Lions Daily News Issue 2

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BUT WHERE DOES IT COME FROM? Join David Harris, ECD Wunderman UK, to explore ‘Where does inspiration come from?’ The Debussy Theatre, Palais des Festivals Today 14:00

MONDAY, JUNE 21ST 2010


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Joaquin Baca-Asay Director. Cameraman. Realist.

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D2-01+D:Lions 21/06/10 23:56 Page1

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TODAY’S SEMINAR PROGRAMME 10.00 GOVIRAL PRESENTS: FROM HOLLYWOOD TO MADISON AVENUE GoViral’s Jimmy Maymann and Nokia’s Daniel Goodall set out the lessons agencies need to learn from Hollywood if they want to thrive in the new consumer reality 11.00 OGILVYONE PRESENTS: CAN YOU SELL, OR ELSE? What does salesmanship look like in the digital age? To find out, OgilvyOne launched a competition on YouTube, the winner of which will be unveiled today 12.00 ELECTRONIC ARTS (EA) PRESENTS: LEAN FORWARD: GAMING IS THE NEXT BIG THING Interactive entertainment is media’s new frontier — and EA is pioneering the way. As traditional media struggles to deliver, discover what’s going on in the dynamic world of gaming 13.00JWT PRESENTS: IDEAS PEOPLE WANT TO SPEND TIME WITH JWT’s Fernando Vega Olmos, Bob Jeffrey and Guy Murphy examine three game-changing initiatives and their impact on the industry 14.00 WUNDERMAN PRESENTS: WHERE DOES INSPIRATION COME FROM? Wunderman’s David Harris wonders whether there are common themes in sources of inspiration — and, if so, whether these can be distilled into a formula for creativity 15.00 SAWA PRESENTS (ESTEREL): THE CINEMA MEDIUM: CONNECTING TECHNOLOGY, THE AUDIENCE AND THE ADVERTISER Come and be entertained, engaged and amazed at the latest in cinema advertising technology 16.00 INITIATIVE PRESENTS: UNLOCKING THE POWER OF MOBILE Eric Bader and Sue Moseley present the findings of Initiative’s new global study into the consumer’s evolving relationship with mobile technology 17.00 CAMPAIGN PRESENTS: LESSONS FROM WHEN SOHO’S MAD MEN RULED THE WORLD Campaign’s panel asks what today’s high flyers can learn from the great British admen of yesteryear ALL SEMINARS ARE IN THE DEBUSSY UNLESS INDICATED

MONDAY, JUNE 21ST 2010

Festival at the interface of clients and creativity CLIENTS are attending the Cannes Festival in record numbers as the importance of creativity for brands becomes ever more important in the multiplatform world. “It’s been over the last five years or so that we have seen an explosion in the number of clients at Cannes,” said Cannes Festival CEO Philip Thomas. “This year, we will see close to 400 client companies attend the Festival, which is more than ever before. They are here for the same reason as everyone else: to see the greatest work in the world, to learn and to be inspired. It’s very positive for the industry, and all the agencies I speak to are delighted that clients are engaging in the sheer numbers they are.” Some of the biggest names in the consumer world are not only attending the Festival as observers, but are also hosting seminars and workshops to give creatives their perspective. IBM got together with EuroRSCG

Dana Anderson

4D yesterday to examine social media’s market impact. Electronic Arts, Coca-Cola, Kraft Foods, Procter & Gamble, Hewlett Packard, McDonald’s and Smirnoff are also hosting events at which they will explore how media fragmentation and digital interactivity have affected their market view. Kraft’s senior vice-president of marketing strategy and communications, Dana Anderson pointed out that, in three years, the company’s Cannes delegation had grown from five to

Keith Weed

20. Kraft’s Festival team would pass on lessons learned to colleagues, she added: “Even those who can’t come get to hear about what is a remarkable source of inspiration.” Keith Weed, chief marketing and communications officer at Unilever — the Advertiser Of The Year — said close clientcreative ties nurture “the trust required to foster the genuine strategic thinking, creativity and innovativeness that delivers both long-term brand equity and outstanding work”. ■

Good idea for great charity work ONE OF the frustrations for jurors at the Cannes Festival has traditionally been that some of the most powerful and effective ads are for charities and not-for-profit organisations — and thus not eligible for a Grand Prix. That changes at this year’s Festival with the inauguration of the Grand Prix For Good. From this year onwards, the Cannes Festival will reward entries ineligible to win a Grand Prix in their sections because they are made for charities and public services. Each of the Gold winners in these categories across all entry sections

INSIDE

Bob Greenberg

will be judged by the Titanium & Integrated Jury, under the presidency of Bob Greenberg, president, chairman, CEO and global chief creative officer of R/GA. That jury will choose one piece to receive the Cannes Lions Grand Prix For Good, which will be presented during the awards ceremony on Saturday. The same ceremony will see the first presentation of another key award — that for Independent Agency Of The Year. The winner will be the independent agency that has amassed the most points across all entry sections. ■

‘CURRENCY OF CREATIVITY’ STILL STRONG THE 2010 Cannes Festival has seen a very solid bounce back. Entries have grown 7% and delegates are in excess of 35% ahead of last year. Notwithstanding the economic difficulties, this should not entirely surprise us. The currency of creativity at all levels of our business has never been stronger, more relevant or more important — and where else can you get such an immersion of creative thinking and inspiration than at the Cannes Festival? It should not be forgotten that there are 600 journalists in Cannes this week, reporting to their markets back home, who sit anxiously awaiting the results. The agencies await the results, the clients await the results and, increasingly, the general public is aware of the results. It is a serious business and it is good to see that the seminars, of which there are over 50, and the workshops, of which there are over 25, are increasingly well attended. After all, it may be the south of France and there may be parties but, above all, the Cannes Festival is about business. And that means learning, inspiration and a focus on improving what we all do must be paramount this week.

Terry Savage, Festival chairman

FESTIVAL NEWS P1-12 PR SHORTLIST P13,14 PRESS SHORTLIST P15-22 OUTDOOR SHORTLIST P24-30 MEDIA SHORTLIST P31-34 RADIO SHORTLIST P35-37 DIRECT SHORTLIST P39-41 PROMO & ACTIVATION SHORTLIST P42-44 FOCUS ON THE UK P45 PALAIS MAP P47 SCREENINGS P48


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NEWS

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Brands must hone their social skills 57th INTERNATIONAL ADVERTISING FESTIVAL 20-26 JUNE 2010 CANNES

Publisher Richard Woolley Editor in chief Julian Newby Reporters Marlene Edmunds Juliana Koranteng Gary Smith Phil Sommerich Jo Stephens Copy editor Debbie Lincoln Lionsdailynews.com Sunnie Antonia Photographers Yann Coatsaliou Michel Johner Layout design A noir, Arnaud Paikine Valerie Mersier Christian Zivojinovic T: +33 (0)1 48 06 22 22 agence@anoir.fr Systems co-ordination Prod Events Sophia Antipolis T: +33 (0)4 93 33 12 40 Cannes Lions Daily News T: Editorial 04 92 59 01 89 T: Advertising in Cannes 04 92 59 01 91 jodlin@boutiqueeditions.com T: Jerry Odlin +44 77 6886 0417 T: Lisa Ray +44 77 98 662 955 Nicki Webber +1 912 308 6967 Karen Watts +1 949 874 7161

AT YESTERDAY’s seminar, The Meek Have Inherited The Earth, Tribal DDB’s Matt Ross, head of creative, and Allan Blair, head of social media, offered their vision of the role of social media over the next decade. “Brands used to be terrified of opening themselves up to social media, because they expected a storm of negative comments,” Ross said. “But just imagine how powerful it is that there are people out there who care enough about your brand to give you free feedback, and advice about how to improve it. Brands are having to learn to listen.” These days, consumers believe that social networks are more important than television. “Families separated by geography can keep in touch more easily, and that makes people happier,” Blair said. “What we are seeing is the replacement of life-streaming with mobile so-

+ < J = N G D M L A G F 7 9 J = Q G M J = 9 < Q > G J L @ = Tribal DDB’s Matt Ross (left) and Allan Blair

cial interaction on sites like Twitter, Foursquare and Facebook. Over the next few years, these will be superceded by geo-social networks, and the inclusion of a person’s location will make possible highly refined targeting.”

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Try to think local if you’re going global

Marketing Kirsty Woolley Advertising Production Roger Hall Printer Espace Graphic, Carros o.renucci@espacegraphic.fr Green publishing The paper used by Boutique Editions is a natural, recyclable product made from wood grown in sustainable forests. The manufacturing process conforms to the environmental regulations of the country of origin Published by Boutique Editions Ltd 117 Waterloo Road London SE1 8UL T: +44 20 7902 1942 F: +44 20 3006 8796 © 2010 Cannes Lions

Textappeal’s Elliot Polak

THE POTENT mix of global reach and local targeting achieved by digital media needs to be handled with care, speakers assembled by Textappeal and Columbus under the banner Digital Across Cultures warned on Sunday. Elliot Polak, founder and CEO of Textappeal, said the concept of friendship, which has given Facebook universality, means different things to different cultures. “In Japan, it is not necessarily considered a good thing to have many friends,” he said. “It can be seen as superficial.”

Facebook’s Trevor Johnson

Trevor Johnson, Facebook’s head of planning and strategy for Europe, responded: “Facebook is not about friends but about connections.” But he admitted that there had been problems in Japan, which a local team was examining. Polak also pointed out that Coca-Cola’s ‘Open Happiness’, based on the US concept of instant gratification, had jarred with south European cultures. Coke had countered cleverly by inviting people in southern Europe to post examples online of what happiness meant to them. ■ SUNDAY 21ST JUNE 2010


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NEWS

Plan UK’s Saul Charlwood: Plan UK should be seen as a “catalyst for change”

Finland’s team of Netti Ronneberg and Henri Haka , ready to take on the challenge of a“strict”brief

Spain’s Maria Collado (left) and Daniela Lopez devised an ad for an online and print newspaper to win their way to Cannes

Plan UK’s Saul Charlwood

Denmark’s Christian Hansen (left) and Nicolas Thomsen were in confident mood

Child sponsorship the focus of Young Lions Print competition THE CLIENT for the 43 teams taking part in this year’s Young Lions Print competition is the child-centred community development agency Plan UK. Saul Charlwood, head of individual giving at the charity, explained during Sunday’s briefing that teams should aim to

encourage donors to sponsor a child, with a focus on females, under the banner “Because I’m a girl”. Plan UK, which is over 70 years old, works with 3.5 million families every year. The charity gains 70% of its income from sponsoring a child in one of the communities in

which it works, exchanging letters and photos with that child. Donors come from 21 countries, mainly in North America, Europe and parts of Asia. The charity works in 48 countries, providing schools, health centres, sanitation and clean water. The focus was on

girls because they particularly were denied schooling and health care. “An estimated 100 million children are missing because they have been killed or aborted simply because they are girls,” Charlwood said. “Girls are three times more likely to suffer from malnutrition. Each

year two million girls aged five to 15 are sold or trafficked in the sex trade.” But campaigns should avoid sentimentality and words such as “plight” and “suffering”, instead stressing that £17 a month of sponsorship could help Plan UK be “a catalyst for change”.■

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NEWS

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Ready to Kinect with the future of technology? Philip Thomas: “an unofficial snapshot of the Festival”

Blurb’s Teresa Pereira: personalised souvenir

Festival is brought to book by Blurb THE 2010 Festival is to be distilled into a book called Cannes Captured by marketing and publishing platform Blurb. Delegates are invited to submit photos, illustrations or text for use in a book of the Cannes Festival to the Blurb tent just outside the Palais. “We have been thinking for a long time that delegates are very creative people and have aspirations beyond their day jobs, and this is an opportunity to capture that creativity in a slightly different way,” said Philip Thomas, Festival CEO. Uploads from delegates will be assembled into “an unofficial snapshot of the Festival”, which will be available at the blurb.com book-

shop next month. Teresa Pereira, senior director of European market development, said Blurb’s ability to publish, market and sell books submitted to it using the company’s own software or any other format, such as InDesign, had drawn a wide range of clients. Publications had ranged from art directors’ portfolios to a book about the Honda Civic, distributed to the car-maker’s dealerships worldwide. The print-run could be as small as one copy and, for Cannes Captured, there would be the ultimate personalisation of the souvenir publication. “Delegates will be able to design the cover for their own copy of the book,” Pereira said. I

MICROSOFT is in Cannes not just to explore the theory of cutting-edge but to demonstrate it. The nine-times Festival sponsor is showcasing its new Kinect technology, which uses a 3D camera connected to Xbox for game play through body movements. “Kinect will offer a whole new set of opportunities,” said Darren Huston, Microsoft’s corporate vice-president of global consumer and online. “There is the potential to interface with consumers in their living rooms so they interact with their products.” Microsoft will announce a “very large engagement” with an advertiser using Kinect, Huston added. The company is also demonstrating Deep Zoom, which allows users to zoom in on web pages. “If you had what normally would be a banner ad, the consumer will be able to

go really deep into that,” Huston said. Research on the impact of Deep Zoom advertising will be released during the Festival. TownHall is a cloud-based social media tool that allows advertisers and consumers to interact in real time, and Microsoft will show how NASA and others have used it. Huston will present a keynote tomorrow during the Microsoft Advertising Business Conference. On Wednesday, Mich Mathews, Microsoft’s senior vice-president, central marketing group, will speak of the giant company in the unlikely role of underdog. The Microsoft Advertising Workshop on Wednesday will explore The Rise Of Rich TV, while at Microsoft Advertising Experience Centre delegates will be able to interact with technologies including Kinect, Massive, Surface and Windows Phone. I

Microsoft’s Darren Huston

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MONDAY 21ST JUNE 2010


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BRENDA McNEILLY

JAMIE BELL

RAMESH IYENGAR

JOSHUA SPANIER

GILAD KAT

BRINGING OUT THE BEST It’s decision time for the 12 juries tasked with identifying the best creative achievements of 2010. With some 24,242 entries from 90 countries before them, the jurors — culled from around the world and across the industry spectrum — can look forward to a challenging few days. So what’s the initial verdict, asks the Lions Daily

PAULINA PARRA CONTRERAS

NANDITA LAKSHMANAN

MICHAEL FROHLICH

TOM BECKMAN

FLAVIO MAINOLI

BLAKE EBEL

KONDIPARTHI VENKATA SRIDHAR

MARTIN WALTERS

NICK BELL

IRINA VASSENINA

MONDAY 21ST JUNE 2010


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NEWS

DIRECT

MEDIA

PR

PRESS

BRENDA MCNEILLY, FUSE MARKETING GROUP, CANADA: “I have seen some directmarketing [DM] packages that are fantastic. The dimensional DM and charitable categories are really strong. I particularly liked the IKEA tongue-in-cheek campaign and a campaign combating violence against women. There’s a lot of really powerful work in the charitable section.”

JOSHUA SPANIER, GOODBY, SILVERSTEIN & PARTNERS, US: “I’m looking for original ideas driven by insight and brilliant execution that deliver real business results. A lot of the entries have been first-level thinking or vague and wishywashy. In terms of quality, the good stuff has so far been few and far between. The biggest challenge for this category is what constitutes a media idea and what constitutes a creative idea. How do you separate the two — and do you really even need to?”

NANDITA LAKSHMANAN, THE PRACTICE PORTER NOVELLI, INDIA: “There has been some amazing creativity from countries like Sweden and Brazil, but it has been pretty diverse. There has been some ambiguity about where ideas originated from, but I guess that always was the case. And there needs to be more entries from PR agencies rather than from advertising agencies.”

FLAVIO MAINOLI, JWT MILAN, ITALY: “A lot of beautiful work has been submitted, but there isn’t one in particular that has impressed me. I’ve not seen the Grand Prix winner yet, but that’s not surprising as it’s still very early days. Press advertising, however, is under pressure to improve now that it’s considered old media. If it is to regain the status it once had, we need more eye-catching work.”

JAMIE BELL, CMW LONDON, UK: “There are at least 10 or 15 pieces of work that we all said we wished we had done. The things that are going to win will be really special. It proves that direct marketing is changing very quickly. A lot of the other jurors are going to jealous of the work that comes out of Direct this year.” RAMESH IYENGAR, SELECT DIRECT MARKETING COMUNICATIONS, INDIA: “We got rid of a lot of rubbish and what is left is really good. This proves what I was saying two or three years ago, that we in direct are the original purveyors of oneto-one. We know how to use all media and get close to the consumer. But DM is changing and there is an increasing use of targeted media, such as blogs and social networking.”

GILAD KAT, MEDIACOM, ISRAEL: “Media has transformed in the last two to three years. It’s not just a dumb pipe that takes a message and sends it out, but rather one that creates an experience. Out of the more than 2,000 entries, we’ve seen some poor stuff. But at the end of the day, when I sit and look at the list I’ve made, at least 10%-15% is real breakthrough stuff.” PAULINA PARRA CONTRERAS, INITIATIVE, COLOMBIA: “I’m looking for simple ideas that connect with people and that are innovative and passionate. I think you have to have the passion or you don’t connect. It’s a challenge. In terms of what I’m seeing, it’s clear that what comes from Asia and works in Asia is likely to be very different from what comes from Latin America and works in Latin America.”

MICHAEL FROHLICH, RESONATE, BELL POTTINGER, UK: “There are some clear winners, even at this stage, and the level of creativity is really high. But there is a lack of understanding about PR, because so many entries are from ad agencies. Many entries are not about sustainable conversations and behaviour change. That said, there are some great examples of PR.”

BLAKE EBEL, EURORSCG CHICAGO, US: “I’ve been a judge on other shows, but when you come to the Cannes Lions, you’re seeing the very best. It’s great that the number of entries is up from last year. And for me to be exposed to such a variety of work is a challenge, because print media is still a very powerful tool.”

TOM BECKMAN, PRIME PR, SWEDEN: “There are some good entries in most categories. In the last decade, Sweden was the digital country, but now it is the PR country — and I think this edition of the PR Lions will support that suggestion. We seem to have a lot of good entries from everywhere that starts with an S: Sydney, Spain, Sweden...”

KONDIPARTHI VENKATA SRIDHAR (POPS), LEO BURNETT, INDIA: “The first round is always both painful and rewarding. You can spend an hour and a half not seeing anything good. Then you have a coffee break, come back and see three great works in a row. I’ve noticed an increasing use of illustration and craft. But even though the execution of ideas is good, I am finding there are fewer insights in the campaigns.”

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PROMO & ACTIVATION MARTIN WALTERS, LEO BURNETT AND ARC WORLDWIDE, AUSTRALIA: “The overall standard has been pretty good and, among the shortlisted work, there are a few genuinely original pieces. There is also some evidence that creatives in the Promo category are tracking changing consumer habits. We have seen several campaigns where it’s clear there is an awareness of the need to approach the target group in new ways.” NICK BELL, DDB LONDON, UNITED KINGDOM: “It’s being a fairly typical juror experience, in that you see a lot of work at the beginning that makes you wonder why they bothered to enter it. Then eventually you start to see the real diamonds coming through. At the end of the day, it’s the work that genuinely delights us and makes us smile that ends up on the shortlist.” IRINA VASSENINA, PROGRESSION GROUP, RUSSIA: “It’s exciting being part of a category where the number of entries has grown by 43% over the last year. I’ve seen a few campaigns that have real passion and impressive levels of integration. Clearly, this is a category that is evolving rapidly due to digital technology. We’ve seen some good examples of tight, relevant integration across multiple platforms.”

MONDAY 21ST JUNE 2010


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Media jury looks for insight, immersion and brand building THE MEDIA jury is focusing on three elements — strong insights that are human and simple, an immersive brand experience and effective brand-building results — according to jury president, Laura Desmond. The Starcom MediaVest Group CEO added that the recession appears to have created “an inflection point”. “Traditional categories such as TV, Cinema and Outdoor are relatively stable,” she said. “On

Direct jury president Pablo Alzugaray: “Everything is now Direct”

DIRECT CONTROL OF THE FUTURE? DRAMATIC changes in the way Direct is viewed could transform the structure of the Lions, according to the category’s jury president, Pablo Alzugaray. “Everything is now Direct,” said the CEO of Shackleton. “Direct is dialogue, it is interaction — and these things are in the DNA of everything that is advertising today. I think that, in future, we will probably have to rearrange the categories and just have two big sections in the Festival. There would be one section for Cases, depending on which disciplines were involved. The other section would be Pieces, where individual pieces of work would compete against each other: microsite against microsite, 20-second spot against 20-second spot. That, I think, could be the future for the Cannes Festival.” Alzugaray said he was pleased with the standard of the shortlist after some severe weeding out, and was particularly impressed by the mobiles and apps sections. MONDAY 21ST JUNE 2010

the other hand, there is a significant increase in integrated media and all the digital categories.” Desmond observed that the recession has forced strategists to stretch their dollars further and use all channels to re-invent their ideas and make them work harder. Another trend, she added, is that clients and agencies are increasingly seeing the power of measurement enabled by digital media. I

Media jury president Laura Desmond: “significant increase in integrated media”

‘Health check’ helps PR diagnose the best CONTENDERS for PR Lions have undergone a “health check” and most have passed with flying colours, according to jury president Paul Taaffe, global chairman and CEO of Hill & Knowlton. “The health check had four very clear requirements that every entry was graded against: strategy, creativity, execution and results,” he said. “The jury was fairly tough about ensuring that all four were connected. Some entries had great results but the creativity wasn’t obvious; others had instantly understandable creativity but

the results weren’t there.” Another yardstick was “looking for something that engaged people and created a conversation or a response that effectively touched people. ”Taaffe’s initial verdict was that the PR entries were “very strong”. He added: “Creativity has not been the issue — it has been why that creativity was the most appropriate strategy.” There was also a clear geographic trend: “It is obvious that Sweden, Brazil and Spain are very creative, with a lot of entries from those areas.” I

PR jury president Paul Taaffe: “looking for something that engaged “

Digital opens up the conversation for Promo PROMO & Activation jury president Tina Manikas, global retail and promotions officer at Draftfcb, believes that this year’s entries show how the category is changing radically in response to technological innovation. “It’s been really exciting,” she said. “You have things that are inspiring and things that are not so fresh. But I think that speaks to the fact that information is so out there that, when something new comes along, people do it much more quickly than in the past.”

She added: “The Promo & Activation category has made an incredible leap in the past few years, perhaps more than any other award category. Now more than ever, marketers can engage with their consumers on a minute-by-minute basis via channels such as digital, mobile and the retail environments.” The Promo & Activation category is one that offers special challenges in terms of definition, Manikas said: “Every year, we try to ensure that each juror is interpreting from the same page.”I

Promo & Activation jury president Tina Manikas: “information is so out there”


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SAWA looks at how new-tech enhances cinema experience THE SCREEN Advertising World Association (SAWA) holds its annual seminar today at 15.00 in the Esterel. Every year, the event showcases cutting-edge technological innovations in cinema advertising. This year, several new developments in sound are being demonstrated, including Dolby Surround 7.1 and a sneak preview of the future of sound. “Technology is making the cin-

SAWA’s Cheryl Wannell

ema advertising experience ever more entertaining, engaging and dynamic,” said Cheryl Wannell, general manager of SAWA. “As a result, the audience is more involved and is clearly enjoying these changes.” The seminar, entitled The Cinema Medium — Connecting Technology, The Audiences And The Advertiser, features representatives from Dolby, Christie, Bug Norway, Neo Lab Norway, Tangibal UK, Skycube.tv Uruguay, Indigo and Screenvision Portugal, Geneva Films Canada and CineDavis Germany. Alongside the Dolby demonstration, the audience will be able to experience commercials where the sound creates an extra dimension, new interactive adverts that reach beyond the cinema screen, the latest 3D clips and 3D TVs for cinema foyers. I

Wunderman’s David Harris: “catching a moonbeam in a jar”

Harris rethinks the origin of the idea AUTISM and schizophrenia are not subjects normally associated with international advertising, but David Harris, Wunderman’s executive creative director, hopes to explain why the creative communities should view them sympathetically. Speaking at this afternoon’s seminar Where Does Inspiration Come From? (14.00; Debussy), Harris is eager to trigger a discussion about the props that form the core of advertis-

ing creativity: the ideas. “We should look at where our ideas come from,” he said. “You are always reading about ideas, but there is nothing out there that talks about them in creativity. Yet they are the most valuable things that the advertising industry sells. The one way we make our money is from our ideas.” Harris has been intrigued about how those ideas originate, and their importance in society’s

development. He admitted that the answers could be as elusive as “catching a moonbeam in a jar”. During research, however, cognitive psychologists told him that creativity has much in common with schizophrenia and autism, whose sufferers have been known to pull off some awe-inspiring creative works. “I really believe this requires examination and I want to start the debate, because we should be giving more value to the thing that is most valuable to us,” he added. To continue the debate after the seminar, Harris has launched a website called Inspiration Strikes. I

MONDAY 21ST JUNE 2010


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NEWS

Why you should give your time to JWT’s ideas

JWT’s Fernando Vega Olmos

JWT’s Bob Jeffrey

JWT’s Guy Murphy

GLOBAL agency network JWT continues its mission to celebrate creative ideas with today’s seminar, Ideas People Want To Spend Time With. Hosted by Fernando Vega Olmos, JWT’s creative chairman

of continental Europe and Latam, the session draws on the vast international experience embodied in JWT’s 200 offices in 90 countries. Vega Olmos will be interviewing Bob Jeffrey, CEO and chairman of JWT Worldwide, and Guy Murphy, JWT’s worldwide planning director. The discussion will focus on the insights gained from JWT’s philosophy of innovation, creativity and communication. Jeffrey said the session, which will examine three pioneering initiatives and their impact on the industry, “will celebrate knowledge and creativity, which are the foundation for what we do”. He added that the seminar also gives JWT the opportunity to demonstrate its work, attract the attention of the industry’s young delegates and future leaders, and meet clients. “Based on what we achieved last year, I think we will definitely be creating a buzz and get people talking about us,” Jeffrey added. “Because of its global audience and because it cuts across creatives, clients and media, the Cannes Festival is a very good platform for us.” I

Is gaming the next big thing? ADVERTISING could be a big winner in gaming, according to Electronic Arts (EA), which aims to prove the point by hosting a seminar today. As Hollywood directors and studios bring high-end production values to the sector and gaming migrates to ever more platforms, interactive entertainment becomes an increasingly potent communications channel, according to EA. A panel including Patrick Fourniol, marketing communications director of Renault, Elizabeth Harz, EA’s senior vice-president of global meMONDAY 21ST JUNE 2010

dia, and Jon Rosenblatt, EA Sports’ vice-president, will examine how advertising is joining the game-play. Among the topics to be tackled under the title Lean Forward: Gaming Is The Next Big Thing are the surprisingly wide demographic encompassed by gaming, multiplatform interconnection embracing consoles, PCs, mobiles and online, and gaming’s impact on behaviour. The speakers will examine how brands are already beginning to insert themselves into the gaming arena. I

Pitch perfect: Todd Herman (left), Lee Abbas, OgilvyOne’s Mat Zucker, Eric Polins and OgilvyOne’s Rory Sutherland

OgilvyOne seminar stages battle to find the World’s Greatest Salesperson THE THREE finalists of the World’s Greatest Salesperson competition launched by OgilvyOne Worldwide, which attracted 230 entries from 12 countries, will be pitching today for the big prize. The winner will get a threemonth placement with OgilvyOne — and all three contestants have already won the trip to Cannes. “We have been blown away by the creativity, enthusiasm and digital savvy that we have encountered in the process of choosing the finalists,” said Mat Zucker, the originator of the contest and executive creative director of OgilvyOne Worldwide. “Only be-

ing able to pick three finalists from such an impressive field was incredibly challenging, but ultimately what impressed us most about the finalists was their grasp of the changing nature of sales.” OgilvyOne executive creative director Rory Sutherland added: “The talent to get people to actually try something different — that is what you might call salesmanship — is essential to all human progress. It’s not enough to have a great idea. If you don’t have the corresponding talent to get people to act on that idea, the thing doesn’t work. If you want a very brutal soundbite: nobody would have heard of Jesus, if

it wasn’t for Saint Paul.” Lee Abbas from Hokkaido, Japan, Todd Herman from Edmonton, Canada and Eric Polins from Tampa, US will pitching live at the seminar for the title of World’s Greatest Salesperson. “Our original challenge was to sell a simple red brick, which I used as a metaphor for life,” Herman said. “Today, we have to sell the latest Motorola phone, the Milestone.” Polins’ original video used the brick as a good-luck charm while Abbas made three different presentations in which the brick was offered as a purse, a BBQ aid and a board for interacting with kids. I

Mobile gives power to reach consumers on the move APPLE’s iPhone, Google’s Android, Nokia’s MeeGo and several other handsets have put mobile telephony into a new social arena, of which communication is just one aspect. But for advertising and marketing, this revolution may be less about the latest bit of fancy hardware and more about how it is used to interact with con-

sumers while they are on the move. That is the starting point for today’s Initiative seminar Unlocking The Power Of The Mobile. Initiative’s worldwide chief strategy officer, Eric Bader, and Sue Moseley, worldwide director of research and futures, will present the results of a global survey of how con-

sumers are embracing mobile technology and what that changing behaviour means for brands. The pair will explain where, when and why consumers are choosing to interact with brands through mobile, and why mobile is proving particularly successful in replacing online as the electronic commerce channel of choice. I


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CAT

TITLE

ADVERTISER

PRODUCT

ENTERED BY

COUNTRY

GUITAR COMPANY ALADDIN ENERGY DRINK ENERGY DRINK SPORTSWEAR BRAND AWARENESS BEER

HAKUHODO TOKYO PRIME PR STOCKHOLM TBWA\CHIAT\DAY LA COLENSO BBDO AUCKLAND DROGA5 NEW YORK DEL CAMPO/NAZCA SAATCHI & SAATCHI BUENOS AIRES

JAPAN SWEDEN USA NEW ZEALAND USA ARGENTINA

SKINCARE CERVICAL CANCER AWARENESS

PRIME PR STOCKHOLM WEBER SHANDWICK LONDON

SWEDEN UNITED KINGDOM

FUEL CARS CARS VOLKSWAGEN BLUEMOTION SPORTS CARS CARS

PUBLICIS CONSULTANTS BERLIN PRIME PR STOCKHOLM DDB UK LONDON DDB STOCKHOLM FAKTOR 3 HAMBURG OGILVY PUBLIC RELATIONS WORLDWIDE WASHINGTON

GERMANY SWEDEN UNITED KINGDOM SWEDEN GERMANY USA

ORCHESTRA SOPHIE CALLE EXHIBITION NEWSPAPER

JUNG VON MATT HAMBURG SANTA CLARA SÃO PAULO SPILLMANN/FELSER/LEO BURNETT ZÜRICH

GERMANY BRAZIL SWITZERLAND

ZOO PROMOTION CANARY ISLANDS TOURISM

BOONDOGGLE LEUVEN DDB ESPAÑA BARCELONA

BELGIUM SPAIN

BRAND AWARENESS MCDONALD’S SUPERMARKET

FLEISHMAN-HILLARD ST LOUIS PRIME PR STOCKHOLM HAVAS SPORTS & ENTERTAINMENT LONDON

USA SWEDEN UNITED KINGDOM

SAVINGS AND LOANS SWEDISH POST ONLINE STOCK TRADING TOOL

ROGALSKI GRIGORIU PUBLIC RELATIONS BUCHAREST ÅKESTAM HOLST STOCKHOLM LIVEAD SÃO PAULO

ROMANIA SWEDEN BRAZIL

WINDOWS 7 MOBILE PHONE

BUNGALOW 25 MADRID MCCANN WORLDGROUP THAILAND BANGKOK

SPAIN THAILAND

CHILD SPONSOR DONATION PROGRAMME FUNDRAISING CAMPAIGN YOUTH CANCER CENTRES HOMELESSNESS & HOUSING CHARITY SKIN CANCER PREVENTION

DENTSU PUBLIC RELATIONS TOKYO FLEISHMAN-HILLARD LONDON SAATCHI & SAATCHI AUSTRALIA SYDNEY LEO BURNETT LONDON THREE DRUNK MONKEYS SYDNEY

JAPAN UNITED KINGDOM AUSTRALIA UNITED KINGDOM AUSTRALIA

SANOYAS HISHINO MEISHO CORPORATION OLYMPIKUS DEPPON EXPRESS ENTEGA VERTRIEBS FORD MOTOR COMPANY

SHIP BUILDER BRAZILIAN OLYMPIC COMMITTEE SPONSOR LOGISTICS COMPANY RENEWABLE ENERGY CARS

DENTSU KANSAI OSAKA DCS PORTO ALEGRE CC&E GUANGZHOU DDB GERMANY BERLIN OGILVY PUBLIC RELATIONS WORLDWIDE WASHINGTON

JAPAN BRAZIL CHINA GERMANY USA

BSAS 2010

ENVIRONMENTAL ACTION

TAIVAS HELSINKI

FINLAND

CONSUMER GOODS, INCLUDING FMCG AND HOUSEHOLD PRODUCTS A01/006 A01/009 A01/021 A01/022 A01/028 A01/033

SMASH SAVE CHRISTMAS REPLAY ROCKET MAN HARDCHORUS UK ANDES TELETRANSPORTER

K’S JAPAN KRAFT FOODS SWEDEN/MARABOU GATORADE FRUCOR PUMA INBEV

HEALTHCARE AND SERVICES A02/004 A02/009

SPOTLESS COMEBACK FIGHT CERVICAL CANCER IN STYLE

ACO NORDIC GLAXOSMITHKLINE /JO’S TRUST

AUTOMOTIVE AND TRANSPORT A03/003 A03/004 A03/005 A03/008 A03/011 A03/012

ECO-MARATHON EUROPE 2009 CARWINISM TOP GEAR THE FUN THEORY BUILD A CAR SOCIABLE DRIVE

SHELL DEUTSCHLAND OIL AUDI SWEDEN VOLKSWAGEN VOLKSWAGEN SWEDEN WIESMANN FORD MOTOR COMPANY

MEDIA, ARTS AND ENTERTAINMENT A04/005 A04/017 A04/018

CONCERT FOR THE PEOPLE CRYING STRANGERS TAKE OVER

PHILHARMONIC ORCHESTRA OF HAMBURG SESC/VIDEOBRASIL WOZ DIE WOCHENZEITUNG

TRAVEL, TOURISM & LEISURE A05/008 A05/015

BABY ELEPHANT SAY NO TO WINTER BLUES

ZOO ANTWERP PROMOTUR

RETAIL AND E-COMMERCE, INCLUDING RESTAURANTS A06/002 A06/005 A06/007

RIDING SHOTGUN WITH PAPA BOOK HAPPY MEAL NEVER MIND THE POLLACKS

PAPA JOHN’S INTERNATIONAL SWEDISH MCDONALD’S SAINSBURY’S

FINANCIAL SERVICES, INCL. INVESTOR RELATIONS AND CORPORATE FINANCE A07/003 A07/005 A07/007

MONEY SCHOOL FOREVER YOUNG BOVAP

BCR POSTEN SOUZA BARROS STOCK BROKERAGE FIRM

TECHNOLOGY AND MANUFACTURING A08/011 A08/014

A VILLAGE OF EXPERTS LOVE CODE

MICROSOFT LG

CHARITY AND NOT FOR PROFIT A09/002 A09/013 A09/025 A09/040 A09/041

LOVE CAKE PROJECT AM I NUMBER 12? YOU CAN HOUSE OF CARDS SUN SOUND

WORLD VISION JAPAN WORLD HEPATITIS ALLIANCE SONY FOUNDATION SHELTER THE CANCER COUNCIL

CORPORATE COMMUNICATION A10/004 A10/015 A10/016 A10/022 A10/040

THE LAUNCH OF SHIPBUILDING HERO I KNEW IT HAPPY BIRTHDAY, CHINA! SNOWMEN AGAINST GLOBAL WARMING SOCIABLE DRIVE

PUBLIC AFFAIRS A11/006

SAVE THE BALTIC SEA

MONDAY 21STJUNE 2010


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CITY OF WARSAW PROMOTION DEPARTMENT VÅRDGUIDEN, STOCKHOLM COUNTY COUNCIL

EDUCATIONAL CAMPAIGN VACCINATION AND HEALTH SERVICE

SAN MARKOS WARSAW PRIME PR STOCKHOLM

POLAND SWEDEN

INTERNAL COMMUNICATIONS

PUBLICIS CONSULTANTS FRANCE SURESNES

FRANCE

NHN LIDL

HANGEUL CHARACTERS AWARENESS PROJECT VIVA

NHN SEONGNAM LEO BURNETT IBERIA

KOREA PORTUGAL

SOS ATLANTIC FOREST FOUNDATION AKATU INSTITUTE FOR CONSCIOUS CONSUMPTION

INSTITUTIONAL CONSCIENTIOUS CONSUMPTION AWARENESS

F/NAZCA SAATCHI & SAATCHI SÃO PAULO LEW’LARA\TBWA SÃO PAULO

BRAZIL BRAZIL

CITI CATHOLIC CHURCH

COMPANY REPUTATION RELIGIOUS WEBSITE

PUBLICIS NEW YORK JOTABEQU GREY SAN JOSÉ

USA COSTA RICA

AUDI SWEDEN ZOO ANTWERP

CARS DIGITAL PLATFORM

PRIME PR STOCKHOLM BOONDOGGLE LEUVEN

SWEDEN BELGIUM

MINISTRY OF JUSTICE SAMSUNG ELECTRONICS AUSTRIA CITY OF WARSAW PROMOTION DEPARTMENT KRAFT FOODS SWEDEN/MARABOU SWEDISH MCDONALD’S VÅRDGUIDEN, STOCKHOLM COUNTY COUNCIL SVERIGES TELEVISION AMNISTIA INTERNACIONAL PORTUGAL POSTEN CANON AUSTRALIA

CYBERCRIME AWARENESS CAMPAIGN TELECOMMUNICATIONS EDUCATIONAL CAMPAIGN ALADDIN MCDONALD’S HEALTHCARE INFORMATION BLOG IPHONE APPLICATION INTERNATIONAL HUMAN RIGHTS SWEDISH POST EOS PHOTOCHAINS

KONG AMSTERDAM TRAKTOR VIENNA SAN MARKOS WARSAW PRIME PR STOCKHOLM PRIME PR STOCKHOLM PRIME PR STOCKHOLM FORSMAN & BODENFORS GOTHENBURG LEO BURNETT IBERIA ÅKESTAM HOLST STOCKHOLM LEO BURNETT SYDNEY

THE NETHERLANDS AUSTRIA POLAND SWEDEN SWEDEN SWEDEN SWEDEN PORTUGAL SWEDEN AUSTRALIA

HASBRO KRAFT FOODS SWEDEN/GEVALIA NATIONAL LGBT HEALTH ALLIANCE VOLKSWAGEN SOUTH AFRICA HBO UNITED NATIONS/THE INTERNATIONAL ADVERTISING ASSOCIATION PHILHARMONIC ORCHESTRA OF HAMBURG 40 PRINCIPALES & ADESAM GATORADE HEINEKEN ITALIA

BRAND AWARENESS COFFEE GOVERNMENT CITI GOLF VETERANS EVENT CLIMATE CHANGE CONFERENCE ORCHESTRA CERVICAL CANCER AWARENESS CCMPAIGN ENERGY DRINK BEER

COYNE PUBLIC RELATIONS PARSIPPANY PRIME PR STOCKHOLM M&C SAATCHI/MARK SYDNEY OGILVY CAPE TOWN CIVIC ENTERTAINMENT GROUP NEW YORK OGILVY PUBLIC RELATIONS WORLDWIDE WASHINGTON JUNG VON MATT HAMBURG SHACKLETON MADRID TBWA\CHIAT\DAY LA BARABINO & PARTNERS MILAN

USA SWEDEN AUSTRALIA SOUTH AFRICA USA USA GERMANY SPAIN USA ITALY

GATORADE

ENERGY DRINK

TBWA\CHIAT\DAY LA

USA

BRAND AWARENESS WINDOWS 7 CAR INSURANCE WINDOWS 7 ENGLAND KIT LAUNCH 2009

THE PRACTICE BUCHAREST WUNDERMAN BRAZIL SÃO PAULO WIKTOR LEO BURNETT BRATISLAVA BUNGALOW 25 MADRID EXPOSURE LONDON

ROMANIA BRAZIL SLOVAK REPUBLIC SPAIN UNITED KINGDOM

HEATHROW AIRPORT ONLINE DATING SERVICE WINDOWS 7

MISCHIEF LONDON SING COMUNICACAO DE RESULTADOS SÃO PAULO BUNGALOW 25 MADRID

UNITED KINGDOM BRAZIL SPAIN

COMICS MOBILE TELECOMMUNICATIONS MCDONALD’S SHAVING PRODUCTS SPONSORSHIP PROGRAMME BEER PIZZA CONSCIENTIOUS CONSUMPTION AWARENESS

777INTERACTIVE TOKYO WINKELMAN EN VAN HESSEN DEN HAAG PRIME PR STOCKHOLM BBDO MUMBAI TAYLOR GLOBAL NEW YORK BARABINO & PARTNERS MILAN FLEISHMAN-HILLARD ST LOUIS LEW’LARA\TBWA SÃO PAULO

JAPAN THE NETHERLANDS SWEDEN INDIA USA ITALY USA BRAZIL

FUNDRAISING CAMPAIGN

FLEISHMAN-HILLARD LONDON

UNITED KINGDOM

PUBLIC SECTOR A12/004 A12/007

MATE FROM THE PAST DECAMERONE STOCKHOLM

INTERNAL COMMUNICATIONS A13/003

THE VALUES FORUM

GDF SUEZ

CORPORATE RESPONSIBILITY A14/005 A14/013

BEAUTY IN EVERY LETTER THE MARATHON FOR WATER

ENVIRONMENTAL PR A15/008 A15/012

PEE IN THE SHOWER EXCLUSIVE BEACH FOR SALE

CRISIS AND ISSUE MANAGEMENT A16/006 A16/009

PROJECT TALK VIRTUAL PILGRIMAGE

BEST USE OF DIGITAL PR B01/010 B01/013

CARWINISM BABY ELEPHANT

BEST USE OF SOCIAL MEDIA B02/001 B02/006 B02/012 B02/015 B02/016 B02/017 B02/021 B02/023 B02/033 B02/041

STANISLAV NONJA MATE FROM THE PAST SAVE CHRISTMAS BOOK HAPPY MEAL DECAMERONE STOCKHOLM DEAR STEVE JOBS TYRANNYBOOK FOREVER YOUNG PHOTOCHAINS

BEST USE OF LIVE EVENTS AND OR CELEBRITY ENDORSEMENT B03/016 B03/019 B03/021 B03/023 B03/029 B03/031 B03/034 B03/036 B03/048 B03/072

CANDY LAND’S BIRTHDAY SWEDEN’S LARGEST FIKA WEAR IT WITH PRIDE GOODBYE CITI THE PACIFIC NATIONAL HONOR FLIGHT HOPENHAGEN CONCERT FOR THE PEOPLE LONG LIVE THE RESISTANCE REPLAY AUDITORIUM FOOTBALL

BEST USE OF SPONSORSHIP B04/004

REPLAY

BEST LAUNCH OR RE-LAUNCH B05/005 B05/006 B05/007 B05/010 B05/014

LITTLE VOICE, BIG SOUND WINDOWS 7 LAUNCHING CAMPAIGN THE PINK SQUAD A VILLAGE OF EXPERTS TAILORED BY ENGLAND

PHOENIX MICROSOFT UNION INSURANCE COMPANY MICROSOFT UMBRO

BEST USE OF MEDIA RELATIONS B06/001 B06/002 B06/015

HEATHROW: THE BOOK THE SINGLES MOVEMENT A VILLAGE OF EXPERTS

BAA PARPERFEITO MICROSOFT

BEST INTEGRATED CAMPAIGN LED BY PR C01/005 C01/011 C01/015 C01/045 C01/050 C01/055 C01/057 C01/058

LUPIN STEALS JAPAN POKKIE FOETSIE BOOK HAPPY MEAL WOMEN AGAINST LAZY STUBBLE OLYMPIC MOMS AUDITORIUM FOOTBALL RIDING SHOTGUN WITH PAPA EXCLUSIVE BEACH FOR SALE

HEIWA CORPORATION HI SWEDISH MCDONALD’S PROCTER & GAMBLE PROCTER & GAMBLE HEINEKEN ITALIA PAPA JOHN’S INTERNATIONAL AKATU INSTITUTE FOR CONSCIOUS CONSUMPTION

BEST INTERNATIONAL PR CAMPAIGN C02/005

AM I NUMBER 12?

