Cannes Lions Daily 2011 issue 5 by Boutique Editions

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LIONS 2011 DAILYNEWS PUBLISHED BY BOUTIQUE EDITIONS - WWW.LIONSDAILYNEWS.COM

THURSDAY, JUNE 23, 2011

Tim Mellors talks to Patti Smith

11.30 Today. Grand Auditorium. Doors open 11.00

Patti Smith, 2007 © Edward Mapplethorpe

5th Grey Cannes Music Legends Seminar 1:45 Debussy Theatre Friday 24th June

Bring the Hello Future image to life. Download the app from iTunes or Android store

10:43

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DON’T GO HOME EMPTYMINDED O D

GO TO THE INAUGURAL OGILVY & INSPIRE SERIES FEATURING ONE OF THE WORLD’S LEADING CREATIVE THINKERS SIR KEN ROBINSON DEBUSSY THEATER THURSDAY 23RD JUNE 1430 – 1515 TURN RED FOR CREATIVITY OGILVY.COM/DO100

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ON THIS DAY, 100 YEARS AGO, DAVID WAS BORN TO INSPIRE. INSPIRATION WAS HIS PASSION. AND RED, FROM THE COLOR OF HIS AGENCY TO HIS ICONIC SUSPENDERS, SYMBOLIZED DAVID’S BOUNDLESS FIRE FOR CREATIVITY. SO TO CELEBRATE, WE’RE ROLLING OUT THE RED CARPET FOR ALL OUR FRIENDS IN THE CREATIVE COMMUNITY. TWEET WHAT INSPIRES YOU TO #DO100. YOUR TWEET WILL BE ADDED TO THE DO100 MOSAIC AND SHARED AROUND THE WORLD.

TURN RED FOR CREATIVITY OGILVY.COM/DO100

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LIONS 2011 DAILYNEWS PUBLISHED BY BOUTIQUE EDITIONS - WWW.LIONSDAILYNEWS.COM

TODAY’S SEMINARS

9.30ARNOLD WORLDWIDE PRESENTS: FIXING ADVERTISING’S TALENT CRISIS Your staff feeling overworked and underappreciated? Learn how to lure, motivate and retain employees 10.30JWT PRESENTS: THE POWER OF THE PEOPLE IS GREATER THAN THE PEOPLE IN POWER Social media has revolutionised political activism, but how will it change consumer behaviour? 11.30 (GRAND AUDITORIUM) SAATCHI & SAATCHI PRESENTS: NEW DIRECTORS’ SHOWCASE Start queuing now to avoid disappointment 13.00 (GRAND AUDITORIUM) McCANN WORLDGROUP & MRM WORLDWIDE PRESENT: TECHNOLOGY AND ITS TRANSFORMATION OF CREATIVITY will.I.am joins Nick Brien’s panel to discuss how technology will be informing and shaping our lives 14.30 OGILVY & MATHER PRESENT: THAM KHAI MENG LAUNCHES THE OGILVY & INSPIRE SERIES WITH SIR KEN ROBINSON Creative pioneer Sir Ken Robinson helps launch Ogilvy & Inspire, an annual series of narratives exploring inspiration 15.30 DENTSU PRESENTS: ASIAN DIVERSITY: SHAPES TO COME Find out why anime inspires the world with Akira Kagami and Japanese pop-culture evangelist Danny Choo 16.30 MDC PARTNERS & CRISPIN PORTER + BOGUSKY PRESENT: FIVE FOR FIVE Crispin Porter + Bogusky’s top creatives share what they are thinking right now — and how it will affect the industry 17.30 KIRSHENBAUM BOND SENECAL + PARTNERS PRESENTS: COLLECTIVE ENGINEERINGA glimpse into the future of mobility and marketing ALL SEMINARS ARE IN THE DEBUSSY UNLESS INDICATED

THURSDAY, JUNE 23, 2011

Heaven And Hell ad wins first Grand Prix for China THE SPREAD of creative excellence across the world continued yesterday when China won its first Grand Prix, with print ad ‘Heaven And Hell’ for Samsonite that left jurors ecstatic. Press jury president Tony Granger said of the colourful entry from JWT Shanghai, which also won Gold and Silver in the craft category: “This is an exceptionally beautiful piece of work. Not only is the idea terrific but it was executed beautifully. This piece of work made our job easy because it stood out right from the beginning. It took 10 minutes, because we all decided on it while we were first judging the work.” Several other countries that have rarely made the awards list figured among the Gold Lion winners: Y&R Dubai for a Harvey Nichols campaign, Ogilvy Malaysia for a Mattel campaign and Leo Burnett Hong Kong for Greenpeace ads.

Tony Granger

“Great work used to come from the US and the UK,” Granger said. “Then Brazil came in, and Argentina, then South Africa and France. Now, when you see great work coming from all countries, it is enormously excit-

ing.” Nonetheless, Brazil was the most awarded country, with 20 Lions, followed by Argentina, Germany, and Finland and Spain sharing fourth place. But Granger congratulated everyone with work on the shortlist. There were 5,415 entries, of which 518 made the shortlist, representing 9.5% of the total. Ninety-nine Lions were awarded (1.83%), of which 26 were Silver and 10 Gold. “Anyone who won Bronze or is on the shortlist should be proud,” Granger said. There had been several formulaic entries, however, that were “visual, with a tiny logo in the bottom corner”. There were also some cross-platform creations, where the use of a code downloaded on to a mobile phone enhanced the viewing of a print ad. “It hasn’t really taken effect yet,” Granger said. “I think next year you are going to see a heap of merging media.”^

Digital Kitchen takes Design THIS YEAR’s Design Grand Prix has been won by Digital Kitchen Chicago, which took the top honours for ‘The Cosmopolitan Digital Experience’, described by jury member Conor Brady of Organic New York as “transcending advertising or marketing”. Brady added: “The agency is very modern in that they are collaborative, and they are true craftsmen. What they did for the Cosmopolitan Hotel in Las Vegas is truly artistic. They are effectively inventing new spaces that are totally integrated into the architecture of the building. It’s so much more than screens placed on walls.” Digital Kitchen was asked to create content for the 500 screens that are inside and out-

side the hotel, with a brief that included the fact that The Cosmopolitan is seeking to attract a different kind of guest to the typical Las Vegas visitor. “What the agency did has brought the hotel’s story alive in a beautiful, surprising and different way,” said jury president Luciano Deos director and president of GAD’. “They created a sense of volume in the four metre-high digital columns, so that it appears as if there are people inside them. It’s a very kinetic piece of work that can be constantly updated and, consequently, it opens up an amazing energy in the hotel’s spaces.” In its fourth year as a Lions award category, Design resonates through the whole advertising community, Deos added.

INSIDE BOX

Luciano Deos

“It’s a very transversal discipline that permeates every area of advertising,” he said. “The fact of it being a category here also makes a huge contribution to validating the global design community.”^

Nick Law

HAT TRICK FOR US IN CYBER THE US took all three Grand Prix Cyber Lions in an awards sweep that jury president Nick Law said recognised “the diversity of the Cyber category”. Chris Milk Santa Monica’s entry, ‘The Wilderness Downtown’, for Google’s Arcade Fire, Wieden+Kennedy Portland’s ‘Response Campaign’ for P&G’s Old Spice Body Wash and R/GA New York’s ‘Pay With A Tweet’ for advertiser Innovative Thunder were the three winners. Law said that, if the Grand Prix winners were any indication, “clients are getting their money’s worth”. He added: “There weren’t a lot of gimmicks or digital parlour tricks.” Discussing whether budget plays a part in winning Cyber entries, Tiffany Rolfe of Crispin Porter + Bogusky said ‘Pay With A Tweet’ was an example of work that was “just about a great idea”, not about budget. Law said he did not believe that budget or size of country played a part in winning awards. But he did observe that “a lot of talent also migrates from around the world to the US”, which may contribute to the fact that the US wins so many awards. Some 20 Gold Lions were awarded, seven going to the US, three each to the UK and Sweden, and two each to Japan and France, with Germany, Canada and the Netherlands picking up the others. ^

FESTIVAL NEWS P1-16 OGILVY 100 YEARS P18 DESIGN WINNERS P29 CYBER WINNERS P39 PRESS WINNERS P53 FOCUS ON SOUTH AFRICA P74

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SHOOT SOUTH AFRICA LIKE THE LOCALS DO.

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of the city that really sets them apart from the rest. So make sure you speak to the people who speak Joburg.

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NEWS

THAM KHAI MENG

PUBLISHER

Richard Woolley

EDITOR IN CHIEF Julian Newby

DEPUTY EDITOR Debbie Lincoln

SUB EDITOR Jo Stephens

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Inspiration

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On the 100th anniversary of David Ogilvy’s birth Tham Khai Meng, worldwide chief creative officer of Ogilvy & Mather, launches the Ogilvy & Inspire Series with Sir Ken Robinson today at 14.30 in the Debussy. Here Khai reflects on the subject of inspiration

T WAS the great inventor Thomas Edison who came up with the expression, ‘Genius is 1% inspiration, 99% perspiration’. His formula was simple: work hard and lightning eventually strikes. Or as Sam Goldwyn said, ‘the harder I work, the luckier I get’. But is it true? We spend our lives hanging around waiting for inspiration, worrying that this time it won’t show up, worrying that we won’t get paid. It would be useful to acquire a better understanding of where to find it. What exactly is it? What can we do to engender it? These are questions which impact us every day in our work and which we will be exploring in the annual series of lectures Ogilvy & Inspire that we are inaugurating this year at Cannes. The lectures will view the subject through the prism of the most brilliant minds we can find. The people of the ancient world had no doubts about inspiration. The word comes from the Ancient Greek for ‘breath of the gods’. Artistic inspiration was a gift from above, often personified as

the Muse. Come the turn of the 20th century and all that changed. Sigmund Freud located the Muse firmly in the basement of the soul, known as the Unconscious. It is here, we are told, that the act of creation takes place. The raw material comes from the outside —through the ears or eyes — and then gets chopped up and reassembled. The result? New ideas. It sounds easy, but as every creative knows, the inspiration doesn’t come until you have spent days fruitlessly searching for it. It seems as if the Muse won’t play ball, she won’t deliver until you’ve screwed up first. Then, when the cloud of despair and hopelessness descends, there is a knock on the door and a delivery from the Unconscious. A great idea. You’ve cracked it! It always happens on the eve of a deadline. And you always fear that this time it won’t; that this time you will fail. Yes, the Muse likes to see you sweat first. Which surely was what Edison had in mind about the perspiration. Now, if only we could find a way to make her turn up on day one. Any ideas?^

THURSDAY, JUNE 23,2011

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NEWS

Star speakers insist that TV is new magnet for talent Alex Newman and Patrice Simone Pollack: showing how Twitter can save the planet

Victory is so tweet for Canada’s Young Lions A HIGHLY emotional Canadian team of Patrice Simone Pollack and Alex Newman heard yesterday that they had won Gold in the Young Lions Cyber competition. Jakob Vorre and Kaspar Monberg took Silver for Denmark, and Bronze was shared between the Czech Republic’s Jakub Sodomka and Martin Nersrsta, and Portugal’s Rita Bernardo and Maria Joao Amaro. The 36 teams were given the task of devising a profile-raising online presence for the UNsponsored Planet Earth Institute, and the Canadians immediately turned to social networking for a solution. “We knew the best way to spread the word is through social media and to listen to

what people say about the planet and what they think is important,” said Newman, who is with BBDO Proximity. “Our main concept was to highlight the main challenges, and see how we can change things through sustainable development and get it done through co-operation,” added Pollack, from Argyle magazine and Women of Influence magazine. The team devised a flash banner and Twitter feed so people worldwide could contribute to the debate about how to meet the institute’s diverse aims. “We knew how Twitter has been responsible for changing the world and the global view,” Newman said. “It is so powerful. When you are trying to change the world, this is the best medium.”^

Box clever: Aaron Sorkin (left), David Simon, Jeff Bewkes and Piers Morgan

THE SECOND Golden Age of Television has dawned. It’s screen-agnostic, commercially fluid and is evolving, technologically, faster than the plot of The West Wing. And it is attracting the best actors, writers, directors and talent — including three of the panellists at yesterday’s Time Warner seminar, Thinking Inside The Box [The Golden Age Of TV. Everywhere]: writers Aaron Sorkin and David Simon, and CNN host Piers Morgan. What’s more, this is good news for the advertising industry, according to Jeff Bewkes, chairman and CEO of Time Warner. “People are now more engaged, so messages are more powerful,” he said, adding that new media have also rendered them more relevant, targeted and interactive.

But, as session host Morgan observed, introducing David Simon (The Wire) and Aaron Sorkin (The West Wing; The Social Network) to a packed auditorium, television “doesn’t have anything if it doesn’t have great content”. Sorkin, who has spawned more quality content than arguably any writer in the US, said: “The best theatre in America is now on television and, with these complex stories, you can’t be on the phone, flipping through a magazine or putting the kids to bed. You have to watch and pay attention. Its great for television and it’s great, actually, for advertisers.” But, despite his experiences with The Social Network, Sorkin confessed to being a Luddite. “I know Twitter can be interesting, but I have a lot of opinions on social media

that make me sound like a grumpy old man sitting on the porch yelling at the kids. I was on Facebook while I was writing the movie, but not any more.” Simon, who comes from newspaper background, agreed: “News has gone to the extreme of immediacy, with 24-hour cable and Twitter. I can find out everything faster as a headline, but there’s no depth. Life’s complicated and issues are complicated. You need to be able to explain complexity.” Strangely, Sorkin and Simon — two of the most celebrated writers in Hollywood — had never met before yesterday’s seminar. Morgan reported that, within minutes of meeting backstage, they were in deep discussion. The beginning, perhaps, of another great story that started in Cannes?^

Young Marketers have task of targeting their bosses

After 1,000 km (600 miles), a rain-dogged tour through the Alps including several muscle-torturing climbs — but no serious accidents — 55 Fireflies arrived in Cannes yesterday. The cyclists, who were engaged in the 11th annual tour in aid of the charity Leuka, received an enthusiastic welcome as they arrived outside the Palais THURSDAY, JUNE 23,2011

THE TASK for the 18 teams taking part in the second Young Marketers competition is close to home: devise a project that will result in your employer raising money for charity. Steve Lane, a Young Lions competition surpervisor, explained that the task was to create a product or service relevant to both the company or business in which the teams work, and to the charity chosen to receive funds raised by the project. “If your company is a soft-drink manufacturer, you might create a new drink, the profits from which go to charity.” An appropriate charity might be one pro-

Steve Lane briefs the teams

viding clean water to parched areas. A service company such as a telco might have a new talk plan, proceeds from which went to a charity helping people to read and write. The teams have to prepare a brief of a maximum of two pages explaining the product, the char-

ity chosen and the target audience. The brief will be given to the jury — Eric Einhorn, chief strategy officer of McCann Worldwide, Rachel Hatton, planning director of Ogilvy UK, and David Gallagher, European president of Ketchum — before they hear a five-minute presentation that uses a maximum of eight slides. The jury has another five minutes to ask questions. Teams also have to provide a timeline for delivery and a budget. The jurors would be looking for clarity in explaining how the brand fits with employer, charity and target audience, and realism of budget level.^

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NEWS

De Bono urges world to spare a thought for its gravest problem THE BIGGEST problem facing the world today is poor thinking. This is the opinion of Dr Edward de Bono — the man who has been called the greatest creative thinker of our time — speaking exclusively to the Lions Daily News prior to his appearance in yesterday’s Guardian seminar. “Poor thinking is much worse than climate change or any-

Dr Edward de Bono: “designing forward”

thing else,” De Bono said. “It’s the biggest problem we face — and it’s an even bigger problem because no-one realises it.” De Bono, who has been designing thinking tools since the 1960s, coining such expressions as ‘lateral thinking’ in his quest for constructive and creative thought, said that very little progress has been made on the thinking front since

THURSDAY, JUNE 23,2011

cave-man days. Our system is based on “looking for a standard situation and applying a standard treatment”, he said. “So we have developed excellent thinking for finding the truth, which has stood us well in science, but culturally we have never developed thinking for creative value. And that’s a huge defect.” Politically, this form of truthcentric thinking ends up as judgments (“They’re the bad guys; we must bomb them…”), rather than “designing forward” to solve geopolitical tensions and stalemates. De Bono’s proposed solution is to establish a Palace of Thinking, which will have two functions: to receive ideas from anywhere and everywhere, and promote and publicise the best of them; and to host creative meetings and task forces on specific world issues. “There’s a real need for a source or platform for new ideas,” he added. “So now I’m looking around for a magnificent palace in the country as a base.” When asked about the blurring of advertising and PR, De Bono said: “It’s a bit like going hunting. You can go hunting on horseback with everybody dressed up nicely and wellbehaved foxes, or you can go hunting with a shotgun in scrub country. Essentially, the process is the same but the surroundings and conditions are very different. So I think PR and advertising are a bit like hunting — just hunting in different modes.”^

Jonathan Santana, left, Tom Eslinger and Xander Smith

Saatchi’s new Showcase team sees future as a shared effort FOLLOWING Bob Isherwood and Richard Myers in creating the Saatchi & Saatchi New Directors’ Showcase is, literally, a hard act to follow. Jonathan Santana and Xander Smith, from the agency’s senior creative team, believe they have kept the faith with the Showcase’s outing today on the theme Hello, Future. “We have tried to create something that lives up to the brief in not only saying something about new talent but saying it in a new and exciting way,” Santana said. “It is not only following on from Bob Isherwood and Richard Myers but also taking it into the future as much as we can. It is important to show how technology is affecting the future of this industry.” Smith said the show was the result of an “eclectic collabo-

ration” involving a technologist in New York who has created new technology for the Showcase, as well as a Turner Prize-nominated artist, a fashion and pop show producer and others. That reflected the fact that many of the spots in the showcase came from directors’ collectives, often working through social media. “We have also included a bit of scariness, reflecting the scifi films of the ‘70s and ‘80s in a sardonic way,” Smith added. The influence of technology is underlined by ads for the Showcase in the Lions Daily News, which can be viewed in enhanced form by using an app downloaded from iTunes or the Android App Store. During the Showcase the winner of the Music Video Challenge will be announced. Tom

Eslinger, creative director, digital, at Saatchi & Saatchi, said Yannick Puig, the winner of last year’s Challenge — to find a new animation director — had immediately been set to work on a Toyota ad for the Los Angeles office. “Last year we had two or three offices interested in using the winner, this year we already have about 20,” Eslinger said. Saatchi & Saatchi has teamed up with BUG, which runs music-video showcases in London, and music-video sharing site Vimeo for the competition. Techno artist Moby offered three tracks from his latest album, Destroyed, and competitors can use one to back a video illustrating the Hello, Future theme. The 10 finalists’ entries from an initial 600 submissions are on the Vimeo site.^

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McCANN WORLDGROUP + MRM WORLDWIDE THURSDAY, JUNE 23 2011 // 1:00 -- 1:45PM // GRAND AUDI

With Panelists:

will.i.am Producer, Entertainer and Technology Advocate

Tod Machover Composer, Inventor and Educator

Moderator: Nick Brien Chairman and CEO, McCann Worldgroup

Marc Landsberg CEO, MRM Worldwide

Johan JervĂ¸e Vice President, Creative Services and Digital Marketing, Intel Corporation

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NEWS

General Motors gives crowdsourcing a power boost CROWDSOURCING creativity went legit at the Festival yesterday . Aspiring filmmakers worldwide were invited to compete to have their ads transmitted during next year’s TV coverage of the Super Bowl, the American football championship game watched by on average 80 million viewers. The Chevrolet Route 66 competition was unveiled during the Can Crowdsourcing Build Big Brands? session by David Alberts, chief creative officer at made-for-mobile films pioneer Mofilm, and General Motors. “We thought we owned the Chevy brand,” said Paul Edwards, GM’s executive director of marketing strategy. “But I realised that consumers owned the brand. So instead of trying to redefine the brand [in-house], we decided to let the greater cre-

ative community define the brand through films via Mofilm.” Contestants must submit scripts by December 1, followed by their films. The top 50 entries, selected by experts, will be uploaded on to Mofilm’s website, and the public can vote for their favourite. The overall winner’s work will air during the Super Bowl. The session also included Hollywood star Jesse Eisenberg, of The Social Network fame, who operates OneUpMe.com, an outsourced word-play game site. He welcomed the Chevrolet Route 66 concept because he believes digital technology makes it easier for consumers to contribute to brands’ marketing messages. “These days, there is no excuse for not doing what you would like to do any more because the technology is so accessible and democratic,” he said.^

Jesse Eisenberg: “The technology is so accessible and democratic”

Jeremy Kaiman: fashion advice coming to a screen near you

Samsung offers a vision of the smart TV household CONSUMERS don’t want something better than television, what they want is a better TV, according to Jeremy Kaiman, director of sales and marketing at Samsung’s visual display department. At the conference Will Smart TV Make Your Life Smarter?, Kaiman revealed the results of 18 months’ research conducted by his company. “People don’t see TV as something broken,” he said. They love their television sets — one interviewee called it “my teddy bear” — but these days they expect it to offer internet connectivity, social networking, personalised entertainment and more. Samsung has begun providing

that, over the past 15 months offering up to 500 apps for smart TVs and seeing five million apps downloaded. The most popular app was connection to global internet radio, followed by YouTube connection. But there were national differences: the US and UK favoured video on demand, in France gambling sites were tops, in Italy it was an app showing various ways of tying a necktie. Twitter on TV is hardly an exciting experience, Kaiman said, but if tweets share a screen with events such as the World Cup or a royal wedding, it is. He also illustrated the potential of smart TV for advertis-

ing. A TV equipped with webcam could function like a bedroom mirror and, after it had reflected a person’s daily clothing choices for a time, and stored the results as metadata, it could become a personal fashion adviser. The smart TV could also advise on restaurant choices, travel and other aspects of lifestyle. Jason Choi, director of the global crossover group at Cheil’s digital marketing division, declared: “Television is alive and kicking. People love television because the viewing experience has been enhanced to deliver more emotion and thrill, more interactivity and new ways for brands to engage.”^

Creatives urged to push outdoor boundaries DIGITALoutdoor’s potential has not yet been fully realised, said panelists at the Clear Channel master class Writing The Future, Transforming Out-Of-Home. “It’s true to say the world as a whole has not fully exploited what the outdoor digital world can do,” said William Eccleshare, president and CEO of Clear Channel International, urging the creative community to use the technology to the full. Eccleshare accused the creative industries of transferring television work to digital outdoor THURSDAY, JUNE 23,2011

sites without considering the scope of the medium or its possibilities. “It’s not about putting a 30-second commercial on a huge poster site with the noise turned down, in the hope that this is a great piece of communication.” Eccleshare said the worst thing for media owners is to see their medium misused or not used to its full capacity, while the best thing is to see it taken to new levels. Tim Vance and Paul Knott, AMV BBDO’s award-winning creative

William Eccleshare, left, Tim Vance and Matias Palm-Jensen

team, ran through their work for outdoor, which includes the wrapping of a tower block for Aviva. Discussing the challenges of using a new medium, Vance said: “Digital outdoor is like online advertising was 10 years

ago.” He encouraged young creatives to be more ambitious with their ideas and have the courage to try new things. Matias Palm-Jensen, chief innovations officer at McCann Erickson, shared his experiences cre-

ating the World’s Largest Signpost for Nokia. He said a stunt is a good starting point, but warned that creatives needed to think about upscaling a campaign after the success of a stunt. Palm-Jensen also touched on a point made by a member of the audience about outdoor advertising being limited in some cities, and banned in others, such as Sao Paolo in Brazil. Referring to the need for quality not quantity, he said: “We need to do good things, not lots of things.”^

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NEWS

MSLGROUP adds China’s Genedigi to global network OLIVER Fleurot, CEO of MSLGROUP, the speciality communications and engagement network of Publicis, arrived in Cannes on the back of a major deal in China. The acquisition of the Chinese PR agency Genedigi Group is but the latest deal in a buying spree aimed at building MSLGROUP into a global network. Fleurot said: “It will be the first such network that has not come out of the Anglo-Saxon camp.” Genedigi, which has offices in Beijing, Shanghai and Guangzhou, is the largest PR agency in China. “The deal gives us a much deeper understanding of China,” Fleurot added. MSLGROUP has recently acquired three PR companies in India, another two in China and one in Brazil. Fleurot has also set his sights on Africa — a continent that he knows well. “Africa has many challenges but the biggest is finding talent,” he said.

MSLGROUP’s Olivier Fleurot

Before joining MSLGROUP, Fleurot served as executive chairman of Publicis Worldwide. Previous to that, he was CEO of the Financial Times Group, where he directed the intergration of the UK business newspaper’s offline and digital operations. On the award-winning front, Fleurot said the PR category has “a lot to learn about how to showcase what it is doing”.^

Digital-delivery platform aims to ‘revolutionise’ global content distribution DIGITAL-media service provider DG and SmartJog have entered into a three-year agreement to establish a global platform for the international distribution of content. The deal, which follows its recent acquisition of Torontobased MIJO, is a further step in DG’s international expansion strategy. Upon the technical integration of the DG and SmartJog platforms, DG will provide a singular solution to reach every broadcast, cable and satellite platform in the world, providing greater transparancy and opportunities for advertisers, agency partners and media-outlet owners.

DG’s Neil Nguyen

“This partnership brings together two of the most respected names in digital delivery, utilising DG and SmartJog’s unique strengths to create a technol-

ogy platform that will revolutionise the global distribution of broadcast content,” said Neil Nguyen, president and chief operating officer of DG. “It is also a milestone in DG’s strategy to establish a worldwide media-services platform for broadcast and online media, matching the position the company already holds in North America.” In a further move, DG has announced that it is to acquire New York-based MediaMind in an all-cash transaction. With a network of 37 offices covering 64 countries, MediaMind delivered campaigns for some 9,000 brand-owners in 2010.^

A super sonic partnership

Sharp Shooter has Lions in its sights INDIAN production company Sharp Shooter Films is in Cannes to profile its expanding service offer and its deep ties with India’s film and advertising industries. Some 80% of the company’s workflow is currently in production, but chief operating officer Madhura Nathwani, cofounder and former investment banker, said Sharp Shooter also has a lot of assets to offer on the service side. In its first two years, the company has produced some 25 commercials, including its latest for Emami, one of India’s largest cosmetic companies. The shoot featured the Bollywood star Kangana. Sharp Shooter has also made commercials for Fanta, Mentos, Tata, Indicom and Unilever. CEO and veteran Indian ad executive Jaideep Samarth is also a co-founder of Sharp Shooter. Both Samarth and Nathwani are members of a THURSDAY, JUNE 23,2011

Kicking off business: Hans Brouwer (left), Heather Bowler Djamdjian, Michiel Cremers and Eurosport UK’s Matt Horler

Sharp Shooter Films’ Madhura Nathwani

prominent Bollywood film family. Nathwani’s grandmother was the legendary Indian actress Shobhana Samarth. Her two aunts, Tanuja and the late Nutan, and her cousin Kajol, are also well known Bollywood stars. “Most of our ads are celebrity driven,” Nathwani said.^

A CHANCE meeting at the Eurosport Beach Soccer competition in 2010 resulted in Hans Brouwer, founder and CEO of MassiveMusic, and Michiel Cremers, head of sonic branding, taking on the sonic re-branding of the Eurosport channels. “We had already worked on quite a few sonic-branding projects for channels including Germany’s ZDF and Sweden’s channel 2, but I think this was the

biggest job we’ve undertaken so far,” Brouwer said. It was the first time in 20 years that Eurosport, which is available in 70-plus countries across Europe and Asia, had changed its sonic identity. “We knew we wanted something powerful because that’s what sports’ fans expect,” added Heather Bowler Djamdjian, director of communications at Eurosport. “And we are delighted with what Massive

has done — so much so that we are talking about collaborating on our London Olympics 2012 coverage.” Cremers added: “We always produce one piece of music that is the brand score. It contains the audio DNA, and we go back to that wherever the music is being used. We refer to it as emotional anchoring.” Massive Music is opening its fifth office, this time in London, on July 1.^

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Marcus Rebeschini of Y&R Thailand (left), with jury president Eugene Cheong, picked up a Gold and a Silver Lion in the Radio category for the Ichitan Double campaign

The Outdoor Grand Prix went to Droga5 for Decode Jay Z with Bing. The award was picked up by Nik Studzinski (left) and creative chairman David Droga

RADIO, MEDIA & OUTDOOR Once again the Grand Auditorium was filled to capacity on Tuesday night for the second award ceremony of Lions 2011, which covered the Radio, Media and Outdoor categories

KemperTrautmannâ&#x20AC;&#x2122;s Patricia Paetzold accepted a Media Gold Lion on behalf of the team behind the Missing Children Initiative

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Jade Wannell (left, with radio jury president Eugene Cheong) embraces the Radio Gold Lion for Ikeaâ&#x20AC;&#x2122;s Holiday campaign by Three Drunk Monkeys agency, Australia

Nathalie Graeme (left) and Sara Tate of Mother New York won an Outdoor Gold for their Target campaign

Armin Jochum (left) of Jung von Matt Hamburg and Festival CEO Phil Thomas with the Media Agency Of The Year award

Brent Singer (left) and Jenny Glover of Net#work BBDO Johannesburg with their Radio Gold Lion for the Benzac Acne Treatment campaign. The duo also won the Radio Grand Prix for the Accident Avoidance Features campaign

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Ralf Heuel (left) and Torsten Hennings (right) of Grabarz & Partner Hamburg with Eugene Cheong, and their Gold for the Modern Music School campaign

The Leo Burnett Moscow team celebrate winning a Gold Lion in Outdoor with jury president Olivier Altmann (right)

The team from DDB Colombia celebrate their Gold award in the Radio category for Armed Forces of Colombia

Media jury president Maria Luisa Francoli Plaza (centre) with Katerina Hunova (left) and Hana Kundratova collecting the Young Media Lions award

Michael Kutschinski (left) with Maria Luisa Francoli Plaza and Stephan Vogel, receive a Gold Lion for the Sports Store campaign

Huh Won Gu (left), Nam Jaewook and Bruce Haines from Cheil Worldwide victoriously hold up this year’s Media Lions Grand Prix for Tesco’s Homeplus Subway Virtual Store campaign

Frances Ralston-Good (left) with Maria Luisa Francoli Plaza and Daren Rubens of PHD London with a Media Gold Lion for the Irn Bru campaign

Hakuhodo DY Media Partners’ Azumi Maruyama (left) and Akio Kobayashi (right) join Maria Luisa Francoli Plaza to celebrate the Media Gold Lion for Iwate Nippo’s Your Happy News Is Our Top Story campaign in Japan

Alexander Norvilas (left), Michael Kittel and Armin Jochum from Jung von Matt receive a Media Gold Lion for the Save as WWF campaign from Maria Luisa Francoli Plaza

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At the 5th Grey Music Legends Seminar tomorrow, James Heekin, chairman and CEO of Grey Group, introduces Patti Smith in conversation with Grey’s global creative director Tim Mellors. They spoke to Julian Newby ahead of Friday’s event

ATTI Smith follows Yoko Ono, Tony Bennett, Steve van Zandt, Donovan and John Legend as the focus of Grey’s annual seminar at the Cannes Lions Festival. Speaking exclusively to the Lions Daily News, she said she was taking part in the event because it is “very important for an artist to be able to communicate across the board”. Marketers at the Festival will want to hear how she developed her strong, iconic image. Every Patti Smith album cover is always recognisable; the brand is strong and instantly communicates passion, honesty and edginess. And while she said that she didn’t set out to nurture an image, she does insist on being involved in all of the artwork for her books and her music. “I take those things very seriously. I don’t want credit, but I have always worked with every designer, on everything I’ve ever done.” But she does so, she said, because she “cares about aesthetics and communication” rather than through any desire to create any kind of image. “Sometimes people expect me to be something I’m not. They’ll say, ‘But you’re supposed to be a punk rocker!’ But I’m not supposed to be anything. I don’t go to places behaving like I’m a rock star. I’m a human being. I’ve always said I’m beyond gender, beyond labels, independent.” For Tim Mellors there are several reasons why he wanted to present Patti Smith to the Cannes audience. “Firstly I’ve always been a fan not just of her music, but also her persona as a kind of punk priestess,” he said. “Along with Lou Reed I think she represents

“I’m not to be

the kind of American punk thing that happened. But also earlier this year I read (her book) Just Kids. And I have to say that along with Dylan’s Chronicles it’s by PATTI far the best music book I have ever SMITH read. Mainly because it’s beautifully, and elegantly, written. It’s heartfelt. It’s just unbelievable. So I thought it would be a good time for her to come along and talk to us.” Mellors said that people hold different images of Smith “depending on the time in her career that they liked her best. And I’d like to find out from her … about her ability to survive as a young ingenue in New York at a time when it was at its most dangerous, and how she carried that through into her music and her poetry.” Smith said she will be “outside her comfort zone” at the Grey seminar, but that “it’s important to be able to grow, evolve and not be afraid to go outside your comfort zone. Advertising interests me in terms of what other people do. I always appreciate an aesthetic campaign — or something that is different, like the Nike ads. I’m interested in what people come up with because advertising can be strong and useful; but it can also be evil and evasive. I don’t want to see advertising wherever I go — I don’t want to be plagued by advertising. And I’m interested in finding a way to advertise without overadvertising.” In the Grey hot seat last year was Yoko Ono who Smith said “is a strong example of positive advertising”. With her and John Lennon, that simple message ‘War is over, if you want it’, the slogans and the black on white placards — it was a very powerful combination of political activism and advertising.” And Smith is no stranger to political activism herself. Just days before arriving in Cannes, she was in Barcelona where she joined thousands of antigovernment demonstrators, protesting over unemployment and the state of the economy. “I happened to be here so I joined them,” she said. “It was an opportunity for the Spanish people to let the government know that they actually exist.” ^

anything”

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S EVER in Cannes, great work will be given its due this week. Much of it will be, in some sense, immersive. But immersion is changing. Emotionally resonant web browser-based efforts, such as Cyber Grand Prix winner The Wilderness Downtown, an online music video for the Arcade Fire, executed by the fast-moving collaborative set growing around the Google Creative Lab, are supplanting epic TV commercials as the premier medium for mind-boggling communication. At the same time, new technology is changing how we define advertising. TBWA’s Projeqt, developed on a brief to refine its online presence, is becoming a platform for creative minds across many disciplines, not just something that communicates TBWA’s effectiveness at making a website. But one of the most interesting categories is the work attempting to dip its toe in the constant flow of sharing, the bits we all pass along. Realtime marketing is what it’s being called, and most look to Old Spice’s Responses work, which has also won a Cyber Grand Prix at the Festival. But in many cases real-time efforts are little more than interruption and couponing. Smart brands will be the ones that don’t just talk but listen, and are able to make sense of what people are saying, unprompted by another form of marketing intrusion. At 60mph, the loudest sound in David Ogilvy’s RollsRoyce was the ticking clock. But today the only brands offering respite as a positioning are those positioned as an escape from

NICK PARISH

A new role for Rolls in real-time world Amid all the noise of this always-on world, sometimes the best approach a brand can take is to find what its strong, silent side looks like, says Nick Parish, North American editor,Contagious physical labour, or housework. Not the sort of chatter many modern urban dwellers find themselves inside. In that sense, Ogilvy’s line has ripened with age. Your Rolls will insulate you from the loud, irritating universe, so you can think your princely thoughts and build your mental empires. We could all use moments like these. But who will give them to us? Some think real-time

Kraft Foods merged social media and TV in a campaign to re-position Wheat Thins as a stand-alone snack

THURSDAY, JUNE 23,2011

marketing means brands should be at our beck and call, popping up when we want, to prop us up if we’re falling behind, to pop by with that pallet of Wheat Thins and give us our minutes of web video fame for a tweet. It most certainly can be an effective way to engage, build a personality for your brand, and help you become an active player in a bubbling community, in Wheat Thins’ case especially so. But, as the discipline and channels mature, brands will be measured more by how they listen than by how they talk. Surprisingly, the disparity between talking and listening is massive. Just 2% of companies, according to SAS, track what’s said about them on Twitter. Sometimes it’s important to be actively quiet. On a recent episode of Harvard Business School’s Ideacast podcast, Sherry Turkle from MIT talked about her newest book, Alone Together: Why We Expect

More From Technology And Less From Each Other. Turkle argues that we’re spending our time communicating, rather than creating. Multitasking, Turkle asserts, is boosting the former at the latter’s expense. People’s work is becoming communication — e-mail, chat, social-network engagement. “As we ramp up the volume and velocity, we begin to ask each other questions that we know will get an immediate response, and we begin to give responses so we can give immediately,” she says. “So we’re dumbing down the questions we ask and the responses we give in order to gratify this need for volume and velocity. It’s as though the pace becomes more important than the quality of the response.” Remember the recessionary mantra, parroted incessantly by media companies and publishers, usually through their starvingfor-ad-dollars channels? In times of trouble, spend more,

boost volume, otherwise you’re forgotten. In many ways, that has been twisted and misapplied, creating a pragmatic media agenda focused on being everywhere. We’ve just seen Pepsi’s flagship product take a direct hit and cede its second-place rank to Diet Coke after abandoning brand advertising for its cause-marketing effort, the Pepsi Refresh Project. While that probably isn’t entirely due to marketing changes, those who were the loudest champions of Pepsi’s laudable efforts will tell you it shouldn’t have been pursued at the expense of brand advertising, but in addition. Every marketer will tell you that if you’re not talking, or advertising, you’re losing relevance. But this rule is being eroded by the ability to flood the places brands are placing content, with little or no incremental increase in spending. “Constantly talking isn’t necessarily communicating,” says Charlie Kaufman, through Jim Carrey’s Joel in Eternal Sunshine Of The Spotless Mind. Remember, the negative spaces your brand defines for its group are just as important as the positive. The “negative space” role is reminiscent of Add Art, a Firefox plug-in which turns display advertising into art. How about a plug-in to do what Instapaper and Readability have done for publishers, offering space and time to read something later, wrapped in a calm, new, pagelike package? The Karmatech concept, from students at Hyper Island for Swedish apparel brand WeSC, brings a near-field connection to a shoe, allowing wearers to step their way to social-media updates and interactions. Imagine a near-field “I’m open to offers” or “Leave me alone” concept, where part of the utility a brand offers is insulating people and guarding their free time.RollsRoyce could register on Twitter and give away a Phantom to some lucky tweeter, gaining followers to rival Charlie Sheen’s rapid ascent. But it would be more interesting to think of how the brand could bring that silent interior to the real-time web.^

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Dolby 3D Digital Cinema delivers an incredible 3D experience. With 3D so real the action all but leaps off the screen. More natural colours. Clearly defined colours. Cinema goers will want to reach out and touch it. Discover a whole new way to deliver screen advertising campaigns that truly reach out to your audience. Contact your local Dolby office or SAWA representative.

BELIEVE YOUR EYES

Reach Out To Your Audience

SCREEN ADVERTISING THAT GETS ATTENTION

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100 years

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Today is the 100th anniversary of the birth of David Ogilvy. As Ogilvy, the company celebrates this milestone here in Cannes — and all over the world — Camilla Kenney looks at the extraordinary life of an extraordinary man S FORMER Ogilvy & Mather chairman Kenneth Roman recounts in his book The King Of Madison Avenue, back in 1965 Fortune Magazine asked the question: “Is Ogilvy a Genius?” With his typical dismissive wit, Ogilvy responded by suggesting that he should sue over the use of the question mark. Miles Young, CEO of Ogilvy & Mather, says in his preface to the book Quotations Of David Ogilvy: “There’s always a demand for the quotations of David Ogilvy — succinct, pointed, irreverent, revealing.” Roman says that one of the reasons for writing the book about Ogilvy, was to “impart a sense of his quotable brilliance”. David Mackenzie Ogilvy, the fourth of five children, was born near London on June 23, 1911. His father was a stockbroker, and when England declared war on Germany and markets collapsed, the family lost most of the wealth it had previously enjoyed. Ogilvy’s third wife Herta Lans de la Touche later said that it was his father’s failure as a businessman that was at the root of his ambition. At nine years old David Ogilvy was sent to St Cyprian’s boarding school on the south coast of England. Accounts from former pupils including George Orwell and Cyril Connolly confirm that Ogilvy was not alone in his loathing of the place. He later gained a scholarship at the famous Fettes preparaDAVID OGILVY tory school close to the Scottish capROLLS-ROYCE ital Edinburgh where “for the next five years I lived like a fighting cock”. He left Fettes with a good academic record, and went on to Oxford, where he was less successful. “I was terribly lazy at Oxford so after two years they threw me out. What a dope I was to let that happen.” His departure from Oxford marked the start of his meandering pathway through life. He took a job as a chef in the kitchen of the Hotel Majestic in Paris where he said he learned hard work, discipline and excellence. On one occasion when Ogilvy was preparing frogs legs, he was approached by perfectionist Chef Pitard. Convinced he was about to be fired, instead Pitard announced to Ogilvy’s fellow chefs: ‘This is the way to do it!’. Ogilvy remembered this as the “proudest moment of my life”. In his book Confessions Of An Advertising Man, Ogilvy says of his former French boss: “Perhaps the ingredient in M Pitard’s leadership which made the most profound impression on me was his industry. I found my sixty-three hours bending over a red-hot stove so exhausting that I had to spend my day off lying on my back in a meadow, looking at the sky. But Pitard worked seventy-seven hours a week, and took only one free day a fortnight.”

On his return to Britain his brother Francis — who held a key position at advertising agency Mather& Crowther — introduced David to W T Wren, sales manager and later chairman of Allied Ironfounders which manufactured the now famous AGA stove. His experience at the Majestic made him the perfect person to sell the product, and the job turned him into a salesman. Ogilvy would offer free cookery lessons with every sale of the AGA and this and other savvy sales techniques made the product such a success that the company asked him to write the sales manual. The Theory And Practice Of Selling The AGA Cooker became “probably the best sales manual ever written” according to Fortune magazine. Selling door-to-door taught him a valuable lesson which he would later live by in his advertising career: “The consumer is not a moron. She is your wife. Don’t lie to her, and don’t insult her intelligence.” Three years later, he persuaded Mather & Crowther to send him to New York to learn advertising the American way. Here he lunched regularly with his wife Melinda’s brother-inlaw Rosser Reeves of the Ted Bates agency — regularly cited as the model for Don Draper in the TV series Mad Men — who helped to form Ogilvy’s ideas on advertising. “During those lunches, Rosser talked without stopping, and I listened,” he said. “What Rosser said changed my life. He taught me that the purpose of advertising is to sell the product. And he taught me how to sell. I was his disciple. Bless, you, dear Rosser. You taught me my trade.” After a brief spell back in England, Ogilvy returned to New York and landed a role with George Gallup who founded the Audience Research Institute. Together the pair approached Hollywood to measure popularity of movie stars and to pre-test script ideas, successfully altering the thinking of the motion picture industry. Ogilvy later called this “the luckiest break of [his] life”. When America became involved in World War II, Ogilvy went to work for the British Intelligence Service. His team comprised enthusiastic amateurs — mavericks, some may say — including actors Leslie Howard, David Niven and Cary Grant, and author Roald Dahl. He eventually joined the British Security Coordination team that helped America set up a foreign intelligence service, now the CIA. After the war, and a spell living the Amish lifestyle with his wife Melinda Street and their baby son David, Ogilvy started to think again about advertising. Of the Amish he said later: “I thought their way of life was happier than ours, I still do — but I was a lousy farmer.” Roman quotes Ogilvy as saying: “I remember how my grandfather had failed as a farmer and become a successful businessman. Why not follow in his footsteps? Why not start an advertising agency?” David Ogilvy was 38 years old and, on paper, not the most employable of people in spite of some isolated successes. As Ogilvy UK vicechair Rory Sutherland puts it: “It was an extraordinarily messy CV. No one would have recruited someone with that CV at the age of 38. He would have looked like absolute flitter material.” Or as Ogilvy himself put it: “I am a rolling stone — I’ve had about 10 careers.” He suggested that Mather & Crowther open branches in New York, Rio de Janiero and Buenos Aires and in 1946, they finally appointed him as a paid representative in the US. From a two-room office in New York, Ogilvy set about writing memos and papers including a document entitled Thirty-Nine Rules For Headlines, Body Copy, Illustrations, Layouts And Use Of Humour. His first rule was that “the heart and guts of every ad is its B.S.P. (Basic Selling Proposition)”. Anticipating resist-

D A V I D O G I LV Y

TIMELINE f1911 David Mackenzie

Ogilvy is born on June 23 in West Horsley, England to an Irish mother and a Scottish father f1920 Ogilvy attends St

Cyprian’s School, and later Fettes College to which he won a scholarship f1929 Wins a scholarship to

Christ Church, Oxford, to study Modern History. He leaves after two years f1931 Becomes an appren-

tice chef at the Majestic Hotel in Paris and learns discipline and management. Cooks for the French President f1932 Works for AGA Cook-

ers, Edinburgh. Writes The Theory And Practice Of Selling The AGA cooker, "probably the best sales manual ever written" (Fortune magazine) f1938

Ogilvy goes to New York for Mather & Crowther to study American advertising

f1939 George Gallup, associ-

ate director of Audience Research Institute, New Jersey, influences Ogilvy with his meticulous research methods f1939 First marriage to

Melinda Street. They have a son, David f1942 Works for British

Intelligence Service, Washington, where he makes recommendations on matters of diplomacy and security f1946 Moves to Amish com-

munity in Lancaster County, Pennsylvania. Ogilvy buys a farm and he and his wife live among the Amish f1948 Founds Hewitt,

Ogilvy, Benson & Mather in New York, with the backing of Mather & Crowther. He is 37, and has never written an advertisement fff

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ance to his rules, he reasoned that “obedience to sonata and sonnet form did not noticeably cramp the styles of Mozart and Shakespeare”. Ogilvy was not sufficiently experienced to run the new agency. Rosser Reeves was his first choice for president, but he declined the offer. Ogilvy turned to Anderson F. Hewitt, an experienced account supervisor at J. Walter Thompson in Chicago, considered a “likeable nut” who knew everybody. On September 1, 1948, Hewitt, Ogilvy, Benson & Mather finally opened, at 345 Madison Avenue. Ogilvy outlined his goals in a memo: “This is a new agency, struggling for its life. For some time, we shall all be overworked and underpaid ... Agencies are as big as they deserve to be. We are starting this one on a shoestring, but we are going to make it a great agency before 1960.” Almost from the outset the company was so successful that “for seven years we got every account we competed for ... We never missed once. We were fashionable as hell.” Among these early successes, The Man In The Hathaway Shirt is one of the best-known. The shoot for the ad began quite straightforwardly with model George Wrangel, a middle-aged mustachioed man, posing in a smart white shirt. Then Ogilvy produced a black eye patch which he had bought from a drugstore on his way in to work. He asked the photographer if Wrangel could wear the eye patch for a couple of shots, “then I’ll go away and you can do the serious job.” However: “As soon as we saw the photographs we knew we had got something.” Ogilvy’s intention was for the eye patch to tell a story — or at least for it to raise questions in the minds of consumers. The ad first appeared in The New Yorker and by the end of the week every Hathaway shirt had sold out. The ad was written about, and therefore featured for free, in publications the world over. People were turning up at parties wearDAVID OGILVY ing eye patches — Ogilvy had started a HATHAWAY craze, and he and Hathaway had won instant fame. Similar fame came for Commander Edward Whitehead, the bearded and ever-so-British US president of Schweppes, who after some persuasion appeared in his own company’s ads and became as famous as the product itself. Later he helped Dove to become the top selling soap in the US with his ‘Dove is one quarter cleansing cream — it creams your skin while you wash’ campaign. And then in 1960 came the Rolls-Royce account. After weeks spent studying the cars and meeting with engineers, he had devised “over 100 headlines” before deciding on: “At 60 miles an hour the loudest noise in this new RollsRoyce comes from the electric clock.” It was the headline to a dense text that “sold so many cars we dare not run it again. Our client’s production isn’t big enough.” According to Kenneth Roman: “Leo Burnett judged it to be not only the best automobile ad, but perhaps the best ad of all time.” In 1964, Mather & Crowther merged with Ogilvy, Benson & Mather to create Ogilvy & Mather International. Francis Ogilvy, who had been chairman at the London agency, had died before this took place. As a result, David Ogilvy was named chairman and chief executive of the new agency. Two years later, the company went public on Wall Street and the London Stock Exchange. Ogilvy admitted: “I was always terrified the thing would go bust.” In 1971 the agency bought Benson, which owned a valuable building in London and had branches in Southeast Asia. Ogilvy & Mather continued to grow,

becoming one of the top three international agencies. Now a global force, he nonetheless hated flying and would go to great lengths to avoid getting on a plane, preferring long train journeys. In 1973, Ogilvy moved into the 30-room Chateau de Touffou in France, overlooking the river Vienne, that he had bought in 1967. His second marriage, to Anne Cabot, had ended two years before, and he married Herta Lans de la Touche, who stayed with him until his death. One year later, at 63, he stepped down as chairman and appointed himself Worldwide Creative Head. Ogilvy was becoming increasingly at odds with many in an industry that was becoming dominated by takeovers and expansion, preferring to focus on the quality of work and a contented workforce, rather than competing with rivals for size and scope. And his magic was still working: in the mid-Eighties Campbell’s Soup asked him to consult on all of the company’s brands, and he set to work on changing the look of the red label made famous by Andy Warhol, but which Ogilvy believed made the product look like “an oil can”. Ogilvy was proved right and, marking his subsequent success, the company created its own David Ogilvy Award for Marketing. Growing further apart from the corporate-minded advertising industry of the Eighties, he told Advertising Age that losing his agency would be like seeing one of his children being sold into slavery. But there was someone who was interested in buying — Martin Sorrell wanted to make Ogilvy & Mather part of his growing WPP empire. Although an admirer of Sorrell’s intellect and financial success, Ogilvy against the move. But on May 16, 1989, after a protracted boardroom battle, the agency conceded defeat and Ogilvy said later: “The worst thing I did when I was chairman was to go public.” He took on the role of non-executive chairman of WPP, but had suffered a major personal loss. Roman reports Ogilvy’s secretary, Lorna Wilson, as saying: “The agency was the most important thing in his life. It was the nearest thing he could have to childbearing. He felt he’d brought Ogilvy & Mather into being and nurtured it, and it had been brutally taken away from him.” When the boardroom battles died down, Ogilvy and Sorrell did become friends. Sorrell remembers: “I thought if he did become chairman … that would be very helpful, and that he would become a tremendous father figure for us, which he proved to be.” Ogilvy spent much of the Nineties in his garden at Touffou, enjoying the company of his children and grandchildren, and their friends. Board meetings were held at the Chateau — they still are today — but by 1995 he had finally declared himself fully retired. On July 21, 1999, he passed away, aged 88. He had been suffering from Alzheimers and emphysema for some years and Herta referred to his passing as “a blessing”. But she believed he was contented towards the end of his life. “I don’t think David had lots of regrets. I think he thought he was a very lucky man.” Advertising Age and Time recognised David Ogilvy as “one of the greatest creative minds in the advertising business”, and the industry’s “most sought-after wizard”. On his legacy, Ogilvy himself said: “I’d like to be remembered — as what? — as a copywriter who had some big ideas. That’s what the advertising business is all about. Big Ideas.”^

f1951 The Man In The Hath-

away Shirt advertisement appears in The New Yorker. Within a week, C.F. Hathaway's entire stock of shirts sells out f1953 Schweppervesence.

