Lions Daily News Issue 4 by Boutique Editions

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WEDNESDAY, JUNE 23, 2010

REIMAGINE

REDESIGN P R E S E N T E D

B Y

NICK LAW CHIEF CREATIVE OFFICER BARRY WACKSMAN CHIEF GROWTH OFFICER F R O M

WEDNESDAY, 23 JUNE FROM 15:00 - 15:45 DEBUSSY THEATER PALAIS DES FESTIVALS

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TODAY’S SEMINAR PROGRAMME 09.00 GOOGLE PRESENTS: THE BEAUTIFUL AD GAME How can YouTube,TV and mobile co-exist in a world where boundaries are blurring and convergence is king? Google’s Henrique de Castro peers into the future of display

WEDNESDAY, JUNE 23, 2010

No Radio Grand Prix but praise for sound quality

10.00MOFILM PRESENTS: FROM VIDEO CONTESTS TO AVATAR: HARNESSING THE POWER OF CREATIVITY Oscar-winning producerJon Landau (Avatar; Titanic) joins top CMOs to discuss how video contests can stretch brand messages without compromising creativity 11.00KRAFT FOODS PRESENTS: A CONVERSATION WITH SPIKE JONZE Director,producer and creative powerhouse Spike Jonze explains how to engage consumers by expanding the definition of creative content 12.00FACEBOOK PRESENTS: AN AUDIENCE WITH MARK ZUCKERBERG Facebook’s founder and CEO talks about his company’s astounding impact on consumers and advertisers 13.00COCA-COLA PRESENTS: SCALE MEETS STORYTELLING JosephTripodi describes how Coca-Cola mixes art,science and heart to forge emotional connections that cross countries and cultures 14.00MICROSOFT PRESENTS: UNDERDOGS, OVERDOGS AND THE GAMES MARKETER PLAY Mich Mathews considers the split-personality world of old and new — and how Microsoft is redefining the way in which consumers experience ads 15.00R/GA PRESENTS: REIMAGINE. REDESIGN. REARCHITECT If you were to build an agency from scratch it today’s unforgiving market, how would you do it? R/GA’s Nick Law and Barry Wacksman share ideas 16.00LEO BURNETT PRESENTS: WILDFIRE: THE HERE & NOW/SPONTANEITY IN MODERN MARKETING Today’s world is unpredictable and unplanned.But how do brands embrace spontaneity? Find out from Leo Burnett’s panel of experts 17.00CHEIL WORLDWIDE & THE BARBARIAN GROUP PRESENT: MAJORITY REPORT: WHEN THE TECHNOLOGY OF OUR DREAMS GOES MAINSTREAM An exploration of the technologies that are going mainstream in two tech capitals — NewYork and Seoul ALL SEMINARS ARE IN THE DEBUSSY UNLESS INDICATED

Paul Lavoie

Tony Hertz

FOR THE first time in the Radio Lions’ six-year history, the jury has decided not to award a Grand Prix — but only because of the rule barring work for charities from receiving the top prize. Jury president Paul Lavoie, CEO of Taxi, explained: “At the end of the day, we couldn’t find that one campaign that took radio to the next level, that really demonstrated something fresh.” The campaign from Leo Burnett Colombia for the Red Cross would have qualified, had it not been in the charity sector. “It was a wonderful demonstration of what radio can do. It

had very small production values but was very participatory.” The jury awarded 54 Lions — the second-highest tally in the history of the Radio contest — and Lavoie stressed that the quality of the entries winning Gold was very high. He praised one Silver Lion winner, the spot for Israel’s National Aids Awareness Day, for which Shalmor Avnon Amichay/Y&R Interactive devised a song, Sdia. The song became a hit even though nobody could understand its oneword text — until it was revealed it was AIDS spelled

backwards. The Gold-winning campaign from Euro RSCG Worldwide for Heineken’s Dos Equis beer was another jury favourite. “Great writing, great casting, simple production values,” Lavoie said. He also praised another Silver winner, Y&R New York’s campaign for Craftsman Tools. But Lavoie felt the UK’s efforts were surprisingly poor. Tony Hertz, juror and owner and creative director of Hertz:Radio London, said there were only 42 entries from the UK — fewer than those from Belgium, Norway, Australia, South Africa and the US. “It seems that the UK agencies are not putting a huge amount of creative energy into radio,” Hertz said. “There is only one winner from the UK, and that was done not by an agency but a radio station.”Lavoie stressed that radio, often overshadowed by digital media, still offers unique affordability. “You can do great radio production anywhere in the world. You can’t hide radio — it is all craft and writing.” ■

Canon snaps Media Grand Prix A CAMPAIGN from Leo Burnett Sydney for Canon’s EOS camera has won the Media Grand Prix. EOS Photochains uses a digital version of the chain letter to encourage users of the camera to view photos online and then use one detail from a picture as inspiration for their own shot. This, in turn, leads other photographers to do the same. “It started from a simple human insight,” said jury president Laura Desmond, CEO of Starcom MediaVest Group. >>> TURN TO PAGE 10

INSIDE

Laura Desmond

Media juror Matt Seiler

Tay Guan Hin

ANOMALY NOT SO STUPID AFTER ALL DIESEL’s campaign by Anomaly New York, which encourages consumers to “be stupid”, has taken three Grands Prix in Outdoor. Tay Guan Hin, president of the Outdoor jury and regional executive creative director of JWT Asia, said the Diesel campaign’s unconventionality had won the day. “Normally, winners at the Lions are picked for their intelligence, but this year we picked the most wilfully stupid campaign,” he said. “It’s controversial, it engages consumers and its creators took a genuine risk. It is simple, bold, fresh and lively. And perhaps most importantly, it is a brand idea that could go on for a very long time.” The other Grand Prix winner was Del Campo/Nazca Saatchi & Saatchi’s Andes Teletransporter for InBev. Soundproof booths were installed in bars and clubs in the Mendoza region of Argentina, providing background sounds for people who didn’t want their partners to know they were drinking with friends. “We loved the Teletransporter because it shows that the brand understands its customers and is also able to help them spend more time with their friends without damaging their relationship with their partner,” Tay said. The campaign attracted six million YouTube views and appeared on 800,000 blogs. Alongside the two Grands Prix winners, the jury awarded 30 Gold, 93 Silver and 119 Bronze Lions to the 3,822 entries from 65 countries.

FESTIVAL NEWS P1-15 MEDIA WINNERS P16-20 OUTDOOR WINNERS P22-37 RADIO WINNERS P38-43 FOCUS ON ASIA P44-53 FOCUS ON ASIA PACIFIC P54,55 FOCUS ON NEW ZEALAND P57-61 SCREENINGS P62 PALAIS MAP P63

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NEWS

Why Kraft packages the Cannes experience for folks back home 57th INTERNATIONAL ADVERTISING FESTIVAL 20-26 JUNE 2010 CANNES

Publisher Richard Woolley Editor in chief Julian Newby Reporters Marlene Edmunds Juliana Koranteng Gary Smith Phil Sommerich Jo Stephens Copy editor Debbie Lincoln Lionsdailynews.com Sunnie Antonia Photographers Yann Coatsaliou Michel Johner Layout design A noir, Arnaud Paikine Valerie Mersier Christian Zivojinovic T: +33 (0)1 48 06 22 22 agence@anoir.fr Systems co-ordination Prod Events Sophia Antipolis T: +33 (0)4 93 33 12 40 Cannes Lions Daily News T: Editorial 04 92 59 01 89 T: Advertising in Cannes 04 92 59 01 91 jodlin@boutiqueeditions.com T: Jerry Odlin +44 77 6886 0417 T: Lisa Ray +44 77 98 662 955 Nicki Webber +1 912 308 6967 Karen Watts +1 949 874 7161 Marketing Kirsty Woolley Advertising Production Roger Hall Printer Espace Graphic, Carros o.renucci@espacegraphic.fr Green publishing The paper used by Boutique Editions is a natural, recyclable product made from wood grown in sustainable forests. The manufacturing process conforms to the environmental regulations of the country of origin Published by Boutique Editions Ltd 117 Waterloo Road London SE1 8UL T: +44 20 7902 1942 F: +44 20 3006 8796 © 2010 Cannes Lions

Spike Jonze: in conversation

Dana Anderson: “share the inspiration”

KRAFT Foods is thinking out of the box at this year’s Cannes Festival, by bringing its biggest ever delegation and hosting a seminar. Dana Anderson, senior vicepresident of marketing, strategy and communications at the packaged goods group, said Kraft’s presence in Cannes had grown from five people to 20 in three years. The company also hosts a conversation this morning between

actor and film-maker Spike Jonze and Gordon Bowen, founder and global creative director of mcgarrybowen. Anderson said that, in previous years, delegates had returned to Kraft HQ in Chicago and presented Cannes In A Box — case studies of Lions winners — to the relevant staff in each category. “Part of the reason is to share the inspiration and people really do get inspired by com-

ing to Cannes,” she said. “When we take the winners to our folks, they think it’s all about the uberbrands, such as Apple and Nike. But we show them the diversity of the work here and they see that, although some of the budgets are really small, the work is remarkable. They think: ‘My brand could achieve that!’ This is why the Festival is so important. You have to show people what you mean by raising the bar.” ■

No silver bullets, just reloaded creativity R/GA’s chief creative officer for North America, Nick Law, and chief growth officer Barry Wacksman, are presenting their views on how the advertising industry needs to re-invent itself at today’s seminar, Reimagine. Redesign. Reachitect. “There’s no silver bullet that can change things in a flash,” Law said. “But we need to

recognise that much of our current orthodoxy is based on a TV-triggered way of selling, which is becoming less and less relevant to consumers. What we need to be working towards is creating platforms that insinuate themselves into people’s lives.” Wacksman added that expensive media buys are rapidly becoming a thing of

the past. “Even though prices at this year’s upfronts, where advertisers pre-buy airtime, were up by 5%-6%, that doesn’t mean that TV advertising has suddenly become more effective,” he said. “We believe that the majority of a campaign budget should be used on creativity rather than buying media exposure.” ■

Nick Law (left) with Barry Wacksman

Keep up with technology or risk being left behind

The Barbarian Group’s Benjamin Palmer

IN STEVEN Spielberg’s film Minority Report, futuristic interfaces reacted to touch and outdoor advertising recognised consumers and their preferences as they walked by. Sound familiar? Many of the technologies seen in that film are with now with us, or fast approaching. That’s the premise of today’s Cheil Worldwide/ The Barbarian Group seminar, Majority Report: When The Technology Of Our Dreams Goes Mainstream. “We will be talking about the most recent technologies to reach ubiquity and what this means to the industry,” said Benjamin Palmer, co-founder and CEO of The Barbarian Group, in which Cheil

Cheil Worldwide’s Kate Hyewon Oh

took a 49% stake earlier this year. Palmer added that touch screens, GPS transmitters and $10 webcams that can track and recognise faces are just the beginning of the new tools and technologies that marketing executives will need to master if they are going to advise clients on 21st century media. Kate Hyewon Oh, creative director of Cheil Worldwide, said that new technology is enabling consumers to have direct and personalised relationship with brands. “It also makes it possible for us to see advertisements not as mass communication, but as more deep, interactive and customised communication,” she added. ■ WEDNESDAY, JUNE 23, 2010

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NEWS Saara Kankaanrinta (left), David Gamrasni, Anna Kotsalo-Mustonen, Jyrki Poutanen, Thomas Gregoire and Fredrik Sturmer of Taivas, are all smiles collecting the PR Lions gold for the Save The Baltic Sea campaign for BSAS 2010

GRANDS PRIX AND GUITAR HEROES THE FIRST AWARDS CEREMONY OF 2010 FOR THE PROMO & ACTIVATION, DIRECT AND PR CATEGORIES FEATURED 38 GOLD LIONS, THREE GRANDS PRIX AND A SMASHED GUITAR. “THESE THREE CATEGORIES, WHICH INVOLVE DIALOGUE, RESPONSE AND INTERACTIVITY, CARRY THE DNA OF THE WHOLE ADVERTISING INDUSTRY. THOSE ELEMENTS ARE NOW IN EVERY PIECE OF ADVERTISING,” SAID DIRECT JURY PRESIDENT PABLO ALZUGARAY, CEO OF SHACKLETON MADRID Mark D’Arcy of Time Warner accepted the Direct Grand Prix on behalf of Special Group Auckland for their Orcon + Iggy Pop campaign for Orcon Broadband

Direct jury president Pablo ALzugaray tests the smashability of Hakuhodo Tokyo’s Smash guitar. Kyoko Someya of Hakuhodo won a Gold Lion for the Smash campaign for K’s Japan Steve Howard (left), Jimmy Smith and Brent Anderson of TBWA\Chiat\Day Los Angeles won the Grand Prix in both the Promo & Activation and PR categories with Replay for Gatorade

Boondoggle Leuven’s Stef Selfslagh won PR Gold for Baby Elephant, which massively boosted attendance at Antwerp’s Zoo

Abbott Mead Vickers BBDO’s Colin Jones (left) and Steve Coll won two Direct Gold Lions, for Pepsico (Sandwich) and the Metropolitan Police (Choose A Different Ending). Abbott Mead Vickers BBDO also took the Direct Agency Of The Year award

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NEWS John McKelvey (left), Peter Galmas and Dave Bowman of Saatchi & Saatchi Australia won Gold Lions in the Direct and Promo & Activation categories for Toyota’s Nothing Soft Gets In campaign

Direct jury president Pablo Alzugaray (second right) congratulates Marty O’Halloran (left), Toby Talbot and Sandy Moore of DDB New Zealand, who clinched gold for Coastguard NZ’s Live Rescue campaign

Rogier Hesp (left), Mira Olsson, Karen Bruinsma and Jacques Vereecken accept a Direct Gold for TBWA\PHS Helsinki’s Drama Queen for Young Director Award by CFP-E/Shots

Promo & Activation president Tina Manikas of Draftfcb (left) with Andreas Henke and Katharina Strauss of Jung von Matt Hamburg and their Gold Lion for the Last Call interactive campaign Lorise Palm-Jensen (left) with Thomas Ehwall and Carl Fredrik Jannerfeldt of Farfar Sweden with their Direct Gold Lion for Nokia’s Navigation Services campaign Timothy Li of Leo Burnett Hong Kong accepts a Direct Gold for Zoo Records’ Hidden Sound campaign to promote the Alternative Music Shop

Prime PR’s Caroline Jungsand and Peter Lindgren were honoured to receive a Gold in PR for Kraft Foods’ Save Christmas campaign for Aladdin chocolates A triumphant Carl Jones of Grey Vancouver picks up a Direct Gold for the Cardboard Record Player campaign for GGRP’s Sound Design Company

DDB Germany’s Snowmen Against Global Warming campaign was awarded a PR Gold. Stefan Schulte (left) with Ludwig Berndl, Stephan Vens and Kristoffer Heilemann celebrate

PR Gold winner Tom Beckman of Prime PR Stockholm (second left) with daughter Blende, son Bruno and PR jury president Paul Taaffe of Hill & Knowlton

Next year, go home with more than a hangover. The Science to target. The Art to engage. On a Scale only one of the largest global online networks can deliver. Find out more at advertising.yahoo.com/SAS © 2010 Yahoo! Inc. All rights reserved.

WEDNESDAY, JUNE 23, 2010

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NEWS

BRANDED CONTENT WINS BOUT AT YESTERDAY’s Cage Fighting Comes To Cannes seminar, branded content triumphed over interruptive TV ads during a verbal bout set inside a boxing ring. Speakers debated whether the line between ads and impartial content was blurring. Moderator Mark Beeching,

In the ring, from left: Mark Beeching, Nick Cannon, Monty Miranda, Gavin Polone, and Common

Digitas chief creative officer, declared the victory, and Nick Cannon, rapper/actor, and chairman of youth TV network Teen Nick, said: “It’s no contest: brand integration is the right way to go. “Ultimately, it cuts out the middleman. Because many times, the content provider never gets to see the advertising dollars.” Common, a rapper, actor and author, said: “As an artist working with brands, there has to be integrity because the brand could also reach the artist’s audiences.” US filmmaker Monty Miranda said product placement requires care: “It should be a product that the [movie] character will need.” But Hollywood producer Gavin Polone stood up for the 30-second spot. “There is a art-form to making them. I would hate to see them go away.”

Pinder stresses power of conversation AGENCIES and clients should take charge and change the conversation around brands, Richard Pinder, chief operating officer of Publicis Worldwide, urged in his debut speech to a Cannes Festival audience. At The Contagious Conversation seminar yesterday, he outlined four key ways in which brands can change the conversation. Brands should look to: “ignite” the conversation; “own” the conversation; “confront” the conversation; and “subvert” the conversation, he said. He was in conversation with Paul Kemp-Robertson, founder of Contagious Communications, and Jess Greenwood, director of Contagious Insider. Pinder said conversation was the most powerful force in marketing, and the best brands listened to their audiences and brought their own conversation to the table. Kemp-Robertson and Greenwood also highlighted their

choice of the best work globally from brands including Durex, Pepsi, Volkswagen, Dulux and Charmin. They said these examples had changed the conversation for the better around their brands. Pinder introduced the seminar by highlighting Publicis’ thinking and how its Contagious Ideas That Change The Conversation evolved. “When we set out on this journey, we agreed that increasingly advertising is about conversations as opposed to pure messages. But not enough of us in this industry have figured how to involve ourselves in this space, or to measure the value of it to clients. “As we considered the way the industry had changed, we kept returning to the concept of contagious, and contagion, to describe those ideas that are combining new technologies and social behaviours to drive the industry forward.” I

Time to re-imagine the agency model? TIME, space, likes, place — these are the new frontiers for advertising creativity, according to Malcolm Hunter, chief strategy officer for Aegis Media. In his speech titled Start In Another Place he urged creatives to shed some of the industry’s unspoken traditions. “Consumers are much more interested in their own lives than they are in brands,” Hunter said, “And they are much more interested in brands than they are in the advertising of brands.” The way to take advantage of

that was not through the traditional areas where creatives sought ideas: focusing on a product or the corporate image of the client. Instead, look at “how brands fit into consumers’ lives”. Examples using time included Orange Wednesdays, where the UK mobile phone network offered cinema-goers free movie tickets one day a week, and Lurpak Butter Saturdays, with the butter firm saying weekends are the time for a fried breakfast. Examples of using media space

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WEDNESDAY, JUNE 23, 2010

Richard Pinder: “We kept returning to the concept of contagious, and contagion”

included the UK transport department promoting road safety through mobile phone messages. Likes were exemplified by Diageo recognising consumers’ newfound enthusiasm for cuisine and partnering its Gordon’s Gin with celebrity chef Gordon Ramsay in a strategy that encompassed sponsoring his TV programmes and offering his cookery tips online. For place, it was London’s O2 Arena, where mobile phone firm O2 offers network subscribers privileged access to events. I

Malcolm Hunter: “how brands fit into consumers’ lives”

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NEWS

Mad? Yes — but at least they respected their consumers Initiative’s Eric Bader

Initiative’s Sue Moseley

Get connected to power of mobile FINDINGS from a new global study by Initiative on consumer behaviour and mobile technology have found that consumers are constantly connected to their mobile phones. The study found that between 10%-15% of people even use their mobiles while watching sporting and music events. Some 30% of people begin their day by using their mobile and another 50% end the day with their device. Eric Bader, chief strategy officer worldwide for Initiative, said that mobiles allow mar-

keters to reach consumers in a productive manner. For example, he observed, the first thing people do after they stop training at a gym is check their mobile for messages. “They are already thinking about personal care and wellness, so this can be a good moment to advertise health-related products,” he said. Sue Moseley, Initiative’s worldwide director of research and futures, added that 80% of smart-phone users have downloaded apps. Some 62% are prepared to receive advertisements on their apps.I

Clear Channel International’s William Eccleshare (left) and Ogilvy & Mather India’s Piyush Pandey

THE UK advertising sector became power-mad and almost self-destructed towards the end of the 1980s, according to the panel at monday’s Campaign seminar, Lessons From When Soho’s Mad Men Ruled The World. By that time, the UK was losing its status as the world’s most influential market as creatives overspent their budgets, forgot to tell the brands’ story and started to lose clients’ trust. “I remember my first day at Saatchi & Saatchi [in 1986],

Publicis London’s Adam Kean: “There was a whiff of violence in the air”

when I saw an account man being pinned against a wall by a creative. There was a whiff of violence in the air,” said Adam Kean, joint executive creative director at Publicis London. “They started to spend too much money. They thought they were Hollywood.” But the speakers agreed that, during the previous decade in the 1970s, the British were the first to nurture creatives as professionals in their own right. “The thing that makes the era so distinc-

tive is that they tapped into the period’s culture,” said William Eccleshare, president and CEO of Clear Channel International. “Craft began to matter,” Kean added. Piyush Pandey, executive chairman and creative director, South Asia, at Ogilvy & Mather India, said: “They respected the intelligence of the audience and moved advertising from being an information-based business into one of entertainment and even provocation.” I

WEDNESDAY, JUNE 23, 2010

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NEWS

Davis is optimistic that creativity will be welcome in the boardrooms of the future HOW DO we harness the power of creativity to market products responsibly and sustainably? This is the topic before the panel at today’s Brandkarma workshop, entitled What Matters Now, which features Craig Davis, creative chief at Publicis Mojo Australia; David Droga, founder and creative chairman of Droga5; Phil Rumbol, marketing director and global advertising leader of Cadbury; and Mark Woerde, founder and strategy director of Lemz “Revolutions always come from the grass roots,” Davis said. “Real people’s needs and expectations change and marketers have to react. Alongside the workshop today, I’ve just launched a Brandkarma website, which is hosting a holistic discussion about

important things, like coming up with a wider definition of prosperity and whether brands can be a force for good. There are clearly rising levels of concern about phenomena like climate change, and so this is absolutely the right time to change the conversation.” Davis believes technology brings with it transparency and liberates creativity. “We are heading into an age that is being broadly democratised by this,” he said. “We are also seeing an important shift in attitudes in boardrooms, where creativity is now being welcomed. It is no longer seen as something effete and arty. These are very exciting times and I’m hopeful and optimistic that creativity’s time has truly come.” ■

Publicis Mojo Australia’s Craig Davis: “Creativity’s time has truly come”

Turning great creatives into great leaders

The Berlin School’s Michael Conrad: “The idea is to combine what we do in Berlin with the Cannes Festival”

“People who take photographs are not interested in technology — they are interested in inspiration.” The result is “a world-class example of social media”, Desmond said, adding: “It encourages people to share, which at the end of the day is the core of social media. We thought it all held together strategically and the results delivered are really quite strong.” A total of 20,000 photos have been uploaded to date, and Canon’s market share has risen to 67% in Australia. Users spend >>> FROM PAGE 1

WEDNESDAY, JUNE 23, 2010

an average of 12 minutes on the site. The results of the Photochains have also been used by Canon in print and outdoor advertising. Desmond revealed that the Grand Prix choice was not unanimous, with four entries, including Canon’s, in close contention. But in the end, EOS was “a very clear winner”, she said. The jury had sought to reward entries that were based on “simple human insight”, offered immersive experiences and built business for clients. “We began to see a clear focus on entries that did all three things

THE CANNES Festival has partnered with the Berlin School of Creative Leadership in a new venture called The Cannes Creative Leaders Programme. The two-week training initiative began with a week at the Berlin School of Creative Leadership and has continued in Cannes with seminars and special sessions. Among the roster of guest speakers are Sir Martin Sorrell, CEO of WPP Worldwide; Rory Sutherland, vice-chairman of Ogilvy; Marcello Serpa, AlmapBBDO’s executive creative director; Chuck Porter, co-chairman of Crispin Porter + Bogusky; and Jim Stengel, against those that did one or two,” Desmond said. “The work that emerged was very courageous.” The recession had left its mark, Desmond observed, with traditional media such as TV and cinema “relatively flat” compared with last year. Digital media is “leading the way”, she added. In answer to a question about differences between paid-for and earned entries, US juror Matt Seiler, global CEO of UM, said: “What we were looking for was great ideas. It didn’t matter whether they were paid or earned.”■

former chief marketing officer of P&G and now adjunct professor of marketing at UCLA. Students range from 28 to 56, but all are in creative-leadership positions or about to step up to lead a team. “Our school is about advertising, media, entertainment, design and marketing,” said Michael Conrad, president of the Berlin School, “Our mission is to turn great creatives into great creative leaders.” David Slocum, professor and faculty director of the executive MBA programme at the Berlin School, added: “The idea is to combine what we

The Media Grand Prix winner revealed

do in Berlin with the Cannes Festival as a global classroom. All of the students have ideas about where their agencies could go next and what the business models could be. But we are entering a new world and the real challenge is to figure out a new paradigm for creative leadership.” Students will finish up on Saturday by unveiling their own strategies for creative excellence. Delegates and the press are invited to an open-house session on Wednesday, June 23, between 17.00–18.30, which will feature these presentations from the Berlin School.■

I have not yet done anything or see anything done on digital that could not be ndon on film and be more beautiful and easeier.

ÂŠKodak, 2010. Kodak and Vision are trademarks.

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Joaquin Baca-Asay Director. Cameraman. Realist.

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NEWS

Stiller-Goodby double act offers laughs and lessons

Darren Huston: “Combine great partnerships with leading software innovation”

Kinect to jump-start Chevrolet campaign CHEVROLET and Microsoft Advertising is demonstrating in Cannes an example of the first multi-screen ad campaign that incorporates Kinect for Xbox 360 to promote the Chevrolet Volt. The electric car is to be launched later this year and the multiscreen advertising campaign will launch in the near future. Microsoft showed how Kinect enables brands to connect with consumers through touch and gesture on PC, TV and mobile device. When Kinect for Xbox launches this autumn, consumers will be able to take the test-drive concept to a new level by taking a Kinect Joy Ride, the first controller-free racing game from Microsoft Game Studios. Kinect for Xbox 360 has a sensor that recog-

WEDNESDAY, JUNE 23, 2010

nises players and responds to their movements and gestures. Kinect can also take pictures during game play, which can be uploaded to social sites when the game ends. Chevrolet Volt is offering a new way for car buyers to interact with and learn about a vehicle before heading to the dealership, said Darren Huston, corporate vice-president of Microsoft’s global consumer & online group. He added: “It is also enabling people to test drive the Volt from the comfort of their own living room. “The campaign showcases the kind of breakthrough digital campaigns we can deliver for marketers when we combine great partnerships with leading software innovation.” I

Ben Stiller: “Storytelling is storytelling”

Yahoo! marketing chief Elisa Steele

BEN STILLER, comedian, actor, writer, film director and producer, brought a packed house down with a running dialogue of barbs, quips, and tonguein-cheek and real observations about digital media. For the Yahoo! seminar Laugh, Connect And Debate, he shared the stage with Jeff Goodby, of Goodby Silverstein & Partners, and Elisa Steele, chief marketing officer for Yahoo! Stiller confessed that when it came to digital, “I’m honestly just beginning to understand it all”. He added, though, that his production company in Los

Jeff Goodby: capturing hearts and minds

Angeles did have a digital arm and was working on several projects, one with Paramount. Stiller did not think digital made a difference when to came to storytelling. “Storytelling is storytelling,” he said. Stiller is busy on projects for his charity, www.stillerstrong.org, which is building a school in Haiti. “Our motto is stealing great ideas for charities.” Goodby said he thought it was “really great to have events and people’s reflections on those events at the same time”. Hearts and minds can be captured with digital media, but he added:

“It does make it a bit more complicated.” Stiller conceded that digital was making a huge difference in the creative area. “Movies are a long process. What I’m seeing is there are a lot of people out there just making movies with equipment that wouldn’t be there if it weren’t for digital,” he said. Asked what he thought of 3D, he responded: “I don’t know if there is research on whether comedy is better in 3D, but it’s certainly making a lot of money for the movie industry.” I

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NEWS

Jon Landau has looked into the future of advertising — and the future is 3D “3D IS going to be the future of advertising. 3D is going to be the future of all of our viewing.” So said Oscar-winning producer Jon Landau on arriving in Cannes yesterday. Landau is speaking in a MOFILM seminar this morning — and expect futuristic talk from the producer of Titanic and Avatar. Advertising, he said, will have to adopt 3D. “With 3D viewing, you retain more information. Imagine that product floating in front of you and being able to grab on to it. People are going to retain that [message].” But cinema, he added, is also in ever-closer union with advertising. “What we looked to do with Avatar was to use other media to enhance the world and the background of

WEDNESDAY, JUNE 23, 2010

Avatar. Thanks to partnerships with companies like Coke Zero and Panasonic, we were able to use their internet avenues and their campaigns to extend the world of Avatar. I think that’s important to do today — to use advertising to enhance the stories we are telling.” He added: “Advertising is key to what we do. Every movie we make is a new product and we have to introduce it to the marketplace. The only way to do that is through advertising.” But, Landau said, advertising isn’t what it used to be: “Traditionally for our business, it used to be film, print and television. Now, you have the internet and mobile devices. You want to embrace all these things and make them part

of your advertising campaign, to make it viral.” His advice to young producers was succinct: “Look to embrace all media. Don’t think that the story you are telling on film has to be the story you are telling on the internet.” Landau is looking to work with mobile operators, and he is also talking to Microsoft. For the film world, the next big step, he said, is a higher frame rate: “People don’t realise how much 24 frames per second diminishes film. Interactivity is the key to a lot of what is going to happen. We have to bring interactivity into the cinema. Now, with digital servers, is it possible that an audience’s reaction to a movie could change the ending.” I

Jon Landau: “Look to embrace all media”

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NEWS

ACT Responsible Expo focuses on social issues and human exclusion MORE than 300 examples of work done by over 100 ad agencies in 27 countries on social and environmental topics has been put on show in the Palais by ACT Responsible. This ninth edition of ACT Responsible’s The Expo, titled The World Can’t Be Saved Without Humans, features ads created for NGOs and public institutions, as well as for companies committed to corporate social responsibility. “After a 2009 edition showcasing a majority of environmental campaigns, this year we have collected extremely good creative work pieces mainly addressing social issues, with a real focus on human exclusion,” said Sophie Guerinet, ACT Responsible’s Expo wizard, event and collection content. The aim of the show is to empower all visitors with the idea that humans

Draftfcb’s poster promoting ACT Responsible’s 2010 Expo in the Palais des Festivals

can do many things to save the planet. “When we met with Draftfcb, who generously created this year’s exhibition poster, our aim was to find a way to awaken people to the fact that there is no mountain high enough to keep us from finding the path,” said

Isa Kurata, ACT Responsible’s ideas agitator, partnership and communication. “After the Copenhagen summit, we felt it was time for a positive call. If we all start believing we have the power to change, we will make the right changes.” I

1000 Volt on the Cannes circuit THE IMPORTANCE of post-production companies to the advertising industry is confirmed by the presence of Istanbulbased 1000 Volt at this year’s Cannes Festival. The five-yearold company is here to inform existing and potential clients of its commitment to the most recent technologies. These include Telecine suites, visual effects, 3D animation and stereoscopy, as well as holophonic sound recordings. “In the last couple of years, 1000 Volt has been investing in the latest technology and its team is continuously updated on its usage for both Turkish and international clients,” said Eda Arikan,

Creating a buzz: Gamze Yegul (left), Eda Arikan, Murat Ayti and Florence Delforge

the company’s founder and managing director. 1000 Volt, whose portfolio includes Vodafone Istanbul’s recent commercial by Turkish agency Team Red, is also attending the Lions seminars and screenings

to catch up with the latest developments in advertising. “Cannes is the ideal place for production meetings with our overseas clients and for building long-term relationships,” Arikan added. I

A new cycle in feminine-care ads ORGANIC, the digital agency of record for Kimberly-Clark, is in Cannes to showcase the breakthrough U integrated campaign for Kotex. The campaign focuses on changing decades of inappropriate advertising for feminine products. To this end, Organic is unveiling a new black and hot-pink feminine-care kiosk that dispenses products, as well as information about them. Amy Hodgins-Carva-

Organic’s Amy Hodgins Carjaval (left) and Sam Cannon

jal, group creative director for Organic, said: “Current dispensers are medicinal and pas-

tel or white, and advertisements about feminine-care products show users looking happy and dancing. Kotex is trying to start a more honest conversation about menstruation and feminine care.” Organic will be giving a seminar on Friday called Breaking The Cycle: How KimberlyClark’s Breakthrough Digital Marketing Efforts Are Engaging, Enlightening And Empowering Today’s Teens. I WEDNESDAY, JUNE 23, 2010

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WINNERS MEDIA WINNER EOS PHOT CANON AUSOCHAINS LEO BURNETTRALIA T SIDNEY

WEDNESDAY, JUNE 23, 2010

D4 16-20 Media Winners:25•01 front 22/06/10 21:16 Page17

MEDIA WINNERS Media Agency, City Executive Creative Director Creative Director

Grand Prix A11/107 BEST USE OF SOCIAL MEDIA MARKETING Title Advertiser Product/Service Entrant Company, City Advertising Agency, City Media Agency, City Executive Creative Director Creative Group Head Art Director Digital Creative Director Interface Developer Developer Digital Producer Group Account Director Account Director TV Producer TV Director Photographer Entered By

AUSTRALIA EOS PHOTOCHAINS CANON AUSTRALIA EOS DSLR CAMERAS LEO BURNETT SYDNEY LEO BURNETT SYDNEY MEC Sydney Andy Dilallo, Leo Burnett Sydney Jay Benjamin, Leo Burnett Sydney Michael Canning, Leo Burnett Sydney Kieran Antill, Leo Burnett Sydney Kieran Ots, Leo Burnett Sydney Keong Seet, Leo Burnett Sydney Nick McGrath, Leo Burnett Sydney Tristan Parker, Leo Burnett Sydney Amanda Quested, Leo Burnett Sydney Jodi McLeod, Leo Burnett Sydney Rita Gagliardi, Leo Burnett Sydney Daryl Ward, Sean Izzard, Leo Burnett Sydney LEO BURNETT SYDNEY

Gold Awards A01/010 BEST USE OF TELEVISION Title Advertiser Product/Service Entrant Company, City Advertising Agency, City Media Agency, City Executive Creative Director Creative Director/Writer Creative Director/Art Director Agency Producer Digital Art Director Digital Producer Digital Developer Flash Developer Group Account Director Account Manager Head of Planning Head of Digital Strategy Entered By A06/027 BEST USE OF OUTDOOR Title Advertiser Product/Service Entrant Company, City Advertising Agency, City Media Agency, City Executive Creative Director Copywriter Art Director Account Manager Account Supervisor Art Buyer/Producer Entered By

Copywriter Art Director Account Manager Junior Brand Manager Strategic Planner Entered By

PORTUGAL CTT EXPRESSO COMMITMENT GRUPO CTT DELIVERY SERVICES FISCHER PORTUGAL Lisbon FISCHER PORTUGAL Lisbon ARENA MEDIA Lisbon Diogo Mello, Fischer Portugal Rafael Pitanguy, Fischer Portugal Marco Martins, Fischer Portugal Marcella Silveira, Fischer Portugal Miguel Messias, Fischer Portugal Sonia Saldanha, Fischer Portugal FISCHER PORTUGAL Lisbon

A08/020 GERMANY BEST USE OF AMBIENT MEDIA: LARGE SCALE Title GO BEYOND BORDERS Advertiser CNN INTERNATIONAL Product/Service CNN INTERNATIONAL Entrant Company, City HEIMAT Berlin Advertising Agency, City HEIMAT Berlin Creative Director Myles Lord, HEIMAT, Berlin Copywriter Nikolai Diepenbrock, HEIMAT, Berlin Art Director Carsten Schubert, HEIMAT, Berlin Producer Jessica Valin, HEIMAT, Berlin Account Manager Till Hopf, HEIMAT, Berlin Strategic Planning Andreas Mengele, HEIMAT, Berlin Designer Erik Prautsch, HEIMAT, Berlin Artist El Bocho, Account Manager Holger Hennschen, HEIMAT, Berlin Marketing CNN Jörg Budenberg, CNN Entered By HEIMAT Berlin A09/054 ITALY BEST USE OF SPECIAL EVENTS AND STUNT/LIVE ADVERTISING Title AUDITORIUM Advertiser HEINEKEN ITALIA Product/Service BEER Entrant Company, City JWT ITALIA Milan Advertising Agency, City JWT ITALIA Milan

Silver Awards A03/020 BEST USE OF RADIO Title Advertiser Product/Service Entrant Company, City Advertising Agency, City Media Agency, City Executive Creative Director Creative Direction

A10/108 BEST USE OF ONLINE ADVERTISING Title Advertiser Product/Service Entrant Company, City Advertising Agency, City Entered By

UNITED KINGDOM

A14/086 BEST USE OF BRANDED CONTENT Title Advertiser Product/Service Entrant Company, City Advertising Agency, City Media Agency, City Chief Creative Officer Executive Creative Director

USA

Sound Engineer

BEYOND THE STILL CANON DSLR CAMERAS GREY NEW YORK GREY NEW YORK MEDIACOM New York Tor Myhren, Grey NY Ari Halper, Grey NY Stephen Krauss, Grey NY Stu Mair, Grey NY, Eric King, Grey NY Elinor Buchler, Grey NY Rick Cusato, Grey NY, Chris Hinkaty, Grey NY Melinda Hecht, Grey NY David Prince, Grey NY Melanie Rose, Grey NY James McNamara, Grey NY Luiz Salles, Grey NY Vincent Laforet, Laforet Visuals Nick Childs, Grey NY Madhuri Sharma, Grey NY Chris Frazer Smith, Chris Frazer Smith Photography GREY NEW YORK

Film Production Entered By

Associate Creative Director Art Director Account

AUSTRALIA

IT’S NO PICNIC CADBURY PICNIC CHOCOLATE BAR GEORGE PATTERSON Y&R Melbourne GEORGE PATTERSON Y&R Melbourne CARAT AUSTRALIA Melbourne Ben Coulson, George Patterson Y&R Jim Ingram, George Patterson Y&R Ben Couzens, George Patterson Y&R Romanca Jasinski, George Patterson Y&R Stephen Joss, George Patterson Y&R Carrie Burman, George Patterson Y&R Beau Rushton, George Patterson Y&R Jadon Baker, George Patterson Y&R Mike Napolitano, George Patterson Y&R Alice Mason, George Patterson Y&R Kate Smither, George Patterson Y&R Luc Wiesman, George Patterson Y&R GEORGE PATTERSON Y&R Melbourne

M.C&A MEDIAVEST Milan Pietro Maestri, JWT Italia Bruno Bertelli, JWT Italia Cristiana Boccassini, JWT Italia Cristiano Tonnarelli, JWT Italia Marco Viganò, JWT Italia Paola Natellis, JWT Italia Dario Gargiulo, Heineken Italia Andrea Betti, JWT Italia JWT ITALIA Milan

Planner Director Executive Producer Producer Photographer Entered By

CHOOSE A DIFFERENT ENDING THE METROPOLITAN POLICE ANTI-KNIFE CRIME CAMPAIGN ABBOTT MEAD VICKERS BBDO London ABBOTT MEAD VICKERS BBDO London ABBOTT MEAD VICKERS BBDO London