MONDAY 21STJUNE 2010

WORLD HEPATITIS ALLIANCE


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CAT

TITLE

ADVERTISER

PRODUCT

ADVERTISING AGENCY

COUNTRY

ORGANIC TOWN ORGANIC TOWN ORGANIC TOWN

ORGANIC BABY FOOD ORGANIC BABY FOOD ORGANIC BABY FOOD

LEO BURNETT HONG KONG LEO BURNETT HONG KONG LEO BURNETT HONG KONG

HONG KONG HONG KONG HONG KONG

SIMA FOOD INDUSTRIES SIMA FOOD INDUSTRIES SIMA FOOD INDUSTRIES PEPSICO PEPSICO PEPSICO PEPSICO

LIKA GUM LIKA GUM LIKA GUM DORITOS DORITOS DORITOS DORITOS

ELEPHANT CAIRO ELEPHANT CAIRO ELEPHANT CAIRO ABBOTT MEAD VICKERS BBDO LONDON ABBOTT MEAD VICKERS BBDO LONDON ABBOTT MEAD VICKERS BBDO LONDON ABBOTT MEAD VICKERS BBDO LONDON

EGYPT EGYPT EGYPT UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM

CERVECERIA Y MALTERIA QUILMES CERVECERIA Y MALTERIA QUILMES CERVECERIA Y MALTERIA QUILMES

QUILMES BEER QUILMES BEER QUILMES BEER

Y&R BUENOS AIRES Y&R BUENOS AIRES Y&R BUENOS AIRES

ARGENTINA ARGENTINA ARGENTINA

OISHI GROUP OISHI GROUP OISHI GROUP DANONE DANONE DANONE DANONE DANONE MENDEZ & CO. MENDEZ & CO. PEPSICO PEPSICO PEPSICO

BLACK TEA LEMON BLACK TEA LEMON BLACK TEA LEMON EVIAN EVIAN EVIAN EVIAN EVIAN BUCKLER BUCKLER GATORADE GATORADE GATORADE

Y&R THAILAND BANGKOK Y&R THAILAND BANGKOK Y&R THAILAND BANGKOK BETC EURO RSCG PARIS BETC EURO RSCG PARIS BETC EURO RSCG PARIS BETC EURO RSCG PARIS BETC EURO RSCG PARIS Y&R PUERTO RICO GUAYNABO Y&R PUERTO RICO GUAYNABO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO

THAILAND THAILAND THAILAND FRANCE FRANCE FRANCE FRANCE FRANCE PUERTO RICO PUERTO RICO BRAZIL BRAZIL BRAZIL

PROCTER & GAMBLE PROCTER & GAMBLE PROCTER & GAMBLE PROCTER & GAMBLE DREFT DREFT

TIDE DIRT MAGNETS TIDE DIRT MAGNETS TIDE DIRT MAGNETS TIDE DIRT MAGNETS LAUNDRY DETERGENT LAUNDRY DETERGENT

LEO BURNETT INDIA MUMBAI LEO BURNETT INDIA MUMBAI LEO BURNETT INDIA MUMBAI LEO BURNETT INDIA MUMBAI LEO BURNETT BRASIL SÃO PAULO LEO BURNETT BRASIL SÃO PAULO

INDIA INDIA INDIA INDIA BRAZIL BRAZIL

KIMBERLY-CLARK HOMECENTER HOMECENTER HOMECENTER 3M 3M 3M

ALUKIM FOIL KLUNTER ADHESIVE KLUNTER ADHESIVE KLUNTER ADHESIVE CUSHION WRAP CUSHION WRAP CUSHION WRAP

JWT MEXICO Y&R COLOMBIA BOGOTÁ Y&R COLOMBIA BOGOTÁ Y&R COLOMBIA BOGOTÁ CREATIVE JUICE\BANGKOK (TBWA) BANGKOK CREATIVE JUICE\BANGKOK (TBWA) BANGKOK CREATIVE JUICE\BANGKOK (TBWA) BANGKOK

MEXICO COLOMBIA COLOMBIA COLOMBIA THAILAND THAILAND THAILAND

SECURITY CAMERA SECURITY CAMERA SECURITY CAMERA SHOE CABINET MASTERLOCK MASTERLOCK MASTERLOCK HOME FURNITURE HOME FURNITURE VIDEOCON AIR CONDITIONER VIDEOCON AIR CONDITIONER

OGILVY SHANGHAI OGILVY SHANGHAI OGILVY SHANGHAI TBWA\ISTANBUL FOXP2 CAPE TOWN FOXP2 CAPE TOWN FOXP2 CAPE TOWN GREY GROUP VIETNAM HO CHI MINH CITY GREY GROUP VIETNAM HO CHI MINH CITY MCCANN WORLDGROUP MUMBAI MCCANN WORLDGROUP MUMBAI

CHINA CHINA CHINA TURKEY SOUTH AFRICA SOUTH AFRICA SOUTH AFRICA VIETNAM VIETNAM INDIA INDIA

SAVOURY FOODS A01/045 A01/046 A01/047

ORCHARD FRUIT PEEKABOO GRANDMA’S TURKEY DINNER PUMPKIN PIE

SWEET FOODS & SNACKS A02/005 A02/006 A02/007 A02/039 A02/040 A02/041 A02/042

LIVING ROOM CAMP SWAMP EUNICE IAN PAT SIMONE

ALCOHOLIC DRINKS A03/025 A03/026 A03/027

ORANGE TABLE YELLOW BOX BLUE TABLE

NON-ALCOHOLIC DRINKS A04/028 A04/029 A04/030 A04/059 A04/060 A04/061 A04/062 A04/063 A04/066 A04/067 A04/076 A04/077 A04/078

ANVIL SAND BAG ROCK BOY2 BOY1 GIRL1 BOY3 GIRL2 FAN TATTOO DROPS OF SWEAT 1 DROPS OF SWEAT 2 DROPS OF SWEAT 3

HOUSEHOLD: CLEANING PRODUCTS A05/067 A05/068 A05/069 A05/070 A05/092 A05/094

COFFEE INK EGG KETCHUP BELL BOTTOM PANTS HIGH WAIST PANTS

HOUSEHOLD: OTHER A06/046 A06/079 A06/080 A06/081 A06/093 A06/094 A06/095

FISH HORSE PORCELAIN ROBOT CERAMIC CRYSTAL MARBLE

HOME APPLIANCES & FURNISHINGS A07/093 A07/094 A07/095 A07/096 A07/101 A07/102 A07/103 A07/117 A07/118 A07/141 A07/142

ANTIQUE SAFE CAR PINK WATCH RING GUN FOLDING CHAIR FOLDING TABLE CHAISE LONGUE RUG

MIDEA MIDEA MIDEA IKEA IB MCINTYRE IB MCINTYRE IB MCINTYRE NHA XINH FURNITURE NHA XINH FURNITURE VIDEOCON INDUSTRIES VIDEOCON INDUSTRIES

MONDAY 21STJUNE 2010


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Watch our three finalists pitch the newest, greatest mobile device from Motorola. Then you decide who truly deserves the title. Long live sales.

Long live sales.

Can You Sell, or Else?

Monday June 21, 11am, Debussy www.youtube.com/ogilvy @sell_or_else


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COUNTRY

COTY ITALIA COTY ITALIA COTY ITALIA

RIMMEL RIMMEL RIMMEL

JWT ITALIA MILAN JWT ITALIA MILAN JWT ITALIA MILAN

ITALY ITALY ITALY

KIMBERLY-CLARK KIMBERLY-CLARK KIMBERLY-CLARK PROCTER & GAMBLE ORAL CARE PROCTER & GAMBLE ORAL CARE PROCTER & GAMBLE ORAL CARE COLGATE COLGATE COLGATE

KLEENEX KLEENEX KLEENEX ORAL-B ESSENTIAL FLOSS ORAL-B ESSENTIAL FLOSS ORAL-B ESSENTIAL FLOSS COLGATE FLOSS COLGATE FLOSS COLGATE FLOSS

JWT LONDON JWT LONDON JWT LONDON PUBLICIS FRANKFURT PUBLICIS FRANKFURT PUBLICIS FRANKFURT PROLAM Y&R SANTIAGO PROLAM Y&R SANTIAGO PROLAM Y&R SANTIAGO

UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM GERMANY GERMANY GERMANY CHILE CHILE CHILE

RECKITT BENCKISER RECKITT BENCKISER RECKITT BENCKISER GLAXOSMITHKLINE GLAXOSMITHKLINE GLAXOSMITHKLINE KOPELCO KOPELCO BOEHRINGER INGELHEIM PHARMA BOEHRINGER INGELHEIM PHARMA BOEHRINGER INGELHEIM PHARMA GLAXOSMITHKLINE GLAXOSMITHKLINE GLAXOSMITHKLINE LABORATORIO CHILE LABORATORIO CHILE LABORATORIO CHILE BAYER BAYER

STREPSILS STREPSILS STREPSILS ENO FRUIT SALT ENO FRUIT SALT ENO FRUIT SALT TULIPAN CONDOMS TULIPAN CONDOMS THOMAPYRIN PAINKILLER THOMAPYRIN PAINKILLER THOMAPYRIN PAINKILLER PANADOL PANADOL PANADOL KITADOL MENSTRUAL PERIOD KITADOL MENSTRUAL PERIOD KITADOL MENSTRUAL PERIOD ALKA-SELTZER ALKA-SELTZER

EURO RSCG ESPAÑA MADRID EURO RSCG ESPAÑA MADRID EURO RSCG ESPAÑA MADRID OGILVY SINGAPORE OGILVY SINGAPORE OGILVY SINGAPORE Y&R BUENOS AIRES Y&R BUENOS AIRES OGILVY FRANKFURT OGILVY FRANKFURT OGILVY FRANKFURT OGILVY FRANKFURT OGILVY FRANKFURT OGILVY FRANKFURT PROLAM Y&R SANTIAGO PROLAM Y&R SANTIAGO PROLAM Y&R SANTIAGO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO

SPAIN SPAIN SPAIN SINGAPORE SINGAPORE SINGAPORE ARGENTINA ARGENTINA GERMANY GERMANY GERMANY GERMANY GERMANY GERMANY CHILE CHILE CHILE BRAZIL BRAZIL

OLYMPIKUS OLYMPIKUS SAFILO AUSTRIA SAFILO AUSTRIA SÃO PAULO ALPARGATAS SÃO PAULO ALPARGATAS SÃO PAULO ALPARGATAS SÃO PAULO ALPARGATAS SÃO PAULO ALPARGATAS SÃO PAULO ALPARGATAS SÃO PAULO ALPARGATAS SÃO PAULO ALPARGATAS SÃO PAULO ALPARGATAS

OLYMPIKUS RUNNING SHOES OLYMPIKUS RUNNING SHOES CARRERA SUNGLASSES CARRERA SUNGLASSES HAVAIANAS HAVAIANAS HAVAIANAS HAVAIANAS HAVAIANAS HAVAIANAS SLIM HAVAIANAS SLIM HAVAIANAS SLIM HAVAIANAS SLIM

DCS PORTO ALEGRE DCS PORTO ALEGRE GRABARZ & PARTNER HAMBURG GRABARZ & PARTNER HAMBURG ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO

BRAZIL BRAZIL GERMANY GERMANY BRAZIL BRAZIL BRAZIL BRAZIL BRAZIL BRAZIL BRAZIL BRAZIL BRAZIL

SOFA SWIMMING POOL LIMO CONFIDENCE ABSTRACT SENSUAL COUNTRYSIDE KITCHEN POOL

MARS PETCARE FRANCE MARS PETCARE FRANCE MARS PETCARE FRANCE SHAMART & CO. SHAMART & CO. SHAMART & CO. NUTRIPRO NUTRIPRO NUTRIPRO

FROLIC DOG BISCUITS FROLIC DOG BISCUITS FROLIC DOG BISCUITS REYNOLDS FINE CARBURE PENS REYNOLDS FINE CARBURE PENS REYNOLDS FINE CARBURE PENS MASTERDOG LIGHT DOG FOOD MASTERDOG LIGHT DOG FOOD MASTERDOG LIGHT DOG FOOD

CLM BBDO BOULOGNE-BILLANCOURT CLM BBDO BOULOGNE-BILLANCOURT CLM BBDO BOULOGNE-BILLANCOURT JWT DUBAI JWT DUBAI JWT DUBAI PROLAM Y&R SANTIAGO PROLAM Y&R SANTIAGO PROLAM Y&R SANTIAGO

FRANCE FRANCE FRANCE UNITED ARAB EMIRATES UNITED ARAB EMIRATES UNITED ARAB EMIRATES CHILE CHILE CHILE

EVERYWHERE URL HAMSTER DOG FROGS SOCCER REFEREES SHEPHERDS THE END MOOSE TREE ROCK FROG ACORN BERRY

LAND ROVER VOLKSWAGEN VOLKSWAGEN VOLKSWAGEN VAESA VAESA MERCEDES-BENZ AUSTRIA VOLKSWAGEN VOLKSWAGEN VOLKSWAGEN VOLKSWAGEN VOLKSWAGEN VOLKSWAGEN

LAND ROVER BLUEMOTION MODELS BLUEMOTION MODELS BLUEMOTION MODELS VOLKSWAGEN 4MOTION VOLKSWAGEN 4MOTION MERCEDES-BENZ S-CLASS VW GOLF VW GOLF VW GOLF VW TIGUAN VW TIGUAN VW TIGUAN

Y&R SOUTH AFRICA JOHANNESBURG GRABARZ & PARTNER HAMBURG GRABARZ & PARTNER HAMBURG GRABARZ & PARTNER HAMBURG DDB ESPAÑA BARCELONA DDB ESPAÑA BARCELONA JUNG VON MATT VIENNA DDB GERMANY DÜSSELDORF DDB GERMANY DÜSSELDORF DDB GERMANY DÜSSELDORF ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO

SOUTH AFRICA GERMANY GERMANY GERMANY SPAIN SPAIN AUSTRIA GERMANY GERMANY GERMANY BRAZIL BRAZIL BRAZIL

COSMETICS & BEAUTY A08/043 A08/044 A08/045

TRAIN LIBRARY AIRPORT

TOILETRIES A09/031 A09/032 A09/033 A09/047 A09/048 A09/050 A09/094 A09/095 A09/096

KING/FOOL YES/NO GLORY/FAILURE LADY PARTY CONVERSATION FINGER TONGUE TOOTHPICK

OTC PHARMACY A10/062 A10/063 A10/064 A10/106 A10/107 A10/108 A10/110 A10/111 A10/152 A10/153 A10/154 A10/191 A10/192 A10/193 A10/195 A10/196 A10/197 A10/207 A10/208

PAIN GIFTS FEAR FLOOD VOLCANO EARTHQUAKE UNCLES AUNTS THUNDERSTORM TEMPEST GALE CHENG SARAH JOHN WRESTLER THAI BOXER BOXER FOWL COW

CLOTHING, FOOTWEAR & ACCESSORIES A11/056 A11/057 A11/080 A11/081 A11/143 A11/144 A11/145 A11/146 A11/147 A11/148 A11/149 A11/150 A11/151

SLOPE 1 SLOPE 2 WEDDING FUNERAL BANANA TAXI SHOE CRANK PERFUME SPRAY DRESS CODE IN NYC BEING STYLISH ELEPHANT

MISCELLANEOUS A12/034 A12/035 A12/036 A12/057 A12/058 A12/060 A12/063 A12/064 A12/065

CARS A13/052 A13/057 A13/058 A13/059 A13/078 A13/079 A13/121 A13/226 A13/227 A13/228 A13/235 A13/236 A13/237

MONDAY 21STJUNE 2010


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VW CRAFTER VW CRAFTER PARKING SYSTEM ON TIGUAN PARKING SYSTEM ON TIGUAN PARKING SYSTEM ON TIGUAN VDO REAR VIEW CAMERAS VDO REAR VIEW CAMERAS VDO REAR VIEW CAMERAS STANDARD PARKING ASSISTANCE CONTROL STANDARD PARKING ASSISTANCE CONTROL STANDARD PARKING ASSISTANCE CONTROL FIAT GPS DATA UPLOAD SERVICES FIAT GPS DATA UPLOAD SERVICES FIAT GPS DATA UPLOAD SERVICES FIAT GPS DATA UPLOAD SERVICES FIAT GPS DATA UPLOAD SERVICES FIAT GPS DATA UPLOAD SERVICES VESPA GTS 300 SUPER VESPA GTS 300 SUPER VESPA GTS 300 SUPER REAR VIEW CAMERA REAR VIEW CAMERA REAR VIEW CAMERA SPRINTER SPRINTER SPRINTER ORIGINAL PARTS ORIGINAL PARTS ORIGINAL PARTS ORIGINAL PARTS FORD TRUCKS FORD TRUCKS AUDI AUDI AUDI

OGILVY CAPE TOWN OGILVY CAPE TOWN ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO DDB MILAN DDB MILAN DDB MILAN EURO RSCG BUENOS AIRES EURO RSCG BUENOS AIRES EURO RSCG BUENOS AIRES MARCEL PARIS MARCEL PARIS MARCEL PARIS MARCEL PARIS MARCEL PARIS MARCEL PARIS COLENSO BBDO AUCKLAND COLENSO BBDO AUCKLAND COLENSO BBDO AUCKLAND MOMA PROPAGANDA SAO PAULO MOMA PROPAGANDA SAO PAULO MOMA PROPAGANDA SAO PAULO GREY BRASIL SÃO PAULO GREY BRASIL SÃO PAULO GREY BRASIL SÃO PAULO BBDO CHILE SANTIAGO BBDO CHILE SANTIAGO BBDO CHILE SANTIAGO BBDO CHILE SANTIAGO JWT ARGENTINA BUENOS AIRES JWT ARGENTINA BUENOS AIRES DDB&CO. ISTANBUL DDB&CO. ISTANBUL DDB&CO. ISTANBUL

SOUTH AFRICA SOUTH AFRICA BRAZIL BRAZIL BRAZIL ITALY ITALY ITALY ARGENTINA ARGENTINA ARGENTINA FRANCE FRANCE FRANCE FRANCE FRANCE FRANCE NEW ZEALAND NEW ZEALAND NEW ZEALAND BRAZIL BRAZIL BRAZIL BRAZIL BRAZIL BRAZIL CHILE CHILE CHILE CHILE ARGENTINA ARGENTINA TURKEY TURKEY TURKEY

FUJIFILM FUJIFILM FUJIFILM HUAWEI HUAWEI BOSE BOSE BOSE CANON MARKETING (THAILAND) CO. CANON MARKETING (THAILAND) CO.

F 70 CAMERA F 70 CAMERA F 70 CAMERA GPS PHONE GPS PHONE NOISE-CANCELLING HEADPHONES NOISE-CANCELLING HEADPHONES NOISE-CANCELLING HEADPHONES UNDERWATER CAMERA UNDERWATER CAMERA

RMG GURGAON RMG GURGAON RMG GURGAON CC&E GUANGZHOU CC&E GUANGZHOU DDB SINGAPORE DDB SINGAPORE DDB SINGAPORE LEO BURNETT & ARC WORLDWIDE THAILAND BANGKOK LEO BURNETT & ARC WORLDWIDE THAILAND BANGKOK

INDIA INDIA INDIA CHINA CHINA SINGAPORE SINGAPORE SINGAPORE THAILAND THAILAND

IKEA DEUTSCHLAND IKEA DEUTSCHLAND IKEA DEUTSCHLAND SHOCK AND SOUL SHOCK AND SOUL SHOCK AND SOUL DIXONS.CO.UK DIXONS.CO.UK DIXONS.CO.UK PANTALOON RETAIL (INDIA) PANTALOON RETAIL (INDIA) HARVEY NICHOLS HARVEY NICHOLS HARVEY NICHOLS HARVEY NICHOLS DANK DANK DANK

ASSEMBLY SERVICE ASSEMBLY SERVICE ASSEMBLY SERVICE CLOTHING STORE CLOTHING STORE CLOTHING STORE DIXONS.CO.UK DIXONS.CO.UK DIXONS.CO.UK FURNITURE BAZAAR FURNITURE BAZAAR DEPARTMENT STORE DEPARTMENT STORE DEPARTMENT STORE DEPARTMENT STORE SECOND HAND FURNITURE SECOND HAND FURNITURE SECOND HAND FURNITURE

GRABARZ & PARTNER HAMBURG GRABARZ & PARTNER HAMBURG GRABARZ & PARTNER HAMBURG RAINEY KELLY CAMPBELL ROALFE/Y&R LONDON RAINEY KELLY CAMPBELL ROALFE/Y&R LONDON RAINEY KELLY CAMPBELL ROALFE/Y&R LONDON M&C SAATCHI LONDON M&C SAATCHI LONDON M&C SAATCHI LONDON MUDRA DDB GROUP MUMBAI MUDRA DDB GROUP MUMBAI Y&R DUBAI Y&R DUBAI Y&R DUBAI Y&R DUBAI DDB&CO. ISTANBUL DDB&CO. ISTANBUL DDB&CO. ISTANBUL

GERMANY GERMANY GERMANY UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM INDIA INDIA UNITED ARAB EMIRATES UNITED ARAB EMIRATES UNITED ARAB EMIRATES UNITED ARAB EMIRATES TURKEY TURKEY TURKEY

ANGUS BURGER HAPPY HOUR

ARNOLD WORLDWIDE BOSTON OGILVY GUATEMALA

USA GUATEMALA

TZABAR ROMANTIC TZABAR ROMANTIC TZABAR ROMANTIC FAMILY HOLIDAYS FAMILY HOLIDAYS FAMILY HOLIDAYS

ACW GREY TEL AVIV ACW GREY TEL AVIV ACW GREY TEL AVIV THE RED BRICK ROAD LONDON THE RED BRICK ROAD LONDON THE RED BRICK ROAD LONDON

ISRAEL ISRAEL ISRAEL UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM

OTHER VEHICLES, AUTO PRODUCTS & SERVICES A14/010 A14/011 A14/029 A14/030 A14/031 A14/037 A14/038 A14/039 A14/044 A14/045 A14/046 A14/048 A14/049 A14/050 A14/051 A14/052 A14/053 A14/062 A14/063 A14/064 A14/077 A14/078 A14/079 A14/080 A14/081 A14/082 A14/096 A14/097 A14/098 A14/099 A14/114 A14/115 A14/155 A14/156 A14/157

FOREST WEDDING ORIGAMI MAGICIAN PUPPETS TRUCK VAN CAMPER POST PILLAR TROLLEY WALES CANADA INDIA LEBANON SOUTH KOREA ECUADOR CAFE SUPERMARKET WALL SAVING LITTLE LUCY THE UNHURT ALMOST HIT LIVING ROOM BEDROOM KITCHEN PORCUPINE METEORITE BOY ICEBERG QUARRY SALAR DEER BICYCLE FATHER SON

VOLKSWAGEN SOUTH AFRICA VOLKSWAGEN SOUTH AFRICA VOLKSWAGEN VOLKSWAGEN VOLKSWAGEN CONTINENTAL AUTOMOTIVE TRADING ITALIA CONTINENTAL AUTOMOTIVE TRADING ITALIA CONTINENTAL AUTOMOTIVE TRADING ITALIA PEUGEOT ARGENTINA PEUGEOT ARGENTINA PEUGEOT ARGENTINA FIAT FIAT FIAT FIAT FIAT FIAT VESPA VESPA VESPA KIA MOTORS KIA MOTORS KIA MOTORS MERCEDES-BENZ MERCEDES-BENZ MERCEDES-BENZ MITSUBISHI MOTORS MITSUBISHI MOTORS MITSUBISHI MOTORS MITSUBISHI MOTORS FORD ARGENTINA FORD ARGENTINA AUDI TURKEY DOGUS OTOMOTIV AUDI TURKEY DOGUS OTOMOTIV AUDI TURKEY DOGUS OTOMOTIV

HOME ELECTRONICS & AUDIO-VISUAL A15/032 A15/033 A15/034 A15/044 A15/045 A15/078 A15/079 A15/080 A15/103 A15/104

FUNERAL POKER AIRPORT HONG KONG SHANGHAI CONSTRUCTION NOISY DOG CRYING KID JACUZZI BEACH

RETAIL STORES A16/075 A16/076 A16/077 A16/090 A16/091 A16/092 A16/151 A16/152 A16/153 A16/162 A16/164 A16/165 A16/166 A16/167 A16/168 A16/185 A16/187 A16/188

BEDROOM LIVINGROOM KITCHEN PARK PUB SHOP SANDALS MIDDLE ENGLAND PIERS LADY LAWYER WOLVES REDHEAD MAN BLONDE DANK 1 DANK 3 DANK 4

RESTAURANTS & FAST FOOD OUTLETS A17/014 A17/034

LAPKIN CAMOUFLAGE

MCDONALD’S HOOTERS

TRAVEL, TRANSPORT & TOURISM A18/008 A18/009 A18/010 A18/011 A18/012 A18/013

BATHROOM KITCHEN TV MAP SPAIN NAPPY PINS

TZABAR TRAVEL AGENCY TZABAR TRAVEL AGENCY TZABAR TRAVEL AGENCY TAKE THE FAMILY TAKE THE FAMILY TAKE THE FAMILY

MONDAY 21STJUNE 2010


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A18/016 A18/017 A18/018 A18/064 A18/065 A18/066

PARIS RIO ROME CAMERA TIP BUS

VISTA A LA CARTE VISTA A LA CARTE VISTA A LA CARTE ARUBA TOURISM AUTHORITY ARUBA TOURISM AUTHORITY ARUBA TOURISM AUTHORITY

TRIP DESIGNER TRIP DESIGNER TRIP DESIGNER ARUBA TOURISM ARUBA TOURISM ARUBA TOURISM

PUBLICIS THAILAND BANGKOK PUBLICIS THAILAND BANGKOK PUBLICIS THAILAND BANGKOK LEW’LARA\TBWA SÃO PAULO LEW’LARA\TBWA SÃO PAULO LEW’LARA\TBWA SÃO PAULO

THAILAND THAILAND THAILAND BRAZIL BRAZIL BRAZIL

STAATSGALERIE STUTTGART STAATSGALERIE STUTTGART STAATSGALERIE STUTTGART 519200 PROJECT MATTEL MATTEL MATTEL MUSEO NAZIONALE DEL FUMETTO MUSEO NAZIONALE DEL FUMETTO MUSEO NAZIONALE DEL FUMETTO SONY PLAYSTATION OUTDOOR INNOVATION OUTDOOR INNOVATION OUTDOOR INNOVATION

MUSEUM MUSEUM MUSEUM 519200 PROJECT SCRABBLE SCRABBLE SCRABBLE COMICS NATIONAL MUSEUM COMICS NATIONAL MUSEUM COMICS NATIONAL MUSEUM PLAYSTATION PSP KARANA TRAVELGEAR KARANA TRAVELGEAR KARANA TRAVELGEAR

KOLLE REBBE HAMBURG KOLLE REBBE HAMBURG KOLLE REBBE HAMBURG HAKUHODO DY MEDIA PARTNERS TOKYO OGILVY MEXICO OGILVY MEXICO OGILVY MEXICO JWT ITALIA MILAN JWT ITALIA MILAN JWT ITALIA MILAN TBWA\BRUSSELS OGILVY & MATHER BANGKOK OGILVY & MATHER BANGKOK OGILVY & MATHER BANGKOK

GERMANY GERMANY GERMANY JAPAN MEXICO MEXICO MEXICO ITALY ITALY ITALY BELGIUM THAILAND THAILAND THAILAND

EDITIONS POINTS EDITIONS POINTS EDITIONS POINTS THE ECONOMIST THE ECONOMIST MTV MTV MTV MTV BAND SPORTS BAND SPORTS NBC UNIVERSAL CNN TURK VH1 VH1 VH1 VH1 ROLLING STONE MAGAZINE ROLLING STONE MAGAZINE ROLLING STONE MAGAZINE ROLLING STONE MAGAZINE ROLLING STONE MAGAZINE BILLBOARD BILLBOARD BILLBOARD BILLBOARD BILLBOARD CNN TURK

FAMOUS SPEECHES COLLECTION FAMOUS SPEECHES COLLECTION FAMOUS SPEECHES COLLECTION NEWSPAPER NEWSPAPER FAMOUS CRIME SCENE FAMOUS CRIME SCENE FAMOUS CRIME SCENE FAMOUS CRIME SCENE SPORTS CHANNEL SPORTS CHANNEL CALLE 13 TV CHANNEL NEWS CHANNEL TV STATION TV STATION TV STATION TV STATION CAMPAIGN AGAINST FREE MUSIC DOWNLOADS CAMPAIGN AGAINST FREE MUSIC DOWNLOADS CAMPAIGN AGAINST FREE MUSIC DOWNLOADS CAMPAIGN AGAINST FREE MUSIC DOWNLOADS CAMPAIGN AGAINST FREE MUSIC DOWNLOADS MAGAZINE MAGAZINE MAGAZINE MAGAZINE MAGAZINE NEWS WEBSITE

MARCEL PARIS MARCEL PARIS MARCEL PARIS OGILVY SINGAPORE OGILVY SINGAPORE LEO BURNETT IBERIA LEO BURNETT IBERIA LEO BURNETT IBERIA LEO BURNETT IBERIA OGILVY BRASIL SÃO PAULO OGILVY BRASIL SÃO PAULO SHACKLETON MADRID DDB&CO. ISTANBUL Y&R NEW YORK Y&R NEW YORK Y&R NEW YORK Y&R NEW YORK OGILVY FRANKFURT OGILVY FRANKFURT OGILVY FRANKFURT OGILVY FRANKFURT OGILVY FRANKFURT ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO DDB&CO. ISTANBUL

FRANCE FRANCE FRANCE SINGAPORE SINGAPORE PORTUGAL PORTUGAL PORTUGAL PORTUGAL BRAZIL BRAZIL SPAIN TURKEY USA USA USA USA GERMANY GERMANY GERMANY GERMANY GERMANY BRAZIL BRAZIL BRAZIL BRAZIL BRAZIL TURKEY

MONEY TRANSFER MONEY TRANSFER MONEY TRANSFER DENTAL INSURANCE DENTAL INSURANCE DENTAL INSURANCE DENTAL INSURANCE

ZAPPING/M&C SAATCHI MADRID ZAPPING/M&C SAATCHI MADRID ZAPPING/M&C SAATCHI MADRID JUNG VON MATT HAMBURG JUNG VON MATT HAMBURG JUNG VON MATT HAMBURG JUNG VON MATT HAMBURG

SPAIN SPAIN SPAIN GERMANY GERMANY GERMANY GERMANY

PAPERS WORLDWIDE PAPERS WORLDWIDE PAPERS WORLDWIDE PAPERS WORLDWIDE FEDEX FEDEX FEDEX

NEENAH PAPER NEENAH PAPER NEENAH PAPER NEENAH PAPER COURIER SERVICES COURIER SERVICES COURIER SERVICES

Y&R DUBAI Y&R DUBAI Y&R DUBAI Y&R DUBAI DDB BRASIL SÃO PAULO DDB BRASIL SÃO PAULO DDB BRASIL SÃO PAULO

UNITED ARAB EMIRATES UNITED ARAB EMIRATES UNITED ARAB EMIRATES UNITED ARAB EMIRATES BRAZIL BRAZIL BRAZIL

GETTY IMAGES ABAP/ABA ABAP/ABA ABAP/ABA

IMAGE BANK NATIONAL ASSOCIATION OF ADVERTISING NATIONAL ASSOCIATION OF ADVERTISING NATIONAL ASSOCIATION OF ADVERTISING

SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO

ISRAEL BRAZIL BRAZIL BRAZIL

SETE LÉGUAS PROFESSIONAL BOOTS SETE LÉGUAS PROFESSIONAL BOOTS SETE LÉGUAS PROFESSIONAL BOOTS

TALENT SÃO PAULO TALENT SÃO PAULO TALENT SÃO PAULO

BRAZIL BRAZIL BRAZIL

ENTERTAINMENT & LEISURE A19/022 A19/023 A19/024 A19/042 A19/116 A19/117 A19/118 A19/119 A19/120 A19/121 A19/159 A19/169 A19/170 A19/171

MORGENSTERN MAYER ROTTMANN CONGRATULATIONS #51 ICHIRO ABRAHAM EFREN OTTO THE STRIP POKER THE FART THE LOOK-OUT GO PLAY OUTSIDE STEEL BED WOODEN BED LUXURY BED

PUBLICATIONS & MEDIA A20/151 A20/152 A20/153 A20/171 A20/172 A20/185 A20/186 A20/187 A20/188 A20/202 A20/203 A20/204 A20/265 A20/272 A20/273 A20/274 A20/275 A20/288 A20/289 A20/290 A20/291 A20/292 A20/309 A20/310 A20/311 A20/312 A20/313 A20/321

LUTHER KING CHURCHILL GANDHI NOT EVERYONE THOUGHT MICHAEL JACKSON MARVIN GAYE TUPAC & B.I.G JOHN LENNON SOCCER BASKETBALL ATOMIC BOMB CAMERA MAN RAPPER LATINO BLUES POP DIVA ROAD CROSSING BABY AIRCRAFT PRISMA SQUARE TRAILS BONO EMINEM AMY BRITNEY MARILYN OBAMA

BANKING, INVESTMENT & INSURANCE A21/012 A21/013 A21/014 A21/061 A21/062 A21/063 A21/064

POUND FACE DOLLAR FACE RENMIBI FACE BOXING GLOVE COCONUT GOLF BALL BASEBALL

WESTERN UNION WESTERN UNION WESTERN UNION ERGO DIREKT INSURANCE ERGO DIREKT INSURANCE ERGO DIREKT INSURANCE ERGO DIREKT INSURANCE

BUSINESS EQUIPMENT & SERVICES A22/056 A22/057 A22/058 A22/059 A22/060 A22/061 A22/062

POLAR BEAR WALRUS REINDEER PELICAN EUROPE ASIA AMERICA

ADVERTISING & MEDIA A23/055 A23/075 A23/076 A23/077

INSPIRING BRANDS SINCE 1974 RAZORS CONDOMS FLIP FLOP

OTHER BUSINESS TO BUSINESS A24/015 A24/016 A24/017

PAPER MAN BALLOON MAN SNOW MAN

MONDAY 21STJUNE 2010

ALPARGATAS ALPARGATAS ALPARGATAS


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KINDER PLAN KINDER PLAN KINDER PLAN VIAGRA

DEL CAMPO/NAZCA SAATCHI & SAATCHI BUENOS AIRES DEL CAMPO/NAZCA SAATCHI & SAATCHI BUENOS AIRES DEL CAMPO/NAZCA SAATCHI & SAATCHI BUENOS AIRES TBWA\PHS HELSINKI