Ogilvy persuades the president of Schweppes, World War II veteran Commander Whitehead, to be in his own advertisement. The campaign runs for 18 years. By 1958 Schweppes is selling over 30 million bottles a year f1957 Ogilvy marries Anne

Cabot f1960 “At 60 miles an hour

the loudest noise in this new Rolls-Royce comes from the electric clock.” Arguably the most famous headline in car advertising history f1963 Publishes Confessions

Of An Advertising Man, an international bestseller, translated into fourteen languages. Ogilvy signs over all the royalties to his son f1964 Ogilvy, Benson &

Mather merges with Mather & Crowther International, forming Ogilvy & Mather f1966 Ogilvy & Mather goes

public f1967 Ogilvy receives a CBE

(Commander of the British Empire) from the Queen f1973 Ogilvy retires as chair-

man of Ogilvy & Mather and moves to his estate, a 14th century castle in France. In this year he also marries Herta Lans de la Touche f1989 WPP takes over The

Ogilvy Group. On May 16, WPP becomes the largest marketing communications firm in the world, and David Ogilvy is named non-executive chairman f1999

David Ogilvy dies on July 21, at 88 years old, at Chateau de Touffou, France

• Sources include The Kind Of Madison Avenue by Kenneth Roman; Confessions Of An Advertising Man by David Ogilvy; Quotations Of David Ogilvy; and David Ogilvy: Original Mad Man, BBC

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‘He encouraged us to employ

mavericks’ Miles Young is global CEO of Ogilvy & Mather, where he shares a desk with his creative partner, Tham Khai Meng, which “is both useful and fun”. He spoke to Julian Newby about his first encounter with David Ogilvy ILES YOUNG had first-hand experience of working with David Ogilvy, and remembers clearly the first time they properly met. “I wouldn’t say I could claim him as a very close colleague or friend because I was so much younger,” Young says. “I was just an account director when I moved to Ogilvy, but what I remember very well was my first meeting with him which would have been in the London agency — and it would have been around 1983, very shortly after we won the Guinness account. I was just sitting in my office quite late at night and he had been wandering around. I was so surprised because he walked into my small, grotty office, and just said ‘Hello, who are you?’ He put out his hand and then flopped down and stayed for about 45 minutes just chatting.” Ogilvy asked Young about the Guinness pitch. “I remember him leaning across the desk, looking at me piercingly and saying: ‘But are they gentlemen? Are they gentlemen?!’ He had this strong belief in gentlemanliness. He used to look for people in the agency to be ‘gentlemen with brains’; he had this saying, ‘Only first-class business, in a first-class way’. He was picky about the clients he worked with. And I just said, ‘Yes, I think they are.’ A few months after that (Guinness chief executive)Ernest Saunders was indicted for insider trading — it was the whole Distillers scandal — and of course he had some prescient sixth sense, because actually they weren’t gentlemen.” So does Miles Young adhere to the same view? That good manners and ‘gentlemanliness’ are important qualities in business? “Yes I think 100% actually. We’ve been created by one man, essentially. And if I look at everything that David Ogilvy did, he had such a strong sense of the importance of culture — and much more than Leo Burnett, he created a kind of system for it. Not in a totalitarian way, but in a sense that he laid down precepts very, very strongly, and they were meant to translate into behaviour. They weren’t just views about advertising.” Essentially the company has “a corporate values statement, written by David. And every member of staff gets it when they join us, and it’s full of his quotations — what he calls his obiter dicta — and they pop up on our computers every morning,” Young says. “When we are recruiting people, I think we all have a sort of sixth sense which screens them for whether they are an Ogilvy person or not. If you were to ask ‘What is Ogilvy culture?’, I think it’s very much a humanistic one. He had a massive interest and belief in people. He loved difficult and awkward people as well as easy and straightforward people — he celebrated mavericks. He always encouraged us to employ mavericks and we still try to do that. So much of the business has changed, but those values haven’t changed. And we wouldn’t work with clients that didn’t share some of those values.” Miles Young’s favourite Ogilvy quote? “We have a habit of divine discontent with our performance. It is an antidote to smugness.” ^

“I WAS SO SURPRISED BECAUSE HE WALKED INTO MY SMALL, GROTTY OFFICE, AND JUST SAID ‘HELLO, WHO ARE YOU?’” Miles Young THURSDAY, JUNE 23,2011

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Eyeballs! Did we really say that? Tham Khai Meng is worldwide creative director and chairman of the Worldwide Creative Council at Ogilvy. He spoke to Julian Newby on the eve of the late David Ogilvy’s 100th birthday HAM Khai Meng — known to most simply as Khai — is a man who constantly looks to the future. What has been his favourite moment at Ogilvy? “Well,” he says, “it’s still to come.” But he also has a deep understanding of what went before, particularly when looking back to the pioneering days of David Ogilvy. “It certainly looks very different doesn’t it? The world in which you can put an eye-patch on a man and thereby create an enduring brand image seems so far away from where we are now, so simple and innocent,” he says. “That’s what one feels instinctively, but rationally one knows that can’t be true — the worlds of David Ogilvy and the one we inhabit today can’t really be that far from each other. Why? Because human beings don’t change their fundamentals so quickly.” But he is wary of some of the changes he witnesses in people — particularly the tendency to “make a fetish of reason and rationality” and a suspicion of “those things that truly make us human, namely emotion and passion”. He adds: “There is a danger that we become divided figures, cut off from the wellspring of our authentic self. Really, we are animals but perhaps we try too much these days to ignore or deny this simple fact. I think the simpler, more innocent age of David Ogilvy was not hampered so much by this. David was a salesman and more than anything built up the business on gut instinct. And there in our gut is the truth.” Of the new tools available to creatives, those fashioned by digital technologies, Khai says they all amount to the same agenda: the search for “novelty”. “Today, we talk about social media and connectivity,” he says. “It wasn't too long ago when we used the terms target audience, ground swell and even, grotesquely, eyeballs. Eyeballs! Did we really say that? Yes, and no doubt we will be saying some even sillier things in the months and years to come.” But he is wary of those who believe they know what the future has in store: “If you look back at what has happened over the past ten or twenty years in the industry it’s clear that you can make one prediction with great certainty: and that is that we have no idea what is going to come,” he says. “We really don’t. We pay all sorts of self-appointed experts a lot of money to work it all out but really they are as at the mercy of fate as the rest of us. Who would ever have predicted the internet, the mobile phone and just about every other mainstay of modern society? Remember all those old science fiction movies that imagined the world of the future? They all agreed we would be eating meals condensed to the size of pills. A steak turned into a pill and an apple pie pill to follow. Those guys didn’t have a clue, and neither have we. Which is just as well.” Tham Khai Meng’s favourite David Ogilvy quote? “Talent ... it’s most likely to be found among non-conformists, dissenters, and rebels.”^

“YOU CAN MAKE ONE PREDICTION WITH GREAT CERTAINTY: AND THAT IS THAT WE HAVE NO IDEA WHAT IS GOING TO COME” Tham Khai Meng THURSDAY, JUNE 23,2011

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DO1OO CHRIS DACYSHYN “Now, everyone’s idea and opinion counts, for better or worse”

CHRIS GARBUTT “People generally don’t trust advertising. And they are their own media”

TIM BROADBENT: “David would have loved the new Cannes Effectiveness Lions”

CHRISTOPHER GRAVES “A well-crafted story is still at the heart of what should be our competence and work”

The

Ogilvy view There are six jurors and one jury president from the Ogilvy network in Cannes this year. They told Julian Newby about Ogilvy, now and then, and offered some of their thoughts on the industry today …

MAT ZUCKER, “Everyone knows at least a few of DO’s pointy aphorisms. He would have been great on Twitter”

EUGENE CHEONG, “What I’d be advising my jury to look for is simple: great ideas, beautifully executed”

GERMAN YUNES, “I really like this new century. The future will be always better than the past”

TIM BROADBENT Global effectiveness director, Ogilvy & Mather: Creative Effectiveness juror “A COLLEAGUE said of Ogilvy & Mather, ‘It’s not an agency, it’s a cult’. True. Why has David Ogilvy’s cult flourished here? Rubicam, Bernbach or Burnett didn’t inspire one. Because it works. There’s something different about Ogilvy’s culture, something worth preserving. “David would have loved the new THURSDAY, JUNE 23,2011

Cannes Effectiveness Lions. He often wrote about the absurdity of creative awards unrelated to sales effectiveness. From other people that might have sounded like sour grapes. But before getting into advertising, David was a door-to-door salesman and then an advertising researcher. He had views, based on personal experience as well as survey data, on what made for effective advertising. “He believed a strong sales proposition lay at the heart of all great work. First find the best sales proposition, and only then find an elegant, witty, unex-

pected and fresh way of expressing it. What he was objecting to was not creativity as such. It was the rule of technique over idea. Creative awards given merely for use of a new technique, rather than for a great creative idea at the service of the brand, are indeed self serving and vacuous. “The new Cannes Effectiveness Lions help put creativity in its proper place. The place David put it, and where Ogilvy & Mather puts it now. Not as something separate from selling, but as a better way of selling. New evidence shows creativity can sell 11

times harder than average work at the same media weight. 11 times harder! David would have loved that statistic. It’s what he built his agency for.”

CHRIS DACYSHYN Senior copywriter, Ogilvy & Mather, Toronto: Promo & Activation juror “OGILVY is very good at solving the big ones. They know how to give large, lumbering brands fresh new long-term foundations to build on. “They make it

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look so simple. But the truth is, it’s unbelievably hard. Today, it’s less about brand building in the traditional sense and more about invoking anyone who’s willing to be an active participant in your brand.So for now, the race is being won by instantly gratifying, user-involved experiences, with a splash of new technology and lots of word-of-mouth. But winning will eventually require that we also create and maintain a strong brand voice along the way. In the future, more and more brands will recognise that we can’t just go out there with a hodgepodge of fun experiences. We still need some really strong brand glue to hold them all together and make them meaningful to the consumer. The ivory tower of the David Ogilvy days is now a sprawling 200,000 square foot bungalow. In the old days, creatives were trusted and even revered by their clients. Today, we are not only less trusted, we’re seen as less necessary. Because now, everyone’s idea and opinion counts, for better or worse. “In the David Ogilvy days, it used to be all about craft, probably because the only real tools available to creatives were words and pictures. Sure, imagination always has, and always will, play a huge part. But today, there are no limits on where the imagination can take us. And there are so many tools, it seems almost impossible to keep up. This can be liberating or paralysing, depending on who you are.”

CHRIS GARBUTT Executive creative director, Ogilvy & Mather Paris: Film juror “I’M LOOKING for ideas that use new possibilities available to us today. Ideas that are based on real behavioral insights of people, and at the same time have a real, emotional effect when you discover and play with them. At the moment we are at such an exciting turning point in our business model, and I think a lot of people are still stuck in the past. There is so much possibility ahead, with the way people are living and interacting with technology. In Cannes I'll be looking for innovation, simplicity, and inspiration. Ogilvy is a really exciting network at the moment. We have an extremely powerful methodology — The Big Ideal, which really lifts our work to a higher level. It forces us to create brands that have a point of view in the world, that endeavour to bring something valuable to people's lives. And when brands have a point of view, they attract like minded individuals who have the same values. “Everything is converging: advertising, content, digital, relationship mar-

keting, activation, PR ... and at the same time technology is going crazy! “I think we'll need to be very inventive with the way we sell. We'll need to be in new places, on new platforms, offering engaging, inspiring experiences that are useful, and valuable to humans. People generally don't trust advertising. And they are their own media. They curate their own content, and they trade on social currency. Appropriation of an idea, owning the idea and being part of the creation is critical. It is about a two-way conversation. In real time. “Gone are the days of sticking to a formula if you want to have a long-term future career …”

CHRISTOPHER GRAVES Global CEO, Ogilvy Public Relations Worldwide: PR juror “GREAT public relations work crafts content and storylines that move people. Great PR moves beyond clever one-off stunts to mobilise communities. I fear we still see a preference for cases that lean toward stunts rather than big-outcome behaviour change. Ogilvy & Mather is the only large agency that genuinely and deeply integrates disciplines for the client. Our new operating system, Fusion, brings all disciplines — advertising, PR, direct and CRM, social media and digital influence, analytics and data, shopper and channel marketing — together from the very beginning, not sequentially or hierarchically, to craft a plan to drive the client's business, reputation and goals. This Cannes Festival is now about creativity and is meant to go beyond advertising. Currently, we see both media and PR rushing to become ‘social’ or ‘digital’. But some will mistake the trappings of social media from the profound shifts underlying it; it is more than getting a Facebook page and a Twitter handle that no one reads. It is about a furious uptake in homophily and belongingness coupled with a fresh understanding of what moves irrational beings (behavioral economics). Some things are immutable: the way the human brain works and what that means in terms of how humans embrace or reject ideas, how they can be moved or persuaded — neuroscience proves this is all emotional, not rational, and has not changed. A well-crafted story is still at the heart of what should be our competence and work. What has changed (since David Ogilvy’s day) is the surrounding of traditional channels with a myriad of barrier-free vehicles to reach people and build communities. But access does not replace creativity and storytelling.

EUGENE CHEONG Regional creative director, Ogilvy & Mather Asia Pacific: Radio jury president “THE CHALLENGE for all of us in the business is to stay open and have ideas that others can adopt, add on to and call their own. Whilst there is obviously still a place for set-pieces like the Sears Craftsman’s Tools and Dos Equis radio ads — both are sidesplittingly funny — the Holy Grail at this point in our evolution as an industry, is big open-source ideas. “What I’d be advising my jury to look for is simple: great ideas, beautifully executed. Ogilvy is arguably the only ideas company that is bonded by a common culture. David left us with an injunction to be forever dissatisfied and constantly striving. David called this ‘The habit of divine discontent’. It galvanises 18,000 of us and it compels us to be eternally unhappy with compromise, show appropriate disdain for expedience, and absolute respect for the work. In the immediate future, agencies will be fully integrated and digital will be de-geeked. In ten years, technology will be as intuitive to use as pen and paper. Creative will no longer be a department. And everyone will wear suits. “In David’s days, agency people had magical power. They were perceived to be alchemists and madmen. Back then, a doodle on an agency’s notepad could make a client oodles. We have become far too scientific today. Everything can be measured. Even creativity. We have become sceptical of the power of ideas to solve problems.”

GERMAN YUNES General manager, Ogilvy Action, Buenos Aires: Direct juror “I CAME to Ogilvy in 2008 when WPP took over my own company and created Ogilvy Action in Argentina. For me it marked a tremendous change in terms of the way I work with clients. Ogilvy stands for professionalism, and a passion for strategy, ideas and results. The power of this great network is really amazing. During the past two years Ogilvy Latina has been achieving exceptional results, both in terms of awards won, and client recognition — and those are our main goals. My favourite quote is one from Heraclitus: ¨There is nothing permanent except change¨. Change is present in every business, not only advertising — but perhaps advertising is one of the businesses that changes most rapidly, and we know that most of people avoid

change. One thing I insist upon with my team is that our clients must not think of us only as ‘advertisers’. We must be at the leading edge in terms of business, communications, and in understanding consumers and their needs. We are at the centre of the social media, communications, and retail revolutions, and we need to establish our position as a key player in our clients’ decisions on business strategy. “I admire David Ogilvy as one of the great architects of the advertising industry. The key difference between the industry today and in David’s heyday, is the role that new technologies now play. The ideas, the passion for success in the marketplace, and in the minds of consumers, certainly remain the same. But today we need to develop more different points of contact, retail channels and formats that support the messages ... I really like this new century. The future will be always better than the past.”

MAT ZUCKER Executive creative director, Ogilvy One: Direct juror “OGILVY is different now in ways we’ve always been different. We were founded by a copywriter-trained researcher who valued big ideas, who loved direct response and who treated the consumer and client with respect. “He was an Englishmen who first set up shop in New York, bought a farm in Pennsylvania, lived in France, and traveled throughout Asia and Africa building a coherent network with one indivisible culture. David wanted us to be the most local of internationals and the most global of locals and we still think and work internationally as one, probably like nobody else. That we do public relations, media and activation all under one roof too, is just as David Ogilvy would have expected or demanded. And everyone knows at least a few of DO’s pointy aphorisms. He would have been great on Twitter. There are many new tools for selling — content, digital platforms — since David Ogilvy’s day, and since that period in history there’s also been a meteoric rise of public relations and its influence in driving sales. Another difference is the role of advertising itself — I don’t know when advertising decided to give up the idea of delivering product news, but I find it sad that it rarely does today. Perhaps there’s a connection: people now find out about new products in new ways (PR, peer-to-peer) rather than through advertising, which in the Mad Men era used to be how brands would do it.”^ THURSDAY, JUNE 23,2011

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DESIGN WINNERS

GRAND PRIX WINNER

THE COSMOPOLITAN DIGITAL EXPERIENCE THE COSMOPOLITAN OF LAS VEGAS DIGITAL KITCHEN CHICAGO USA

THURSDAY, JUNE 23,2011

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DESIGN WINNERS 31 Grand Prix C04/003 HOSPITALITY/LEISURE Title Advertiser Product/Service Design/ Advertising Agency, City Entered By

USA THE COSMOPOLITAN DIGITAL EXPERIENCE THE COSMOPOLITAN OF LAS VEGAS HOTEL DIGITAL EXPERIENCE DIGITAL KITCHEN Chicago DIGITAL KITCHEN Chicago

Gold Awards A01/034 GERMANY POSTERS Title PLAYING THE UNDERGROUND Advertiser JEUDI Product/Service CLUB MUSIC EVENT Design/Advertising Agency, City JUNG von MATT Hamburg Executive Creative Director Sascha Hanke, Jung von Matt AG Creative Director Jo Marie Farwick, Jung von Matt AG Jens Pfau, Jung von Matt AG Tobias Grimm, Jung von Matt AG Art Direction Benjamin Busse, Jung von Matt AG Copywriter Florian Hoffmann, Jung von Matt AG Agency Producer Christian Will, Jung von Matt AG Production Company Kleinhempel, Entered By JUNG von MATT Hamburg A01/138 CANADA POSTERS Title CENAKOVSKI Advertiser THÉÂTRE DU NOUVEAU MONDE Product/Service THEATRE Design/Advertising Agency, City COSSETTE Montreal Chief Creative Officer Michel De Lauw, Cossette Executive Creative Director Antoine Bécotte, Cossette Carlos Garavito, Cossette Creative Director Barbara Jacques, Cosssette Art Director Marc-André Rioux, Cossette Copywriter François Forget, Cossette Account Manager Sylvie Giroux, Cossette Designer Marc-andré Rioux, Cossette Isabelle Allard, Cossette Graphic Designer Daniel Cartier, Cossette Nathalie Boucher, Cossette Illustrator Marc-André Rioux, Cossette Entered By COSSETTE Montreal A02/044 AUSTRALIA FLYERS, TICKETS, INVITATIONS, POSTCARDS, CHRISTMAS AND OTHER GREETINGS CARDS Title STORIES FROM THE STREET Advertiser MELBOURNE WRITERS FESTIVAL Product/Service 2010 MELBOURNE WRITERS FESTIVAL Design/Advertising Agency, City JWT Melbourne Executive Creative Director Richard Muntz, JWT Melbourne Deputy Creative Director Keith Nicolas, JWT Melbourne Creative Hannah Smit, JWT Melbourne Scott Glennon, JWT Melbourne Account Supervisor Prue Tehan, JWT Melbourne Account Manager Melissa Benavides, JWT Melbourne Planner Anuj Mehra, JWT Melbourne Agency Producer Miryana Velyanovski, JWT Melbourne Marketing Manager Juliette Kringas, Melbourne Writers Festival Production Company Digital House Entered By JWT Melbourne A03/007 UNITED KINGDOM CALENDARS Title ALMOST EXTINCT Advertiser BBC Product/Service BBC WILDLIFE FUND Design/Advertising Agency, City THE CHASE CREATIVE CONSULTANCY Manchester Creative Director Oliver Malty, The Chase Designer Chris Challinor, The Chase Rebecca Low, The ChaseDulcie Cowling, The Chase Entered By THE CHASE CREATIVE CONSULTANCY Manchester A03/042 CALENDARS Title Advertiser

THAILAND TAMIYA CALENDAR SIAM TAMIYA

Product/Service TAMIYA MODEL KITS SHOP Design/Advertising Agency, City CREATIVE JUICE\ BANGKOK (TBWA) Bangkok Chief Creative Officer Thirasak Tanapatanakul, Creative Juice\Bangkok (TBWA) Art Director Thirasak Tanapatanakul, Creative Juice\Bangkok (TBWA) Graphic Designer Thirasak Tanapatanakul, Creative Juice\Bangkok (TBWA) Tienchutha Rukhavibul, Creative Juice\ Bangkok (TBWA), Manasit Imjai, Creative Juice\Bangkok (TBWA) Chalermpun Punjamapirom, Creative Juice\Bangkok (TBWA) Nitipong Tancharoen, Creative Juice\Bangkok (TBWA) Kingkanok Munkongcharoen, Creative Juice\Bangkok (TBWA) Kantaphat Witwasin, Creative Juice\ Bangkok (TBWA)Irada Sribyatta, Creative Juice\Bangkok (TBWA) Chittiporn Chittapootti, Creative Juice\Bangkok (TBWA) Manamai Rodpetch, Creative Juice\ Bangkok (TBWA) Sermpan Bunyalumlerk, Creative Juice\Bangkok (TBWA) Entered By CREATIVE JUICE\BANGKOK (TBWA) Bangkok A04/049 JAPAN LOGO DESIGN Title CHEMICAL REACTION Advertiser SHU’S PRODUCTION Product/Service CORPORATE TOOL Design/Advertising Agency, City OGILVY & MATHER JAPAN Tokyo Executive Creative Director Shingo Ichimura, Ogilvy & Mather Japan David Morgan, Ogilvy & Mather Japan Copywriter Batistuta Bazooka, Ogilvy & Mather Japan Art Director Yasutaka Akagi, Ogilvy & Mather Japan Entered By OGILVY & MATHER JAPAN Tokyo A05/020 GERMANY BOOKS Title BASISBIBEL Advertiser GERMAN BIBLE SOCIETY Product/Service BIBLE COVER DESIGN Design/Advertising Agency, City GOBASIL Hamburg Creative Direction Eva Jung, gobasil Art Direction Oliver Popke, gobasil Creative Direction Nico Mühlan, gobasil Product Management Florian Theuerkauff, Deutsche Bibelgesellschaft Entered By GOBASIL Hamburg A05/037 SWEDEN BOOKS Title HOMEMADE IS BEST Advertiser IKEA Product/Service DEPARTMENT STORE Design/Advertising Agency, City FORSMAN & BODENFORS Gothenburg Art Director Staffan Lamm, Forsman & Bodenfors Christoffer Persson, Forsman & Bodenfors Copywriter Fredrik Jansson, Forsman & Bodenfors Anders Hegerfors, Forsman & Bodenfors Planner Tobias Nordström, Forsman & Bodenfors Account Supervisor Susanna Fagring, Forsman & Bodenfors Account Manager Ewa Edlund, Forsman & Bodenfors Photographer Carl Kleiner, Agent Bauer Stylist Evelina Bratell, Retouch Henrik Lagerberg, F&B factory Advertiser’s Supervisor Joel Idén, IKEA Publisher Titel Books Entered By FORSMAN & BODENFORS Gothenburg A06/065 GERMANY SELF PROMOTION Title THE INTERACTIVE COAL-GATE Advertiser BBDO Product/Service ADVERTISING AGENCY Design/Advertising Agency, City BBDO PROXIMITY Düsseldorf Chief Creative Officer Christian Mommertz, BBDO Proximity Wolfgang Schneider, BBDO Germany Executive Creative Director Carsten Bolk, BBDO Proximity Art Director Achim Metzdorf, BBDO Proximity Copywriter Isabel Campagna, BBDO Proximity

Executive Creative Director Digital Screen Designer Digital Graphics Account Executive Digital Entered By

Thomas Satori, BBDO Proximity Matthijs Mejan, BBDO Proximity Saskia Lützenkirchen, BBDO Proximity Christopher Becker, BBDO Proximity BBDO GERMANY Düsseldorf

A07/023 INDIA PUBLICATIONS & BUSINESS COMMUNICATIONS Title LOVE BLOSSOMS HERE Advertiser MOTHER’S PRIDE/ MARVEL GROUP OF COMPANIES Product/Service PRESCHOOL Design/Advertising Agency, City OUT OF THE BOX New Delhi Chief Creative Officer/ Art Director/Writer/Typographer Viral Pandya, Out of the Box Creative Director/Writer Sabu Paul, Out of the Box Creative Director/Art Director/ Writer Guneet Pandya, Out of the Box Typographer Ajay Yadav, Out of the Box Illustration Bombay Duck Designs, Bombay Duck Designs Entered By OUT OF THE BOX New Delhi A07/038 BRAZIL PUBLICATIONS & BUSINESS COMMUNICATIONS Title THE UNBELIEVABLE IS FOUND AT EMILIANO Advertiser HOTEL EMILIANO Product/Service HOTEL EMILIANO BOOK Design/Advertising Agency, City JWT BRAZIL São Paulo President/Chief Creative Officer Mario D’Andrea, JWT Creative Director Roberto Fernandez, JWT Art Director Sthefan Ko, JWT Copywriter Luiz Filipin, JWT Illustrator Eduardo Recife, Art Buyer Renata Sayão/Vanessa Nunes, JWT Producer Fabio Sato/Flávio Colella/ Maira Chinaglia, JWT Editor Cosac & Naify Account Supervisor Renata Maximo/Isabel Castro/ Camila Duarte, JWT Client Supervisor Carlos Alberto Filgueiras/ Gustavo Filgueiras/Rodrigo Montesano, Hotel Emiliano Entered By JWT BRAZIL São Paulo A08I/003 CANADA SMALL BUSINESS - LOCAL OR OPERATING IN A RESTRICTED AREA. Title I AM ONE THOUSAND Advertiser ENABLIS Product/Service NON-FOR-PROFIT ORGANIZATION Design/Advertising Agency, City COSSETTE Montreal Chief Creative Officer Michel De Lauw, Cossette Executive Creative Director Antoine Bécotte, Cossette Carlos Garavito, Cossette Creative Director Barbara Jacques, Cossette Art Director Richard Bélanger, Cossette Copywriter Patricia Doiron, Cossette Account Manager Emmanuelle Petit, Cossette Benoît Bessette, Cossette Agency Producer René-Paul Denault, Cossette Photographer Enablis, Cossette Designer Richard Bélanger, Cossette Graphic Designer Daniel Cartier, Cossette Nathalie Boucher, Cossette Illustrator Richard Bélanger, Cossette Printer K2Impressions, Cossette Entered By COSSETTE Montreal A09/112 UNITED KINGDOM ILLUSTRATION Title GOING GOING GONE RED! Advertiser RICHARD HOUSE Product/Service GO RED! Design/Advertising Agency, City THE PARTNERS London Creative Director Jack Renwick, The Partners Design Director Michael Paisley, The Partners Senior Designer Sam Griffiths, The Partners Designer Tim Brown, The Partners Sean Rees, The Partners Junior Designer Henry Hadlow, The Partners Artworker Alex John, The Partners Bernadette Feely, The Partners Project Manager Suzanne Neal, The Partners Entered By THE PARTNERS London

THURSDAY, JUNE 23,2011

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DESIGN WINNERS 33 A09/122 ILLUSTRATION Title Advertiser

CHINA

SPIT PUBLIC HEALTH BUREAU OF FENGXIAN, SHANGHAI Product/Service PUBLIC AWARENESS OF SPITTING Design/Advertising Agency, City OGILVY SHANGHAI Executive Creative Director Kevin Lee, Ogilvy Shanghai Creative Director Kevin Lee/Kit Ong/Kelvin Leong, Ogilvy Shanghai Copywriter Kit Ong/Adams Fan, Ogilvy Shanghai Art Director Xiao Kun/Siwen Bao/Deng Hua/Zhang Lei/ Robin Wu/Kelvin Leong/Kevin Lee, Ogilvy Shanghai Photographer Adams Fan/Bai He, Producer Aywei Wong/Hon Foong/Chye Yee, Ogilvy Shanghai Designer Nial/Deng Hua/Zhang Lei/Kelvin Leong/ Kevin Lee, Ogilvy Shanghai Entered By OGILVY SHANGHAI A10/009 GERMANY ADVERTISING TYPOGRAPHY Title LIGHT WALL REFLECTION Advertiser BMW Product/Service BMW M3 COUPE Design/Advertising Agency, City SERVICEPLAN Munich Chief Creative Officer Alexander Schill, serviceplan Creative Director Maik Kaehler, serviceplan Christoph Nann, serviceplan Copywriter Andreas Schriewer, serviceplan Art Director Manuel Wolff, serviceplan Roman Becker, serviceplan Entered By SERVICEPLAN Munich A10/039 FRANCE ADVERTISING TYPOGRAPHY Title NOT YOUR EVERYDAY EVERYDAY Advertiser MONOPRIX Product/Service MONOPRIX Design/Advertising Agency, City HAVAS CITY Paris Creative Director Florence Bellisson Art Director Jean-Michel Alirol Assistant Art Director Pierre Boutin Designer Cleo Charuet Arnaud Deroudilhe Copywriter Dominique Marchand 3D Illustrator Baptiste Massé Account Supervisor Anne-Cécile Galloy Aurélie Fossoux Art Buyer Chloé Bartoletti Virginie Moitessier Entered By HAVAS CITY Paris A11/008 DESIGN TYPOGRAPHY Title Advertiser Product/Service

JAPAN

GRAPHIC EXPLANATION PIE INTERNATIONAL GRAPHIC EXPLANATION IN ADVERTISEMENT(BOOK) Design/Advertising Agency, City TOKYU AGENCY Tokyo Creative Director/Art Director Tatsuki Ikezawa, Tokyu Agency Copywriter Hiroyuki Nishio, Tokyu Agency Designer/Illustrator Takemichi Chiba, Birdland Hiromi Fukui, Birdland Entered By TOKYU AGENCY Tokyo A12/009 USA BROADCAST DESIGN AND GRAPHICS INCL. ANIMATION Title 2010 OPEN TITLES Advertiser OFFF INTERNATIONAL FESTIVAL Product/Service INTERNATIONAL FESTIVAL Design/Advertising Agency, City THE MILL New York Creative Director Jeff Stevens, The Mill Editor Moss Levenson, The MIll Executive Producer Boo Wong, The MIll 3D Lead Artist Rob Petrie, The Mill Illustrator Kim Dulaney, The Mill Art Director Emmet Dzieza, The Mill 2D Artist Melissa Graff, The Mill 3D Artist Tom Bardwell, The Mill Ruben Vanderbroek, The Mill Michael Panov, The MillJoshua Merck, The Mill, James Williams, The MillJeffrey Dates, The MillIan Brauner, The Mill Designer Gap Yossanun, The Mill 2D Artist Marco Giampolo, The MillBashir Hamid, The Mill, Jeff Robins, The MillGigi Ng, The Mill, Tim Haldeen, The Mill Entered By THE MILL New York

A12/017 BRAZIL BROADCAST DESIGN AND GRAPHICS INCL. ANIMATION Title BALLOONS Advertiser MTV Product/Service MTV Design/Advertising Agency, City LODUCCA São Paulo Creative Director Guga Ketzer, Loducca Cassio Moron, Loducca Marco Monteiro, Loducca Pedro Guerra, Loducca Copywriter and Director of the Spot Dulcidio Caldeira, Paranoid BR Copywriter Guga Ketzer, LoduccaAndre Faria, F/Nazca Account Group Director Carmen Assumpção, Loducca Account Director Sabrina Spinelli, Loducca Executive Producer Ana Luisa Andre, Loducca RTV Producer Karina Vadasz, Loducca Executive Producer Sid Fernandes, Loducca Planning Director Isabella Mulholland, Loducca Media Director Kelly Cotta, Loducca Post Production Sindicato VFX, Sindicato VFX Soundtrack Raw Produtora de Audio, Raw Produtora de Audio Illustrator and Animation Daniel Semanas, Paranoid BR Director of Photography Alexandre Ermel, Executive Producer Egisto Betti, Paranoid BR Marketing Director Wagner Gorab, MTV Entered By LODUCCA São Paulo A13/019 SWEDEN DESIGN PHOTOGRAPHY Title HOMEMADE IS BEST Advertiser IKEA Product/Service DEPARTMENT STORE Design/Advertising Agency, City FORSMAN & BODENFORS Gothenburg Art Director Staffan Lamm, Forsman & Bodenfors Christoffer Persson, Forsman & Bodenfors Copywriter Fredrik Jansson, Forsman & Bodenfors Anders Hegerfors, Forsman & Bodenfors Planner Tobias Nordström, Forsman & Bodenfors Account Supervisor Susanna Fagring, Forsman & Bodenfors Account Manager Ewa Edlund, Forsman & Bodenfors Photographer Carl Kleiner, Agent Bauer Stylist Evelina Bratell, Retouch Henrik Lagerberg, F&B factory Advertiser’s Supervisor Joel Idén, IKEA Publisher Titel Books Entered By FORSMAN & BODENFORS Gothenburg B01/003 JAPAN ONLINE DIGITAL DESIGN Title SOUR/MIRROR Advertiser ZENITH Product/Service INDEPENDENT BAND Design/Advertising Agency, City MASASHI QANTA SAQOOSHA HIROKI Tokyo Creative Director/Director Masashi Kawamura, Masashi + Qanta + Saqoosha + Hiroki Technical Director/Director/ Programmer Qanta Shimizu, Masashi + Qanta + Saqoosha + Hiroki Director/Programmer Saqoosha, AID-DCC/Katamari Director Hiroki Ono, Aoi Advertising Promotion Programmer Yuma Murakami, Masumasu Film Producer Yasuhito Nakae, Aoi Advertising Promotion Hisaya Kato, Aoi Advertising Promotion Film Project Manager Hidetoshi Nagamine, Aoi Advertising Promotion Musician SOUR, ZENITH Entered By MASASHI QANTA SAQOOSHA HIROKI Tokyo B01/022 GERMANY ONLINE DIGITAL DESIGN Title WALL OF FAME Advertiser EDDING Product/Service WRITING TOOLS COMPANY Design/Advertising Agency, City KEMPERTRAUTMANN Hamburg Creative Direction/Art Direction Simon Jasper Philipp, Kempertrautmann Creative Direction/Copywriting Christoph Gähwiler, Kempertrautmann Creative Direction/Art Direction Stefan Walz, Creative Direction Gerrit Zinke, Kempertrautmann Christian Fritsche, Kempertrautmann Art Direction Florian Schimmer, Kempertrautmann Account Manager Niklas Kruchten, Kempertrautmann Elisabeth Einhaus, Kempertrautmann Andrea Bison, Kempertrautmann Dorothea Feurer,

Visuell and Special Effects/ Computer Animation/ Post Production/ Motion Graphics and 3D Art Buying Post Production Photography Audio Production Copywriter Production/Programming/ Technical Installation/ Technical Conception Photography Entered By

Liga_01 Computerfilm (Stiftanimationen) Susi Kastner-Linke, Kempertrautmann Lina Eggers, Kempertrautmann flavouredgreen/PX Group Sarah Illenberger, Supreme Music Michael Götz, Kempertrautmann Samuel Weiß, Kempertrautmann

Demodern Digital Design Studio Nordstern Studio KEMPERTRAUTMANN Hamburg

B02/012 USA OFFLINE DIGITAL DESIGN Title THE COSMOPOLITAN DIGITAL EXPERIENCE Advertiser THE COSMOPOLITAN OF LAS VEGAS Product/Service HOTEL DIGITAL EXPERIENCE Design/Advertising Agency, City DIGITAL KITCHEN Chicago Entered By DIGITAL KITCHEN Chicago C02/011 TEMPORARY RETAIL Title

SPAIN

MR. LEE, TAILOR TO SUPERHEROES AND VILLAINS Advertiser SONY PLAYSTATION Product/Service DC UNIVERSE ONLINE Design/Advertising Agency, City LEO BURNETT IBERIA Madrid Executive Creative Director Chacho Puebla, Leo Burnett Iberia Creative Director Juan Christmann, Leo Burnett Iberia Juan Sevilla, Leo Burnett Iberia Art Director Bruno Nakano, Leo Burnett Iberia Juan Sevilla, Leo Burnett Iberia Copywriter Juan Christmann, Leo Burnett Iberia Designer Bruno Nakano, Leo Burnett Iberia Head of Digital Asier Garcia Barroso, Leo Burnett Iberia Head of PR Sarah Okrent, Leo Burnett Iberia Head of Events Cristina Baixas, Leo Burnett Iberia Entered By LEO BURNETT IBERIA Madrid C04/012 CANADA HOSPITALITY/LEISURE Title BOTA BOTA, SPA-ON-WATER Advertiser BOTA BOTA Product/Service FLOATING SPA Design/Advertising Agency, City SID LEE Montreal Owners Daniel Émond, Bota Bota Natalie Émond, Bota Bota Geneviève Émond, Bota Bota Sid Lee, Sid Lee Architecture Graphiques M&H, Graphiques M&H Entered By SID LEE Montreal C05/054 USA EXHIBITIONS & LIVE EVENTS Title BURMA Advertiser HUMAN RIGHTS WATCH Product/Service HUMAN RIGHTS PETITION Design/Advertising Agency, City JWT NEW YORK Chief Creative Officer Harvey Marco/Peter Nicholson, JWT New York Executive Creative Director Andrew Clarke, JWT New York Head of Art Aaron Padin, JWT New York Art Director Roy Wisnu, JWT New York Copywriter Chris Swift, JWT New York Director of Photography Izzy Levine, JWT New York Director of Integrated Production Clair Grupp, JWT New York Director of Production Nick Scotting/Kit Liset, JWT New York Producer Paul Charbonnier/John Minze/ Tadd Ryan, JWT New York Account Executive Lindsay Gash, JWT New York Art Buyer Elizabeth Corkley/Sara Levi, JWT New York Project Manager Elaine Barker/Jessie Hoyt, JWT New York Photographer Izzy Levine/Bill Bramswig/Platon, JWT New York Production Company Cigar Box Studios/Graphic Technology/ Uni-Graphic/Print International/ Circle Graphics/C2 Graphics Editing House JWTwo Entered By JWT NEW YORK

THURSDAY, JUNE 23,2011

D5-31-37 Design WinnersBAT:25•01 front 22/06/11 19:43 Page34

34 DESIGN WINNERS C05/072 EXHIBITIONS & LIVE EVENTS Title Advertiser

CHINA

DESPAIR WHIRLPOOL GUANGZHOU YANGAI SPECIAL CHILDREN PARENT CLUB Product/Service YANG AI Design/Advertising Agency, City LEO BURNETT SHANGHAI Executive Creative Director/ Copywriter/Art Director Amanda Yang, Leo Burnett Shanghai Executive Creative Director/ Art Director Gordon Hughes, Leo Burnett Shanghai Creative Director/Art Director/ Designer Forest Young, Leo Burnett Shanghai Copywriter Donna Dong, Leo Burnett Shanghai Art Director/Designer Haibo Huang, Leo Burnett Shanghai Handsome Wong, Leo Burnett Shanghai Art Director Wei-jun Lin, Leo Burnett Shanghai Illustrator Dicky Lui, Leo Burnett Shanghai Account Supervisor Weiwei Chen, Leo Burnett Shanghai Print Production John Gu, Leo Burnett Shanghai Photographer Henry Gan, Dean Lee, Entered By LEO BURNETT SHANGHAI D01I/006 SWEDEN I. OWN LABEL AND PRIVATE LABEL BRANDS Title GOOD LIFE Advertiser ICA Product/Service RETAIL STORE CORPORATE MESSAGE Design/Advertising Agency, City KING Stockholm Creative Director Jonas Yrlid, King Art Director Helena Bielke, King Copywriter Hedvig Hagwall Bruckner, King Illustrator Klas Fahlén, Agent Bauer Account Director Mattias Bohlin, KIng Account Manager Catharina Erlandsson, King Assistant Art Director Eddie Ågren, King Brand Manager Sandra Wnnberg, ICA Design Manager Henke Hjelm, ICA Creative Director Anders Milbers, ICA Entered By KING Stockholm E01/003 UNITED KINGDOM CONSUMER PRODUCTS Title ALL ABOUT TEA Advertiser ALL ABOUT TEA Product/Service TEA Design/Advertising Agency, City MOVING BRANDS LondonMoving Brands, Entered By MOVING BRANDS London E02/007 PORTUGAL CONSUMER SERVICES Title SONAE BRAND IDENTITY SYSTEM Advertiser SONAE Product/Service MUTLINATIONAL RETAIL GROUP Design/Advertising Agency, City IVITY BRAND CORP Lisbon Chief Communications Officer Paulo Rocha, Ivity Senior Graphic Designer José Mendes, Ivity Creative Director Pedro Pires, Ivity Graphic Designer Cesária Martins, Ivity Mariana Garcia, Ivity Sebastião Teixeira, Ivity Account Director Vera Rhodes, Ivity Accounts Nuno Rainho, Ivity Entered By IVITY BRAND CORP Lisbon E02/045 FRANCE CONSUMER SERVICES Title NOT YOUR EVERYDAY EVERYDAY Advertiser MONOPRIX Product/Service MONOPRIX Design/Advertising Agency, City HAVAS CITY Paris Creative Director Florence Bellisson Art Director Jean-Michel Alirol Assistant Art Director Pierre Boutin Designer Cleo Charuet Arnaud Deroudilhe Copywriter Dominique Marchand 3D Illustrator Baptiste Massé Account Supervisor Anne-Cécile Galloy Aurélie Fossoux Art Buyer Chloé Bartoletti Virginie Moitessier Entered By HAVAS CITY Paris

THURSDAY, JUNE 23,2011

Silver Awards A01/164 UNITED ARAB EMIRATES POSTERS Title SPLITTING HEADACHE Advertiser PARAS PHARMA Product/Service STOPACHE Design/Advertising Agency, City Y&R DUBAI Chief Creative Officer/Creative Director Shahir Zag, Y&R Dubai Creative Director/Art Director Kalpesh Patankar, Y&R Dubai Art Director/Photographer Umran Shaikh, Y&R Dubai Daniel Botezatu, Y&R Dubai Copywriter Kalpesh Patankar, Y&R Dubai Parixit Bhattacharya, Y&R Dubai Client Services Director Matthew Collier, Y&R Dubai Planner Nadine Ghossoub, Y&R Dubai Marketing Manager Prabhu Kartikeyan, Paras Pharma Entered By Y&R DUBAI A01/191 INDIA POSTERS Title FROZEN FOOD Advertiser PE ELECTRONICS Product/Service ELECTROLUX FREEZER Design/Advertising Agency, City MUDRA COMMUNICATIONS Mumbai Chief Creative Officer Bobby Pawar, Mudra Communications Executive Creative Director Nirmal Pulickal, Mudra Communications Creative Director Raylin Valles, Mudra Communications Art Director/Designer Raylin Valles, Mudra Communications Designer Latheesh Lakshman, Mudra Communications Hari Singh, Mudra Communications Copywriter Raylin Valles, Mudra Communications Entered By MUDRA COMMUNICATIONS Mumbai A02/033 GERMANY FLYERS, TICKETS, INVITATIONS, POSTCARDS, CHRISTMAS AND OTHER GREETINGS CARDS Title SPECIAL POSTMARK Advertiser REPORTERS WITHOUT BORDERS AUSTRIA Product/Service HUMAN RIGHTS Design/Advertising Agency, City SERVICEPLAN Munich Chief Creative Officer Alex Schill Creative Director Christoph Everke/Cosimo Möller/ Alexander Nagel Account Supervisor Nadine Wintrich Graphic Design Elena Ressel, Annalena Bottmann Entered By SERVICEPLAN Munich A03/006 INDIA CALENDARS Title IMMIGRATION STAMPS Advertiser YATRA ONLINE Product/Service CALENDAR Design/Advertising Agency, City TBWA\INDIA Gurgaon National Creative Director Rahul Sen Gupta, TBWA\INDIA Creative Director/Art Director/ Designer/Copywriter/Illustrator Rishi Chanana, TBWA\INDIA Designer/Illustrator Akash Swami, TBWA\INDIA Copywriter Anish Nath, TBWA\INDIAKingshuk Dey, TBWA\INDIA Illustrator Akash Swami, TBWA\INDIA Account Executive Aditi Kaushik, TBWA\INDIA Entered By TBWA\INDIA Gurgaon A05/005 GERMANY BOOKS Title BOOK OF BIRDS Advertiser GÖRTZ Product/Service BOOK Design/Advertising Agency, City GÜRTLERBACHMAN Hamburg Creative Director Uli Gürtler, Gürtlerbachmann Art Director/Illustrator Veronika Kieneke, Gürtlerbachmann Head of Marketing Michael Jacobs, Görtz Account Manager Anne Kennel, Gürtlerbachmann Copywriter Claudia Oltmann, Gürtlerbachmann Entered By GÜRTLERBACHMAN Hamburg A06/029 GERMANY SELF PROMOTION Title CONCERTMILK Advertiser DORTMUND CONCERTHALL Product/Service SEASON 2010/2011 Design/Advertising Agency, City JUNG von MATT Hamburg Executive Creative Director Sascha Hanke, Jung von Matt AG

Creative Director

Art Direction Copywriter Graphic Design

Account Manager Account Assistant Entered By

Tobias Grimm, Jung von Matt AG Jens Pfau, Jung von Matt AG Jo Marie Farwick, Jung von Matt AG Damjan Pita, Jung von Matt AG Henning Robert, Jung von Matt AG Jan-Hendrik Scholz, Jung von Matt AG Sven Gabriel, Jung von Matt AG Christoph Maeder, Jung von Matt AG Nicolas Schmidt-Fitzner, Jung von Matt AG Dajana Crantz, Jung von Matt AG Marijke Fisser, Jung von Matt AG JUNG von MATT Hamburg

A06/141 FRANCE SELF PROMOTION Title BRAND ADDICTED AGENCY Advertiser W&CIE Product/Service DESIGN & COMMUNICATION AGENCY Design/Advertising Agency, City W&CIE Paris Creative Director Gilles Deleris, W&CIE Paul Groves, W&CIE Graphic Designer Jules Trifard, W&CIE Entered By W&CIE Paris A06/159 AUSTRALIA SELF PROMOTION Title APPLE BOX Advertiser LEO BURNETT SYDNEY Product/Service LEO BURNETT SYDNEY Design/Advertising Agency, City LEO BURNETT SYDNEY Executive Creative Director Andy DiLallo, Leo Burnett Art Director Jim Walsh, Leo Burnett Copywriter Brad Grey, Leo Burnett Producer James Rogers, Leo Burnett Illustrator John-Henry Pajak, Leo Burnett Artist/Modeller Vlad Malkovich, Digital Producer Ed Larossa, Leo Burnett Digital Developer Kevin Brown, Leo Burnett Digital Developer Will Parry, Leo Burnett Entered By LEO BURNETT SYDNEY A07/042 BRAZIL PUBLICATIONS & BUSINESS COMMUNICATIONS Title BOOKS VIRADA SUSTENTAVEL Advertiser VIRADA SUSTENTçVEL Product/Service SUSTAINABLE TURN Design/Advertising Agency, City LEW’LARA\TBWA São Paulo Chief Creative Officer Jaques Lewkowicz, Lew´Lara\TBWA Executive Creative Vice President Manir Fadel, Lew´Lara\TBWA Luciano Lincoln, Lew´Lara\TBWA Art Director Marcelo Rizerio, Lew´Lara\TBWA Writer Marcos Almirante, Lew´Lara\TBWA Mock-up Maker Frank Morais, Frank Morais Art Buyer Ana Karina Mello, Lew´Lara\TBWA Giuliano Springhetti, Lew´Lara\ TBWAAle Sarilho, Lew´Lara\TBWA Operations Vice President Marcio Oliveira, Lew´Lara\TBWA Account Director Maisa Mendonça, Lew´Lara\TBWA Account Manager Fernanda Silvado, Lew´Lara\TBWA Account Supervisor Gabriela Marino, Lew´Lara\TBWA Account Assistant Juliana Freire, Lew´Lara\TBWA Planner Gisele Sakamoto, Lew´Lara\TBWA Photographer Paola Vianna, Lew´Lara\TBWA Art Director Eduardo Enzo, Lew´Lara\TBWA Art Director Augusto Santos, Lew´Lara\TBWA Entered By LEW’LARA\TBWA São Paulo A08i/002 SPAIN SMALL BUSINESS - LOCAL OR OPERATING IN A RESTRICTED AREA. Title THE REPORT THAT ATTRACTS MONEY Advertiser AGENCIA REGIONAL DE RECAUDACIîN Product/Service TAX COLLECTION AGENCY Design/Advertising Agency, City F33 MurciaF33, F33 Entered By F33 Murcia A09/130 INDIA ILLUSTRATIONCAMPAIGN Title DWARF DEPRESSION 1 Advertiser LOVING HANDS MINISTRY Product/Service LOVING HANDS MINISTRY Design/Advertising Agency, City MUDRA COMMUNICATIONS Mumbai Chief Creative Officer Bobby Pawar, Mudra Communications Creative Head K.B. Vinod, Mudra Communications Illustrator Sailesh Khandeparkar, Sailesh Khandeparkar Entered By MUDRA COMMUNICATIONS Mumbai

D5-31-37 Design WinnersBAT:25•01 front 22/06/11 19:43 Page35

DESIGN WINNERS 35 A09/132 INDIA ILLUSTRATIONCAMPAIGN Title DWARF DEPRESSION 3 Advertiser LOVING HANDS MINISTRY Product/Service LOVING HANDS MINISTRY Design/Advertising Agency, City MUDRA COMMUNICATIONS Mumbai Chief Creative Officer Bobby Pawar, Mudra Communications Creative Head K.B. Vinod, Mudra Communications Illustrator Sailesh Khandeparkar, Sailesh Khandeparkar Entered By MUDRA COMMUNICATIONS Mumbai A11/004 UNITED KINGDOM DESIGN TYPOGRAPHY Title A PICTURE SPEAKS A THOUSAND WORDS Advertiser PAUL THOMPSON Product/Service PHOTOGRAPHY Design/Advertising Agency, City THE CHASE CREATIVE CONSULTANCY Manchester Creative Director/Copywriter Ben Casey, The Chase Creative Director Peter Richardson, The Chase Typographer/Copywriter Lionel Hatch, The Chase Typographer Harry Heptonstall, The Chase Copywriter Jim Davies, Nick Asbury, Artworker Rachel Pratt, The Chase Account Handler Paul Waters, The Chase Entered By THE CHASE CREATIVE CONSULTANCY Manchester A11/007 GERMANY DESIGN TYPOGRAPHY Title LOEWE 3D Advertiser LOEWE OPTA Product/Service 3D POSTER Design/Advertising Agency, City SCHOLZ & FRIENDS BERLIN Chief Creative Officer Martin Pross, Scholz & Friends Executive Creative Director Matthias Spaetgens, Scholz & Friends Wolf Schneider, Scholz & Friends Art Director/Copywriter/ Illustrator/Designer/ Typographer/Concept/Idea Gito Lima, Managing Director/Consultant Stefanie Wurst, Scholz & Friends Art Director Juergen Krugsperger, Scholz & Friends Desiree Denner, Scholz & Friends Consultant Joris Junker, Scholz & Friends Entered By SCHOLZ & FRIENDS BERLIN B01/019 GERMANY ONLINE DIGITAL DESIGN Title HIDDEN HEROES Advertiser HI-CONE Product/Service MULTIPACK Design/Advertising Agency, City GRIMM GALLUN HOLTAPPELS Hamburg/ BÜRO REMPEN Drensteinfurt-Rinkerode Creative Direction Matthias M. Mueller, Grimm Gallun Holtappels Creative Manager Florian Grimm, Grimm Gallun Holtappels Nils Gallun, Grimm Gallun Holtappels Design Pascal Czerlinski, Grimm Gallun Holtappels Art Direction Tobias Mausolf, Grimm Gallun Holtappels Accounting Executive Torben Erhorn, Grimm Gallun Holtappels Motiondesign/Programmer Matthias Schulz, Grimm Gallun Holtappels Chief Executive Officer Prof. Thomas Rempen, Buero Rempen Project Manager Uwe Stoklossa, Buero Rempen Entered By GRIMM GALLUN HOLTAPPELS Hamburg B01/053 GERMANY ONLINE DIGITAL DESIGN Title BIT.CODE Advertiser SAP Product/Service BUSINESS SOFTWARE Design/Advertising Agency, City OGILVY FRANKFURT Artist Julius Popp, Exhibitor Victoria & Albert Museum, London Creative Director Peter Strauss, Ogilvy Frankfurt Chief Creative Officer/ Executive Creative Director Dr. Stephan Vogel, Ogilvy Frankfurt Producer/Director Thomas Bausenwein, Filmmeisterei Film- Und Fernsehproduktion Director of Photography Stephan Heinz, Filmmeisterei Film- Und Fernsehproduktion Director of Photography/Editor Rafael Metz, Filmmeisterei Film- Und Fernsehproduktion Art Buying Christina Hufgard, Ogilvy Frankfurt Account Management Veronika Sikvölgyi, Ogilvy Frankfurt Advertiser’s Supervisor Barbara Windisch, SAP Entered By OGILVY FRANKFURT

