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BUT WHERE DOES IT COME FROM? Join David Harris, ECD Wunderman UK, to explore ‘Where does inspiration come from?’ The Debussy Theatre, Palais des Festivals Today 14:00
MONDAY, JUNE 21ST 2010
I have not yet done anything or see anything done on digital that could not be ndon on film and be more beautiful and easeier .
ŠKodak, 2010. Kodak and Vision are trademarks.
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Joaquin Baca-Asay Director. Cameraman. Realist.
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TODAY’S SEMINAR PROGRAMME 10.00 GOVIRAL PRESENTS: FROM HOLLYWOOD TO MADISON AVENUE GoViral’s Jimmy Maymann and Nokia’s Daniel Goodall set out the lessons agencies need to learn from Hollywood if they want to thrive in the new consumer reality 11.00 OGILVYONE PRESENTS: CAN YOU SELL, OR ELSE? What does salesmanship look like in the digital age? To find out, OgilvyOne launched a competition on YouTube, the winner of which will be unveiled today 12.00 ELECTRONIC ARTS (EA) PRESENTS: LEAN FORWARD: GAMING IS THE NEXT BIG THING Interactive entertainment is media’s new frontier — and EA is pioneering the way. As traditional media struggles to deliver, discover what’s going on in the dynamic world of gaming 13.00JWT PRESENTS: IDEAS PEOPLE WANT TO SPEND TIME WITH JWT’s Fernando Vega Olmos, Bob Jeffrey and Guy Murphy examine three game-changing initiatives and their impact on the industry 14.00 WUNDERMAN PRESENTS: WHERE DOES INSPIRATION COME FROM? Wunderman’s David Harris wonders whether there are common themes in sources of inspiration — and, if so, whether these can be distilled into a formula for creativity 15.00 SAWA PRESENTS (ESTEREL): THE CINEMA MEDIUM: CONNECTING TECHNOLOGY, THE AUDIENCE AND THE ADVERTISER Come and be entertained, engaged and amazed at the latest in cinema advertising technology 16.00 INITIATIVE PRESENTS: UNLOCKING THE POWER OF MOBILE Eric Bader and Sue Moseley present the findings of Initiative’s new global study into the consumer’s evolving relationship with mobile technology 17.00 CAMPAIGN PRESENTS: LESSONS FROM WHEN SOHO’S MAD MEN RULED THE WORLD Campaign’s panel asks what today’s high flyers can learn from the great British admen of yesteryear ALL SEMINARS ARE IN THE DEBUSSY UNLESS INDICATED
MONDAY, JUNE 21ST 2010
Festival at the interface of clients and creativity CLIENTS are attending the Cannes Festival in record numbers as the importance of creativity for brands becomes ever more important in the multiplatform world. “It’s been over the last five years or so that we have seen an explosion in the number of clients at Cannes,” said Cannes Festival CEO Philip Thomas. “This year, we will see close to 400 client companies attend the Festival, which is more than ever before. They are here for the same reason as everyone else: to see the greatest work in the world, to learn and to be inspired. It’s very positive for the industry, and all the agencies I speak to are delighted that clients are engaging in the sheer numbers they are.” Some of the biggest names in the consumer world are not only attending the Festival as observers, but are also hosting seminars and workshops to give creatives their perspective. IBM got together with EuroRSCG
Dana Anderson
4D yesterday to examine social media’s market impact. Electronic Arts, Coca-Cola, Kraft Foods, Procter & Gamble, Hewlett Packard, McDonald’s and Smirnoff are also hosting events at which they will explore how media fragmentation and digital interactivity have affected their market view. Kraft’s senior vice-president of marketing strategy and communications, Dana Anderson pointed out that, in three years, the company’s Cannes delegation had grown from five to
Keith Weed
20. Kraft’s Festival team would pass on lessons learned to colleagues, she added: “Even those who can’t come get to hear about what is a remarkable source of inspiration.” Keith Weed, chief marketing and communications officer at Unilever — the Advertiser Of The Year — said close clientcreative ties nurture “the trust required to foster the genuine strategic thinking, creativity and innovativeness that delivers both long-term brand equity and outstanding work”. ■
Good idea for great charity work ONE OF the frustrations for jurors at the Cannes Festival has traditionally been that some of the most powerful and effective ads are for charities and not-for-profit organisations — and thus not eligible for a Grand Prix. That changes at this year’s Festival with the inauguration of the Grand Prix For Good. From this year onwards, the Cannes Festival will reward entries ineligible to win a Grand Prix in their sections because they are made for charities and public services. Each of the Gold winners in these categories across all entry sections
INSIDE
Bob Greenberg
will be judged by the Titanium & Integrated Jury, under the presidency of Bob Greenberg, president, chairman, CEO and global chief creative officer of R/GA. That jury will choose one piece to receive the Cannes Lions Grand Prix For Good, which will be presented during the awards ceremony on Saturday. The same ceremony will see the first presentation of another key award — that for Independent Agency Of The Year. The winner will be the independent agency that has amassed the most points across all entry sections. ■
‘CURRENCY OF CREATIVITY’ STILL STRONG THE 2010 Cannes Festival has seen a very solid bounce back. Entries have grown 7% and delegates are in excess of 35% ahead of last year. Notwithstanding the economic difficulties, this should not entirely surprise us. The currency of creativity at all levels of our business has never been stronger, more relevant or more important — and where else can you get such an immersion of creative thinking and inspiration than at the Cannes Festival? It should not be forgotten that there are 600 journalists in Cannes this week, reporting to their markets back home, who sit anxiously awaiting the results. The agencies await the results, the clients await the results and, increasingly, the general public is aware of the results. It is a serious business and it is good to see that the seminars, of which there are over 50, and the workshops, of which there are over 25, are increasingly well attended. After all, it may be the south of France and there may be parties but, above all, the Cannes Festival is about business. And that means learning, inspiration and a focus on improving what we all do must be paramount this week.
Terry Savage, Festival chairman
FESTIVAL NEWS P1-12 PR SHORTLIST P13,14 PRESS SHORTLIST P15-22 OUTDOOR SHORTLIST P24-30 MEDIA SHORTLIST P31-34 RADIO SHORTLIST P35-37 DIRECT SHORTLIST P39-41 PROMO & ACTIVATION SHORTLIST P42-44 FOCUS ON THE UK P45 PALAIS MAP P47 SCREENINGS P48
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Brands must hone their social skills 57th INTERNATIONAL ADVERTISING FESTIVAL 20-26 JUNE 2010 CANNES
Publisher Richard Woolley Editor in chief Julian Newby Reporters Marlene Edmunds Juliana Koranteng Gary Smith Phil Sommerich Jo Stephens Copy editor Debbie Lincoln Lionsdailynews.com Sunnie Antonia Photographers Yann Coatsaliou Michel Johner Layout design A noir, Arnaud Paikine Valerie Mersier Christian Zivojinovic T: +33 (0)1 48 06 22 22 agence@anoir.fr Systems co-ordination Prod Events Sophia Antipolis T: +33 (0)4 93 33 12 40 Cannes Lions Daily News T: Editorial 04 92 59 01 89 T: Advertising in Cannes 04 92 59 01 91 jodlin@boutiqueeditions.com T: Jerry Odlin +44 77 6886 0417 T: Lisa Ray +44 77 98 662 955 Nicki Webber +1 912 308 6967 Karen Watts +1 949 874 7161
AT YESTERDAY’s seminar, The Meek Have Inherited The Earth, Tribal DDB’s Matt Ross, head of creative, and Allan Blair, head of social media, offered their vision of the role of social media over the next decade. “Brands used to be terrified of opening themselves up to social media, because they expected a storm of negative comments,” Ross said. “But just imagine how powerful it is that there are people out there who care enough about your brand to give you free feedback, and advice about how to improve it. Brands are having to learn to listen.” These days, consumers believe that social networks are more important than television. “Families separated by geography can keep in touch more easily, and that makes people happier,” Blair said. “What we are seeing is the replacement of life-streaming with mobile so-
+ < J = N G D M L A G F 7 9 J = Q G M J = 9 < Q > G J L @ = Tribal DDB’s Matt Ross (left) and Allan Blair
cial interaction on sites like Twitter, Foursquare and Facebook. Over the next few years, these will be superceded by geo-social networks, and the inclusion of a person’s location will make possible highly refined targeting.”
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Try to think local if you’re going global
Marketing Kirsty Woolley Advertising Production Roger Hall Printer Espace Graphic, Carros o.renucci@espacegraphic.fr Green publishing The paper used by Boutique Editions is a natural, recyclable product made from wood grown in sustainable forests. The manufacturing process conforms to the environmental regulations of the country of origin Published by Boutique Editions Ltd 117 Waterloo Road London SE1 8UL T: +44 20 7902 1942 F: +44 20 3006 8796 © 2010 Cannes Lions
Textappeal’s Elliot Polak
THE POTENT mix of global reach and local targeting achieved by digital media needs to be handled with care, speakers assembled by Textappeal and Columbus under the banner Digital Across Cultures warned on Sunday. Elliot Polak, founder and CEO of Textappeal, said the concept of friendship, which has given Facebook universality, means different things to different cultures. “In Japan, it is not necessarily considered a good thing to have many friends,” he said. “It can be seen as superficial.”
Facebook’s Trevor Johnson
Trevor Johnson, Facebook’s head of planning and strategy for Europe, responded: “Facebook is not about friends but about connections.” But he admitted that there had been problems in Japan, which a local team was examining. Polak also pointed out that Coca-Cola’s ‘Open Happiness’, based on the US concept of instant gratification, had jarred with south European cultures. Coke had countered cleverly by inviting people in southern Europe to post examples online of what happiness meant to them. ■ SUNDAY 21ST JUNE 2010
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Plan UK’s Saul Charlwood: Plan UK should be seen as a “catalyst for change”
Finland’s team of Netti Ronneberg and Henri Haka , ready to take on the challenge of a“strict”brief
Spain’s Maria Collado (left) and Daniela Lopez devised an ad for an online and print newspaper to win their way to Cannes
Plan UK’s Saul Charlwood
Denmark’s Christian Hansen (left) and Nicolas Thomsen were in confident mood
Child sponsorship the focus of Young Lions Print competition THE CLIENT for the 43 teams taking part in this year’s Young Lions Print competition is the child-centred community development agency Plan UK. Saul Charlwood, head of individual giving at the charity, explained during Sunday’s briefing that teams should aim to
encourage donors to sponsor a child, with a focus on females, under the banner “Because I’m a girl”. Plan UK, which is over 70 years old, works with 3.5 million families every year. The charity gains 70% of its income from sponsoring a child in one of the communities in
which it works, exchanging letters and photos with that child. Donors come from 21 countries, mainly in North America, Europe and parts of Asia. The charity works in 48 countries, providing schools, health centres, sanitation and clean water. The focus was on
girls because they particularly were denied schooling and health care. “An estimated 100 million children are missing because they have been killed or aborted simply because they are girls,” Charlwood said. “Girls are three times more likely to suffer from malnutrition. Each
year two million girls aged five to 15 are sold or trafficked in the sex trade.” But campaigns should avoid sentimentality and words such as “plight” and “suffering”, instead stressing that £17 a month of sponsorship could help Plan UK be “a catalyst for change”.■
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Ready to Kinect with the future of technology? Philip Thomas: “an unofficial snapshot of the Festival”
Blurb’s Teresa Pereira: personalised souvenir
Festival is brought to book by Blurb THE 2010 Festival is to be distilled into a book called Cannes Captured by marketing and publishing platform Blurb. Delegates are invited to submit photos, illustrations or text for use in a book of the Cannes Festival to the Blurb tent just outside the Palais. “We have been thinking for a long time that delegates are very creative people and have aspirations beyond their day jobs, and this is an opportunity to capture that creativity in a slightly different way,” said Philip Thomas, Festival CEO. Uploads from delegates will be assembled into “an unofficial snapshot of the Festival”, which will be available at the blurb.com book-
shop next month. Teresa Pereira, senior director of European market development, said Blurb’s ability to publish, market and sell books submitted to it using the company’s own software or any other format, such as InDesign, had drawn a wide range of clients. Publications had ranged from art directors’ portfolios to a book about the Honda Civic, distributed to the car-maker’s dealerships worldwide. The print-run could be as small as one copy and, for Cannes Captured, there would be the ultimate personalisation of the souvenir publication. “Delegates will be able to design the cover for their own copy of the book,” Pereira said. I
MICROSOFT is in Cannes not just to explore the theory of cutting-edge but to demonstrate it. The nine-times Festival sponsor is showcasing its new Kinect technology, which uses a 3D camera connected to Xbox for game play through body movements. “Kinect will offer a whole new set of opportunities,” said Darren Huston, Microsoft’s corporate vice-president of global consumer and online. “There is the potential to interface with consumers in their living rooms so they interact with their products.” Microsoft will announce a “very large engagement” with an advertiser using Kinect, Huston added. The company is also demonstrating Deep Zoom, which allows users to zoom in on web pages. “If you had what normally would be a banner ad, the consumer will be able to
go really deep into that,” Huston said. Research on the impact of Deep Zoom advertising will be released during the Festival. TownHall is a cloud-based social media tool that allows advertisers and consumers to interact in real time, and Microsoft will show how NASA and others have used it. Huston will present a keynote tomorrow during the Microsoft Advertising Business Conference. On Wednesday, Mich Mathews, Microsoft’s senior vice-president, central marketing group, will speak of the giant company in the unlikely role of underdog. The Microsoft Advertising Workshop on Wednesday will explore The Rise Of Rich TV, while at Microsoft Advertising Experience Centre delegates will be able to interact with technologies including Kinect, Massive, Surface and Windows Phone. I
Microsoft’s Darren Huston
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BRENDA McNEILLY
JAMIE BELL
RAMESH IYENGAR
JOSHUA SPANIER
GILAD KAT
BRINGING OUT THE BEST It’s decision time for the 12 juries tasked with identifying the best creative achievements of 2010. With some 24,242 entries from 90 countries before them, the jurors — culled from around the world and across the industry spectrum — can look forward to a challenging few days. So what’s the initial verdict, asks the Lions Daily
PAULINA PARRA CONTRERAS
NANDITA LAKSHMANAN
MICHAEL FROHLICH
TOM BECKMAN
FLAVIO MAINOLI
BLAKE EBEL
KONDIPARTHI VENKATA SRIDHAR
MARTIN WALTERS
NICK BELL
IRINA VASSENINA
MONDAY 21ST JUNE 2010
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DIRECT
MEDIA
PR
PRESS
BRENDA MCNEILLY, FUSE MARKETING GROUP, CANADA: “I have seen some directmarketing [DM] packages that are fantastic. The dimensional DM and charitable categories are really strong. I particularly liked the IKEA tongue-in-cheek campaign and a campaign combating violence against women. There’s a lot of really powerful work in the charitable section.”
JOSHUA SPANIER, GOODBY, SILVERSTEIN & PARTNERS, US: “I’m looking for original ideas driven by insight and brilliant execution that deliver real business results. A lot of the entries have been first-level thinking or vague and wishywashy. In terms of quality, the good stuff has so far been few and far between. The biggest challenge for this category is what constitutes a media idea and what constitutes a creative idea. How do you separate the two — and do you really even need to?”
NANDITA LAKSHMANAN, THE PRACTICE PORTER NOVELLI, INDIA: “There has been some amazing creativity from countries like Sweden and Brazil, but it has been pretty diverse. There has been some ambiguity about where ideas originated from, but I guess that always was the case. And there needs to be more entries from PR agencies rather than from advertising agencies.”
FLAVIO MAINOLI, JWT MILAN, ITALY: “A lot of beautiful work has been submitted, but there isn’t one in particular that has impressed me. I’ve not seen the Grand Prix winner yet, but that’s not surprising as it’s still very early days. Press advertising, however, is under pressure to improve now that it’s considered old media. If it is to regain the status it once had, we need more eye-catching work.”
JAMIE BELL, CMW LONDON, UK: “There are at least 10 or 15 pieces of work that we all said we wished we had done. The things that are going to win will be really special. It proves that direct marketing is changing very quickly. A lot of the other jurors are going to jealous of the work that comes out of Direct this year.” RAMESH IYENGAR, SELECT DIRECT MARKETING COMUNICATIONS, INDIA: “We got rid of a lot of rubbish and what is left is really good. This proves what I was saying two or three years ago, that we in direct are the original purveyors of oneto-one. We know how to use all media and get close to the consumer. But DM is changing and there is an increasing use of targeted media, such as blogs and social networking.”
GILAD KAT, MEDIACOM, ISRAEL: “Media has transformed in the last two to three years. It’s not just a dumb pipe that takes a message and sends it out, but rather one that creates an experience. Out of the more than 2,000 entries, we’ve seen some poor stuff. But at the end of the day, when I sit and look at the list I’ve made, at least 10%-15% is real breakthrough stuff.” PAULINA PARRA CONTRERAS, INITIATIVE, COLOMBIA: “I’m looking for simple ideas that connect with people and that are innovative and passionate. I think you have to have the passion or you don’t connect. It’s a challenge. In terms of what I’m seeing, it’s clear that what comes from Asia and works in Asia is likely to be very different from what comes from Latin America and works in Latin America.”
MICHAEL FROHLICH, RESONATE, BELL POTTINGER, UK: “There are some clear winners, even at this stage, and the level of creativity is really high. But there is a lack of understanding about PR, because so many entries are from ad agencies. Many entries are not about sustainable conversations and behaviour change. That said, there are some great examples of PR.”
BLAKE EBEL, EURORSCG CHICAGO, US: “I’ve been a judge on other shows, but when you come to the Cannes Lions, you’re seeing the very best. It’s great that the number of entries is up from last year. And for me to be exposed to such a variety of work is a challenge, because print media is still a very powerful tool.”
TOM BECKMAN, PRIME PR, SWEDEN: “There are some good entries in most categories. In the last decade, Sweden was the digital country, but now it is the PR country — and I think this edition of the PR Lions will support that suggestion. We seem to have a lot of good entries from everywhere that starts with an S: Sydney, Spain, Sweden...”
KONDIPARTHI VENKATA SRIDHAR (POPS), LEO BURNETT, INDIA: “The first round is always both painful and rewarding. You can spend an hour and a half not seeing anything good. Then you have a coffee break, come back and see three great works in a row. I’ve noticed an increasing use of illustration and craft. But even though the execution of ideas is good, I am finding there are fewer insights in the campaigns.”
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PROMO & ACTIVATION MARTIN WALTERS, LEO BURNETT AND ARC WORLDWIDE, AUSTRALIA: “The overall standard has been pretty good and, among the shortlisted work, there are a few genuinely original pieces. There is also some evidence that creatives in the Promo category are tracking changing consumer habits. We have seen several campaigns where it’s clear there is an awareness of the need to approach the target group in new ways.” NICK BELL, DDB LONDON, UNITED KINGDOM: “It’s being a fairly typical juror experience, in that you see a lot of work at the beginning that makes you wonder why they bothered to enter it. Then eventually you start to see the real diamonds coming through. At the end of the day, it’s the work that genuinely delights us and makes us smile that ends up on the shortlist.” IRINA VASSENINA, PROGRESSION GROUP, RUSSIA: “It’s exciting being part of a category where the number of entries has grown by 43% over the last year. I’ve seen a few campaigns that have real passion and impressive levels of integration. Clearly, this is a category that is evolving rapidly due to digital technology. We’ve seen some good examples of tight, relevant integration across multiple platforms.”
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Media jury looks for insight, immersion and brand building THE MEDIA jury is focusing on three elements — strong insights that are human and simple, an immersive brand experience and effective brand-building results — according to jury president, Laura Desmond. The Starcom MediaVest Group CEO added that the recession appears to have created “an inflection point”. “Traditional categories such as TV, Cinema and Outdoor are relatively stable,” she said. “On
Direct jury president Pablo Alzugaray: “Everything is now Direct”
DIRECT CONTROL OF THE FUTURE? DRAMATIC changes in the way Direct is viewed could transform the structure of the Lions, according to the category’s jury president, Pablo Alzugaray. “Everything is now Direct,” said the CEO of Shackleton. “Direct is dialogue, it is interaction — and these things are in the DNA of everything that is advertising today. I think that, in future, we will probably have to rearrange the categories and just have two big sections in the Festival. There would be one section for Cases, depending on which disciplines were involved. The other section would be Pieces, where individual pieces of work would compete against each other: microsite against microsite, 20-second spot against 20-second spot. That, I think, could be the future for the Cannes Festival.” Alzugaray said he was pleased with the standard of the shortlist after some severe weeding out, and was particularly impressed by the mobiles and apps sections. MONDAY 21ST JUNE 2010
the other hand, there is a significant increase in integrated media and all the digital categories.” Desmond observed that the recession has forced strategists to stretch their dollars further and use all channels to re-invent their ideas and make them work harder. Another trend, she added, is that clients and agencies are increasingly seeing the power of measurement enabled by digital media. I
Media jury president Laura Desmond: “significant increase in integrated media”
‘Health check’ helps PR diagnose the best CONTENDERS for PR Lions have undergone a “health check” and most have passed with flying colours, according to jury president Paul Taaffe, global chairman and CEO of Hill & Knowlton. “The health check had four very clear requirements that every entry was graded against: strategy, creativity, execution and results,” he said. “The jury was fairly tough about ensuring that all four were connected. Some entries had great results but the creativity wasn’t obvious; others had instantly understandable creativity but
the results weren’t there.” Another yardstick was “looking for something that engaged people and created a conversation or a response that effectively touched people. ”Taaffe’s initial verdict was that the PR entries were “very strong”. He added: “Creativity has not been the issue — it has been why that creativity was the most appropriate strategy.” There was also a clear geographic trend: “It is obvious that Sweden, Brazil and Spain are very creative, with a lot of entries from those areas.” I
PR jury president Paul Taaffe: “looking for something that engaged “
Digital opens up the conversation for Promo PROMO & Activation jury president Tina Manikas, global retail and promotions officer at Draftfcb, believes that this year’s entries show how the category is changing radically in response to technological innovation. “It’s been really exciting,” she said. “You have things that are inspiring and things that are not so fresh. But I think that speaks to the fact that information is so out there that, when something new comes along, people do it much more quickly than in the past.”
She added: “The Promo & Activation category has made an incredible leap in the past few years, perhaps more than any other award category. Now more than ever, marketers can engage with their consumers on a minute-by-minute basis via channels such as digital, mobile and the retail environments.” The Promo & Activation category is one that offers special challenges in terms of definition, Manikas said: “Every year, we try to ensure that each juror is interpreting from the same page.”I
Promo & Activation jury president Tina Manikas: “information is so out there”
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SAWA looks at how new-tech enhances cinema experience THE SCREEN Advertising World Association (SAWA) holds its annual seminar today at 15.00 in the Esterel. Every year, the event showcases cutting-edge technological innovations in cinema advertising. This year, several new developments in sound are being demonstrated, including Dolby Surround 7.1 and a sneak preview of the future of sound. “Technology is making the cin-
SAWA’s Cheryl Wannell
ema advertising experience ever more entertaining, engaging and dynamic,” said Cheryl Wannell, general manager of SAWA. “As a result, the audience is more involved and is clearly enjoying these changes.” The seminar, entitled The Cinema Medium — Connecting Technology, The Audiences And The Advertiser, features representatives from Dolby, Christie, Bug Norway, Neo Lab Norway, Tangibal UK, Skycube.tv Uruguay, Indigo and Screenvision Portugal, Geneva Films Canada and CineDavis Germany. Alongside the Dolby demonstration, the audience will be able to experience commercials where the sound creates an extra dimension, new interactive adverts that reach beyond the cinema screen, the latest 3D clips and 3D TVs for cinema foyers. I
Wunderman’s David Harris: “catching a moonbeam in a jar”
Harris rethinks the origin of the idea AUTISM and schizophrenia are not subjects normally associated with international advertising, but David Harris, Wunderman’s executive creative director, hopes to explain why the creative communities should view them sympathetically. Speaking at this afternoon’s seminar Where Does Inspiration Come From? (14.00; Debussy), Harris is eager to trigger a discussion about the props that form the core of advertis-
ing creativity: the ideas. “We should look at where our ideas come from,” he said. “You are always reading about ideas, but there is nothing out there that talks about them in creativity. Yet they are the most valuable things that the advertising industry sells. The one way we make our money is from our ideas.” Harris has been intrigued about how those ideas originate, and their importance in society’s
development. He admitted that the answers could be as elusive as “catching a moonbeam in a jar”. During research, however, cognitive psychologists told him that creativity has much in common with schizophrenia and autism, whose sufferers have been known to pull off some awe-inspiring creative works. “I really believe this requires examination and I want to start the debate, because we should be giving more value to the thing that is most valuable to us,” he added. To continue the debate after the seminar, Harris has launched a website called Inspiration Strikes. I
MONDAY 21ST JUNE 2010
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Why you should give your time to JWT’s ideas
JWT’s Fernando Vega Olmos
JWT’s Bob Jeffrey
JWT’s Guy Murphy
GLOBAL agency network JWT continues its mission to celebrate creative ideas with today’s seminar, Ideas People Want To Spend Time With. Hosted by Fernando Vega Olmos, JWT’s creative chairman
of continental Europe and Latam, the session draws on the vast international experience embodied in JWT’s 200 offices in 90 countries. Vega Olmos will be interviewing Bob Jeffrey, CEO and chairman of JWT Worldwide, and Guy Murphy, JWT’s worldwide planning director. The discussion will focus on the insights gained from JWT’s philosophy of innovation, creativity and communication. Jeffrey said the session, which will examine three pioneering initiatives and their impact on the industry, “will celebrate knowledge and creativity, which are the foundation for what we do”. He added that the seminar also gives JWT the opportunity to demonstrate its work, attract the attention of the industry’s young delegates and future leaders, and meet clients. “Based on what we achieved last year, I think we will definitely be creating a buzz and get people talking about us,” Jeffrey added. “Because of its global audience and because it cuts across creatives, clients and media, the Cannes Festival is a very good platform for us.” I
Is gaming the next big thing? ADVERTISING could be a big winner in gaming, according to Electronic Arts (EA), which aims to prove the point by hosting a seminar today. As Hollywood directors and studios bring high-end production values to the sector and gaming migrates to ever more platforms, interactive entertainment becomes an increasingly potent communications channel, according to EA. A panel including Patrick Fourniol, marketing communications director of Renault, Elizabeth Harz, EA’s senior vice-president of global meMONDAY 21ST JUNE 2010
dia, and Jon Rosenblatt, EA Sports’ vice-president, will examine how advertising is joining the game-play. Among the topics to be tackled under the title Lean Forward: Gaming Is The Next Big Thing are the surprisingly wide demographic encompassed by gaming, multiplatform interconnection embracing consoles, PCs, mobiles and online, and gaming’s impact on behaviour. The speakers will examine how brands are already beginning to insert themselves into the gaming arena. I
Pitch perfect: Todd Herman (left), Lee Abbas, OgilvyOne’s Mat Zucker, Eric Polins and OgilvyOne’s Rory Sutherland
OgilvyOne seminar stages battle to find the World’s Greatest Salesperson THE THREE finalists of the World’s Greatest Salesperson competition launched by OgilvyOne Worldwide, which attracted 230 entries from 12 countries, will be pitching today for the big prize. The winner will get a threemonth placement with OgilvyOne — and all three contestants have already won the trip to Cannes. “We have been blown away by the creativity, enthusiasm and digital savvy that we have encountered in the process of choosing the finalists,” said Mat Zucker, the originator of the contest and executive creative director of OgilvyOne Worldwide. “Only be-
ing able to pick three finalists from such an impressive field was incredibly challenging, but ultimately what impressed us most about the finalists was their grasp of the changing nature of sales.” OgilvyOne executive creative director Rory Sutherland added: “The talent to get people to actually try something different — that is what you might call salesmanship — is essential to all human progress. It’s not enough to have a great idea. If you don’t have the corresponding talent to get people to act on that idea, the thing doesn’t work. If you want a very brutal soundbite: nobody would have heard of Jesus, if
it wasn’t for Saint Paul.” Lee Abbas from Hokkaido, Japan, Todd Herman from Edmonton, Canada and Eric Polins from Tampa, US will pitching live at the seminar for the title of World’s Greatest Salesperson. “Our original challenge was to sell a simple red brick, which I used as a metaphor for life,” Herman said. “Today, we have to sell the latest Motorola phone, the Milestone.” Polins’ original video used the brick as a good-luck charm while Abbas made three different presentations in which the brick was offered as a purse, a BBQ aid and a board for interacting with kids. I
Mobile gives power to reach consumers on the move APPLE’s iPhone, Google’s Android, Nokia’s MeeGo and several other handsets have put mobile telephony into a new social arena, of which communication is just one aspect. But for advertising and marketing, this revolution may be less about the latest bit of fancy hardware and more about how it is used to interact with con-
sumers while they are on the move. That is the starting point for today’s Initiative seminar Unlocking The Power Of The Mobile. Initiative’s worldwide chief strategy officer, Eric Bader, and Sue Moseley, worldwide director of research and futures, will present the results of a global survey of how con-
sumers are embracing mobile technology and what that changing behaviour means for brands. The pair will explain where, when and why consumers are choosing to interact with brands through mobile, and why mobile is proving particularly successful in replacing online as the electronic commerce channel of choice. I
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CAT
TITLE
ADVERTISER
PRODUCT
ENTERED BY
COUNTRY
GUITAR COMPANY ALADDIN ENERGY DRINK ENERGY DRINK SPORTSWEAR BRAND AWARENESS BEER
HAKUHODO TOKYO PRIME PR STOCKHOLM TBWA\CHIAT\DAY LA COLENSO BBDO AUCKLAND DROGA5 NEW YORK DEL CAMPO/NAZCA SAATCHI & SAATCHI BUENOS AIRES
JAPAN SWEDEN USA NEW ZEALAND USA ARGENTINA
SKINCARE CERVICAL CANCER AWARENESS
PRIME PR STOCKHOLM WEBER SHANDWICK LONDON
SWEDEN UNITED KINGDOM
FUEL CARS CARS VOLKSWAGEN BLUEMOTION SPORTS CARS CARS
PUBLICIS CONSULTANTS BERLIN PRIME PR STOCKHOLM DDB UK LONDON DDB STOCKHOLM FAKTOR 3 HAMBURG OGILVY PUBLIC RELATIONS WORLDWIDE WASHINGTON
GERMANY SWEDEN UNITED KINGDOM SWEDEN GERMANY USA
ORCHESTRA SOPHIE CALLE EXHIBITION NEWSPAPER
JUNG VON MATT HAMBURG SANTA CLARA SÃO PAULO SPILLMANN/FELSER/LEO BURNETT ZÜRICH
GERMANY BRAZIL SWITZERLAND
ZOO PROMOTION CANARY ISLANDS TOURISM
BOONDOGGLE LEUVEN DDB ESPAÑA BARCELONA
BELGIUM SPAIN
BRAND AWARENESS MCDONALD’S SUPERMARKET
FLEISHMAN-HILLARD ST LOUIS PRIME PR STOCKHOLM HAVAS SPORTS & ENTERTAINMENT LONDON
USA SWEDEN UNITED KINGDOM
SAVINGS AND LOANS SWEDISH POST ONLINE STOCK TRADING TOOL
ROGALSKI GRIGORIU PUBLIC RELATIONS BUCHAREST ÅKESTAM HOLST STOCKHOLM LIVEAD SÃO PAULO
ROMANIA SWEDEN BRAZIL
WINDOWS 7 MOBILE PHONE
BUNGALOW 25 MADRID MCCANN WORLDGROUP THAILAND BANGKOK
SPAIN THAILAND
CHILD SPONSOR DONATION PROGRAMME FUNDRAISING CAMPAIGN YOUTH CANCER CENTRES HOMELESSNESS & HOUSING CHARITY SKIN CANCER PREVENTION
DENTSU PUBLIC RELATIONS TOKYO FLEISHMAN-HILLARD LONDON SAATCHI & SAATCHI AUSTRALIA SYDNEY LEO BURNETT LONDON THREE DRUNK MONKEYS SYDNEY
JAPAN UNITED KINGDOM AUSTRALIA UNITED KINGDOM AUSTRALIA
SANOYAS HISHINO MEISHO CORPORATION OLYMPIKUS DEPPON EXPRESS ENTEGA VERTRIEBS FORD MOTOR COMPANY
SHIP BUILDER BRAZILIAN OLYMPIC COMMITTEE SPONSOR LOGISTICS COMPANY RENEWABLE ENERGY CARS
DENTSU KANSAI OSAKA DCS PORTO ALEGRE CC&E GUANGZHOU DDB GERMANY BERLIN OGILVY PUBLIC RELATIONS WORLDWIDE WASHINGTON
JAPAN BRAZIL CHINA GERMANY USA
BSAS 2010
ENVIRONMENTAL ACTION
TAIVAS HELSINKI
FINLAND
CONSUMER GOODS, INCLUDING FMCG AND HOUSEHOLD PRODUCTS A01/006 A01/009 A01/021 A01/022 A01/028 A01/033
SMASH SAVE CHRISTMAS REPLAY ROCKET MAN HARDCHORUS UK ANDES TELETRANSPORTER
K’S JAPAN KRAFT FOODS SWEDEN/MARABOU GATORADE FRUCOR PUMA INBEV
HEALTHCARE AND SERVICES A02/004 A02/009
SPOTLESS COMEBACK FIGHT CERVICAL CANCER IN STYLE
ACO NORDIC GLAXOSMITHKLINE /JO’S TRUST
AUTOMOTIVE AND TRANSPORT A03/003 A03/004 A03/005 A03/008 A03/011 A03/012
ECO-MARATHON EUROPE 2009 CARWINISM TOP GEAR THE FUN THEORY BUILD A CAR SOCIABLE DRIVE
SHELL DEUTSCHLAND OIL AUDI SWEDEN VOLKSWAGEN VOLKSWAGEN SWEDEN WIESMANN FORD MOTOR COMPANY
MEDIA, ARTS AND ENTERTAINMENT A04/005 A04/017 A04/018
CONCERT FOR THE PEOPLE CRYING STRANGERS TAKE OVER
PHILHARMONIC ORCHESTRA OF HAMBURG SESC/VIDEOBRASIL WOZ DIE WOCHENZEITUNG
TRAVEL, TOURISM & LEISURE A05/008 A05/015
BABY ELEPHANT SAY NO TO WINTER BLUES
ZOO ANTWERP PROMOTUR
RETAIL AND E-COMMERCE, INCLUDING RESTAURANTS A06/002 A06/005 A06/007
RIDING SHOTGUN WITH PAPA BOOK HAPPY MEAL NEVER MIND THE POLLACKS
PAPA JOHN’S INTERNATIONAL SWEDISH MCDONALD’S SAINSBURY’S
FINANCIAL SERVICES, INCL. INVESTOR RELATIONS AND CORPORATE FINANCE A07/003 A07/005 A07/007
MONEY SCHOOL FOREVER YOUNG BOVAP
BCR POSTEN SOUZA BARROS STOCK BROKERAGE FIRM
TECHNOLOGY AND MANUFACTURING A08/011 A08/014
A VILLAGE OF EXPERTS LOVE CODE
MICROSOFT LG
CHARITY AND NOT FOR PROFIT A09/002 A09/013 A09/025 A09/040 A09/041
LOVE CAKE PROJECT AM I NUMBER 12? YOU CAN HOUSE OF CARDS SUN SOUND
WORLD VISION JAPAN WORLD HEPATITIS ALLIANCE SONY FOUNDATION SHELTER THE CANCER COUNCIL
CORPORATE COMMUNICATION A10/004 A10/015 A10/016 A10/022 A10/040
THE LAUNCH OF SHIPBUILDING HERO I KNEW IT HAPPY BIRTHDAY, CHINA! SNOWMEN AGAINST GLOBAL WARMING SOCIABLE DRIVE
PUBLIC AFFAIRS A11/006
SAVE THE BALTIC SEA
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CITY OF WARSAW PROMOTION DEPARTMENT VÅRDGUIDEN, STOCKHOLM COUNTY COUNCIL
EDUCATIONAL CAMPAIGN VACCINATION AND HEALTH SERVICE
SAN MARKOS WARSAW PRIME PR STOCKHOLM
POLAND SWEDEN
INTERNAL COMMUNICATIONS
PUBLICIS CONSULTANTS FRANCE SURESNES
FRANCE
NHN LIDL
HANGEUL CHARACTERS AWARENESS PROJECT VIVA
NHN SEONGNAM LEO BURNETT IBERIA
KOREA PORTUGAL
SOS ATLANTIC FOREST FOUNDATION AKATU INSTITUTE FOR CONSCIOUS CONSUMPTION
INSTITUTIONAL CONSCIENTIOUS CONSUMPTION AWARENESS
F/NAZCA SAATCHI & SAATCHI SÃO PAULO LEW’LARA\TBWA SÃO PAULO
BRAZIL BRAZIL
CITI CATHOLIC CHURCH
COMPANY REPUTATION RELIGIOUS WEBSITE
PUBLICIS NEW YORK JOTABEQU GREY SAN JOSÉ
USA COSTA RICA
AUDI SWEDEN ZOO ANTWERP
CARS DIGITAL PLATFORM
PRIME PR STOCKHOLM BOONDOGGLE LEUVEN
SWEDEN BELGIUM
MINISTRY OF JUSTICE SAMSUNG ELECTRONICS AUSTRIA CITY OF WARSAW PROMOTION DEPARTMENT KRAFT FOODS SWEDEN/MARABOU SWEDISH MCDONALD’S VÅRDGUIDEN, STOCKHOLM COUNTY COUNCIL SVERIGES TELEVISION AMNISTIA INTERNACIONAL PORTUGAL POSTEN CANON AUSTRALIA
CYBERCRIME AWARENESS CAMPAIGN TELECOMMUNICATIONS EDUCATIONAL CAMPAIGN ALADDIN MCDONALD’S HEALTHCARE INFORMATION BLOG IPHONE APPLICATION INTERNATIONAL HUMAN RIGHTS SWEDISH POST EOS PHOTOCHAINS
KONG AMSTERDAM TRAKTOR VIENNA SAN MARKOS WARSAW PRIME PR STOCKHOLM PRIME PR STOCKHOLM PRIME PR STOCKHOLM FORSMAN & BODENFORS GOTHENBURG LEO BURNETT IBERIA ÅKESTAM HOLST STOCKHOLM LEO BURNETT SYDNEY
THE NETHERLANDS AUSTRIA POLAND SWEDEN SWEDEN SWEDEN SWEDEN PORTUGAL SWEDEN AUSTRALIA
HASBRO KRAFT FOODS SWEDEN/GEVALIA NATIONAL LGBT HEALTH ALLIANCE VOLKSWAGEN SOUTH AFRICA HBO UNITED NATIONS/THE INTERNATIONAL ADVERTISING ASSOCIATION PHILHARMONIC ORCHESTRA OF HAMBURG 40 PRINCIPALES & ADESAM GATORADE HEINEKEN ITALIA
BRAND AWARENESS COFFEE GOVERNMENT CITI GOLF VETERANS EVENT CLIMATE CHANGE CONFERENCE ORCHESTRA CERVICAL CANCER AWARENESS CCMPAIGN ENERGY DRINK BEER
COYNE PUBLIC RELATIONS PARSIPPANY PRIME PR STOCKHOLM M&C SAATCHI/MARK SYDNEY OGILVY CAPE TOWN CIVIC ENTERTAINMENT GROUP NEW YORK OGILVY PUBLIC RELATIONS WORLDWIDE WASHINGTON JUNG VON MATT HAMBURG SHACKLETON MADRID TBWA\CHIAT\DAY LA BARABINO & PARTNERS MILAN
USA SWEDEN AUSTRALIA SOUTH AFRICA USA USA GERMANY SPAIN USA ITALY
GATORADE
ENERGY DRINK
TBWA\CHIAT\DAY LA
USA
BRAND AWARENESS WINDOWS 7 CAR INSURANCE WINDOWS 7 ENGLAND KIT LAUNCH 2009
THE PRACTICE BUCHAREST WUNDERMAN BRAZIL SÃO PAULO WIKTOR LEO BURNETT BRATISLAVA BUNGALOW 25 MADRID EXPOSURE LONDON
ROMANIA BRAZIL SLOVAK REPUBLIC SPAIN UNITED KINGDOM
HEATHROW AIRPORT ONLINE DATING SERVICE WINDOWS 7
MISCHIEF LONDON SING COMUNICACAO DE RESULTADOS SÃO PAULO BUNGALOW 25 MADRID
UNITED KINGDOM BRAZIL SPAIN
COMICS MOBILE TELECOMMUNICATIONS MCDONALD’S SHAVING PRODUCTS SPONSORSHIP PROGRAMME BEER PIZZA CONSCIENTIOUS CONSUMPTION AWARENESS
777INTERACTIVE TOKYO WINKELMAN EN VAN HESSEN DEN HAAG PRIME PR STOCKHOLM BBDO MUMBAI TAYLOR GLOBAL NEW YORK BARABINO & PARTNERS MILAN FLEISHMAN-HILLARD ST LOUIS LEW’LARA\TBWA SÃO PAULO
JAPAN THE NETHERLANDS SWEDEN INDIA USA ITALY USA BRAZIL
FUNDRAISING CAMPAIGN
FLEISHMAN-HILLARD LONDON
UNITED KINGDOM
PUBLIC SECTOR A12/004 A12/007
MATE FROM THE PAST DECAMERONE STOCKHOLM
INTERNAL COMMUNICATIONS A13/003
THE VALUES FORUM
GDF SUEZ
CORPORATE RESPONSIBILITY A14/005 A14/013
BEAUTY IN EVERY LETTER THE MARATHON FOR WATER
ENVIRONMENTAL PR A15/008 A15/012
PEE IN THE SHOWER EXCLUSIVE BEACH FOR SALE
CRISIS AND ISSUE MANAGEMENT A16/006 A16/009
PROJECT TALK VIRTUAL PILGRIMAGE
BEST USE OF DIGITAL PR B01/010 B01/013
CARWINISM BABY ELEPHANT
BEST USE OF SOCIAL MEDIA B02/001 B02/006 B02/012 B02/015 B02/016 B02/017 B02/021 B02/023 B02/033 B02/041
STANISLAV NONJA MATE FROM THE PAST SAVE CHRISTMAS BOOK HAPPY MEAL DECAMERONE STOCKHOLM DEAR STEVE JOBS TYRANNYBOOK FOREVER YOUNG PHOTOCHAINS
BEST USE OF LIVE EVENTS AND OR CELEBRITY ENDORSEMENT B03/016 B03/019 B03/021 B03/023 B03/029 B03/031 B03/034 B03/036 B03/048 B03/072
CANDY LAND’S BIRTHDAY SWEDEN’S LARGEST FIKA WEAR IT WITH PRIDE GOODBYE CITI THE PACIFIC NATIONAL HONOR FLIGHT HOPENHAGEN CONCERT FOR THE PEOPLE LONG LIVE THE RESISTANCE REPLAY AUDITORIUM FOOTBALL
BEST USE OF SPONSORSHIP B04/004
REPLAY
BEST LAUNCH OR RE-LAUNCH B05/005 B05/006 B05/007 B05/010 B05/014
LITTLE VOICE, BIG SOUND WINDOWS 7 LAUNCHING CAMPAIGN THE PINK SQUAD A VILLAGE OF EXPERTS TAILORED BY ENGLAND
PHOENIX MICROSOFT UNION INSURANCE COMPANY MICROSOFT UMBRO
BEST USE OF MEDIA RELATIONS B06/001 B06/002 B06/015
HEATHROW: THE BOOK THE SINGLES MOVEMENT A VILLAGE OF EXPERTS
BAA PARPERFEITO MICROSOFT
BEST INTEGRATED CAMPAIGN LED BY PR C01/005 C01/011 C01/015 C01/045 C01/050 C01/055 C01/057 C01/058
LUPIN STEALS JAPAN POKKIE FOETSIE BOOK HAPPY MEAL WOMEN AGAINST LAZY STUBBLE OLYMPIC MOMS AUDITORIUM FOOTBALL RIDING SHOTGUN WITH PAPA EXCLUSIVE BEACH FOR SALE
HEIWA CORPORATION HI SWEDISH MCDONALD’S PROCTER & GAMBLE PROCTER & GAMBLE HEINEKEN ITALIA PAPA JOHN’S INTERNATIONAL AKATU INSTITUTE FOR CONSCIOUS CONSUMPTION
BEST INTERNATIONAL PR CAMPAIGN C02/005
AM I NUMBER 12?