ARGENTINA ARGENTINA ARGENTINA FINLAND

INLINGUA INLINGUA INLINGUA VIRGIN MOBILE EPA EPA EPA EPA

LANGUAGE COURSE LANGUAGE COURSE LANGUAGE COURSE MOBILE TRACKER AD SCHOOL SCHOOL OF ART AND DESIGN SCHOOL OF ART AND DESIGN SCHOOL OF ART AND DESIGN

TBWA\ISTANBUL TBWA\ISTANBUL TBWA\ISTANBUL BATES 141 MUMBAI ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO

TURKEY TURKEY TURKEY INDIA BRAZIL BRAZIL BRAZIL BRAZIL

VOLKSWAGEN VOLKSWAGEN VOLKSWAGEN VOLKSWAGEN VOLKSWAGEN VOLKSWAGEN

INDEPENDENT CINEMA SPONSORSHIP INDEPENDENT CINEMA SPONSORSHIP INDEPENDENT CINEMA SPONSORSHIP INDEPENDENT CINEMA SPONSORSHIP INDEPENDENT CINEMA SPONSORSHIP INDEPENDENT CINEMA SPONSORSHIP

DDB UK LONDON DDB UK LONDON DDB UK LONDON DDB UK LONDON DDB UK LONDON DDB UK LONDON

UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM

ADESF (ASSOCIATION FOR SMOKER AWARENESS) ADESF (ASSOCIATION FOR SMOKER AWARENESS) ADESF (ASSOCIATION FOR SMOKER AWARENESS) CPAA CPAA CPAA BANGALORE TRAFFIC POLICE BANGALORE TRAFFIC POLICE BANGALORE TRAFFIC POLICE

ANTI-SMOKING ANTI-SMOKING ANTI-SMOKING CANCER PATIENTS AID ASSOCIATION CANCER PATIENTS AID ASSOCIATION CANCER PATIENTS AID ASSOCIATION ROAD SAFETY ROAD SAFETY ROAD SAFETY

NEOGAMA/BBH SÃO PAULO NEOGAMA/BBH SÃO PAULO NEOGAMA/BBH SÃO PAULO MUDRA DDB GROUP MUMBAI MUDRA DDB GROUP MUMBAI MUDRA DDB GROUP MUMBAI MUDRA DDB GROUP MUMBAI MUDRA DDB GROUP MUMBAI MUDRA DDB GROUP MUMBAI

BRAZIL BRAZIL BRAZIL INDIA INDIA INDIA INDIA INDIA INDIA

AMNESTY INTERNATIONAL AMNESTY INTERNATIONAL AMNESTY INTERNATIONAL AMNESTY INTERNATIONAL SURFRIDER FOUNDATION SURFRIDER FOUNDATION SURFRIDER FOUNDATION INTERNATIONAL SOCIETY FOR HUMAN RIGHTS INTERNATIONAL SOCIETY FOR HUMAN RIGHTS INTERNATIONAL SOCIETY FOR HUMAN RIGHTS INTERNATIONAL SOCIETY FOR HUMAN RIGHTS UNICEF UNICEF UNICEF VODAFONE ESSAR VODAFONE ESSAR VODAFONE ESSAR AMNESTY INTERNATIONAL AMNESTY INTERNATIONAL AMNESTY INTERNATIONAL REPORTERS WITHOUT BORDERS REPORTERS WITHOUT BORDERS REPORTERS WITHOUT BORDERS VANARAI FOUNDATION

HUMAN RIGHTS AWARENESS HUMAN RIGHTS AWARENESS HUMAN RIGHTS AWARENESS HUMAN RIGHTS MARINE POLLUTION AWARENESS MARINE POLLUTION AWARENESS MARINE POLLUTION AWARENESS PRESS FREEDOM PRESS FREEDOM PRESS FREEDOM PRESS FREEDOM ANTI-CHILD ABUSE ANTI-CHILD ABUSE ANTI-CHILD ABUSE CORPORATE RESPONSIBILITY INITIATIVE CORPORATE RESPONSIBILITY INITIATIVE CORPORATE RESPONSIBILITY INITIATIVE AMNESTY INTERNATIONAL AMNESTY INTERNATIONAL AMNESTY INTERNATIONAL PRESS FREEDOM PRESS FREEDOM PRESS FREEDOM WATER USAGE AWARENESS

JWT SPAIN BARCELONA JWT SPAIN BARCELONA JWT SPAIN BARCELONA JWT SPAIN BARCELONA Y&R PARIS BOULOGNE-BILLANCOURT Y&R PARIS BOULOGNE-BILLANCOURT Y&R PARIS BOULOGNE-BILLANCOURT SCHOLZ & FRIENDS BERLIN SCHOLZ & FRIENDS BERLIN SCHOLZ & FRIENDS BERLIN SCHOLZ & FRIENDS BERLIN Y&R SOUTH AFRICA JOHANNESBURG Y&R SOUTH AFRICA JOHANNESBURG Y&R SOUTH AFRICA JOHANNESBURG OGILVY & MATHER MUMBAI OGILVY & MATHER MUMBAI OGILVY & MATHER MUMBAI COLENSO BBDO AUCKLAND COLENSO BBDO AUCKLAND COLENSO BBDO AUCKLAND SAATCHI & SAATCHI PARIS SAATCHI & SAATCHI PARIS SAATCHI & SAATCHI PARIS MCCANN WORLDGROUP MUMBAI

SPAIN SPAIN SPAIN SPAIN FRANCE FRANCE FRANCE GERMANY GERMANY GERMANY GERMANY SOUTH AFRICA SOUTH AFRICA SOUTH AFRICA INDIA INDIA INDIA NEW ZEALAND NEW ZEALAND NEW ZEALAND FRANCE FRANCE FRANCE INDIA

MEXICAN RED CROSS MEXICAN RED CROSS MEXICAN RED CROSS EHSAAS ST JOHN AMBULANCE ST JOHN AMBULANCE ST JOHN AMBULANCE ST JOHN AMBULANCE ST JOHN AMBULANCE SAMUSOCIAL SAMUSOCIAL SAMUSOCIAL

ANNUAL FUNDRAISING DRIVE ANNUAL FUNDRAISING DRIVE ANNUAL FUNDRAISING DRIVE EDUCATIONAL CHARITY ST JOHN AMBULANCE ST JOHN AMBULANCE ST JOHN AMBULANCE ST JOHN AMBULANCE ST JOHN AMBULANCE CHARITY ORGANISATION CHARITY ORGANISATION CHARITY ORGANISATION

JWT MEXICO JWT MEXICO JWT MEXICO JWT INDIA MUMBAI BBH LONDON BBH LONDON BBH LONDON BBH LONDON BBH LONDON PUBLICIS CONSEIL PARIS PUBLICIS CONSEIL PARIS PUBLICIS CONSEIL PARIS

MEXICO MEXICO MEXICO INDIA UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM FRANCE FRANCE FRANCE

PEPSICO PEPSICO PEPSICO PEPSICO

DORITOS DORITOS DORITOS DORITOS

ABBOTT MEAD VICKERS BBDO LONDON ABBOTT MEAD VICKERS BBDO LONDON ABBOTT MEAD VICKERS BBDO LONDON ABBOTT MEAD VICKERS BBDO LONDON

UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM

HEALTHCARE & PRESCRIPTION DRUGS A25/016 A25/017 A25/018 A25/019

CANDY HORSE TRAMPOLINE WOOD

HOSPITAL ALEMAN HOSPITAL ALEMAN HOSPITAL ALEMAN PFIZER FINLAND

COMMERCIAL PUBLIC SERVICES A26/091 A26/092 A26/093 A26/105 A26/138 A26/139 A26/140 A26/141

BUILDING FRENCH BUILDING ITALIAN BUILDING ENGLISH LOST AND FOUND BEST AD DOGS RED DOTS NAILS

CORPORATE IMAGE A27/054 A27/055 A27/056 A27/057 A27/058 A27/059

TERMINATOR TOY STORY SPEED GREMLINS KING KONG BACK TO THE FUTURE

PUBLIC HEALTH & SAFETY A28/062 A28/063 A28/064 A28/085 A28/086 A28/087 A28/088 A28/089 A28/090

RED FLAGS YELLOW FLAGS TANKS THE DAY AFTER YOUR DAUGHTER YOUR WIFE PUPPY LOVE JUST MARRIED WAITING FRIEND

PUBLIC AWARENESS MESSAGES A29/037 A29/038 A29/039 A29/040 A29/103 A29/105 A29/106 A29/110 A29/111 A29/112 A29/113 A29/114 A29/115 A29/116 A29/161 A29/162 A29/163 A29/176 A29/177 A29/178 A29/182 A29/183 A29/184 A29/217

MUGABE MUBARAK KIM JONG-IL OBAMA DETERGENT BOTTLE SHOE TYRE GUANTANAMO BATMAN FOREST FIRE MILITARY EXHIBITION TOY SOLDIERS FLUFFY TOY DOG TOY BLOCKS TURTLES SEA BIRDS CATTLE BEATING EXECUTION REBELS KADDAFI AHMADINEJAD KIM JONG-IL WATER WASTE

FUNDRAISING & APPEALS A30/052 A30/053 A30/054 A30/074 A30/081 A30/082 A30/083 A30/084 A30/085 A30/100 A30/101 A30/102

AMBULANCE STRETCHER CPR BRICK QUARRY ABIGAIL SAMUEL TONY KEIKO GARY WOMAN YOUNG MAN OLD MAN

COPYWRITING B01/035 B01/036 B01/037 B01/038

EUNICE IAN PAT SIMONE

MONDAY 21STJUNE 2010


D2 15-22 Press Listings:25•01 front 21/06/10 02:38 Page22

22

PRESS SHORTLIST

CAT

TITLE

ADVERTISER

PRODUCT

ADVERTISING AGENCY

COUNTRY

B01/096 B01/098 B01/099 B01/100 B01/109 B01/110 B01/111 B01/115 B01/116 B01/117 B01/118

VADUZ BOGENHAUSEN LOLITA MEDEA BRAZIL COCKFIGHTS MOTOBOY LONG TEXT ABRAHAM EFREN OTTO

DAIMLER DAIMLER SRUJAN FOUNDATION FOR MENTAL HEALTH SRUJAN FOUNDATION FOR MENTAL HEALTH LABORATORIO CHILE LABORATORIO CHILE LABORATORIO CHILE VOLKSWAGEN MATTEL MEXICO MATTEL MEXICO MATTEL MEXICO

MERCEDES-BENZ PRE-SAFE® MERCEDES-BENZ PRE-SAFE® SCHIZOPHRENIA AWARENESS SCHIZOPHRENIA AWARENESS MARATHON VITAMIN SUPPLEMENT MARATHON VITAMIN SUPPLEMENT MARATHON VITAMIN SUPPLEMENT VW PASSAT SCRABBLE SCRABBLE SCRABBLE

JUNG VON MATT HAMBURG JUNG VON MATT HAMBURG MUDRA DDB GROUP MUMBAI MUDRA DDB GROUP MUMBAI PROLAM Y&R SANTIAGO PROLAM Y&R SANTIAGO PROLAM Y&R SANTIAGO ALMAPBBDO SÃO PAULO OGILVY MEXICO OGILVY MEXICO OGILVY MEXICO

GERMANY GERMANY INDIA INDIA CHILE CHILE CHILE BRAZIL MEXICO MEXICO MEXICO

PROCTER & GAMBLE PROCTER & GAMBLE PROCTER & GAMBLE EPSON EPSON EPSON TRANSASIA PAPERS TRANSASIA PAPERS TRANSASIA PAPERS VH1 VH1 VH1 VH1 MTV GERMANY MTV GERMANY MTV GERMANY ROLLING STONE MAGAZINE ROLLING STONE MAGAZINE ROLLING STONE MAGAZINE HARVEY NICHOLS GETTY IMAGES GETTY IMAGES SÃO PAULO ALPARGATAS SÃO PAULO ALPARGATAS SÃO PAULO ALPARGATAS SÃO PAULO ALPARGATAS BILLBOARD BILLBOARD BILLBOARD BILLBOARD BILLBOARD

CHEER DARK CHEER DARK CHEER DARK PHOTO PRINTER PHOTO PRINTER PHOTO PRINTER CONQUEROR PAPERS CONQUEROR PAPERS CONQUEROR PAPERS TV STATION TV STATION TV STATION TV STATION MTV MASTERS MTV MASTERS MTV MASTERS CAMPAIGN AGAINST FREE MUSIC DOWNLOADS CAMPAIGN AGAINST FREE MUSIC DOWNLOADS CAMPAIGN AGAINST FREE MUSIC DOWNLOADS DEPARTMENT STORE IMAGE BANK IMAGE BANK HAVAIANAS SLIM HAVAIANAS SLIM HAVAIANAS SLIM HAVAIANAS SLIM MAGAZINE MAGAZINE MAGAZINE MAGAZINE MAGAZINE

LEO BURNETT TORONTO LEO BURNETT TORONTO LEO BURNETT TORONTO OGILVY FRANCE PARIS OGILVY FRANCE PARIS OGILVY FRANCE PARIS TAPROOT INDIA MUMBAI TAPROOT INDIA MUMBAI TAPROOT INDIA MUMBAI Y&R NEW YORK Y&R NEW YORK Y&R NEW YORK Y&R NEW YORK JUNG VON MATT HAMBURG JUNG VON MATT HAMBURG JUNG VON MATT HAMBURG OGILVY FRANKFURT OGILVY FRANKFURT OGILVY FRANKFURT Y&R DUBAI ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO

CANADA CANADA CANADA FRANCE FRANCE FRANCE INDIA INDIA INDIA USA USA USA USA GERMANY GERMANY GERMANY GERMANY GERMANY GERMANY UNITED ARAB EMIRATES BRAZIL BRAZIL BRAZIL BRAZIL BRAZIL BRAZIL BRAZIL BRAZIL BRAZIL BRAZIL BRAZIL

THE FRIDGE THE FRIDGE THE FRIDGE THE FRIDGE THE FRIDGE KIMBERLY-CLARK KIMBERLY-CLARK KIMBERLY-CLARK BIGSTAR CO. BIGSTAR CO. BIGSTAR CO. TRANSASIA PAPERS VH1 VH1 VH1 VH1

CONCERT VENUE & MUSIC PRODUCTION HOUSE CONCERT VENUE & MUSIC PRODUCTION HOUSE CONCERT VENUE & MUSIC PRODUCTION HOUSE CONCERT VENUE & MUSIC PRODUCTION HOUSE CONCERT VENUE & MUSIC PRODUCTION HOUSE KLEENEX KLEENEX KLEENEX GAMBOL SANDALS GAMBOL SANDALS GAMBOL SANDALS CONQUEROR PAPERS TV STATION TV STATION TV STATION TV STATION

TBWA\RAAD DUBAI TBWA\RAAD DUBAI TBWA\RAAD DUBAI TBWA\RAAD DUBAI TBWA\RAAD DUBAI JWT LONDON JWT LONDON JWT LONDON SPA-HAKUHODO BANGKOK SPA-HAKUHODO BANGKOK SPA-HAKUHODO BANGKOK TAPROOT INDIA MUMBAI Y&R NEW YORK Y&R NEW YORK Y&R NEW YORK Y&R NEW YORK

UNITED ARAB EMIRATES UNITED ARAB EMIRATES UNITED ARAB EMIRATES UNITED ARAB EMIRATES UNITED ARAB EMIRATES UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM THAILAND THAILAND THAILAND INDIA USA USA USA USA

EDITIONS POINTS EDITIONS POINTS EDITIONS POINTS

FAMOUS SPEECHES COLLECTION FAMOUS SPEECHES COLLECTION FAMOUS SPEECHES COLLECTION

MARCEL PARIS MARCEL PARIS MARCEL PARIS

FRANCE FRANCE FRANCE

LAND ROVER VF EUROPE VF EUROPE VF EUROPE PROCTER & GAMBLE PROCTER & GAMBLE PROCTER & GAMBLE SAMUSOCIAL SAMUSOCIAL SAMUSOCIAL MICROSOFT CORPORATION

DISCOVERY 4 WRANGLER WRANGLER WRANGLER CHEER DARK CHEER DARK CHEER DARK CHARITY ORGANIZATION CHARITY ORGANISATION CHARITY ORGANISATION XBOX 360

RAINEY KELLY CAMPBELL ROALFE/Y&R LONDON FRED & FARID PARIS FRED & FARID PARIS FRED & FARID PARIS LEO BURNETT TORONTO LEO BURNETT TORONTO LEO BURNETT TORONTO PUBLICIS CONSEIL PARIS PUBLICIS CONSEIL PARIS PUBLICIS CONSEIL PARIS Y&R DUBAI

UNITED KINGDOM FRANCE FRANCE FRANCE CANADA CANADA CANADA FRANCE FRANCE FRANCE UNITED ARAB EMIRATES

ART DIRECTION B02/171 B02/172 B02/173 B02/174 B02/175 B02/176 B02/265 B02/266 B02/267 B02/272 B02/273 B02/274 B02/275 B02/276 B02/277 B02/278 B02/285 B02/286 B02/288 B02/294 B02/310 B02/311 B02/312 B02/313 B02/314 B02/315 B02/325 B02/326 B02/327 B02/328 B02/329

ARTIST ROCKER COWBOY MEMORIES OF HOME MEMORIES OF LIFE MEMORIES OF MEN SPIRITUAL GURU ROYAL RAJPUT KATHAKALI DANCER RAPPER LATINO BLUES POP DIVA LEMMY KILMISTER KURT COBAIN 50 CENT ROAD CROSSING BABY PRISMA WOLVES 0.0047% 0.0053% IN NYC BEING STYLISH DRESS CODE ELEPHANT BONO EMINEM AMY BRITNEY MARILYN

ILLUSTRATION B03/100 B03/101 B03/102 B03/103 B03/104 B03/111 B03/112 B03/113 B03/186 B03/187 B03/188 B03/232 B03/238 B03/239 B03/240 B03/241

MAN FISH JAR SPIDER MONSTER KING/FOOL YES/NO GLORY/FAILURE RED GREEN YELLOW KATHAKALI DANCER RAPPER LATINO BLUES POP DIVA

TYPOGRAPHY B04/040 B04/041 B04/042

LUTHER KING CHURCHILL GANDHI

PHOTOGRAPHY B05/046 B05/047 B05/048 B05/049 B05/100 B05/101 B05/102 B05/121 B05/122 B05/123 B05/161

GOGGLES RED P01 RED P02 RED P03 ARTIST ROCKER COWBOY WOMAN YOUNG MAN OLD MAN AZIZ

MONDAY 21STJUNE 2010


23_AD:D2 20/06/10 21:04 Page23

ADS WE MAKE AD A S AND D WEBSITES, WEBS SITES, S DAMN DAM AMN MN IT!

after havee started ItIt's 's come come to our attention attention that, aft ter last year, year, some people hav rted thinking of wee can't Schematic purely purely as a digital out of home company. company. And in fairness, fairness, w caan't really really blame After all,l, w wee did put a 12' multi-user, multi-touch glass people ffor or thinking that. A fter al glas ass touchscreen touchscreen in the middle middle of the Palais. wee ccould So we we put our heads down down and thought thougght of all all sorts of other things w ould do this year year that would different. w ould be dif ferent. A Facebook Facebook campaign. paign. A series of interactive interactive videos. A social shopping shopping Touchwall site with virtual gifts for for attendees. attendees. Cool Cool ideas, to be sure. sure. But everyone everyone loved loved e the T ouchwall million impressions world. How so much last year, year, and it got oover ver 23 23 mil lion media impr essions around around the w orld. Ho w ccould ould wee not do it again? And ho how makee it cooler w w could could we we not try to mak cooler this yyear, ear, and a leverage leverage our partnership and show applications new partner ship with Microsoft, Microsoft, an nd sho w other types of ap plications for for brands brands and rretailers? etailers? ourselves. 2010 In the end, we we couldn't couldn't help our selves. But when yyou ou use the 2 010 Cannes Cannes Lions Touchwall Touchwall to find a rrestaurant, estaurant, or a friend, or a ses ssession, sion, or you you use it to send information information on to yyour our phone, think ccould ould yyou ou do us a favor favor and please th hink the following following thought? "Perhaps inventive application "P erhaps if Schematic is this inv en ntive about creating creating a beautiful, useful usefu ul ap plication for for Cannes, degree myy Can nes they may be able to bring thee same degr nes, ee of creativity creativity and technical al acumen to m businesss problem, the busines problem, no matter matter what th he medium is." We'd appreciate we'll festival. W e'd very very much ap preciate it. And w e'll look forward forward to seeing yyou ou at the fe estival.

Schematic’ss 2010 Touchwall Schematic’ 2010 Cannes Cannes Lions Touchwal T ouchwall is powered powered by by


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24

SHORTLIST OUTDOOR

CAT

TITLE

ADVERTISER

PRODUCT

ADVERTISING AGENCY

COUNTRY

DR. AUGUST OETKER DR. AUGUST OETKER FINDUS FRANCE FINDUS FRANCE

BISTRO BAGUETTES BISTRO BAGUETTES FRIES FRIES

BBDO GERMANY DÜSSELDORF BBDO GERMANY DÜSSELDORF GREY PARIS GREY PARIS

GERMANY GERMANY FRANCE FRANCE

WRIGLEY

SKITTLES

TBWA\CHIAT\DAY NEW YORK

USA

MARSTONS JAMES READY JAMES READY JAMES READY

PEDIGREE ASHES SPONSORSHIP BEER BEER BEER

DLKW LONDON LEO BURNETT TORONTO LEO BURNETT TORONTO LEO BURNETT TORONTO

UNITED KINGDOM CANADA CANADA CANADA

DANONE DANONE DANONE DANONE DANONE

EVIAN EVIAN EVIAN EVIAN EVIAN

BETC EURO RSCG PARIS BETC EURO RSCG PARIS BETC EURO RSCG PARIS BETC EURO RSCG PARIS BETC EURO RSCG PARIS

FRANCE FRANCE FRANCE FRANCE FRANCE

I.P.TRADING I.P.TRADING I.P.TRADING MELITTA HAUSHALTSPRODUKTE MELITTA HAUSHALTSPRODUKTE PERSIL

HYGIENE COLOUR BLEACH HYGIENE COLOUR BLEACH HYGIENE COLOUR BLEACH VACUUM CLEANER BAGS VACUUM CLEANER BAGS DETERGENT

MCCANN WORLDGROUP THAILAND BANGKOK MCCANN WORLDGROUP THAILAND BANGKOK MCCANN WORLDGROUP THAILAND BANGKOK BBDO GERMANY DÜSSELDORF BBDO GERMANY DÜSSELDORF DDB&CO. ISTANBUL

THAILAND THAILAND THAILAND GERMANY GERMANY TURKEY

ASD COMPANY ASD COMPANY 3M 3M

SEKUNDA INSTANT GLUE SEKUNDA INSTANT GLUE CUSHION WRAP CUSHION WRAP

BBDO RUSSIA MOSCOW BBDO RUSSIA MOSCOW CREATIVE JUICE\BANGKOK (TBWA) BANGKOK CREATIVE JUICE\BANGKOK (TBWA) BANGKOK

RUSSIA RUSSIA THAILAND THAILAND

KNIFE KNIFE REFRIGERATORS REFRIGERATORS FLASHLIGHTS FOOD CHOPPER MMR1501 FOOD CHOPPER MMR1501 FOOD CHOPPER MMR1501

GREY TOKYO GREY TOKYO DDB GERMANY BERLIN DDB GERMANY BERLIN ARS DDB CARACAS DDB GERMANY DÜSSELDORF DDB GERMANY DÜSSELDORF DDB GERMANY DÜSSELDORF

JAPAN JAPAN GERMANY GERMANY VENEZUELA GERMANY GERMANY GERMANY

BOSE BOSE BOSE

NOISE-CANCELLING HEADPHONES NOISE-CANCELLING HEADPHONES NOISE-CANCELLING HEADPHONES

DDB SINGAPORE DDB SINGAPORE DDB SINGAPORE

SINGAPORE SINGAPORE SINGAPORE

UNILEVER LYNX LYNX

POND’S CLEAR SOLUTIONS LYNX BULLET LYNX BULLET

OGILVY & MATHER PHILIPPINES MAKATI CITY BBH LONDON BBH LONDON

THE PHILIPPINES UNITED KINGDOM UNITED KINGDOM

HUGGIES HUGGIES HUGGIES PT. PANASONIC GOBEL INDONESIA

DIAPER DIAPER DIAPER NOSE HAIR TRIMMER ER-115

OGILVY BEIJING OGILVY BEIJING OGILVY BEIJING PT PERWANAL SAATCHI & SAATCHI JAKARTA

CHINA CHINA CHINA INDONESIA

SAVOURY FOODS A01/023 A01/024 A01/035 A01/037

WE’VE LA FRONS MAIR SEA BOOK WHO IDA NOAH

SWEET FOODS & SNACKS A02/034

SHAOLIN

ALCOHOLIC DRINKS A03/001 A03/022 A03/023 A03/024

HISTORY COUPON BILLBOARD 1 COUPON BILLBOARD 2 COUPON BILLBOARD 3

NON-ALCOHOLIC DRINKS A04/034 A04/035 A04/036 A04/037 A04/038

MAN - BANDANA BOY - GLASSES GIRL - HAT BOY - LONG HAIR GIRL - JEANS

HOUSEHOLD: CLEANING PRODUCTS A05/001 A05/002 A05/003 A05/018 A05/019 A05/035

RED STAIN GREEN STAIN BLUE STAIN SPRINGFIELD ZIGGY KETCHUP

HOUSEHOLD: OTHER A06/014 A06/015 A06/019 A06/021

BALLERINA SOLDIERS CERAMIC MARBLE

HOME APPLIANCES & FURNISHINGS A07/012 A07/013 A07/014 A07/016 A07/022 A07/037 A07/038 A07/039

SALMON PINEAPPLE DINOSAUR LEG SABERTOOTH FILET DEER PEPPER PUMPKIN LETTUCE

KAGATANI KNIFE KAGATANI KNIFE BOSCH INTERNATIONAL BOSCH INTERNATIONAL ENERGIZER BSH HOME APPLIANCES/ BOSCH HAUSGERÄTE CONSUMER PRODUCTS BSH HOME APPLIANCES/ BOSCH HAUSGERÄTE CONSUMER PRODUCTS BSH HOME APPLIANCES/ BOSCH HAUSGERÄTE CONSUMER PRODUCTS

HOME ELECTRONICS & AUDIO-VISUAL A08/013 A08/014 A08/015

CONSTRUCTION NOISY DOG CRYING KID

COSMETICS & BEAUTY A09/014 A09/018 A09/019

SIREN SNOW PRINTS - CAR SNOW PRINTS - STREET

TOILETRIES A10/001 A10/002 A10/003 A10/013

COLUMBUS ZORRO SNOW WHITE BALDY

MONDAY 21STJUNE 2010


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OUTDOOR SHORTLIST

25

CAT

TITLE

ADVERTISER

PRODUCT

ADVERTISING AGENCY

COUNTRY

A10/014 A10/015 A10/023 A10/024 A10/025

FATTY BORAT KING / FOOL YES / NO GLORY / FAILURE

PT. PANASONIC GOBEL INDONESIA PT. PANASONIC GOBEL INDONESIA KIMBERLY-CLARK KIMBERLY-CLARK KIMBERLY-CLARK

NOSE HAIR TRIMMER ER-115 NOSE HAIR TRIMMER ER-115 KLEENEX KLEENEX KLEENEX

PT PERWANAL SAATCHI & SAATCHI JAKARTA PT PERWANAL SAATCHI & SAATCHI JAKARTA JWT LONDON JWT LONDON JWT LONDON

INDONESIA INDONESIA UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM

RECKITT BENCKISER RECKITT BENCKISER RECKITT BENCKISER BAYER VITAL BAYER VITAL BAYER VITAL

STREPSILS STREPSILS STREPSILS LEFAX DIGESTIVE AID LEFAX DIGESTIVE AID LEFAX DIGESTIVE AID

EURO RSCG ESPAÑA MADRID EURO RSCG ESPAÑA MADRID EURO RSCG ESPAÑA MADRID BBDO GERMANY DÜSSELDORF BBDO GERMANY DÜSSELDORF BBDO GERMANY DÜSSELDORF

SPAIN SPAIN SPAIN GERMANY GERMANY GERMANY

DIESEL DIESEL DIESEL

APPAREL AND ACCESSORIES APPAREL AND ACCESSORIES APPAREL AND ACCESSORIES

ANOMALY NEW YORK ANOMALY NEW YORK ANOMALY NEW YORK

USA USA USA

ROYAL CANIN PEDIGREE 8IN1 PET PRODUCTS MARS PETCARE FRANCE MARS PETCARE FRANCE MARS PETCARE FRANCE COMERCIAL ARGE COMERCIAL ARGE ATAS-ASM DIS TICARET ATAS-ASM DIS TICARET ATAS-ASM DIS TICARET

PET FOOD DOG ADOPTION PETCARE PRODUCTS FROLIC DOG BISCUITS FROLIC DOG BISCUITS FROLIC DOG BISCUITS PILOT EXTRAFINE PEN PILOT EXTRAFINE PEN INDUSTRIAL HAND CLEANER INDUSTRIAL HAND CLEANER INDUSTRIAL HAND CLEANER

HEYE & PARTNER HAMBURG TBWA\FREDERICK SANTIAGO SERVICEPLAN MUNICH CLM BBDO BOULOGNE-BILLANCOURT CLM BBDO BOULOGNE-BILLANCOURT CLM BBDO BOULOGNE-BILLANCOURT GREY ESPAÑA BARCELONA GREY ESPAÑA BARCELONA DDB&CO. ISTANBUL DDB&CO. ISTANBUL DDB&CO. ISTANBUL

GERMANY CHILE GERMANY FRANCE FRANCE FRANCE SPAIN SPAIN TURKEY TURKEY TURKEY

DAIMLER DAIMLER DAIMLER DAIMLER DAIMLER VOLKSWAGEN FORD FORD FORD MERCEDES-BENZ LAND ROVER LAND ROVER LAND ROVER AUDI TURKEY DOGUS OTOMOTIV

MERCEDES-BENZ BLUETEC SMART FORTWO SMART FORTWO SMART FORTWO SMART FORTWO POLO TRUCKS TRUCKS TRUCKS SMART LAND ROVER LAND ROVER LAND ROVER AUDI QUATTRO

JUNG VON MATT HAMBURG BBDO GERMANY DÜSSELDORF BBDO GERMANY DÜSSELDORF BBDO GERMANY DÜSSELDORF BBDO GERMANY DÜSSELDORF DDB GERMANY BERLIN JWT ARGENTINA BUENOS AIRES JWT ARGENTINA BUENOS AIRES JWT ARGENTINA BUENOS AIRES CONTRAPUNTO BBDO MADRID Y&R BEIJING Y&R BEIJING Y&R BEIJING DDB&CO. ISTANBUL

GERMANY GERMANY GERMANY GERMANY GERMANY GERMANY ARGENTINA ARGENTINA ARGENTINA SPAIN CHINA CHINA CHINA TURKEY

DIXONS.CO.UK CANAC HARDWARE STORE CANAC HARDWARE STORE HARVEY NICHOLS

ONLINE ELECTRICAL STORE HARDWARE STORE HARDWARE STORE DEPARTMENT STORE

M&C SAATCHI LONDON LG2 QUÉBEC LG2 QUÉBEC Y&R DUBAI

UNITED KINGDOM CANADA CANADA UNITED ARAB EMIRATES

NEDERLANDSE SPOORWEGEN NORWEGIAN AIRLINES EUROSTAR EUROSTAR

DUTCH RAILWAYS AIRLINE HIGH SPEED TRAIN FROM BRUSSELS TO LONDON HIGH SPEED TRAIN FROM BRUSSELS TO LONDON

DDB AMSTERDAM KITCHEN LEO BURNETT OSLO TBWA\BRUSSELS TBWA\BRUSSELS

THE NETHERLANDS NORWAY BELGIUM BELGIUM

BC LOTTERY CORPORATION BC LOTTERY CORPORATION YOSHIDA HIDEO MEMORIAL FOUNDATION YOSHIDA HIDEO MEMORIAL FOUNDATION YOSHIDA HIDEO MEMORIAL FOUNDATION PILATES ACADEMY WITH GERDA PILATES ACADEMY WITH GERDA MATTEL MINT MUSEUM OF TOYS MINT MUSEUM OF TOYS ILLINOIS LOTTERY ILLINOIS LOTTERY ILLINOIS LOTTERY SITGES FANTASY FILM FESTIVAL

LOTTERY SCRATCH TICKETS LOTTERY SCRATCH TICKETS ONE SHOW 2009 EXHIBITION ONE SHOW 2009 EXHIBITION ONE SHOW 2009 EXHIBITION PILATES CLASSES PILATES CLASSES HOT WHEELS TOY MUSEUM TOY MUSEUM LOTTERY LOTTERY LOTTERY FILM FESTIVAL

TBWA\VANCOUVER TBWA\VANCOUVER DENTSU TOKYO DENTSU TOKYO DENTSU TOKYO CONCEPT ISTANBUL CONCEPT ISTANBUL OGILVY MEXICO Y&R SINGAPORE Y&R SINGAPORE ENERGY BBDO CHICAGO ENERGY BBDO CHICAGO ENERGY BBDO CHICAGO VITRUVIO LEO BURNETT MADRID

CANADA CANADA JAPAN JAPAN JAPAN TURKEY TURKEY MEXICO SINGAPORE SINGAPORE USA USA USA SPAIN

PHARMACY A11/033 A11/034 A11/035 A11/037 A11/038 A11/039

PAIN GIFTS FEAR CHEERLEADERS OLD GUYS POLO TEAM

CLOTHING, FOOTWEAR & ACCESSORIES A12/001 A12/002 A12/003

SMART MAY HAVE THE BRAINS SMART CRITIQUES SMART HAD ONE GOOD IDEA

MISCELLANEOUS A13/002 A13/007 A13/010 A13/011 A13/012 A13/013 A13/015 A13/017 A13/029 A13/030 A13/031

DROOLING DOG SHELTER GERTRUD SOFA LIMO SWIMMING POOL MOTORCYCLIST GIRL WRENCH GRIP CAN

CARS & AUTOMOTIVE SERVICES A14/026 A14/034 A14/035 A14/036 A14/037 A14/045 A14/099 A14/100 A14/101 A14/110 A14/112 A14/113 A14/114 A14/147

BLUE-GREEN PHONE BOX WC PHOTO BOOTH LIFT THE CAR-RECYCLING-DROP-BOX ELEPHANT ORGANO VAULT BUBBLE GRASSLAND MOUNTAIN DESERT BANANA SQUID

RETAIL STORES A15/029 A15/046 A15/047 A15/062

SANDALS WINDOW SHUTTERS FENCE WOLVES

TRAVEL, TRANSPORT & TOURISM A17/014 A17/018 A17/022 A17/023

TEXT BUS LAST ONE TO LEAVE HITS THE LIGHTS GUARD SHOPPER

ENTERTAINMENT & LEISURE A18/019 A18/020 A18/030 A18/031 A18/032 A18/065 A18/066 A18/076 A18/077 A18/078 A18/092 A18/093 A18/094 A18/104

BOAT POOL SPIRALS STAR CIRCLES THE BUTT THE BELLY BIG BOY DOLLS TIN TOYS BOAT CAR MOTORCYCLE OCTOPUS

MONDAY 21STJUNE 2010


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26

CAT

OUTDOOR SHORTLIST TITLE

ADVERTISER

PRODUCT

ADVERTISING AGENCY

COUNTRY

SPIEGEL MAGAZINE NEWSPAPER NEWSPAPER NEWSPAPER BUDGET TRAVEL GUIDE BUDGET TRAVEL GUIDE MAGAZINE MAGAZINE NEWS CHANNEL NEWS CHANNEL

JUNG VON MATT HAMBURG OGILVY & MATHER MUMBAI OGILVY & MATHER MUMBAI OGILVY & MATHER MUMBAI DDB SINGAPORE DDB SINGAPORE ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO DDB&CO. ISTANBUL DDB&CO. ISTANBUL

GERMANY INDIA INDIA INDIA SINGAPORE SINGAPORE BRAZIL BRAZIL TURKEY TURKEY

BANKING MONEY TRANSFER MONEY TRANSFER MONEY TRANSFER

EXTRA CREDIT PROJECTS GRAND RAPIDS ZAPPING/M&C SAATCHI MADRID ZAPPING/M&C SAATCHI MADRID ZAPPING/M&C SAATCHI MADRID

USA SPAIN SPAIN SPAIN

OUTDOOR ADVERTISEMENT SPACE OUTDOOR ADVERTISEMENT SPACE OUTDOOR ADVERTISEMENT SPACE IMAGE LIBRARY COURIER

Y&R NOT JUST FILM AMSTERDAM Y&R NOT JUST FILM AMSTERDAM Y&R NOT JUST FILM AMSTERDAM BBDO GERMANY DÜSSELDORF BBDO GUERRERO/PROXIMITY PHILIPPINES MAKATI CITY

THE NETHERLANDS THE NETHERLANDS THE NETHERLANDS GERMANY THE PHILIPPINES

HOSPITAL ALEMAN HOSPITAL ALEMAN DIRECTV DIRECTV RED BALLOON RED BALLOON

KINDER PLAN KINDER PLAN DIRECTV HD DIRECTV HD ENGLISH SCHOOL FOR KIDS ENGLISH SCHOOL FOR KIDS

DEL CAMPO/NAZCA SAATCHI & SAATCHI BUENOS AIRES DEL CAMPO/NAZCA SAATCHI & SAATCHI BUENOS AIRES LEO BURNETT COLOMBIANA BOGOTÁ LEO BURNETT COLOMBIANA BOGOTÁ OGILVY BRASIL SÃO PAULO OGILVY BRASIL SÃO PAULO

ARGENTINA ARGENTINA COLOMBIA COLOMBIA BRAZIL BRAZIL

FORD

CORPORATE IMAGE

JWT ARGENTINA BUENOS AIRES

ARGENTINA

BANGALORE TRAFFIC POLICE BANGALORE TRAFFIC POLICE BANGALORE TRAFFIC POLICE

ROAD SAFETY ROAD SAFETY ROAD SAFETY

MUDRA DDB GROUP MUMBAI MUDRA DDB GROUP MUMBAI MUDRA DDB GROUP MUMBAI

INDIA INDIA INDIA

CITY OF TORONTO AMNESTY INTERNATIONAL AMNESTY INTERNATIONAL AMNESTY INTERNATIONAL AMNESTY INTERNATIONAL SURFRIDER FOUNDATION SURFRIDER FOUNDATION AIDS AFRICA SOLIDARITY FUND SAMUSOCIAL SAMUSOCIAL SAMUSOCIAL DEFENCE FORCE RECRUITMENT DEFENCE FORCE RECRUITMENT DEFENCE FORCE RECRUITMENT AUSTRALIAN CHILDHOOD FOUNDATION

LIVEGREEN HUMAN RIGHTS AWARENESS HUMAN RIGHTS AWARENESS HUMAN RIGHTS AWARENESS HUMAN RIGHTS AWARENESS MARINE POLLUTION AWARENESS MARINE POLLUTION AWARENESS AIDS AWARENESS HOMELESSNESS AWARENESS HOMELESSNESS AWARENESS HOMELESSNESS AWARENESS ROYAL AUSTRALIAN NAVY ROYAL AUSTRALIAN NAVY ROYAL AUSTRALIAN NAVY CHILD NEGLECT AWARENESS