B02/019 OFFLINE DIGITAL DESIGN Title

GERMANY

AUDI MEDIAWALL - GENEVA INTERNATIONAL MOTORSHOW 2010 Advertiser AUDI Product/Service AUDI A1 Design/Advertising Agency, City MUTABOR DESIGN Hamburg Creative Director Ben Kunze, Mutabor Design Art Director Malte Schweers, Mutabor Design Creative Director Alexander Hanowski, Mutabor Design Account Manager Alexandra Steinert, Mutabor Design Animation/Special Effects Mitra Navab-Pour, Mutabor Design Johannes Kollender, Mutabor Design Graphic Design Sarah Gossner, Mutabor Design Kai Riemland, Mutabor Design Maxie Pantel, Mutabor Design Patrick Molinari, Mutabor Design Martin Oberhäuser, Mutabor Design Entered By MUTABOR DESIGN Hamburg B02/025 SWEDEN OFFLINE DIGITAL DESIGN Title THE CANVAS EXPERIMENT Advertiser CONVERSE EMEA Product/Service CONVERSE SHOES Design/Advertising Agency, City PERFECT FOOLS Stockholm Executive Creative Director Tony Högqvist, Perfect Fools Mark Chalmers, Perfect Fools Copywriter Patrick Gardner, Perfect Fools Art Director Niklas Karlsson, Perfect Fools Film Director Karl Nord, Perfect Fools Motion Designer Martin Hammarberg, Perfect Fools Director of Photography Oskar Lundgren, Photographer Alexander Radsby, Perfect Fools Technical Director Björn Kummeneje, Perfect Fools Developer Mattias Hallqvist, Perfect Fools Mikael Lundmark, Perfect Fools Account Director Patrick Gardner, Perfect Fools James Goode, Perfect Fools Executive Producer Fredrik Heghammar, Perfect Fools Planner Michael Aneto, Perfect Fools Producer Markus Björk, Perfect Fools Patrik Sundberg, Perfect Fools Installation Production Checkland Kindleysides, Checkland Kindleysides Entered By PERFECT FOOLS Stockholm C03/007 GERMANY POINT OF SALE Title LOEWE 3D Advertiser LOEWE OPTA Product/Service 3D POSTER Design/Advertising Agency, City SCHOLZ & FRIENDS BERLIN Chief Creative Officer Martin Pross, Scholz & Friends Executive Creative Director Matthias Spaetgens, Scholz & FriendsWolf Schneider, Scholz & Friends Art Director/Copywriter/ Illustrator/Designer/ Typographer/Concept/Idea Gito Lima, Managing Director/Consultant Stefanie Wurst, Scholz & Friends Art Director Juergen Krugsperger, Scholz & Friends Desiree Denner, Scholz & Friends Consultant Joris Junker, Scholz & Friends Entered By SCHOLZ & FRIENDS BERLIN C05/042 JAPAN EXHIBITIONS & LIVE EVENTS Title PEACE SHADOW PROJECT Advertiser HIROSHIMA PEACE MEMORIAL MUSEUM Product/Service NUCLEAR WEAPONS AWARENESS Design/Advertising Agency, City HAKUHODO Tokyo Executive Creative Director Tatsuo Miyajima, Tatsuo Miyajima Office Creative Director/Copywriter Tsubasa Oyagi, Hakuhodo Art Director/Designer Rikako Nagashima, Hakuhodo Interactive Planner Seiichi Ookura, Hakuhodo Designer Naonori Yago, Hakuhodo Web Director Kampe Baba, Bascule Photographer Kenichi Muramatsu, Freelance Producer Hideaki Hamatani, TYO Shoko Akutagawa, Freelance Film Director Suguru Takeuchi, Freelance Producer Erika Abiko, Freelance Photographer Chinami Uematsu, Freelance Production Manager Fukashi Yagasaki, TYO Entered By HAKUHODO Tokyo

C05/050 EXHIBITIONS & LIVE EVENTS Title

GERMANY

AUDI MEDIAWALL - GENEVA INTERNATIONAL MOTORSHOW 2010 Advertiser AUDI Product/Service AUDI A1 Design/Advertising Agency, City MUTABOR DESIGN Hamburg Creative Director Ben Kunze, Mutabor Design Art Director Malte Schweers, Mutabor Design Creative Director Alexander Hanowski, Mutabor Design Account Manager Alexandra Steinert, Mutabor Design Animation/Special Effects Mitra Navab-Pour, Mutabor Design Johannes Kollender, Mutabor Design Graphic Design Sarah Gossner, Mutabor Design Kai Riemland, Mutabor Design Maxie Pantel, Mutabor Design Patrick Molinari, Mutabor Design Martin Oberhäuser, Mutabor Design Entered By MUTABOR DESIGN Hamburg C06/013 THE NETHERLANDS PUBLIC SPACES Title THE PALLET PROJECT Advertiser BRANDBASE Product/Service CONCEPTUAL INTERIOR DESIGN Design/Advertising Agency, City BRANDBASE Amsterdam/ MOST ARCHITECTURE Rotterdam Creative Director Marvin Pupping, BrandBase Architect Paul Geurts, MOST Architecture Saxon-Lear Duckworth, MOST Architecture Carpenter Eric Tijger, Tygerr Home Art Director Paul Alberts, BrandBase Entered By BRANDBASE Amsterdam D01iii/005 RUSSIA III. PREMIUM BRAND Title MLK Advertiser BUSINESS CONCERN PRODMOL Product/Service MLK Design/Advertising Agency, City DEPOT WPF Moscow President Alexey Andreev, Branding agency Depot WPF, Moscow Creative Director Alexey Fadeev, Branding agency Depot WPF, Moscow Strategic Planning Director Inna Likhacheva, Branding agency Depot WPF, Moscow Art Director Aram Mirzoyants, Branding agency Depot WPF, Moscow, Vadim Briksin, Branding agency Depot WPF, Moscow Specialist pre-press Dmitry Lubimov, Branding agency Depot WPF, Moscow Entered By DEPOT WPF Moscow D01iii/009 GERMANY III. PREMIUM BRAND Title CHEESE PENCILS Advertiser T.D.G. VERTRIEBS Product/Service PARMESAN CHEESE Design/Advertising Agency, City KOLLE REBBE Hamburg/KOREFE Hamburg Creative Direction Katrin Oeding, Kolle Rebbe/KOREFE Art Direction Reginald Wagner, Kolle Rebbe/KOREFE Copywriter Thomas Voelker, Kolle Rebbe/KOREFE Account Manager Marie Steinhoff, Kolle Rebbe/KOREFE Photographer Ulrike Kirmse Entered By KOLLE REBBE Hamburg D03i/007 FRANCE I. OWN LABEL AND PRIVATE LABEL BRANDS Title TEA Advertiser MONOPRIX Product/Service MONOPRIX Design/Advertising Agency, City HAVAS CITY Paris Creative Director Florence Bellisson Designer Cleo Charuet Arnaud Deroudilhe Product Manager Julie Bresson Timandra Breot Entered By HAVAS CITY Paris D07/002 THE NETHERLANDS SPECIAL EDITIONS & PROMOTIONAL PACKAGING Title STR BOTTLE Advertiser HEINEKEN INTERNATIONAL Product/Service BEER Design/Advertising Agency, City DBOD Amsterdam Creative Director Ramses Dingenouts, dBOD Designer Stephane Castets, dBOD Graphic Designer Pascal Duval, Iris Entered By DBOD Amsterdam

THURSDAY, JUNE 23,2011

D5-31-37 Design WinnersBAT:25•01 front 22/06/11 19:44 Page36

36 DESIGN WINNERS D07/003 GERMANY SPECIAL EDITIONS & PROMOTIONAL PACKAGING Title BIRD PACKAGING Advertiser GÖRTZ Product/Service PACKAGING DESIGN Design/Advertising Agency, City GÜRTLERBACHMAN Hamburg Creative Director Uli Gürtler, Gürtlerbachmann Werbung Art Directior/Illustrator Merle Schröder, Gürtlerbachmann Werbung Head of Marketing Michael Jacobs, Görtz Account Manager Anne Kennel, Gürtlerbachmann Werbung Copywriter Claudia Oltmann, Gürtlerbachmann Werbung Entered By GÜRTLERBACHMAN Hamburg E02/025 GERMANY CONSUMER SERVICES Title TRANSMEDIALE.11 Advertiser KULTURPOJEKTE BERLIN Product/Service FESTIVAL FOR MEDIA AND ARTS Design/Advertising Agency, City RUDDIGKEIT Berlin Creative Director Raban Ruddigkeit, ® ruddigkeit Designer Dirk Heider, ® ruddigkeit Kristina Brasseler, ® ruddigkeit Gianna Pfeifer, ® ruddigkeit Client Filippo Gianetta, transmediale Stephane Kovats, transmediale Director Michael Fragstein, Büro Achter April Emilia Forstreuter, Emilia Forstreuter Marcel Weber, MFO Media Officer Christian Vogel, WALL AGMarc Bieling, WALL AG Entered By RUDDIGKEIT Berlin

Bronze Awards

A01/017 UNITED KINGDOM POSTERS Title A PICTURE SPEAKS A THOUSAND WORDS Advertiser PAUL THOMPSON Product/Service PHOTOGRAPHY Design/Advertising Agency, City THE CHASE CREATIVE CONSULTANCY Manchester Creative Director/Copywriter Ben Casey, The Chase Creative Director Peter Richardson, The Chase Typographer/Copywriter Lionel Hatch, The Chase Typographer Harry Heptonstall, The Chase Copywriter Jim Davies, Nick Asbury, Artworker Rachel Pratt, The Chase Account Handler Paul Waters, The Chase Entered By THE CHASE CREATIVE CONSULTANCY Manchester A01/047 GERMANY POSTERS Title HANDCUT CARDBOARD POSTERS Advertiser HINZ & KUNZT Product/Service STREET MAGAZINE Design/Advertising Agency, City JWT GERMANY Hamburg/CE+CO Hamburg Concept/Copywriter Michael Muck, JWT Germany Concept/Art Direction Petra Sievers, JWT Germany Illustrator Isabelle Göntgen, Isabelle Illustration Chief Communications Officer/ Creative Director Till Hohmann, JWT Germany Client Service Director Dirk Haase, JWT Germany Project Manager Cornelia Fleig, JWT Germany Art Direction Regina Groffy, JWT Germany Graphic Design Ainara del Valle Perez-Solero, JWT Germany Creative Director/ Managing Director Cedric Ebener, CE+Co Project Manager Annika Jungclaus, CE+Co Kim Sattler, CE+Co Creative Producer Benjamin Nadjib, CE+Co Photographer Philipp Rathmer, Philipp Rathmer Photography Finaliser Claudia Klein, Transmission Advertising Services Producer/Managing Director Jörg von Malottky, Produktionsbüro Romey von Malottky Entered By JWT GERMANY Hamburg A01/115 BRAZIL POSTERS Title COINCIDENCE Advertiser EPA Product/Service EPA Design/Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa, AlmapBBDO

THURSDAY, JUNE 23,2011

Creative Director Art Director Copywriter Entered By

Luiz Sanches, AlmapBBDO Andre Gola, AlmapBBDO Pernil, AlmapBBDO ALMAPBBDO São Paulo

A01/126 POSTERS Title Advertiser

AUSTRALIA

STOP THE SLAUGHTER INTERNATIONAL FUND FOR ANIMAL WELFARE Product/Service ANTI-WHALING Design/Advertising Agency, City JWT Melbourne Executive Creative Director Richard Muntz, JWT Melbourne Deputy Creative Director Keith Nicolas, JWT Melbourne Creative Harsh Kapadia, JWT Melbourne Chris Andrews, JWT Melbourne Josh Armstrong, JWT Melbourne Agency Producer Michael Travers, JWT Melbourne Account Supervisor Daniel King, JWT Melbourne Producer Ben Cox, Central Illustration Agency Illustrator Tom Bagshaw, Central Illustration Agency Typographer Darren Evans, JWT Melbourne Vice President of Communications Erica Martin, IFAW Global Whale Program Director Patrick Ramage, IFAW Planner Anuj Mehra, JWT Melbourne Entered By JWT Melbourne A01/129 POSTERS Title Advertiser

SINGAPORE

TREE RINGS ACRES: ANIMAL CONCERNS RESEARCH & EDUCATION SOCIETY Product/Service WILDLIFE PRESERVATION Design/Advertising Agency, City DDB SINGAPORE Chief Creative Officer Neil Johnson, DDB Executive Creative Director Joji Jacob, DDB Creative Director Thomas Yang, DDB Art Director Gary Lim, DDBAaron Koh, DDB Copywriter Khairul Mondzi, DDB Digital Artist Chris Ng, Imaginary Friend Chief Client Officer Rowena Bhagchandani, DDB Entered By DDB SINGAPORE A02/059 INDIA FLYERS, TICKETS, INVITATIONS, POSTCARDS, CHRISTMAS AND OTHER GREETINGS CARDS Title DISAPPEARING DISCOUNTS Advertiser R I AYURVEDA RESEARCH LABS Product/Service LASS NATURAL COSMETICS Design/Advertising Agency, City MUDRA COMMUNICATIONS Mumbai Chief Creative Officer Bobby Pawar, Mudra Communications Executive Creative Director KB Vinod, Mudra Communications Copywriter Karunasagar Sridharan, Mudra Communications Art Director Preeti Verma, Mudra Communications Designer Preeti Verma, Mudra Communications Typographer Mahadeo S. Sawant, Mudra Communications Entered By MUDRA COMMUNICATIONS Mumbai A03/022 GERMANY CALENDARS Title AUGMENTED REALITY CALENDAR Advertiser AUDI Product/Service AUTOMOBILE Design/Advertising Agency, City NEUE DIGITALE/RAZORFISH Berlin Managing Director Sven Kuester, Neue Digitale/ RazorfishSascha Martini, Neue Digitale/Razorfish Creative Director René Lamberti, Neue Digitale/ RazorfishFabian Roser, Neue Digitale/ Razorfish Art Director Kathrin Laser, Neue Digitale/Razorfish Copywriter Stephan Deisenhofer, Neue Digitale/ Razorfish Concept Steffen Staeuber, Neue Digitale/Razorfish Copywriter Alexander Ardelean, Neue Digitale/ Razorfish Designer Bartosz Elsner, Neue Digitale/ RazorfishFlorian Uihlein, Neue Digitale/Razorfish Interactive Designer Jens Lembke, Neue Digitale/Razorfish Julien Pietri, Neue Digitale/ Razorfish Programmer Dennis Hantke, Neue Digitale/Razorfish Dirk Tech, Commsult AG

Technical Manager Technical Director Account Manager Animator Entered By

Mathis Moder, Neue Digitale/Razorfish Paul Schmidt, Neue Digitale/Razorfish Kristina Klein, Neue Digitale/Razorfish Dorte Luecker, Neue Digitale/Razorfish David Loehr, Neue Digitale/Razorfish NEUE DIGITALE/RAZORFISH Berlin

A03/038 SWEDEN CALENDARS Title WHEN I GROW UP Advertiser FAKTUM Product/Service CHARITY STREET PAPER Design/Advertising Agency, City FORSMAN & BODENFORS Gothenburg Photographer Patrik Andersson, Art Director Staffan Forsman , Forsman & Bodenfors Copywriter Martin Ringqvist, Forsman & Bodenfors Designer Christoffer Persson, Forsman & Bodenfors Staffan Håkansson, Forsman & Bodenfors Account Supervisor Susanna Fagring, Forsman & Bodenfors Account Manager Linda Tiderman, Forsman & Bodenfors Publisher Göteborgstryckeriet Photostudio Grafia Advertiser’s Supervisor Max Markusson, Faktum Entered By FORSMAN & BODENFORS Gothenburg A04/030 DENMARK LOGO DESIGN Title FRIENDS VISUAL IDENTITY Advertiser FRIENDS FILM COMPANY Product/Service FILM PRODUCTION COMPANY Design/Advertising Agency, City & CO. Copenhagen Art Director Sanne Frank, & Co. Account Manager Marianne Seirberg, & Co. Entered By & CO. Copenhagen A06/018 PORTUGAL SELF PROMOTION Title IVITY CARDBOARD CITY Advertiser IVITY Product/Service DESIGN AGENCY Design/Advertising Agency, City IVITY BRAND CORP Lisbon Chief Communications Officer Paulo Rocha, Ivity Brand Creative Director Ricardo Gaspar, Ivity Brand Ivity Team Team, Ivity Brand Entered By IVITY BRAND CORP Lisbon A06/085 PERU SELF PROMOTION Title LADYBUG Advertiser HOGAR CLINICA SAN JUAN DE DIOS Product/Service TELETON Design/Advertising Agency, City JWT LIMA General Creative Director Fernando Iyo, JWT Lima Creative Planning Director Javier Grana, JWT Lima Art Director Jorge Rocca, JWT Lima Copywriter Juan Pablo Peschiera, JWT Lima General Producer Monica Torres, JWT Lima Producer Eduardo Sasco, JWT Lima Art Director/Artist Koening Johnson, JWT Lima Artists Merida Brothers, Merida Brothers Photographer Enrique Valdez, Lucia Arana Studio Account Manager Alex Traugott, JWT Lima Account executive Alvaro Montufar, JWT Lima General Manager Milagros Plaza, JWT Lima Planner Paola Tealdo, JWT Lima Entered By JWT LIMA A06/090 BRAZIL SELF PROMOTION Title THE VIEW OF THE BRANDS Advertiser JWT Product/Service JWT Design/Advertising Agency, City JWT BRAZIL São Paulo President/Chief Creative Officer Mario D’Andrea, JWT Creative Director Roberto Fernandez, JWT Art Director Filipe Cuvero, JWT Copywriter Christian Fontana, JWT Art Buyer Renata Sayão, JWT Account Supervisor Luciana Rodrigues/Priscila Arakelian, JWT Planners Ken Fujioka/Joyce Moraes, JWT Media Team Ezra Geld/Priscila Napolitano, JWT Production Company Rodolfo Patrocínio, Digital 21 RTV Marcia Branco, JWT Phographers Felipe Hellmeister/Fabio Bataglia/Hilton R, Entered By JWT BRAZIL São Paulo

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DESIGN WINNERS 37 A07/008 GERMANY PUBLICATIONS & BUSINESS COMMUNICATIONS Title CANYON BRAND BOOK Advertiser CANYON BICYCLES Product/Service PREMIUM BICYCLES Design/Advertising Agency, City KMS TEAM Munich Managing Partner, Design Knut Maierhofer, KMS TEAM Team Manager, Design Patrick Märki, KMS TEAM Senior Designer Bettina Otto, KMS TEAM Designer Daniel Perraudin, KMS TEAM Text Daniel Bittmann, KMS TEAM Client Manager Simon Betsch, KMS TEAM Project Manager Manuela Liebertz, KMS TEAM Production Christina Baur, KMS TEAM Prepress Angela Keesman, KMS TEAM Entered By KMS TEAM Munich A08i/001 GERMANY SMALL BUSINESS - LOCAL OR OPERATING IN A RESTRICTED AREA. Title 2010’S FAIREST ANNUAL REPORT Advertiser LEMONAID BEVERAGES Product/Service SOFT DRINK MANUFACTURER Design/Advertising Agency, City JUNG von MATT Hamburg Executive Creative Director Wolf Heumann, Jung von Matt AG Creative Director/Copywriter Peter Kirchhoff, Jung von Matt AG Copywriter/Idea Christina Drescher, Jung von Matt AG Design/Idea Katja Kirchner, Jung von Matt AG Photographer Stefanie Buetow, Johann Cohrs, Agency Producer Christian Will, Jung von Matt AG Account Manager Antje Lindenberg, Jung von Matt AG Art Direction/Idea Annika Frey, Jung von Matt AG Entered By JUNG von MATT Hamburg A09/097 FRANCE ILLUSTRATION Title CHICKEN LIPS Advertiser IBM Product/Service IBM Design/Advertising Agency, City OGILVY FRANCE Paris Executive Creative Director Chris Garbutt, Ogilvy France Creative Director Susan Westre, Ogilvy France Copywriter Fergus O’Hare, Ogilvy France Art Director Ginevra Capece, Ogilvy France Designer Sid Tomkins, Ogilvy France Illustrator Noma Bar, Dutch Uncle Account Manager Ben Messiaen, Ogilvy France Eleonore Di Perno, Ogilvy France Sean Palmer, Ogilvy France Ben Ende, Ogilvy France Global Brand Enhancement Program Lead Suzanne Assaf, IBM Entered By OGILVY FRANCE Paris A09/117 SPAIN ILLUSTRATION Title SWITCH OFF Advertiser PROCTER & GAMBLE Product/Service BOUNCE Design/Advertising Agency, City LEO BURNETT IBERIA Madrid Executive Creative Director Chacho Puebla, Leo Burnett Iberia Creative Director Paulo Areas, Leo Burnett Iberia Francisco Cassis, Leo Burnett Iberia Copywriter Roberto Luque, Leo Burnett Iberia Art Director Pouline Atencio, Leo Burnett Iberia Entered By LEO BURNETT IBERIA Madrid A10/010 ADVERTISING TYPOGRAPHY Title Advertiser

UNITED KINGDOM

HANDS NATIONAL CENTRE FOR DOMESTIC VIOLENCE Product/Service DOMESTIC VIOLENCE AWARENESS Design/Advertising Agency, City JWT LONDON London Executive Creative Director Russell Ramsey, JWT Copywriter/Art Director/ Typographer Philip Meyler, JWTDarren Keff, JWT Account Manager Emily Medhurst, JWT Art Buyer Sue Clifford, JWT Photographer Tal Silverman, JWT Entered By JWT LONDON London

A10/050 GERMANY ADVERTISING TYPOGRAPHY Title WMF Advertiser WMF Product/Service WMF PEELERS Design/Advertising Agency, City KNSK WERBEAGENTUR Hamburg Creative Director Ulrike Wegert, KNSK Werbeagentur Kay Eichner, KNSK Werbeagentur Tim Krink, KNSK Werbeagentur Art Director Julian Heidt, KNSK Werbeagentur Thomas Thiele, KNSK Werbeagentur Copywriter Dieter Kolaja, KNSK Werbeagentur Photographer Peter Backens, Peter Backens Fotografie Management Supervisor Kirsten Kohls, KNSK Werbeagentur Entered By KNSK WERBEAGENTUR Hamburg C03/041 CHINA POINT OF SALE Title ANTA LI XIAOXU’S SHOEBOX INSTALLATION Advertiser ANTA SPORTS PRODUCT Product/Service SPORTS Design/Advertising Agency, City JWT SHANGHAI Executive Creative Director Yang Yeo/Elvis Chau, JWT Shanghai Creative Director Terence Leong, JWT Shanghai Art Director Zhang Chao, JWT Shanghai Copywriter Salome Zhang, JWT Shanghai Designer Zhang Chao/Casper Franken (SHOTOPOP) Print Production Liza Law/Lulu Zhang/Isaac Xu, JWT Shanghai Client Service Edward Dai, JWT Shanghai Photographer Jonathan Tay/RJ Teo (CLIQ) Illustrator Casper Franken (SHOTOPOP) Retouching Amoeba, CLIQ Asia CLIQ Asia, Entered By JWT SHANGHAI C06/005 CHINA PUBLIC SPACES Title YOUR GAME IS YOUR VOICE Advertiser NIKE Product/Service SPORTS APPAREL Design/Advertising Agency, City WIEDEN+KENNEDY SHANGHAI Agency Producer Jaslyn Loh, Wieden + Kennedy Art Director Andrew Wilcox, Wieden + Kennedy Executive Creative Director Nick Cohen, Wieden + Kennedy Creative Director Conan Wang, Wieden + Kennedy Designer Howl Lee, Wieden + Kennedy Photographer Thierry Des Fontaine, Wieden + Kennedy Copywriter Thomas Tsang, Wieden + Kennedy Art Buyer James Li, Wieden + Kennedy Account Supervisor Jason Wang, Wieden + Kennedy Advertiser’s Supervisor Sukwan Chae, Nike Account Manager Gavin Lum, Wieden + Kennedy Planner Dominic Tan, Wieden + Kennedy Designer Howl Lee, Wieden + Kennedy Illustrator 上海一沙数码科技有限公司 ES Computer Graphics Works Entered By WIEDEN+KENNEDY SHANGHAI C06/055 CHINA PUBLIC SPACES Title DISPOSABLE FOREST Advertiser GREENPEACE Product/Service GREENPEACE Design/Advertising Agency, City OGILVY BEIJING Executive Creative Director Bill Chan, Ogilvy Beijing Doug Schiff, Ogilvy Beijing Associate Executive Creative Director Wilson Chow, Ogilvy Beijing Associate Creative Director Shiyang He, Ogilvy Beijing Copywriter Doug Schiff, Ogilvy Beijing Lianhui Hao, Ogilvy Beijing Art Director Shiyang He, Ogilvy Beijing Shujie Qi, Ogilvy Beijing Gongxing Wang, Ogilvy Beijing Perry Zheng, Ogilvy Beijing Digital Art Director Dong Liu, Ogilvy Beijing Xaioxin Yang, Ogilvy Beijing Flash Designer Ajie Liu, Ogilvy Beijing Agency Producer Tracy Wu, Ogilvy Beijing Yong Zhang, Ogilvy Beijing Account Raymond Tao, Ogilvy Beijing Yoyo Liu, Ogilvy Beijing Vivian Guo, Ogilvy Beijing

Illustrator Photographer Entered By

Shujie Qi, Ogilvy Beijing Zhu Liu, OGILVY BEIJING

D01ii/001 AUSTRALIA II. CORE FMCG Title YUMMY TUMMY KOALAS Advertiser GEORGE WESTON FOODS Product/Service YUMMY TUMMY KOALAS Design/Advertising Agency, City LANDOR ASSOCIATES Sydney Executive Creative Director Mike Staniford, Landor Associates Creative Director Nichola Dearn, Landor Associates Design Director Ben Chandler, Landor Associates Designer Jefton Sungkar, Landor Associates Client Manager Belinda Tainsh, Landor Associates Entered By LANDOR ASSOCIATES Sydney D04i/006 GERMANY I. OWN LABEL AND PRIVATE LABEL BRANDS Title GÖRTZ 17 SHOELACE BOX Advertiser GÖRTZ 17 Product/Service SHOES Design/Advertising Agency, City KEMPERTRAUTMANN Hamburg/ LOVED Hamburg Tim Belser, loved Heiko Freyland, kempertrautmann Christiane Eckhardt, loved Peter Ruessmann, Alexander Kate, Cross Marketing Production Entered By KEMPERTRAUTMANN Hamburg D04ii/009 GERMANY II. CORE FMCG Title TARGET HEAVY FOOD Advertiser MEDICOM PHARMA Product/Service DIGESTION AID Design/Advertising Agency, City BBDO PROXIMITY Berlin Chief Creative Officer Jan Harbeck, BBDO Proximity David Mously, BBDO Proximity Wolfgang Schneider, BBDO Germany Art Director/Illustrator Daniel Schweinzer, BBDO Proximity Copywriter Lukas Liske, BBDO Proximity Junior Account Manager Gülcan Demir, BBDO Proximity Agency Producer Michael Pflanz, BBDO Proximity Entered By BBDO GERMANY Düsseldorf D05/006 GERMANY SUSTAINABLE PACKAGING Title STOP THE WATER WHILE USING ME! Advertiser T.D.G. VERTRIEBS Product/Service SKINCARE PRODUCTS Design/Advertising Agency, City KOLLE REBBE Hamburg/KOREFE Hamburg Creative Direction Katrin Oeding, Kolle Rebbe/KOREFE Art Direction Christine Knies, Kolle Rebbe/KOREFE Copywriter Thomas Voelker, Kolle Rebbe/KOREFE Account Manager Marie Steinhoff, Kolle Rebbe/KOREFE Graphic Design Saara Jaervinen, Kolle Rebbe/KOREFE Derya Sevim, Kolle Rebbe/KOREFE Photographer Robin Kranz, Ulrike Kirmse, Final Artwork Maik Spreen, Kolle Rebbe Entered By KOLLE REBBE Hamburg E02/033 UNITED KINGDOM CONSUMER SERVICES Title KANTAR BRAND IDENTITY Advertiser KANTAR Product/Service MARKET RESEARCH COMPANY Design/Advertising Agency, City THE PARTNERS London Managing Partner Jim Prior, The Partners Creative Partner Greg Quinton, The Partners Strategic Consultant Martin Rowlett, The Partners Design Director Robert Ball, The Partners Designer Tim Brown, The Partners Sam Griffiths, The Partners Joe Luffman, The Partners Project Manager Hannah Kirkman, The Partners Andy Hayes, The Partners Client Aziz Cami, The Partners Entered By THE PARTNERS London E02/034 CANADA CONSUMER SERVICES Title FIOCCA STUDIO Advertiser FIOCCA STUDIO Product/Service PHOTOGRAPHY Design/Advertising Agency, City COSSETTE COMMUNICATION Toronto Managing Director Design John Furneaux, Cossette Associate Creative Director/ Design Tom Koukodimos, Cossette Photographer Rob Fiocca, Fiocca Studio Printer Paul Bradbury, Exodus Graphics Account Manager Morjerie Ramessar, Cossette Entered By COSSETTE COMMUNICATION Toronto

THURSDAY, JUNE 23,2011

Photo: Andy Rudak

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CYBER GP+D:25•01 front 23/06/11 22:20 Page39

CYBER WINNERS

GRAND PRIX WINNER PAY WITH A TWEET INNOVATIVE THUNDER R/GA NEW YORK USA

GRAND PRIX WINNER RESPONSE CAMPAIGN PROCTER & GAMBLE WIEDEN+KENNEDY PORTLAND USA

GRAND PRIX WINNER THE WILDERNESS DOWNTOWN GOOGLE GOOGLE CREATIVE LAB NEW YORK USA

THURSDAY, JUNE 23,2011

D5-AD:Layout 1 22/06/11 19:53 Page 42

Every brand has a story to tell. Through a combination of immersive consumer experiences, collaborative content, and innovative technologies, Microsoft速 Advertising is empowering brands to tell their stories at scale.

Let creativity do its thing. Please join us this week at Cannes Lions!

Microsoft Advertising Cyber Lounge

Enter to win one of three wickedly powerful Samsung 9 Series Notebooks with Windows 7! Drawings held on Tuesday, Wednesday & Thursday @ 15:00. The Cyber Lounge is located at Palais des Festival, Toscan du Plantier and offers wired workstations and wireless internet to all Cannes Lions delegates. Notebook drawing details and rules are posted in the Cyber Lounge.

BBDO Seminar Your Next Billion - Monday, June 20, 10:30-11:15 How do you earn your next billion? BBDO, Microsoft and IPSOS OTX have joined forces for a proprietary study of multi-platform campaigns leveraging both creativity and technology to identify a groundbreaking framework for marketing success.

Microsoft Seminar

Discover New Innovations Turning Ordinary Entertainment Into Something Extraordinary Kudo Tsunoda, Creative Director, Kinect for Xbox 360 - Wednesday, June 22, 14:30-15:15 Discover what happens when creatives put consumers in the center of the action. Ordinary entertainment becomes extraordinary with new innovations like Natural User Interface leading the possibilities for the future of home entertainment.

Workshop

The Things People Say Microsoft Advertising Global Creative Solutions Team - Wednesday, June 22, 15:30-17:30 The goal of this workshop is to make you smarter, faster, leaner marketers. We will discuss, share and learn the best ways to tackle the largest challenges in digital advertising. Activities will include a college style debate session, live polling on controversial topics and your chance to voice your thoughts and perceptions about digital marketing.

Join in the conversation! @msadvertising | #canneslions advertising.microsoft.com/cannes

D5-41-59 Cyber Winners+A:25•01 front 22/06/11 21:51 Page41

CYBER WINNERS 41 Grand Prix A10/004 PUBLICATIONS & MEDIA Title Advertiser Product/Service Advertising Agency, City

Entered By

USA

THE WILDERNESS DOWNTOWN GOOGLE ARCADE FIRE CHRIS MILK SANTA MONICA Google Creative Lab Chris Milk, Radical Media Arcade FireMr. doob, B-Reel GOOGLE CREATIVE LAB New York

B01/081 USA BEST DIGITALLY LED INTEGRATED CAMPAIGN Title RESPONSE CAMPAIGN Advertiser PROCTER & GAMBLE Product/Service OLD SPICE BODY WASH Advertising Agency, City WIEDEN+KENNEDY Portland Executive Creative Director Mark Fitzloff, Wieden+Kennedy Susan Hoffman, Wieden+Kennedy Global Executive Interactive Creative Director Iain Tait, Wieden+Kennedy Creative Director/Director/ Copywriter/Art Director Jason Bagley, Wieden+Kennedy Eric Baldwin, Wieden+Kennedy Copywriter/Art Director/ Director Craig Allen, Wieden+Kennedy Eric Kallman, Wieden+Kennedy Interactive Producer Ann-Marie Harbour, Wieden+Kennedy Digital Strategy/ Community Manager Dean McBeth, Wieden+Kennedy Digital Strategy Josh Millrod, Wieden+Kennedy Group Planning Director Britton Taylor, Wieden+Kennedy Account Director Jessica Monsey, Wieden+Kennedy Account Supervisor Diana Gonzalez, Wieden+Kennedy Management Supervisor Michael Dalton, Wieden+Kennedy Developer John Cohoon, Wieden+Kennedy Trent Johnson, Wieden+Kennedy Interactive Studio Artist Matthew Carroll, Wieden+Kennedy Executive Producer Emily Fincher, Don’t Act Big Line Producer Bernadette Spear, Don’t Act Big Entered By WIEDEN+KENNEDY Portland

F03/167 VIRAL MARKETING Title Advertiser Product/Service Advertising Agency, City Associate Creative Director Programmer Entered By

USA PAY WITH A TWEET INNOVATIVE THUNDER CURRENCY SYSTEM R/GA New York Leif Abraham, R/GAChristian Behrendt, R/GA Alexander Milde, R/GAJohn Tubert, R/GA R/GA New York

Gold Awards

A05/029 UNITED KINGDOM CLOTHING, FOOTWEAR & ACCESSORIES Title SNEAKERPEDIA Advertiser FOOT LOCKER Product/Service FOOT LOCKER Advertising Agency, City SAPIENTNITRO London Chief Creative Officer/ Concept Malcolm Poynton, SapientNitro London Interactive Designer Robbie Davies, SapientNitro London Andy Hajitheodoulou, SapientNitro London Jyotish Nair, SapientNitro London Information Architect Giles Perry, SapientNitro London Dean Wilson, SapientNitro London Creative Technology Cat Le-Huy, SapientNitro London Interactive Developer Ben Dunkley, SapientNitro London Mick Horler, SapientNitro London David Strugnell, SapientNitro London Shaun Dunne, SapientNitro London Technical Delivery Manager Mike Smith, SapientNitro London Program Management Helen Curtis-Jenkins, SapientNitro London Project Management David Mercado, SapientNitro London Group Account Director James Graham, SapientNitro London Social Media Strategy Charles Wells, SapientNitro London Kate Eltringham, SapientNitro London Twitter Content Suzannah Wharfe, SapientNitro London Entered By SAPIENTNITRO London A05/030 JAPAN CLOTHING, FOOTWEAR & ACCESSORIES Title LUCKY LINE Advertiser UNIQLO Product/Service UNIQLO SPECIAL SALE

Advertising Agency, City Creative Director Art Director Copywriter Producer Illustrator Director Technical Director Motion Designer Designer Technical Director Programmer

Producer Entered By

DENTSU Tokyo Yasuharu Sasaki, Dentsu Shoko Watanabe, Dentsu Kazuomi Goto, Dentsu Shinsaku Ogawa, Dentsu Tec eboy, Keigo Nakanishi, 1-10 design Hisayoshi Tohsaki, The Strippers Kenichi Nagai, 1-10 design Yoshihiro Yasuda, 1-10 design Noriko Watanabe, 1-10 design Tomohiro Otsuka, The Strippers Arata Kobayashi, The Strippers Takakuni Matsuishi, 1-10 design Jun Kuriyama, S2 Factory Asako Watanabe, S2 Factory Toshifumi Oiso, Engine Plus DENTSU Tokyo

A08/002 USA TRAVEL, ENTERTAINMENT & LEISURE Title ART PROJECT Advertiser GOOGLE Product/Service GOOGLE GEO Advertising Agency, City GOOGLE Mountain View GooglePossible WorldwideMadpixel Entered By GOOGLE Mountain View A09/012 SWEDEN RETAIL & E-COMMERCE, INCLUDING RESTAURANTS Title LULLABIES Advertiser IKEA Product/Service IKEA Advertising Agency, City FORSMAN & BODENFORS Gothenburg Art Director Adam Ulvegärde, Forsman & Bodenfors Andreas Malm, Forsman & Bodenfors Copywriter Fredrik Jansson, Forsman & Bodenfors Elisabeth Christensson, Forsman & Bodenfors Graphic Designer Christoffer Persson, Forsman & Bodenfors Web Producer Stefan Thomson, Forsman & Bodenfors Agency Producer Alexander Blidner, Forsman & Bodenfors

THURSDAY, JUNE 23,2011

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company company

Official Offi icia al apps pp deve developer eloper p of the Cannes Lion Lionss Intern International natiional Fest Festival tiva al o of Creativity. reativity. y

Wee’ve pu We’ve put ut thee Lionss at your yo ur fingertips. fing gertips. any sscreen, any creen, anywhere™ a nywhere™

www.pontomobi.com.br/welcome www.ponto omobi.com.br/welcome São Paulo, Brazil razil +55 11 3894 0200

MOBILE MOB ILE SITES - MOBILE APPS - M-COMMERCE - MOBILE MOBILE GAMES GAMES - MOBILE MOBILE MEDIA - MOBILE MOBILE INTEGRATIONS I - MOBILE MOBILE ANALYTICS ANALYYTICS

D5-41-59 Cyber Winners+A:25•01 front 22/06/11 21:51 Page43

CYBER WINNERS 43 Planner Account Manager Account Supervisor Production Copmany Production Company Media Agency Director Photographer Music Advertiser’s Supervisor Entered By

Tobias Nordström, Forsman & Bodenfors Katarina Klofsten, Forsman & Bodenfors Hans Andersson, Forsman & Bodenfors Social Club KokoKaka MEC RBG6 Carl Nilsson, Music Super Circus Christine Eliasson, IKEA FORSMAN & BODENFORS Gothenburg

Head of Interactive Art Director/Copywriter

A16/006 MISCELLANEOUS Title Advertiser Product/Service Advertising Agency, City Creative Direction/ Art Direction Creative Direction/ Copywriting Creative Direction/ Art Direction Creative Direction

GERMANY

D01/041 BEST COPYWRITING Title Advertiser Product/Service Advertising Agency, City Executive Creative Director Creative Director Associate Creative Director/ Copywriter

Account Manager

Visual and Special Effects/ Computeranimation/ Motion Graphics and 3D/ Post Production Art Buying Post Production Photography Audio Production Production/Programming/ Technical Installation/ Technical Conception Copywriting Art Direction Photography Entered By

WALL OF FAME EDDING INTERNATIONAL STATIONARY KEMPERTRAUTMANN Hamburg Simon Jasper Philipp, kempertrautmann Christoph Gähwiler, kempertrautmann Stefan Walz, Gerrit Zinke, kempertrautmann Christian Fritsche, kempertrautmann Niklas Kruchten, kempertrautmann Elisabeth Einhaus, kempertrautmann Andrea Bison, kempertrautmann Dorothea Feurer,

Liga_01 Computerfilm (Stiftanimationen) Susi Kastner-Linke, kempertrautmann Lina Eggers, kempertrautmann flavouredgreen/PX Group Sarah Illenberger, Supreme Music

demodern | digital design studio Michael Götz, kempertrautmann Samuel Weiß, kempertrautmann gmbh Florian Schimmer, kempertrautmann Nordstern Studio KEMPERTRAUTMANN Hamburg

B01/195 USA BEST DIGITALLY LED INTEGRATED CAMPAIGN Title CHROME FAST Advertiser GOOGLE Product/Service CHROME BROWSER Advertising Agency, City BBH New York/GOOGLE CREATIVE LAB New York Chief Creative Officer Kevin Roddy, BBH New York Executive Creative Director Calle Sjoenell, BBH New York Pelle Sjoenell, BBH New York Robert Wong, Google Creative Lab Creative Director Erik Holmdahl, BBH New York Beth Ryan, BBH New York Art Director Steve Peck, BBH New York Copywriter Jared Elms, BBH New York Copywriter/Art Director Hal Kirkland, BBH New York Art Director/Copywriter Masa Kawamura, BBH New York

Copywriter Creative Technologist Editor Director Production Company Sound Designer Director Entered By

Associate Creative Director/ Art Director Designer Director of Integrated Production/Multimedia Executive of Integrated Producer Senior Broadcast Producer Associate Producer Project Manager Account Supervisor Account Executive Planning Animation Company Producer Creative Director Music Sound Design Mix Entered By D01/045 BEST COPYWRITING Title Advertiser Product/Service Advertising Agency, City Executive Creative Director

Suzanne Molinaro, BBH New York Maja Fernqvist, BBH New YorkJoakim Saul, BBH New York Jeff Johnson, BBH New York Richard Schatzberger, BBH New York Charlie Johnston, Lost Planet Aaron Duffy, 1st Avenue Machine B-Reel Joseph Fraioli, JafBox Sound Tim Brown, 1st Avenue Machine BBH New York

Account Director Account Supervisor Management Supervisor Developer

USA

XYLOPHONE NTT DOCOMO MOBILE PHONE DRILL Tokyo/DENTSU Tokyo Morihiro Harano, Drill Noriko Yamada, Drill Jun Nishida, Drill Daijiro Sawa, DentsuAyako Yoshinoya, Dentsu Toru Murakami, Dentsu Masato Kabasawa, NTT DOCOMO Ayako Yoshinoya, Dentsu Toshifumi Oiso, Engine PLUS Hideyuki Chihara, Engine PLUS Director Seiichi Hishikawa, Drawing and Manual Cinematographer Eitarou Yamamoto, Shadow-dan Editor Hitoshi Kimura, Sound Design/Arrangement Kenjiro Matsuo, Invisible Designs Lab. Company Post Production Digital Garden, Production Company Engine PLUS, Drawing and Manual, Entered By DRILL Tokyo

PRIUS GOES PLURAL INTRO WEB VIDEO TOYOTA MOTOR SALES TOYOTA PRIUS SAATCHI & SAATCHI LA Mike McKay, Saatchi & Saatchi LA Ryan Jacobs, Saatchi & Saatchi LA Andy Kadin, Saatchi & Saatchi LA Nathan Dills, Saatchi & Saatchi LA Matt Titone, Saatchi & Saatchi LA Zach Richter, Saatchi & Saatchi LA Tanya LeSieur, Saatchi & Saatchi LA Melissa Eccles, Saatchi & Saatchi LA Kait Boehm, Saatchi & Saatchi LA Charlie Maas, Saatchi & Saatchi LA Alexis Ross, Saatchi & Saatchi LA Keith Ellis, Saatchi & Saatchi LA Nicole Buckley, Saatchi & Saatchi LA Sara Bamossy, Saatchi & Saatchi LA -, Hunter Gatherer Brigid Boyle, Hunter Gatherer Todd St. John, Hunter Gatherer -, Skyrmish Sam Casas, Lime Studios Sam Casas, Lime Studios SAATCHI & SAATCHI LA USA RESPONSE CAMPAIGN JS BEALS PROCTER & GAMBLE OLD SPICE BODY WASH WIEDEN+KENNEDY Portland Mark Fitzloff, Wieden+Kennedy Susan Hoffman, Wieden+Kennedy

Global Executive Interactive Creative Director Iain Tait, Wieden+Kennedy Creative Director/Director/ Copywriter/Art Director Jason Bagley, Wieden+Kennedy Eric Baldwin, Wieden+Kennedy Copywriter/Art Director/ Director Craig Allen, Wieden+Kennedy Eric Kallman, Wieden+Kennedy Interactive Producer Ann-Marie Harbour, Wieden+Kennedy Digital Strategy/ Community Manager Dean McBeth, Wieden+Kennedy Digital Strategy Josh Millrod, Wieden+Kennedy Group Planning Director Britton Taylor, Wieden+Kennedy

Interactive Studio Artist Executive Producer Line Producer Entered By

Jessica Monsey, Wieden+Kennedy Diana Gonzalez, Wieden+Kennedy Michael Dalton, Wieden+Kennedy John Cohoon, Wieden+Kennedy Trent Johnson, Wieden+Kennedy Matthew Carroll, Wieden+Kennedy Emily Fincher, Don’t Act Big Bernadette Spear, Don’t Act Big WIEDEN+KENNEDY Portland

D02/018 BEST MUSIC/SOUND DESIGN Title Advertiser Product/Service Advertising Agency, City Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Account Manager Producer

JAPAN

D02/049 BEST MUSIC/SOUND DESIGN Title Advertiser Product/Service Advertising Agency, City Art Director

SWEDEN

Copywriter Graphic Designer Web Producer Agency Producer Planner Account Manager Account Supervisor Production Copmany Production Company Media Agency Director Photographer Music Advertiser’s Supervisor Entered By D04/086 INTERFACE & NAVIGATION Title Advertiser Product/Service Advertising Agency, City

Mobile FFiiinan nan i l C i

LULLABIES IKEA IKEA FORSMAN & BODENFORS Gothenburg Adam Ulvegärde, Forsman & Bodenfors Andreas Malm, Forsman & Bodenfors Fredrik Jansson, Forsman & Bodenfors Elisabeth Christensson, Forsman & Bodenfors Christoffer Persson, Forsman & Bodenfors Stefan Thomson, Forsman & Bodenfors Alexander Blidner, Forsman & Bodenfors Tobias Nordström, Forsman & Bodenfors Katarina Klofsten, Forsman & Bodenfors Hans Andersson, Forsman & Bodenfors Social Club KokoKaka MEC RBG6 Carl Nilsson, Music Super Circus Christine Eliasson, IKEA FORSMAN & BODENFORS Gothenburg FRANCE 360° RENAULT ESPACE PUBLICIS CONSEIL Paris/MARCEL Paris

Researrc ch S u s st t a ai i n a ab b i l i t ty y Sustainability ernal Com mmunicat atioEnxsperM S So o c i a al M Me e d i a o b i l e ientCrisis ial rM ais rke ke et tino gm S u s t ta a i n a b i il l i t y Bra rm anduin ng gications Communications Co C n C Cr i s i s ss om Sp por oCrriris tr ss M Maarke kFet eiin ttn inn ng g E Ev Eve v ve e n t P r ro o d uc u c t i o n a n c i a l C om o m m u n i c a at t i o n s n B -toBukkeneitcinagtions We W eb D Think you know what Public aAffairs apm rrssentt pim Mobile out WFFiionan Wo d PR agencyFinancial can do? uth arrd n Communicatio u n atitio toions munic icaat thc care re C B torrc Ch Research R e s e a c Exp xB pe-tto ro ie-nC tial Marke ket eting W Wo o r d o f M o u t h B ra r a and n d i n g Pancka ctkka agl eM Daersk ige n tin Ev E v ve e n t P r ro o d u c t ti i o n Experiential Marketing Ex ri ke et nngt E x p e r i e i a H e a l t h c a re r e C o m m u n i c a at t i o n s Packa kaagSeocD ns Mana nagemieng ialeMsIn eig dtte eiainarnal CommuRneipcuaattaattitoion

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Experiential Markke etting e Evvve E ent Pr Prro oduc cttion

THURSDAY, JUNE 23,2011

D5-41-59 Cyber Winners+A:25•01 front 22/06/11 21:52 Page44

44 CYBER WINNERS Chief Creative Officer Creative Director Copywriter Art Director Digital Copywriter Digital Art Director Account Supervisor Advertiser’s Supervisor Developer Producer Director Strategic Planner TV Producer Research & Development Entered By

Olivier Altmann, Publicis Conseil Sebastien Vacherot, Marcel E. Lalleve/F. Imbert, Publicis Conseil Julien Benmoussa, Marcel Thierry Lebec, Publicis Conseil Benedicte Potel, Publicis Conseil Sylvain Chailloux, Marcel Cedric Leplat, Marcel Thibaud Cartigny, Marcel Miguel Mantilla, Marcel Stephane Gaillard, Publicis Conseil Pascal Nessim, Marcel Isabelle Fossecave, Renault Frederic Nicolaidis, Renault Sylvain Bernardi, Marcel Laurent Sequaris, Sequencis/WAM Egocentric, Bruno Planty, Publicis Conseil N. Levincent/F. Le Goff, WAM Laurent Berthelot, Marcel PUBLICIS CONSEIL Paris

Final Art Project Manager

Entered By F02/037 VIRAL VIDEO Title Advertiser Product/Service Advertising Agency, City

Entered By D06/017 PHOTOGRAPHY Title

Entered By

USA THE WILDERNESS DOWNTOWN GOOGLE ARCADE FIRE CHRIS MILK SANTA MONICA Google Creative Lab Chris Milk, Radical Media, Arcade Fire Mr. doob, B-Reel GOOGLE CREATIVE LAB New York

E01/181 UNITED KINGDOM MOBILE ADVERTISING Title HEINEKEN STARPLAYER Advertiser HEINEKEN Product/Service STARPLAYER Advertising Agency, City AKQA London Chief Creative Officer James Hilton, AKQA Executive Creative Director Nick Bailey, AKQA Executive Creative Development Director Andy Hood, AKQA Head of Technical ArchitectureNeville Kuyt, AKQA Project Director Hanna Gray, AKQA Associate Creative Director Miles Unwin, AKQA Associate Creative Development Director Paddy Keane, AKQA Group Account Director James Scott, AKQA User Experience Architect Joanne Alden, AKQA Senior Designer Jamen Percy, AKQA Senior Copywriter Tessa Hewson, AKQA Creative Developer Wanja Stier, AKQA Project Manager Carolyn Mangan, AKQA Account Director Remi Abayomi, AKQA Technical Delivery Manager Gareth Scrivens, AKQAAndrew Smith, AKQA Technical Architect Christopher Marsh, AKQA Senior Software Engineer Rob Gilks, AKQA Quality Assurance Manager Ellen Woolridge, AKQA Analyst Lewis Corbett, AKQA Entered By AKQA London E04/026 GAMES Title Advertiser Product/Service Advertising Agency, City Creative Director Art Director Copywriter Account Director Planner Visual Director

THURSDAY, JUNE 23,2011

THE NETHERLANDS WRITE THE FUTURE NIKE NIKE FOOTBALL WIEDEN+KENNEDY AMSTERDAM Overall Submission, Nike Comms Team Advertising Agency, Wieden + Kennedy Digital Agency, AKQA, Wieden + Kennedy Media Agency, Mindshare, Razorfish, Wieden + Kennedy Digital Agency, AKQA Media Agency, MindShare , Razorfish WIEDEN+KENNEDY AMSTERDAM

USA

THE FIRST IPAD MOTION COVER & INTERACTIVE SPREAD Advertiser VIV MAG Product/Service VIV MAGAZINE Advertising Agency, City ALEXX HENRY Los Angeles Director/ Producer Alexx Henry, Alexx Henry Studios Co Producer Andrew Gant, Alexx Henry Studios Co Director/Visual Effects Cory Strassburger, Alexx Henry Studios Co Director/Motion Graphics Ming Hsuing, Alexx Henry Studios Magazine Creative Director Campion Primm, Viv Mag Magazine Photo Director Angela Giglia, Viv Mag Entered By ALEXX HENRY Los Angeles D07/013 BEST USE OF VIDEO Title Advertiser Product/Service Advertising Agency, City

Jon Palmqvist, Jung von Matt Ida Modin, Jung von Matt Media agency, Carat Production Company App, Monterosa Production Company Web/backend, Suddenly, Production Company Film, Duo BlauPR, Domingo PR JUNG von MATT Stockholm

SWEDEN GETAWAY STOCKHOLM MINI MINI COUNTRYMAN JUNG von MATT Stockholm Johan Jäger, Jung von Matt Daniel Wahlgren, Jung von Matt Magnus Andersson, Jung von Matt Jan Casserlöv, Jung von Matt Leon Phang, Jung von Matt Daniel Forero, Jung von Matt