MONDAY 21STJUNE 2010
WORLD HEPATITIS ALLIANCE
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CAT
TITLE
ADVERTISER
PRODUCT
ADVERTISING AGENCY
COUNTRY
ORGANIC TOWN ORGANIC TOWN ORGANIC TOWN
ORGANIC BABY FOOD ORGANIC BABY FOOD ORGANIC BABY FOOD
LEO BURNETT HONG KONG LEO BURNETT HONG KONG LEO BURNETT HONG KONG
HONG KONG HONG KONG HONG KONG
SIMA FOOD INDUSTRIES SIMA FOOD INDUSTRIES SIMA FOOD INDUSTRIES PEPSICO PEPSICO PEPSICO PEPSICO
LIKA GUM LIKA GUM LIKA GUM DORITOS DORITOS DORITOS DORITOS
ELEPHANT CAIRO ELEPHANT CAIRO ELEPHANT CAIRO ABBOTT MEAD VICKERS BBDO LONDON ABBOTT MEAD VICKERS BBDO LONDON ABBOTT MEAD VICKERS BBDO LONDON ABBOTT MEAD VICKERS BBDO LONDON
EGYPT EGYPT EGYPT UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM
CERVECERIA Y MALTERIA QUILMES CERVECERIA Y MALTERIA QUILMES CERVECERIA Y MALTERIA QUILMES
QUILMES BEER QUILMES BEER QUILMES BEER
Y&R BUENOS AIRES Y&R BUENOS AIRES Y&R BUENOS AIRES
ARGENTINA ARGENTINA ARGENTINA
OISHI GROUP OISHI GROUP OISHI GROUP DANONE DANONE DANONE DANONE DANONE MENDEZ & CO. MENDEZ & CO. PEPSICO PEPSICO PEPSICO
BLACK TEA LEMON BLACK TEA LEMON BLACK TEA LEMON EVIAN EVIAN EVIAN EVIAN EVIAN BUCKLER BUCKLER GATORADE GATORADE GATORADE
Y&R THAILAND BANGKOK Y&R THAILAND BANGKOK Y&R THAILAND BANGKOK BETC EURO RSCG PARIS BETC EURO RSCG PARIS BETC EURO RSCG PARIS BETC EURO RSCG PARIS BETC EURO RSCG PARIS Y&R PUERTO RICO GUAYNABO Y&R PUERTO RICO GUAYNABO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO
THAILAND THAILAND THAILAND FRANCE FRANCE FRANCE FRANCE FRANCE PUERTO RICO PUERTO RICO BRAZIL BRAZIL BRAZIL
PROCTER & GAMBLE PROCTER & GAMBLE PROCTER & GAMBLE PROCTER & GAMBLE DREFT DREFT
TIDE DIRT MAGNETS TIDE DIRT MAGNETS TIDE DIRT MAGNETS TIDE DIRT MAGNETS LAUNDRY DETERGENT LAUNDRY DETERGENT
LEO BURNETT INDIA MUMBAI LEO BURNETT INDIA MUMBAI LEO BURNETT INDIA MUMBAI LEO BURNETT INDIA MUMBAI LEO BURNETT BRASIL SÃO PAULO LEO BURNETT BRASIL SÃO PAULO
INDIA INDIA INDIA INDIA BRAZIL BRAZIL
KIMBERLY-CLARK HOMECENTER HOMECENTER HOMECENTER 3M 3M 3M
ALUKIM FOIL KLUNTER ADHESIVE KLUNTER ADHESIVE KLUNTER ADHESIVE CUSHION WRAP CUSHION WRAP CUSHION WRAP
JWT MEXICO Y&R COLOMBIA BOGOTÁ Y&R COLOMBIA BOGOTÁ Y&R COLOMBIA BOGOTÁ CREATIVE JUICE\BANGKOK (TBWA) BANGKOK CREATIVE JUICE\BANGKOK (TBWA) BANGKOK CREATIVE JUICE\BANGKOK (TBWA) BANGKOK
MEXICO COLOMBIA COLOMBIA COLOMBIA THAILAND THAILAND THAILAND
SECURITY CAMERA SECURITY CAMERA SECURITY CAMERA SHOE CABINET MASTERLOCK MASTERLOCK MASTERLOCK HOME FURNITURE HOME FURNITURE VIDEOCON AIR CONDITIONER VIDEOCON AIR CONDITIONER
OGILVY SHANGHAI OGILVY SHANGHAI OGILVY SHANGHAI TBWA\ISTANBUL FOXP2 CAPE TOWN FOXP2 CAPE TOWN FOXP2 CAPE TOWN GREY GROUP VIETNAM HO CHI MINH CITY GREY GROUP VIETNAM HO CHI MINH CITY MCCANN WORLDGROUP MUMBAI MCCANN WORLDGROUP MUMBAI
CHINA CHINA CHINA TURKEY SOUTH AFRICA SOUTH AFRICA SOUTH AFRICA VIETNAM VIETNAM INDIA INDIA
SAVOURY FOODS A01/045 A01/046 A01/047
ORCHARD FRUIT PEEKABOO GRANDMA’S TURKEY DINNER PUMPKIN PIE
SWEET FOODS & SNACKS A02/005 A02/006 A02/007 A02/039 A02/040 A02/041 A02/042
LIVING ROOM CAMP SWAMP EUNICE IAN PAT SIMONE
ALCOHOLIC DRINKS A03/025 A03/026 A03/027
ORANGE TABLE YELLOW BOX BLUE TABLE
NON-ALCOHOLIC DRINKS A04/028 A04/029 A04/030 A04/059 A04/060 A04/061 A04/062 A04/063 A04/066 A04/067 A04/076 A04/077 A04/078
ANVIL SAND BAG ROCK BOY2 BOY1 GIRL1 BOY3 GIRL2 FAN TATTOO DROPS OF SWEAT 1 DROPS OF SWEAT 2 DROPS OF SWEAT 3
HOUSEHOLD: CLEANING PRODUCTS A05/067 A05/068 A05/069 A05/070 A05/092 A05/094
COFFEE INK EGG KETCHUP BELL BOTTOM PANTS HIGH WAIST PANTS
HOUSEHOLD: OTHER A06/046 A06/079 A06/080 A06/081 A06/093 A06/094 A06/095
FISH HORSE PORCELAIN ROBOT CERAMIC CRYSTAL MARBLE
HOME APPLIANCES & FURNISHINGS A07/093 A07/094 A07/095 A07/096 A07/101 A07/102 A07/103 A07/117 A07/118 A07/141 A07/142
ANTIQUE SAFE CAR PINK WATCH RING GUN FOLDING CHAIR FOLDING TABLE CHAISE LONGUE RUG
MIDEA MIDEA MIDEA IKEA IB MCINTYRE IB MCINTYRE IB MCINTYRE NHA XINH FURNITURE NHA XINH FURNITURE VIDEOCON INDUSTRIES VIDEOCON INDUSTRIES
MONDAY 21STJUNE 2010
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Watch our three finalists pitch the newest, greatest mobile device from Motorola. Then you decide who truly deserves the title. Long live sales.
Long live sales.
Can You Sell, or Else?
Monday June 21, 11am, Debussy www.youtube.com/ogilvy @sell_or_else
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COTY ITALIA COTY ITALIA COTY ITALIA
RIMMEL RIMMEL RIMMEL
JWT ITALIA MILAN JWT ITALIA MILAN JWT ITALIA MILAN
ITALY ITALY ITALY
KIMBERLY-CLARK KIMBERLY-CLARK KIMBERLY-CLARK PROCTER & GAMBLE ORAL CARE PROCTER & GAMBLE ORAL CARE PROCTER & GAMBLE ORAL CARE COLGATE COLGATE COLGATE
KLEENEX KLEENEX KLEENEX ORAL-B ESSENTIAL FLOSS ORAL-B ESSENTIAL FLOSS ORAL-B ESSENTIAL FLOSS COLGATE FLOSS COLGATE FLOSS COLGATE FLOSS
JWT LONDON JWT LONDON JWT LONDON PUBLICIS FRANKFURT PUBLICIS FRANKFURT PUBLICIS FRANKFURT PROLAM Y&R SANTIAGO PROLAM Y&R SANTIAGO PROLAM Y&R SANTIAGO
UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM GERMANY GERMANY GERMANY CHILE CHILE CHILE
RECKITT BENCKISER RECKITT BENCKISER RECKITT BENCKISER GLAXOSMITHKLINE GLAXOSMITHKLINE GLAXOSMITHKLINE KOPELCO KOPELCO BOEHRINGER INGELHEIM PHARMA BOEHRINGER INGELHEIM PHARMA BOEHRINGER INGELHEIM PHARMA GLAXOSMITHKLINE GLAXOSMITHKLINE GLAXOSMITHKLINE LABORATORIO CHILE LABORATORIO CHILE LABORATORIO CHILE BAYER BAYER
STREPSILS STREPSILS STREPSILS ENO FRUIT SALT ENO FRUIT SALT ENO FRUIT SALT TULIPAN CONDOMS TULIPAN CONDOMS THOMAPYRIN PAINKILLER THOMAPYRIN PAINKILLER THOMAPYRIN PAINKILLER PANADOL PANADOL PANADOL KITADOL MENSTRUAL PERIOD KITADOL MENSTRUAL PERIOD KITADOL MENSTRUAL PERIOD ALKA-SELTZER ALKA-SELTZER
EURO RSCG ESPAÑA MADRID EURO RSCG ESPAÑA MADRID EURO RSCG ESPAÑA MADRID OGILVY SINGAPORE OGILVY SINGAPORE OGILVY SINGAPORE Y&R BUENOS AIRES Y&R BUENOS AIRES OGILVY FRANKFURT OGILVY FRANKFURT OGILVY FRANKFURT OGILVY FRANKFURT OGILVY FRANKFURT OGILVY FRANKFURT PROLAM Y&R SANTIAGO PROLAM Y&R SANTIAGO PROLAM Y&R SANTIAGO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO
SPAIN SPAIN SPAIN SINGAPORE SINGAPORE SINGAPORE ARGENTINA ARGENTINA GERMANY GERMANY GERMANY GERMANY GERMANY GERMANY CHILE CHILE CHILE BRAZIL BRAZIL
OLYMPIKUS OLYMPIKUS SAFILO AUSTRIA SAFILO AUSTRIA SÃO PAULO ALPARGATAS SÃO PAULO ALPARGATAS SÃO PAULO ALPARGATAS SÃO PAULO ALPARGATAS SÃO PAULO ALPARGATAS SÃO PAULO ALPARGATAS SÃO PAULO ALPARGATAS SÃO PAULO ALPARGATAS SÃO PAULO ALPARGATAS
OLYMPIKUS RUNNING SHOES OLYMPIKUS RUNNING SHOES CARRERA SUNGLASSES CARRERA SUNGLASSES HAVAIANAS HAVAIANAS HAVAIANAS HAVAIANAS HAVAIANAS HAVAIANAS SLIM HAVAIANAS SLIM HAVAIANAS SLIM HAVAIANAS SLIM
DCS PORTO ALEGRE DCS PORTO ALEGRE GRABARZ & PARTNER HAMBURG GRABARZ & PARTNER HAMBURG ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO
BRAZIL BRAZIL GERMANY GERMANY BRAZIL BRAZIL BRAZIL BRAZIL BRAZIL BRAZIL BRAZIL BRAZIL BRAZIL
SOFA SWIMMING POOL LIMO CONFIDENCE ABSTRACT SENSUAL COUNTRYSIDE KITCHEN POOL
MARS PETCARE FRANCE MARS PETCARE FRANCE MARS PETCARE FRANCE SHAMART & CO. SHAMART & CO. SHAMART & CO. NUTRIPRO NUTRIPRO NUTRIPRO
FROLIC DOG BISCUITS FROLIC DOG BISCUITS FROLIC DOG BISCUITS REYNOLDS FINE CARBURE PENS REYNOLDS FINE CARBURE PENS REYNOLDS FINE CARBURE PENS MASTERDOG LIGHT DOG FOOD MASTERDOG LIGHT DOG FOOD MASTERDOG LIGHT DOG FOOD
CLM BBDO BOULOGNE-BILLANCOURT CLM BBDO BOULOGNE-BILLANCOURT CLM BBDO BOULOGNE-BILLANCOURT JWT DUBAI JWT DUBAI JWT DUBAI PROLAM Y&R SANTIAGO PROLAM Y&R SANTIAGO PROLAM Y&R SANTIAGO
FRANCE FRANCE FRANCE UNITED ARAB EMIRATES UNITED ARAB EMIRATES UNITED ARAB EMIRATES CHILE CHILE CHILE
EVERYWHERE URL HAMSTER DOG FROGS SOCCER REFEREES SHEPHERDS THE END MOOSE TREE ROCK FROG ACORN BERRY
LAND ROVER VOLKSWAGEN VOLKSWAGEN VOLKSWAGEN VAESA VAESA MERCEDES-BENZ AUSTRIA VOLKSWAGEN VOLKSWAGEN VOLKSWAGEN VOLKSWAGEN VOLKSWAGEN VOLKSWAGEN
LAND ROVER BLUEMOTION MODELS BLUEMOTION MODELS BLUEMOTION MODELS VOLKSWAGEN 4MOTION VOLKSWAGEN 4MOTION MERCEDES-BENZ S-CLASS VW GOLF VW GOLF VW GOLF VW TIGUAN VW TIGUAN VW TIGUAN
Y&R SOUTH AFRICA JOHANNESBURG GRABARZ & PARTNER HAMBURG GRABARZ & PARTNER HAMBURG GRABARZ & PARTNER HAMBURG DDB ESPAÑA BARCELONA DDB ESPAÑA BARCELONA JUNG VON MATT VIENNA DDB GERMANY DÜSSELDORF DDB GERMANY DÜSSELDORF DDB GERMANY DÜSSELDORF ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO
SOUTH AFRICA GERMANY GERMANY GERMANY SPAIN SPAIN AUSTRIA GERMANY GERMANY GERMANY BRAZIL BRAZIL BRAZIL
COSMETICS & BEAUTY A08/043 A08/044 A08/045
TRAIN LIBRARY AIRPORT
TOILETRIES A09/031 A09/032 A09/033 A09/047 A09/048 A09/050 A09/094 A09/095 A09/096
KING/FOOL YES/NO GLORY/FAILURE LADY PARTY CONVERSATION FINGER TONGUE TOOTHPICK
OTC PHARMACY A10/062 A10/063 A10/064 A10/106 A10/107 A10/108 A10/110 A10/111 A10/152 A10/153 A10/154 A10/191 A10/192 A10/193 A10/195 A10/196 A10/197 A10/207 A10/208
PAIN GIFTS FEAR FLOOD VOLCANO EARTHQUAKE UNCLES AUNTS THUNDERSTORM TEMPEST GALE CHENG SARAH JOHN WRESTLER THAI BOXER BOXER FOWL COW
CLOTHING, FOOTWEAR & ACCESSORIES A11/056 A11/057 A11/080 A11/081 A11/143 A11/144 A11/145 A11/146 A11/147 A11/148 A11/149 A11/150 A11/151
SLOPE 1 SLOPE 2 WEDDING FUNERAL BANANA TAXI SHOE CRANK PERFUME SPRAY DRESS CODE IN NYC BEING STYLISH ELEPHANT
MISCELLANEOUS A12/034 A12/035 A12/036 A12/057 A12/058 A12/060 A12/063 A12/064 A12/065
CARS A13/052 A13/057 A13/058 A13/059 A13/078 A13/079 A13/121 A13/226 A13/227 A13/228 A13/235 A13/236 A13/237
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VW CRAFTER VW CRAFTER PARKING SYSTEM ON TIGUAN PARKING SYSTEM ON TIGUAN PARKING SYSTEM ON TIGUAN VDO REAR VIEW CAMERAS VDO REAR VIEW CAMERAS VDO REAR VIEW CAMERAS STANDARD PARKING ASSISTANCE CONTROL STANDARD PARKING ASSISTANCE CONTROL STANDARD PARKING ASSISTANCE CONTROL FIAT GPS DATA UPLOAD SERVICES FIAT GPS DATA UPLOAD SERVICES FIAT GPS DATA UPLOAD SERVICES FIAT GPS DATA UPLOAD SERVICES FIAT GPS DATA UPLOAD SERVICES FIAT GPS DATA UPLOAD SERVICES VESPA GTS 300 SUPER VESPA GTS 300 SUPER VESPA GTS 300 SUPER REAR VIEW CAMERA REAR VIEW CAMERA REAR VIEW CAMERA SPRINTER SPRINTER SPRINTER ORIGINAL PARTS ORIGINAL PARTS ORIGINAL PARTS ORIGINAL PARTS FORD TRUCKS FORD TRUCKS AUDI AUDI AUDI
OGILVY CAPE TOWN OGILVY CAPE TOWN ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO DDB MILAN DDB MILAN DDB MILAN EURO RSCG BUENOS AIRES EURO RSCG BUENOS AIRES EURO RSCG BUENOS AIRES MARCEL PARIS MARCEL PARIS MARCEL PARIS MARCEL PARIS MARCEL PARIS MARCEL PARIS COLENSO BBDO AUCKLAND COLENSO BBDO AUCKLAND COLENSO BBDO AUCKLAND MOMA PROPAGANDA SAO PAULO MOMA PROPAGANDA SAO PAULO MOMA PROPAGANDA SAO PAULO GREY BRASIL SÃO PAULO GREY BRASIL SÃO PAULO GREY BRASIL SÃO PAULO BBDO CHILE SANTIAGO BBDO CHILE SANTIAGO BBDO CHILE SANTIAGO BBDO CHILE SANTIAGO JWT ARGENTINA BUENOS AIRES JWT ARGENTINA BUENOS AIRES DDB&CO. ISTANBUL DDB&CO. ISTANBUL DDB&CO. ISTANBUL
SOUTH AFRICA SOUTH AFRICA BRAZIL BRAZIL BRAZIL ITALY ITALY ITALY ARGENTINA ARGENTINA ARGENTINA FRANCE FRANCE FRANCE FRANCE FRANCE FRANCE NEW ZEALAND NEW ZEALAND NEW ZEALAND BRAZIL BRAZIL BRAZIL BRAZIL BRAZIL BRAZIL CHILE CHILE CHILE CHILE ARGENTINA ARGENTINA TURKEY TURKEY TURKEY
FUJIFILM FUJIFILM FUJIFILM HUAWEI HUAWEI BOSE BOSE BOSE CANON MARKETING (THAILAND) CO. CANON MARKETING (THAILAND) CO.
F 70 CAMERA F 70 CAMERA F 70 CAMERA GPS PHONE GPS PHONE NOISE-CANCELLING HEADPHONES NOISE-CANCELLING HEADPHONES NOISE-CANCELLING HEADPHONES UNDERWATER CAMERA UNDERWATER CAMERA
RMG GURGAON RMG GURGAON RMG GURGAON CC&E GUANGZHOU CC&E GUANGZHOU DDB SINGAPORE DDB SINGAPORE DDB SINGAPORE LEO BURNETT & ARC WORLDWIDE THAILAND BANGKOK LEO BURNETT & ARC WORLDWIDE THAILAND BANGKOK
INDIA INDIA INDIA CHINA CHINA SINGAPORE SINGAPORE SINGAPORE THAILAND THAILAND
IKEA DEUTSCHLAND IKEA DEUTSCHLAND IKEA DEUTSCHLAND SHOCK AND SOUL SHOCK AND SOUL SHOCK AND SOUL DIXONS.CO.UK DIXONS.CO.UK DIXONS.CO.UK PANTALOON RETAIL (INDIA) PANTALOON RETAIL (INDIA) HARVEY NICHOLS HARVEY NICHOLS HARVEY NICHOLS HARVEY NICHOLS DANK DANK DANK
ASSEMBLY SERVICE ASSEMBLY SERVICE ASSEMBLY SERVICE CLOTHING STORE CLOTHING STORE CLOTHING STORE DIXONS.CO.UK DIXONS.CO.UK DIXONS.CO.UK FURNITURE BAZAAR FURNITURE BAZAAR DEPARTMENT STORE DEPARTMENT STORE DEPARTMENT STORE DEPARTMENT STORE SECOND HAND FURNITURE SECOND HAND FURNITURE SECOND HAND FURNITURE
GRABARZ & PARTNER HAMBURG GRABARZ & PARTNER HAMBURG GRABARZ & PARTNER HAMBURG RAINEY KELLY CAMPBELL ROALFE/Y&R LONDON RAINEY KELLY CAMPBELL ROALFE/Y&R LONDON RAINEY KELLY CAMPBELL ROALFE/Y&R LONDON M&C SAATCHI LONDON M&C SAATCHI LONDON M&C SAATCHI LONDON MUDRA DDB GROUP MUMBAI MUDRA DDB GROUP MUMBAI Y&R DUBAI Y&R DUBAI Y&R DUBAI Y&R DUBAI DDB&CO. ISTANBUL DDB&CO. ISTANBUL DDB&CO. ISTANBUL
GERMANY GERMANY GERMANY UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM INDIA INDIA UNITED ARAB EMIRATES UNITED ARAB EMIRATES UNITED ARAB EMIRATES UNITED ARAB EMIRATES TURKEY TURKEY TURKEY
ANGUS BURGER HAPPY HOUR
ARNOLD WORLDWIDE BOSTON OGILVY GUATEMALA
USA GUATEMALA
TZABAR ROMANTIC TZABAR ROMANTIC TZABAR ROMANTIC FAMILY HOLIDAYS FAMILY HOLIDAYS FAMILY HOLIDAYS
ACW GREY TEL AVIV ACW GREY TEL AVIV ACW GREY TEL AVIV THE RED BRICK ROAD LONDON THE RED BRICK ROAD LONDON THE RED BRICK ROAD LONDON
ISRAEL ISRAEL ISRAEL UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM
OTHER VEHICLES, AUTO PRODUCTS & SERVICES A14/010 A14/011 A14/029 A14/030 A14/031 A14/037 A14/038 A14/039 A14/044 A14/045 A14/046 A14/048 A14/049 A14/050 A14/051 A14/052 A14/053 A14/062 A14/063 A14/064 A14/077 A14/078 A14/079 A14/080 A14/081 A14/082 A14/096 A14/097 A14/098 A14/099 A14/114 A14/115 A14/155 A14/156 A14/157
FOREST WEDDING ORIGAMI MAGICIAN PUPPETS TRUCK VAN CAMPER POST PILLAR TROLLEY WALES CANADA INDIA LEBANON SOUTH KOREA ECUADOR CAFE SUPERMARKET WALL SAVING LITTLE LUCY THE UNHURT ALMOST HIT LIVING ROOM BEDROOM KITCHEN PORCUPINE METEORITE BOY ICEBERG QUARRY SALAR DEER BICYCLE FATHER SON
VOLKSWAGEN SOUTH AFRICA VOLKSWAGEN SOUTH AFRICA VOLKSWAGEN VOLKSWAGEN VOLKSWAGEN CONTINENTAL AUTOMOTIVE TRADING ITALIA CONTINENTAL AUTOMOTIVE TRADING ITALIA CONTINENTAL AUTOMOTIVE TRADING ITALIA PEUGEOT ARGENTINA PEUGEOT ARGENTINA PEUGEOT ARGENTINA FIAT FIAT FIAT FIAT FIAT FIAT VESPA VESPA VESPA KIA MOTORS KIA MOTORS KIA MOTORS MERCEDES-BENZ MERCEDES-BENZ MERCEDES-BENZ MITSUBISHI MOTORS MITSUBISHI MOTORS MITSUBISHI MOTORS MITSUBISHI MOTORS FORD ARGENTINA FORD ARGENTINA AUDI TURKEY DOGUS OTOMOTIV AUDI TURKEY DOGUS OTOMOTIV AUDI TURKEY DOGUS OTOMOTIV
HOME ELECTRONICS & AUDIO-VISUAL A15/032 A15/033 A15/034 A15/044 A15/045 A15/078 A15/079 A15/080 A15/103 A15/104
FUNERAL POKER AIRPORT HONG KONG SHANGHAI CONSTRUCTION NOISY DOG CRYING KID JACUZZI BEACH
RETAIL STORES A16/075 A16/076 A16/077 A16/090 A16/091 A16/092 A16/151 A16/152 A16/153 A16/162 A16/164 A16/165 A16/166 A16/167 A16/168 A16/185 A16/187 A16/188
BEDROOM LIVINGROOM KITCHEN PARK PUB SHOP SANDALS MIDDLE ENGLAND PIERS LADY LAWYER WOLVES REDHEAD MAN BLONDE DANK 1 DANK 3 DANK 4
RESTAURANTS & FAST FOOD OUTLETS A17/014 A17/034
LAPKIN CAMOUFLAGE
MCDONALD’S HOOTERS
TRAVEL, TRANSPORT & TOURISM A18/008 A18/009 A18/010 A18/011 A18/012 A18/013
BATHROOM KITCHEN TV MAP SPAIN NAPPY PINS
TZABAR TRAVEL AGENCY TZABAR TRAVEL AGENCY TZABAR TRAVEL AGENCY TAKE THE FAMILY TAKE THE FAMILY TAKE THE FAMILY
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A18/016 A18/017 A18/018 A18/064 A18/065 A18/066
PARIS RIO ROME CAMERA TIP BUS
VISTA A LA CARTE VISTA A LA CARTE VISTA A LA CARTE ARUBA TOURISM AUTHORITY ARUBA TOURISM AUTHORITY ARUBA TOURISM AUTHORITY
TRIP DESIGNER TRIP DESIGNER TRIP DESIGNER ARUBA TOURISM ARUBA TOURISM ARUBA TOURISM
PUBLICIS THAILAND BANGKOK PUBLICIS THAILAND BANGKOK PUBLICIS THAILAND BANGKOK LEW’LARA\TBWA SÃO PAULO LEW’LARA\TBWA SÃO PAULO LEW’LARA\TBWA SÃO PAULO
THAILAND THAILAND THAILAND BRAZIL BRAZIL BRAZIL
STAATSGALERIE STUTTGART STAATSGALERIE STUTTGART STAATSGALERIE STUTTGART 519200 PROJECT MATTEL MATTEL MATTEL MUSEO NAZIONALE DEL FUMETTO MUSEO NAZIONALE DEL FUMETTO MUSEO NAZIONALE DEL FUMETTO SONY PLAYSTATION OUTDOOR INNOVATION OUTDOOR INNOVATION OUTDOOR INNOVATION
MUSEUM MUSEUM MUSEUM 519200 PROJECT SCRABBLE SCRABBLE SCRABBLE COMICS NATIONAL MUSEUM COMICS NATIONAL MUSEUM COMICS NATIONAL MUSEUM PLAYSTATION PSP KARANA TRAVELGEAR KARANA TRAVELGEAR KARANA TRAVELGEAR
KOLLE REBBE HAMBURG KOLLE REBBE HAMBURG KOLLE REBBE HAMBURG HAKUHODO DY MEDIA PARTNERS TOKYO OGILVY MEXICO OGILVY MEXICO OGILVY MEXICO JWT ITALIA MILAN JWT ITALIA MILAN JWT ITALIA MILAN TBWA\BRUSSELS OGILVY & MATHER BANGKOK OGILVY & MATHER BANGKOK OGILVY & MATHER BANGKOK
GERMANY GERMANY GERMANY JAPAN MEXICO MEXICO MEXICO ITALY ITALY ITALY BELGIUM THAILAND THAILAND THAILAND
EDITIONS POINTS EDITIONS POINTS EDITIONS POINTS THE ECONOMIST THE ECONOMIST MTV MTV MTV MTV BAND SPORTS BAND SPORTS NBC UNIVERSAL CNN TURK VH1 VH1 VH1 VH1 ROLLING STONE MAGAZINE ROLLING STONE MAGAZINE ROLLING STONE MAGAZINE ROLLING STONE MAGAZINE ROLLING STONE MAGAZINE BILLBOARD BILLBOARD BILLBOARD BILLBOARD BILLBOARD CNN TURK
FAMOUS SPEECHES COLLECTION FAMOUS SPEECHES COLLECTION FAMOUS SPEECHES COLLECTION NEWSPAPER NEWSPAPER FAMOUS CRIME SCENE FAMOUS CRIME SCENE FAMOUS CRIME SCENE FAMOUS CRIME SCENE SPORTS CHANNEL SPORTS CHANNEL CALLE 13 TV CHANNEL NEWS CHANNEL TV STATION TV STATION TV STATION TV STATION CAMPAIGN AGAINST FREE MUSIC DOWNLOADS CAMPAIGN AGAINST FREE MUSIC DOWNLOADS CAMPAIGN AGAINST FREE MUSIC DOWNLOADS CAMPAIGN AGAINST FREE MUSIC DOWNLOADS CAMPAIGN AGAINST FREE MUSIC DOWNLOADS MAGAZINE MAGAZINE MAGAZINE MAGAZINE MAGAZINE NEWS WEBSITE
MARCEL PARIS MARCEL PARIS MARCEL PARIS OGILVY SINGAPORE OGILVY SINGAPORE LEO BURNETT IBERIA LEO BURNETT IBERIA LEO BURNETT IBERIA LEO BURNETT IBERIA OGILVY BRASIL SÃO PAULO OGILVY BRASIL SÃO PAULO SHACKLETON MADRID DDB&CO. ISTANBUL Y&R NEW YORK Y&R NEW YORK Y&R NEW YORK Y&R NEW YORK OGILVY FRANKFURT OGILVY FRANKFURT OGILVY FRANKFURT OGILVY FRANKFURT OGILVY FRANKFURT ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO DDB&CO. ISTANBUL
FRANCE FRANCE FRANCE SINGAPORE SINGAPORE PORTUGAL PORTUGAL PORTUGAL PORTUGAL BRAZIL BRAZIL SPAIN TURKEY USA USA USA USA GERMANY GERMANY GERMANY GERMANY GERMANY BRAZIL BRAZIL BRAZIL BRAZIL BRAZIL TURKEY
MONEY TRANSFER MONEY TRANSFER MONEY TRANSFER DENTAL INSURANCE DENTAL INSURANCE DENTAL INSURANCE DENTAL INSURANCE
ZAPPING/M&C SAATCHI MADRID ZAPPING/M&C SAATCHI MADRID ZAPPING/M&C SAATCHI MADRID JUNG VON MATT HAMBURG JUNG VON MATT HAMBURG JUNG VON MATT HAMBURG JUNG VON MATT HAMBURG
SPAIN SPAIN SPAIN GERMANY GERMANY GERMANY GERMANY
PAPERS WORLDWIDE PAPERS WORLDWIDE PAPERS WORLDWIDE PAPERS WORLDWIDE FEDEX FEDEX FEDEX
NEENAH PAPER NEENAH PAPER NEENAH PAPER NEENAH PAPER COURIER SERVICES COURIER SERVICES COURIER SERVICES
Y&R DUBAI Y&R DUBAI Y&R DUBAI Y&R DUBAI DDB BRASIL SÃO PAULO DDB BRASIL SÃO PAULO DDB BRASIL SÃO PAULO
UNITED ARAB EMIRATES UNITED ARAB EMIRATES UNITED ARAB EMIRATES UNITED ARAB EMIRATES BRAZIL BRAZIL BRAZIL
GETTY IMAGES ABAP/ABA ABAP/ABA ABAP/ABA
IMAGE BANK NATIONAL ASSOCIATION OF ADVERTISING NATIONAL ASSOCIATION OF ADVERTISING NATIONAL ASSOCIATION OF ADVERTISING
SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO
ISRAEL BRAZIL BRAZIL BRAZIL
SETE LÉGUAS PROFESSIONAL BOOTS SETE LÉGUAS PROFESSIONAL BOOTS SETE LÉGUAS PROFESSIONAL BOOTS
TALENT SÃO PAULO TALENT SÃO PAULO TALENT SÃO PAULO
BRAZIL BRAZIL BRAZIL
ENTERTAINMENT & LEISURE A19/022 A19/023 A19/024 A19/042 A19/116 A19/117 A19/118 A19/119 A19/120 A19/121 A19/159 A19/169 A19/170 A19/171
MORGENSTERN MAYER ROTTMANN CONGRATULATIONS #51 ICHIRO ABRAHAM EFREN OTTO THE STRIP POKER THE FART THE LOOK-OUT GO PLAY OUTSIDE STEEL BED WOODEN BED LUXURY BED
PUBLICATIONS & MEDIA A20/151 A20/152 A20/153 A20/171 A20/172 A20/185 A20/186 A20/187 A20/188 A20/202 A20/203 A20/204 A20/265 A20/272 A20/273 A20/274 A20/275 A20/288 A20/289 A20/290 A20/291 A20/292 A20/309 A20/310 A20/311 A20/312 A20/313 A20/321
LUTHER KING CHURCHILL GANDHI NOT EVERYONE THOUGHT MICHAEL JACKSON MARVIN GAYE TUPAC & B.I.G JOHN LENNON SOCCER BASKETBALL ATOMIC BOMB CAMERA MAN RAPPER LATINO BLUES POP DIVA ROAD CROSSING BABY AIRCRAFT PRISMA SQUARE TRAILS BONO EMINEM AMY BRITNEY MARILYN OBAMA
BANKING, INVESTMENT & INSURANCE A21/012 A21/013 A21/014 A21/061 A21/062 A21/063 A21/064
POUND FACE DOLLAR FACE RENMIBI FACE BOXING GLOVE COCONUT GOLF BALL BASEBALL
WESTERN UNION WESTERN UNION WESTERN UNION ERGO DIREKT INSURANCE ERGO DIREKT INSURANCE ERGO DIREKT INSURANCE ERGO DIREKT INSURANCE
BUSINESS EQUIPMENT & SERVICES A22/056 A22/057 A22/058 A22/059 A22/060 A22/061 A22/062
POLAR BEAR WALRUS REINDEER PELICAN EUROPE ASIA AMERICA
ADVERTISING & MEDIA A23/055 A23/075 A23/076 A23/077
INSPIRING BRANDS SINCE 1974 RAZORS CONDOMS FLIP FLOP
OTHER BUSINESS TO BUSINESS A24/015 A24/016 A24/017
PAPER MAN BALLOON MAN SNOW MAN
MONDAY 21STJUNE 2010
ALPARGATAS ALPARGATAS ALPARGATAS
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KINDER PLAN KINDER PLAN KINDER PLAN VIAGRA
DEL CAMPO/NAZCA SAATCHI & SAATCHI BUENOS AIRES DEL CAMPO/NAZCA SAATCHI & SAATCHI BUENOS AIRES DEL CAMPO/NAZCA SAATCHI & SAATCHI BUENOS AIRES TBWA\PHS HELSINKI
ARGENTINA ARGENTINA ARGENTINA FINLAND
INLINGUA INLINGUA INLINGUA VIRGIN MOBILE EPA EPA EPA EPA
LANGUAGE COURSE LANGUAGE COURSE LANGUAGE COURSE MOBILE TRACKER AD SCHOOL SCHOOL OF ART AND DESIGN SCHOOL OF ART AND DESIGN SCHOOL OF ART AND DESIGN
TBWA\ISTANBUL TBWA\ISTANBUL TBWA\ISTANBUL BATES 141 MUMBAI ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO
TURKEY TURKEY TURKEY INDIA BRAZIL BRAZIL BRAZIL BRAZIL
VOLKSWAGEN VOLKSWAGEN VOLKSWAGEN VOLKSWAGEN VOLKSWAGEN VOLKSWAGEN
INDEPENDENT CINEMA SPONSORSHIP INDEPENDENT CINEMA SPONSORSHIP INDEPENDENT CINEMA SPONSORSHIP INDEPENDENT CINEMA SPONSORSHIP INDEPENDENT CINEMA SPONSORSHIP INDEPENDENT CINEMA SPONSORSHIP
DDB UK LONDON DDB UK LONDON DDB UK LONDON DDB UK LONDON DDB UK LONDON DDB UK LONDON
UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM
ADESF (ASSOCIATION FOR SMOKER AWARENESS) ADESF (ASSOCIATION FOR SMOKER AWARENESS) ADESF (ASSOCIATION FOR SMOKER AWARENESS) CPAA CPAA CPAA BANGALORE TRAFFIC POLICE BANGALORE TRAFFIC POLICE BANGALORE TRAFFIC POLICE
ANTI-SMOKING ANTI-SMOKING ANTI-SMOKING CANCER PATIENTS AID ASSOCIATION CANCER PATIENTS AID ASSOCIATION CANCER PATIENTS AID ASSOCIATION ROAD SAFETY ROAD SAFETY ROAD SAFETY
NEOGAMA/BBH SÃO PAULO NEOGAMA/BBH SÃO PAULO NEOGAMA/BBH SÃO PAULO MUDRA DDB GROUP MUMBAI MUDRA DDB GROUP MUMBAI MUDRA DDB GROUP MUMBAI MUDRA DDB GROUP MUMBAI MUDRA DDB GROUP MUMBAI MUDRA DDB GROUP MUMBAI