AGENCY59 TORONTO JWT SPAIN BARCELONA JWT SPAIN BARCELONA JWT SPAIN BARCELONA JWT SPAIN BARCELONA Y&R PARIS BOULOGNE-BILLANCOURT Y&R PARIS BOULOGNE-BILLANCOURT BETC EURO RSCG PARIS PUBLICIS CONSEIL PARIS PUBLICIS CONSEIL PARIS PUBLICIS CONSEIL PARIS GEORGE PATTERSON Y&R MELBOURNE GEORGE PATTERSON Y&R MELBOURNE GEORGE PATTERSON Y&R MELBOURNE JWT MELBOURNE

CANADA SPAIN SPAIN SPAIN SPAIN FRANCE FRANCE FRANCE FRANCE FRANCE FRANCE AUSTRALIA AUSTRALIA AUSTRALIA AUSTRALIA

THE SALVATION ARMY THE SALVATION ARMY DEUTSCHER CARITASVERBAND DEUTSCHER CARITASVERBAND DEUTSCHER CARITASVERBAND MEXICAN RED CROSS MEXICAN RED CROSS GREYHOUNDS AS PETS GREYHOUNDS AS PETS

HOMELESS APPEAL HOMELESS APPEAL CHILD SAFETY CHILD SAFETY CHILD SAFETY ANNUAL FUNDRAISING DRIVE ANNUAL FUNDRAISING DRIVE PET ADOPTION CHARITY PET ADOPTION CHARITY

TRY ADVERTISING AGENCY OSLO TRY ADVERTISING AGENCY OSLO BBDO GERMANY DÜSSELDORF BBDO GERMANY DÜSSELDORF BBDO GERMANY DÜSSELDORF JWT MEXICO JWT MEXICO SAATCHI & SAATCHI AUCKLAND SAATCHI & SAATCHI AUCKLAND

NORWAY NORWAY GERMANY GERMANY GERMANY MEXICO MEXICO NEW ZEALAND NEW ZEALAND

DORITOS SPICY NACHOS DORITOS SPICY NACHOS CHOCOLATE WITH WHISKY CHOCOLATE WITH WHISKY CHOCOLATE WITH WHISKY CHOCOLATE WITH WHISKY

MCCANN ERICKSON SINGAPORE MCCANN ERICKSON SINGAPORE DENTSU LATIN AMERICA SAO PAULO DENTSU LATIN AMERICA SAO PAULO DENTSU LATIN AMERICA SAO PAULO DENTSU LATIN AMERICA SAO PAULO

SINGAPORE SINGAPORE BRAZIL BRAZIL BRAZIL BRAZIL

PUBLICATIONS & MEDIA A19/046 A19/055 A19/056 A19/058 A19/071 A19/072 A19/088 A19/090 A19/100 A19/102

ICEBEAR BAG BABY WHALE LANDMARKS ROAD EMINEM BRITNEY HUGO CHAVES - KING JUAN CARLOS CAMERA MAN

SPIEGEL-VERLAG RUDOLF AUGSTEIN THE ECONOMIST THE ECONOMIST THE ECONOMIST PENGUIN BOOKS PENGUIN BOOKS BILLBOARD BILLBOARD CNN TURK CNN TURK

BANKING, INVESTMENT & INSURANCE A20/020 A20/024 A20/025 A20/026

HAY BALES FACES 1 FACES 2 FACES 3

CHEMICAL BANK WESTERN UNION WESTERN UNION WESTERN UNION

BUSINESS EQUIPMENT & SERVICES A21/004 A21/005 A21/006 A21/015 A21/024

MAN WOMAN NOSE BEATLES MUD

INTERBEST OUTDOOR INTERBEST OUTDOOR INTERBEST OUTDOOR SPUK PICTURES FEDEX

COMMERCIAL PUBLIC SERVICES A22/018 A22/019 A22/044 A22/045 A22/046 A22/047

CANDY HORSE ZIDANE MARADONA ASS COCK

CORPORATE IMAGE A23/009

TREES

PUBLIC HEALTH & SAFETY A24/025 A24/026 A24/027

PUPPY LOVE JUST MARRIED WAITING FRIEND

PUBLIC AWARENESS MESSAGES A25/006 A25/018 A25/020 A25/021 A25/022 A25/062 A25/063 A25/089 A25/097 A25/098 A25/099 A25/118 A25/119 A25/120 A25/138

LIGHT SWITCH HU JINTAO MUBARAK KIM JONG-IL OBAMA DETERGENT BOTTLE SHOE TIME TO ACT AGAINST AIDS WOMAN YOUNG MAN OLD MAN FRIGATE SUBMARINE TRANSPORT INVISIBLE

FUNDRAISING & APPEALS A26/009 A26/010 A26/042 A26/043 A26/044 A26/045 A26/047 A26/079 A26/080

BED ROOF UNICORN SQUIRREL BAMBI AMBULANCE CPR PUNK GIRL TAGGER

CONSUMER PRODUCTS: FOOD & DRINK B01/019 B01/020 B01/040 B01/041 B01/042 B01/043

DOORKNOB BATHTUB FUNNY BABY 1 FUNNY BABY 2 FUNNY BABY 3 FUNNY BABY 4

MONDAY 21STJUNE 2010

PEPSICO INTERNATIONAL PEPSICO INTERNATIONAL L’UNIVERS DE CHOCOLAT L’UNIVERS DE CHOCOLAT L’UNIVERS DE CHOCOLAT L’UNIVERS DE CHOCOLAT


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OUTDOOR SHORTLIST CAT

TITLE

ADVERTISER

PRODUCT

ADVERTISING AGENCY

COUNTRY

B01/059 B01/060 B01/061 B01/062 B01/110 B01/111 B01/129 B01/130 B01/131

MEETING CLASS LIBRARY MINISKIRT ARK UFO CROCODILE POLAR BEAR LION

SUPLICY COFFEES SUPLICY COFFEES SUPLICY COFFEES AMBEV/SKOL CHOLULA INTERNATIONAL CHOLULA INTERNATIONAL UNILEVER UNILEVER UNILEVER

COFFEE COFFEE COFFEE BEER HOT SAUCE HOT SAUCE HELLMANN’S KETCHUP HELLMANN’S KETCHUP HELLMANN’S KETCHUP

F/NAZCA SAATCHI & SAATCHI SÃO PAULO F/NAZCA SAATCHI & SAATCHI SÃO PAULO F/NAZCA SAATCHI & SAATCHI SÃO PAULO F/NAZCA SAATCHI & SAATCHI SÃO PAULO JWT SINGAPORE JWT SINGAPORE OGILVY & MATHER SANTIAGO OGILVY & MATHER SANTIAGO OGILVY & MATHER SANTIAGO

BRAZIL BRAZIL BRAZIL BRAZIL SINGAPORE SINGAPORE CHILE CHILE CHILE

DEQUADIN LOZENGES DEQUADIN LOZENGES DEQUADIN LOZENGES CONDOMS LUFTAL ANTACID LUFTAL ANTACID LUFTAL ANTACID ALKA SELTZER ALKA SELTZER ENO FRUIT SALT ENO FRUIT SALT ENO FRUIT SALT ASONOR ANTI-SNORING NASAL SPRAY ASONOR ANTI-SNORING NASAL SPRAY MEDIMIX SOAP MEDIMIX SOAP ENO CAFIASPIRIN CAFIASPIRIN CAFIASPIRIN

OGILVY MALAYSIA KUALA LUMPUR OGILVY MALAYSIA KUALA LUMPUR OGILVY MALAYSIA KUALA LUMPUR AGE COMUNICAÇÕES SAO PÃULO LEW’LARA\TBWA SÃO PAULO LEW’LARA\TBWA SÃO PAULO LEW’LARA\TBWA SÃO PAULO SANCHO BBDO COLOMBIA BOGOTÁ SANCHO BBDO COLOMBIA BOGOTÁ OGILVY SINGAPORE OGILVY SINGAPORE OGILVY SINGAPORE GREY PARIS GREY PARIS CREATIVELAND ASIA MUMBAI CREATIVELAND ASIA MUMBAI OGILVY & MATHER GURGAON ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO

MALAYSIA MALAYSIA MALAYSIA BRAZIL BRAZIL BRAZIL BRAZIL COLOMBIA COLOMBIA SINGAPORE SINGAPORE SINGAPORE FRANCE FRANCE INDIA INDIA INDIA BRAZIL BRAZIL BRAZIL

DOWNY DOWNY DOWNY SECURITY CAMERA SECURITY CAMERA SECURITY CAMERA MASTERLOCK LED XXX BULBS LED XXX BULBS LED XXX BULBS VACUUM CLEANER VACUUM CLEANER AIR CONDITIONER TV TIME MACHINE DIGITAL TV TIME MACHINE DIGITAL PENS AIR CONDITIONERS KARANA TRAVELGEAR KARANA TRAVELGEAR FURNITURE FURNITURE GRACO CRIBS GRACO CRIBS

GREY GROUP KUALA LUMPUR GREY GROUP KUALA LUMPUR GREY GROUP KUALA LUMPUR OGILVY SHANGHAI OGILVY SHANGHAI OGILVY SHANGHAI FOXP2 CAPE TOWN OGILVY FRANCE PARIS OGILVY FRANCE PARIS OGILVY FRANCE PARIS Y&R SÃO PAULO Y&R SÃO PAULO Y&R SÃO PAULO Y&R SÃO PAULO Y&R SÃO PAULO BATES 141 MUMBAI Y&R NEW YORK OGILVY & MATHER BANGKOK OGILVY & MATHER BANGKOK DDB BRASIL SÃO PAULO DDB BRASIL SÃO PAULO OGILVY & MATHER SANTIAGO OGILVY & MATHER SANTIAGO

MALAYSIA MALAYSIA MALAYSIA CHINA CHINA CHINA SOUTH AFRICA FRANCE FRANCE FRANCE BRAZIL BRAZIL BRAZIL BRAZIL BRAZIL INDIA USA THAILAND THAILAND BRAZIL BRAZIL CHILE CHILE

FORTWO FORTWO MINI COOPER SMART SMART SMART COMMERCIAL VEHICLE COMMERCIAL VEHICLE COMMERCIAL VEHICLE STANDARD PARKING ASSISTANCE CONTROL STANDARD PARKING ASSISTANCE CONTROL STANDARD PARKING ASSISTANCE CONTROL AUTO INSURANCE AUTO INSURANCE AUTO INSURANCE FIAT LINEA - SMS VOICE READER FIAT LINEA - SMS VOICE READER FIAT LINEA - SMS VOICE READER POLO VW GOLF

BBDO CANADA TORONTO BBDO CANADA TORONTO DDB DM9JAYMESYFU MAKATI CITY PONTO DE CRIAÇÃO SÃO PAULO PONTO DE CRIAÇÃO SÃO PAULO PONTO DE CRIAÇÃO SÃO PAULO NEOGAMA/BBH SÃO PAULO NEOGAMA/BBH SÃO PAULO NEOGAMA/BBH SÃO PAULO EURO RSCG BUENOS AIRES EURO RSCG BUENOS AIRES EURO RSCG BUENOS AIRES LEW’LARA\TBWA SÃO PAULO LEW’LARA\TBWA SÃO PAULO LEW’LARA\TBWA SÃO PAULO LEO BURNETT BRASIL SÃO PAULO LEO BURNETT BRASIL SÃO PAULO LEO BURNETT BRASIL SÃO PAULO ALMAPBBDO SÃO PAULO DDB GERMANY DÜSSELDORF

CANADA CANADA THE PHILIPPINES BRAZIL BRAZIL BRAZIL BRAZIL BRAZIL BRAZIL ARGENTINA ARGENTINA ARGENTINA BRAZIL BRAZIL BRAZIL BRAZIL BRAZIL BRAZIL BRAZIL GERMAN

27

CONSUMER PRODUCTS: COSMETICS & BEAUTY, TOILETRIES & PHARMACY B02/016 B02/017 B02/018 B02/043 B02/079 B02/080 B02/081 B02/090 B02/091 B02/103 B02/104 B02/105 B02/114 B02/115 B02/127 B02/128 B02/147 B02/223 B02/224 B02/225

STADIUM CARNIVAL CONCERT COUPLE 3 CHICKEN CALF PIG VAMPIRE THIEF FLOOD VOLCANO EARTHQUAKE BAYWATCH DREAM CHIPPENDALE DREAM ASSEMBLY LINE APPARATUS JAPAN EX-WIFE’S LAWYER BOSS’S JOKES TEENAGE DAUGHTER’S BOYFRIEND

GLAXO SMITHKLINE GLAXO SMITHKLINE GLAXO SMITHKLINE OLLA BRISTOL-MYERS SQUIBB BRISTOL-MYERS SQUIBB BRISTOL-MYERS SQUIBB BAYER BAYER GLAXOSMITHKLINE GLAXOSMITHKLINE GLAXOSMITHKLINE TANNERMEDICO TANNERMEDICO CHOLAYIL CHOLAYIL GLAXOSMITHKLINE BAYER BAYER BAYER

CONSUMER PRODUCTS: HOUSEHOLD B03/026 B03/027 B03/028 B03/100 B03/101 B03/102 B03/112 B03/157 B03/158 B03/159 B03/170 B03/171 B03/173 B03/174 B03/175 B03/191 B03/201 B03/204 B03/205 B03/245 B03/246 B03/258 B03/259

MUMMY TEDDY BED TEDDY HUG ANTIQUE SAFE CAR RING MAFIA PSYCHO TEACHER PEANUTS POPCORN PENGUIN WESTERN MEDIEVAL CONQUERING MT. EVEREST MAN PRESENT STEEL BED WOODEN BED PUSH UP TOY / BOOK CASE PUSH UP TOY / CHAIR MAN BABY WOMAN BABY

PROCTER & GAMBLE PROCTER & GAMBLE PROCTER & GAMBLE MIDEA MIDEA MIDEA IB MCINTYRE XANLITE XANLITE XANLITE LG LG LG LG LG STEADTLER LG ELECTRONICS OUTDOOR INNOVATION OUTDOOR INNOVATION TOK&STOK TOK&STOK KIMBERLY CLARK KIMBERLY CLARK

CONSUMER PRODUCTS: CARS & AUTOMOTIVES B04/045 B04/046 B04/053 B04/062 B04/063 B04/064 B04/083 B04/084 B04/085 B04/087 B04/088 B04/089 B04/101 B04/102 B04/103 B04/112 B04/113 B04/114 B04/128 B04/130

ONE WAY ALCINA STREET ROLLERCOASTER 90 DEGREES RED 90 DEGREES ORANGE 90 DEGREES GREEN BOXES I BOXES II BOXES III POST PILLAR TROLLEY POLE COW HYDRANT SMS COW SMS LAMP POST SMS TREE POLO WITH PARKING SENSOR MOOSE

SMART SMART BRITISH UNITED AUTOMOBILES MERCEDES-BENZ MERCEDES-BENZ MERCEDES-BENZ RENAULT RENAULT RENAULT PEUGEOT ARGENTINA PEUGEOT ARGENTINA PEUGEOT ARGENTINA NISSAN NISSAN NISSAN FIAT FIAT FIAT VOLKSWAGEN VOLKSWAGEN

MONDAY 21STJUNE 2010


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28

OUTDOOR SHORTLIST

CAT

TITLE

ADVERTISER

PRODUCT

ADVERTISING AGENCY

COUNTRY

B04/131

ROCK

VOLKSWAGEN

VW GOLF

DDB GERMANY DÜSSELDORF

GERMANY

B04/132

TREE

VOLKSWAGEN

VW GOLF

DDB GERMANY DÜSSELDORF

GERMANY

B04/143

AUDI SIDE ASSIST

AUDI

SIDE ASSIST

ALMAPBBDO SÃO PAULO

BRAZIL

B04/144

HYDRANT

VOLKSWAGEN

PARKING SENSOR

ALMAPBBDO SÃO PAULO

BRAZIL

B04/145

GNOME

VOLKSWAGEN

PARKING SENSOR

ALMAPBBDO SÃO PAULO

BRAZIL

CONSUMER PRODUCTS: CLOTHING, FOOTWEAR & ACCESSORIES B05/015

TOOTHPASTE

SONY

PLAYSTATION PORTABLE (PSP)

CREATIVE JUICE-SIL KUALA LUMPUR

MALAYSIA

B05/038

BEIJING

HUAWEI

GPS PHONE

CC&E GUANGZHOU

CHINA

B05/040

SHANGHAI

HUAWEI

GPS PHONE

CC&E GUANGZHOU

CHINA

B05/042

BOTANICAL GARDEN

NIKON

DSLR CAMERA

CHEIL WORLDWIDE SEOUL

KOREA

B05/043

ANCIENT PALACE

NIKON

DSLR CAMERA

CHEIL WORLDWIDE SEOUL

KOREA

B05/044

STUDIO

NIKON

DSLR CAMERA

CHEIL WORLDWIDE SEOUL

KOREA

B05/055

ROMANCE NOVEL

LG ELECTRONICS

GX200

Y&R JAKARTA

INDONESIA

B05/056

MYSTERY NOVEL

LG ELECTRONICS

GX200

Y&R JAKARTA

INDONESIA

B05/057

MANAGEMENT BOOK

LG ELECTRONICS

GX200

Y&R JAKARTA

INDONESIA

B05/058

CHICK LIT

LG ELECTRONICS

GX200

Y&R JAKARTA

INDONESIA

B05/060

DRAGON

JELLY CAMERAS

KIDS CAMERAS

EURO RSCG SOUTH AFRICA JOHANNESBURG

SOUTH AFRICA

B05/061

MONSTER

JELLY CAMERAS

KIDS CAMERAS

EURO RSCG SOUTH AFRICA JOHANNESBURG

SOUTH AFRICA

CONSUMER SERVICES B06/017

SOUP

LUDWIG

DRUMKITS

TILLMANNS OGILVY & MATHER DÜSSELDORF

GERMANY

B06/042

CROPS

INDEPENDENT NEWSPAPERS

CAPE TIMES

LOWE BULL CAPE TOWN

SOUTH AFRICA

B06/047

MORGENSTERN

STAATSGALERIE STUTTGART

MUSEUM

KOLLE REBBE HAMBURG

GERMANY

B06/048

MAYER

STAATSGALERIE STUTTGART

MUSEUM

KOLLE REBBE HAMBURG

GERMANY

B06/121

PUB

SHOCK AND SOUL

CLOTHING STORE

RAINEY KELLY CAMPBELL ROALFE/Y&R LONDON

UNITED KINGDOM

B06/122

SHOP

SHOCK AND SOUL

CLOTHING STORE

RAINEY KELLY CAMPBELL ROALFE/Y&R LONDON

UNITED KINGDOM

B06/193

CHURCHILL

EDITIONS POINTS

FAMOUS SPEECHES COLLECTION

MARCEL PARIS

FRANCE

B06/194

GANDHI

EDITIONS POINTS

FAMOUS SPEECHES COLLECTION

MARCEL PARIS

FRANCE

B06/216

MARC

HARVEY NICHOLS

WINTER SALE

DDB UK LONDON

UNITED KINGDOM

B06/217

THOMAS

HARVEY NICHOLS

WINTER SALE

DDB UK LONDON

UNITED KINGDOM

B06/218

CHARLOTTE

HARVEY NICHOLS

WINTER SALE

DDB UK LONDON

UNITED KINGDOM

B06/228

ASTRONAUT

GOOGLE

SEARCH ENGINE

GREY ISTANBUL

TURKEY

B06/229

JETLAG

GOOGLE

SEARCH ENGINE

GREY ISTANBUL

TURKEY

B06/230

BATTLESHIP

GOOGLE

SEARCH ENGINE

GREY ISTANBUL

TURKEY

B06/237

PREJUDICE

ESCOLA SÃO PAULO

FILM COURSES

DENTSU LATIN AMERICA SAO PAULO

BRAZIL

B06/254

AIR POLLUTION

8 INK MEDIA

NATIONAL GEOGRAPHIC KIDS MAGAZINE

FOXP2 CAPE TOWN

SOUTH AFRICA

B06/255

DEFORESTATION

8 INK MEDIA

NATIONAL GEOGRAPHIC KIDS MAGAZINE

FOXP2 CAPE TOWN

SOUTH AFRICA

B06/266

ELVIS

HARD ROCK CAFE

RESTAURANT

Y&R BUENOS AIRES

ARGENTINA

B06/267

FREDDY

HARD ROCK CAFE

RESTAURANT

Y&R BUENOS AIRES

ARGENTINA

B06/268

KURT

HARD ROCK CAFE

RESTAURANT

Y&R BUENOS AIRES

ARGENTINA

B06/291

BUILDING ENGLISH

INLINGUA

LANGUAGE COURSES

TBWA\ISTANBUL

TURKEY

B06/292

BUILDING FRENCH

INLINGUA

LANGUAGE COURSES

TBWA\ISTANBUL

TURKEY

B06/293

BUILDING ITALIAN

INLINGUA

LANGUAGE COURSES

TBWA\ISTANBUL

TURKEY

B06/304

AIRCRAFT

ROLLINGSTONE MAGAZINE

CAMPAIGN AGAINST FREE MUSIC DOWNLOADS

OGILVY FRANKFURT

GERMANY

B06/305

PRISM

ROLLINGSTONE MAGAZINE

CAMPAIGN AGAINST FREE MUSIC DOWNLOADS

OGILVY FRANKFURT

GERMANY

B06/314

AZIZ

MICROSOFT XBOX 360

RESIDENT EVIL 5

Y&R DUBAI

UNITED ARAB EMIRATES

B06/315

JACKIE

MICROSOFT XBOX 360

RESIDENT EVIL 5

Y&R DUBAI

UNITED ARAB EMIRATES

B06/316

THABO

MICROSOFT XBOX 360

RESIDENT EVIL 5

Y&R DUBAI

UNITED ARAB EMIRATES

B06/382

DOORS 1

EDITORA ABRIL

VIP MAGAZINE

GREY BRASIL SÃO PAULO

BRAZIL

B06/383

DOORS 2

EDITORA ABRIL

VIP MAGAZINE

GREY BRASIL SÃO PAULO

BRAZIL

B06/384

DOORS 3

EDITORA ABRIL

VIP MAGAZINE

GREY BRASIL SÃO PAULO

BRAZIL

B06/388

0.0047%

GETTY IMAGES

IMAGE BANK

ALMAPBBDO SÃO PAULO

BRAZIL

B06/389

0.0053%

GETTY IMAGES

IMAGE BANK

ALMAPBBDO SÃO PAULO

BRAZIL

B06/390

SOLDIER

ISTANBUL TOY MUSEUM

TOY MUSEUM

LEO BURNETT ISTANBUL

TURKEY

B06/391

FIRE FIGHTERS

ISTANBUL TOY MUSEUM

TOY MUSEUM

LEO BURNETT ISTANBUL

TURKEY

B06/392

DOLL

ISTANBUL TOY MUSEUM

TOY MUSEUM

LEO BURNETT ISTANBUL

TURKEY

B06/399

PINK AND BLUE

MASP MUSEUM

MUSEUM

DDB BRASIL SÃO PAULO

BRAZIL

B06/400

THE SCHOOLBOY

MASP MUSEUM

MUSEUM

DDB BRASIL SÃO PAULO

BRAZIL

B06/401

REMBRANDT SELF

MASP MUSEUM

MUSEUM

DDB BRASIL SÃO PAULO

BRAZIL

B06/402

WALK IN THE TWILIGHT

MASP

MUSEUM

DDB BRASIL SÃO PAULO

BRAZIL

B06/403

ROGER FREEING ANGELICA

MASP

MUSEUM

DDB BRASIL SÃO PAULO

BRAZIL

BUSINESS PRODUCTS & SERVICES B07/064

MEMORIES OF HOME

EPSON

PHOTO PRINTER

OGILVY FRANCE PARIS

FRANCE

B07/065

MEMORIES OF MEN

EPSON

PHOTO PRINTER

OGILVY FRANCE PARIS

FRANCE

B07/066

MEMORIES OF LIFE

EPSON

PHOTO PRINTER

OGILVY FRANCE PARIS

FRANCE

B07/070

OLD LADY

ALPARGATAS

SETE LÉGUAS PROFESSIONAL BOOTS

TALENT SÃO PAULO

BRAZIL

B07/071

CITY

ALPARGATAS

SETE LÉGUAS PROFESSIONAL BOOTS

TALENT SÃO PAULO

BRAZIL

B07/072

FISH

ALPARGATAS

SETE LÉGUAS PROFESSIONAL BOOTS

TALENT SÃO PAULO

BRAZIL

B07/084

ELEPHANT

SAKURA PRODUCTS

POLAR BEAR MOUNTING TAPE

OGILVY & MATHER BANGKOK

THAILAND

B07/085

GIRAFFE

SAKURA PRODUCTS

POLAR BEAR MOUNTING TAPE

OGILVY & MATHER BANGKOK

THAILAND

B07/090

EUROPE

FEDEX

COURIER SERVICES

DDB BRASIL SÃO PAULO

BRAZIL

B07/091

ASIA

FEDEX

COURIER SERVICES

DDB BRASIL SÃO PAULO

BRAZIL

B07/092

AMERICA

FEDEX

COURIER SERVICES

DDB BRASIL SÃO PAULO

BRAZIL

MONDAY 21STJUNE 2010


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OUTDOOR SHORTLIST CAT

TITLE

ADVERTISER

PRODUCT

ADVERTISING AGENCY

29

COUNTRY

FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS B08/038

FOOTBALL

GMODELO

RESPONSIBLE DRINKING MESSAGE

JWT MADRID

SPAIN

B08/039

CLIMB HERE

GMODELO

RESPONSIBLE DRINKING MESSAGE

JWT MADRID

SPAIN

B08/055

HAIR

SPCA

PET NEUTERING AWARENESS

NAGA DDB/RAPP SELANGOR

MALAYSIA

B08/075

BRUISE

GABRIELA

ANTI-SPOUSAL ABUSE MOVEMENT

DDB DM9JAYMESYFU MAKATI CITY

THE PHILIPPINES

B08/092

RAINFOREST

CONSERVATION INTERNATIONAL

CONSERVATION AWARENESS

JWT BRAZIL SÃO PAULO

BRAZIL

B08/093

GLACIER

CONSERVATION INTERNATIONAL

CONSERVATION AWARENESS

JWT BRAZIL SÃO PAULO

BRAZIL

B08/108

IN DEBT TO THOSE WHO HAVE LITTLE

CITIZEN AGENT

CHARITY CLOTHES DONATION

FISCHER FALA SÃO PAULO

BRAZIL

B08/119

PIXELS

MISSING CHILDREN

MISSING CHILDREN NGO

KEPEL & MATA BUENOS AIRES

ARGENTINA

B08/127

INVASION I

ADESF (ASSOSIATION FOR SMOKER AWARENESS)

ANTI-SMOKING

NEOGAMA/BBH SÃO PAULO

BRAZIL

B08/128

INVASION II

ADESF (ASSOSIATION FOR SMOKER AWARENESS)

ANTI-SMOKING

NEOGAMA/BBH SÃO PAULO

BRAZIL

B08/129

INVASION III

ADESF (ASSOSIATION FOR SMOKER AWARENESS)

ANTI-SMOKING

NEOGAMA/BBH SÃO PAULO

BRAZIL

B08/142

CORAL

CONSERVATION INTERNATIONAL

ENVIRONMENTAL AWARENESS

GREY JAKARTA

INDONESIA

B08/145

LIGHTER

ENDANGERED WILDLIFE TRUST

MARINE AND COASTAL PROGRAMME

TBWA\HUNT\LASCARIS JOHANNESBURG

SOUTH AFRICA

B08/146

BOTTLE TOP

ENDANGERED WILDLIFE TRUST

MARINE AND COASTAL PROGRAMME

TBWA\HUNT\LASCARIS JOHANNESBURG

SOUTH AFRICA

B08/147

ROPE

ENDANGERED WILDLIFE TRUST

MARINE AND COASTAL PROGRAMME

TBWA\HUNT\LASCARIS JOHANNESBURG

SOUTH AFRICA

B08/148

GOLF BALL

ENDANGERED WILDLIFE TRUST

MARINE AND COASTAL PROGRAMME

TBWA\HUNT\LASCARIS JOHANNESBURG

SOUTH AFRICA

B08/153

WHALE

WWF

2010 INTERNATIONAL YEAR OF BIODIVERSITY

OGILVY FRANCE PARIS

FRANCE

B08/154

RHINOCEROS

WWF

2010 INTERNATIONAL YEAR OF BIODIVERSITY

OGILVY FRANCE PARIS

FRANCE

B08/155

WHITE BEAR

WWF

2010 INTERNATIONAL YEAR OF BIODIVERSITY

OGILVY FRANCE PARIS

FRANCE

B08/156

ELEPHANT

WWF

2010 INTERNATIONAL YEAR OF BIODIVERSITY

OGILVY FRANCE PARIS

FRANCE

B08/158

PIZZA

SOLIDARITY SOCIAL AND CULTURAL DEVELOPMENT FUND

WINTER CLOTHING DONATION DRIVE

DPZ PROPAGANDA SAO PAULO

BRAZIL

B08/159

SUSHI

SOLIDARITY SOCIAL AND CULTURAL DEVELOPMENT FUND

WINTER CLOTHING DONATION DRIVE

DPZ PROPAGANDA SAO PAULO

BRAZIL

B08/160

CAKE

SOLIDARITY SOCIAL AND CULTURAL DEVELOPMENT FUND

WINTER CLOTHING DONATION DRIVE

DPZ PROPAGANDA SAO PAULO

BRAZIL

B08/161

PIE

SOLIDARITY SOCIAL AND CULTURAL DEVELOPMENT FUND

WINTER CLOTHING DONATION DRIVE

DPZ PROPAGANDA SAO PAULO

BRAZIL

B08/162

SWEET

SOLIDARITY SOCIAL AND CULTURAL DEVELOPMENT FUND

WINTER CLOTHING DONATION DRIVE

DPZ PROPAGANDA SAO PAULO

BRAZIL

B08/166

MUAMMAR

ISHR

INTERNATIONAL SOCIETY FOR HUMAN RIGHTS

OGILVY FRANKFURT

GERMANY

B08/167

KIM

ISHR

INTERNATIONAL SOCIETY FOR HUMAN RIGHTS

OGILVY FRANKFURT

GERMANY

B08/168

ROBERT

ISHR

INTERNATIONAL SOCIETY FOR HUMAN RIGHTS

OGILVY FRANKFURT

GERMANY

B08/207

HARPOON

SEA SHEPHERD BRASIL

MARINE WILDLIFE CONSERVATION

HEADS PROPAGANDA RIO DE JANEIRO

BRAZIL

B08/208

FISHNET

SEA SHEPHERD BRASIL

MARINE WILDLIFE CONSERVATION

HEADS PROPAGANDA RIO DE JANEIRO

BRAZIL

B08/209

IVORY

WWF

WILDLIFE CHARITY

OGILVY & MATHER BANGKOK

THAILAND

B08/227

PASHA

STRAY ANIMALS FOUNDATION

ANIMAL FOUNDATION

LEO BURNETT ISTANBUL

TURKEY

B08/228

THE LADY

STRAY ANIMALS FOUNDATION

ANIMAL FOUNDATION

LEO BURNETT ISTANBUL

TURKEY

B08/231

THE SUMMER COLLECTION

GABRIELA

PROJECT RUNAWAY SATIRICAL FASHON SHOW

DDB DM9JAYMESYFU MAKATI CITY

THE PHILIPPINES

B08/232

THE RAINY SEASON COLLECTION

GABRIELA

PROJECT RUNAWAY SATIRICAL FASHON SHOW

DDB DM9JAYMESYFU MAKATI CITY

THE PHILIPPINES

B08/234

CAR

AKATU INSTITUTE FOR CONSCIOUS CONSUMPTION

ENVIRONMENTAL AWARENESS

LEW’LARA\TBWA SÃO PAULO

BRAZIL

B08/235

BUILDING

AKATU INSTITUTE FOR CONSCIOUS CONSUMPTION

ENVIRONMENTAL AWARENESS

LEW’LARA\TBWA SÃO PAULO

BRAZIL

B08/236

CHIMNEY

AKATU INSTITUTE FOR CONSCIOUS CONSUMPTION

ENVIRONMENTAL AWARENESS

LEW’LARA\TBWA SÃO PAULO

BRAZIL

B08/239

TRAFFIC LIGHT

TOYOTA PHILIPPINES

ANTI DRINK DRIVING MESSAGE

ACE SAATCHI & SAATCHI MAKATI CITY

THE PHILIPPINES

B08/241

SHARK

WWF

ENVIRONMENTAL AWARENESS

DDB&CO. ISTANBUL

TURKEY

B08/243

BIRD

WWF

ENVIRONMENTAL AWARENESS

DDB&CO. ISTANBUL

TURKEY

AMBIENT: BARS, RESTAURANTS & STORES, ETC. C01/015

SINGLE SOCKS

NEU.DE

ONLINE DATING PLATFORM

HEYE GROUP UNTERHACHING

GERMANY

C01/020

MADONNA & CHILD(REN)

EXCLUSIVE BOOKS

BOOKS

OGILVY JOHANNESBURG

SOUTH AFRICA

C01/021

NUTS

EXCLUSIVE BOOKS

BOOKS

OGILVY JOHANNESBURG

SOUTH AFRICA

C01/022

TUMBLEWEED

EXCLUSIVE BOOKS

BOOKS

OGILVY JOHANNESBURG

SOUTH AFRICA

C01/023

YOKO ONO

EXCLUSIVE BOOKS

BOOKS

OGILVY JOHANNESBURG

SOUTH AFRICA

C01/035

FRESH STONE-AGE-MEAT

BOSCH INTERNATIONAL

REFRIGERATORS

DDB GERMANY BERLIN

GERMANY

C01/055

SPIRITUAL GURU INSTALLATION

TRANSASIA PAPERS

CONQUEROR PAPERS

TAPROOT INDIA MUMBAI

INDIA

C01/074

NATURE PRODUCTS

THE NORTH FACE/PRIMER GROUP

OUTDOOR GEAR

ACE SAATCHI & SAATCHI MAKATI CITY

THE PHILIPPINES

AMBIENT: SMALL SCALE SPECIAL SOLUTIONS C02/023

JAPAN’S FIRST TAXI SEAT BELT AD

COCA-COLA

WEIGHT LOSS DRINK

DENTSU TOKYO

JAPAN

C02/031

ATM MOVING BOXES

RABOBANK WESTLAND

BANK

WUBBE CROSS COMMUNICATION DELFT

THE NETHERLANDS

C02/034

PICTURES

BITS SIN FRONTERAS

CHARITY

ZAPPING/M&C SAATCHI MADRID

SPAIN

C02/037

FACES

PROCTER & GAMBLE

PANTENE NATURE FUSION

GREY SOUTH AFRICA JOHANNESBURG

SOUTH AFRICA

C02/060

SCENTED BANNER

NATURA

KAIAK MENS FRAGRANCE

ID\TBWA SÃO PAULO

BRAZIL

C02/079

SNOW STAMP

NESTLÉ

POLO MINT SWEETS

JWT LONDON

UNITED KINGDOM

C02/093

CARE TAG FOR OUR PLANET

GOODWILL

CLOTHING RECYCLING INITIATIVE

BBDO WEST SAN FRANCISCO

USA

C02/101

UMBRELLA BAGS

THE LOTUS CHARITY SOCIETY

DONATION APPEAL

GREY HONG KONG

HONG KONG

C02/119

SPLITTING STEVEN

PARAS PHARMA

STOPACHE

Y&R DUBAI

UNITED ARAB EMIRATES

C02/120

SPLITTING AHMED

PARAS PHARMA

STOPACHE

Y&R DUBAI

UNITED ARAB EMIRATES

C02/121

SPLITTING PUAL

PARAS PHARMA

STOPACHE

Y&R DUBAI

UNITED ARAB EMIRATES

C02/130

$73.000 BAR TAB

BAR AURORA/BOTECO FERRAZ

ANTI-DRINK DRIVING

OGILVY BRASIL SÃO PAULO

BRAZIL

C02/146

POWER STICKER

RED BULL

ENERGY DRINK

DDB&CO. ISTANBUL

TURKEY

AMBIENT: SPECIAL BUILD C03/020

KIT KAT CHAIR

NESTLÉ

KIT KAT

JWT NEW ZEALAND AUCKLAND

NEW ZEALAND

C03/049

TAPE

CNN INTERNATIONAL

NEWS CHANNEL

HEIMAT BERLIN

GERMANY

C03/050

IMPORTANT PLACES

CNN INTERNATIONAL

NEWS CHANNEL

HEIMAT BERLIN

GERMANY

C03/055

THE CHANGING FACE

PROJECT CONCERN INTERNATIONAL

AWARENESS OF VIOLENCE AGAINST WOMEN

OGILVY CAPE TOWN

SOUTH AFRICA

MONDAY 21STJUNE 2010


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30

OUTDOOR SHORTLIST

CAT

TITLE

ADVERTISER

PRODUCT

ADVERTISING AGENCY

COUNTRY

C03/065 C03/069 C03/072 C03/077 C03/081 C03/090 C03/140 C03/142 C03/143 C03/146 C03/150 C03/153 C03/154 C03/155 C03/160 C03/166 C03/180 C03/183 C03/194 C03/200

FLYING FISH ANDES TELETRANSPORTER THE WORLD’S BIGGEST SIGNPOST BIKE LOCK THE MINI CHRISTMAS BOX WATER TALKS LIVE REVIEW KNEE ARM A WRECKED LIFE EMPTY TABLES ALEXANDRA TOWNSHIP HILLBROW SCHOOL DEFORESTATION GO VISIT YOUR WALLPAPER THE EYE AUGMENTED SANDSCULPTURE SOLAR FLOWERS THE GOODWILL VENDING MACHINE 25TH ANNIVERSARY I LIGHT IT!

