FACTOR 5 - RESOURCES:
EXTENT TO WHICH A COMPANY INVESTS IN DESIGN PROJECTS AND DEPLOYS AN APPROPRIATE DESIGN STAFF. ALSO, IF IT INVESTS IN A CREATIVE WORKING ENVIRONMENT, HARD- AND SOFTWARE FOR DESIGN, ETC.
The DM Staircase also identied 5 factors based on extensive literature. These factors appear to bear upon the success and failure of design, each represented in each of the four DM levels:
FACTOR 2 - PROCESS:
EXTENT TO WHICH A COM PANY PURSUES A ROBUST AND EFFECTIVE DM PROCESS, EMBEDDED INTO ITS CORE BUSINESS PROCESSES.
DESIGN MANAGEMENT EUROPE AWARD_2011
The Design Management Staircase conveys companies’ typical behavior in the realm of design management on four levels. The specications of these four levels of development are contextdriven, but in principle range from immature to a level where design management is of strategic nature and part of the company’s culture:
LEVEL 4: DM AS CULTUR
E: STRATEGIC MANAGEME DESIGN; DESIGN LEADERNT OF SHIP; INFUSED. LEVEL 3: DM AS FUNCTIO
N: MANAGEMENT OF THE DE INTEGRATED WITH OTHE SIGN FUNCTION, A DEFINED ROLE FOR DE R PROCESSES, SIGN. LEVEL 2: DM AS PROJEC DESIGN PROJECT MANA
T:
GEMENT, REPEATED.
FACTOR 3 - PLANNING:
LEVEL 1: NO DESIGN MA
NAGEMENT (DM): SOME OR NO DESIGN AC DEFINED OR MANAGED. TIVITY, NOT REPEATED,
FACTOR 4 - EXPERTISE:
QUALITY OF THE STAFF (LEVEL OF EXPERIENCE, SKILLS AND KNOWLEDGE) AND THE RANGE OF TOOLS AND METHODS APPLIED.
In Kootstra, Gert, L (2007) “The incorporation of Design Management in Today’s Business Practices”
FACTOR 1: AWARENESS OF BENEFITS:
EXTENT TO WHICH A COMPANY (AND ITS MANAGEMENT IN PARTICULAR) IS AWARE OF THE BENEFITS AND POTENTIAL VALUE DESIGN AND DM CAN OFFER.
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EXTENT TO WHICH A COMPANY HAS DEVELOPED A STRATEGY FOR DESIGN, ARTICULATED IN BUSINESS PLANS AND COMMUNICATED WIDELY.