BRAZIL BRAZIL BRAZIL INDIA INDIA INDIA INDIA INDIA INDIA
AMNESTY INTERNATIONAL AMNESTY INTERNATIONAL AMNESTY INTERNATIONAL AMNESTY INTERNATIONAL SURFRIDER FOUNDATION SURFRIDER FOUNDATION SURFRIDER FOUNDATION INTERNATIONAL SOCIETY FOR HUMAN RIGHTS INTERNATIONAL SOCIETY FOR HUMAN RIGHTS INTERNATIONAL SOCIETY FOR HUMAN RIGHTS INTERNATIONAL SOCIETY FOR HUMAN RIGHTS UNICEF UNICEF UNICEF VODAFONE ESSAR VODAFONE ESSAR VODAFONE ESSAR AMNESTY INTERNATIONAL AMNESTY INTERNATIONAL AMNESTY INTERNATIONAL REPORTERS WITHOUT BORDERS REPORTERS WITHOUT BORDERS REPORTERS WITHOUT BORDERS VANARAI FOUNDATION
HUMAN RIGHTS AWARENESS HUMAN RIGHTS AWARENESS HUMAN RIGHTS AWARENESS HUMAN RIGHTS MARINE POLLUTION AWARENESS MARINE POLLUTION AWARENESS MARINE POLLUTION AWARENESS PRESS FREEDOM PRESS FREEDOM PRESS FREEDOM PRESS FREEDOM ANTI-CHILD ABUSE ANTI-CHILD ABUSE ANTI-CHILD ABUSE CORPORATE RESPONSIBILITY INITIATIVE CORPORATE RESPONSIBILITY INITIATIVE CORPORATE RESPONSIBILITY INITIATIVE AMNESTY INTERNATIONAL AMNESTY INTERNATIONAL AMNESTY INTERNATIONAL PRESS FREEDOM PRESS FREEDOM PRESS FREEDOM WATER USAGE AWARENESS
JWT SPAIN BARCELONA JWT SPAIN BARCELONA JWT SPAIN BARCELONA JWT SPAIN BARCELONA Y&R PARIS BOULOGNE-BILLANCOURT Y&R PARIS BOULOGNE-BILLANCOURT Y&R PARIS BOULOGNE-BILLANCOURT SCHOLZ & FRIENDS BERLIN SCHOLZ & FRIENDS BERLIN SCHOLZ & FRIENDS BERLIN SCHOLZ & FRIENDS BERLIN Y&R SOUTH AFRICA JOHANNESBURG Y&R SOUTH AFRICA JOHANNESBURG Y&R SOUTH AFRICA JOHANNESBURG OGILVY & MATHER MUMBAI OGILVY & MATHER MUMBAI OGILVY & MATHER MUMBAI COLENSO BBDO AUCKLAND COLENSO BBDO AUCKLAND COLENSO BBDO AUCKLAND SAATCHI & SAATCHI PARIS SAATCHI & SAATCHI PARIS SAATCHI & SAATCHI PARIS MCCANN WORLDGROUP MUMBAI
SPAIN SPAIN SPAIN SPAIN FRANCE FRANCE FRANCE GERMANY GERMANY GERMANY GERMANY SOUTH AFRICA SOUTH AFRICA SOUTH AFRICA INDIA INDIA INDIA NEW ZEALAND NEW ZEALAND NEW ZEALAND FRANCE FRANCE FRANCE INDIA
MEXICAN RED CROSS MEXICAN RED CROSS MEXICAN RED CROSS EHSAAS ST JOHN AMBULANCE ST JOHN AMBULANCE ST JOHN AMBULANCE ST JOHN AMBULANCE ST JOHN AMBULANCE SAMUSOCIAL SAMUSOCIAL SAMUSOCIAL
ANNUAL FUNDRAISING DRIVE ANNUAL FUNDRAISING DRIVE ANNUAL FUNDRAISING DRIVE EDUCATIONAL CHARITY ST JOHN AMBULANCE ST JOHN AMBULANCE ST JOHN AMBULANCE ST JOHN AMBULANCE ST JOHN AMBULANCE CHARITY ORGANISATION CHARITY ORGANISATION CHARITY ORGANISATION
JWT MEXICO JWT MEXICO JWT MEXICO JWT INDIA MUMBAI BBH LONDON BBH LONDON BBH LONDON BBH LONDON BBH LONDON PUBLICIS CONSEIL PARIS PUBLICIS CONSEIL PARIS PUBLICIS CONSEIL PARIS
MEXICO MEXICO MEXICO INDIA UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM FRANCE FRANCE FRANCE
PEPSICO PEPSICO PEPSICO PEPSICO
DORITOS DORITOS DORITOS DORITOS
ABBOTT MEAD VICKERS BBDO LONDON ABBOTT MEAD VICKERS BBDO LONDON ABBOTT MEAD VICKERS BBDO LONDON ABBOTT MEAD VICKERS BBDO LONDON
UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM
HEALTHCARE & PRESCRIPTION DRUGS A25/016 A25/017 A25/018 A25/019
CANDY HORSE TRAMPOLINE WOOD
HOSPITAL ALEMAN HOSPITAL ALEMAN HOSPITAL ALEMAN PFIZER FINLAND
COMMERCIAL PUBLIC SERVICES A26/091 A26/092 A26/093 A26/105 A26/138 A26/139 A26/140 A26/141
BUILDING FRENCH BUILDING ITALIAN BUILDING ENGLISH LOST AND FOUND BEST AD DOGS RED DOTS NAILS
CORPORATE IMAGE A27/054 A27/055 A27/056 A27/057 A27/058 A27/059
TERMINATOR TOY STORY SPEED GREMLINS KING KONG BACK TO THE FUTURE
PUBLIC HEALTH & SAFETY A28/062 A28/063 A28/064 A28/085 A28/086 A28/087 A28/088 A28/089 A28/090
RED FLAGS YELLOW FLAGS TANKS THE DAY AFTER YOUR DAUGHTER YOUR WIFE PUPPY LOVE JUST MARRIED WAITING FRIEND
PUBLIC AWARENESS MESSAGES A29/037 A29/038 A29/039 A29/040 A29/103 A29/105 A29/106 A29/110 A29/111 A29/112 A29/113 A29/114 A29/115 A29/116 A29/161 A29/162 A29/163 A29/176 A29/177 A29/178 A29/182 A29/183 A29/184 A29/217
MUGABE MUBARAK KIM JONG-IL OBAMA DETERGENT BOTTLE SHOE TYRE GUANTANAMO BATMAN FOREST FIRE MILITARY EXHIBITION TOY SOLDIERS FLUFFY TOY DOG TOY BLOCKS TURTLES SEA BIRDS CATTLE BEATING EXECUTION REBELS KADDAFI AHMADINEJAD KIM JONG-IL WATER WASTE
FUNDRAISING & APPEALS A30/052 A30/053 A30/054 A30/074 A30/081 A30/082 A30/083 A30/084 A30/085 A30/100 A30/101 A30/102
AMBULANCE STRETCHER CPR BRICK QUARRY ABIGAIL SAMUEL TONY KEIKO GARY WOMAN YOUNG MAN OLD MAN
COPYWRITING B01/035 B01/036 B01/037 B01/038
EUNICE IAN PAT SIMONE
MONDAY 21STJUNE 2010
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PRESS SHORTLIST
CAT
TITLE
ADVERTISER
PRODUCT
ADVERTISING AGENCY
COUNTRY
B01/096 B01/098 B01/099 B01/100 B01/109 B01/110 B01/111 B01/115 B01/116 B01/117 B01/118
VADUZ BOGENHAUSEN LOLITA MEDEA BRAZIL COCKFIGHTS MOTOBOY LONG TEXT ABRAHAM EFREN OTTO
DAIMLER DAIMLER SRUJAN FOUNDATION FOR MENTAL HEALTH SRUJAN FOUNDATION FOR MENTAL HEALTH LABORATORIO CHILE LABORATORIO CHILE LABORATORIO CHILE VOLKSWAGEN MATTEL MEXICO MATTEL MEXICO MATTEL MEXICO
MERCEDES-BENZ PRE-SAFE® MERCEDES-BENZ PRE-SAFE® SCHIZOPHRENIA AWARENESS SCHIZOPHRENIA AWARENESS MARATHON VITAMIN SUPPLEMENT MARATHON VITAMIN SUPPLEMENT MARATHON VITAMIN SUPPLEMENT VW PASSAT SCRABBLE SCRABBLE SCRABBLE
JUNG VON MATT HAMBURG JUNG VON MATT HAMBURG MUDRA DDB GROUP MUMBAI MUDRA DDB GROUP MUMBAI PROLAM Y&R SANTIAGO PROLAM Y&R SANTIAGO PROLAM Y&R SANTIAGO ALMAPBBDO SÃO PAULO OGILVY MEXICO OGILVY MEXICO OGILVY MEXICO
GERMANY GERMANY INDIA INDIA CHILE CHILE CHILE BRAZIL MEXICO MEXICO MEXICO
PROCTER & GAMBLE PROCTER & GAMBLE PROCTER & GAMBLE EPSON EPSON EPSON TRANSASIA PAPERS TRANSASIA PAPERS TRANSASIA PAPERS VH1 VH1 VH1 VH1 MTV GERMANY MTV GERMANY MTV GERMANY ROLLING STONE MAGAZINE ROLLING STONE MAGAZINE ROLLING STONE MAGAZINE HARVEY NICHOLS GETTY IMAGES GETTY IMAGES SÃO PAULO ALPARGATAS SÃO PAULO ALPARGATAS SÃO PAULO ALPARGATAS SÃO PAULO ALPARGATAS BILLBOARD BILLBOARD BILLBOARD BILLBOARD BILLBOARD
CHEER DARK CHEER DARK CHEER DARK PHOTO PRINTER PHOTO PRINTER PHOTO PRINTER CONQUEROR PAPERS CONQUEROR PAPERS CONQUEROR PAPERS TV STATION TV STATION TV STATION TV STATION MTV MASTERS MTV MASTERS MTV MASTERS CAMPAIGN AGAINST FREE MUSIC DOWNLOADS CAMPAIGN AGAINST FREE MUSIC DOWNLOADS CAMPAIGN AGAINST FREE MUSIC DOWNLOADS DEPARTMENT STORE IMAGE BANK IMAGE BANK HAVAIANAS SLIM HAVAIANAS SLIM HAVAIANAS SLIM HAVAIANAS SLIM MAGAZINE MAGAZINE MAGAZINE MAGAZINE MAGAZINE
LEO BURNETT TORONTO LEO BURNETT TORONTO LEO BURNETT TORONTO OGILVY FRANCE PARIS OGILVY FRANCE PARIS OGILVY FRANCE PARIS TAPROOT INDIA MUMBAI TAPROOT INDIA MUMBAI TAPROOT INDIA MUMBAI Y&R NEW YORK Y&R NEW YORK Y&R NEW YORK Y&R NEW YORK JUNG VON MATT HAMBURG JUNG VON MATT HAMBURG JUNG VON MATT HAMBURG OGILVY FRANKFURT OGILVY FRANKFURT OGILVY FRANKFURT Y&R DUBAI ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO
CANADA CANADA CANADA FRANCE FRANCE FRANCE INDIA INDIA INDIA USA USA USA USA GERMANY GERMANY GERMANY GERMANY GERMANY GERMANY UNITED ARAB EMIRATES BRAZIL BRAZIL BRAZIL BRAZIL BRAZIL BRAZIL BRAZIL BRAZIL BRAZIL BRAZIL BRAZIL
THE FRIDGE THE FRIDGE THE FRIDGE THE FRIDGE THE FRIDGE KIMBERLY-CLARK KIMBERLY-CLARK KIMBERLY-CLARK BIGSTAR CO. BIGSTAR CO. BIGSTAR CO. TRANSASIA PAPERS VH1 VH1 VH1 VH1
CONCERT VENUE & MUSIC PRODUCTION HOUSE CONCERT VENUE & MUSIC PRODUCTION HOUSE CONCERT VENUE & MUSIC PRODUCTION HOUSE CONCERT VENUE & MUSIC PRODUCTION HOUSE CONCERT VENUE & MUSIC PRODUCTION HOUSE KLEENEX KLEENEX KLEENEX GAMBOL SANDALS GAMBOL SANDALS GAMBOL SANDALS CONQUEROR PAPERS TV STATION TV STATION TV STATION TV STATION
TBWA\RAAD DUBAI TBWA\RAAD DUBAI TBWA\RAAD DUBAI TBWA\RAAD DUBAI TBWA\RAAD DUBAI JWT LONDON JWT LONDON JWT LONDON SPA-HAKUHODO BANGKOK SPA-HAKUHODO BANGKOK SPA-HAKUHODO BANGKOK TAPROOT INDIA MUMBAI Y&R NEW YORK Y&R NEW YORK Y&R NEW YORK Y&R NEW YORK
UNITED ARAB EMIRATES UNITED ARAB EMIRATES UNITED ARAB EMIRATES UNITED ARAB EMIRATES UNITED ARAB EMIRATES UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM THAILAND THAILAND THAILAND INDIA USA USA USA USA
EDITIONS POINTS EDITIONS POINTS EDITIONS POINTS
FAMOUS SPEECHES COLLECTION FAMOUS SPEECHES COLLECTION FAMOUS SPEECHES COLLECTION
MARCEL PARIS MARCEL PARIS MARCEL PARIS
FRANCE FRANCE FRANCE
LAND ROVER VF EUROPE VF EUROPE VF EUROPE PROCTER & GAMBLE PROCTER & GAMBLE PROCTER & GAMBLE SAMUSOCIAL SAMUSOCIAL SAMUSOCIAL MICROSOFT CORPORATION
DISCOVERY 4 WRANGLER WRANGLER WRANGLER CHEER DARK CHEER DARK CHEER DARK CHARITY ORGANIZATION CHARITY ORGANISATION CHARITY ORGANISATION XBOX 360
RAINEY KELLY CAMPBELL ROALFE/Y&R LONDON FRED & FARID PARIS FRED & FARID PARIS FRED & FARID PARIS LEO BURNETT TORONTO LEO BURNETT TORONTO LEO BURNETT TORONTO PUBLICIS CONSEIL PARIS PUBLICIS CONSEIL PARIS PUBLICIS CONSEIL PARIS Y&R DUBAI
UNITED KINGDOM FRANCE FRANCE FRANCE CANADA CANADA CANADA FRANCE FRANCE FRANCE UNITED ARAB EMIRATES
ART DIRECTION B02/171 B02/172 B02/173 B02/174 B02/175 B02/176 B02/265 B02/266 B02/267 B02/272 B02/273 B02/274 B02/275 B02/276 B02/277 B02/278 B02/285 B02/286 B02/288 B02/294 B02/310 B02/311 B02/312 B02/313 B02/314 B02/315 B02/325 B02/326 B02/327 B02/328 B02/329
ARTIST ROCKER COWBOY MEMORIES OF HOME MEMORIES OF LIFE MEMORIES OF MEN SPIRITUAL GURU ROYAL RAJPUT KATHAKALI DANCER RAPPER LATINO BLUES POP DIVA LEMMY KILMISTER KURT COBAIN 50 CENT ROAD CROSSING BABY PRISMA WOLVES 0.0047% 0.0053% IN NYC BEING STYLISH DRESS CODE ELEPHANT BONO EMINEM AMY BRITNEY MARILYN
ILLUSTRATION B03/100 B03/101 B03/102 B03/103 B03/104 B03/111 B03/112 B03/113 B03/186 B03/187 B03/188 B03/232 B03/238 B03/239 B03/240 B03/241
MAN FISH JAR SPIDER MONSTER KING/FOOL YES/NO GLORY/FAILURE RED GREEN YELLOW KATHAKALI DANCER RAPPER LATINO BLUES POP DIVA
TYPOGRAPHY B04/040 B04/041 B04/042
LUTHER KING CHURCHILL GANDHI
PHOTOGRAPHY B05/046 B05/047 B05/048 B05/049 B05/100 B05/101 B05/102 B05/121 B05/122 B05/123 B05/161
GOGGLES RED P01 RED P02 RED P03 ARTIST ROCKER COWBOY WOMAN YOUNG MAN OLD MAN AZIZ
MONDAY 21STJUNE 2010
23_AD:D2 20/06/10 21:04 Page23
ADS WE MAKE AD A S AND D WEBSITES, WEBS SITES, S DAMN DAM AMN MN IT!
after havee started ItIt's 's come come to our attention attention that, aft ter last year, year, some people hav rted thinking of wee can't Schematic purely purely as a digital out of home company. company. And in fairness, fairness, w caan't really really blame After all,l, w wee did put a 12' multi-user, multi-touch glass people ffor or thinking that. A fter al glas ass touchscreen touchscreen in the middle middle of the Palais. wee ccould So we we put our heads down down and thought thougght of all all sorts of other things w ould do this year year that would different. w ould be dif ferent. A Facebook Facebook campaign. paign. A series of interactive interactive videos. A social shopping shopping Touchwall site with virtual gifts for for attendees. attendees. Cool Cool ideas, to be sure. sure. But everyone everyone loved loved e the T ouchwall million impressions world. How so much last year, year, and it got oover ver 23 23 mil lion media impr essions around around the w orld. Ho w ccould ould wee not do it again? And ho how makee it cooler w w could could we we not try to mak cooler this yyear, ear, and a leverage leverage our partnership and show applications new partner ship with Microsoft, Microsoft, an nd sho w other types of ap plications for for brands brands and rretailers? etailers? ourselves. 2010 In the end, we we couldn't couldn't help our selves. But when yyou ou use the 2 010 Cannes Cannes Lions Touchwall Touchwall to find a rrestaurant, estaurant, or a friend, or a ses ssession, sion, or you you use it to send information information on to yyour our phone, think ccould ould yyou ou do us a favor favor and please th hink the following following thought? "Perhaps inventive application "P erhaps if Schematic is this inv en ntive about creating creating a beautiful, useful usefu ul ap plication for for Cannes, degree myy Can nes they may be able to bring thee same degr nes, ee of creativity creativity and technical al acumen to m businesss problem, the busines problem, no matter matter what th he medium is." We'd appreciate we'll festival. W e'd very very much ap preciate it. And w e'll look forward forward to seeing yyou ou at the fe estival.
Schematicâ&#x20AC;&#x2122;ss 2010 Touchwall Schematicâ&#x20AC;&#x2122; 2010 Cannes Cannes Lions Touchwal T ouchwall is powered powered by by
D2 24-30 Outdoor Listings:25•01 front 21/06/10 01:47 Page24
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SHORTLIST OUTDOOR
CAT
TITLE
ADVERTISER
PRODUCT
ADVERTISING AGENCY
COUNTRY
DR. AUGUST OETKER DR. AUGUST OETKER FINDUS FRANCE FINDUS FRANCE
BISTRO BAGUETTES BISTRO BAGUETTES FRIES FRIES
BBDO GERMANY DÜSSELDORF BBDO GERMANY DÜSSELDORF GREY PARIS GREY PARIS
GERMANY GERMANY FRANCE FRANCE
WRIGLEY
SKITTLES
TBWA\CHIAT\DAY NEW YORK
USA
MARSTONS JAMES READY JAMES READY JAMES READY
PEDIGREE ASHES SPONSORSHIP BEER BEER BEER
DLKW LONDON LEO BURNETT TORONTO LEO BURNETT TORONTO LEO BURNETT TORONTO
UNITED KINGDOM CANADA CANADA CANADA
DANONE DANONE DANONE DANONE DANONE
EVIAN EVIAN EVIAN EVIAN EVIAN
BETC EURO RSCG PARIS BETC EURO RSCG PARIS BETC EURO RSCG PARIS BETC EURO RSCG PARIS BETC EURO RSCG PARIS
FRANCE FRANCE FRANCE FRANCE FRANCE
I.P.TRADING I.P.TRADING I.P.TRADING MELITTA HAUSHALTSPRODUKTE MELITTA HAUSHALTSPRODUKTE PERSIL
HYGIENE COLOUR BLEACH HYGIENE COLOUR BLEACH HYGIENE COLOUR BLEACH VACUUM CLEANER BAGS VACUUM CLEANER BAGS DETERGENT
MCCANN WORLDGROUP THAILAND BANGKOK MCCANN WORLDGROUP THAILAND BANGKOK MCCANN WORLDGROUP THAILAND BANGKOK BBDO GERMANY DÜSSELDORF BBDO GERMANY DÜSSELDORF DDB&CO. ISTANBUL
THAILAND THAILAND THAILAND GERMANY GERMANY TURKEY
ASD COMPANY ASD COMPANY 3M 3M
SEKUNDA INSTANT GLUE SEKUNDA INSTANT GLUE CUSHION WRAP CUSHION WRAP
BBDO RUSSIA MOSCOW BBDO RUSSIA MOSCOW CREATIVE JUICE\BANGKOK (TBWA) BANGKOK CREATIVE JUICE\BANGKOK (TBWA) BANGKOK
RUSSIA RUSSIA THAILAND THAILAND
KNIFE KNIFE REFRIGERATORS REFRIGERATORS FLASHLIGHTS FOOD CHOPPER MMR1501 FOOD CHOPPER MMR1501 FOOD CHOPPER MMR1501
GREY TOKYO GREY TOKYO DDB GERMANY BERLIN DDB GERMANY BERLIN ARS DDB CARACAS DDB GERMANY DÜSSELDORF DDB GERMANY DÜSSELDORF DDB GERMANY DÜSSELDORF
JAPAN JAPAN GERMANY GERMANY VENEZUELA GERMANY GERMANY GERMANY
BOSE BOSE BOSE
NOISE-CANCELLING HEADPHONES NOISE-CANCELLING HEADPHONES NOISE-CANCELLING HEADPHONES
DDB SINGAPORE DDB SINGAPORE DDB SINGAPORE
SINGAPORE SINGAPORE SINGAPORE
UNILEVER LYNX LYNX
POND’S CLEAR SOLUTIONS LYNX BULLET LYNX BULLET
OGILVY & MATHER PHILIPPINES MAKATI CITY BBH LONDON BBH LONDON
THE PHILIPPINES UNITED KINGDOM UNITED KINGDOM
HUGGIES HUGGIES HUGGIES PT. PANASONIC GOBEL INDONESIA
DIAPER DIAPER DIAPER NOSE HAIR TRIMMER ER-115
OGILVY BEIJING OGILVY BEIJING OGILVY BEIJING PT PERWANAL SAATCHI & SAATCHI JAKARTA
CHINA CHINA CHINA INDONESIA
SAVOURY FOODS A01/023 A01/024 A01/035 A01/037
WE’VE LA FRONS MAIR SEA BOOK WHO IDA NOAH
SWEET FOODS & SNACKS A02/034
SHAOLIN
ALCOHOLIC DRINKS A03/001 A03/022 A03/023 A03/024
HISTORY COUPON BILLBOARD 1 COUPON BILLBOARD 2 COUPON BILLBOARD 3
NON-ALCOHOLIC DRINKS A04/034 A04/035 A04/036 A04/037 A04/038
MAN - BANDANA BOY - GLASSES GIRL - HAT BOY - LONG HAIR GIRL - JEANS
HOUSEHOLD: CLEANING PRODUCTS A05/001 A05/002 A05/003 A05/018 A05/019 A05/035
RED STAIN GREEN STAIN BLUE STAIN SPRINGFIELD ZIGGY KETCHUP
HOUSEHOLD: OTHER A06/014 A06/015 A06/019 A06/021
BALLERINA SOLDIERS CERAMIC MARBLE
HOME APPLIANCES & FURNISHINGS A07/012 A07/013 A07/014 A07/016 A07/022 A07/037 A07/038 A07/039
SALMON PINEAPPLE DINOSAUR LEG SABERTOOTH FILET DEER PEPPER PUMPKIN LETTUCE
KAGATANI KNIFE KAGATANI KNIFE BOSCH INTERNATIONAL BOSCH INTERNATIONAL ENERGIZER BSH HOME APPLIANCES/ BOSCH HAUSGERÄTE CONSUMER PRODUCTS BSH HOME APPLIANCES/ BOSCH HAUSGERÄTE CONSUMER PRODUCTS BSH HOME APPLIANCES/ BOSCH HAUSGERÄTE CONSUMER PRODUCTS
HOME ELECTRONICS & AUDIO-VISUAL A08/013 A08/014 A08/015
CONSTRUCTION NOISY DOG CRYING KID
COSMETICS & BEAUTY A09/014 A09/018 A09/019
SIREN SNOW PRINTS - CAR SNOW PRINTS - STREET
TOILETRIES A10/001 A10/002 A10/003 A10/013
COLUMBUS ZORRO SNOW WHITE BALDY
MONDAY 21STJUNE 2010
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OUTDOOR SHORTLIST
25
CAT
TITLE
ADVERTISER
PRODUCT
ADVERTISING AGENCY
COUNTRY
A10/014 A10/015 A10/023 A10/024 A10/025
FATTY BORAT KING / FOOL YES / NO GLORY / FAILURE
PT. PANASONIC GOBEL INDONESIA PT. PANASONIC GOBEL INDONESIA KIMBERLY-CLARK KIMBERLY-CLARK KIMBERLY-CLARK
NOSE HAIR TRIMMER ER-115 NOSE HAIR TRIMMER ER-115 KLEENEX KLEENEX KLEENEX
PT PERWANAL SAATCHI & SAATCHI JAKARTA PT PERWANAL SAATCHI & SAATCHI JAKARTA JWT LONDON JWT LONDON JWT LONDON
INDONESIA INDONESIA UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM
RECKITT BENCKISER RECKITT BENCKISER RECKITT BENCKISER BAYER VITAL BAYER VITAL BAYER VITAL
STREPSILS STREPSILS STREPSILS LEFAX DIGESTIVE AID LEFAX DIGESTIVE AID LEFAX DIGESTIVE AID
EURO RSCG ESPAÑA MADRID EURO RSCG ESPAÑA MADRID EURO RSCG ESPAÑA MADRID BBDO GERMANY DÜSSELDORF BBDO GERMANY DÜSSELDORF BBDO GERMANY DÜSSELDORF
SPAIN SPAIN SPAIN GERMANY GERMANY GERMANY
DIESEL DIESEL DIESEL
APPAREL AND ACCESSORIES APPAREL AND ACCESSORIES APPAREL AND ACCESSORIES
ANOMALY NEW YORK ANOMALY NEW YORK ANOMALY NEW YORK
USA USA USA
ROYAL CANIN PEDIGREE 8IN1 PET PRODUCTS MARS PETCARE FRANCE MARS PETCARE FRANCE MARS PETCARE FRANCE COMERCIAL ARGE COMERCIAL ARGE ATAS-ASM DIS TICARET ATAS-ASM DIS TICARET ATAS-ASM DIS TICARET
PET FOOD DOG ADOPTION PETCARE PRODUCTS FROLIC DOG BISCUITS FROLIC DOG BISCUITS FROLIC DOG BISCUITS PILOT EXTRAFINE PEN PILOT EXTRAFINE PEN INDUSTRIAL HAND CLEANER INDUSTRIAL HAND CLEANER INDUSTRIAL HAND CLEANER
HEYE & PARTNER HAMBURG TBWA\FREDERICK SANTIAGO SERVICEPLAN MUNICH CLM BBDO BOULOGNE-BILLANCOURT CLM BBDO BOULOGNE-BILLANCOURT CLM BBDO BOULOGNE-BILLANCOURT GREY ESPAÑA BARCELONA GREY ESPAÑA BARCELONA DDB&CO. ISTANBUL DDB&CO. ISTANBUL DDB&CO. ISTANBUL
GERMANY CHILE GERMANY FRANCE FRANCE FRANCE SPAIN SPAIN TURKEY TURKEY TURKEY
DAIMLER DAIMLER DAIMLER DAIMLER DAIMLER VOLKSWAGEN FORD FORD FORD MERCEDES-BENZ LAND ROVER LAND ROVER LAND ROVER AUDI TURKEY DOGUS OTOMOTIV
MERCEDES-BENZ BLUETEC SMART FORTWO SMART FORTWO SMART FORTWO SMART FORTWO POLO TRUCKS TRUCKS TRUCKS SMART LAND ROVER LAND ROVER LAND ROVER AUDI QUATTRO
JUNG VON MATT HAMBURG BBDO GERMANY DÜSSELDORF BBDO GERMANY DÜSSELDORF BBDO GERMANY DÜSSELDORF BBDO GERMANY DÜSSELDORF DDB GERMANY BERLIN JWT ARGENTINA BUENOS AIRES JWT ARGENTINA BUENOS AIRES JWT ARGENTINA BUENOS AIRES CONTRAPUNTO BBDO MADRID Y&R BEIJING Y&R BEIJING Y&R BEIJING DDB&CO. ISTANBUL
GERMANY GERMANY GERMANY GERMANY GERMANY GERMANY ARGENTINA ARGENTINA ARGENTINA SPAIN CHINA CHINA CHINA TURKEY
DIXONS.CO.UK CANAC HARDWARE STORE CANAC HARDWARE STORE HARVEY NICHOLS
ONLINE ELECTRICAL STORE HARDWARE STORE HARDWARE STORE DEPARTMENT STORE
M&C SAATCHI LONDON LG2 QUÉBEC LG2 QUÉBEC Y&R DUBAI
UNITED KINGDOM CANADA CANADA UNITED ARAB EMIRATES
NEDERLANDSE SPOORWEGEN NORWEGIAN AIRLINES EUROSTAR EUROSTAR
DUTCH RAILWAYS AIRLINE HIGH SPEED TRAIN FROM BRUSSELS TO LONDON HIGH SPEED TRAIN FROM BRUSSELS TO LONDON
DDB AMSTERDAM KITCHEN LEO BURNETT OSLO TBWA\BRUSSELS TBWA\BRUSSELS
THE NETHERLANDS NORWAY BELGIUM BELGIUM
BC LOTTERY CORPORATION BC LOTTERY CORPORATION YOSHIDA HIDEO MEMORIAL FOUNDATION YOSHIDA HIDEO MEMORIAL FOUNDATION YOSHIDA HIDEO MEMORIAL FOUNDATION PILATES ACADEMY WITH GERDA PILATES ACADEMY WITH GERDA MATTEL MINT MUSEUM OF TOYS MINT MUSEUM OF TOYS ILLINOIS LOTTERY ILLINOIS LOTTERY ILLINOIS LOTTERY SITGES FANTASY FILM FESTIVAL
LOTTERY SCRATCH TICKETS LOTTERY SCRATCH TICKETS ONE SHOW 2009 EXHIBITION ONE SHOW 2009 EXHIBITION ONE SHOW 2009 EXHIBITION PILATES CLASSES PILATES CLASSES HOT WHEELS TOY MUSEUM TOY MUSEUM LOTTERY LOTTERY LOTTERY FILM FESTIVAL
TBWA\VANCOUVER TBWA\VANCOUVER DENTSU TOKYO DENTSU TOKYO DENTSU TOKYO CONCEPT ISTANBUL CONCEPT ISTANBUL OGILVY MEXICO Y&R SINGAPORE Y&R SINGAPORE ENERGY BBDO CHICAGO ENERGY BBDO CHICAGO ENERGY BBDO CHICAGO VITRUVIO LEO BURNETT MADRID
CANADA CANADA JAPAN JAPAN JAPAN TURKEY TURKEY MEXICO SINGAPORE SINGAPORE USA USA USA SPAIN
PHARMACY A11/033 A11/034 A11/035 A11/037 A11/038 A11/039
PAIN GIFTS FEAR CHEERLEADERS OLD GUYS POLO TEAM
CLOTHING, FOOTWEAR & ACCESSORIES A12/001 A12/002 A12/003
SMART MAY HAVE THE BRAINS SMART CRITIQUES SMART HAD ONE GOOD IDEA
MISCELLANEOUS A13/002 A13/007 A13/010 A13/011 A13/012 A13/013 A13/015 A13/017 A13/029 A13/030 A13/031
DROOLING DOG SHELTER GERTRUD SOFA LIMO SWIMMING POOL MOTORCYCLIST GIRL WRENCH GRIP CAN
CARS & AUTOMOTIVE SERVICES A14/026 A14/034 A14/035 A14/036 A14/037 A14/045 A14/099 A14/100 A14/101 A14/110 A14/112 A14/113 A14/114 A14/147
BLUE-GREEN PHONE BOX WC PHOTO BOOTH LIFT THE CAR-RECYCLING-DROP-BOX ELEPHANT ORGANO VAULT BUBBLE GRASSLAND MOUNTAIN DESERT BANANA SQUID
RETAIL STORES A15/029 A15/046 A15/047 A15/062
SANDALS WINDOW SHUTTERS FENCE WOLVES
TRAVEL, TRANSPORT & TOURISM A17/014 A17/018 A17/022 A17/023
TEXT BUS LAST ONE TO LEAVE HITS THE LIGHTS GUARD SHOPPER
ENTERTAINMENT & LEISURE A18/019 A18/020 A18/030 A18/031 A18/032 A18/065 A18/066 A18/076 A18/077 A18/078 A18/092 A18/093 A18/094 A18/104
BOAT POOL SPIRALS STAR CIRCLES THE BUTT THE BELLY BIG BOY DOLLS TIN TOYS BOAT CAR MOTORCYCLE OCTOPUS
MONDAY 21STJUNE 2010
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CAT
OUTDOOR SHORTLIST TITLE
ADVERTISER
PRODUCT
ADVERTISING AGENCY
COUNTRY
SPIEGEL MAGAZINE NEWSPAPER NEWSPAPER NEWSPAPER BUDGET TRAVEL GUIDE BUDGET TRAVEL GUIDE MAGAZINE MAGAZINE NEWS CHANNEL NEWS CHANNEL
JUNG VON MATT HAMBURG OGILVY & MATHER MUMBAI OGILVY & MATHER MUMBAI OGILVY & MATHER MUMBAI DDB SINGAPORE DDB SINGAPORE ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO DDB&CO. ISTANBUL DDB&CO. ISTANBUL
GERMANY INDIA INDIA INDIA SINGAPORE SINGAPORE BRAZIL BRAZIL TURKEY TURKEY
BANKING MONEY TRANSFER MONEY TRANSFER MONEY TRANSFER
EXTRA CREDIT PROJECTS GRAND RAPIDS ZAPPING/M&C SAATCHI MADRID ZAPPING/M&C SAATCHI MADRID ZAPPING/M&C SAATCHI MADRID
USA SPAIN SPAIN SPAIN
OUTDOOR ADVERTISEMENT SPACE OUTDOOR ADVERTISEMENT SPACE OUTDOOR ADVERTISEMENT SPACE IMAGE LIBRARY COURIER
Y&R NOT JUST FILM AMSTERDAM Y&R NOT JUST FILM AMSTERDAM Y&R NOT JUST FILM AMSTERDAM BBDO GERMANY DÜSSELDORF BBDO GUERRERO/PROXIMITY PHILIPPINES MAKATI CITY
THE NETHERLANDS THE NETHERLANDS THE NETHERLANDS GERMANY THE PHILIPPINES
HOSPITAL ALEMAN HOSPITAL ALEMAN DIRECTV DIRECTV RED BALLOON RED BALLOON
KINDER PLAN KINDER PLAN DIRECTV HD DIRECTV HD ENGLISH SCHOOL FOR KIDS ENGLISH SCHOOL FOR KIDS
DEL CAMPO/NAZCA SAATCHI & SAATCHI BUENOS AIRES DEL CAMPO/NAZCA SAATCHI & SAATCHI BUENOS AIRES LEO BURNETT COLOMBIANA BOGOTÁ LEO BURNETT COLOMBIANA BOGOTÁ OGILVY BRASIL SÃO PAULO OGILVY BRASIL SÃO PAULO