C05/004 FINANCIAL PRODUCTS & SERVICES Title Advertiser Product/Service Entrant Company, City Media Agency, City Business Director Account Manager Partner Strategist Account Director Account Manager Entered By

UNITED KINGDOM

C06/040 COMMERCIAL PUBLIC SERVICES Title Advertiser Product/Service Entrant Company, City Advertising Agency, City

NEW ZEALAND

Media Agency, City Executive Creative Director Creative Director/Art Director/ Copywriter/Digital Art Director Digital Creative Director/ Art Director/Copywriter/ Digital Art Director/ Digital Designer Account Director Group Account Director Agency Producer Account Manager Account Director Planner Marketing Director Creative Director, Digital Creative Digital Creative Digital Developer Digital Producer Director Producer Sound Design Photographer Retoucher Entered By

LIVE AND UNEDITED FIRST DIRECT CURRENT BANK ACCOUNTS MINDSHARE London MINDSHARE London Mark Holden, Mindshare Farhann Cachra, Mindshare David Walsh, Mindshare Don Laratonda, Mindshare Jamie Allard, Mindshare Laura Jane Powell, Mindshare MINDSHARE London

YELLOW CHOCOLATE YELLOW PAGES BUSINESS DIRECTORY COLENSO BBDO Auckland COLENSO BBDO Auckland/ AIM PROXIMITY Auckland STARCOM NEW ZEALAND Auckland Nick Worthington, Colenso BBDO Steve Cochran, Colenso BBDO

Aaron Turk, Colenso BBDO Rachel Turner, Colenso BBDO Andrew Holt, Colenso BBDO Paul Courtney, Colenso BBDO Katya Urlwin, Colenso BBDO Terri Williams, AIM Proximity James Hurman, Colenso BBDO Kellie Nathan, Yellow Pages Ltd Dave King, AIM Proximity Aaron Goldring, AIM Proximity Dave Colquhoun, Data Smugglers Amanda Theobald, AIM Proximity Chris Grahame, Good Life Films Tanya Haitoua-Cathro, Good Life Films Native PostKog Studios Stephen Langdon, Reload Agency Kevin Hyde, Colenso BBDO COLENSO BBDO Auckland

Copywriter Art Direction Advertiser’s Supervisor Account Supervisor Director

A05/044 BEST USE OF NEWSPAPERS Title Advertiser Product/Service Entrant Company, City Advertising Agency, City Chief Creative Officer Creative Vice President Creative Director

Art Director Writer Media Vice President Media Director Entered By

GERMANY DOG RADIO GALAXXY PET-FOOD NATURIA DOG FOOD GRABARZ & PARTNER Hamburg GRABARZ & PARTNER Hamburg GFMO OMD Hamburg Ralf Heuel, Grabarz & Partner Tom Hauser/Ralf Heuel, Grabarz & Partner André Hennen, Grabarz & Partner Jan Woelfel, Grabarz & Partner Carsten Isernhagen, Galaxxy Pet-Food Denise Ewald, Grabarz & Partner Torsten Hennings, Studio Funk, Hamburg Ralf Heuel, Grabarz & Partner Torsten Hennings, Studio Funk, Hamburg The Shack GRABARZ & PARTNER Hamburg BRAZIL FLANNEL COSAN LUBRIFICANTES ESSO BRAND LEW’LARA\TBWA São Paulo LEW’LARA\TBWA São Paulo Jaques Lewkowicz, Lew’Lara\TBWA André Laurentino, Lew’Lara\TBWA Manir Fadel, Lew’Lara\TBWA Luciano Lincoln, Lew’Lara\TBWA Felipe Luchi, Lew’Lara\TBWA Victor Sant´Anna, Lew’Lara\TBWA Pedro Rosa, Lew’Lara\TBWA Roberto Kilciauskas, Lew’Lara\TBWA Luiz Ritton, Lew’Lara\TBWA Fabio Walker, Lew’Lara\TBWA LEW’LARA\TBWA São Paulo

A07/026 AUSTRALIA BEST USE OF AMBIENT MEDIA: SMALL SCALE Title PEDIGREE ADOPTION DRIVE Advertiser MARS Product/Service DOG RESCUE PROGRAMME Entrant Company, City STARCOM MELBOURNE Media Agency, City STARCOM MELBOURNE Client Business Manager Laura Bartal, Starcom Business Strategist Anna Camuglia, Starcom General Manager Michael Leeds, Starcom Investor Yuki Ikeda, Starcom Digital Manager Kerry Leary, Starcom Activation Manager Steve Taylor, Starcom Strategy Director David Trovell, Starcom Entered By STARCOM MELBOURNE A08/013 USA BEST USE OF AMBIENT MEDIA: LARGE SCALE Title CHALKBOT Advertiser NIKE Product/Service LIVESTRONG APPAREL Entrant Company, City WIEDEN+KENNEDY Portland Advertising Agency, City WIEDEN+KENNEDY Portland Global Brand Connections Director Todd Pendleton, Nike US Media Director Dave Genel, Nike Brand Connections Melissa Schoenke, Nike Account Supervisor Dianne Villarreal, Wieden+Kennedy Executive Interactive Producer Marcelino Alvarez, Wieden+Kennedy Art Director Adam Heathcott, Wieden+Kennedy Creative Director Tyler Whisnand, Wieden+Kennedy Media Supervisor Emily Leonard, Wieden+Kennedy Media Planner Destinee Scott, Wieden+Kennedy Associate Media Director Alex Barwick, Wieden+Kennedy US Broadcast Buying Director Seth Zarkin, Wieden+Kennedy Media Planner Christopher Grant, Razorfish Account Director Charlotte Cashill, Razorfish Planning Director Paulo Ribeiro, Wieden+Kennedy Group Media Director Daniel Sheniak, Wieden+Kennedy Creative Director Danielle Flagg, Wieden+Kennedy Art Director James Moslander, Wieden+Kennedy Entered By WIEDEN+KENNEDY Portland A09/046 ARGENTINA BEST USE OF SPECIAL EVENTS AND STUNT/LIVE ADVERTISING Title TELETRANSPORTER Advertiser INBEV Product/Service ANDES BEER Entrant Company, City DEL CAMPO/NAZCA SAATCHI & SAATCHI Buenos Aires Advertising Agency, City DEL CAMPO/NAZCA SAATCHI & SAATCHI Buenos Aires Executive Creative Director Maxi Itzkoff, Del Campo Nazca Saatchi & SaatchiMariano Serkin, Del Campo Nazca Saatchi & Saatchi Creative Director Javier Campopiano, Del Campo Nazca Saatchi & Saatchi

WEDNESDAY, JUNE 23, 2010

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MEDIA WINNERS

Copywriter Art Directors

Agency Producers

Production Company Editing Company Music Company Director Photographer Executive Account Director Executive Producer Booth Designers Entered By

A10/067 BEST USE OF ONLINE ADVERTISING Title Advertiser Product/Service Entrant Company, City Advertising Agency, City Media Agency, City Chief Creative Officer Creative Director & Project Manager Chief Executive Officer Art Director Copywriters Head of Research & Development General Manager Account Executives Traffic Manager TV Production Film Director Producer Director of Photography Founding President General Secretary PR Manager PR Managers Entered By

Patricio Del Sante, Del Campo Nazca Saatchi & Saatchi Carlos Muller/Bruno Tortolano/ Juan Pedro Porcaro, Del Campo Nazca Saatchi & Saatchi Adrian Aspani /Camilo Rojas/ Patricio Martinez, Del Campo Nazca Saatchi & Saatchi Primo Cinecolor Supercharango Primo Leandro Fillol Maria Lorena Pascual, Del Campo Nazca Saatchi & Saatchi Alejandro Dantona, Ad Production DEL CAMPO/NAZCA SAATCHI & SAATCHI Buenos Aires

Senior Producer (Series & Event) Associate Producer Group Account Director/ Management Supervisor/ Account Executive

WEDNESDAY, JUNE 23, 2010

Group Planning Director/ Senior Planner/Planner Director of Digital Strategy/ Digital Art Director/ Digital Account Executive Communications Director TBWA Worldwide Managing Director Director Line Producer Executive Producer TV Show Adaption President/Partner/ Account Supervisor

FRANCE BEING HOMELESS SAMUSOCIAL HOMELESSNESS CHARITY PUBLICIS CONSEIL Paris PUBLICIS CONSEIL Paris/ PUBLICIS NET Paris ZENITH OPTIMEDIA Levallois-Perret Olivier Altmann, Publicis Conseil Veronique Sels, Publicis Conseil Pascal Nessim/Sebastien Vacherot, Publicis Net Quentin Schweitzer, Publicis Conseil Daniel Chandler/Veronique Sels, Publicis Conseil Laurent Berthelot, Publicis Net Jean-Patrick Chiquiar, Publicis Conseil Emmanuelle Henry/ Deborah Guarachi, Publicis Conseil Caroline Cristofoli, Publicis Conseil Tim Rosenberg/Pierre Marcus, WAM 4 homeless people Jeremie Morichon, Marcassin Sebastien Dubreucq, Marcassin Xavier Emmanuelli, Samusocial de Paris Stefania Parigi, Samusocial de Paris Valerie Coton, Samusocial de Paris Cecile Ruf/Violaine Cadinot, Publicis Conseil PUBLICIS CONSEIL Paris

A12/033 USA BEST USE OF OTHER DIGITAL MEDIA, INCLUDING MOBILE DEVICES Title REAL RACING GTI Advertiser VOLKSWAGEN Product/Service 2010 GTI Entrant Company, City AKQA Washington Advertising Agency, City AKQA Washington Director of Client Services John Deschner, AKQA Director of Mobile Strategy Johnathan Hum, AKQA Account Supervisor Laura Breines, AKQA Senior Account Executive Sarah Cheffy, AKQA Account Coordinator Erin Chandler, AKQA Executive Creative Director Brendan DiBona, AKQA Associate Creative Director Ginny Golden, AKQA Art Director Jefferson Liu, AKQAJohn Whitlock, AKQA Senior Designer Eric Lohman, AKQA Copywriter Jon Lee, AKQA Technical Director Douglas Smith, AKQA Flash Developer Jon Reiling, AKQA Game Developer Firemint Mobile Technology Distributive Networks Animation Plastic Wax Music & Sound Design Heavy Melody Entered By AKQA Washington A14/087 BEST USE OF BRANDED CONTENT Title Advertiser Product/Service Entrant Company, City Advertising Agency, City Media Agency, City Global Director of Media Arts Chief Creative Officer Group Creative Director Associate Creative Director/ Writer/Creator

missionG.com Network

Senior Vice President & Senior Partner/Vice President Vice President/ Senior Account Executive Group Account Director/Group Account Director of Strategy Entered By C05/023 FINANCIAL PRODUCTS & SERVICES Title Advertiser Product/Service Entrant Company, City Advertising Agency, City Media Agency, City Creative Director Art Director Copywriter Art Director Director Photographer Entered By C11/008 BUSINESS PRODUCTS & SERVICES Title Advertiser Product/Service Entrant Company, City Advertising Agency, City Media Agency, City Executive Creative Director Copywriter Art Director Account Manager Account Supervisor Art Buyer/Producer Entered By

Donna Lamar/Javier Castillo/ Paul Nguyen, TBWA\Chiat\Day Scott MacMaster/Martin Ramos/ Daniel Teng, TBWA\Chiat\Day

Jeremiah Knight/Andrew Corpman/ Paul Kinsella, TBWA\Chiat\Day Jeremy Miller, TBWA\Chiat\Day Kris Belman/V. Scott Balcerek, Caviar Johanna Woollcott, Caviar Michael Sagol/Rosanne Korenberg, Caviar Read Jackson/Laura Mickelson, Fox Sports Net

Jim Motzer/Adam Tanielian, Fleishman-Hillard Bonnie Block/Julie Mason, Fleishman-Hillard Bob Porcaro/Susanna Ernest, OMD TBWA\CHIAT\DAY LA

Production Company Entered By A01/057 BEST USE OF TELEVISION Title Advertiser Product/Service Entrant Company, City

Media Agency, City Vice President/Creative Director Creative Director Copywriter Art Director Producer Vice President/Agency Producer

BELGIUM

Account Supervisor

MISS PENNY ING FREE CURRENT ACCOUNT EURO RSCG BRUSSELS EURO RSCG BRUSSELS CARAT Brussels Dominique van Doormaal, Euro RSCG Brussels Denis Dubrulle, Euro RSCG Brussels Thomas Danthine, Euro RSCG Brussels Olivier Roland, Euro RSCG Brussels Antoinette Ribas, Freelance Peggy Steenvoorden, Latcho Drom Frieke Janssens JIM TVProximity Team EURO RSCG BRUSSELS

Account

C13/020 AUSTRALIA CHARITIES, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES Title PEDIGREE ADOPTION DRIVE Advertiser MARS Product/Service DOG RESCUE PROGRAMME Entrant Company, City STARCOM MELBOURNE Media Agency, City STARCOM MELBOURNE Client Business Manager Laura Bartal, Starcom Business Strategist Anna Camuglia, Starcom Digital Manager Kerrie Leary, Starcom Investor Yuki Ikeda, Starcom Activation Manager Steve Taylor, Starcom General Manager Michael Leeds, Starcom Strategy Director David Trovell, Starcom Entered By STARCOM MELBOURNE

Bronze Awards

REPLAY GATORADE ENERGY DRINK TBWA\CHIAT\DAY LA TBWA\CHIAT\DAY LA /OMD Chicago OMD Los Angeles Lee Clow, TBWA\Chiat\Day Rob Schwartz, TBWA\Chiat\Day Jimmy Smith, TBWA\Chiat\Day

A01/032 BEST USE OF TELEVISION Title Advertiser Product/Service Entrant Company, City Advertising Agency, City Media Agency, City Chief Creative Officer Executive Creative Director Creative Director/Copywriter Art Director Account Supervisor Graphic Design Managing Directors Producer Director Sound Design

Brynn Bardacke/Amy Farias/ Adam Bersin, TBWA\Chiat\Day

Online Special Effects Sound

Advertising Agency, City David Brenner/Rashid Ghazi/ Paul Harvey, Paragon Marketing Group

USA

Brent Anderson, TBWA\Chiat\Day Steve Howard, TBWA\Chiat\Day Brian O’ Rourke, TBWA\Chiat\Day Tim Newfang, TBWA\Chiat\Day

Offline

GERMANY WORLD’S STICKIEST AD UHU POWER GLUE MEDIAPLUS Munich SERVICEPLAN Munich MEDIAPLUS Munich Alexander Schill Matthias Harbeck Oliver Palmer Therese Stüssel Patrick Stehle Heiko Strubel Jochen Lenhard/Andreas Bahr Aisha Blackwell Helmut Huber Filippo «Naughty» Moscatello

Entered By

A02/016 BEST USE OF CINEMA Title Advertiser Product/Service Entrant Company, City Advertising Agency, City Chief Creative Officer/ Creative Director Creative Director Art Director Copywriter Agency Producer Account Management Advertiser’s Supervisor Camera Editor Production Company Post Production Special Effects Sound Design Entered By A02/022 BEST USE OF CINEMA Title Advertiser Product/Service Entrant Company, City Advertising Agency, City Executive Creative Director Creative Directors

Art Directors Copywriters Idea/Concept Account Supervisors Agency Producer Producer Composition Sound Engineer/Sound Designer Producers Grading Foley Artist Foley Recordist Voice Actors Software Development Account Manager Distribution/Account Manager Development Entered By

Daniel Holl/Martin Bierbaum, Neverest Alexandra Heidel, Südlich-t Alexandra Heidel, Südlich-t Stefan Wangorsch , Neue Westpark Studios Neverest MEDIAPLUS Munich ISRAEL THE BUBBLE PROJECT BEKOL CHARITY FOR THE DEAF & HARD OF HEARING BAUMANN BER RIVNAY SAATCHI & SAATCHI Ramat Gan BAUMANN BER RIVNAY SAATCHI & SAATCHI Ramat Gan ZENITH MEDIA Ramat Gan Yoram Levi, Baumann Ber Rivnay Saatchi & Saatchi Nadav Pressman/Ban Sever, Baumann Ber Rivnay Saatchi & Saatchi Tomer Gidron, Baumann Ber Rivnay Saatchi & Saatchi Eran Nir, Baumann Ber Rivnay Saatchi & Saatchi Uri Dagan, Baumann Ber Rivnay Saatchi & Saatchi Dorit Gvili, Baumann Ber Rivnay Saatchi & Saatchi Maya Salomon, Baumann Ber Rivnay Saatchi & Saatchi Inbal Rov, Baumann Ber Rivnay Saatchi & Saatchi BAUMANN BER RIVNAY SAATCHI & SAATCHI Ramat Gan GERMANY CINEMA REAR VIEW MIRROR EUROPCAR GERMANY MINIBUS SERVICES OGILVY FRANKFURT OGILVY FRANKFURT Dr. Stephan Vogel, Ogilvy Frankfurt Pit Kho, Ogilvy Frankfurt Daniel Schweinzer, Ogilvy Frankfurt Lukas Liske, Ogilvy Frankfurt Norman Strohmaier, Ogilvy Frankfurt Leonie Pötter, Ogilvy Frankfurt Dr. Bernd Schmaul, Europcar Francesco Elsing, satis&fy Simon Meyer, satis&fy satis&fy Jessica Wege, Acht Frankfurt Visual Catering Frankfurt Christian Schneider Satyr, Pearls Music OGILVY FRANKFURT GERMANY LAST CALL NBC UNIVERSAL GLOBAL NETWORKS DEUTSCHLAND 13TH STREET TV CHANNEL JUNG von MATT Hamburg JUNG von MATT Hamburg Mathias Stiller/Wolfgang Schneider, Jung von Matt Andreas Henke/Peter Gocht/ Christian Krollandreas Henke/ Peter Gocht/Christian Kro, Jung von Matt Daniel Leverenz/Marius Bell, Jung von Matt Andreas Henke/Peter Gocht, Jung von Matt Andreas Henke, Jung von Matt Franzis Heusel/Helen Seiffe/ Ruben Donath, Jung von Matt Julia Cramer, Jung von Matt Glenn Bernstein/Katharina Strauß/ Stephan Pauly, Film Deluxe Berlin Dennis Beckmann/Elvis Ellington, NHB Studios Berlin Julia Holzapfel, NHB Studios Berlin Simone Legner/Tim Tibor, NHB Studios Berlin Mike Friedmann, NHB Studios Berlin Takis Christos Sariannidis, NHB Studios Berlin Michael Tibes, NHB Studios Berlin Sarah Riedel/Udo Knierim, NHB Studios Berlin Alexandra Ion, Powerflasher Constanze Leinweber, Powerflasher Juergen Day/Florian Hilga, Telenet Andreas Fritz/Martin Prangenberg, TelenetDetlev Artel, aixvox JUNG von MATT Hamburg

D4 16-20 Media Winners:25•01 front 22/06/10 21:16 Page19

MEDIA WINNERS A03/024 BEST USE OF RADIO Title Advertiser Product/Service Entrant Company, City Advertising Agency, City Chief Creative Officer

Executive Creative Director Creative Director Copywriter

Art Director

Executive Client Director Account Supervisor

Account Managers

Executive Interactive Director Interactive Copywriter

Interactive Account Supervisor

Programmer

Interactive Studio Manager

Interactive Media Planning

Office Producers

Musical Production/Writing Singer Video Clip Photographer Motion Graphics PR Company Entered By

A04/033 BEST USE OF MAGAZINES Title Advertiser Product/Service Entrant Company, City Advertising Agency, City Chief Creative Officer Creative Director Art Director Photographer Account Supervisor Account Manager

Illustrator Entered By A06/022 BEST USE OF OUTDOOR Title Advertiser Product/Service Entrant Company, City Media Agency, City Executive Creative Director Copywriter Art Director Account Supervisor Account Manager Studio Producer Head of TV & Content Brand Activation Manager Entered By

ISRAEL SDIA PROJECT AIDS TASK FORCE AIDS AWARENESS SHALMOR AVNON AMICHAY/ Y&R INTERACTIVE TEL AVIV SHALMOR AVNON AMICHAY/ Y&R INTERACTIVE TEL AVIV Gideon Amichay, Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv Tzur Golan, Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv Amit Gal, Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv Geva Kochba, Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv Shirley Bahar, Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv Adam Avnon, Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv Shiran Chen Barazani, Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv Galia Ashri/Esti Smilg, Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv Guy Poreh, Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv Nadav Raviv, Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv Dana Cogan, Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv Alex Vasilenko, Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv Lena Feldman, Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv Racheli Ben-Avi, Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv Sigal Nugasy/Shira Robas/ Marina Akilov/Daniel Kedem, Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv Ran Shem Tov/Shiri Hadar, IZABO Roni Alter Eitan Nadel, Lior Sadeh (LivyatanVisual)/ Elad Magdasy, Moran Paz/Ayelet Segev/ Chen Yanovitz, Moran Paz PR SHALMOR AVNON AMICHAY/ Y&R INTERACTIVE TEL AVIV INDIA TIDE MAGTTRACTION PROCTER & GAMBLE TIDE DIRT MAGNETS LEO BURNETT INDIA Mumbai LEO BURNETT INDIA Mumbai KV Sridhar, Leo Burnett India Amod Dani, Leo Burnett India Sadanand Narvekar, Leo Burnett India Avdhut Hembade, Leo Burnett India Gaurav Lalwani, Leo Burnett India Sharan Sabhachandani, Leo Burnett IndiaPooja Motwani, Leo Burnett India Bhushan Patil, Leo Burnett India LEO BURNETT INDIA Mumbai NEW ZEALAND KIT KAT CHAIRS NESTLÉ CHOCOLATE BAR JWT NEW ZEALAND Auckland JWT NEW ZEALAND Auckland Peter Ogden, JWT New Zealand Angus Hennah, JWT Mike Ramsay, JWT New Zealand Jordan Young, JWT New Zealand Simon Fitch, JWT New Zealand Louisa Redshaw, JWT New Zealand Darryn Warhaft, JWT New Zealand Megan Robertson, JWT New Zealand Karl Moody, Bootleg Sandra Lee, Nestlé NZ JWT NEW ZEALAND Auckland

A06/035 BEST USE OF OUTDOOR Title Advertiser Product/Service Entrant Company, City Advertising Agency, City Media Agency, City Creative Director Art Director Copywriter Account Director Account Manager Retouching Photographer Entered By

AUSTRIA

Communication Strategy Director

TIED UP THIS HUMAN WORLD HUMAN RIGHTS FILM FESTIVAL WIEN NORD Vienna WIEN NORD Vienna MEDIA 1 Vienna Eduard Boehler, Wien NordEdmund Hochleitner, Wien Nord Andreas Lierzer, Wien Nord Daniela Schabernak, Wien Nord Sandra Pirker, Wien NordMatthias Piskernik, Wien Nord Markus Mazuran, Wien Nord Arnold Preisl, Wien Nord Daniela Hinteregger, Wien Nord Gregor Ecker, Freelance WIEN NORD Vienna

Director/Digital Investment Supervisor/Digital Investment Vice President/ Management Supervisor Creative Director/Partner Executive Producer Interactive Producer

A07/002 GERMANY BEST USE OF AMBIENT MEDIA: SMALL SCALE Title TROJAN BOTTLES Advertiser FRANKFURTER TAFEL Product/Service FOOD BANK Entrant Company, City LEO BURNETT Frankfurt Advertising Agency, City LEO BURNETT Frankfurt Creative Director Hans-Juergen Kaemmerer, Leo Burnett Senior Copywriter Florian Kroeber, Leo Burnett Senior Art Director Claudia Boeckler, Leo Burnett Head Of PR Katrin Kester, Leo Burnett Chief Creative Officer Andreas Pauli, Leo Burnett Producer Gabi Sanchez-Palacio, Leo Burnett President Dieter Freitag, Frankfurter Tafel Executive Vice President Edith Kleber, Frankfurter Tafel Entered By LEO BURNETT Frankfurt A07/078 GERMANY BEST USE OF AMBIENT MEDIA: SMALL SCALE Title FRESH STONE-AGE MEAT Advertiser BOSCH INTERNATIONAL Product/Service REFRIGERATORS Entrant Company, City DDB GERMANY BERLIN Advertising Agency, City DDB GERMANY BERLIN Chief Creative Officer Amir Kassaei, DDB Germany, Berlin Executive Creative Director Stefan Schulte, DDB Germany, Berlin Creative Direction Birgit van den Valentyn, DDB Germany, BerlinTim Stuebane, DDB Germany, Berlin Art Direction René Gebhardt, DDB Germany, Berlin Björn Kernspeckt, DDB Germany, BerlinGen Sadakane, DDB Germany, BerlinWulf Rechtacek, DDB Germany, Berlin Art Buying Kerstin Kraus, DDB Germany, Berlin Account Director Gesa Birkmann, DDB Germany, Berlin Graphics Anke Vera Zink, DDB Germany, Berlin Sebastian Kamp, DDB Germany, Berlin Model Making Angelika Mende, Entered By DDB GERMANY BERLIN A07/109 BRAZIL BEST USE OF AMBIENT MEDIA: SMALL SCALE Title WRISTBANDS Advertiser SWATCH DO BRASIL CLAC IMPORTAÇÃO Product/Service COLOUR CODES WATCHES Entrant Company, City PUBLICIS BRASIL São Paulo Advertising Agency, City PUBLICIS BRASIL São Paulo Creative Director Hugo Rodrigues, Publicis Brasil Kevin Zung, Publicis Brasil Copywriter Gustavo Alves, Publicis Brasil Art Director Rodrigo Panucci, Publicis Brasil Account Executive Fernando Silva, Publicis Brasil Production Flávio Zamboni, Publicis Brasil Marcelo Teixeira, Publicis Brasil Entered By PUBLICIS BRASIL São Paulo

Executive Vice President/Partner Account Director Entered By

A11/081 BEST USE OF SOCIAL MEDIA MARKETING Title Advertiser Product/Service Entrant Company, City Advertising Agency, City Media Agency, City Account Director Media Manager Associate Director Senior Planner TV Buyer Direct Response Account Director Planner Entered By

A13/034 BEST USE OF SPONSORSHIP Title Advertiser Product/Service Entrant Company, City Advertising Agency, City Media Agency, City Global Executive Creative Director Global Director, Creative Content Co-Executive Director, Content Production

Executive Creative Director

Creative Director

Advertising Agency, City Media Agency, City Senior Communicaiton Strategist Brand Strategist Executive Creative Director/ Associate Partner

Associate Creative Director Brand Strategy Director

USA Managing Partner CONCERT IN A BAG DORITOS DORITOS LATE NIGHT GOODBY SILVERSTEIN & PARTNERS San Francisco GOODBY SILVERSTEIN & PARTNERS San Francisco OMD New York Amanda Sklad, Goodby, Silverstein & Partners McKay Brown, Goodby, Silverstein & Partners Rick Condos, Goodby, Silverstein & Partners Hunter Hindman, Goodby, Silverstein & Partners Marc Sobier, Goodby, Silverstein & Partners Ted Florea, Goodby, Silverstein & Partners

Christine Chen, Goodby, Silverstein & Partners Meryl Hasch, OMD New York Natasha Merez, OMD New York Alisa Feinstein, Ketchum Nick Mitrousis, Proto Matt Lundberg, Mekanism Margaret Brett-Kearns, Goodby, Silverstein & Partners Adam Smith, United Entertainment Group Nancy Reyes, Goodby, Silverstein & Partners GOODBY SILVERSTEIN & PARTNERS San Francisco UNITED KINGDOM SINGALONG T-MOBILE TELECOMMUNICATIONS PROVIDER MEDIACOM London SAATCHI & SAATCHI London MEDIACOM London Anna Berry, MediaCom Stephen Ward, MediaCom Matt Bamford Bowes, MediaCom Lucinda Hammond, MediaCom Andy Monks, MediaCom Suzanne Barber, MediaCom Sally Beersworth, Saatchi & Saatchi Gareth Ellis, Saatchi & Saatchi MEDIACOM London

A12/075 GUATEMALA BEST USE OF OTHER DIGITAL MEDIA, INCLUDING MOBILE DEVICES Title RINGTOWNS Advertiser CLARO Product/Service TELECOMMUNICATIONS PROVIDER Entrant Company, City OGILVY GUATEMALA Advertising Agency, City OGILVY GUATEMALA Chief Creative Officer Ramiro Eduardo,Ogilvy Guatemala Executive Creative Director Miguel Mayen,Ogilvy Guatemala Creative Director Herberth Monterroso, Ogilvy GuatemalaJorge Perez, Ogilvy Guatemala Planner Maria Andrea Salvado, Ogilvy Guatemala Art Director Francisco Coutino, Ogilvy Guatemala Entered By OGILVY GUATEMALA

Account Director A10/029 BEST USE OF ONLINE ADVERTISING Title Advertiser Product/Service Entrant Company, City

Art Director Copywriter Producers Assistant Producer Production Company Music Supervisor Post Production Editors Post Supervisor Colourist Mixer Entered By

USA Y’ALL VS US CELLULAR SOUTH TELECOMMUNICATIONS PROVIDER Y&R New York Y&R New York MAXUS NEW YORK Tony Granger, Young & Rubicam New York Kerry Keenan, Young & Rubicam New York Nathy Aviram, Young & Rubicam New York Lora Schulson, Young & Rubicam New York Scott Vitrone, Young & Rubicam New York Ian Reichenthal, Young & Rubicam New York Richard Butt, Young & Rubicam New York David Haughey, Young & Rubicam New York John Morris, Young & Rubicam New York David Canning, Young & Rubicam New York Cooper Smith, Young & Rubicam New York Jo Kelly/Kim Cross, Young & Rubicam New York Gary Granger, Young & Rubicam New York Moxie Pictures, Moxie Pictures Eric David Johnson, Young & Rubicam New York Level 2, Young & Rubicam New York Dave Herman/Ilya Magazanin, Young & Rubicam New York Betsy Beale, Young & Rubicam New York Tim Masick, Company 3 Philip Loeb, Sound Lounge Y&R New York

WEDNESDAY, JUNE 23, 2010

D4 16-20 Media Winners:25•01 front 22/06/10 21:16 Page20

MEDIA WINNERS

A16/048 BEST LOCALISATION CAMPAIGN Title Advertiser Product/Service Entrant Company, City Advertising Agency, City Creative Vice President General Creative Director

Creative Director Account Director

Copywriter Art Director

Entered By B01/032 BEST USE OF INTEGRATED MEDIA Title Advertiser Product/Service Entrant Company, City Advertising Agency, City Chief Creative Officer Art Director/Copywriter Director of Digital Development Director of Innovation Integrated Producer Creative Technician Media Planner Media Supervisor Chief Communications Officer Director of Digital Strategy Production Company Motion Graphics Entered By B01/136 BEST USE OF INTEGRATED MEDIA Title Advertiser Product/Service Entrant Company, City Advertising Agency, City Media Agency, City Executive Creative Director Art Director/Copywriter

Group Account Director Account Director Agency Producer Account Executive Planner Head Designer/Typographer

Designer TVONE News & Sport Marketing Manager General Manager of Marketing Pyrotechnics Photographer Plane Coordinator Plane Banner Entered By C01/078 FAST MOVING CONSUMER GOODS Title Advertiser Product/Service Entrant Company, City Advertising Agency, City Media Agency, City Managing Director Media Investment Director Chief Executive Officer Andean Region Account Director Account Supervisor Account Media Planner Brand Leader Brand Manager Petcare Chile Entered By

WEDNESDAY, JUNE 23, 2010

COLOMBIA BABY PACIFIERS MILITARY FORCES OF COLOMBIA ANTI-GUERRILLA CAMPAIGN DDB COLOMBIA Bogotá DDB COLOMBIA Bogotá Maria Teresa Fernandez, DDB Colombia Juan Pablo Navas, DDB Colombia Mauricio Rocha, DDB Colombia Juan Carlos Palma, DDB Colombia Juan Carlos Espitia, DDB Colombia Luis Fernando Castilla, DDB ColombiaCarolina Uribe, DDB Colombia Jorge Jácome, DDB Colombia Ricardo Uribe, DDB Colombia Juan Gabriel López, DDB Colombia José Davis Mendoza, DDB Colombia Fabian Fernandez, DDB Colombia Gabriel Escobar, DDB Colombia DDB COLOMBIA Bogotá USA FOLLOW THE WHITE RABBIT SYFY CHANNEL ALICE TV SHOW FALLON Minneapolis FALLON Minneapolis Darren Spiller, Fallon Marques Gartrell, Fallon Aaron Seymour-Anderson, Fallon Rocky Novak, Fallon Marty Wetherall, Fallon Matthew Polski, Fallon Kla Haeck, Fallon Brian Olsen, Fallon Andrea Brazelton, Fallon Amber Benson, Fallon John King, Fallon Aki Spicer, Fallon Klip CollectiveTarget Marketing Matt Craig, Fallon FALLON Minneapolis NEW ZEALAND

C01/099 FAST MOVING CONSUMER GOODS Title Advertiser Product/Service Entrant Company, City Advertising Agency, City Chief Creative Officer

Executive Creative Director Creative Director

Copywriter Art Director

Executive Client Director

Account Supervisor Account Manager

Entered By

C02/020 CARS & AUTOMOTIVE SERVICES Title Advertiser Product/Service Entrant Company, City Media Agency, City Marketing Director Creative Director Account Director Account Executive Planning Director Entered By C03/001 CLOTHING, FOOTWEAR & ACCESSORIES Title Advertiser Product/Service Entrant Company, City

REAL STORIES TVNZ THE PACIFIC TV SERIES COLENSO BBDO Auckland COLENSO BBDO Auckland STARCOM NEW ZEALAND Auckland Nick Worthington, Colenso BBDO Rebecca Johnson-Pond, Colenso BBDO Kimberley Ragan, Colenso BBDO Lou Kuegler, Colenso BBDO Celeste Pulman, Colenso BBDO Gabrielle Buckle, Colenso BBDO Hannah Watson, Colenso BBDO Sarah Devonport, Colenso BBDO James Hurman, Colenso BBDO Lachlan Palmer-Hubbard, Colenso BBDO Rob Linkhorn, Colenso BBDO Renee Lam, Colenso BBDO Phila Lagaluga, Colenso BBDO

Advertising Agency, City Media Agency, City Head of Ideas Head of Communications Planning Account Director Newcast Project Manager Digital Planning Director Digital Planner Account Manager

Tim Aitken, TVNZ Charlotte Findlay, TVNZ Martin Van Tiel, Stephen Langdon, Reload Agency Peter Houghton, NZ warbirds Sam Champion, COLENSO BBDO Auckland

Entered By

CHILE PEDIGREE ADOPTION DRIVE MARS DOG RESCUE PROGRAMME MPG CHILE Santiago TBWA\FREDERICK Santiago MPG CHILE Santiago Gonzalo Prieto, MPG José Luis Jofré, Havas Media Esteban Calvo, Havas Media Jezér Alarcón, MPG Liliana Calquin, MPG Patricia Aguirre, MPG Gabriel Jefferies, TBWA\Frederick Raúl Lebrija, Mars MPG CHILE Santiago

Chief Marketing Officer Head of Global Marketing Head of Digital Media Manager Digital Manager Production Manager Head of PR Creative Chairman Creative Director Creatives Account Director Account Manager

C05/006 FINANCIAL PRODUCTS & SERVICES Title Advertiser Product/Service Entrant Company, City Media Agency, City Communications Planning Director Client Planning Director Strategic Partnership Manager Client Planning Manager Branded Content Director Entered By

C06/034 COMMERCIAL PUBLIC SERVICES Title Advertiser Product/Service Entrant Company, City Advertising Agency, City Media Agency, City Executive Creative Director

ISRAEL BUS TICKET ELMEX TOOTHPASTE SHALMOR AVNON AMICHAY/ Y&R INTERACTIVE TEL AVIV SHALMOR AVNON AMICHAY/ Y&R INTERACTIVE TEL AVIV Gideon Amichay, Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv Tzur Golan, Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv Yaneev Avital, Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv Oz Frenkel, Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv Nathan Freifeld, Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv Adam Polachek, Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv Tal Cohen, Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv Revital Levy, Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv SHALMOR AVNON AMICHAY/ Y&R INTERACTIVE TEL AVIV SPAIN GAS PUMP VOICES TOYOTA PRIUS OPTIMEDIA Madrid OPTIMEDIA Madrid Carlos Casado, Optimedia Javier Roldan, Optimedia Antonio Bermudez de Castro, Optimedia Claudia Ramos, Optimedia Macarena Melia, Optimedia OPTIMEDIA Madrid UNITED KINGDOM HARDCHORUS PUMA PUMA ZENITHOPTIMEDIA INTERNATIONAL London DROGA5 New York ZENITHOPTIMEDIA London Andrew Clarke, ZenithOptimedia Michael Iskas, ZenithOptimedia Frances McCallum, ZenithOptimedia Anna Yorke, ZenithOptimedia Stephen Neville, ZenithOptimedia Alex Weetch, ZenithOptimedia Grashyna Jan Jurkiewicz, ZenithOptimedia Tony Bertone, Puma Paul Gautier, Puma Adam Petrick, Puma Jessica Bridges, Puma Ingrid Wong, Puma Rachanee Charoenying, Puma Sara Gottman, Puma David Droga, Droga5 Ted Royer, Droga5 Petter Hernmarck/ Erik Hogfeldt, Droga5 Susie Nam, Droga5 Laura S. Bunning, Droga5 Sarah Frances Hartley, Droga5 ZENITHOPTIMEDIA INTERNATIONAL London UNITED KINGDOM LOAD & GO TELEFîNICA O2 UK O2 MONEY ZENITHOPTIMEDIA INTERNATIONAL London ZENITHOPTIMEDIA INTERNATIONAL London Hamid Habib, ZenithOptimedia Hannah Lury, ZenithOptimedia Danusia Michalik, ZenithOptimedia Kay Tasker, ZenithOptimedia Neil Walker, ZenithOptimedia ZENITHOPTIMEDIA INTERNATIONAL London UNITED KINGDOM JOSH’S BAND T-MOBILE TELECOMMUNICATIONS PROVIDER SAATCHI & SAATCHI London SAATCHI & SAATCHI London MEDIACOM London Paul Silburn, Saatchi & Saatchi

Copywriter Art Director Agency Producer Executive Producer Production Manager Directors Production Company Producer Directors of Photography Editors Digital Producer Account Director Account Manager Digital Assistant Planner Business Leader Post Production Sound Design Entered By

Kate Stanners, Saatchi & Saatchi Stephen Howell, Saatchi & Saatchi Rick Dodds, Saatchi & Saatchi Jennifer Kennedy, Saatchi & Saatchi Ed Sayers, Saatchi & Saatchi Emma Wolanski, Saatchi & Saatchi Fred & Nick, Pulse Films Dan Bowen, Pulse Films Ben Magahy/Jonas Mortensen/ Calum Thomson/Tom Jeffs, Pulse Films Alice Oakhill, Sarah Galea, Saatchi & Saatchi Laura Mills, Saatchi & Saatchi Matthew Guy, Saatchi & Saatchi Gareth Ellis, Saatchi & Saatchi Sally Beerworth, Saatchi & Saatchi Rushes 750mph SAATCHI & SAATCHI London

