Lions Daily News Issue 5 by Boutique Editions

4deCouv_23:Lions 23/06/10 17:57 PageIV

PUBLISHED BY BOUTIQUE EDITIONS - WWW.LIONSDAILYNEWS.COM

THURSDAY, JUNE 24, 2010

... oh YOKO oh

GREY: 4th Annual Cannes Music Seminar Tim Mellors talks to Yoko Ono 1:15 Debussy Theatre Friday 25th June

Photograph: Albert Watson Design: Adam Kahn

1 __TFG Prepress__

2:19:13 pm

4deCouv_23:Lions 23/06/10 17:57 PageII

D5-01,04+D:Lions 24/06/10 22:28 Page1

PUBLISHED BY BOUTIQUE EDITIONS - WWW.LIONSDAILYNEWS.COM

TODAY’S SEMINAR PROGRAMME 09.00 P&G PRESENTS: HOW DO BRAND BUILDERS ADAPT AND INNOVATE IN TODAY’S WORLD TO RETHINK WHAT BRAND BUILDING IS ALL ABOUT? P&G’s Marc Pritchard examines purposeinspired creativity 10.00 CHINESE ADVERTISING ASSOCIATION PRESENTS: THE PEOPLE’S REPUBLIC OF INTERNET IN CHINA China has 400 million-plus internet users and that number is growing by 800,000 a week. Potential? You bet

THURSDAY, JUNE 24, 2010

Press winner ‘grabs you by the eyeballs’ Jeff Benjamin

11.00 DDB PRESENTS: WELCOME TO THE NEW WORLD Hollywood tech visionary Kent Demaine reveals how mixed reality and in-context marketing can redefine the brand experience

US & SWEDEN SHARE CYBER HONOURS

12.00 SAATCHI & SAATCHI PRESENTS (GRAND AUDITORIUM): NEW DIRECTORS’ SHOWCASE The unmissable Saatchi & Saatchi showcase. Start queuing now 14.00ADOBE PRESENTS: EVERYTHING IS ADVERTISING Catch up with the latest technology and media concepts that are connecting consumers to brands 15.00 PRICEWATERHOUSECOOPERS PRESENTS: WHAT’S NEXT FOR MARKETING? PwC talks to Interpublic Group and Johnson & Johnson about the seismic shifts in marketing as a result of recent economic and technological upheavals 14.00 DENTSU PRESENTS: ASIAN DIVERSITY: TOKYO INNOVATION Three speakers from the cutting-edge explain why Tokyo has become a breeding ground for new technology, gadgets, anime, fashion, music and games 17.15 Y&R PRESENTS: MUSIC IS DEAD… LONG LIVE MUSIC Music pioneer Thomas Dolby, music critic Sasha Frere-Jones and Grammy-awardwinning producer and songwriter Trevor Horn explore why we should be taking an optimistic view of music’s future 18.30 UNIQLO PRESENTS: FROM TOKYO TO THE WORLD Uniqlo’s Kentaro Katsube disusses his brand’s creative credentials with tha ltd’s Yugo Nakamura and Projector’s Koichiro Tanaka ALL SEMINARS ARE IN THE DEBUSSY UNLESS INDICATED

THE 2010 PRESS Grand Prix winner is AlmapBBDO São Paulo, Brazil, for the Billboard Magazine campaign ‘Bono’, ‘Eminem’, ‘Amy’, ‘Britney’, and ‘Marilyn’. The company’s COO Marcello Serpa collected the award last night. Jury president Mark Tutssel, Leo Burnett Worldwide’s chief creative officer, said: “The Grand Prix winner is a textbook case for beautiful print – exquisitely crafted work that grabs you by the eyeballs, stops you dead in your tracks and rewards you with thought-provoking content.”

He said the campaign “captured the pure essence of the brand” and added: “The best press work elicits not only emotion, but also participation ... it gets read. It invited you into the communication with skillful art direction and spoke volumes of the brand.” Tutssel said that the jury was very impressed with the 389 shortlisted entries from the total of 4,819. In addition to the Grand Prix, there were 10 gold Press Lions, 21 Silver and 39 Bronze. The calibre of the winners demonstrated that 2010

“was the renaissance year for print”, Tutssel added. Commenting on the relatively few successes from China, jury member Dong Lijin, vice-president of Meikao in Beijing, said: “We need to learn a lot from advertising around the world.” Fellow juror Kondiparthi Venkata Sridhar, Leo Burnett Mumbai’s national creative director, said that, while the number of new agencies in India is growing, it would be a while before we could expect to see a dominant Indian presence in Cannes. ■