ARGENTINA ARGENTINA COLOMBIA COLOMBIA BRAZIL BRAZIL
FORD
CORPORATE IMAGE
JWT ARGENTINA BUENOS AIRES
ARGENTINA
BANGALORE TRAFFIC POLICE BANGALORE TRAFFIC POLICE BANGALORE TRAFFIC POLICE
ROAD SAFETY ROAD SAFETY ROAD SAFETY
MUDRA DDB GROUP MUMBAI MUDRA DDB GROUP MUMBAI MUDRA DDB GROUP MUMBAI
INDIA INDIA INDIA
CITY OF TORONTO AMNESTY INTERNATIONAL AMNESTY INTERNATIONAL AMNESTY INTERNATIONAL AMNESTY INTERNATIONAL SURFRIDER FOUNDATION SURFRIDER FOUNDATION AIDS AFRICA SOLIDARITY FUND SAMUSOCIAL SAMUSOCIAL SAMUSOCIAL DEFENCE FORCE RECRUITMENT DEFENCE FORCE RECRUITMENT DEFENCE FORCE RECRUITMENT AUSTRALIAN CHILDHOOD FOUNDATION
LIVEGREEN HUMAN RIGHTS AWARENESS HUMAN RIGHTS AWARENESS HUMAN RIGHTS AWARENESS HUMAN RIGHTS AWARENESS MARINE POLLUTION AWARENESS MARINE POLLUTION AWARENESS AIDS AWARENESS HOMELESSNESS AWARENESS HOMELESSNESS AWARENESS HOMELESSNESS AWARENESS ROYAL AUSTRALIAN NAVY ROYAL AUSTRALIAN NAVY ROYAL AUSTRALIAN NAVY CHILD NEGLECT AWARENESS
AGENCY59 TORONTO JWT SPAIN BARCELONA JWT SPAIN BARCELONA JWT SPAIN BARCELONA JWT SPAIN BARCELONA Y&R PARIS BOULOGNE-BILLANCOURT Y&R PARIS BOULOGNE-BILLANCOURT BETC EURO RSCG PARIS PUBLICIS CONSEIL PARIS PUBLICIS CONSEIL PARIS PUBLICIS CONSEIL PARIS GEORGE PATTERSON Y&R MELBOURNE GEORGE PATTERSON Y&R MELBOURNE GEORGE PATTERSON Y&R MELBOURNE JWT MELBOURNE
CANADA SPAIN SPAIN SPAIN SPAIN FRANCE FRANCE FRANCE FRANCE FRANCE FRANCE AUSTRALIA AUSTRALIA AUSTRALIA AUSTRALIA
THE SALVATION ARMY THE SALVATION ARMY DEUTSCHER CARITASVERBAND DEUTSCHER CARITASVERBAND DEUTSCHER CARITASVERBAND MEXICAN RED CROSS MEXICAN RED CROSS GREYHOUNDS AS PETS GREYHOUNDS AS PETS
HOMELESS APPEAL HOMELESS APPEAL CHILD SAFETY CHILD SAFETY CHILD SAFETY ANNUAL FUNDRAISING DRIVE ANNUAL FUNDRAISING DRIVE PET ADOPTION CHARITY PET ADOPTION CHARITY
TRY ADVERTISING AGENCY OSLO TRY ADVERTISING AGENCY OSLO BBDO GERMANY DÜSSELDORF BBDO GERMANY DÜSSELDORF BBDO GERMANY DÜSSELDORF JWT MEXICO JWT MEXICO SAATCHI & SAATCHI AUCKLAND SAATCHI & SAATCHI AUCKLAND
NORWAY NORWAY GERMANY GERMANY GERMANY MEXICO MEXICO NEW ZEALAND NEW ZEALAND
DORITOS SPICY NACHOS DORITOS SPICY NACHOS CHOCOLATE WITH WHISKY CHOCOLATE WITH WHISKY CHOCOLATE WITH WHISKY CHOCOLATE WITH WHISKY
MCCANN ERICKSON SINGAPORE MCCANN ERICKSON SINGAPORE DENTSU LATIN AMERICA SAO PAULO DENTSU LATIN AMERICA SAO PAULO DENTSU LATIN AMERICA SAO PAULO DENTSU LATIN AMERICA SAO PAULO
SINGAPORE SINGAPORE BRAZIL BRAZIL BRAZIL BRAZIL
PUBLICATIONS & MEDIA A19/046 A19/055 A19/056 A19/058 A19/071 A19/072 A19/088 A19/090 A19/100 A19/102
ICEBEAR BAG BABY WHALE LANDMARKS ROAD EMINEM BRITNEY HUGO CHAVES - KING JUAN CARLOS CAMERA MAN
SPIEGEL-VERLAG RUDOLF AUGSTEIN THE ECONOMIST THE ECONOMIST THE ECONOMIST PENGUIN BOOKS PENGUIN BOOKS BILLBOARD BILLBOARD CNN TURK CNN TURK
BANKING, INVESTMENT & INSURANCE A20/020 A20/024 A20/025 A20/026
HAY BALES FACES 1 FACES 2 FACES 3
CHEMICAL BANK WESTERN UNION WESTERN UNION WESTERN UNION
BUSINESS EQUIPMENT & SERVICES A21/004 A21/005 A21/006 A21/015 A21/024
MAN WOMAN NOSE BEATLES MUD
INTERBEST OUTDOOR INTERBEST OUTDOOR INTERBEST OUTDOOR SPUK PICTURES FEDEX
COMMERCIAL PUBLIC SERVICES A22/018 A22/019 A22/044 A22/045 A22/046 A22/047
CANDY HORSE ZIDANE MARADONA ASS COCK
CORPORATE IMAGE A23/009
TREES
PUBLIC HEALTH & SAFETY A24/025 A24/026 A24/027
PUPPY LOVE JUST MARRIED WAITING FRIEND
PUBLIC AWARENESS MESSAGES A25/006 A25/018 A25/020 A25/021 A25/022 A25/062 A25/063 A25/089 A25/097 A25/098 A25/099 A25/118 A25/119 A25/120 A25/138
LIGHT SWITCH HU JINTAO MUBARAK KIM JONG-IL OBAMA DETERGENT BOTTLE SHOE TIME TO ACT AGAINST AIDS WOMAN YOUNG MAN OLD MAN FRIGATE SUBMARINE TRANSPORT INVISIBLE
FUNDRAISING & APPEALS A26/009 A26/010 A26/042 A26/043 A26/044 A26/045 A26/047 A26/079 A26/080
BED ROOF UNICORN SQUIRREL BAMBI AMBULANCE CPR PUNK GIRL TAGGER
CONSUMER PRODUCTS: FOOD & DRINK B01/019 B01/020 B01/040 B01/041 B01/042 B01/043
DOORKNOB BATHTUB FUNNY BABY 1 FUNNY BABY 2 FUNNY BABY 3 FUNNY BABY 4
MONDAY 21STJUNE 2010
PEPSICO INTERNATIONAL PEPSICO INTERNATIONAL L’UNIVERS DE CHOCOLAT L’UNIVERS DE CHOCOLAT L’UNIVERS DE CHOCOLAT L’UNIVERS DE CHOCOLAT
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OUTDOOR SHORTLIST CAT
TITLE
ADVERTISER
PRODUCT
ADVERTISING AGENCY
COUNTRY
B01/059 B01/060 B01/061 B01/062 B01/110 B01/111 B01/129 B01/130 B01/131
MEETING CLASS LIBRARY MINISKIRT ARK UFO CROCODILE POLAR BEAR LION
SUPLICY COFFEES SUPLICY COFFEES SUPLICY COFFEES AMBEV/SKOL CHOLULA INTERNATIONAL CHOLULA INTERNATIONAL UNILEVER UNILEVER UNILEVER
COFFEE COFFEE COFFEE BEER HOT SAUCE HOT SAUCE HELLMANN’S KETCHUP HELLMANN’S KETCHUP HELLMANN’S KETCHUP
F/NAZCA SAATCHI & SAATCHI SÃO PAULO F/NAZCA SAATCHI & SAATCHI SÃO PAULO F/NAZCA SAATCHI & SAATCHI SÃO PAULO F/NAZCA SAATCHI & SAATCHI SÃO PAULO JWT SINGAPORE JWT SINGAPORE OGILVY & MATHER SANTIAGO OGILVY & MATHER SANTIAGO OGILVY & MATHER SANTIAGO
BRAZIL BRAZIL BRAZIL BRAZIL SINGAPORE SINGAPORE CHILE CHILE CHILE
DEQUADIN LOZENGES DEQUADIN LOZENGES DEQUADIN LOZENGES CONDOMS LUFTAL ANTACID LUFTAL ANTACID LUFTAL ANTACID ALKA SELTZER ALKA SELTZER ENO FRUIT SALT ENO FRUIT SALT ENO FRUIT SALT ASONOR ANTI-SNORING NASAL SPRAY ASONOR ANTI-SNORING NASAL SPRAY MEDIMIX SOAP MEDIMIX SOAP ENO CAFIASPIRIN CAFIASPIRIN CAFIASPIRIN
OGILVY MALAYSIA KUALA LUMPUR OGILVY MALAYSIA KUALA LUMPUR OGILVY MALAYSIA KUALA LUMPUR AGE COMUNICAÇÕES SAO PÃULO LEW’LARA\TBWA SÃO PAULO LEW’LARA\TBWA SÃO PAULO LEW’LARA\TBWA SÃO PAULO SANCHO BBDO COLOMBIA BOGOTÁ SANCHO BBDO COLOMBIA BOGOTÁ OGILVY SINGAPORE OGILVY SINGAPORE OGILVY SINGAPORE GREY PARIS GREY PARIS CREATIVELAND ASIA MUMBAI CREATIVELAND ASIA MUMBAI OGILVY & MATHER GURGAON ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO
MALAYSIA MALAYSIA MALAYSIA BRAZIL BRAZIL BRAZIL BRAZIL COLOMBIA COLOMBIA SINGAPORE SINGAPORE SINGAPORE FRANCE FRANCE INDIA INDIA INDIA BRAZIL BRAZIL BRAZIL
DOWNY DOWNY DOWNY SECURITY CAMERA SECURITY CAMERA SECURITY CAMERA MASTERLOCK LED XXX BULBS LED XXX BULBS LED XXX BULBS VACUUM CLEANER VACUUM CLEANER AIR CONDITIONER TV TIME MACHINE DIGITAL TV TIME MACHINE DIGITAL PENS AIR CONDITIONERS KARANA TRAVELGEAR KARANA TRAVELGEAR FURNITURE FURNITURE GRACO CRIBS GRACO CRIBS
GREY GROUP KUALA LUMPUR GREY GROUP KUALA LUMPUR GREY GROUP KUALA LUMPUR OGILVY SHANGHAI OGILVY SHANGHAI OGILVY SHANGHAI FOXP2 CAPE TOWN OGILVY FRANCE PARIS OGILVY FRANCE PARIS OGILVY FRANCE PARIS Y&R SÃO PAULO Y&R SÃO PAULO Y&R SÃO PAULO Y&R SÃO PAULO Y&R SÃO PAULO BATES 141 MUMBAI Y&R NEW YORK OGILVY & MATHER BANGKOK OGILVY & MATHER BANGKOK DDB BRASIL SÃO PAULO DDB BRASIL SÃO PAULO OGILVY & MATHER SANTIAGO OGILVY & MATHER SANTIAGO
MALAYSIA MALAYSIA MALAYSIA CHINA CHINA CHINA SOUTH AFRICA FRANCE FRANCE FRANCE BRAZIL BRAZIL BRAZIL BRAZIL BRAZIL INDIA USA THAILAND THAILAND BRAZIL BRAZIL CHILE CHILE
FORTWO FORTWO MINI COOPER SMART SMART SMART COMMERCIAL VEHICLE COMMERCIAL VEHICLE COMMERCIAL VEHICLE STANDARD PARKING ASSISTANCE CONTROL STANDARD PARKING ASSISTANCE CONTROL STANDARD PARKING ASSISTANCE CONTROL AUTO INSURANCE AUTO INSURANCE AUTO INSURANCE FIAT LINEA - SMS VOICE READER FIAT LINEA - SMS VOICE READER FIAT LINEA - SMS VOICE READER POLO VW GOLF
BBDO CANADA TORONTO BBDO CANADA TORONTO DDB DM9JAYMESYFU MAKATI CITY PONTO DE CRIAÇÃO SÃO PAULO PONTO DE CRIAÇÃO SÃO PAULO PONTO DE CRIAÇÃO SÃO PAULO NEOGAMA/BBH SÃO PAULO NEOGAMA/BBH SÃO PAULO NEOGAMA/BBH SÃO PAULO EURO RSCG BUENOS AIRES EURO RSCG BUENOS AIRES EURO RSCG BUENOS AIRES LEW’LARA\TBWA SÃO PAULO LEW’LARA\TBWA SÃO PAULO LEW’LARA\TBWA SÃO PAULO LEO BURNETT BRASIL SÃO PAULO LEO BURNETT BRASIL SÃO PAULO LEO BURNETT BRASIL SÃO PAULO ALMAPBBDO SÃO PAULO DDB GERMANY DÜSSELDORF
CANADA CANADA THE PHILIPPINES BRAZIL BRAZIL BRAZIL BRAZIL BRAZIL BRAZIL ARGENTINA ARGENTINA ARGENTINA BRAZIL BRAZIL BRAZIL BRAZIL BRAZIL BRAZIL BRAZIL GERMAN
27
CONSUMER PRODUCTS: COSMETICS & BEAUTY, TOILETRIES & PHARMACY B02/016 B02/017 B02/018 B02/043 B02/079 B02/080 B02/081 B02/090 B02/091 B02/103 B02/104 B02/105 B02/114 B02/115 B02/127 B02/128 B02/147 B02/223 B02/224 B02/225
STADIUM CARNIVAL CONCERT COUPLE 3 CHICKEN CALF PIG VAMPIRE THIEF FLOOD VOLCANO EARTHQUAKE BAYWATCH DREAM CHIPPENDALE DREAM ASSEMBLY LINE APPARATUS JAPAN EX-WIFE’S LAWYER BOSS’S JOKES TEENAGE DAUGHTER’S BOYFRIEND
GLAXO SMITHKLINE GLAXO SMITHKLINE GLAXO SMITHKLINE OLLA BRISTOL-MYERS SQUIBB BRISTOL-MYERS SQUIBB BRISTOL-MYERS SQUIBB BAYER BAYER GLAXOSMITHKLINE GLAXOSMITHKLINE GLAXOSMITHKLINE TANNERMEDICO TANNERMEDICO CHOLAYIL CHOLAYIL GLAXOSMITHKLINE BAYER BAYER BAYER
CONSUMER PRODUCTS: HOUSEHOLD B03/026 B03/027 B03/028 B03/100 B03/101 B03/102 B03/112 B03/157 B03/158 B03/159 B03/170 B03/171 B03/173 B03/174 B03/175 B03/191 B03/201 B03/204 B03/205 B03/245 B03/246 B03/258 B03/259
MUMMY TEDDY BED TEDDY HUG ANTIQUE SAFE CAR RING MAFIA PSYCHO TEACHER PEANUTS POPCORN PENGUIN WESTERN MEDIEVAL CONQUERING MT. EVEREST MAN PRESENT STEEL BED WOODEN BED PUSH UP TOY / BOOK CASE PUSH UP TOY / CHAIR MAN BABY WOMAN BABY
PROCTER & GAMBLE PROCTER & GAMBLE PROCTER & GAMBLE MIDEA MIDEA MIDEA IB MCINTYRE XANLITE XANLITE XANLITE LG LG LG LG LG STEADTLER LG ELECTRONICS OUTDOOR INNOVATION OUTDOOR INNOVATION TOK&STOK TOK&STOK KIMBERLY CLARK KIMBERLY CLARK
CONSUMER PRODUCTS: CARS & AUTOMOTIVES B04/045 B04/046 B04/053 B04/062 B04/063 B04/064 B04/083 B04/084 B04/085 B04/087 B04/088 B04/089 B04/101 B04/102 B04/103 B04/112 B04/113 B04/114 B04/128 B04/130
ONE WAY ALCINA STREET ROLLERCOASTER 90 DEGREES RED 90 DEGREES ORANGE 90 DEGREES GREEN BOXES I BOXES II BOXES III POST PILLAR TROLLEY POLE COW HYDRANT SMS COW SMS LAMP POST SMS TREE POLO WITH PARKING SENSOR MOOSE
SMART SMART BRITISH UNITED AUTOMOBILES MERCEDES-BENZ MERCEDES-BENZ MERCEDES-BENZ RENAULT RENAULT RENAULT PEUGEOT ARGENTINA PEUGEOT ARGENTINA PEUGEOT ARGENTINA NISSAN NISSAN NISSAN FIAT FIAT FIAT VOLKSWAGEN VOLKSWAGEN
MONDAY 21STJUNE 2010
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28
OUTDOOR SHORTLIST
CAT
TITLE
ADVERTISER
PRODUCT
ADVERTISING AGENCY
COUNTRY
B04/131
ROCK
VOLKSWAGEN
VW GOLF
DDB GERMANY DÜSSELDORF
GERMANY
B04/132
TREE
VOLKSWAGEN
VW GOLF
DDB GERMANY DÜSSELDORF
GERMANY
B04/143
AUDI SIDE ASSIST
AUDI
SIDE ASSIST
ALMAPBBDO SÃO PAULO
BRAZIL
B04/144
HYDRANT
VOLKSWAGEN
PARKING SENSOR
ALMAPBBDO SÃO PAULO
BRAZIL
B04/145
GNOME
VOLKSWAGEN
PARKING SENSOR
ALMAPBBDO SÃO PAULO
BRAZIL
CONSUMER PRODUCTS: CLOTHING, FOOTWEAR & ACCESSORIES B05/015
TOOTHPASTE
SONY
PLAYSTATION PORTABLE (PSP)
CREATIVE JUICE-SIL KUALA LUMPUR
MALAYSIA
B05/038
BEIJING
HUAWEI
GPS PHONE
CC&E GUANGZHOU
CHINA
B05/040
SHANGHAI
HUAWEI
GPS PHONE
CC&E GUANGZHOU
CHINA
B05/042
BOTANICAL GARDEN
NIKON
DSLR CAMERA
CHEIL WORLDWIDE SEOUL
KOREA
B05/043
ANCIENT PALACE
NIKON
DSLR CAMERA
CHEIL WORLDWIDE SEOUL
KOREA
B05/044
STUDIO
NIKON
DSLR CAMERA
CHEIL WORLDWIDE SEOUL
KOREA
B05/055
ROMANCE NOVEL
LG ELECTRONICS
GX200
Y&R JAKARTA
INDONESIA
B05/056
MYSTERY NOVEL
LG ELECTRONICS
GX200
Y&R JAKARTA
INDONESIA
B05/057
MANAGEMENT BOOK
LG ELECTRONICS
GX200
Y&R JAKARTA
INDONESIA
B05/058
CHICK LIT
LG ELECTRONICS
GX200
Y&R JAKARTA
INDONESIA
B05/060
DRAGON
JELLY CAMERAS
KIDS CAMERAS
EURO RSCG SOUTH AFRICA JOHANNESBURG
SOUTH AFRICA
B05/061
MONSTER
JELLY CAMERAS
KIDS CAMERAS
EURO RSCG SOUTH AFRICA JOHANNESBURG
SOUTH AFRICA
CONSUMER SERVICES B06/017
SOUP
LUDWIG
DRUMKITS
TILLMANNS OGILVY & MATHER DÜSSELDORF
GERMANY
B06/042
CROPS
INDEPENDENT NEWSPAPERS
CAPE TIMES
LOWE BULL CAPE TOWN
SOUTH AFRICA
B06/047
MORGENSTERN
STAATSGALERIE STUTTGART
MUSEUM
KOLLE REBBE HAMBURG
GERMANY
B06/048
MAYER
STAATSGALERIE STUTTGART
MUSEUM
KOLLE REBBE HAMBURG
GERMANY
B06/121
PUB
SHOCK AND SOUL
CLOTHING STORE
RAINEY KELLY CAMPBELL ROALFE/Y&R LONDON
UNITED KINGDOM
B06/122
SHOP
SHOCK AND SOUL
CLOTHING STORE
RAINEY KELLY CAMPBELL ROALFE/Y&R LONDON
UNITED KINGDOM
B06/193
CHURCHILL
EDITIONS POINTS
FAMOUS SPEECHES COLLECTION
MARCEL PARIS
FRANCE
B06/194
GANDHI
EDITIONS POINTS
FAMOUS SPEECHES COLLECTION
MARCEL PARIS
FRANCE
B06/216
MARC
HARVEY NICHOLS
WINTER SALE
DDB UK LONDON
UNITED KINGDOM
B06/217
THOMAS
HARVEY NICHOLS
WINTER SALE
DDB UK LONDON
UNITED KINGDOM
B06/218
CHARLOTTE
HARVEY NICHOLS
WINTER SALE
DDB UK LONDON
UNITED KINGDOM
B06/228
ASTRONAUT
SEARCH ENGINE
GREY ISTANBUL
TURKEY
B06/229
JETLAG
SEARCH ENGINE
GREY ISTANBUL
TURKEY
B06/230
BATTLESHIP
SEARCH ENGINE
GREY ISTANBUL
TURKEY
B06/237
PREJUDICE
ESCOLA SÃO PAULO
FILM COURSES
DENTSU LATIN AMERICA SAO PAULO
BRAZIL
B06/254
AIR POLLUTION
8 INK MEDIA
NATIONAL GEOGRAPHIC KIDS MAGAZINE
FOXP2 CAPE TOWN
SOUTH AFRICA
B06/255
DEFORESTATION
8 INK MEDIA
NATIONAL GEOGRAPHIC KIDS MAGAZINE
FOXP2 CAPE TOWN
SOUTH AFRICA
B06/266
ELVIS
HARD ROCK CAFE
RESTAURANT
Y&R BUENOS AIRES
ARGENTINA
B06/267
FREDDY
HARD ROCK CAFE
RESTAURANT
Y&R BUENOS AIRES
ARGENTINA
B06/268
KURT
HARD ROCK CAFE
RESTAURANT
Y&R BUENOS AIRES
ARGENTINA
B06/291
BUILDING ENGLISH
INLINGUA
LANGUAGE COURSES
TBWA\ISTANBUL
TURKEY
B06/292
BUILDING FRENCH
INLINGUA
LANGUAGE COURSES
TBWA\ISTANBUL
TURKEY
B06/293
BUILDING ITALIAN
INLINGUA
LANGUAGE COURSES
TBWA\ISTANBUL
TURKEY
B06/304
AIRCRAFT
ROLLINGSTONE MAGAZINE
CAMPAIGN AGAINST FREE MUSIC DOWNLOADS
OGILVY FRANKFURT
GERMANY
B06/305
PRISM
ROLLINGSTONE MAGAZINE
CAMPAIGN AGAINST FREE MUSIC DOWNLOADS
OGILVY FRANKFURT
GERMANY
B06/314
AZIZ
MICROSOFT XBOX 360
RESIDENT EVIL 5
Y&R DUBAI
UNITED ARAB EMIRATES
B06/315
JACKIE
MICROSOFT XBOX 360
RESIDENT EVIL 5
Y&R DUBAI
UNITED ARAB EMIRATES
B06/316
THABO
MICROSOFT XBOX 360
RESIDENT EVIL 5
Y&R DUBAI
UNITED ARAB EMIRATES
B06/382
DOORS 1
EDITORA ABRIL
VIP MAGAZINE
GREY BRASIL SÃO PAULO
BRAZIL
B06/383
DOORS 2
EDITORA ABRIL
VIP MAGAZINE
GREY BRASIL SÃO PAULO
BRAZIL
B06/384
DOORS 3
EDITORA ABRIL
VIP MAGAZINE
GREY BRASIL SÃO PAULO
BRAZIL
B06/388
0.0047%
GETTY IMAGES
IMAGE BANK
ALMAPBBDO SÃO PAULO
BRAZIL
B06/389
0.0053%
GETTY IMAGES
IMAGE BANK
ALMAPBBDO SÃO PAULO
BRAZIL
B06/390
SOLDIER
ISTANBUL TOY MUSEUM
TOY MUSEUM
LEO BURNETT ISTANBUL
TURKEY
B06/391
FIRE FIGHTERS
ISTANBUL TOY MUSEUM
TOY MUSEUM
LEO BURNETT ISTANBUL
TURKEY
B06/392
DOLL
ISTANBUL TOY MUSEUM
TOY MUSEUM
LEO BURNETT ISTANBUL
TURKEY
B06/399
PINK AND BLUE
MASP MUSEUM
MUSEUM
DDB BRASIL SÃO PAULO
BRAZIL
B06/400
THE SCHOOLBOY
MASP MUSEUM
MUSEUM
DDB BRASIL SÃO PAULO
BRAZIL
B06/401
REMBRANDT SELF
MASP MUSEUM
MUSEUM
DDB BRASIL SÃO PAULO
BRAZIL
B06/402
WALK IN THE TWILIGHT
MASP
MUSEUM
DDB BRASIL SÃO PAULO
BRAZIL
B06/403
ROGER FREEING ANGELICA
MASP
MUSEUM
DDB BRASIL SÃO PAULO
BRAZIL
BUSINESS PRODUCTS & SERVICES B07/064
MEMORIES OF HOME
EPSON
PHOTO PRINTER
OGILVY FRANCE PARIS
FRANCE
B07/065
MEMORIES OF MEN
EPSON
PHOTO PRINTER
OGILVY FRANCE PARIS
FRANCE
B07/066
MEMORIES OF LIFE
EPSON
PHOTO PRINTER
OGILVY FRANCE PARIS
FRANCE
B07/070
OLD LADY
ALPARGATAS
SETE LÉGUAS PROFESSIONAL BOOTS
TALENT SÃO PAULO
BRAZIL
B07/071
CITY
ALPARGATAS
SETE LÉGUAS PROFESSIONAL BOOTS
TALENT SÃO PAULO
BRAZIL
B07/072
FISH
ALPARGATAS
SETE LÉGUAS PROFESSIONAL BOOTS
TALENT SÃO PAULO
BRAZIL
B07/084
ELEPHANT
SAKURA PRODUCTS
POLAR BEAR MOUNTING TAPE
OGILVY & MATHER BANGKOK
THAILAND
B07/085
GIRAFFE
SAKURA PRODUCTS
POLAR BEAR MOUNTING TAPE
OGILVY & MATHER BANGKOK
THAILAND
B07/090
EUROPE
FEDEX
COURIER SERVICES
DDB BRASIL SÃO PAULO
BRAZIL
B07/091
ASIA
FEDEX
COURIER SERVICES
DDB BRASIL SÃO PAULO
BRAZIL
B07/092
AMERICA
FEDEX
COURIER SERVICES
DDB BRASIL SÃO PAULO
BRAZIL
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OUTDOOR SHORTLIST CAT
TITLE
ADVERTISER
PRODUCT
ADVERTISING AGENCY
29
COUNTRY
FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS B08/038
FOOTBALL
GMODELO
RESPONSIBLE DRINKING MESSAGE
JWT MADRID
SPAIN
B08/039
CLIMB HERE
GMODELO
RESPONSIBLE DRINKING MESSAGE
JWT MADRID
SPAIN
B08/055
HAIR
SPCA
PET NEUTERING AWARENESS
NAGA DDB/RAPP SELANGOR
MALAYSIA
B08/075
BRUISE
GABRIELA
ANTI-SPOUSAL ABUSE MOVEMENT
DDB DM9JAYMESYFU MAKATI CITY
THE PHILIPPINES
B08/092
RAINFOREST
CONSERVATION INTERNATIONAL
CONSERVATION AWARENESS
JWT BRAZIL SÃO PAULO
BRAZIL
B08/093
GLACIER
CONSERVATION INTERNATIONAL
CONSERVATION AWARENESS
JWT BRAZIL SÃO PAULO
BRAZIL
B08/108
IN DEBT TO THOSE WHO HAVE LITTLE
CITIZEN AGENT
CHARITY CLOTHES DONATION
FISCHER FALA SÃO PAULO
BRAZIL
B08/119
PIXELS
MISSING CHILDREN
MISSING CHILDREN NGO
KEPEL & MATA BUENOS AIRES
ARGENTINA
B08/127
INVASION I
ADESF (ASSOSIATION FOR SMOKER AWARENESS)
ANTI-SMOKING
NEOGAMA/BBH SÃO PAULO
BRAZIL
B08/128
INVASION II
ADESF (ASSOSIATION FOR SMOKER AWARENESS)
ANTI-SMOKING
NEOGAMA/BBH SÃO PAULO
BRAZIL
B08/129
INVASION III
ADESF (ASSOSIATION FOR SMOKER AWARENESS)
ANTI-SMOKING
NEOGAMA/BBH SÃO PAULO
BRAZIL
B08/142
CORAL
CONSERVATION INTERNATIONAL
ENVIRONMENTAL AWARENESS
GREY JAKARTA
INDONESIA
B08/145
LIGHTER
ENDANGERED WILDLIFE TRUST
MARINE AND COASTAL PROGRAMME
TBWA\HUNT\LASCARIS JOHANNESBURG
SOUTH AFRICA
B08/146
BOTTLE TOP
ENDANGERED WILDLIFE TRUST
MARINE AND COASTAL PROGRAMME
TBWA\HUNT\LASCARIS JOHANNESBURG
SOUTH AFRICA
B08/147
ROPE
ENDANGERED WILDLIFE TRUST
MARINE AND COASTAL PROGRAMME
TBWA\HUNT\LASCARIS JOHANNESBURG
SOUTH AFRICA
B08/148
GOLF BALL
ENDANGERED WILDLIFE TRUST
MARINE AND COASTAL PROGRAMME
TBWA\HUNT\LASCARIS JOHANNESBURG
SOUTH AFRICA
B08/153
WHALE
WWF
2010 INTERNATIONAL YEAR OF BIODIVERSITY
OGILVY FRANCE PARIS
FRANCE
B08/154
RHINOCEROS
WWF
2010 INTERNATIONAL YEAR OF BIODIVERSITY
OGILVY FRANCE PARIS
FRANCE
B08/155
WHITE BEAR
WWF
2010 INTERNATIONAL YEAR OF BIODIVERSITY
OGILVY FRANCE PARIS
FRANCE
B08/156
ELEPHANT
WWF
2010 INTERNATIONAL YEAR OF BIODIVERSITY
OGILVY FRANCE PARIS
FRANCE
B08/158
PIZZA
SOLIDARITY SOCIAL AND CULTURAL DEVELOPMENT FUND
WINTER CLOTHING DONATION DRIVE
DPZ PROPAGANDA SAO PAULO
BRAZIL
B08/159
SUSHI
SOLIDARITY SOCIAL AND CULTURAL DEVELOPMENT FUND
WINTER CLOTHING DONATION DRIVE
DPZ PROPAGANDA SAO PAULO
BRAZIL
B08/160
CAKE
SOLIDARITY SOCIAL AND CULTURAL DEVELOPMENT FUND
WINTER CLOTHING DONATION DRIVE
DPZ PROPAGANDA SAO PAULO
BRAZIL
B08/161
PIE
SOLIDARITY SOCIAL AND CULTURAL DEVELOPMENT FUND
WINTER CLOTHING DONATION DRIVE
DPZ PROPAGANDA SAO PAULO
BRAZIL
B08/162
SWEET
SOLIDARITY SOCIAL AND CULTURAL DEVELOPMENT FUND
WINTER CLOTHING DONATION DRIVE
DPZ PROPAGANDA SAO PAULO
BRAZIL
B08/166
MUAMMAR
ISHR
INTERNATIONAL SOCIETY FOR HUMAN RIGHTS
OGILVY FRANKFURT
GERMANY
B08/167
KIM
ISHR
INTERNATIONAL SOCIETY FOR HUMAN RIGHTS
OGILVY FRANKFURT
GERMANY
B08/168
ROBERT
ISHR
INTERNATIONAL SOCIETY FOR HUMAN RIGHTS
OGILVY FRANKFURT
GERMANY
B08/207
HARPOON
SEA SHEPHERD BRASIL
MARINE WILDLIFE CONSERVATION
HEADS PROPAGANDA RIO DE JANEIRO
BRAZIL
B08/208
FISHNET
SEA SHEPHERD BRASIL
MARINE WILDLIFE CONSERVATION
HEADS PROPAGANDA RIO DE JANEIRO
BRAZIL
B08/209
IVORY
WWF
WILDLIFE CHARITY
OGILVY & MATHER BANGKOK
THAILAND
B08/227
PASHA
STRAY ANIMALS FOUNDATION
ANIMAL FOUNDATION
LEO BURNETT ISTANBUL
TURKEY
B08/228
THE LADY
STRAY ANIMALS FOUNDATION
ANIMAL FOUNDATION
LEO BURNETT ISTANBUL
TURKEY
B08/231
THE SUMMER COLLECTION
GABRIELA
PROJECT RUNAWAY SATIRICAL FASHON SHOW
DDB DM9JAYMESYFU MAKATI CITY
THE PHILIPPINES
B08/232
THE RAINY SEASON COLLECTION
GABRIELA
PROJECT RUNAWAY SATIRICAL FASHON SHOW
DDB DM9JAYMESYFU MAKATI CITY
THE PHILIPPINES
B08/234
CAR
AKATU INSTITUTE FOR CONSCIOUS CONSUMPTION
ENVIRONMENTAL AWARENESS
LEW’LARA\TBWA SÃO PAULO
BRAZIL
B08/235
BUILDING
AKATU INSTITUTE FOR CONSCIOUS CONSUMPTION
ENVIRONMENTAL AWARENESS
LEW’LARA\TBWA SÃO PAULO
BRAZIL
B08/236
CHIMNEY
AKATU INSTITUTE FOR CONSCIOUS CONSUMPTION
ENVIRONMENTAL AWARENESS
LEW’LARA\TBWA SÃO PAULO
BRAZIL
B08/239
TRAFFIC LIGHT
TOYOTA PHILIPPINES
ANTI DRINK DRIVING MESSAGE
ACE SAATCHI & SAATCHI MAKATI CITY
THE PHILIPPINES
B08/241
SHARK
WWF
ENVIRONMENTAL AWARENESS
DDB&CO. ISTANBUL
TURKEY
B08/243
BIRD
WWF
ENVIRONMENTAL AWARENESS
DDB&CO. ISTANBUL
TURKEY
AMBIENT: BARS, RESTAURANTS & STORES, ETC. C01/015
SINGLE SOCKS
NEU.DE
ONLINE DATING PLATFORM
HEYE GROUP UNTERHACHING
GERMANY
C01/020
MADONNA & CHILD(REN)
EXCLUSIVE BOOKS
BOOKS
OGILVY JOHANNESBURG
SOUTH AFRICA
C01/021
NUTS
EXCLUSIVE BOOKS
BOOKS
OGILVY JOHANNESBURG
SOUTH AFRICA
C01/022
TUMBLEWEED
EXCLUSIVE BOOKS
BOOKS
OGILVY JOHANNESBURG
SOUTH AFRICA
C01/023
YOKO ONO
EXCLUSIVE BOOKS
BOOKS
OGILVY JOHANNESBURG
SOUTH AFRICA
C01/035
FRESH STONE-AGE-MEAT
BOSCH INTERNATIONAL
REFRIGERATORS
DDB GERMANY BERLIN
GERMANY
C01/055
SPIRITUAL GURU INSTALLATION
TRANSASIA PAPERS
CONQUEROR PAPERS
TAPROOT INDIA MUMBAI
INDIA
C01/074
NATURE PRODUCTS
THE NORTH FACE/PRIMER GROUP
OUTDOOR GEAR
ACE SAATCHI & SAATCHI MAKATI CITY
THE PHILIPPINES
AMBIENT: SMALL SCALE SPECIAL SOLUTIONS C02/023
JAPAN’S FIRST TAXI SEAT BELT AD
COCA-COLA
WEIGHT LOSS DRINK
DENTSU TOKYO
JAPAN
C02/031
ATM MOVING BOXES
RABOBANK WESTLAND
BANK
WUBBE CROSS COMMUNICATION DELFT
THE NETHERLANDS
C02/034
PICTURES
BITS SIN FRONTERAS
CHARITY
ZAPPING/M&C SAATCHI MADRID
SPAIN
C02/037
FACES
PROCTER & GAMBLE
PANTENE NATURE FUSION
GREY SOUTH AFRICA JOHANNESBURG
SOUTH AFRICA
C02/060
SCENTED BANNER
NATURA
KAIAK MENS FRAGRANCE
ID\TBWA SÃO PAULO
BRAZIL
C02/079
SNOW STAMP
NESTLÉ
POLO MINT SWEETS
JWT LONDON
UNITED KINGDOM
C02/093
CARE TAG FOR OUR PLANET
GOODWILL
CLOTHING RECYCLING INITIATIVE
BBDO WEST SAN FRANCISCO
USA
C02/101
UMBRELLA BAGS
THE LOTUS CHARITY SOCIETY
DONATION APPEAL
GREY HONG KONG
HONG KONG
C02/119
SPLITTING STEVEN
PARAS PHARMA
STOPACHE
Y&R DUBAI
UNITED ARAB EMIRATES
C02/120
SPLITTING AHMED
PARAS PHARMA
STOPACHE
Y&R DUBAI
UNITED ARAB EMIRATES
C02/121
SPLITTING PUAL
PARAS PHARMA
STOPACHE
Y&R DUBAI
UNITED ARAB EMIRATES
C02/130
$73.000 BAR TAB
BAR AURORA/BOTECO FERRAZ
ANTI-DRINK DRIVING
OGILVY BRASIL SÃO PAULO
BRAZIL
C02/146
POWER STICKER
RED BULL
ENERGY DRINK
DDB&CO. ISTANBUL
TURKEY
AMBIENT: SPECIAL BUILD C03/020
KIT KAT CHAIR
NESTLÉ
KIT KAT
JWT NEW ZEALAND AUCKLAND
NEW ZEALAND
C03/049
TAPE
CNN INTERNATIONAL
NEWS CHANNEL
HEIMAT BERLIN
GERMANY
C03/050
IMPORTANT PLACES
CNN INTERNATIONAL
NEWS CHANNEL
HEIMAT BERLIN
GERMANY
C03/055
THE CHANGING FACE
PROJECT CONCERN INTERNATIONAL
AWARENESS OF VIOLENCE AGAINST WOMEN
OGILVY CAPE TOWN
SOUTH AFRICA
MONDAY 21STJUNE 2010
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OUTDOOR SHORTLIST
CAT
TITLE
ADVERTISER
PRODUCT
ADVERTISING AGENCY
COUNTRY
C03/065 C03/069 C03/072 C03/077 C03/081 C03/090 C03/140 C03/142 C03/143 C03/146 C03/150 C03/153 C03/154 C03/155 C03/160 C03/166 C03/180 C03/183 C03/194 C03/200
FLYING FISH ANDES TELETRANSPORTER THE WORLD’S BIGGEST SIGNPOST BIKE LOCK THE MINI CHRISTMAS BOX WATER TALKS LIVE REVIEW KNEE ARM A WRECKED LIFE EMPTY TABLES ALEXANDRA TOWNSHIP HILLBROW SCHOOL DEFORESTATION GO VISIT YOUR WALLPAPER THE EYE AUGMENTED SANDSCULPTURE SOLAR FLOWERS THE GOODWILL VENDING MACHINE 25TH ANNIVERSARY I LIGHT IT!