C08/026 BRAZIL RETAIL AND E-COMMERCE, INCLUDING RESTAURANTS Title WHOPPER FACE Advertiser BURGER KING Product/Service WHOPPER BURGER Entrant Company, City OGILVY BRASIL São Paulo Advertising Agency, City OGILVY BRASIL São Paulo Chief Creative Director Anselmo Ramos, Ogilvy Brasil Executive Creative Director Michel Lent, Ogilvy Brasil Creative Director Angela Bassichetti, Ogilvy Brasil Copywriter Eduardo Marques, Ogilvy Brasil Art Director Douglas Kozonoe, Ogilvy Brasil Head of Art Denis Kakazu, Ogilvy Brasil Motion Design Rubens Angelo, Ogilvy Brasil Film Director Giuliano Saade, Ogilvy Brasil Film Production Bossa Nova Films Sound Production Bamba Music Voice Over Zachary Lee, Art Director Lucas Zaiden, Ogilvy Brasil Entered By OGILVY BRASIL São Paulo C12/011 CORPORATE INFORMATION Title Advertiser Product/Service Entrant Company, City Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Typographer Account Manager Entered By

SWITZERLAND SUPREME SECURITY SUPREME SECURITY SECURITY SERVICES ADVICO Y&R Zürich ADVICO Y&R Zürich Markus Gut, Advico Y&R Philipp Skrabal, Advico Y&R Lars Blöchlinger Andi Portmann, Advico Y&R Isabelle Hauser, Advico Y&R Björn Blöchlinger Annik Weber, Advico Y&R Daniela Britt, Advico Y&R ADVICO Y&R Zürich

C13/039 USA CHARITIES, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES Title LOVE PROJECT Advertiser STARBUCKS & (RED)™ Product/Service AIDS FUNDRAISING Entrant Company, City BBDO NEW YORK Advertising Agency, City BBDO NEW YORK Media Agency, City PHD New York Chief Creative Officer David Lubars, BBDO New York Group Creative Directors David Carter/Linda Honan, BBDO New York Interactive Creative Director Arturo Aranda, BBDO New York Art Director Alex Shulhafer, BBDO New York Copywriter Kara Goodrich, BBDO New York Interactive Copywriter Kim Mok, BBDO New York Designers Rob Seale/Steven Lao, BBDO New York Director of Integrated Production Brian DiLorenzo, BBDO New York Director of Music/Radio Production Rani Vaz, BBDO New York Head of Interactive Production Andy Bhatt, BBDO New York Executive Interactive Producer Sumeera Rasul, BBDO New York Agency Producer Jesse Brihn, BBDO New York Content Producer Nicholas Gaul, BBDO New York Print Producer Kim Witczak, BBDO New York Production Company Gorgeous Enterprises Director Chris Palmer, Gorgeous Enterprises Digital Production Company Tool of North America Interactive Director Aaron Koblin, Tool of North America Music Producer Graeme Revell, Search Party Music Editor Paul Watts, The Quarry Entered By BBDO NEW YORK C13/044 BRAZIL CHARITIES, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES Title EXCLUSIVE BEACH Advertiser AKATU INSTITUTE Product/Service CONSCIENTIOUS CONSUMPTION AWARENESS Entrant Company, City LEW’LARA\TBWA São Paulo Advertising Agency, City LEW’LARA\TBWA São Paulo Chief Creative Officer Jaques Lewkowicz, Lew’Lara\TBWA Creative Vice President André Laurentino, Lew’Lara\TBWA Creative Director Felipe Luchi, Lew’Lara\TBWA Victor Sant’Anna, Lew’Lara\TBWA Art Director Pedro Rosa, Lew’Lara\TBWA Writer Roberto Kilciauskas, Lew’Lara\TBWA Entered By LEW’LARA\TBWA São Paulo

21_AD:Lions 22/06/10 18:42 Page21

D4-22-PR-Grandprix:Lions 22/06/10 21:22 Page22

WINNERS OUTDOOR

WINNER ANDES TELETRANSPORTER INBEV DEL CAMPO/ NAZCA SAATCHI & SAATCHI BUENOS AIRES

WINNER SMART DIESEL ANOMALY NEW YORK

WEDNESDAY, JUNE 23, 2010

D4 23-37 Outdoor Winners:25•01 front 22/06/10 21:28 Page23

OUTDOOR WINNERS Grand Prix

Creative Director

A12/001 USA CLOTHING, FOOTWEAR & ACCESSORIES CAMPAIGN Title SMART MAY HAVE THE BRAINS Advertiser DIESEL Product APPAREL AND ACCESSORIES Advertising Agency, City ANOMALY New York Chief Creative Officer Anomaly Entered By ANOMALY New York

opywriter Art Director Photographer Account Supervisor Advertiser’s Supervisor Entered By

A12/002 USA CLOTHING, FOOTWEAR & ACCESSORIES CAMPAIGN Title SMART CRITIQUES Advertiser DIESEL Product APPAREL AND ACCESSORIES Advertising Agency, City ANOMALY New York Chief Creative Officer Anomaly Entered By ANOMALY New York A12/003 USA CLOTHING, FOOTWEAR & ACCESSORIES CAMPAIGN Title SMART HAD ONE GOOD IDEA Advertiser DIESEL Product APPAREL AND ACCESSORIES Advertising Agency, City ANOMALY New York Chief Creative Officer Anomaly Entered By ANOMALY New York C03/069 AMBIENT: SPECIAL BUILD Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Account Supervisor Other Credits Entered By

ARGENTINA ANDES TELETRANSPORTER INBEV CERVEZA ANDES BEER DEL CAMPO/ NAZCA SAATCHI & SAATCHI Buenos Aires Maxi Itzkoff/Mariano Serkin Javier Campopiano Patricio Del Sante Carlos Muller/Bruno Tortolano/ Juan Pedro Porcaro Leandro Fillol Maria Lorena Pascual Booth Designer: Ad Productions/ Case Study Production: Primo DEL CAMPO/ NAZCA SAATCHI & SAATCHI Buenos Aires

Gold Awards A10/023 TOILETRIES CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Illustrator Entered By

UNITED KINGDOM

A10/024 TOILETRIES CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Illustrator Entered By

UNITED KINGDOM

A10/025 TOILETRIES CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Illustrator Entered By

UNITED KINGDOM

A11/033 PHARMACY CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer

SPAIN

KING/FOOL KIMBERLY-CLARK KLEENEX JWT London Russell Ramsey Russell Ramsey/Dominick Lynch-Robinson Christiano Neves Christiano Neves Jonny Thompson Gail Armstrong JWT London

YES/NO KIMBERLY-CLARK KLEENEX JWT London Russell Ramsey Russell Ramsey/Dominick Lynch-Robinson Christiano Neves Christiano Neves Jonny Thompson Gail Armstrong JWT London

GLORY/FAILURE KIMBERLY-CLARK KLEENEX JWT London Russell Ramsey Russell Ramsey/Dominick Lynch-Robinson Christiano Neves Christiano Neves Jonny Thompson Gail Armstrong JWT London

A11/034 PHARMACY CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Photographer Account Supervisor Advertiser’s Supervisor Entered By A11/035 PHARMACY CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Photographer Account Supervisor Advertiser’s Supervisor Entered By A13/011 MISCELLANEOUS CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Copywriter Art Director Photographer Account Supervisor Advertiser’s Supervisor Planner Other Credits Entered By A13/012 MISCELLANEOUS CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Copywriter Art Director Photographer Account Supervisor Advertiser’s Supervisor Planner Other Credits Entered By A13/013 MISCELLANEOUS CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Copywriter Art Director Photographer Account Supervisor Advertiser’s Supervisor

PAIN RECKITT BENCKISER STREPSILS EURO RSCG ESPAÑA Madrid Germán Silva

Planner Other Credits Entered By

Germán Silva/Haitz Mendibil/ Ekhi Mendibil Luis Munné Jacobo Concejo Grupo Rafael Carla Tortosa/Cristina Tardío Christin Lambert EURO RSCG ESPAÑA Madrid SPAIN GIFTS RECKITT BENCKISER STREPSILS EURO RSCG ESPAÑA Madrid Germán Silva Germán Silva/Haitz Mendibil/ Ekhi Mendibil Luis Munné Jacobo Concejo Grupo Rafael Carla Tortosa/Cristina Tardío Christin Lambert EURO RSCG ESPAÑA Madrid SPAIN FEAR RECKITT BENCKISER STREPSILS EURO RSCG ESPAÑA Madrid Germán Silva Germán Silva/Haitz Mendibil/ Ekhi Mendibil Luis Munné Jacobo Concejo Grupo Rafael Carla Tortosa/Cristina Tardío Christin Lambert EURO RSCG ESPAÑA Madrid FRANCE SOFA MARS PETCARE FRANCE FROLIC DOG BISCUITS CLM BBDO Boulogne-Billancourt Gilles Fichteberg/Jean-François Sacco Julien Perrard Lucie Vallotton Clive Stewart Julien Lemoine/Marie Lautier/ Judith Romero/Thomas Laurent Pierre Came/Delphine Carpier/ Maud Roussel Véronique Bernard/Brice Garçon Photographer’s Production: Caroline Symmonds CLM BBDO Boulogne-Billancourt FRANCE LIMO MARS PETCARE FRANCE FROLIC DOG BISCUITS CLM BBDO Boulogne-Billancourt Gilles Fichteberg/Jean-François Sacco Julien Perrard Lucie Vallotton Clive Stewart Julien Lemoine/Marie Lautier/ Judith Romero/Thomas Laurent Pierre Came/Delphine Carpier/ Maud Roussel Véronique Bernard/Brice Garçon Photographer’s Production: Caroline Symmonds CLM BBDO Boulogne-Billancourt FRANCE SWIMMING POOL MARS PETCARE FRANCE FROLIC DOG BISCUITS CLM BBDO Boulogne-Billancourt Gilles Fichteberg/Jean-François Sacco Julien Perrard Lucie Vallotton Clive Stewart Julien Lemoine/Marie Lautier/ Judith Romero/Thomas Laurent Pierre Came/Delphine Carpier/ Maud Roussel Véronique Bernard/Brice Garçon Photographer’s Production: Caroline Symmonds CLM BBDO Boulogne-Billancourt

A19/102 PUBLICATIONS & MEDIA Title Advertiser Product Advertising Agency, City Creative Director Copywriter Art Director Photographer Account Supervisor Account Manager Entered By

TURKEY CAMERA MAN CNN TURK NEWS CHANNEL DDB&CO. Istanbul Karpat Polat Orhan Gazi Kandemir Koray Sahan Bora Subakan Asli Haymana Ela Gokkan DDB&CO. Istanbul

B01/040 BRAZIL CONSUMER PRODUCTS: FOOD & DRINK CAMPAIGN Title FUNNY BABY 1 Advertiser L’UNIVERS DE CHOCOLAT Product CHOCOLATE WITH WHISKY Advertising Agency, City DENTSU LATIN AMERICA São Paulo Executive Creative Director Felipe Cama/Alexandre Lucas Creative Director Felipe Cama/Alexandre Lucas Art Director Adriano Alarcon Photographer Rogerio Miranda/ Cadu Maya Advertiser’s Supervisor Nicolas Galland Account Manager Fabio Britto/Tiago Lara Planner Flavia Faust Other Credits Vice President: Niki Tsuji Entered By DENTSU LATIN AMERICA São Paulo B01/041 BRAZIL CONSUMER PRODUCTS: FOOD & DRINK CAMPAIGN Title FUNNY BABY 2 Advertiser L’UNIVERS DE CHOCOLAT Product CHOCOLATE WITH WHISKY Advertising Agency, City DENTSU LATIN AMERICA São Paulo Executive Creative Director Felipe Cama/Alexandre Lucas Creative Director Felipe Cama/Alexandre Lucas Art Director Adriano Alarcon Photographer Rogerio Miranda/ Cadu Maya Advertiser’s Supervisor Nicolas Galland Account Manager Fabio Britto/Tiago Lara Planner Flavia Faust Other Credits Vice President: Niki Tsuji Entered By DENTSU LATIN AMERICA São Paulo B01/042 BRAZIL CONSUMER PRODUCTS: FOOD & DRINK CAMPAIGN Title FUNNY BABY 3 Advertiser L’UNIVERS DE CHOCOLAT Product CHOCOLATE WITH WHISKY Advertising Agency, City DENTSU LATIN AMERICA São Paulo Executive Creative Director Felipe Cama/Alexandre Lucas Creative Director Felipe Cama/Alexandre Lucas Art Director Adriano Alarcon Photographer Cadu Maya/ Rogerio Miranda Advertiser’s Supervisor Nicolas Galland Account Manager Fabio Britto/Tiago Lara Planner Flavia Faust Other Credits Vice President: Niki Tsuji Entered By DENTSU LATIN AMERICA São Paulo B01/043 BRAZIL CONSUMER PRODUCTS: FOOD & DRINK CAMPAIGN Title FUNNY BABY 4 Advertiser L’UNIVERS DE CHOCOLAT Product CHOCOLATE WITH WHISKY Advertising Agency, City DENTSU LATIN AMERICA São Paulo Executive Creative Director Felipe Cama/Alexandre Lucas Creative Director Felipe Cama/Alexandre Lucas Art Director Adriano Alarcon Photographer Rogerio Miranda/ Cadu Maya Advertiser’s Supervisor Nicolas Galland Account Manager Fabio Britto/Tiago Lara Planner Flavia Faust Other Credits Vice President: Niki Tsuji Entered By DENTSU LATIN AMERICA São Paulo B04/101 BRAZIL CONSUMER PRODUCTS: CARS & AUTOMOTIVES CAMPAIGN Title POLE Advertiser NISSAN Product AUTO INSURANCE Advertising Agency, City LEW’LARA\TBWA São Paulo Chief Creative Officer Jaques Lewkowicz Executive Creative Director André Laurentino Creative Director Felipe Luchi/Manir Fadel/Luciano Lincoln Copywriter Marcos Almirante Art Director Marcelo Rizerio Illustrator Marcelo Rizerio Account Supervisor Fabricio Takahashi Advertiser’s Supervisor Carlos Murilo Moreno Account Manager Alexandre Baroni Entered By LEW’LARA\TBWA São Paulo B04/102 BRAZIL CONSUMER PRODUCTS: CARS & AUTOMOTIVES CAMPAIGN Title COW Advertiser NISSAN Product AUTO INSURANCE Advertising Agency, City LEW’LARA\TBWA São Paulo

WEDNESDAY, JUNE 23, 2010

D4 23-37 Outdoor Winners:25•01 front 22/06/10 21:28 Page24

OUTDOOR WINNERS

Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Illustrator Account Supervisor Advertiser’s Supervisor Account Manager Entered By

Jaques Lewkowicz André Laurentino Felipe Luchi/Manir Fadel/Luciano Lincoln Marcos Almirante Marcelo Rizerio Marcelo Rizerio Fabricio Takahashi Carlos Murilo Moreno Alexandre Baroni LEW’LARA\TBWA São Paulo

B04/103 BRAZIL CONSUMER PRODUCTS: CARS & AUTOMOTIVES CAMPAIGN Title HYDRANT Advertiser NISSAN Product AUTO INSURANCE Advertising Agency, City LEW’LARA\TBWA São Paulo Chief Creative Officer Jaques Lewkowicz Executive Creative Director André Laurentino Creative Director Felipe Luchi/Manir Fadel/Luciano Lincoln Copywriter Marcos Almirante Art Director Marcelo Rizerio Illustrator Marcelo Rizerio Account Supervisor Fabricio Takahashi Advertiser’s Supervisor Carlos Murilo Moreno Account Manager Alexandre Baroni Entered By LEW’LARA\TBWA São Paulo B05/055 INDONESIA CONSUMER PRODUCTS: CLOTHING, FOOTWEAR & ACCESSORIES CAMPAIGN Title ROMANCE NOVEL Advertiser LG ELECTRONICS Product GX200 Advertising Agency, City Y&R JAKARTA Executive Creative Director Sachin Ambekar Creative Director Ahmad Fariz Copywriter Gloria Martie Art Director Yerry Indrajaya Photographer Handri Karya/Heru Suryoko/ Alex Reagan Illustrator Flora Marcella/Budiman Raharjo Typographer Yerry Indrajaya Account Supervisor Hendra Suryakusuma Advertiser’s Supervisor Halim Astono Account Manager Wolga Satyanto Entered By Y&R JAKARTA B05/056 INDONESIA CONSUMER PRODUCTS: CLOTHING, FOOTWEAR & ACCESSORIES CAMPAIGN Title MYSTERY NOVEL Advertiser LG ELECTRONICS Product GX200 Advertising Agency, City Y&R JAKARTA Executive Creative Director Sachin Ambekar Creative Director Ahmad Fariz Copywriter Gloria Martie Art Director Yerry Indrajaya Photographer Handri Karya/Heru Suryoko/ Alex Reagan Illustrator Flora Marcella/Budiman Raharjo Typographer Yerry Indrajaya Account Supervisor Hendra Suryakusuma Advertiser’s Supervisor Halim Astono Account Manager Wolga Satyanto Entered By Y&R JAKARTA B05/057 INDONESIA CONSUMER PRODUCTS: CLOTHING, FOOTWEAR & ACCESSORIES CAMPAIGN Title MANAGEMENT BOOK Advertiser LG ELECTRONICS Product GX200 Advertising Agency, City Y&R JAKARTA Executive Creative Director Sachin Ambekar Creative Director Ahmad Fariz Copywriter Gloria Martie Art Director Yerry Indrajaya Photographer Handri Karya/Heru Suryoko/ Alex Reagan Illustrator Flora Marcella/Budiman Raharjo Typographer Yerry Indrajaya Account Supervisor Hendra Suryakusuma Advertiser’s Supervisor Halim Astono Account Manager Wolga Satyanto Entered By Y&R JAKARTA B05/058 INDONESIA CONSUMER PRODUCTS: CLOTHING, FOOTWEAR & ACCESSORIES CAMPAIGN Title CHICK LIT Advertiser LG ELECTRONICS Product GX200 Advertising Agency, City Y&R JAKARTA Executive Creative Director Sachin Ambekar Creative Director Ahmad Fariz Copywriter Gloria Martie Art Director Yerry Indrajaya Photographer Handri Karya/Heru Suryoko/ Alex Reagan Illustrator Flora Marcella/Budiman Raharjo Typographer Yerry Indrajaya Account Supervisor Hendra Suryakusuma Advertiser’s Supervisor Halim Astono Account Manager Wolga Satyanto Entered By Y&R JAKARTA

WEDNESDAY, JUNE 23, 2010

C01/035 GERMANY AMBIENT: BARS, RESTAURANTS & STORES, ETC. Title FRESH STONE-AGE-MEAT Advertiser BOSCH INTERNATIONAL Product REFRIGERATORS Advertising Agency, City DDB GERMANY BERLIN Chief Creative Officer Amir Kassaei Executive Creative Director Stefan Schulte Creative Director Birgit Van Den Valentyn/Tim Stuebane Art Director René Gebhardt/Björn Kernspeckt/ Gen Sadakane/Wulf Rechtacek Photographer Szymon Plewa Account Manager Gesa Birkmann Other Credits Graphic: Sebastian Kamp/Anke Vera Zink; Modelbuilding: Angelika Mende Entered By DDB GERMANY BERLIN C02/079 UNITED KINGDOM AMBIENT: SMALL SCALE SPECIAL SOLUTIONS Title SNOW STAMP Advertiser NESTLÉ Product POLO MINT SWEETS Advertising Agency, City JWT London Executive Creative Director Russell Ramsey Creative Director Russell Ramsey/Jason Berry Copywriter Phillip Meyler/Darren Keff Art Director Phillip Meyler/Darren Keff Entered By JWT London C02/101 HONG KONG AMBIENT: SMALL SCALE SPECIAL SOLUTIONS Title UMBRELLA BAGS Advertiser THE LOTUS CHARITY SOCIETY Product DONATION APPEAL Advertising Agency, City GREY HONG KONG Executive Creative Director Keith Ho Creative Director Keith Ho/Ray Lam/Keith Lo Copywriter Keith Lo/Joshua Wongtony Chan Art Director Ray Lam/Ciff Luk Illustrator Ciff Luk Typographer Ken Yau Account Supervisor Erica Ho/Bonnie Chan Entered By GREY HONG KONG C03/090 AMBIENT: SPECIAL BUILD Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Account Supervisor Advertiser’s Supervisor Account Manager Planner Other Credits Entered By

FRANCE WATER TALKS SOLIDARITES INTERNATIONAL NGO AIDING WAR VICTIMS THROUGH EMERGENCY RELIEF & REHABILITATION BDDP UNLIMITED Paris Guillaume-Ulrich Chifflot Guillaume-Ulrich Chifflot Emmanuel De Dieuleveult David Derouet Marco De La Fuente Alain Boinet Sébastien Thiriet/Anne-Céline Bloch Edouard Sepulchre Use/Aquascript (Technology) BDDP UNLIMITED Paris

C04/050 AMBIENT: STUNTS & LIVE ADVERTISING Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Account Manager Planner Entered By

ITALY

C04/064 AMBIENT: STUNTS & LIVE ADVERTISING Title Advertiser Product Advertising Agency, City

SOUTH AFRICA

Chief Creative Officer Executive Creative Director Copywriter Art Director Account Manager Entered By C04/102 AMBIENT: STUNTS & LIVE ADVERTISING Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer

AUDITORIUM HEINEKEN BEER JWT ITALIA Milan Pietro Maestri Bruno Bertelli/Cristiana Boccassini Cristiano Tonnarelli/Dario Gargiulo Marco Viganò Paola Natellis Andrea Betti JWT ITALIA Milan

NEED FOR SPEED? X-BOX 360 DRIVING GAMES Y&R SOUTH AFRICA Johannesburg/ WUNDERMAN SOUTH AFRICA Johannesburg Michael Blore Liam Wielopolski/Clinton Bridgeford Leon Kotze Mbuso Ndlovu/Rory Welgemoed Mark-John Frara Y&R SOUTH AFRICA Johannesburg UNITED KINGDOM SINGALONG T-MOBILE TELECOMMUNICATIONS SAATCHI & SAATCHI London Paul Silburn/Kate Stanners Second Unit Agency Producer - Jirka Mika Stephen Howell Rick Dodds Business Leader - Sally Beerworth

Illustrator Typographer Account Supervisor Advertiser’s Supervisor Account Manager Planner Other Credits Entered By C04/124 AMBIENT: STUNTS & LIVE ADVERTISING Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriter Art Director Account Supervisor Advertiser’s Supervisor Account Manager Entered By C06/016 AMBIENT: DIGITAL OUTDOOR Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriter Art Director Other Credits

Entered By C06/067 AMBIENT: DIGITAL OUTDOOR Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Illustrator Typographer Account Supervisor Advertiser’s Supervisor Planner Entered By

Director - Michael Gracey Production Company Producer Russell Curtis Sarah Galea Lysa Hardy/Kelly Enstrom Editor - Diesel Schwarze/Ben Harrex Gareth Ellis/Jason Lonsdale Post Production - The Mill/ Sound Design - 750mph SAATCHI & SAATCHI London SPAIN THE SWAP COCA-COLA COCA-COLA ZERO McCANN ERICKSON Madrid Leandro Raposo Monica Moro/Pablo Stricker/ Pablo Colonesse Mikel Echevarria Javier Rodriguez Patricia Gonzalez Paloma García Valenzuela/ Alejandro Melcón Ordoñez Marta Carreras McCANN ERICKSON Madrid USA CUBE FILM INSTALLATION HBO HBO TV CHANNEL BBDO NEW YORK David Lubars/Bill Bruce Greg Hahn/Mike Smith Adam Reeves Brandon Mugar Biscuit Filmworks (Prod Co); Noam Murro (Dir); Butcher Editorial (Editorial); Animal Logic (Vfx Co) BBDO NEW YORK BRAZIL LIVE PANEL FROM BILLBOARD BILLBOARD MAGAZINE ALMAPBBDO São Paulo Marcello Serpa Marcello Serpa Luiz Sanches/Dulcidio Caldeira André Kassu Marcos Medeiros/Marcos Kotlhar Marcos Kotlhar José Roberto Bezerra Felipe Bartholomeu/Camila Figueiredo Antonio Camarotti Cintia Gonçalves ALMAPBBDO São Paulo

Silver Awards A01/035 SAVOURY FOODS CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Copywriter Art Director Photographer Entered By

FRANCE

A01/037 SAVOURY FOODS CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Copywriter Art Director Photographer Entered By

FRANCE

A03/022 ALCOHOLIC DRINKS CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Account Supervisor Account Manager Entered By

CANADA

IDA FINDUS FRANCE FRIES GREY PARIS Andrea Stillacci Benjamin Dessagne Cedric Auzannet Achim Lippoth GREY PARIS

NOAH FINDUS FRANCE FRIES GREY PARIS Andrea Stillacci Benjamin Dessagne Cedric Auzannet Achim Lippoth GREY PARIS

COUPON BILLBOARD 1 JAMES READY BEER LEO BURNETT TORONTO Judy John Judy John, Lisa Greenberg Steve Persico, Sean Barlow Anthony Chelvanathan, Paul Giannetta Natasha Dagenais David Buckspan LEO BURNETT TORONTO

D4 23-37 Outdoor Winners:25•01 front 22/06/10 21:28 Page25

OUTDOOR WINNERS A03/023 ALCOHOLIC DRINKS CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Account Supervisor Account Manager Entered By

CANADA COUPON BILLBOARD 2 JAMES READY BEER LEO BURNETT TORONTO Judy John Judy John/Lisa Greenberg Steve Persico/Sean Barlow Anthony Chelvanathan/Paul Giannetta Natasha Dagenais David Buckspan LEO BURNETT TORONTO

A04/038 NON-ALCOHOLIC DRINKS CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Account Supervisor Advertiser’s Supervisor Account Manager

A03/024 ALCOHOLIC DRINKS CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Account Supervisor Account Manager Entered By

CANADA

Entered By

COUPON BILLBOARD 3 JAMES READY BEER LEO BURNETT TORONTO Judy John Judy John/Lisa Greenberg Steve Persico/Sean Barlow Anthony Chelvanathan/Paul Giannetta Natasha Dagenais David Buckspan LEO BURNETT TORONTO

A06/019 HOUSEHOLD: OTHER CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriter Art Director

A04/034 NON-ALCOHOLIC DRINKS CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Account Supervisor Advertiser’s Supervisor Account Manager

FRANCE

Entered By A04/035 NON-ALCOHOLIC DRINKS CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Account Supervisor Advertiser’s Supervisor Account Manager Entered By A04/036 NON-ALCOHOLIC DRINKS CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Account Supervisor Advertiser’s Supervisor Account Manager Entered By A04/037 NON-ALCOHOLIC DRINKS CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Account Supervisor Advertiser’s Supervisor Account Manager Entered By

MAN - BANDANA DANONE EVIAN BETC EURO RSCG Paris Rémi Babinet Rémi Babinet Valérie Chidlovsky Agnès Cavard Nathaniel Goldberg Dominique Verot Michael Aidan Gaelle Gicqueau/Marie Josée Cadorette/ Antoine Clemenceau BETC EURO RSCG Paris FRANCE BOY - GLASSES DANONE EVIAN BETC EURO RSCG Paris Rémi Babinet Rémi Babinet Valérie Chidlovsky Agnès Cavard Nathaniel Goldberg Dominique Verot Michael Aidan Gaelle Gicqueau/Marie Josée Cadorette/ Antoine Clemenceau BETC EURO RSCG Paris

Photographer Illustrator Other Credits Entered By A06/021 HOUSEHOLD: OTHER CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriter Art Director Photographer Illustrator Other Credits Entered By

FRANCE GIRL - JEANS DANONE EVIAN BETC EURO RSCG Paris Rémi Babinet Rémi Babinet Valérie Chidlovsky Agnès Cavard Nathaniel Goldberg Dominique Verot Michael Aidan Gaelle Gicqueau/Marie Josée Cadorette/ Antoine Clemenceau BETC EURO RSCG Paris THAILAND CERAMIC 3M CUSHION WRAP CREATIVE JUICE\BANGKOK (TBWA) Bangkok Thirasak Tanapatanakul Thirasak Tanapatanakul Taya Soonthonvipat Dasima Ongsiriwattana/ Thirasak Tanapatanakul Surachai Puthikulangkura Surachai Puthikulangkura/ Supachai U-Rairat Production House Producer: Somsak Pairew CREATIVE JUICE\BANGKOK (TBWA) Bangkok THAILAND MARBLE 3M CUSHION WRAP CREATIVE JUICE\BANGKOK (TBWA) Bangkok Thirasak Tanapatanakul Thirasak Tanapatanakul Taya Soonthonvipat Dasima Ongsiriwattana/ Thirasak Tanapatanakul Surachai Puthikulangkura Surachai Puthikulangkura/ Supachai U-Rairat Production House Producer: Somsak Pairew CREATIVE JUICE\BANGKOK (TBWA) Bangkok

A07/014 GERMANY HOME APPLIANCES & FURNISHINGS CAMPAIGN Title DINOSAUR LEG Advertiser BOSCH INTERNATIONAL Product REFRIGERATORS Advertising Agency, City DDB GERMANY BERLIN Chief Creative Officer Amir Kassaei Executive Creative Director Stefan Schulte Creative Director Birgit Van Den Valentyn/Tim Stuebane Art Director René Gebhardt/Björn Kernspeckt/ Gen Sadakane/Wulf Rechtacek Photographer Szymon Plewa Account Manager Gesa Birkmann Other Credits Graphic: Sebastian Kamp/Anke Vera Zink; Modelbuilding: Angelika Mende Entered By DDB GERMANY BERLIN

FRANCE GIRL - HAT DANONE EVIAN BETC EURO RSCG Paris Rémi Babinet Rémi Babinet Valérie Chidlovsky Agnès Cavard Nathaniel Goldberg Dominique Verot Michael Aidan Gaelle Gicqueau/Marie Josée Cadorette/ Antoine Clemenceau BETC EURO RSCG Paris FRANCE BOY - LONG HAIR DANONE EVIAN BETC EURO RSCG Paris Rémi Babinet Rémi Babinet Valérie Chidlovsky Agnès Cavard Nathaniel Goldberg Dominique Verot Michael Aidan Gaelle Gicqueau/Marie Josée Cadorette/ Antoine Clemenceau BETC EURO RSCG Paris

A07/016 GERMANY HOME APPLIANCES & FURNISHINGS CAMPAIGN Title SABERTOOTH FILET Advertiser BOSCH INTERNATIONAL Product REFRIGERATORS Advertising Agency, City DDB GERMANY BERLIN Chief Creative Officer Amir Kassaei Executive Creative Director Stefan Schulte Creative Director Birgit Van Den Valentyn/Tim Stuebane Art Director René Gebhardt/Björn Kernspeckt/ Gen Sadakane/Wulf Rechtacek Photographer Szymon Plewa Account Manager Gesa Birkmann Other Credits Graphic: Sebastian Kamp/Anke Vera Zink; Modelbuilding: Angelika Mende Entered By DDB GERMANY BERLIN A08/013 SINGAPORE HOME ELECTRONICS & AUDIO-VISUAL CAMPAIGN Title CONSTRUCTION Advertiser BOSE Product NOISE-CANCELLING HEADPHONES Advertising Agency, City DDB SINGAPORE Chief Creative Officer Neil Johnson Executive Creative Director Joji Jacob Creative Director Thomas Yang Copywriter Lester Lee Art Director Khalid Osman Photographer Allan Ng (The Republic) Advertiser’s Supervisor Tammy Chan Account Manager Rowena Bhagchandani/Vivien Foo Other Credits Digital Imaging Artist: Lay Leng (Miracle Factory)/Producer: Raj Mahentheran (The Republic) Entered By DDB SINGAPORE

A08/014 SINGAPORE HOME ELECTRONICS & AUDIO-VISUAL CAMPAIGN Title NOISY DOG Advertiser BOSE Product NOISE-CANCELLING HEADPHONES Advertising Agency, City DDB SINGAPORE Chief Creative Officer Neil Johnson Executive Creative Director Joji Jacob Creative Director Thomas Yang Copywriter Lester Lee Art Director Khalid Osman Photographer Allan Ng (The Republic) Advertiser’s Supervisor Tammy Chan Account Manager Rowena Bhagchandani/Vivien Foo Other Credits Digital Imaging Artist: Lay Leng (Miracle Factory)/Producer: Raj Mahentheran (The Republic) Entered By DDB SINGAPORE A08/015 SINGAPORE HOME ELECTRONICS & AUDIO-VISUAL CAMPAIGN Title CRYING KID Advertiser BOSE Product NOISE-CANCELLING HEADPHONES Advertising Agency, City DDB SINGAPORE Chief Creative Officer Neil Johnson Executive Creative Director Joji Jacob Creative Director Thomas Yang Copywriter Lester Lee Art Director Khalid Osman Photographer Allan Ng (The Republic) Advertiser’s Supervisor Tammy Chan Account Manager Rowena Bhagchandani/Vivien Foo Other Credits Digital Imaging Artist: Lay Leng (Miracle Factory)/ Producer: Raj Mahentheran (The Republic) Entered By DDB SINGAPORE A10/013 TOILETRIES CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Copywriter Art Director Illustrator Account Supervisor Planner Entered By

INDONESIA

A10/014 TOILETRIES CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Copywriter Art Director Illustrator Account Supervisor Planner Entered By

INDONESIA

A10/015 TOILETRIES CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Copywriter Art Director Illustrator Account Supervisor Planner Entered By

INDONESIA

BALDY PT. PANASONIC GOBEL INDONESIA NOSE HAIR TRIMMER ER-115 PT PERWANAL SAATCHI & SAATCHI Jakarta Juhi Kalia Pancaputera Audy Sutama Deadwolf Studio Dini D. Makmun/Shanty Persada Daniel B. Siswandi PT PERWANAL SAATCHI & SAATCHI Jakarta

FATTY PT. PANASONIC GOBEL INDONESIA NOSE HAIR TRIMMER ER-115 PT PERWANAL SAATCHI & SAATCHI Jakarta Juhi Kalia Pancaputera Audy Sutama Deadwolf Studio Dini D. Makmun/Shanty Persada Daniel B. Siswandi PT PERWANAL SAATCHI & SAATCHI Jakarta

BORAT PT. PANASONIC GOBEL INDONESIA NOSE HAIR TRIMMER ER-115 PT PERWANAL SAATCHI & SAATCHI Jakarta Juhi Kalia Pancaputera Audy Sutama Deadwolf Studio Dini D. Makmun/Shanty Persada Daniel B. Siswandi PT PERWANAL SAATCHI & SAATCHI Jakarta

A14/099 ARGENTINA CARS & AUTOMOTIVE SERVICES CAMPAIGN Title ELEPHANT Advertiser FORD Product TRUCKS Advertising Agency, City JWT ARGENTINA Buenos Aires Chief Creative Officer Pablo Alvarez Travieso/Gonzalo Vecino Creative Director Diego Correa/Esteban Garcia Copywriter Esteban García Art Director Diego Correa Entered By JWT ARGENTINA Buenos Aires A14/100 ARGENTINA CARS & AUTOMOTIVE SERVICES CAMPAIGN Title ORGANO Advertiser FORD Product TRUCKS Advertising Agency, City JWT ARGENTINA Buenos Aires Chief Creative Officer Pablo Alvarez Travieso/Gonzalo Vecino Creative Director Diego Correa/Esteban Garcia Copywriter Esteban García Art Director Diego Correa Entered By JWT ARGENTINA Buenos Aires

WEDNESDAY, JUNE 23, 2010

D4 23-37 Outdoor Winners:25•01 front 22/06/10 21:28 Page26

OUTDOOR WINNERS

A14/101 ARGENTINA CARS & AUTOMOTIVE SERVICES CAMPAIGN Title VAULT Advertiser FORD Product TRUCKS Advertising Agency, City JWT ARGENTINA Buenos Aires Chief Creative Officer Pablo Alvarez Travieso/Gonzalo Vecino Creative Director Diego Correa/Esteban Garcia Copywriter Esteban García Art Director Diego Correa Entered By JWT ARGENTINA Buenos Aires

A19/090 PUBLICATIONS & MEDIA CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Illustrator Typographer Account Supervisor Advertiser’s Supervisor Planner Entered By

BRAZIL BRITNEY BILLBOARD MAGAZINE ALMAPBBDO São Paulo Marcello Serpa Marcello Serpa Luiz Sanches/Dulcidio Caldeira André Kassu Marcos Medeiros/Danilo Boer Marcos Kotlhar José Roberto Bezerra Felipe Bartholomeu/Camila Figueiredo Antonio Camarotti Cintia Gonçalves ALMAPBBDO São Paulo

A18/077 ENTERTAINMENT & LEISURE CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Illustrator Typographer Account Supervisor Account Manager Other Credits Entered By

SINGAPORE

A18/078 ENTERTAINMENT & LEISURE CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Illustrator Typographer Account Supervisor Account Manager Other Credits Entered By

SINGAPORE

A19/071 PUBLICATIONS & MEDIA CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Account Supervisor Other Credits Entered By

SINGAPORE

A19/072 PUBLICATIONS & MEDIA CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Account Supervisor Other Credits Entered By

SINGAPORE

A19/088 PUBLICATIONS & MEDIA CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Illustrator Typographer Account Supervisor Advertiser’s Supervisor Planner Entered By

BRAZIL

A21/006 THE NETHERLANDS BUSINESS EQUIPMENT & SERVICES CAMPAIGN Title NOSE Advertiser INTERBEST OUTDOOR Product OUTDOOR ADVERTISEMENT SPACE Advertising Agency, City Y&R NOT JUST FILM Amsterdam Creative Director Marq Strooy/Robin Zuiderveld Copywriter Robin Zuiderveld Art Director Marq Strooy Advertiser’s Supervisor Meindert van den Heuvel Entered By Y&R NOT JUST FILM Amsterdam

EMINEM BILLBOARD MAGAZINE ALMAPBBDO São Paulo Marcello Serpa Marcello Serpa Luiz Sanches/Dulcidio Caldeira André Kassu Marcos Medeiros/Danilo Boer Marcos Kotlhar José Roberto Bezerra Felipe Bartholomeu/Camila Figueiredo Antonio Camarotti Cintia Gonçalves ALMAPBBDO São Paulo

A22/018 ARGENTINA COMMERCIAL PUBLIC SERVICES CAMPAIGN Title CANDY Advertiser HOSPITAL ALEMAN Product KINDER PLAN Advertising Agency, City DEL CAMPO/ NAZCA SAATCHI & SAATCHI Buenos Aires Executive Creative Director Maxi Itzkoff/Mariano Serkin Creative Director Diego Medvedocky Copywriter Matias Eusebi Art Director Ammiel Fazzari Photographer Sisso Chouela Illustrator Pablo Romanos Account Supervisor Paz Beccar Varela Entered By DEL CAMPO/ NAZCA SAATCHI & SAATCHI Buenos Aires