F02/064 VIRAL VIDEO Title Advertiser Product/Service Advertising Agency, City Director of Marketing Senior Vice President/ Executive Creative Director

CANADA CAT WRIGLEY SKITTLES BBDO CANADA Toronto Dan Alvo, Wrigley Canada

Carlos Moreno, BBDO Toronto Peter Ignazi, BBDO Toronto Writer Chris Joakim, BBDO Toronto Art Director Mike Donaghey, BBDO Toronto Agency Producer Ann Caverly, BBDO Toronto Production Company OPC Directors Woods & Low, OPC Editor Griff Henderson, Posterboy Music/Sound Eggplant Production House Producer Dwight Phelps, OPC Online production/Visual FX AXYZ Online Production House Lunch/Pixel Pusher Online Producer Amy Miranda, Lunch Group Account Director Chitty Krishnappa, BBDO Toronto Account Co-ordinator Bhreagh Rathbun, BBDO Toronto Strategist Zach Klein, BBDO Toronto Marketing Manager Laura Amantea, Wrigley CanadaThomas Tse, Wrigley Canada Entered By BBDO CANADA Toronto F02/091 VIRAL VIDEO Title Advertiser Product/Service Advertising Agency, City Group Creative Directors Senior Copywriter Senior Art Directors Director of Integrated Production Director of Broadcast Production Agency Producer Director/ Director of Photography Executive Producer Editor Executive Producer Music Producer Arranger/ Sound Designer Mixer Entered By

USA

F02/163 VIRAL VIDEO Title Advertiser Product/Service Advertising Agency, City Executive Creative Director

USA

THE FORCE VOLKSWAGEN VW PASSAT DEUTSCH INC. Los Angeles Eric Springer/Michael Kadin, Deutsch David Povill, Deutsch Ryan McLaughlin/Craig Melchiano, Deutsch Vic Palumbo, Deutsch Victoria Guenier, Deutsch Jim Haight, Deutsch Lance Acord, Park Pictures Mary Ann Marino, Park Pictures Jim Haygood, Union Editorial Michael Raimondi, Union Editorial Mary Catherine Finney, Endless Noise Jeff Elmassian, Endless Noise Mark Meyhaus, Lime Studios DEUTSCH INC. Los Angeles

RESPONSE CAMPAIGN PROCTER & GAMBLE OLD SPICE BODY WASH WIEDEN+KENNEDY Portland Mark Fitzloff, Wieden+Kennedy Susan Hoffman, Wieden+Kennedy

Global Executive Interactive Creative Director Iain Tait, Wieden+Kennedy Creative Director/Director/ Copywriter/Art Director Jason Bagley, Wieden+Kennedy Eric Baldwin, Wieden+Kennedy

Copywriter/Art Director/ Director Interactive Producer Digital Strategy/ Community Manager Digital Strategy Group Planning Director Account Director Account Supervisor Management Supervisor Developer Interactive Studio Artist Executive Producer Line Producer Entered By

Craig Allen, Wieden+Kennedy Eric Kallman, Wieden+Kennedy Ann-Marie Harbour, Wieden+Kennedy Dean McBeth, Wieden+Kennedy Josh Millrod, Wieden+Kennedy Britton Taylor, Wieden+Kennedy Jessica Monsey, Wieden+Kennedy Diana Gonzalez, Wieden+Kennedy Michael Dalton, Wieden+Kennedy John Cohoon, Wieden+Kennedy Trent Johnson, Wieden+Kennedy Matthew Carroll, Wieden+Kennedy Emily Fincher, Don’t Act Big Bernadette Spear, Don’t Act Big WIEDEN+KENNEDY Portland

F02/226 VIRAL VIDEO Title Advertiser Product/Service Advertising Agency, City Vice President/ Executive Creative Director Vice President/ General Manager Communication Manager Communication Executive Art Director/Copywriter Director Producer Account Manager Account Executive Entered By

FRANCE

F03/137 VIRAL MARKETING Title Advertiser Product/Service Advertising Agency, City NA

UNITED KINGDOM

Entered By

UNBEARABLE DSCR ROAD SAFETY ROAD SAFETY LOWE STRATEUS Paris Vincent Behaeghel, Lowe Strateus Benoit de Laurens, Lowe Strateus Laurence Derrien, DSCR (Road Safety) Laurence Dudal, DSCR (Road Safety) Philippe Foliard, Lowe Strateus Stephane Barbato, Bandits Cyril Bettane, Bandits Sophie Dauphin, Lowe Strateus Charlie Bouchet, Lowe Strateus LOWE STRATEUS Paris

LIFE IN A DAY YOUTUBE YOUTUBE TOASTER London YouTube, NA Scott Free, NA Google Creative Lab, NA Toaster, NARehabstudio, NA TOASTER London

Silver Awards A04/010 HEALTHCARE & MEDICAL Title Advertiser Product/Service Advertising Agency, City

USA

DREAM RECOMMENDER HELP REMEDIES HELP I CAN’T SLEEP AGENCYTWOFIFTEEN San Francisco/ WE ARE LICIOUS San Francisco Executive Creative Director Scott Duchon, John Patroulis, Creative Director/Copywriter Paul Caiozzo, Interactive Creative Director Magnus Oliv, Copywriter Nathan Frank, Art Director/Illustrator Phillip Fivel Nessen, Agency Producer Mandie Bowe, Production Management Ray Barnes, Development Michel Chatten, Animation Molly Wengert, Entered By AGENCYTWOFIFTEEN San Francisco A08/004 FRANCE TRAVEL, ENTERTAINMENT & LEISURE Title MONET 2010 Advertiser RMN /GRAND PALAIS/ CONSEIL DE LA CRÉATION ARTISTIQUE Product/Service MONET EXHIBITION Advertising Agency, City FABERNOVEL Paris/LES 84 Paris President Jean-Paul Cluzel, Rmn - Grand Palais Director of Publications Henri Bovet, Rmn - Grand Palais Director of Communications Pascale Sillard, Rmn - Grand Palais Head of Multimedia department Virginie d’Allens, Rmn - Grand Palais Project Manager Axelle Beth, General Delegate Marin Karmitz, Conseil de la Création Artistique

D5-41-59 Cyber Winners+A:25•01 front 22/06/11 21:52 Page45

CYBER WINNERS 45 General Secretary

Marie Descourtieux, Conseil de la Création Artistique Chief Executive Officer Stéphane Distinguin, faberNovel Project Director Marie-Caroline Lanfranchi, faberNovel Creative Director Benoît Talabot, faberNovel Project Manager Aurélien Pasquier, faberNovel Strategic Marketing Manager Rémi Rousseau, faberNovel Account Manager Guillaume Charny-Brunet, faberNovel Communication Manager Nawal Hamitouche, faberNovel Creative Director Olivier Bienaimé, les 84Hervé Bienaimé, les 84 Project Manager Arnaud Depaul, les 84 Technical Lead Jean-Vincent Roger, les 84 Sound Designer Jean-Pascal Travier, IMH Audio Text Editor Nicolas Navarro, Entered By FABERNOVEL Paris A11/017 USA BUSINESS PRODUCTS & SERVICES Title GOOGLE DEMO SLAM Advertiser GOOGLE Product/Service GOOGLE INNOVATIONS Advertising Agency, City JOHANNES LEONARDO New York Executive Creative Director Jan Jacobs, Johannes Leonardo Leo Premutico, Johannes Leonardo Art Director Emmie Nostitz, Johannes Leonardo Phillip Bonnery, Johannes Leonardo Anthony Alvarez, Johannes Leonardo Ben Clare, Johannes Leonardo Dave Tomkins, Johannes Leonardo Copywriter Iain Nevill, Johannes Leonardo Jason Ashlock, Johannes Leonardo Bipasha Moorkherjee, Johannes Leonardo Alex Romans, Johannes Leonardo Account Director Dean Rubinstein, Johannes Leonardo President Andreas Anderskou, Hello Monday Partner/Graphic Designer Jeppe Aaen, Hello MondayAnders Jessen, Hello Monday Producer Matthew Mattingly, Johannes Leonardo Google Creative Labs Entered By JOHANNES LEONARDO New York A14/045 FRANCE CHARITIES, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES Title A NEW WARRIOR Advertiser GREENPEACE Product/Service GREENPEACE Advertising Agency, City DDB PARIS Executive Creative Director Alexandre Hervé, DDB Paris Art Director Benjamin Marchal, DDB Paris Copywriter Olivier Lefebvre, DDB Paris Digital Producer Julien Leguyader, DDB Paris Technical Director Ulysse Loreaux, DDB Paris Account Supervisor Xavier Mendiola, DDB Paris Account Manager Paul Ducré, DDB Paris Production Company Les 84, Les 84 Make Mu Pulse, Make Mu Pulse Sound Production Panarama, Panarama 3D Modelling Virtek, Virtek Editor case study Stiv Spasojevic, Entered By DDB PARIS A15/071 CORPORATE INFORMATION Title Advertiser

UNITED KINGDOM WE ARE TENNIS BNP PARIBAS

Product/Service Advertising Agency, City Managing Director Executive Creative Director, Interaction Design Associate Creative Director, Copy Writing Design Director Art Director Senior Visual Designer Senior Interaction Designer Associate Creative Technical Director Executive Technical Director Senior Open Standards Developer Open Standards Developer Senior Open Standards Developer Open Standards Developer QA Assurance Analyst QA Engineer Director,Analytics Senior Producer Associate Producer Entered By

WE ARE TENNIS WEBSITE R/GA London Jim Moffatt, R/GA James Temple, R/GA Andy Cutbill, R/GA Lucio Rufo, R/GA Sam Dallyn, R/GA Ben Minton, R/GALouis-Philippe Riel, R/GA Andre Figueiredo, R/GA Nicolas Le Pallec, R/GA Paul Abrelat, R/GA Ben Barnett, R/GA Martin Hyrsal, R/GA Richard Lainchbury, R/GA Sel-Vin Kuik, R/GA Razvan Creanga, R/GA Andrei Brebulet, R/GA Jonathan Longden, R/GA Catherine Cakir, R/GAPip Durkin, R/GA Rich Walker, R/GA R/GA London

B01/086 GERMANY BEST DIGITALLY LED INTEGRATED CAMPAIGN Title WALL OF FAME Advertiser EDDING INTERNATIONAL Product/Service STATIONARY Advertising Agency, City KEMPERTRAUTMANN Hamburg Creative Direction/ Art Direction Simon Jasper Philipp, kempertrautmann Creative Direction/Copywriter Christoph Gähwiler, kempertrautmann Creative Direction/ Art Direction Stefan Walz, Creative Direction Gerrit Zinke, kempertrautmann Christian Fritsche, kempertrautmann Account Manager Niklas Kruchten, kempertrautmann Elisabeth Einhaus, kempertrautmann Andrea Bison, kempertrautmann Dorothea Feurer, Visual & Special Effects/ Computer Animation/ Motion Graphics & 3D/ Post Production Liga_01 Computerfilm (Stiftanimationen) Art Buying Susi Kastner-Linke, kempertrautmann gmbh Lina Eggers, kempertrautmann Post Production flavouredgreen/PX Group Photography Sarah Illenberger, Audio Production Supreme Music Production/Programming/ Technical Installation/ Technical Conception demodern | digital design studio Copywriting Michael Götz, kempertrautmann Samuel Weiß, kempertrautmann Art Direction Florian Schimmer, kempertrautmann Photography Nordstern Studio Entered By KEMPERTRAUTMANN Hamburg

B01/206 USA BEST DIGITALLY LED INTEGRATED CAMPAIGN Title DECODE JAY-Z WITH BING Advertiser BING/JAY-Z Product/Service DECODE JAY-Z WITH BING Advertising Agency, City DROGA5 New York Creative Chairman DAVID DROGA, DROGA5 Creative Director NEIL HEYMANN, DROGA5 Copywriter ADAM NOEL/SPENCER LAVELLEE, DROGA5 Art Director JON KUBIK, DROGA5 Designer JON DONAGHY, DROGA5 Head of Integrated Production SALLY-ANN DALE, DROGA5 Senior Digital Producer ANDREW ALLEN, DROGA5 Digital Producer TOPH BROWN, DROGA5 Ooh Producer CLIFF LEWIS/MEA COLE-TEFKA, DROGA5 Director of Digital Strategy HASHEM BAJWA, DROGA5 Studio Artist CHRIS THOMAS, DROGA5 CEO ANDREW ESSEX, DROGA5 Director of Photography PAUL MCGEIVER, DROGA5 Executive Creative Director DUNCAN MARSHALL/ TED ROYER/NIK STUDZINSKI, DROGA5 Director of Polygons COLIN LORD, DROGA5 Director of Business Affairs DIANNE RICHTER, DROGA5 Production Assistant TJ RYAN, DROGA5 PR Company SUNSHINE, SACHS & ASSOCIATES, SUNSHINE, SACHS & ASSOCIATES General Manager of Marketing ERIC HADLEY, BING Senior Marketing Manager RYAN CAMERON, BING Entered By DROGA5 New York D03/048 ANIMATION Title Advertiser Product/Service Advertising Agency, City Executive Creative Director Creative Director/ Art Director/Copywriter Integrated Producer Board Account Director Account Director Account Executive Music Producer Sound Mix Music Producer Voice Director Interactive Director Technical Director Developer

FRANCE ATTRACTION INPES TOBACCO AWARENESS DDB PARIS Alexandre Hervé, DDB Paris

Alexander Kalchev/Siavosh Zabeti, DDB Paris Guillaume Cossou, DDB Paris Orane Faivre de Condé, DDB Paris Mathieu Roux/Fabien Donnay, DDB Paris Vanessa Emsallem, DDB Paris Jerome Alquier, THE Raphael Fruchard, THE Mathieu Gazier, Ekler’o’shock Clement Reynaud, Studio 5 Anrick Bregman/Takayoshi Kishimoto, Unit9 Yates Buckley, Unit9 David Hartono/Anggie Bratadinata/ Domenico Gemoli/Herdiansah/ Erika Trioschi, Unit9 Producer Piero Frescobaldi/Sam Becker/ Roxanne Nazrudeen, Unit9 Additional Sound Design Steve Nolan, Unit9 Director/Animation Director Koji Morimoto, Studio 4C Producer Eiko Tanaka/Reiko Mori/ Yuko Iritani, Studio 4C Key Animation Atsuko Fukushima, Studio 4C Colour Design Yuko Nojiri, Studio 4C Ink & Paint Yu Sato, Studio 4C Entered By DDB PARIS

Evvve E ent Prro oduc cttion Sociaall Media

Researrc ch S u s t a i n a ab b i l i t ty y Sustainability ernal Co ommunicaattio oEnxsperM S o c i a l M Me e d i a Mo o b i l e ientCrisis ial rM aisrke ket eCommunications tino gm S u s t a i n a b i l i t y Bra rm anduing nngications C C i s Spor oCrrirtssis M a r ke k e et t i n g Ev E ve e n t P r ro o d u c t i o n nc o m m u n i c at a t i o n s n n CommFuiin nia caat tic oniasl SC I n t e r n a l C o om m municat ation ns to B -toB t o o c i a l M e d i a Web Dev evve eBlo-top-m e nt n t B Spor ts Markke eting R h Public Affairs A Af f ai r rs s blsic eb De ev vve effflfa oa op pim entt PEO blic A SE S EuO n t i n g SbEilO M o b i Think again. Mobile e uth M o ob WFionard Wo rd o of f M o Wo W ord rd of Mout n ncial nc al Comm Financial Communicatio o m m u n i c at a tio t i o C a re r e C o m m u n i c at a t i o ns thc hcarre e CoRm esm eau S o c i a l M ed e d i a SEO B -a torc -c Ch Research R e s e r Exp xB pe-tto ro ie-nC tial Markke etting W e Wo o r d o f M o u t h B r ra a n d i n ng g Panctka kiaaag gl eM Daerssik ige n tiin E Ev v ve e n t P r ro o d u c t io i o n Experiential Marketing pe ke et ng E x p e r i e He H e a l t h c a re r e C o m m u n i c at a t i o n s Packa kaagSeocD ns Mana nagemen ng t ialeMsIn eig dtte einarnal CommuRneipcuaattaattitoion

Internal Communicaattions Spor ts Markke Sp etting e

THURSDAY, JUNE 23,2011

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46 CYBER WINNERS D05/045 GERMANY ILLUSTRATION AND GRAPHIC DESIGN Title WALL OF FAME Advertiser EDDING INTERNATIONAL Product/Service STATIONARY Advertising Agency, City KEMPERTRAUTMANN Hamburg Creative Direction/ Art Direction Simon Jasper Philipp, kempertrautmann Creative Direction/Copywriter Christoph Gähwiler, kempertrautmann Creative Direction/ Art Direction Stefan Walz, Creative Direction Gerrit Zinke, kempertrautmann Christian Fritsche, kempertrautmann Account Manager Niklas Kruchten, kempertrautmann Elisabeth Einhaus, kempertrautmann Andrea Bison, kempertrautmann Dorothea Feurer, Visual & Special Effects/ Computer Animation/ Motion Graphics & 3D/ Post Production Liga_01 Computerfilm (Stiftanimationen) Art Buying Susi Kastner-Linke, kempertrautmann Lina Eggers, kempertrautmann Post Production flavouredgreen/PX Group Photography Sarah Illenberger, Audio Production Supreme Music Production/Programming/ Technical Installation/ Technical Conception demodern | digital design studio Copywriting Michael Götz, kempertrautmann Samuel Weiß, kempertrautmann Art Direction Florian Schimmer, kempertrautmann Photography Nordstern Studio Entered By KEMPERTRAUTMANN Hamburg

Copywriter Account Director Account Supervisor Web Developer Brand Manager Entered By

Raphael Franzini, Loducca Wilson Negrini, Loducca Roberta Beltrão, Loducca Raphael Franzini, Loducca Marcelo Nicolau, Reb Bull LODUCCA São Paulo

E04/035 GAMES Title Advertiser Product/Service Advertising Agency, City Chief Creative Officer Executive Creative Director

USA

Creative Director Creative Technologist Head of Interactive Interactive Producer Interactive Production Sound Designer Entered By F02/192 VIRAL VIDEO Title Advertiser Product/Service Advertising Agency, City Executive Creative Director

E01/119 MOBILE ADVERTISING Title Advertiser Product/Service Advertising Agency, City Group Creative Director Creative Director Associate Creative Director Film Art Director Client Partner Account Director Project Manager Associate Copywriter Associate Designer Chief Creative Officer Entered By

UNITED KINGDOM

E03/019 COMMUNITY APPLICATIONS Title Advertiser Product/Service Advertising Agency, City Creative Director Art Director Copywriter Producer Illustrator Director

JAPAN

Technical Director Motion Designer Designer Technical Director Programmer

Producer Entered By E03/202 COMMUNITY APPLICATIONS Title Advertiser Product/Service Advertising Agency, City Creative Director

Art Director

THURSDAY, JUNE 23,2011

NIKE FOOTBALL+ TEAM EDITION NIKE NIKE FOOTBALL COACHING APP AKQA London Duan Evans, AKQA Phil Haworth, AKQA Alex Wills, AKQA Rodrigo Sobral, AKQA Geoff Northcott, AKQA Jo Holdsworth, AKQA Joel Godfrey, AKQA Nat Cantor, AKQA Andreas Levin, AKQA James Hilton, AKQA AKQA London

LUCKY LINE UNIQLO CLOTHING DENTSU Tokyo Yasuharu Sasaki, Dentsu Shoko Watanabe, Dentsu Kazuomi Goto, Dentsu Shinsaku Ogawa, Dentsu Tec eboy, Keigo Nakanishi, 1-10 design Hisayoshi Tohsaki, The Strippers Kenichi Nagai, 1-10 design Yoshihiro Yasuda, 1-10 design Noriko Watanabe, 1-10 design Tomohiro Otsuka, The Strippers Arata Kobayashi, The Strippers Takakuni Matsuishi, 1-10 design Jun Kuriyama, S2 Factory Asako Watanabe, S2 Factory Toshifumi Oiso, Engine Plus DENTSU Tokyo BRAZIL STREET ART VIEW RED BULL INSTITUCIONAL LODUCCA São Paulo Guga Ketzer, Loducca Cassio Moron, Loducca Pedro Guerra, Loducca Marco Monteiro, Loducca Gustavo de Lacerda, Loducca

Art Director Copywriter Interactive Producer Director Executive Producer Line Producer Editor Executive Producer Sound Designer Entered By F03/065 VIRAL MARKETING Title Advertiser Product/Service Advertising Agency, City Executive Creative Director Creative Director Creative Agency Producer Brand Leader Account Manager Head of Forward Planning Digital Project Manager Producer Director Web Producer Entered By

CHROME FASTBALL GOOGLE CHROME BROWSER BBH New York Kevin Roddy, BBH New York Calle Sjoenell, BBH New York Pelle Sjoenell, BBH New York Robert Wong, Google Creative Lab Erik Holmdahl, BBH New York Beth Ryan, BBH New York Zach Blank, BBH New York Suzanne Molinaro, BBH New York Jennifer Usdan McBride, BBH New York Sandra Nam, BBH New York B-Reel John Wilkinson, Headroom BBH New York USA CHROME SPEED TESTS GOOGLE CHROME BROWSER BBH New York/ GOOGLE CREATIVE LAB New York Pelle Sjoenell, BBH New York Calle Sjoenell, BBH New York Robert Wong, Google Creative Lab Steve Peck, BBH New York Jared Elms, BBH New York Jennifer Usdan McBride, BBH New York Sandra Nam, BBH New York Aaron Duffy, 1st Avenue Machine Sam Penfield, 1st Avenue Machine Michael Solomon, 1st Avenue Machine Charlie Johnston, Lost Planet Krystyn Wagenberg, Lost Planet Joseph Fraioli, JafBox Sound BBH New York UNITED KINGDOM SUPER MEGA RAINBOW UPDATER WRIGLEY SKITTLES TBWA\LONDON Mark Hunter, TBWA London Lee Tan, TBWA LondonJohan Dahlqvist, TBWA London Andrew Bloom, TBWA LondonErik Tell, TBWA London Trudy Waldron, TBWA London Emma Massey, TBWA London Justin Martin, TBWA London Cathy Buchanan, TBWA London Darren Howe, TBWA London James Cunnigham, Academy Films Jakob Marky, Academy Films Sara Lee, Perfect Fools TBWA\LONDON

Bronze Awards

A02/020 UNITED KINGDOM AUTOMOTIVE PRODUCTS & SERVICES Title TRUE LIFE COSTS Advertiser VOLKSWAGEN Product/Service VOLKSWAGEN VALUE Advertising Agency, City DDB UK London/TRIBAL DDB London Digital Creative Director Simon Richings, DDB UK Head of Interactive Art Victoria Buchanan, DDB UK Creative Brendan Howell, DDB UK Luke Flynn, DDB UK Interactive Design Daniel Burke, DDB UK Thomas Addison, DDB UK Planner Georgia Challis, DDB UK Mark Brennan, DDB UK User Experience Joseph Scully, Tribal DDB Flex Development Nicole Schloeter, Tribal DDB Olivia Jurgens, DDB UK Entered By DDB UK London

A02/053 SWEDEN AUTOMOTIVE PRODUCTS & SERVICES Title THE WINTER ADJUSTED OFFER Advertiser VOLKSWAGEN Product/Service VW PASSAT 4MOTION Advertising Agency, City DDB STOCKHOLM Art Director Simon Higby, DDB Stockholm Copywriter Martin Lundgren, DDB Stockholm Web Producer Maria Kovac, DDB Stockholm Creative Director Andreas Dahlqvist, DDB Stockholm Business Director Jerker Fagerström, DDB Stockholm Account Director Linda Eriksson, DDB Stockholm Planner Patrik Ronström, DDB Stockholm Account Manager Barbro Långjuth, DDB Stockholm Web Director Petter Eriksson, DDB Stockholm Tomas Jonsson, DDB Stockholm Graphic Designer Niklas Andersson, DDB Stockholm Web Designer Susanna Averpil, DDB Stockholm Technical Director Andreas Andersson, DDB Stockholm Social Media Director Michael Bugaj, DDB Stockholm Flash developer Alexander Ekman, DDB Stockholm Rickard Berggren, DDB Stockholm Web production It’s Showtime Film production DDBFilm CRM And Web Manager Katarina Lakowitz, Volkswagen Sweden Marketing Manager Åke Lundberg, Volkswagen Sweden Entered By DDB STOCKHOLM A05/012 JAPAN CLOTHING, FOOTWEAR & ACCESSORIES Title TABIO SLIDE SHOW Advertiser TABIO Product/Service LEGWEAR Advertising Agency, City PROJECTOR Tokyo Creative Director Koichiro Tanaka, Projector Director Yuichi Kodama, Caviar Producer Satoshi Takahashi, Taiyokikaku Shinichi Saeki, Projector Ryota Izumiya, Taiyokikaku Art Director Ryuta Modeki, TWOTONE Technical Director Minoru Sako, minsak Planner Shimpei Oshima, Projector Designer Sergio Nishida, TWOTONE Yui Watanabe, TWOTONE Composer Gutevolk, Music Producer Keisuke Tominaga, GRANDFUNK Cinematographer Masaya Nakahara, Lighting Director Tetsu Moritera, Light Laboratories Stylist Daisuke Iga, KiKi Makeup Artist Miki Nushiro, Props Ayano Higashi, One up Key Grips Kenji Kawaguchi, Kikkosen Production Manager Maiko Shimada, Taiyokikaku Tae Kuragasaki, Taiyokikaku Entered By PROJECTOR Tokyo A05/016 JAPAN CLOTHING, FOOTWEAR & ACCESSORIES Title ADIDAS SKYCOMIC Advertiser ADIDAS Product/Service ADIDAS FOOTBALL Advertising Agency, City TBWA\HAKUHODO Tokyo Creative Director Kazoo Sato, TBWA HAKUHODO Associate Creative Director Hideyuki Tanaka, TBWA HAKUHODO Art Director Hirofumi Nakajima, TBWA HAKUHODO Katsuhiro Shimizu, TBWA HAKUHODO Haruhito Nisawadaira, TBWA HAKUHODO Copywriter Masaharu Kumagai, TBWA HAKUHODO Designer Keisuke Shimizu, TBWA HAKUHODO Digital Planner Shintaro Takeuchi, TBWA HAKUHODO Account Director Taro Sato, TBWA HAKUHODO Interactive Art Director Jun Ino, FORMES Technical Director Keitaro Takahashi, FORMES Flash Developer Shunsuke Ohba, FORMES Producer Kentaro Kinoshita, Monster Makiko Okada, Monster Production Manager Hideki Harada, Monster Mona Yamamoto, Monster Illustrator TERU, mashcomix Sound Designer Atsushi Shimomura, Sosa Printing Production Magic Touch Japan Making Movie Production cocoon Entered By TBWA\HAKUHODO Tokyo

D5-41-59 Cyber Winners+A:25•01 front 22/06/11 21:53 Page47

CYBER WINNERS 47 A05/045 USA CLOTHING, FOOTWEAR & ACCESSORIES Title FREE Advertiser NIKE Product/Service APPAREL Advertising Agency, City R/GA New York Creative Director/Copywriting Al Patton, R/GA Visual Designer Rasmus Keger, R/GA Jaume Mora, R/GA, Ricardo Teruel, R/GA Copywriter Axel Lindgren, R/GA, Joanna Crean, R/GA Interaction Designer Saeah Oh, R/GA Interactive Producer Elizabeth Bell, R/GA Senior Producer David Kalvert, R/GA Production Manager/ Digital Studio Ashlye Vaughan, R/GA Video Editor Chris Shimojima, R/GA Technical Team Lead Michael Mosley, R/GA Senior Open Standards Developer Michael Griffith, R/GA Senior Flash Developer Kevin Shi, R/GA Quality Assurance Lead Leslie Chong, R/GA Quality Assurance Engineer Julia Burke, R/GA Creative Director/ Interaction Design Tim Allen, R/GA Entered By R/GA New York A05/047 USA CLOTHING, FOOTWEAR & ACCESSORIES Title THE BLACK MAMBA Advertiser NIKE Product/Service APPAREL Advertising Agency, City R/GA New York Interaction Designer Xavier Gallego, R/GA Visual Designer Seth Cheeks, R/GA Art Director Kenji Shimomura, R/GA Writer/ Associate Creative Director Jason Hoff, R/GA Art Director/ Associate Creative Director Colin Kim, R/GA Creative Director Sammi Needham, R/GATim Allen, R/GA Sr. Presentation Code Developer & Solutions Architecture Peter Knif, R/GA

Sr. Flash Developer Sr. Open Standards Developer Flash Developer Technical Director Sr. Producer Producer Junior Copywriter Sr. Interaction Designer Quality Assurance Engineer Executive Creative Director/ Copywriting Executive Creative Director/ Visual Design Entered By

Duncan Davidson, R/GA Max Goldberg, R/GA David Hitchings, R/GA Vincent Dibartolo, R/GA John Mullin, R/GA Nigel Goodman, R/GA Lincoln Boehm, R/GA Ryan Romero, R/GA Jane Yang, R/GA

Art Director Copywriter Account Director Account Manager Graphic Designer

Taras Wayner, R/GA

Photographer PR Technical Advisor Entered By

Chuck Tso, R/GA R/GA New York

A06/011 UNITED KINGDOM OTHER CONSUMER PRODUCTS (INCLUDING DURABLE GOODS) Title HAPPY INSIDE Advertiser IKEA Product/Service IKEA CATALOGUE Advertising Agency, City MOTHER London Creative Director Mark Waites, Mother London Robert Saville, Mother London Stephen Butler, Mother London Feh Tarty, Mother London Copywriter/ Art Director Joris Philippart, Mother London Cat Howarth, Mother London Tim McNaughton, Mother London Freddy Mandy, Mother London Content Strategist Jacob Wright, Mother London Director Mark Pytlik, Stink Art Director Josh Smith, Stink Agency Digital Producer Deji Odulate, Mother London Frida Detter, Mother London Entered By MOTHER London A09/011 SWEDEN RETAIL & E-COMMERCE, INCLUDING RESTAURANTS Title THE HUMAN JUKEBOX Advertiser PAUSE HOME ENTERTAINMENT Product/Service HI-FI STORES Advertising Agency, City ÅKESTAM HOLST Stockholm Creative Director Andreas Ullenius, Åkestam Holst

Motion Designer Assistant Art Director Web Production

A10/005 PUBLICATIONS & MEDIA Title Advertiser Product/Service Advertising Agency, City Creative Director/ Director

Petra Albrektson, Åkestam Holst Joakim Labraaten, Åkestam Holst Henrik Adenskog, Åkestam Holst Anna Nolendorfs, Åkestam Holst Oscar Gardö, Åkestam Holst Torbjörn Krantz, Åkestam Holst Nisse Axman, Åkestam Holst Kristoffer Larberg, Åkestam Holst Magnus Svensson, From Stockholm With Love David Wahlgren, From Stockholm With Love Philip Karlberg, Claes Delin, 88 Grader Johan Albrektson, Systems Go ÅKESTAM HOLST Stockholm JAPAN SOUR/MIRROR ZENITH INDEPENDENT BAND MASASHI QANTA SAQOOSHA HIROKI Tokyo Masashi Kawamura, Masashi + Qanta + Saqoosha + Hiroki

Technical Director/ Director/ Programmer Qanta Shimizu, Masashi + Qanta + Saqoosha + Hiroki Director/ Programmer Saqoosha, AID-DCC/ Katamari Director Hiroki Ono, AOI Promotion Programmer Yuma Murakami, Masumasu Film Producer Yasuhito Nakae, AOI Promotion Hisaya Kato, AOI Promotion Film Project Manager Hidetoshi Nagamine, AOI Promotion Musician Sour, Zenith Programmer Jun Kuriyama, S2 Factory Shu Takano, S2 Factory Entered By MASASHI QANTA SAQOOSHA HIROKI Tokyo A10/030 PUBLICATIONS & MEDIA Title Advertiser Product/Service Advertising Agency, City

FRANCE CARLOS CANAL + TV CHANNEL BETC EURO RSCG Paris

THURSDAY, JUNE 23,2011

D5-41-59 Cyber Winners+A:25•01 front 22/06/11 21:53 Page48

48 CYBER WINNERS Executive Creative Director Creative Director Copywriter Art Director Planner Producer TV Director Entered By

Stéphane Xiberras, BETC Euro RSCG Olivier Apers, BETC Euro RSCG Charles Lefort, BETC Euro RSCG Viken Guzel, BETC Euro RSCG Clarisse Lacarrau, BETC Euro RSCG David Green, BETC Euro RSCG Wilfrid Brimo, BETC Euro RSCG BETC EURO RSCG Paris

A14/025 JAPAN CHARITIES, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES Title PEACE SHADOW PROJECT Advertiser HIROSHIMA PEACE MEMORIAL MUSEUM Product/Service NUCLEAR WEAPONS AWARENESS Advertising Agency, City HAKUHODO Tokyo Executive Creative Director Tatsuo Miyajima, Tatsuo Miyajima Office Creative Director/Copywriter Tsubasa Oyagi, Hakuhodo Art Director Rikako Nagashima, Hakuhodo Interactive planer Seiichi Ookura, Hakuhodo Designer Naonori Yago, Hakuhodo Web director Kampe Baba, Bascule Photographer Kenichi Muramatsu, Free Producer Hideaki Hamatani, TYOShoko Akutagawa, Free film director Suguru takeuchi, Free Producer Erika Abiko, Free Photographer Chinami Uematsu, Free Production Manager Fukashi Yagasaki, TYO Entered By HAKUHODO Tokyo A14/057 USA CHARITIES, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES Title THE GIRL STORE Advertiser NANHI KALI, K.C. MAHINDRA EDUCATION TRUST Product/Service EDUCATION TRUST Advertising Agency, City STRAWBERRYFROG New York Creative Director Corinna Falusi, StrawberryFrog Copywriter Justin Via, StrawberryFrog Art Director Shawna Laken, StrawberryFrog Designer Ariane Irle, StrawberryFrog Esteban Montes, StrawberryFrog David Orton, StrawberryFrog Project Manager Maureen Jones, StrawberryFrog Account Manager Aneela Kumar, StrawberryFrog Editor Adam Hellan, StrawberryFrog Music Austin Wintory, Developer Brooks Paige, Entered By STRAWBERRYFROG New York

Experience Designer Senior Art Producer Senior Digital Artist Entered By

C06/021 GERMANY OTHER CONSUMER PRODUCTS Title EDDING DIGITAL HIGHLIGHTER Advertiser EDDING INTERNATIONAL Product/Service DIGITAL HIGHLIGHTER Advertising Agency, City KEMPERTRAUTMANN Hamburg Creative Director Heiko Freyland, kempertrautmann Stefan Walz, Art Director Bastian Adam, kempertrautmann Account Director Dorothea Feurer, Account Manager Elisabeth Einhaus, kempertrautmann Niklas Kruchten, kempertrautmann Interactive Producer Larissa Hube, BlueMars Production Matthias Muck, BlueMars Programming Christian Pappas, kempertrautmann Andreas Seebald, BlueMars Technical Installation Sebastian Maus, BlueMars Head of Technical Installation Tobias Kirchhofer, BlueMars Copywriter Heiko Freyland, kempertrautmann Entered By KEMPERTRAUTMANN Hamburg D01/008 BEST COPYWRITING Title Advertiser Product/Service Advertising Agency, City Creative Director Audio Producer Writer Entered By

D03/037 ANIMATION Title Advertiser Product/Service Advertising Agency, City Executive Creative Director

B01/168 UNITED KINGDOM BEST DIGITALLY LED INTEGRATED CAMPAIGN Title DULUX WALLS Advertiser AKZO NOBEL Product/Service DULUX Advertising Agency, City EURO RSCG LONDON Executive Creative Director Mick Mahoney, Euro RSCG London Creative Director Fernanda Romano, Euro RSCG London Copywriter Fabio Abram, Euro RSCG London Art Director Bráulio Kuwabara, Euro RSCG London Producer Jodie Sibson Potts, Euro RSCG London Director Adam Berg, Stink Production Company Producer Ben Croker, Stink Digital Copywriter Rebecca Campbell, Euro RSCG London Digital Art Director Mariana Costa, Stink Documentary Director Andrew Lang, Stink Entered By EURO RSCG LONDON B01/217 USA BEST DIGITALLY LED INTEGRATED CAMPAIGN Title SHOW US YOUR PIZZA Advertiser DOMINO’S Product/Service DOMINO’S Advertising Agency, City CRISPIN PORTER + BOGUSKY Boulder Chief Creative Officers Rob Reilly/Andrew Keller/Jeff Benjamin, CP+B Group Creative Director Tony Calcao, CP+B Creative Directors Craig Miller/John Kieselhorst, CP+B Associate Creative Directors Andrew Lincoln/Matt Talbot, CP+B Managing Director of Interactive Winston Binch, CP+B Group Executive Producer Ivan Perez-Armendariz, CP+B Integrated Producer Chris Mele, CP+B Interactive Technical Director Scott Prindle, CP+B Experience Director Matt Walsh, CP+B Associate Technical Director Joseph Corr, CP+B Interactive Design Director Pelun Chen, CP+B Interactive Designer Chris Streger, CP+B Programmers Mike Bucks/Ryan Rabon/Iouri Chadrine/ Rick Valdez, CP+B

THURSDAY, JUNE 23,2011

Scott Brennen, CP+B Lisa Lee, CP+B Ben Spiking, CP+B CRISPIN PORTER + BOGUSKY Boulder

Creative Director Art Director Copywriter Animators Entered By

D03/045 ANIMATION Title Advertiser Product/Service Advertising Agency, City Directors Producers Director of Photography Editor Executive Producer Agency Creatives Agency Producers Account Manager Sound Designer Entered By D04/022 INTERFACE & NAVIGATION Title Advertiser Product/Service Advertising Agency, City Creative Director Creative Manager Design

UNITED KINGDOM HURTS DON’T LET GO AN INTERACTIVE AUDIO NOVEL ON SPOTIFY RCA HURTS «HAPPINESS» FOAM London/SONY MUSIC ENTERTAINMENT UK CREATIVE London Phil Clandillon, FOAM/Sony Music Creative Steve Milbourne, FOAM/Sony Music Creative Dee Adam, James Earp, Joe Stretch, SONY MUSIC ENTERTAINMENT UK CREATIVE London UNITED KINGDOM CLAYNATION INTERVIEW LAND ROVER FREELANDER 2 RAINEY KELLY CAMPBELL ROALFE/ Y&R London/WUNDERMAN London Graham Lang, RKCR/Y&R David Harris, RKCR/Y&R-Wunderman Mike Watson, RKCR/Y&R-Wunderman David Godfree, RKCR/Y&R Mark Waldron, RKCR/Y&R Hornet, Hornet RAINEY KELLY CAMPBELL ROALFE/ Y&R London UNITED KINGDOM WORLDS SMALLEST CHARACTER ANIMATION NOKIA NOKIA N8 WIEDEN+KENNEDY London Sumo Science, Aardman Animations Laura Pepper/Jason Fletcher-Bartholomew, Aardman Animations Mark Chamberlain, Aardman Animations Nikk Fielden, Aardman Animations Heather Wright, Aardman Animations Mark McCall/Richard Dorey, Wieden & Kennedy London Lucy Russell/Lucie Georgeson, Wieden & Kennedy London Natasha Markley, Wieden & Kennedy London Aaron Reynolds, Wave London AARDMAN ANIMATIONS Bristol GERMANY HIDDEN HEROES HI-CONE MULTIPACK GRIMM GALLUN HOLTAPPELS Hamburg/ BÜRO REMPEN Drensteinfurt-Rinkerode Matthias M. Mueller, Grimm Gallun Holtappels Florian Grimm, Grimm Gallun Holtappels Nils Gallun, Grimm Gallun Holtappels Pascal Czerlinski, Grimm Gallun Holtappels

Art Director Motiondesign/Programmer Account Executive Chief Executive Officer Project Manager Entered By

Tobias Mausolf, Grimm Gallun Holtappels Matthias Schulz, Grimm Gallun Holtappels Torben Erhorn, Grimm Gallun Holtappels Prof. Thomas Rempen, Buero Rempen Uwe Stoklossa, Buero Rempen GRIMM GALLUN HOLTAPPELS Hamburg

D04/069 INTERFACE & NAVIGATION Title Advertiser Product/Service Advertising Agency, City Art Director

SWEDEN

D05/074 AUSTRALIA ILLUSTRATION AND GRAPHIC DESIGN Title BREW BY FEEL Advertiser CARLTON UNITED BREWERIES Product/Service CASCADE BREWERY Advertising Agency, City DROGA5 SYDNEY Chief Creative Officer David Nobay, Droga5 Australia Executive Planning Director Sudeep Gohil, Droga5 Australia Executive Creative Director Duncan Marshall, Droga5 Australia Creative Director Cam Blackley, Droga5 Australia Art Director Andy Fergusson, Droga5 Australia Writer Omid Amidi, Droga5 Australia Executive Producer Brett Mitchell, Droga5 Australia Producer John Maclean, Droga5 Australia Production Company Pollen Business Director Jamie Clift, Droga5 Australia Account Director Esther Knox, Droga5 Australia Account Manager Angus Ingham, Droga5 Australia Entered By DROGA5 SYDNEY D06/004 PHOTOGRAPHY Title Advertiser Product/Service Advertising Agency, City Creative Director Account Manager Producer Executive Producer Creative Producer Lead Developer Developer

Art Director Designer Creative Technologist Entered By D07/054 BEST USE OF VIDEO Title Advertiser Product/Service Advertising Agency, City Creative Director Designer

Developer

UNITED KINGDOM DIESEL ISLAND DIESEL DIESEL APPAREL SANTO LONDON London Pablo Minces, Santo, London Iggy Diez, Santo, London Lucila Pereyra Murray, Santo, London Josh Tenser, Stink Digital, London Mark Pytlik, Stink Digital, London Gui Seiz, Stink Digital, London Cameron Temple, Stink Digital, London Tania Zemljak, Stink Digital, London Ian McGregor, Stink Digital, London Peter Arato, Stink Digital, London Matt Sweetman, Stink Digital, London Jamie Copeland, Stink Digital, London Bruno Dias, Stink Digital, London Josh Smith, Stink Digital, London Dan Beattie, Stink Digital, London STINK DIGITAL London USA A GIRL STORY NANHI KALI, K.C. MAHINDRA EDUCATION TRUST EDUCATION FOR YOUNG GIRLS STRAWBERRYFROG New York Corinna Falusi, Strawberry FrogJosh Greenspan, StrawberryFrog Maite Albuquerque, StrawberryFrog David Orton, StrawberryFrog Esteban Montes, StrawberryFrog Sean Moroney,

D5-41-59 Cyber Winners+A:25•01 front 22/06/11 21:54 Page49

CYBER WINNERS 49 Account Manager Producer

Editor Production Company Creative Director Production Company Producer Production Company Art Director/Illustrator Composer/Sound Design Executive Producer Entered By E01/120 MOBILE ADVERTISING Title Advertiser Product/Service Advertising Agency, City Creative Director Lead Designer Art Director Senior Copywriter Designer Junior Designer Client Partner Account Director Account Manager Program Director Senior Project Manger Senior Project Manager Head of Software Development Senior iOperating System Developer iOperating System Developer Technical Manager Quality Assurance Analyst Film Director Associate Producer Chief Creative Officer Entered By E01/129 MOBILE ADVERTISING Title Advertiser Product/Service Advertising Agency, City Global Director, Creative Content Executive Creative Director Creative Director

Copywriter Art Director Producer Executive Director, Content Production Executive Director, Content Producer Production House Creative Director Lead Developer Technologist Project Manager Designer Entered By E03/066 COMMUNITY APPLICATIONS Title Advertiser Product/Service Advertising Agency, City Executive Creative Director Creative Director Creative Agency Producer Brand Leader Account Manager Head of Forward Planning

Britta Schell, StrawberryFrog Susan Liao, StrawberryFrog Margaux Ravis, StrawberryFrog Kris Seto, StrawberryFrog Chris Coots, StrawberryFrog

Digital Project Manager Producer Director Web Producer Entered By

Darren Howe, TBWA London James Cunnigham, Academy Films Jakob Marky, Academy Films Sara Lee, Perfect Fools TBWA\LONDON

Seth Shukovsky, Little Red Robot Joseph Segrove, Little Red Robot

E03/127 COMMUNITY APPLICATIONS Title Advertiser Product/Service Advertising Agency, City Worldwide Chief Creative Officer Chief Creative Officer Group Creative Directors

USA

E03/128 COMMUNITY APPLICATIONS Title Advertiser Product/Service Advertising Agency, City Managing Creative Director Creative Director

SPAIN

Eve J. Weinberg, Little Red Robot Michael Anastasi, Barking Owl Sound Kelly Fuller, Barking Owl Sound STRAWBERRYFROG New York UNITED KINGDOM TRAINING CLUB NIKE NIKE WOMEN AKQA London Masaya Nakade, AKQA Nick Bastian, AKQA Candice Madrid-Dahlqvist, AKQA Melissa Reitano, AKQA Emelie Ivansson, AKQA Dinushi Perera, AKQA Giles McCormack, AKQA Victoria Rizvi, AKQA Ross Winterflood, AKQA Matthew Lodder, AKQA Matt Gee, AKQA Jon Spruce, AKQA Greg Sharp, AKQA Scott Provan, AKQA Paddy Keane, AKQA Jon Boydell, AKQA Gurpreet Brach, AKQA Alex Wills, AKQA Charlotte Davis, AKQA James Hilton, AKQA AKQA London USA AIRWALK IPUS AIRWALK FOOTWEAR Y&R New York Kerry Keenan, Y&R New York Ian Reichenthal, Y&R New York Scott Vitrone, Y&R New York Graeme Hall, Y&R New York Menno Kluin, Y&R New York Steve Whittier, Y&R New York Felix Richter, Y&R New York Alexander Nowak, Y&R New York Jo Kelly, Y&R New York Devon Dentler, Y&R New York Lora Schulson, Y&R New York Nathy Aviram, Y&R New York Goldrun Vivian Rosenthal, Goldrun Shailesh Rao, Goldrun Daneil Crowder, Goldrun Tim Kirkwood, Goldrun Lucy Swope, Goldrun Austin Bone, GoldrunTiffany Ng, Goldrun Y&R New York UNITED KINGDOM SUPER MEGA RAINBOW UPDATER WRIGLEY SKITTLES TBWA\LONDON Mark Hunter, TBWA London Lee Tan, TBWA LondonJohan Dahlqvist, TBWA London Andrew Bloom, TBWA LondonErik Tell, TBWA London Trudy Waldron, TBWA London Emma Massey, TBWA London Justin Martin, TBWA London Cathy Buchanan, TBWA London

MAC & JINX KRAFT KRAFT MAC & CHEESE CRISPIN PORTER + BOGUSKY Boulder

Rob Reilly, CP+B Jeff Benjamin, CP+B Bill Wright/James Dawson-Hollis/ Matt O’Rourke, CP+B Associate Creative Directors Cliff Leicht/Wendy Leicht, CP+B Copywriter Moon Yang, CP+B Art Director Courtney Bowditch, CP+B Director of Interactive Production Ivan Perez-Armendariz, CP+B Executive Integrated Producer Ryan Moreno, CP+B Integrated Producer Chance Woodward, CP+B Executive Experience Director Matt Walsh, CP+B Senior Experience Designer Hanna Rosenblom, CP+B Experience Designer Nam Nguyen, CP+B Creative Technology Director Dan Fox, CP+B Interactive Design Director Pelun Chen, CP+B Designer Doug Menezes, CP+B Director of Message Planning & Analytics Bryant King, CP+B Group Media Director, Social & Mobile Kristen Fox, CP+B Associate Media Director, Social Melanie Taylor, CP+B Junior Conversation Manager Olivia Watson, CP+B Entered By CRISPIN PORTER + BOGUSKY Boulder

SCHOOL LAND UNICEF UNICEF JWT Madrid Miguel Bemfica, JWT Miguel Bemfica, JWT Amabel Minchan, JWT Jose Luis Alberola, JWT Copywriter Curro Piqueras, JWT Art Director Cristina Caballero, JWT Creative Director Curro Rubira, JWTEduardo Battiston, JWT Illustrator Pablo Camarero, JWT Designer Felix Ajenjo, JWT Technical Director Jose Vivar, JWT Account Supervisor Leles Blitz, JWT Account Executive Jorge Perez, JWT Internet Production Company SIX JUMPS Motion Graphics David Bautista, JWT Information Architect Ignacio Buenhombre, JWT Entered By JWT Madrid E03/143 COMMUNITY APPLICATIONS Title Advertiser Product/Service Advertising Agency, City Creative Director

UNITED KINGDOM

OWN VOICE NOKIA OVI MAPS GLUE ISOBAR London/STARCUT London Sidney Bosley, Wieden & Kennedy Rob Perkins, Wieden & Kennedy Strategist Josh Millrod, Wieden & Kennedy Executive Creative Director Tony Davidson, Wieden & Kennedy Kim Papworth, Wieden & Kennedy Interactive Art Director Zaid Al-Asady, Wieden & Kennedy Head of Design Dan Griffiths, glue Isobar Head of Development Chris Blackburn, glue Isobar Information Architect Jonathan Godsell, glue Isobar Developer Director Rob Gibson, glue Isobar Senior Designer Tom Haswell, glue Isobar Producer Jeanne Bachelard, glue Isobar Account Director Minni Lakotieva, StarCut Creative Project Lead Marko Laitinen, StarCut Director, Creative Technology Antti Kilpelä, StarCut Senior Concept Designer Mihael Cankar, StarCut Graphic Designer Seppo Palo, StarCut Entered By WIEDEN+KENNEDY London

E03/168 USA COMMUNITY APPLICATIONS Title SXSW Advertiser R/GA Product/Service GAME Advertising Agency, City R/GA New York Art Director, Motion Graphics Robertino Zambrano, R/GA Executive Creative Director/ Visual Design Andy Clark, R/GA Design Director/Visual Design David Trumpf, R/GA Visual Designer Caitlin Osbahr, R/GA Senior Vice President/ Copywriting/ Executive Management Chapin Clark, R/GA Content Strategist/ Copywriting Kristen Joy Watts, R/GA Vice President, Technology and Invention Will Turnage, R/GA Senior Open Standards Developer & Solutions Architect Adam Housman, R/GA Open Standards Developer Andrei Rosca, R/GA Web Master Catalina Dragomir, R/GA Open Standards Developer Razvan Pavel, R/GA Executive Producer Joe Neal, R/GA Associate Producer Julia Pontecorvo, R/GA Associate Creative Director/ Interaction Design Mirco Pasqualini, R/GA Associate Interaction Director Caryn Audenried, R/GA Senior Print Producer Erica Jensen, R/GA Executive Director, Quality Assurance Michael Shagalov, R/GA Associate Director, Quality Assurance Richard Kriheli, R/GA Chief Creative Director/ Executive Management Nick Law, R/GA Vice President Executive Creative Director, Interaction Design Chloe Gottlieb, R/GA Entered By R/GA New York E05/037 OTHER DIGITAL CHANNELS Title Advertiser Product/Service Advertising Agency, City Executive Creative Director Copywriter Art Director Film Director Motion Designer Director of Photography Photographer Technical Director Developer Account Director Planner Producer Executive Producer Installation Production Entered By E05/039 OTHER DIGITAL CHANNELS Title Advertiser Product/Service Advertising Agency, City

SWEDEN THE CANVAS EXPERIMENT CONVERSE EMEA CONVERSE SHOES PERFECT FOOLS Stockholm Tony Högqvist, Perfect Fools Mark Chalmers, Perfect Fools Patrick Gardner, Perfect Fools Niklas Karlsson, Perfect Fools Karl Nord, Perfect Fools Martin Hammarberg, Perfect Fools Oskar Lundgren, Alexander Radsby, Perfect Fools Björn Kummeneje, Perfect Fools Mattias Hallqvist, Perfect Fools Mikael Lundmark, Perfect Fools Patrick Gardner, Perfect Fools James Goode, Perfect Fools Michael Aneto, Perfect Fools Markus Björk, Perfect Fools Patrik Sundberg, Perfect Fools Fredrik Heghammar, Perfect Fools Checkland Kindleysides, Checkland Kindleysides PERFECT FOOLS Stockholm USA YAHOO! BUS STOP DERBY YAHOO! YAHOO! GOODBY SILVERSTEIN & PARTNERS San Francisco Jeff Goodby, Goodby, Silverstein & Partners