GREENPEACE INBEV NOKIA SMART BMW GROUP SOLIDARITES INTERNATIONAL TIMEOUT VIGCONIC VIGCONIC BRANDHOUSE LATET INTERNATIONAL ORGANISATION FOR MIGRATION INTERNATIONAL ORGANISATION FOR MIGRATION INTERNATIONAL ORGANISATION FOR MIGRATION SOLO UN PLANETA GO OUTSIDE THE EYE (NETHERLANDS FILM MUSEUM) TOYOTA MOTOR SALES ABRINQ FOUNDATION COCA-COLA
ENVIRONMENTAL AWARENESS CERVEZA ANDES BEER NAVIGATION SERVICES SMART CAR MINI NGO AIDING WAR VICTIMS THROUGH EMERGENCY RELIEF & REHAB MAGAZINE OSTEOMAKER CHINESE MEDICINE OSTEOMAKER CHINESE MEDICINE ANTI-DRINK DRIVING DONATION APPEAL ANTI-HUMAN TRAFFICKING ANTI-HUMAN TRAFFICKING ANTI-HUMAN TRAFFICKING DEFORESTATION AWARENESS MAGAZINE LAUNCH OF THE EYE BUILDING PRIUS CHILDRENS FOUNDATION COCA-COLA LIGHT
OGILVY JOHANNESBURG DEL CAMPO/NAZCA SAATCHI & SAATCHI FARFAR STOCKHOLM BBDO CANADA TORONTO UBACHSWISBRUN/JWT AMSTERDAM BDDP UNLIMITED PARIS LEO BURNETT HONG KONG LEO BURNETT HONG KONG LEO BURNETT HONG KONG FOXP2 CAPE TOWN SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TBWA\HUNT\LASCARIS JOHANNESBURG TBWA\HUNT\LASCARIS JOHANNESBURG TBWA\HUNT\LASCARIS JOHANNESBURG Y&R BUENOS AIRES TALENT SÃO PAULO WIEDEN+KENNEDY AMSTERDAM SAATCHI & SAATCHI LA GIOVANNI+DRAFTFCB RIO DE JANEIRO MOMENTUM WORLDWIDE SPAIN MADRID
SOUTH AFRICA ARGENTINA SWEDEN CANADA THE NETHERLANDS FRANCE HONG KONG HONG KONG HONG KONG SOUTH AFRICA ISRAEL SOUTH AFRICA SOUTH AFRICA SOUTH AFRICA ARGENTINA BRAZIL THE NETHERLANDS USA BRAZIL SPAIN
FUNKTION PERSONAL TRAINING RADIO TANGO TELEFONICA MOVILES HEINEKEN HEINEKEN VOLKSWAGEN SWEDEN X-BOX 360 IKEA SUPOR NEW ZEALAND BREAST CANCER FOUNDATION TVNZ AKATU INSTITUTE FOR CONSCIOUS CONSUMPTION PARLE AGRO T-MOBILE ANHEUSER-BUSCH INBEV BURGER KING TOYOTA COCA-COLA EICHBORN
PERSONAL TRANING RADIO STATION SPEEDY MOVIL BROADBAND BEER BEER VOLKSWAGEN BLUEMOTION DRIVING GAMES IKEA NON-STICK PANS BREAST CANCER FOUNDATION THE PACIFIC TV SHOW ENVIRONMENTAL AWARENESS FROOTI MANGO DRINK TELECOMMUNICATIONS STELLA ARTOIS BEER MADE TO ORDER BURGERS TOYOTA IQ COCA-COLA ZERO PUBLISHER
RETHINK COMMUNICATIONS VANCOUVER UNCLE GREY OSLO Y&R LIMA JWT ITALIA MILAN JWT ITALIA MILAN DDB STOCKHOLM Y&R SOUTH AFRICA/WUNDERMAN SOUTH AFRICA LEO BURNETT HONG KONG LEO BURNETT SHANGHAI COLENSO BBDO AUCKLAND COLENSO BBDO AUCKLAND LEW’LARA\TBWA SÃO PAULO CREATIVELAND ASIA MUMBAI SAATCHI & SAATCHI LONDON MOTHER NEW YORK OGILVY BRASIL SÃO PAULO SAATCHI & SAATCHI AUCKLAND MCCANN ERICKSON MADRID JUNG VON MATT HAMBURG
CANADA NORWAY PERU ITALY ITALY SWEDEN SOUTH AFRICA HONG KONG CHINA NEW ZEALAND NEW ZEALAND BRAZIL INDIA UNITED KINGDOM USA BRAZIL NEW ZEALAND SPAIN GERMANY
VISA EASYMOTION CHINA ENVIRONMENTAL PROTECTION FOUNDATION THE SPANISH CANCER RESEARCH ASSOCIATION DAFFY’S
VISA GO CAR RENTAL ENVIRONMENTAL AWARENESS SKIN CANCER AWARENESS CLOTHING RETAILER
TBWA\TEQUILA\DIGITAL\SHIFT AUCKLAND JUNG VON MATT VIENNA DDB CHINA GROUP SHANGHAI MCCANN ERICKSON MADRID JOHANNES LEONARDO NEW YORK
NEW ZEALAND AUSTRIA CHINA SPAIN USA
MONDAY NIGHT FOOTBALL TRACKBALL FOOTBALL BOOTS HBO TV CHANNEL TOILET AGGRESSION AWARENESS CAMPAIGN MAGAZINE
WIEDEN+KENNEDY NEW YORK OGILVY SINGAPORE BBDO NEW YORK DENTSU TOKYO N=5 AMSTERDAM ALMAPBBDO SÃO PAULO
USA SINGAPORE USA JAPAN THE NETHERLANDS BRAZIL
AMBIENT: STUNTS & LIVE ADVERTISING C04/009 C04/017 C04/027 C04/050 C04/051 C04/058 C04/064 C04/079 C04/081 C04/082 C04/084 C04/092 C04/094 C04/102 C04/109 C04/114 C04/115 C04/124 C04/137
ESCAPE 20 TONS OF HEAVY METAL SPEEDY MOVIL AUDITORIUM CINEMA: LADY VIOLETTE’S DIARIES THE FUN THEORY NEED FOR SPEED? TRAILER SUPOR NON-STICK PANS THE BLOB DOGFIGHT AKATU EXCLUSIVE BEACH MANGO SURPRISE SINGALONG RITUAL PROJECT WHOPPER FACE NIMBLE AS A MOUSE THE SWAP FLYVERTISING - WORLD´S FIRST FLY BANNER
AMBIENT: TRANSIT C05/038 C05/048 C05/079 C05/080 C05/085
GO BACK TO POMPEII ON BOARD GREEN PEDESTRIAN CROSSING VINYL UNDERGROUND PUZZLE
AMBIENT: DIGITAL OUTDOOR C06/002 C06/004 C06/016 C06/023 C06/033 C06/067
INTERACTIVE STOREFRONTS NIKE TRACKBALL CUBE FILM INSTALLATION TOTOTALK LIVE INTERACTIVE BILLBOARD LIVE PANEL FROM BILLBOARD
ESPN NIKE HBO TOTO RIJKSOVERHEID/MINISTERIE VAN BINNENLANDSE ZAKEN KONINKRIJKSRELATIES BILLBOARD
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SHORTLIST MEDIA
CAT
TITLE
ADVERTISER
PRODUCT
MEDIA AGENCY
ADVERTISING AGENCY
ENTERED BY
COUNTRY
MERCEDES-BENZ MEAT & LIVESTOCK AUSTRALIA UNILEVER CADBURY UHU TOYOTA MOTOR SALES BEKOL
C 63 AMG AUSTRALIA DAY LAMB REXONA DEODORANT PICNIC CHOCOLATE BAR POWER GLUE CAMRY CHARITY FOR THE DEAF & HARD OF HEARING
OMD DUBAI UM SYDNEY UM SYDNEY CARAT AUSTRALIA MELBOURNE MEDIAPLUS MUNICH
IMPACT BBDO DUBAI/SPAFAX DUBAI IMPACT BBDO DUBAI/SPAFAX DUBAI IMPACT BBDO DUBAI/SPAFAX DUBAI GEORGE PATTERSON Y&R MELBOURNE SERVICEPLAN MUNICH CONILL SAATCHI & SAATCHI TORRANCE BAUMANN BER RIVNAY SAATCHI RAMAT GAN
IMPACT BBDO DUBAI UM SYDNEY UM SYDNEY GEORGE PATTERSON Y&R MELBOURNE MEDIAPLUS MUNICH CONILL SAATCHI & SAATCHI TORRANCE BAUMANN BER RIVNAY SAATCHI RAMAT GAN
UAE AUSTRALIA AUSTRALIA AUSTRALIA GERMANY USA ISRAEL
STATE DEPARTMENT FOR TRANSPORT EUROPCAR GERMANY NBC UNIVERSAL GLOBAL NETWORKS DEUTSCH COCA-COLA
ROAD SAFETY CAMPAIGN MINIBUS SERVICES 13TH STREET TV CHANNEL COCA-COLA ZERO
ESCALA COM. E MARKETING PORTO ALEGRE OGILVY FRANKFURT JUNG VON MATT HAMBURG MCCANN ERICKSON MADRID
BRAZIL OGILVY FRANKFURT JUNG VON MATT HAMBURG MCCANN ERICKSON MADRID
GERMANY GERMANY SPAIN
RENAULT GALAXXY PET-FOOD AIDS TASK FORCE
SYMBOL NATURIA DOG FOOD AIDS AWARENESS
LOWE GINKGO MONTEVIDEO GRABARZ & PARTNER HAMBURG SHALMOR AVNON AMICHAY/Y&R INT.
LOWE GINKGO MONTEVIDEO GRABARZ & PARTNER HAMBURG SHALMOR AVNON AMICHAY/Y&R INT.TEL AVIV
URUGUAY GERMANY ISRAEL
CBS AND PEPSICO NEW ZEALAND TRANSPORT AGENCY PROCTER & GAMBLE PEUGEOT VELOCITY FILMS
CBS AND PEPSI MAX ROAD SAFETY AWARENESS TIDE DIRT MAGNETS 207 QUIKSILVER PRODUCTION HOUSE
OMD NEW YORK
SHALMOR AVNON..../Y&R INTERACT. TEL AVIV CLEMENGER BBDO WELLINGTON LEO BURNETT INDIA MUMBAI LODUCCA MPM SÃO PAULO DDB SOUTH AFRICA JOHANNESBURG
OMD NEW YORK CLEMENGER BBDO WELLINGTON LEO BURNETT INDIA MUMBAI LODUCCA MPM SÃO PAULO DDB SOUTH AFRICA JOHANNESBURG
USA NEW ZEALAND INDIA BRAZIL SOUTH AFRICA
TD BANK FINANCIAL GROUP COSAN LUBRIFICANTES COMPANHIA ATHLETICA
VISA INFINITE CREDIT CARD ESSO BRAND GYM
STARCOM TORONTO
DDB SOUTH AFRICA JOHANNESBURG LEW’LARA\TBWA SÃO PAULO DDB BRASIL SÃO PAULO
STARCOM TORONTO LEW’LARA\TBWA SÃO PAULO DDB BRASIL SÃO PAULO
CANADA BRAZIL BRAZIL
ING DIRECT SONY MARKETING JAPAN NESTLÉ GRUPO CTT TELENOR THIS HUMAN WORLD SAMSUNG MOBILE
BANK RECYCLE PROJECT JEANS CHOCOLATE BAR DELIVERY SERVICES TELECOMMUNICATIONS PROVIDER HUMAN RIGHTS FILM FESTIVAL OMNIA QWERTY MOBILE PHONE
LEO BURNETT MILAN HAKUHODO KETTLE TOKYO HAKUHODO KETTLE TOKYO FISCHER PORTUGAL LISBON GARBERGS REKLAMBYRÅ /FIELDWORK WIEN NORD VIENNA MEDIA REPUBLIC /CHEIL
LEO BURNETT MILAN HAKUHODO KETTLE TOKYO JWT NEW ZEALAND AUCKLAND FISCHER PORTUGAL LISBON GARBERGS REKLAMBYRÅ STOCKHOLM WIEN NORD VIENNA MEDIA REPUBLIC AMSTERDAM
ITALY JAPAN NEW ZEALAND PORTUGAL SWEDEN AUSTRIA NETHERLANDS
LEO BURNETT FRANKFURT ADVICO Y&R ZÜRICH ADVICO Y&R ZÜRICH OGILVY FRANKFURT OGILVY FRANKFURT GREY WORLDWIDE INDIA MUMBAI JWT LONDON DDB GERMANY BERLIN OGILVY & MATHER COLOMBIA BOGOTÁ PUBLICIS BRASIL SAO PAULO GREY HONG KONG
LEO BURNETT FRANKFURT ADVICO Y&R ZÜRICH STARCOM MELBOURNE OGILVY FRANKFURT OPTIMEDIA MADRID GREY WORLDWIDE INDIA MUMBAI JWT LONDON DDB GERMANY BERLIN COLOMBIA PUBLICIS BRASIL SAO PAULO GREY HONG KONG
GERMANY SWITZERLAND AUSTRALIA GERMANY SPAIN INDIA UNITED KINGDOM GERMANY
DENTSU TOKYO WIEDEN+KENNEDY PORTLAND HEIMAT BERLIN FARFAR STOCKHOLM PT PERWANAL SAATCHI & SAATCHI JAKARTA BBDO NEW YORK
DENTSU TOKYO WIEDEN+KENNEDY PORTLAND HEIMAT BERLIN FARFAR STOCKHOLM PT PERWANAL SAATCHI & SAATCHI JAKARTA BBDO NEW YORK
JAPAN USA GERMANY SWEDEN INDONESIA USA
CHAINSAW LEVALLOIS PERRET DEL CAMPO/NAZCA SAATCHI & SAATCHI JWT ITALIA MILAN BUNGALOW 25 MADRID BBDO NEW YORK COLENSO BBDO/PROXIMITY PULSE AUCKLAND TBWA\CHIAT\DAY LA ABBOTT MEAD VICKERS BBDO LONDON MCCANN WORLDGROUP MUMBAI
CHAINSAW LEVALLOIS PERRET DEL CAMPO/NAZCA SAATCHI & SAATCHI JWT ITALIA MILAN BUNGALOW 25 MADRID BBDO NEW YORK COLENSO BBDO AUCKLAND TBWA\CHIAT\DAY LA ABBOTT MEAD VICKERS BBDO LONDON MCCANN WORLDGROUP MUMBAI
FRANCE ARGENTINA ITALY SPAIN USA NEW ZEALAND USA UNITED KINGDOM INDIA
BEST USE OF TELEVISION A01/003 A01/004 A01/005 A01/010 A01/032 A01/051 A01/057
EMIRATES TAKE OFF LAMBASSADOR AUSTRALIA’S GREATEST ATHLETE IT’S NO PICNIC WORLD’S STICKIEST AD LIVE CLAIMS THE BUBBLE PROJECT
ZENITH MEDIA RAMAT GAN
BEST USE OF CINEMA A02/014 A02/016 A02/022 A02/037
GETTING DRIVERS’ ATTENTION CINEMA REAR VIEW MIRROR LAST CALL THE SWAP
ESCALA COM. E MARKET. PORTO ALEGRE
UM MADRID
BEST USE OF RADIO A03/004 A03/020 A03/024
RADIO IN THE TRUNK DOG RADIO SDIA PROJECT
GFMO OMD HAMBURG
BEST USE OF MAGAZINES A04/009 A04/015 A04/033 A04/044 A04/045
MONDAY TO THE MAX FLIPBOOK TIDE MAGTTRACTION WAX AD WORDS
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HUMAN BILLBOARD THE WALL SALE KIT KAT CHAIRS CTT EXPRESSO COMMITMENT I’M WORKING FROM HERE TODAY! TIED UP EXPERIENCE OLYMPIC WINTER GAMES
HAKUHODO DY MEDIA PARTNERS TOKYO JWT NEW ZEALAND AUCKLAND ARENA MEDIA LISBON CARAT STOCKHOLM MEDIA 1 VIENNA STARCOM THE NETHERLANDS
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TROJAN BOTTLES SUPREME SECURITY PEDIGREE ADOPTION DRIVE HUGGIES NAPPY SWING GAS PUMPS VOICES AIDS MASK SNOW STAMP FRESH STONE-AGE MEAT FOREST FIRES WRISTBANDS UMBRELLA BAGS
FRANKFURTER TAFEL SUPREME SECURITY MARS KIMBERLY-CLARK TOYOTA OJUS MEDICAL INSTITUTE NESTLÉ BOSCH INTERNATIONAL WWF SWATCH DO BRASIL CLAC IMPORTAÇÃO THE LOTUS CHARITY SOCIETY (HONG KONG)
FOOD BANK SECURITY SERVICES DOG RESCUE PROGRAMME PULL-UPS TRAINING PANTS PRIUS SWINE FLU & AIDS PREVENTION POLO MINT SWEETS REFRIGERATORS FOREST CONSERVATION PROGRAMME COLOUR CODES WATCHES CHARITY
STARCOM MELBOURNE OPTIMEDIA MADRID
O & M COLOMBIA/OGILVYACTION
BRAZIL HONG KONG
BEST USE OF AMBIENT MEDIA: LARGE SCALE A08/009 A08/013 A08/020 A08/040 A08/043 A08/048
INTERACTIVE MIRROR CHALKBOT GO BEYOND BORDERS WORLD’S BIGGEST SIGNPOST BALDY CUBE FILM INSTALLATION
HEWLETT-PACKARD JAPAN NIKE CNN INTERNATIONAL NOKIA PANASONIC GOBEL INDONESIA HBO
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THE FRENCH ART OF LOVING TELETRANSPORTER AUDITORIUM A VILLAGE OF EXPERTS LOVE PROJECT EVENT ROCKET MAN REPLAY SANDWICH FIRE SCOOTER
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AUBADE INBEV HEINEKEN ITALIA MICROSOFT STARBUCKS & (RED)™ FRUCOR GATORADE PEPSICO REPUBLIC OF CHICKEN
UNDERWEAR ANDES BEER BEER WINDOWS 7 AIDS FUNDRAISING V ENERGY DRINK ENERGY DRINK WALKERS CRISPS RESTAURANT
M.C&A MEDIAVEST MILAN PHD NEW YORK OMD LOS ANGELES
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LEGO PICNIC CHOCOLATE BAR THE MOON LANDING 40TH ANNIVERSARY NAVER SEARCH PORTAL DORITOS LATE NIGHT TELECOMMUNICATIONS PROVIDER FREEDOM OF PRESS EVERLON DIAMOND COLLECTION EXPEDIA ANTI-SMOKING CAMPAIGN CHOCOLATE DESSERT VISA CARD INSURANCE COMPUTERS WQRX RADIO STATION HOMELESSNESS CHARITY MEN’S MAGAZINE EVIAN MINERAL WATER 13ÉME RUE CABLE TV CHANNEL WATER PRESERVATION AWARENESS ANTI-KNIFE CRIME CAMPAIGN
UM SYDNEY CARAT AUSTRALIA MELBOURNE
MCCANN WORLDGROUP MUMBAI GEORGE PATTERSON Y&R MELBOURNE THE MARTIN AGENCY/DOMANI STUDIOS BROOKLYN NHN SEONGNAM GOODBY SILVERSTEIN & PARTNERS SAN FRANCISCO FORSMAN & BODENFORS GOTHENBURG FUTURECOM IN ZURICH/WUNDERMAN ZURICH JWT NEW YORK SERVICEPLAN MUNICH AGENCY REPUBLIC LONDON MCCANN ERICKSON TEL AVIV AKQA SAN FRANCISCO SANCHO BBDO COLOMBIA BOGOTÁ THE UPPER STOREY SINGAPORE JOHANNES LEONARDO NEW YORK PUBLICIS CONSEIL PARIS/PUBLICIS NET PARIS DUVAL GUILLAUME ANTWERP BETC EURO RSCG PARIS BETC EURO RSCG PARIS RUIZ NICOLI LINEAS MADRID ABBOTT MEAD VICKERS BBDO LONDON
UM SYDNEY GEORGE PATTERSON Y&R MELBOURNE THE MARTIN AGENCY RICHMOND NHN SEONGNAM GOODBY SILVERSTEIN & PARTNERS SAN FRANCISCO FORSMAN & BODENFORS GOTHENBURG FUTURECOM INTERACTIVE ZURICH JWT NEW YORK MEDIAPLUS MUNICH AGENCY REPUBLIC LONDON MCCANN ERICKSON TEL AVIV AKQA SAN FRANCISCO SANCHO BBDO COLOMBIA BOGOTÁ OMD SINGAPORE JOHANNES LEONARDO NEW YORK PUBLICIS CONSEIL PARIS DUVAL GUILLAUME ANTWERP BETC EURO RSCG PARIS BETC EURO RSCG PARIS RUIZ NICOLI LINEAS MADRID ABBOTT MEAD VICKERS BBDO LONDON
AUSTRALIA AUSTRALIA USA KOREA USA SWEDEN SWITZERLAND USA GERMANY UNITED KINGDOM ISRAEL USA COLOMBIA SINGAPORE USA FRANCE BELGIUM FRANCE FRANCE SPAIN UNITED KINGDOM
DROGA5 NEW YORK HOST SYDNEY FABRICA TREVISO COSSETTE MEDIA TORONTO WIEDEN+KENNEDY PORTLAND CREATIVELAND ASIA MUMBAI MEDIACOM INTERACTION DÜSSELDORF FORSMAN & BODENFORS GOTHENBURG DSG DIALOG SOLUTIONS HAMBURG BBDO PROXIMITY CANADA TORONTO CRISPIN PORTER + BOGUSKY EUROPE GOTHENBURG MASTER COMUNICAÇÃO CURITIBA CRISPIN PORTER + BOGUSKY BOULDER SAATCHI & SAATCHI LONDON AMSTERDAM WORLDWIDE JUNG VON MATT HAMBURG JUNG VON MATT HAMBURG LEO BURNETT SYDNEY CRISPIN PORTER + BOGUSKY BOULDER
ZENITHOPTIMEDIA INTERNATIONAL LONDON AUSTRALIA FABRICA TREVISO COSSETTE MEDIA TORONTO WIEDEN+KENNEDY PORTLAND CREATIVELAND ASIA MUMBAI MEDIACOM INTERACTION DÜSSELDORF FORSMAN & BODENFORS GOTHENBURG DSG DIALOG SOLUTIONS HAMBURG BBDO PROXIMITY CANADA TORONTO CRISPIN PORTER + BOGUSKY EUROPE GOTHENBURG MASTER COMUNICAÇÃO CURITIBA CRISPIN PORTER + BOGUSKY BOULDER MEDIACOM LONDON AMSTERDAM WORLDWIDE GERMANY JUNG VON MATT HAMBURG LEO BURNETT SYDNEY CRISPIN PORTER + BOGUSKY BOULDER
UNITED KINGDOM
CRISPIN PORTER + BOGUSKY BOULDER BBDO ARGENTINA BA/+CASTRO VICENTE LOPEZ AKQA WASHINGTON AKQA SAN FRANCISCO JUNG VON MATT HAMBURG WUNDERMAN LONDON OGILVY GUATEMALA
UM NEW YORK BBDO ARGENTINA BUENOS AIRES AKQA WASHINGTON AKQA SAN FRANCISCO JUNG VON MATT HAMBURG WUNDERMAN LONDON OGILVY GUATEMALA
USA ARGENTINA USA USA GERMANY UNITED KINGDOM GUATEMALA
OGILVY GUATEMALA OGILVY GUATEMALA FISCHER PORTUGAL LISBON FISCHER PORTUGAL LISBON SHALMOR AVNON AMICHAY/Y&R INT. TEL AVIV ZIG TORONTO DDB ARGENTINA BUENOS AIRES Y&R NEW YORK
MINDSHARE NEW YORK OMD GERMANY DUSSELDORF FISCHER PORTUGAL LISBON MEC UNITED KINGDOM LONDON SHALMOR AVNON AMICHAY/Y&R INT. TEL AVIV ZIG TORONTO DDB ARGENTINA BUENOS AIRES Y&R NEW YORK
USA GERMANY PORTUGAL UNITED KINGDOM ISRAEL CANADA ARGENTINA USA
WIEDEN+KENNEDY PORTLAND BBDO NEW YORK LEO BURNETT LONDON GREY NEW YORK TBWA\CHIAT\DAY LA /OMD CHICAGO
WIEDEN+KENNEDY PORTLAND BBDO NEW YORK LEO BURNETT LONDON GREY NEW YORK TBWA\CHIAT\DAY LA
USA USA UNITED KINGDOM USA USA
OGILVY CAPE TOWN DE LA CRUZ/OGILVY SAN JUAN GREY BUCHAREST DDB COLOMBIA BOGOTÁ ZIG ILLINOIS Y&R NEW YORK
OGILVY CAPE TOWN DE LA CRUZ/OGILVY SAN JUAN GREY BUCHAREST DDB COLOMBIA BOGOTÁ ZIG ILLINOIS Y&R NEW YORK
SOUTH AFRICA PUERTO RICO ROMANIA COLOMBIA USA USA
Y&R NEW YORK VOKYO SYDNEY FALLON MINNEAPOLIS DONER SOUTHFIELD DONER SOUTHFIELD JWT NEW YORK DEL CAMPO/NAZCA SAATCHI & SAATCHI BA DEL CAMPO/NAZCA SAATCHI & SAATCHI BA FARFAR STOCKHOLM BCUBE MILAN PUBLICIS LONDON BBDO NEW YORK
UM SYDNEY OMD FUSE PYRMONT FALLON MINNEAPOLIS DONER SOUTHFIELD STARCOM MELBOURNE JWT NEW YORK DEL CAMPO/NAZCA SAATCHI & SAATCHI BA MANNING GOTTLIEB OMD LONDON FARFAR STOCKHOLM STARCOM ITALIA MILAN PUBLICIS LONDON BBDO NEW YORK
AUSTRALIA AUSTRALIA USA USA AUSTRALIA USA ARGENTINA UNITED KINGDOM SWEDEN ITALY UNITED KINGDOM USA
BEST USE OF ONLINE ADVERTISING A10/003 A10/004 A10/011 A10/013 A10/029 A10/032 A10/034 A10/036 A10/037 A10/041 A10/045 A10/051 A10/057 A10/064 A10/066 A10/067 A10/068 A10/073 A10/074 A10/078 A10/108
SANTA’S LITTLE HELPER IT’S NO PICNIC WE CHOOSE THE MOON HANGEUL FONTS CONCERT IN A BAG MOBILE INTERNET LIVE NO COMMENT DROP EVERYTHING FOR LOVE OUT OF OFFICE REPLY SMOKEFREE GENERATION SWEET REMEDY FOR BROKEN HEARTS GO UNPREDICTABLE CLASSIFIEDS INTEL SWARM TUNE IN AND BE MOVED BEING HOMELESS THE BLOW JOB ROLLERBABIES IKILLAFRIEND.COM SAVE LOLA THE TURTLE CHOOSE A DIFFERENT ENDING
LEGO CADBURY JOHN F. KENNEDY PRESIDENTIAL LIBRARY NHN DORITOS TELE2 REPORTERS WITHOUT BORDERS DTC EXPEDIA.COM DEPARTMENT OF HEALTH COI TNUVA VISA EXITO INTEL WNYC PUBLIC RADIO SAMUSOCIAL CHE MEN’S MAGAZINE DANONE NBC UNIVERSAL CUENTAGOTAS THE METROPOLITAN POLICE
OMD NEW YORK STARCOM SWEDEN STOCKHOLM NEO@RMG CONNECT NEW YORK MEDIAPLUS MUNICH I-LEVEL LONDON MCCANN UNIVERSAL OMD LOS ANGELES OMD SINGAPORE ZENITH OPTIMEDIA LEVALLOIS-PERRET MPG PUTEAUX
BEST USE OF SOCIAL MEDIA MARKETING A11/008 A11/010 A11/014 A11/018 A11/019 A11/020 A11/026 A11/032 A11/034 A11/054 A11/061 A11/066 A11/077 A11/081 A11/082 A11/089 A11/090 A11/107 A11/123
HARDCHORUS I SPY LEVI’S IT’S MY TIME CANADA 1. HISTORY 0. CHALKBOT CONSUMERS BECOME INVENTORY TRACKERS BRIGHTEN UP THE WORLD DEAR STEVE JOBS THE PEN STORY VIRALOCITY MAGICAL CHRISTMAS CARDS EFFECTS OF CRACK TWELPFORCE SINGALONG LEFT & RIGHT BLOGGER OUTREACH PRANK CORRECTION EOS PHOTOCHAINS SHOCKING BARACK
PUMA LEVI’S BENETTON NIKE CANADA NIKE PARLE AGRO THE COCA-COLA COMPANY SVERIGES TELEVISION OLYMPUS DEUTSCHLAND FRITO-LAY SWEDISH POSTAL SERVICE BRAZILIAN MINISTRY OF HEALTH BEST BUY T-MOBILE ASICS BIC FRIEDRICHS & FRIENDS CANON AUSTRALIA BRAMMO
PUMA FOOTBALL JEANS GLOBAL CASTING CAMPAIGN NIKE CANADA/NIKETRAINING.CA LIVESTRONG APPAREL HIPPO BAKED MUNCHIES SNACKS COCA-COLA SVT PLAY IPHONE APP OLYMPUS PEN CAMERA DORITOS TORTILLA CHIPS POSTAL SERVICES ANTI-DRUG CAMPAIGN BEST BUY TELECOMMUNICATIONS PROVIDER SPORTSTYLE FOOTWEAR BIC PEN PROOFREADING AGENCY EOS DSLR CAMERAS ENERTIA ELECTRIC MOTORCYCLE
ZENITHOPTIMEDIA LONDON HOST SYDNEY
MEDIACOM GERMANY DÜSSELDORF
MEDIACOM LONDON JUNG VON MATT HAMBURG MEC SYDNEY
ITALY CANADA USA INDIA GERMANY SWEDEN GERMANY CANADA SWEDEN BRAZIL USA UNITED KINGDOM NETHERLANDS GERMANY AUSTRALIA USA
BEST USE OF OTHER DIGITAL MEDIA, INCLUDING MOBILE DEVICES A12/031 A12/032 A12/033 A12/039 A12/054 A12/074 A12/075
BEST RANGER COMPETITION 5 RUNNERS, 650000 FOLLOWERS REAL RACING GTI BORN TO FIT LAST CALL OVERSHARERS RINGTOWNS
US ARMY NIKE VOLKSWAGEN GAP NBC UNIVERSAL GLOBAL NETWORKS PROCTER & GAMBLE CLARO
ARMY RECRUITMENT THE HUMAN RACE 10K 2010 GTI JEANS 13TH STREET TV CHANNEL PRINGLES TELECOMMUNICATIONS PROVIDER
UM NEW YORK PHD ARGENTINA BUENOS AIRES
SPRINT THE NOW NETWORK VODAFONE 360 SAGRES BEER EXTRA CHEWING GUM OPTALGIN PAINKILLER FAMILY DAY INDEPENDIENTE CLUB FOOTBALL JERSEY TELECOMMUNICATIONS PROVIDER
MINDSHARE NEW YORK OMD GERMANY DUSSELDORF CARAT LISBON MEC UNITED KINGDOM LONDON
STARCOM LONDON
BEST USE OF SPONSORSHIP A13/004 A13/007 A13/011 A13/015 A13/021 A13/029 A13/031 A13/034
1 VS 100 ON XBOX LIVE WILDCARD COMPETITION GET ON THE FIELD CHEWING THROUGH THE MINUTES CHAMPIONS LEAGUE THE WORLD’S LONGEST SIGNATURE OFFICIAL FAN Y’ALL VS US
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MAXUS NEW YORK
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MVP PUPPETS IMAGINE HOUSE OF CARDS EXHIBITION BEYOND THE STILL REPLAY
NIKE HBO SHELTER CANON GATORADE
NIKE BASKETBALL TV NETWORK HOMELESSNESS & HOUSING CHARITY DSLR CAMERAS ENERGY DRINK
PHD NEW YORK MEDIACOM NEW YORK OMD LOS ANGELES
BEST LOCALISATION CAMPAIGN A16/012 A16/025 A16/035 A16/048 A16/056 A16/064
PARK ASSIST SIGN LANGUAGE FLOWER WRAPS BABY PACIFIERS CHALK BLOG Y’ALL VS US
VOLKSWAGEN SOUTH AFRICA PROCTER & GAMBLE PROCTER & GAMBLE MILITARY FORCES OF COLOMBIA CHICAGO TRIBUNE MEDIA GROUP CELLULAR SOUTH
GOLF 6 DAWN PLUS DISHWASHING LIQUID LENOR FABRIC SOFTENER ANTI-GUERRILLA CAMPAIGN CHICAGONOW.COM TELECOMMUNICATIONS PROVIDER
MEDIACOMPETE JOHANNESBURG MEDIA WIT CARAT SAN JUAN
MAXUS NEW YORK
BEST USE OF INTEGRATED MEDIA B01/007 B01/012 B01/032 B01/035 B01/039 B01/052 B01/058 B01/060 B01/066 B01/074 B01/077 B01/080
SANTA’S LITTLE HELPER THE PARTY GARDEN FOLLOW THE WHITE RABBIT 33 KEYS PEDIGREE ADOPTION DRIVE THE FLYER’S COLLECTION CHOCOLATOMETER LUCIFER IS COMING WORLD’S BIGGEST SIGNPOST TRIBUTE TO FASHION START THINKING SOLDIER LOVE PROJECT
LEGO YATES SYFY CHANNEL MAZDA MARS JETBLUE CADBURY VIRGIN MEDIA TELEVISION NOKIA COCA-COLA ITALIA BRITISH ARMY/COI STARBUCKS & (RED)™
LEGO GARDENING PRODUCTS RANGE ALICE TV SHOW MAZDA3 DOG RESCUE PROGRAMME JETBLUE AIRLINE CHOCOLATE SUPERNATURAL TV PROGRAMME NAVIGATION SERVICES COCA-COLA LIGHT ARMY RECRUITMENT AIDS FUNDRAISING
UM SYDNEY OMD SYDNEY
STARCOM MELBOURNE MEDIACOM NEW YORK MANNING GOTTLIEB OMD LONDON STARCOM ITALIA MILAN ZENITHOPTIMEDIA LONDON PHD NEW YORK
MONDAY 21STJUNE 2010
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B01/090 B01/093 B01/094 B01/097 B01/101 B01/103 B01/110 B01/115 B01/117 B01/118 B01/123 B01/131 B01/136 B01/184 B01/187 B01/209
THE VIRTANEN BAND 100,000 CONDOMS KIDDIE RIDES THE FUN THEORY FOLK TALES THE SHAVE INDIA MOVEMENT A VILLAGE OF EXPERTS DIGITAL MUM 2.0 INSIDE THE MASCHERANO CASE SINGALONG SNOWMEN AGAINST GLOBAL WARMING REAL STORIES VALENTINE MAKE A MOVE CHOOSE A DIFFERENT ENDING EARTH FM
DNA STOCKHOLM COUNTY AIDS PREVENTION PROG. MEXICAN RED CROSS VOLKSWAGEN SWEDEN FORD ARGENTINA PROCTER & GAMBLE MICROSOFT TELSTRA VODAFONE FIAT T-MOBILE ENTEGA VERTRIEBS TVNZ EXOTICA THE METROPOLITAN POLICE WWF
TELECOMMUNICATIONS PROVIDER SAFE-SEX AWARENESS ANNUAL FUNDRAISING DRIVE VW BLUEMOTION RANGER GILLETTE MACH3 RAZORS WINDOWS7 TELECOMMUNICATIONS PROVIDER BLACKBERRY MOBILE PLANS DIESEL MULTIJET ENGINE TELECOMMUNICATIONS PROVIDER RENEWABLE ENERGY PROVIDER THE PACIFIC TV SERIES FLOWER SHOP ANTI-KNIFE CRIME CAMPAIGN CLIMATE CHANGE CAMPAIGN
HAPPI MINDSHARE HELSINKI
SEK & GREY HELSINKI ESTER STOCKHOLM JWT MEXICO DDB STOCKHOLM JWT ARGENTINA BUENOS AIRES MEDIACOM LONDON JWT ARGENTINA BUENOS AIRES BUNGALOW 25 MADRID OMD AUSTRALIA PYRMONT DDB SYDNEY TANGO MADRID STARCOM MEDIAVEST GROUP ARGENTINA BA LEO BURNETT ARGENTINA BUENOS AIRES MEDIACOM LONDON SAATCHI & SAATCHI LONDON DDB GERMANY/JOHANSSEN & KRETSCHMER BERLIN STARCOM NEW ZEALAND AUCKLAND COLENSO BBDO AUCKLAND STARCOM MEDIAVEST GROUP BEIRUT LEO BURNETT BEIRUT ABBOTT MEAD VICKERS BBDO LONDON STARCOM MILLERS POINT LEO BURNETT SYDNEY
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SEK & GREY HELSINKI ESTER STOCKHOLM JWT MEXICO DDB STOCKHOLM JWT ARGENTINA BUENOS AIRES MEDIACOM LONDON BUNGALOW 25 MADRID DDB SYDNEY TANGO MADRID LEO BURNETT ARGENTINA BUENOS AIRES MEDIACOM LONDON DDB GERMANY BERLIN COLENSO BBDO AUCKLAND LEO BURNETT BEIRUT ABBOTT MEAD VICKERS BBDO LONDON LEO BURNETT SYDNEY
FINLAND SWEDEN MEXICO SWEDEN ARGENTINA UNITED KINGDOM SPAIN AUSTRALIA SPAIN ARGENTINA UNITED KINGDOM GERMANY NEW ZEALAND LEBANON UNITED KINGDOM AUSTRALIA
KIMBERLY-CLARK VITASOY INTERNATIONAL HOLDINGS PROCTER & GAMBLE THAI ASIA PACIFIC BREWERY PROCTER & GAMBLE MARS GRUPO KATIVO ELMEX
SANITARY TOWELS SOYA DRINKS COVERGIRL COSMETICS HEINEKEN BEER GILLETTE MACH3 RAZORS DOG RESCUE PROGRAMME PROTECTO PAINTS TOOTHPASTE
MINDSHARE ISTANBUL PHD HONG KONG STARCOM TORONTO MEDIAVEST BANGKOK MEDIACOM MUMBAI MPG CHILE SANTIAGO
LEO BURNETT SYDNEY DDB HONG KONG DDB HONG KONG LEO BURNETT & ARC WORLDWIDE THAILAND BANGKOK LEO BURNETT & ARC WORLDWIDE THAILAND BANGKOK TBWA\FREDERICK SANTIAGO TRIBU DDB HEREDIA SHALMOR AVNON AMICHAY/Y&R INT. TEL AVIV
MINDSHARE ISTANBUL PHD HONG KONG STARCOM TORONTO LEO BURNETT & ARC WORLDWIDE THAILAND MEDIACOM MUMBAI MPG CHILE SANTIAGO TRIBU DDB HEREDIA SHALMOR AVNON AMICHAY/Y&R INT. TEL AVIV
TURKEY HONG KONG CANADA THAILAND INDIA CHILE COSTA RICA ISRAEL
VOLKSWAGEN TOYOTA VOLKSWAGEN SWEDEN VOLKSWAGEN SKODA AUTO POLSKA
2010 GTI PRIUS VW BLUEMOTION POLO SUPERB ESTATE
AKQA WASHINGTON AKQA WASHINGTON DDB STOCKHOLM DDB GERMANY BERLIN CHANGE INTEGRATED WARSAW
AKQA WASHINGTON OPTIMEDIA MADRID DDB STOCKHOLM DDB GERMANY BERLIN CHANGE INTEGRATED WARSAW
USA SPAIN SWEDEN GERMANY POLAND
PUMA THE NORTH FACE SYNSAM PUMA ARGENTINA CENTAURO
PUMA OUTDOOR GEAR CHEAP MONDAY GLASSES LIFT FOOTWEAR SPORTS RETAILER
DROGA5 NEW YORK OGILVY SHANGHAI WERK STOCKHOLM DDB ARGENTINA BUENOS AIRES SALLES CHEMISTRI SAO PAULO
ZENITHOPTIMEDIA INTERNATIONAL LONDON OGILVY SHANGHAI STARCOM SWEDEN STOCKHOLM DDB ARGENTINA BUENOS AIRES SALLES CHEMISTRI SAO PAULO
UNITED KINGDOM CHINA SWEDEN ARGENTINA BRAZIL
COSSETTE MEDIA TORONTO
COSSETTE MEDIA TORONTO
CANADA
MINDSHARE LONDON ZENITHOPTIMEDIA INTERNATIONAL LONDON LEO BURNETT MILAN AKQA SAN FRANCISCO EURO RSCG BRUSSELS TBWA\CHIAT\DAY LA MPG LISBON MCCANN ERICKSON LONDON
UNITED KINGDOM UNITED KINGDOM ITALY USA BELGIUM USA PORTUGAL UNITED KINGDOM
FAST MOVING CONSUMER GOODS C01/018 C01/039 C01/041 C01/050 C01/066 C01/078 C01/082 C01/099
KITA 70 INSTANT MESSAGE PACKS GOING TO GREAT LENGTHS STADIUM OF DREAMS THE SHAVE INDIA MOVEMENT PEDIGREE ADOPTION DRIVE SIX THOUSAND COLOURS BUS TICKET
CARS & AUTOMOTIVE SERVICES C02/015 C02/020 C02/022 C02/033 C02/038
REAL RACING GTI GAS PUMP VOICES THE FUN THEORY CAR RECYCLING DROP BOX ELECTRICALLY OPERATED BOOT
OPTIMEDIA MADRID
MEDIACOM WARSAW
CLOTHING, FOOTWEAR & ACCESSORIES C03/001 C03/008 C03/014 C03/019 C03/020
HARDCHORUS RED FLAG CHEAP MONDAY CLAIRVOYANT WHAT WEIGHS MORE? WEIGHT OF THE BRAZILIAN SHIRT
ZENITHOPTIMEDIA LONDON STARCOM SWEDEN STOCKHOLM
OTHER CONSUMER PRODUCTS (INCLUDING DURABLE GOODS) C04/006
TRAIN TILL YOU RED LINE
NIKE CANADA
NIKE SPARQ TRAINING EQUIPMENT
FIRST DIRECT TELEFÎNICA O2 UK ING DIRECT VISA ING VISA CAIXA GERAL DE DEPÎSITOS MASTERCARD
CURRENT BANK ACCOUNTS O2 MONEY BANK VISA CARD FREE CURRENT ACCOUNT VISA OLYMPICS SPONSORSHIP WOMEN’S BANKING SERVICES BRIT AWARDS SPONSORSHIP
MINDSHARE LONDON ZENITHOPTIMEDIA INT. LONDON OMD LOS ANGELES CARAT BRUSSELS OMD LOS ANGELES MPG LISBON UM LONDON
COSSETTE MEDIA TORONTO COSSETTE MEDIA TORONTO LEO BURNETT MILAN AKQA SAN FRANCISCO EURO RSCG BRUSSELS TBWA\CHIAT\DAY LA HAVAS SPORTS AND ENT. LISBOA/HAVAS DIGITAL MCCANN ERICKSON LONDON
T-MOBILE YELLOW PAGES
TELECOMMUNICATIONS PROVIDER BUSINESS DIRECTORY
MEDIACOM LONDON STARCOM NEW ZEALAND AUCKLAND
SAATCHI & SAATCHI LONDON SAATCHI & SAATCHI LONDON COLENSO BBDO AUCKLAND/AIM PROXIMITY AUCKLAND COLENSO BBDO AUCKLAND
UNITED KINGDOM NEW ZEALAND
LOWE SYDNEY
LOWE SYDNEY
AUSTRALIA
FORSMAN & BODENFORS GOTHENBURG OGILVY BRASIL SÃO PAULO GRABARZ & PARTNER/LUKAS LINDEMANN ROSINSKI
FORSMAN & BODENFORS GOTHENBURG OGILVY BRASIL SÃO PAULO GRABARZ & PARTNER HAMBURG
SWEDEN BRAZIL GERMANY
FINANCIAL PRODUCTS & SERVICES C05/004 C05/006 C05/009 C05/012 C05/023 C05/024 C05/025 C05/026
LIVE AND UNEDITED LOAD & GO HUMAN BILLBOARD GO BANNERS MISS PENNY GO WORLD A WOMAN’S STORY MY PRICELESS GIG
COMMERCIAL PUBLIC SERVICES C06/034 C06/040
JOSH’S BAND YELLOW CHOCOLATE
TRAVEL, ENTERTAINMENT & LEISURE C07/006
GREAT CHRISTMAS WRAPPING PAPER SWINDLE FOOTBALL FEDERATION AUSTRALIA
A-LEAGUE
RETAIL AND E-COMMERCE, INCLUDING RESTAURANTS C08/010 C08/026 C08/031
FACEBOOK SHOWROOM WHOPPER FACE FURNITURE ART
IKEA BURGER KING IKEA DEUTSCHLAND
MALMO STORE LAUNCH WHOPPER BURGER ASSEMBLY SERVICE
MEDIAEDGE:CIA STOCKHOLM
HBO STUDIO BRUSSELS
TV NETWORK RADIO STATION
PHD NEW YORK
BBDO NEW YORK MORTIERBRIGADE BRUSSELS
BBDO NEW YORK MORTIERBRIGADE BRUSSELS
USA BELGIUM
GRUPO CTT DELL INDIA
DELIVERY SERVICES IT HARDWARE MANUFACTURER
ARENA MEDIA LISBON MEDIACOM BANGALORE
FISCHER PORTUGAL LISBON FISCHER PORTUGAL LISBON
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PORTUGAL INDIA
ASSOCIATION OF COM. COMPANIES BELGIUM SONY MARKETING JAPAN SUPREME SECURITY
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FAMOUS BRUSSELS HAKUHODO KETTLE TOKYO ADVICO Y&R ZÜRICH
BELGIUM JAPAN SWITZERLAND
CYBERCRIME AWARENESS CAMPAIGN VIZEUM AMSTERDAM ROAD SAFETY AWARENESS ZIPMEDIA ZÜRICH DOG RESCUE PROGRAMME STARCOM MELBOURNE CONTRACEPTION AWARENESS FREEDOM OF PRESS AIDS FUNDRAISING PHD NEW YORK CONSCIENTIOUS CONSUMPTION AWARENESS HOMELESSNESS & HOUSING CHARITY PAY EQUALITY AWARENESS MEC DENMARK COPENHAGEN SAFE SEX AWARENESS
KONG AMSTERDAM ROD KOMMUNIKATION
KONG AMSTERDAM ROD KOMMUNIKATION STARCOM MELBOURNE OGILVY CAPE TOWN FUTURECOM INTERACTIVE ZURICH BBDO NEW YORK LEW’LARA\TBWA SÃO PAULO LEO BURNETT LONDON MEC DENMARK COPENHAGEN BBDO GERMANY DÜSSELDORF
NETHERLANDS SWITZERLAND AUSTRALIA SOUTH AFRICA SWITZERLAND USA BRAZIL UNITED KINGDOM DENMARK GERMANY
MEDIACOM DÜSSELDORF
PUBLICATIONS & MEDIA C10/019 C10/042
IMAGINE ETERNAL MOONWALK
BUSINESS PRODUCTS & SERVICES C11/008 C11/013
CTT EXPRESSO COMMITMENT DELL HEROES!