GREENPEACE INBEV NOKIA SMART BMW GROUP SOLIDARITES INTERNATIONAL TIMEOUT VIGCONIC VIGCONIC BRANDHOUSE LATET INTERNATIONAL ORGANISATION FOR MIGRATION INTERNATIONAL ORGANISATION FOR MIGRATION INTERNATIONAL ORGANISATION FOR MIGRATION SOLO UN PLANETA GO OUTSIDE THE EYE (NETHERLANDS FILM MUSEUM) TOYOTA MOTOR SALES ABRINQ FOUNDATION COCA-COLA

ENVIRONMENTAL AWARENESS CERVEZA ANDES BEER NAVIGATION SERVICES SMART CAR MINI NGO AIDING WAR VICTIMS THROUGH EMERGENCY RELIEF & REHAB MAGAZINE OSTEOMAKER CHINESE MEDICINE OSTEOMAKER CHINESE MEDICINE ANTI-DRINK DRIVING DONATION APPEAL ANTI-HUMAN TRAFFICKING ANTI-HUMAN TRAFFICKING ANTI-HUMAN TRAFFICKING DEFORESTATION AWARENESS MAGAZINE LAUNCH OF THE EYE BUILDING PRIUS CHILDRENS FOUNDATION COCA-COLA LIGHT

OGILVY JOHANNESBURG DEL CAMPO/NAZCA SAATCHI & SAATCHI FARFAR STOCKHOLM BBDO CANADA TORONTO UBACHSWISBRUN/JWT AMSTERDAM BDDP UNLIMITED PARIS LEO BURNETT HONG KONG LEO BURNETT HONG KONG LEO BURNETT HONG KONG FOXP2 CAPE TOWN SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TBWA\HUNT\LASCARIS JOHANNESBURG TBWA\HUNT\LASCARIS JOHANNESBURG TBWA\HUNT\LASCARIS JOHANNESBURG Y&R BUENOS AIRES TALENT SÃO PAULO WIEDEN+KENNEDY AMSTERDAM SAATCHI & SAATCHI LA GIOVANNI+DRAFTFCB RIO DE JANEIRO MOMENTUM WORLDWIDE SPAIN MADRID

SOUTH AFRICA ARGENTINA SWEDEN CANADA THE NETHERLANDS FRANCE HONG KONG HONG KONG HONG KONG SOUTH AFRICA ISRAEL SOUTH AFRICA SOUTH AFRICA SOUTH AFRICA ARGENTINA BRAZIL THE NETHERLANDS USA BRAZIL SPAIN

FUNKTION PERSONAL TRAINING RADIO TANGO TELEFONICA MOVILES HEINEKEN HEINEKEN VOLKSWAGEN SWEDEN X-BOX 360 IKEA SUPOR NEW ZEALAND BREAST CANCER FOUNDATION TVNZ AKATU INSTITUTE FOR CONSCIOUS CONSUMPTION PARLE AGRO T-MOBILE ANHEUSER-BUSCH INBEV BURGER KING TOYOTA COCA-COLA EICHBORN

PERSONAL TRANING RADIO STATION SPEEDY MOVIL BROADBAND BEER BEER VOLKSWAGEN BLUEMOTION DRIVING GAMES IKEA NON-STICK PANS BREAST CANCER FOUNDATION THE PACIFIC TV SHOW ENVIRONMENTAL AWARENESS FROOTI MANGO DRINK TELECOMMUNICATIONS STELLA ARTOIS BEER MADE TO ORDER BURGERS TOYOTA IQ COCA-COLA ZERO PUBLISHER

RETHINK COMMUNICATIONS VANCOUVER UNCLE GREY OSLO Y&R LIMA JWT ITALIA MILAN JWT ITALIA MILAN DDB STOCKHOLM Y&R SOUTH AFRICA/WUNDERMAN SOUTH AFRICA LEO BURNETT HONG KONG LEO BURNETT SHANGHAI COLENSO BBDO AUCKLAND COLENSO BBDO AUCKLAND LEW’LARA\TBWA SÃO PAULO CREATIVELAND ASIA MUMBAI SAATCHI & SAATCHI LONDON MOTHER NEW YORK OGILVY BRASIL SÃO PAULO SAATCHI & SAATCHI AUCKLAND MCCANN ERICKSON MADRID JUNG VON MATT HAMBURG

CANADA NORWAY PERU ITALY ITALY SWEDEN SOUTH AFRICA HONG KONG CHINA NEW ZEALAND NEW ZEALAND BRAZIL INDIA UNITED KINGDOM USA BRAZIL NEW ZEALAND SPAIN GERMANY

VISA EASYMOTION CHINA ENVIRONMENTAL PROTECTION FOUNDATION THE SPANISH CANCER RESEARCH ASSOCIATION DAFFY’S

VISA GO CAR RENTAL ENVIRONMENTAL AWARENESS SKIN CANCER AWARENESS CLOTHING RETAILER

TBWA\TEQUILA\DIGITAL\SHIFT AUCKLAND JUNG VON MATT VIENNA DDB CHINA GROUP SHANGHAI MCCANN ERICKSON MADRID JOHANNES LEONARDO NEW YORK

NEW ZEALAND AUSTRIA CHINA SPAIN USA

MONDAY NIGHT FOOTBALL TRACKBALL FOOTBALL BOOTS HBO TV CHANNEL TOILET AGGRESSION AWARENESS CAMPAIGN MAGAZINE

WIEDEN+KENNEDY NEW YORK OGILVY SINGAPORE BBDO NEW YORK DENTSU TOKYO N=5 AMSTERDAM ALMAPBBDO SÃO PAULO

USA SINGAPORE USA JAPAN THE NETHERLANDS BRAZIL

AMBIENT: STUNTS & LIVE ADVERTISING C04/009 C04/017 C04/027 C04/050 C04/051 C04/058 C04/064 C04/079 C04/081 C04/082 C04/084 C04/092 C04/094 C04/102 C04/109 C04/114 C04/115 C04/124 C04/137

ESCAPE 20 TONS OF HEAVY METAL SPEEDY MOVIL AUDITORIUM CINEMA: LADY VIOLETTE’S DIARIES THE FUN THEORY NEED FOR SPEED? TRAILER SUPOR NON-STICK PANS THE BLOB DOGFIGHT AKATU EXCLUSIVE BEACH MANGO SURPRISE SINGALONG RITUAL PROJECT WHOPPER FACE NIMBLE AS A MOUSE THE SWAP FLYVERTISING - WORLD´S FIRST FLY BANNER

AMBIENT: TRANSIT C05/038 C05/048 C05/079 C05/080 C05/085

GO BACK TO POMPEII ON BOARD GREEN PEDESTRIAN CROSSING VINYL UNDERGROUND PUZZLE

AMBIENT: DIGITAL OUTDOOR C06/002 C06/004 C06/016 C06/023 C06/033 C06/067

INTERACTIVE STOREFRONTS NIKE TRACKBALL CUBE FILM INSTALLATION TOTOTALK LIVE INTERACTIVE BILLBOARD LIVE PANEL FROM BILLBOARD

ESPN NIKE HBO TOTO RIJKSOVERHEID/MINISTERIE VAN BINNENLANDSE ZAKEN KONINKRIJKSRELATIES BILLBOARD

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32

SHORTLIST MEDIA

CAT

TITLE

ADVERTISER

PRODUCT

MEDIA AGENCY

ADVERTISING AGENCY

ENTERED BY

COUNTRY

MERCEDES-BENZ MEAT & LIVESTOCK AUSTRALIA UNILEVER CADBURY UHU TOYOTA MOTOR SALES BEKOL

C 63 AMG AUSTRALIA DAY LAMB REXONA DEODORANT PICNIC CHOCOLATE BAR POWER GLUE CAMRY CHARITY FOR THE DEAF & HARD OF HEARING

OMD DUBAI UM SYDNEY UM SYDNEY CARAT AUSTRALIA MELBOURNE MEDIAPLUS MUNICH

IMPACT BBDO DUBAI/SPAFAX DUBAI IMPACT BBDO DUBAI/SPAFAX DUBAI IMPACT BBDO DUBAI/SPAFAX DUBAI GEORGE PATTERSON Y&R MELBOURNE SERVICEPLAN MUNICH CONILL SAATCHI & SAATCHI TORRANCE BAUMANN BER RIVNAY SAATCHI RAMAT GAN

IMPACT BBDO DUBAI UM SYDNEY UM SYDNEY GEORGE PATTERSON Y&R MELBOURNE MEDIAPLUS MUNICH CONILL SAATCHI & SAATCHI TORRANCE BAUMANN BER RIVNAY SAATCHI RAMAT GAN

UAE AUSTRALIA AUSTRALIA AUSTRALIA GERMANY USA ISRAEL

STATE DEPARTMENT FOR TRANSPORT EUROPCAR GERMANY NBC UNIVERSAL GLOBAL NETWORKS DEUTSCH COCA-COLA

ROAD SAFETY CAMPAIGN MINIBUS SERVICES 13TH STREET TV CHANNEL COCA-COLA ZERO

ESCALA COM. E MARKETING PORTO ALEGRE OGILVY FRANKFURT JUNG VON MATT HAMBURG MCCANN ERICKSON MADRID

BRAZIL OGILVY FRANKFURT JUNG VON MATT HAMBURG MCCANN ERICKSON MADRID

GERMANY GERMANY SPAIN

RENAULT GALAXXY PET-FOOD AIDS TASK FORCE

SYMBOL NATURIA DOG FOOD AIDS AWARENESS

LOWE GINKGO MONTEVIDEO GRABARZ & PARTNER HAMBURG SHALMOR AVNON AMICHAY/Y&R INT.

LOWE GINKGO MONTEVIDEO GRABARZ & PARTNER HAMBURG SHALMOR AVNON AMICHAY/Y&R INT.TEL AVIV

URUGUAY GERMANY ISRAEL

CBS AND PEPSICO NEW ZEALAND TRANSPORT AGENCY PROCTER & GAMBLE PEUGEOT VELOCITY FILMS

CBS AND PEPSI MAX ROAD SAFETY AWARENESS TIDE DIRT MAGNETS 207 QUIKSILVER PRODUCTION HOUSE

OMD NEW YORK

SHALMOR AVNON..../Y&R INTERACT. TEL AVIV CLEMENGER BBDO WELLINGTON LEO BURNETT INDIA MUMBAI LODUCCA MPM SÃO PAULO DDB SOUTH AFRICA JOHANNESBURG

OMD NEW YORK CLEMENGER BBDO WELLINGTON LEO BURNETT INDIA MUMBAI LODUCCA MPM SÃO PAULO DDB SOUTH AFRICA JOHANNESBURG

USA NEW ZEALAND INDIA BRAZIL SOUTH AFRICA

TD BANK FINANCIAL GROUP COSAN LUBRIFICANTES COMPANHIA ATHLETICA

VISA INFINITE CREDIT CARD ESSO BRAND GYM

STARCOM TORONTO

DDB SOUTH AFRICA JOHANNESBURG LEW’LARA\TBWA SÃO PAULO DDB BRASIL SÃO PAULO

STARCOM TORONTO LEW’LARA\TBWA SÃO PAULO DDB BRASIL SÃO PAULO

CANADA BRAZIL BRAZIL

ING DIRECT SONY MARKETING JAPAN NESTLÉ GRUPO CTT TELENOR THIS HUMAN WORLD SAMSUNG MOBILE

BANK RECYCLE PROJECT JEANS CHOCOLATE BAR DELIVERY SERVICES TELECOMMUNICATIONS PROVIDER HUMAN RIGHTS FILM FESTIVAL OMNIA QWERTY MOBILE PHONE

LEO BURNETT MILAN HAKUHODO KETTLE TOKYO HAKUHODO KETTLE TOKYO FISCHER PORTUGAL LISBON GARBERGS REKLAMBYRÅ /FIELDWORK WIEN NORD VIENNA MEDIA REPUBLIC /CHEIL

LEO BURNETT MILAN HAKUHODO KETTLE TOKYO JWT NEW ZEALAND AUCKLAND FISCHER PORTUGAL LISBON GARBERGS REKLAMBYRÅ STOCKHOLM WIEN NORD VIENNA MEDIA REPUBLIC AMSTERDAM

ITALY JAPAN NEW ZEALAND PORTUGAL SWEDEN AUSTRIA NETHERLANDS

LEO BURNETT FRANKFURT ADVICO Y&R ZÜRICH ADVICO Y&R ZÜRICH OGILVY FRANKFURT OGILVY FRANKFURT GREY WORLDWIDE INDIA MUMBAI JWT LONDON DDB GERMANY BERLIN OGILVY & MATHER COLOMBIA BOGOTÁ PUBLICIS BRASIL SAO PAULO GREY HONG KONG

LEO BURNETT FRANKFURT ADVICO Y&R ZÜRICH STARCOM MELBOURNE OGILVY FRANKFURT OPTIMEDIA MADRID GREY WORLDWIDE INDIA MUMBAI JWT LONDON DDB GERMANY BERLIN COLOMBIA PUBLICIS BRASIL SAO PAULO GREY HONG KONG

GERMANY SWITZERLAND AUSTRALIA GERMANY SPAIN INDIA UNITED KINGDOM GERMANY

DENTSU TOKYO WIEDEN+KENNEDY PORTLAND HEIMAT BERLIN FARFAR STOCKHOLM PT PERWANAL SAATCHI & SAATCHI JAKARTA BBDO NEW YORK

DENTSU TOKYO WIEDEN+KENNEDY PORTLAND HEIMAT BERLIN FARFAR STOCKHOLM PT PERWANAL SAATCHI & SAATCHI JAKARTA BBDO NEW YORK

JAPAN USA GERMANY SWEDEN INDONESIA USA

CHAINSAW LEVALLOIS PERRET DEL CAMPO/NAZCA SAATCHI & SAATCHI JWT ITALIA MILAN BUNGALOW 25 MADRID BBDO NEW YORK COLENSO BBDO/PROXIMITY PULSE AUCKLAND TBWA\CHIAT\DAY LA ABBOTT MEAD VICKERS BBDO LONDON MCCANN WORLDGROUP MUMBAI

CHAINSAW LEVALLOIS PERRET DEL CAMPO/NAZCA SAATCHI & SAATCHI JWT ITALIA MILAN BUNGALOW 25 MADRID BBDO NEW YORK COLENSO BBDO AUCKLAND TBWA\CHIAT\DAY LA ABBOTT MEAD VICKERS BBDO LONDON MCCANN WORLDGROUP MUMBAI

FRANCE ARGENTINA ITALY SPAIN USA NEW ZEALAND USA UNITED KINGDOM INDIA

BEST USE OF TELEVISION A01/003 A01/004 A01/005 A01/010 A01/032 A01/051 A01/057

EMIRATES TAKE OFF LAMBASSADOR AUSTRALIA’S GREATEST ATHLETE IT’S NO PICNIC WORLD’S STICKIEST AD LIVE CLAIMS THE BUBBLE PROJECT

ZENITH MEDIA RAMAT GAN

BEST USE OF CINEMA A02/014 A02/016 A02/022 A02/037

GETTING DRIVERS’ ATTENTION CINEMA REAR VIEW MIRROR LAST CALL THE SWAP

ESCALA COM. E MARKET. PORTO ALEGRE

UM MADRID

BEST USE OF RADIO A03/004 A03/020 A03/024

RADIO IN THE TRUNK DOG RADIO SDIA PROJECT

GFMO OMD HAMBURG

BEST USE OF MAGAZINES A04/009 A04/015 A04/033 A04/044 A04/045

MONDAY TO THE MAX FLIPBOOK TIDE MAGTTRACTION WAX AD WORDS

BEST USE OF NEWSPAPERS A05/024 A05/044 A05/057

BREAKING DOWN BARRIERS FLANNEL HEAVIEST AD IN THE WORLD

BEST USE OF OUTDOOR A06/018 A06/019 A06/022 A06/027 A06/032 A06/035 A06/064

HUMAN BILLBOARD THE WALL SALE KIT KAT CHAIRS CTT EXPRESSO COMMITMENT I’M WORKING FROM HERE TODAY! TIED UP EXPERIENCE OLYMPIC WINTER GAMES

HAKUHODO DY MEDIA PARTNERS TOKYO JWT NEW ZEALAND AUCKLAND ARENA MEDIA LISBON CARAT STOCKHOLM MEDIA 1 VIENNA STARCOM THE NETHERLANDS

BEST USE OF AMBIENT MEDIA: SMALL SCALE A07/002 A07/019 A07/026 A07/055 A07/058 A07/066 A07/068 A07/078 A07/104 A07/109 A07/123

TROJAN BOTTLES SUPREME SECURITY PEDIGREE ADOPTION DRIVE HUGGIES NAPPY SWING GAS PUMPS VOICES AIDS MASK SNOW STAMP FRESH STONE-AGE MEAT FOREST FIRES WRISTBANDS UMBRELLA BAGS

FRANKFURTER TAFEL SUPREME SECURITY MARS KIMBERLY-CLARK TOYOTA OJUS MEDICAL INSTITUTE NESTLÉ BOSCH INTERNATIONAL WWF SWATCH DO BRASIL CLAC IMPORTAÇÃO THE LOTUS CHARITY SOCIETY (HONG KONG)

FOOD BANK SECURITY SERVICES DOG RESCUE PROGRAMME PULL-UPS TRAINING PANTS PRIUS SWINE FLU & AIDS PREVENTION POLO MINT SWEETS REFRIGERATORS FOREST CONSERVATION PROGRAMME COLOUR CODES WATCHES CHARITY

STARCOM MELBOURNE OPTIMEDIA MADRID

O & M COLOMBIA/OGILVYACTION

BRAZIL HONG KONG

BEST USE OF AMBIENT MEDIA: LARGE SCALE A08/009 A08/013 A08/020 A08/040 A08/043 A08/048

INTERACTIVE MIRROR CHALKBOT GO BEYOND BORDERS WORLD’S BIGGEST SIGNPOST BALDY CUBE FILM INSTALLATION

HEWLETT-PACKARD JAPAN NIKE CNN INTERNATIONAL NOKIA PANASONIC GOBEL INDONESIA HBO

COMPUTERS LIVESTRONG APPAREL CNN INTERNATIONAL NAVIGATION SERVICES NOSE HAIR TRIMMER TV NETWORK

ZENITHOPTIMEDIA JAKARTA PHD NEW YORK

BEST USE OF SPECIAL EVENTS AND STUNT/LIVE ADVERTISING A09/033 A09/046 A09/054 A09/059 A09/063 A09/101 A09/112 A09/132 A09/139

THE FRENCH ART OF LOVING TELETRANSPORTER AUDITORIUM A VILLAGE OF EXPERTS LOVE PROJECT EVENT ROCKET MAN REPLAY SANDWICH FIRE SCOOTER

MONDAY 21STJUNE 2010

AUBADE INBEV HEINEKEN ITALIA MICROSOFT STARBUCKS & (RED)™ FRUCOR GATORADE PEPSICO REPUBLIC OF CHICKEN

UNDERWEAR ANDES BEER BEER WINDOWS 7 AIDS FUNDRAISING V ENERGY DRINK ENERGY DRINK WALKERS CRISPS RESTAURANT

M.C&A MEDIAVEST MILAN PHD NEW YORK OMD LOS ANGELES


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LEGO PICNIC CHOCOLATE BAR THE MOON LANDING 40TH ANNIVERSARY NAVER SEARCH PORTAL DORITOS LATE NIGHT TELECOMMUNICATIONS PROVIDER FREEDOM OF PRESS EVERLON DIAMOND COLLECTION EXPEDIA ANTI-SMOKING CAMPAIGN CHOCOLATE DESSERT VISA CARD INSURANCE COMPUTERS WQRX RADIO STATION HOMELESSNESS CHARITY MEN’S MAGAZINE EVIAN MINERAL WATER 13ÉME RUE CABLE TV CHANNEL WATER PRESERVATION AWARENESS ANTI-KNIFE CRIME CAMPAIGN

UM SYDNEY CARAT AUSTRALIA MELBOURNE

MCCANN WORLDGROUP MUMBAI GEORGE PATTERSON Y&R MELBOURNE THE MARTIN AGENCY/DOMANI STUDIOS BROOKLYN NHN SEONGNAM GOODBY SILVERSTEIN & PARTNERS SAN FRANCISCO FORSMAN & BODENFORS GOTHENBURG FUTURECOM IN ZURICH/WUNDERMAN ZURICH JWT NEW YORK SERVICEPLAN MUNICH AGENCY REPUBLIC LONDON MCCANN ERICKSON TEL AVIV AKQA SAN FRANCISCO SANCHO BBDO COLOMBIA BOGOTÁ THE UPPER STOREY SINGAPORE JOHANNES LEONARDO NEW YORK PUBLICIS CONSEIL PARIS/PUBLICIS NET PARIS DUVAL GUILLAUME ANTWERP BETC EURO RSCG PARIS BETC EURO RSCG PARIS RUIZ NICOLI LINEAS MADRID ABBOTT MEAD VICKERS BBDO LONDON

UM SYDNEY GEORGE PATTERSON Y&R MELBOURNE THE MARTIN AGENCY RICHMOND NHN SEONGNAM GOODBY SILVERSTEIN & PARTNERS SAN FRANCISCO FORSMAN & BODENFORS GOTHENBURG FUTURECOM INTERACTIVE ZURICH JWT NEW YORK MEDIAPLUS MUNICH AGENCY REPUBLIC LONDON MCCANN ERICKSON TEL AVIV AKQA SAN FRANCISCO SANCHO BBDO COLOMBIA BOGOTÁ OMD SINGAPORE JOHANNES LEONARDO NEW YORK PUBLICIS CONSEIL PARIS DUVAL GUILLAUME ANTWERP BETC EURO RSCG PARIS BETC EURO RSCG PARIS RUIZ NICOLI LINEAS MADRID ABBOTT MEAD VICKERS BBDO LONDON

AUSTRALIA AUSTRALIA USA KOREA USA SWEDEN SWITZERLAND USA GERMANY UNITED KINGDOM ISRAEL USA COLOMBIA SINGAPORE USA FRANCE BELGIUM FRANCE FRANCE SPAIN UNITED KINGDOM

DROGA5 NEW YORK HOST SYDNEY FABRICA TREVISO COSSETTE MEDIA TORONTO WIEDEN+KENNEDY PORTLAND CREATIVELAND ASIA MUMBAI MEDIACOM INTERACTION DÜSSELDORF FORSMAN & BODENFORS GOTHENBURG DSG DIALOG SOLUTIONS HAMBURG BBDO PROXIMITY CANADA TORONTO CRISPIN PORTER + BOGUSKY EUROPE GOTHENBURG MASTER COMUNICAÇÃO CURITIBA CRISPIN PORTER + BOGUSKY BOULDER SAATCHI & SAATCHI LONDON AMSTERDAM WORLDWIDE JUNG VON MATT HAMBURG JUNG VON MATT HAMBURG LEO BURNETT SYDNEY CRISPIN PORTER + BOGUSKY BOULDER

ZENITHOPTIMEDIA INTERNATIONAL LONDON AUSTRALIA FABRICA TREVISO COSSETTE MEDIA TORONTO WIEDEN+KENNEDY PORTLAND CREATIVELAND ASIA MUMBAI MEDIACOM INTERACTION DÜSSELDORF FORSMAN & BODENFORS GOTHENBURG DSG DIALOG SOLUTIONS HAMBURG BBDO PROXIMITY CANADA TORONTO CRISPIN PORTER + BOGUSKY EUROPE GOTHENBURG MASTER COMUNICAÇÃO CURITIBA CRISPIN PORTER + BOGUSKY BOULDER MEDIACOM LONDON AMSTERDAM WORLDWIDE GERMANY JUNG VON MATT HAMBURG LEO BURNETT SYDNEY CRISPIN PORTER + BOGUSKY BOULDER

UNITED KINGDOM

CRISPIN PORTER + BOGUSKY BOULDER BBDO ARGENTINA BA/+CASTRO VICENTE LOPEZ AKQA WASHINGTON AKQA SAN FRANCISCO JUNG VON MATT HAMBURG WUNDERMAN LONDON OGILVY GUATEMALA

UM NEW YORK BBDO ARGENTINA BUENOS AIRES AKQA WASHINGTON AKQA SAN FRANCISCO JUNG VON MATT HAMBURG WUNDERMAN LONDON OGILVY GUATEMALA

USA ARGENTINA USA USA GERMANY UNITED KINGDOM GUATEMALA

OGILVY GUATEMALA OGILVY GUATEMALA FISCHER PORTUGAL LISBON FISCHER PORTUGAL LISBON SHALMOR AVNON AMICHAY/Y&R INT. TEL AVIV ZIG TORONTO DDB ARGENTINA BUENOS AIRES Y&R NEW YORK

MINDSHARE NEW YORK OMD GERMANY DUSSELDORF FISCHER PORTUGAL LISBON MEC UNITED KINGDOM LONDON SHALMOR AVNON AMICHAY/Y&R INT. TEL AVIV ZIG TORONTO DDB ARGENTINA BUENOS AIRES Y&R NEW YORK

USA GERMANY PORTUGAL UNITED KINGDOM ISRAEL CANADA ARGENTINA USA

WIEDEN+KENNEDY PORTLAND BBDO NEW YORK LEO BURNETT LONDON GREY NEW YORK TBWA\CHIAT\DAY LA /OMD CHICAGO

WIEDEN+KENNEDY PORTLAND BBDO NEW YORK LEO BURNETT LONDON GREY NEW YORK TBWA\CHIAT\DAY LA

USA USA UNITED KINGDOM USA USA

OGILVY CAPE TOWN DE LA CRUZ/OGILVY SAN JUAN GREY BUCHAREST DDB COLOMBIA BOGOTÁ ZIG ILLINOIS Y&R NEW YORK

OGILVY CAPE TOWN DE LA CRUZ/OGILVY SAN JUAN GREY BUCHAREST DDB COLOMBIA BOGOTÁ ZIG ILLINOIS Y&R NEW YORK

SOUTH AFRICA PUERTO RICO ROMANIA COLOMBIA USA USA

Y&R NEW YORK VOKYO SYDNEY FALLON MINNEAPOLIS DONER SOUTHFIELD DONER SOUTHFIELD JWT NEW YORK DEL CAMPO/NAZCA SAATCHI & SAATCHI BA DEL CAMPO/NAZCA SAATCHI & SAATCHI BA FARFAR STOCKHOLM BCUBE MILAN PUBLICIS LONDON BBDO NEW YORK

UM SYDNEY OMD FUSE PYRMONT FALLON MINNEAPOLIS DONER SOUTHFIELD STARCOM MELBOURNE JWT NEW YORK DEL CAMPO/NAZCA SAATCHI & SAATCHI BA MANNING GOTTLIEB OMD LONDON FARFAR STOCKHOLM STARCOM ITALIA MILAN PUBLICIS LONDON BBDO NEW YORK

AUSTRALIA AUSTRALIA USA USA AUSTRALIA USA ARGENTINA UNITED KINGDOM SWEDEN ITALY UNITED KINGDOM USA

BEST USE OF ONLINE ADVERTISING A10/003 A10/004 A10/011 A10/013 A10/029 A10/032 A10/034 A10/036 A10/037 A10/041 A10/045 A10/051 A10/057 A10/064 A10/066 A10/067 A10/068 A10/073 A10/074 A10/078 A10/108

SANTA’S LITTLE HELPER IT’S NO PICNIC WE CHOOSE THE MOON HANGEUL FONTS CONCERT IN A BAG MOBILE INTERNET LIVE NO COMMENT DROP EVERYTHING FOR LOVE OUT OF OFFICE REPLY SMOKEFREE GENERATION SWEET REMEDY FOR BROKEN HEARTS GO UNPREDICTABLE CLASSIFIEDS INTEL SWARM TUNE IN AND BE MOVED BEING HOMELESS THE BLOW JOB ROLLERBABIES IKILLAFRIEND.COM SAVE LOLA THE TURTLE CHOOSE A DIFFERENT ENDING

LEGO CADBURY JOHN F. KENNEDY PRESIDENTIAL LIBRARY NHN DORITOS TELE2 REPORTERS WITHOUT BORDERS DTC EXPEDIA.COM DEPARTMENT OF HEALTH COI TNUVA VISA EXITO INTEL WNYC PUBLIC RADIO SAMUSOCIAL CHE MEN’S MAGAZINE DANONE NBC UNIVERSAL CUENTAGOTAS THE METROPOLITAN POLICE

OMD NEW YORK STARCOM SWEDEN STOCKHOLM NEO@RMG CONNECT NEW YORK MEDIAPLUS MUNICH I-LEVEL LONDON MCCANN UNIVERSAL OMD LOS ANGELES OMD SINGAPORE ZENITH OPTIMEDIA LEVALLOIS-PERRET MPG PUTEAUX

BEST USE OF SOCIAL MEDIA MARKETING A11/008 A11/010 A11/014 A11/018 A11/019 A11/020 A11/026 A11/032 A11/034 A11/054 A11/061 A11/066 A11/077 A11/081 A11/082 A11/089 A11/090 A11/107 A11/123

HARDCHORUS I SPY LEVI’S IT’S MY TIME CANADA 1. HISTORY 0. CHALKBOT CONSUMERS BECOME INVENTORY TRACKERS BRIGHTEN UP THE WORLD DEAR STEVE JOBS THE PEN STORY VIRALOCITY MAGICAL CHRISTMAS CARDS EFFECTS OF CRACK TWELPFORCE SINGALONG LEFT & RIGHT BLOGGER OUTREACH PRANK CORRECTION EOS PHOTOCHAINS SHOCKING BARACK

PUMA LEVI’S BENETTON NIKE CANADA NIKE PARLE AGRO THE COCA-COLA COMPANY SVERIGES TELEVISION OLYMPUS DEUTSCHLAND FRITO-LAY SWEDISH POSTAL SERVICE BRAZILIAN MINISTRY OF HEALTH BEST BUY T-MOBILE ASICS BIC FRIEDRICHS & FRIENDS CANON AUSTRALIA BRAMMO

PUMA FOOTBALL JEANS GLOBAL CASTING CAMPAIGN NIKE CANADA/NIKETRAINING.CA LIVESTRONG APPAREL HIPPO BAKED MUNCHIES SNACKS COCA-COLA SVT PLAY IPHONE APP OLYMPUS PEN CAMERA DORITOS TORTILLA CHIPS POSTAL SERVICES ANTI-DRUG CAMPAIGN BEST BUY TELECOMMUNICATIONS PROVIDER SPORTSTYLE FOOTWEAR BIC PEN PROOFREADING AGENCY EOS DSLR CAMERAS ENERTIA ELECTRIC MOTORCYCLE

ZENITHOPTIMEDIA LONDON HOST SYDNEY

MEDIACOM GERMANY DÜSSELDORF

MEDIACOM LONDON JUNG VON MATT HAMBURG MEC SYDNEY

ITALY CANADA USA INDIA GERMANY SWEDEN GERMANY CANADA SWEDEN BRAZIL USA UNITED KINGDOM NETHERLANDS GERMANY AUSTRALIA USA

BEST USE OF OTHER DIGITAL MEDIA, INCLUDING MOBILE DEVICES A12/031 A12/032 A12/033 A12/039 A12/054 A12/074 A12/075

BEST RANGER COMPETITION 5 RUNNERS, 650000 FOLLOWERS REAL RACING GTI BORN TO FIT LAST CALL OVERSHARERS RINGTOWNS

US ARMY NIKE VOLKSWAGEN GAP NBC UNIVERSAL GLOBAL NETWORKS PROCTER & GAMBLE CLARO

ARMY RECRUITMENT THE HUMAN RACE 10K 2010 GTI JEANS 13TH STREET TV CHANNEL PRINGLES TELECOMMUNICATIONS PROVIDER

UM NEW YORK PHD ARGENTINA BUENOS AIRES

SPRINT THE NOW NETWORK VODAFONE 360 SAGRES BEER EXTRA CHEWING GUM OPTALGIN PAINKILLER FAMILY DAY INDEPENDIENTE CLUB FOOTBALL JERSEY TELECOMMUNICATIONS PROVIDER

MINDSHARE NEW YORK OMD GERMANY DUSSELDORF CARAT LISBON MEC UNITED KINGDOM LONDON

STARCOM LONDON

BEST USE OF SPONSORSHIP A13/004 A13/007 A13/011 A13/015 A13/021 A13/029 A13/031 A13/034

1 VS 100 ON XBOX LIVE WILDCARD COMPETITION GET ON THE FIELD CHEWING THROUGH THE MINUTES CHAMPIONS LEAGUE THE WORLD’S LONGEST SIGNATURE OFFICIAL FAN Y’ALL VS US

SPRINT VODAFONE D2 SCC - CENTRAL DE CERVEJAS WRIGLEY’S TEVA CORUS ENTERTAINMENT PUMA ARGENTINA CELLULAR SOUTH

MAXUS NEW YORK

BEST USE OF BRANDED CONTENT A14/026 A14/060 A14/081 A14/086 A14/087

MVP PUPPETS IMAGINE HOUSE OF CARDS EXHIBITION BEYOND THE STILL REPLAY

NIKE HBO SHELTER CANON GATORADE

NIKE BASKETBALL TV NETWORK HOMELESSNESS & HOUSING CHARITY DSLR CAMERAS ENERGY DRINK

PHD NEW YORK MEDIACOM NEW YORK OMD LOS ANGELES

BEST LOCALISATION CAMPAIGN A16/012 A16/025 A16/035 A16/048 A16/056 A16/064

PARK ASSIST SIGN LANGUAGE FLOWER WRAPS BABY PACIFIERS CHALK BLOG Y’ALL VS US

VOLKSWAGEN SOUTH AFRICA PROCTER & GAMBLE PROCTER & GAMBLE MILITARY FORCES OF COLOMBIA CHICAGO TRIBUNE MEDIA GROUP CELLULAR SOUTH

GOLF 6 DAWN PLUS DISHWASHING LIQUID LENOR FABRIC SOFTENER ANTI-GUERRILLA CAMPAIGN CHICAGONOW.COM TELECOMMUNICATIONS PROVIDER

MEDIACOMPETE JOHANNESBURG MEDIA WIT CARAT SAN JUAN

MAXUS NEW YORK

BEST USE OF INTEGRATED MEDIA B01/007 B01/012 B01/032 B01/035 B01/039 B01/052 B01/058 B01/060 B01/066 B01/074 B01/077 B01/080

SANTA’S LITTLE HELPER THE PARTY GARDEN FOLLOW THE WHITE RABBIT 33 KEYS PEDIGREE ADOPTION DRIVE THE FLYER’S COLLECTION CHOCOLATOMETER LUCIFER IS COMING WORLD’S BIGGEST SIGNPOST TRIBUTE TO FASHION START THINKING SOLDIER LOVE PROJECT

LEGO YATES SYFY CHANNEL MAZDA MARS JETBLUE CADBURY VIRGIN MEDIA TELEVISION NOKIA COCA-COLA ITALIA BRITISH ARMY/COI STARBUCKS & (RED)™

LEGO GARDENING PRODUCTS RANGE ALICE TV SHOW MAZDA3 DOG RESCUE PROGRAMME JETBLUE AIRLINE CHOCOLATE SUPERNATURAL TV PROGRAMME NAVIGATION SERVICES COCA-COLA LIGHT ARMY RECRUITMENT AIDS FUNDRAISING

UM SYDNEY OMD SYDNEY

STARCOM MELBOURNE MEDIACOM NEW YORK MANNING GOTTLIEB OMD LONDON STARCOM ITALIA MILAN ZENITHOPTIMEDIA LONDON PHD NEW YORK

MONDAY 21STJUNE 2010


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B01/090 B01/093 B01/094 B01/097 B01/101 B01/103 B01/110 B01/115 B01/117 B01/118 B01/123 B01/131 B01/136 B01/184 B01/187 B01/209

THE VIRTANEN BAND 100,000 CONDOMS KIDDIE RIDES THE FUN THEORY FOLK TALES THE SHAVE INDIA MOVEMENT A VILLAGE OF EXPERTS DIGITAL MUM 2.0 INSIDE THE MASCHERANO CASE SINGALONG SNOWMEN AGAINST GLOBAL WARMING REAL STORIES VALENTINE MAKE A MOVE CHOOSE A DIFFERENT ENDING EARTH FM

DNA STOCKHOLM COUNTY AIDS PREVENTION PROG. MEXICAN RED CROSS VOLKSWAGEN SWEDEN FORD ARGENTINA PROCTER & GAMBLE MICROSOFT TELSTRA VODAFONE FIAT T-MOBILE ENTEGA VERTRIEBS TVNZ EXOTICA THE METROPOLITAN POLICE WWF

TELECOMMUNICATIONS PROVIDER SAFE-SEX AWARENESS ANNUAL FUNDRAISING DRIVE VW BLUEMOTION RANGER GILLETTE MACH3 RAZORS WINDOWS7 TELECOMMUNICATIONS PROVIDER BLACKBERRY MOBILE PLANS DIESEL MULTIJET ENGINE TELECOMMUNICATIONS PROVIDER RENEWABLE ENERGY PROVIDER THE PACIFIC TV SERIES FLOWER SHOP ANTI-KNIFE CRIME CAMPAIGN CLIMATE CHANGE CAMPAIGN

HAPPI MINDSHARE HELSINKI

SEK & GREY HELSINKI ESTER STOCKHOLM JWT MEXICO DDB STOCKHOLM JWT ARGENTINA BUENOS AIRES MEDIACOM LONDON JWT ARGENTINA BUENOS AIRES BUNGALOW 25 MADRID OMD AUSTRALIA PYRMONT DDB SYDNEY TANGO MADRID STARCOM MEDIAVEST GROUP ARGENTINA BA LEO BURNETT ARGENTINA BUENOS AIRES MEDIACOM LONDON SAATCHI & SAATCHI LONDON DDB GERMANY/JOHANSSEN & KRETSCHMER BERLIN STARCOM NEW ZEALAND AUCKLAND COLENSO BBDO AUCKLAND STARCOM MEDIAVEST GROUP BEIRUT LEO BURNETT BEIRUT ABBOTT MEAD VICKERS BBDO LONDON STARCOM MILLERS POINT LEO BURNETT SYDNEY

ADVERTISING AGENCY

SEK & GREY HELSINKI ESTER STOCKHOLM JWT MEXICO DDB STOCKHOLM JWT ARGENTINA BUENOS AIRES MEDIACOM LONDON BUNGALOW 25 MADRID DDB SYDNEY TANGO MADRID LEO BURNETT ARGENTINA BUENOS AIRES MEDIACOM LONDON DDB GERMANY BERLIN COLENSO BBDO AUCKLAND LEO BURNETT BEIRUT ABBOTT MEAD VICKERS BBDO LONDON LEO BURNETT SYDNEY

FINLAND SWEDEN MEXICO SWEDEN ARGENTINA UNITED KINGDOM SPAIN AUSTRALIA SPAIN ARGENTINA UNITED KINGDOM GERMANY NEW ZEALAND LEBANON UNITED KINGDOM AUSTRALIA

KIMBERLY-CLARK VITASOY INTERNATIONAL HOLDINGS PROCTER & GAMBLE THAI ASIA PACIFIC BREWERY PROCTER & GAMBLE MARS GRUPO KATIVO ELMEX

SANITARY TOWELS SOYA DRINKS COVERGIRL COSMETICS HEINEKEN BEER GILLETTE MACH3 RAZORS DOG RESCUE PROGRAMME PROTECTO PAINTS TOOTHPASTE

MINDSHARE ISTANBUL PHD HONG KONG STARCOM TORONTO MEDIAVEST BANGKOK MEDIACOM MUMBAI MPG CHILE SANTIAGO

LEO BURNETT SYDNEY DDB HONG KONG DDB HONG KONG LEO BURNETT & ARC WORLDWIDE THAILAND BANGKOK LEO BURNETT & ARC WORLDWIDE THAILAND BANGKOK TBWA\FREDERICK SANTIAGO TRIBU DDB HEREDIA SHALMOR AVNON AMICHAY/Y&R INT. TEL AVIV

MINDSHARE ISTANBUL PHD HONG KONG STARCOM TORONTO LEO BURNETT & ARC WORLDWIDE THAILAND MEDIACOM MUMBAI MPG CHILE SANTIAGO TRIBU DDB HEREDIA SHALMOR AVNON AMICHAY/Y&R INT. TEL AVIV

TURKEY HONG KONG CANADA THAILAND INDIA CHILE COSTA RICA ISRAEL

VOLKSWAGEN TOYOTA VOLKSWAGEN SWEDEN VOLKSWAGEN SKODA AUTO POLSKA

2010 GTI PRIUS VW BLUEMOTION POLO SUPERB ESTATE

AKQA WASHINGTON AKQA WASHINGTON DDB STOCKHOLM DDB GERMANY BERLIN CHANGE INTEGRATED WARSAW

AKQA WASHINGTON OPTIMEDIA MADRID DDB STOCKHOLM DDB GERMANY BERLIN CHANGE INTEGRATED WARSAW

USA SPAIN SWEDEN GERMANY POLAND

PUMA THE NORTH FACE SYNSAM PUMA ARGENTINA CENTAURO

PUMA OUTDOOR GEAR CHEAP MONDAY GLASSES LIFT FOOTWEAR SPORTS RETAILER

DROGA5 NEW YORK OGILVY SHANGHAI WERK STOCKHOLM DDB ARGENTINA BUENOS AIRES SALLES CHEMISTRI SAO PAULO

ZENITHOPTIMEDIA INTERNATIONAL LONDON OGILVY SHANGHAI STARCOM SWEDEN STOCKHOLM DDB ARGENTINA BUENOS AIRES SALLES CHEMISTRI SAO PAULO