TWO GRANDS Prix have been awarded in Cyber — one to DDB Stockholm for The Fun Theory for Volkswagen Sweden; the second to Wieden + Kennedy Portland for Chalkbot for Nike Livestrong Foundation. Cyber jury president Jeff Benjamin, chief creative officer at Crispin Porter + Bogusky, said that, in the process of selecting the best work, two distinct themes had emerged. “The most impressive campaigns we saw were the ones where the >>> TURN TO PAGE 4

Design prize for Happiness HAPPINESS Brussels has won the Design Lions Grand Prix for its iQ Font for Toyota. “It is the essence of true design in all ways,” said jury president Steff Geissbuhler, a partner with C&G Partners in the US. He added: “It is a typograph, it relies on technology, and it is very sophisticated and innovative.” Happiness Brussels aimed to communicate the agility and control of Toyota’s new iQ to a target audience of 18- to 35year-olds. In doing so, Toyota’s iQ became the first car in the Steff Geissbuhler

INSIDE

Elsie Nanji

>>> TURN TO PAGE 4

Paul Taaffe

PR INDUSTRY NEEDS TO STEP UP PAUL Taaffe, global chairman and CEO of Hill & Knowlton — and this year’s PR jury chairman — was wrongly reported in Monday’s edition of Lions Daily News as having criticised advertising agencies for their showing in the PR competition. Speaking in Cannes yesterday, Taaffe >>> TURN TO PAGE 4

FESTIVAL NEWS P1-14 PRESS WINNERS P17-33 CYBER WINNERS P35-47 DESIGN WINNERS P49-55 FOCUS ON SOUTH AFRICA P56-67 FOCUS ON UNITED ARAB EMIRATES P70-73 FOCUS ON NORTH AMERICA P74-79 FOCUS ON US HISPANIC P80-82 FOCUS ON CANADA P83-85 SCREENINGS P86 PALAIS MAP P87

D5_AD:Lions 23/06/10 21:33 Page2

D5-03+D:Lions 23/06/10 20:46 Page3

NEWS

Young Lions winners flag up day of peace 57th INTERNATIONAL ADVERTISING FESTIVAL 20-26 JUNE 2010 CANNES

Publisher Richard Woolley Editor in chief Julian Newby Reporters Marlene Edmunds Juliana Koranteng Gary Smith Phil Sommerich Jo Stephens Copy editor Debbie Lincoln Lionsdailynews.com Sunnie Antonia Photographers Yann Coatsaliou Michel Johner Layout design A noir, Arnaud Paikine Valerie Mersier Christian Zivojinovic T: +33 (0)1 48 06 22 22 agence@anoir.fr Systems co-ordination Prod Events Sophia Antipolis T: +33 (0)4 93 33 12 40 Cannes Lions Daily News T: Editorial 04 92 59 01 89 T: Advertising in Cannes 04 92 59 01 91 jodlin@boutiqueeditions.com T: Jerry Odlin +44 77 6886 0417 T: Lisa Ray +44 77 98 662 955 North America Nicki Webber nwebber@boutiqueeditions.com South America Karen Watts kwatts@boutiqueeditions.com Marketing Kirsty Woolley Advertising Production Roger Hall Printer Espace Graphic, Carros o.renucci@espacegraphic.fr Green publishing The paper used by Boutique Editions is a natural, recyclable product made from wood grown in sustainable forests. The manufacturing process conforms to the environmental regulations of the country of origin Published by Boutique Editions Ltd 117 Waterloo Road London SE1 8UL T: +44 20 7902 1942 F: +44 20 3006 8796 © 2010 Cannes Lions

Nicolai Villads Løser Smith (left) and Peter Ammentorp: “The oldest symbol of peace”

Emmeli Osterdahl and Carl Fredrik Jannerfeldt: getting young people to use social currency

AN AGE-OLD symbol of non-violence won gold for Denmark in the Young Lions Media competition. Peter Ammentorp and Nicolai Villads Løser Smith directed their effort at ensuring the competition client, Peace One Day, becomes a permanent fixture. “We decided to institutionalise it, so it would last for ever,” Løser Smith said. “And we used a white flag, which is the oldest symbol of peace.” Their proposal was that, on September 21, when the charity hopes to see violence ended at least temporarily all over the world, people should invite strangers into their homes. “If there is peace, nobody needs to lock their doors,” Løser Smith said. “So if they hang a white flag in their window, it indicates they are inviting people in, whether for a party or for dinner.” AKQA announced its arrival at the Cannes Festival by unveiling a giant inflatable lion cub