CORPORATE INFORMATION C12/002 C12/006 C12/011
VIRTUAL STRIKE THE WALL SALE SUPREME SECURITY
CHARITIES, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES C13/003 C13/009 C13/020 C13/025 C13/027 C13/039 C13/044 C13/049 C13/077 C13/079
STANISLAV SLOW DOWN PEDIGREE ADOPTION DRIVE CAN A LOLLIPOP SAVE A LIFE? NO COMMENT LOVE PROJECT EXCLUSIVE BEACH HOUSE OF CARDS EQUAL PAY FOR EQUAL WORK THE SAFER SEXHOTLINE
MONDAY 21STJUNE 2010
GOVERNMENT/MINISTRY OF JUSTICE SVV/BERATUNGSSTELLE FÜR UNFALLVERHÜTUNG MARS NATIONAL AIDS HELPLINE REPORTERS WITHOUT BORDERS STARBUCKS & (RED)™ AKATU INSTITUTE SHELTER HK UNION AIDS-HILFE DÜSSELDORF
OGILVY CAPE TOWN FUTURECOM INTERACTIVE ZURICH/WUNDERMAN BBDO NEW YORK LEW’LARA\TBWA SÃO PAULO LEO BURNETT LONDON LEO BURNETT LONDON BBDO GERMANY DÜSSELDORF
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SHORTLIST RADIO
CAT
TITLE
ADVERTISER
PRODUCT
ADVERTISING AGENCY
PRODUCTION COMPANY
COUNTRY
CADBURY’S SOUTH AFRICA I&J WRIGLEY ALIMENTOS KELLOGG’S CADBURY CADBURY CADBURY
CLORETS BREATH MINTS OMEGA 3 FISH FINGERS STARBURST SWEETS ALL BRAN CEREAL CLUSTERS CONFECTIONERY CLUSTERS CONFECTIONERY CLUSTERS CONFECTIONERY
OGILVY CAPE TOWN NET#WORK BBDO CAPE TOWN LATINWORKS AUSTIN LEO BURNETT VENEZUELA CARACAS SAATCHI & SAATCHI LONDON SAATCHI & SAATCHI LONDON SAATCHI & SAATCHI LONDON
B&S STUDIOS CAPE TOWN THE WORK ROOM CAPE TOWN AZ LOS ANGELES SONICA STUDIOS CARACAS RADIOVILLE LONDON RADIOVILLE LONDON RADIOVILLE LONDON
SOUTH AFRICA SOUTH AFRICA USA VENEZUELA UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM
HEINEKEN HEINEKEN HEINEKEN HEINEKEN
DOS EQUIS BEER DOS EQUIS BEER DOS EQUIS BEER DOS EQUIS BEER
EURO RSCG WORLDWIDE NEW YORK EURO RSCG WORLDWIDE NEW YORK EURO RSCG WORLDWIDE NEW YORK EURO RSCG WORLDWIDE NEW YORK
BERWYN EDITORIAL NEW YORK POMANN SOUND NEW YORK POMANN SOUND NEW YORK BERWYN EDITORIAL NEW YORK
USA USA USA USA
SEATTLE’S BEST COFFEE LAVAZZA
ICED LATTES DECAFFEINATED COFFEE
CREATURE SEATTLE DDB&CO. ISTANBUL
BARTRADIO SEATTLE PROFILM ISTANBUL
USA TURKEY
PROCTER & GAMBLE PROCTER & GAMBLE
BOUNTY PAPER TOWEL BOUNTY PAPER TOWEL
LAPIZ CHICAGO LEO BURNETT PUERTO RICO SAN JUAN
RAYA PRODUCCIONES BUENOS AIRES ALTAMAR MUSIC SAN JUAN
USA PUERTO RICO
FOODS A01/004 A01/009 A01/018 A01/020 A01/025 A01/026 A01/027
RAPPER URL CRY-LAUGHTER TAMPON SOCK DRAWER PUB OFFICE
ALCOHOLIC DRINKS A02/019 A02/020 A02/021 A02/022
CINCO HALLOWEEN STANDARD SIGNS
NON-ALCOHOLIC DRINKS A03/001 A03/022
OVERPROMISING GUY KEEPS YOU ASLEEP
HOUSEHOLD A04/004 A04/006
BATTLE SKA
HOME APPLIANCES, FURNISHINGS, ELECTRONICS & AUDIO VISUAL A05/001 A05/002 A05/010 A05/022 A05/023 A05/024 A05/025 A05/047 A05/048
A SALARYMAN’S LIFE LETTER FAMILY PORTRAIT BOTTOMLESS PIT GARY’S LADDER KNOWLEDGE SHELF UNIVERSE DIORAMA C’MON, WHAT’S THIS SONG? I CAN’T REMEMBER THIS TUNE
PANASONIC PANASONIC PANASONIC GOBEL INDONESIA SEARS SEARS SEARS SEARS MOTOROLA MOTOROLA
COMBINATION STEAM OVEN ECO CUTE WATER HEATER LUMIX CAMERA CRAFTSMAN TOOLS CRAFTSMAN TOOLS CRAFTSMAN TOOLS CRAFTSMAN TOOLS MOTO ID MUSIC IDENTIFICATION MOTO ID MUSIC IDENTIFICATION
DAIKO ADVERTISING OSAKA DAIKO ADVERTISING OSAKA PT PERWANAL SAATCHI & SAATCHI JAKARTA Y&R NEW YORK Y&R NEW YORK Y&R NEW YORK Y&R NEW YORK OGILVY BRASIL SÃO PAULO OGILVY BRASIL SÃO PAULO
BIG FACE OSAKA BIG FACE OSAKA SWANTEN JAKARTA SONIC UNION NEW YORK SONIC UNION NEW YORK SONIC UNION NEW YORK SONIC UNION NEW YORK SATELITE AUDIO SÃO PAULO SATELITE AUDIO SÃO PAULO
JAPAN JAPAN INDONESIA USA USA USA USA BRAZIL BRAZIL
PROCTER & GAMBLE UNILEVER
OLAY ANTI-AGING CREAM DOVE MEN+CARE
DDB OSLO OGILVY FRANCE PARIS
BÅDE OG OSLO ELEVEN SOUND WEST HOLLYWOOD/EYE PATCH NEW YORK
NORWAY FRANCE
QUEISSER PHARMA QUEISSER PHARMA NOVARTIS CONSUMER HEALTH NOVARTIS CONSUMER HEALTH NOVARTIS CONSUMER HEALTH
DOPPELHERZ TRANQUILLISERS DOPPELHERZ TRANQUILLISERS OTRIVINE NASAL SPRAY OTRIVINE NASAL SPRAY OTRIVINE NASAL SPRAY
SCHOLZ & FRIENDS HAMBURG SCHOLZ & FRIENDS HAMBURG SAATCHI & SAATCHI CAROUGE/SAATCHI & SAATCHI LONDON SAATCHI & SAATCHI CAROUGE/SAATCHI & SAATCHI LONDON SAATCHI & SAATCHI CAROUGE/SAATCHI & SAATCHI LONDON
TONSCHNEIDREI HAMBURG TONSCHNEIDREI HAMBURG JEFF WAYNE MUSIC GROUP LONDON JEFF WAYNE MUSIC GROUP LONDON JEFF WAYNE MUSIC GROUP LONDON
GERMANY GERMANY SWITZERLAND SWITZERLAND SWITZERLAND
SCHILLING OPTICS
SPECTACLE CASES
UNITAS/RNL SANTIAGO
PLATAFORMA DIGITAL SANTIAGO
CHILE
MARS PET CARE MARS PET CARE MARS PET CARE GALAXXY PET FOOD
CHUM DOG FOOD CHUM DOG FOOD CHUM DOG FOOD NATURIA DOG FOOD
CLEMENGER BBDO MELBOURNE CLEMENGER BBDO MELBOURNE CLEMENGER BBDO MELBOURNE GRABARZ & PARTNER HAMBURG
FLAGSTAFF MELBOURNE FLAGSTAFF MELBOURNE FLAGSTAFF MELBOURNE STUDIO FUNK HAMBURG
AUSTRALIA AUSTRALIA AUSTRALIA GERMANY
VEHICLE SERVICE CENTRES RENAULT SYMBOL MARK LEVINSON SOUND SYSTEM GENUINE TOYOTA PARTS GENUINE TOYOTA PARTS BRAKE-ASSIST TECHNOLOGY VW SAVEIRO VW SAVEIRO VW PASSAT ECOFUEL VW GOLF 6
MEMAC OGILVY & MATHER DUBAI LOWE GINKGO MONTEVIDEO DRAFTFCB JOHANNESBURG DRAFTFCB JOHANNESBURG DRAFTFCB JOHANNESBURG LOWE BANGKOK ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO DDB STOCKHOLM DDB GERMANY BERLIN
BKP DUBAI REC MONTEVIDEO FREQ’NCY JOHANNESBURG SONOVISION STUDIOS JOHANNESBURG SONOVISION STUDIOS JOHANNESBURG STERLING SOUND JOHANNESBURG A VOZ DO BRASIL SÃO PAULO A VOZ DO BRASIL SÃO PAULO FLICKORNA LARSSON STOCKHOLM STUDIO FUNK BERLIN
U A EMIRATES URUGUAY SOUTH AFRICA SOUTH AFRICA SOUTH AFRICA THAILAND BRAZIL BRAZIL SWEDEN GERMANY
COSMETICS & BEAUTY, TOILETRIES A06/004 A06/025
OLAY YOU’RE A MAN
PHARMACY A07/006 A07/007 A07/023 A07/024 A07/025
SPIDER TATTOO CITY STREET OFFICE PARK
CLOTHING, FOOTWEAR & ACCESSORIES A08/006
LIFEGUARD
MISCELLANEOUS A09/003 A09/004 A09/005 A09/016
CAR RIDE FETCH MAIL MAN DOG RADIO
CARS & AUTOMOTIVE SERVICES A10/003 A10/011 A10/014 A10/018 A10/019 A10/032 A10/060 A10/061 A10/069 A10/080
THE WORLD’S MOST TRUSTWORTHY RADIO AD TRUNK RECORDING EMOTIONAL SATNAV EL LOCO CREEPER TARTS STOP FRIENDS COUPLE HUMAN EMISSIONS CAR CHASE
ACDELCO RENAULT LEXUS TOYOTA TOYOTA MERCEDES-BENZ THAILAND VOLKSWAGEN VOLKSWAGEN VOLKSWAGEN SWEDEN VOLKSWAGEN
MONDAY 21STJUNE 2010
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RADIO SHORTLIST
CAT
TITLE
ADVERTISER
PRODUCT
ADVERTISING AGENCY
PRODUCTION COMPANY
COUNTRY
A10/084 A10/107 A10/108 A10/122 A10/123 A10/124 A10/125
GUNSHOT HORSE SPRINT AMSTERDAM ATHENS AMARILLO MOSKOW
BAYERISCHE MOTOREN WERKE AKTIENGESELLSCHAFT SUBARU CANADA SUBARU CANADA MERCEDES-BENZ SCHWEIZ MERCEDES-BENZ SCHWEIZ MERCEDES-BENZ SCHWEIZ MERCEDES-BENZ SCHWEIZ
BMW S1000 RR MOTORCYCLE SUBARU WRX SUBARU WRX LINGUATRONIC VOICE CONTROL LINGUATRONIC VOICE CONTROL LINGUATRONIC VOICE CONTROL LINGUATRONIC VOICE CONTROL
SERVICEPLAN MUNICH DDB CANADA/TORONTO DDB CANADA/TORONTO JUNG VON MATT/LIMMAT ZÜRICH JUNG VON MATT/LIMMAT ZÜRICH JUNG VON MATT/LIMMAT ZÜRICH JUNG VON MATT/LIMMAT ZÜRICH
TONHAUS HAMBURG PIRATE RADIO & TELEVISION TORONTO PIRATE RADIO & TELEVISION TORONTO JINGLE JUNGLE ZÜRICH JINGLE JUNGLE ZÜRICH JINGLE JUNGLE ZÜRICH JINGLE JUNGLE ZÜRICH
GERMANY CANADA CANADA SWITZERLAND SWITZERLAND SWITZERLAND SWITZERLAND
CANAC-MARQUIS HARDWARE CANAC-MARQUIS HARDWARE CANAC-MARQUIS HARDWARE QUIKTRIP GANDHI GANDHI GANDHI
RETAIL STORE RETAIL STORE RETAIL STORE FRESH DONUTS BOOKSTORES BOOKSTORES BOOKSTORES
LG2 QUÉBEC LG2 QUÉBEC LG2 QUÉBEC THE RICHARDS GROUP DALLAS OGILVY MEXICO OGILVY MEXICO OGILVY MEXICO
BOOGIE STUDIO MONTRÉAL BOOGIE STUDIO MONTRÉAL BOOGIE STUDIO MONTRÉAL CHARLIE UNIFORM TANGO DALLAS LOOKAS AUDIO MEXICO CITY LOOKAS AUDIO MEXICO CITY LOOKAS AUDIO MEXICO CITY
CANADA CANADA CANADA USA MEXICO MEXICO MEXICO
MCMINI SANDWICH LAUNCH MCMINI SANDWICH LAUNCH MCMINI SANDWICH LAUNCH MCMINI SANDWICH LAUNCH HOTEL ARENA RESTAURANT GRAND ANGUS BURGER GRAND ANGUS BURGER GRAND ANGUS BURGER
COSSETTE WEST VANCOUVER COSSETTE WEST VANCOUVER COSSETTE WEST VANCOUVER COSSETTE WEST VANCOUVER THEY AMSTERDAM DDB SYDNEY DDB SYDNEY DDB SYDNEY
GGRP VANCOUVER GGRP VANCOUVER GGRP VANCOUVER GGRP VANCOUVER STUDIO DE KEUKEN AMSTERDAM DDB SYDNEY DDB SYDNEY DDB SYDNEY
CANADA CANADA CANADA CANADA THE NETHERLANDS AUSTRALIA AUSTRALIA AUSTRALIA
UPPER CLASS UPPER CLASS UPPER CLASS AIRLINE AIRLINE TRAVEL AGENCY TRAVEL AGENCY
NET#WORK BBDO JOHANNESBURG NET#WORK BBDO JOHANNESBURG NET#WORK BBDO JOHANNESBURG TERAN\TBWA MEXICO CITY TERAN\TBWA MEXICO CITY BTS UNITED OSLO BTS UNITED OSLO
FIRST#LEFT JOHANNESBURG FIRST#LEFT JOHANNESBURG FIRST#LEFT JOHANNESBURG JARPA MEXICO CITY JARPA MEXICO CITY SAGVEIEN RESORT OSLO SAGVEIEN RESORT OSLO
SOUTH AFRICA SOUTH AFRICA SOUTH AFRICA MEXICO MEXICO NORWAY NORWAY
INTERNATIONAL MUSIC EVENT FOOTY TIPPING COMPETITION BOXING EQUIPMENT BOXING EQUIPMENT TOY MUSEUM INTERNATIONAL FILM FESTIVAL EXPERIENCE GIFT VOUCHERS BASKETBALL CLUB BASKETBALL CLUB BASKETBALL CLUB
Y&R COLOMBIA BOGOTÁ US SYDNEY JWT JOHANNESBURG JWT JOHANNESBURG LEO BURNETT ISTANBUL LATINWORKS AUSTIN DUVAL GUILLAUME BRUSSELS MCCANN ERICKSON MADRID MCCANN ERICKSON MADRID MCCANN ERICKSON MADRID
LAIKA BOGOTÁ NYLON STUDIOS SYDNEY SONOVISION STUDIOS JOHANNESBURG SONOVISION STUDIOS JOHANNESBURG MELODIKA ISTANBUL PERSONAL MUSIC MIAMI SONICVILLE BRUSSELS MEDIA SOUND MADRID MEDIA SOUND MADRID MEDIA SOUND MADRID
COLOMBIA AUSTRALIA SOUTH AFRICA SOUTH AFRICA TURKEY USA BELGIUM SPAIN SPAIN SPAIN
NEWSPAPER SATELLITE TV NETWORK AUTO MOTOR & SPORT MAGAZINE AUTO MOTOR & SPORT MAGAZINE ARTS CHANNEL ARTS CHANNEL ARTS CHANNEL KOREAN NEWS NETWORK AUDIO BOOKS
JUNIPER PARK TORONTO OGILVY JOHANNESBURG LEAGAS DELANEY HAMBURG LEAGAS DELANEY HAMBURG DDB NEW ZEALAND AUCKLAND DDB NEW ZEALAND AUCKLAND DDB NEW ZEALAND AUCKLAND CHEIL WORLDWIDE SEOUL MCCANN OSLO
CHICAGO TRIBUNE STERLING SOUND JOHANNESBURG HASTINGS AUDIO NETWORK HAMBURG HASTINGS AUDIO NETWORK HAMBURG LIQUID STUDIOS AUCKLAND LIQUID STUDIOS AUCKLAND LIQUID STUDIOS AUCKLAND LIMELIGHT MUSIC CONSULTING SEOUL VERDENS STERKESTE MANN OSLO
CANADA SOUTH AFRICA GERMANY GERMANY NEW ZEALAND NEW ZEALAND NEW ZEALAND KOREA NORWAY
HEALTH INSURANCE HEALTH INSURANCE HEALTH INSURANCE HEALTH INSURANCE HEALTH INSURANCE
MEERKATS PERTH MEERKATS PERTH MEERKATS PERTH DDB CANADA/VANCOUVER DDB CANADA/VANCOUVER
EARDRUM SYDNEY EARDRUM SYDNEY EARDRUM SYDNEY WAVE SOUND PRODUCTIONS VANCOUVER WAVE SOUND PRODUCTIONS VANCOUVER
AUSTRALIA AUSTRALIA AUSTRALIA CANADA CANADA
JOB SEARCH WEBSITE JOB SEARCH WEBSITE PAPER SHREDDERS PAPER SHREDDERS IN-OFFICE IT SUPPORT
LEO BURNETT MELBOURNE LEO BURNETT MELBOURNE PUBLICIS COMMUNICATIONS GURGAON PUBLICIS COMMUNICATIONS GURGAON TBWA\HUNT\LASCARIS JOHANNESBURG
RISK SOUND MELBOURNE RISK SOUND MELBOURNE SOUND STREAM STUDIOS NEW DELHI SOUND STREAM STUDIOS NEW DELHI PRODUCE SOUND JOHANNESBURG
AUSTRALIA AUSTRALIA INDIA INDIA SOUTH AFRICA
EHRLICH PEST CONTROL EHKINEH FREE CALL BACK SERVICE MOBILE PHONE TARIFF FULL CONTROL MOBILE SERVICE
DEVITO/VERDI NEW YORK LEO BURNETT BEIRUT BATES 141 MUMBAI MCCANN OSLO
HEADROOM DIGITAL AUDIO NEW YORK LEO BURNETT BEIRUT LINGO INDIA MUMBAI BÅDE OG OSLO
USA LEBANON INDIA NORWAY
RETAIL STORES A11/003 A11/004 A11/005 A11/011 A11/058 A11/059 A11/060
BBQ CERAMIC LIGHT BULBS AWKWARD HEALTH FILMS HIM & HER ROCKING CHAIR JACK
RESTAURANTS & FAST FOOD OUTLETS A12/009 A12/010 A12/011 A12/012 A12/014 A12/015 A12/016 A12/017
LUNCH TRY NAME TWEET PHONE-DIALLING RADIO SPOT BUSES WAITRESS VALET
MCDONALD’S MCDONALD’S MCDONALD’S MCDONALD’S AMSTERDAM VILLAGE COMPANY MCDONALD’S MCDONALD’S MCDONALD’S
TRAVEL, TRANSPORT & TOURISM A13/004 A13/005 A13/006 A13/008 A13/009 A13/028 A13/030
MOIRA BARRY NEVILLE MARIACHIS COMPADRES LOS ANGELES KNOXVILLE
VIRGIN ATLANTIC AIRLINES VIRGIN ATLANTIC AIRLINES VIRGIN ATLANTIC AIRLINES VOLARIS VOLARIS RESTPLASS RESTPLASS
ENTERTAINMENT & LEISURE A14/010 A14/011 A14/035 A14/037 A14/050 A14/056 A14/064 A14/075 A14/076 A14/077
LONE RANGER LIONS VS. KANGAROOS BANKS PHONE COMPANIES G.I. JOE PREGNANT EUPHORIC PANCHO JASEN NACHO AZOFRA CARLOS SUAREZ
CARTAGENA MUSIC FESTIVAL LUXBET EVERLAST SOUTH AFRICA EVERLAST SOUTH AFRICA ISTANBUL TOY MUSEUM CINE LAS AMERICAS BONGO ASEFA ESTUDIANTES ASEFA ESTUDIANTES ASEFA ESTUDIANTES
PUBLICATIONS & MEDIA A15/003 A15/020 A15/027 A15/028 A15/041 A15/042 A15/043 A15/044 A15/051
BEARS PIGEON NO AIR REACH FOR ME VAN GOGH POLLOCK ROTHKO THE OTHER VOICE RUNNING & READING
CHICAGO TRIBUNE DSTV MOTOR PRESSE STUTTGART MOTOR PRESSE STUTTGART SKY TELEVISION SKY TELEVISION SKY TELEVISION YTN LYDBOKFORLAGET
BANKING, INVESTMENT & INSURANCE A16/001 A16/002 A16/003 A16/016 A16/017
CHAOS SOUND OF NOTHING YOUR PASSENGER EXTENSIVE CURABLE
HBF HBF HBF PACIFIC BLUE CROSS PACIFIC BLUE CROSS
BUSINESS EQUIPMENT & SERVICES A17/012 A17/014 A17/034 A17/035 A17/039
HOLY WATER DELIVERY MAN AFTER LIFE LAWYERS JFK ROSWELL FANTASY QUEST
SEEK SEEK STEDFAST STEDFAST NETSURIT
COMMERCIAL PUBLIC SERVICES A18/023 A18/027 A18/034 A18/041
CALM HIJACK COINS NIGERIA
MONDAY 21STJUNE 2010
KOBRAND CORPORATION ALFA FROM ORASCOM VIRGIN MOBILE INDIA NETCOM GSM
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CAT
TITLE
ADVERTISER
PRODUCT
ADVERTISING AGENCY
PRODUCTION COMPANY
COUNTRY
A18/042 A18/043 A18/044 A18/045 A18/055
KOREA MAFIA SHAOLIN UFO GERMANY ‘06
NETCOM GSM COMCAST COMCAST COMCAST DIRECTV
FULL CONTROL MOBILE SERVICE CABLELATINO CABLELATINO CABLELATINO DIRECTV HD
MCCANN OSLO GRUPO GALLEGOS LONG BEACH GRUPO GALLEGOS LONG BEACH GRUPO GALLEGOS LONG BEACH LEO BURNETT COLOMBIANA BOGOTÁ
BÅDE OG OSLO AZ LOS ANGELES AZ LOS ANGELES AZ LOS ANGELES LEO STUDIO BOGOTÁ
NORWAY USA USA USA COLOMBIA
MOBILE PHONE USE FOR DRIVERS ANTI DRINK-DRIVING MESSAGE NORWEGIAN WOMEN’S SHELTER ASSOCIATION BREAST CANCER AWARENESS SPEED LIMIT AWARENESS HELPING REVERSE CLIMATE CHANGE FIRST AID COURSES HELMET USE FOR MOTORCYCLISTS HAND WASHING AWARENESS HAND WASHING AWARENESS GAMBLING HELPLINE HOMETOWN HEROES CONTEST AIDS AWARENESS AIDS AWARENESS AIDS AWARENESS
GLOBAL IDEAS BIRMINGHAM MARKETFORCE WEST PERTH TRY ADVERTISING AGENCY OSLO Y&R LIMA 303 SYDNEY BLONDE NYC NEW YORK JWT CHILE SANTIAGO DDB DM9JAYMESYFU MAKATI CITY LEO BURNETT BRUSSELS LEO BURNETT BRUSSELS KITCHEN LEO BURNETT OSLO DDB CANADA/TORONTO INDIE AMSTERDAM INDIE AMSTERDAM INDIE AMSTERDAM
GLOBAL IDEAS BIRMINGHAM SOUNDBYTE LEEDERVILLE VERDENS STERKESTE MANN OSLO VINYLO SOUND LIMA SOUNDBYTE LEEDERVILLE AUDIORUCKUS MINNEAPOLIS SONICA SANTIAGO SOUNDESIGN MAKATI CITY COBRA RADIO BREWERY BRUSSELS COBRA RADIO BREWERY BRUSSELS BÅDE OG OSLO SONG & PATTER TORONTO FC WALVISCH AMSTERDAM FC WALVISCH AMSTERDAM FC WALVISCH AMSTERDAM
UNITED KINGDOM AUSTRALIA NORWAY PERU AUSTRALIA USA CHILE THE PHILIPPINES BELGIUM BELGIUM NORWAY CANADA THE NETHERLANDS THE NETHERLANDS THE NETHERLANDS
MEMORY WALK BIRTHDAY PROGRAM BIRTHDAY PROGRAM MISSION FOR THE BLIND
MARKETEL/MCCANN ERICKSON MONTRÉAL JWT MANILA JWT MANILA BBDO GERMANY DÜSSELDORF
SONART MONTRÉAL HIT PRODUCTIONS MAKATI CITY HIT PRODUCTIONS MAKATI CITY STUDIO FUNK DÜSSELDORF
CANADA THE PHILIPPINES THE PHILIPPINES GERMANY
PROCTER & GAMBLE LAND ROVER BAJAJ ELECTRICALS DIAGEO AUSTRALIA MICIAMICI ASSOCIATION NOVARTIS CONSUMER HEALTH NOVARTIS CONSUMER HEALTH NOVARTIS CONSUMER HEALTH AIDS TASK FORCE GOOGLE TURKEY COLOMBIAN RED CROSS COLOMBIAN RED CROSS COLOMBIAN RED CROSS STUDIO BRUSSELS CLARO
BOUNTY PAPER TOWEL LAND ROVER 2010 HAND BLENDERS BUNDABERG RUM CAT ADOPTION OTRIVINE NASAL SPRAY OTRIVINE NASAL SPRAY OTRIVINE NASAL SPRAY NATIONAL AIDS DAY AWARENESS SEARCH TIPS CHARITABLE AID ORGANISATION CHARITABLE AID ORGANISATION CHARITABLE AID ORGANISATION ‘TUNE YOUR LIFE’ SERIES SATELLITE TV
LAPIZ CHICAGO Y&R MEXICO LEO BURNETT INDIA MUMBAI LEO BURNETT SYDNEY D’ADDA LORENZINI VIGORELLI BBDO MILAN SAATCHI & SAATCHI CAROUGE/SAATCHI & SAATCHI LONDON SAATCHI & SAATCHI CAROUGE/SAATCHI & SAATCHI LONDON SAATCHI & SAATCHI CAROUGE/SAATCHI & SAATCHI LONDON SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV GREY ISTANBUL LEO BURNETT COLOMBIANA BOGOTÁ LEO BURNETT COLOMBIANA BOGOTÁ LEO BURNETT COLOMBIANA BOGOTÁ MORTIERBRIGADE BRUSSELS OGILVY GUATEMALA
RAYA PRODUCCIONES BUENOS AIRES SUBSUELO AUDIO MEXICO CITY LINGO INDIA MUMBAI SOUND RESERVOIR SYDNEY ECCETERA PRODUZIONI AUDIO MILAN JEFF WAYNE MUSIC GROUP LONDON JEFF WAYNE MUSIC GROUP LONDON JEFF WAYNE MUSIC GROUP LONDON SHAPAM TEL AVIV MUZIKOTEK ISTANBUL LEO STUDIO BOGOTÁ LEO STUDIO BOGOTÁ LEO STUDIO BOGOTÁ VRT BRUSSELS 30 SEGUNDOS GUATEMALA CITY
USA MEXICO INDIA AUSTRALIA ITALY SWITZERLAND SWITZERLAND SWITZERLAND ISRAEL TURKEY COLOMBIA COLOMBIA COLOMBIA BELGIUM GUATEMALA
TOYOTA SEATTLE’S BEST COFFEE VIRGIN ATLANTIC AIRLINES VIRGIN ATLANTIC AIRLINES VIRGIN ATLANTIC AIRLINES ORF & RMS SKY TELEVISION SKY TELEVISION SKY TELEVISION PROCTER & GAMBLE PROCTER & GAMBLE PROCTER & GAMBLE PROCTER & GAMBLE PROCTER & GAMBLE SEARS SEARS SEARS SEARS SEEK NETSURIT
GENUINE TOYOTA PARTS ICED LATTES UPPER CLASS UPPER CLASS UPPER CLASS ADVERTISING ON RADIO ARTS CHANNEL ARTS CHANNEL ARTS CHANNEL GAIN LAUNDRY DETERGENT GAIN LAUNDRY DETERGENT ERA DETERGENT ERA DETERGENT GAIN LAUNDRY DETERGENT CRAFTSMAN TOOLS CRAFTMAN TOOLS CRAFTSMAN TOOLS CRAFTSMAN TOOLS JOB SEARCH WEBSITE IN-OFFICE IT SUPPORT
DRAFTFCB JOHANNESBURG CREATURE SEATTLE NET#WORK BBDO JOHANNESBURG NET#WORK BBDO JOHANNESBURG NET#WORK BBDO JOHANNESBURG JUNG VON MATT VIENNA DDB NEW ZEALAND AUCKLAND DDB NEW ZEALAND AUCKLAND DDB NEW ZEALAND AUCKLAND LEO BURNETT TORONTO LEO BURNETT TORONTO LEO BURNETT TORONTO LEO BURNETT TORONTO LEO BURNETT TORONTO Y&R NEW YORK Y&R NEW YORK Y&R NEW YORK Y&R NEW YORK LEO BURNETT MELBOURNE TBWA\HUNT\LASCARIS JOHANNESBURG
SONOVISION STUDIOS JOHANNESBURG BARTRADIO SEATTLE FIRST#LEFT JOHANNESBURG FIRST#LEFT JOHANNESBURG FIRST#LEFT JOHANNESBURG MARX PRODUCTIONS VIENNA LIQUID STUDIOS AUCKLAND LIQUID STUDIOS AUCKLAND LIQUID STUDIOS AUCKLAND EGGPLANT PRODUCTIONS TORONTO EGGPLANT PRODUCTIONS TORONTO EGGPLANT PRODUCTIONS TORONTO EGGPLANT PRODUCTIONS TORONTO EGGPLANT PRODUCTIONS TORONTO SONIC UNION NEW YORK SONIC UNION NEW YORK SONIC UNION NEW YORK SONIC UNION NEW YORK RISK SOUND MELBOURNE PRODUCE SOUND JOHANNESBURG
SOUTH AFRICA USA SOUTH AFRICA SOUTH AFRICA SOUTH AFRICA AUSTRIA NEW ZEALAND NEW ZEALAND NEW ZEALAND CANADA CANADA CANADA CANADA CANADA USA USA USA USA AUSTRALIA SOUTH AFRICA
APPEAL FOR AFRICAN VICTIMS OF CIVIL WAR RENAULT SYMBOL HOTEL ARENA RESTAURANT HAND BLENDERS NIKE+ HUMAN RACE CLIMATE CHANGE CAMPAIGN CRIMESTOPPERS ANONYMOUS CRIME REPORTING LANGUAGE SCHOOL NATIONAL AIDS DAY AWARENESS SEARCH TIPS NATURIA DOG FOOD
KOLLE REBBE HAMBURG LOWE GINKGO MONTEVIDEO THEY AMSTERDAM LEO BURNETT INDIA MUMBAI JWT INDIA MUMBAI LEO BURNETT SYDNEY ABBOTT MEAD VICKERS BBDO LONDON LEW’LARA\TBWA SÃO PAULO SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV GREY ISTANBUL GRABARZ & PARTNER HAMBURG
RSH RADIO HAMBURG REC MONTEVIDEO STUDIO DE KEUKEN AMSTERDAM LINGO INDIA MUMBAI RAVOLUTIONS STUDIO BANGALORE SOUND RESERVOIR SYDNEY 750MPH LONDON LEW’LARA\TBWA SÃO PAULO SHAPAM TEL AVIV MUZIKOTEK ISTANBUL STUDIO FUNK HAMBURG
GERMANY URUGUAY THE NETHERLANDS INDIA INDIA AUSTRALIA UNITED KINGDOM BRAZIL ISRAEL TURKEY GERMANY
PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES A20/004 A20/014 A20/016 A20/024 A20/025 A20/026 A20/042 A20/055 A20/082 A20/083 A20/085 A20/087 A20/091 A20/092 A20/093
DEATH CALLING BREATHE EMERGENCY CALL BABY LOSE YOUR LICENCE IN A FLASH TELEPHONE SECONDS HEAR COUPLE BABY WE BET YOU WON’T CALL CARL DON DIABLO GOLDEN SILVERS BELLX 1
WEST MIDLANDS CASUALTY REDUCTION SCHEME OFFICE OF ROAD SAFETY NORSK KRISESENTERFORBUND LEAGUE AGAINST CANCER OFFICE OF ROAD SAFETY GLOBAL GREEN CHILEAN RED CROSS MOTOITALIA PHILIPPINES SOCIÉTÉ WALLONE DE EAUX SOCIÉTÉ WALLONE DE EAUX THE NORWEGIAN GAMING AUTHORITY EARTH DAY CANADA DANCE4LIFE DANCE4LIFE DANCE4LIFE
FUNDRAISING & APPEALS A21/005 A21/012 A21/013 A21/024
WHEN THE SPOTLIGHT HITS JEN JEN JUN JUN DONATE
FEDERATION OF QUÉBEC’S ALZHEIMER SOCIETIES KYTHE FOUNDATION KYTHE FOUNDATION CHRISTOFFEL BLINDENMISSION DEUTSCHLAND
BEST USE OF MUSIC AND/OR SOUND DESIGN B01/009 B01/014 B01/015 B01/027 B01/035 B01/042 B01/043 B01/044 B01/047 B01/048 B01/050 B01/051 B01/052 B01/060 B01/061
BATTLE TRIBE PLEASURE OF MIXING GROCERIES HAPPY BIRDS CITY STREET OFFICE PARK SDIA PROJECT CONCERT HELICOPTER AMBULANCE OPERATION LET’S PEE IN THE CORNER MICHAEL JACKSON
BEST SCRIPTWRITING B02/012 B02/018 B02/021 B02/022 B02/023 B02/028 B02/036 B02/037 B02/038 B02/039 B02/041 B02/050 B02/051 B02/054 B02/063 B02/064 B02/065 B02/066 B02/069 B02/085
EL LOCO OVERPROMISING GUY MOIRA BARRY NEVILLE CRUISE SHIP POLLOCK ROTHKO VAN GOGH SPANISH MORNING DON’T DO LAUNDRY TOO RICH MILES BOTTOMLESS PIT GARY’S LADDER KNOWLEDGE SHELF UNIVERSE DIORAMA GOURMET ZOO CHEF FANTASY QUEST
BEST USE OF RADIO AS A MEDIUM B04/003 B04/007 B04/009 B04/012 B04/013 B04/015 B04/019 B04/026 B04/030 B04/031 B04/042
TRAFFIC NEWS TRUNK RECORDING PHONE-DIALLING RADIO SPOT PLEASURE OF MIXING RUNNING JOCKEYS EARTH FM VOICE MESSAGE DIAL SDIA PROJECT CONCERT DOG RADIO
BISCHOEFLICHES HILFSWERK MISEREOR RENAULT AMSTERDAM VILLAGE COMPANY BAJAJ ELECTRICALS NIKE WWF METROPOLITAN POLICE CULTURA INGLESA AIDS TASK FORCE GOOGLE TURKEY GALAXXY PET FOOD
MONDAY 21STJUNE 2010
38_AD:25â&#x20AC;¢01 front 20/06/10 20:59 Page38
7R ILQG RXW KRZ WKLV QXPEHU FDQ FKDQJH WKH ZD\ \RX WKLQN RI DGYHUWLVLQJ DWWHQG WKH 'UDIWIFE VHPLQDU RQ 7XHVGD\ QG -XQH # DP LQ WKH 'HEXVV\ 7KHDWUH
39
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TITLE
ADVERTISER
PRODUCT
ENTERED BY
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BISCHOEFLICHES HILFSWERK MISEREOR APN VORWERK & CO. IHDI ESTAÇÃO BEM-ESTAR MEDIA 1 SWEDISH POSTAL SERVICE INDIA ANTI-VIRUS RWE
HAITI DONATIONS INITIATIVE HERALD ON SUNDAY NEWSPAPER VORWERK VACUUM CLEANER CHARITY LODGE FOR THE HOMELESS MEDIA AGENCY POST NET PROTECTOR 2010 - INTERNET SECURITY SUITE ENERGY PROVIDER
KOLLE REBBE HAMBURG DRAFTFCB NEW ZEALAND AUCKLAND KOLLE REBBE HAMBURG SUN/MRM WORLDWIDE SÃO PAULO DEMNER MERLICEK & BERGMANN VIENNA CRISPIN PORTER + BOGUSKY EUROPE GOTHENBURG BATES 141 MUMBAI JUNG VON MATT HAMBURG
GERMANY NEW ZEALAND GERMANY BRAZIL AUSTRIA SWEDEN INDIA GERMANY
ELECTRONIC ARTS ROCK4AIDS GGRP GUIDE DOGS AUSTRALIA HAMBURG SYMPHONY ORCHESTRA STIHL VERTRIEBSZENTRALE & CO. BANG & OLUFSEN UNICEF ASICS UNILEVER BACHPAN BACHAO ANDOLAN CANON AUSTRALIA SAXSOFUNNY LEVI’S JEANS
DANTE’S INFERNO VIDEO GAME AIDS AWARENESS NGO SOUND DESIGN COMPANY SUPPORT FOR THE BLIND SYMPHONY ORCHESTRA HANDHELD LEAF BLOWERS ELECTRONIC ANNUAL REPORT CHILD SOLDIER AWARENESS ASICS SPORTSTYLE DOVE BODY LOTION ANTI-CHILD LABOUR INITIATIVE CAMERA SOUND PRODUCTION COMPANY JEANS
WIEDEN+KENNEDY PORTLAND JOE PUBLIC JOHANNESBURG GREY VANCOUVER CLEMENGER BBDO MELBOURNE GÜRTLERBACHMANN HAMBURG EURO RSCG DÜSSELDORF SERVICEPLAN MUNICH Y&R SOUTH AFRICA JOHANNESBURG AMSTERDAM WORLDWIDE OGILVY FRANKFURT MCCANN WORLDGROUP MUMBAI LEO BURNETT SYDNEY DDB BRASIL SÃO PAULO MORTIERBRIGADE BRUSSELS
USA SOUTH AFRICA CANADA AUSTRALIA GERMANY GERMANY GERMANY SOUTH AFRICA THE NETHERLANDS GERMANY INDIA AUSTRALIA BRAZIL BELGIUM
ECONETIC FUEL EFFICIENT CARS MARKETING SEMINAR INSURANCE
WUNDERMAN LONDON RAPP NEW ZEALAND AUCKLAND AIM PROXIMITY AUCKLAND
UNITED KINGDOM NEW ZEALAND NEW ZEALAND
TRUE CITY IPHONE APPLICATION EZ WEB DARPAPAYA DELIVERY WALKMAN PHONES GOLF GTI ALTERNATIVE MUSIC SHOP 13TH STREET - TV CHANNEL WOMEN’S RIGHTS AND GENDER AWARENESS B2100 MOBILE PHONE
AKQA LONDON HAKUHODO TOKYO PROXIMITY COLOMBIA BOGOTA IRIS LONDON AKQA WASHINGTON LEO BURNETT HONG KONG JUNG VON MATT HAMBURG DDB SINGAPORE FROM STOCKHOLM WITH LOVE STOCKHOLM
UNITED KINGDOM JAPAN COLOMBIA UNITED KINGDOM USA HONG KONG GERMANY SINGAPORE SWEDEN
FLAT MAILING A01/011 A01/017 A01/028 A01/031 A01/042 A01/043 A01/080 A01/092
FALLING LETTERS HOUR LONG LETTER DUST CATCHER INVASION UNDELIVERABLE LETTER MAGICAL CHRISTMAS CARDS STOLEN SIGNATURE MICROMAILING
DIMENSIONAL MAILING A02/010 A02/013 A02/016 A02/017 A02/027 A02/037 A02/056 A02/064 A02/065 A02/067 A02/100 A02/108 A02/110 A02/111
RICKROLL IN A BOX ARV PLECTRUMS CARDBOARD RECORD PLAYER SUPPORT SCENT ORCHESTRA SUBSCRIPTION STIHL AUTUMN CALENDAR 2010 AUDIO ANNUAL REPORT TOY SOLDIERS LEFT/RIGHT BLOGGER OUTREACH MAGIC MIRROR MAILING ENSLAVED CHILDREN - WOODEN FRAME PHOTO 5 IMAGINARY MUSICAL INSTRUMENTS POP UP CLOSET
DIRECT RESPONSE DIGITAL: EMAIL MARKETING A03/005 A03/008 A03/023
ECONETIC EMAIL SCROLL ALL THE WAY DOWN MISSING PICTURES
FORD OF BRITAIN NEW ZEALAND MARKETING ASSOCIATION TOWER INSURANCE
DIRECT RESPONSE DIGITAL: MOBILE MARKETING A04/004 A04/007 A04/008 A04/010 A04/016 A04/019 A04/022 A04/023 A04/026
NIKE TRUE CITY RAIL OTAKU CHAMPIONSHIP IT’S NOT A GOOD TIME TO GO OUT POCKET TV REAL RACING GTI HIDDEN SOUND CAMPAIGN LAST CALL CALL FOR HELP SHAKEDOWN