UNITED KINGDOM CHINA SWEDEN ARGENTINA BRAZIL

COSSETTE MEDIA TORONTO

COSSETTE MEDIA TORONTO

CANADA

MINDSHARE LONDON ZENITHOPTIMEDIA INTERNATIONAL LONDON LEO BURNETT MILAN AKQA SAN FRANCISCO EURO RSCG BRUSSELS TBWA\CHIAT\DAY LA MPG LISBON MCCANN ERICKSON LONDON

UNITED KINGDOM UNITED KINGDOM ITALY USA BELGIUM USA PORTUGAL UNITED KINGDOM

FAST MOVING CONSUMER GOODS C01/018 C01/039 C01/041 C01/050 C01/066 C01/078 C01/082 C01/099

KITA 70 INSTANT MESSAGE PACKS GOING TO GREAT LENGTHS STADIUM OF DREAMS THE SHAVE INDIA MOVEMENT PEDIGREE ADOPTION DRIVE SIX THOUSAND COLOURS BUS TICKET

CARS & AUTOMOTIVE SERVICES C02/015 C02/020 C02/022 C02/033 C02/038

REAL RACING GTI GAS PUMP VOICES THE FUN THEORY CAR RECYCLING DROP BOX ELECTRICALLY OPERATED BOOT

OPTIMEDIA MADRID

MEDIACOM WARSAW

CLOTHING, FOOTWEAR & ACCESSORIES C03/001 C03/008 C03/014 C03/019 C03/020

HARDCHORUS RED FLAG CHEAP MONDAY CLAIRVOYANT WHAT WEIGHS MORE? WEIGHT OF THE BRAZILIAN SHIRT

ZENITHOPTIMEDIA LONDON STARCOM SWEDEN STOCKHOLM

OTHER CONSUMER PRODUCTS (INCLUDING DURABLE GOODS) C04/006

TRAIN TILL YOU RED LINE

NIKE CANADA

NIKE SPARQ TRAINING EQUIPMENT

FIRST DIRECT TELEFÎNICA O2 UK ING DIRECT VISA ING VISA CAIXA GERAL DE DEPÎSITOS MASTERCARD

CURRENT BANK ACCOUNTS O2 MONEY BANK VISA CARD FREE CURRENT ACCOUNT VISA OLYMPICS SPONSORSHIP WOMEN’S BANKING SERVICES BRIT AWARDS SPONSORSHIP

MINDSHARE LONDON ZENITHOPTIMEDIA INT. LONDON OMD LOS ANGELES CARAT BRUSSELS OMD LOS ANGELES MPG LISBON UM LONDON

COSSETTE MEDIA TORONTO COSSETTE MEDIA TORONTO LEO BURNETT MILAN AKQA SAN FRANCISCO EURO RSCG BRUSSELS TBWA\CHIAT\DAY LA HAVAS SPORTS AND ENT. LISBOA/HAVAS DIGITAL MCCANN ERICKSON LONDON

T-MOBILE YELLOW PAGES

TELECOMMUNICATIONS PROVIDER BUSINESS DIRECTORY

MEDIACOM LONDON STARCOM NEW ZEALAND AUCKLAND

SAATCHI & SAATCHI LONDON SAATCHI & SAATCHI LONDON COLENSO BBDO AUCKLAND/AIM PROXIMITY AUCKLAND COLENSO BBDO AUCKLAND

UNITED KINGDOM NEW ZEALAND

LOWE SYDNEY

LOWE SYDNEY

AUSTRALIA

FORSMAN & BODENFORS GOTHENBURG OGILVY BRASIL SÃO PAULO GRABARZ & PARTNER/LUKAS LINDEMANN ROSINSKI

FORSMAN & BODENFORS GOTHENBURG OGILVY BRASIL SÃO PAULO GRABARZ & PARTNER HAMBURG

SWEDEN BRAZIL GERMANY

FINANCIAL PRODUCTS & SERVICES C05/004 C05/006 C05/009 C05/012 C05/023 C05/024 C05/025 C05/026

LIVE AND UNEDITED LOAD & GO HUMAN BILLBOARD GO BANNERS MISS PENNY GO WORLD A WOMAN’S STORY MY PRICELESS GIG

COMMERCIAL PUBLIC SERVICES C06/034 C06/040

JOSH’S BAND YELLOW CHOCOLATE

TRAVEL, ENTERTAINMENT & LEISURE C07/006

GREAT CHRISTMAS WRAPPING PAPER SWINDLE FOOTBALL FEDERATION AUSTRALIA

A-LEAGUE

RETAIL AND E-COMMERCE, INCLUDING RESTAURANTS C08/010 C08/026 C08/031

FACEBOOK SHOWROOM WHOPPER FACE FURNITURE ART

IKEA BURGER KING IKEA DEUTSCHLAND

MALMO STORE LAUNCH WHOPPER BURGER ASSEMBLY SERVICE

MEDIAEDGE:CIA STOCKHOLM

HBO STUDIO BRUSSELS

TV NETWORK RADIO STATION

PHD NEW YORK

BBDO NEW YORK MORTIERBRIGADE BRUSSELS

BBDO NEW YORK MORTIERBRIGADE BRUSSELS

USA BELGIUM

GRUPO CTT DELL INDIA

DELIVERY SERVICES IT HARDWARE MANUFACTURER

ARENA MEDIA LISBON MEDIACOM BANGALORE

FISCHER PORTUGAL LISBON FISCHER PORTUGAL LISBON

FISCHER PORTUGAL LISBON MEDIACOM BANGALORE

PORTUGAL INDIA

ASSOCIATION OF COM. COMPANIES BELGIUM SONY MARKETING JAPAN SUPREME SECURITY

ASSOCIATION OF COM. COMPANIES BELGIUM RECYCLE PROJECT JEANS HAKUHODO DY MEDIA PARTNERS TOKYO SECURITY SERVICES

FAMOUS BRUSSELS HAKUHODO KETTLE TOKYO ADVICO Y&R ZÜRICH

FAMOUS BRUSSELS HAKUHODO KETTLE TOKYO ADVICO Y&R ZÜRICH

BELGIUM JAPAN SWITZERLAND

CYBERCRIME AWARENESS CAMPAIGN VIZEUM AMSTERDAM ROAD SAFETY AWARENESS ZIPMEDIA ZÜRICH DOG RESCUE PROGRAMME STARCOM MELBOURNE CONTRACEPTION AWARENESS FREEDOM OF PRESS AIDS FUNDRAISING PHD NEW YORK CONSCIENTIOUS CONSUMPTION AWARENESS HOMELESSNESS & HOUSING CHARITY PAY EQUALITY AWARENESS MEC DENMARK COPENHAGEN SAFE SEX AWARENESS

KONG AMSTERDAM ROD KOMMUNIKATION

KONG AMSTERDAM ROD KOMMUNIKATION STARCOM MELBOURNE OGILVY CAPE TOWN FUTURECOM INTERACTIVE ZURICH BBDO NEW YORK LEW’LARA\TBWA SÃO PAULO LEO BURNETT LONDON MEC DENMARK COPENHAGEN BBDO GERMANY DÜSSELDORF

NETHERLANDS SWITZERLAND AUSTRALIA SOUTH AFRICA SWITZERLAND USA BRAZIL UNITED KINGDOM DENMARK GERMANY

MEDIACOM DÜSSELDORF

PUBLICATIONS & MEDIA C10/019 C10/042

IMAGINE ETERNAL MOONWALK

BUSINESS PRODUCTS & SERVICES C11/008 C11/013

CTT EXPRESSO COMMITMENT DELL HEROES!

CORPORATE INFORMATION C12/002 C12/006 C12/011

VIRTUAL STRIKE THE WALL SALE SUPREME SECURITY

CHARITIES, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES C13/003 C13/009 C13/020 C13/025 C13/027 C13/039 C13/044 C13/049 C13/077 C13/079

STANISLAV SLOW DOWN PEDIGREE ADOPTION DRIVE CAN A LOLLIPOP SAVE A LIFE? NO COMMENT LOVE PROJECT EXCLUSIVE BEACH HOUSE OF CARDS EQUAL PAY FOR EQUAL WORK THE SAFER SEXHOTLINE

MONDAY 21STJUNE 2010

GOVERNMENT/MINISTRY OF JUSTICE SVV/BERATUNGSSTELLE FÜR UNFALLVERHÜTUNG MARS NATIONAL AIDS HELPLINE REPORTERS WITHOUT BORDERS STARBUCKS & (RED)™ AKATU INSTITUTE SHELTER HK UNION AIDS-HILFE DÜSSELDORF

OGILVY CAPE TOWN FUTURECOM INTERACTIVE ZURICH/WUNDERMAN BBDO NEW YORK LEW’LARA\TBWA SÃO PAULO LEO BURNETT LONDON LEO BURNETT LONDON BBDO GERMANY DÜSSELDORF


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SHORTLIST RADIO

CAT

TITLE

ADVERTISER

PRODUCT

ADVERTISING AGENCY

PRODUCTION COMPANY

COUNTRY

CADBURY’S SOUTH AFRICA I&J WRIGLEY ALIMENTOS KELLOGG’S CADBURY CADBURY CADBURY

CLORETS BREATH MINTS OMEGA 3 FISH FINGERS STARBURST SWEETS ALL BRAN CEREAL CLUSTERS CONFECTIONERY CLUSTERS CONFECTIONERY CLUSTERS CONFECTIONERY

OGILVY CAPE TOWN NET#WORK BBDO CAPE TOWN LATINWORKS AUSTIN LEO BURNETT VENEZUELA CARACAS SAATCHI & SAATCHI LONDON SAATCHI & SAATCHI LONDON SAATCHI & SAATCHI LONDON

B&S STUDIOS CAPE TOWN THE WORK ROOM CAPE TOWN AZ LOS ANGELES SONICA STUDIOS CARACAS RADIOVILLE LONDON RADIOVILLE LONDON RADIOVILLE LONDON

SOUTH AFRICA SOUTH AFRICA USA VENEZUELA UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM

HEINEKEN HEINEKEN HEINEKEN HEINEKEN

DOS EQUIS BEER DOS EQUIS BEER DOS EQUIS BEER DOS EQUIS BEER

EURO RSCG WORLDWIDE NEW YORK EURO RSCG WORLDWIDE NEW YORK EURO RSCG WORLDWIDE NEW YORK EURO RSCG WORLDWIDE NEW YORK

BERWYN EDITORIAL NEW YORK POMANN SOUND NEW YORK POMANN SOUND NEW YORK BERWYN EDITORIAL NEW YORK

USA USA USA USA

SEATTLE’S BEST COFFEE LAVAZZA

ICED LATTES DECAFFEINATED COFFEE

CREATURE SEATTLE DDB&CO. ISTANBUL

BARTRADIO SEATTLE PROFILM ISTANBUL

USA TURKEY

PROCTER & GAMBLE PROCTER & GAMBLE

BOUNTY PAPER TOWEL BOUNTY PAPER TOWEL

LAPIZ CHICAGO LEO BURNETT PUERTO RICO SAN JUAN

RAYA PRODUCCIONES BUENOS AIRES ALTAMAR MUSIC SAN JUAN

USA PUERTO RICO

FOODS A01/004 A01/009 A01/018 A01/020 A01/025 A01/026 A01/027

RAPPER URL CRY-LAUGHTER TAMPON SOCK DRAWER PUB OFFICE

ALCOHOLIC DRINKS A02/019 A02/020 A02/021 A02/022

CINCO HALLOWEEN STANDARD SIGNS

NON-ALCOHOLIC DRINKS A03/001 A03/022

OVERPROMISING GUY KEEPS YOU ASLEEP

HOUSEHOLD A04/004 A04/006

BATTLE SKA

HOME APPLIANCES, FURNISHINGS, ELECTRONICS & AUDIO VISUAL A05/001 A05/002 A05/010 A05/022 A05/023 A05/024 A05/025 A05/047 A05/048

A SALARYMAN’S LIFE LETTER FAMILY PORTRAIT BOTTOMLESS PIT GARY’S LADDER KNOWLEDGE SHELF UNIVERSE DIORAMA C’MON, WHAT’S THIS SONG? I CAN’T REMEMBER THIS TUNE

PANASONIC PANASONIC PANASONIC GOBEL INDONESIA SEARS SEARS SEARS SEARS MOTOROLA MOTOROLA

COMBINATION STEAM OVEN ECO CUTE WATER HEATER LUMIX CAMERA CRAFTSMAN TOOLS CRAFTSMAN TOOLS CRAFTSMAN TOOLS CRAFTSMAN TOOLS MOTO ID MUSIC IDENTIFICATION MOTO ID MUSIC IDENTIFICATION

DAIKO ADVERTISING OSAKA DAIKO ADVERTISING OSAKA PT PERWANAL SAATCHI & SAATCHI JAKARTA Y&R NEW YORK Y&R NEW YORK Y&R NEW YORK Y&R NEW YORK OGILVY BRASIL SÃO PAULO OGILVY BRASIL SÃO PAULO

BIG FACE OSAKA BIG FACE OSAKA SWANTEN JAKARTA SONIC UNION NEW YORK SONIC UNION NEW YORK SONIC UNION NEW YORK SONIC UNION NEW YORK SATELITE AUDIO SÃO PAULO SATELITE AUDIO SÃO PAULO

JAPAN JAPAN INDONESIA USA USA USA USA BRAZIL BRAZIL

PROCTER & GAMBLE UNILEVER

OLAY ANTI-AGING CREAM DOVE MEN+CARE

DDB OSLO OGILVY FRANCE PARIS

BÅDE OG OSLO ELEVEN SOUND WEST HOLLYWOOD/EYE PATCH NEW YORK

NORWAY FRANCE

QUEISSER PHARMA QUEISSER PHARMA NOVARTIS CONSUMER HEALTH NOVARTIS CONSUMER HEALTH NOVARTIS CONSUMER HEALTH

DOPPELHERZ TRANQUILLISERS DOPPELHERZ TRANQUILLISERS OTRIVINE NASAL SPRAY OTRIVINE NASAL SPRAY OTRIVINE NASAL SPRAY

SCHOLZ & FRIENDS HAMBURG SCHOLZ & FRIENDS HAMBURG SAATCHI & SAATCHI CAROUGE/SAATCHI & SAATCHI LONDON SAATCHI & SAATCHI CAROUGE/SAATCHI & SAATCHI LONDON SAATCHI & SAATCHI CAROUGE/SAATCHI & SAATCHI LONDON

TONSCHNEIDREI HAMBURG TONSCHNEIDREI HAMBURG JEFF WAYNE MUSIC GROUP LONDON JEFF WAYNE MUSIC GROUP LONDON JEFF WAYNE MUSIC GROUP LONDON

GERMANY GERMANY SWITZERLAND SWITZERLAND SWITZERLAND

SCHILLING OPTICS

SPECTACLE CASES

UNITAS/RNL SANTIAGO

PLATAFORMA DIGITAL SANTIAGO

CHILE

MARS PET CARE MARS PET CARE MARS PET CARE GALAXXY PET FOOD

CHUM DOG FOOD CHUM DOG FOOD CHUM DOG FOOD NATURIA DOG FOOD

CLEMENGER BBDO MELBOURNE CLEMENGER BBDO MELBOURNE CLEMENGER BBDO MELBOURNE GRABARZ & PARTNER HAMBURG

FLAGSTAFF MELBOURNE FLAGSTAFF MELBOURNE FLAGSTAFF MELBOURNE STUDIO FUNK HAMBURG

AUSTRALIA AUSTRALIA AUSTRALIA GERMANY

VEHICLE SERVICE CENTRES RENAULT SYMBOL MARK LEVINSON SOUND SYSTEM GENUINE TOYOTA PARTS GENUINE TOYOTA PARTS BRAKE-ASSIST TECHNOLOGY VW SAVEIRO VW SAVEIRO VW PASSAT ECOFUEL VW GOLF 6

MEMAC OGILVY & MATHER DUBAI LOWE GINKGO MONTEVIDEO DRAFTFCB JOHANNESBURG DRAFTFCB JOHANNESBURG DRAFTFCB JOHANNESBURG LOWE BANGKOK ALMAPBBDO SÃO PAULO ALMAPBBDO SÃO PAULO DDB STOCKHOLM DDB GERMANY BERLIN

BKP DUBAI REC MONTEVIDEO FREQ’NCY JOHANNESBURG SONOVISION STUDIOS JOHANNESBURG SONOVISION STUDIOS JOHANNESBURG STERLING SOUND JOHANNESBURG A VOZ DO BRASIL SÃO PAULO A VOZ DO BRASIL SÃO PAULO FLICKORNA LARSSON STOCKHOLM STUDIO FUNK BERLIN

U A EMIRATES URUGUAY SOUTH AFRICA SOUTH AFRICA SOUTH AFRICA THAILAND BRAZIL BRAZIL SWEDEN GERMANY

COSMETICS & BEAUTY, TOILETRIES A06/004 A06/025

OLAY YOU’RE A MAN

PHARMACY A07/006 A07/007 A07/023 A07/024 A07/025

SPIDER TATTOO CITY STREET OFFICE PARK

CLOTHING, FOOTWEAR & ACCESSORIES A08/006

LIFEGUARD

MISCELLANEOUS A09/003 A09/004 A09/005 A09/016

CAR RIDE FETCH MAIL MAN DOG RADIO

CARS & AUTOMOTIVE SERVICES A10/003 A10/011 A10/014 A10/018 A10/019 A10/032 A10/060 A10/061 A10/069 A10/080

THE WORLD’S MOST TRUSTWORTHY RADIO AD TRUNK RECORDING EMOTIONAL SATNAV EL LOCO CREEPER TARTS STOP FRIENDS COUPLE HUMAN EMISSIONS CAR CHASE

ACDELCO RENAULT LEXUS TOYOTA TOYOTA MERCEDES-BENZ THAILAND VOLKSWAGEN VOLKSWAGEN VOLKSWAGEN SWEDEN VOLKSWAGEN

MONDAY 21STJUNE 2010


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TITLE

ADVERTISER

PRODUCT

ADVERTISING AGENCY

PRODUCTION COMPANY

COUNTRY

A10/084 A10/107 A10/108 A10/122 A10/123 A10/124 A10/125

GUNSHOT HORSE SPRINT AMSTERDAM ATHENS AMARILLO MOSKOW

BAYERISCHE MOTOREN WERKE AKTIENGESELLSCHAFT SUBARU CANADA SUBARU CANADA MERCEDES-BENZ SCHWEIZ MERCEDES-BENZ SCHWEIZ MERCEDES-BENZ SCHWEIZ MERCEDES-BENZ SCHWEIZ

BMW S1000 RR MOTORCYCLE SUBARU WRX SUBARU WRX LINGUATRONIC VOICE CONTROL LINGUATRONIC VOICE CONTROL LINGUATRONIC VOICE CONTROL LINGUATRONIC VOICE CONTROL

SERVICEPLAN MUNICH DDB CANADA/TORONTO DDB CANADA/TORONTO JUNG VON MATT/LIMMAT ZÜRICH JUNG VON MATT/LIMMAT ZÜRICH JUNG VON MATT/LIMMAT ZÜRICH JUNG VON MATT/LIMMAT ZÜRICH

TONHAUS HAMBURG PIRATE RADIO & TELEVISION TORONTO PIRATE RADIO & TELEVISION TORONTO JINGLE JUNGLE ZÜRICH JINGLE JUNGLE ZÜRICH JINGLE JUNGLE ZÜRICH JINGLE JUNGLE ZÜRICH

GERMANY CANADA CANADA SWITZERLAND SWITZERLAND SWITZERLAND SWITZERLAND

CANAC-MARQUIS HARDWARE CANAC-MARQUIS HARDWARE CANAC-MARQUIS HARDWARE QUIKTRIP GANDHI GANDHI GANDHI

RETAIL STORE RETAIL STORE RETAIL STORE FRESH DONUTS BOOKSTORES BOOKSTORES BOOKSTORES

LG2 QUÉBEC LG2 QUÉBEC LG2 QUÉBEC THE RICHARDS GROUP DALLAS OGILVY MEXICO OGILVY MEXICO OGILVY MEXICO

BOOGIE STUDIO MONTRÉAL BOOGIE STUDIO MONTRÉAL BOOGIE STUDIO MONTRÉAL CHARLIE UNIFORM TANGO DALLAS LOOKAS AUDIO MEXICO CITY LOOKAS AUDIO MEXICO CITY LOOKAS AUDIO MEXICO CITY

CANADA CANADA CANADA USA MEXICO MEXICO MEXICO

MCMINI SANDWICH LAUNCH MCMINI SANDWICH LAUNCH MCMINI SANDWICH LAUNCH MCMINI SANDWICH LAUNCH HOTEL ARENA RESTAURANT GRAND ANGUS BURGER GRAND ANGUS BURGER GRAND ANGUS BURGER

COSSETTE WEST VANCOUVER COSSETTE WEST VANCOUVER COSSETTE WEST VANCOUVER COSSETTE WEST VANCOUVER THEY AMSTERDAM DDB SYDNEY DDB SYDNEY DDB SYDNEY

GGRP VANCOUVER GGRP VANCOUVER GGRP VANCOUVER GGRP VANCOUVER STUDIO DE KEUKEN AMSTERDAM DDB SYDNEY DDB SYDNEY DDB SYDNEY

CANADA CANADA CANADA CANADA THE NETHERLANDS AUSTRALIA AUSTRALIA AUSTRALIA

UPPER CLASS UPPER CLASS UPPER CLASS AIRLINE AIRLINE TRAVEL AGENCY TRAVEL AGENCY

NET#WORK BBDO JOHANNESBURG NET#WORK BBDO JOHANNESBURG NET#WORK BBDO JOHANNESBURG TERAN\TBWA MEXICO CITY TERAN\TBWA MEXICO CITY BTS UNITED OSLO BTS UNITED OSLO

FIRST#LEFT JOHANNESBURG FIRST#LEFT JOHANNESBURG FIRST#LEFT JOHANNESBURG JARPA MEXICO CITY JARPA MEXICO CITY SAGVEIEN RESORT OSLO SAGVEIEN RESORT OSLO

SOUTH AFRICA SOUTH AFRICA SOUTH AFRICA MEXICO MEXICO NORWAY NORWAY

INTERNATIONAL MUSIC EVENT FOOTY TIPPING COMPETITION BOXING EQUIPMENT BOXING EQUIPMENT TOY MUSEUM INTERNATIONAL FILM FESTIVAL EXPERIENCE GIFT VOUCHERS BASKETBALL CLUB BASKETBALL CLUB BASKETBALL CLUB

Y&R COLOMBIA BOGOTÁ US SYDNEY JWT JOHANNESBURG JWT JOHANNESBURG LEO BURNETT ISTANBUL LATINWORKS AUSTIN DUVAL GUILLAUME BRUSSELS MCCANN ERICKSON MADRID MCCANN ERICKSON MADRID MCCANN ERICKSON MADRID

LAIKA BOGOTÁ NYLON STUDIOS SYDNEY SONOVISION STUDIOS JOHANNESBURG SONOVISION STUDIOS JOHANNESBURG MELODIKA ISTANBUL PERSONAL MUSIC MIAMI SONICVILLE BRUSSELS MEDIA SOUND MADRID MEDIA SOUND MADRID MEDIA SOUND MADRID

COLOMBIA AUSTRALIA SOUTH AFRICA SOUTH AFRICA TURKEY USA BELGIUM SPAIN SPAIN SPAIN

NEWSPAPER SATELLITE TV NETWORK AUTO MOTOR & SPORT MAGAZINE AUTO MOTOR & SPORT MAGAZINE ARTS CHANNEL ARTS CHANNEL ARTS CHANNEL KOREAN NEWS NETWORK AUDIO BOOKS

JUNIPER PARK TORONTO OGILVY JOHANNESBURG LEAGAS DELANEY HAMBURG LEAGAS DELANEY HAMBURG DDB NEW ZEALAND AUCKLAND DDB NEW ZEALAND AUCKLAND DDB NEW ZEALAND AUCKLAND CHEIL WORLDWIDE SEOUL MCCANN OSLO

CHICAGO TRIBUNE STERLING SOUND JOHANNESBURG HASTINGS AUDIO NETWORK HAMBURG HASTINGS AUDIO NETWORK HAMBURG LIQUID STUDIOS AUCKLAND LIQUID STUDIOS AUCKLAND LIQUID STUDIOS AUCKLAND LIMELIGHT MUSIC CONSULTING SEOUL VERDENS STERKESTE MANN OSLO

CANADA SOUTH AFRICA GERMANY GERMANY NEW ZEALAND NEW ZEALAND NEW ZEALAND KOREA NORWAY

HEALTH INSURANCE HEALTH INSURANCE HEALTH INSURANCE HEALTH INSURANCE HEALTH INSURANCE

MEERKATS PERTH MEERKATS PERTH MEERKATS PERTH DDB CANADA/VANCOUVER DDB CANADA/VANCOUVER

EARDRUM SYDNEY EARDRUM SYDNEY EARDRUM SYDNEY WAVE SOUND PRODUCTIONS VANCOUVER WAVE SOUND PRODUCTIONS VANCOUVER

AUSTRALIA AUSTRALIA AUSTRALIA CANADA CANADA

JOB SEARCH WEBSITE JOB SEARCH WEBSITE PAPER SHREDDERS PAPER SHREDDERS IN-OFFICE IT SUPPORT

LEO BURNETT MELBOURNE LEO BURNETT MELBOURNE PUBLICIS COMMUNICATIONS GURGAON PUBLICIS COMMUNICATIONS GURGAON TBWA\HUNT\LASCARIS JOHANNESBURG

RISK SOUND MELBOURNE RISK SOUND MELBOURNE SOUND STREAM STUDIOS NEW DELHI SOUND STREAM STUDIOS NEW DELHI PRODUCE SOUND JOHANNESBURG

AUSTRALIA AUSTRALIA INDIA INDIA SOUTH AFRICA

EHRLICH PEST CONTROL EHKINEH FREE CALL BACK SERVICE MOBILE PHONE TARIFF FULL CONTROL MOBILE SERVICE

DEVITO/VERDI NEW YORK LEO BURNETT BEIRUT BATES 141 MUMBAI MCCANN OSLO

HEADROOM DIGITAL AUDIO NEW YORK LEO BURNETT BEIRUT LINGO INDIA MUMBAI BÅDE OG OSLO

USA LEBANON INDIA NORWAY

RETAIL STORES A11/003 A11/004 A11/005 A11/011 A11/058 A11/059 A11/060

BBQ CERAMIC LIGHT BULBS AWKWARD HEALTH FILMS HIM & HER ROCKING CHAIR JACK

RESTAURANTS & FAST FOOD OUTLETS A12/009 A12/010 A12/011 A12/012 A12/014 A12/015 A12/016 A12/017

LUNCH TRY NAME TWEET PHONE-DIALLING RADIO SPOT BUSES WAITRESS VALET

MCDONALD’S MCDONALD’S MCDONALD’S MCDONALD’S AMSTERDAM VILLAGE COMPANY MCDONALD’S MCDONALD’S MCDONALD’S

TRAVEL, TRANSPORT & TOURISM A13/004 A13/005 A13/006 A13/008 A13/009 A13/028 A13/030

MOIRA BARRY NEVILLE MARIACHIS COMPADRES LOS ANGELES KNOXVILLE

VIRGIN ATLANTIC AIRLINES VIRGIN ATLANTIC AIRLINES VIRGIN ATLANTIC AIRLINES VOLARIS VOLARIS RESTPLASS RESTPLASS

ENTERTAINMENT & LEISURE A14/010 A14/011 A14/035 A14/037 A14/050 A14/056 A14/064 A14/075 A14/076 A14/077

LONE RANGER LIONS VS. KANGAROOS BANKS PHONE COMPANIES G.I. JOE PREGNANT EUPHORIC PANCHO JASEN NACHO AZOFRA CARLOS SUAREZ

CARTAGENA MUSIC FESTIVAL LUXBET EVERLAST SOUTH AFRICA EVERLAST SOUTH AFRICA ISTANBUL TOY MUSEUM CINE LAS AMERICAS BONGO ASEFA ESTUDIANTES ASEFA ESTUDIANTES ASEFA ESTUDIANTES

PUBLICATIONS & MEDIA A15/003 A15/020 A15/027 A15/028 A15/041 A15/042 A15/043 A15/044 A15/051

BEARS PIGEON NO AIR REACH FOR ME VAN GOGH POLLOCK ROTHKO THE OTHER VOICE RUNNING & READING

CHICAGO TRIBUNE DSTV MOTOR PRESSE STUTTGART MOTOR PRESSE STUTTGART SKY TELEVISION SKY TELEVISION SKY TELEVISION YTN LYDBOKFORLAGET

BANKING, INVESTMENT & INSURANCE A16/001 A16/002 A16/003 A16/016 A16/017

CHAOS SOUND OF NOTHING YOUR PASSENGER EXTENSIVE CURABLE

HBF HBF HBF PACIFIC BLUE CROSS PACIFIC BLUE CROSS

BUSINESS EQUIPMENT & SERVICES A17/012 A17/014 A17/034 A17/035 A17/039

HOLY WATER DELIVERY MAN AFTER LIFE LAWYERS JFK ROSWELL FANTASY QUEST

SEEK SEEK STEDFAST STEDFAST NETSURIT

COMMERCIAL PUBLIC SERVICES A18/023 A18/027 A18/034 A18/041

CALM HIJACK COINS NIGERIA

MONDAY 21STJUNE 2010

KOBRAND CORPORATION ALFA FROM ORASCOM VIRGIN MOBILE INDIA NETCOM GSM


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CAT

TITLE

ADVERTISER

PRODUCT

ADVERTISING AGENCY

PRODUCTION COMPANY

COUNTRY

A18/042 A18/043 A18/044 A18/045 A18/055

KOREA MAFIA SHAOLIN UFO GERMANY ‘06

NETCOM GSM COMCAST COMCAST COMCAST DIRECTV

FULL CONTROL MOBILE SERVICE CABLELATINO CABLELATINO CABLELATINO DIRECTV HD

MCCANN OSLO GRUPO GALLEGOS LONG BEACH GRUPO GALLEGOS LONG BEACH GRUPO GALLEGOS LONG BEACH LEO BURNETT COLOMBIANA BOGOTÁ

BÅDE OG OSLO AZ LOS ANGELES AZ LOS ANGELES AZ LOS ANGELES LEO STUDIO BOGOTÁ

NORWAY USA USA USA COLOMBIA

MOBILE PHONE USE FOR DRIVERS ANTI DRINK-DRIVING MESSAGE NORWEGIAN WOMEN’S SHELTER ASSOCIATION BREAST CANCER AWARENESS SPEED LIMIT AWARENESS HELPING REVERSE CLIMATE CHANGE FIRST AID COURSES HELMET USE FOR MOTORCYCLISTS HAND WASHING AWARENESS HAND WASHING AWARENESS GAMBLING HELPLINE HOMETOWN HEROES CONTEST AIDS AWARENESS AIDS AWARENESS AIDS AWARENESS

GLOBAL IDEAS BIRMINGHAM MARKETFORCE WEST PERTH TRY ADVERTISING AGENCY OSLO Y&R LIMA 303 SYDNEY BLONDE NYC NEW YORK JWT CHILE SANTIAGO DDB DM9JAYMESYFU MAKATI CITY LEO BURNETT BRUSSELS LEO BURNETT BRUSSELS KITCHEN LEO BURNETT OSLO DDB CANADA/TORONTO INDIE AMSTERDAM INDIE AMSTERDAM INDIE AMSTERDAM

GLOBAL IDEAS BIRMINGHAM SOUNDBYTE LEEDERVILLE VERDENS STERKESTE MANN OSLO VINYLO SOUND LIMA SOUNDBYTE LEEDERVILLE AUDIORUCKUS MINNEAPOLIS SONICA SANTIAGO SOUNDESIGN MAKATI CITY COBRA RADIO BREWERY BRUSSELS COBRA RADIO BREWERY BRUSSELS BÅDE OG OSLO SONG & PATTER TORONTO FC WALVISCH AMSTERDAM FC WALVISCH AMSTERDAM FC WALVISCH AMSTERDAM

UNITED KINGDOM AUSTRALIA NORWAY PERU AUSTRALIA USA CHILE THE PHILIPPINES BELGIUM BELGIUM NORWAY CANADA THE NETHERLANDS THE NETHERLANDS THE NETHERLANDS

MEMORY WALK BIRTHDAY PROGRAM BIRTHDAY PROGRAM MISSION FOR THE BLIND

MARKETEL/MCCANN ERICKSON MONTRÉAL JWT MANILA JWT MANILA BBDO GERMANY DÜSSELDORF

SONART MONTRÉAL HIT PRODUCTIONS MAKATI CITY HIT PRODUCTIONS MAKATI CITY STUDIO FUNK DÜSSELDORF

CANADA THE PHILIPPINES THE PHILIPPINES GERMANY

PROCTER & GAMBLE LAND ROVER BAJAJ ELECTRICALS DIAGEO AUSTRALIA MICIAMICI ASSOCIATION NOVARTIS CONSUMER HEALTH NOVARTIS CONSUMER HEALTH NOVARTIS CONSUMER HEALTH AIDS TASK FORCE GOOGLE TURKEY COLOMBIAN RED CROSS COLOMBIAN RED CROSS COLOMBIAN RED CROSS STUDIO BRUSSELS CLARO

BOUNTY PAPER TOWEL LAND ROVER 2010 HAND BLENDERS BUNDABERG RUM CAT ADOPTION OTRIVINE NASAL SPRAY OTRIVINE NASAL SPRAY OTRIVINE NASAL SPRAY NATIONAL AIDS DAY AWARENESS SEARCH TIPS CHARITABLE AID ORGANISATION CHARITABLE AID ORGANISATION CHARITABLE AID ORGANISATION ‘TUNE YOUR LIFE’ SERIES SATELLITE TV

LAPIZ CHICAGO Y&R MEXICO LEO BURNETT INDIA MUMBAI LEO BURNETT SYDNEY D’ADDA LORENZINI VIGORELLI BBDO MILAN SAATCHI & SAATCHI CAROUGE/SAATCHI & SAATCHI LONDON SAATCHI & SAATCHI CAROUGE/SAATCHI & SAATCHI LONDON SAATCHI & SAATCHI CAROUGE/SAATCHI & SAATCHI LONDON SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV GREY ISTANBUL LEO BURNETT COLOMBIANA BOGOTÁ LEO BURNETT COLOMBIANA BOGOTÁ LEO BURNETT COLOMBIANA BOGOTÁ MORTIERBRIGADE BRUSSELS OGILVY GUATEMALA

RAYA PRODUCCIONES BUENOS AIRES SUBSUELO AUDIO MEXICO CITY LINGO INDIA MUMBAI SOUND RESERVOIR SYDNEY ECCETERA PRODUZIONI AUDIO MILAN JEFF WAYNE MUSIC GROUP LONDON JEFF WAYNE MUSIC GROUP LONDON JEFF WAYNE MUSIC GROUP LONDON SHAPAM TEL AVIV MUZIKOTEK ISTANBUL LEO STUDIO BOGOTÁ LEO STUDIO BOGOTÁ LEO STUDIO BOGOTÁ VRT BRUSSELS 30 SEGUNDOS GUATEMALA CITY

USA MEXICO INDIA AUSTRALIA ITALY SWITZERLAND SWITZERLAND SWITZERLAND ISRAEL TURKEY COLOMBIA COLOMBIA COLOMBIA BELGIUM GUATEMALA

TOYOTA SEATTLE’S BEST COFFEE VIRGIN ATLANTIC AIRLINES VIRGIN ATLANTIC AIRLINES VIRGIN ATLANTIC AIRLINES ORF & RMS SKY TELEVISION SKY TELEVISION SKY TELEVISION PROCTER & GAMBLE PROCTER & GAMBLE PROCTER & GAMBLE PROCTER & GAMBLE PROCTER & GAMBLE SEARS SEARS SEARS SEARS SEEK NETSURIT

GENUINE TOYOTA PARTS ICED LATTES UPPER CLASS UPPER CLASS UPPER CLASS ADVERTISING ON RADIO ARTS CHANNEL ARTS CHANNEL ARTS CHANNEL GAIN LAUNDRY DETERGENT GAIN LAUNDRY DETERGENT ERA DETERGENT ERA DETERGENT GAIN LAUNDRY DETERGENT CRAFTSMAN TOOLS CRAFTMAN TOOLS CRAFTSMAN TOOLS CRAFTSMAN TOOLS JOB SEARCH WEBSITE IN-OFFICE IT SUPPORT

DRAFTFCB JOHANNESBURG CREATURE SEATTLE NET#WORK BBDO JOHANNESBURG NET#WORK BBDO JOHANNESBURG NET#WORK BBDO JOHANNESBURG JUNG VON MATT VIENNA DDB NEW ZEALAND AUCKLAND DDB NEW ZEALAND AUCKLAND DDB NEW ZEALAND AUCKLAND LEO BURNETT TORONTO LEO BURNETT TORONTO LEO BURNETT TORONTO LEO BURNETT TORONTO LEO BURNETT TORONTO Y&R NEW YORK Y&R NEW YORK Y&R NEW YORK Y&R NEW YORK LEO BURNETT MELBOURNE TBWA\HUNT\LASCARIS JOHANNESBURG

SONOVISION STUDIOS JOHANNESBURG BARTRADIO SEATTLE FIRST#LEFT JOHANNESBURG FIRST#LEFT JOHANNESBURG FIRST#LEFT JOHANNESBURG MARX PRODUCTIONS VIENNA LIQUID STUDIOS AUCKLAND LIQUID STUDIOS AUCKLAND LIQUID STUDIOS AUCKLAND EGGPLANT PRODUCTIONS TORONTO EGGPLANT PRODUCTIONS TORONTO EGGPLANT PRODUCTIONS TORONTO EGGPLANT PRODUCTIONS TORONTO EGGPLANT PRODUCTIONS TORONTO SONIC UNION NEW YORK SONIC UNION NEW YORK SONIC UNION NEW YORK SONIC UNION NEW YORK RISK SOUND MELBOURNE PRODUCE SOUND JOHANNESBURG

SOUTH AFRICA USA SOUTH AFRICA SOUTH AFRICA SOUTH AFRICA AUSTRIA NEW ZEALAND NEW ZEALAND NEW ZEALAND CANADA CANADA CANADA CANADA CANADA USA USA USA USA AUSTRALIA SOUTH AFRICA

APPEAL FOR AFRICAN VICTIMS OF CIVIL WAR RENAULT SYMBOL HOTEL ARENA RESTAURANT HAND BLENDERS NIKE+ HUMAN RACE CLIMATE CHANGE CAMPAIGN CRIMESTOPPERS ANONYMOUS CRIME REPORTING LANGUAGE SCHOOL NATIONAL AIDS DAY AWARENESS SEARCH TIPS NATURIA DOG FOOD

