CONTENTS Elements of logo
1
Logo with grid
2
Logo in black and white
3
Colour palette
4
Background usage
5
Typefaces
6
Infringement zone
7
Secondary graphics
8
Applications
9
1 CORPORATE LOGO
ELEMENTS OF LOGO
SYMBOL Symbol may be used separately from the logotype.
LOGOTYPE Logotype cannot be used indepndently. Typeface used for the logotype is Candara which will remain constant.
2 CORPORATE LOGO
LOGO WITH GRID
GRID SYSTEM Proportions of the logo should strictly adhere to the grid systems provided.
3 CORPORATE LOGO
LOGO IN BLACK AND WHITE
Verti c al
BLACK & WHITE Logotype can be used in black and white and reversed when used on a black background.
Hori zontal
4 CORPORATE LOGO
COLOUR PALETTE
Prim ary c ol ou rs
PANTONE 578 C C.20 M.0 Y.40 K.6 R.195 G.215 B.164
COLOURS
PANTONE 7449 C C.72 M.100 Y.77 K.40 R.73 G.24 B.45
Three different colour combinations are available for the corporate logo. The logo should always come in two colours and never in a single colour. The primary colours combination should be used in majority of applications.
S econ dary c ol ou rs
PANTONE 5555 C C.43 M.0 Y.34 K.38 R.98 G.144 B.128
PANTONE 615 C C.0 M.1 Y.27 K.6 R.242 G.232 B.187
PANTONE 627 C C.90 M.0 Y.75 K.83 R.0 G.57 B.31
PANTONE 467 C C.90 M.0 Y.75 K.83 R.0 G.57 B.31
5 CORPORATE LOGO
BACKGROUND USAGE
S eco ndary c ol ou rs (bac kgro u n d)
PANTONE 351 C C.17 M.0 Y.16 K.0 R.211 G.235 B.219
PANTONE 406 C C.0 M.5 Y.6 K.16 R.218 G.208 B.202
PANTONE Black 5 C C.0 M.40 Y.22 K.87 R.71 G.42 B.43
BACKGROUND Three coloured backgrounds are given to match the different colour combinations of the corporate logo.
6 CORPORATE LOGO
TYPEFACES
Candara ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqrst uvwxyz&1234567890
PRIMARY FONT Candara, which is the typeface used in the logo itself, represents the company image and should be used for header text. The original typeface should not be tweaked.
SECONDARY FONT
Century Gothic ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqrst uvwxyz&1234567890 ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqrst uvwxyz&1234567890
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqrst uvwxyz&1234567890
Century Gothic is for secondary applications, for instance sub-text and body-text. It is chosen because of its clean-cut look that will not clash with the primary font, Candara. The font can be modified according to usage. For instance, it can be used in bold or italics and its kerning and tracking may be adjusted.
7 CORPORATE LOGO
INFRINGEMENT ZONE OF LOGO
INFRINGEMENT ZONE The minimum amount of clear space is required for both vertical and horizontal logos. The spacing should be at the least the height of the logotype. This is to ensure prominence of the logo which is important for the company image.
8 CORPORATE LOGO
SECONDARY GRAPHICS
Patt er ns
PATTERN A secondary pattern is created to emphasise on the ‘organic’ image of the company. This pattern can be modified according to usage. The opacity can be adjusted and clipping masks can be used in cases of different edges they are used on.
9 CORPORATE LOGO
APPLICATIONS
55mm
Nam e c ards
Samantha Pang Yu Ting Sales Executive
Koh Zhi Wei System Analyst
Tel: (65) 9123 4567 Email: samantha@hotmail.com
Tel: (65) 9765 4321 Email: kohzhiwei@hotmail.com
90mm
Presen tati on fol der
10 CORPORATE LOGO
APPLICATIONS
110m m
En v elo pe
220m m
C om p any van
www.clovure.com (65) 4321 5678