WEDNESDAY, JUNE 23, 2010

DOLLS MINT MUSEUM OF TOYS TOY MUSEUM Y&R Singapore Marcus Rebeschini James Procter Mark Fong Mark Fong Somjai Satjatham Teo Studio Magic Cube/Sam Ng Somjai Satjatham Anthony Khoo Chanderni Devi Prop Master - Kin Yee Y&R Singapore

TIN TOYS MINT MUSEUM OF TOYS TOY MUSEUM Y&R Singapore Marcus Rebeschini James Procter Mark Fong Mark Fong Somjai Satjatham Teo Studio Magic Cube/Sam Ng/Lim Suon Oon Somjai Satjatham Anthony Khoo Chanderni Devi Prop Masters - Kin Yee/Christopher Pereira Y&R Singapore

LANDMARKS PENGUIN BOOKS BUDGET TRAVEL GUIDE DDB SINGAPORE Neil Johnson Joji Jacob Thomas Yang Joji Jacob Thomas Yang Louis Rowena Bhagchandani Digital Imaging - Chew Peng DDB SINGAPORE

ROAD PENGUIN BOOKS BUDGET TRAVEL GUIDE DDB SINGAPORE Neil Johnson Joji Jacob Thomas Yang Joji Jacob Thomas Yang Louis Rowena Bhagchandani Digital Imaging - Chew Peng DDB SINGAPORE

A20/024 SPAIN BANKING, INVESTMENT & INSURANCE CAMPAIGN Title FACES 1 Advertiser WESTERN UNION Product MONEY TRANSFER Advertising Agency, City ZAPPING/M&C SAATCHI Madrid Executive Creative Director Urs Frick/Uschi Henkes/Manolo Moreno Copywriter David Guillen Navarro Art Director Fernando De Simón/Pep Farrés Entered By ZAPPING/M&C SAATCHI Madrid A20/025 SPAIN BANKING, INVESTMENT & INSURANCE CAMPAIGN Title FACES 2 Advertiser WESTERN UNION Product MONEY TRANSFER Advertising Agency, City ZAPPING/M&C SAATCHI Madrid Executive Creative Director Urs Frick/Uschi Henkes/Manolo Moreno Copywriter David Guillen Navarro Art Director Fernando De Simón/Pep Farrés Entered By ZAPPING/M&C SAATCHI Madrid A20/026 SPAIN BANKING, INVESTMENT & INSURANCE CAMPAIGN Title FACES 3 Advertiser WESTERN UNION Product MONEY TRANSFER Advertising Agency, City ZAPPING/M&C SAATCHI Madrid Executive Creative Director Urs Frick/Uschi Henkes/Manolo Moreno Copywriter David Guillen Navarro Art Director Fernando De Simón/Pep Farrés Entered By ZAPPING/M&C SAATCHI Madrid A21/004 THE NETHERLANDS BUSINESS EQUIPMENT & SERVICES CAMPAIGN Title MAN Advertiser INTERBEST OUTDOOR Product OUTDOOR ADVERTISEMENT SPACE Advertising Agency, City Y&R NOT JUST FILM Amsterdam Creative Director Marq Strooy/Robin Zuiderveld Copywriter Robin Zuiderveld Art Director Marq Strooy Advertiser’s Supervisor Meindert Van Den Heuvel Entered By Y&R NOT JUST FILM Amsterdam A21/005 THE NETHERLANDS BUSINESS EQUIPMENT & SERVICES CAMPAIGN Title WOMAN Advertiser INTERBEST OUTDOOR Product OUTDOOR ADVERTISEMENT SPACE Advertising Agency, City Y&R NOT JUST FILM Amsterdam Creative Director Marq Strooy/Robin Zuiderveld Copywriter Robin Zuiderveld Art Director Marq Strooy Advertiser’s Supervisor Meindert Van Den Heuvel Entered By Y&R NOT JUST FILM Amsterdam

A22/019 ARGENTINA COMMERCIAL PUBLIC SERVICES CAMPAIGN Title HORSE Advertiser HOSPITAL ALEMAN Product KINDER PLAN Advertising Agency, City DEL CAMPO/ NAZCA SAATCHI & SAATCHI Buenos Aires Executive Creative Director Maxi Itzkoff/Mariano Serkin Creative Director Diego Medvedocky Copywriter Matias Eusebi Art Director Ammiel Fazzari Photographer Sisso Chouela Illustrator Pablo Romanos Account Supervisor Paz Beccar Varela Entered By DEL CAMPO/ NAZCA SAATCHI & SAATCHI Buenos Aires A24/025 PUBLIC HEALTH & SAFETY CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriter Art Director Photographer Illustrator Account Supervisor Account Manager Other Credits

Entered By A24/026 PUBLIC HEALTH & SAFETY CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriter Art Director Photographer Illustrator Account Manager Other Credits

Entered By A24/027 PUBLIC HEALTH & SAFETY CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriter Art Director Photographer Illustrator Account Supervisor Account Manager Other Credits

Entered By

INDIA PUPPY LOVE BANGALORE TRAFFIC POLICE ROAD SAFETY MUDRA DDB GROUP Mumbai Bobby Pawar Joono Simon Akhilesh Bagri Vinci Raj Malikarjun Sathish/Artificial Reality Anil Nair Neha Contractor Saurabh Doke/Leon D’Nazareth/ Sudhir Sukumar/ Vaishnav Balasubramaniam/ Nikhil Narayanan/Nishanth MUDRA DDB GROUP Mumbai INDIA JUST MARRIED BANGALORE TRAFFIC POLICE ROAD SAFETY MUDRA DDB GROUP Mumbai Bobby Pawar Joono Simon Akhilesh Bagri Vinci Raj Malikarjun Sathish/Artificial Reality Neha Contractor Saurabh Doke/Leon D’Nazareth/ Sudhir Sukumar/ Vaishnav Balasubramaniam/ Nikhil Narayanan/Nishanth MUDRA DDB GROUP Mumbai INDIA WAITING FRIEND BANGALORE TRAFFIC POLICE ROAD SAFETY MUDRA DDB GROUP Mumbai Bobby Pawar Joono Simon Akhilesh Bagri Vinci Raj Malikarjun Sathish/Artificial Reality Anil Nair Neha Contractor Saurabh Doke/Leon D’Nazareth/ Sudhir Sukumar/ Vaishnav Balasubramaniam/ Nikhil Narayanan/Nishanth MUDRA DDB GROUP Mumbai

A25/089 PUBLIC AWARENESS MESSAGES Title Advertiser Product Advertising Agency, City Executive Creative Director Copywriter Art Director Account Supervisor Advertiser’s Supervisor Account Manager Other Credits Entered By

FRANCE

A26/042 FUNDRAISING & APPEALS CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriter Art Director

GERMANY

TIME TO ACT AGAINST AIDS AIDS AFRICA SOLIDARITY FUND AIDS AWARENESS BETC EURO RSCG Paris Stéphane Xiberras Arnaud Assouline Benjamin Le Breton Raphaël De Andréis Barbara Alfandari Philippe Brandt/Elodie Andurand Artist: Nadine Grenier BETC EURO RSCG Paris

UNICORN DEUTSCHER CARITASVERBAND CHILD SAFETY BBDO GERMANY Düsseldorf Toygar Bazarkaya Sebastian Hardieck Kenny Blumenschein Lena Tuczek

D4 23-37 Outdoor Winners:25•01 front 22/06/10 21:28 Page27

OUTDOOR WINNERS Photographer Illustrator Account Supervisor Advertiser’s Supervisor Account Manager Entered By

Patricia Waller Patricia Waller Eva-Maria Kalcker Verena Schoedel Bianca Sauer BBDO GERMANY Düsseldorf

A26/043 FUNDRAISING & APPEALS CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriter Art Director Photographer Illustrator Account Supervisor Advertiser’s Supervisor Account Manager Entered By

GERMANY

A26/044 FUNDRAISING & APPEALS CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriter Art Director Photographer Illustrator Account Supervisor Advertiser’s Supervisor Account Manager Entered By

GERMANY

SQUIRREL DEUTSCHER CARITASVERBAND CHILD SAFETY BBDO GERMANY Düsseldorf Toygar Bazarkaya Sebastian Hardieck Kenny Blumenschein Lena Tuczek Patricia Waller Patricia Waller Eva-Maria Kalcker Verena Schoedel Bianca Sauer BBDO GERMANY Düsseldorf

BAMBI DEUTSCHER CARITASVERBAND CHILD SAFETY BBDO GERMANY Düsseldorf Toygar Bazarkaya Sebastian Hardieck Kenny Blumenschein Lena Tuczek Patricia Waller Patricia Waller Eva-Maria Kalcker Verena Schoedel Bianca Sauer BBDO GERMANY Düsseldorf

B01/059 BRAZIL CONSUMER PRODUCTS: FOOD & DRINK CAMPAIGN Title MEETING Advertiser SUPLICY COFFEES Product COFFEE Advertising Agency, City F/NAZCA SAATCHI & SAATCHI São Paulo Creative Director Fabio Fernandes/Eduardo Lima Copywriter André Faria Art Director Keka Morelle Account Supervisor Patricia Bulhões Advertiser’s Supervisor Marco Suplicy Planner Fernand Alphen Entered By F/NAZCA SAATCHI & SAATCHI São Paulo B01/060 BRAZIL CONSUMER PRODUCTS: FOOD & DRINK CAMPAIGN Title CLASS Advertiser SUPLICY COFFEES Product COFFEE Advertising Agency, City F/NAZCA SAATCHI & SAATCHI São Paulo Creative Director Fabio Fernandes/Eduardo Lima Copywriter André Faria Art Director Keka Morelle Account Supervisor Patricia Bulhões Advertiser’s Supervisor Marco Suplicy Planner Fernand Alphen Entered By F/NAZCA SAATCHI & SAATCHI São Paulo B01/061 BRAZIL CONSUMER PRODUCTS: FOOD & DRINK CAMPAIGN Title LIBRARY Advertiser SUPLICY COFFEES Product COFFEE Advertising Agency, City F/NAZCA SAATCHI & SAATCHI São Paulo Creative Director Fabio Fernandes/Eduardo Lima Copywriter André Faria Art Director Keka Morelle Account Supervisor Patricia Bulhões Advertiser’s Supervisor Marco Suplicy Planner Fernand Alphen Entered By F/NAZCA SAATCHI & SAATCHI São Paulo B01/110 SINGAPORE CONSUMER PRODUCTS: FOOD & DRINK CAMPAIGN Title ARK Advertiser CHOLULA INTERNATIONAL Product HOT SAUCE Advertising Agency, City JWT Singapore Executive Creative Director Ali Shabaz/Tay Guan Hin Creative Director Koh Hwee Peng Copywriter Gao Yuanheng Art Director Tay Kok Wei Illustrator Robert Hunter Typographer Tay Kok Wei Advertiser’s Supervisor Kim Quah Account Manager Karan Dang Other Credits Neo Kian Heng Entered By JWT Singapore

B01/111 SINGAPORE CONSUMER PRODUCTS: FOOD & DRINK CAMPAIGN Title UFO Advertiser CHOLULA INTERNATIONAL Product HOT SAUCE Advertising Agency, City JWT Singapore Executive Creative Director Ali Shabaz/Tay Guan Hin Creative Director Koh Hwee Peng Copywriter Gao Yuanheng Art Director Tay Kok Wei Illustrator Robert Hunter Typographer Tay Kok Wei Advertiser’s Supervisor Kim Quah Account Manager Karan Dang Other Credits Neo Kian Heng Entered By JWT Singapore B01/129 CHILE CONSUMER PRODUCTS: FOOD & DRINK CAMPAIGN Title CROCODILE Advertiser UNILEVER Product HELLMANN’S KETCHUP Advertising Agency, City OGILVY & MATHER SANTIAGO Chief Creative Officer Cesar Agost Carreno Creative Director Nicolas Nuemann/Felipe Manalich Copywriter Nicolas Neumann/Felipe Manalich Art Director Gonzalo Navarro/Alejandro Caputo/ Jaime Gonzalez Illustrator Ricardo Salamanca Account Supervisor Eric Krohn Account Manager Loreto Correa Entered By OGILVY & MATHER SANTIAGO B01/130 CHILE CONSUMER PRODUCTS: FOOD & DRINK CAMPAIGN Title POLAR BEAR Advertiser UNILEVER Product HELLMANN’S KETCHUP Advertising Agency, City OGILVY & MATHER SANTIAGO Chief Creative Officer Cesar Agost Carreno Creative Director Nicolas Nuemann/Felipe Manalich Copywriter Nicolas Neumann/Felipe Manalich Art Director Gonzalo Navarro/Alejandro Caputo/ Jaime Gonzalez Illustrator Ricardo Salamanca Account Supervisor Eric Krohn Account Manager Loreto Correa Entered By OGILVY & MATHER SANTIAGO B01/131 CHILE CONSUMER PRODUCTS: FOOD & DRINK CAMPAIGN Title LION Advertiser UNILEVER Product HELLMANN’S KETCHUP Advertising Agency, City OGILVY & MATHER SANTIAGO Chief Creative Officer Cesar Agost Carreno Creative Director Nicolas Nuemann/Felipe Manalich Copywriter Nicolas Neumann/Felipe Manalich Art Director Gonzalo Navarro/Alejandro Caputo/ Jaime Gonzalez Illustrator Ricardo Salamanca Account Supervisor Eric Krohn Account Manager Loreto Correa Entered By OGILVY & MATHER SANTIAGO B02/103 SINGAPORE CONSUMER PRODUCTS: COSMETICS & BEAUTY, TOILETRIES & PHARMACY Title FLOOD Advertiser GLAXOSMITHKLINE Product ENO FRUIT SALT Advertising Agency, City OGILVY SINGAPORE Executive Creative Director Robert Gaxiola Creative Director Troy Lim Copywriter Troy Lim/Renee Lim Art Director Jon Loke/Maurice Wee Photographer Teo Chai Guan Illustrator Lay Leng/Miracle Factory Account Supervisor Mark Wong Advertiser’s Supervisor Ashish Joshi Account Manager Lin Ong/Harish Nambiar Entered By OGILVY SINGAPORE B03/026 MALAYSIA CONSUMER PRODUCTS: HOUSEHOLD CAMPAIGN Title MUMMY Advertiser PROCTER & GAMBLE Product DOWNY Advertising Agency, City GREY GROUP KUALA LUMPUR Executive Creative Director David Sin Copywriter Sunny Ng Art Director David Sin/Joseph Bong Photographer Boon Chee Fuy Illustrator Joseph Bong Typographer Joseph Bong Other Credits Photography Studio: Character Studio Entered By GREY GROUP KUALA LUMPUR B03/027 MALAYSIA CONSUMER PRODUCTS: HOUSEHOLD CAMPAIGN Title TEDDY BED Advertiser PROCTER & GAMBLE

Product Advertising Agency, City Executive Creative Director Copywriter Art Director Photographer Illustrator Typographer Other Credits Entered By

DOWNY GREY GROUP KUALA LUMPUR David Sin Sunny Ng David Sin/Joseph Bong Boon Chee Fuy Joseph Bong Joseph Bong Photography Studio: Character Studio GREY GROUP KUALA LUMPUR

B03/028 MALAYSIA CONSUMER PRODUCTS: HOUSEHOLD CAMPAIGN Title TEDDY HUG Advertiser PROCTER & GAMBLE Product DOWNY Advertising Agency, City GREY GROUP KUALA LUMPUR Executive Creative Director David Sin Copywriter Sunny Ng Art Director David Sin/Joseph Bong Photographer Boon Chee Fuy Illustrator Joseph Bong Typographer Joseph Bong Other Credits Photography Studio: Character Studio Entered By GREY GROUP KUALA LUMPUR B03/204 THAILAND CONSUMER PRODUCTS: HOUSEHOLD CAMPAIGN Title STEEL BED Advertiser OUTDOOR INNOVATION Product KARANA TRAVELGEAR Advertising Agency, City OGILVY & MATHER Bangkok Executive Creative Director Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn Creative Director Paruj Daorai Copywriter Rudee Surapongraktrakool Art Director Wisit Lumsiricharoenchoke/ Nopadol Srikieatikajohn/ Gumpon Laksanajinda/ Ratapon Houyhongtong Photographer Surachai Puthikulangkura: Illusion Illustrator Surachai Puthikulangkura/ Supachai U-Rairat: Illusion Account Supervisor Woorawit Yoosawat Account Manager Phawit Chitrakorn/ Chaowalit Vichayachakorn Other Credits Image Composer: Surachai P./ Supachai U.: Illusion Entered By OGILVY & MATHER Bangkok B03/205 THAILAND CONSUMER PRODUCTS: HOUSEHOLD CAMPAIGN Title WOODEN BED Advertiser OUTDOOR INNOVATION Product KARANA TRAVELGEAR Advertising Agency, City OGILVY & MATHER Bangkok Executive Creative Director Wisit Lumsiricharoenchoke/ Nopadol Srikieatikajohn Creative Director Paruj Daorai Copywriter Rudee Surapongraktrakool Art Director Wisit Lumsiricharoenchoke/ Nopadol Srikieatikajohn/ Gumpon Laksanajinda/ Ratapon Houyhongtong Photographer Surachai Puthikulangkura: Illusion Illustrator Surachai Puthikulangkura/ Supachai U-Rairat: Illusion Account Supervisor Woorawit Yoosawat Account Manager Phawit Chitrakorn/ Chaowalit Vichayachakorn Other Credits Image Composer: Surachai P./ Supachai U.: Illusion Entered By OGILVY & MATHER Bangkok B04/053 THE PHILIPPINES CONSUMER PRODUCTS: CARS & AUTOMOTIVES Title ROLLERCOASTER Advertiser BRITISH UNITED AUTOMOBILES Product MINI COOPER Advertising Agency, City DDB DM9JAYMESYFU Makati City Chief Creative Officer Merlee Jayme Executive Creative Director Eugene Demata Creative Director Louie Sotto Copywriter Louie Sotto Art Director Herbert Hernandez Illustrator Pinoy Reyes (3d Artist)/Allan Montayre Account Supervisor Ronald Barreiro Account Manager Junette Laxamana Entered By DDB DM9JAYMESYFU Makati City B04/062 BRAZIL CONSUMER PRODUCTS: CARS & AUTOMOTIVES CAMPAIGN Title 90 DEGREES RED Advertiser MERCEDES-BENZ Product SMART Advertising Agency, City PONTO DE CRIAÇÃO São Paulo Executive Creative Director Ana Paula Marques Creative Director Ana Paula Marques/Margit Junginger Copywriter Margit Junginger Art Director Nando Zenari Photographer Luis Moretti

WEDNESDAY, JUNE 23, 2010

D4 23-37 Outdoor Winners:25•01 front 22/06/10 21:28 Page28

OUTDOOR WINNERS

Account Supervisor Advertiser’s Supervisor Account Manager Planner Other Credits Entered By

Cristiano Corrêa Dimitris Psillakis/Jefferson Ferrarez Eliana Rocca Juliana Nappo Media Director: Lusia Nicolino/ Project Manager: Francine Novo PONTO DE CRIAÇÃO São Paulo

B04/063 BRAZIL CONSUMER PRODUCTS: CARS & AUTOMOTIVES CAMPAIGN Title 90 DEGREES ORANGE Advertiser MERCEDES-BENZ Product SMART Advertising Agency, City PONTO DE CRIAÇÃO São Paulo Executive Creative Director Ana Paula Marques Creative Director Ana Paula Marques/Margit Junginger Copywriter Margit Junginger Art Director Nando Zenari Photographer Luis Moretti Account Supervisor Cristiano Corrêa Advertiser’s Supervisor Dimitris Psillakis/Jefferson Ferrarez Account Manager Eliana Rocca Planner Juliana Nappo Other Credits Media Director: Lusia Nicolino/ Project Manager: Francine Novo Entered By PONTO DE CRIAÇÃO São Paulo B04/064 BRAZIL CONSUMER PRODUCTS: CARS & AUTOMOTIVES CAMPAIGN Title 90 DEGREES GREEN Advertiser MERCEDES-BENZ Product SMART Advertising Agency, City PONTO DE CRIAÇÃO São Paulo Executive Creative Director Ana Paula Marques Creative Director Ana Paula Marques/Margit Junginger Copywriter Margit Junginger Art Director Nando Zenari Photographer Luis Moretti Account Supervisor Cristiano Corrêa Advertiser’s Supervisor Dimitris Psillakis/Jefferson Ferrarez Account Manager Eliana Rocca Planner Juliana Nappo Other Credits Media Director: Lusia Nicolino/ Project Manager: Francine Novo Entered By PONTO DE CRIAÇÃO São Paulo B06/121 CONSUMER SERVICES CAMPAIGN Title Advertiser Product Advertising Agency, City Creative Director Copywriter Art Director Photographer Typographer Entered By

B06/122 CONSUMER SERVICES CAMPAIGN Title Advertiser Product Advertising Agency, City Creative Director Copywriter Art Director Photographer Typographer Entered By

UNITED KINGDOM PUB SHOCK AND SOUL CLOTHING STORE RAINEY KELLY CAMPBELL ROALFE/ Y&R London Mark Roalfe/Damon Collins Joe Fitzgerald/Kim Hutcheson Joe Fitzgerald/Kim Hutcheson John Short Ryan Self RAINEY KELLY CAMPBELL ROALFE/ Y&R London UNITED KINGDOM SHOP SHOCK AND SOUL CLOTHING STORE RAINEY KELLY CAMPBELL ROALFE/ Y&R London Mark Roalfe/Damon Collins Joe Fitzgerald/Kim Hutcheson Joe Fitzgerald/Kim Hutcheson John Short Ryan Self RAINEY KELLY CAMPBELL ROALFE/ Y&R London

B06/266 CONSUMER SERVICES CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Entered By

ARGENTINA

B06/267 CONSUMER SERVICES CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Entered By

ARGENTINA

WEDNESDAY, JUNE 23, 2010

ELVIS HARD ROCK CAFE RESTAURANT Y&R BUENOS AIRES Martin Mercado Martin Mercado Demian Veleda Demian Veleda/Matias Varise Demian Veleda/Matias Varise Marian Botas Y&R BUENOS AIRES

FREDDY HARD ROCK CAFE RESTAURANT Y&R BUENOS AIRES Martin Mercado Martin Mercado Demian Veleda Demian Veleda/Matias Varise Demian Veleda/Matias Varise Marian Botas Y&R BUENOS AIRES

B06/268 CONSUMER SERVICES CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Entered By

ARGENTINA

B06/382 CONSUMER SERVICES CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Illustrator Account Supervisor Account Manager Entered By

BRAZIL

B06/383 CONSUMER SERVICES CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Illustrator Account Supervisor Account Manager Entered By

BRAZIL

B06/384 CONSUMER SERVICES CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Illustrator Account Supervisor Account Manager Entered By

BRAZIL

KURT HARD ROCK CAFE RESTAURANT Y&R BUENOS AIRES Martin Mercado Martin Mercado Demian Veleda Demian Veleda/Matias Varise Demian Veleda/Matias Varise Marian Botas Y&R BUENOS AIRES

DOORS 1 EDITORA ABRIL VIP MAGAZINE GREY BRASIL São Paulo Guy Costa Guy Costa/Leandro Castilho Filipe Medici André Sallowicz Márcio Sallowicz Burti Hd Humberto Surian/Beatriz Vital Andrea Fernandez GREY BRASIL São Paulo

DOORS 2 EDITORA ABRIL VIP MAGAZINE GREY BRASIL São Paulo Guy Costa Guy Costa/Leandro Castilho Filipe Medici André Sallowicz Márcio Sallowicz Burti Hd Humberto Surian/Beatriz Vital Andrea Fernandez GREY BRASIL São Paulo

DOORS 3 EDITORA ABRIL VIP MAGAZINE GREY BRASIL São Paulo Guy Costa Guy Costa/Leandro Castilho Filipe Medici André Sallowicz Márcio Sallowicz Burti Hd Humberto Surian/Beatriz Vital Andrea Fernandez GREY BRASIL São Paulo

B07/090 BRAZIL BUSINESS PRODUCTS & SERVICES CAMPAIGN Title EUROPE Advertiser FEDEX Product COURIER SERVICES Advertising Agency, City DDB BRASIL São Paulo Chief Creative Officer Sergio Valente Executive Creative Director Sergio Valente Creative Director Sergio Valente/Renata Florio/ Rodrigo Almeida/Moacyr Netto Copywriter Aricio Fortes Art Director Max Geraldo Photographer Manolo Moran Account Supervisor Anna Paola Teixeira/Suzana Poli/ Andrea Lang/Carolina Porto/Renato Nose Advertiser’s Supervisor Guilherme Gatti Entered By DDB BRASIL São Paulo B07/091 BRAZIL BUSINESS PRODUCTS & SERVICES CAMPAIGN Title ASIA Advertiser FEDEX Product COURIER SERVICES Advertising Agency, City DDB BRASIL São Paulo Chief Creative Officer Sergio Valente Executive Creative Director Sergio Valente Creative Director Sergio Valente/Renata Florio/ Rodrigo Almeida/Moacyr Netto Copywriter Aricio Fortes Art Director Max Geraldo Photographer Manolo Moran Account Supervisor Anna Paola Teixeira/Suzana Poli/ Andrea Lang/Carolina Porto/Renato Nose Advertiser’s Supervisor Guilherme Gatti Entered By DDB BRASIL São Paulo

B07/092 BRAZIL BUSINESS PRODUCTS & SERVICES CAMPAIGN Title AMERICA Advertiser FEDEX Product COURIER SERVICES Advertising Agency, City DDB BRASIL São Paulo Chief Creative Officer Sergio Valente Executive Creative Director Sergio Valente Creative Director Sergio Valente/Renata Florio/ Rodrigo Almeida/Moacyr Netto Copywriter Aricio Fortes Art Director Max Geraldo Photographer Manolo Moran Account Supervisor Anna Paola Teixeira/Suzana Poli/ Andrea Lang/Carolina Porto/Renato Nose Advertiser’s Supervisor Guilherme Gatti Entered By DDB BRASIL São Paulo B08/142 INDONESIA FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS Title CORAL Advertiser CONSERVATION INTERNATIONAL Product ENVIRONMENTAL AWARENESS Advertising Agency, City GREY JAKARTA Chief Creative Officer Ali Shabaz Executive Creative Director Ali Shabaz Creative Director Agus Arbana Copywriter Abimanyu Satrio Art Director Johan Wangarrij Photographer Andry Dilindra - Third Eye Studio Account Supervisor Syaiful Anwar/Juria Haruni Advertiser’s Supervisor Conservation International Elshinta Suyoso Marsden Account Manager Poppy Makalew Other Credits Elshinta Suyoso Marsden Entered By GREY JAKARTA B08/145 SOUTH AFRICA FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS CAMPAIGN Title LIGHTER Advertiser ENDANGERED WILDLIFE TRUST Product MARINE AND COASTAL PROGRAMME Advertising Agency, City TBWA\HUNT\LASCARIS JOHANNESBURG Chief Creative Officer John Hunt Executive Creative Director Damon Stapleton Creative Director Adam Weber Copywriter Jared Osmond Art Director Wihan Meerholz Photographer Chris Jordan Account Supervisor Katiso Maarohanye Account Manager Bridget Langley Entered By TBWA\HUNT\LASCARIS JOHANNESBURG B08/146 SOUTH AFRICA FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS CAMPAIGN Title BOTTLE TOP Advertiser ENDANGERED WILDLIFE TRUST Product MARINE AND COASTAL PROGRAMME Advertising Agency, City TBWA\HUNT\LASCARIS JOHANNESBURG Chief Creative Officer John Hunt Executive Creative Director Damon Stapleton Creative Director Adam Weber Copywriter Jared Osmond Art Director Wihan Meerholz Photographer Chris Jordan Account Supervisor Katiso Maarohanye Account Manager Bridget Langley Entered By TBWA\HUNT\LASCARIS JOHANNESBURG B08/147 SOUTH AFRICA FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS CAMPAIGN Title ROPE Advertiser ENDANGERED WILDLIFE TRUST Product MARINE AND COASTAL PROGRAMME Advertising Agency, City TBWA\HUNT\LASCARIS JOHANNESBURG Chief Creative Officer John Hunt Executive Creative Director Damon Stapleton Creative Director Adam Weber Copywriter Jared Osmond Art Director Wihan Meerholz Photographer Chris Jordan Account Supervisor Katiso Maarohanye Account Manager Bridget Langley Entered By TBWA\HUNT\LASCARIS JOHANNESBURG B08/148 SOUTH AFRICA FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS CAMPAIGN Title GOLF BALL Advertiser ENDANGERED WILDLIFE TRUST Product MARINE AND COASTAL PROGRAMME Advertising Agency, City TBWA\HUNT\LASCARIS JOHANNESBURG Chief Creative Officer John Hunt Executive Creative Director Damon Stapleton Creative Director Adam Weber Copywriter Jared Osmond Art Director Wihan Meerholz

D4 23-37 Outdoor Winners:25•01 front 22/06/10 21:28 Page29

OUTDOOR WINNERS Photographer Account Supervisor Account Manager Entered By

Chris Jordan Katiso Maarohanye Bridget Langley TBWA\HUNT\LASCARIS JOHANNESBURG

B08/241 TURKEY FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS CAMPAIGN Title SHARK Advertiser WWF Product ENVIRONMENTAL AWARENESS Advertising Agency, City DDB&CO. Istanbul Creative Director Karpat Polat Copywriter Gokhan Akca Art Director Ali Bati Account Supervisor Asli Haymana Entered By DDB&CO. Istanbul B08/243 TURKEY FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS CAMPAIGN Title BIRD Advertiser WWF Product ENVIRONMENTAL AWARENESS Advertising Agency, City DDB&CO. Istanbul Creative Director Karpat Polat Copywriter Gokhan Akca Art Director Ali Bati Account Supervisor Asli Haymana Entered By DDB&CO. Istanbul C01/074 THE PHILIPPINES AMBIENT: BARS, RESTAURANTS & STORES, ETC. Title NATURE PRODUCTS Advertiser THE NORTH FACE/PRIMER GROUP Product OUTDOOR GEAR Advertising Agency, City ACE SAATCHI & SAATCHI Makati City Executive Creative Director Andrew Petch/Raoul Floresca Creative Director Trixie Diyco Copywriter Paolo Agulto/Maan Agsalud Art Director Janette De Veyra Planner Final Artist: Rod Alonzo/Robert Achas; Print Producers: Rodel Quitain/ Dennis Obien Other Credits Vp/Head Of Integration: Tony Sarmiento; Acd: Chin Pangan; Animator/Editor: Jannette De Veyra Entered By ACE SAATCHI & SAATCHI Makati City C03/020 AMBIENT: SPECIAL BUILD Title Advertiser Product Advertising Agency, City Executive Creative Director Copywriter Art Director Account Supervisor Advertiser’s Supervisor Account Manager Other Credits

Entered By C03/072 AMBIENT: SPECIAL BUILD Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Illustrator Account Supervisor Account Manager Other Credits

Entered By C03/081 AMBIENT: SPECIAL BUILD Title Advertiser Product Advertising Agency, City Creative Director Copywriter Art Director Account Manager Entered By

C03/153 AMBIENT: SPECIAL BUILD CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Account Supervisor Account Manager Other Credits Entered By C03/154 AMBIENT: SPECIAL BUILD CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Account Supervisor Account Manager Other Credits Entered By C03/155 AMBIENT: SPECIAL BUILD CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Account Supervisor Account Manager Other Credits

NEW ZEALAND Entered By KIT KAT CHAIR NESTLÉ KIT KAT JWT NEW ZEALAND Auckland Peter Ogden/Angus Hennah Mike Ramsay Jordan Young Simon Fitch Sandra Lee Louisa Redshaw JWT - Head Of Tv/ Content Megan Robertson/ Bootleg - Karl Moody JWT NEW ZEALAND Auckland SWEDEN WORLD’S BIGGEST SIGNPOST NOKIA NAVIGATION SERVICES FARFAR Stockholm Jon Dranger Erik Norin Carl Fredrik Jannerfeldt Tomas Jonsson Flash: Bjorn Uppeke/Mikael Ring/ Robert Jarvi Marten Forslund/Christian Nord Marie Persson/Ulrika Hojgard/ Louise Stenborg Head Of Strategy: Niku Banaie/ Creative President: Matias Palm Jensen/ Production: Mission/Starcut FARFAR Stockholm THE NETHERLANDS THE MINI CHRISTMAS BOX BMW GROUP MINI UBACHSWISBRUN/JWT Amsterdam Thijs De Boer/Martijn Van Der Werf Thomas Reinhold Thom Van Rijckevorsel Lisa Mérelle UBACHSWISBRUN/JWT Amsterdam

C04/081 AMBIENT: STUNTS & LIVE ADVERTISING Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Illustrator Typographer Other Credits Entered By

SOUTH AFRICA ALEXANDRA TOWNSHIP INTERNATIONAL ORGANISATION FOR MIGRATION ANTI-HUMAN TRAFFICKING TBWA\HUNT\LASCARIS JOHANNESBURG Damon Stapleton Vanessa Gibson Charles Pantland Miguel Nunes Des Ellis Sipho Matsheke Kea Ngcobo Leigh-Anne Kazantzas (Strategic Planning Director) TBWA\HUNT\LASCARIS JOHANNESBURG SOUTH AFRICA HILLBROW INTERNATIONAL ORGANISATION FOR MIGRATION ANTI-HUMAN TRAFFICKING TBWA\HUNT\LASCARIS JOHANNESBURG Damon Stapleton Vanessa Gibson Charles Pantland Miguel Nunes Des Ellis Sipho Matsheke Kea Ngcobo Leigh-Anne Kazantzas (Strategic Planning Director) TBWA\HUNT\LASCARIS JOHANNESBURG SOUTH AFRICA SCHOOL INTERNATIONAL ORGANISATION FOR MIGRATION ANTI-HUMAN TRAFFICKING TBWA\HUNT\LASCARIS JOHANNESBURG Damon Stapleton Vanessa Gibson Charles Pantland Miguel Nunes Des Ellis Sipho Matsheke Kea Ngcobo Leigh-Anne Kazantzas (Strategic Planning Director) TBWA\HUNT\LASCARIS JOHANNESBURG

Anjali Khanchandani/Jay Gala Nadia Chauhan/Madhur Pandey Director: Prakash Verma CREATIVELAND ASIA Mumbai

C04/114 AMBIENT: STUNTS & LIVE ADVERTISING Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director

BRAZIL

Other Credits Entered By

GERMANY

C06/002 AMBIENT: DIGITAL OUTDOOR Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director

USA

Copywriter Art Director Account Supervisor Advertiser’s Supervisor

Account Manager Other Credits

Entered By SUPOR NON-STICK PANS SUPOR NON-STICK PANS LEO BURNETT SHANGHAI Eddie Booth Gordon Hughes/Amanda Yang Forest Young Amanda Yang/Donna Dong Gordon Hughes/Amanda Yang/ Forest Young Eric Dang/Nicholas Siau Dicky Lui Lin Wei-Jin/Handsome Wong Designer: Sean Qu/Lin Wei-Jin/ Handsome Wong LEO BURNETT SHANGHAI

INDIA MANGO SURPRISE PARLE AGRO FROOTI MANGO DRINK CREATIVELAND ASIA Mumbai Sajan Raj Kurup Vikram Gaikwad Anu Joseph Sajan Raj Kurup/Anu Joseph Nivedita Deshmukh/ Shirin Johari

WHOPPER FACE BURGER KING MADE TO ORDER BURGERS OGILVY BRASIL São Paulo Anselmo Ramos Michel Lent Angela Bassichetti Eduardo Marques Dougas Kozonoe/Denis Kakazu/ Lucas Zaiden Bossa Nova Films/Bamba Music Audio OGILVY BRASIL São Paulo

C04/137 AMBIENT: STUNTS & LIVE ADVERTISING Title Advertiser Product Advertising Agency, City Creative Director Copywriter Art Director Account Supervisor Account Manager Other Credits Entered By

CHINA

C04/082 NEW ZEALAND AMBIENT: STUNTS & LIVE ADVERTISING Title THE BLOB Advertiser NEW ZEALAND BREAST CANCER FOUNDATION Product BREAST CANCER FOUNDATION Advertising Agency, City COLENSO BBDO Auckland Executive Creative Director Nick Worthington Copywriter Johnathan Mcmahon/Lisa Fedyszyn Art Director Lisa Fedyszyn/Johnathan Mcmahon Account Supervisor Account Director: Gemma Findlay Advertiser’s Supervisor Suzanne Nichol/Heather Shotter Account Manager Janelle Van Wonderen; Account Executive: Jessica Blake Planner Hayley Pardoe Entered By COLENSO BBDO Auckland C04/094 AMBIENT: STUNTS & LIVE ADVERTISING Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director

Account Supervisor Advertiser’s Supervisor Other Credits Entered By

FLYVERTISING EICHBORN PUBLISHER JUNG von MATT Hamburg Jacques Pense/Michael Ohanian Norman Scholl/Lennart Frank Thomas Lupo/Benjamin Beck Christine Seelig Katja Best Gun Aydemir (Producer) JUNG von MATT Hamburg

INTERACTIVE STOREFRONTS ESPN MONDAY NIGHT FOOTBALL WIEDEN+KENNEDY New York N/A Kevin Proudfoot And Todd Waterbury Derek Barnes/John Parker And Stuart Jennings/Jerome Austria (Interactive Creative Director) Eric Steele Stuart Jennings Rich Weinstein Aaron Taylor (Vp)/Scott Parker (Sen. Dir)/Brian Harmer (Manager)/ Wes Clark (Coordinator) Casey Bernard And Brian D’entremont Interactive Production Company Brand New School/Audio Post Production Co./Audio Engine/Develo WIEDEN+KENNEDY New York

Bronze Awards A01/023 SAVOURY FOODS CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriter Art Director Account Supervisor Account Manager Entered By

GERMANY

A01/024 SAVOURY FOODS CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriter Art Director Account Supervisor Account Manager Entered By

GERMANY

WE’VE LA FRONS DR. AUGUST OETKER BISTRO BAGUETTES BBDO GERMANY Düsseldorf Toygar Bazarkaya Sebastian Hardieck Thomas Kuhn/Richard Taylor Sebastian Piltz/Astrid Germanus Eva-Maria Kalcker Verena Grosssteinbeck BBDO GERMANY Düsseldorf

MAIR SEA BOOK WHO DR. AUGUST OETKER BISTRO BAGUETTES BBDO GERMANY Düsseldorf Toygar Bazarkaya Sebastian Hardieck Thomas Kuhn/Richard Taylor Sebastian Piltz/Astrid Germanus Eva-Maria Kalcker Verena Grosssteinbeck BBDO GERMANY Düsseldorf