NIKE KDDI DARPAPAYA RESTAURANT SONY ERICSSON UK VOLKSWAGEN ZOO RECORDS NBC UNIVERSAL GLOBAL NETWORKS UNIFEM SAMSUNG
DIRECT RESPONSE DIGITAL: E-COMMERCE, ONLINE ADVERTISING, BRAND AWARENESS & SOCIAL MEDIA A05/004 A05/007 A05/024 A05/036 A05/040 A05/051 A05/056 A05/057 A05/063 A05/077 A05/085 A05/101 A05/112
STANISLAV VIRTUAL STRIKE BABY ELEPHANT DESIGN FOR CARE THE WORLDS FIRST SMS-MUSEUM DELIVER HOPE TO AFRICA I KILL A FRIEND.COM FOREVER YOUNG SAVE LOLA THE TURTLE IQ FONT UNBOX THE BANNER QUIQUE THE HEAD CASTING
MINISTRY OF JUSTICE ASSOCIATION OF COMMUNICATION COMPANIES BELGIUM ANTWERP ZOO DAS HUNGER PROJEKT TELE2 BISCHOEFLICHES HILFSWERK MISEREOR NBC UNIVERSAL POSTEN CUENTAGOTAS TOYOTA IKEA DIESEL GRUPO Q
CYBERCRIME AWARENESS CAMPAIGN COMPETITION CHARTER ZOO FUNDRAISING INITIATIVE CHEAPER SMS CHARITY DONATIONS TV NETWORK SWEDISH POST WATER AWARENESS ASSOCIATION IQ IKEA SALE MOWIE MOTORCYCLE HELMETS PLAYBOY MAGAZINE
KONG AMSTERDAM FAMOUS BRUSSELS BOONDOGGLE LEUVEN SERVICEPLAN MUNICH SMFB OSLO KOLLE REBBE HAMBURG BETC EURO RSCG PARIS ÅKESTAM HOLST STOCKHOLM RUIZ NICOLI LINEAS MADRID HAPPINESS BRUSSELS GRABARZ & PARTNER HAMBURG SHACKLETON MADRID GREY ARGENTINA BUENOS AIRES
THE NETHERLANDS BELGIUM BELGIUM GERMANY NORWAY GERMANY FRANCE SWEDEN SPAIN BELGIUM GERMANY SPAIN ARGENTINA
DIRECT RESPONSE DIGITAL: OTHER DIGITAL PLATFORMS TO HARNESS DIRECT MARKETING A06/002 A06/003 A06/016
THE RIGHT RESOLUTION IS ON THE WEB THE HERO LIVE RESCUE
GETTY IMAGES RADIOTJÄNST COASTGUARD NZ
WEB & MOBILE SUITE BROADCASTING TAX PAYMENT AWARENESS SEARCH & RESCUE SERVICES
RED URBAN MUNICH DRAFTFCB STOCKHOLM DDB NEW ZEALAND AUCKLAND
GERMANY SWEDEN NEW ZEALAND
MONDAY 21STJUNE 2010
40
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ADVERTISER
PRODUCT
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AMBIENT MEDIA (LARGE SCALE) A07/012
EYE IN THE SKY
KG SCIENTIFIC AUTOMATION
GPS PET TRACKING DEVICES
OGILVY SHANGHAI
CHINA
A07/019
THE WALL SALE
SONY MARKETING JAPAN
RECYCLED JEANS PROMOTION
HAKUHODO KETTLE TOKYO
JAPAN
A07/022
RELOAD
TRICOM
BROADBAND INTERNET
PAGÉS BBDO SANTO DOMINGO
DOMINICAN REPUBLIC
A07/028
ANDES TELETRANSPORTER
INBEV
BEER
DEL CAMPO/NAZCA SAATCHI & SAATCHI BUENOS AIRES
ARGENTINA
A07/029
AUDITORIUM
HEINEKEN ITALIA
BEER
JWT ITALIA MILAN
ITALY
A07/031
GET ON THE FIELD
SCC - CENTRAL DE CERVEJAS
SAGRES BEER
FISCHER PORTUGAL LISBON
PORTUGAL
A07/032
WORLD’S BIGGEST SIGNPOST
NOKIA
NAVIGATION SERVICES
FARFAR STOCKHOLM
SWEDEN
A07/042
GOODBYE CITI
VOLKSWAGEN SOUTH AFRICA
CITI GOLF
OGILVY CAPE TOWN
SOUTH AFRICA
A07/049
SINGALONG
T-MOBILE
MOBILE PHONE NETWORK
SAATCHI & SAATCHI LONDON
UNITED KINGDOM
A07/053
COUPON BILLBOARD
JAMES READY
BEER
LEO BURNETT TORONTO
CANADA
A07/054
EMPTY TABLES
LATET
FUND RAISING EVENT
SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV
ISRAEL
A07/056
FRESH STONE-AGE-MEAT
BOSCH INTERNATIONAL
REFRIGERATORS
DDB GERMANY BERLIN
GERMANY
A07/061
500-WAYS
THE ART INSTITUTE OF CHICAGO
ART INSTITUTE
ENERGY BBDO CHICAGO
USA
A07/064
HUMAN WEBSITE
UNIVERSITY OF AARHUS
UNIVERSITY
UNCLE GREY ÅRHUS
DENMARK
A07/065
SANDWICH
PEPSICO
WALKERS CRISPS
ABBOTT MEAD VICKERS BBDO LONDON
UNITED KINGDOM
A07/091
PHOTO 5
CANON AUSTRALIA
CAMERA
LEO BURNETT SYDNEY
AUSTRALIA
AMBIENT MEDIA & PRINT COLLATERAL, NON-MAIL (SMALL SCALE) A08/038
AIDS MASK
OJUS MEDICAL INSTITUTE
AIDS AWARENESS
GREY WORLDWIDE INDIA MUMBAI
INDIA
A08/040
SCENTED BANNER
NATURA
KAIAK MEN’S FRAGRANCE
ID\TBWA SÃO PAULO
BRAZIL
A08/060
WHOPPER FACE
BURGER KING
WHOPPER
OGILVY BRASIL SÃO PAULO
BRAZIL
A08/063
BABY PACIFIERS
COLOMBIAN MILITARY FORCES
OUTREACH PROGRAMME
DDB COLOMBIA BOGOTÁ
COLOMBIA
A08/072
BEER IS CURRENCY
LION NATHAN AUSTRALIA
TOOHEY’S NEW BEER
SAATCHI & SAATCHI AUSTRALIA SYDNEY
AUSTRALIA
A08/074
A LEGEND ABUSED
FRIENDS FOR EDUCATION
FRIENDS FOR EDUCATION
MCCANN WORLDGROUP MUMBAI
INDIA
A08/079
MESSAGE IN A BOTTLE
FUNDACION ALTIUS
CHILDREN’S CHARITY
LEO BURNETT IBERIA MADRID
SPAIN
DIRECT RESPONSE BROADCAST: TV, RADIO & INFOMERCIALS A09/014
IT’S NO PICNIC
CADBURY
PICNIC CHOCOLATE BAR
GEORGE PATTERSON Y&R MELBOURNE
AUSTRALIA
A09/016
REAR VIEW MIRROR CINEMA
EUROPCAR GERMANY
EUROPCAR MINIBUS SPECIAL
OGILVY FRANKFURT
GERMANY
A09/017
ELECTRICALLY OPERATED BOOT
SKODA AUTO POLSKA
SUPERB ESTATE
CHANGE INTEGRATED WARSAW
POLAND
A09/018
DRAMA QUEEN
YOUNG DIRECTOR AWARD BY CFP-E/SHOTS
YOUNG DIRECTOR AWARD
TBWA\PHS HELSINKI
FINLAND
A09/020
START THINKING SOLDIER
BRITISH ARMY/C.O.I
BRITISH ARMY RECRUITMENT
PUBLICIS LONDON
UNITED KINGDOM
A09/025
RINGTOWNS
CLARO
MOBILE NETWORK COVERAGE CAMPAIGN
OGILVY GUATEMALA
GUATEMALA
DIRECT RESPONSE PRINT OR STANDARD OUTDOOR, INCLUDING INSERTS A10/009
TAKE AWAY DERELICT
NEUNERHAUS
HOMLESS FUNDRAISING
EURO RSCG VIENNA
AUSTRIA
A10/023
COUPON BILLBOARD
JAMES READY
BEER
LEO BURNETT TORONTO
CANADA
A10/026
WAX AD
PEUGEOT
207 QUIKSILVER
LODUCCA MPM SÃO PAULO
BRAZIL
A10/035
NIGHTBUS
DE LIJN
PUBLIC TRANSPORT COMPANY
DUVAL GUILLAUME BRUSSELS
BELGIUM
LOYALTY/CONTINUITY SCHEMES B01/001
ROMANTIC POWER BLACKOUT
CENTRALSCHWEIZERISCHE KRAFTWERKE
CENTRAL SWISS POWER STATION
RUF LANZ ZÜRICH
SWITZERLAND
B01/006
STORE+ - SELLING STORIES OF HOPE
PORTUGUESE RED CROSS/SPANISH RED CROSS
STORIES OF HOPE
LEO BURNETT IBERIA
PORTUGAL
BEST LOW BUDGET CAMPAIGN B02/026
FACEBOOK SHOWROOM
IKEA
DEPARTMENT STORE
FORSMAN & BODENFORS GOTHENBURG
SWEDEN
B02/035
LEFT/RIGHT BLOGGER OUTREACH
ASICS
ASICS SPORTSTYLE
AMSTERDAM WORLDWIDE
THE NETHERLANDS
B02/043
DONATE YOUR WEBSITE
GRAACC
CHILDREN’S CANCER NGO
OGILVY BRASIL SÃO PAULO
BRAZIL
B02/060
DOYOUCHAT.COM
NEITHER WHORES NOR SUBMISSIVES
FEMINIST MOVEMENT
PUBLICIS CONSEIL PARIS
FRANCE
B02/061
WANTED
ATRÁPALO
ONLINE TRAVEL AGENCY
DOUBLEYOU BARCELONA
SPAIN
COSTA RICA
TRAFFIC & BRAND BUILDING B04/018
THE SOUNDTRACK OF A MOVIE YOU WILL NEVER SEEMINISTRY OF CULTURE OF COSTA RICA & SINABI
COSTA RICAN LITERATURE
JWT COSTA RICA SAN JOSÉ
B04/038
500-WAYS
THE ART INSTITUTE OF CHICAGO
ART INSTITUTE
ENERGY BBDO CHICAGO
USA
B04/040
GUINNESS 250
GUINNESS/DIAGEO
GUINNESS 250TH ANNIVERSARY
SAATCHI & SAATCHI LONDON
UNITED KINGDOM
B04/042
FURNITURE ART
IKEA
ASSEMBLY SERVICE
GRABARZ & PARTNER HAMBURG
GERMANY
B04/047
HARDCHORUS
PUMA
LOVE = FOOTBALL
DROGA5 NEW YORK
USA
B04/053
NOTHING SOFT GETS IN
TOYOTA MOTOR CORPORATION
4WD RANGE
SAATCHI & SAATCHI AUSTRALIA SYDNEY
AUSTRALIA
B04/057
PHOTOCHAINS
CANON AUSTRALIA
EOS DSLR CAMERA
LEO BURNETT SYDNEY
AUSTRALIA
B04/073
SMASH
K’S JAPAN
GUITAR COMPANY
HAKUHODO TOKYO
JAPAN
FAST MOVING CONSUMER GOODS C01/005
LURE THE OTAKU!
KINREI CORPORATION
SENGOKU UDON NOODLES
DENTSU TOKYO
JAPAN
C01/007
6 BEERS OF SEPARATION
LION NATHAN AUSTRALIA
TOOHEY’S EXTRA DRY BEER
BMF SYDNEY
AUSTRALIA
C01/010
ANDES TELETRANSPORTER
INBEV
BEER
DEL CAMPO/NAZCA SAATCHI & SAATCHI BUENOS AIRES
ARGENTINA
C01/016
ERISTOFF INTERNATIVE FESTIVAL
GRUPO BACARDÍ
ERISTOFF VODKA
CP PROXIMITY BARCELONA
SPAIN
SPAIN
CARS & AUTOMOTIVE SERVICES C02/015
COMPOSING YOUR LIFE
AUDI
AUDI BIRTHDAY
CP PROXIMITY BARCELONA
C02/016
REAL RACING GTI
VOLKSWAGEN
GOLF GTI
AKQA WASHINGTON
USA
C02/025
IQ FONT
TOYOTA
IQ
HAPPINESS BRUSSELS
BELGIUM
C02/033
NOTHING SOFT GETS IN
TOYOTA MOTOR CORPORATION
4WD RANGE
SAATCHI & SAATCHI AUSTRALIA SYDNEY
AUSTRALIA
MONDAY 21STJUNE 2010
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ADVERTISER
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PRODUCT
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ADOBE CREATIVE SUITE 4 CHINA COLLECTION EOS DSLR CAMERA
HAKUHODO TOKYO OGILVY & MATHER TAIWAN TAIPEI LEO BURNETT SYDNEY
JAPAN CHINESE TAIPEI AUSTRALIA
NAVIGATION SERVICES MOBILE PHONE NETWORK MOBILE PHONE NETWORK BROADBAND
FARFAR STOCKHOLM SAATCHI & SAATCHI LONDON SAATCHI & SAATCHI LONDON SPECIAL GROUP AUCKLAND
SWEDEN UNITED KINGDOM UNITED KINGDOM NEW ZEALAND
AIRLINE ALL WHITES FOOTBALL TEAM SOCCEROOS FOOTBALL TEAM ZOO CANARY ISLANDS’ TOURISM
DROGA5 AUSTRALIA SYDNEY CLEMENGER BBDO WELLINGTON LOWE SYDNEY BOONDOGGLE LEUVEN DDB ESPAÑA BARCELONA
AUSTRALIA NEW ZEALAND AUSTRALIA BELGIUM SPAIN
ZOO RECORDS DIESEL
ALTERNATIVE MUSIC SHOP MOWIE MOTORCYCLE HELMETS
LEO BURNETT HONG KONG SHACKLETON MADRID
HONG KONG SPAIN
NBC UNIVERSAL CALLE 13 - NBC UNIVERSAL GRUPO Q STUDIO BRUSSELS
TV NETWORK TV CHANNEL’S - 10TH ANNIVERSARY PLAYBOY MAGAZINE RADIO STATION
BETC EURO RSCG PARIS SHACKLETON MADRID GREY ARGENTINA BUENOS AIRES MORTIERBRIGADE BRUSSELS
FRANCE SPAIN ARGENTINA BELGIUM
BELGIAN LAWYERS ASSOCIATION KERN GETTY IMAGES
LAWYERS SERVICE PRECISION SCALES WEB & MOBILE SUITE
FAMOUS BRUSSELS WUNDERMAN LONDON RED URBAN MUNICH
BELGIUM UNITED KINGDOM GERMANY
ADVERTISING AGENCY PRIVATE SECURITY COMPANY ELECTRONIC ANNUAL REPORT GUITAR COMPANY SOUND PRODUCTION COMPANY JEANS BEER
MOTHER LONDON ADVICO Y&R ZÜRICH SERVICEPLAN MUNICH HAKUHODO TOKYO DDB BRASIL SÃO PAULO MORTIERBRIGADE BRUSSELS JWT ITALIA MILAN
UNITED KINGDOM SWITZERLAND GERMANY JAPAN BRAZIL BELGIUM ITALY
SUPPORT FOR THE BLIND ANTI-DOMESTIC VIOLENCE CAMPAIGN BROADCASTING TAX PAYMENT AWARENESS CHILD SOLDIER DONATION APPEAL COSTA RICAN LITERATURE RECRUITMENT SCHEME LITERACY PROJECT CHILDLINE CHILDREN’S CHARITY PARTICIPATION IN THE GENERAL ELECTION 2009 BRITISH ARMY RECRUITMENT ANTI-KNIFE CRIME CAMPAIGN SKIN CANCER PREVENTION WORLD WAR ONE EXHIBIT SEARCH & RESCUE SERVICES DISABILITY AWARENESS CAMPAIGN
CLEMENGER BBDO MELBOURNE OGILVY CAPE TOWN DRAFTFCB STOCKHOLM JUNG VON MATT HAMBURG JWT COSTA RICA SAN JOSÉ DDB STOCKHOLM JWT CAPE TOWN SAATCHI & SAATCHI LONDON INTERPOL+- BERLIN PUBLICIS LONDON ABBOTT MEAD VICKERS BBDO LONDON THREE DRUNK MONKEYS SYDNEY IRELAND/DAVENPORT JOHANNESBURG DDB NEW ZEALAND AUCKLAND SHACKLETON MADRID
AUSTRALIA SOUTH AFRICA SWEDEN GERMANY COSTA RICA SWEDEN SOUTH AFRICA UNITED KINGDOM GERMANY UNITED KINGDOM UNITED KINGDOM AUSTRALIA SOUTH AFRICA NEW ZEALAND SPAIN
DANTE’S INFERNO VIDEO GAME BROADCASTING TAX PAYMENT AWARENESS ZOO BEER COSTA RICAN LITERATURE NAVIGATION SERVICES ADVERTISING AWARD BROADBAND ANTI-KNIFE CRIME CAMPAIGN AIRLINE BODYWEAR MOWIE MOTORCYCLE HELMETS 4WD RANGE EOS DSLR CAMERA PLAYBOY MAGAZINE
WIEDEN+KENNEDY PORTLAND DRAFTFCB STOCKHOLM BOONDOGGLE LEUVEN DEL CAMPO/NAZCA SAATCHI & SAATCHI BUENOS AIRES JWT COSTA RICA SAN JOSÉ FARFAR STOCKHOLM DDB SYDNEY SPECIAL GROUP AUCKLAND ABBOTT MEAD VICKERS BBDO LONDON DROGA5 AUSTRALIA SYDNEY DROGA5 NEW YORK SHACKLETON MADRID SAATCHI & SAATCHI AUSTRALIA SYDNEY LEO BURNETT SYDNEY GREY ARGENTINA BUENOS AIRES
USA SWEDEN BELGIUM ARGENTINA COSTA RICA SWEDEN AUSTRALIA NEW ZEALAND UNITED KINGDOM AUSTRALIA USA SPAIN AUSTRALIA AUSTRALIA ARGENTINA
OTHER CONSUMER PRODUCTS (INCLUDING DURABLE GOODS) C03/001 C03/008 C03/020
ADOBE RECORDS SEE THE LOVE PHOTOCHAINS
ADOBE SYSTEMS INCORPORATED FRANZ CHINA COLLECTION CANON AUSTRALIA
COMMERCIAL PUBLIC SERVICES, INCL. HEALTHCARE & MEDICAL C05/018 C05/026 C05/027 C05/032
WORLD’S BIGGEST SIGNPOST JOSH’S BAND SINGALONG ORCON + IGGY POP
NOKIA T-MOBILE T-MOBILE ORCON BROADBAND
TRAVEL, ENTERTAINMENT & LEISURE C06/001 C06/009 C06/012 C06/017 C06/026
4320 LA/SYD ONE SHOT FOR GLORY SOCCEROOS 2010 FIFA WORLD CUP QUALIFIERS BABY ELEPHANT SAY NO TO WINTER BLUES
V AUSTRALIA NEW ZEALAND PROFESSIONAL FOOTBALLERS ASSOCIATION FOOTBALL FEDERATION AUSTRALIA ANTWERP ZOO PROMOTUR
RETAIL & E-COMMERCE, INCLUDING RESTAURANTS C07/011 C07/018
HIDDEN SOUND CAMPAIGN QUIQUE THE HEAD
PUBLICATIONS & MEDIA C08/010 C08/023 C08/025 C08/026
I KILL A FRIEND.COM THE 13TH STREET CUISINE CASTING ETERNAL MOONWALK
BUSINESS PRODUCTS & SERVICES C09/003 C09/005 C09/009
SANTAMATIC PRECISION WEIGHING THE RIGHT RESOLUTION IS ON THE WEB
CORPORATE IMAGE & INFORMATION C10/010 C10/018 C10/025 C10/029 C10/051 C10/053 C10/061
GIVING IS GLORIOUS SUPREME SECURITY AUDIO ANNUAL REPORT SMASH IMAGINARY MUSICAL INSTRUMENTS POP UP CLOSET AUDITORIUM
MOTHER SUPREME SECURITY BANG & OLUFSEN K’S JAPAN SAXSOFUNNY LEVI’S JEANS HEINEKEN ITALIA
CHARITIES, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES C11/009 C11/029 C11/031 C11/032 C11/041 C11/047 C11/067 C11/068 C11/069 C11/080 C11/084 C11/092 C11/094 C11/097 C11/105
SUPPORT SCENT THE CHANGING FACE THE HERO CHILD SOLDIERS THE SOUNDTRACK OF A MOVIE YOU WILL NEVER SEE THE TEAM CHALLENGE - 7500 MY FIRST BOOK PROJECT HOW U FEELIN? THE SOAP OF YOUR CHOICE START THINKING SOLDIER CHOOSE A DIFFERENT ENDING SUN SOUND GET A NEW PERSPECTIVE ON HISTORY LIVE RESCUE CAPABLE
GUIDE DOGS AUSTRALIA PROJECT CONCERN INTERNATIONAL RADIOTJÄNST OHNE RÜSTUNG LEBEN MINISTRY OF CULTURE OF COSTA RICA & SINABI SWEDISH ARMED FORCES GLOBAL LITERACY PROJECT NSPCC SPIEGEL ONLINE BRITISH ARMY/C.O.I THE METROPOLITAN POLICE THE CANCER COUNCIL DITSONG: MUSEUM OF MILITARY HISTORY COASTGUARD NZ ONCE FOUNDATION & FSC INSERTA
BEST INTEGRATED CAMPAIGN LED BY DIRECT MARKETING D01/011 D01/028 D01/029 D01/035 D01/036 D01/037 D01/066 D01/070 D01/072 D01/081 D01/085 D01/094 D01/097 D01/100 D01/101
HIGHWAY TO HELL THE HERO BABY ELEPHANT ANDES TELETRANSPORTER THE SOUNDTRACK OF A MOVIE YOU WILL NEVER SEE WORLD’S BIGGEST SIGNPOST CALL FOR ENTRIES ORCON + IGGY POP CHOOSE A DIFFERENT ENDING 4320 LA/SYD INDEX QUIQUE THE HEAD NOTHING SOFT GETS IN PHOTOCHAINS CASTING
ELECTRONIC ARTS RADIOTJÄNST ANTWERP ZOO INBEV MINISTRY OF CULTURE OF COSTA RICA & SINABI NOKIA AWARD ORCON BROADBAND THE METROPOLITAN POLICE V AUSTRALIA PUMA DIESEL TOYOTA MOTOR CORPORATION CANON AUSTRALIA GRUPO Q
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SHORTLIST PROMO & ACTIVATION
CAT
TITLE
ADVERTISER
PRODUCT
ENTERED BY
COUNTRY
EVENT AND FIELD MARKETING A01/076
ANDES TELETRANSPORTER
INBEV
BEER
DEL CAMPO/NAZCA SAATCHI & SAATCHI BUENOS AIRES
ARGENTINA
A01/079
WORLD´S FIRST FLY BANNER
EICHBORN
PUBLISHER
JUNG VON MATT HAMBURG
GERMANY
A01/080
IMAGINE
HBO
TV NETWORK
BBDO NEW YORK
USA
A01/081
AUDITORIUM
HEINEKEN ITALIA
BEER
JWT ITALIA MILAN
ITALY
A01/092
TROPHY MADE OF RUBBISH
BRASKEM
F1 TROPHY
W/ SÃO PAULO
BRAZIL
A01/123
SEE THE LOVE
FRANZ CHINA COLLECTION
CHINA COLLECTION
OGILVY & MATHER TAIWAN TAIPEI
CHINESE TAIPEI
A01/127
MELTDOWN
AICMED
ENVIRONMENTAL PRESERVATION
OGILVY & MATHER KOLKATA
INDIA
A01/141
THUMBS UP FOR INDONESIA
WWF INDONESIA
NATURE CONSERVATION PROGRAMME
HAKUHODO INDONESIA JAKARTA
INDONESIA
A01/149
GIVING MEMORY
AFAL CONTIGO
ALZHEIMER AWARENESS
CONTRAPUNTO BBDO MADRID
SPAIN
A01/152
SANDWICH
PEPSICO
WALKERS CRISPS
ABBOTT MEAD VICKERS BBDO LONDON
UNITED KINGDOM
A01/155
BIG PICTURE
STARBUCKS
COFFEEHOUSE
BBDO NEW YORK
USA
A01/157
BAR-TER NIGHT
JAMES READY
BEER
LEO BURNETT TORONTO
CANADA
A01/159
HOUSE OF CARDS EXHIBITION
SHELTER
HOMELESSNESS & HOUSING CHARITY
LEO BURNETT LONDON
UNITED KINGDOM
A01/165
STORE+ - SELLING STORIES OF HOPE
PORTUGUESE RED CROSS/SPANISH RED CROSS
RED CROSS
LEO BURNETT IBERIA
PORTUGAL
A01/166
PROJECT VIVA - THE MARATHON FOR WATER
LIDL
PROJECT VIVA
LEO BURNETT IBERIA
PORTUGAL
A01/171
FURNITURE ART
IKEA
ASSEMBLY SERVICE
GRABARZ & PARTNER HAMBURG
GERMANY
A01/177
I’M HERE
PERNOD RICARD
ABSOLUT VODKA
TBWA\CHIAT\DAY NEW YORK
USA
A01/183
LIVE RESCUE
COASTGUARD NZ
SEARCH & RESCUE SERVICES
DDB NEW ZEALAND AUCKLAND
NEW ZEALAND
A01/201
CONCERT FOR THE PEOPLE
PHILHARMONIC ORCHESTRA OF HAMBURG
ORCHESTRA
JUNG VON MATT HAMBURG
GERMANY
AMBIENT PROMOTION: SMALL SCALE A02/027
BEACH BLASTER
SCHWEPPES AUSTRALIA
COTTEE’S CORDIAL
GEORGE PATTERSON Y&R MELBOURNE
AUSTRALIA
A02/036
SUPREME SECURITY
SUPREME SECURITY
PRIVATE SECURITY COMPANY
ADVICO Y&R ZÜRICH
SWITZERLAND
A02/038
SMASH
K’S JAPAN
GUITAR COMPANY
HAKUHODO KETTLE TOKYO
JAPAN
A02/040
SUPPORT SCENT
GUIDE DOGS AUSTRALIA
SUPPORT FOR THE BLIND
CLEMENGER BBDO MELBOURNE
AUSTRALIA
A02/041
BEER GLOSS
HEINEKEN ITALIA
BEER
JWT ITALIA MILAN
ITALY
A02/046
THE WORLD’S SMALLEST BALLOON
REED MESSE WIEN
MODEL MAKERS FAIR
OGILVY & MATHER VIENNA
AUSTRIA
A02/049
BUS TICKET
ELMEX
TOOTHPASTE
SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV
ISRAEL
A02/070
FOREST FIRES
WWF
WWF
OGILVY & MATHER COLOMBIA BOGOTÁ
COLOMBIA
A02/078
$73.000 BAR TAB
BAR AURORA/BOTECO FERRAZ
BAR CHAIN
OGILVY BRASIL SÃO PAULO
BRAZIL
AMBIENT PROMOTION: LARGE SCALE A03/002
LAMP POST
MCDONALD’S
FREE COFFEE PROMOTION
COSSETTE WEST VANCOUVER
CANADA
A03/022
CUBE FILM INSTALLATION
HBO
TV NETWORK
BBDO NEW YORK
USA
A03/026
MINI CHRISTMAS BOX
BMW GROUP NETHERLANDS
MINI
UBACHSWISBRUN/JWT AMSTERDAM
THE NETHERLANDS
A03/027
WORLD’S BIGGEST SIGNPOST
NOKIA
NAVIGATION SERVICES
FARFAR STOCKHOLM
SWEDEN
A03/028
TWO WINDOWS
STOP THE TRAFFIK
CHARITABLE ORGANISATION
OGILVY AMSTERDAM
THE NETHERLANDS
A03/037
AMBULANCE/BOAT/HELICOPTER
MEXICAN RED CROSS
ANNUAL FUNDRAISING DRIVE
JWT MEXICO
MEXICO
A03/038
TAKE A LEASH, GIVE A LIFE
SPCA
ANIMAL CHARITY
Y&R MALAYSIA KUALA LUMPUR
MALAYSIA
A03/065
NON-STICK PANS
SUPOR
NON-STICK PANS
LEO BURNETT SHANGHAI
CHINA
SPONSORSHIP OR PARTNERSHIP CAMPAIGNS A04/022
MY PRICELESS GIG
MASTERCARD
MASTERCARD
MCCANN ERICKSON LONDON
UNITED KINGDOM
A04/025
KINGON DEFENSE ACADEMY
BURGER KING
BURGER KING
CRISPIN PORTER + BOGUSKY BOULDER
USA
A04/035
REPLAY
GATORADE
ENERGY DRINK
TBWA\CHIAT\DAY LA
USA
BEST USE OF MERCHANDISING/IN-STORE MARKETING, INCLUDING PROMOTIONAL PACKAGING A05/011
GOO-TOUCH ACTION
ADIDAS JAPAN
ADIDAS BASEBALL
TBWA\HAKUHODO TOKYO
JAPAN
A05/017
70 INSTANT MESSAGE PACKS
VITASOY INTERNATIONAL HOLDINGS
DRINK
DDB HONG KONG
HONG KONG
A05/020
PEEPHOLES
EXCLUSIVE BOOKS
BOOKS
OGILVY JOHANNESBURG
SOUTH AFRICA
A05/031
FRESH STONE-AGE-MEAT
BOSCH INTERNATIONAL
REFRIGERATORS
DDB GERMANY BERLIN
GERMANY
A05/038
SLEEPLESS AT PLAYGROUND
PLAYGROUND OUTDOOR EQUIPMENT STORES
OUTDOOR EQUIPMENT STORES
ÅKESTAM HOLST STOCKHOLM
SWEDEN
A05/043
WHOPPER FACE
BURGER KING
WHOPPER
OGILVY BRASIL SÃO PAULO
BRAZIL
A05/044
MESSAGE IN A BOTTLE
FUNDACION ALTIUS
CHILDREN’S CHARITY
LEO BURNETT IBERIA MADRID
SPAIN
A05/045
MUM’S CAULIFLOWER
NESTLÉ SOUTH AFRICA
ICE CREAM
JWT JOHANNESBURG
SOUTH AFRICA
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PROMO & ACTIVATION SHORTLIST CAT
TITLE
ADVERTISER
PRODUCT
ENTERED BY
43
COUNTRY
BEST NEW PRODUCT LAUNCH/RE-LAUNCH AT RETAIL A06/010
BING
MICROSOFT
SEARCH ENGINE
JWT NEW YORK
USA
A06/020
ROCKET MAN
FRUCOR
ENERGY DRINK
COLENSO BBDO AUCKLAND
NEW ZEALAND
A06/024
STORE+ - SELLING STORIES OF HOPE
PORTUGUESE RED CROSS/SPANISH RED CROSS
RED CROSS
LEO BURNETT IBERIA
PORTUGAL
BEST USE OF TV & RADIO IN A PROMOTIONAL CAMPAIGN A07/003
ADS IN THE DARK
WWF
EARTH HOUR
CLEMENGER BBDO WELLINGTON
NEW ZEALAND
A07/007
PROMO CRUZA2
PEPSICO DE ARGENTINA
PEPSI & LAY’S
PROMORED
ARGENTINA
A07/009
SIGN LANGUAGE
PROCTER & GAMBLE
WASHING LIQUID
DE LA CRUZ/OGILVY SAN JUAN
PUERTO RICO
A07/013
SINGING WEATHER GIRL
TV2
X FACTOR SINGING CONTEST
DIST CREATIVE OSLO
NORWAY
BEST USE OF PRINT OR STANDARD OUTDOOR IN A PROMOTIONAL CAMPAIGN A08/003
BE STUPID. MANIFESTO
DIESEL
CLOTHING
ANOMALY NEW YORK
USA
A08/024
MUSIC EVERYONE
RESPECT MAGAZINE
MAGAZINE
GREY HONG KONG
HONG KONG
A08/025
THE DEAL
ATRÁPALO
ONLINE TRAVEL AGENCY
DOUBLEYOU BARCELONA
SPAIN
GREY NEW YORK
USA
BEST USE OF GAMES, INCLUDING SWEEPSTAKES, CONTESTS & PRIZE DRAWS A09/018
BEYOND THE STILL
CANON
CAMERAS
BEST USE OF INTERNET/ONLINE ADVERTISING IN A PROMOTIONAL CAMPAIGN A10/002
STANISLAV
MINISTRY OF JUSTICE
CYBERCRIME AWARENESS CAMPAIGN
KONG AMSTERDAM
THE NETHERLANDS
A10/003
4320 LA/SYD
V AUSTRALIA
AIRLINE
DROGA5 AUSTRALIA SYDNEY
AUSTRALIA
A10/010
6 BEERS OF SEPARATION
LION NATHAN AUSTRALIA
TOOHEY’S EXTRA DRY BEER
BMF SYDNEY
AUSTRALIA
A10/033
DEAR STEVE JOBS
SVERIGES TELEVISION
PUBLIC TELEVISION
FORSMAN & BODENFORS GOTHENBURG
SWEDEN
A10/049
IMAGINE
HBO
TV NETWORK
BBDO NEW YORK
USA
A10/055
THE $500 CAMPAIGN
OPTICANA
EYEGLASSES
MCCANN ERICKSON TEL AVIV
ISRAEL
A10/057
SWEET REMEDY FOR BROKEN HEARTS
TNUVA
CHOCOLATE DESSERT
MCCANN ERICKSON TEL AVIV
ISRAEL
A10/065
DRIVE THE MOBILOMBO
BISCHOEFLICHES HILFSWERK MISEREOR
CHARITY ORGANISATION
KOLLE REBBE HAMBURG
GERMANY
A10/099
AUGMENTED REALITY BANNERS
BURGER KING
BURGER KING
CRISPIN PORTER + BOGUSKY BOULDER
USA
A10/101
ASYLUM 626
FRITO LAY
DORITOS
GOODBY SILVERSTEIN & PARTNERS SAN FRANCISCO
USA
A10/151
ETERNAL MOONWALK
STUDIO BRUSSELS
RADIO STATION
MORTIERBRIGADE BRUSSELS
BELGIUM
BEST USE OF OTHER DIGITAL MEDIA IN A PROMOTIONAL CAMPAIGN A11/002
REAL GOOD EXPERIMENT
BLU DOT
FURNITURE
MONO MINNEAPOLIS
USA
A11/019
CUBE FILM INSTALLATION
HBO
TV NETWORK
BBDO NEW YORK
USA
A11/023
WORLD’S BIGGEST SIGNPOST
NOKIA
NAVIGATION SERVICES
FARFAR STOCKHOLM
SWEDEN
A11/026
AR GAME PACK
ADIDAS
ADIDAS ORIGINALS
SID LEE MONTRÉAL
CANADA
A11/030
LAST CALL
NBC UNIVERSAL GLOBAL NETWORKS DEUTSCHLAND
13TH STREET - TV CHANNEL
JUNG VON MATT HAMBURG
GERMANY
A11/034
SUMMIT ON THE SUMMIT
HEWLETT-PACKARD
COMPUTER
GOODBY SILVERSTEIN & PARTNERS SAN FRANCISCO
USA
A11/036
STADIUM OF DREAMS
THAI ASIA PACIFIC BREWERY
HEINEKEN
LEO BURNETT & ARC WORLDWIDE THAILAND BANGKOK
THAILAND
A11/037
NEW BALANCE 365
NEW BALANCE
SNEAKERS
MOTHER NEW YORK
USA
A11/041
SHAKEDOWN
SAMSUNG
B2100 MOBILE PHONE
FROM STOCKHOLM WITH LOVE STOCKHOLM
SWEDEN
FAST MOVING CONSUMER GOODS B01/023
CHOCOLATOMETER
CADBURY
CHOCOLATES
DEL CAMPO/NAZCA SAATCHI & SAATCHI BUENOS AIRES
ARGENTINA
B01/024
BARE ALL
MARS CHOCOLATE AUSTRALIA
M&M’S
CLEMENGER BBDO MELBOURNE
AUSTRALIA
B01/045
SMILE ACTIVATED VENDING MACHINE
UNILEVER
ICE CREAM
SAPIENTNITRO MIAMI
USA
B01/052
RED FLAG
THE NORTH FACE
SPORTS CLOTHING
OGILVY SHANGHAI
CHINA
B01/053
ALAN
PEPSICO
WALKERS CRISPS
ABBOTT MEAD VICKERS BBDO LONDON
UNITED KINGDOM
B01/054
SANDWICH
PEPSICO
WALKERS CRISPS
ABBOTT MEAD VICKERS BBDO LONDON
UNITED KINGDOM
B01/056
MUSIC STAR
UNILEVER
DEODORANT
PONCE BUENOS AIRES
ARGENTINA
B01/061
INDEX
PUMA
BODYWEAR
DROGA5 NEW YORK
USA
ALCOHOLIC AND NON-ALCOHOLIC DRINKS B02/002
6 BEERS OF SEPARATION
LION NATHAN AUSTRALIA
TOOHEY’S EXTRA DRY BEER
BMF SYDNEY
AUSTRALIA
B02/011
ANDES TELETRASNPORTER
INBEV
BEER
DEL CAMPO/NAZCA SAATCHI & SAATCHI BUENOS AIRES
ARGENTINA
B02/012
DRY DREAMS
FOSTER’S GROUP
CARLTON DRY BEER
CLEMENGER BBDO MELBOURNE
AUSTRALIA
B02/016
BEER GLOSS
HEINEKEN ITALIA
BEER
JWT ITALIA MILAN
ITALY
B02/042
BIGGEST BEER SWAP EVER
ALKEN MAES
MAES PILS - DRINK
TBWA\BRUSSELS
BELGIUM
CARS & AUTOMOTIVE SERVICES B03/017
IQ FONT
TOYOTA
IQ
HAPPINESS BRUSSELS
BELGIUM
B03/026
NOTHING SOFT GETS IN
TOYOTA MOTOR CORPORATION
4WD RANGE
SAATCHI & SAATCHI AUSTRALIA SYDNEY
AUSTRALIA
OTHER CONSUMER PRODUCTS (INCLUDING DURABLE GOODS) B04/020
FRESH STONE-AGE-MEAT
BOSCH INTERNATIONAL
REFRIGERATORS
DDB GERMANY BERLIN
GERMANY
B04/031
PHOTO 5
CANON AUSTRALIA
CAMERA
LEO BURNETT SYDNEY
AUSTRALIA
FINANCIAL PRODUCTS & SERVICES B05/003
CRASH-LIMOUSINE
VHV HOLDING
INSURANCE
SCHOLZ & FRIENDS HAMBURG
GERMANY
B05/020
OWNER OF ITS SHIRT
BANCO HIPOTECARIO
BANK SPONSORSHIP
MADRE BUENOS AIRES
ARGENTINA
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CAT
PROMO & ACTIVATION SHORTLIST TITLE
ADVERTISER
PRODUCT
ENTERED BY
COUNTRY
NEW ZEALAND
COMMERCIAL PUBLIC SERVICES, INCL. HEALTHCARE & MEDICAL B06/007
ORCON + IGGY POP
ORCON BROADBAND
BROADBAND
SPECIAL GROUP AUCKLAND
B06/010
SANTAMATIC
BELGIAN LAWYERS ASSOCIATION
ONLINE AGREEMENTS AWARENESS
FAMOUS BRUSSELS
BELGIUM
B06/013
RELOAD
TRICOM
BROADBAND INTERNET
PAGÉS BBDO SANTO DOMINGO
DOMINICAN REPUBLIC
B06/024
VIRTUAL BOX SIMULATOR
UNITED STATES POSTAL SERVICE
FLAT RATE MAIL BOXES
AKQA WASHINGTON
USA
B06/032
FOREVER YOUNG
POSTEN
SWEDISH POST
ÅKESTAM HOLST STOCKHOLM
SWEDEN
AUSTRALIA
TRAVEL, ENTERTAINMENT & LEISURE B07/001
4320 LA/SYD
V AUSTRALIA
AIRLINE
DROGA5 AUSTRALIA SYDNEY
B07/016
BABY ELEPHANT
ZOO ANTWERP
ZOO
BOONDOGGLE LEUVEN
BELGIUM
B07/045
FAN VIDEO
MYSPACE
MYSPACE MUSIC
BBH LONDON
UNITED KINGDOM
GERMANY
RETAIL AND E-COMMERCE, INCLUDING RESTAURANTS B08/016
MOBILE INTERIOR DESIGN PLANNER
IKEA GERMANY
PS FURNITURE RANGE
OGILVY FRANKFURT
B08/025
SLEEPLESS AT PLAYGROUND
PLAYGROUND OUTDOOR EQUIPMENT STORES
OUTDOOR EQUIPMENT STORES
ÅKESTAM HOLST STOCKHOLM
SWEDEN
B08/032
$73.000 BAR TAB
BAR AURORA/BOTECO FERRAZ
BAR CHAIN
OGILVY BRASIL SÃO PAULO
BRAZIL
B08/034
GANDHI INVENTIONS
GANDHI BOOKSTORES
BOOKSTORES
OGILVY MEXICO
MEXICO
B08/036
HIDDEN SOUND CAMPAIGN
ZOO RECORDS
ALTERNATIVE MUSIC SHOP
LEO BURNETT HONG KONG
HONG KONG
B08/038
NIKEID. GENERATOR
NIKE JAPAN
FLAGSHIP STORE
BEACON COMMUNICATIONS TOKYO
JAPAN
B08/042
QUIQUE THE HEAD
DIESEL
MOWIE MOTORCYCLE HELMETS
SHACKLETON MADRID
SPAIN
SWEDEN
PUBLICATIONS & MEDIA B09/004
DEAR STEVE JOBS
SVERIGES TELEVISION
PUBLIC TELEVISION
FORSMAN & BODENFORS GOTHENBURG
B09/014
BLOW JOB
CHE MEN’S MAGAZINE
MEN’S MAGAZINE
DUVAL GUILLAUME ANTWERP
BELGIUM
B09/030
ETERNAL MOONWALK
STUDIO BRUSSELS
RADIO STATION
MORTIERBRIGADE BRUSSELS
BELGIUM
NET PROTECTOR 2010 - INTERNET SECURITY SUITE
BATES 141 MUMBAI
INDIA
BELGIUM
BUSINESS PRODUCTS & SERVICES B10/008
STOLEN SIGNATURE
INDIA ANTI-VIRUS
CORPORATE IMAGE & INFORMATION B11/009
VIRTUAL STRIKE
