Contents
04 06 08 10 12
Elements of logo Colouration of logo Infringement zone Typefaces Colour palette
14 16 20 22
Slogan Secondary graphics Photography Applications
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Elements of logo
The logo of Firefly represents its image and identity. It is what sets Firefly apart from the other airlines. It should be used approprately and treated with respect!
Our full corporate logo used for all media, printed or on-screen.
The symbol may be used separately with the logotype at times when necessary.
The logotype is a modified version of the typeface, Annivers. Spacings between letters have also been re-adjusted. The logotype should not be used separately from the symbol.
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Colouration of logo
Our logo can be used in black and white when necessary. But remember that it should only be used on a white background.
Whenever necessary, the logo can be used in black and white, but not in reverse.
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The logo should almost always be used on a white background so that the colours would not clash, but at times it can also be used on its corporate yellow. We want the colours of Firefly to stand out.
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Infringement zone
Do respect our logo! There are certain things that should be taken note of.
The proportions of the logo should always adhere to the grid system.
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The minimum amount of clear space is required for both vertical and horizontal logos. The spacing should be at least the height of the logotype. This is to ensure prominence of the logo which is important for the corporate image.
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Typefaces Our typefaces used remain constant, whether on-screen or on print.
Aa
abcdefghijkimnopqrvwx yzabcdefghijkimnopqrstvwxyz (.,:;?!&$#@*)0123456789
(Modified letters for the logotype)
Annivers Annivers typeface is only used for the logotype and slogan. Its ‘f’ and ‘i’ have been modified for the corporate image. It is used for both print and on-screen.
Aa
abcdefghijkimnopqrstuvwxyzabcdefghijkimnopqrstuvwxyzabcdefghijkimnopqrstuvwx (.,:;?!&$#@*)0123456789
Gill Sans Gill Sans is used for all text, whether on-screen or on print. It should only be used in Regular, and never in Bold. It can be used in Italics when necessary. Gill Sans in small caps are used for headlines.
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Colour palette
The warm and vibrant colours of Firefly are what makes it stand out from the other airlines. Colours are specifically picked for print and web so that the corporate colours will look constant in order to ensure a consistent brand identity.
For print
Pantone 1788C cmyk 0/84/88/0 (Used at 95% for decorative elements)
Pantone 130c cmyk 0/30/100/0
Pantone 123c cmyk 0/24/94/0
Pantone 4975c cmyk 0/75/100/0
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For web
RGB 229/62/40
RGB 252/174/0
RGB 252/195/11
RGB 66/23/2
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Slogan The slogan of Firefly ‘Illuminates your journey’ is what brings out the essence of the airline.
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The slogan can be used together with the logo, or separately when necessary.
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Secondary graphics
The ‘look’ of the airline would not be complete without these graphic elements and motifs!
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This motif is the main secondary graphic of Firefly. The dashed lines symbolise our passengers ‘journey’ flying with us, while the small circles represents the ‘glow of illumination’ that is part of the essence of the airline. The shape and size can be modified according to its usage.
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The wave element should be used as often as possible. It is usually used with the corporate motif. Likewise, its size can be modified depending on its usage.
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The yellow circles are also used as a graphic element. It can be used with symbols and text.
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Photography Firefly is all about going for a getaway from the mundane everyday life. That’s why the images used should evoke people’s desire to travel.
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The images have a dreamy feel to them, evoking people’s desire for relaxation and travel.
113 mm
Applications. ..
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230 mm
55 mm
90 mm
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