KOLLE REBBE HAMBURG LOWE GINKGO MONTEVIDEO THEY AMSTERDAM LEO BURNETT INDIA MUMBAI JWT INDIA MUMBAI LEO BURNETT SYDNEY ABBOTT MEAD VICKERS BBDO LONDON LEW’LARA\TBWA SÃO PAULO SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV GREY ISTANBUL GRABARZ & PARTNER HAMBURG

RSH RADIO HAMBURG REC MONTEVIDEO STUDIO DE KEUKEN AMSTERDAM LINGO INDIA MUMBAI RAVOLUTIONS STUDIO BANGALORE SOUND RESERVOIR SYDNEY 750MPH LONDON LEW’LARA\TBWA SÃO PAULO SHAPAM TEL AVIV MUZIKOTEK ISTANBUL STUDIO FUNK HAMBURG

GERMANY URUGUAY THE NETHERLANDS INDIA INDIA AUSTRALIA UNITED KINGDOM BRAZIL ISRAEL TURKEY GERMANY

PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES A20/004 A20/014 A20/016 A20/024 A20/025 A20/026 A20/042 A20/055 A20/082 A20/083 A20/085 A20/087 A20/091 A20/092 A20/093

DEATH CALLING BREATHE EMERGENCY CALL BABY LOSE YOUR LICENCE IN A FLASH TELEPHONE SECONDS HEAR COUPLE BABY WE BET YOU WON’T CALL CARL DON DIABLO GOLDEN SILVERS BELLX 1

WEST MIDLANDS CASUALTY REDUCTION SCHEME OFFICE OF ROAD SAFETY NORSK KRISESENTERFORBUND LEAGUE AGAINST CANCER OFFICE OF ROAD SAFETY GLOBAL GREEN CHILEAN RED CROSS MOTOITALIA PHILIPPINES SOCIÉTÉ WALLONE DE EAUX SOCIÉTÉ WALLONE DE EAUX THE NORWEGIAN GAMING AUTHORITY EARTH DAY CANADA DANCE4LIFE DANCE4LIFE DANCE4LIFE

FUNDRAISING & APPEALS A21/005 A21/012 A21/013 A21/024

WHEN THE SPOTLIGHT HITS JEN JEN JUN JUN DONATE

FEDERATION OF QUÉBEC’S ALZHEIMER SOCIETIES KYTHE FOUNDATION KYTHE FOUNDATION CHRISTOFFEL BLINDENMISSION DEUTSCHLAND

BEST USE OF MUSIC AND/OR SOUND DESIGN B01/009 B01/014 B01/015 B01/027 B01/035 B01/042 B01/043 B01/044 B01/047 B01/048 B01/050 B01/051 B01/052 B01/060 B01/061

BATTLE TRIBE PLEASURE OF MIXING GROCERIES HAPPY BIRDS CITY STREET OFFICE PARK SDIA PROJECT CONCERT HELICOPTER AMBULANCE OPERATION LET’S PEE IN THE CORNER MICHAEL JACKSON

BEST SCRIPTWRITING B02/012 B02/018 B02/021 B02/022 B02/023 B02/028 B02/036 B02/037 B02/038 B02/039 B02/041 B02/050 B02/051 B02/054 B02/063 B02/064 B02/065 B02/066 B02/069 B02/085

EL LOCO OVERPROMISING GUY MOIRA BARRY NEVILLE CRUISE SHIP POLLOCK ROTHKO VAN GOGH SPANISH MORNING DON’T DO LAUNDRY TOO RICH MILES BOTTOMLESS PIT GARY’S LADDER KNOWLEDGE SHELF UNIVERSE DIORAMA GOURMET ZOO CHEF FANTASY QUEST

BEST USE OF RADIO AS A MEDIUM B04/003 B04/007 B04/009 B04/012 B04/013 B04/015 B04/019 B04/026 B04/030 B04/031 B04/042

TRAFFIC NEWS TRUNK RECORDING PHONE-DIALLING RADIO SPOT PLEASURE OF MIXING RUNNING JOCKEYS EARTH FM VOICE MESSAGE DIAL SDIA PROJECT CONCERT DOG RADIO

BISCHOEFLICHES HILFSWERK MISEREOR RENAULT AMSTERDAM VILLAGE COMPANY BAJAJ ELECTRICALS NIKE WWF METROPOLITAN POLICE CULTURA INGLESA AIDS TASK FORCE GOOGLE TURKEY GALAXXY PET FOOD

MONDAY 21STJUNE 2010


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7R ILQG RXW KRZ WKLV QXPEHU FDQ FKDQJH WKH ZD\ \RX WKLQN RI DGYHUWLVLQJ DWWHQG WKH 'UDIWIFE VHPLQDU RQ 7XHVGD\ QG -XQH # DP LQ WKH 'HEXVV\ 7KHDWUH


39

SHORTLIST DIRECT

CAT

TITLE

ADVERTISER

PRODUCT

ENTERED BY

COUNTRY

BISCHOEFLICHES HILFSWERK MISEREOR APN VORWERK & CO. IHDI ESTAÇÃO BEM-ESTAR MEDIA 1 SWEDISH POSTAL SERVICE INDIA ANTI-VIRUS RWE

HAITI DONATIONS INITIATIVE HERALD ON SUNDAY NEWSPAPER VORWERK VACUUM CLEANER CHARITY LODGE FOR THE HOMELESS MEDIA AGENCY POST NET PROTECTOR 2010 - INTERNET SECURITY SUITE ENERGY PROVIDER

KOLLE REBBE HAMBURG DRAFTFCB NEW ZEALAND AUCKLAND KOLLE REBBE HAMBURG SUN/MRM WORLDWIDE SÃO PAULO DEMNER MERLICEK & BERGMANN VIENNA CRISPIN PORTER + BOGUSKY EUROPE GOTHENBURG BATES 141 MUMBAI JUNG VON MATT HAMBURG

GERMANY NEW ZEALAND GERMANY BRAZIL AUSTRIA SWEDEN INDIA GERMANY

ELECTRONIC ARTS ROCK4AIDS GGRP GUIDE DOGS AUSTRALIA HAMBURG SYMPHONY ORCHESTRA STIHL VERTRIEBSZENTRALE & CO. BANG & OLUFSEN UNICEF ASICS UNILEVER BACHPAN BACHAO ANDOLAN CANON AUSTRALIA SAXSOFUNNY LEVI’S JEANS

DANTE’S INFERNO VIDEO GAME AIDS AWARENESS NGO SOUND DESIGN COMPANY SUPPORT FOR THE BLIND SYMPHONY ORCHESTRA HANDHELD LEAF BLOWERS ELECTRONIC ANNUAL REPORT CHILD SOLDIER AWARENESS ASICS SPORTSTYLE DOVE BODY LOTION ANTI-CHILD LABOUR INITIATIVE CAMERA SOUND PRODUCTION COMPANY JEANS

WIEDEN+KENNEDY PORTLAND JOE PUBLIC JOHANNESBURG GREY VANCOUVER CLEMENGER BBDO MELBOURNE GÜRTLERBACHMANN HAMBURG EURO RSCG DÜSSELDORF SERVICEPLAN MUNICH Y&R SOUTH AFRICA JOHANNESBURG AMSTERDAM WORLDWIDE OGILVY FRANKFURT MCCANN WORLDGROUP MUMBAI LEO BURNETT SYDNEY DDB BRASIL SÃO PAULO MORTIERBRIGADE BRUSSELS

USA SOUTH AFRICA CANADA AUSTRALIA GERMANY GERMANY GERMANY SOUTH AFRICA THE NETHERLANDS GERMANY INDIA AUSTRALIA BRAZIL BELGIUM

ECONETIC FUEL EFFICIENT CARS MARKETING SEMINAR INSURANCE

WUNDERMAN LONDON RAPP NEW ZEALAND AUCKLAND AIM PROXIMITY AUCKLAND

UNITED KINGDOM NEW ZEALAND NEW ZEALAND

TRUE CITY IPHONE APPLICATION EZ WEB DARPAPAYA DELIVERY WALKMAN PHONES GOLF GTI ALTERNATIVE MUSIC SHOP 13TH STREET - TV CHANNEL WOMEN’S RIGHTS AND GENDER AWARENESS B2100 MOBILE PHONE

AKQA LONDON HAKUHODO TOKYO PROXIMITY COLOMBIA BOGOTA IRIS LONDON AKQA WASHINGTON LEO BURNETT HONG KONG JUNG VON MATT HAMBURG DDB SINGAPORE FROM STOCKHOLM WITH LOVE STOCKHOLM

UNITED KINGDOM JAPAN COLOMBIA UNITED KINGDOM USA HONG KONG GERMANY SINGAPORE SWEDEN

FLAT MAILING A01/011 A01/017 A01/028 A01/031 A01/042 A01/043 A01/080 A01/092

FALLING LETTERS HOUR LONG LETTER DUST CATCHER INVASION UNDELIVERABLE LETTER MAGICAL CHRISTMAS CARDS STOLEN SIGNATURE MICROMAILING

DIMENSIONAL MAILING A02/010 A02/013 A02/016 A02/017 A02/027 A02/037 A02/056 A02/064 A02/065 A02/067 A02/100 A02/108 A02/110 A02/111

RICKROLL IN A BOX ARV PLECTRUMS CARDBOARD RECORD PLAYER SUPPORT SCENT ORCHESTRA SUBSCRIPTION STIHL AUTUMN CALENDAR 2010 AUDIO ANNUAL REPORT TOY SOLDIERS LEFT/RIGHT BLOGGER OUTREACH MAGIC MIRROR MAILING ENSLAVED CHILDREN - WOODEN FRAME PHOTO 5 IMAGINARY MUSICAL INSTRUMENTS POP UP CLOSET

DIRECT RESPONSE DIGITAL: EMAIL MARKETING A03/005 A03/008 A03/023

ECONETIC EMAIL SCROLL ALL THE WAY DOWN MISSING PICTURES

FORD OF BRITAIN NEW ZEALAND MARKETING ASSOCIATION TOWER INSURANCE

DIRECT RESPONSE DIGITAL: MOBILE MARKETING A04/004 A04/007 A04/008 A04/010 A04/016 A04/019 A04/022 A04/023 A04/026

NIKE TRUE CITY RAIL OTAKU CHAMPIONSHIP IT’S NOT A GOOD TIME TO GO OUT POCKET TV REAL RACING GTI HIDDEN SOUND CAMPAIGN LAST CALL CALL FOR HELP SHAKEDOWN

NIKE KDDI DARPAPAYA RESTAURANT SONY ERICSSON UK VOLKSWAGEN ZOO RECORDS NBC UNIVERSAL GLOBAL NETWORKS UNIFEM SAMSUNG

DIRECT RESPONSE DIGITAL: E-COMMERCE, ONLINE ADVERTISING, BRAND AWARENESS & SOCIAL MEDIA A05/004 A05/007 A05/024 A05/036 A05/040 A05/051 A05/056 A05/057 A05/063 A05/077 A05/085 A05/101 A05/112

STANISLAV VIRTUAL STRIKE BABY ELEPHANT DESIGN FOR CARE THE WORLDS FIRST SMS-MUSEUM DELIVER HOPE TO AFRICA I KILL A FRIEND.COM FOREVER YOUNG SAVE LOLA THE TURTLE IQ FONT UNBOX THE BANNER QUIQUE THE HEAD CASTING

MINISTRY OF JUSTICE ASSOCIATION OF COMMUNICATION COMPANIES BELGIUM ANTWERP ZOO DAS HUNGER PROJEKT TELE2 BISCHOEFLICHES HILFSWERK MISEREOR NBC UNIVERSAL POSTEN CUENTAGOTAS TOYOTA IKEA DIESEL GRUPO Q

CYBERCRIME AWARENESS CAMPAIGN COMPETITION CHARTER ZOO FUNDRAISING INITIATIVE CHEAPER SMS CHARITY DONATIONS TV NETWORK SWEDISH POST WATER AWARENESS ASSOCIATION IQ IKEA SALE MOWIE MOTORCYCLE HELMETS PLAYBOY MAGAZINE

KONG AMSTERDAM FAMOUS BRUSSELS BOONDOGGLE LEUVEN SERVICEPLAN MUNICH SMFB OSLO KOLLE REBBE HAMBURG BETC EURO RSCG PARIS ÅKESTAM HOLST STOCKHOLM RUIZ NICOLI LINEAS MADRID HAPPINESS BRUSSELS GRABARZ & PARTNER HAMBURG SHACKLETON MADRID GREY ARGENTINA BUENOS AIRES

THE NETHERLANDS BELGIUM BELGIUM GERMANY NORWAY GERMANY FRANCE SWEDEN SPAIN BELGIUM GERMANY SPAIN ARGENTINA

DIRECT RESPONSE DIGITAL: OTHER DIGITAL PLATFORMS TO HARNESS DIRECT MARKETING A06/002 A06/003 A06/016

THE RIGHT RESOLUTION IS ON THE WEB THE HERO LIVE RESCUE

GETTY IMAGES RADIOTJÄNST COASTGUARD NZ

WEB & MOBILE SUITE BROADCASTING TAX PAYMENT AWARENESS SEARCH & RESCUE SERVICES

RED URBAN MUNICH DRAFTFCB STOCKHOLM DDB NEW ZEALAND AUCKLAND

GERMANY SWEDEN NEW ZEALAND

MONDAY 21STJUNE 2010


40

CAT

DIRECT SHORTLIST TITLE

ADVERTISER

PRODUCT

ENTERED BY

COUNTRY

AMBIENT MEDIA (LARGE SCALE) A07/012

EYE IN THE SKY

KG SCIENTIFIC AUTOMATION

GPS PET TRACKING DEVICES

OGILVY SHANGHAI

CHINA

A07/019

THE WALL SALE

SONY MARKETING JAPAN

RECYCLED JEANS PROMOTION

HAKUHODO KETTLE TOKYO

JAPAN

A07/022

RELOAD

TRICOM

BROADBAND INTERNET

PAGÉS BBDO SANTO DOMINGO

DOMINICAN REPUBLIC

A07/028

ANDES TELETRANSPORTER

INBEV

BEER

DEL CAMPO/NAZCA SAATCHI & SAATCHI BUENOS AIRES

ARGENTINA

A07/029

AUDITORIUM

HEINEKEN ITALIA

BEER

JWT ITALIA MILAN

ITALY

A07/031

GET ON THE FIELD

SCC - CENTRAL DE CERVEJAS

SAGRES BEER

FISCHER PORTUGAL LISBON

PORTUGAL

A07/032

WORLD’S BIGGEST SIGNPOST

NOKIA

NAVIGATION SERVICES

FARFAR STOCKHOLM

SWEDEN

A07/042

GOODBYE CITI

VOLKSWAGEN SOUTH AFRICA

CITI GOLF

OGILVY CAPE TOWN

SOUTH AFRICA

A07/049

SINGALONG

T-MOBILE

MOBILE PHONE NETWORK

SAATCHI & SAATCHI LONDON

UNITED KINGDOM

A07/053

COUPON BILLBOARD

JAMES READY

BEER

LEO BURNETT TORONTO

CANADA

A07/054

EMPTY TABLES

LATET

FUND RAISING EVENT

SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV

ISRAEL

A07/056

FRESH STONE-AGE-MEAT

BOSCH INTERNATIONAL

REFRIGERATORS

DDB GERMANY BERLIN

GERMANY

A07/061

500-WAYS

THE ART INSTITUTE OF CHICAGO

ART INSTITUTE

ENERGY BBDO CHICAGO

USA

A07/064

HUMAN WEBSITE

UNIVERSITY OF AARHUS

UNIVERSITY

UNCLE GREY ÅRHUS

DENMARK

A07/065

SANDWICH

PEPSICO

WALKERS CRISPS

ABBOTT MEAD VICKERS BBDO LONDON

UNITED KINGDOM

A07/091

PHOTO 5

CANON AUSTRALIA

CAMERA

LEO BURNETT SYDNEY

AUSTRALIA

AMBIENT MEDIA & PRINT COLLATERAL, NON-MAIL (SMALL SCALE) A08/038

AIDS MASK

OJUS MEDICAL INSTITUTE

AIDS AWARENESS

GREY WORLDWIDE INDIA MUMBAI

INDIA

A08/040

SCENTED BANNER

NATURA

KAIAK MEN’S FRAGRANCE

ID\TBWA SÃO PAULO

BRAZIL

A08/060

WHOPPER FACE

BURGER KING

WHOPPER

OGILVY BRASIL SÃO PAULO

BRAZIL

A08/063

BABY PACIFIERS

COLOMBIAN MILITARY FORCES

OUTREACH PROGRAMME

DDB COLOMBIA BOGOTÁ

COLOMBIA

A08/072

BEER IS CURRENCY

LION NATHAN AUSTRALIA

TOOHEY’S NEW BEER

SAATCHI & SAATCHI AUSTRALIA SYDNEY

AUSTRALIA

A08/074

A LEGEND ABUSED

FRIENDS FOR EDUCATION

FRIENDS FOR EDUCATION

MCCANN WORLDGROUP MUMBAI

INDIA

A08/079

MESSAGE IN A BOTTLE

FUNDACION ALTIUS

CHILDREN’S CHARITY

LEO BURNETT IBERIA MADRID

SPAIN

DIRECT RESPONSE BROADCAST: TV, RADIO & INFOMERCIALS A09/014

IT’S NO PICNIC

CADBURY

PICNIC CHOCOLATE BAR

GEORGE PATTERSON Y&R MELBOURNE

AUSTRALIA

A09/016

REAR VIEW MIRROR CINEMA

EUROPCAR GERMANY

EUROPCAR MINIBUS SPECIAL

OGILVY FRANKFURT

GERMANY

A09/017

ELECTRICALLY OPERATED BOOT

SKODA AUTO POLSKA

SUPERB ESTATE

CHANGE INTEGRATED WARSAW

POLAND

A09/018

DRAMA QUEEN

YOUNG DIRECTOR AWARD BY CFP-E/SHOTS

YOUNG DIRECTOR AWARD

TBWA\PHS HELSINKI

FINLAND

A09/020

START THINKING SOLDIER

BRITISH ARMY/C.O.I

BRITISH ARMY RECRUITMENT

PUBLICIS LONDON

UNITED KINGDOM

A09/025

RINGTOWNS

CLARO

MOBILE NETWORK COVERAGE CAMPAIGN

OGILVY GUATEMALA

GUATEMALA

DIRECT RESPONSE PRINT OR STANDARD OUTDOOR, INCLUDING INSERTS A10/009

TAKE AWAY DERELICT

NEUNERHAUS

HOMLESS FUNDRAISING

EURO RSCG VIENNA

AUSTRIA

A10/023

COUPON BILLBOARD

JAMES READY

BEER

LEO BURNETT TORONTO

CANADA

A10/026

WAX AD

PEUGEOT

207 QUIKSILVER

LODUCCA MPM SÃO PAULO

BRAZIL

A10/035

NIGHTBUS

DE LIJN

PUBLIC TRANSPORT COMPANY

DUVAL GUILLAUME BRUSSELS

BELGIUM

LOYALTY/CONTINUITY SCHEMES B01/001

ROMANTIC POWER BLACKOUT

CENTRALSCHWEIZERISCHE KRAFTWERKE

CENTRAL SWISS POWER STATION

RUF LANZ ZÜRICH

SWITZERLAND

B01/006

STORE+ - SELLING STORIES OF HOPE

PORTUGUESE RED CROSS/SPANISH RED CROSS

STORIES OF HOPE

LEO BURNETT IBERIA

PORTUGAL

BEST LOW BUDGET CAMPAIGN B02/026

FACEBOOK SHOWROOM

IKEA

DEPARTMENT STORE

FORSMAN & BODENFORS GOTHENBURG

SWEDEN

B02/035

LEFT/RIGHT BLOGGER OUTREACH

ASICS

ASICS SPORTSTYLE

AMSTERDAM WORLDWIDE

THE NETHERLANDS

B02/043

DONATE YOUR WEBSITE

GRAACC

CHILDREN’S CANCER NGO

OGILVY BRASIL SÃO PAULO

BRAZIL

B02/060

DOYOUCHAT.COM

NEITHER WHORES NOR SUBMISSIVES

FEMINIST MOVEMENT

PUBLICIS CONSEIL PARIS

FRANCE

B02/061

WANTED

ATRÁPALO

ONLINE TRAVEL AGENCY

DOUBLEYOU BARCELONA

SPAIN

COSTA RICA

TRAFFIC & BRAND BUILDING B04/018

THE SOUNDTRACK OF A MOVIE YOU WILL NEVER SEEMINISTRY OF CULTURE OF COSTA RICA & SINABI

COSTA RICAN LITERATURE

JWT COSTA RICA SAN JOSÉ

B04/038

500-WAYS

THE ART INSTITUTE OF CHICAGO

ART INSTITUTE

ENERGY BBDO CHICAGO

USA

B04/040

GUINNESS 250

GUINNESS/DIAGEO

GUINNESS 250TH ANNIVERSARY

SAATCHI & SAATCHI LONDON

UNITED KINGDOM

B04/042

FURNITURE ART

IKEA

ASSEMBLY SERVICE

GRABARZ & PARTNER HAMBURG

GERMANY

B04/047

HARDCHORUS

PUMA

LOVE = FOOTBALL

DROGA5 NEW YORK

USA

B04/053

NOTHING SOFT GETS IN

TOYOTA MOTOR CORPORATION

4WD RANGE

SAATCHI & SAATCHI AUSTRALIA SYDNEY

AUSTRALIA

B04/057

PHOTOCHAINS

CANON AUSTRALIA

EOS DSLR CAMERA

LEO BURNETT SYDNEY

AUSTRALIA

B04/073

SMASH

K’S JAPAN

GUITAR COMPANY

HAKUHODO TOKYO

JAPAN

FAST MOVING CONSUMER GOODS C01/005

LURE THE OTAKU!

KINREI CORPORATION

SENGOKU UDON NOODLES

DENTSU TOKYO

JAPAN

C01/007

6 BEERS OF SEPARATION

LION NATHAN AUSTRALIA

TOOHEY’S EXTRA DRY BEER

BMF SYDNEY

AUSTRALIA

C01/010

ANDES TELETRANSPORTER

INBEV

BEER

DEL CAMPO/NAZCA SAATCHI & SAATCHI BUENOS AIRES

ARGENTINA

C01/016

ERISTOFF INTERNATIVE FESTIVAL

GRUPO BACARDÍ

ERISTOFF VODKA

CP PROXIMITY BARCELONA

SPAIN

SPAIN

CARS & AUTOMOTIVE SERVICES C02/015

COMPOSING YOUR LIFE

AUDI

AUDI BIRTHDAY

CP PROXIMITY BARCELONA

C02/016

REAL RACING GTI

VOLKSWAGEN

GOLF GTI

AKQA WASHINGTON

USA

C02/025

IQ FONT

TOYOTA

IQ

HAPPINESS BRUSSELS

BELGIUM

C02/033

NOTHING SOFT GETS IN

TOYOTA MOTOR CORPORATION

4WD RANGE

SAATCHI & SAATCHI AUSTRALIA SYDNEY

AUSTRALIA

MONDAY 21STJUNE 2010


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TITLE

ADVERTISER

41

PRODUCT

ENTERED BY

COUNTRY

ADOBE CREATIVE SUITE 4 CHINA COLLECTION EOS DSLR CAMERA

HAKUHODO TOKYO OGILVY & MATHER TAIWAN TAIPEI LEO BURNETT SYDNEY

JAPAN CHINESE TAIPEI AUSTRALIA

NAVIGATION SERVICES MOBILE PHONE NETWORK MOBILE PHONE NETWORK BROADBAND

FARFAR STOCKHOLM SAATCHI & SAATCHI LONDON SAATCHI & SAATCHI LONDON SPECIAL GROUP AUCKLAND

SWEDEN UNITED KINGDOM UNITED KINGDOM NEW ZEALAND

AIRLINE ALL WHITES FOOTBALL TEAM SOCCEROOS FOOTBALL TEAM ZOO CANARY ISLANDS’ TOURISM

DROGA5 AUSTRALIA SYDNEY CLEMENGER BBDO WELLINGTON LOWE SYDNEY BOONDOGGLE LEUVEN DDB ESPAÑA BARCELONA

AUSTRALIA NEW ZEALAND AUSTRALIA BELGIUM SPAIN

ZOO RECORDS DIESEL

ALTERNATIVE MUSIC SHOP MOWIE MOTORCYCLE HELMETS

LEO BURNETT HONG KONG SHACKLETON MADRID

HONG KONG SPAIN

NBC UNIVERSAL CALLE 13 - NBC UNIVERSAL GRUPO Q STUDIO BRUSSELS

TV NETWORK TV CHANNEL’S - 10TH ANNIVERSARY PLAYBOY MAGAZINE RADIO STATION

BETC EURO RSCG PARIS SHACKLETON MADRID GREY ARGENTINA BUENOS AIRES MORTIERBRIGADE BRUSSELS

FRANCE SPAIN ARGENTINA BELGIUM

BELGIAN LAWYERS ASSOCIATION KERN GETTY IMAGES

LAWYERS SERVICE PRECISION SCALES WEB & MOBILE SUITE

FAMOUS BRUSSELS WUNDERMAN LONDON RED URBAN MUNICH

BELGIUM UNITED KINGDOM GERMANY

ADVERTISING AGENCY PRIVATE SECURITY COMPANY ELECTRONIC ANNUAL REPORT GUITAR COMPANY SOUND PRODUCTION COMPANY JEANS BEER

MOTHER LONDON ADVICO Y&R ZÜRICH SERVICEPLAN MUNICH HAKUHODO TOKYO DDB BRASIL SÃO PAULO MORTIERBRIGADE BRUSSELS JWT ITALIA MILAN

UNITED KINGDOM SWITZERLAND GERMANY JAPAN BRAZIL BELGIUM ITALY

SUPPORT FOR THE BLIND ANTI-DOMESTIC VIOLENCE CAMPAIGN BROADCASTING TAX PAYMENT AWARENESS CHILD SOLDIER DONATION APPEAL COSTA RICAN LITERATURE RECRUITMENT SCHEME LITERACY PROJECT CHILDLINE CHILDREN’S CHARITY PARTICIPATION IN THE GENERAL ELECTION 2009 BRITISH ARMY RECRUITMENT ANTI-KNIFE CRIME CAMPAIGN SKIN CANCER PREVENTION WORLD WAR ONE EXHIBIT SEARCH & RESCUE SERVICES DISABILITY AWARENESS CAMPAIGN

CLEMENGER BBDO MELBOURNE OGILVY CAPE TOWN DRAFTFCB STOCKHOLM JUNG VON MATT HAMBURG JWT COSTA RICA SAN JOSÉ DDB STOCKHOLM JWT CAPE TOWN SAATCHI & SAATCHI LONDON INTERPOL+- BERLIN PUBLICIS LONDON ABBOTT MEAD VICKERS BBDO LONDON THREE DRUNK MONKEYS SYDNEY IRELAND/DAVENPORT JOHANNESBURG DDB NEW ZEALAND AUCKLAND SHACKLETON MADRID

AUSTRALIA SOUTH AFRICA SWEDEN GERMANY COSTA RICA SWEDEN SOUTH AFRICA UNITED KINGDOM GERMANY UNITED KINGDOM UNITED KINGDOM AUSTRALIA SOUTH AFRICA NEW ZEALAND SPAIN

DANTE’S INFERNO VIDEO GAME BROADCASTING TAX PAYMENT AWARENESS ZOO BEER COSTA RICAN LITERATURE NAVIGATION SERVICES ADVERTISING AWARD BROADBAND ANTI-KNIFE CRIME CAMPAIGN AIRLINE BODYWEAR MOWIE MOTORCYCLE HELMETS 4WD RANGE EOS DSLR CAMERA PLAYBOY MAGAZINE

WIEDEN+KENNEDY PORTLAND DRAFTFCB STOCKHOLM BOONDOGGLE LEUVEN DEL CAMPO/NAZCA SAATCHI & SAATCHI BUENOS AIRES JWT COSTA RICA SAN JOSÉ FARFAR STOCKHOLM DDB SYDNEY SPECIAL GROUP AUCKLAND ABBOTT MEAD VICKERS BBDO LONDON DROGA5 AUSTRALIA SYDNEY DROGA5 NEW YORK SHACKLETON MADRID SAATCHI & SAATCHI AUSTRALIA SYDNEY LEO BURNETT SYDNEY GREY ARGENTINA BUENOS AIRES

USA SWEDEN BELGIUM ARGENTINA COSTA RICA SWEDEN AUSTRALIA NEW ZEALAND UNITED KINGDOM AUSTRALIA USA SPAIN AUSTRALIA AUSTRALIA ARGENTINA

OTHER CONSUMER PRODUCTS (INCLUDING DURABLE GOODS) C03/001 C03/008 C03/020

ADOBE RECORDS SEE THE LOVE PHOTOCHAINS

ADOBE SYSTEMS INCORPORATED FRANZ CHINA COLLECTION CANON AUSTRALIA

COMMERCIAL PUBLIC SERVICES, INCL. HEALTHCARE & MEDICAL C05/018 C05/026 C05/027 C05/032

WORLD’S BIGGEST SIGNPOST JOSH’S BAND SINGALONG ORCON + IGGY POP

NOKIA T-MOBILE T-MOBILE ORCON BROADBAND

TRAVEL, ENTERTAINMENT & LEISURE C06/001 C06/009 C06/012 C06/017 C06/026

4320 LA/SYD ONE SHOT FOR GLORY SOCCEROOS 2010 FIFA WORLD CUP QUALIFIERS BABY ELEPHANT SAY NO TO WINTER BLUES

V AUSTRALIA NEW ZEALAND PROFESSIONAL FOOTBALLERS ASSOCIATION FOOTBALL FEDERATION AUSTRALIA ANTWERP ZOO PROMOTUR

RETAIL & E-COMMERCE, INCLUDING RESTAURANTS C07/011 C07/018

HIDDEN SOUND CAMPAIGN QUIQUE THE HEAD

PUBLICATIONS & MEDIA C08/010 C08/023 C08/025 C08/026

I KILL A FRIEND.COM THE 13TH STREET CUISINE CASTING ETERNAL MOONWALK

BUSINESS PRODUCTS & SERVICES C09/003 C09/005 C09/009

SANTAMATIC PRECISION WEIGHING THE RIGHT RESOLUTION IS ON THE WEB

CORPORATE IMAGE & INFORMATION C10/010 C10/018 C10/025 C10/029 C10/051 C10/053 C10/061

GIVING IS GLORIOUS SUPREME SECURITY AUDIO ANNUAL REPORT SMASH IMAGINARY MUSICAL INSTRUMENTS POP UP CLOSET AUDITORIUM

MOTHER SUPREME SECURITY BANG & OLUFSEN K’S JAPAN SAXSOFUNNY LEVI’S JEANS HEINEKEN ITALIA

CHARITIES, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES C11/009 C11/029 C11/031 C11/032 C11/041 C11/047 C11/067 C11/068 C11/069 C11/080 C11/084 C11/092 C11/094 C11/097 C11/105

SUPPORT SCENT THE CHANGING FACE THE HERO CHILD SOLDIERS THE SOUNDTRACK OF A MOVIE YOU WILL NEVER SEE THE TEAM CHALLENGE - 7500 MY FIRST BOOK PROJECT HOW U FEELIN? THE SOAP OF YOUR CHOICE START THINKING SOLDIER CHOOSE A DIFFERENT ENDING SUN SOUND GET A NEW PERSPECTIVE ON HISTORY LIVE RESCUE CAPABLE

GUIDE DOGS AUSTRALIA PROJECT CONCERN INTERNATIONAL RADIOTJÄNST OHNE RÜSTUNG LEBEN MINISTRY OF CULTURE OF COSTA RICA & SINABI SWEDISH ARMED FORCES GLOBAL LITERACY PROJECT NSPCC SPIEGEL ONLINE BRITISH ARMY/C.O.I THE METROPOLITAN POLICE THE CANCER COUNCIL DITSONG: MUSEUM OF MILITARY HISTORY COASTGUARD NZ ONCE FOUNDATION & FSC INSERTA

BEST INTEGRATED CAMPAIGN LED BY DIRECT MARKETING D01/011 D01/028 D01/029 D01/035 D01/036 D01/037 D01/066 D01/070 D01/072 D01/081 D01/085 D01/094 D01/097 D01/100 D01/101

HIGHWAY TO HELL THE HERO BABY ELEPHANT ANDES TELETRANSPORTER THE SOUNDTRACK OF A MOVIE YOU WILL NEVER SEE WORLD’S BIGGEST SIGNPOST CALL FOR ENTRIES ORCON + IGGY POP CHOOSE A DIFFERENT ENDING 4320 LA/SYD INDEX QUIQUE THE HEAD NOTHING SOFT GETS IN PHOTOCHAINS CASTING

ELECTRONIC ARTS RADIOTJÄNST ANTWERP ZOO INBEV MINISTRY OF CULTURE OF COSTA RICA & SINABI NOKIA AWARD ORCON BROADBAND THE METROPOLITAN POLICE V AUSTRALIA PUMA DIESEL TOYOTA MOTOR CORPORATION CANON AUSTRALIA GRUPO Q

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42

SHORTLIST PROMO & ACTIVATION

CAT

TITLE

ADVERTISER

PRODUCT

ENTERED BY

COUNTRY

EVENT AND FIELD MARKETING A01/076

ANDES TELETRANSPORTER

INBEV

BEER

DEL CAMPO/NAZCA SAATCHI & SAATCHI BUENOS AIRES

ARGENTINA

A01/079

WORLD´S FIRST FLY BANNER

EICHBORN

PUBLISHER

JUNG VON MATT HAMBURG

GERMANY

A01/080

IMAGINE

HBO

TV NETWORK

BBDO NEW YORK

USA

A01/081

AUDITORIUM

HEINEKEN ITALIA

BEER

JWT ITALIA MILAN

ITALY

A01/092

TROPHY MADE OF RUBBISH

BRASKEM

F1 TROPHY

W/ SÃO PAULO

BRAZIL

A01/123

SEE THE LOVE

FRANZ CHINA COLLECTION

CHINA COLLECTION

OGILVY & MATHER TAIWAN TAIPEI

CHINESE TAIPEI

A01/127

MELTDOWN

AICMED

ENVIRONMENTAL PRESERVATION

OGILVY & MATHER KOLKATA

INDIA

A01/141

THUMBS UP FOR INDONESIA

WWF INDONESIA

NATURE CONSERVATION PROGRAMME

HAKUHODO INDONESIA JAKARTA

INDONESIA

A01/149

GIVING MEMORY

AFAL CONTIGO

ALZHEIMER AWARENESS

CONTRAPUNTO BBDO MADRID

SPAIN

A01/152

SANDWICH

PEPSICO

WALKERS CRISPS

ABBOTT MEAD VICKERS BBDO LONDON

UNITED KINGDOM

A01/155

BIG PICTURE

STARBUCKS

COFFEEHOUSE

BBDO NEW YORK

USA

A01/157

BAR-TER NIGHT

JAMES READY

BEER

LEO BURNETT TORONTO

CANADA

A01/159

HOUSE OF CARDS EXHIBITION

SHELTER

HOMELESSNESS & HOUSING CHARITY

LEO BURNETT LONDON

UNITED KINGDOM

A01/165

STORE+ - SELLING STORIES OF HOPE

PORTUGUESE RED CROSS/SPANISH RED CROSS

RED CROSS

LEO BURNETT IBERIA

PORTUGAL

A01/166

PROJECT VIVA - THE MARATHON FOR WATER

LIDL

PROJECT VIVA

LEO BURNETT IBERIA

PORTUGAL

A01/171

FURNITURE ART

IKEA

ASSEMBLY SERVICE

GRABARZ & PARTNER HAMBURG

GERMANY

A01/177

I’M HERE

PERNOD RICARD

ABSOLUT VODKA

TBWA\CHIAT\DAY NEW YORK

USA

A01/183

LIVE RESCUE

COASTGUARD NZ

SEARCH & RESCUE SERVICES

DDB NEW ZEALAND AUCKLAND

NEW ZEALAND

A01/201

CONCERT FOR THE PEOPLE

PHILHARMONIC ORCHESTRA OF HAMBURG

ORCHESTRA

JUNG VON MATT HAMBURG

GERMANY

AMBIENT PROMOTION: SMALL SCALE A02/027

BEACH BLASTER

SCHWEPPES AUSTRALIA

COTTEE’S CORDIAL

GEORGE PATTERSON Y&R MELBOURNE

AUSTRALIA

A02/036

SUPREME SECURITY

SUPREME SECURITY

PRIVATE SECURITY COMPANY

ADVICO Y&R ZÜRICH

SWITZERLAND

A02/038

SMASH

K’S JAPAN

GUITAR COMPANY

HAKUHODO KETTLE TOKYO

JAPAN

A02/040

SUPPORT SCENT

GUIDE DOGS AUSTRALIA

SUPPORT FOR THE BLIND

CLEMENGER BBDO MELBOURNE

AUSTRALIA

A02/041

BEER GLOSS

HEINEKEN ITALIA

BEER

JWT ITALIA MILAN

ITALY

A02/046

THE WORLD’S SMALLEST BALLOON

REED MESSE WIEN

MODEL MAKERS FAIR

OGILVY & MATHER VIENNA

AUSTRIA

A02/049

BUS TICKET

ELMEX

TOOTHPASTE

SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV

ISRAEL

A02/070

FOREST FIRES

WWF

WWF

OGILVY & MATHER COLOMBIA BOGOTÁ

COLOMBIA

A02/078

$73.000 BAR TAB

BAR AURORA/BOTECO FERRAZ

BAR CHAIN

OGILVY BRASIL SÃO PAULO

BRAZIL

AMBIENT PROMOTION: LARGE SCALE A03/002

LAMP POST

MCDONALD’S

FREE COFFEE PROMOTION

COSSETTE WEST VANCOUVER

CANADA

A03/022

CUBE FILM INSTALLATION

HBO

TV NETWORK

BBDO NEW YORK

USA

A03/026

MINI CHRISTMAS BOX

BMW GROUP NETHERLANDS

MINI

UBACHSWISBRUN/JWT AMSTERDAM

THE NETHERLANDS

A03/027

WORLD’S BIGGEST SIGNPOST

NOKIA

NAVIGATION SERVICES

FARFAR STOCKHOLM

SWEDEN

A03/028

TWO WINDOWS

STOP THE TRAFFIK

CHARITABLE ORGANISATION

OGILVY AMSTERDAM

THE NETHERLANDS

A03/037

AMBULANCE/BOAT/HELICOPTER

MEXICAN RED CROSS

ANNUAL FUNDRAISING DRIVE

JWT MEXICO

MEXICO

A03/038

TAKE A LEASH, GIVE A LIFE

SPCA

ANIMAL CHARITY

Y&R MALAYSIA KUALA LUMPUR

MALAYSIA

A03/065

NON-STICK PANS

SUPOR

NON-STICK PANS

LEO BURNETT SHANGHAI

CHINA

SPONSORSHIP OR PARTNERSHIP CAMPAIGNS A04/022

MY PRICELESS GIG

MASTERCARD

MASTERCARD

MCCANN ERICKSON LONDON

UNITED KINGDOM

A04/025

KINGON DEFENSE ACADEMY

BURGER KING

BURGER KING

CRISPIN PORTER + BOGUSKY BOULDER

USA

A04/035

REPLAY

GATORADE

ENERGY DRINK

TBWA\CHIAT\DAY LA

USA

BEST USE OF MERCHANDISING/IN-STORE MARKETING, INCLUDING PROMOTIONAL PACKAGING A05/011

GOO-TOUCH ACTION

ADIDAS JAPAN

ADIDAS BASEBALL

TBWA\HAKUHODO TOKYO

JAPAN

A05/017

70 INSTANT MESSAGE PACKS

VITASOY INTERNATIONAL HOLDINGS

DRINK

DDB HONG KONG

HONG KONG

A05/020

PEEPHOLES

EXCLUSIVE BOOKS

BOOKS

OGILVY JOHANNESBURG

SOUTH AFRICA

A05/031

FRESH STONE-AGE-MEAT

BOSCH INTERNATIONAL

REFRIGERATORS

DDB GERMANY BERLIN

GERMANY

A05/038

SLEEPLESS AT PLAYGROUND

PLAYGROUND OUTDOOR EQUIPMENT STORES

OUTDOOR EQUIPMENT STORES

ÅKESTAM HOLST STOCKHOLM

SWEDEN

A05/043

WHOPPER FACE

BURGER KING

WHOPPER

OGILVY BRASIL SÃO PAULO

BRAZIL

A05/044

MESSAGE IN A BOTTLE

FUNDACION ALTIUS

CHILDREN’S CHARITY

LEO BURNETT IBERIA MADRID

SPAIN

A05/045

MUM’S CAULIFLOWER

NESTLÉ SOUTH AFRICA

ICE CREAM

JWT JOHANNESBURG

SOUTH AFRICA

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PROMO & ACTIVATION SHORTLIST CAT