Co-Chairman/Partner Executive Creative Director/ Associate Partner Margaret Johnson, Goodby, Silverstein & Partners Group Creative Director Jim Elliott, Goodby, Silverstein & Partners Creative Director Keith Ciampa, Goodby, Silverstein & Partners Executive Creative Director Will McGuiness, Goodby, Silverstein & Partners Art Director Bryan Houlette, Goodby, Silverstein & Partners Johan Arlig, Goodby, Silverstein & Partners Jon Barco, Goodby, Silverstein & Partners Copywriter Jody Horn, Goodby, Silverstein & Partners Niklas Lilja, Goodby, Silverstein & Partners

THURSDAY, JUNE 23,2011

D5-AD:Layout 1 22/06/11 21:45 Page 52

We can take your work just about anywhere. Even Cannes 2012

dŚƌŽƵŐŚ ŽƵƌ ƐƵŝƚĞ ŽĨ ŝŶŶŽǀĂƟǀĞ ƐĞƌǀŝĐĞƐ͕ ǁĞ ĂĚĚƌĞƐƐ ƚŚĞ ŶĞĞĚƐ ŽĨ ƚŚĞ ǁŽƌůĚ͛Ɛ ďƌŝŐŚƚĞƐƚ ĂĚǀĞƌƟƐŝŶŐ ŵŝŶĚƐ ƚŽ ƐŝŵƉůŝĨǇ ĂŶĚ ŽƉƟŵŝǌĞ ǁŽƌŬŇŽǁ ĂŶĚ ĚŝƐƚƌŝďƵƟŽŶ͘ tĞ ŝŶƐƉŝƌĞ ƚŚƌŽƵŐŚ Ă ŐůŽďĂů ĐƌĞĂƟǀĞ ƌĞƐŽƵƌĐĞƐ ĚĂƚĂďĂƐĞ ƵƐĞĚ ďǇ ŽǀĞƌ ϱϬ͕ϬϬϬ ƉŽƚĞŶƟĂů 'ƌĂŶĚ Wƌŝǆ ǁŝŶŶĞƌƐ ĞǀĞƌǇ ǇĞĂƌ͘ tĞ ƐŚŽǁ ǇŽƵ ŚŽǁ ƚŽ ŝŶĐŽƌƉŽƌĂƚĞ ƌŝĐŚ ŵĞĚŝĂ ĂŶĚ ĚŝŐŝƚĂů ƉĞƌƐƉĞĐƟǀĞƐ ŝŶƚŽ ǇŽƵƌ ĐĂŵƉĂŝŐŶ ŵŝǆ͘

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tĞ ĮŶŝƐŚ ĂŶĚ ĚĞůŝǀĞƌ ǇŽƵƌ ƐƉŽƚƐ ǀŝƌƚƵĂůůǇ ĂŶǇǁŚĞƌĞ ŝŶ

glo ba l tĞůĐŽŵĞ ƚŽ ƚŚĞ ǁŽƌůĚ ŽĨ '͘

D5-41-59 Cyber Winners+A:25•01 front 22/06/11 21:54 Page51

CYBER WINNERS 51 Executive Interactive Producer Interactive Producer Production Company Digital Content Management System Software & Integration Entered By

E05/048 OTHER DIGITAL CHANNELS Title Advertiser Product/Service Advertising Agency, City Executive Creative Director

Creative Director

Copywriter Art Director Agency Producer

Account Manager Account Supervisor Designer Directors Executive Producer Advertiser’s Supervisor

Interactive Director Entered By

Ellie Gleser, Goodby, Silverstein & Partners Tena Goy, Goodby, Silverstein & Partners ACNE Production, ACNE

Obscura Digital, Obscura Digital Clear Channel, Clear Channel GOODBY SILVERSTEIN & PARTNERS San Francisco ARGENTINA BIG NOSES BGH AIR CONDITIONERS DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires Maxi Itzkoff, Del Campo Nazca Saatchi & Saatchi Mariano Serkin, Del Campo Nazca Saatchi & Saatchi Diego Medvedocky, Del Campo Nazca Saatchi & Saatchi, Ignacio Ferioli, Del Campo Nazca Saatchi & Saatchi Diego Medvedocky, Del Campo Nazca Saatchi & Saatchi Ignacio Ferioli, Del Campo Nazca Saatchi & Saatchi Adrian Aspani, Del Campo Nazca Saatchi & Saatchi María de la Paz Landeyro, Del Campo Nazca Saatchi & Saatchi Juan Manuel Aralda, Del Campo Nazca Saatchi & Saatchi Mariano Cafarelli, Del Campo Nazca Saatchi & Saatchi Guido Fusetti, Del Campo Nazca Saatchi & SaatchiSebastian Beretta, Diego & Vlady, Peluca Films Alejandro De Michele, Peluca Films Nicolas Videla, BGH Carina Catalano, BGH Sebastian Nugnez, BGH Juan Ignacio Perez Sanchez, Del Campo Nazca Saatchi & Saatchi DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires

F02/021 THE NETHERLANDS VIRAL VIDEO Title DARTH VADER Advertiser TOMTOM Product/Service NAVIGATION VOICES Advertising Agency, City POOL WORLDWIDE Amsterdam Creative Director/Art Director/ Copywriter/Agency Producer Pool Worldwide, Pool Worldwide Director Willem Gerritsen, Czar.nl Producer Michel de Goede, Czar.nl Director of Photography Daan Nieuwenhuijs, Editor Brian Ent, The Ambassadors Entered By POOL WORLDWIDE Amsterdam F02/087 VIRAL VIDEO Title Advertiser Product/Service Advertising Agency, City Creative Director Agency Producer Director Producer Marketing Communications Executive Entered By F02/154 VIRAL VIDEO Title Advertiser Product/Service Advertising Agency, City Executive Creative Director

Creative Director/Art Director Sanpathit Tavijaroen, The Leo Burnett Group Thailand Copywriter Puttipong Pattanapongsagorn, The Leo Burnett Group Thailand Chanwit Nimcharoen, The Leo Burnett Group Thailand Art Director Park Wannasiri, The Leo Burnett Group Thailand Agency Producer Sompetch Nuntasinlapachai, The Leo Burnett Group Thailand Jirateep Sangsuwan, The Leo Burnett Group Thailand Account Management Director Suthasi Sukpornsinchai, The Leo Burnett Group Thailand Senior Account Manager Phatarada Tritiprungroj, The Leo Burnett Group Thailand Director The Glue Society Executive Producer Michael Ritchie, Revolver Producer Alice Grant, Director Of Photography Geoffrey Simpson, Editor Dan Lee, The Editors/Sydney Music Composer/ Sound Design Jirasak Rungruengthanja, Jingle-Bell Bangkok Music Composer Paisan Chamnong, Jingle-Bell Bangkok Entered By THE LEO BURNETT GROUP THAILAND Bangkok

HTML Engineer

F03/009 VIRAL MARKETING Title Advertiser Product/Service Advertising Agency, City

F03/173 VIRAL MARKETING Title Advertiser Product/Service Advertising Agency, City Creative Director

Digital Creative Digital Strategist Production Manager PR Consultant Encoder Marketing Director Entered By

F03/041 VIRAL MARKETING Title Advertiser Product/Service Advertising Agency, City Creative Director Art Director Copywriter Producer Illustrator Director Technical Director Motion Designer Designer Technical Director

THE NETHERLANDS Programmer LIQUID MOUNTAINEERING HI-TEC WATERPROOF SHOES CCCP Amsterdam Hugo van Woerden, CCCP Gregg Harper, CCCPPhilip Brink, CCCP Saskia Geesink, CCCP Willem Gerritsen, CZAR Emilie van Wensen, CZAR Simon Bonham, Hi-Tec Sports CCCP Amsterdam THAILAND PANYEE FC TMB BANK CORPORATE BRANDING THE LEO BURNETT GROUP THAILAND Bangkok Keeratie Chaimoungkalo, The Leo Burnett Group Thailand Sompat Trisadikun, The Leo Burnett Group Thailand

Producer Entered By F03/043 VIRAL MARKETING Title Advertiser Product/Service Advertising Agency, City Creative Director Director/Technical Director/ Planner Art Director Agency Producer Project Manager Technical Director/ Flash Engineer Technical Director/ Project Manager Designer Flash Engineer

SWEDEN DON’T TELL ASHTON BERGHS SCHOOL OF COMMUNICATION INTERACTIVE COMMUNICATION PROGRAM BERGHS SCHOOL OF COMMUNICATION Stockholm Maja Folgerö, Dinny Zerge, Jonas Åhlen, Felippe Mont, Olle Isaksson Johan Gerdin Victoria Nyberg Lina Appelgren Maria Sandberg Sara Eriksson Mikael Holm Åsa Marklund BERGHS SCHOOL OF COMMUNICATION Stockholm JAPAN LUCKY LINE UNIQLO CLOTHING DENTSU Tokyo Yasuharu Sasaki, Dentsu Shoko Watanabe, Dentsu Kazuomi Goto, Dentsu Shinsaku Ogawa, Dentsu Tec eboy, Keigo Nakanishi, 1-10 design Hisayoshi Tohsaki, The Strippers Kenichi Nagai, 1-10 design Yoshihiro Yasuda, 1-10 design Noriko Watanabe, 1-10 design Tomohiro Otsuka, The Strippers Arata Kobayashi, The Strippers Takakuni Matsuishi, 1-10 design Jun Kuriyama, S2 Factory Asako Watanabe, S2 Factory Toshifumi Oiso, Engine Plus DENTSU Tokyo JAPAN LUCKY COUNTER UNIQLO CLOTHING DENTSU Tokyo Hiroki Nakamura, Dentsu Qanta Shimizu, IMG SRC Kohei Kawasaki, IMG SRC Shinsaku Ogawa, Dentsu Tec Hajime Yakushiji, Dentsu Ryuta Ohara, IMG SRC

System Engineer Product Manager Entered By F03/168 VIRAL MARKETING Title Advertiser Product/Service Advertising Agency, City Associate Creative Director/ Interaction Design Senior Interaction Designer Junior Copywriter Copy Intern Associate Creative Director/ Visual Design Visual Intern Senior Technical Director Open Standards Developer Producer Entered By

Art Director Copywriter Executive Creative Director North America Senior Advertising Manager Advertising Director Vice President/Advertising and Consumer Insights General Vice President of Consumer Marketing Account Director Planning Director Producer Integrated Designer President Account Supervisor Assistant Account Executive Editor

Director Entered By F03/204 VIRAL MARKETING Title Advertiser Product/Service Advertising Agency, City Creative Director Art Director Graphic Copywriter Account Manager

Editor Camera Composer Production Programming

Daisuke Nakamura, IMG SRC

Composer Conception

Hideo Matsumoto, RYDEN Shinya Okano, RYDENSumiyo Miki, RYDEN Hiroshi Kozuma, RYDEN

Creative Director Entered By

Yasutaka Yamasaki, IMG SRC Yuma Murakami, IMG SRC Takuho Yoshizu, S2 FACTORY Kanami Yamaguchi, Dentsu DENTSU Tokyo USA THE SOCIAL INTERVIEW R/GA THE SOCIAL INTERVIEW R/GA New York Joo Youn Paek, R/GA Andrew Mercando, R/GA Morgan Doff, R/GA Will Binder, R/GA Leif Abraham, R/GA Christian Behrendt, R/GA Jared White, R/GA Keath Chan, R/GA Andrei Rosca, R/GA Christina Guarino, R/GA R/GA New York USA YOUR MOM HATES DEAD SPACE 2 ELECTRONIC ARTS DEAD SPACE 2 DRAFTFCB San Francisco Tony Vazquez, DraftFCB San Francisco Colin McRae, DraftFCB San Francisco Justin Hargraves, DraftFCB San Francisco Eric Molina, DraftFCB San Francisco Tom O’Keefe, DraftFCB Chicago Dustin Shekell, Electronic Arts Dana Marineau, Electronic Arts Shawn Conly, Electronic Arts Carolyn Feinstein, Electronic Arts Isaac Clemens, DraftFCB San Francisco Mary FlorCruz, DraftFCB San Francisco Jeremy Arth, DraftFCB San Francisco Mike Squibb, DraftFCB San Francisco Dominic Whittles, DraftFCB San Francisco Eric Townley, DraftFCB San Francisco Aushlee Cummins, DraftFCB San Francisco Tim Brooks, Beast Editorial San Francisco Kevin Jardin, Beast Editorial San Francisco Connor McDonald, Beast Editorial San Francisco Charles Jensen, Go Film DRAFTFCB San Francisco GERMANY SAVE AS WWF WWF DEUTSCHLAND WWF JUNG von MATT Hamburg Doerte Spengler-Ahrens, Jung von MattJan Rexhausen, Jung von Matt Michael Kittel, Jung von Matt Alexander Norvillas, Jung von Matt Lisa Glock, Jung von MattHenning MuellerDannhausen, Jose Luis Carretero Lopez, Jung von Matt Miriam Paneth, Benjamin Wenke, Jung von Matt Florian Panier, Jung von Matt Jesse Rosten, Gerrit Winterstein, White Horse Music Florian Paul, Knud Alex Mueller, Jung von Matt Lana Nugent, Jung von Matt Klaas Nocken, White Horse Music Simone Bitzer, Jung von Matt Dederichs Reineke & Partner GoSign Media Sven Loskill, Jung von Matt JUNG von MATT Hamburg

THURSDAY, JUNE 23,2011

D5-AD:Layout 1 22/06/11 21:46 Page 54

PRESS GP+D:25•01 front 23/06/11 22:23 Page53

PRESS WINNERS

GRAND PRIX WINNER HEAVEN AND HELL SAMSONITE JWT SHANGHAI CHINA

THURSDAY, JUNE 23,2011

D5-AD:Layout 1 23/06/11 22:55 Page 56

', *, 7 $/ 02% , / ( $1'

+7 7 3 %$1*%$1* ) , / 06 &20

%$1*%$1*#%$1*%$1* ) , / 06 &20

+7 7 3 <287 8%( &20 %$1*%$1*) , / 06 +7 7 3 7 :, 7 7 ( 5 &20 %$1*%$1*) , / 06 +7 7 3 ) $&( %22. &20 %$1*%$1*) , / 06

D5-57-75 Press Winners BAT+A:25•01 front 22/06/11 18:48 Page55

PRESS WINNERS 55 Grand Prix A11/086 CHINA CLOTHING, FOOTWEAR & ACCESSORIES Title HEAVEN AND HELL Advertiser SAMSONITE Product SUITCASES Advertising Agency, City JWT SHANGHAI Executive Creative Director Yang Yeo/Elvis Chau Creative Director Hattie Cheng/Rojana Chuasakul Copywriter Marc Wong Art Director Hattie Cheng, Rojana Chuasakul, Haoxi Lv, Danny Li, Surachai Puthikulangkura Illustrator Surachai Puthikulangkura/ Supachai U-Rairat (Illusion) Account Supervisor Sophia Ng/Lily Zheng Production House Illusion/Producer:anotai Panmongkol/ Somsak Pairew (Illusion)/ Entered By JWT SHANGHAI

Gold Awards A06/130 THAILAND HOUSEHOLD: OTHER CAMPAIGN Title CHAMELEON Advertiser RECKITT BENCKISER Product SHIELDTOX NATURGARD INSECT REPELLENT Advertising Agency, City EURO RSCG BANGKOK Executive Creative Director Asawin Phanichwatana Creative Director Asawin Phanichwatana/Sittichai Okkararojkij Copywriter Sitthichai Okkararojkij Art Director Krisda Chamchuen Photographer Remix Studio Bangkok/Nok Pipattungkul Illustrator Anuchai Secharunputong Producer Chainarong Watanathanakun Entered By EURO RSCG BANGKOK A06/131 THAILAND HOUSEHOLD: OTHER CAMPAIGN Title FROG Advertiser RECKITT BENCKISER Product SHIELDTOX NATURGARD INSECT REPELLENT Advertising Agency, City EURO RSCG BANGKOK Executive Creative Director Asawin Phanichwatana Creative Director Asawin Phanichwatana/Sittichai Okkararojkij Copywriter Sitthichai Okkararojkij Art Director Krisda Chamchuen Photographer Remix Studio Bangkok/Nok Pipattungkul Illustrator Anuchai Secharunputong Producer Chainarong Watanathanakun Entered By EURO RSCG BANGKOK A10/085 OTC PHARMACY CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer

ARGENTINA MATCH BAYER TABCIN COUGH MEDICINE Y&R BUENOS AIRES M. Mercado D. Tuya/D. Rial/M. Goldberg/D. Oliveira J. I. Galardi G. Fernandez El Negro Pizzorno

Account Supervisor Advertiser’s Supervisor Account Manager Planner Entered By

L. De Rosa P. Corona E. Slosse V. Fantauzzo Y&R BUENOS AIRES

A10/086 OTC PHARMACY CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Account Supervisor Advertiser’s Supervisor Account Manager Planner Entered By

ARGENTINA

A10/087 OTC PHARMACY CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Account Supervisor Advertiser’s Supervisor Account Manager Planner Agency Producer Entered By

ARGENTINA

ORCHESTRA BAYER TABCIN COUGH MEDICINE Y&R BUENOS AIRES M. Mercado D. Tuya/D. Rial/M. Goldberg/D. Oliveira J. I. Galardi G. Fernandez El Negro Pizzorno L. De Rosa P. Corona E. Slosse V. Fantauzzo Y&R BUENOS AIRES

SPEECH BAYER TABCIN COUGH MEDICINE Y&R BUENOS AIRES M. Mercado D.Tuya/D.Rial/M.Goldberg/D.Oliveira J. I. Galardi G. Fernandez El Negro Pizzorno L. De Rosa P. Corona E. Slosse V. Fantauzzo F. Costanza/D. Romanos/G. Cardozo Y&R BUENOS AIRES

A14/053 GERMANY OTHER VEHICLES, AUTO PRODUCTS & SERVICES CAMPAIGN Title PAINT BUCKET Advertiser VOLKSWAGEN NUTZFAHRZEUGE Product VOLKSWAGEN REAR ASSIST Advertising Agency, City GRABARZ & PARTNER Hamburg Executive Creative Director Ralf Heuel Creative Director Timm Weber/Goesta Diehl/Oliver Heidorn Copywriter Kerstin Correll Art Director Thomas Schmiegel Photographer Tom Mennemann C/O Christa Klubert Art Buyer Anna Simdon Account Supervisor Reinhard Patzschke/Stefanie Kirsch/ Jennifer Fabian Advertiser’s Supervisor Ramsis Moussa/Dr. Stefan Pfeiffer Entered By GRABARZ & PARTNER Hamburg

A14/054 GERMANY OTHER VEHICLES, AUTO PRODUCTS & SERVICES CAMPAIGN Title SCAFFOLDING Advertiser VOLKSWAGEN NUTZFAHRZEUGE Product VOLKSWAGEN REAR ASSIST Advertising Agency, City GRABARZ & PARTNER Hamburg Executive Creative Director Ralf Heuel Creative Director Timm Weber/Goesta Diehl/Oliver Heidorn Copywriter Kerstin Correll Art Director Thomas Schmiegel Photographer Tom Mennemann C/O Christa Klubert Art Buyer Anna Simdon Account Supervisor Reinhard Patzschke/Stefanie Kirsch/ Jennifer Fabian Advertiser’s Supervisor Ramsis Moussa/Dr. Stefan Pfeiffer Graphic Artist Milena Pfannkuche Entered By GRABARZ & PARTNER Hamburg A14/055 GERMANY OTHER VEHICLES, AUTO PRODUCTS & SERVICES CAMPAIGN Title RAKE Advertiser VOLKSWAGEN NUTZFAHRZEUGE Product VOLKSWAGEN REAR ASSIST Advertising Agency, City GRABARZ & PARTNER Hamburg Executive Creative Director Ralf Heuel Creative Director Timm Weber/Goesta Diehl/Oliver Heidorn Copywriter Kerstin Correll Art Director Thomas Schmiegel Photographer Tom Mennemann C/O Christa Klubert Art Buyer Anna Simdon Account Supervisor Reinhard Patzschke/Stefanie Kirsch/ Jennifer Fabian Advertiser’s Supervisor Ramsis Moussa/Dr. Stefan Pfeiffer Graphic Artist Milena Pfannkuche Entered By GRABARZ & PARTNER Hamburg A16/091 RETAIL STORES CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Photographer Account Supervisor Advertiser’s Supervisor Account Manager Planner Designer Entered By

UNITED ARAB EMIRATES

A16/092 RETAIL STORES CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director

UNITED ARAB EMIRATES

AIRHORN HARVEY NICHOLS DEPARTMENT STORE Y&R DUBAI Shahir Zag Shahir Zag/Komal Bedi Sohal Shahir Zag Komal Bedi Sohal/Shahir Zag James Day Sarah Locke Vino El Khatib Soulaf Tahtah Nadine Ghossoub Shahir Zag Y&R DUBAI

ALTITUDE SICKNESS PILLS HARVEY NICHOLS DEPARTMENT STORE Y&R DUBAI Shahir Zag Shahir Zag/Komal Bedi Sohal

THURSDAY, JUNE 23,2011

D5-AD:Layout 1 22/06/11 19:16 Page 58

A sexist poster. So what’s new? Well, besides a poster that can tell what sex you are, there are now posters that know what you’re looking at, what you’re wearing and where you’re standing. Touch screen posters with pages you can turn, posters you can look at and be in at the same time, posters you can even play tennis with. So visit the Clear Channel screens displayed in the Palais. See the very latest innovations in outdoor. Do really sexy work.

D5-57-75 Press Winners BAT+A:25•01 front 22/06/11 18:48 Page57

PRESS WINNERS 57 Copywriter Art Director Photographer Account Supervisor Advertiser’s Supervisor Account Manager Planner Designer Entered By

Shahir Zag Komal Bedi Sohal/Shahir Zag James Day Sarah Locke Vino El Khatib Soulaf Tahtah Nadine Ghossoub Shahir Zag Y&R DUBAI

A16/093 RETAIL STORES CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Photographer Account Supervisor Advertiser’s Supervisor Account Manager Planner Designer Entered By

UNITED ARAB EMIRATES

A16/094 RETAIL STORES CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Photographer Account Supervisor Advertiser’s Supervisor Account Manager Planner Entered By

UNITED ARAB EMIRATES

A16/095 RETAIL STORES CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Photographer Account Supervisor Advertiser’s Supervisor Account Manager Planner Entered By

UNITED ARAB EMIRATES

DEFIBRILLATOR HARVEY NICHOLS DEPARTMENT STORE Y&R DUBAI Shahir Zag Shahir Zag/Komal Bedi Sohal Shahir Zag Komal Bedi Sohal/Shahir Zag James Day Sarah Locke Vino El Khatib Soulaf Tahtah Nadine Ghossoub Shahir Zag Y&R DUBAI

LIPSTICK STAIN REMOVER HARVEY NICHOLS DEPARTMENT STORE Y&R DUBAI Shahir Zag Shahir Zag/Komal Bedi Sohal Shahir Zag Komal Bedi Sohal/Shahir Zag James Day Sarah Locke Vino El Khatib Soulaf Tahtah Nadine Ghossoub Y&R DUBAI

SMELLING SALTS HARVEY NICHOLS DEPARTMENT STORE Y&R DUBAI Shahir Zag Shahir Zag/Komal Bedi Sohal Shahir Zag Komal Bedi Sohal/Shahir Zag James Day Sarah Locke Vino El Khatib Soulaf Tahtah Nadine Ghossoub Y&R DUBAI

A16/096 RETAIL STORES CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Photographer Account Supervisor Advertiser’s Supervisor Account Manager Planner Other Credits Entered By

UNITED ARAB EMIRATES

A16/097 RETAIL STORES CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Photographer Account Supervisor Advertiser’s Supervisor Account Manager Planner Entered By

UNITED ARAB EMIRATES

PERSONALIZED TOWELS HARVEY NICHOLS DEPARTMENT STORE Y&R DUBAI Shahir Zag Shahir Zag/Komal Bedi Sohal Shahir Zag Komal Bedi Sohal/Shahir Zag James Day Sarah Locke Vino El Khatib Soulaf Tahtah Nadine Ghossoub Designer: Shahir Zag Y&R DUBAI

LITTLE BLACK BOOK HARVEY NICHOLS DEPARTMENT STORE Y&R DUBAI Shahir Zag Shahir Zag/Komal Bedi Sohal Shahir Zag Komal Bedi Sohal/Shahir Zag James Day Sarah Locke Vino El Khatib Soulaf Tahtah Nadine Ghossoub Y&R DUBAI

A19/152 MALAYSIA ENTERTAINMENT & LEISURE CAMPAIGN Title JET FIGHTER Advertiser MATTEL Product PICTIONARY Advertising Agency, City OGILVY MALAYSIA Kuala Lumpur Chief Creative Officer Gavin Simpson Executive Creative Director Gavin Simpson Creative Director Tan Chee Keong Copywriter Adam Chan/Donevan Chew Art Director Yee Wai Khuen/Tan Chee Keong/Gavin Simpson Photographer Studio DL Illustrator Milx Typographer Lian Ee Wern Account Supervisor Amy Yep/Joanne Lee Account Manager Sharon Khor Entered By OGILVY MALAYSIA Kuala Lumpur A19/153 MALAYSIA ENTERTAINMENT & LEISURE CAMPAIGN Title WRESTLER Advertiser MATTEL Product PICTIONARY Advertising Agency, City OGILVY MALAYSIA Kuala Lumpur Chief Creative Officer Gavin Simpson Executive Creative Director Gavin Simpson Creative Director Tan Chee Keong Copywriter Adam Chan/Donevan Chew

Art Director Photographer Illustrator Typographer Account Supervisor Account Manager Entered By

Yee Wai Khuen/Tan Chee Keong/Gavin Simpson Studio DL Yee Wai Khuen Lian Ee Wern Amy Yep/Joanne Lee Sharon Khor OGILVY MALAYSIA Kuala Lumpur

A19/154 MALAYSIA ENTERTAINMENT & LEISURE CAMPAIGN Title T-REX Advertiser MATTEL Product PICTIONARY Advertising Agency, City OGILVY MALAYSIA Kuala Lumpur Chief Creative Officer Gavin Simpson Executive Creative Director Gavin Simpson Creative Director Tan Chee Keong Copywriter Adam Chan/Donevan Chew Art Director Yee Wai Khuen/Tan Chee Keong/Gavin Simpson Photographer Studio DL Illustrator Milx Typographer Lian Ee Wern Account Supervisor Amy Yep/Joanne Lee Account Manager Sharon Khor Entered By OGILVY MALAYSIA Kuala Lumpur A20/277 BRAZIL PUBLICATIONS & MEDIA CAMPAIGN Title JIMI HENDRIX Advertiser BILLBOARD Product MAGAZINE Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Marcello Serpa Creative Director Luiz Sanches Copywriter Andre Kassu Art Director Marcos Medeiros Illustrator Marcos Medeiros Advertiser’s Supervisor Filipe Bartholomeu Account Manager Antonio Camarotti Entered By ALMAPBBDO São Paulo A20/278 BRAZIL PUBLICATIONS & MEDIA CAMPAIGN Title IRON MAIDEN Advertiser BILLBOARD Product MAGAZINE Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Marcello Serpa Creative Director Luiz Sanches Copywriter Andre Kassu Art Director Marcos Medeiros Illustrator Marcos Medeiros Advertiser’s Supervisor Filipe Bartholomeu Account Manager Antonio Camarotti Entered By ALMAPBBDO São Paulo A20/279 BRAZIL PUBLICATIONS & MEDIA CAMPAIGN Title LADY GAGA Advertiser BILLBOARD Product MAGAZINE Advertising Agency, City ALMAPBBDO São Paulo

THURSDAY, JUNE 23,2011

D5-57-75 Press Winners BAT+A:25•01 front 22/06/11 18:48 Page58

58 PRESS WINNERS Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Illustrator Advertiser’s Supervisor Account Manager Entered By

Marcello Serpa Marcello Serpa Luiz Sanches Andre Kassu Marcos Medeiros Marcos Medeiros Filipe Bartholomeu Antonio Camarotti ALMAPBBDO São Paulo

A20/280 BRAZIL PUBLICATIONS & MEDIA CAMPAIGN Title MADONNA Advertiser BILLBOARD Product MAGAZINE Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Marcello Serpa Creative Director Luiz Sanches Copywriter Andre Kassu Art Director Marcos Medeiros Illustrator Marcos Medeiros Advertiser’s Supervisor Filipe Bartholomeu Account Manager Antonio Camarotti Entered By ALMAPBBDO São Paulo A20/281 BRAZIL PUBLICATIONS & MEDIA CAMPAIGN Title MICHAEL JACKSON Advertiser BILLBOARD Product MAGAZINE Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Marcello Serpa Creative Director Luiz Sanches Copywriter Andre Kassu Art Director Marcos Medeiros Illustrator Marcos Medeiros Advertiser’s Supervisor Filipe Bartholomeu Account Manager Antonio Camarotti Entered By ALMAPBBDO São Paulo A28/078 ARGENTINA PUBLIC HEALTH & SAFETY CAMPAIGN Title SWING Advertiser VOLKSWAGEN Product RESPONSIBLE DRIVING Advertising Agency, City DDB ARGENTINA Buenos Aires Executive Creative Director Hernán Jáuregui/Pablo Batlle Creative Director Fernando Tchechenistky/Lisandro Grandal Copywriter Emilio Yacón Art Director Alejandro Hara Account Manager Cecilia King Entered By DDB ARGENTINA Buenos Aires A28/079 ARGENTINA PUBLIC HEALTH & SAFETY CAMPAIGN Title STAIRS Advertiser VOLKSWAGEN Product RESPONSIBLE DRIVING Advertising Agency, City DDB ARGENTINA Buenos Aires Executive Creative Director Hernán Jáuregui/Pablo Batlle Creative Director Fernando Tchechenistky/Lisandro Grandal Copywriter Emilio Yacón Art Director Alejandro Hara Account Manager Cecilia King Entered By DDB ARGENTINA Buenos Aires A28/080 ARGENTINA PUBLIC HEALTH & SAFETY CAMPAIGN Title POOL Advertiser VOLKSWAGEN Product RESPONSIBLE DRIVING Advertising Agency, City DDB ARGENTINA Buenos Aires Executive Creative Director Hernán Jáuregui/Pablo Batlle Creative Director Fernando Tchechenistky/Lisandro Grandal Copywriter Emilio Yacón Art Director Alejandro Hara Account Manager Cecilia King Entered By DDB ARGENTINA Buenos Aires A30/129 HONG KONG FUNDRAISING & APPEALS CAMPAIGN Title MELT Advertiser GREENPEACE Product CAR FREE DAY Advertising Agency, City LEO BURNETT Hong Kong

THURSDAY, JUNE 23,2011

Executive Creative Director Creative Director Copywriter Art Director Illustrator Account Supervisor Advertiser’s Supervisor Entered By

Connie Lo Brian Ma/Alfred Wong/Wen Louie Alfred Wong/Joey Chung/Wen Louie Brian Ma/Nicky Sun/Kenny Ip Matt Johnstone Sherona Mak Fanny Lee LEO BURNETT Hong Kong

A30/130 HONG KONG FUNDRAISING & APPEALS CAMPAIGN Title DROUGHT Advertiser GREENPEACE Product CAR FREE DAY Advertising Agency, City LEO BURNETT Hong Kong Executive Creative Director Connie Lo Creative Director Brian Ma/Alfred Wong/Wen Louie Copywriter Alfred Wong/Joey Chung/Wen Louie Art Director Brian Ma/Nicky Sun/Kenny Ip Illustrator Matt Johnstone Account Supervisor Sherona Mak Advertiser’s Supervisor Fanny Lee Entered By LEO BURNETT Hong Kong A30/131 HONG KONG FUNDRAISING & APPEALS CAMPAIGN Title FLOOD Advertiser GREENPEACE Product CAR FREE DAY Advertising Agency, City LEO BURNETT Hong Kong Executive Creative Director Connie Lo Creative Director Brian Ma/Alfred Wong/Wen Louie Copywriter Alfred Wong/Joey Chung/Wen Louie Art Director Brian Ma/Nicky Sun/Kenny Ip Illustrator Matt Johnstone Account Supervisor Sherona Mak Advertiser’s Supervisor Fanny Lee Entered By LEO BURNETT Hong Kong B02/248 ART DIRECTION Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Illustrator Account Supervisor Production House Producer Entered By B03/051 ILLUSTRATION CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Art Director Illustrator Account Manager Entered By B03/052 ILLUSTRATION CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Art Director Illustrator Account Manager Entered By

CHINA HEAVEN AND HELL SAMSONITE SUITCASES JWT SHANGHAI Yang Yeo/Elvis Chau Hattie Cheng/Rojana Chuasakul Marc Wong Hattie Cheng/Rojana Chuasakul/Haoxi Lv/ Danny Li/Surachai Puthikulangkura Surachai Puthikulangkura/ Supachai U-Rairat (Illusion) Sophia Ng/Lily Zheng Illusion anotai Panmongkol/Somsak Pairew (Illusion) JWT SHANGHAI GERMANY BROWN BEAR BUND ENVIRONMENTAL AWARENESS SCHOLZ & FRIENDS BERLIN Martin Pross Matthias Spaetgens Florian Schwalme/Mathias Rebmann Ksenia Slavcheva/René Gebhardt/ Bjoern Kerspeckt Peppermill Berlin Christine Scharney/Susanne Kieck SCHOLZ & FRIENDS BERLIN GERMANY GREY SEAL BUND ENVIRONMENTAL AWARENESS SCHOLZ & FRIENDS BERLIN Martin Pross Matthias Spaetgens Florian Schwalme/Mathias Rebmann Ksenia Slavcheva/René Gebhardt/ Bjoern Kerspeckt Peppermill Berlin Christine Scharney/Susanne Kieck SCHOLZ & FRIENDS BERLIN

B03/053 ILLUSTRATION CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Art Director Illustrator Account Manager Graphics Entered By

GERMANY GORILLA BUND ENVIRONMENTAL AWARENESS SCHOLZ & FRIENDS BERLIN Martin Pross Matthias Spaetgens Florian Schwalme/Mathias Rebmann Ksenia Slavcheva/René Gebhardt/ Bjoern Kerspeckt Peppermill Berlin Christine Scharney/Susanne Kieck Sebastian Frese SCHOLZ & FRIENDS BERLIN

Silver Awards

A02/091 ARGENTINA SWEET FOODS & SNACKS CAMPAIGN Title CRASH Advertiser KRAFT FOODS Product HALLS XS Advertising Agency, City JWT ARGENTINA Buenos Aires Chief Creative Officer Gonzalo Vecino/Pablo Alvarez Travieso Executive Creative Director Gonzalo Vecino/Pablo Alvarez Travieso Creative Director Joaquin Ares Copywriter Guido Freiberg Art Director Juan Ignacio Peirano Illustrator Juan Pablo Zaramella Account Supervisor Teresita Bellesi Account Manager Vicotria Carrano Planner Mercedes Santesteban Entered By JWT ARGENTINA Buenos Aires A02/092 ARGENTINA SWEET FOODS & SNACKS CAMPAIGN Title SHOPPING Advertiser KRAFT FOODS Product HALLS XS Advertising Agency, City JWT ARGENTINA Buenos Aires Chief Creative Officer Gonzalo Vecino/Pablo Alvarez Travieso Executive Creative Director Gonzalo Vecino/Pablo Alvarez Travieso Creative Director Joaquin Ares Copywriter Guido Freiberg Art Director Juan Ignacio Peirano Illustrator Juan Pablo Zaramella Account Supervisor Teresita Bellesi Account Manager Vicotria Carrano Planner Mercedes Santesteban Entered By JWT ARGENTINA Buenos Aires A02/093 ARGENTINA SWEET FOODS & SNACKS CAMPAIGN Title BOYFRIEND Advertiser KRAFT FOODS Product HALLS XS Advertising Agency, City JWT ARGENTINA Buenos Aires Chief Creative Officer Gonzalo Vecino/Pablo Alvarez Travieso Executive Creative Director Gonzalo Vecino/Pablo Alvarez Travieso Creative Director Joaquin Ares Copywriter Guido Freiberg Art Director Juan Ignacio Peirano Illustrator Juan Pablo Zaramella Account Supervisor Teresita Bellesi Account Manager Vicotria Carrano Planner Mercedes Santesteban Entered By JWT ARGENTINA Buenos Aires A04/015 THAILAND NON-ALCOHOLIC DRINKS CAMPAIGN Title BOSS Advertiser OISHI GROUP Product OISHI BLACK TEA LEMON Advertising Agency, City Y&R THAILAND Bangkok Chief Creative Officer Trong Tantivejakul/Marcus Rebeschini Executive Creative Director Jon Chalermwong Copywriter Ekapol Srisuntornpinit/Trong Tantivejakul Art Director Thirayu Taninpong/Jon Chalermwong/ Marcus Rebeschini Photographer Anuchai Secharunputong Account Manager Tida Vibulvanich/Ratanawadee Lertviriyavanich/ Darunrat Vasanachitt Planner Patcharin Tanchaiekkul Retoucher Raul Pardo Entered By Y&R THAILAND Bangkok

D5-57-75 Press Winners BAT+A:25•01 front 22/06/11 18:48 Page59

PRESS WINNERS 59 A04/016 THAILAND NON-ALCOHOLIC DRINKS CAMPAIGN Title OWNER Advertiser OISHI GROUP Product OISHI BLACK TEA LEMON Advertising Agency, City Y&R THAILAND Bangkok Chief Creative Officer Trong Tantivejakul/Marcus Rebeschini Executive Creative Director Jon Chalermwong Copywriter Ekapol Srisuntornpinit/Trong Tantivejakul Art Director Thirayu Taninpong/Jon Chalermwong/ Marcus Rebeschini Photographer Anuchai Secharunputong Account Manager Tida Vibulvanich/Ratanawadee Lertviriyavanich/ Darunrat Vasanachitt Planner Patcharin Tanchaiekkul Retoucher Raul Pardo/Designer: Somjai Satjatham Entered By Y&R THAILAND Bangkok A04/033 ARGENTINA NON-ALCOHOLIC DRINKS CAMPAIGN Title JUMP Advertiser DEL CARMEN Product JUGO CITRIC Advertising Agency, City DRAFTFCB BUENOS AIRES Executive Creative Director Javier Campopiano Creative Director Lulo Calió Copywriter Claudio Brutto Art Director Lulo Calió/Martín Stuart Illustrator Cristian Turdera Account Supervisor Karen Goldstein 3D T3rcera Entered By DRAFTFCB BUENOS AIRES A04/034 ARGENTINA NON-ALCOHOLIC DRINKS CAMPAIGN Title TUNNEL Advertiser DEL CARMEN Product JUGO CITRIC Advertising Agency, City DRAFTFCB BUENOS AIRES Executive Creative Director Javier Campopiano Creative Director Lulo Calió Copywriter Claudio Brutto Art Director Lulo Calió/Martín Stuart Illustrator Cristian Turdera Account Supervisor Karen Goldstein 3D T3rcera/Digital Retoucher: Diego Huesca Entered By DRAFTFCB BUENOS AIRES A04/035 ARGENTINA NON-ALCOHOLIC DRINKS CAMPAIGN Title BALLOON Advertiser DEL CARMEN Product JUGO CITRIC Advertising Agency, City DRAFTFCB BUENOS AIRES Executive Creative Director Javier Campopiano Creative Director Lulo Calió Copywriter Claudio Brutto Art Director Lulo Calió/Martín Stuart Illustrator Cristian Turdera 3D T3rcera/Digital Retoucher: Diego Huesca Entered By DRAFTFCB BUENOS AIRES

A05/033 POLAND HOUSEHOLD: CLEANING PRODUCTS CAMPAIGN Title BUCKET 1 Advertiser RECKITT BENCKISER Product AIR WICK Advertising Agency, City EURO RSCG WARSAW Chief Creative Officer Jacek Szulecki Copywriter Magdalena Banasik Art Director Rafal Rys Photographer Pawel Fabjanski Art Buyer Magdalena Matuszewska Entered By EURO RSCG WARSAW A05/034 POLAND HOUSEHOLD: CLEANING PRODUCTS CAMPAIGN Title BUCKET 2 Advertiser RECKITT BENCKISER Product AIR WICK Advertising Agency, City EURO RSCG WARSAW Chief Creative Officer Jacek Szulecki Copywriter Magda Banasik Art Director Rafal Rys Photographer Pawel Fabjanski Art Buyer Magdalena Matuszewska Entered By EURO RSCG WARSAW A08/001 COSMETICS & BEAUTY Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Art Buyer Account Supervisor Account Manager Entered By

SOUTH AFRICA

A08/084 COSMETICS & BEAUTY Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Account Supervisor Advertiser’s Supervisor

BRAZIL

Account Manager Planner Entered By A09/010 TOILETRIES Title Advertiser Product

CAN YARDLEY OATMEAL SPOT CLEAR BESTER BURKE SLINGERS Cape Town Stephen Burke Wallace Seggie Oskar Petty Tim Jones/Oskar Petty Nina Harle Shirley Bester Michele Peterson BESTER BURKE SLINGERS Cape Town

AGES PROCTER & GAMBLE OLAY F/NAZCA SAATCHI & SAATCHI São Paulo Fabio Fernandes Fabio Fernandes/Eduardo Lima André Faria Keka Morelle André Gustavo Juliana Azevedo/Juliana Moretti/ Daniela Rodrigues Patricia Bulhões/Andrea Almeida Fernand Alphen/Thiago Bersou F/NAZCA SAATCHI & SAATCHI São Paulo SWITZERLAND SEE YOU LATER KIMBERLY-CLARK HAKLE

Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Typographer Account Supervisor Entered By

JWT+H+F Zurich Remy Fabrikant Grischa Rubinick Mathias Bart Roger Dobmann David Guntern Vanessa Lehmann-Spalleck JWT+H+F Zurich

A09/042 TOILETRIES CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Illustrator Entered By

CHILE

A09/043 TOILETRIES CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Illustrator Entered By

CHILE

A09/044 TOILETRIES CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Illustrator Entered By

CHILE

A10/072 OTC PHARMACY Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Typographer Account Supervisor Post Production Entered By

ITALY

CHURCH COLGATE FLUORIDE TOOTHPASTE PROLAM Y&R Tony Sarroca/Alvaro Becker/Francisco Cavada Fabrizio Baracco Fabrizio Baracco/Jaime Cerda Andres Echeverria/Cristian Costa Carburadores PROLAM Y&R

POOL COLGATE FLUORIDE TOOTHPASTE PROLAM Y&R Tony Sarroca/Alvaro Becker/Francisco Cavada Fabrizio Baracco Fabrizio Baracco/Jaime Cerda Andres Echeverria/Cristian Costa Carburadores PROLAM Y&R

OPERA COLGATE TOOTHPASTE PROLAM Y&R Tony Sarroca/Alvaro Becker/Francisco Cavada Fabrizio Baracco Fabrizio Baracco/Jaime Cerda Andres Echeverria/Cristian Costa Carburadores PROLAM Y&R

CLUB CRASHER SSL HEALTHCARE ITALY DUREX LUBRICANT McCANN ERICKSON ITALIA Milan Milka Pogliani Marco Cremona Gaetano Del Pizzo Marco Cremona Gaetano Del Pizzo Vincent Dixon Marco Zilioli Cristina Agazzi Kilato Studio McCANN ERICKSON ITALIA Milan

THURSDAY, JUNE 23,2011

D5-57-75 Press Winners BAT+A:25•01 front 22/06/11 18:49 Page60

60 PRESS WINNERS A10/156 OTC PHARMACY CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Account Manager Entered By

CHILE

A10/157 OTC PHARMACY CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Account Manager Entered By

CHILE

A10/158 OTC PHARMACY CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Account Manager Entered By

CHILE

A10/161 OTC PHARMACY CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director

BRAZIL

Copywriter Art Director Photographer Illustrator Account Supervisor Advertiser’s Supervisor Account Manager Planner Media Team Entered By A10/163 OTC PHARMACY CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Photographer Illustrator Account Supervisor Advertiser’s Supervisor Account Manager Planner Media Team Entered By

THURSDAY, JUNE 23,2011

HERO-FRAN LABORATORIO CHILE KITADOL PROLAM Y&R Tony Sarroca/Alvaro Becker/Francisco Cavada Max Konig Tomas Cisternas Pablo Urrutia/Fabrizio Capraro Patricio Pescetto Francisco Cardemil PROLAM Y&R

HERO-MARCE LABORATORIO CHILE KITADOL PROLAM Y&R Tony Sarroca/Alvaro Becker/Francisco Cavada Max Konig Tomas Cisternas Pablo Urrutia/Fabrizio Capraro Patricio Pescetto Francisco Cardemil PROLAM Y&R

HERO-SARA LABORATORIO CHILE KITADOL PROLAM Y&R Tony Sarroca/Alvaro Becker/Francisco Cavada Max Konig Tomas Cisternas Pablo Urrutia/Fabrizio Capraro Patricio Pescetto Francisco Cardemil PROLAM Y&R

DOG BAYER SUPRADYN VITAMINS JWT BRAZIL São Paulo Mario D’ Andrea Mario D’ Andrea/Roberto Fernandez/ Andrea Siqueira Gabriel Sotero Silvio Medeiros Régis Fernandez Silvio Medeiros Rodrigo Toledo/Rafael Ferreira/Camila Curi Mark Wormser/Fabiana Silva Rodrigo Toledo Ken Fujioka/Newton Nagumo/ Barbara Bernardes Ezra Geld/David Ralitera JWT BRAZIL São Paulo BRAZIL LUGGAGE BAYER SUPRADYN VITAMINS JWT BRAZIL São Paulo Mario D’ Andrea Mario D’ Andrea/Roberto Fernandez/ Andrea Siqueira Gabriel Sotero Silvio Medeiros Régis Fernandez Silvio Medeiros Rodrigo Toledo/Rafael Ferreira/Camila Curi Mark Wormser/Fabiana Silva Rodrigo Toledo Ken Fujioka/Newton Nagumo/ Barbara Bernardes Ezra Geld/David Ralitera JWT BRAZIL São Paulo

A11/090 SPAIN CLOTHING, FOOTWEAR & ACCESSORIES CAMPAIGN Title ROCK STAR Advertiser NOMAD SKATEBOARDS Product SPORTING GOODS Advertising Agency, City LEO BURNETT IBERIA Madrid Executive Creative Director Chacho Puebla Creative Director Juan Sevilla/Juan Christmann Copywriter Juan Christmann Art Director Juan Sevilla/Paco Lopez Photographer Javier Tles Art Buyer Pablo Soria Account Supervisor Asier Garcia Barroso Account Manager Berta Cilla Entered By LEO BURNETT IBERIA Madrid A11/091 SPAIN CLOTHING, FOOTWEAR & ACCESSORIES CAMPAIGN Title HUGH HEFNER Advertiser NOMAD SKATEBOARDS Product SPORTING GOODS Advertising Agency, City LEO BURNETT IBERIA Madrid Executive Creative Director Chacho Puebla Creative Director Juan Sevilla/Juan Christmann Copywriter Juan Christmann Art Director Juan Sevilla/Paco Lopez Photographer Javier Tles Art Buyer Pablo Soria Account Supervisor Asier Garcia Barroso Account Manager Berta Cilla Entered By LEO BURNETT IBERIA Madrid A11/092 SPAIN CLOTHING, FOOTWEAR & ACCESSORIES CAMPAIGN Title STRIKER Advertiser NOMAD SKATEBOARDS Product SPORTING GOODS Advertising Agency, City LEO BURNETT IBERIA Madrid Executive Creative Director Chacho Puebla Creative Director Juan Sevilla/Juan Christmann Copywriter Juan Christmann Art Director Juan Sevilla/Paco Lopez Photographer Javier Tles Art Buyer Pablo Soria Account Supervisor Asier Garcia Barroso Account Manager Berta Cilla Entered By LEO BURNETT IBERIA Madrid A12/075 MISCELLANEOUS CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Illustrator Entered By

COLOMBIA

A12/076 MISCELLANEOUS CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Illustrator Entered By

COLOMBIA

A12/077 MISCELLANEOUS CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director

COLOMBIA

DON QUIJOTE ASSENDA OFIXPRES HIGHLIGHTER Y&R COLOMBIA Bogotá Mauricio Rocha Victor Osorio/Tito Chamorro Juan Camilo Valdivieso/Oscar Muñoz Juan Camilo Valdivieso/Andres Celis Oscar Muñoz/Sebastian Otoya Juan Fernando Sierra Y&R COLOMBIA Bogotá

LE PETIT PRINCE ASSENDA OFIXPRES HIGHLIGHTER Y&R COLOMBIA Bogotá Mauricio Rocha Victor Osorio/Tito Chamorro Juan Camilo Valdivieso/Oscar Muñoz Juan Camilo Valdivieso/Andres Celis Oscar Muñoz/Sebastian Otoya Juan Fernando Sierra Y&R COLOMBIA Bogotá

MOBY DICK ASSENDA OFIXPRES HIGHLIGHTER Y&R COLOMBIA Bogotá Mauricio Rocha Victor Osorio/Tito Chamorro Juan Camilo Valdivieso/Oscar Muñoz

Copywriter Art Director Illustrator Entered By

Juan Camilo Valdivieso/Andres Celis Oscar Muñoz/Sebastian Otoya Juan Fernando Sierra Y&R COLOMBIA Bogotá

A13/221 CARS CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Illustrator Account Supervisor

SPAIN

Account Manager Entered By A13/222 CARS CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Illustrator Account Supervisor Account Manager Entered By A13/223 CARS CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Illustrator Account Supervisor Account Manager Entered By A13/224 CARS CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Illustrator Account Supervisor Account Manager Entered By A13/225 CARS CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Illustrator Account Supervisor Account Manager Entered By

CHAIR FIAT FIAT 500 LEO BURNETT IBERIA Madrid Chacho Puebla Francisco Cassis/Sergio Lobo Hernán Ramos/Francisco Cassis Bruno Nakano/Sergio Lobo Bruno Nakano Ricardo Del Campo/Elisabetta Lerbini/ Felipe Garcia Bárbara Giganto LEO BURNETT IBERIA Madrid SPAIN HORSE FIAT FIAT 500 LEO BURNETT IBERIA Madrid Chacho Puebla Francisco Cassis/Sergio Lobo Hernán Ramos/Francisco Cassis Bruno Nakano/Sergio Lobo Bruno Nakano Ricardo Del Campo/Elisabetta Lerbini/ Felipe Garcia Bárbara Giganto LEO BURNETT IBERIA Madrid SPAIN APPLE FIAT FIAT 500 LEO BURNETT IBERIA Madrid Chacho Puebla Francisco Cassis/Sergio Lobo Hernán Ramos/Francisco Cassis Bruno Nakano/Sergio Lobo Bruno Nakano Ricardo Del Campo/Elisabetta Lerbini/ Felipe Garcia Bárbara Giganto LEO BURNETT IBERIA Madrid SPAIN HEART FIAT FIAT 500 LEO BURNETT IBERIA Madrid Chacho Puebla Francisco Cassis/Sergio Lobo Hernán Ramos/Francisco Cassis Bruno Nakano/Sergio Lobo Bruno Nakano Ricardo Del Campo/Elisabetta Lerbini/ Felipe Garcia Bárbara Giganto LEO BURNETT IBERIA Madrid SPAIN BED FIAT FIAT 500 LEO BURNETT IBERIA Madrid Chacho Puebla Francisco Cassis/Sergio Lobo Hernán Ramos/Francisco Cassis Bruno Nakano/Sergio Lobo Bruno Nakano Ricardo Del Campo/Elisabetta Lerbini/ Felipe Garcia Bárbara Giganto LEO BURNETT IBERIA Madrid

D5-57-75 Press Winners BAT+A:25•01 front 22/06/11 18:49 Page61

PRESS WINNERS 61 A13/245 CARS Title Advertiser Product Advertising Agency, City Creative Director Copywriter Art Director Entered By

