Advertising Highlights

Hq Kop

In early 2022, King of Prussia District launched HQ KOP, an advertising campaign targeting the C-Suite and site selection community. Supported by a landing page, HQKOP.com, the campaign highlights KOP’s incredible assets and positioning and showcases KOP as the ultimate destination for meeting, working, recruiting and living. The 2022 campaign included digital ads with the Philadelphia Business Journal and LinkedIn, and a partnership with KYW for their “Headquartered Here” series. Through that promotion, we featured soundbites with executives from companies headquartered in KOP including CSL Behring, Greenphire, Qlik, Eigen X and Center for Breakthrough Medicines. The HQ KOP campaign continues in 2023 with a combination of digital and out-of-home advertising.

KOP Wellness Week

To promote our inaugural KOP Wellness Week, we targeted people living and working in the KOP area with paid ads on Facebook, Instagram, LinkedIn and TikTok. The campaign resulted in 3.6M impressions with a reach of 1.6M people.

KOP Restaurant Week & KOP Shops for CHOP

We used digital and out-of-home advertising to promote the 8th annual KOP Restaurant Week and KOP Shops for CHOP. Facebook and Instagram ads ran for five weeks, yielding 1.3M impressions. Partnering with Carvertise, five cars were wrapped with Restaurant Week creative and drove a combined 7,032 miles throughout the region during our five-week run, yielding over 1M impressions. To reach a new audience, we targeted visitors of the Movie Tavern in Collegeville and the Regal UA in King of Prussia.

KOP Beerfest Royale

We kept it digital to promote our final KOP Beerfest Royale, placing ads with Facebook, Instagram and Google. The campaign resulted in 2.4M impressions with a reach of 314,870 people.

KOP Takes Out Hunger Food Drive & Igloo Garden on the Green

To promote our annual food drive and pop up dining installation, we invested in paid ads on Facebook and Instagram, resulting in 412,669 impressions. Through a partnership and gift card giveaway with B101, we reached an additional 497,600 people in the tri-state area.