TITLE

ADVERTISER

PRODUCT

ENTERED BY

43

COUNTRY

BEST NEW PRODUCT LAUNCH/RE-LAUNCH AT RETAIL A06/010

BING

MICROSOFT

SEARCH ENGINE

JWT NEW YORK

USA

A06/020

ROCKET MAN

FRUCOR

ENERGY DRINK

COLENSO BBDO AUCKLAND

NEW ZEALAND

A06/024

STORE+ - SELLING STORIES OF HOPE

PORTUGUESE RED CROSS/SPANISH RED CROSS

RED CROSS

LEO BURNETT IBERIA

PORTUGAL

BEST USE OF TV & RADIO IN A PROMOTIONAL CAMPAIGN A07/003

ADS IN THE DARK

WWF

EARTH HOUR

CLEMENGER BBDO WELLINGTON

NEW ZEALAND

A07/007

PROMO CRUZA2

PEPSICO DE ARGENTINA

PEPSI & LAY’S

PROMORED

ARGENTINA

A07/009

SIGN LANGUAGE

PROCTER & GAMBLE

WASHING LIQUID

DE LA CRUZ/OGILVY SAN JUAN

PUERTO RICO

A07/013

SINGING WEATHER GIRL

TV2

X FACTOR SINGING CONTEST

DIST CREATIVE OSLO

NORWAY

BEST USE OF PRINT OR STANDARD OUTDOOR IN A PROMOTIONAL CAMPAIGN A08/003

BE STUPID. MANIFESTO

DIESEL

CLOTHING

ANOMALY NEW YORK

USA

A08/024

MUSIC EVERYONE

RESPECT MAGAZINE

MAGAZINE

GREY HONG KONG

HONG KONG

A08/025

THE DEAL

ATRÁPALO

ONLINE TRAVEL AGENCY

DOUBLEYOU BARCELONA

SPAIN

GREY NEW YORK

USA

BEST USE OF GAMES, INCLUDING SWEEPSTAKES, CONTESTS & PRIZE DRAWS A09/018

BEYOND THE STILL

CANON

CAMERAS

BEST USE OF INTERNET/ONLINE ADVERTISING IN A PROMOTIONAL CAMPAIGN A10/002

STANISLAV

MINISTRY OF JUSTICE

CYBERCRIME AWARENESS CAMPAIGN

KONG AMSTERDAM

THE NETHERLANDS

A10/003

4320 LA/SYD

V AUSTRALIA

AIRLINE

DROGA5 AUSTRALIA SYDNEY

AUSTRALIA

A10/010

6 BEERS OF SEPARATION

LION NATHAN AUSTRALIA

TOOHEY’S EXTRA DRY BEER

BMF SYDNEY

AUSTRALIA

A10/033

DEAR STEVE JOBS

SVERIGES TELEVISION

PUBLIC TELEVISION

FORSMAN & BODENFORS GOTHENBURG

SWEDEN

A10/049

IMAGINE

HBO

TV NETWORK

BBDO NEW YORK

USA

A10/055

THE $500 CAMPAIGN

OPTICANA

EYEGLASSES

MCCANN ERICKSON TEL AVIV

ISRAEL

A10/057

SWEET REMEDY FOR BROKEN HEARTS

TNUVA

CHOCOLATE DESSERT

MCCANN ERICKSON TEL AVIV

ISRAEL

A10/065

DRIVE THE MOBILOMBO

BISCHOEFLICHES HILFSWERK MISEREOR

CHARITY ORGANISATION

KOLLE REBBE HAMBURG

GERMANY

A10/099

AUGMENTED REALITY BANNERS

BURGER KING

BURGER KING

CRISPIN PORTER + BOGUSKY BOULDER

USA

A10/101

ASYLUM 626

FRITO LAY

DORITOS

GOODBY SILVERSTEIN & PARTNERS SAN FRANCISCO

USA

A10/151

ETERNAL MOONWALK

STUDIO BRUSSELS

RADIO STATION

MORTIERBRIGADE BRUSSELS

BELGIUM

BEST USE OF OTHER DIGITAL MEDIA IN A PROMOTIONAL CAMPAIGN A11/002

REAL GOOD EXPERIMENT

BLU DOT

FURNITURE

MONO MINNEAPOLIS

USA

A11/019

CUBE FILM INSTALLATION

HBO

TV NETWORK

BBDO NEW YORK

USA

A11/023

WORLD’S BIGGEST SIGNPOST

NOKIA

NAVIGATION SERVICES

FARFAR STOCKHOLM

SWEDEN

A11/026

AR GAME PACK

ADIDAS

ADIDAS ORIGINALS

SID LEE MONTRÉAL

CANADA

A11/030

LAST CALL

NBC UNIVERSAL GLOBAL NETWORKS DEUTSCHLAND

13TH STREET - TV CHANNEL

JUNG VON MATT HAMBURG

GERMANY

A11/034

SUMMIT ON THE SUMMIT

HEWLETT-PACKARD

COMPUTER

GOODBY SILVERSTEIN & PARTNERS SAN FRANCISCO

USA

A11/036

STADIUM OF DREAMS

THAI ASIA PACIFIC BREWERY

HEINEKEN

LEO BURNETT & ARC WORLDWIDE THAILAND BANGKOK

THAILAND

A11/037

NEW BALANCE 365

NEW BALANCE

SNEAKERS

MOTHER NEW YORK

USA

A11/041

SHAKEDOWN

SAMSUNG

B2100 MOBILE PHONE

FROM STOCKHOLM WITH LOVE STOCKHOLM

SWEDEN

FAST MOVING CONSUMER GOODS B01/023

CHOCOLATOMETER

CADBURY

CHOCOLATES

DEL CAMPO/NAZCA SAATCHI & SAATCHI BUENOS AIRES

ARGENTINA

B01/024

BARE ALL

MARS CHOCOLATE AUSTRALIA

M&M’S

CLEMENGER BBDO MELBOURNE

AUSTRALIA

B01/045

SMILE ACTIVATED VENDING MACHINE

UNILEVER

ICE CREAM

SAPIENTNITRO MIAMI

USA

B01/052

RED FLAG

THE NORTH FACE

SPORTS CLOTHING

OGILVY SHANGHAI

CHINA

B01/053

ALAN

PEPSICO

WALKERS CRISPS

ABBOTT MEAD VICKERS BBDO LONDON

UNITED KINGDOM

B01/054

SANDWICH

PEPSICO

WALKERS CRISPS

ABBOTT MEAD VICKERS BBDO LONDON

UNITED KINGDOM

B01/056

MUSIC STAR

UNILEVER

DEODORANT

PONCE BUENOS AIRES

ARGENTINA

B01/061

INDEX

PUMA

BODYWEAR

DROGA5 NEW YORK

USA

ALCOHOLIC AND NON-ALCOHOLIC DRINKS B02/002

6 BEERS OF SEPARATION

LION NATHAN AUSTRALIA

TOOHEY’S EXTRA DRY BEER

BMF SYDNEY

AUSTRALIA

B02/011

ANDES TELETRASNPORTER

INBEV

BEER

DEL CAMPO/NAZCA SAATCHI & SAATCHI BUENOS AIRES

ARGENTINA

B02/012

DRY DREAMS

FOSTER’S GROUP

CARLTON DRY BEER

CLEMENGER BBDO MELBOURNE

AUSTRALIA

B02/016

BEER GLOSS

HEINEKEN ITALIA

BEER

JWT ITALIA MILAN

ITALY

B02/042

BIGGEST BEER SWAP EVER

ALKEN MAES

MAES PILS - DRINK

TBWA\BRUSSELS

BELGIUM

CARS & AUTOMOTIVE SERVICES B03/017

IQ FONT

TOYOTA

IQ

HAPPINESS BRUSSELS

BELGIUM

B03/026

NOTHING SOFT GETS IN

TOYOTA MOTOR CORPORATION

4WD RANGE

SAATCHI & SAATCHI AUSTRALIA SYDNEY

AUSTRALIA

OTHER CONSUMER PRODUCTS (INCLUDING DURABLE GOODS) B04/020

FRESH STONE-AGE-MEAT

BOSCH INTERNATIONAL

REFRIGERATORS

DDB GERMANY BERLIN

GERMANY

B04/031

PHOTO 5

CANON AUSTRALIA

CAMERA

LEO BURNETT SYDNEY

AUSTRALIA

FINANCIAL PRODUCTS & SERVICES B05/003

CRASH-LIMOUSINE

VHV HOLDING

INSURANCE

SCHOLZ & FRIENDS HAMBURG

GERMANY

B05/020

OWNER OF ITS SHIRT

BANCO HIPOTECARIO

BANK SPONSORSHIP

MADRE BUENOS AIRES

ARGENTINA

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CAT

PROMO & ACTIVATION SHORTLIST TITLE

ADVERTISER

PRODUCT

ENTERED BY

COUNTRY

NEW ZEALAND

COMMERCIAL PUBLIC SERVICES, INCL. HEALTHCARE & MEDICAL B06/007

ORCON + IGGY POP

ORCON BROADBAND

BROADBAND

SPECIAL GROUP AUCKLAND

B06/010

SANTAMATIC

BELGIAN LAWYERS ASSOCIATION

ONLINE AGREEMENTS AWARENESS

FAMOUS BRUSSELS

BELGIUM

B06/013

RELOAD

TRICOM

BROADBAND INTERNET

PAGÉS BBDO SANTO DOMINGO

DOMINICAN REPUBLIC

B06/024

VIRTUAL BOX SIMULATOR

UNITED STATES POSTAL SERVICE

FLAT RATE MAIL BOXES

AKQA WASHINGTON

USA

B06/032

FOREVER YOUNG

POSTEN

SWEDISH POST

ÅKESTAM HOLST STOCKHOLM

SWEDEN

AUSTRALIA

TRAVEL, ENTERTAINMENT & LEISURE B07/001

4320 LA/SYD

V AUSTRALIA

AIRLINE

DROGA5 AUSTRALIA SYDNEY

B07/016

BABY ELEPHANT

ZOO ANTWERP

ZOO

BOONDOGGLE LEUVEN

BELGIUM

B07/045

FAN VIDEO

MYSPACE

MYSPACE MUSIC

BBH LONDON

UNITED KINGDOM

GERMANY

RETAIL AND E-COMMERCE, INCLUDING RESTAURANTS B08/016

MOBILE INTERIOR DESIGN PLANNER

IKEA GERMANY

PS FURNITURE RANGE

OGILVY FRANKFURT

B08/025

SLEEPLESS AT PLAYGROUND

PLAYGROUND OUTDOOR EQUIPMENT STORES

OUTDOOR EQUIPMENT STORES

ÅKESTAM HOLST STOCKHOLM

SWEDEN

B08/032

$73.000 BAR TAB

BAR AURORA/BOTECO FERRAZ

BAR CHAIN

OGILVY BRASIL SÃO PAULO

BRAZIL

B08/034

GANDHI INVENTIONS

GANDHI BOOKSTORES

BOOKSTORES

OGILVY MEXICO

MEXICO

B08/036

HIDDEN SOUND CAMPAIGN

ZOO RECORDS

ALTERNATIVE MUSIC SHOP

LEO BURNETT HONG KONG

HONG KONG

B08/038

NIKEID. GENERATOR

NIKE JAPAN

FLAGSHIP STORE

BEACON COMMUNICATIONS TOKYO

JAPAN

B08/042

QUIQUE THE HEAD

DIESEL

MOWIE MOTORCYCLE HELMETS

SHACKLETON MADRID

SPAIN

SWEDEN

PUBLICATIONS & MEDIA B09/004

DEAR STEVE JOBS

SVERIGES TELEVISION

PUBLIC TELEVISION

FORSMAN & BODENFORS GOTHENBURG

B09/014

BLOW JOB

CHE MEN’S MAGAZINE

MEN’S MAGAZINE

DUVAL GUILLAUME ANTWERP

BELGIUM

B09/030

ETERNAL MOONWALK

STUDIO BRUSSELS

RADIO STATION

MORTIERBRIGADE BRUSSELS

BELGIUM

NET PROTECTOR 2010 - INTERNET SECURITY SUITE

BATES 141 MUMBAI

INDIA

BELGIUM

BUSINESS PRODUCTS & SERVICES B10/008

STOLEN SIGNATURE

INDIA ANTI-VIRUS

CORPORATE IMAGE & INFORMATION B11/009

VIRTUAL STRIKE

ASSOCIATION OF COMMUNICATION COMPANIES BELGIUM

COMPETITION CHARTER

FAMOUS BRUSSELS

B11/012

OMMWRITER

HERRAIZ SOTO

OMMWRITER

HERRAIZ SOTO BARCELONA

SPAIN

B11/020

AUDITORIUM

HEINEKEN ITALIA

BEER

JWT ITALIA MILAN

ITALY

B11/021

AUDIO ANNUAL REPORT

BANG & OLUFSEN DEUTSCHLAND

HI-FI & TV SYSTEMS

SERVICEPLAN MUNICH

GERMANY

B11/033

DRAMA QUEEN

YOUNG DIRECTOR AWARD BY CFP-E /SHOTS

YOUNG DIRECTOR AWARDS

TBWA\PHS HELSINKI

FINLAND

B11/038

COMIC SANS DESTROYER

HAPPINESS BRUSSELS

JOB APPLIANCATION

HAPPINESS BRUSSELS

BELGIUM

CANADA

CHARITIES, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES B12/003

WORD DEPOT

LITERACY FOUNDATION

LITERACY FOUNDATION

BLEUBLANCROUGE MONTRÉAL

B12/004

STANISLAV

MINISTRY OF JUSTICE

CYBERCRIME AWARENESS CAMPAIGN

KONG AMSTERDAM

THE NETHERLANDS

B12/013

LOVE CAKE PROJECT

WORLD VISION JAPAN

CHILDREN’S CHARITY

DENTSU TOKYO

JAPAN

B12/025

CHANGE FOR HAITI

UNICEF

UNICEF

JWT MADRID

SPAIN

B12/037

NO JERSEY IS WORTH A LIFE

FUBB (URUGUAYAN BASKETBALL FEDERATION)

BASKETBALL FEDERATION

NOTABLE PUBLICIDAD MONTEVIDEO

URUGUAY

B12/038

SUPPORT SCENT

GUIDE DOGS AUSTRALIA

SUPPORT FOR THE BLIND

CLEMENGER BBDO MELBOURNE

AUSTRALIA

B12/039

LOVE PROJECT CD

STARBUCKS & (RED)™

STARBUCKS & (RED)™

BBDO NEW YORK

USA

B12/044

BRUISE

GABRIELA

ANTI-SPOUSAL ABUSE MOVEMENT

DDB DM9JAYMESYFU MAKATI CITY

THE PHILIPPINES

B12/046

TWO WINDOWS

STOP THE TRAFFIK

CHARITABLE ORGANISATION

OGILVY AMSTERDAM

THE NETHERLANDS

B12/050

WHERE WILLN 100,000 CONDOMS END UP

THE STOCKHOLM COUNTY AIDS PREVENTION PROGRAMME

SAFE-SEX AWARENESS

ESTER STOCKHOLM

SWEDEN

B12/084

HOUSE OF CARDS CAMPAIGN

SHELTER

HOMELESSNESS & HOUSING CHARITY

LEO BURNETT LONDON

UNITED KINGDOM

B12/098

$73.000 BAR TAB

BAR AURORA/BOTECO FERRAZ

BAR CHAIN

OGILVY BRASIL SÃO PAULO

BRAZIL

B12/099

MESSAGE IN A BOTTLE

FUNDACION ALTIUS

CHILDREN’S CHARITY

LEO BURNETT IBERIA MADRID

SPAIN

B12/118

CAPABLE

ONCE FOUNDATION & FSC INSERTA

DISABILITY AWARENESS CAMPAIGN

SHACKLETON MADRID

SPAIN

B12/133

EARTH FM

WWF

EARTH HOUR

LEO BURNETT SYDNEY

AUSTRALIA

BEST INTEGRATED CAMPAIGN LED BY PROMOTION AND ACTIVATION C01/013

ORCON + IGGY POP

ORCON BROADBAND

BROADBAND

SPECIAL GROUP AUCKLAND

NEW ZEALAND

C01/016

6 BEERS OF SEPARATION

LION NATHAN AUSTRALIA

TOOHEY’S EXTRA DRY BEER

BMF SYDNEY

AUSTRALIA

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THE GLOBAL ECONOMIC TURMOIL HAS HAD UK AGENCIES AND THEIR CLIENTS HEADING FOR SAFE HAVENS TO RIDE OUT THE STORM. DANNY EDWARDS, OF SHOTS, CONSIDERS WHAT THE EFFECT WILL BE IN CANNES

TURN the clock back 12 months and this piece would most probably have been completely negative; a string of sentences containing words such as “crisis”, “lack of budget” and “depression” (that last referring to the collective state of mind as well as the collective state of finances). As it is, a year on from being in the midst of the global economic crisis there’s a slightly more positive feeling about the UK advertising industry in some quarters. It seems almost a cliché now to blame the economy for the failings of, well, everything, but there’s no escaping the fact that it’s had a huge impact on this and most other industries across the globe. Certainly on the agency side there is a slightly more hopeful outlook than that of 12 months ago, and the general feeling, at least in that section of the industry, is one of optimism for the future if not outright celebration of the present. If we were to employ a nicely fitting, albeit trite, quotation it would be, “the night is darkest before the dawn”. That’s not to say that the UK ad scene is cracking out the Cristal and block-booking Sketch. There’s still a lot of scrabbling around in that predawn dark and the production community has what seems to be a slightly harder task on its hands than the agencies because that formerly ubiquitous word “crisis” has been replaced by another c- word: caution.

Yan Elliott, joint executive creative director at London agency WCRS, told shots this month that “caution was the vibe” for the last year and he’s not alone in that view. Not rocking the creative boat has almost become an art form as agencies look to consolidate business rather than push boundaries, with clients doing the same. “The last 12 months have been quite disappointing creatively [in the UK],” Elliott says. “Nothing seems to have broken the mould and work has felt quite conservative; a

tle money will always affect a project, working to tight budgets can be useful. “A recession such as this can be good for us,” Elliott says, “because we have to interrogate how we do things. When we ask fundamental questions, the chances are the answers will be different [and] that should lead to some new thinking and new solutions.” Kean’s response is matter of fact. “We work to briefs,” he says. “Budgetary restrictions are just another part of the brief at the moment.” The financial hardships of the recent past, rather than cur-

“A RECESSION SUCH AS THIS CAN BE GOOD FOR US” reflection of the current economic climate.” Adam Kean, executive creative director at Publicis London, is slightly more optimistic about the state of the UK industry and believes that an innate sense of industry pessimism can sometimes take hold. “There are always high points and low points in any year,” Kean explains, “and I’m old enough to know that ‘this year’ is always ‘the worst year’. It’s advertising’s nature to be down on itself.” Despite a creatively lacklustre 12 months, finances, or the lack thereof, does not seem to trouble either Elliott or Kean too much. While recognising that having comparatively lit-

tailing creative agency thinking, have inspired many to open their arms to the frugal future. But some in the production industry believe that frugality rarely means quality, and can all too often equate to safety. That new, play-it-safe outlook has hit production companies slightly harder and had a fuller effect on how they operate. “The financial crisis has had a big impact on the industry and this has exacerbated the increasing problem of clients being cautious,” says Anita Mahal, managing director of London’s Upstart Films, invoking that dreaded c-word again. “There have been some good viral films and there are occasional [television] high spots,

but in general, and particularly with mainstream TV, restricted budgets have had a negative effect. Playing it safe seems to be the rule of the day — research it to death and take fewer risks. The only truly creative thinking comes from production companies trying to produce overwritten, expensive scripts for peanuts.” Ben Gregor, a director at Knucklehead Films in London, agrees that fewer risks means less creativity. “Clients are nervous, so agencies show them something from YouTube that’s already popular and promise to recreate it,” he says. “Of course, that never works. There’re undoubtedly great scripts being written and sometimes they even get made, but mostly something else does.” The hardest-hit part of the production process, Mahal says, is the career trajectories of budding directors. Where once those on the bottom rung of the directorial ladder were given chances to prove themselves, those opportunities are becoming less prevalent in an industry unwilling to take risks. “As there is less work available, agencies are able to work with A-list directors who previously would have turned down scripts they now take on,” Mahal says. “And while agency creatives and producers may want to work with new or younger directors, particularly where budgets are smaller (plus they rightly believe they will get more enthusiasm on smaller

jobs than from established directors), the clients now get involved and refuse to take what they see as a potential risk.” Despite these problems and reservations about both the present and the future, and while it may not be an all-conquering Cannes for the Brits, the UK industry has managed to produce some innovative and interesting work this past year, a selection of which should garner metalware for their respective creators. John Lewis’s Dougal Wilson-directed ‘Always a woman’ spot from Adam & Eve London is a stand-out moment and, aptly enough, a good amount of charity work has been impressive, including BBH’s Chris Palmer-directed Barnardo’s spot, ‘Turnaround’, and RKCR/Y&R’s COI commercial ‘Breathe’, also directed by Dougal Wilson. Adam Keane rightly mentions his own agency’s digital offering, ‘iHobo’, another charity piece but this time an iPhone app, while Yan Elliott points to the continually impressive Carling work from BMB. There’s also the followup to last year’s Grand Prixwinning ‘Carousel’ for Phillips, ‘Parallel lines’, which showcases the talents of five RSA directors in one campaign. Who and whatever triumphs at this year’s festival will most certainly have had to factor in the financial discord that, while seemingly easing, still has an obvious effect on the industry’s output. I MONDAY 21ST JUNE 2010


D1-11:25•01 front 20/06/10 21:19 Page46

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SUNDAY, JUNE 20TH 2010

CANNES CHANGE

TODAY’S SEMINAR PROGRAMME 10.00 LBI PRESENTS: NEWFOUND POWERS: THE PRIVATISATION OF SOCIAL ENGINEERING Chris Clarke and Lorenzo Wood present LBi’s manifesto for leadership in the post-digital world 11.00 DIRECTORY PRESENTS: STUFFED, STAMPED AND LICKED Mail may not be on the bleeding edge of media, but it’s still one of the most powerful if used inventively. Directory’s Patrick Collister explains why 12.00 ABEDESIGN PRESENTS: DESIGN IN BRIC COUNTRIES Design will be central to helping the BRIC countries — Brazil, Russia, India and China — to position themselves as competitive creative economies, says Abedesign’s Luciano Deos

13.00 WGSN PRESENTS: THE TRIUMPH OF BEAUTY What will be driving the consumer landscape in 2012? WGSN reveals the emerging consumer trends that are shaping design and product development 14.00 TEXTAPPEAL & COLUMBUS PRESENT: DIGITAL ACROSS CULTURES: SUSPERGLOBAL OR HYPERLOCAL? The instant global spread of messages is one of the most exhilarating aspects of digital. But beware: what works in Toronto may cause panic in Tokyo 15.00 TRIBAL DDB PRESENTS: THE MEEK HAVE INHERITED THE EARTH Tribal DDB’s Matt Ross examines the power of social media and where it will all end 16.00 SAPIENTNITRO PRESENTS: CUSTOMERS ARE FROM MARS, BRANDS ARE FROM VENUS SapientNitro explores ways of infiltrating consumers’ lives and peer connections — and turning insights into ‘experience journeys’ 17.00 MAINWARING CREATIVE AND INTERCULTURE PRESENT: THE HOW OF SOCIAL MEDIA Social media is transforming advertising. Alec Ross and Simon Mainwaring offer make-orbreak lessons in today’s most powerful instrument of change ALL SEMINARS ARE IN THE DEBUSSY UNLESS INDICATED

Mark Zuckerberg

Yoko Ono

Ben Stiller

Media A-list drawn to ‘festival of creativity’ CREATIVITY in an even wider spectrum than before is focusing the media world’s attention on Cannes this week. About 8,000 delegates — nearly 40% more than last year — will be able to immerse themselves in more than 50 seminars featuring legendary names from the worlds of media and entertainment. Among the stars shining in Cannes will be cutting-edge multimedia artist Yoko Ono, speaking on Friday at the annual Grey New York music seminar. Following in the footsteps of Donovan, John Legend, Tony

Bennett and Little Steven Van Zandt, she will discuss with Tim Mellors, vice-chairman and worldwide chief creative director of Grey Group, the impact of music on brands. At the Yahoo! seminar on Tuesday, under the banner Laugh, Connect And Debate, Hollywood star Ben Stiller, advertising legend Jeff Goodby and Yahoo!’s chief marketing officer Elisa Steele will explore comedy, creativity and commerce. Mark Zuckerberg, creator and CEO of Facebook — and now, at the age of 26, Cannes Lions Media Person Of The Year —

takes the seminar stage on Wednesday to reveal the impact that his social-networking phenomenon has had on advertisers and consumers worldwide. Keith Weed, newly installed chief marketing and communications officer at Unilever, will pick up the company’s award as Advertiser Of The Year and take part in The Cannes Debate on Friday. He will be probed by Sir Martin Sorrell, CEO of WPP Worldwide, on global marketing and specifically advertising and marketing priorities >>> TURN TO PAGE 5

Film Craft joins awards line-up FIFTY-seven years after its inception, the Cannes Lions International Advertising Festival is acknowledging the importance of the craft of filmmaking with the launch of a new competition category. The inaugural Film Craft award will honour and recognise the skills required for creating commercials for today’s myriad audiovisual media platforms. While the established Film Lions competition has celebrated

INSIDE

the endless evolutions in brand creativity, the new Film Craft category will emphasise the dexterity behind film production, directing, cinematography, editing, music, copywriting, sound design, special effects and animation in commercials. “This new category is going to define something new for future generations of filmmakers to measure themselves by,” says Jon Kamen, president and CEO @radical.media’s Jon Kamen

FESTIVAL NEWS P1 -5 FOCUS ON BELGIUM P7, 9 SCREENINGS P16

ADVERTISE Interested in advertising in the Lions Dailies or on lionsdailynews.com? Contact Jerry or Lisa at the sales office on level 01 of the Palais des Festivals.

Tel: 04 92 59 01 91 jodlin@boutiqueeditions.com

>>> TURN TO PAGE 5

AFTER last year’s ‘reset’, both for the industry and for the Cannes Festival, 2010 promises to be another year of change. We have many new initiatives, such as our two-week Creative Leaders programme which sees students arrive in Cannes after their week in Berlin to continue their studies. The Young Marketers competition kicks off, with young clients from around the world aiming to prove that without great clients, there is no great creative work. Our new Film Craft section has received nearly 1,200 entries; and, this year for the first time, we will be honouring the Independent Agency Of The Year, as well as the best piece of not-forprofit work with the Grand Prix For Good. But as ever,

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TODAY’S SEMINAR PROGRAMME 10.00 GOVIRAL PRESENTS: FROM HOLLYWOOD TO MADISON AVENUE GoViral’s Jimmy Maymann and Nokia’s Daniel Goodall set out the lessons agencies need to learn from Hollywood if they want to thrive in the new consumer reality 11.00 OGILVYONE PRESENTS: CAN YOU SELL, OR ELSE? What does salesmanship look like in the digital age? To find out, OgilvyOne launched a competition on YouTube, the winner of which will be unveiled today 12.00 ELECTRONIC ARTS (EA) PRESENTS: LEAN FORWARD: GAMING IS THE NEXT BIG THING Interactive entertainment is media’s new frontier — and EA is pioneering the way. As traditional media struggles to deliver, discover what’s going on in the dynamic world of gaming 13.00JWT PRESENTS: IDEAS PEOPLE WANT TO SPEND TIME WITH JWT’s Fernando Vega Olmos, Bob Jeffrey and Guy Murphy examine three game-changing initiatives and their impact on the industry 14.00 WUNDERMAN PRESENTS: WHERE DOES INSPIRATION COME FROM? Wunderman’s David Harris wonders whether there are common themes in sources of inspiration — and, if so, whether these can be distilled into a formula for creativity 15.00 SAWA PRESENTS (ESTEREL): THE CINEMA MEDIUM: CONNECTING TECHNOLOGY, THE AUDIENCE AND THE ADVERTISER Come and be entertained, engaged and amazed at the latest in cinema advertising technology 16.00 INITIATIVE PRESENTS: UNLOCKING THE POWER OF MOBILE Eric Bader and Sue Moseley present the findings of Initiative’s new global study into the consumer’s evolving relationship with mobile technology

Philip Thomas, Festival CEO

we won’t see the full scale of the changes until the Festival wraps up next Saturday — because it is during the awards shows and at the many seminars and workshops that we really see the way the industry is heading. The winners will point the way. The speakers will explore different futures. And the delegates will take away inspiration and knowledge that will change the way they work for ever. And as we begin the week, we can be certain of one thing at least. The world will look just a little bit different in seven days’ time.

17.00 CAMPAIGN PRESENTS: LESSONS FROM WHEN SOHO’S MAD MEN RULED THE WORLD Campaign’s panel asks what today’s high flyers can learn from the great British admen of yesteryear ALL SEMINARS ARE IN THE DEBUSSY UNLESS INDICATED

MONDAY, JUNE 21ST 2010

Festival at the interface of clients and creativity CLIENTS are attending the Cannes Festival in record numbers as the importance of creativity for brands becomes ever more important in the multiplatform world. “It’s been over the last five years or so that we have seen an explosion in the number of clients at Cannes,” said Cannes Festival CEO Philip Thomas. “This year, we will see close to 400 client companies attend the Festival, which is more than ever before. They are here for the same reason as everyone else: to see the greatest work in the world, to learn and to be inspired. It’s very positive for the industry, and all the agencies I speak to are delighted that clients are engaging in the sheer numbers they are.” Some of the biggest names in the consumer world are not only attending the Festival as observers, but are also hosting seminars and workshops to give creatives their perspective. IBM got together with EuroRSCG

Dana Anderson

4D yesterday to examine social media’s market impact. Electronic Arts, Coca-Cola, Kraft Foods, Procter & Gamble, Hewlett Packard, McDonald’s and Smirnoff are also hosting events at which they will explore how media fragmentation and digital interactivity have affected their market view. Kraft’s senior vice-president of marketing strategy and communications, Dana Anderson pointed out that, in three years, the company’s Cannes delegation had grown from five to

Keith Weed

20. Kraft’s Festival team would pass on lessons learned to colleagues, she added: “Even those who can’t come get to hear about what is a remarkable source of inspiration.” Keith Weed, chief marketing and communications officer at Unilever — the Advertiser Of The Year — said close clientcreative ties nurture “the trust required to foster the genuine strategic thinking, creativity and innovativeness that delivers both long-term brand equity and outstanding work”. I

Good idea for great charity work ONE OF the frustrations for jurors at the Cannes Festival has traditionally been that some of the most powerful and effective ads are for charities and not-for-profit organisations — and thus not eligible for a Grand Prix. That changes at this year’s Festival with the inauguration of the Grand Prix For Good. From this year onwards, the Cannes Festival will reward entries ineligible to win a Grand Prix in their sections because they are made for charities and public services. Each of the Gold winners in these categories across all entry sections

INSIDE

Bob Greenberg

will be judged by the Titanium & Integrated Jury, under the presidency of Bob Greenberg, president, chairman, CEO and global chief creative officer of R/GA. That jury will choose one piece to receive the Cannes Lions Grand Prix For Good, which will be presented during the awards ceremony on Saturday. The same ceremony will see the first presentation of another key award — that for Independent Agency Of The Year. The winner will be the independent agency that has amassed the most points across all entry sections. I

‘CURRENCY OF CREATIVITY’ STILL STRONG THE 2010 Cannes Festival has seen a very solid bounce back. Entries have grown 7% and delegates are in excess of 35% ahead of last year. Notwithstanding the economic difficulties, this should not entirely surprise us. The currency of creativity at all levels of our business has never been stronger, more relevant or more important — and where else can you get such an immersion of creative thinking and inspiration than at the Cannes Festival? It should not be forgotten that there are 600 journalists in Cannes this week, reporting to their markets back home, who sit anxiously awaiting the results. The agencies await the results, the clients await the results and, increasingly, the general public is aware of the results. It is a serious business and it is good to see that the seminars, of which there are over 50, and the workshops, of which there are over 25, are increasingly well attended. After all, it may be the south of France and there may be parties but, above all, the Cannes Festival is about business. And that means learning, inspiration and a focus on improving what we all do must be paramount this week.

Terry Savage, Festival chairman

FESTIVAL NEWS P1-12 PR SHORTLIST P13,14 PRESS SHORTLIST P15-24 OUTDOOR SHORTLIST P25-31 MEDIA SHORTLIST P32-34 RADIO SHORTLIST P35-37 DIRECT SHORTLIST P39-41 PROMO & ACTIVATION SHORTLIST P42-44 FOCUS ON THE UK P45 PALAIS MAP P47 SCREENINGS P48

YOUR NEWS Contact Julian Newby, the editor, at the Lions Daily News office in the editorial suite on level 01 of the Palais des Festivals to make an appointment.

Tel: 04 92 59 01 89

CELEBRATE Celebrate with the world’s best in the Winners Edition of the Lions News. Contact Jerry Odlin at the sales office on level 01 of the Palais des Festivals.

Tel: 04 92 59 01 91 jodlin@boutiqueeditions.com


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FILM LIONS SCREENINGS This schedule is subject to change. Grand Audi

Audi A

Estérel

CATEGORIES

SUN 20

MON 21

11:30 - 12:45 13:35 - 15:40 14:30 - 16:00

09:00 - 10:15 15:55 - 18:00 18:00 - 19:30 14:20 - 15:55

TUES 22

WED 23

THU 24

A. PRODUCT & SERVICE

A01. Savoury foods A02. Sweet foods & snacks A03. Alcoholic drinks A04. Non-alcoholic drinks A05. Household: cleaning products A06. Household: other A07. Home appliances & furnishings A08. Cosmetics & beauty A09. Toiletries A10. Pharmacy A11. Clothing, footwear & accessories A12. Miscellaneous A13. Cars A14. Other vehicles, auto products & services A15. Home electronics & audio-visual A16. Retail stores A17. Restaurants & fast food outlets A18. Travel, transport & tourism A19. Entertainment & leisure A20. Publications & media A21. Banking, investment & insurance A22. Business equipment & services A23. Commercial public services A24. Corporate image A25. Broadcast idents & sponsorships A26. Public health & safety A27. Public awareness messages A28. Fundraising & appeals

14:45 - 16:00 14:30 - 16:35 11:55 - 13:30 16:00 - 16:20 16:20 - 16:40

18:15 - 18:35 18:35 - 18:55

15:40 - 16:20 12:20 - 13:30 11:20 - 11:30

10:15 - 10:45 12:15 - 12:40 10:45 - 11:05 11:20 - 12:00 11:05 - 12:15 09:00 - 11:20

18:55 - 19:50 19:05 - 19:50

18:55 - 19:50 09:00 - 11:55 09:00 - 11:20 16:00 - 18:15 12:00 - 12:35 13:45 - 17:10 17:10 - 19:05 11:55 - 12:20 09:00 - 10:40 16:20 - 18:55 10:40 - 12:00

12:35 - 13:20 10:50 - 12:35 09:55 - 10:50

19:20 - 19:50 11:20 - 11:45 11:45 - 12:05 18:40 - 19:20 12:05 - 12:15 09:00 - 11:20 12:15 - 13:10 14:00 - 15:45 19:05 - 20:00

12:25 - 12:50 16:40 - 17:00 17:00 - 17:40 12:35 - 13:45 17:40 - 17:50 16:35 - 18:55 18:55 - 19:50 18:45 - 19:30

09:00 - 10:10

17:50 - 18:45

12:15 - 13:00 17:05 - 18:50 18:50 - 19:45

09:00 - 11:55

10:20 - 11:15 14:00 - 16:55

09:00 - 09:55 15:45 - 18:05 09:00 - 11:15 18:05 - 18:40 16:45 - 18:40 18:40 - 19:05 11:15 - 12:55 14:10 - 16:45

14:35 - 16:40 18:15 - 19:45 16:40 - 18:15 18:50 – 19:10 19:10 – 19:30 19.30 – 20.00

09:00 - 12:25 09:00 - 10:55

11:15 - 11:50 10:10 - 13:35 16:55 - 18:50 11:50 - 12:15

10:55 - 12:35 14:30 - 17:05 09:00 - 10:20

B. OTHER FILM CONTENT Entries in the B. Other Film Content categories of Film Lions are available in the Screening Lounge on Level -1.

FILM CRAFT, TITANIUM AND INTEGRATED LIONS SCREENINGS This schedule is subject to change.

Audi K Film Craft, Titanium and Integrated Lions entries are also available in the Screening Lounge on Level -1. SUN 20

MON 21

TUES 22

WED 23

THU 24

FILM CRAFT LIONS

A01. Production design A02. Direction A03. Cinematography A04. Editing A05. Copywriting A06. Best use of music A07. Sound design A08. Special effects & computer graphics A09. Animation

09:00 - 10:20 10:20 - 15:20 15:20 - 18:15 09:00 - 10:10 10:10 - 12:20 12:20 - 15:30 18:15 - 19:50 15:30 - 17:30 17:30 - 19:30

TITANIUM AND INTEGRATED LIONS

A01/001-050 A01/051-100 A01/101-200 A01/201-230 A01/231-315 A01/231-392 A01/001-050

09:00-11:25 11:25-13:55 13:55-18:25 18:25-20:00

09:00-11:30 11:30-14:00 14:00-15:35 15:35-19:35 09:00-16:35 16:35-19:00

SHORTLIST SCREENINGS - FRIDAY 25 AND SATURDAY 26 JUNE The shortlist screenings for Film, Film Craft, Titanium and Integrated Lions are held all day Friday and Saturday morning.

Lions screenings z.indd 1

19/06/10 20:40


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ŠKodak, 2010. Kodak and Vision are trademarks.

4deCouv_21th:Lions 20/06/10 14:50 PageII

Joaquin Baca-Asay Director. Cameraman. Realist.

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4deCouv_21th:Lions 20/06/10 14:50 PageIV

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BUT WHERE DOES IT COME FROM? Join David Harris, ECD Wunderman UK, to explore ‘Where does inspiration come from?’ The Debussy Theatre, Palais des Festivals Today 14:00

MONDAY, JUNE 21ST 2010


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