UNITED KINGDOM

A13/256 CARS CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Account Supervisor Advertiser’s Supervisor Entered By

BRAZIL

A13/257 CARS CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Account Supervisor Advertiser’s Supervisor Entered By

BRAZIL

A13/258 CARS CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Account Supervisor Advertiser’s Supervisor Entered By

BRAZIL

PASSPORT STAMPS LAND ROVER DEFENDER RAINEY KELLY CAMPBELL ROALFE/Y&R London Mark Roalfe/Graham Lang Phil Forster Tim Brookes RAINEY KELLY CAMPBELL ROALFE/Y&R London

CARDS VOLKSWAGEN TIGUAN ALMAPBBDO São Paulo Marcello Serpa Marcello Serpa Luiz Sanches Renato Simoes Bruno Prosperi Fernao Cosi Herlander Zola ALMAPBBDO São Paulo

BALLOON VOLKSWAGEN TIGUAN ALMAPBBDO São Paulo Marcello Serpa Marcello Serpa Luiz Sanches Renato Simoes Bruno Prosperi Fernao Cosi Herlander Zola ALMAPBBDO São Paulo

NAILS VOLKSWAGEN TIGUAN ALMAPBBDO São Paulo Marcello Serpa Marcello Serpa Luiz Sanches Renato Simoes Bruno Prosperi Fernao Cosi Herlander Zola ALMAPBBDO São Paulo

A14/131 BRAZIL OTHER VEHICLES, AUTO PRODUCTS & SERVICES CAMPAIGN Title GATE Advertiser FIAT Product FIAT AMBULANCE Advertising Agency, City LEO BURNETT BRASIL São Paulo Creative Director Ruy Lindenberg Copywriter Mário Cintra Art Director Renato Butori/Alexandre Pagano/ Henrique Del Lama Illustrator Vetor Zero Art Buyer Stella Crippa/Mauro Moura Account Supervisor Cintia Mourão/Raphael Pinho/ Daniela Ferreira/Pedro Lage Advertiser’s Supervisor C.belini/Lélio Ramos/João Ciaco/ Malú Antonio/Ana Brant Planner Tiago Lara Entered By LEO BURNETT BRASIL São Paulo A14/132 BRAZIL OTHER VEHICLES, AUTO PRODUCTS & SERVICES CAMPAIGN Title ICEBERG Advertiser FIAT Product FIAT AMBULANCE Advertising Agency, City LEO BURNETT BRASIL São Paulo Creative Director Ruy Lindenberg Copywriter Mário Cintra Art Director Renato Butori/Alexandre Pagano/ Henrique Del Lama Illustrator Vetor Zero Art Buyer Stella Crippa/Mauro Moura Account Supervisor Cintia Mourão/Daniela Ferreira/Pedro Lage Advertiser’s Supervisor C.belini/Lélio Ramos/João Ciaco/ Malú Antonio/Ana Brant Planner Tiago Lara Graphic Produce Zezinho Lima/Ricardo Sotelo Entered By LEO BURNETT BRASIL São Paulo A14/133 BRAZIL OTHER VEHICLES, AUTO PRODUCTS & SERVICES CAMPAIGN Title CANNON Advertiser FIAT Product FIAT AMBULANCE Advertising Agency, City LEO BURNETT BRASIL São Paulo Creative Director Ruy Lindenberg Copywriter Mario Cintra Art Director Renato Butori/Alexandre Pagano/ Henrique Del Lama Illustrator Vetor Zero Art Buyer Stella Crippa/Mauro Moura Account Supervisor Cintia Mourão/Raphael Pinho/ Daniela Ferreira/Pedro Lage Advertiser’s Supervisor C.Belini/Lélio Ramos/João Ciaco/ Malú Antonio/Ana Brant Planner Tiago Lara Entered By LEO BURNETT BRASIL São Paulo

A14/115 BRAZIL OTHER VEHICLES, AUTO PRODUCTS & SERVICES CAMPAIGN Title TEACHER Advertiser KIA MOTORS Product AIR CONDITIONER DUAL ZONE Advertising Agency, City MOMA PROPAGANDA Sao Paulo Chief Creative Officer Rodolfo Sampaio Executive Creative Director Rodolfo Sampaio Creative Director Rodolfo Sampaio Copywriter Adriano Matos Art Director Marco Martins Illustrator Quanta Estudio Advertiser’s Supervisor Christiane Baptista Account Manager Marco Piza Entered By MOMA PROPAGANDA Sao Paulo

A14/148 BRAZIL OTHER VEHICLES, AUTO PRODUCTS & SERVICES CAMPAIGN Title PAPER Advertiser MAN Product VOLKSWAGEN TRUCKS Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Marcello Serpa Creative Director Luiz Sanches Copywriter Marcelo Nogueira Art Director Julio Andery Photographer Mario Daloia Account Supervisor Fernao Cosi Advertiser’s Supervisor Ricardo Barion Entered By ALMAPBBDO São Paulo

A14/116 BRAZIL OTHER VEHICLES, AUTO PRODUCTS & SERVICES CAMPAIGN Title PRINCESS Advertiser KIA MOTORS Product AIR CONDITIONER DUAL ZONE Advertising Agency, City MOMA PROPAGANDA Sao Paulo Chief Creative Officer Rodolfo Sampaio Executive Creative Director Rodolfo Sampaio Creative Director Rodolfo Sampaio Copywriter Adriano Matos Art Director Marco Martins Illustrator Quanta Estudio and Sattu Advertiser’s Supervisor Christiane Baptista Account Manager Marco Piza Entered By MOMA PROPAGANDA Sao Paulo

A14/149 BRAZIL OTHER VEHICLES, AUTO PRODUCTS & SERVICES CAMPAIGN Title ROLL OF ALUMINIUM Advertiser MAN Product VOLKSWAGEN TRUCKS Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Marcello Serpa Creative Director Luiz Sanches Copywriter Marcelo Nogueira Art Director Julio Andery Photographer Mario Daloia Account Supervisor Fernao Cosi Advertiser’s Supervisor Ricardo Barion Entered By ALMAPBBDO São Paulo

A14/150 BRAZIL OTHER VEHICLES, AUTO PRODUCTS & SERVICES CAMPAIGN Title PVC PLASTIC Advertiser MAN Product VOLKSWAGEN TRUCKS Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Marcello Serpa Creative Director Luiz Sanches Copywriter Marcelo Nogueira Art Director Julio Andery Photographer Mario Daloia Account Supervisor Fernao Cosi Advertiser’s Supervisor Ricardo Barion Entered By ALMAPBBDO São Paulo A14/151 BRAZIL OTHER VEHICLES, AUTO PRODUCTS & SERVICES CAMPAIGN Title PLASTIC BAG Advertiser MAN Product VOLKSWAGEN TRUCKS Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Marcello Serpa Creative Director Luiz Sanches Copywriter Marcelo Nogueira Art Director Julio Andery Photographer Mario Daloia Account Supervisor Fernao Cosi Advertiser’s Supervisor Ricardo Barion Entered By ALMAPBBDO São Paulo A15/042 ARGENTINA HOME ELECTRONICS & AUDIO-VISUAL CAMPAIGN Title EINSTEIN Advertiser SONY Product CYBER-SHOT Advertising Agency, City DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires Executive Creative Director Maxi Itzkoff/Mariano Serkin Creative Director Diego Medvedocky/Ignacio Ferioli Copywriter Diego Medvedocky Art Director Ignacio Ferioli/Mariano Espagnol Photographer Marcelo Burgos Account Supervisor Reinier Suarez/Ana Bogni/Josefina Tuzinkevicz Advertiser’s Supervisor Kim Allard/Takashi Ashida Account Manager Joseph Baide Entered By DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires A15/043 ARGENTINA HOME ELECTRONICS & AUDIO-VISUAL CAMPAIGN Title MARILYN Advertiser SONY Product CYBER-SHOT Advertising Agency, City DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires Executive Creative Director Maxi Itzkoff/Mariano Serkin Creative Director Diego Medvedocky/Ignacio Ferioli Copywriter Diego Medvedocky Art Director Ignacio Ferioli/Mariano Espagnol Photographer Marcelo Burgos Account Supervisor Reinier Suarez/Ana Bogni/Josefina Tuzinkevicz Advertiser’s Supervisor Kim Allard/Takashi Ashida Account Manager Joseph Baide Entered By DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires A15/087 INDIA HOME ELECTRONICS & AUDIO-VISUAL CAMPAIGN Title CITY Advertiser ONIDA Product ONIDA i21 MOBILE Advertising Agency, City McCANN WORLDGROUP Mumbai Chief Creative Officer Prasoon Joshi Executive Creative Director Prasoon Joshi Creative Director Rahul Mathew/Akshay Kapnadak/ Talha Bin Mohsin/Mahesh Parab Copywriter Talha Bin Mohsin/Vilsen Gonsalves/ Mithila Desai/Sreenath Pillai Art Director Mahesh Parab/Mukesh Jadhav/Nitin Sawant Illustrator Nishikant Palande/Jayvant Tambare/ Nilesh Kore/Mukesh Jadhav Account Manager Parvathy Nair/Dhanwinder Singh Entered By McCANN WORLDGROUP Mumbai

THURSDAY, JUNE 23,2011

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62 PRESS WINNERS A15/088 INDIA HOME ELECTRONICS & AUDIO-VISUAL CAMPAIGN Title FOREST Advertiser ONIDA Product ONIDA i21 MOBILE Advertising Agency, City McCANN WORLDGROUP Mumbai Chief Creative Officer Prasoon Joshi Executive Creative Director Prasoon Joshi Creative Director Rahul Mathew/Akshay Kapnadak/ Talha Bin Mohsin/Mahesh Parab Copywriter Talha Bin Mohsin/Vilsen Gonsalves/ Mithila Desai/Sreenath Pillai Art Director Mahesh Parab/Mukesh Jadhav/Nitin Sawant Illustrator Nishikant Palande/Jayvant Tambare/ Nilesh Kore/Mukesh Jadhav Account Manager Parvathy Nair/Dhanwinder Singh Creative Coordinator Meraj Khan Entered By McCANN WORLDGROUP Mumbai

Executive Creative Director Creative Director Copywriter Art Director Photographer Entered By

A15/089 INDIA HOME ELECTRONICS & AUDIO-VISUAL CAMPAIGN Title SEA Advertiser ONIDA Product ONIDA i21 MOBILE Advertising Agency, City McCANN WORLDGROUP Mumbai Chief Creative Officer Prasoon Joshi Executive Creative Director Prasoon Joshi Creative Director Rahul Mathew/Akshay Kapnadak/ Talha Bin Mohsin/Mahesh Parab Copywriter Talha Bin Mohsin/Vilsen Gonsalves/ Mithila Desai/Sreenath Pillai Art Director Mahesh Parab/Mukesh Jadhav/Nitin Sawant Illustrator Nishikant Palande/Jayvant Tambare/ Nilesh Kore/Mukesh Jadhav Account Manager Parvathy Nair/Dhanwinder Singh Creative Coordinator Meraj Khan Entered By McCANN WORLDGROUP Mumbai

A21/043 PERU BANKING, INVESTMENT & INSURANCE CAMPAIGN Title MOSAIC Advertiser INTERBANK Product 3 MINUTE CAR LOANS Advertising Agency, City JWT LIMA Executive Creative Director Fernando Iyo/Javier Graña Copywriter Sergio Franco Tosso Art Director Eduardo Meza Photographer Andres Alfaro Illustrator Hermanos Merida Account Supervisor Lorena Garcia Advertiser’s Supervisor Michael Penny Entered By JWT LIMA

A18/064 SOUTH AFRICA TRAVEL, TRANSPORT & TOURISM Title REUNION Advertiser AVIS Product LUXURY CAR HIRE Advertising Agency, City IRELAND DAVENPORT Johannesburg Executive Creative Director John Davenport/Philip Ireland Creative Director John Davenport/Philip Ireland/Ros Ventress Copywriter Anthea Weber Art Director Lida Fourie Photographer Clive Stewart Entered By IRELAND DAVENPORT Johannesburg A18/090 SPAIN TRAVEL, TRANSPORT & TOURISM CAMPAIGN Title YELLOW Advertiser RENFE Product HIGH SPEED RAIL Advertising Agency, City SRA RUSHMORE Madrid Executive Creative Director César García Creative Director Paco Conde/Quito Leal Copywriter Paco Conde/Pablo Lucas Art Director Quito Leal Photographer Ramón Serrano Y Quito Leal Entered By SRA RUSHMORE Madrid A18/091 SPAIN TRAVEL, TRANSPORT & TOURISM CAMPAIGN Title BLUE Advertiser RENFE Product HIGH SPEED RAIL Advertising Agency, City SRA RUSHMORE Madrid Executive Creative Director César García Creative Director Paco Conde/Quito Leal Copywriter Paco Conde/Pablo Lucas Art Director Quito Leal Photographer Ramón Serrano Y Quito Leal Entered By SRA RUSHMORE Madrid A18/092 SPAIN TRAVEL, TRANSPORT & TOURISM CAMPAIGN Title GREY Advertiser RENFE Product HIGH SPEED RAIL Advertising Agency, City SRA RUSHMORE Madrid

THURSDAY, JUNE 23,2011

César García Paco Conde/Quito Leal Paco Conde/Pablo Lucas Quito Leal Ramón Serrano Y Quito Leal SRA RUSHMORE Madrid

A18/093 SPAIN TRAVEL, TRANSPORT & TOURISM CAMPAIGN Title GREEN Advertiser RENFE Product HIGH SPEED RAIL Advertising Agency, City SRA RUSHMORE Madrid Executive Creative Director César García Creative Director Paco Conde/Quito Leal Copywriter Paco Conde/Pablo Lucas Art Director Quito Leal Photographer Ramón Serrano Y Quito Leal Entered By SRA RUSHMORE Madrid

A21/044 PERU BANKING, INVESTMENT & INSURANCE CAMPAIGN Title RUG Advertiser INTERBANK Product 3 MINUTE CAR LOANS Advertising Agency, City JWT LIMA Executive Creative Director Fernando Iyo/Javier Graña Copywriter Sergio Franco Tosso Art Director Eduardo Meza Photographer Andres Alfaro Illustrator Jorge Caparó Account Supervisor Lorena Garcia Advertiser’s Supervisor Michael Penny Entered By JWT LIMA A21/045 PERU BANKING, INVESTMENT & INSURANCE CAMPAIGN Title POINTILLISM Advertiser INTERBANK Product 3 MINUTE CAR LOANS Advertising Agency, City JWT LIMA Executive Creative Director Fernando Iyo/Javier Graña Copywriter Sergio Franco Tosso Art Director Eduardo Meza Photographer Andres Alfaro Illustrator Jorge Luis Ramos Account Supervisor Lorena Garcia Advertiser’s Supervisor Michael Penny Entered By JWT LIMA A21/046 PERU BANKING, INVESTMENT & INSURANCE CAMPAIGN Title PAPER BALLS Advertiser INTERBANK Product 3 MINUTE CAR LOANS Advertising Agency, City JWT LIMA Executive Creative Director Fernando Iyo/Javier Graña Copywriter Sergio Franco Tosso Art Director Eduardo Meza Photographer Andres Alfaro Illustrator Jorge Luis Ramos Account Supervisor Lorena Garcia Advertiser’s Supervisor Michael Penny Entered By JWT LIMA A23/014 ADVERTISING & MEDIA Title Advertiser Product

GERMANY WERU - THE FINAL AD SCHOLZ & FRIENDS BERLIN ADVERTISING AGENCY

Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Art Director Entered By

SCHOLZ & FRIENDS BERLIN Martin Pross Matthias Spaetgens Jan Leube/Michael Winterhagen Wulf Rechtacek SCHOLZ & FRIENDS BERLIN

A26/159 BRAZIL COMMERCIAL PUBLIC SERVICES CAMPAIGN Title COINCIDENCE 1 Advertiser EPA Product SCHOOL OF ART AND DESIGN Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Marcello Serpa Creative Director Luiz Sanches Copywriter Pernil Art Director Andre Gola Account Supervisor Enrique Lipizyc Advertiser’s Supervisor Isabela Filippi Entered By ALMAPBBDO São Paulo A26/160 BRAZIL COMMERCIAL PUBLIC SERVICES CAMPAIGN Title COINCIDENCE 2 Advertiser EPA Product SCHOOL OF ART AND DESIGN Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Marcello Serpa Creative Director Luiz Sanches Copywriter Pernil Art Director Andre Gola Account Supervisor Enrique Lipizyc Advertiser’s Supervisor Isabela Filippi Entered By ALMAPBBDO São Paulo A26/161 BRAZIL COMMERCIAL PUBLIC SERVICES CAMPAIGN Title COINCIDENCE 3 Advertiser EPA Product SCHOOL OF ART AND DESIGN Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Marcello Serpa Creative Director Luiz Sanches Copywriter Pernil Art Director Andre Gola Account Supervisor Enrique Lipizyc Advertiser’s Supervisor Isabela Filippi Entered By ALMAPBBDO São Paulo A26/162 BRAZIL COMMERCIAL PUBLIC SERVICES CAMPAIGN Title COINCIDENCE 4 Advertiser EPA Product SCHOOL OF ART AND DESIGN Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Marcello Serpa Creative Director Luiz Sanches Copywriter Pernil Art Director Andre Gola Account Supervisor Enrique Lipizyc Advertiser’s Supervisor Isabela Filippi Entered By ALMAPBBDO São Paulo A27/072 UNITED ARAB EMIRATES CORPORATE IMAGE CAMPAIGN Title BOSAVI GIANT WOLLY RAT Advertiser LAND ROVER Product LAND ROVER Advertising Agency, City Y&R DUBAI Chief Creative Officer Shahir Zag Creative Director Shahir Zag/Kalpesh Patankar Copywriter Shahir Zag/Kalpesh Patankar Art Director Kalpesh Patankar/Shahir Zag Illustrator Jomy Varghese Account Supervisor Sarah Locke Advertiser’s Supervisor Jean Atik Account Manager Farid Hobeiche Planner Nadine Ghossoub Designer Kalpesh Patankar/Agency Producer Amin Soltani Entered By Y&R DUBAI

D5-57-75 Press Winners BAT+A:25•01 front 22/06/11 18:49 Page63

PRESS WINNERS 63 A27/073 UNITED ARAB EMIRATES CORPORATE IMAGE CAMPAIGN Title YAKLA SNOW LOTUS Advertiser LAND ROVER Product LAND ROVER Advertising Agency, City Y&R DUBAI Chief Creative Officer Shahir Zag Creative Director Shahir Zag/Kalpesh Patankar Copywriter Shahir Zag/Kalpesh Patankar Art Director Kalpesh Patankar/Shahir Zag Illustrator Jomy Varghese Account Supervisor Sarah Locke Advertiser’s Supervisor Jean Atik Account Manager Farid Hobeiche Planner Nadine Ghossoub Entered By Y&R DUBAI A27/074 UNITED ARAB EMIRATES CORPORATE IMAGE CAMPAIGN Title GIANT SOUTH AFRICAN EARTHWORM Advertiser LAND ROVER Product LAND ROVER Advertising Agency, City Y&R DUBAI Chief Creative Officer Shahir Zag Creative Director Shahir Zag/Kalpesh Patankar Copywriter Shahir Zag/Kalpesh Patankar Art Director Kalpesh Patankar/Shahir Zag Illustrator Jomy Varghese Account Supervisor Sarah Locke Advertiser’s Supervisor Jean Atik Account Manager Farid Hobeiche Planner Nadine Ghossoub Entered By Y&R DUBAI A27/075 UNITED ARAB EMIRATES CORPORATE IMAGE CAMPAIGN Title ELECTRIC EEL Advertiser LAND ROVER Product LAND ROVER Advertising Agency, City Y&R DUBAI Chief Creative Officer Shahir Zag Creative Director Shahir Zag/Kalpesh Patankar Copywriter Shahir Zag/Kalpesh Patankar Art Director Kalpesh Patankar/Shahir Zag Illustrator Jomy Varghese Account Supervisor Sarah Locke Advertiser’s Supervisor Jean Atik Account Manager Farid Hobeiche Planner Nadine Ghossoub Designer Kalpesh Patankar Entered By Y&R DUBAI A27/076 UNITED ARAB EMIRATES CORPORATE IMAGE CAMPAIGN Title LUMINOUS MILLIPEDE Advertiser LAND ROVER Product LAND ROVER Advertising Agency, City Y&R DUBAI Chief Creative Officer Shahir Zag Creative Director Shahir Zag/Kalpesh Patankar Copywriter Shahir Zag/Kalpesh Patankar Art Director Kalpesh Patankar/Shahir Zag Illustrator Jomy Varghese Account Supervisor Sarah Locke Advertiser’s Supervisor Jean Atik Account Manager Farid Hobeiche Planner Nadine Ghossoub Designer Kalpesh Patankar Entered By Y&R DUBAI A27/077 UNITED ARAB EMIRATES CORPORATE IMAGE CAMPAIGN Title SNOW MOUNTAIN GARLIC Advertiser LAND ROVER Product LAND ROVER Advertising Agency, City Y&R DUBAI Chief Creative Officer Shahir Zag Creative Director Shahir Zag/Kalpesh Patankar Copywriter Shahir Zag/Kalpesh Patankar Art Director Kalpesh Patankar/Shahir Zag Illustrator Jomy Varghese Account Supervisor Sarah Locke Advertiser’s Supervisor Jean Atik Account Manager Farid Hobeiche Planner Nadine Ghossoub Designer Kalpesh Patankar Entered By Y&R DUBAI

A29/190 SOUTH AFRICA PUBLIC AWARENESS MESSAGES CAMPAIGN Title WILD DOG Advertiser ENDANGERED WILDLIFE TRUST Product WILD DOG PROTECTION PROGRAMME Advertising Agency, City TBWA\HUNT\LASCARIS JOHANNESBURG Chief Creative Officer John Hunt Executive Creative Director Damon Stapleton Creative Director Adam Weber Copywriter Jared Osmond/Lizali Blom Art Director Lizali Blom Photographer Donated Images From Wildlife Photographers/Image Collections/Mari Keyter Typographer Lizali Blom Art Buyer Sharon Cvetkovski Account Supervisor Bridget Langley Account Manager Katiso Maarohanye Creative Group Head Miguel Nunes Entered By TBWA\HUNT\LASCARIS JOHANNESBURG A29/192 SOUTH AFRICA PUBLIC AWARENESS MESSAGES CAMPAIGN Title DUGONG Advertiser ENDANGERED WILDLIFE TRUST Product DUGONG PROTECTION PROGRAMME Advertising Agency, City TBWA\HUNT\LASCARIS JOHANNESBURG Chief Creative Officer John Hunt Executive Creative Director Damon Stapleton Creative Director Adam Weber Copywriter Jared Osmond/Lizali Blom Art Director Lizali Blom Photographer Donated Images From Wildlife Photographers/ Image Collections/Mari Keyter Typographer Lizali Blom Art Buyer Sharon Cvetkovski Account Supervisor Bridget Langley Account Manager Katiso Maarohanye Creative Group Head Miguel Nunes Entered By TBWA\HUNT\LASCARIS JOHANNESBURG A29/193 SOUTH AFRICA PUBLIC AWARENESS MESSAGES CAMPAIGN Title RIVERINE RABBIT Advertiser ENDANGERED WILDLIFE TRUST Product RIVERINE RABBIT PROTECTION PROGRAMME Advertising Agency, City TBWA\HUNT\LASCARIS JOHANNESBURG Chief Creative Officer John Hunt Executive Creative Director Damon Stapleton Creative Director Adam Weber Copywriter Jared Osmond/Lizali Blom Art Director Lizali Blom Photographer Donated Images From Wildlife Photographers/ Image Collections/Mari Keyter Typographer Lizali Blom Art Buyer Sharon Cvetkovski Account Supervisor Bridget Langley Account Manager Katiso Maarohanye Entered By TBWA\HUNT\LASCARIS JOHANNESBURG A30/047 FUNDRAISING & APPEALS Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Photographer Art Buyer Planner Entered By

CANADA

B01/046 COPYWRITING Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Typographer

AUSTRALIA

CHAIR RAISING THE ROOF HOMELESS CHARITY LEO BURNETT TORONTO Judy John Judy John/Lisa Greenberg Steve Persico Anthony Chelvanathan Frank Hodel Leila Courey Brent Nelsen/Ian Westworth LEO BURNETT TORONTO

FOUR HEADS ARNOTTS WAGON WHEELS GEORGE PATTERSON Y&R Sydney Julian Watt Julian Watt Alex Wadelton David Joubert David Joubert

Art Buyer Account Supervisor Advertiser’s Supervisor Account Manager Planner Entered By

Matthew Comensoli Emma Boyle Jessica Cribb Eleanor Rout Moensie Rossier GEORGE PATTERSON Y&R Sydney

B01/067 COPYWRITING CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Illustrator Art Buyer Account Supervisor Production Entered By

FRANCE

B01/069 COPYWRITING CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Illustrator Art Buyer Account Supervisor Production Entered By

FRANCE

B01/070 COPYWRITING CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Illustrator Art Buyer Account Supervisor Production Entered By

FRANCE

B01/071 COPYWRITING CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Illustrator Art Buyer Account Supervisor Production Entered By

FRANCE

B03/158 ILLUSTRATION CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Illustrator Account Supervisor Entered By

INDIA

HORROR CANAL + TV CHANNEL BETC EURO RSCG Paris Stéphane Xiberras Olivier Apers David Troquier/Gregory Ferembach David Troquier/Gregory Ferembach Les Graphiquants Isabelle Mocq/Stéphanie Giordano Raphael De Andreis Delphine Ghenassia/Annick Audoux BETC EURO RSCG Paris

PORN CANAL + TV CHANNEL BETC EURO RSCG Paris Stéphane Xiberras Olivier Apers David Troquier/Gregory Ferembach David Troquier/Gregory Ferembach Les Graphiquants Isabelle Mocq/Stéphanie Giordano Raphael De Andreis Delphine Ghenassia/Annick Audoux BETC EURO RSCG Paris

ANIMATED CANAL + TV CHANNEL BETC EURO RSCG Paris Stéphane Xiberras Olivier Apers David Troquier/Gregory Ferembach David Troquier/Gregory Ferembach Les Graphiquants Isabelle Mocq/Stéphanie Giordano Raphael De Andreis Delphine Ghenassia/Annick Audoux BETC EURO RSCG Paris

SHORT CANAL + TV CHANNEL BETC EURO RSCG Paris Stéphane Xiberras Olivier Apers David Troquier/Gregory Ferembach David Troquier/Gregory Ferembach Les Graphiquants Isabelle Mocq/Stéphanie Giordano Raphael De Andreis Delphine Ghenassia/Annick Audoux BETC EURO RSCG Paris

GUILLOTINE PERFETTI VAN MELLE, INDIA MENTOS SOUR MARBELS OGILVY & MATHER Mumbai Abhijit Avasthi/Rajiv Rao Anurag Agnihotri/Ashish Naik Anupama Sirsalewal/Anurag Agnihotri Ashish Naik Deelip Khomane Antara Suri OGILVY & MATHER Mumbai

THURSDAY, JUNE 23,2011

D5-57-75 Press Winners BAT+A:25•01 front 22/06/11 18:50 Page64

64 PRESS WINNERS B03/159 ILLUSTRATION CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Illustrator Account Supervisor Entered By

INDIA

B03/160 ILLUSTRATION CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Illustrator Account Supervisor Entered By

INDIA

B03/203 ILLUSTRATION Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director

CHINA

Illustrator Account Supervisor Production House Entered By

SNAKE PERFETTI VAN MELLE, INDIA MENTOS SOUR MARBELS OGILVY & MATHER Mumbai Abhijit Avasthi/Rajiv Rao Anurag Agnihotri/Ashish Naik Anupama Sirsalewal/Anurag Agnihotri Ashish Naik Deelip Khomane Antara Suri OGILVY & MATHER Mumbai

GUN PERFETTI VAN MELLE, INDIA MENTOS SOUR MARBELS OGILVY & MATHER Mumbai Abhijit Avasthi/Rajiv Rao Anurag Agnihotri/Ashish Naik Anupama Sirsalewal/Anurag Agnihotri Ashish Naik Deelip Khomane Antara Suri OGILVY & MATHER Mumbai

HEAVEN AND HELL SAMSONITE SUITCASES JWT SHANGHAI Yang Yeo/Elvis Chau Hattie Cheng/Rojana Chuasakul Marc Wong Hattie Cheng/Rojana Chuasakul/Haoxi Lv/ Danny Li/Surachai Puthikulangkura Surachai Puthikulangkura/ Supachai U-Rairat (Illusion) Sophia Ng/Lily Zheng illusion JWT SHANGHAI

B03/314 ILLUSTRATION CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Illustrator Account Supervisor Advertiser’s Supervisor Entered By

HONG KONG

B03/315 ILLUSTRATION CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Illustrator Account Supervisor Advertiser’s Supervisor Designer Entered By

HONG KONG

B03/316 ILLUSTRATION CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director

HONG KONG

THURSDAY, JUNE 23,2011

MELT GREENPEACE CAR FREE DAY LEO BURNETT Hong Kong Connie Lo Brian Ma/Alfred Wong/Wen Louie Alfred Wong/Joey Chung/Wen Louie Brian Ma/Nicky Sun/Kenny Ip Matt Johnstone Sherona Mak Fanny Lee LEO BURNETT Hong Kong

DROUGHT GREENPEACE CAR FREE DAY LEO BURNETT Hong Kong Connie Lo Brian Ma/Alfred Wong/Wen Louie Alfred Wong/Joey Chung/Wen Louie Brian Ma/Nicky Sun/Kenny Ip Matt Johnstone Sherona Mak Fanny Lee Nicky Sun LEO BURNETT Hong Kong

FLOOD GREENPEACE CAR FREE DAY LEO BURNETT Hong Kong Connie Lo Brian Ma/Alfred Wong/Wen Louie Alfred Wong/Joey Chung/Wen Louie Brian Ma/Nicky Sun/Kenny Ip

Illustrator Account Supervisor Advertiser’s Supervisor Designer Entered By

Matt Johnstone Sherona Mak Fanny Lee Nicky Sun LEO BURNETT Hong Kong

B04/084 TYPOGRAPHY CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Illustrator Account Supervisor Advertiser’s Supervisor Entered By

BRAZIL

B04/085 TYPOGRAPHY CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Illustrator Account Supervisor Advertiser’s Supervisor Entered By

BRAZIL

B04/086 TYPOGRAPHY CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Illustrator Account Supervisor Advertiser’s Supervisor Entered By

BRAZIL

B04/087 TYPOGRAPHY CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Illustrator Account Supervisor Advertiser’s Supervisor Entered By

BRAZIL

B04/088 TYPOGRAPHY CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Illustrator Account Supervisor Advertiser’s Supervisor Entered By

BRAZIL

JIMI HENDRIX BILLBOARD MAGAZINE ALMAPBBDO São Paulo Marcello Serpa Marcello Serpa Luiz Sanches Andre Kassu Marcos Medeiros Marcos Medeiros Antonio Camarotti Filipe Bartholomeu ALMAPBBDO São Paulo

IRON MAIDEN BILLBOARD MAGAZINE ALMAPBBDO São Paulo Marcello Serpa Marcello Serpa Luiz Sanches Andre Kassu Marcos Medeiros Marcos Medeiros Antonio Camarotti Filipe Bartholomeu ALMAPBBDO São Paulo

LADY GAGA BILLBOARD MAGAZINE ALMAPBBDO São Paulo Marcello Serpa Marcello Serpa Luiz Sanches Andre Kassu Marcos Medeiros Marcos Medeiros Antonio Camarotti Filipe Bartholomeu ALMAPBBDO São Paulo

MADONNA BILLBOARD MAGAZINE ALMAPBBDO São Paulo Marcello Serpa Marcello Serpa Luiz Sanches Andre Kassu Marcos Medeiros Marcos Medeiros Antonio Camarotti Filipe Bartholomeu ALMAPBBDO São Paulo

MICHAEL JACKSON BILLBOARD MAGAZINE ALMAPBBDO São Paulo Marcello Serpa Marcello Serpa Luiz Sanches Andre Kassu Marcos Medeiros Marcos Medeiros Antonio Camarotti Filipe Bartholomeu ALMAPBBDO São Paulo

B05/089 PHOTOGRAPHY CAMPAIGN Title Advertiser Product Advertising Agency, City Creative Director Copywriter Art Director Photographer Art Buyer Account Supervisor Advertiser’s Supervisor Account Manager Entered By B05/090 PHOTOGRAPHY CAMPAIGN Title Advertiser Product Advertising Agency, City Creative Director Copywriter Art Director Photographer Art Buyer Account Supervisor Advertiser’s Supervisor Account Manager Entered By B05/091 PHOTOGRAPHY CAMPAIGN Title Advertiser Product Advertising Agency, City Creative Director Copywriter Art Director Photographer Art Buyer Account Supervisor Advertiser’s Supervisor Account Manager Entered By B05/092 PHOTOGRAPHY CAMPAIGN Title Advertiser Product Advertising Agency, City Creative Director Copywriter Art Director Photographer Art Buyer Account Supervisor Advertiser’s Supervisor Account Manager Entered By B05/093 PHOTOGRAPHY CAMPAIGN Title Advertiser Product Advertising Agency, City Creative Director Copywriter Art Director Photographer Art Buyer Account Supervisor Advertiser’s Supervisor Account Manager Entered By

FRANCE H1 VF EUROPE WRANGLER FRED & FARID PARIS Fred And Farid Frederic Raillard/Farid Mokart Frederic Raillard/Farid Mokart/Juliette Lavoix/ Celine Moeur Cass Bird Dominique Mornet Emmanuel Ferry Adam Kakembo Nathalie Chopra/Johanna Najar FRED & FARID PARIS FRANCE H8 VF EUROPE WRANGLER FRED & FARID PARIS Fred And Farid Frederic Raillard/Farid Mokart Frederic Raillard/Farid Mokart/Juliette Lavoix/ Celine Moeur Cass Bird Dominique Mornet Emmanuel Ferry Adam Kakembo Nathalie Chopra/Johanna Najar FRED & FARID PARIS FRANCE H2 VF EUROPE WRANGLER FRED & FARID PARIS Fred And Farid Frederic Raillard/Farid Mokart Frederic Raillard/Farid Mokart/Juliette Lavoix/ Celine Moeur Cass Bird Dominique Mornet Emmanuel Ferry Adam Kakembo Nathalie Chopra/Johanna Najar FRED & FARID PARIS FRANCE H3 VF EUROPE WRANGLER FRED & FARID PARIS Fred And Farid Frederic Raillard/Farid Mokart Frederic Raillard/Farid Mokart/Juliette Lavoix/ Celine Moeur Cass Bird Dominique Mornet Emmanuel Ferry Adam Kakembo Nathalie Chopra/Johanna Najar FRED & FARID PARIS FRANCE H5 VF EUROPE WRANGLER FRED & FARID PARIS Fred And Farid Frederic Raillard/Farid Mokart Frederic Raillard/Farid Mokart/Juliette Lavoix/ Celine Moeur Cass Bird Dominique Mornet Emmanuel Ferry Adam Kakembo Nathalie Chopra/Johanna Najar FRED & FARID PARIS

D5-57-75 Press Winners BAT+A:25•01 front 22/06/11 18:50 Page65

PRESS WINNERS 65 B05/094 PHOTOGRAPHY CAMPAIGN Title Advertiser Product Advertising Agency, City Creative Director Copywriter Art Director Photographer Art Buyer Account Supervisor Advertiser’s Supervisor Account Manager Entered By B05/096 PHOTOGRAPHY CAMPAIGN Title Advertiser Product Advertising Agency, City Creative Director Copywriter Art Director Photographer Art Buyer Account Supervisor Advertiser’s Supervisor Account Manager Entered By

FRANCE H6 VF EUROPE WRANGLER FRED & FARID PARIS Fred And Farid Frederic Raillard/Farid Mokart Frederic Raillard/Farid Mokart/Juliette Lavoix/ Celine Moeur Cass Bird Dominique Mornet Emmanuel Ferry Adam Kakembo Nathalie Chopra/Johanna Najar FRED & FARID PARIS FRANCE H4 VF EUROPE WRANGLER FRED & FARID PARIS Fred And Farid Frederic Raillard/Farid Mokart Frederic Raillard/Farid Mokart/Juliette Lavoix/ Celine Moeur Cass Bird Dominique Mornet Emmanuel Ferry Adam Kakembo Nathalie Chopra/Johanna Najar FRED & FARID PARIS

Bronze Awards A02/067 SWEET FOODS & SNACKS Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Account Supervisor Advertiser’s Supervisor Account Manager Entered By

ARGENTINA

MOURNING FREDDO ICE CREAM Y&R BUENOS AIRES M. Mercado D. Tuya/D. Rial/M. Goldberg/D. Oliveira C. Perez J. García Bossi J. Mathe A. Barcia F. Polledo E. Slosse Y&R BUENOS AIRES

A02/088 FRANCE SWEET FOODS & SNACKS CAMPAIGN Title LEAVING HOME Advertiser MARS CHOCOLATE FRANCE Product CELEBRATIONS Advertising Agency, City CLM BBDO Boulogne-Billancourt Chief Creative Officer Jean-Francois Sacco/Gilles Fichteberg Copywriter Julien Perrard Art Director Lucie Vallotton Photographer Clive Stewart Art Buyer Sylvie Etchemaite Account Supervisor Julien Lemoine/Hadrien Bizot Advertiser’s Supervisor Anne Geisert Account Manager Elodie Touati/Thomas Laurent Planner Veronique Bernard Retoucher Spark Link Photo Production Caroline Symmonds Entered By CLM BBDO Boulogne-Billancourt A02/089 FRANCE SWEET FOODS & SNACKS CAMPAIGN Title GYMNASTICS Advertiser MARS CHOCOLATE FRANCE Product CELEBRATIONS Advertising Agency, City CLM BBDO Boulogne-Billancourt Chief Creative Officer Jean-Francois Sacco/Gilles Fichteberg Copywriter Julien Perrard Art Director Lucie Vallotton Photographer Clive Stewart Art Buyer Sylvie Etchemaite Account Supervisor Julien Lemoine/Hadrien Bizot Advertiser’s Supervisor Anne Geisert Account Manager Elodie Touati/Thomas Laurent Planner Veronique Bernard Photo Production Caroline Symmonds Entered By CLM BBDO Boulogne-Billancourt

A02/090 FRANCE SWEET FOODS & SNACKS CAMPAIGN Title SCHOOL BUS Advertiser MARS CHOCOLATE FRANCE Product CELEBRATIONS Advertising Agency, City CLM BBDO Boulogne-Billancourt Chief Creative Officer Jean-Francois Sacco/Gilles Fichteberg Copywriter Julien Perrard Art Director Lucie Vallotton Photographer Clive Stewart Art Buyer Sylvie Etchemaite Account Supervisor Julien Lemoine/Hadrien Bizot Advertiser’s Supervisor Anne Geisert Account Manager Elodie Touati/Thomas Laurent Planner Veronique Bernard Entered By CLM BBDO Boulogne-Billancourt A05/102 INDIA HOUSEHOLD: CLEANING PRODUCTS CAMPAIGN Title DENIM Advertiser PROCTER & GAMBLE Product DOWNY Advertising Agency, City GREY WORLDWIDE INDIA Gurgaon Chief Creative Officer Malvika Mehra/Amit Akali Executive Creative Director Amit Shankar Creative Director Amit Shankar Copywriter Amit Shankar Art Director Amit Shankar Photographer Charudutt Chitrak Account Manager Ketan Desai Entered By GREY WORLDWIDE INDIA Gurgaon A05/103 INDIA HOUSEHOLD: CLEANING PRODUCTS CAMPAIGN Title SWEATER Advertiser PROCTER & GAMBLE (IO) Product DOWNY Advertising Agency, City GREY WORLDWIDE INDIA Gurgaon Chief Creative Officer Malvika Mehra/Amit Akali Executive Creative Director Amit Shankar Creative Director Amit Shankar Copywriter Amit Shankar Art Director Amit Shankar Photographer Charudutt Chitrak Account Manager Ketan Desai Entered By GREY WORLDWIDE INDIA Gurgaon A05/104 INDIA HOUSEHOLD: CLEANING PRODUCTS CAMPAIGN Title CORDUROY Advertiser PROCTER & GAMBLE Product DOWNY Advertising Agency, City GREY WORLDWIDE INDIA Gurgaon Chief Creative Officer Malvika Mehra/Amit Akali Executive Creative Director Amit Shankar Creative Director Amit Shankar Copywriter Amit Shankar Art Director Amit Shankar Photographer Charudutt Chitrak Account Manager Ketan Desai Entered By GREY WORLDWIDE INDIA Gurgaon A05/105 SPAIN HOUSEHOLD: CLEANING PRODUCTS Title PANTS Advertiser PROCTER & GAMBLE Product BOUNCE Advertising Agency, City LEO BURNETT IBERIA Madrid Executive Creative Director Chacho Puebla Creative Director Paulo Areas/Francisco Cassis Copywriter Roberto Luque Art Director Pouline Atencio Illustrator Pouline Atencio Account Supervisor David Moss Account Manager Brenda Chung Creative Advisor Tura Entered By LEO BURNETT IBERIA Madrid A06/031 HONG KONG HOUSEHOLD: OTHER CAMPAIGN Title CORNFLAKES Advertiser FRESHLOCK CHINA Product FRESHLOCK CLIPS Advertising Agency, City DDB GROUP HONG KONG Executive Creative Director Jeffry Gamble Creative Director Paul Chan Copywriter Paul Chan

Art Director Photographer Illustrator Entered By

Sum Leung Steve Wong Thomas Ho DDB GROUP HONG KONG

A06/032 HONG KONG HOUSEHOLD: OTHER CAMPAIGN Title RAISINS Advertiser FRESHLOCK CHINA Product FRESHLOCK CLIPS Advertising Agency, City DDB GROUP HONG KONG Executive Creative Director Jeffry Gamble Creative Director Paul Chan Copywriter Paul Chan Art Director Sum Leung Photographer Steve Wong Illustrator Thomas Ho Entered By DDB GROUP HONG KONG A06/033 HONG KONG HOUSEHOLD: OTHER CAMPAIGN Title CRACKERS Advertiser FRESHLOCK CHINA Product FRESHLOCK CLIPS Advertising Agency, City DDB GROUP HONG KONG Executive Creative Director Jeffry Gamble Creative Director Paul Chan Copywriter Paul Chan Art Director Sum Leung Photographer Steve Wong Illustrator Thomas Ho Entered By DDB GROUP HONG KONG A07/007 GERMANY HOME APPLIANCES & FURNISHINGS CAMPAIGN Title VIKINGS Advertiser ANDREAS STIHL & CO. Product CHAINSAW MS 880 Advertising Agency, City SCHOLZ & FRIENDS BERLIN Chief Creative Officer Martin Pross Executive Creative Director Matthias Spaetgens Creative Director Michael Winterhagen Copywriter Felix John Art Director Philipp Weber Illustrator Recom Cgi Account Manager Benjamin Baader/Albert Petzold/Sven Weiche Postproduction Recom Post Entered By SCHOLZ & FRIENDS BERLIN A07/008 GERMANY HOME APPLIANCES & FURNISHINGS CAMPAIGN Title SAMURAI Advertiser ANDREAS STIHL & CO. Product CHAINSAW MS 261 Advertising Agency, City SCHOLZ & FRIENDS BERLIN Chief Creative Officer Martin Pross Executive Creative Director Matthias Spaetgens Creative Director Michael Winterhagen Copywriter Felix John Art Director Philipp Weber Illustrator Recom Cgi Account Manager Benjamin Baader/Albert Petzold/Sven Weiche Postproduction Recom Post Entered By SCHOLZ & FRIENDS BERLIN A07/064 BRAZIL HOME APPLIANCES & FURNISHINGS CAMPAIGN Title CHANEL Advertiser LG Product WASHING MACHINE Advertising Agency, City Y&R São Paulo Chief Creative Officer Rui Branquinho Creative Director Flavio Casarotti/Sergio Fonseca Copywriter Fabio Tedeschi Art Director Leandro Camara Photographer Client’s Image Bank Art Buyer Monica Beretta Account Supervisor Valeria Ordonhez Advertiser’s Supervisor Humberto De Biase Account Manager Sandra Borges Planner David Laloum/Joao Gabriel/Rafael Rossi Entered By Y&R São Paulo

THURSDAY, JUNE 23,2011

D5-57-75 Press Winners BAT+A:25•01 front 22/06/11 18:50 Page66

66 PRESS WINNERS A07/065 BRAZIL HOME APPLIANCES & FURNISHINGS CAMPAIGN Title ARMANI Advertiser LG Product WASHING MACHINE Advertising Agency, City Y&R São Paulo Chief Creative Officer Rui Branquinho Creative Director Flavio Casarotti/Sergio Fonseca Copywriter Fabio Tedeschi Art Director Leandro Camara Photographer Client’s Image Bank Art Buyer Monica Beretta Account Supervisor Valeria Ordonhez Advertiser’s Supervisor Humberto De Biase Account Manager Sandra Borges Planner David Laloum/Joao Gabriel/Rafael Rossi Entered By Y&R São Paulo

A07/111 TURKEY HOME APPLIANCES & FURNISHINGS CAMPAIGN Title FRAME Advertiser IKEA Product FURNITURE & HOME ACCESSORIES Advertising Agency, City TBWA\ISTANBUL Executive Creative Director Ilkay Gurpinar Creative Director Volkan Karakasoglu Copywriter Merve Gezer Art Director Ozan Can Bozkurt Photographer 212/Mustafa Nurdogdu Illustrator Lighthouse/Arman Senaz/Arda Senaz Account Supervisor Melis Inceer Advertiser’s Supervisor Ozge Kocaoglu Account Manager Ayse Senunver/Burcu Ozdemir Planner Tugyan Celik/Toygun Yilmazer Entered By TBWA\ISTANBUL

A07/066 BRAZIL HOME APPLIANCES & FURNISHINGS CAMPAIGN Title LANVIN Advertiser LG Product WASHING MACHINE Advertising Agency, City Y&R São Paulo Chief Creative Officer Rui Branquinho Creative Director Flavio Casarotti/Sergio Fonseca Copywriter Fabio Tedeschi Art Director Leandro Camara Photographer Client’s Image Bank Art Buyer Monica Beretta Account Supervisor Valeria Ordonhez Advertiser’s Supervisor Humberto De Biase Account Manager Sandra Borges Planner David Laloum/Joao Gabriel/Rafael Rossi Entered By Y&R São Paulo

A07/112 FRANCE HOME APPLIANCES & FURNISHINGS CAMPAIGN Title SOFA Advertiser ROWENTA Product VACUUM CLEANER Advertising Agency, City MARCEL Paris Chief Creative Officer Anne De Maupeou/Véronique Sels/ Sébastien Vacherot Executive Creative Director Anne De Maupeou/Véronique Sels/ Sébastien Vacherot Creative Director Dimitri Guerassimov/Eric Jannon Art Director Nicolas Chauvin Illustrator Asile Art Buyer Jean-Luc Chirio/Auréiie Lubot Account Supervisor Jean-Patrick Chiquiar Entered By MARCEL Paris

A07/106 TURKEY HOME APPLIANCES & FURNISHINGS Title SOFA Advertiser IKEA Product FURNITURE & HOME ACCESSORIES Advertising Agency, City TBWA\ISTANBUL Executive Creative Director Ilkay Gurpinar Creative Director Volkan Karakasoglu Copywriter Cagri Saka Art Director Tolga Ulkumen Photographer Yigit Gunel Illustrator Tolga Ulkumen Account Supervisor Melis Inceer/Ece Gucuk Advertiser’s Supervisor Ozge Kocaoglu Account Manager Burcu Ozdemir/Ayse Senunver Planner Tugyan Celik/Toygun Yilmazer Entered By TBWA\ISTANBUL

A07/113 FRANCE HOME APPLIANCES & FURNISHINGS CAMPAIGN Title PIANO Advertiser ROWENTA Product VACUUM CLEANER Advertising Agency, City MARCEL Paris Chief Creative Officer Anne De Maupeou/Véronique Sels/ Sébastien Vacherot Executive Creative Director Anne De Maupeou/Véronique Sels/ Sébastien Vacherot Creative Director Dimitri Guerassimov/Eric Jannon Art Director Nicolas Chauvin/Carolin Khélif Illustrator Asile Art Buyer Jean-Luc Chirio/Auréiie Lubot Account Supervisor Jean-Patrick Chiquiar Entered By MARCEL Paris

A07/109 TURKEY HOME APPLIANCES & FURNISHINGS CAMPAIGN Title COFFEE TABLE Advertiser IKEA Product FURNITURE & HOME ACCESSORIES Advertising Agency, City TBWA\ISTANBUL Executive Creative Director Ilkay Gurpinar Creative Director Volkan Karakasoglu Copywriter Merve Gezer Art Director Ozan Can Bozkurt Photographer 212/Mustafa Nurdogdu Illustrator Lighthouse/Arman Senaz/Arda Senaz Account Supervisor Melis Inceer Advertiser’s Supervisor Ozge Kocaoglu Account Manager Ayse Senunver/Burcu Ozdemir Planner Tugyan Celik/Toygun Yilmazer Entered By TBWA\ISTANBUL A07/110 TURKEY HOME APPLIANCES & FURNISHINGS CAMPAIGN Title CHAIR Advertiser IKEA Product FURNITURE & HOME ACCESSORIES Advertising Agency, City TBWA\ISTANBUL Executive Creative Director Ilkay Gurpinar Creative Director Volkan Karakasoglu Copywriter Merve Gezer Art Director Ozan Can Bozkurt Photographer 212/Mustafa Nurdogdu Illustrator Lighthouse/Arman Senaz/Arda Senaz Account Supervisor Melis Inceer Advertiser’s Supervisor Ozge Kocaoglu Account Manager Ayse Senunver/Burcu Ozdemir Planner Tugyan Celik/Toygun Yilmazer Entered By TBWA\ISTANBUL

THURSDAY, JUNE 23,2011

A07/114 FRANCE HOME APPLIANCES & FURNISHINGS CAMPAIGN Title TABLES Advertiser ROWENTA Product VACUUM CLEANER Advertising Agency, City MARCEL Paris Chief Creative Officer Anne De Maupeou/Véronique Sels/ Sébastien Vacherot Executive Creative Director Anne De Maupeou/Véronique Sels/ Sébastien Vacherot Creative Director Dimitri Guerassimov/Eric Jannon Art Director Nicolas Chauvin Illustrator Asile Art Buyer Jean-Luc Chirio/Auréiie Lubot Account Supervisor Jean-Patrick Chiquiar Entered By MARCEL Paris A08/005 USA COSMETICS & BEAUTY CAMPAIGN Title FIJI Advertiser OLD SPICE Product FRESH COLLECTION Advertising Agency, City WIEDEN+KENNEDY Portland Chief Creative Officer Dan Wieden Executive Creative Director Mark Fitzloff/Susan Hoffman Creative Director Jason Bagley/Eric Baldwin Copywriter Eric Kallman/Craig Allen Art Director Craig Allen/Eric Kallman Photographer Hugh Kretschmer Typographer Cathy Ormerod Art Buyer Heather Smith-Harvey Account Supervisor Michael Dalton Account Manager Jordan Muse Planner Britton Taylor Entered By WIEDEN+KENNEDY Portland