ASSOCIATION OF COMMUNICATION COMPANIES BELGIUM
COMPETITION CHARTER
FAMOUS BRUSSELS
B11/012
OMMWRITER
HERRAIZ SOTO
OMMWRITER
HERRAIZ SOTO BARCELONA
SPAIN
B11/020
AUDITORIUM
HEINEKEN ITALIA
BEER
JWT ITALIA MILAN
ITALY
B11/021
AUDIO ANNUAL REPORT
BANG & OLUFSEN DEUTSCHLAND
HI-FI & TV SYSTEMS
SERVICEPLAN MUNICH
GERMANY
B11/033
DRAMA QUEEN
YOUNG DIRECTOR AWARD BY CFP-E /SHOTS
YOUNG DIRECTOR AWARDS
TBWA\PHS HELSINKI
FINLAND
B11/038
COMIC SANS DESTROYER
HAPPINESS BRUSSELS
JOB APPLIANCATION
HAPPINESS BRUSSELS
BELGIUM
CANADA
CHARITIES, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES B12/003
WORD DEPOT
LITERACY FOUNDATION
LITERACY FOUNDATION
BLEUBLANCROUGE MONTRÉAL
B12/004
STANISLAV
MINISTRY OF JUSTICE
CYBERCRIME AWARENESS CAMPAIGN
KONG AMSTERDAM
THE NETHERLANDS
B12/013
LOVE CAKE PROJECT
WORLD VISION JAPAN
CHILDREN’S CHARITY
DENTSU TOKYO
JAPAN
B12/025
CHANGE FOR HAITI
UNICEF
UNICEF
JWT MADRID
SPAIN
B12/037
NO JERSEY IS WORTH A LIFE
FUBB (URUGUAYAN BASKETBALL FEDERATION)
BASKETBALL FEDERATION
NOTABLE PUBLICIDAD MONTEVIDEO
URUGUAY
B12/038
SUPPORT SCENT
GUIDE DOGS AUSTRALIA
SUPPORT FOR THE BLIND
CLEMENGER BBDO MELBOURNE
AUSTRALIA
B12/039
LOVE PROJECT CD
STARBUCKS & (RED)™
STARBUCKS & (RED)™
BBDO NEW YORK
USA
B12/044
BRUISE
GABRIELA
ANTI-SPOUSAL ABUSE MOVEMENT
DDB DM9JAYMESYFU MAKATI CITY
THE PHILIPPINES
B12/046
TWO WINDOWS
STOP THE TRAFFIK
CHARITABLE ORGANISATION
OGILVY AMSTERDAM
THE NETHERLANDS
B12/050
WHERE WILLN 100,000 CONDOMS END UP
THE STOCKHOLM COUNTY AIDS PREVENTION PROGRAMME
SAFE-SEX AWARENESS
ESTER STOCKHOLM
SWEDEN
B12/084
HOUSE OF CARDS CAMPAIGN
SHELTER
HOMELESSNESS & HOUSING CHARITY
LEO BURNETT LONDON
UNITED KINGDOM
B12/098
$73.000 BAR TAB
BAR AURORA/BOTECO FERRAZ
BAR CHAIN
OGILVY BRASIL SÃO PAULO
BRAZIL
B12/099
MESSAGE IN A BOTTLE
FUNDACION ALTIUS
CHILDREN’S CHARITY
LEO BURNETT IBERIA MADRID
SPAIN
B12/118
CAPABLE
ONCE FOUNDATION & FSC INSERTA
DISABILITY AWARENESS CAMPAIGN
SHACKLETON MADRID
SPAIN
B12/133
EARTH FM
WWF
EARTH HOUR
LEO BURNETT SYDNEY
AUSTRALIA
BEST INTEGRATED CAMPAIGN LED BY PROMOTION AND ACTIVATION C01/013
ORCON + IGGY POP
ORCON BROADBAND
BROADBAND
SPECIAL GROUP AUCKLAND
NEW ZEALAND
C01/016
6 BEERS OF SEPARATION
LION NATHAN AUSTRALIA
TOOHEY’S EXTRA DRY BEER
BMF SYDNEY
AUSTRALIA
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THE STOCKHOLM COUNTY AIDS PREVENTION PROGRAMME
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MONDAY 21STJUNE 2010
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THE GLOBAL ECONOMIC TURMOIL HAS HAD UK AGENCIES AND THEIR CLIENTS HEADING FOR SAFE HAVENS TO RIDE OUT THE STORM. DANNY EDWARDS, OF SHOTS, CONSIDERS WHAT THE EFFECT WILL BE IN CANNES
TURN the clock back 12 months and this piece would most probably have been completely negative; a string of sentences containing words such as “crisis”, “lack of budget” and “depression” (that last referring to the collective state of mind as well as the collective state of finances). As it is, a year on from being in the midst of the global economic crisis there’s a slightly more positive feeling about the UK advertising industry in some quarters. It seems almost a cliché now to blame the economy for the failings of, well, everything, but there’s no escaping the fact that it’s had a huge impact on this and most other industries across the globe. Certainly on the agency side there is a slightly more hopeful outlook than that of 12 months ago, and the general feeling, at least in that section of the industry, is one of optimism for the future if not outright celebration of the present. If we were to employ a nicely fitting, albeit trite, quotation it would be, “the night is darkest before the dawn”. That’s not to say that the UK ad scene is cracking out the Cristal and block-booking Sketch. There’s still a lot of scrabbling around in that predawn dark and the production community has what seems to be a slightly harder task on its hands than the agencies because that formerly ubiquitous word “crisis” has been replaced by another c- word: caution.
Yan Elliott, joint executive creative director at London agency WCRS, told shots this month that “caution was the vibe” for the last year and he’s not alone in that view. Not rocking the creative boat has almost become an art form as agencies look to consolidate business rather than push boundaries, with clients doing the same. “The last 12 months have been quite disappointing creatively [in the UK],” Elliott says. “Nothing seems to have broken the mould and work has felt quite conservative; a
tle money will always affect a project, working to tight budgets can be useful. “A recession such as this can be good for us,” Elliott says, “because we have to interrogate how we do things. When we ask fundamental questions, the chances are the answers will be different [and] that should lead to some new thinking and new solutions.” Kean’s response is matter of fact. “We work to briefs,” he says. “Budgetary restrictions are just another part of the brief at the moment.” The financial hardships of the recent past, rather than cur-
“A RECESSION SUCH AS THIS CAN BE GOOD FOR US” reflection of the current economic climate.” Adam Kean, executive creative director at Publicis London, is slightly more optimistic about the state of the UK industry and believes that an innate sense of industry pessimism can sometimes take hold. “There are always high points and low points in any year,” Kean explains, “and I’m old enough to know that ‘this year’ is always ‘the worst year’. It’s advertising’s nature to be down on itself.” Despite a creatively lacklustre 12 months, finances, or the lack thereof, does not seem to trouble either Elliott or Kean too much. While recognising that having comparatively lit-
tailing creative agency thinking, have inspired many to open their arms to the frugal future. But some in the production industry believe that frugality rarely means quality, and can all too often equate to safety. That new, play-it-safe outlook has hit production companies slightly harder and had a fuller effect on how they operate. “The financial crisis has had a big impact on the industry and this has exacerbated the increasing problem of clients being cautious,” says Anita Mahal, managing director of London’s Upstart Films, invoking that dreaded c-word again. “There have been some good viral films and there are occasional [television] high spots,
but in general, and particularly with mainstream TV, restricted budgets have had a negative effect. Playing it safe seems to be the rule of the day — research it to death and take fewer risks. The only truly creative thinking comes from production companies trying to produce overwritten, expensive scripts for peanuts.” Ben Gregor, a director at Knucklehead Films in London, agrees that fewer risks means less creativity. “Clients are nervous, so agencies show them something from YouTube that’s already popular and promise to recreate it,” he says. “Of course, that never works. There’re undoubtedly great scripts being written and sometimes they even get made, but mostly something else does.” The hardest-hit part of the production process, Mahal says, is the career trajectories of budding directors. Where once those on the bottom rung of the directorial ladder were given chances to prove themselves, those opportunities are becoming less prevalent in an industry unwilling to take risks. “As there is less work available, agencies are able to work with A-list directors who previously would have turned down scripts they now take on,” Mahal says. “And while agency creatives and producers may want to work with new or younger directors, particularly where budgets are smaller (plus they rightly believe they will get more enthusiasm on smaller
jobs than from established directors), the clients now get involved and refuse to take what they see as a potential risk.” Despite these problems and reservations about both the present and the future, and while it may not be an all-conquering Cannes for the Brits, the UK industry has managed to produce some innovative and interesting work this past year, a selection of which should garner metalware for their respective creators. John Lewis’s Dougal Wilson-directed ‘Always a woman’ spot from Adam & Eve London is a stand-out moment and, aptly enough, a good amount of charity work has been impressive, including BBH’s Chris Palmer-directed Barnardo’s spot, ‘Turnaround’, and RKCR/Y&R’s COI commercial ‘Breathe’, also directed by Dougal Wilson. Adam Keane rightly mentions his own agency’s digital offering, ‘iHobo’, another charity piece but this time an iPhone app, while Yan Elliott points to the continually impressive Carling work from BMB. There’s also the followup to last year’s Grand Prixwinning ‘Carousel’ for Phillips, ‘Parallel lines’, which showcases the talents of five RSA directors in one campaign. Who and whatever triumphs at this year’s festival will most certainly have had to factor in the financial discord that, while seemingly easing, still has an obvious effect on the industry’s output. I MONDAY 21ST JUNE 2010
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SUNDAY, JUNE 20TH 2010
CANNES CHANGE
TODAY’S SEMINAR PROGRAMME 10.00 LBI PRESENTS: NEWFOUND POWERS: THE PRIVATISATION OF SOCIAL ENGINEERING Chris Clarke and Lorenzo Wood present LBi’s manifesto for leadership in the post-digital world 11.00 DIRECTORY PRESENTS: STUFFED, STAMPED AND LICKED Mail may not be on the bleeding edge of media, but it’s still one of the most powerful if used inventively. Directory’s Patrick Collister explains why 12.00 ABEDESIGN PRESENTS: DESIGN IN BRIC COUNTRIES Design will be central to helping the BRIC countries — Brazil, Russia, India and China — to position themselves as competitive creative economies, says Abedesign’s Luciano Deos
13.00 WGSN PRESENTS: THE TRIUMPH OF BEAUTY What will be driving the consumer landscape in 2012? WGSN reveals the emerging consumer trends that are shaping design and product development 14.00 TEXTAPPEAL & COLUMBUS PRESENT: DIGITAL ACROSS CULTURES: SUSPERGLOBAL OR HYPERLOCAL? The instant global spread of messages is one of the most exhilarating aspects of digital. But beware: what works in Toronto may cause panic in Tokyo 15.00 TRIBAL DDB PRESENTS: THE MEEK HAVE INHERITED THE EARTH Tribal DDB’s Matt Ross examines the power of social media and where it will all end 16.00 SAPIENTNITRO PRESENTS: CUSTOMERS ARE FROM MARS, BRANDS ARE FROM VENUS SapientNitro explores ways of infiltrating consumers’ lives and peer connections — and turning insights into ‘experience journeys’ 17.00 MAINWARING CREATIVE AND INTERCULTURE PRESENT: THE HOW OF SOCIAL MEDIA Social media is transforming advertising. Alec Ross and Simon Mainwaring offer make-orbreak lessons in today’s most powerful instrument of change ALL SEMINARS ARE IN THE DEBUSSY UNLESS INDICATED
Mark Zuckerberg
Yoko Ono
Ben Stiller
Media A-list drawn to ‘festival of creativity’ CREATIVITY in an even wider spectrum than before is focusing the media world’s attention on Cannes this week. About 8,000 delegates — nearly 40% more than last year — will be able to immerse themselves in more than 50 seminars featuring legendary names from the worlds of media and entertainment. Among the stars shining in Cannes will be cutting-edge multimedia artist Yoko Ono, speaking on Friday at the annual Grey New York music seminar. Following in the footsteps of Donovan, John Legend, Tony
Bennett and Little Steven Van Zandt, she will discuss with Tim Mellors, vice-chairman and worldwide chief creative director of Grey Group, the impact of music on brands. At the Yahoo! seminar on Tuesday, under the banner Laugh, Connect And Debate, Hollywood star Ben Stiller, advertising legend Jeff Goodby and Yahoo!’s chief marketing officer Elisa Steele will explore comedy, creativity and commerce. Mark Zuckerberg, creator and CEO of Facebook — and now, at the age of 26, Cannes Lions Media Person Of The Year —
takes the seminar stage on Wednesday to reveal the impact that his social-networking phenomenon has had on advertisers and consumers worldwide. Keith Weed, newly installed chief marketing and communications officer at Unilever, will pick up the company’s award as Advertiser Of The Year and take part in The Cannes Debate on Friday. He will be probed by Sir Martin Sorrell, CEO of WPP Worldwide, on global marketing and specifically advertising and marketing priorities >>> TURN TO PAGE 5
Film Craft joins awards line-up FIFTY-seven years after its inception, the Cannes Lions International Advertising Festival is acknowledging the importance of the craft of filmmaking with the launch of a new competition category. The inaugural Film Craft award will honour and recognise the skills required for creating commercials for today’s myriad audiovisual media platforms. While the established Film Lions competition has celebrated
INSIDE
the endless evolutions in brand creativity, the new Film Craft category will emphasise the dexterity behind film production, directing, cinematography, editing, music, copywriting, sound design, special effects and animation in commercials. “This new category is going to define something new for future generations of filmmakers to measure themselves by,” says Jon Kamen, president and CEO @radical.media’s Jon Kamen
FESTIVAL NEWS P1 -5 FOCUS ON BELGIUM P7, 9 SCREENINGS P16
ADVERTISE Interested in advertising in the Lions Dailies or on lionsdailynews.com? Contact Jerry or Lisa at the sales office on level 01 of the Palais des Festivals.
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>>> TURN TO PAGE 5
AFTER last year’s ‘reset’, both for the industry and for the Cannes Festival, 2010 promises to be another year of change. We have many new initiatives, such as our two-week Creative Leaders programme which sees students arrive in Cannes after their week in Berlin to continue their studies. The Young Marketers competition kicks off, with young clients from around the world aiming to prove that without great clients, there is no great creative work. Our new Film Craft section has received nearly 1,200 entries; and, this year for the first time, we will be honouring the Independent Agency Of The Year, as well as the best piece of not-forprofit work with the Grand Prix For Good. But as ever,
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TODAY’S SEMINAR PROGRAMME 10.00 GOVIRAL PRESENTS: FROM HOLLYWOOD TO MADISON AVENUE GoViral’s Jimmy Maymann and Nokia’s Daniel Goodall set out the lessons agencies need to learn from Hollywood if they want to thrive in the new consumer reality 11.00 OGILVYONE PRESENTS: CAN YOU SELL, OR ELSE? What does salesmanship look like in the digital age? To find out, OgilvyOne launched a competition on YouTube, the winner of which will be unveiled today 12.00 ELECTRONIC ARTS (EA) PRESENTS: LEAN FORWARD: GAMING IS THE NEXT BIG THING Interactive entertainment is media’s new frontier — and EA is pioneering the way. As traditional media struggles to deliver, discover what’s going on in the dynamic world of gaming 13.00JWT PRESENTS: IDEAS PEOPLE WANT TO SPEND TIME WITH JWT’s Fernando Vega Olmos, Bob Jeffrey and Guy Murphy examine three game-changing initiatives and their impact on the industry 14.00 WUNDERMAN PRESENTS: WHERE DOES INSPIRATION COME FROM? Wunderman’s David Harris wonders whether there are common themes in sources of inspiration — and, if so, whether these can be distilled into a formula for creativity 15.00 SAWA PRESENTS (ESTEREL): THE CINEMA MEDIUM: CONNECTING TECHNOLOGY, THE AUDIENCE AND THE ADVERTISER Come and be entertained, engaged and amazed at the latest in cinema advertising technology 16.00 INITIATIVE PRESENTS: UNLOCKING THE POWER OF MOBILE Eric Bader and Sue Moseley present the findings of Initiative’s new global study into the consumer’s evolving relationship with mobile technology
Philip Thomas, Festival CEO
we won’t see the full scale of the changes until the Festival wraps up next Saturday — because it is during the awards shows and at the many seminars and workshops that we really see the way the industry is heading. The winners will point the way. The speakers will explore different futures. And the delegates will take away inspiration and knowledge that will change the way they work for ever. And as we begin the week, we can be certain of one thing at least. The world will look just a little bit different in seven days’ time.
17.00 CAMPAIGN PRESENTS: LESSONS FROM WHEN SOHO’S MAD MEN RULED THE WORLD Campaign’s panel asks what today’s high flyers can learn from the great British admen of yesteryear ALL SEMINARS ARE IN THE DEBUSSY UNLESS INDICATED
MONDAY, JUNE 21ST 2010
Festival at the interface of clients and creativity CLIENTS are attending the Cannes Festival in record numbers as the importance of creativity for brands becomes ever more important in the multiplatform world. “It’s been over the last five years or so that we have seen an explosion in the number of clients at Cannes,” said Cannes Festival CEO Philip Thomas. “This year, we will see close to 400 client companies attend the Festival, which is more than ever before. They are here for the same reason as everyone else: to see the greatest work in the world, to learn and to be inspired. It’s very positive for the industry, and all the agencies I speak to are delighted that clients are engaging in the sheer numbers they are.” Some of the biggest names in the consumer world are not only attending the Festival as observers, but are also hosting seminars and workshops to give creatives their perspective. IBM got together with EuroRSCG
Dana Anderson
4D yesterday to examine social media’s market impact. Electronic Arts, Coca-Cola, Kraft Foods, Procter & Gamble, Hewlett Packard, McDonald’s and Smirnoff are also hosting events at which they will explore how media fragmentation and digital interactivity have affected their market view. Kraft’s senior vice-president of marketing strategy and communications, Dana Anderson pointed out that, in three years, the company’s Cannes delegation had grown from five to
Keith Weed
20. Kraft’s Festival team would pass on lessons learned to colleagues, she added: “Even those who can’t come get to hear about what is a remarkable source of inspiration.” Keith Weed, chief marketing and communications officer at Unilever — the Advertiser Of The Year — said close clientcreative ties nurture “the trust required to foster the genuine strategic thinking, creativity and innovativeness that delivers both long-term brand equity and outstanding work”. I
Good idea for great charity work ONE OF the frustrations for jurors at the Cannes Festival has traditionally been that some of the most powerful and effective ads are for charities and not-for-profit organisations — and thus not eligible for a Grand Prix. That changes at this year’s Festival with the inauguration of the Grand Prix For Good. From this year onwards, the Cannes Festival will reward entries ineligible to win a Grand Prix in their sections because they are made for charities and public services. Each of the Gold winners in these categories across all entry sections
INSIDE
Bob Greenberg
will be judged by the Titanium & Integrated Jury, under the presidency of Bob Greenberg, president, chairman, CEO and global chief creative officer of R/GA. That jury will choose one piece to receive the Cannes Lions Grand Prix For Good, which will be presented during the awards ceremony on Saturday. The same ceremony will see the first presentation of another key award — that for Independent Agency Of The Year. The winner will be the independent agency that has amassed the most points across all entry sections. I
‘CURRENCY OF CREATIVITY’ STILL STRONG THE 2010 Cannes Festival has seen a very solid bounce back. Entries have grown 7% and delegates are in excess of 35% ahead of last year. Notwithstanding the economic difficulties, this should not entirely surprise us. The currency of creativity at all levels of our business has never been stronger, more relevant or more important — and where else can you get such an immersion of creative thinking and inspiration than at the Cannes Festival? It should not be forgotten that there are 600 journalists in Cannes this week, reporting to their markets back home, who sit anxiously awaiting the results. The agencies await the results, the clients await the results and, increasingly, the general public is aware of the results. It is a serious business and it is good to see that the seminars, of which there are over 50, and the workshops, of which there are over 25, are increasingly well attended. After all, it may be the south of France and there may be parties but, above all, the Cannes Festival is about business. And that means learning, inspiration and a focus on improving what we all do must be paramount this week.
Terry Savage, Festival chairman
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FILM LIONS SCREENINGS This schedule is subject to change. Grand Audi
Audi A
Estérel
CATEGORIES
SUN 20
MON 21
11:30 - 12:45 13:35 - 15:40 14:30 - 16:00
09:00 - 10:15 15:55 - 18:00 18:00 - 19:30 14:20 - 15:55
TUES 22
WED 23
THU 24
A. PRODUCT & SERVICE
A01. Savoury foods A02. Sweet foods & snacks A03. Alcoholic drinks A04. Non-alcoholic drinks A05. Household: cleaning products A06. Household: other A07. Home appliances & furnishings A08. Cosmetics & beauty A09. Toiletries A10. Pharmacy A11. Clothing, footwear & accessories A12. Miscellaneous A13. Cars A14. Other vehicles, auto products & services A15. Home electronics & audio-visual A16. Retail stores A17. Restaurants & fast food outlets A18. Travel, transport & tourism A19. Entertainment & leisure A20. Publications & media A21. Banking, investment & insurance A22. Business equipment & services A23. Commercial public services A24. Corporate image A25. Broadcast idents & sponsorships A26. Public health & safety A27. Public awareness messages A28. Fundraising & appeals
14:45 - 16:00 14:30 - 16:35 11:55 - 13:30 16:00 - 16:20 16:20 - 16:40
18:15 - 18:35 18:35 - 18:55
15:40 - 16:20 12:20 - 13:30 11:20 - 11:30
10:15 - 10:45 12:15 - 12:40 10:45 - 11:05 11:20 - 12:00 11:05 - 12:15 09:00 - 11:20
18:55 - 19:50 19:05 - 19:50
18:55 - 19:50 09:00 - 11:55 09:00 - 11:20 16:00 - 18:15 12:00 - 12:35 13:45 - 17:10 17:10 - 19:05 11:55 - 12:20 09:00 - 10:40 16:20 - 18:55 10:40 - 12:00
12:35 - 13:20 10:50 - 12:35 09:55 - 10:50
19:20 - 19:50 11:20 - 11:45 11:45 - 12:05 18:40 - 19:20 12:05 - 12:15 09:00 - 11:20 12:15 - 13:10 14:00 - 15:45 19:05 - 20:00
12:25 - 12:50 16:40 - 17:00 17:00 - 17:40 12:35 - 13:45 17:40 - 17:50 16:35 - 18:55 18:55 - 19:50 18:45 - 19:30
09:00 - 10:10
17:50 - 18:45
12:15 - 13:00 17:05 - 18:50 18:50 - 19:45
09:00 - 11:55
10:20 - 11:15 14:00 - 16:55
09:00 - 09:55 15:45 - 18:05 09:00 - 11:15 18:05 - 18:40 16:45 - 18:40 18:40 - 19:05 11:15 - 12:55 14:10 - 16:45
14:35 - 16:40 18:15 - 19:45 16:40 - 18:15 18:50 – 19:10 19:10 – 19:30 19.30 – 20.00
09:00 - 12:25 09:00 - 10:55
11:15 - 11:50 10:10 - 13:35 16:55 - 18:50 11:50 - 12:15
10:55 - 12:35 14:30 - 17:05 09:00 - 10:20
B. OTHER FILM CONTENT Entries in the B. Other Film Content categories of Film Lions are available in the Screening Lounge on Level -1.
FILM CRAFT, TITANIUM AND INTEGRATED LIONS SCREENINGS This schedule is subject to change.
Audi K Film Craft, Titanium and Integrated Lions entries are also available in the Screening Lounge on Level -1. SUN 20
MON 21
TUES 22
WED 23
THU 24
FILM CRAFT LIONS
A01. Production design A02. Direction A03. Cinematography A04. Editing A05. Copywriting A06. Best use of music A07. Sound design A08. Special effects & computer graphics A09. Animation
09:00 - 10:20 10:20 - 15:20 15:20 - 18:15 09:00 - 10:10 10:10 - 12:20 12:20 - 15:30 18:15 - 19:50 15:30 - 17:30 17:30 - 19:30
TITANIUM AND INTEGRATED LIONS
A01/001-050 A01/051-100 A01/101-200 A01/201-230 A01/231-315 A01/231-392 A01/001-050
09:00-11:25 11:25-13:55 13:55-18:25 18:25-20:00
09:00-11:30 11:30-14:00 14:00-15:35 15:35-19:35 09:00-16:35 16:35-19:00
SHORTLIST SCREENINGS - FRIDAY 25 AND SATURDAY 26 JUNE The shortlist screenings for Film, Film Craft, Titanium and Integrated Lions are held all day Friday and Saturday morning.
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BUT WHERE DOES IT COME FROM? Join David Harris, ECD Wunderman UK, to explore ‘Where does inspiration come from?’ The Debussy Theatre, Palais des Festivals Today 14:00
MONDAY, JUNE 21ST 2010