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TITANIUM AND INTEGRATED GRANDS PRIX THE TITANIUM Grand Prix has gone to Twelpforce, the social media, customer care campaign by Crispin Porter + Bogusky, for electrical retailer Best Buy. The Twelpforce is a “viral army” of over 2,000 Best Buy employees, who solve customer problems via Twitter. The service has nearly 15,000 followers and is growing. The Integrated Grand Prix has gone to Livestrong, the cancer-awareness campaign for the Nike Livestrong Foundation, by Wieden+Kennedy (W+K), Portland. “It is quite an honour for Nike Livestrong, and W+K, to be recognised for this integrated campaign,” said Tyler Whisnand, Wieden+Kennedy creative director, Nike. “The campaign is about engagement and a promise that we are stronger together. It’s about the millions of survivors who continue to fight. And of course, it’s about you.” Mark Fitzloff, W+K executive creative director said: “Winning a Grand Prix for our work on behalf of an organisation like Livestrong is a tremendous honour. We are especially proud of the fact that the digital component has been so well received. And we made a robot for the Tour de France. How cool is that?”
SATURDAY, JUNE 26, 2010
Everyone loves the man your man smells like
‘THE MAN your man could smell like’, the spot directed by Tom Kuntz of production company MJZ Los Angeles, and created by Wieden+Kennedy Portland, has won the Cannes Lions 2010 Film Grand Prix. The spot features actor Isaiah Mustafa in a cheesy, deadpan — and very funny — quick-fire monologue, extolling the virtues of Old Spice body wash. “We couldn’t be more excited by this honour,” creative directors Jason Bagley and Eric
Baldwin told the Lions Daily News. “It’s been so gratifying to have people around the world respond so positively to this spot. We have to credit our creative team, Craig Allen and Eric Kallman, as well as the entire W+K Old Spice team, and our clients, for trusting us, and collaborating with us to create this kind of work. They are truly an amazing client to work with and deserve huge credit for supporting and encouraging the work we’ve been
able to do together.” The spot was produced by Jeff Scruton and David Zander — and Zander gives full credit for the work to Kuntz and Scruton. “Every time Tom and Jeff, and the creative team of Craig Allen and Eric Kallman, get together, they create magic,” Zander said. “It’s synergistic magic. Truly, they are amazing. The feeling I get is that I am overwhelmed and happy for those three guys. It’s turbo-charged, it’s incredible.” ■
Philips is gifted a second Grand Prix
THE FIRST Film Craft Grand Prix has gone to ‘The gift’, a film by Carl Erik Rinsch, and part of the five-film Parallel Lines project from Philips Cinema and Ridley Scott Associates. Parallel Lines is part of a global campaign to promote the “cinematic viewing experience” offered by Philips’
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range of TVs, and is a follow-up to the ‘Carousel’ short film developed for the launch of the Philips Cinema 21:9 TV that won the Film Grand Prix in Cannes last year. The agency is DDB UK, and chief creative officer for Philips is Neil Dawson of DDB Worldwide. “We pro-
duced all five films with the same integrity, but I have to say that ‘The gift’ was the first one that really jumped off the shelf,” Dawson said. “It hasn’t been out that long, yet the viewing figures have been good. We had a target of five million visits on YouTube before the end of the year, but we got over eight million in seven weeks.” Dawson had high praise for Rinsch, as well as RSA’s executive producers Caspar Delaney and Kai Lu Hsiung. “For Kai and Casper to co-ordinate five different jobs in some difficult conditions, and still to come out with something like this that captures the imagination of the jury, that was monumental.” ■
NEW LIONS AND A NEW NAME AND SO another Cannes Lions comes to a close, and as ever we’re planning changes to the Festival. We’re working towards introducing a Cannes Creative Effectiveness Lion, to honour the link between creativity and effectiveness; and a Black Lion, presented to a person or company who has had a lasting impact on the industry. We are also introducing a Cannes fringe event, CannesAlso, which taps into the massive creativity of Cannes delegates with exhibitions of art, pho-
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tography and sculpture, as well as digital work, writing and film. And perhaps most significantly, we are changing the name of the Cannes International Advertising Festival, which perhaps has been overtaken by events of recent years. These are decisions for a calm day back at the office. Until then, we have another day of seminars and workshops to enjoy, and one hell of a show tonight at the Awards evening. Once the fireworks have gone off at the Closing Gala, it’s all over for another year. And what a year it’s been. ■