A08/006 USA COSMETICS & BEAUTY CAMPAIGN Title MATTERHORN Advertiser OLD SPICE Product FRESH COLLECTION Advertising Agency, City WIEDEN+KENNEDY Portland Chief Creative Officer Dan Wieden Executive Creative Director Mark Fitzloff/Susan Hoffman Creative Director Jason Bagley/Eric Baldwin Copywriter Eric Kallman/Craig Allen Art Director Craig Allen/Eric Kallman Photographer Hugh Kretschmer Typographer Cathy Ormerod Art Buyer Heather Smith-Harvey Account Supervisor Michael Dalton Account Manager Jordan Muse Planner Britton Taylor Entered By WIEDEN+KENNEDY Portland A08/007 USA COSMETICS & BEAUTY CAMPAIGN Title KOMODO Advertiser OLD SPICE Product FRESH COLLECTION Advertising Agency, City WIEDEN+KENNEDY Portland Chief Creative Officer Dan Wieden Executive Creative Director Mark Fitzloff/Susan Hoffman Creative Director Jason Bagley/Eric Baldwin Copywriter Eric Kallman/Craig Allen Art Director Craig Allen/Eric Kallman Photographer Hugh Kretschmer Typographer Cathy Ormerod Art Buyer Heather Smith-Harvey Account Supervisor Michael Dalton Account Manager Jordan Muse Planner Britton Taylor Entered By WIEDEN+KENNEDY Portland A08/091 TURKEY COSMETICS & BEAUTY CAMPAIGN Title OCTOPUS Advertiser BIOTA LABORATORIES Product ANTI-HAIR LOSS SHAMPOO Advertising Agency, City DDB&CO. Istanbul Creative Director Karpat Polat Art Director Edward Sedelius Illustrator Edward Sedelius Account Supervisor Gulin Erdogan Entered By DDB&CO. Istanbul A08/093 TURKEY COSMETICS & BEAUTY CAMPAIGN Title BABY Advertiser BIOTA LABORATORIES Product ANTI-HAIR LOSS SHAMPOO Advertising Agency, City DDB&CO. Istanbul Creative Director Karpat Polat Art Director Edward Sedelius Illustrator Edward Sedelius Account Supervisor Gulin Erdogan Entered By DDB&CO. Istanbul A08/094 TURKEY COSMETICS & BEAUTY CAMPAIGN Title YOKO & JOHN Advertiser BIOTA LABORATORIES Product ANTI-HAIR LOSS SHAMPOO Advertising Agency, City DDB&CO. Istanbul Creative Director Karpat Polat Art Director Edward Sedelius Illustrator Edward Sedelius Account Supervisor Gulin Erdogan Entered By DDB&CO. Istanbul A09/052 TOILETRIES CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director

USA PRISONER PROCTER & GAMBLE GILLETTE FUSION PROGLIDE BBDO NEW YORK David Lubars Toygar Bazarkaya Kara Goodrich/Cesar Finamori (Senior Creative Directors)

D5-57-75 Press Winners BAT+A:25•01 front 22/06/11 18:50 Page67

PRESS WINNERS 67 Copywriter Art Director Photographer Art Buyer Account Supervisor Entered By

Kara Goodrich Cesar Finamori Billy Siegrist Erin Breen Henrie Clarke/Cassi Pires/Jen Scarpa BBDO NEW YORK

Copywriter Art Director Photographer Art Buyer Account Supervisor Entered By

Kara Goodrich Cesar Finamori Billy Siegrist Erin Breen Henrie Clarke/Cassi Pires/Jen Scarpa BBDO NEW YORK

A09/053 TOILETRIES CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director

USA

A12/071 MISCELLANEOUS Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Illustrator Account Manager Entered By

SINGAPORE

A13/077 CARS CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Illustrator Account Supervisor Advertiser’s Supervisor Entered By

SPAIN

A13/078 CARS CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Illustrator Account Supervisor Advertiser’s Supervisor Entered By

SPAIN

A13/242 CARS CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriter Art Director Photographer Account Manager Entered By

MEXICO

A13/243 CARS CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriter Art Director Photographer Account Manager Entered By

MEXICO

A13/244 CARS CAMPAIGN Title Advertiser Product

MEXICO

Copywriter Art Director Photographer Art Buyer Account Supervisor Entered By A09/054 TOILETRIES CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Art Buyer Account Supervisor Entered By A09/055 TOILETRIES CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Art Buyer Account Supervisor Entered By A09/056 TOILETRIES CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Art Buyer Account Supervisor Entered By A09/057 TOILETRIES CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director

WOMAN PROCTER & GAMBLE GILLETTE FUSION PROGLIDE BBDO NEW YORK David Lubars Toygar Bazarkaya Kara Goodrich/ Cesar Finamori (Senior Creative Directors) Kara Goodrich Cesar Finamori Billy Siegrist Erin Breen Henrie Clarke/Cassi Pires/Jen Scarpa BBDO NEW YORK USA MAGICIAN PROCTER & GAMBLE GILLETTE FUSION PROGLIDE BBDO NEW YORK David Lubars Toygar Bazarkaya Kara Goodrich/ Cesar Finamori (Senior Creative Directors) Kara Goodrich Cesar Finamori Billy Siegrist Erin Breen Henrie Clarke/Cassi Pires/Jen Scarpa BBDO NEW YORK USA BEAR PROCTER & GAMBLE GILLETTE FUSION PROGLIDE BBDO NEW YORK David Lubars Toygar Bazarkaya Kara Goodrich/ Cesar Finamori (Senior Creative Directors) Kara Goodrich Cesar Finamori Billy Siegrist Erin Breen Henrie Clarke/Cassi Pires/Jen Scarpa BBDO NEW YORK USA SKINNY PROCTER & GAMBLE GILLETTE FUSION PROGLIDE BBDO NEW YORK David Lubars Toygar Bazarkaya Kara Goodrich/ Cesar Finamori (Senior Creative Directors) Kara Goodrich Cesar Finamori Billy Siegrist Erin Breen Henrie Clarke/Cassi Pires/Jen Scarpa BBDO NEW YORK USA GENTLEMAN PROCTER & GAMBLE GILLETTE FUSION PROGLIDE BBDO NEW YORK David Lubars Toygar Bazarkaya Kara Goodrich/ Cesar Finamori (Senior Creative Directors)

NAILS 3M TECHNOLOGIES SCOTCH SUPER 77 MULTI-PURPOSE ADHESIVE DDB SINGAPORE Neil Johnson Joji Jacob Thomas Yang Khairul Mondzi Khoo Meng Hau Lee Chee Kean Khoo Meng Hau Rowena BhagchandaniRainer/Miracle Factory DDB SINGAPORE

TITANIC FORD SPAIN FORD KA BASSAT OGILVY GROUP Madrid Alvar Sunol Rafa Hernandez/Angel De La Jara Carlos Pérez-Sauquillo Lucas Gracia Mico Toledo Olga Lamarca/Paloma Diaz Santiago Sainz/Pablo Vaquero BASSAT OGILVY GROUP Madrid

APOLLO XIII FORD SPAIN FORD KA BASSAT OGILVY GROUP Madrid Alvar Sunol Rafa Hernandez/Angel De La Jara Carlos Pérez-Sauquillo Lucas Gracia Mico Toledo Olga Lamarca/Paloma Diaz Santiago Sainz/Pablo Vaquero BASSAT OGILVY GROUP Madrid

OLD LADY FORD MOTOR COMPANY LOBO JWT MEXICO Mexico City Manuel Techera Enrique Codesido Leonardo Varela/Jorge Ortega Abraham Navarrete/Leonardo Varela Garrigosa Studio Ademir Marquez JWT MEXICO Mexico City

BOY FORD MOTOR COMPANY EXPLORER JWT MEXICO Mexico City Manuel Techera Enrique Codesido Leonardo Varela/Jorge Ortega Abraham Navarrete/Leonardo Varela Garrigosa Studio Ademir Marquez JWT MEXICO Mexico City

DOG FORD MOTOR COMPANY EDGE

Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriter Art Director Photographer Account Manager Entered By

JWT MEXICO Mexico City Manuel Techera Enrique Codesido Leonardo Varela/Jorge Ortega Abraham Navarrete/Leonardo Varela Garrigosa Studio Ademir Marquez JWT MEXICO Mexico City

A13/278 CARS Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Typographer Art Buyer Account Manager Other Credits Artist Entered By

USA

A16/045 RETAIL STORES CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Illustrator Account Supervisor Account Manager Entered By

COSTA RICA

A16/046 RETAIL STORES CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Illustrator Account Supervisor Account Manager Entered By

COSTA RICA

A16/064 RETAIL STORES CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Copywriter Art Director Photographer Art Buyer Account Supervisor Advertiser’s Supervisor Account Manager Planner Entered By

UNITED KINGDOM

A16/065 RETAIL STORES CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Copywriter Art Director

UNITED KINGDOM

CITY VS NATURE LAND ROVER FREELANDER 2 Y&R New York Ian Reichenthal/Scott Vitrone Graham Lang/Menno Kluin/Graeme Hall Felix Richter Alexander Nowak Levi van Veluw Lee Aldridge Helen O’Neill Glynn Euston Digital Artist: Raul Pardo Levi van Veluw Y&R New York

MR. INCREDIBLE VIDEO CENTRO VIDEO RENTAL STORE TRIBU DDB Heredia Javier Mora/Pablo Chaves Javier Mora/Pablo Chaves Manuel Chacón Kenneth Prieto Kenneth Prieto/Joaquín Brenes Marte Studio José Cárdenas José Cárdenas TRIBU DDB Heredia

RUSSEL VIDEO CENTRO VIDEO RENTAL STORE TRIBU DDB Heredia Javier Mora/Pablo Chaves Javier Mora/Pablo Chaves Manuel Chacón Kenneth Prieto Kenneth Prieto/Joaquín Brenes Marte Studio José Cárdenas José Cárdenas TRIBU DDB Heredia

GRABBER HARVEY NICHOLS SUMMER SALE DDB UK London Jeremy Craigen Steve Hall Daniel Seager Anoush And Aimee Sarah Thomson Paul Billingsley Julia Bow Charlotte Evans Georgina Murray-Burton DDB UK London

DUCKS HARVEY NICHOLS SUMMER SALE DDB UK London Jeremy Craigen Steve Hall Danny Seager

THURSDAY, JUNE 23,2011

D5-57-75 Press Winners BAT+A:25•01 front 22/06/11 18:51 Page68

68 PRESS WINNERS Photographer Art Buyer Account Supervisor Advertiser’s Supervisor Account Manager Planner Retouchers Entered By

Anoush And Aimee Sarah Thomson Paul Billingsley Julia Bow Charlotte Evans Georgina Murray-Burton Steve Sanderson/Andrew Walsh/ Greg Chapman DDB UK London

A16/066 RETAIL STORES CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Copywriter Art Director Photographer Art Buyer Account Supervisor Advertiser’s Supervisor Account Manager Planner Entered By

UNITED KINGDOM

A16/150 RETAIL STORES CAMPAIGN Title Advertiser Product Advertising Agency, City Creative Director Copywriter Art Director Account Supervisor Entered By

TURKEY

A16/151 RETAIL STORES CAMPAIGN Title Advertiser Product Advertising Agency, City Creative Director Copywriter Art Director Advertiser’s Supervisor Entered By

TURKEY

A16/152 RETAIL STORES CAMPAIGN Title Advertiser Product Advertising Agency, City Creative Director Copywriter Art Director Account Supervisor Entered By

TURKEY

BINGO HARVEY NICHOLS SUMMER SALE DDB UK London Jeremy Craigen Steve Hall Danny Seager Anoush And Aimee Sarah Thomson Paul Billingsley Julia Bow Charlotte Evans Georgina Murray-Burton DDB UK London

BERLIN WALL DANK SECOND HAND FURNITURE DDB&CO. Istanbul Karpat Polat Eduardo Marques Lucas Zaiden Gulin Erdogan DDB&CO. Istanbul

OBAMA ADDRESS DANK SECOND HAND FURNITURE DDB&CO. Istanbul Karpat Polat Eduardo Marques Lucas Zaiden Gulin Erdogan DDB&CO. Istanbul

APOLLO 13 SUCCESS DANK SECOND HAND FURNITURE DDB&CO. Istanbul Karpat Polat Eduardo Marques Lucas Zaiden Gulin Erdogan DDB&CO. Istanbul

A19/089 GERMANY ENTERTAINMENT & LEISURE CAMPAIGN Title LEGO ACCOUNTANT Advertiser LEGO Product LEGO Advertising Agency, City SERVICEPLAN Munich Chief Creative Officer Alex Schill Executive Creative Director Matthias Harbeck Creative Director Oliver Palmer Copywriter Frank Seiler Art Director Sandra Loibl/Julia Koch Illustrator Susanne Dittrich Account Supervisor Monika Klingenfuß/Denise Mancinone Entered By SERVICEPLAN Munich A19/090 GERMANY ENTERTAINMENT & LEISURE CAMPAIGN Title LEGO ELECTRICIAN Advertiser LEGO Product LEGO

THURSDAY, JUNE 23,2011

Advertising Agency, City SERVICEPLAN Munich Chief Creative Officer Alex Schill Executive Creative Director Matthias Harbeck Creative Director Oliver Palmer Copywriter Frank Seiler Art Director Sandra Loibl/Julia Koch Illustrator Susanne Dittrich Account Supervisor Monika Klingenfuß/Denise Mancinone Entered By SERVICEPLAN Munich A19/091 GERMANY ENTERTAINMENT & LEISURE CAMPAIGN Title LEGO ENGINEER Advertiser LEGO Product LEGO Advertising Agency, City SERVICEPLAN Munich Chief Creative Officer Alex Schill Executive Creative Director Matthias Harbeck Creative Director Oliver Palmer Copywriter Frank Seiler Art Director Sandra Loibl/Julia Koch Illustrator Susanne Dittrich Account Supervisor Monika Klingenfuß/Denise Mancinone Entered By SERVICEPLAN Munich A20/017 CHILE PUBLICATIONS & MEDIA CAMPAIGN Title CA Advertiser TVN Product SHORTER COMMERCIAL BREAKS Advertising Agency, City LOWE PORTA Santiago Chief Creative Officer Kiko Carcavilla Executive Creative Director Kiko Carcavilla Creative Director Cristian Kemp/Sebastián Collantes Copywriter Sebastián Collantes Art Director Cristian Kemp/Alvaro Padilla Account Supervisor Claudia Delavenne Advertiser’s Supervisor Fredy Delpino Entered By LOWE PORTA Santiago A20/018 CHILE PUBLICATIONS & MEDIA CAMPAIGN Title HN Advertiser TVN Product SHORTER COMMERCIAL BREAKS Advertising Agency, City LOWE PORTA Santiago Chief Creative Officer Kiko Carcavilla Executive Creative Director Kiko Carcavilla Creative Director Cristian Kemp/Sebastián Collantes Copywriter Sebastián Collantes Art Director Cristian Kemp/Alvaro Padilla Account Supervisor Claudia Delavenne Advertiser’s Supervisor Fredy Delpino Entered By LOWE PORTA Santiago A20/019 CHILE PUBLICATIONS & MEDIA CAMPAIGN Title IA Advertiser TVN Product SHORTER COMMERCIAL BREAKS Advertising Agency, City LOWE PORTA Santiago Chief Creative Officer Kiko Carcavilla Executive Creative Director Kiko Carcavilla Creative Director Cristian Kemp/Sebastián Collantes Copywriter Sebastián Collantes Art Director Cristian Kemp/Alvaro Padilla Account Supervisor Claudia Delavenne Advertiser’s Supervisor Fredy Delpino Entered By LOWE PORTA Santiago A20/020 CHILE PUBLICATIONS & MEDIA CAMPAIGN Title SY Advertiser TVN Product SHORTER COMMERCIAL BREAKS Advertising Agency, City LOWE PORTA Santiago Chief Creative Officer Kiko Carcavilla Executive Creative Director Kiko Carcavilla Creative Director Cristian Kemp/Sebastián Collantes Copywriter Sebastián Collantes Art Director Cristian Kemp/Alvaro Padilla Account Supervisor Claudia Delavenne Advertiser’s Supervisor Fredy Delpino Entered By LOWE PORTA Santiago

A20/102 GERMANY PUBLICATIONS & MEDIA CAMPAIGN Title ROAD CROSSING Advertiser ROLLING STONE MAGAZINE Product INITIATIVE MONEY FOR MUSIC Advertising Agency, City OGILVY FRANKFURT Chief Creative Officer Dr. Stephan Vogel Executive Creative Director Dr. Stephan Vogel Creative Director Helmut Meyer Copywriter Taner Ercan/Dr. Stephan Vogel Art Director Eva Stetefeld Photographer Stockmaterial Art Buyer Christina Hufgard Account Supervisor Dr. Stephan Vogel Advertiser’s Supervisor Rainer Schmidt Entered By OGILVY FRANKFURT A20/103 GERMANY PUBLICATIONS & MEDIA CAMPAIGN Title BABY Advertiser ROLLING STONE MAGAZINE Product INITIATIVE MONEY FOR MUSIC Advertising Agency, City OGILVY FRANKFURT Chief Creative Officer Dr. Stephan Vogel Executive Creative Director Dr. Stephan Vogel Creative Director Helmut Meyer Copywriter Taner Ercan/Dr. Stephan Vogel Art Director Eva Stetefeld Photographer Stockmaterial Art Buyer Christina Hufgard Account Supervisor Dr. Stephan Vogel Advertiser’s Supervisor Rainer Schmidt Entered By OGILVY FRANKFURT A20/104 GERMANY PUBLICATIONS & MEDIA CAMPAIGN Title AIRCRAFT Advertiser ROLLING STONE MAGAZINE Product INITIATIVE MONEY FOR MUSIC Advertising Agency, City OGILVY FRANKFURT Chief Creative Officer Dr. Stephan Vogel Executive Creative Director Dr. Stephan Vogel Creative Director Helmut Meyer Copywriter Taner Ercan/Dr. Stephan Vogel Art Director Eva Stetefeld Photographer Stockmaterial Art Buyer Christina Hufgard Account Supervisor Dr. Stephan Vogel Advertiser’s Supervisor Rainer Schmidt Entered By OGILVY FRANKFURT A20/105 GERMANY PUBLICATIONS & MEDIA CAMPAIGN Title PRISM Advertiser ROLLING STONE MAGAZINE Product INITIATIVE MONEY FOR MUSIC Advertising Agency, City OGILVY FRANKFURT Chief Creative Officer Dr. Stephan Vogel Executive Creative Director Dr. Stephan Vogel Creative Director Helmut Meyer Copywriter Taner Ercan/Dr. Stephan Vogel Art Director Eva Stetefeld Photographer Stockmaterial Art Buyer Christina Hufgard Account Supervisor Dr. Stephan Vogel Advertiser’s Supervisor Rainer Schmidt Entered By OGILVY FRANKFURT A20/183 ARGENTINA PUBLICATIONS & MEDIA CAMPAIGN Title CHAVEZ Advertiser EDITORIAL COYUNTURA Product MERCADO BUSINESS MAGAZINE Advertising Agency, City JWT ARGENTINA Buenos Aires Chief Creative Officer Gonzalo Vecino/Pablo Alvarez Travieso Executive Creative Director Gonzalo Vecino/Pablo Alvarez Travieso Creative Director Ariel Abadi Copywriter Juan Mesz Art Director Fernando Zagales Illustrator Gizmo Account Supervisor Eliana Garcia Account Manager Carlos Nesci Entered By JWT ARGENTINA Buenos Aires

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PRESS WINNERS 69 A20/184 ARGENTINA PUBLICATIONS & MEDIA CAMPAIGN Title HU JINTAO Advertiser EDITORIAL COYUNTURA Product MERCADO BUSINESS MAGAZINE Advertising Agency, City JWT ARGENTINA Buenos Aires Chief Creative Officer Gonzalo Vecino/Pablo Alvarez Travieso Executive Creative Director Gonzalo Vecino/Pablo Alvarez Travieso Creative Director Ariel Abadi Copywriter Juan Mesz Art Director Fernando Zagales Illustrator Gizmo Account Supervisor Eliana Garcia Account Manager Carlos Nesci Entered By JWT ARGENTINA Buenos Aires A20/288 BRAZIL PUBLICATIONS & MEDIA CAMPAIGN Title BEDROOMS Advertiser EDITORA TODAS AS CULTURAS Product TOP MAGAZINE Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Marcello Serpa Creative Director Luiz Sanches Copywriter Pernil Art Director Andre Gola Account Supervisor Claudio Mello Advertiser’s Supervisor Filipe Bartholomeu Entered By ALMAPBBDO São Paulo A20/289 BRAZIL PUBLICATIONS & MEDIA CAMPAIGN Title SWIMMING POOLS Advertiser EDITORA TODAS AS CULTURAS Product TOP MAGAZINE Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Marcello Serpa Creative Director Luiz Sanches Copywriter Pernil Art Director Andre Gola Account Supervisor Claudio Mello Advertiser’s Supervisor Filipe Bartholomeu Entered By ALMAPBBDO São Paulo A20/290 BRAZIL PUBLICATIONS & MEDIA CAMPAIGN Title RESTAURANTS Advertiser EDITORA TODAS AS CULTURAS Product TOP MAGAZINE Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Marcello Serpa Creative Director Luiz Sanches Copywriter Pernil Art Director Andre Gola Account Supervisor Claudio Mello Advertiser’s Supervisor Filipe Bartholomeu Entered By ALMAPBBDO São Paulo A21/085 INDIA BANKING, INVESTMENT & INSURANCE Title BLUEPRINT Advertiser UNION BANK OF INDIA Product HOME LOANS Advertising Agency, City MUDRA COMMUNICATIONS Mumbai Chief Creative Officer Bobby Pawar Executive Creative Director Kb Vinod Creative Director Ashish Phatak/Aman Mannan Copywriter Aman Mannan Art Director Ashish Phatak Illustrator Rajendra Pawar Account Supervisor Dominic Savio Account Manager Naresh Parmar Entered By MUDRA COMMUNICATIONS Mumbai A23/103 BRAZIL ADVERTISING & MEDIA CAMPAIGN Title RED Advertiser GETTY IMAGE Product STOCK PHOTOS Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Marcello Serpa Creative Director Marcus Sulzbacher/Luiz Sanches

Art Director Illustrator Typographer Account Supervisor Advertiser’s Supervisor Entered By

Marcos Kotlhar/Danilo Boer Marcos Kotlhar Jose Roberto Bezerra Renata M. Simões Cristina Chacon ALMAPBBDO São Paulo

A23/104 BRAZIL ADVERTISING & MEDIA CAMPAIGN Title BLUE Advertiser GETTY IMAGE Product STOCK PHOTOS Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Marcello Serpa Creative Director Marcus Sulzbacher/Luiz Sanches Art Director Marcos Kotlhar/Danilo Boer Illustrator Marcos Kotlhar Typographer Jose Roberto Bezerra Account Supervisor Renata M. Simões Advertiser’s Supervisor Cristina Chacon Entered By ALMAPBBDO São Paulo A24/009 BRAZIL OTHER BUSINESS TO BUSINESS CAMPAIGN Title TWITTER Advertiser MEIO & MENSAGEM Product MAXIMIDIA SEMINARS Advertising Agency, City MOMA PROPAGANDA Sao Paulo Chief Creative Officer Rodolfo Sampaio Executive Creative Director Rodolfo Sampaio Creative Director Rodolfo Sampaio Copywriter Adriano Matos Art Director Marco Martins Illustrator 6b Estudio Typographer Marco Martins Art Buyer Silvio Ferreira Account Supervisor Izabella Vilaça Entered By MOMA PROPAGANDA Sao Paulo A24/010 BRAZIL OTHER BUSINESS TO BUSINESS CAMPAIGN Title SKYPE Advertiser MEIO & MENSAGEM Product MAXIMIDIA SEMINARS Advertising Agency, City MOMA PROPAGANDA Sao Paulo Chief Creative Officer Rodolfo Sampaio Executive Creative Director Rodolfo Sampaio Creative Director Rodolfo Sampaio Copywriter Adriano Matos Art Director Marco Martins Illustrator 6b Estudio Typographer Marco Martins Art Buyer Silvio Ferreira Account Supervisor Izabella Vilaça Entered By MOMA PROPAGANDA Sao Paulo A24/011 BRAZIL OTHER BUSINESS TO BUSINESS CAMPAIGN Title FACEBOOK Advertiser MEIO & MENSAGEM Product MAXIMIDIA SEMINARS Advertising Agency, City MOMA PROPAGANDA Sao Paulo Chief Creative Officer Rodolfo Sampaio Executive Creative Director Rodolfo Sampaio Creative Director Rodolfo Sampaio Copywriter Adriano Matos Art Director Marco Martins Illustrator 6b Estudio Typographer Marco Martins Art Buyer Silvio Ferreira Account Supervisor Izabella Vilaça Entered By MOMA PROPAGANDA Sao Paulo A24/012 BRAZIL OTHER BUSINESS TO BUSINESS CAMPAIGN Title YOUTUBE Advertiser MEIO & MENSAGEM Product MAXIMIDIA SEMINARS Advertising Agency, City MOMA PROPAGANDA Sao Paulo Chief Creative Officer Rodolfo Sampaio Executive Creative Director Rodolfo Sampaio Creative Director Rodolfo Sampaio Copywriter Adriano Matos Art Director Marco Martins Illustrator 6b Studio

Typographer Art Buyer Account Supervisor Entered By

Marco Martins Silvio Ferreira Izabella Vilaça MOMA PROPAGANDA Sao Paulo

A25/033 THAILAND HEALTHCARE & PRESCRIPTION DRUGS CAMPAIGN Title DOG Advertiser MINI BRANDS Product HEARING AID Advertising Agency, City MONDAY Bangkok Chief Creative Officer Passapol Limpisirisan/Wiboon Leepakpreeda Creative Director Passapol Limpisirisan/Wiboon Leepakpreeda Copywriter Ingkarasm Techotantiphat/Jirayu Ardsamang Art Director Trisith Arreevong/Pakorn Inthachai/ Sarita Chanthai/Wiboon Leepakpreeda Photographer Kamin Jaroensuk Illustrator Tripuck Supawattana Account Supervisor Aneeya Osatananda Account Manager Vilai Vuttikornpisut Entered By MONDAY Bangkok A25/034 THAILAND HEALTHCARE & PRESCRIPTION DRUGS CAMPAIGN Title MAN Advertiser MINI BRANDS Product HEARING AID Advertising Agency, City MONDAY Bangkok Chief Creative Officer Passapol Limpisirisan/Wiboon Leepakpreeda Creative Director Passapol Limpisirisan/Wiboon Leepakpreeda Copywriter Ingkarasm Techotantiphat/Jirayu Ardsamang Art Director Trisith Arreevong/Pakorn Inthachai/ Sarita Chanthai/Wiboon Leepakpreeda Photographer Kamin Jaroensuk Illustrator Thapat Kijrujipark Account Supervisor Aneeya Osatananda Account Manager Vilai Vuttikornpisut Entered By MONDAY Bangkok A25/035 THAILAND HEALTHCARE & PRESCRIPTION DRUGS CAMPAIGN Title DUCK Advertiser MINI BRANDS Product HEARING AID Advertising Agency, City MONDAY Bangkok Chief Creative Officer Passapol Limpisirisan/Wiboon Leepakpreeda Creative Director Passapol Limpisirisan/Wiboon Leepakpreeda Copywriter Ingkarasm Techotantiphat/Jirayu Ardsamang Art Director Trisith Arreevong/Pakorn Inthachai/ Sarita Chanthai/Wiboon Leepakpreeda Photographer Kamin Jaroensuk Illustrator Pakorn Inthachai Account Supervisor Aneeya Osatananda Account Manager Vilai Vuttikornpisut Entered By MONDAY Bangkok A26/154 BRAZIL COMMERCIAL PUBLIC SERVICES CAMPAIGN Title BLUE Advertiser MUGEN Product HAIRDRESSING COURSE Advertising Agency, City AGE ISOBAR São Paulo Chief Creative Officer Carlos Domingos Executive Creative Director Carlos Domingos Creative Director Carlos Domingos Copywriter Andre Fuku Art Director Andre Fuku Illustrator Andre Fuku Account Supervisor Danielle Rodrigues Planner Emanuel Spier Entered By AGE ISOBAR São Paulo A26/155 BRAZIL COMMERCIAL PUBLIC SERVICES CAMPAIGN Title PINK Advertiser MUGEN Product HAIRDRESSING COURSE Advertising Agency, City AGE ISOBAR São Paulo Chief Creative Officer Carlos Domingos Executive Creative Director Carlos Domingos Creative Director Carlos Domingos Copywriter Andre Fuku Art Director Andre Fuku Illustrator Andre Fuku Account Supervisor Danielle Rodrigues Planner Emanuel Spier Entered By AGE ISOBAR São Paulo

THURSDAY, JUNE 23,2011

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70 PRESS WINNERS A26/156 BRAZIL COMMERCIAL PUBLIC SERVICES CAMPAIGN Title YELLOW Advertiser MUGEN Product HAIRDRESSING COURSE Advertising Agency, City AGE ISOBAR São Paulo Chief Creative Officer Carlos Domingos Executive Creative Director Carlos Domingos Creative Director Carlos Domingos Copywriter Andre Fuku Art Director Andre Fuku Illustrator Andre Fuku Account Supervisor Danielle Rodrigues Planner Emanuel Spier Entered By AGE ISOBAR São Paulo A27/064 BRAZIL CORPORATE IMAGE CAMPAIGN Title BIRTHDAY Advertiser BANDSPORTS Product SPORTS CHANNEL Advertising Agency, City OGILVY BRASIL São Paulo Chief Creative Officer Anselmo Ramos Creative Director Fred Saldanha Copywriter Hugo Veiga Art Director Eduardo Doss Photographer Getty Images Art Buyer Nanci Bonani Account Supervisor Evandro Guimarâes Advertiser’s Supervisor Alexandre Bortolai Account Manager Carolina Vieira Media Director Luis Monteleone Media Manager Sergio Broto Entered By OGILVY BRASIL São Paulo A27/065 BRAZIL CORPORATE IMAGE CAMPAIGN Title FAMILY PORTRAIT Advertiser BANDSPORTS Product SPORTS CHANNEL Advertising Agency, City OGILVY BRASIL São Paulo Chief Creative Officer Anselmo Ramos Creative Director Fred Saldanha Copywriter Hugo Veiga Art Director Eduardo Doss Photographer Getty Images Art Buyer Nanci Bonani Account Supervisor Evandro Guimarâes Advertiser’s Supervisor Alexandre Bortolai Account Manager Carolina Vieira Media Director Luis Monteleone Media Manager Sergio Broto Entered By OGILVY BRASIL São Paulo A27/066 BRAZIL CORPORATE IMAGE CAMPAIGN Title GRANDPA Advertiser BANDSPORTS Product SPORTS CHANNEL Advertising Agency, City OGILVY BRASIL São Paulo Chief Creative Officer Anselmo Ramos Creative Director Fred Saldanha Copywriter Hugo Veiga Art Director Eduardo Doss Photographer Eduardo Doss Art Buyer Nanci Bonani Account Supervisor Evandro Guimarâes Advertiser’s Supervisor Alexandre Bortolai Account Manager Carolina Vieira Media Director Luis Monteleone Media Manager Sergio Broto Entered By OGILVY BRASIL São Paulo A27/088 BRAZIL CORPORATE IMAGE CAMPAIGN Title BOYS Advertiser MARCA BRASIL NEWSPAPER Product NEWSPAPER Advertising Agency, City DDB BRASIL São Paulo Chief Creative Officer Sergio Valente Executive Creative Director Marco Versolato Creative Director Guilherme Jahara/Wilson Mateos Copywriter Edson Oda Art Director Guilherme Jahara/Rodrigo Bombana Photographer Getty Images Art Buyer Clariana Da Costa

THURSDAY, JUNE 23,2011

Account Supervisor Advertiser’s Supervisor Entered By

Anna Paola Teixeira “Polika”/ Janaina Santos/Juliana Melo Rafael Moura/Paulo Fraga/Evanise Santos DDB BRASIL São Paulo

A27/089 BRAZIL CORPORATE IMAGE CAMPAIGN Title T-SHIRT Advertiser MARCA BRASIL NEWSPAPER Product NEWSPAPER Advertising Agency, City DDB BRASIL São Paulo Chief Creative Officer Sergio Valente Executive Creative Director Marco Versolato Creative Director Guilherme Jahara/Wilson Mateos Copywriter Edson Oda Art Director Guilherme Jahara/Rodrigo Bombana Photographer Marcos Hausser Art Buyer Clariana Da Costa Account Supervisor Anna Paola Teixeira “Polika”/Janaina Santos/Juliana Melo Advertiser’s Supervisor Rafael Moura/Paulo Fraga/Evanise Santos Entered By DDB BRASIL São Paulo A27/090 BRAZIL CORPORATE IMAGE CAMPAIGN Title IRAQ Advertiser MARCA BRASIL NEWSPAPER Product NEWSPAPER Advertising Agency, City DDB BRASIL São Paulo Chief Creative Officer Sergio Valente Executive Creative Director Marco Versolato Creative Director Guilherme Jahara/Wilson Mateos Copywriter Edson Oda Art Director Guilherme Jahara/Rodrigo Bombana Photographer Marcos Hausser Art Buyer Clariana Da Costa Account Supervisor Anna Paola Teixeira “Polika”/ Janaina Santos/Juliana Melo Advertiser’s Supervisor Rafael Moura/Paulo Fraga/Evanise Santos Entered By DDB BRASIL São Paulo A28/011 USA PUBLIC HEALTH & SAFETY CAMPAIGN Title KITE Advertiser ACTIVE LIFE Product ACTIVE LIFE MOVEMENT Advertising Agency, City LATINWORKS Austin Chief Creative Officer Sergio Alcocer Creative Director Rodrigo Rothschild/Victor Rojas Gonzalez Copywriter Rodrigo Rothschild Art Director Victor Rojas Gonzalez Photographer Lautaro Vera Account Supervisor Lonnie Limon Advertiser’s Supervisor Baker Harrell Props Taria Frank/Javier Viramontes Entered By LATINWORKS Austin

A28/134 SINGAPORE PUBLIC HEALTH & SAFETY CAMPAIGN Title PIMPLE Advertiser BREAST CANCER FOUNDATION Product BREAST CANCER AWARENESS Advertising Agency, City DDB SINGAPORE Chief Creative Officer Neil Johnson Executive Creative Director Joji Jacob Creative Director Thomas Yang Copywriter Joji Jacob/Khairul Mondzi Art Director Thomas Yang/Andrea Kuo Photographer Allan Ng (The Republic) Illustrator Andy Yang Account Supervisor Dominic Lee/Ng Ling Kai Account Manager Rowena Bhagchandani Other Credits Agnes Teo Entered By DDB SINGAPORE A28/135 SINGAPORE PUBLIC HEALTH & SAFETY CAMPAIGN Title BIG BOTTOM Advertiser BREAST CANCER FOUNDATION Product BREAST CANCER AWARENESS Advertising Agency, City DDB SINGAPORE Chief Creative Officer Neil Johnson Executive Creative Director Joji Jacob Creative Director Thomas Yang Copywriter Joji Jacob/Khairul Mondzi Art Director Thomas Yang/Andrea Kuo Photographer Allan Ng (The Republic) Illustrator Andy Yang Account Supervisor Dominic Lee/Ng Ling Kai Account Manager Rowena Bhagchandani Other Credits Agnes Teo Entered By DDB SINGAPORE A28/136 SINGAPORE PUBLIC HEALTH & SAFETY CAMPAIGN Title BAD HAIR DAY Advertiser BREAST CANCER FOUNDATION Product BREAST CANCER AWARENESS Advertising Agency, City DDB SINGAPORE Chief Creative Officer Neil Johnson Executive Creative Director Joji Jacob Creative Director Thomas Yang Copywriter Joji Jacob/Khairul Mondzi Art Director Thomas Yang/Andrea Kuo Photographer Allan Ng (The Republic) Illustrator Andy Yang Account Supervisor Dominic Lee/Ng Ling Kai Account Manager Rowena Bhagchandani Other Credits Agnes Teo Entered By DDB SINGAPORE

A28/012 USA PUBLIC HEALTH & SAFETY CAMPAIGN Title SLIDE Advertiser ACTIVE LIFE Product ACTIVE LIFE MOVEMENT Advertising Agency, City LATINWORKS Austin Chief Creative Officer Sergio Alcocer Creative Director Rodrigo Rothschild/Victor Rojas Gonzalez Copywriter Rodrigo Rothschild Art Director Victor Rojas Gonzalez Photographer Lautaro Vera Account Supervisor Lonnie Limon Advertiser’s Supervisor Baker Harrell Entered By LATINWORKS Austin

A29/097 FRANCE PUBLIC AWARENESS MESSAGES CAMPAIGN Title FISH Advertiser SURFRIDER FOUNDATION EUROPE Product ENVIRONMENTAL AWARENESS Advertising Agency, City Y&R PARIS Creative Director Les Six - Jorge Carreno/Robin De Lestrade Copywriter Nicolas Gérard Art Director Gregory Jeanjacquot Illustrator John Paul Thurlow Art Buyer Sylvie Reveillard - Amélie Crinon Account Supervisor Brice Garçon Advertiser’s Supervisor Stéphane Latxague Account Manager Aure Tessandier Entered By Y&R PARIS

A28/013 USA PUBLIC HEALTH & SAFETY CAMPAIGN Title SWING Advertiser ACTIVE LIFE Product ACTIVE LIFE MOVEMENT Advertising Agency, City LATINWORKS Austin Chief Creative Officer Sergio Alcocer Creative Director Rodrigo Rothschild/Victor Rojas Gonzalez Copywriter Rodrigo Rothschild Art Director Victor Rojas Gonzalez Photographer Lautaro Vera Account Supervisor Lonnie Limon Advertiser’s Supervisor Baker Harrell Producer Santiago Forero Entered By LATINWORKS Austin

A29/098 FRANCE PUBLIC AWARENESS MESSAGES CAMPAIGN Title WHALE Advertiser SURFRIDER FOUNDATION EUROPE Product ENVIRONMENTAL AWARENESS Advertising Agency, City Y&R PARIS Creative Director Les Six - Jorge Carreno/Robin De Lestrade Copywriter Nicolas Gerard Art Director Gregory Jeanjacquot Illustrator John Paul Thurlow Art Buyer Sylvie Reveillard - Amélie Crinon Account Supervisor Brice Garçon Advertiser’s Supervisor Stéphane Latxague Account Manager Aure Tessandier Entered By Y&R PARIS

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PRESS WINNERS 71 A29/099 FRANCE PUBLIC AWARENESS MESSAGES CAMPAIGN Title SEAL Advertiser SURFRIDER FOUNDATION EUROPE Product ENVIRONMENTAL AWARENESS Advertising Agency, City Y&R PARIS Creative Director Les Six - Jorge Carreno/Robin De Lestrade Copywriter Nicolas Gerard Art Director Gregory Jeanjacquot Illustrator John Paul Thurlow Art Buyer Sylvie Reveillard - Amelie Crinon Account Supervisor Brice Garçon Advertiser’s Supervisor Stéphane Latxague Account Manager Aure Tessandier Entered By Y&R PARIS A29/104 UNITED ARAB EMIRATES PUBLIC AWARENESS MESSAGES CAMPAIGN Title OBAMA/CLINTON Advertiser REPORTERS WITHOUT BORDERS Product PRESS FREEDOM Advertising Agency, City MEMAC OGILVY & MATHER Dubai Executive Creative Director Steve Hough Creative Director Ramzi Moutran Copywriter Sascha Kuntze Art Director Leonardo Borges/Rafael Rizuto Photographer Afp Advertiser’s Supervisor Alexandre Jalbert Account Manager Benoit Freyburger Entered By MEMAC OGILVY & MATHER Dubai A29/105 UNITED ARAB EMIRATES PUBLIC AWARENESS MESSAGES CAMPAIGN Title CAMERON Advertiser REPORTERS WITHOUT BORDERS Product PRESS FREEDOM Advertising Agency, City MEMAC OGILVY & MATHER Dubai Executive Creative Director Steve Hough Creative Director Ramzi Moutran Copywriter Sascha Kuntze Art Director Leonardo Borges/Rafael Rizuto Photographer Afp Advertiser’s Supervisor Alexandre Jalbert Account Manager Benoit Freyburger Entered By MEMAC OGILVY & MATHER Dubai A29/106 UNITED ARAB EMIRATES PUBLIC AWARENESS MESSAGES CAMPAIGN Title PUTIN Advertiser REPORTERS WITHOUT BORDERS Product PRESS FREEDOM Advertising Agency, City MEMAC OGILVY & MATHER Dubai Executive Creative Director Steve Hough Creative Director Ramzi Moutran Copywriter Sascha Kuntze Art Director Leonardo Borges/Rafael Rizuto Photographer Afp Advertiser’s Supervisor Alexandre Jalbert Account Manager Benoit Freyburger Entered By MEMAC OGILVY & MATHER Dubai A29/175 BELGIUM PUBLIC AWARENESS MESSAGES Title KADDAFI Advertiser REPORTERS WITHOUT BORDERS Product PRESS FREEDOM Advertising Agency, City PUBLICIS BRUSSELS Creative Director Alain Janssens/Paul Servaes Copywriter Kwint De Meyer Art Director Daniel Van Den Broecke Photographer Getty Images Art Buyer Laurence Maes/Martine Delpierre Account Supervisor Sebastien Desclée Account Manager Mikaël Ogor Planner Tom Theys/Vincent D’halluin DTB Jens Wolf Traffic Marleen Hemeleers Entered By PUBLICIS BRUSSELS A30/027 SPAIN FUNDRAISING & APPEALS CAMPAIGN Title HAND Advertiser AMNESTY INTERNATIONAL Product AMNESTY INTERNATIONAL

Advertising Agency, City Executive Creative Director Copywriter Art Director Account Supervisor Account Manager Entered By

CONTRAPUNTO BBDO Madrid Félix Del Valle/Carlos Jorge Gonzalo Urriza Gorka Fernández Iriso Leticia Gutiérrez Lorena Landau CONTRAPUNTO BBDO Madrid

A30/028 SPAIN FUNDRAISING & APPEALS CAMPAIGN Title FOOT Advertiser AMNESTY INTERNATIONAL Product AMNESTY INTERNATIONAL Advertising Agency, City CONTRAPUNTO BBDO Madrid Executive Creative Director Carlos Jorge/Félix Del Valle Copywriter Gonzalo Urriza Art Director Gorka Fernández Iriso Account Supervisor Leticia Gutiérrez Account Manager Lorena Landau Entered By CONTRAPUNTO BBDO Madrid A30/029 SPAIN FUNDRAISING & APPEALS CAMPAIGN Title HAMMER Advertiser AMNESTY INTERNATIONAL Product AMNESTY INTERNATIONAL Advertising Agency, City CONTRAPUNTO BBDO Madrid Executive Creative Director Carlos Jorge/Félix Del Valle Copywriter Gonzalo Urriza Art Director Gorka Fernández Iriso Account Supervisor Leticia Gutiérrez Account Manager Lorena Landau Entered By CONTRAPUNTO BBDO Madrid B01/080 COPYWRITING CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Illustrator Account Supervisor Advertiser’s Supervisor Account Manager Planner Entered By

UNITED ARAB EMIRATES

B01/081 COPYWRITING CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Illustrator Account Supervisor Advertiser’s Supervisor Account Manager Planner Entered By

UNITED ARAB EMIRATES

B01/082 COPYWRITING CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Illustrator Account Supervisor Advertiser’s Supervisor Account Manager Planner Entered By

UNITED ARAB EMIRATES

GIANT SOUTH AFRICAN EARTHWORM LAND ROVER LAND ROVER Y&R DUBAI Shahir Zag Shahir Zag/Kalpesh Patankar Shahir Zag/Kalpesh Patankar Kalpesh Patankar/Shahir Zag Jomy Varghese Sarah Locke Jean Atik Farid Hobeiche Nadine Ghossoub Y&R DUBAI

ELECTRIC EEL LAND ROVER LAND ROVER Y&R DUBAI Shahir Zag Shahir Zag/Kalpesh Patankar Shahir Zag/Kalpesh Patankar Kalpesh Patankar/Shahir Zag Jomy Varghese Sarah Locke Jean Atik Farid Hobeiche Nadine Ghossoub Y&R DUBAI

LUMINOUS MILLIPEDE LAND ROVER LAND ROVER Y&R DUBAI Shahir Zag Shahir Zag/Kalpesh Patankar Shahir Zag/Kalpesh Patankar Kalpesh Patankar/Shahir Zag Jomy Varghese Sarah Locke Jean Atik Farid Hobeiche Nadine Ghossoub Y&R DUBAI

B01/083 COPYWRITING CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Illustrator Account Supervisor Advertiser’s Supervisor Account Manager Planner Entered By

UNITED ARAB EMIRATES

B01/084 COPYWRITING CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Illustrator Account Supervisor Advertiser’s Supervisor Account Manager Planner Entered By

UNITED ARAB EMIRATES

B01/085 COPYWRITING CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Illustrator Account Supervisor Advertiser’s Supervisor Account Manager Planner Entered By

UNITED ARAB EMIRATES

SNOW MOUNTAIN GARLIC LAND ROVER LAND ROVER Y&R DUBAI Shahir Zag Shahir Zag/Kalpesh Patankar Shahir Zag/Kalpesh Patankar Kalpesh Patankar/Shahir Zag Jomy Varghese Sarah Locke Jean Atik Farid Hobeiche Nadine Ghossoub Y&R DUBAI

COROMANDEL STRIPED GECKO LAND ROVER LAND ROVER Y&R DUBAI Shahir Zag Shahir Zag/Kalpesh Patankar Shahir Zag/Kalpesh Patankar Kalpesh Patankar/Shahir Zag Jomy Varghese Sarah Locke Jean Atik Farid Hobeiche Nadine Ghossoub Y&R DUBAI

ECUADORIAN HILLSTAR LAND ROVER LAND ROVER Y&R DUBAI Shahir Zag Shahir Zag/Kalpesh Patankar Shahir Zag/Kalpesh Patankar Kalpesh Patankar/Shahir Zag Jomy Varghese Sarah Locke Jean Atik Farid Hobeiche Nadine Ghossoub Y&R DUBAI

B01/131 SINGAPORE COPYWRITING Title HIROHITO Advertiser GLOBAL ALLIANCE Product DONATION APPEAL Advertising Agency, City OGILVY SINGAPORE Chief Creative Officer Steve Back Executive Creative Director Robert Gaxiola Creative Director Eric Yeo Copywriter Eugene Cheong Art Director Chris Soh/Chan Hwee Chong Photographer Jeremy Wong Illustrator Magic Cube Typographer Chris Soh Regional Executive Creative Director Eugene Cheong Entered By OGILVY SINGAPORE B02/009 ART DIRECTION CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Copywriter Art Director Illustrator Typographer Account Supervisor Advertiser’s Supervisor Account Manager Entered By

GERMANY INSANITY SCHAUSPIELHAUS HAMBURG HAMBURG THEATRE LEAGAS DELANEY HAMBURG Hermann Waterkamp Michael Okun Patrik Hartmann Patrik Hartmann/Bjoern Byns/Sona Krude Sona Krude Tjarko Horstmann Olaf Bargheer Heinke Kraack LEAGAS DELANEY HAMBURG

THURSDAY, JUNE 23,2011

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72 PRESS WINNERS B02/010 ART DIRECTION CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Copywriter Art Director Illustrator Typographer Account Supervisor Advertiser’s Supervisor Account Manager Entered By

GERMANY

B02/011 ART DIRECTION CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Copywriter Art Director Illustrator Typographer Account Supervisor Advertiser’s Supervisor Account Manager Entered By

GERMANY

B02/012 ART DIRECTION CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Copywriter Art Director Illustrator Typographer Account Supervisor Advertiser’s Supervisor Account Manager Entered By

GERMANY

B02/113 ART DIRECTION CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Art Buyer Account Supervisor Advertiser’s Supervisor Entered By

GERMANY

B02/114 ART DIRECTION CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Art Buyer Account Supervisor Advertiser’s Supervisor Entered By

GERMANY

B02/115 ART DIRECTION CAMPAIGN Title Advertiser Product Advertising Agency, City

GERMANY

THURSDAY, JUNE 23,2011

LINES SCHAUSPIELHAUS HAMBURG HAMBURG THEATRE LEAGAS DELANEY HAMBURG Hermann Waterkamp Michael Okun Patrik Hartmann Patrik Hartmann/Bjoern Byns/Sona Krude Sona Krude Tjarko Horstmann Olaf Bargheer Heinke Kraack LEAGAS DELANEY HAMBURG

TAXES SCHAUSPIELHAUS HAMBURG HAMBURG THEATRE LEAGAS DELANEY HAMBURG Hermann Waterkamp Michael Okun Patrik Hartmann Patrik Hartmann/Bjoern Byns/Sona Krude Sona Krude Tjarko Horstmann Olaf Bargheer Heinke Kraack LEAGAS DELANEY HAMBURG

CINEMA SCHAUSPIELHAUS HAMBURG HAMBURG THEATRE LEAGAS DELANEY HAMBURG Hermann Waterkamp Michael Okun Patrik Hartmann Patrik Hartmann/Bjoern Byns/Sona Krude Sona Krude Tjarko Horstmann Olaf Bargheer Heinke Kraack LEAGAS DELANEY HAMBURG

ROAD CROSSING ROLLING STONE MAGAZINE INITIATIVE MONEY FOR MUSIC OGILVY FRANKFURT Dr. Stephan Vogel Dr. Stephan Vogel Helmut Meyer Taner Ercan/Dr. Stephan Vogel Eva Stetefeld Stockmaterial Christina Hufgard Dr. Stephan Vogel Rainer Schmidt OGILVY FRANKFURT

BABY ROLLING STONE MAGAZINE INITIATIVE MONEY FOR MUSIC OGILVY FRANKFURT Dr. Stephan Vogel Dr. Stephan Vogel Helmut Meyer Taner Ercan/Dr. Stephan Vogel Eva Stetefeld Stockmaterial Christina Hufgard Dr. Stephan Vogel Rainer Schmidt OGILVY FRANKFURT

AIRCRAFT ROLLING STONE MAGAZINE INITIATIVE MONEY FOR MUSIC OGILVY FRANKFURT

Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Art Buyer Account Supervisor Advertiser’s Supervisor Entered By

Dr. Stephan Vogel Dr. Stephan Vogel Helmut Meyer Taner Ercan/Dr. Stephan Vogel Eva Stetefeld Stockmaterial Christina Hufgard Dr. Stephan Vogel Rainer Schmidt OGILVY FRANKFURT

B02/116 ART DIRECTION CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Art Buyer Account Supervisor Advertiser’s Supervisor Entered By

GERMANY

B02/179 ART DIRECTION CAMPAIGN Title Advertiser Product Advertising Agency, City

ARGENTINA

PRISM ROLLING STONE MAGAZINE INITIATIVE MONEY FOR MUSIC OGILVY FRANKFURT Dr. Stephan Vogel Dr. Stephan Vogel Helmut Meyer Taner Ercan/Dr. Stephan Vogel Eva Stetefeld Stockmaterial Christina Hufgard Dr. Stephan Vogel Rainer Schmidt OGILVY FRANKFURT

EINSTEIN SONY CYBER-SHOT DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires Executive Creative Director Maxi Itzkoff/Mariano Serkin Creative Director Diego Medvedocky/Ignacio Ferioli Copywriter Diego Medvedocky Art Director Ignacio Ferioli/Mariano Espagnol Photographer Marcelo Burgos Account Supervisor Reinier Suarez/Ana Bogni/Josefina Tuzinkevicz Advertiser’s Supervisor Kim Allard/Takashi Ashida Account Manager Joseph Baide Entered By DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires B02/180 ART DIRECTION CAMPAIGN Title Advertiser Product Advertising Agency, City

ARGENTINA

B02/196 ART DIRECTION CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriter Art Director Photographer Illustrator Typographer Art Buyer Account Supervisor Account Manager Entered By

PORTUGAL

MARILYN SONY CYBER-SHOT DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires Executive Creative Director Maxi Itzkoff/Mariano Serkin Creative Director Diego Medvedocky/Ignacio Ferioli Copywriter Diego Medvedocky Art Director Ignacio Ferioli/Mariano Espagnol Photographer Marcelo Burgos Account Supervisor Reinier Suarez/Ana Bogni/Josefina Tuzinkevicz Advertiser’s Supervisor Kim Allard/Takashi Ashida Account Manager Joseph Baide Entered By DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires

ANIMALS CORBIS STOCK IMAGE LIBRARY LEO BURNETT IBERIA Lisbon Chacho Puebla Erick Rosa/Renato Lopes Thiago Carvalho Thiago Arrighi Corbis Thiago Arrighi Thiago Arrighi Cristina Almeida Paula Lopes Rita Carvalho LEO BURNETT IBERIA Lisbon

B02/197 ART DIRECTION CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriter Art Director Photographer Illustrator Typographer Art Buyer Account Supervisor Account Manager Entered By

PORTUGAL

B02/231 ART DIRECTION CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Illustrator Art Buyer Advertiser’s Supervisor Account Manager Planner Entered By