A05/018 GERMANY HOUSEHOLD: CLEANING PRODUCTS CAMPAIGN Title SPRINGFIELD Advertiser MELITTA HAUSHALTSPRODUKTE Product VACUUM CLEANER BAGS Advertising Agency, City BBDO GERMANY Düsseldorf Chief Creative Officer Toygar Bazarkaya Executive Creative Director Carsten Bolk Copywriter Marc Steinberg Art Director Bernd Faust Photographer Jost Hiller Account Supervisor Dirk Bittermann Account Manager Julius Möbius/Ulrike Heinecke Entered By BBDO GERMANY Düsseldorf

WEDNESDAY, JUNE 23, 2010

D4 23-37 Outdoor Winners:25•01 front 22/06/10 21:28 Page30

OUTDOOR WINNERS

A05/019 GERMANY HOUSEHOLD: CLEANING PRODUCTS CAMPAIGN Title ZIGGY Advertiser MELITTA HAUSHALTSPRODUKTE Product VACUUM CLEANER BAGS Advertising Agency, City BBDO GERMANY Düsseldorf Chief Creative Officer Toygar Bazarkaya Executive Creative Director Carsten Bolk Copywriter Marc Steinberg Art Director Bernd Faust Photographer Jost Hiller Account Supervisor Dirk Bittermann Account Manager Julius Möbius/Ulrike Heinecke Entered By BBDO GERMANY Düsseldorf A05/035 HOUSEHOLD: CLEANING PRODUCTS Title Advertiser Product Advertising Agency, City Creative Director Copywriter Art Director Account Manager Entered By

TURKEY

A10/001 TOILETRIES CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director

CHINA

Illustrator Account Supervisor Advertiser’s Supervisor Account Manager Entered By A10/002 TOILETRIES CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Illustrator Account Supervisor Advertiser’s Supervisor Account Manager Entered By A10/003 TOILETRIES CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Illustrator Account Supervisor Advertiser’s Supervisor Account Manager Entered By

KETCHUP PERSIL DETERGENT DDB&CO. Istanbul Karpat Polat Karpat Polat Ali Bati Lawrence Dupre DDB&CO. Istanbul

COLUMBUS HUGGIES DIAPER OGILVY BEIJING Bill Chan Jacky Lung/Kweichee Lam/Xingsheng Qi Guilin Bo/Kweichee Lam Xingsheng Qi/Shengxiong Chen/ Zhihua Zhong/Jacky Lung Yu Chen Monica Hung Helena He Maggie Zhou OGILVY BEIJING CHINA ZORRO HUGGIES DIAPER OGILVY BEIJING Bill Chan Jacky Lung/Kweichee Lam/Xingsheng Qi Guilin Bo/Kweichee Lam Xingsheng Qi/Shengxiong Chen/ Zhihua Zhong/Jacky Lung Yu Chen Monica Hung Helena He Maggie Zhou OGILVY BEIJING CHINA SNOW WHITE HUGGIES DIAPER OGILVY BEIJING Bill Chan Jacky Lung/Kweichee Lam/Xingsheng Qi Guilin Bo/Kweichee Lam Xingsheng Qi/Shengxiong Chen/ Zhihua Zhong/Jacky Lung Yu Chen Monica Hung Helena He Maggie Zhou OGILVY BEIJING

A13/007 MISCELLANEOUS Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Account Supervisor Advertiser’s Supervisor Entered By

CHILE

A13/010 MISCELLANEOUS Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director

GERMANY

WEDNESDAY, JUNE 23, 2010

SHELTER PEDIGREE DOG ADOPTION TBWA\FREDERICK Santiago Pablo Leiva Cristian López Cristian López Gonzálo Arévalo Gabriel Jefferies/Aldo Pentenero Raúl Labrija TBWA\FREDERICK Santiago

GERTRUD 8IN1 PET PRODUCTS PETCARE PRODUCTS SERVICEPLAN Munich Alexander Schill Alexander Schill Maik Kaehler/Christoph Nann

Art Director Illustrator Other Credits Entered By

Manuel Wolff/Savina Mokreva Frank Schemmann Customer Consultants: Jan-Philipp Jahn/ Kirsten Burkhardt SERVICEPLAN Munich

A13/029 MISCELLANEOUS CAMPAIGN Title Advertiser Product Advertising Agency, City Creative Director Art Director Photographer Account Supervisor Entered By

TURKEY

A13/030 MISCELLANEOUS CAMPAIGN Title Advertiser Product Advertising Agency, City Creative Director Art Director Photographer Account Supervisor Entered By

TURKEY

A13/031 MISCELLANEOUS CAMPAIGN Title Advertiser Product Advertising Agency, City Creative Director Art Director Photographer Account Supervisor Entered By

TURKEY

WRENCH ATAS-ASM DIS TICARET INDUSTRIAL HAND CLEANER DDB&CO. Istanbul Karpat Polat Andres Vergara/Polat Gulkas Volkan Hicyilmaz Asli Haymana DDB&CO. Istanbul

GRIP ATAS-ASM DIS TICARET INDUSTRIAL HAND CLEANER DDB&CO. Istanbul Karpat Polat Andres Vergara/Polat Gulkas Volkan Hicyilmaz Asli Haymana DDB&CO. Istanbul

CAN ATAS-ASM DIS TICARET INDUSTRIAL HAND CLEANER DDB&CO. Istanbul Karpat Polat Andres Vergara/Polat Gulkas Volkan Hicyilmaz Asli Haymana DDB&CO. Istanbul

A14/034 GERMANY CARS & AUTOMOTIVE SERVICES CAMPAIGN Title PHONE BOX Advertiser DAIMLER Product SMART FORTWO Advertising Agency, City BBDO GERMANY Düsseldorf Chief Creative Officer Sebastian Hardieck/Toygar Bazarkaya Art Director Peter Engelbrecht/Karolina Bukowiecka/ Gustavo Vieira Dias Photographer Robert Eikelpoth Entered By BBDO GERMANY Düsseldorf A14/035 GERMANY CARS & AUTOMOTIVE SERVICES CAMPAIGN Title WC Advertiser DAIMLER Product SMART FORTWO Advertising Agency, City BBDO GERMANY Düsseldorf Chief Creative Officer Sebastian Hardieck/Toygar Bazarkaya Art Director Peter Engelbrecht/Karolina Bukowiecka/ Gustavo Vieira Dias Photographer Robert Eikelpoth Entered By BBDO GERMANY Düsseldorf A14/036 GERMANY CARS & AUTOMOTIVE SERVICES CAMPAIGN Title PHOTO BOOTH Advertiser DAIMLER Product SMART FORTWO Advertising Agency, City BBDO GERMANY Düsseldorf Chief Creative Officer Sebastian Hardieck/Toygar Bazarkaya Art Director Peter Engelbrecht/Karolina Bukowiecka/ Gustavo Vieira Dias Photographer Robert Eikelpoth Entered By BBDO GERMANY Düsseldorf A14/037 GERMANY CARS & AUTOMOTIVE SERVICES CAMPAIGN Title LIFT Advertiser DAIMLER Product SMART FORTWO Advertising Agency, City BBDO GERMANY Düsseldorf Chief Creative Officer Sebastian Hardieck/Toygar Bazarkaya Art Director Peter Engelbrecht/Karolina Bukowiecka/ Gustavo Vieira Dias Photographer Robert Eikelpoth Entered By BBDO GERMANY Düsseldorf A14/112 CHINA CARS & AUTOMOTIVE SERVICES CAMPAIGN Title GRASSLAND Advertiser LAND ROVER Product LAND ROVER Advertising Agency, City Y&R BEIJING Chief Creative Officer Marcus Rebeschini/Nils Andersson Executive Creative Director Nils Andersson Creative Director Nils Andersson/Marcus Rebeschini/ Mike Shackle/Graham Lang Copywriter Nils Andersson/A S Anam

Art Director Photographer Illustrator Typographer Account Supervisor Account Manager Entered By

A S Anam Kerry Wilson/Sebastian Siah Raul Pardo/Cream/Wishing Well Raul Pardo/ Lee Aldridge Henry Chan/Bryce Whitwam Lucy Harries Y&R BEIJING

A14/113 CHINA CARS & AUTOMOTIVE SERVICES CAMPAIGN Title MOUNTAIN Advertiser LAND ROVER Product LAND ROVER Advertising Agency, City Y&R BEIJING Chief Creative Officer Marcus Rebeschini/Nils Andersson Executive Creative Director Nils Andersson Creative Director Nils Andersson/Marcus Rebeschini/ Mike Shackle/Graham Lang Copywriter Nils Andersson/A S Anam Art Director A S Anam Photographer Kerry Wilson/Sebastian Siah Illustrator Raul Pardo/Cream/Wishing Well Typographer Raul Pardo/ Lee Aldridge Account Supervisor Henry Chan/Bryce Whitwam Account Manager Lucy Harries Entered By Y&R BEIJING A14/114 CHINA CARS & AUTOMOTIVE SERVICES CAMPAIGN Title DESERT Advertiser LAND ROVER Product LAND ROVER Advertising Agency, City Y&R BEIJING Chief Creative Officer Marcus Rebeschini/Nils Andersson Executive Creative Director Nils Andersson Creative Director Nils Andersson/Marcus Rebeschini/ Mike Shackle/Graham Lang Copywriter Nils Andersson/A S Anam Art Director A S Anam Photographer Kerry Wilson/Sebastian Siah Illustrator Raul Pardo/Cream/Wishing Well Typographer Raul Pardo/Lee Aldridge Account Supervisor Henry Chan/Bryce Whitwam Account Manager Lucy Harries Entered By Y&R BEIJING A14/147 CARS & AUTOMOTIVE SERVICES Title Advertiser Product Advertising Agency, City Creative Director Art Director Account Supervisor Account Manager Entered By

TURKEY BANANA SQUID AUDI TURKEY DOGUS OTOMOTIV AUDI QUATTRO DDB&CO. Istanbul Karpat Polat Andres Vergara, Polat Gulkas, Edward Sedelius, Ferhat Deniz Fors Ozlem Delikanli Ela Gokkan DDB&CO. Istanbul

A15/029 RETAIL STORES Title Advertiser Product Advertising Agency, City Executive Creative Director Copywriter Art Director Typographer Account Supervisor Planner Entered By

UNITED KINGDOM

A17/018 TRAVEL, TRANSPORT & TOURISM Title Advertiser Product Advertising Agency, City Copywriter Art Director Account Supervisor Account Manager Other Credits Entered By

NORWAY

A18/019 ENTERTAINMENT & LEISURE CAMPAIGN Title Advertiser Product Advertising Agency, City Creative Director Copywriter Art Director Account Supervisor Account Manager Entered By

CANADA

SANDALS DIXONS.CO.UK ONLINE ELECTRICAL STORE M&C SAATCHI London Simon Dicketts/Graham Fink Simon Dicketts Graham Fink Gareth Davies Estelle Lee Neil Godber M&C SAATCHI London

LAST ONE TO LEAVE HITS THE LIGHTS NORWEGIAN AIRLINES AIRLINE KITCHEN LEO BURNETT Oslo Christian Hygen Per Erik Jarl Rune Roalsvig Ellen Sørnes Hilleren Ad-Assistant: Christian Lauritzen KITCHEN LEO BURNETT Oslo

BOAT BC LOTTERY CORPORATION LOTTERY SCRATCH TICKETS TBWA\VANCOUVER Paul Little Mia Thomsett John Williamson James Pelletier Julie Mitchell TBWA\VANCOUVER

D4 23-37 Outdoor Winners:25•01 front 22/06/10 21:28 Page31

OUTDOOR WINNERS A18/020 ENTERTAINMENT & LEISURE CAMPAIGN Title Advertiser Product Advertising Agency, City Creative Director Copywriter Art Director Account Supervisor Account Manager Entered By

CANADA

A18/030 ENTERTAINMENT & LEISURE CAMPAIGN Title Advertiser Product Advertising Agency, City Creative Director Copywriter

JAPAN

Art Director Photographer Other Credits Entered By A18/031 ENTERTAINMENT & LEISURE CAMPAIGN Title Advertiser Product Advertising Agency, City Creative Director Copywriter Art Director Photographer Other Credits Entered By A18/032 ENTERTAINMENT & LEISURE CAMPAIGN Title Advertiser Product Advertising Agency, City Creative Director Copywriter Art Director Photographer Other Credits Entered By A18/076 ENTERTAINMENT & LEISURE Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Account Supervisor Advertiser’s Supervisor Account Manager Planner Other Credits Entered By A19/055 PUBLICATIONS & MEDIA CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Entered By A19/056 PUBLICATIONS & MEDIA CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director

POOL BC LOTTERY CORPORATION LOTTERY SCRATCH TICKETS TBWA\VANCOUVER Paul Little Mia Thomsett John Williamson James Pelletier Julie Mitchell TBWA\VANCOUVER

SPIRALS YOSHIDA HIDEO MEMORIAL FOUNDATION ONE SHOW 2009 EXHIBITION DENTSU Tokyo Yuya Furukawa Haruko Tsutsui/Mariko Tsukamoto/ Fujinari Tsutsumi/Eriko Ishibashi Yoshihiro Yagi Katsutoshi Hanada Production Co.:Katachi Co. Ltd/ Designers:Yoshihiro Yagi/Yo Kimura DENTSU Tokyo JAPAN STAR YOSHIDA HIDEO MEMORIAL FOUNDATION ONE SHOW 2009 EXHIBITION DENTSU Tokyo Yuya Furukawa Haruko Tsutsui/Mariko Tsukamoto/ Fujinari Tsutsumi/Eriko Ishibashi Yoshihiro Yagi Katsutoshi Hanada Production Co.:Katachi Co. Ltd/ Designers:Yoshihiro Yagi/Yo Kimura DENTSU Tokyo

Copywriter Art Director Entered By A19/058 PUBLICATIONS & MEDIA CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Entered By

MEXICO BIG BOY MATTEL HOT WHEELS OGILVY MEXICO José Montalvo Miguel Angel Ruiz Abraham Quintana Abraham Quintana Iván Carrasco/Mario Salgado/ Jaime González Diego Arrigoni Pilar Troconis Roberto Guzmán Horacio Genolet Javier Macías Iván Carrasco - Head Art Director OGILVY MEXICO INDIA BAG THE ECONOMIST NEWSPAPER OGILVY & MATHER Mumbai Rajiv Rao/Abhijit Avasthi Sumanto Chattopadhyay Sukesh Kumar Nayak/Heeral Desai Akhaury Sukesh Kumar Nayak/Vedashree Khambete Heeral Desai Akhaury/R. Pratheeb/ Soumen Nath OGILVY & MATHER Mumbai INDIA BABY THE ECONOMIST NEWSPAPER OGILVY & MATHER Mumbai Rajiv Rao/Abhijit Avasthi Sumanto Chattopadhyay Sukesh Kumar Nayak/Heeral Desai Akhaury

INDIA WHALE THE ECONOMIST NEWSPAPER OGILVY & MATHER Mumbai Rajiv Rao/Abhijit Avasthi Sumanto Chattopadhyay Sukesh Kumar Nayak/Heeral Desai Akhaury Sukesh Kumar Nayak/Vedashree Khambete Heeral Desai Akhaury/R. Pratheeb/ Soumen Nath OGILVY & MATHER Mumbai

A21/015 BUSINESS EQUIPMENT & SERVICES Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriter Art Director Photographer Account Manager Entered By

GERMANY

A21/024 BUSINESS EQUIPMENT & SERVICES Title Advertiser Product Advertising Agency, City

THE PHILIPPINES

Chief Creative Officer Executive Creative Director Copywriter

JAPAN CIRCLES YOSHIDA HIDEO MEMORIAL FOUNDATION ONE SHOW 2009 EXHIBITION DENTSU Tokyo Yuya Furukawa Haruko Tsutsui/Mariko Tsukamoto/ Fujinari Tsutsumi/Eriko Ishibashi Yoshihiro Yagi Katsutoshi Hanada Production Co.:Katachi Co. Ltd/ Designers:Yoshihiro Yagi/Yo Kimura DENTSU Tokyo

Sukesh Kumar Nayak/Vedashree Khambete Heeral Desai Akhaury/R. Pratheeb/ Soumen Nath OGILVY & MATHER Mumbai

Art Director Photographer Account Supervisor Advertiser’s Supervisor Account Manager Other Credits Entered By Makati City

BEATLES SPUK PICTURES IMAGE LIBRARY BBDO GERMANY Düsseldorf Toygar Bazarkaya Carsten Bolk Florian Birkner Jake Shaw Matt Barnes Liselotte Schwenkert BBDO GERMANY Düsseldorf

MUD FEDEX COURIER BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City David Guerrero Simon Welsh/Joel Limchoc Simon Welsh/David Guerrero/ Meggy de Guzman Joel Limchoc/Dale Lopez Polo Gripo/Marlon Balangon Lynne Esguerra Dean Chau Kim Ylen Manny Vailoces BBDO GUERRERO/PROXIMITY PHILIPPINES

A22/046 BRAZIL COMMERCIAL PUBLIC SERVICES CAMPAIGN Title ASS Advertiser RED BALLOON Product ENGLISH SCHOOL FOR KIDS Advertising Agency, City OGILVY BRASIL São Paulo Chief Creative Officer Anselmo Ramos Creative Director Denis Kakazu/Fred Saldanha Copywriter Claudio Lima Art Director Guilherme Nobrega Illustrator Guilherme Nobrega Typographer Guilherme Nobrega Account Supervisor Valéria Barone/Camila Porto/Samia Paz Advertiser’s Supervisor Rodrigo Facchinetti Entered By OGILVY BRASIL São Paulo A22/047 BRAZIL COMMERCIAL PUBLIC SERVICES CAMPAIGN Title COCK Advertiser RED BALLOON Product ENGLISH SCHOOL FOR KIDS Advertising Agency, City OGILVY BRASIL São Paulo Chief Creative Officer Anselmo Ramos Creative Director Denis Kakazu/Fred Saldanha Copywriter Claudio Lima Art Director Guilherme Nobrega Illustrator Guilherme Nobrega Typographer Guilherme Nobrega Account Supervisor Valéria Barone/Camila Porto/Samia Paz Advertiser’s Supervisor Rodrigo Facchinetti Entered By OGILVY BRASIL São Paulo A23/009 CORPORATE IMAGE Title Advertiser Product Advertising Agency, City Chief Creative Officer Copywriter Art Director Entered By

ARGENTINA TREES FORD CORPORATE IMAGE JWT ARGENTINA Buenos Aires Pablo Alvarez Travieso/Gonzalo Vecino Ignacio Mendiola Martin Otonello JWT ARGENTINA Buenos Aires

A25/018 SPAIN PUBLIC AWARENESS MESSAGES CAMPAIGN Title HU JINTAO Advertiser AMNESTY INTERNATIONAL Product HUMAN RIGHTS AWARENESS

Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Account Supervisor Advertiser’s Supervisor Entered By

JWT SPAIN Barcelona Alex Martínez Carles Puig Oscar Galán/Mireia Vila Ferrán Mendizábal Jordi Iglesias Concha Martínez JWT SPAIN Barcelona

A25/020 SPAIN PUBLIC AWARENESS MESSAGES CAMPAIGN Title MUBARAK Advertiser AMNESTY INTERNATIONAL Product HUMAN RIGHTS AWARENESS Advertising Agency, City JWT SPAIN Barcelona Executive Creative Director Alex Martínez Creative Director Carles Puig Copywriter Oscar Galán/Mireia Vila Art Director Ferrán Mendizábal Account Supervisor Jordi Iglesias Advertiser’s Supervisor Concha Martínez Entered By JWT SPAIN Barcelona A25/021 SPAIN PUBLIC AWARENESS MESSAGES CAMPAIGN Title KIM JONG-IL Advertiser AMNESTY INTERNATIONAL Product HUMAN RIGHTS AWARENESS Advertising Agency, City JWT SPAIN Barcelona Executive Creative Director Alex Martínez Creative Director Carles Puig Copywriter Oscar Galán/Mireia Vila Art Director Ferrán Mendizábal Account Supervisor Jordi Iglesias Advertiser’s Supervisor Concha Martínez Entered By JWT SPAIN Barcelona A25/022 SPAIN PUBLIC AWARENESS MESSAGES CAMPAIGN Title OBAMA Advertiser AMNESTY INTERNATIONAL Product HUMAN RIGHTS AWARENESS Advertising Agency, City JWT SPAIN Barcelona Executive Creative Director Alex Martínez Creative Director Carles Puig Copywriter Oscar Galán Art Director Ferrán Mendizábal Account Supervisor Jordi Iglesias Advertiser’s Supervisor Concha Martínez Entered By JWT SPAIN Barcelona A25/097 FRANCE PUBLIC AWARENESS MESSAGES CAMPAIGN Title WOMAN Advertiser SAMUSOCIAL Product HOMELESSNESS AWARENESS Advertising Agency, City PUBLICIS CONSEIL Paris Chief Creative Officer Olivier Altmann Creative Director Veronique Sels Copywriter Veronique Sels Art Director Alexandra Offe Photographer Marc Paeps Account Supervisor Jean-Patrick Chiquiar Advertiser’s Supervisor Xavier Emmanuelli/Stefania Parigi Account Manager Emmanuelle Henry/Deborah Guarachi Other Credits Head Of Art : Frederic Royer Entered By PUBLICIS CONSEIL Paris A25/098 FRANCE PUBLIC AWARENESS MESSAGES CAMPAIGN Title YOUNG MAN Advertiser SAMUSOCIAL Product HOMELESSNESS AWARENESS Advertising Agency, City PUBLICIS CONSEIL Paris Chief Creative Officer Olivier Altmann Creative Director Veronique Sels Copywriter Veronique Sels Art Director Alexandra Offe Photographer Marc Paeps Account Supervisor Jean-Patrick Chiquiar Advertiser’s Supervisor Xavier Emmanuelli/Stefania Parigi Account Manager Emmanuelle Henry/Deborah Guarachi Other Credits Head Of Art : Frederic Royer Entered By PUBLICIS CONSEIL Paris A25/099 FRANCE PUBLIC AWARENESS MESSAGES CAMPAIGN Title OLD MAN Advertiser SAMUSOCIAL Product HOMELESSNESS AWARENESS Advertising Agency, City PUBLICIS CONSEIL Paris Chief Creative Officer Olivier Altmann Creative Director Veronique Sels Copywriter Veronique Sels Art Director Alexandra Offe Photographer Marc Paeps Account Supervisor Jean-Patrick Chiquiar Advertiser’s Supervisor Xavier Emmanuelli/Stefania Parigi Account Manager Emmanuelle Henry/Deborah Guarachi Other Credits Head Of Art: Frederic Royer Entered By PUBLICIS CONSEIL Paris

WEDNESDAY, JUNE 23, 2010

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32-33_AD:Lions 22/06/10 18:43 Page33

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OUTDOOR WINNERS

A25/118 AUSTRALIA PUBLIC AWARENESS MESSAGES CAMPAIGN Title FRIGATE Advertiser DEFENCE FORCE RECRUITMENT Product ROYAL AUSTRALIAN NAVY Advertising Agency, City GEORGE PATTERSON Y&R Melbourne Executive Creative Director Ben Coulson Copywriter Simon Bagnasco Art Director Chris Northam Photographer Andreas Smetana Account Manager Julian Bell/Rebecca Williamson Other Credits Retouching: Electric Art Entered By GEORGE PATTERSON Y&R Melbourne A25/119 AUSTRALIA PUBLIC AWARENESS MESSAGES CAMPAIGN Title SUBMARINE Advertiser DEFENCE FORCE RECRUITMENT Product ROYAL AUSTRALIAN NAVY Advertising Agency, City GEORGE PATTERSON Y&R Melbourne Executive Creative Director Ben Coulson Copywriter Simon Bagnasco Art Director Chris Northam Photographer Andreas Smetana Account Manager Julian Bell/Rebecca Williamson Other Credits Retouching: Electric Art Entered By GEORGE PATTERSON Y&R Melbourne A25/120 AUSTRALIA PUBLIC AWARENESS MESSAGES CAMPAIGN Title TRANSPORT Advertiser DEFENCE FORCE RECRUITMENT Product ROYAL AUSTRALIAN NAVY Advertising Agency, City GEORGE PATTERSON Y&R Melbourne Executive Creative Director Ben Coulson Copywriter Simon Bagnasco Art Director Chris Northam Photographer Andreas Smetana Account Manager Julian Bell/Rebecca Williamson Other Credits Retouching: Electric Art Entered By GEORGE PATTERSON Y&R Melbourne A25/138 PUBLIC AWARENESS MESSAGES Title Advertiser Product Advertising Agency, City Executive Creative Director Copywriter Art Director Account Manager Planner Other Credits Entered By

AUSTRALIA

A26/045 FUNDRAISING & APPEALS CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Entered By

MEXICO

A26/047 FUNDRAISING & APPEALS CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Entered By

MEXICO

INVISIBLE AUSTRALIAN CHILDHOOD FOUNDATION CHILD NEGLECT AWARENESS JWT Melbourne Richard Muntz Scott Glennon Keith Nicolas Amy Ferraro/Tim Seow Angela Morris Client Personnel: Joe Tucci/Craig Mcmillan JWT Melbourne

AMBULANCE MEXICAN RED CROSS ANNUAL FUNDRAISING DRIVE JWT MEXICO Manuel Techera Esteban Sacco/Enrique Codesido Gabriel Bello/Miguel Brito Rodrigo Rothschild Victor Rojas/Esteban Sacco David Franco JWT MEXICO

CPR MEXICAN RED CROSS ANNUAL FUNDRAISING DRIVE JWT MEXICO Manuel Techera Esteban Sacco/Enrique Codesido Gabriel Bello/Miguel Brito Rodrigo Rothschild Victor Rojas/Esteban Sacco David Franco JWT MEXICO

B02/016 MALAYSIA CONSUMER PRODUCTS: COSMETICS & BEAUTY, TOILETRIES & PHARMACY CAMPAIGN Title STADIUM Advertiser GLAXO SMITHKLINE Product DEQUADIN LOZENGES Advertising Agency, City OGILVY MALAYSIA Kuala Lumpur Chief Creative Officer Gavin Simpson Executive Creative Director Daniel Comar/Gavin Simpson Copywriter Donevan Chew/Paul Lim Art Director Yee Wai Khuen Illustrator Khuang Soon (Cubiz) Entered By OGILVY MALAYSIA Kuala Lumpur B02/017 MALAYSIA CONSUMER PRODUCTS: COSMETICS & BEAUTY, TOILETRIES & PHARMACY CAMPAIGN Title CARNIVAL Advertiser GLAXO SMITHKLINE Product DEQUADIN LOZENGES Advertising Agency, City OGILVY MALAYSIA Kuala Lumpur

WEDNESDAY, JUNE 23, 2010

Chief Creative Officer Executive Creative Director Copywriter Art Director Illustrator Entered By

Gavin Simpson Daniel Comar/Gavin Simpson Donevan Chew/Paul Lim Yee Wai Khuen Khuang Soon (Cubiz) OGILVY MALAYSIA Kuala Lumpur

B02/018 MALAYSIA CONSUMER PRODUCTS: COSMETICS & BEAUTY, TOILETRIES & PHARMACY CAMPAIGN Title CONCERT Advertiser GLAXO SMITHKLINE Product DEQUADIN LOZENGES Advertising Agency, City OGILVY MALAYSIA Kuala Lumpur Chief Creative Officer Gavin Simpson Executive Creative Director Daniel Comar/Gavin Simpson Copywriter Donevan Chew/Paul Lim Art Director Yee Wai Khuen Illustrator Khuang Soon (Cubiz) Entered By OGILVY MALAYSIA Kuala Lumpur B02/079 BRAZIL CONSUMER PRODUCTS: COSMETICS & BEAUTY, TOILETRIES & PHARMACY CAMPAIGN Title CHICKEN Advertiser BRISTOL-MYERS SQUIBB Product LUFTAL ANTACID Advertising Agency, City LEW’LARA\TBWA São Paulo Chief Creative Officer Jaques Lewkowicz Executive Creative Director Andre Laurentino Creative Director Felipe Luchi/Luciano Lincon/Manir Fadel Copywriter Marcos Almirante Art Director Marcelo Rizerio Illustrator Gelmi Account Supervisor Francisco Coutinho Advertiser’s Supervisor Marcelo Barbosa Account Manager Fernanda Tedde Entered By LEW’LARA\TBWA São Paulo B02/080 BRAZIL CONSUMER PRODUCTS: COSMETICS & BEAUTY, TOILETRIES & PHARMACY CAMPAIGN Title CALF Advertiser BRISTOL-MYERS SQUIBB Product LUFTAL ANTACID Advertising Agency, City LEW’LARA\TBWA São Paulo Chief Creative Officer Jaques Lewkowicz Executive Creative Director Andre Laurentino Creative Director Felipe Luchi/Luciano Lincon/Manir Fadel Copywriter Marcos Almirante Art Director Marcelo Rizerio Illustrator Gelmi Account Supervisor Francisco Coutinho Advertiser’s Supervisor Marcelo Barbosa Account Manager Fernanda Tedde Entered By LEW’LARA\TBWA São Paulo B02/081 BRAZIL CONSUMER PRODUCTS: COSMETICS & BEAUTY, TOILETRIES & PHARMACY CAMPAIGN Title PIG Advertiser BRISTOL-MYERS SQUIBB Product LUFTAL ANTACID Advertising Agency, City LEW’LARA\TBWA São Paulo Chief Creative Officer Jaques Lewkowicz Executive Creative Director Andre Laurentino Creative Director Felipe Luchi/Luciano Lincon/Manir Fadel Copywriter Marcos Almirante Art Director Marcelo Rizerio Illustrator Gelmi Account Supervisor Francisco Coutinho Advertiser’s Supervisor Marcelo Barbosa Account Manager Fernanda Tedde Entered By LEW’LARA\TBWA São Paulo B02/127 INDIA CONSUMER PRODUCTS: COSMETICS & BEAUTY, TOILETRIES & PHARMACY CAMPAIGN Title ASSEMBLY LINE Advertiser CHOLAYIL Product MEDIMIX SOAP Advertising Agency, City CREATIVELAND ASIA Mumbai Chief Creative Officer Sajan Raj Kurup Executive Creative Director Vikram Gaikwad Creative Director Anu Joseph Copywriter Anu Joseph/Sajan Raj Kurup Art Director Shirin Johari Photographer Prateeksh Mehra Typographer Mahadeo Sawant Account Supervisor Hiral Vasani/Parineeta Gopal Advertiser’s Supervisor Pradeep V S/Nivas Salian Other Credits Prakash Mohite Entered By CREATIVELAND ASIA Mumbai B02/128 INDIA CONSUMER PRODUCTS: COSMETICS & BEAUTY, TOILETRIES & PHARMACY CAMPAIGN Title APPARATUS Advertiser CHOLAYIL Product MEDIMIX SOAP Advertising Agency, City CREATIVELAND ASIA Mumbai Chief Creative Officer Sajan Raj Kurup Executive Creative Director Vikram Gaikwad Creative Director Anu Joseph Copywriter Anu Joseph/Sajan Raj Kurup Art Director Shirin Johari Photographer Prateeksh Mehra

Typographer Account Supervisor Advertiser’s Supervisor Other Credits Entered By

Mahadeo Sawant Hiral Vasani/Parineeta Gopal Pradeep V S/Nivas Salian Prakash Mohite CREATIVELAND ASIA Mumbai

B02/223 BRAZIL CONSUMER PRODUCTS: COSMETICS & BEAUTY, TOILETRIES & PHARMACY CAMPAIGN Title EX-WIFE’S LAWYER Advertiser BAYER Product CAFIASPIRIN Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Marcello Serpa Creative Director Luiz Sanches/Dulcídio Caldeira Copywriter Marco Giannelli (Pernil) Art Director Ary Nogueira Typographer José Roberto Bezerra Advertiser’s Supervisor Maria Luiza Dias Planner Cintia Gonçalves/Sabrina Guzzon/ Amanda Thomaz Entered By ALMAPBBDO São Paulo B02/224 BRAZIL CONSUMER PRODUCTS: COSMETICS & BEAUTY, TOILETRIES & PHARMACY CAMPAIGN Title BOSS’S JOKES Advertiser BAYER Product CAFIASPIRIN Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Marcello Serpa Creative Director Luiz Sanches/Dulcídio Caldeira Copywriter Marco Giannelli (Pernil) Art Director Ary Nogueira Typographer José Roberto Bezerra Advertiser’s Supervisor Maria Luiza Dias Planner Cintia Gonçalves/Sabrina Guzzon/ Amanda Thomaz Entered By ALMAPBBDO São Paulo B02/225 BRAZIL CONSUMER PRODUCTS: COSMETICS & BEAUTY, TOILETRIES & PHARMACY CAMPAIGN Title TEENAGE DAUGHTER’S BOYFRIEND Advertiser BAYER Product CAFIASPIRIN Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Marcello Serpa Creative Director Luiz Sanches/Dulcídio Caldeira Copywriter Marco Giannelli (Pernil) Art Director Ary Nogueira Typographer José Roberto Bezerra Advertiser’s Supervisor Maria Luiza Dias Planner Cintia Gonçalves/Sabrina Guzzon/ Amanda Thomaz Entered By ALMAPBBDO São Paulo B03/157 FRANCE CONSUMER PRODUCTS: HOUSEHOLD CAMPAIGN Title MAFIA Advertiser XANLITE Product LED XXX BULBS Advertising Agency, City OGILVY FRANCE Paris Executive Creative Director Chris Garbutt Copywriter Edouard Perarnaud Art Director Emmanuel Bougnères/Christophe Louyckx Typographer Sid Tomkins Account Supervisor Laurent Janneau Advertiser’s Supervisor Dan Lussato Entered By OGILVY FRANCE Paris B03/158 FRANCE CONSUMER PRODUCTS: HOUSEHOLD CAMPAIGN Title PSYCHO Advertiser XANLITE Product LED XXX BULBS Advertising Agency, City OGILVY FRANCE Paris Executive Creative Director Chris Garbutt Copywriter Edouard Perarnaud Art Director Emmanuel Bougnères/Christophe Louyckx Typographer Sid Tomkins Account Supervisor Laurent Janneau Advertiser’s Supervisor Dan Lussato Entered By OGILVY FRANCE Paris B03/159 FRANCE CONSUMER PRODUCTS: HOUSEHOLD CAMPAIGN Title TEACHER Advertiser XANLITE Product LED XXX BULBS Advertising Agency, City OGILVY FRANCE Paris Executive Creative Director Chris Garbutt Copywriter Edouard Perarnaud Art Director Emmanuel Bougnères/Christophe Louyckx Typographer Sid Tomkins Account Supervisor Laurent Janneau Advertiser’s Supervisor Dan Lussato Entered By OGILVY FRANCE Paris

D4 23-37 Outdoor Winners:25•01 front 22/06/10 21:28 Page35

OUTDOOR WINNERS B03/245 BRAZIL CONSUMER PRODUCTS: HOUSEHOLD CAMPAIGN Title PUSH UP TOY/BOOK CASE Advertiser TOK&STOK Product FURNITURE Advertising Agency, City DDB BRASIL São Paulo Chief Creative Officer Sergio Valente Executive Creative Director Sergio Valente Creative Director Andre Pedroso/Joao Mosterio/ Daniel Bottas Copywriter Aricio Fortes Art Director Max Geraldo Photographer Rodrigo Ribeiro Illustrator Sergio Filho Account Supervisor Suzana Poli/Marcelo Macedo Advertiser’s Supervisor Regis Dubrule/Ghislaine Dubrule Entered By DDB BRASIL São Paulo B03/246 BRAZIL CONSUMER PRODUCTS: HOUSEHOLD CAMPAIGN Title PUSH UP TOY/CHAIR Advertiser TOK&STOK Product FURNITURE Advertising Agency, City DDB BRASIL São Paulo Chief Creative Officer Sergio Valente Executive Creative Director Sergio Valente Creative Director Andre Pedroso/Joao Mosterio/ Daniel Bottas Copywriter Aricio Fortes Art Director Max Geraldo Photographer Rodrigo Ribeiro Illustrator Sergio Filho Account Supervisor Suzana Poli/Marcelo Macedo Advertiser’s Supervisor Regis Dubrule/Ghislaine Dubrule Entered By DDB BRASIL São Paulo B03/258 CHILE CONSUMER PRODUCTS: HOUSEHOLD CAMPAIGN Title MAN BABY Advertiser KIMBERLY CLARK Product GRACO CRIBS Advertising Agency, City OGILVY & MATHER SANTIAGO Chief Creative Officer Cesar Agost Carreno Creative Director Felipe Manalich/Nicolas Neumann Copywriter Nicolas Neumann/Felipe Manalich Art Director Gonzalo Navarro Photographer Renato Del Valle Account Supervisor Eric Krohn Entered By OGILVY & MATHER SANTIAGO B03/259 CHILE CONSUMER PRODUCTS: HOUSEHOLD CAMPAIGN Title WOMAN BABY Advertiser KIMBERLY CLARK Product GRACO CRIBS Advertising Agency, City OGILVY & MATHER SANTIAGO Chief Creative Officer Cesar Agost Carreno Creative Director Felipe Manalich/Nicolas Neumann Copywriter Nicolas Neumann/Felipe Manalich Art Director Gonzalo Navarro Photographer Renato Del Valle Account Supervisor Eric Krohn Entered By OGILVY & MATHER SANTIAGO B04/083 BRAZIL CONSUMER PRODUCTS: CARS & AUTOMOTIVES CAMPAIGN Title BOXES I Advertiser RENAULT Product COMMERCIAL VEHICLE Advertising Agency, City NEOGAMA/BBH São Paulo Chief Creative Officer Alexandre Gama Executive Creative Director Alexandre Gama Creative Director Márcio Ribas/Wilson Mateos Copywriter Márcio Juniot Art Director Pedro Utzeri Photographer Bruno Cals Account Supervisor Luis Tosi Advertiser’s Supervisor Cássio Pagliarini/Vanessa Castanho/ Tenile Vicenzi Account Manager Thaís Pedro/Michelle Zeguer/ Guilherme Bernardes Planner Eduaro Lorenzi/Luciano di Eugêncio Other Credits Eduardo Oliveira/Alessandra Perez Entered By NEOGAMA/BBH São Paulo B04/084 BRAZIL CONSUMER PRODUCTS: CARS & AUTOMOTIVES CAMPAIGN Title BOXES II Advertiser RENAULT Product COMMERCIAL VEHICLE Advertising Agency, City NEOGAMA/BBH São Paulo Chief Creative Officer Alexandre Gama Executive Creative Director Alexandre Gama Creative Director Márcio Ribas/Wilson Mateos Copywriter Márcio Juniot Art Director Pedro Utzeri Photographer Bruno Cals Account Supervisor Luis Tosi Advertiser’s Supervisor Cássio Pagliarini/Vanessa Castanho/ Tenile Vicenzi Account Manager Thaís Pedro/Michelle Zeguer/ Guilherme Bernardes Planner Eduaro Lorenzi/Luciano di Eugêncio Other Credits Eduardo Oliveira/Alessandra Perez Entered By NEOGAMA/BBH São Paulo