FESTIVAL NEWS P1-13 FILM WINNERS P15-33 TITANIUM AND INTEGRATED WINNERS P35 -37 FILM CRAFT WINNERS P38 -40 FOCUS ON FILM COMMISSSIONS P41-49 FOCUS ON CENTRAL EUROPE P50-56 FEATURE: FILM CRAFT P58-63 GRAND PRIX FOR GOOD WINNERS P64
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THE TITANIUM Grand Prix gone to Twelpfor has media, customece, the social r care campaign by Bogusky, Crispin Porter + Best Buy. for electrical retailer The Twelpfor “viral army” ce is a of over 2,000 Best Buy employe es, who solve custome Twitter. The r problems via service has 15,000 followers nearly ing. The Integrate and is growd Grand Prix has gone to Livestron cancer-awarenes g, the s campaig for the Nike dation, by Livestrong Foun-n Wieden+Kennedy (W+K), Portland . “It is quite an honour and W+K, for Nike Livestron to be recognis g, for this integrate ed d campaig said Tyler n,” Whisnand, Wieden+Kennedy director, Nike. creative “The campaig is about engagem n promise ent we are and a together.that It’s about stronger lions of survivors the milwho continue to fight. about you.”And of course, it’s W+K executivMark Fitzloff, e creative tor said: “Winning direcPrix for our a Grand an organisawork on behalf of strong is a tion like Livetremend our. We are ous honof the fact especially proud componentthat the digital received. has been so well robot for And we made a How coolthe Tour de France. is that?”
Everyone your manloves the man smells lik e ‘THE MAN like’, the your man could smell Kuntz of spot directed by Tom MJZ Losproduction compan by WiedenAngeles, and createdy has won +Kennedy Portlan the Film GrandCannes Lions d, tures actor Prix. The spot2010 a cheesy, Isaiah Mustaf feafunny — deadpan — and a in extolli ngquick-fire monolovery Spice bodythe virtues of gue, Old “We couldnwash. ’t be by this honour,”more excited rectors Jason creativ Bagley and e diEric
Baldwin told the News. “It’s Lions Daily been so to have people gratifyi around the ng respond world spot. Weso positively to creative have to credit this team, Eric Kallm Craig Allen our entire W+Kan, as well as and Old Spice the and our team, us, and clients , for trustin collaborating g to create with us They are this kind of work. truly an amazin to work g client with credit for and deserve couraging supporting andhuge the work enwe’ve been
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duced all integrity,five films with the ‘The gift’ but I have to saysame was the that really jumped first one that off the shelf,” son said. Dawlong, yet “It hasn’t been out the been good. viewing figures that have five millionWe had a target before the visits on YouTubof we got over end of the year, e eight million but weeks.” Dawson in seven had for Rinsch , as well high praise ecutive produc as RSA’s ers Caspar exlaney and Kai and Kai Lu Hsiung De. “For Casper to five differen co-ordi cult conditiot jobs in some nate out with ns, and still to diffisomething come captures like this the jury, that imagination that EUROPE P50-56 P15-33 was monum of the FEATURE:TITANIUM AND INTEGRATE ental.” ■ FILM CRAFT D WINNERS
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THE FIRST has gone Film Craft Grand Carl Erikto ‘The gift’, a filmPrix Rinsch, the five-film and part by ect from Parallel Lines of projPhilips Ridley Scott Cinema and Lines is part Associates. Parallel to promot of a global campaig e the “cinema n ing experien ce” offered tic viewby Philips’
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NEW LIONS AND A NAME NEW AND SO another Lions comes Cannes as ever we’reto a close, plannin and changes to the Festivag We’re working towards l. ducing a introCannes Effectiveness Creative Lion, to honour the link betwee and effectiv n creativi Black Lion, eness; and aty person or presented to a company had a lasting who impact on has industry. the We ducing a are also introCannes event, Cannes fringe Also, which taps into ativity of the massive creCannes with exhibiti delega ons of art, tes pho-
Philip Thomas,
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tography and sculptu well as digital re, as work, and film. And perhapwriting significantly, s most ing the namewe are changInternational of the Cannes Advertising Festival, which perhap been overtak s has of recent en by events decisionsyears. These are back at for a calm day the then, we office. Until of seminahave another day to enjoy, rs and workshops and one show tonight hell of a at the Awards evening. have goneOnce the firewor ks Gala, it’s off at the Closing all year. And over for anothe been. ■ what a year it’s r
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