BRAZIL

B02/232 ART DIRECTION CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Illustrator Art Buyer Advertiser’s Supervisor Account Manager Planner Entered By

BRAZIL

B02/233 ART DIRECTION CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Illustrator Art Buyer Advertiser’s Supervisor Account Manager Planner Entered By

BRAZIL

B02/283 ART DIRECTION CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Illustrator Account Supervisor Entered By

ARGENTINA

B02/284 ART DIRECTION CAMPAIGN Title Advertiser Product Advertising Agency, City

ARGENTINA

PEOPLE CORBIS STOCK IMAGE LIBRARY LEO BURNETT IBERIA Lisbon Chacho Puebla Erick Rosa/Renato Lopes Thiago Carvalho Thiago Arrighi Corbis Thiago Arrighi Thiago Arrighi Cristina Almeida Paula Lopes Rita Carvalho LEO BURNETT IBERIA Lisbon

BEETLE MIAMI AD SCHOOL MIAMI AD SCHOOL Y&R São Paulo Rui Branquinho Flavio Casarotti Roberto Kilciauskas/Pedro Guerra Kleyton Mourao Kleyton Mourao/Gabriel Bueno Monica Beretta Paulo André Bione Flavia Fusco David Laloum Y&R São Paulo

MILK MIAMI AD SCHOOL MIAMI AD SCHOOL Y&R São Paulo Rui Branquinho Flavio Casarotti Roberto Kilciauskas/Pedro Guerra Kleyton Mourao Kleyton Mourao/Gabriel Bueno Monica Beretta Paulo André Bione Flavia Fusco David Laloum Y&R São Paulo

ECONOMIST MIAMI AD SCHOOL MIAMI AD SCHOOL Y&R São Paulo Rui Branquinho Flavio Casarotti Roberto Kilciauskas/Pedro Guerra Kleyton Mourao Kleyton Mourao/Gabriel Bueno Monica Beretta Paulo André Bione Flavia Fusco David Laloum Y&R São Paulo

JUMP DEL CARMEN JUGO CITRIC DRAFTFCB BUENOS AIRES Javier Campopiano Lulo Calió Claudio Brutto Lulo Calió/Martín Stuart Cristian Turdera Karen Goldstein DRAFTFCB BUENOS AIRES

TUNNEL DEL CARMEN JUGO CITRIC DRAFTFCB BUENOS AIRES

D5-57-75 Press Winners BAT+A:25•01 front 22/06/11 18:52 Page73

PRESS WINNERS 73 Executive Creative Director Creative Director Copywriter Art Director Illustrator Account Supervisor Entered By

Javier Campopiano Lulo Calió Claudio Brutto Lulo Calió/Martín Stuart Cristian Turdera Karen Goldstein DRAFTFCB BUENOS AIRES

B02/285 ART DIRECTION CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Illustrator Account Supervisor Entered By

ARGENTINA

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BRAZIL

Art Director Art Buyer Account Supervisor Advertiser’s Supervisor Planner Entered By B02/323 ART DIRECTION CAMPAIGN Title Advertiser Product Advertising Agency, City Creative Director Copywriter Art Director Account Supervisor Advertiser’s Supervisor Planner Entered By B02/324 ART DIRECTION CAMPAIGN Title Advertiser Product Advertising Agency, City Creative Director Copywriter Art Director Illustrator Art Buyer Account Supervisor Advertiser’s Supervisor Entered By B03/157 ILLUSTRATION Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriter Art Director Photographer Illustrator Typographer Art Buyer Account Supervisor Account Manager Entered By

BALLOON DEL CARMEN JUGO CITRIC DRAFTFCB BUENOS AIRES Javier Campopiano Lulo Calió Claudio Brutto Lulo Calió/Martín Stuart Cristian Turdera Karen Goldstein DRAFTFCB BUENOS AIRES

GATE FIAT FIAT AMBULANCE LEO BURNETT BRASIL São Paulo Ruy Lindenberg Renato Butori/Alexandre Pagano/ Henrique Del Lama Mário Cintra Stella Crippa/Mauro Moura Cintia Mourao/Raphael Pinho C.Belini/Lélio Ramos/João Ciaco/ Malú Antonio/Ana Brant Tiago Lara LEO BURNETT BRASIL São Paulo BRAZIL ICEBERG FIAT FIAT AMBULANCE LEO BURNETT BRASIL São Paulo Ruy Lindenberg Mário Cintra Renato Butori/Alexandre Pagano/ Henrique Del Lama Cintia Mourao/Raphael Pinho C.Belini/Lélio Ramos/João Ciaco/ Malú Antonio/Ana Brant Tiago Lara LEO BURNETT BRASIL São Paulo BRAZIL CANNON FIAT FIAT AMBULANCE LEO BURNETT BRASIL São Paulo Ruy Lindenberg Renato Butori/Alexandre Pagano/ Henrique Del Lama Mario Cintra Vetor Zero Stella Crippa/Mauro Moura Cintia Mourao C.Belini/Lélio Ramos/João Ciaco/ Malú Antonio/Ana Brant LEO BURNETT BRASIL São Paulo PORTUGAL PEOPLE CORBIS STOCK IMAGE LIBRARY LEO BURNETT IBERIA Lisbon Chacho Puebla Erick Rosa/Renato Lopes Thiago Carvalho Thiago Arrighi Corbis Thiago Arrighi Thiago Arrighi Cristina Almeida Paula Lopes Rita Carvalho LEO BURNETT IBERIA Lisbon

B03/255 ILLUSTRATION CAMPAIGN Title Advertiser Product Advertising Agency, City Creative Director Copywriter Art Director Account Supervisor Advertiser’s Supervisor Entered By B03/256 ILLUSTRATION CAMPAIGN Title Advertiser Product Advertising Agency, City Creative Director Copywriter Art Director Account Supervisor Advertiser’s Supervisor Planner Entered By B03/257 ILLUSTRATION CAMPAIGN Title Advertiser Product Advertising Agency, City Creative Director Copywriter Art Director Account Supervisor Advertiser’s Supervisor Planner Entered By B04/092 TYPOGRAPHY CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer

BRAZIL GATE FIAT FIAT AMBULANCE LEO BURNETT BRASIL São Paulo Ruy Lindenberg Renato Butori/Alexandre Pagano/ Henrique Del Lama Mário Cintra Cintia Mourao/Raphael Pinho C.belini/Lélio Ramos/João Ciaco/ Malú Antonio/Ana Brant LEO BURNETT BRASIL São Paulo BRAZIL ICEBERG FIAT FIAT AMBULANCE LEO BURNETT BRASIL São Paulo Ruy Lindenberg Mário Cintra Renato Butori/Alexandre Pagano/ Henrique Del Lama Cintia Mourao/Raphael Pinho C.Belini/Lélio Ramos/João Ciaco/ Malú Antonio/Ana Brant Tiago Lara LEO BURNETT BRASIL São Paulo BRAZIL CANNON FIAT FIAT AMBULANCE LEO BURNETT BRASIL São Paulo Ruy Lindenberg Renato Butori/Alexandre Pagano/ Henrique Del Lama Mário Cintra Cintia Mourao/Raphael Pinho C.Belini/Lélio Ramos/João Ciaco/ Malú Antonio/Ana Brant Tiago Lara LEO BURNETT BRASIL São Paulo FRANCE

OBAMA EDITIONS POINTS FAMOUS SPEECHES COLLECTION MARCEL Paris Anne De Maupeou/Véronique Sels/ Sébastien Vacherot Executive Creative Director Anne De Maupeou/Véronique Sels/ Sébastien Vacherot Copywriter Romain Galli/Souen Le Van Art Director Souen Le Van/Romain Galli Illustrator Am I Collective Typographer Am I Collective Art Buyer Jean-Luc Chirio/Aurélie Lubot Account Supervisor Michel Kowalski Advertiser’s Supervisor Emmanuelle Vial/Catherine Lauprêtre Account Manager Cécile Henderyckx Entered By MARCEL Paris B04/094 TYPOGRAPHY CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer

FRANCE

MANDELA EDITIONS POINTS FAMOUS SPEECHES COLLECTION MARCEL Paris Anne De Maupeou/Véronique Sels/ Sébastien Vacherot Executive Creative Director Anne De Maupeou/Véronique Sels/ Sébastien Vacherot Copywriter Romain Galli/Souen Le Van Art Director Souen Le Van/Romain Galli Illustrator Am I Collective Typographer Am I Collective Art Buyer Jean-Luc Chirio/Aurélie Lubot Account Supervisor Michel Kowalski Advertiser’s Supervisor Emmanuelle Vial/Catherine Lauprêtre Account Manager Cécile Henderyckx Entered By MARCEL Paris

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BALD SANTA CASA DE MISERICORDIA DE SAO PAULO BLOOD DONATION Y&R São Paulo Rui Branquinho Flavio Casarotti/Sergio Fonseca Lucas Casao Guilherme Racz Brandon Voges – Bruton Stroube Studios Monica Beretta/Stephanie Wang Valeria Ordonhez Antonio Carlos Forte Ticiana Cardoso David Laloum/Eliana Yamaguchi Y&R São Paulo

BEARD SANTA CASA DE MISERICORDIA DE SAO PAULO BLOOD DONATION Y&R São Paulo Rui Branquinho Flavio Casarotti/Sergio Fonseca Lucas Casao Guilherme Racz Brandon Voges – Bruton Stroube Studios Monica Beretta/Stephanie Wang Valeria Ordonhez Antonio Carlos Forte Ticiana Cardoso David Laloum/Eliana Yamaguchi Y&R São Paulo

WOMAN SANTA CASA DE MISERICORDIA DE SAO PAULO BLOOD DONATION Y&R São Paulo Rui Branquinho Flavio Casarotti/Sergio Fonseca Lucas Casao Guilherme Racz Brandon Voges – Bruton Stroube Studios Monica Beretta/Stephanie Wang Valeria Ordonhez Antonio Carlos Forte Ticiana Cardoso David Laloum/Eliana Yamaguchi Y&R São Paulo

THURSDAY, JUNE 23,2011

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South Africa has not been immune to global recession, but its ad industry is not just relying on home-grown assets of talent and locations, but is showing expansionist ambitions. Marlene Edmunds reports

South Africa builds

with BRICS THURSDAY, JUNE 23,2011

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“WE’RE SEEING WORK THAT IS MORE RISKY, AND A LOT MORE ANXIETY, WITH THE CLIENTS AND AD AGENCIES ON BUDGETS” Barry Munchick, Velocity

N APRIL, South Africa turned BRIC (Brazil, Russia, India and China) into BRICS, a group of countries considered by economists as pivotal to the global economic shift of power towards emerging countries.

Creatively, South Africa came of age some years ago. “South Africa has punched its weight, competing favourably against many larger first-world countries, since the mid-1990s,” says Graham Warsop, chairman, The Jupiter Drawing Room (South Africa). ”More than ever, local advertising has found its own uniquely South African voice.” Barry Munchick, co-founder and executive producer for award-winning, director-driven production outfit Velocity, agrees: “We are seeing a lot bigger and better work coming out of the local agencies compared to three to four years ago.” For Velocity, the year has been one of risk-taking and expansion. “We’re on a roll right now. Everyone is booked up, but

n P&G’s Vicks by Velocity Afrika

on a job-by-job basis. It’s not free sailing by any means. We’re seeing work that is more risky, and a lot more anxiety, with the clients and ad agencies on budgets.” Independent agency King James this year pulled off a coup with its local Santam insurance campaign by bringing in Oscar winner Sir Ben Kingsley. Alistair King, executive producer for King James, says: “When you sit at the bottom of Africa, you seldom get to work with actors of the calibre of Sir Ben Kingsley. Budgets are normally prohibitive with the exchange rates, so the campaign was bold and ambitious to begin with.” The Santam job was out to raise the bar. “Insurance is a cheap and nasty category in South Africa, so the aim was to counter that with something elegant and intelligent,” King says. In a 55-second monologue, Sir Ben, strolling on a beach, talks about insurance that looks like insurance, sounds like insurance but, when it comes to paying you out, doesn’t behave like insurance. He poses the question: “Is your insurance the insurance you think it is or does it just resemble it?” The camera pans to reveal four look-alike Kingsleys. Fresh Eye Film Productions director Greg Francois used eclectic media styles to replicate a 1980s TV commercials style that client Distill had made famous with its vodka brand Mainstay. In the new version, glamorous people land a seaplane on an exotic island, guide a schooner through tropical waters and party on a perfect beach under endless sun. The aim of agency TBWA Hunt Lascaris Joburg was to impress a travelexperienced audience. Francois sought to repackage the images in a fresher, cutting-edge style. His work he says, ranges from “beautifully crafted established shots to spontaneous or loose, hand-held glimpses of unfolding action”. South African shoots are often local, but the clients are world-class players. 7Films shot an LG campaign in a Cape Town studio with several set builds for South Korean agency HSAD, with creative director Stephen Prior. “We used local actors and crew, and the agency and client were very happy with the way it turned out. It represented a change in strategy from LG in that they used humour to illustrate the difference in technology from their competitors,” says producer Jason Plumbly. “In the storyline, one guy represented a conventional 3D TV and one the new LG 3D TV technology.” Each of the 11 spots represented an advance that LG had made in improving 3D TV. THURSDAY, JUNE 23,2011

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f Chris Cottam’s work for Jacob’s biscuits — for Fish Films and Ogilvy & Mather Ireland

LG is also a sponsor of three rugby union teams in South africa. in a job for South africa’s biggest under-the-counter washing machine, made by LG, Y&r Johannesburg had a giant machine installed in front of the players’ tunnel, Players ran out of the washer for the start of the game. at half time they ran into the tunnel dirty, changed into new kit and ran on to the field clean again. “We successfully demonstrated the product’s unique capacity and capabilities among the desired target. Surprisingly, some of the biggest fans of rugby are women,” says executive creative director Liam Wielopolski. 7Films also shot its Cell C launch last year in the Sinosteel building in Johannesburg where it re-created an office set on the 11th floor. “the Cell C commercials, with South african comedian trevor Noah playing its CEO (customer experience officer) elevated Cell C in the public eye and gave them exposure,” Plumbly says. terraplane executive producer ann roberts has offices in both Johannesburg and Cape town but is championing the former as an underused urban and suburban locations destination. the draws include multi-ethnic communities, and a highly developed, professional and creative film-making environment, she says. “We’ve seen a huge increase in our international clients coming to film with us in Joburg and have recently done spots for Singapore, the US, russia and Nigeria.” Wallpaper Magazine’s Wallpaper Design awards this year ranked it the world’s third-best city. terraplane producer Stephan Campher recently had Dean Fourie’s Keep Flying the Flag commercial, shot in front of the aBSa Diamond building in Joburg. “it’s a modern glass high rise, faceted as a cut diamond would be. Because it is made of glass, depending on how you shoot it, the building can give off great reflections of its surroundings as well.” the campaign was conceptualised by DraftFCB. Campher says: “the thought was to combat post-FiFa World Cup depression, which statistically all host countries go through after the event.” the campaign went across tV, radio, internet and print. roberts works closely with the Johannesburg tourism Company, whose communications manager, Laura Vercueil,

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THURSDAY, JUNE 23,2011

www.afsproductions.com

AMERICA OFFICE 507 N. Almont Drive, Los Angeles, CA, 90048, USA T: +1 310 273 9693 F: +1 310 273 9698 M: +1 310 383 9699

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n Maximum’s spot for Angola’s Eviva, with a cast of 38 Angolan leads and a host of extras

n Y&R’s LG Tunnel

says that the city is the country’s creative hub, is alive with culture, music and arts. “We are passionate about profiling and positioning Joburg as South Africa’s leading destination. We want people to see South Africa and Johannesburg like the locals do. The community is very friendly to film-making and we can portray anything from a Victorian street scene to a New York banking district. There is layer on layer of culture and history that makes this possible.” South Africa’s ad industry has not escaped the financial crisis and players are tailoring strategies to cope with the changes. An example is a recent job with the McCann Group for Nestle’s Recoffy, with director Jan-Hendrik Beetge for Catapult Commercials. Catapult aims to build talent through younger directors who are eager to work. “We now have a fantastic group of talented directors with an attitude that looks to solve problems without creating a major fuss,” says executive producer Glen Bosman, Also shot in Joburg in April by Catapult was a Friskies ad directed by Jonathan Boynton-Lee. “They were technically challenging but simple and entertaining to watch,” Bosman says. Two of the three spots involved a dog either shaking its head or entire body. “This action only lasted three to five sec-

“THE COMMUNITY IS VERY FRIENDLY TO FILM-MAKING AND WE CAN PORTRAY ANYTHING FROM A VICTORIAN STREET SCENE TO A NEW YORK BANKING DISTRICT” Laura Vercueil, Johannesburg Tourism onds, but we had to make sure we got it at 500 frames per second to get a 30-second spot.” Expansion into other territories for creative, production and service talent is increasing. “More and more clients wish to take their brands into other areas of the African continent and are looking to The Jupiter Drawing Room to partner with them in this objective,” Warsop says. Velocity launched Velocity Afrika last year and the division already has eight jobs behind it. Director Mpho Gift Twala says: “In our work, we try to treat people with respect, and it pays off. Nigeria, as an example, is a technologically savvy

100% Service 100% Production

CHILE / ROMANIA / SOUTH AFRICA www.moonlighting.co.za

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country and people between the age of 20 and 35 can see if a commercial has been shot somewhere else. When that happens, you’ve lost points immediately.” Velocity Afrika was approached by Publicis Ghana, which is responsible for all advertising in West Africa for P&G. “They were working in co-operation with Publicis London on the new Vicks commercial for Nigeria. The job in essence became a benchmark for the kind of advertising that P&G wanted in Africa. We managed to cross all socio-economic levels.” Like other South African companies, Velocity and its subsidiaries are also looking to India and other parts of Asia. It recently picked up a Tata job in India, while its subsidiary Bouffant wrapped a shoot in China for Cadbury’s Glass And A Half, with Erik van Wyk as director. Bouffant’s executive producer, Melina McDonald, explains: “We set out to create a spot that felt like a movie — with top cinematographic values. Working in China is not without its challenges but the locations and talent were perfect for the creative concept.” South Africa is going digital at a fast pace on both the production and service sides. “We’re leaving it to each individual director to decide. We don’t mind what the platform is as long as the content and concept is strengthened by whatever we choose to finally shoot it on,” Munchick says.

“ ONE OF THE BEST COLLECTIONS OF FILMMAKING ASSETS WHEN IT COMES TO SHOOTING, TOP-OF-THE-LINE ART DEPARTMENTS AND SET DESIGNERS” Philip Key, Moonlighting Sweet Spot co-founder and director Miles Goodall adds: “Digital works for controlled environments, and film when you can’t control the light and you want big landscapes. They are both just tools to help me accomplish what I want to do creatively.” His Airtel commercial campaign, in which 16 commercials shot in South Africa were meant to represent other territories on the continent, was done entirely on film, while for his Nedgroup commercial “I mix it up seamlessly, using digital when it fits and film when it fits”. Some of the biggest changes in the industry are being felt on the service side. At Moonlighting, careful research and detailed budgeting have improved the company’s conversion rate of bids to jobs and brought in an avalanche of work for 2011. “Clients have been bringing in projects that can work in Moonlighting’s offices in both South Africa and Chile, allowing the company to improve bid and job flow,” says executive producer and co-founder Philip Key. “When the earthquake hit Chile last year, we were able to move three projects relatively seamlessly to South Africa, it also made quite a statement as to the value of having two southern-hemisphere destinations that to a large extent can stand in for each other.” South Africa has had to reposition itself as a result of competition emerging in Latin America. “Having the right location choice, crew skills, production experience, competitive budget and ability to deliver is what is determining where a project will land,” Key says. But South Africa “is still in an enviable position and getting the lion’s share of the work. It’s mainly because we’ve made the transition from being location-based to being a production destination. We have one of the best collections of film-making assets when it comes to shooting, top-of-the-line art departments and set designers included. So producers and clients who come here see economy in not having to fly as many people out as they might have in the past.” The ability to work across media is also a plus factor. In THURSDAY, JUNE 23,2011

n AFS’s Ecomagination, for GE, which called for a huge cast of people line dancing around the world, with Cape Town doubling for multinational locations

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a November shoot for hobby Films in Sweden, moonlighting provided facilities for recording moving and still images for tV commercial, magazine advertising, catalogue, the internet and digital media distribution. “details like casting size requirements that accommodate the specific aspect ratios of internet banners are increasingly important. we were able to negotiate talent deals across all these media types in one package, making usages affordable.” in the past few months moonlighting has serviced shoots in South africa for clients from the US, Canada, the UK, germany, Sweden, ireland, France, Switzerland, india and poland. among those making heavy use of moonlighting’s art department was Chris Cottam’s work for Jacob’s biscuits — for Fish Films and Ogilvy & mather ireland. aFS last year shot the acclaimed ge Say aah campaign with traktor, and this year the Swedish company was back to shoot ecomagination, for ge, which called for a huge cast of people line dancing around the world, with Cape town doubling for multi-national locations. “the casting process was very intensive, as we needed 250 real dancers who can actually line dance, no easy feat,” says dale Kushner, president and executive producer of aFS productions. he taught some of the line dancers himself. For a scene requiring 90 asian line dancers, the company scouted asian restaurants. “in another scene,” Kushner says, “all the extras were dressed in warm winter clothing and

“SOUth aFriCa iS COmparable tO aNy FirSt-wOrld COUNtry wheN it COmeS tO digital” meike laesch, Navigator Films

danced on a mountainside. but, as luck would have it, it was a sweltering summer day when we shot.” between 60% and 80% of aFS business is being done in digital format. “people are looking for 24/7 global turnaround. at the moment, our clients know that we have the latest digital equipment, and can stream footage and compete with other territories around the globe digitally. Unfortunately, it has become a little more labour intensive, as we now have to do bid versions for both film and digital formats for every job.” much of Navigator Films’ work is in digital, says executive producer meike laesch. “South africa is comparable to any firstworld country when it comes to digital, both in terms of equipment and trained crew available. there is no question of that.” Navigator also broke borders by shooting its first 3d com-

f Martin Jacobson’s Juice Film was recently involved in a fiveday shoot in Johannesburg, with Grey Advertising and Identity of New York, involving 15 principal children of various nationalities, aged five to eight

mercial for panasonic europe this year. directed by Jan wentz, one shoot was on standard hd, the other in 3d. Navigator also shot part of an online interactive mercedes benz Coupe ad brought in from element e in hamburg, as well as part of the worldwide reebok Campaign for the new women’s easytoner Shoes. “the shoes tone your bum while you train or walk in them, and director matthaeus bussmann, representing the project for markenfilm hamburg working for ddb berlin was brought in to get that message across,” laesch says. mandy richie, owner and producer of Orange Films, says the swing towards digital was evident in the number of requests for the alexa arri. “it became a standard client request whenever a board or script came to us for quoting.” For Orange, service jobs come from across the globe. but the industry “has fundamentally changed for ever and it is a worry as it will affect sustainability.” richie explains: “the upshot of this is that an entirely new area of production has opened up, specifically data labs, digital image technicians, and this is fantastic for the evolution of the industry and South africa as a destination as a whole.” For gatehouse Commercials, the last year has been hectic, says marketing director Joel wynne. among its latest jobs was a shoot for the abu dhabi tourism authority with Ogilvy Cape town and Jeff darling with believe media. “it was a gruelling six weeks in the desert, but at the end the spots were stunning,“ wynne says. Over the past year, gatehouse has evolved as a service hub. “we provide support service so that they can get on with their projects without having to keep a complete company running to do it.” in tandem with changes on the digital landscape, the company has evolved to give clients 24/7 service on a global level. On the service side, asylum logged in two OmO spots for turkey, actimel for belgium and Nokia for the US, as well as Nescafe for russia with Spanish director alejandro toledo. toledo is one of a stable of directors that asylum works with. a large part of the service industry is poised for change. maximum Films executive producer ian Nivison admits there is a realisation that South african production has come to the end of one cycle and is stepping into a new one in terms of its business model. “previously we were looking at constant growth but now the business cycle has hit a plateau.” however, maximum is seeing real promise in servicing other african territories: “these are emerging markets instead

ŝĂŶŶĞ ƌĂŵŚŝůů͗ dĞů͗ нϮϳ Ϯϭ ϰϮϰ ϰϰϵϱ DŽďŝůĞ͗ нϮϳ ϴϮ ϱϱϬϲϵϭϭ ƉƌŽĚƵĐƟŽŶΛĐĂƉĞĚŝƌĞĐƚ͘ĐŽŵ ǁǁǁ͘ĐĂƉĞĚŝƌĞĐƚ͘ĐŽŵ THURSDAY, JUNE 23,2011

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n Navigator broke borders by shooting its first 3D commercial for Panasonic Europe this year

“the wOrld reCeSSiON haS made every little jOb exCitiNg” dianne bramhill, Cape direct

of mature markets, so there is strong demand for traditional tv commercials, and servicing those commercials is a growing opportunity.” in a recent job for angolan client reviva, through lisbon agency bar advertising, the client specified that the talent had to be of angolan origin. the shoot took place in january using 12 locations, from houses to streets to churches to beaches — with a cast of 38 angolan leads and a host of extras each day. Cape direct producer dianne bramhill says the company has been doing a lot on the digital side in an effort to cut costs: “the world recession has made every little job exciting.” Cape direct has kept busy with a stream of shoots for tesco Clothing, Santander, x-Pop ice lollies and b&Q. delicious has also consolidated, with executive producer Nikki brooker winnowing down her team. “Carrying large overheads for 12 months of the year is just not an option any longer,

and companies are having to cut their cloth to suit their turnover.” the company shot three commercials for a Play mobile campaign in Poland. “the first saw us shooting over four days, with 273 extras and 32 locations in the Cape town area. it was a job that had only seven days’ prep.” Pendra dissell moved from delicious to harry & Co, a company she owned previously. “i’m remaining an independent producer who offers services to clients and supports their film process in any way i can,” dissell says. recent jobs include one for Papaya Films in Poland for Zubr beer and another with aCNe Productions in Stockholm for amF. a relative newcomer on the block, Can-Can is still in its first year of operation as a service company. it recently shot a special campaign for roemerquelle water in Cape town with the jung von matt agency in austria. the series of commercials showed 15 male and female South african models involved in a sensual picnic, swigging roemerquelle water. “the shoot took place in the middle of a field in the spectacular Franshoek mountains,” says executive producer di britz. “the Franshoek valley lies in the heart of the fertile wine-making region of the Cape, just outside Cape town, and offers beautiful green fields and areas surrounded by remarkable mountains — everything the director needed which was not available in europe in the middle of the northern-hemisphere winter.” New outfit but definitely not a new kid on the block is juice Film, a company launched in march by executive producer martin jacobson. juice Film was recently involved in a five-day shoot in johannesburg with grey advertising and identity of New york. “the commercial uses 15 principal children aged five to eight of various nationalities showing what they go through in competing in sport,” says jacobson, former executive producer and partner with moonlighting. he has also racked up several other projects since he launched his new company. the message he wants to get across to the market is: “i am back.” just launching in South africa is red Petal Productions, a service and facilities company with experienced talent coming from its founders, executive producer toni marais and marketing chief/administrator adele davey. the company will be ready for production in august, the start of the traditional service season in South africa. marais as a freelance producer worked with South africa’s top talent, including Keith rose and ian gabriel, as well as a international producers, among them germany’s Stephan brockmann and France’s Franck Servoz. “Our aim is to provide uncompromising service and very competitive and unique solutions to all our clients’ budgets,” marais says. “South africa is more vibrant and has more to offer than ever before, but the world has changed, budgets are under pressure, and some innovative approaches need to be taken. we’re taking them.” ^

THURSDAY, JUNE 23,2011

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LIONS 2011 DAILYNEWS PUBLISHED BY BOUTIQUE EDITIONS - WWW.LIONSDAILYNEWS.COM

SUNDAY, JUNE 19, 2011

CANNES APP UNWRAPPED TODAY’S SEMINARS

10.30 GOVIRAL PRESENTS: THE LONG IDEA

Seventy-one per cent of US women can identify the phrase ‘Because I’m Worth It’ as the L'Oreal signature. Goviral believes it is the result of a ‘long idea’ — the concept that familiarity breeds contentment 11.30 SAPIENTNITRO PRESENTS: CULTURE CLUBBING WITH THE BRAND

Brands that stand the test of the social revolution are those that create cultural capital 12.30WGSN PRESENTS: ALIGN TO THE MACRO TRENDS DRIVING PRODUCT DEVELOPMENT

Impress creative directors and prospects by being completely aligned to the macrotrends driving product development 13.30 UM, L’OREAL & BMW PRESENT: ENTREPRENEURS ARE THE NEW CREATIVE DEPARTMENT (AND VICE VERSA)

The new art of creativity is being driven by the ideas, products and solutions created by new businesses as they adapt 14.30THENETWORKONE PRESENTS: THE INDEPENDENT AGENCY SHOWCASE 2011

Award-winning work and challenging views from Elephant Cairo, Special Group and MUH•TAY•ZIK/HOF•FER 15.30 IMC2 PRESENTS: FRIENDS WITH BENEFITS

In the digital world, Venn diagrams’ overlapping intersections represent not only where values are shared, but also where relationships are found, forged and exploited 16.30 FLEISHMAN-HILLARD PRESENTS: SOCIAL MOBILE MARKETING

Mobile is seen as a potential equaliser — but it is also seen as adding a new complexity level that could deepen differences 17.30 NAKED PRESENTS: THE THREE CS OF MODERN CREATIVITY

Naked Communications’ Jon Wilkins introduces the three C's of modern creativity — community, crowdsourcing and co-creation — and demonstrates how these themes are shaping innovation ALL SEMINARS ARE IN THE DEBUSSY UNLESS INDICATED

Patti Smith

Arianna Huffington

Robert Redford

Big names add weight to a record-breaking week THE POWER of global creativity is focusing media attention on Cannes this week. With a record-breaking 29,000-plus competition entries, the Festival expects more than 9,000 registered delegates this year, who will have the opportunity to immerse themselves in over 50 seminars featuring leading names from the worlds of media and entertainment. Among the names is singer, poet and performer Patti Smith, who will be speaking on Friday at

the annual Grey New York music seminar. Following in the footsteps of Yoko Ono, Donovan, John Legend, Tony Bennett and Little Steven van Zandt, Smith will be discussing music, creativity and her career so far with Tim Mellors, global creative director and vice-chairman of Grey Group. On Monday, Dana Anderson, senior vice-president of marketing strategy and communications for Kraft Foods, will be exploring the paradoxes of

innovation with Blink and The Tipping Point author Malcolm Gladwell. At the Yahoo! seminar on Tuesday, under the banner Content As Conversation Catalyst, Ross Levinsohn, executive vice-president of Americas region at Yahoo!, will be joined by actor, director, and producer Robert Redford, and Electus founder Ben Silverman. The trio will be discussing who, if anyone, is the king of the content kingturn to page 5 dom.

Festival honours Effectiveness THE NEWLY launched Creative Effectiveness Lions will reward creativity that has shown a measurable and proven impact on a client’s business — creativity that affects consumer behaviour, brand equity, sales and, where identifiable, profit. With ROI (return on investment) of growing importance to clients, the Festival intends that the category will establish a direct correlation between creativity and effectiveness. Creative Effective-

Jean-Marie Dru

ness jury president Jean-Marie Dru, president and chairman of TBWA\Worldwide, said: “I feel truly honoured to serve as the jury president for the first-ever Cannes Creative Effectiveness Lion. It took years for the idea of creativity to become accepted as being a source of effectiveness. Cannes has participated in raising that awareness. And the incredibly rich and varied Cannes Lions environment has also helped a lot.” turn to page 5

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TODAY’S SEMINARS

9.30 CHEIL WORLDWIDE PRESENTS: WILL SMART TV MAKE YOUR LIFE SMARTER? How will smart TV transform our lives? Listen to the experts’ views and projections 10.30 MOFILM PRESENTS: CAN CROWDSOURCING BUILD BIG BRANDSActor Jesse Eisenberg and General Motors’ Paul Edwards explore crowd creativity and the value of ‘outsider perspective’ 11.30TIME WARNER PRESENTS: THINKING INSIDE THE BOX [THE GOLDEN AGE OF TV. EVERYWHERE.] Piers Morgan, David Simon and Aaron Sorkin join Time Warner’s Jeff Bewkes to discuss creating content for TV’s second Golden Age 12.30 GOOGLE PRESENTS: INTERNET, INNOVATION AND IMAGINATIONA glimpse into how the internet — and Google — are changing the world 13.30THE GUARDIAN AND DR EDWARD DE BONO PRESENT: IS CREATIVITY FOR MAD MEN OR PR GURUS? Be inspired by the founding father of modern creative thinking 14.30 MICROSOFT ADVERTISING PRESENTS: DISCOVER NEW INNOVATIONS TURNING ORDINARY ENTERTAINMENT INTO SOMETHING EXTRAORDINARY Find out what happens when creatives put consumers in the centre of the action 15.30 R/GA PRESENTS: WHAT’S NEXT? Barry Wacksman and Bob Greenberg explain how R/GA intends to grow and thrive in the age of disruption 16.30 LEO BURNETT PRESENTS: THE LANGUAGE OF THE 21ST CENTURY Learn why the world’s great brands are speaking a new language 17.30 FACEBOOK PRESENTS: SOCIAL BY DESIGN Carolyn Everson explains how businesses are being creatively transformed through Facebook ALL SEMINARS ARE IN THE DEBUSSY UNLESS INDICATED

WEDNESDAY, JUNE 22, 2011

Radio jury decides crash campaign is a knockout

Eugene Cheong

THE RADIO Grand Prix has been won by Net#work BBDO Johannesburg for a “piece of magic” for Mercedes-Benz. Jury president Eugene Chong described the campaign for the luxury car-maker’s accidentavoidance features — a series of surreal melodramas about relationships that could have been avoided with the use of the blind-spot and fatigue-prevention technology — as “a leftfield idea” that was so original as to be “post-modern”. Net#work BBDO Johannes-

burg also made off with two of the nine Gold Lions, along with two of the 15 Silver Lions awarded. The jury also granted a total of 24 Bronze Lions. Cheong, regional executive creative director of Ogilvy & Mather Asia Pacific, praised his “fair and thorough” jurors, who had worked diligently through 1,360-plus entries, determined not to “allow any great work slip through the gap”. He added: “We ended up with a shortlist to be proud of.” When asked about overcom-

ing language differences in a medium that is dependent on the spoken word — and the special challenge of migrating humour across cultures — Cheong cited Tolstoy’s War And Peace, written in Russian, and Gabriel Garcia Marquez’s One Hundred Years Of Solitude, written in Spanish. He had read both novels in translation, he said, but they had lost none of their power. But Cheong issued a warning to agencies submitting radio campaigns in languages other than English — the language of advertising in general and the Cannes Lions in particular. “Make sure the translation is perfect, or don’t bother,” he said. While the Radio jury had heard some “stunning work”, many of the humorous entries had been disappointingly basic. “We were looking for original ideas, not just funny sounds and voices.” In terms of raising quality, he added, “I think the trick is to get great creative people working specifically for radio again. Radio needs to become more attractive to talent.” ^

Korea gains first Grand Prix KOREA gained its first Grand Prix when the Media results were announced yesterday. “After the double Grand Prix success yesterday for McCann Erickson Romania and now Korea today, we are seeing something very interesting happening,” Festival CEO, Phil Thomas, said. According to Media jury president Maria Luisa Francoli Plaza, the HomePlus Subway Virtual Store campaign for Tesco by Cheil Worldwide featured a remarkable piece of

Maria Luisa Francoli Plaza

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consumer insight. “It was also a very effective blend of outdoor, the oldest form of advertising, and the very latest technology,” she said. After re-branding from Tesco to HomePlus, the retailer was looking for a way to overhaul the market leader without opening new shops. The fact that Koreans work very long hours led to a radical solution: to open virtual stores in places where people commute, starting with subway stations, where they could turn to page 3

ALREADY a Gold winner in Direct Decode Jay-Z With Bing, by Droga5 New York, was the unanimous choice of the Outdoor jury for a Grand Prix. “Following initial discussion about which campaign deserved the Grand Prix it was clear that this campaign had everyone’s vote, something the organisers told us was extremely rare,” jury president Olivier Altmann said. “It wasn’t merely the best campaign, it also shows the future of outdoor.” The campaign, aimed at increasing the profile of the rapper’s autobiography among young people, featured all 350 pages on billboards around the world, the sites chosen from places mentioned in the book. There were also a collaboration with Gucci, which sewed pages into leather jackets and a bronze plaque was put up in the Marcy Projects where Jay Z grew up. Clues to the location of pages, which included a hotel swimming pool and a plate in a restaurant, were searchable through Bing. “This campaign shows how outdoor can lead a whole campaign,” juror James Cloete, of Draftfcb Johannesburg, said. The jury awarded 40 Gold Lions and 69 Silvers. Altmann instructed jurors to judge the entries as people not as professionals. “I asked the team to be prepared to be surprised, shocked and moved rather then impressed,” he said^

FESTIVAL NEWS P1-17 MEDIA WINNERS P19 RADIO WINNERS P28 OUTDOOR WINNERS P37 FOCUS ON THE MIDDLE EAST P56 FOCUS ON INDIA P66 FOCUS ON ASIA P75 FOCUS ON TURKEY P83 FOCUS ON 3D P86

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9.30 INITIATIVE PRESENTS: RETHINKING PAID, EARNED AND OWNED Learn the new rules for driving marketing performance 10.30 BBDO PRESENTS: MEET THE SCREENS How do you earn your next

billion? Find out here 11.30 KRAFT FOODS PRESENTS: KRAFT FOODS WITH MALCOLM GLADWELL Author Malcolm Gladwell explores the link between an organisation’s culture and its ability to innovate 12.30 DRAFTFCB PRESENTS: EXPLORING THE SCIENCE OF CREATIVITY Find out what science can tell us about creativity 13.30 PHD PRESENTS: BEYOND THE HORIZON A preview of the incredible

technology on the horizon and what it will mean for advertising and marketing 14.30AOL PRESENTS: THE RE-CALIBRATION OF FORM AND FUNCTION ONLINE

AOL’s Tim Armstrong and Arianna Huffington outline what the brave new digital world can, should and will look like 15.30 (ESTEREL) SAWA PRESENTS: CINEMA – THE MEDIUM THAT INNOVATES AND INSPIRES An exploration of the best

uses of cinema from around the world 15.30ADOBE PRESENTS: ADVERTISING MEETS DIGITAL PUBLISHING: THE HOT ISSUE A look at the new opportunities for

advertisers and publishers in the era of e-publishing 16.30 DIAGEO PRESENTS: TRANSFORMING MARKETING, TRANSFORMING THE CLIENT AGENCY MODEL, TRANSFORMING CONSUMER AND BRAND RELATIONSHIPS

Making sense of the new world order for marketing 17.30ACT RESPONSIBLE PRESENTS: HOW ADVERTISING CAN SUCCESSFULLY ADDRESS SOCIAL ISSUES A discussion of the best practices in social messaging Mark Holden, PHD Worldwide

Eric Schmidt

THE GROWING presence of technology companies at Lions is testament to the fact that the digital eco-system is now an essential and fully integrated part of modern creativity. HP and AlmapBBDO are hosting a master class, featuring Marcos Medeiros, senior art director of AlmapBBDO, on Friday, when he will discuss the strategy and execution behind the award-winning Billboard campaign. Madeiros will also be talking about how the creative engineering movement led to a highly interactive campaign experience that tapped into the passion of music fans and leveraged the impact of personalisation through the power of digital

ALL SEMINARS ARE IN THE DEBUSSY UNLESS INDICATED

business leaders giving their views on the industry, among them Hamish Pringle, outgoing director general of IPA; Adam Morgan, founder of eatbigfish; and Andy Fennell, chief marketing officer at Diageo. Mark Holden, global strategy and planning director at PHD, will be presenting his vision of the future in the Beyond The Horizon seminar tomorrow at 13.30. Holden believes that the social-media revolution has fundamentally changed the fabric of society and that this, in turn, is changing the physics of how marketing works. ^

11.30 (GRAND AUDITORIUM) SAATCHI & SAATCHI PRESENTS: NEW DIRECTORS’ SHOWCASE Start queuing now to avoid disappointment 13.00 (GRAND AUDITORIUM) McCANN WORLDGROUP & MRM WORLDWIDE PRESENT: TECHNOLOGY AND ITS TRANSFORMATION OF CREATIVITY will.I.am joins Nick Brien’s panel to discuss how technology will be informing and shaping our lives 14.30 OGILVY & MATHER PRESENT: THAM KHAI MENG LAUNCHES THE OGILVY & INSPIRE SERIES WITH SIR KEN ROBINSON Creative pioneer Sir Ken Robinson helps launch Ogilvy & Inspire, an annual series of narratives exploring inspiration 15.30 DENTSU PRESENTS: ASIAN DIVERSITY: SHAPES TO COME Find out why anime inspires the world with Akira Kagami and Japanese pop-culture evangelist Danny Choo 16.30 MDC PARTNERS & CRISPIN PORTER + BOGUSKY PRESENT: FIVE FOR FIVE Crispin Porter + Bogusky’s top creatives share what they are thinking right now — and how it will affect the industry 17.30 KIRSHENBAUM BOND SENECAL + PARTNERS PRESENTS: COLLECTIVE ENGINEERINGA glimpse into the future of mobility and marketing ALL SEMINARS ARE IN THE DEBUSSY UNLESS INDICATED

Ross Levinsohn

printing. Microsoft’s Frank Holland, newly appointed as corporate vice-president of advertising and online business, is responsible for meeting the needs of the company’s advertising customers and partners. “One month ago we introduced a new online advertising format called Filmstrip, which has been very well received by brands, especially car manufacturers,” he said. “We have also developed a way to use the Xbox Kinect system to interact with advertising using gestures, which opens up a huge range of possibilities for engaging with consumers. “When you take into account that globally there are 55 million Xboxes, and that 2.1 billion

hours are spent on the Xbox Live Network every month, we believe this is a very exciting innovation.” YouTube has created a space where delegates can recreate ads and star in them, while Nokia and Samsung have created hi-tech networking areas with interactive kiosks. Yahoo! will once again be an unmissable presence during the Festival, with Ross Levinsohn talking to Robert Redford. Google’s Eric Schmidt is the Cannes Lions Media Person Of The Year 2011 underlining Google’s contribution to changing the way people around the world access information. Facebook, Adobe, Dolby and AOL are also all in Cannes this week. ^

Holding companies in contention ANOTHER global measure of successful creativity is launched at this year’s Festival — the Holding Company Of The Year award. The first winner of this award will be announced on Saturday, honouring the holding company that obtains the highest scores for successes in the Film, Film Craft, Press, Outdoor, Radio, Media, Cyber, Direct, Promo, Design, PR, Titanium and Integrated sections. Phil Thomas, the Festival CEO, explained: “We found that each company calculated its results

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10.30JWT PRESENTS: THE POWER OF THE PEOPLE IS GREATER THAN THE PEOPLE IN POWER Social media has revolutionised political activism, but how will it change consumer behaviour?

Frank Holland

Interactive impact draws A-list digital delegation

LIONS 2011 DAILYNEWS 9.30ARNOLD WORLDWIDE PRESENTS: FIXING ADVERTISING’S TALENT CRISIS Your staff feeling overworked and underappreciated? Learn how to lure, motivate and retain employees

BING BRINGS OUTDOOR HARMONY

IR JOHN HEGARTY of BBH, and Keith Weed and Babs Rangaiah of Unilever are among those whose views can be seen and heard via the firstever Cannes Lions app, which offers delegates the chance to tap into video interviews conducted as part of an augmented reality project by PHD Worldwide running at this year’s Festival. PHD has teamed up with mobile augmented-reality company Zappar to bring to life a print campaign featuring 15 industry luminaries. Delegates can download the Cannes app with in-built Zappar technology to activate videos on their mobiles by scanning the ‘Advertising Moves On’ posters and flyers around the Palais, and print ads in Lions Daily News. The videos show

FESTIVAL NEWS P1 -5 FOCUS ON SWEDEN P7 SCREENINGS P16

TODAY’S SEMINARS

Olivier Altmann

CREATIVITY TAKES CENTRE STAGE

TODAY’S SEMINARS

MONDAY, JUNE 20, 2011

using a different methodology. We have a strict methodology for calculating the Agency Of The Year, Independent Agency Of The Year and Network Of The Year. We felt it was important to use the same for holding companies so we got official rankings using our methodology.” All agencies or companies owned 20% or more by a holding company will contribute points to the award in all categories. All shortlisted entries and awards won by affiliates will be included in the cal-

culations. If an entry is shortlisted and goes on to win an award, the shortlist point is not counted. In the event of a tie, first the number then the rank of the awards will be taken into consideration, and then, if necessary, the full shortlist points. Award points are: 12 each for Titanium Grand Prix and Creative Effectiveness Grand Prix; 10 for all other grands prix and for Titanium Lion; seven points for a Gold Lion; five for Silver; three for Bronze; one point for shortlisting.^

“WELCOME to the very first International Festival of Creativity. It is, of course, the 58th Cannes Lions, but this is the latest in a series of strapline changes for the Festival. Launched as the Festival du Film Publicitaire, English was adopted as the event’s language in the 1980s, with the International Advertising Film Festival dropping ‘Film’ in the 1990s (to many howls of protest) as other entry sections were added. “But now, as the industry shifts its shape, and communications becomes more complex, Cannes Lions is no longer simply about ‘advertising’, as indeed the industry is no

LIONS 2011 DAILYNEWS PUBLISHED BY BOUTIQUE EDITIONS - WWW.LIONSDAILYNEWS.COM

10.30 IPG & WOMEN’S LEADERSHIP NETWORK PRESENT: BEYOND MAD MEN: TOWARD GENDER BALANCE IN CREATIVE ROLESWomen are the world’s largest emerging market. So why aren’t there more of them at the top? Martha Stewart joins the panel debate 11.30 YAHOO! PRESENTS: CONTENT AS CONVERSTION CATALYST Robert Redford, Ben Silverman and Ross Levinsohn discuss storytelling and the technology that fuels it 12.30 STARCOM MEDIAVEST GROUP & TED SMG PRESENT: TED@CANNES: THE MEANING OF THE CONNECTED EXPERIENCEA 45-minute session about online, offline, social networks, storytelling and looking differently at the world 13.30YOUTUBE PRESENTS: GOOD WORK How can creative minds most positively impact upon humanity’s most critical issues?

15.30TEXTAPPEAL PRESENTS: THE 99 — THE FIRST GLOBAL ISLAM-INSPIRED FUSION BRANDAn insight into the global success of The 99 Islamic comic superheroes 16.30 COCA-COLA PRESENTS: LIQUID AND LINKED MYSTIQUE Coca-Cola execs explain the company’s new ‘Liquid And Linked’ strategy

longer simply about advertising. With the interweaving of PR, Design, Media, Digital and much more, the question then was: what does describe what the Festival is all about? Well, that decision was easy: Cannes has always been, and will always be, about one thing above all others: creativity. “Every Cannes throws up something new, and right now we don’t know what’s in store this week. Except that, if the last 58 years are any kind of guide, it will be surprising, educational, eye-opening and a lot of fun. Enjoy the Festival, I hope you go home inspired.”^

FESTIVAL NEWS P1 -13 SHORTLISTS: PROMO & ACTIVATION; PRESS; MEDIA; OUTDOOR; RADIO; DIRECT; & PR P14 FOCUS ON FRANCE P47 WARC.COM P48 FOCUS ON LONDON P50

“CANNES Lions is about

9.30AGÊNCIACLICK ISOBAR & FIAT PRESENTS: EMBRACING OPENNESS TO MAKE THE CAR OF THE FUTUREA look at the creation of the first-ever crowd-sourced car— the Fiat Mio

14.30 DIGITAS & VEVO PRESENT: ARTISTS, BRANDS AND THE MARRIAGE OF MUSIC AND MARKETING Musician Pharrell Williams joins the panel debate on artists, brands and the evolving connection between them

Phil Thomas, Festival CEO

TUESDAY, JUNE 21, 2011

LIONS: A LEGACY OF LEARNING TODAY’S SEMINARS

17.30 HILL & KNOWLTON PRESENTS: ADDICTION: WHAT BRANDS CAN LEARN FROM ANGRY BIRDS Hear the story behind the phenomenally successful mobile game ALL SEMINARS ARE IN THE DEBUSSY UNLESS INDICATED

Direct action … Schill and his jurors turned the tables on photographers by rising as one to take pictures of them

Double triumph for ‘brave’ McCann Erickson Romania MCCANN Erickson Bucharest won twice within hours at the Festival yesterday, carrying off Grands Prix in Promo & Activation and Direct with a daring campaign for a Romanian chocolate bar. Promo & Activation jury president Warren Brown said his group’s decision was unanimous: “We discussed it at some length and, in so doing, the campaign only got better. The effect was a bit like meeting your best mate for a drink and finding he has had a sex change. It’s an absolutely fantastic and very brave campaign that had built-in creative accountability, because it had to work and it had to work quickly.” Alexander Schill, Direct jury president, found only one dissenter from awarding the top prize

to the Rom chocolate bar campaign when three entries were in contention. He approved of the double win: “If you take away the Direct — the participation of the consumer — it wouldn’t work. They forced the consumer to act and interact.” Rom bars, sold since 1964 and bearing the Romanian flag on the wrapper, had lost touch with the country’s youth, who were disillusioned with all things Romanian. McCann Erickson’s solution was to replace the normal wrapper with the American flag and, for a week, adverts were run in English with an American proclaiming the bars as “the taste of coolness”. “After one week, in which Facebook pages were started and flash mobs

demonstrated in Bucharest, the campaign was revealed as being a joke,” Brown said. “There was a 79% increase in sales and the product outperformed the market by over 20%.” The Promo & Activation jury awarded five Gold Lions, including one for the StarHub campaign by DDB Singapore — also a contender for a Grand Prix — as well as 17 Silver and 30 Bronze Lions. The Direct jury presented 10 Gold, 15 Silver and 30 Bronze Lions. Festival chairman Terry Savage agreed that Romania rarely appeared among Lions winners. “The first time they won a Bronze Lion, when they returned home the president of the country re-presented the Lion to them.” ^

learning and education. It is about understanding the industry as it evolves with an ever-increasing velocity. It is about networking and meeting with our peers to discover what is happening in different markets across the globe. Underlying that is the one thing we all aspire to and get inspired by, and that is great creative work — work that lingers in our minds long after we have seen the executions; work that makes us want to go home and do better. In a sense what happens in Cannes is not as important as what you take home from Cannes; take home for your use and for the use of others with whom you work. To do that, however, you must immerse yourself in all aspects of the Festival — the screening rooms, the seminars and workshops, the master classes and the award ceremonies, as well as the many social events scheduled each day. Fact is, anyone that is sent to Cannes by their company is privileged and they should use that privilege to advance themselves, their associates and their companies on their return. That is the sort of payback that will see you here next year and for many years after.” ^

Aussies scoop PR Grand Prix CLEMENGER BBDO Melbourne has won the PR Grand Prix with a campaign for National Australia Bank (NAB), described by jury president David Senay as “brilliant”. “The campaign was based on the idea of breaking up, because the bank wanted to distinguish

itself from the other large banks of Australia,” Senay said. “And what it achieved was remarkable because it not only re-positioned NAB and transformed its image, but it also de-positioned the bank’s competitors. It’s a highly creative and very opportunistic campaign that,

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in using the idea of the break up of a relationship — something that everyone has experienced — achieved a kind of conceptual ju-jitsu by using the power of the opposition against itself.” When asked why an advertising agency was again the winner of the turn to page 3

Terry Savage, Festival chairman

FESTIVAL NEWS P1 -13 PR WINNERS P16 DIRECT WINNERS P25 PROMO WINNERS P35 CYBER SHORTLIST P45 DESIGN SHORTLIST P55 FOCUS ON US HISPANIC MARKET P59 SCREENINGS P64

THURSDAY, JUNE 23, 2011

Tony Granger

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Luciano Deos

Nick Law

FESTIVAL NEWS P1-16 OGILVY 100 YEARS P18 DESIGN WINNERS P29 CYBER WINNERS P39 PRESS WINNERS P53 FOCUS ON SOUTH AFRICA P74

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