B04/085 BRAZIL CONSUMER PRODUCTS: CARS & AUTOMOTIVES CAMPAIGN Title BOXES III Advertiser RENAULT Product COMMERCIAL VEHICLE Advertising Agency, City NEOGAMA/BBH São Paulo Chief Creative Officer Alexandre Gama Executive Creative Director Alexandre Gama Creative Director Márcio Ribas/Wilson Mateos Copywriter Márcio Juniot Art Director Pedro Utzeri Photographer Bruno Cals Account Supervisor Luis Tosi Advertiser’s Supervisor Cássio Pagliarini/Vanessa Castanho/ Tenile Vicenzi Account Manager Thaís Pedro/Michelle Zeguer/ Guilherme Bernardes Planner Eduaro Lorenzi/Luciano di Eugêncio Other Credits Eduardo Oliveira/Alessandra Perez Entered By NEOGAMA/BBH São Paulo B04/130 GERMANY CONSUMER PRODUCTS: CARS & AUTOMOTIVES CAMPAIGN Title MOOSE Advertiser VOLKSWAGEN Product VW GOLF Advertising Agency, City DDB GERMANY DÜSSELDORF Chief Creative Officer Amir Kassaei Executive Creative Director Eric Schoeffler Creative Director Oliver Kapusta/Alexander Reiss Copywriter Mihai Botarel Art Director Dan Strasser Photographer Fotograf Patrick Frischknecht/ Okapia/Maground/Getty/Goodstock Illustrator The Scope Advertiser’s Supervisor Hartmut Seeger/Veronika Ziegaus/ Luca de Meo Account Manager Silke Lagodny/Marie-Louise Jakob Entered By DDB GERMANY DÜSSELDORF B04/131 GERMANY CONSUMER PRODUCTS: CARS & AUTOMOTIVES CAMPAIGN Title ROCK Advertiser VOLKSWAGEN Product VW GOLF Advertising Agency, City DDB GERMANY DÜSSELDORF Chief Creative Officer Amir Kassaei Executive Creative Director Eric Schoeffler Creative Director Oliver Kapusta/Alexander Reiss Copywriter Mihai Botarel Art Director Dan Strasser Photographer Fotograf Patrick Frischknecht/ Okapia/Maground/Getty/Goodstock Illustrator The Scope Advertiser’s Supervisor Hartmut Seeger/Veronika Ziegaus/ Luca de Meo Account Manager Silke Lagodny/Marie-Louise Jakob Entered By DDB GERMANY DÜSSELDORF B04/132 GERMANY CONSUMER PRODUCTS: CARS & AUTOMOTIVES CAMPAIGN Title TREE Advertiser VOLKSWAGEN Product VW GOLF Advertising Agency, City DDB GERMANY DÜSSELDORF Chief Creative Officer Amir Kassaei Executive Creative Director Eric Schoeffler Creative Director Oliver Kapusta/Alexander Reiss Copywriter Mihai Botarel Art Director Dan Strasser Photographer Fotograf Patrick Frischknecht/ Okapia/Maground/Getty/Goodstock Illustrator The Scope Advertiser’s Supervisor Hartmut Seeger/Veronika Ziegaus/ Luca de Meo Account Manager Silke Lagodny/Marie-Louise Jakob Entered By DDB GERMANY DÜSSELDORF B05/042 KOREA CONSUMER PRODUCTS: CLOTHING, FOOTWEAR & ACCESSORIES CAMPAIGN Title BOTANICAL GARDEN Advertiser NIKON Product DSLR CAMERA Advertising Agency, City CHEIL WORLDWIDE Seoul Creative Director Jaewook Nam Copywriter Songha Lee Art Director Seongwook Han Entered By CHEIL WORLDWIDE Seoul B05/043 KOREA CONSUMER PRODUCTS: CLOTHING, FOOTWEAR & ACCESSORIES CAMPAIGN Title ANCIENT PALACE Advertiser NIKON Product DSLR CAMERA Advertising Agency, City CHEIL WORLDWIDE Seoul Creative Director Jaewook Nam Copywriter Songha Lee Art Director Seongwook Han Entered By CHEIL WORLDWIDE Seoul

B05/044 KOREA CONSUMER PRODUCTS: CLOTHING, FOOTWEAR & ACCESSORIES CAMPAIGN Title STUDIO Advertiser NIKON Product DSLR CAMERA Advertising Agency, City CHEIL WORLDWIDE Seoul Creative Director Jaewook Nam Copywriter Songha Lee Art Director Seongwook Han Entered By CHEIL WORLDWIDE Seoul B06/304 CONSUMER SERVICES CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Account Supervisor Advertiser’s Supervisor Other Credits Entered By B06/305 CONSUMER SERVICES CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Account Supervisor Advertiser’s Supervisor Other Credits Entered By B06/388 CONSUMER SERVICES CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Illustrator Typographer Account Supervisor Advertiser’s Supervisor Planner Entered By B06/389 CONSUMER SERVICES CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Illustrator Typographer Account Supervisor Advertiser’s Supervisor Planner Entered By B06/390 CONSUMER SERVICES CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Entered By

GERMANY AIRCRAFT ROLLINGSTONE MAGAZINE CAMPAIGN AGAINST FREE MUSIC DOWNLOADS OGILVY FRANKFURT Dr. Stephan Vogel Helmut Meyer Taner Ercan/Dr. Stephan Vogel Eva Stetefeld Stockmaterial Dr. Stephan Vogel Rainer Schmidt Consultant: Peter Heinlein OGILVY FRANKFURT GERMANY PRISM ROLLINGSTONE MAGAZINE CAMPAIGN AGAINST FREE MUSIC DOWNLOADS OGILVY FRANKFURT Dr. Stephan Vogel Helmut Meyer Taner Ercan/Dr. Stephan Vogel Eva Stetefeld Stockmaterial Dr. Stephan Vogel Rainer Schmidt Consultant: Peter Heinlein OGILVY FRANKFURT BRAZIL 0.0047% GETTY IMAGES IMAGE BANK ALMAPBBDO São Paulo Marcello Serpa Marcello Serpa Luiz Sanches/Dulcidio Caldeira Tales Bahu Marcos Kotlhar/Danilo Boer Marcos Kotlhar/Danilo Boer/ Murilo Salazar/Cheda Name/Vinicius Sousa José Roberto Bezerra Cristina Chacon Renata M. Simões Cintia Gonçalves ALMAPBBDO São Paulo BRAZIL 0.0053% GETTY IMAGES IMAGE BANK ALMAPBBDO São Paulo Marcello Serpa Marcello Serpa Luiz Sanches/Dulcidio Caldeira Tales Bahu Marcos Kotlhar/Danilo Boer Marcos Kotlhar/Danilo Boer/ Murilo Salazar/Cheda Name/Vinicius Sousa José Roberto Bezerra Cristina Chacon Renata M. Simões Cintia Gonçalves ALMAPBBDO São Paulo TURKEY SOLDIER ISTANBUL TOY MUSEUM TOY MUSEUM LEO BURNETT ISTANBUL Yasar Akbas Guven Haktanir Bahadırhan Peksen Selim Unlusoy Suleyman Kacar LEO BURNETT ISTANBUL

WEDNESDAY, JUNE 23, 2010

D4 23-37 Outdoor Winners:25•01 front 22/06/10 21:28 Page36

OUTDOOR WINNERS

06/391 CONSUMER SERVICES CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Entered By

TURKEY

B06/392 CONSUMER SERVICES CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Entered By

TURKEY

B06/399 CONSUMER SERVICES CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director

BRAZIL

Copywriter Art Director Photographer Typographer Account Supervisor Advertiser’s Supervisor Entered By B06/400 CONSUMER SERVICES CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Typographer Account Supervisor Advertiser’s Supervisor Entered By B06/401 CONSUMER SERVICES CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Typographer Account Supervisor Advertiser’s Supervisor Entered By

FIRE FIGHTERS ISTANBUL TOY MUSEUM TOY MUSEUM LEO BURNETT ISTANBUL Yasar Akbas Guven Haktanir Bahadırhan Peksen Selim Unlusoy Suleyman Kacar LEO BURNETT ISTANBUL

DOLL ISTANBUL TOY MUSEUM TOY MUSEUM LEO BURNETT ISTANBUL Yasar Akbas Guven Haktanir Bahadırhan Peksen Selim Unlusoy Suleyman Kacar LEO BURNETT ISTANBUL

PINK AND BLUE MASP MUSEUM MUSEUM DDB BRASIL São Paulo Sergio Valente Sergio Valente Renata Florio/Rodrigo Almeida/ Moacyr Netto Edson Oda Rodrigo Bombana Sergio Prado Teca Marttins Daniel Malavazzi/Kim Moraes Paulo Donizete DDB BRASIL São Paulo BRAZIL THE SCHOOLBOY MASP MUSEUM MUSEUM DDB BRASIL São Paulo Sergio Valente Sergio Valente Renata Florio/Rodrigo Almeida/ Moacyr Netto Edson Oda Rodrigo Bombana Sergio Prado Teca Marttins Daniel Malavazzi/Kim Moraes Paulo Donizete DDB BRASIL São Paulo BRAZIL REMBRANDT SELF MASP MUSEUM MUSEUM DDB BRASIL São Paulo Sergio Valente Sergio Valente Renata Florio/Rodrigo Almeida/ Moacyr Netto Edson Oda Rodrigo Bombana Sergio Prado Teca Marttins Daniel Malavazzi/Kim Moraes Paulo Donizete DDB BRASIL São Paulo

B07/070 BRAZIL BUSINESS PRODUCTS & SERVICES CAMPAIGN Title OLD LADY Advertiser ALPARGATAS Product SETE LÉGUAS PROFESSIONAL BOOTS Advertising Agency, City TALENT São Paulo Executive Creative Director João Livi Creative Director João Livi/Leo Macias Copywriter Antonio Nogueira Art Director Fábio Rodrigues Photographer Eduardo Rodrigues Illustrator Pedro Junior/Boreal Account Supervisor Rogério Dezembro Advertiser’s Supervisor Eduardo Sabanai Account Manager Gabriela Aun Entered By TALENT São Paulo

WEDNESDAY, JUNE 23, 2010

B07/071 BRAZIL BUSINESS PRODUCTS & SERVICES CAMPAIGN Title CITY Advertiser ALPARGATAS Product SETE LÉGUAS PROFESSIONAL BOOTS Advertising Agency, City TALENT São Paulo Executive Creative Director João Livi Creative Director João Livi/Leo Macias Copywriter Antonio Nogueira Art Director Fábio Rodrigues Photographer Eduardo Rodrigues Illustrator Pedro Junior/Boreal Account Supervisor Rogério Dezembro Advertiser’s Supervisor Eduardo Sabanai Account Manager Gabriela Aun Entered By TALENT São Paulo B07/072 BRAZIL BUSINESS PRODUCTS & SERVICES CAMPAIGN Title FISH Advertiser ALPARGATAS Product SETE LÉGUAS PROFESSIONAL BOOTS Advertising Agency, City TALENT São Paulo Executive Creative Director João Livi Creative Director João Livi/Leo Macias Copywriter Antonio Nogueira Art Director Fábio Rodrigues Photographer Eduardo Rodrigues Illustrator Pedro Junior/Boreal Account Supervisor Rogério Dezembro Advertiser’s Supervisor Eduardo Sabanai Account Manager Gabriela Aun Entered By TALENT São Paulo B07/084 THAILAND BUSINESS PRODUCTS & SERVICES CAMPAIGN Title ELEPHANT Advertiser SAKURA PRODUCTS Product POLAR BEAR MOUNTING TAPE Advertising Agency, City OGILVY & MATHER Bangkok Executive Creative Director Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn Copywriter Jutatip Praditgate/ Kiattisak Kitabhuwanontha/ Kris Garford Spindler Art Director Wisit L./Nopadol S./ Gumpon Laksanajinda/ Somchai Dejnarongpitak/Nat Promdhep Photographer Anuchai Secharunputong: Remix Studio Account Manager Peerajet Sringean Other Credits Image Composer: Anuchai Secharunputon: Remix Studio Entered By OGILVY & MATHER Bangkok B07/085 THAILAND BUSINESS PRODUCTS & SERVICES CAMPAIGN Title GIRAFFE Advertiser SAKURA PRODUCTS Product POLAR BEAR MOUNTING TAPE Advertising Agency, City OGILVY & MATHER Bangkok Executive Creative Director Wisit Lumsiricharoenchoke/ Nopadol Srikieatikajohn Copywriter Jutatip Praditgate/ Kiattisak Kitabhuwanontha/ Kris Garford Spindler Art Director Wisit L./Nopadol S./ Gumpon Laksanajinda/ Somchai Dejnarongpitak/Nat Promdhep Photographer Anuchai Secharunputong: Remix Studio Account Manager Peerajet Sringean Other Credits Image Composer: Anuchai Secharunputon: Remix Studio Entered By OGILVY & MATHER Bangkok B08/038 SPAIN FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS Title FOOTBALL Advertiser GMODELO Product RESPONSIBLE DRINKING MESSAGE Advertising Agency, City JWT Madrid Chief Creative Officer Miguel Bemfica Creative Director Juan Garicia-Escudero/Jaime Chavarri Copywriter Jaime Chavarri Art Director Juan Garcia-Escudero Photographer Getty Images Account Supervisor Marina Saroka Advertiser’s Supervisor Martin Orbea Entered By JWT Madrid B08/153 FRANCE FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS CAMPAIGN Title WHALE Advertiser WWF Product 2010 INTERNATIONAL YEAR OF BIODIVERSITY Advertising Agency, City OGILVY FRANCE Paris Executive Creative Director Chris Garbutt Copywriter Edouard Perarnaud Art Director Emmanuel Bougnères

Photographer Illustrator Typographer Account Supervisor Advertiser’s Supervisor Entered By

Raphael Van Butsele Mathieu Javelle/Stephane Balesi Sid Tomkins Benoît De Fleurian/Elie Sicsic/ Nathalie Avedissian/Laurent Janneau Jacques-Olivier Barthes OGILVY FRANCE Paris

B08/154 FRANCE FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS CAMPAIGN Title RHINOCEROS Advertiser WWF Product 2010 INTERNATIONAL YEAR OF BIODIVERSITY Advertising Agency, City OGILVY FRANCE Paris Executive Creative Director Chris Garbutt Copywriter Edouard Perarnaud Art Director Emmanuel Bougnères Photographer Raphael Van Butsele Illustrator Mathieu Javelle/Stephane Balesi Typographer Sid Tomkins Account Supervisor Benoît De Fleurian/Elie Sicsic/ Nathalie Avedissian/Laurent Janneau Advertiser’s Supervisor Jacques-Olivier Barthes Entered By OGILVY FRANCE Paris B08/155 FRANCE FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS CAMPAIGN Title WHITE BEAR Advertiser WWF Product 2010 INTERNATIONAL YEAR OF BIODIVERSITY Advertising Agency, City OGILVY FRANCE Paris Executive Creative Director Chris Garbutt Copywriter Edouard Perarnaud Photographer Raphael Van Butsele Illustrator Mathieu Javelle/Stephane Balesi Typographer Sid Tomkins Account Supervisor Benoît De Fleurian/Elie Sicsic/ Nathalie Avedissian/Laurent Janneau Advertiser’s Supervisor Jacques-Olivier Barthes Entered By OGILVY FRANCE Paris B08/156 FRANCE FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS CAMPAIGN Title ELEPHANT Advertiser WWF Product 2010 INTERNATIONAL YEAR OF BIODIVERSITY Advertising Agency, City OGILVY FRANCE Paris Executive Creative Director Chris Garbutt Copywriter Edouard Perarnaud Art Director Emmanuel Bougnères Photographer Raphael Van Butsele Illustrator Mathieu Javelle/Stephane Balesi Typographer Sid Tomkins Account Supervisor Benoît De Fleurian/Elie Sicsic/ Nathalie Avedissian/Laurent Janneau Advertiser’s Supervisor Jacques-Olivier Barthes Entered By OGILVY FRANCE Paris C01/020 SOUTH AFRICA AMBIENT: BARS, RESTAURANTS & STORES, ETC. CAMPAIGN Title MADONNA & CHILD(REN) Advertiser EXCLUSIVE BOOKS Product BOOKS Advertising Agency, City OGILVY JOHANNESBURG Chief Creative Officer Fran Luckin Executive Creative Director Fran Luckin Creative Director Mike Martin/Bridget Johnson Copywriter David Kreuger Art Director Mike Martin/Ian Broekhuizen/ Mike Groenewald Photographer Pierre Peters Illustrator Flip Hutton/Jo Dal/London Models Typographer Mike Martin/Ian Broekhuizen Account Supervisor Caree Ferrari Advertiser’s Supervisor Fred Withers Entered By OGILVY JOHANNESBURG C01/021 SOUTH AFRICA AMBIENT: BARS, RESTAURANTS & STORES, ETC. CAMPAIGN Title NUTS Advertiser EXCLUSIVE BOOKS Product BOOKS Advertising Agency, City OGILVY JOHANNESBURG Chief Creative Officer Fran Luckin Executive Creative Director Fran Luckin Creative Director Mike Martin/Bridget Johnson Copywriter David Kreuger Art Director Mike Martin/Ian Broekhuizen Photographer Pierre Peters Illustrator Flip Hutton/Jo Dal/London Models Typographer Mike Martin/Ian Broekhuizen Account Supervisor Caree Ferrari Advertiser’s Supervisor Fred Withers Entered By OGILVY JOHANNESBURG

D4 23-37 Outdoor Winners:25•01 front 22/06/10 21:28 Page37

OUTDOOR WINNERS C01/022 SOUTH AFRICA AMBIENT: BARS, RESTAURANTS & STORES, ETC. CAMPAIGN Title TUMBLEWEED Advertiser EXCLUSIVE BOOKS Product BOOKS Advertising Agency, City OGILVY JOHANNESBURG Chief Creative Officer Fran Luckin Executive Creative Director Fran Luckin Creative Director Mike Martin/Bridget Johnson Copywriter David Kreuger Art Director Mike Martin/Ian Broekhuizen Photographer Pierre Peters Illustrator Flip Hutton/Jo Dal/London Models Typographer Mike Martin/Ian Broekhuizen Account Supervisor Caree Ferrari Advertiser’s Supervisor Fred Withers Entered By OGILVY JOHANNESBURG

C03/050 AMBIENT: SPECIAL BUILD CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Illustrator Typographer Account Supervisor Advertiser’s Supervisor Account Manager Planner Entered By

GERMANY

C01/023 SOUTH AFRICA AMBIENT: BARS, RESTAURANTS & STORES, ETC. CAMPAIGN Title YOKO ONO Advertiser EXCLUSIVE BOOKS Product BOOKS Advertising Agency, City OGILVY JOHANNESBURG Chief Creative Officer Fran Luckin Executive Creative Director Fran Luckin Creative Director Mike Martin/Bridget Johnson Copywriter David Kreuger Art Director Mike Martin/Ian Broekhuizen Photographer Pierre Peters Illustrator Flip Hutton/Jo Dal/London Models Typographer Mike Martin/Ian Broekhuizen Account Supervisor Caree Ferrari Advertiser’s Supervisor Fred Withers Entered By OGILVY JOHANNESBURG

C03/077 AMBIENT: SPECIAL BUILD Title Advertiser Product Advertising Agency, City Executive Creative Director Copywriter Art Director Typographer Account Supervisor Advertiser’s Supervisor Account Manager Other Credits Entered By

CANADA

C03/146 AMBIENT: SPECIAL BUILD Title Advertiser Product Advertising Agency, City Creative Director Copywriter Art Director Account Supervisor Entered By

SOUTH AFRICA

C03/160 AMBIENT: SPECIAL BUILD Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Account Supervisor

ARGENTINA

C02/060 BRAZIL AMBIENT: SMALL SCALE SPECIAL SOLUTIONS Title SCENTED BANNER Advertiser NATURA Product KAIAK MENS FRAGRANCE Advertising Agency, City ID\TBWA São Paulo Chief Creative Officer Domenico Massareto Copywriter Domenico Massareto Art Director Domenico Massareto Account Supervisor Renata Carvalho Planner Igor Puga Other Credits Rodrigo Lazaro/Natalia Gouvêa/ Priscila Garcia Entered By ID\TBWA São Paulo C02/119 UNITED ARAB EMIRATES AMBIENT: SMALL SCALE SPECIAL SOLUTIONS Title SPLITTING STEVEN Advertiser PARAS PHARMA Product STOPACHE Advertising Agency, City Y&R DUBAI Chief Creative Officer Shahir Zag Executive Creative Director Komal Bedi Sohal Creative Director Shahir Zag/Kalpesh Patankar/ Parixit Bhattacharya Copywriter Parixit Bhattacharya/Kalpesh Patankar Art Director Kalpesh Patankar/Parixit Bhattacharya/ Daniel Botezatu/Umran Shaikh Photographer Daniel Botezatu/Umran Shaikh Account Supervisor Matthew Collier Advertiser’s Supervisor Prabhu Karthikeyen Planner Nadine Ghossoub Entered By Y&R DUBAI C02/130 BRAZIL AMBIENT: SMALL SCALE SPECIAL SOLUTIONS Title $73.000 BAR TAB Advertiser BAR AURORA/BOTECO FERRAZ Product ANTI-DRINK DRIVING Advertising Agency, City OGILVY BRASIL São Paulo Chief Creative Officer Anselmo Ramos Creative Director Rubens Filho/Denis Kakazu Copywriter Megan Farquhar Art Director Bruno Ribeiro Account Supervisor Camila Porto/Samia Paz Advertiser’s Supervisor Pedro Costa Entered By OGILVY BRASIL São Paulo C03/049 AMBIENT: SPECIAL BUILD CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Illustrator Typographer Account Supervisor Advertiser’s Supervisor Account Manager Planner Entered By

GERMANY TAPE CNN INTERNATIONAL NEWS CHANNEL HEIMAT Berlin Guido Heffels Myles Lord Nikolai Diepenbrock Carsten Schubert El Bocho/Team Erik Prautsch Holger Hennschen/Andreas Mengele Jörg Buddenberg Till Hopf Andreas Mengele HEIMAT Berlin

Entered By

IMPORTANT PLACES CNN INTERNATIONAL NEWS CHANNEL HEIMAT Berlin Guido Heffels Myles Lord Nikolai Diepenbrock Carsten Schubert El Bocho/Team Erik Prautsch Holger Hennschen/Andreas Mengele Jörg Buddenberg Till Hopf Andreas Mengele HEIMAT Berlin

BIKE LOCK SMART SMART CAR BBDO CANADA Toronto Ian Mackellar Craig Mcintosh Jaimes Zentil/Kevin Filliter Jaimes Zentil Andrew Hayes/Robin Steele Christian Gani Steve Groh Prop Builder: Haralds Gaikis-Uplis Ltd. BBDO CANADA Toronto

A WRECKED LIFE BRANDHOUSE ANTI-DRINK DRIVING FoxP2 Cape Town Andrew Whitehouse/Justin Gomes Justin Osburn Reijer Van Der Vlugt Ilse De Wet FoxP2 Cape Town

DEFORESTATION SOLO UN PLANETA DEFORESTATION AWARENESS Y&R BUENOS AIRES Martin Mercado Martin Mercado Alejandro Sibilla/Rodrigo Ruiz Silvio Caielli Damian Garofalo Eugenia Slosse/Martin Araujo/ Martina Fielder Y&R BUENOS AIRES

C03/166 AMBIENT: SPECIAL BUILD Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Illustrator Account Supervisor Advertiser’s Supervisor Account Manager Entered By

BRAZIL

C04/017 AMBIENT: STUNTS & LIVE ADVERTISING Title Advertiser Product Advertising Agency, City Creative Director Copywriter Art Director Illustrator Account Supervisor Other Credits Entered By

NORWAY

C04/027 AMBIENT: STUNTS & LIVE ADVERTISING Title Advertiser Product Advertising Agency, City Executive Creative Director

PERU

GO VISIT YOUR WALLPAPER GO OUTSIDE MAGAZINE TALENT São Paulo João Livi Leo Macias/Philippe Degen Philippe Degen/Pedro Bullos Leo Macias/Leandro Câmara Rodrigo Ribeiro Guilherme Martins/Leandro Câmara Erick Sobral Eduardo Camara Erick Sobral TALENT São Paulo

20 TONS OF HEAVY METAL RADIO TANGO RADIO STATION UNCLE GREY OSLO Frank Nystuen Frank Nystuen Anders Asheim/Terje Jacobsen Anders Asheim Rune Skalstad Trond Skog UNCLE GREY OSLO

SPEEDY MOVIL TELEFONICA MOVILES SPEEDY MOVIL BROADBAND Y&R Lima Flavio Pantigoso

pywriter Art Director Account Supervisor Planner Entered By

José Miguel Rivera Erick Galván Manuel Ahumada Eduardo Grisolle Y&R Lima

C04/079 AMBIENT: STUNTS & LIVE ADVERTISING Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Account Supervisor Advertiser’s Supervisor Account Manager Entered By

HONG KONG

C04/084 AMBIENT: STUNTS & LIVE ADVERTISING Title Advertiser Product Advertising Agency, City Executive Creative Director Copywriter Art Director Photographer Typographer Account Supervisor

NEW ZEALAND

Advertiser’s Supervisor Account Manager Planner Other Credits

Entered By

TRAILER IKEA IKEA LEO BURNETT Hong Kong Eddie Booth Victor Manggunio Victor Manggunio Wilson Ang Tik Lau Margaret Chan Benjamin Birks Emmie Tse LEO BURNETT Hong Kong

DOGFIGHT TVNZ THE PACIFIC TV SHOW COLENSO BBDO Auckland Nick Worthington Kimberley Ragan/Rebecca Johnson-Pond Rebecca Johnson-Pond/Kimberley Ragan Stephen Langdon Dop/Cinematographer:Rajiv Raj Group Account Director:Lou Kuegler, Account Director: Celeste Pulman Tim Aitken/Charlotte Findlay Account Executive: Hannah Watson/ Sarah Devonport James Hurman Plane Co-Ordinator: Peter Houghton @ Nz Warbirds/ Pyrotechnics: Martin van Tiel COLENSO BBDO Auckland

C04/092 BRAZIL AMBIENT: STUNTS & LIVE ADVERTISING Title AKATU EXCLUSIVE BEACH Advertiser AKATU INSTITUTE FOR CONSCIOUS CONSUMPTION Product ENVIRONMENTAL AWARENESS Advertising Agency, City LEW’LARA\TBWA São Paulo Chief Creative Officer Jaques Lewkowicz Executive Creative Director Andre Laurentino Creative Director Felipe Luchi/Manir Fadel/Luciano Lincoln Copywriter Roberto Kilciauskas Art Director Pedro Rosa Account Supervisor Guilherme Bernardes Advertiser’s Supervisor Helio Mattar Account Manager Ricardo Forli Entered By LEW’LARA\TBWA São Paulo C05/038 AMBIENT: TRANSIT Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Account Manager Other Credits Entered By

NEW ZEALAND

C05/085 AMBIENT: TRANSIT Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Photographer Account Supervisor Account Manager Entered By

USA

C06/023 AMBIENT: DIGITAL OUTDOOR Title Advertiser Product Advertising Agency, City Creative Director Copywriter Art Director Planner Entered By

JAPAN

GO BACK TO POMPEII VISA VISA GO TBWA\TEQUILA\DIGITAL\SHIFT Auckland Andy Blood Andy Blood Guy Roberts Michael Goldthorpe Tamryn Kerr Sam Attenborough Paul Hewson TBWA\TEQUILA\DIGITAL\SHIFT Auckland

UNDERGROUND PUZZLE DAFFY’S CLOTHING RETAILER JOHANNES LEONARDO New York Johannes Leonardo Johannes Leonardo Johannes Leonardo Emmie Nostitz/Ferdinando Verderi Tom Hines Matt Ahumada Frederique Nahmani JOHANNES LEONARDO New York

TOTOTALK TOTO TOILET DENTSU Tokyo Hiroki Nakamura Junichi Harima Atsushi Hashimoto Hiroki Nakamura DENTSU Tokyo

WEDNESDAY, JUNE 23, 2010

D4 38-43 Radio Winners:25•01 front 22/06/10 21:36 Page38

RADIO WINNERS

Gold Awards A02/019 ALCOHOLIC DRINKS CAMPAIGN Title Advertiser Product Length Advertising Agency, City Chief Creative Officer Creative Director Scriptwriter

Agency Producer Account Supervisor Production Company, City Planner Other Credits

Entered By

USA CINCO HEINEKEN DOS EQUIS BEER 60 Seconds EURO RSCG WORLDWIDE New York Conway Williamson David Weinstock Robert Cuff/Jason Sweeten/ Cam Miller/David Weinstock/ Andy Currie Robert Cuff Katie Pearson BERWYN EDITORIAL New York John Graham Associate Creative Directors: Andy Currie/Kevin Jordan; Account Director: Katy Milmoe EURO RSCG WORLDWIDE New York

A02/020 ALCOHOLIC DRINKS CAMPAIGN Title Advertiser Product Length Advertising Agency, City Chief Creative Officer Scriptwriter Account Supervisor Production Company, City Planner Other Credits Entered By

USA

A02/021 ALCOHOLIC DRINKS CAMPAIGN Title Advertiser Product Length Advertising Agency, City Chief Creative Officer Creative Director Scriptwriter

USA

Agency Producer Account Supervisor Production Company, City Planner Other Credits

Entered By

HALLOWEEN HEINEKEN DOS EQUIS BEER 60 Seconds EURO RSCG WORLDWIDE New York Conway Williamson Andy Currie/David Weinstck Katie Pearson POMANN SOUND New York John Graham Account Director: Katy Milmoe EURO RSCG WORLDWIDE New York

STANDARD HEINEKEN DOS EQUIS BEER 60 Seconds EURO RSCG WORLDWIDE New York Conway Williamson David Weinstock Andy Currie/David Weinstck/ Darren Abrams Robert Cuff Katie Pearson POMANN SOUND New York John Graham Associate Creative Director: Andy Currie; Account Director: Katy Milmoe EURO RSCG WORLDWIDE New York

A02/022 ALCOHOLIC DRINKS CAMPAIGN Title Advertiser Product Length Advertising Agency, City Production Company, City Entered By

USA

A04/004 HOUSEHOLD Title Advertiser Product Length Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Scriptwriter Agency Producer Advertiser’s Supervisor Production Company, City Sound Studio Planner Entered By

USA

WEDNESDAY, JUNE 23, 2010

SIGNS HEINEKEN DOS EQUIS BEER 60 Seconds EURO RSCG WORLDWIDE New York BERWYN EDITORIAL New York EURO RSCG WORLDWIDE New York

BATTLE PROCTER & GAMBLE BOUNTY PAPER TOWEL 60 Seconds LAPIZ Chicago Laurence Klinger Laurence Klinger Jose Funegra/Maria Bernal Jose Funegra/Maria Bernal Alethya Luiselli Pablo Miro RAYA PRODUCCIONES Buenos Aires Raya Producciones Enrique Marquez LAPIZ Chicago

A05/025 USA HOME APPLIANCES, FURNISHINGS, ELECTRONICS & AUDIO VISUAL Title UNIVERSE DIORAMA Advertiser SEARS Product CRAFTSMAN TOOLS Length 60 Seconds Advertising Agency, City Y&R New York Executive Creative Director Ian Reichenthal/Scott Vitrone/ Ken Erke Creative Director Jon Eckman Scriptwriter David Canning Agency Producer Lora Schulson/Nathy Aviram/ Jona Goodman Advertiser’s Supervisor Priya Bordia Production Company, City SONIC UNION New York Sound Engineer Steve Rosen Entered By Y&R New York A20/016 NORWAY PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES Title EMERGENCY CALL Advertiser NORSK KRISESENTERFORBUND Product NORWEGIAN WOMEN’S SHELTER ASSOCIATION Length 37 Seconds Advertising Agency, City TRY ADVERTISING AGENCY Oslo Scriptwriter Lars Joachim Grimastad/Egil Pay Advertiser’s Supervisor Wenche Holmberg Nielsen Production Company, City VERDENS STERKESTE MANN Oslo Account Manager Helge Gjertveit/Lise Schelvan Entered By TRY ADVERTISING AGENCY Oslo B01/009 USA BEST USE OF MUSIC AND/OR SOUND DESIGN Title BATTLE Advertiser PROCTER & GAMBLE Product BOUNTY PAPER TOWEL Length 60 Seconds Advertising Agency, City LAPIZ Chicago Chief Creative Officer Laurence Klinger Executive Creative Director Laurence Klinger Creative Director Jose Funegra/Maria Bernal Scriptwriter Jose Funegra/Maria Bernal Agency Producer Alethya Luiselli Advertiser’s Supervisor Pablo Miro Production Company, City RAYA PRODUCCIONES Buenos Aires Sound Studio Raya Producciones Planner Enrique Marquez Entered By LAPIZ Chicago B01/050 COLOMBIA BEST USE OF MUSIC AND/OR SOUND DESIGN CAMPAIGN Title HELICOPTER Advertiser COLOMBIAN RED CROSS Product CHARITABLE AID ORGANISATION Length 40 Seconds Advertising Agency, City LEO BURNETT COLOMBIANA Bogotá Chief Creative Officer Rodrigo Davila Creative Director Alexis Ospina/Tito Chamorro Scriptwriter Alexis Ospina/Milton Rojas/ Jorge Orozco Agency Producer Jaime Cordoba/Felipe Dominguez Account Supervisor Juan Martín Concha Production Company, City LEO STUDIO Bogotá Sound Studio Leo Studio Sound Engineer Felipe Dominguez Account Manager Juan Martín Concha Entered By LEO BURNETT COLOMBIANA Bogotá B01/051 COLOMBIA BEST USE OF MUSIC AND/OR SOUND DESIGN CAMPAIGN Title AMBULANCE Advertiser COLOMBIAN RED CROSS Product CHARITABLE AID ORGANISATION Length 42 Seconds Advertising Agency, City LEO BURNETT COLOMBIANA Bogotá Chief Creative Officer Rodrigo Davila Creative Director Alexis Ospina/Tito Chamorro Scriptwriter Alexis Ospina/Milton Rojas/ Jorge Orozco Agency Producer Jaime Cordoba/Felipe Dominguez Account Supervisor Juan Martín Concha Production Company, City LEO STUDIO Bogotá Sound Studio Leo Studio Sound Engineer Felipe Dominguez Account Manager Juan Martín Concha Entered By LEO BURNETT COLOMBIANA Bogotá

B01/052 COLOMBIA BEST USE OF MUSIC AND/OR SOUND DESIGN CAMPAIGN Title OPERATION Advertiser COLOMBIAN RED CROSS Product CHARITABLE AID ORGANISATION Length 36 Seconds Advertising Agency, City LEO BURNETT COLOMBIANA Bogotá Chief Creative Officer Rodrigo Davila Creative Director Alexis Ospina/Tito Chamorro Scriptwriter Alexis Ospina/Milton Rojas/ Jorge Orozco Agency Producer Jaime Cordoba/Felipe Dominguez Account Supervisor Juan Martín Concha Production Company, City LEO STUDIO Bogotá Sound Studio Leo Studio Sound Engineer Felipe Dominguez Account Manager Juan Martín Concha Entered By LEO BURNETT COLOMBIANA Bogotá B02/036 BEST SCRIPTWRITING Title Advertiser Product Length Advertising Agency, City Executive Creative Director Scriptwriter Agency Producer Account Supervisor Advertiser’s Supervisor Production Company, City Account Manager Entered By

NEW ZEALAND

B02/066 BEST SCRIPTWRITING Title Advertiser Product Length Advertising Agency, City Executive Creative Director

USA

Creative Director Scriptwriter Agency Producer Advertiser’s Supervisor Production Company, City Sound Engineer Entered By B04/026 BEST USE OF RADIO AS A MEDIUM Title Advertiser Product Length Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Scriptwriter Agency Producer Account Supervisor Advertiser’s Supervisor Production Company, City Account Manager Entered By B04/030 BEST USE OF RADIO AS A MEDIUM Title Advertiser Product Length Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Scriptwriter Agency Producer Account Supervisor Production Company, City Music Account Manager Other Credits Entered By

POLLOCK SKY TELEVISION ARTS CHANNEL 75 Seconds DDB NEW ZEALAND Auckland Toby Talbot Simon Vicars/James Tucker Tania Jeram Danielle Richards Mike Watson LIQUID STUDIOS Auckland Brad Armstrong DDB NEW ZEALAND Auckland

UNIVERSE DIORAMA SEARS CRAFTSMAN TOOLS 60 Seconds Y&R New York Ian Reichenthal/Scott Vitrone/ Ken Erke Jon Eckman David Canning Lora Schulson/Nathy Aviram/ Jona Goodman Priya Bordia SONIC UNION New York Steve Rosen Y&R New York BRAZIL DIAL CULTURA INGLESA LANGUAGE SCHOOL 20 Seconds LEW’LARA\TBWA São Paulo Jaques Lewkowicz Andre Laurentino Manir Fadel/Luciano Lincoln/ Felipe Luchi Rafael Pitanguy/Bruno Bomediano Mayra De Lutiis/Noemi Marques/ Dani Toda/Cris Leopacci Malu Castro Reinaldo Campos LEW’LARA\TBWA São Paulo Fernanda Tedde LEW’LARA\TBWA São Paulo ISRAEL SDIA PROJECT AIDS TASK FORCE NATIONAL AIDS DAY AWARENESS 190 Seconds SHALMOR AVNON AMICHAY/ Y&R INTERACTIVE TEL AVIV Gideon Amichay Tzur Golan Amit Gal Geva Kochba/Shirley Bahar/ Nadav Raviv Sigal Nugasy/Shira Robas/ Marina Akilov/Daniel Kedem Adam Avnon/Shiran Chen Barazani/ Dana Cogan SHAPAM Tel Aviv Ran Shem Tov/Shiri Hadar-Izabo Galia Ashri/Esti Smilg Executive Interactive Director: Guy Poreh; Singer: Roni Alter SHALMOR AVNON AMICHAY/ Y&R INTERACTIVE TEL AVIV

D4 38-43 Radio Winners:25•01 front 22/06/10 21:36 Page39

RADIO WINNERS Silver Awards A04/006 HOUSEHOLD Title Advertiser Product Length Advertising Agency, City Creative Director Scriptwriter Agency Producer Account Supervisor Advertiser’s Supervisor Production Company, City Director Account Manager Planner Other Credits Entered By

PUERTO RICO SKA PROCTER & GAMBLE BOUNTY PAPER TOWEL 40 Seconds LEO BURNETT PUERTO RICO San Juan Victor Cabezas Ricardo Martí Ariadne Guzmán José Velez-Silva Ailsa Valledor/Lisa Feria ALTAMAR MUSIC San Juan Cucco Pena Nilaida Viera Jose Daniel González Victor Martínez/Jennifer Zierenberg LEO BURNETT PUERTO RICO San Juan

