FACEBOOK CHEAT SHEET
GET PEOPLE TALKING GROW YOUR ‘LIKES’ • Insert a fan page box UNDER your blog posts. Ask readers if they liked your article and direct them to your Facebook page for more interesting content. • Promote your Facebook page on your other social media pages including Twitter, Instagram, Google+, Pinterest, LinkedIn. Encourage the followers on your other pages to also Like your Facebook page. • Use Facebook ads to grow your Likes. Facebook’s recent changes mean you won’t get as many Likes for your ad spend as in previous years however this is a great way to build your audience. It would pay to enlist the help of an expert to get you started.
• ‘Talking About’ is the number of unique Facebook users, who have interacted in one way or another with your page in the last seven days. So, how do you increase this number? • Increase the frequency – Try to share something with your fans at least four or five times per week! • Share different types of content – post a funny picture, ask a question, post a quote or why not a ‘did-you-know’ kind of post with no links in it. • Design a good call to action – Get your audience to engage by asking them if “Like if you agree” when you post a quote for instance, or you could say something along the lines of “I would appreciate to hear your thoughts!”.
PICK YOUR PICS • Update your cover photo often, ideally once a month • When you update your cover photo image include a photo description, provide links and a call to action. • Use arrows and other design elements to direct people to the Like button or to an app. • Coordinate your cover photo with your profile photo. • Experiment with free photo-enhancing like www.picmonkey.com
MORE SIMPLE TIPS
LOOKOUT FOR CHANGES
• Use a calendar to plan your posts and content for the week/month. • Post a variety of content - informative, funny, creative, questions, images, videos, offers. • Keep your posts between 100 and 250 characters. The shorter, sharper posts tend to get more engagement. • Use images in your posts, they get 30% more engagement than posts without images. • Ask your audience to share their thoughts and feedback on your product and services. This could help you improve your business. • Use links to drive traffic to your website. • Use apps to run your competitions and promotions. This is also a great way to capture data on your audience. Competition app sites include; www.socialhousemedia.com, www.percolate.com
You thought you had Facebook on lock then they decided to mix it up again. Here are some changes to look out for: Like-Baiting: Posts that explicitly ask fans to ‘like’, comment or share a post are known as ‘like-bait’. Facebook is cracking down on pages that do this regularly so make sure you change up your content and the way you post. Post interesting content and your fans will automatically Like and Comment. Frequently Recycled Content: Facebook doesn’t want pages to share frequently-circulated content to the exclusion of any of their own. Make sure you circulate your own unique content and reduce the amount of content already shared by other pages. A New Look for Facebook Ads: Facebook ads will soon be bigger and will mirror the look of regular newsfeed images. This is great news for advertisers, but it could mean advertising rates go up due to the increased competition for fewer spots.