A05/022 USA HOME APPLIANCES, FURNISHINGS, ELECTRONICS & AUDIO VISUAL CAMPAIGN Title BOTTOMLESS PIT Advertiser SEARS Product CRAFTSMAN TOOLS Length 60 Seconds Advertising Agency, City Y&R New York Executive Creative Director Ian Reichenthal/Scott Vitrone/ Ken Erke Creative Director Jon Eckman Scriptwriter David Canning Agency Producer Lora Schulson/Nathy Aviram/ Jona Goodman Advertiser’s Supervisor Priya Bordia Production Company, City SONIC UNION New York Sound Engineer Steve Rosen Entered By Y&R New York A05/023 USA HOME APPLIANCES, FURNISHINGS, ELECTRONICS & AUDIO VISUAL CAMPAIGN Title GARY’S LADDER Advertiser SEARS Product CRAFTSMAN TOOLS Length 60 Seconds Advertising Agency, City Y&R New York Executive Creative Director Ian Reichenthal/Scott Vitrone/ Ken Erke Creative Director Jon Eckman Scriptwriter David Canning Agency Producer Lora Schulson/Nathy Aviram/ Jona Goodman Advertiser’s Supervisor Priya Bordia Production Company, City SONIC UNION New York Sound Engineer Steve Rosen Entered By Y&R New York A05/024 USA HOME APPLIANCES, FURNISHINGS, ELECTRONICS & AUDIO VISUAL CAMPAIGN Title KNOWLEDGE SHELF Advertiser SEARS Product CRAFTSMAN TOOLS Length 60 Seconds Advertising Agency, City Y&R New York Executive Creative Director Ian Reichenthal/ Scott Vitrone/Ken Erke Creative Director Jon Eckman Scriptwriter David Canning Agency Producer Lora Schulson/Nathy Aviram/ Jona Goodman Advertiser’s Supervisor Priya Bordia Production Company, City SONIC UNION New York Sound Engineer Steve Rosen Entered By Y&R New York A09/003 MISCELLANEOUS CAMPAIGN Title Advertiser Product Length Advertising Agency, City Executive Creative Director Creative Director Scriptwriter Agency Producer Production Company, City

AUSTRALIA CAR RIDE MARS PET CARE CHUM DOG FOOD 30 Seconds CLEMENGER BBDO MELBOURNE James McGrath Emma Hill/Ant Keogh Ant White/Russel Fox Sonia Von Bibra FLAGSTAFF Melbourne

Sound Studio Sound Engineer Account Manager Planner Entered By A09/004 MISCELLANEOUS CAMPAIGN Title Advertiser Product Length Advertising Agency, City Executive Creative Director Creative Director Scriptwriter Agency Producer Production Company, City Sound Studio Sound Engineer Account Manager Planner Entered By A09/005 MISCELLANEOUS CAMPAIGN Title Advertiser Product Length Advertising Agency, City Executive Creative Director Creative Director Scriptwriter Agency Producer Production Company, City Sound Studio Sound Engineer Account Manager Planner Entered By

Flagstaff Studios Paul Le Couteur Ricci Meldrum (Gad)/ Nicci Henningsen (Ad) Michael Hyde CLEMENGER BBDO MELBOURNE AUSTRALIA FETCH MARS PET CARE CHUM DOG FOOD 30 Seconds CLEMENGER BBDO MELBOURNE James McGrath Emma Hill/Ant Keogh Ant White/Russel Fox Sonia von Bibra FLAGSTAFF Melbourne Flagstaff Studios Paul Le Couteur Ricci Meldrum (Gad)/ Nicci Henningsen (Ad) Michael Hyde CLEMENGER BBDO MELBOURNE AUSTRALIA MAIL MAN MARS PET CARE CHUM DOG FOOD 30 Seconds CLEMENGER BBDO MELBOURNE James McGrath Emma Hill/Ant Keogh Ant White/Russel Fox Sonia von Bibra FLAGSTAFF Melbourne Flagstaff Studios Paul Le Couteur Ricci Meldrum (Gad)/ Nicci Henningsen (Ad) Michael Hyde CLEMENGER BBDO MELBOURNE

A10/018 SOUTH AFRICA CARS & AUTOMOTIVE SERVICES CAMPAIGN Title EL LOCO Advertiser TOYOTA Product GENUINE TOYOTA PARTS Length 40 Seconds Advertising Agency, City DRAFTFCB JOHANNESBURG Chief Creative Officer Brett Morris Executive Creative Director Brett Morris/Grant Jacobsen Creative Director Grant Jacobsen Scriptwriter Jonathan Stilwell Agency Producer Karin Keylock Account Supervisor Mike di Terlizzi Advertiser’s Supervisor Terry O’Donoghue Production Company, City SONOVISION STUDIOS Johannesburg Sound Studio Sonovision Studios Sound Engineer Kitso Moremi Entered By DRAFTFCB JOHANNESBURG A10/019 SOUTH AFRICA CARS & AUTOMOTIVE SERVICES CAMPAIGN Title CREEPER TARTS Advertiser TOYOTA Product GENUINE TOYOTA PARTS Length 40 Seconds Advertising Agency, City DRAFTFCB JOHANNESBURG Chief Creative Officer Brett Morris Executive Creative Director Brett Morris/Grant Jacobsen Creative Director Grant Jacobsen Scriptwriter Jonathan Stilwell Agency Producer Karin Keylock Account Supervisor Mike di Terlizzi Advertiser’s Supervisor Terry O’Donoghue Production Company, City SONOVISION STUDIOS Johannesburg Sound Studio Sonovision Studios Sound Engineer Kitso Moremi Entered By DRAFTFCB JOHANNESBURG A15/041 PUBLICATIONS & MEDIA CAMPAIGN Title Advertiser Product Length Advertising Agency, City

NEW ZEALAND VAN GOGH SKY TELEVISION ARTS CHANNEL 60 Seconds DDB NEW ZEALAND Auckland

Executive Creative Director Scriptwriter Agency Producer Account Supervisor Advertiser’s Supervisor Production Company, City Account Manager Entered By

Toby Talbot Simon Vicars/James Tucker Tania Jeram Danielle Richards Mike Watson LIQUID STUDIOS Auckland Brad Armstrong DDB NEW ZEALAND Auckland

A15/042 PUBLICATIONS & MEDIA CAMPAIGN Title Advertiser Product Length Advertising Agency, City Executive Creative Director Scriptwriter Agency Producer Account Supervisor Advertiser’s Supervisor Production Company, City Account Manager Entered By

NEW ZEALAND

A15/043 PUBLICATIONS & MEDIA CAMPAIGN Title Advertiser Product Length Advertising Agency, City Executive Creative Director Scriptwriter Agency Producer Account Supervisor Advertiser’s Supervisor Production Company, City Account Manager Entered By

NEW ZEALAND

ROTHKO SKY TELEVISION ARTS CHANNEL 75 Seconds DDB NEW ZEALAND Auckland Toby Talbot Simon Vicars/James Tucker Tania Jeram Danielle Richards Mike Watson LIQUID STUDIOS Auckland Brad Armstrong DDB NEW ZEALAND Auckland

A16/001 AUSTRALIA BANKING, INVESTMENT & INSURANCE CAMPAIGN Title CHAOS Advertiser HBF Product HEALTH INSURANCE Length 60 Seconds Advertising Agency, City MEERKATS Perth Creative Director Mike Edmonds Scriptwriter Kurt Beaudoin Agency Producer Sam Rees/Brooke Marshall Account Supervisor Jim Groves Advertiser’s Supervisor John Lecras Production Company, City EARDRUM Sydney Director Ralph van Dijk Sound Studio Sound Reservoir Sound Engineer Paul Taylor Account Manager Claire Wilkinson/Britt Oddy Planner Ronnie Duncan Entered By MEERKATS Perth A16/002 AUSTRALIA BANKING, INVESTMENT & INSURANCE CAMPAIGN Title SOUND OF NOTHING Advertiser HBF Product HEALTH INSURANCE Length 45 Seconds Advertising Agency, City MEERKATS Perth Creative Director Mike Edmonds Scriptwriter Kurt Beaudoin Agency Producer Sam Rees/Brooke Marshall Account Supervisor Jim Groves Advertiser’s Supervisor John Lecras Production Company, City EARDRUM Sydney Director Ralph van Dijk Sound Studio Sound Reservoir Sound Engineer Paul Taylor Account Manager Claire Wilkinson/Britt Oddy Planner Ronnie Duncan Entered By MEERKATS Perth A16/003 AUSTRALIA BANKING, INVESTMENT & INSURANCE CAMPAIGN Title YOUR PASSENGER Advertiser HBF Product HEALTH INSURANCE Length 45 Seconds Advertising Agency, City MEERKATS Perth Creative Director Mike Edmonds Scriptwriter Kurt Beaudoin

WEDNESDAY, JUNE 23, 2010

D4 38-43 Radio Winners:25•01 front 22/06/10 21:36 Page40

RADIO WINNERS

Agency Producer Account Supervisor Advertiser’s Supervisor Production Company, City Director Sound Studio Sound Engineer Account Manager Planner Entered By

Sam Rees/Brooke Marshall Jim Groves John Lecras EARDRUM Sydney Ralph van Dijk Sound Reservoir Paul Taylor Claire Wilkinson/Britt Oddy Ronnie Duncan MEERKATS Perth

B01/047 ISRAEL BEST USE OF MUSIC AND/OR SOUND DESIGN Title SDIA PROJECT Advertiser AIDS TASK FORCE Product NATIONAL AIDS DAY AWARENESS Length 190 Seconds Advertising Agency, City SHALMOR AVNON AMICHAY/ Y&R INTERACTIVE TEL AVIV Chief Creative Officer Gideon Amichay Executive Creative Director Tzur Golan Creative Director Amit Gal Scriptwriter Geva Kochba/Shirley Bahar/ Nadav Raviv Agency Producer Sigal Nugasy/Shira Robas/ Marina Akilov/Daniel Kedem Account Supervisor Adam Avnon/Shiran Chen Barazani/ Dana Cogan Production Company, City SHAPAM Tel Aviv Music Ran Shem Tov/Shiri Hadar-Izabo Account Manager Galia Ashri/Esti Smilg Other Credits Executive Interactive Director: Guy Poreh; Singer: Roni Alter Entered By SHALMOR AVNON AMICHAY/ Y&R INTERACTIVE TEL AVIV B02/012 BEST SCRIPTWRITING Title Advertiser Product Length Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Scriptwriter Agency Producer Account Supervisor Advertiser’s Supervisor Production Company, City Sound Studio Sound Engineer Entered By

SOUTH AFRICA EL LOCO TOYOTA GENUINE TOYOTA PARTS 40 Seconds DRAFTFCB JOHANNESBURG Brett Morris Brett Morris/Grant Jacobsen Grant Jacobsen Jonathan Stilwell Karin Keylock Mike di Terlizzi Terry O’Donoghue SONOVISION STUDIOS Johannesburg Sonovision Studios Kitso Moremi DRAFTFCB JOHANNESBURG

B02/037 BEST SCRIPTWRITING CAMPAIGN Title Advertiser Product Length Advertising Agency, City Executive Creative Director Scriptwriter Agency Producer Account Supervisor Advertiser’s Supervisor Production Company, City Account Manager Entered By

NEW ZEALAND

B02/038 BEST SCRIPTWRITING CAMPAIGN Title Advertiser Product Length Advertising Agency, City Executive Creative Director Scriptwriter Agency Producer Account Supervisor Advertiser’s Supervisor Production Company, City Account Manager Entered By

NEW ZEALAND

WEDNESDAY, JUNE 23, 2010

VAN GOGH SKY TELEVISION ARTS CHANNEL 60 Seconds DDB NEW ZEALAND Auckland Toby Talbot Simon Vicars/James Tucker Tania Jeram Danielle Richards Mike Watson LIQUID STUDIOS Auckland Brad Armstrong DDB NEW ZEALAND Auckland

B02/063 BEST SCRIPTWRITING CAMPAIGN Title Advertiser Product Length Advertising Agency, City Executive Creative Director Creative Director Scriptwriter Agency Producer Advertiser’s Supervisor Production Company, City Sound Engineer Entered By B02/064 BEST SCRIPTWRITING CAMPAIGN Title Advertiser Product Length Advertising Agency, City Executive Creative Director Creative Director Scriptwriter Agency Producer Account Supervisor Production Company, City Sound Engineer Entered By B02/065 BEST SCRIPTWRITING CAMPAIGN Title Advertiser Product Length Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Scriptwriter Agency Producer Advertiser’s Supervisor Production Company, City Sound Engineer Entered By B04/012 BEST USE OF RADIO AS A MEDIUM Title Advertiser Product Length Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Scriptwriter Agency Producer Account Supervisor Advertiser’s Supervisor Production Company, City Account Manager Entered By B04/015 BEST USE OF RADIO AS A MEDIUM Title Advertiser Product Length Advertising Agency, City Executive Creative Director Scriptwriter Account Supervisor Advertiser’s Supervisor Production Company, City Account Manager Entered By

USA

Bronze Awards

BOTTOMLESS PIT SEARS CRAFTSMAN TOOLS 62 Seconds Y&R New York Ian Reichenthal/Scott Vitrone/ Ken Erke Jon Eckman David Canning Lora Schulson/Nathy Aviram/ Jona Goodman Priya Bordia SONIC UNION New York Steve Rosen Y&R New York

A01/020 FOODS Title Advertiser Product Length Advertising Agency, City Chief Creative Officer Creative Director Scriptwriter Agency Producer Production Company, City Account Manager Entered By

VENEZUELA

A03/001 NON-ALCOHOLIC DRINKS Title Advertiser Product Length Advertising Agency, City Executive Creative Director Scriptwriter Agency Producer Account Supervisor Production Company, City Director Sound Studio Sound Engineer Planner Entered By

USA

USA GARY’S LADDER SEARS CRAFTMAN TOOLS 60 Seconds Y&R New York Ian Reichenthal/Scott Vitrone/ Ken Erke Jon Eckman David Canning Lora Schulson/Nathy Aviram/ Jona Goodman Priya Bordia SONIC UNION New York Steve Rosen Y&R New York USA KNOWLEDGE SHELF SEARS CRAFTSMAN TOOLS 60 Seconds Y&R New York Tony Granger Ian Reichenthal/Scott Vitrone/ Ken Erke Jon Eckman David Canning Lora Schulson/Nathy Aviram/ Jona Goodman Priya Bordia SONIC UNION New York Steve Rosen Y&R New York INDIA PLEASURE OF MIXING BAJAJ ELECTRICALS HAND BLENDERS 120 Seconds LEO BURNETT INDIA Mumbai KV Sridhar Nitesh Tiwari Tushar Kadam/Vikram Pandey Vikram Pandey/Brijesh Parmar Kevin Affonso Samarjit Choudhry/Nitin Sharma/ Schelicia Caszo Beena Koshy LINGO INDIA Mumbai Nitin Sharma LEO BURNETT INDIA Mumbai AUSTRALIA EARTH FM WWF CLIMATE CHANGE CAMPAIGN 5 Seconds LEO BURNETT SYDNEY Andy DiLallo/Jay Benjamin Michael Canning/Kieran Antill Amanda Quested Liz Potter SOUND RESERVOIR Sydney Sam McGown LEO BURNETT SYDNEY

TAMPON ALIMENTOS KELLOGG’S ALL BRAN CEREAL 30 Seconds LEO BURNETT VENEZUELA Caracas Fabian Bonelli Virgilio Flores/Norberto Dasilva Christian Tufano/Mafer Arroyo Nivia Cuevas SONICA STUDIOS Caracas Maria Elena Dias LEO BURNETT VENEZUELA Caracas

OVERPROMISING GUY SEATTLE’S BEST COFFEE ICED LATTES 58 Seconds CREATURE Seattle Matt Peterson/Jim Haven Andrew Jasperson Bethany Papenbrock Ali Daniels BARTRADIO Seattle Bart Smith BartRadio Robb Davidson Jason Gingold CREATURE Seattle

A05/001 JAPAN HOME APPLIANCES, FURNISHINGS, ELECTRONICS & AUDIO VISUAL Title A SALARYMAN’S LIFE Advertiser PANASONIC Product COMBINATION STEAM OVEN Length 85 Seconds Advertising Agency, City DAIKO ADVERTISING Osaka Executive Creative Director Yoichi Miura Creative Director Miwako Saito/Makoto Mitsui Scriptwriter Yuki Imanaka Advertiser’s Supervisor Yoichi Miura Production Company, City BIG FACE Osaka Director Yuki Imanaka Sound Studio Media Plaza Sound Engineer Masahiro Inumaru/Keisuke Soejima Planner Yuki Imanaka Entered By DAIKO ADVERTISING Osaka A05/002 JAPAN HOME APPLIANCES, FURNISHINGS, ELECTRONICS & AUDIO VISUAL Title LETTER Advertiser PANASONIC Product ECO CUTE WATER HEATER Length 127 Seconds Advertising Agency, City DAIKO ADVERTISING Osaka Executive Creative Director Yoichi Miura Creative Director Miwako Saito/Makoto Mitsui Scriptwriter Makiko Ida Advertiser’s Supervisor Yoichi Miura Production Company, City BIG FACE Osaka Director Makiko Ida Sound Studio Media Plaza Sound Engineer Masabiro Inumaru/Keisuke Soejima Planner Makiko Ida Entered By DAIKO ADVERTISING Osaka A05/010 INDONESIA HOME APPLIANCES, FURNISHINGS, ELECTRONICS & AUDIO VISUAL Title FAMILY PORTRAIT Advertiser PANASONIC GOBEL INDONESIA Product LUMIX CAMERA Length 60 Seconds Advertising Agency, City PT PERWANAL SAATCHI & SAATCHI Jakarta Executive Creative Director Juhi Kalia Scriptwriter Pancaputera Agency Producer Vivi Gemala Account Supervisor Dini D. Makmun/Shanty Persada Production Company, City SWANTEN Jakarta Entered By PT PERWANAL SAATCHI & SAATCHI Jakarta

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RADIO WINNERS A05/047 BRAZIL HOME APPLIANCES, FURNISHINGS, ELECTRONICS & AUDIO VISUAL CAMPAIGN Title C’MON, WHAT’S THIS SONG? Advertiser MOTOROLA Product MOTO ID MUSIC IDENTIFICATION Length 60 Seconds Advertising Agency, City OGILVY BRASIL São Paulo Chief Creative Officer Anselmo Ramos Creative Director Fred Saldanha Scriptwriter Claudio Lima/Megan Farquhar/ Guilherme Nobrega Agency Producer Nana Bittencourt/Rafael Messias Account Supervisor Evandro Guimaraes Advertiser’s Supervisor Gabriela Viana Production Company, City SATELITE AUDIO São Paulo Director Satelite Music Quiet Riot/’C’mon Feel The Noise’ Entered By OGILVY BRASIL São Paulo A05/048 BRAZIL HOME APPLIANCES, FURNISHINGS, ELECTRONICS & AUDIO VISUAL CAMPAIGN Title I CAN’T REMEMBER THIS TUNE Advertiser MOTOROLA Product MOTO ID MUSIC IDENTIFICATION Length 60 Seconds Advertising Agency, City OGILVY BRASIL São Paulo Chief Creative Officer Anselmo Ramos Creative Director Fred Saldanha Scriptwriter Claudio Lima/Megan Farquhar/ Guilherme Nobrega Agency Producer Nana Bittencourt/Rafael Messias Account Supervisor Evandro Guimaraes Advertiser’s Supervisor Gabriela Viana Production Company, City SATELITE AUDIO São Paulo Director Satelite Music Dan Hartman/ ’I Can’t Dream About You’ Other Credits Singer: Tulio Zani Entered By OGILVY BRASIL São Paulo A07/007 PHARMACY Title Advertiser Product Length Advertising Agency, City Executive Creative Director Creative Director Scriptwriter Advertiser’s Supervisor Production Company, City Sound Engineer Music Account Manager Other Credits

Entered By A07/025 PHARMACY Title Advertiser Product Length Advertising Agency, City Chief Creative Officer Creative Director Scriptwriter Agency Producer Account Supervisor Advertiser’s Supervisor Production Company, City Account Manager Planner Entered By A09/016 MISCELLANEOUS Title Advertiser Product Length Advertising Agency, City Executive Creative Director

GERMANY TATTOO QUEISSER PHARMA DOPPELHERZ TRANQUILLISERS 55 Seconds SCHOLZ & FRIENDS Hamburg Matthias Schmidt/Stefan Setzkorn Dennis Lueck/Suze Barrett Vicky Jacob-Ebbinghaus Juergen Hennings TONSCHNEIDREI Hamburg Timo Dorsch Composer: Leo Schmidthals/ Christian Robinson-Schuette Roland Boes/Amar Abbas Speaker/Singer: Marie Biermann/ Casper Besch; Choir: Soeren Schroeder/ Mark-Marcel Mueller/Tobias Haen SCHOLZ & FRIENDS Hamburg SWITZERLAND PARK NOVARTIS CONSUMER HEALTH OTRIVINE NASAL SPRAY 60 Seconds SAATCHI & SAATCHI Carouge/ SAATCHI & SAATCHI London John Pallant/Roger Kennedy Jean-François Fournon Dave Govier/Levi Slavin Rebecca Williams Stéphanie Rupp Philippe Zell JEFF WAYNE MUSIC GROUP London Mélanie Foucher Delphine Digonnet SAATCHI & SAATCHI Carouge GERMANY DOG RADIO GALAXXY PET FOOD NATURIA DOG FOOD 34 Seconds GRABARZ & PARTNER Hamburg Ralf Heuel

Creative Director Scriptwriter Account Supervisor Advertiser’s Supervisor Production Company, City Director Sound Engineer Other Credits Entered By

Tom Hauser/Ralf Heuel André Hennen/Jan Woelfel Denise Ewald Carsten Isernhagen STUDIO FUNK Hamburg Torsten Hennings/Ralf Heuel Torsten Hennings Film Production: The Shack GRABARZ & PARTNER Hamburg

A10/060 BRAZIL CARS & AUTOMOTIVE SERVICES CAMPAIGN Title FRIENDS Advertiser VOLKSWAGEN Product VW SAVEIRO Length 30 Seconds Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Marcello Serpa Creative Director Luiz Sanches Scriptwriter Gustavo Sarkis/Renato Fernandez Agency Producer Vera Jacinto/Gabriel Dagostini Account Supervisor Fernao Cosi/Filipe Bartholomeu Advertiser’s Supervisor Flavio Padovan/Herlander Zola Production Company, City A VOZ DO BRASIL São Paulo Planner Cintia Gonçalves Entered By ALMAPBBDO São Paulo A10/061 BRAZIL CARS & AUTOMOTIVE SERVICES CAMPAIGN Title COUPLE Advertiser VOLKSWAGEN Product VW SAVEIRO Length 30 Seconds Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Marcello Serpa Creative Director Luiz Sanches Scriptwriter Gustavo Sarkis/Renato Fernandez Agency Producer Vera Jacinto/Gabriel Dagostini Account Supervisor Fernao Cosi/Filipe Bartholomeu Advertiser’s Supervisor Flavio Padovan/Herlander Zola Production Company, City A VOZ DO BRASIL São Paulo Planner Cintia Gonçalves Entered By ALMAPBBDO São Paulo A10/080 CARS & AUTOMOTIVE SERVICES Title Advertiser Product Length Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Scriptwriter Production Company, City Sound Engineer Account Manager Entered By

GERMANY CAR CHASE VOLKSWAGEN VW GOLF 6 41 Seconds DDB GERMANY BERLIN Amir Kassaei Stefan Schulte Till Eckel/Johannes Hicks Axel Tischer STUDIO FUNK Berlin Katharina Jordan/Stephan Moritz Marie Louise Jakob DDB GERMANY BERLIN

A12/015 AUSTRALIA RESTAURANTS & FAST FOOD OUTLETS CAMPAIGN Title BUSES Advertiser McDONALD’S Product GRAND ANGUS BURGER Length 30 Seconds Advertising Agency, City DDB SYDNEY Executive Creative Director Matt Eastwood Creative Director Adam Rose Scriptwriter Edward James/Jakub Szymanski Agency Producer Samantha Meehan Account Supervisor Paul Matuszczyk Production Company, City DDB SYDNEY Sound Engineer Danny Grifoni Entered By DDB SYDNEY A12/016 AUSTRALIA RESTAURANTS & FAST FOOD OUTLETS CAMPAIGN Title WAITRESS Advertiser McDONALD’S Product GRAND ANGUS BURGER Length 30 Seconds Advertising Agency, City DDB SYDNEY Executive Creative Director Matt Eastwood Creative Director Adam Rose Scriptwriter Edward James/Jakub Szymanski Agency Producer Samantha Meehan Account Supervisor Paul Matuszczyk Production Company, City DDB SYDNEY

Sound Engineer Entered By

Danny Grifoni DDB SYDNEY

A12/017 AUSTRALIA RESTAURANTS & FAST FOOD OUTLETS CAMPAIGN Title VALET Advertiser McDONALD’S Product GRAND ANGUS BURGER Length 30 Seconds Advertising Agency, City DDB SYDNEY Executive Creative Director Matt Eastwood Creative Director Adam Rose Scriptwriter Edward James/Jakub Szymanski Agency Producer Samantha Meehan Account Supervisor Paul Matuszczyk Production Company, City DDB SYDNEY Sound Engineer Danny Grifoni Entered By DDB SYDNEY A13/004 SOUTH AFRICA TRAVEL, TRANSPORT & TOURISM CAMPAIGN Title MOIRA Advertiser VIRGIN ATLANTIC AIRLINES Product UPPER CLASS Length 60 Seconds Advertising Agency, City NET#WORK BBDO Johannesburg Executive Creative Director Rob McLennan Creative Director Jenny Glover/Brent Singer Scriptwriter Jenny Glover/Brent Singer Agency Producer Tanja Rae Account Supervisor Lynda Fiebiger Advertiser’s Supervisor Joy Turnbull Production Company, City FIRST#LEFT Johannesburg Sound Studio First#Left Sound Engineer David Law Entered By NET#WORK BBDO Johannesburg A13/005 SOUTH AFRICA TRAVEL, TRANSPORT & TOURISM CAMPAIGN Title BARRY Advertiser VIRGIN ATLANTIC AIRLINES Product UPPER CLASS Length 60 Seconds Advertising Agency, City NET#WORK BBDO Johannesburg Executive Creative Director Rob McLennan Creative Director Jenny Glover/Brent Singer Scriptwriter Jenny Glover/Brent Singer Agency Producer Tanja Rae Account Supervisor Lynda Fiebiger Advertiser’s Supervisor Joy Turnbull Production Company, City FIRST#LEFT Johannesburg Sound Studio First#Left Sound Engineer David Law Entered By NET#WORK BBDO Johannesburg A13/006 SOUTH AFRICA TRAVEL, TRANSPORT & TOURISM CAMPAIGN Title NEVILLE Advertiser VIRGIN ATLANTIC AIRLINES Product UPPER CLASS Length 60 Seconds Advertising Agency, City NET#WORK BBDO Johannesburg Executive Creative Director Rob McLennan Creative Director Jenny Glover/Brent Singer Scriptwriter Jenny Glover/Brent Singer Agency Producer Tanja Rae Account Supervisor Lynda Fiebiger Advertiser’s Supervisor Joy Turnbull Production Company, City FIRST#LEFT Johannesburg Sound Studio First#Left Sound Engineer David Law Entered By NET#WORK BBDO Johannesburg A14/011 ENTERTAINMENT & LEISURE Title Advertiser Product Length Advertising Agency, City Chief Creative Officer Scriptwriter Agency Producer Production Company, City Account Manager Other Credits Entered By

AUSTRALIA LIONS VS. KANGAROOS LUXBET FOOTY TIPPING COMPETITION 29 Seconds US Sydney Josh Moore David Roberts Jeff Edwards NYLON STUDIOS Sydney Vittoria Faro Art Director: Danny Wehbe US Sydney

WEDNESDAY, JUNE 23, 2010

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RADIO WINNERS

A14/050 ENTERTAINMENT & LEISURE Title Advertiser Product Length Advertising Agency, City Executive Creative Director Scriptwriter Account Supervisor Production Company, City Sound Engineer Entered By A14/064 ENTERTAINMENT & LEISURE Title Advertiser Product Length Advertising Agency, City Creative Director Scriptwriter Agency Producer Account Supervisor Production Company, City Entered By

TURKEY G.I. JOE ISTANBUL TOY MUSEUM TOY MUSEUM 62 Seconds LEO BURNETT ISTANBUL Yasar Akbas Bahadırhan Peksen/Selim Ünlüsoy Basak Tetik MELODIKA, Istanbul Serdar Ongoren LEO BURNETT ISTANBUL BELGIUM EUPHORIC BONGO EXPERIENCE GIFT VOUCHERS 35 Seconds DUVAL GUILLAUME Brussels Katrien Bottez/Peter Ampe Hans/Raoul Hans/Raoul Sylvie Verbruggen SONICVILLE Brussels DUVAL GUILLAUME Brussels

A14/075 SPAIN ENTERTAINMENT & LEISURE CAMPAIGN Title PANCHO JASEN Advertiser ASEFA ESTUDIANTES Product BASKETBALL CLUB Length 102 Seconds Advertising Agency, City McCANN ERICKSON Madrid Chief Creative Officer Leandro Raposo Executive Creative Director Mónica Moro/Pablo Stricker/ Pablo Colonnese Creative Director Jon Lavin/Pablo Colonnese Scriptwriter Isidro Casanova/David Fernández Agency Producer Natalia Cancho Account Supervisor Jesús Martínez Soris Advertiser’s Supervisor Juan Useros Production Company, City MEDIA SOUND Madrid Account Manager Nuria Rosselló Entered By McCANN ERICKSON Madrid A14/076 SPAIN ENTERTAINMENT & LEISURE CAMPAIGN Title NACHO AZOFRA Advertiser ASEFA ESTUDIANTES Product BASKETBALL CLUB Length 97 Seconds Advertising Agency, City McCANN ERICKSON Madrid Chief Creative Officer Leandro Raposo Executive Creative Director Mónica Moro/Pablo Stricker/ Pablo Colonnese Creative Director Jon Lavin/Pablo Colonnese Scriptwriter Isidro Casanova/David Fernández Agency Producer Natalia Cancho Account Supervisor Jesús Martínez Soris Advertiser’s Supervisor Juan Useros Production Company, City MEDIA SOUND Madrid Account Manager Nuria Rosselló Entered By McCANN ERICKSON Madrid A14/077 SPAIN ENTERTAINMENT & LEISURE CAMPAIGN Title CARLOS SUAREZ Advertiser ASEFA ESTUDIANTES Product BASKETBALL CLUB Length 89 Seconds Advertising Agency, City McCANN ERICKSON Madrid Chief Creative Officer Leandro Raposo Executive Creative Director Mónica Moro/Pablo Stricker/ Pablo Colonnese Creative Director Jon Lavin/Pablo Colonnese Scriptwriter Isidro Casanova/David Fernández Agency Producer Natalia Cancho Account Supervisor Jesús Martínez Soris Advertiser’s Supervisor Juan Useros Production Company, City MEDIA SOUND Madrid Account Manager Nuria Rosselló Entered By McCANN ERICKSON Madrid A15/003 PUBLICATIONS & MEDIA Title Advertiser Product Length Advertising Agency, City Executive Creative Director

WEDNESDAY, JUNE 23, 2010

CANADA BEARS CHICAGO TRIBUNE NEWSPAPER 30 Seconds JUNIPER PARK Toronto Alan Madill/Terry Drummond/ Barry Quinn

Scriptwriter Production Company, City Other Credits Entered By

Tom Greco CHICAGO TRIBUNE Art Director: Colin Brown JUNIPER PARK Toronto

A17/039 BUSINESS EQUIPMENT & SERVICES Title Advertiser Product Length Advertising Agency, City

SOUTH AFRICA

Chief Creative Officer Executive Creative Director Creative Director Scriptwriter Agency Producer Account Supervisor Production Company, City Director Sound Studio Sound Engineer Entered By

A18/023 COMMERCIAL PUBLIC SERVICES Title Advertiser Product Length Advertising Agency, City Executive Creative Director Creative Director Scriptwriter Agency Producer Production Company, City Sound Studio Sound Engineer Entered By

FANTASY QUEST NETSURIT IN-OFFICE IT SUPPORT 60 Seconds TBWA\HUNT\ LASCARIS JOHANNESBURG John Hunt Damon Stapleton Damon Stapleton Nicholas Hulley/Raph Basckin/ Nadja Lossgott/Shelley Smoler Alison Ross Carol Soames PRODUCE SOUND Johannesburg Nicholas Hulley/Raphael Basckin/ Nadja Lossgott/Shelley Smoler Produce Sound Louis TBWA\HUNT\ LASCARIS JOHANNESBURG USA CALM KOBRAND CORPORATION EHRLICH PEST CONTROL 30 Seconds DEVITO/VERDI New York Sal Devito Brad Emmett Vinny Tulley/Mark Schruntek Karen Tomlin HEADROOM DIGITAL AUDIO New York Headroom Scott McIntosh DEVITO/VERDI New York

A18/041 NORWAY COMMERCIAL PUBLIC SERVICES CAMPAIGN Title NIGERIA Advertiser NETCOM GSM Product FULL CONTROL MOBILE SERVICE Length 49 Seconds Advertising Agency, City McCANN OSLO Creative Director Tore Woll Scriptwriter Tore Woll/Erlend Klouman Høiner Account Supervisor Janne Espevalen Advertiser’s Supervisor Annette Eidesen Production Company, City BÅDE OG Oslo Director Eskil Vincent Paus/Øystein Johansen Sound Engineer Hans Kristian Heide Account Manager Tone Bøygard Entered By McCANN OSLO A18/042 NORWAY COMMERCIAL PUBLIC SERVICES CAMPAIGN Title KOREA Advertiser NETCOM GSM Product FULL CONTROL MOBILE SERVICE Length 60 Seconds Advertising Agency, City McCANN OSLO Creative Director Tore Woll Scriptwriter Tore Woll/Erlend Klouman Høiner Account Supervisor Janne Espevalen Advertiser’s Supervisor Annette Eidesen Production Company, City BÅDE OG Oslo Director Eskil Vincent Paus/Øystein Johansen Sound Engineer Hans Kristian Heide Account Manager Tone Bøygard Entered By McCANN OSLO A20/004 UNITED KINGDOM PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES Title DEATH CALLING Advertiser WEST MIDLANDS CASUALTY REDUCTION SCHEME Product MOBILE PHONE USE FOR DRIVERS Length 58 Seconds Advertising Agency, City GLOBAL IDEAS Birmingham Chief Creative Officer Jonathan Wood Creative Director Simon Forster Scriptwriter Jonathan Wood Agency Producer Katrona Jefferys Production Company, City GLOBAL IDEAS Birmingham Account Manager Emma Cox Other Credits Clients: Paul Farley/Lisa Newmarsh Entered By GLOBAL IDEAS Birmingham

A20/024 PERU PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES Title BABY Advertiser LEAGUE AGAINST CANCER Product BREAST CANCER AWARENESS Length 43 Seconds Advertising Agency, City Y&R Lima Executive Creative Director Flavio Pantigoso Scriptwriter Daniel Lobatón/Hiroshi Sagawa Agency Producer Daniella Dañino Account Supervisor Carla Wilson Production Company, City VINYLO SOUND Lima Sound Studio Vinylo Sound Sound Engineer Ricardo Núñez Planner Eduardo Grisolle Entered By Y&R Lima A20/042 CHILE PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES Title SECONDS Advertiser CHILEAN RED CROSS Product FIRST AID COURSES Length 43 Seconds Advertising Agency, City JWT CHILE Santiago Executive Creative Director Leo Farfan Creative Director Mariella Rivera Scriptwriter Pablo Herrera/Aliro Jara/ Karen Gheza/Cristian Salazar Agency Producer Nena Walker/Mauricio Medina Account Supervisor Macarena Galvez Production Company, City SONICA Santiago Account Manager Ignacio Lanata Entered By JWT CHILE Santiago A20/091 THE NETHERLANDS PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES CAMPAIGN Title DON DIABLO Advertiser DANCE4LIFE Product AIDS AWARENESS Length 30 Seconds Advertising Agency, City INDIE Amsterdam Creative Director Lode Schaeffer Scriptwriter Lysbeth Bijlstra Agency Producer Ineke Koornstra Account Supervisor Anneke Schogt Advertiser’s Supervisor Carin van Gaalen Production Company, City FC WALVISCH Amsterdam Sound Studio FC Walvisch Sound Engineer Marcel Bultman/ Eelco Bakker/Christiaan Unck Music Don Diablo Account Manager Sabien Smit/Ineke Koornstra Planner Brenda Veenstra Entered By INDIE Amsterdam A20/092 THE NETHERLANDS PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES CAMPAIGN Title GOLDEN SILVERS Advertiser DANCE4LIFE Product AIDS AWARENESS Length 30 Seconds Advertising Agency, City INDIE Amsterdam Creative Director Lode Schaeffer Scriptwriter Lysbeth Bijlstra Agency Producer Ineke Koornstra Account Supervisor Anneke Schogt Advertiser’s Supervisor Carin van Gaalen Production Company, City FC WALVISCH Amsterdam Sound Studio FC Walvisch Sound Engineer Marcel Bultman/ Eelco Bakker/Christiaan Unck Music Golden Silvers Account Manager Sabien Smit/Ineke Koornstra Planner Brenda Veenstra Entered By INDIE Amsterdam A20/093 THE NETHERLANDS PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES CAMPAIGN Title BELLX 1 Advertiser DANCE4LIFE Product AIDS AWARENESS Length 30 Seconds Advertising Agency, City INDIE Amsterdam Creative Director Lode Schaeffer Scriptwriter Lysbeth Bijlstra Agency Producer Ineke Koornstra Account Supervisor Anneke Schogt Advertiser’s Supervisor Carin van Gaalen Production Company, City FC WALVISCH Amsterdam Sound Studio Sound Engineer Music Account Manager Planner Entered By

FC Walvisch Marcel Bultman/ Eelco Bakker/Christiaan Unck BellX 1 Sabien Smit/Ineke Koornstra Brenda Veenstra INDIE Amsterdam

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RADIO WINNERS A21/005 FUNDRAISING & APPEALS Title Advertiser Product Length Advertising Agency, City Chief Creative Officer Creative Director Scriptwriter Agency Producer Production Company, City Sound Studio Music Planner Entered By

CANADA WHEN THE SPOTLIGHT HITS FEDERATION OF QUÉBEC’S ALZHEIMER SOCIETIES MEMORY WALK 77 Seconds MARKETEL/ McCANN ERICKSON Montréal Alain Bourgeois Alain Bourgeois Cédric Audet John V. Kennedy SONART Montréal Sonart Viviane Audet/Guerre De 3 Et 1/2 Luis Areas/Alain Tardy MARKETEL/ McCANN ERICKSON Montréal

A21/012 THE PHILIPPINES FUNDRAISING & APPEALS CAMPAIGN Title JEN JEN Advertiser KYTHE FOUNDATION Product BIRTHDAY PROGRAM Length 54 Seconds Advertising Agency, City JWT MANILA Executive Creative Director Dave Ferrer Creative Director Dave Ferrer/Joe Dy Scriptwriter Katrina Encanto/Joe Dy Agency Producer Maika Zialcita Account Supervisor Golda Roldan Production Company, City HIT PRODUCTIONS Makati City Sound Engineer Glenn Mariano/Philip Jarilla Entered By JWT MANILA A21/013 THE PHILIPPINES FUNDRAISING & APPEALS CAMPAIGN Title JUN JUN Advertiser KYTHE FOUNDATION Product BIRTHDAY PROGRAM Length 46 Seconds Advertising Agency, City JWT MANILA Executive Creative Director Dave Ferrer Creative Director Dave Ferrer/Joe Dy Scriptwriter Katrina Encanto/Joe Dy Agency Producer Maika Zialcita Account Supervisor Golda Roldan Production Company, City HIT PRODUCTIONS Makati City Sound Engineer Glenn Mariano/Philip Jarilla Entered By JWT MANILA A21/024 FUNDRAISING & APPEALS Title Advertiser Product Length Advertising Agency, City Chief Creative Officer Scriptwriter Account Supervisor Production Company, City Sound Engineer Account Manager Other Credits Entered By

GERMANY DONATE CHRISTOFFEL BLINDENMISSION DEUTSCHLAND MISSION FOR THE BLIND 45 Seconds BBDO GERMANY Düsseldorf Toygar Bazarkaya/Sebastian Hardieck Florian Birkner Dirk Bittermann STUDIO FUNK Düsseldorf Arne Schultze Liselotte Schwenkert/Katrin Spiegel Voiceover: Daniel Schüssler BBDO GERMANY Düsseldorf

B01/027 AUSTRALIA BEST USE OF MUSIC AND/OR SOUND DESIGN Title GROCERIES Advertiser DIAGEO AUSTRALIA Product BUNDABERG RUM Length 45 Seconds Advertising Agency, City LEO BURNETT SYDNEY Executive Creative Director Andy DiLallo Scriptwriter Michael Canning/Kieran Antill Agency Producer Adrian Shapiro Account Supervisor Kirsty Reynolds Advertiser’s Supervisor Matt Bruhn Production Company, City SOUND RESERVOIR Sydney Account Manager Sam McGown Entered By LEO BURNETT SYDNEY B02/018 BEST SCRIPTWRITING Title Advertiser Product Length Advertising Agency, City Executive Creative Director Scriptwriter Agency Producer Account Supervisor Production Company, City Director Sound Studio Sound Engineer Planner Entered By

USA

B02/021 BEST SCRIPTWRITING CAMPAIGN Title Advertiser Product Length Advertising Agency, City Executive Creative Director Creative Director Scriptwriter Agency Producer Account Supervisor Advertiser’s Supervisor Production Company, City Sound Studio Sound Engineer Entered By

SOUTH AFRICA

B02/022 BEST SCRIPTWRITING CAMPAIGN Title Advertiser Product Length Advertising Agency, City Executive Creative Director Creative Director Scriptwriter Agency Producer Account Supervisor

SOUTH AFRICA

MOIRA VIRGIN ATLANTIC AIRLINES UPPER CLASS 60 Seconds NET#WORK BBDO Johannesburg Rob McLennan Jenny Glover/Brent Singer Jenny Glover/Brent Singer Tanja Rae Lynda Fiebiger Joy Turnbull FIRST#LEFT Johannesburg First#Left David Law NET#WORK BBDO Johannesburg

BARRY VIRGIN ATLANTIC AIRLINES UPPER CLASS 60 Seconds NET#WORK BBDO Johannesburg Rob McLennan Jenny Glover/Brent Singer Jenny Glover/Brent Singer Tanja Rae Lynda Fiebiger

Advertiser’s Supervisor Production Company, City Sound Studio Sound Engineer Entered By

Joy Turnbull FIRST#LEFT Johannesburg First#Left David Law NET#WORK BBDO Johannesburg

B02/023 BEST SCRIPTWRITING CAMPAIGN Title Advertiser Product Length Advertising Agency, City Executive Creative Director Creative Director Scriptwriter Agency Producer Account Supervisor Advertiser’s Supervisor Production Company, City Sound Studio Sound Engineer Entered By

SOUTH AFRICA

B02/085 BEST SCRIPTWRITING Title Advertiser Product Length Advertising Agency, City

SOUTH AFRICA

Chief Creative Officer Executive Creative Director Creative Director Scriptwriter Agency Producer Account Supervisor Production Company, City Director Sound Studio Sound Engineer Entered By

B04/042 BEST USE OF RADIO AS A MEDIUM Title Advertiser Product Length Advertising Agency, City Executive Creative Director Creative Director Scriptwriter Account Supervisor Advertiser’s Supervisor Production Company, City Director Sound Engineer Other Credits Entered By

NEVILLE VIRGIN ATLANTIC AIRLINES UPPER CLASS 60 Seconds NET#WORK BBDO Johannesburg Rob McLennan Jenny Glover/Brent Singer Jenny Glover/Brent Singer Tanja Rae Lynda Fiebiger Joy Turnbull FIRST#LEFT Johannesburg First#Left David Law NET#WORK BBDO Johannesburg

FANTASY QUEST NETSURIT IN-OFFICE IT SUPPORT 60 Seconds TBWA\HUNT\ LASCARIS JOHANNESBURG John Hunt Damon Stapleton Damon Stapleton Nicholas Hulley/Raph Basckin/ Nadja Lossgott/Shelley Smoler Alison Ross Carol Soames PRODUCE SOUND Johannesburg Nicholas Hulley/Raphael Basckin/ Nadja Lossgott/Shelley Smoler Produce Sound Louis TBWA\HUNT\ LASCARIS JOHANNESBURG GERMANY DOG RADIO GALAXXY PET FOOD NATURIA DOG FOOD 34 Seconds GRABARZ & PARTNER Hamburg Ralf Heuel Tom Hauser/Ralf Heuel André Hennen/Jan Woelfel Denise Ewald Carsten Isernhagen STUDIO FUNK Hamburg Torsten Hennings/Ralf Heuel Torsten Hennings Film Production: The Shack GRABARZ & PARTNER Hamburg

WWW.LIONSDAILYNEWS.COM UPDATED ALL DAY, EVERY DAY THE OFFICIAL CANNES LIONS NEWS WEBSITE WEDNESDAY, JUNE 23, 2010

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ASIA The LG Infinia ad for Y&R in the US, shot in the depths of the forests of Thailand

Asia

reaches new

eights

THE GEO-ECONOMIC SHIFT CONTINUES TO MOVE EASTWARDS TO ASIA. WHAT DOES THIS MEAN FOR THE CREATIVE INDUSTRIES? MARLENE EDMUNDS REPORTS IT IS NO secret that Asia is poised to become a major global powerhouse in the 21st century. The billion-plus population statistics alone are enough to account for some of the shifts in global businesses relocating to Singapore, Hong Kong, Mumbai and Shanghai. Add that to even more striking numbers when it comes to digital. Asia represents 42.6% of the total internet users in the world and the numbers are increasing exponentially, says JWT’s regional executive creative director Tay Guan Hin. Tay is president of the Outdoor Lions Jury this year.

WEDNESDAY, JUNE 23, 2010

With digital on the table as a major force in any integrated brand campaign, those numbers represent considerable potential. And Tay says that creativity has never been Asia’s problem. “It was responsible for the discovery of silk, ink, the magnetic compass, gunpowder and arithmetic,” he says. “And yet it may seem as though Asia’s creativity in the ad world has just started to take flight.” Last year’s The Gunn Report saw Asia rising up in the ranks in global awards shows, with agencies taking the topfive places in TV, print and

interactive categories. “Economically and socially we have reached a place of confidence. Once reserved, we’ve grown to display our cultures more freely,” Tay says. “Instead of looking to the West for inspiration, the West is now looking at us. Thai and Japanese movie horror remakes have now become a mainstream source of income in Hollywood, and Asian heroes like Jackie Chan and Ang Lee have become household names in most Western markets.” Asia is already striking out boldly when it comes to integrated campaigns. In the Philip-

pines, the Sunsilk hair products brand was seen as tired and old-fashioned and to reinvent its image, JWT reinvented Sarah Geronimo, a popular singer but whose girl-nextdoor image was becoming predictable,” Tay says. “Wardrobe, make-up, dance moves, and especially her hair were given an extreme makeover. We composed a brand new Lady Gagastyle song called Record Breaker, and launched her transformation on national TV, with a music video circulated in the digital space with full integrated support.” Tay adds: “Not only did Sunsilk report an in-

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ASIA

crease of 44% in sales, but Sarah bought the rights from Unilever to rename her upcoming concert Record Breaker with the title song drawing thunderous applause with her fans.”

CHINA , along with India, has numbers on its side, among them nearly 400 million internet users. Dick van Motman, president and CEO of DDB China, says that over the last year companies in China have changed their branding and advertising approach. “Local Chinese advertisers have been the least affected by the recent global economic crisis,

chiefly because they didn’t experience pressure to compensate for the dwindling profits that their multinational competitors faced in other markets. Some of the biggest spenders for the CCTV auction airtime were Chinese companies,” says Van Motman. He adds that branding has also become a priority for many Chinese companies. “We handled the largest branding assignment in 2009 — the Made In China campaign — and as you can imagine, it was not a small feat.” China also moved big time to embrace digital as part of

TAY GUAN HIN: “INSTEAD OF LOOKING WEST FOR INSPIRATION THE WEST IS LOOKING AT US” the communication mix upfront, rather than as an afterthought. “It’s completely different than just being driven by costs and economic pressures, as happens in the West, where digital is often viewed as a cheaper alternative,” Van Motman says. “It’s also because life is increasingly digital, with

more than 750 million mobile phone users and close to 400 million internet users, the majority of which are on broadband.” A new sense of confidence following the 2008 Olympics and continued economic stability despite financially troubled times globally, has led to

a willingness to venture out and experiment more in terms of creativity and innovation, Van Motman says. He points to DDB’s McDonald’s Chicken Wings promotion as a case in point. “The client essentially honoured any discount coupon — be it from McDonald’s, or their competitors. This culminated in seven McDonald’s restaurants in China serving only chicken wings for a 24hour period, having obtained more than one million online votes that McDonald’s wings were ‘the best’.” The Chinese Advertising Association has for some time WEDNESDAY, JUNE 23, 2010

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ASIA

More than 70 crew members travelled 500 miles away from the capital to the lush forests of Thailand for the LG Infinia shoot

been sponsoring seminars in Cannes and this year is no exception. The growing importance of the internet in determining Chinese consumer behaviour is outlined in the Association’s seminar topic for 2010, The People’s Republic Of The Internet In China. Last year Belinda Wang, copresident and chief operating officer of sohu.com, told delegates attending the seminar that the popularity of the internet had profoundly changed the choices of mainstream consumers with respect to media. This year Wang — whose company Sohu.com identifies itself as China’s leading online media, communications, search,

online games and mobile valueadded services group — will again be part of the seminar. In a recent first quarter financial report to stockholders, Wang predicted that 2010 will see brand advertising revenue grow around 20% year-on-year. The same trends that have influenced agency behaviour are flowing to the production and production service side as well. Michael McDermott, executive producer for GungHo Films, says: “The biggest change I’m seeing here over the last year is coming from the technological side. We can now shoot a whole commercial with a $1,500 USD digital still camera.” He adds that

there is also an upswing in demand for local Chinese TV commercials, in addition to the international shoots. McDermott says the number of Hong Kong shoots jumped 50% from last year. “With production outposts now in Shanghai, Beijing, and Hong Kong, it’s easy for us to offer production solutions in any of the three cities,” he says. “Many clients these days come to us when they are still not sure which city to shoot in. So we provide support in whichever city fits the creative, talent requirements, or client needs. Also, because of the increase in the local Chinese currency, shooting in Hong Kong is now

about par with mainland China. “By and large, Hong Kong has more professional crews and you can also do more there. For example, we shot the Hong Kong portion of a big spot for Yahoo! several months ago that was directed by Samuel Bayer. We had to do aerial shots at night, something that was so easy to do in Hong Kong. I was totally surprised because it would have been impossible to do it in any city in China,” DP on the Yahoo! shoot was Zhao Xiaoding, who was also DP on several of Zhang Yimou films, including House Of Flying Daggers and Curse Of The Golden Flower. “And Gung-Ho hired an excellent

bilingual cameraman from Hong Kong who had lots of experience shooting from helicopters,” McDermott says. Other Hong Kong shoots included a Minute Maid commercial for BBH in Hong Kong that featured popular singer Eason Chan. Nick Dodet, executive producer for P.I.G. China, says workflow has been up when it comes to producing for Chinese clients, as well as servicing foreign clients. P.I.G. this year filmed a Peugeot global spot that was “big scale, had little prep time, and challenging shoot dates since we filmed it on Chinese New Year”. He adds that filming in Shanghai

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has become harder this year because of the World Expo (May 1 - October 31, 2010). “Local authorities won’t issue permits, so we’ve had to take the shoots to Beijing or other major Chinese cities when an urban landscape was needed.” Hong Kong-based The Kitchen Film splits its work between production and production services. Producer Vicki Li says that, in fact, the company ends up shooting more on mainland China, in the area of Shanghai, Beijing and Gwangzhou, than it does in Hong Kong. “We find that the quality in China is getting better and it is still more economical to shoot there, although not as much as it once was,” says Li, adding: “Our guidance and control are in need, in the sense that the first language is still a big problem when it comes to working with overseas crew and the fact that there is still a big gap between the definition of standards of mainland crew and overseas crew.” In mainland China, it is easy to get permission to film if not on government property but, for example, filming in the Forbidden City is not allowed for

heritage protection and other reasons. “Other locations can be quite easy to arrange if you have good relationship with the local people,” Li says. “As an example, we did an advance job for Mercedes Benz in Gwangzhou that was arranged in a very short time. This was a three-day shoot inclusive of highway and tunnel lockdown, and we needed permits and police presence because of the big on-the-road set-up and the busy street. That was all arranged within two weeks from the time we got the job.”

IN JAPAN, Akira Kagami, global executive creative advisor for Dentsu, says the proliferation of new tools or platforms of communication, such as Twitter and the iPad, and of branded utilities, are both trends that are creating one big overall wave. “They point to the fact that the concept of consumers as we knew it is now dying. In its place, the individual and society have become the two most important concepts.” Kagami cautions that there is still a large segment of the world’s population who live outside of these trends. “What

we need to think about next is how to communicate to them.” He adds that while the financial crisis has triggered hardship, it has also triggered change. “For creatives, a stagnant situation is our biggest enemy, as it makes for a boring world. The global financial crisis was a huge blow, but because of it, information technologies have evolved and people now think differently. I am now more attuned to thinking about the new steps that will come out of this change.” Yasuharu Sasaki, creative director, Dentsu, Tokyo, says much of the use of digital now is skewed toward efficiency. “Digital campaigns reach users efficiently and you can have a rich product explanation, but digital creativity for the sake of marketing efficiency is not attractive and is short-lived. It may pass on a load of brand information but it can’t charm you.” Sasaki says the next step is to offer users an attractive and lasting communication that does more than just give information. “For this, I want to channel-in ideas and images from film and the fun and

PHILLIP RUBEL “TWITTER ISN’T REALLY ANYTHING ALL THAT REVOLUTIONARY” tangibility of outdoor to move digital into a truly creative direction.” Dentsu’s Asian Diversity seminar, now in its 10th year in Cannes, this year will focus on cutting-edge Tokyo. In the seminar, Kagami, Ryo Shimizu, CEO and president of Ubiquitous Entertainment, and Masataka Hosogane, executive creative director at Dentsu, will be talking about the latest trends in Tokyo. The digital awareness of the average Japanese consumer makes the territory an interesting test bed. Case in point, says Phillip Rubel, representative director, CEO Saatchi & Saatchi Fallon Tokyo (SSFT), is the reaction to Twitter moving into Japan. “Teenagers and young adults are known to use mobile phones for texting more than speaking, so Twitter isn’t really anything all that revolutionary,”

says Rubel. Perhaps, he says, Twitter will help attract a slightly older generation of users in their 30s and 40s. Rubel says SSFT is “constantly experimenting with how to find the best combination of traditional and emerging media touchpoints”. SSFT’s viral campaign for Reebok was aimed at bringing in 10,000 visits to the video in the first day — and it pulled 100,000. It had targeted 100,000 within the first week and managed to more than double that. “Visits to the Japan Reebok Taikan site quadrupled over the course of the first phase of the campaign. That’s not bad for a small budget campaign aimed only at a local market,” Rubel says. A sign of the times is SSFT’s new hiring, executive creative director, Patrick Taro Plutschow. Rubel calls Plutschow the poster child of what SSFT is all about:

production co.,ltd.

Big Blue Production Co.,Ltd. 15, Sukhumvit 61 Bangkok 10110, Thailand Tel. +662 7140921 Fax. +662 3914858 www.bigbluethai.com

Malinee Tosakul - malinee@bigbluethai.com June - june@bigbluethai.com Vareevan Arunsilp - vareevan@bigbluethai.com

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Bang Bang Films produced the first Indian commercial to be shot in the US for Pepsi India

”Bicultural, media -neutral, the seamless blending of strategy and execution. He joined us in January and has already had a significant positive impact. The Reebok Taikan campaign is but one example.” The underscoring of a media-neutral behaviour is a major plus for the agency. ”We find it incredible that so many companies in Japan, both domestic and international, still take the approach of ’filling media with content’ as the starting point of their marketing communications,” says Rubel.

KOREA’s Cheil, and Dentsu, are among the latest Asian players to buy up significant stakes in companies outside of Asia as part of their expansion strategies. Cheil this year alone acquired a 49% stake in US leading digital agency The Barbarian Group, picked up OpenTide China, a top interactive digital agency in Beijing, and just last month took a 49% stake in new French agency Herezie Paris, the latter led by top industry advertising and marketing executives Andrea Stillaci and Luc Wise.

Bruce Haines, president and global COO of Cheil Worldwide, notes that the group’s expansion strategy “is not just about getting bigger. It’s rather about the fact that our key clients come from a more global approach and it’s part of our obligation to help them use the geography to represent their brand. He adds: “In the future we want to be able to deal with a brand in any communications channel.” Cheil is sponsoring a seminar in Cannes for the third year in a row, this one titled Cheil Worldwide & The Barbarian Group Majority Report: When The Technology Of Our Dreams Goes Mainstream. The seminar looks at the technologies that have gone, or are going, mainstream — including 3D — in New York and Seoul. Haines says that Cheil is already strong in above the line work but was weak in digital. “The recent acquisitions have addressed that issue.” The company also opened new offices in Thailand as well as in China, picked up a major account with China Mobile, and expanded its Singa-

BRUCE HAINES “IN THE FUTURE WE WANT TO BE ABLE TO DEAL WITH A BRAND IN ANY COMMUNICATIONS CHANNEL” pore office as Southeast Asia regional headquarters. “We have taken Asia very seriously. Of course, being in Korea helps, since it is the most wired market in the world,” Haines says, adding: “In we have our work cut out for us. A lot of our agency clients still rely on above-theline work. However, our aim is to offer fully-integrated campaigns and obviously our new digital acquisitions, in China, for example, helps.” Cheil is looking at expanding its Indian headquarters in New Delhi, and also has an office in Mumbai. Cheil Worldwide is the agency of record for the Samsung Group and its affiliates, including Samsung Electronics, Samsung Con-

struction And Trade, Samsung Fire and Samsung Life. Among blue chip non-Samsung clients is the Korea Tourism Organization (KTO). Haines says the latest campaign for KTO is an example of where Cheil would like to go creatively. He says the campaign incorporates three distinct connections to Korean culture: Qi, being the spiritual bond with nature; Cheong, the heart-to-heart connection between people; and Heong, a collective energy and passion as reflected in Korean culture. Haines adds: “The campaign was beautifully shot and a truly integrated campaign in just about every communication channel you can think of.”

IN INDIA , a recent shoot by Bang Bang Films pointed up the global nature of the production and production service business in that country today. The shoot produced the first Indian commercial to be shot in the US for Pepsi India. Starring Bollywood star Ranbir Kapoor, it took place in Los Angeles in February of this year, with Norway-based directors Nic & Sune. “The shoot in the US was significant because generally Indian commercials never have the kind of production budgets that could afford going to the US,” says Bang Bang Film’s managing director and executive producer, Roopak Saluja. He adds: “There was never any reason to travel all the way to LA as you can generally get most of what you need in more economical locations like Bangkok or Cape Town, but Kapoor happened to be shooting a film in Las Vegas, so rather than him flying back to India, we flew to LA.” Saluja said he happened to be in Bangkok at the time and flew to LA as well, and British and Norwegian WEDNESDAY, JUNE 23, 2010

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The film shows real people on the street reacting to giantsized mangoes falling out of trees and rolling down the street. “We had hidden camera’s to capture some strange public reaction, and it was a great get away from the normal rigor of advertising film shoots,” says Iype.

Cheil Worldwide’s campaign for the Korea Tourism Organization “incorporates three distinct connections to Korean culture”

directors Nic & Sune flew in from Norway. The shoot in Pasadena was on location at a girl’s convent school that Bang Bang passed off as the palace of the president of a non-descript Eastern block country. Kapoor plays a waiter on the staff at the embassy in the shoot. “The two cities, LA and Bombay, are completely unparalleled. There is so much talent, so many locations and everything is geared toward film production because there’s a whole film ecosystem in place around these cities,” says Saluja.

Bang Bang recently set up a partnership with Believe Media for Asia and the Middle East for exclusive representation for Believe directors. “There is amazing growth on this side of the world. Everyone is interested in coming here so it’s a win-win situation. We already work with a lot of international directors but its great to have this kind of high-end roster,” says Saluja. Nine-year-old Nirvana Films has won global industry kudos for its work, especially the Zoozoo, Frooti, and Incredible India campaigns. Co-

AKIRA KAGAMI “THE INDIVIDUAL AND SOCIETY HAVE BECOME THE TWO MOST IMPORTANT CONCEPTS” founder Sneha Iype says: ”Overall the sense one gets is that clients want us to break the clutter by trying experimental treatments and taking chances in order to be seen, heard and hopefully remembered. She

says that a Frooti fruit juice campaign for Creativeland Asia, directed by Nirvana Films cofounder Prakash Varma under the direction of creative Raj Kurup, had just such an experimental take.

THAILAND may be enjoying a break from recent troubles, but there was no getting around the damage that was caused to business, says Big Blue Production international producer Chin Lai June. “Some clients abandoned travelling to Bangkok. We have had a couple of confirmed projects moved away from here, and prospective pitches were lost,” she says. “But before the troubles began in Thailand, there were some great jobs that demonstrated just why Thailand has been such a popular destination to shoot in.” One was the LG Infinia ad for Y&R in the US, with Dante Ariola directing. “The shoot took us some 500 miles away from the capital to the lush forests of Thailand. More than 70 crew members travelled with the equipment and a convoy of vehicles in tow. Entirely ecofriendly, no-frills, but delightful little resorts became our home for more than a week,” says Chin.“Multiple cameras were set up, one hoisted more than 50 feet high. Gravity-defying rigging crew made their way up and down and across linking cables to sturdy tree trunks and branches, and then a helicopter sauntered in — floating just above the foliage, the intervalometer timed to perfection, the camera capturing panoramically the colour palette.” I

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Nike’s ‘Paper battlefield’, 2009 Design Grand Prix winner for McCann Worldgroup

It’s beena

good year ASIA-PACIFIC CAME AWAY FROM CANNES LAST YEAR WITH A RECORD BAG OF LIONS. AND MICHAEL O’NEILL, EDITOR OF MEDIA, BELIEVES THIS DIVERSE REGION CAN DO EVEN BETTER

WEDNESDAY, JUNE 23, 2010

ONE YEAR ago Asia-Pacific left Cannes with its best yet return of metal. Six Grands Prix, 30 Golds, 40 Silvers and 88 Bronze was a significant improvement on 2008, which itself was a record year for Asia. Australia dominated — led by ‘The best job in the world’ from SapientNitro Brisbane — but New Zealand, Japan and India contributed significantly to the overall tally. Even Hong Kong, which has been seen in recent years as something of a creative desert (at least in terms of award shows), made its mark, with McCann Worldgroup bringing back the country’s first-ever Grand Prix for Nike’s ‘Paper battlefield’. In the 12 months that have passed since last year’s Cannes, Asia continued to surpass expectations. And why not? The region has always been a hotbed for creativity in various cultural and artistic guises. What we have seen, though, is an advertising industry that has

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grown up fast and is absorbing this natural creative spirit into the business of communications. The growing presence of countries such as China and India, both with many centuries of highly productive creative cultures but relatively immature modern advertising infrastructures, is testament to this. So what have the creative trends been in the Asia-Pacific region in the year since Cannes last convened? In terms of creative leaders in the region, it could be argued that we have seen something of a sea-change. According to Media’s latest creative rankings, the top three ECDs in the list— Yang Yeo and Sheung Yan Lo, both from JWT China, and McCann Worldgroup’s Spencer Wong — all hail from Greater China. In fact, this was the first time in the ranking’s history that a China-based ECD topped the list, reflecting the huge creative steps that country has been taking. These three are followed by BBDO Malaysia’s Mun Tuck Wai, who has since said he will be relocating within the BBDO network, and

Adrian Miller, formerly of Saatchi & Saatchi Singapore/Malaysia. The top 10 list is rounded off by two creatives from Australia and one apiece from New Zealand, India and Singapore. In part thanks to its impressive haul at Cannes 2009 and the outstanding performance of its Beijing, Shanghai and Mumbai offices, JWT ranks number one in terms of the region’s most successful networks. BBDO and Ogilvy finished 2009 hot on JWT’s tail, second and third, respectively. Completing the top five are Dentsu and Leo Burnett. Indeed, Dentsu Tokyo ended 2009 as the region’s most successful individual office, with the three Gold Lions it picked up at Cannes last year no doubt helping the cause, while BBDO/Proximity Kuala Lumpur and JWT Mumbai sit second and third in the ranking. Outside of the creative/agency performances, a number of key trends in the industry can be identified. Scam, as elsewhere in the world, continues to be an issue, although thanks to tighter judging cri-

teria at a number of global and local shows and the outspoken contributions of several agencies and individual creative directors, at least the problem is being faced head-on. BBH as an agency has been very forward in addressing this issue, as have high-profile creatives such as BBH’s Steve Elrick and TBWA’s John Merrifield. As part of the development of its creative rankings, Media is looking into the possibility of building some kind of “scam penalty” into the scorecard, which would still reward the kind of creativity that gets labelled scam, but with a different weighting to work that delivers genuine results to paying clients. Digital creativity has been another talking point. With digital working its way into the majority of creative executions, be they print, TV or outdoor, making sure the creative element matches that of the traditional media is paramount. As a result of some ground-breaking campaigns coming out of the region, clients will no longer accept digital as an add-on: a URL to tag on

the bottom of a print work, for example. What is demanded is truly innovative work that integrates the brand message over digital platforms and, in many cases, becomes the place where consumers can really engage with the communications. Over the past few years, Asian digital work has led the world in terms of consumer participation. The kind of use numbers generated by some of the big brand work around the 2008 Beijing Olympics was staggering. The likes of Coke, Pepsi and McDonald’s were able to stop counting in the millions and go straight to hundreds of millions. But Asia has also not been short of digital creativity — take the success of a campaign such as Dentsu Tokyo’s ‘Wish I could be true to myself ’ for Sony Music or some of the great work over the past year or so for clothing chain Uniqlo, for example. And, while Japan continues to lead the region in terms of digital creative strength, others are catching up, and fast. China in particular is a country to watch. The home of some

of the most high-profile massparticipation, crowd-sourcing campaigns is now becoming a little more subtle in the work that it develops, including more extensive use of the social-media element. At the 2009 Digital Media Awards, for example, the number of entries from China was up greatly on previous years and the country took home a record number of awards, including a Gold in the FMCG category for the Red Lounge-produced ‘First Coke of the year’ for CocaCola. On the evidence so far, the Cannes juries can look forward to another good Asian showing. Already this year, Asia-Pacific agencies have been taking many of the headlines on the award-show circuits, with Australia and New Zealand especially strong. Publicis Mojo, Colenso BBDO, Droga5 Sydney, Projector Inc from Tokyo and Ogilvy & Mather Singapore have all produced innovative work that should make an impact at Cannes this year. And, as always, we can expect some great work out of India and one or two surprises from China. I

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bottle battles to replace the his Coke in the snow, es los o wh lete ath An Olympic

t rages while a snowball figh

h s e Fernthusiastic ES G FROM DIFFICULTITTISMBEST IN G ER EM IS D AN AL NEW ZE F THE WORLD. BUT, AS JUST LIKE THE RESAITNO, THE COUNTRY’S ‘FRESH AND EXPONENTS EXPLAPPROACH TO FILMMAKING IS ENTHUSIASTIC’ USINESS. DEBBIE LINCOLN REPORTS KEEPING IT IN B

Coca Cola +Kennedy’s spot for as Whistler for Wieden Queenstown doubles

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THE ADVERTISING industry in New Zealand took a hit in 2009 just like everyone else, everywhere in the world. Figures from the New Zealand Advertising Standards Authority show a fall in turnover between 2008 and 2009 of around 10% — depending on the medium — with only interactive showing an increase, of the same percentage, And so production service companies and other related businesses were hit too. But while many report a slowdown, New Zealanders — and New Zealand — are together still widely respected, and widely used for productions from all over the world. A prestigious shoot for the New Zealand’s South Island was Coca Cola’s ‘Snowball’ spot, set around February’s Winter Olympics in Whistler. Queenstown doubled for the Games’ Canadian host town, and Wieden+Kennedy brought in UK-US-based Smuggler and Queenstown-based Batch Films to work on the production. The commercial shows a snowball fight in the Whistler Athletes Village at the Vancouver 2010 Winter Olympics. The fight begins in as a Canadian has his Coke knocked out of his hand accidentally by falling snow. Thinking it was a snowball from a fellow athlete, his teammate sends one back towards Swedish team, starting a good natured conflict that brings in France, Russia, USA, Japan, South Korea and Jamaica. In the meantime the original athlete makes his way towards the Coca Cola happiness machine to replace his spilt drink. Brad Avery and Iris Weber of Batch Film, said the shoot scouted a number of locations — including Buenos Aires — before settling on Queenstown. Avery says the hotel at which the shoot took place was one of the deciding factors. “It’s the Heritage Hotel, Queenstown, and they were very accommodating. They let us use any part if the resort that we needed to use — and the mountains behind the hotel gave a very alpine look.” He adds: “They were obviously a little worried about us taking over the hotel, but once we met with them they were fine. Fortunately one of the managers there is someone that has known the film industry since he started working in the hotel industry — he knew the local crew, and through that connection he managed to conWEDNESDAY, JUNE 23, 2010

New Zealand Film Connection worked on the Burger King spot. Chinatown, Sydney Airport and a pacific island beach were all created in Auckland for the shoot

China’s Cheers Films shot the Yili Milk spot in New Zealand’s south island with the help of New Zealand Film Connection

KEVIN JENNINGS: “TV COMMERCIALS CONTINUED TO BE THE BREAD AND BUTTER OF OUR INDUSTRY” vince the management that we were trustworthy. We obviously did as much as we could to fill up the hotel — we took about half of the rooms, and we put Cokes in all the rooms too. At one point some of the guest helped by throwing snowballs at the talent.” Casting was required to find talent from numerous ethnic backgrounds and New Zealand was a plus here, Avery says. “We did the casting here and in Australia,” he adds. A lot of Olympic-style political issues had to be settled before the shoot went ahead. “We were working with the Olympic Committee, and Coke — and as you can imagine, between those two superpowers there were a lot of meetings. Coke worldwide had to approve it, and for them to approve one commercial to represent the world was quite an ordeal. They had meetings and talks about it long before they even came to New Zealand. And the Olympic Committee had to agree to the uniforms that we were going to portray.” Weber

adds: “Wieden+Kennedy are aware that Coke, from their point of view, always want the world covered. They wanted different Olympic disciplines and different looks, and I definitely think we accomplished that.” She adds: “Every single flag or uniform — more or less everything you see in the ad — had to be signed off by them.” Although the spot was shot during the winter, while there was snow in the mountains around Queenstown, snow still had to be imported for the shoot. “We brought in truckloads of snow from the mountains, as usually there is not snow on the ground in Queenstown,” Avery says. “Although it’s nice if snow falls while you are shooting a winter scene like that, you can loose control of everything. By bringing in the snow ourselves, we were able to make it the way we wanted.” Kevin Jennings runs Film Queenstown, the local film commission that helps out with local shoots — the Coke shoot included — ensuring producers get everything they need,

from road closures to trash removal. Jennings says the area “didn’t host any big Hollywood blockbusters in the past year or so, but smaller productions including Tracker a co-production with the UK, and I Hate Luv Stories, a Bollywood feature that was supported by Tourism New Zealand, propped up the feature film market”. He adds: “TV commercials continued to be the bread and butter of our industry, with some large budget shoots re-emerging and the later part of the year being unusually busy.” I Hate Luv Stories is a Bollywood project for which tourist office supported the New Zealand portion of the shoot. Tourism New Zealand was no doubt thinking of the potential value to the tourism industry, of the 150 million people who are expected to see the film. “This demonstrates forward thinking,” Jennings says. “These people are tapping into the massive reach that film can have, and the powerful tool it can become to help market a region.” Jennings says the “traditional markets” of North America, Korea, Europe keep coming back, and he is also seeing more productions from China. He says the USPs of Queenstown and surrounding areas include: “Confidence in knowing we can, and will, deliver the goods; good locally based crew and equipment; and infrastructure in a remote location.” It’s also

a “safe place to do business” and offers a wide variety of locations. Up in the North Island, Roi Macgregor from industry-led group Film Auckland has noted an increase in the need for production services over the past year; according to Macgregor, established production service companies had a busy summer, likewise production companies who offer line production services. And while business is up, he does note a downward pressure on budget. “The US, Europe and the UK are still consistently sending production enquiries to New Zealand,” Macgregor says. “Our capability and expertise is guaranteed — along with our famous ‘can-do’ attitude. Opposite seasons will always be a draw card unless the planet spins off its axis. Cast options continue to grow with our diverse ethnic populations — especially in Auckland, with growing Asian and African cultures. Locations and regulatory issues in Auckland have been a strong focus for Film Auckland and our new Auckland Council will have a ‘yes’ policy to enable productions within our region. Our aim is to make Auckland the most film-friendly city in the world.” She adds that New Zealand is still a popular production destination for many reasons. “One is the nature of our crew who are constantly up-skilling

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by varying their experiences, working on long-form projects like Lord Of The Rings, King Kong, Avatar, Spartacus and so on, as well as commercial productions. This keeps us way ahead of the game in terms of innovation.” Auckland-based production services company New Zealand Film Connection (NZFC) reports a slow 2009 overall — but a busy summer in 2010. Two recent commercials for NZFC were Burger King and Yili milk. “Burger King was for Warren Kushner, director at Partizan L.A.,” says NZFC executive producer Treza Gallogly.” This job was actually for a local New Zealand agency, and it was the first time ‘The King’ was brought to New Zealand. Warren shot some of the opening shots in Miami by himself, then came to New Zealand where we completed about five TVC’s and seven virals for internet use. We recreated Chinatown, Sydney Airport, and a pacific island beach, all here in Auckland — and over just three shoot days. So very full-on but lots of fun.” Yili milk was the company’s

second job for China. “Cheers films came to the beautiful south island, where they shot for three days at different locations. Aerials, stunning grasslands, cows … the usual things you would expect in a milk TVC! Oh, and of course, a beautiful Chinese girl.” Auckland’s Cherokee Films reports “a very busy and healthy 2009/10, with international client enquiry and work predominantly coming from the US and the UK”, according to Katie Kempe-Smith who heads up the company. “Probably the most challenging and rewarding production we have done within the last year was a spot for Jameson’s Irish Whiskey called ‘Lost barrel’, she says. “We produced this for director Noam Murro from Biscuitfilmworks in LA. The agency was TBWA\Chiat\Day from New York, DOP was Simon Duggan, and the effects company was Framestore, London. We found a large warehouse in Auckland to use as a construction base and film set. We built one-third of a ship and a very large steel gimballed frame, and then attached the ship to the frame. The ship was positioned

in front of a large blue screen, made from 28 shipping containers. We created a storm with rain towers, wind machines and had large dump tanks to create the waves crashing onto the decks. All main costumes were designed and made here. Funeral scenes were filmed at Bethels Beach. It was such an amazing project to work on, every crewmember would agree. The client and agency were thrilled with the outcome, but even more importantly, so too was the director.” A production services company with offices in Auckland and Sydney, Film Construction recently worked on ‘Evolve’ for Gatorade, with Pytka Productions out of LA, directed by Joe Pytka for TBWA\ Chiat\Day. “We bid for this project in early March 2010, spending a couple of weeks liaising with Pytka, estimating various scenarios and shoot day configurations for them,” says Film Construction’s Jozsef Fityus. “In the end the project settled on shooting three days in Auckland with various plate shots in Queenstown. The New Zealand component of the shoot was the last leg of several for

this project,” Fityus says. “The Pytka crew came to us after having completed shooting various other scenarios for the spot in the US and the Caribbean.” The basic premise of the commercials was how sport hydration had evolved over the years. “This involved us recreating basketball from the 1890s, tennis from the 1920s, 1930s track & field and 1950s American Grid Iron. This presented our wardrobe and art department with a considerable challenge to achieve a believable look and feel for each period, in a very short time frame,” Fityus says. “We had to cast and dress a 150-strong cast, all in various period costumes — as well as sourcing and dressing our various locations to look and feel absolutely authentic. Pre-production was carried out in a very compressed time frame and the approval process on cast, locations, and art, had added complications due to the fact that every day of the pre-period, the Pytka crew were shooting the other components of the commercial in the States and the Caribbean. “With our access to them limited, it required many late-night

calls, e-mails and FTP downloads, in order to keep the preperiod moving forward and information flowing. Our approach needed to ensure we had the bases covered with cast and locations, setting up an infrastructure that would allow us maximum flexibility for Pytka when they arrived. Compounding this was the fact that our face-to-face time with them was only going to be a few days before we had to shoot. Bob Buck, our costume designer and Rick Koeford our production designer, more than rose to the challenge and assembled seriously impressive wardrobe and art department teams. “We shot in the third week of March and had a pretty seamless production. The end result being a very happy, and impressed, LA production company and agency.” Fityus adds: ”In New Zealand, we still have an approach to the way we work, that remains fresh and enthusiastic, while at the same time, being of the very highest standard. This is the feedback that is conveyed back to us from visiting producers, directors and agencies.” I

WEDNESDAY, JUNE 23, 2010

FILM LIONS SCREENINGS This schedule is subject to change. Grand Audi Audi A

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