The Swedish team of Emmeli Osterdahl and Carl Fredrik Jannerfeldt won silver with a more modern approach. “We tried to create something that would not cost money,” Jannerfeldt said, “because with a charity you are on the tightest budget there is.” “The idea was to get people to use their social currency,” Osterdahl added. “Young people would use all their social platforms to spread the word about Peace One Day.” The US team of Neil Hamel and Diana Oropesa won bronze. Charity founder and filmmaker Jeremy Gilley was delighted with the results. “The right people won, although all the entries were amazing,” he said. “The gold-winning entry was steeped in tradition and is very simple to execute. We would like to take up the idea and we would love to work with those guys.” I outside the Palais. The lion marks the countdown to the Future Lions awards ceremony, which takes place tomorrow in the Esterel Theatre. The annual competition challenges students to advertise a global brand in a way that would not have been possible five years ago. There are no rules in terms of media or technology, no restrictions around product or target audience and no entry fee. Future Lion winners are invariably snapped up by top agencies.

THURSDAY, JUNE 24, 2010

D5-01,04+D:Lions 24/06/10 22:28 Page4

NEWS >>> FROM PAGE 1

CYBER WINNERS technology was invisible and just worked,” he said. “And the other factor was the real-time aspect. We saw this very powerfully in Chalkbot. Messages of hope were chalked on the roads that the Tour de France would be following in real time.” The other Grand Prix winner, Volkswagen’s BlueMotion technologies campaign by Wieden + Kennedy, took a different approach. “VW started the fun with some great

videos on the web, such as The World’s Deepest Bin and Piano Stairs, but then they let consumers run with it,” Benjamin said. “It was an idea of astonishing depth and power.” Alongside the two Grands Prix winners, the jury awarded 15 Gold Lions, 32 Silvers and 56 Bronzes. “The shortlist was very global this year and points to the fact that digital work is getting better everywhere right now,” Benjamin added.

>>> FROM PAGE 1

Y&R’s Hamish McLennan: “fantastic learning”

Y&R’s John Gerzema: host of this afternoon’s Music Is Dead… Long Live Music seminar

‘If you could download a hamburger, why would you pay for it?’ Y&R’S CHIEF insights officer, John Gerzema, hosts a seminar this afternoon titled Music Is Dead… Long Live Music. On the panel are two groundbreaking UK artists who made their names in the Eighties: Thomas Dolby and Trevor Horn. Dolby broke through in 1982 with his hit She Blinded Me With Science; Horn three years earlier in 1979, with Video Killed The Radio Star — the first video ever to be played on MTV. Also on the panel is music critic and musician Sasha Frere-Jones. “What’s happening in music is analogous to what’s happening in advertising and marketing,” Y&R’s worldwide CEO THURSDAY, JUNE 24, 2010

Hamish McLennan told Lions Daily News. “The music industry has gone through tremendous change — huge upheaval — and I think we’re going through a similar process ourselves in terms of what’s happening to the internet. I guess the purpose of today’s seminar is to take three successful people in the music business who have effectively reinvented themselves and built careers that have life and try to parlay that into advertising and marketing.” Trevor Horn thought that making money from music is much harder today than it was when he started out: “The business used to be very narrow. We all

worked in one area and, if successful, you could make a great deal of money. [But today] with the exception of ‘live’, the revenue is simply not there and we must chisel away in all areas to make the numbers up. If you could download a hamburger for free, why would you pay for it?” McLennan said: “There is some fantastic learning we can all get from this.” And musicians can benefit from advertising too, Horn added: “Advertising is one of the best ways to sell records. Having your song be part of a major advertising campaign can make a huge difference to record sales.”■

PR INDUSTRY stressed that the “most compelling” entries were from the advertising sector. “It was a pretty clear signal that the advertising industry is eating our lunch at these awards and the PR industry has to raise its game,” he said. Part of the problem is that PR is in its infancy where the Cannes Festival is concerned. “The advertising agencies have been doing it for 57 years and they’ve got rather good at it,” he added. “When they create a great campaign, they know it’s a great campaign. And they have also learnt that you have to enter it into multiple categories to score as many results as you possibly can. Most PR campaigns can only be entered into the PR category.” But Taaffe said that the competition would ultimately benefit his sector: “It’s up to the PR industry to respond, now that they have seen the power of PR-centric ideas coming out from other disciplines. And they have to step it up, so I’m sure that next year you’ll see more entries from PR agencies taking this very seriously — and then you’ll see the creativity rise to the top.” But this will take time. “I think the number of applications in the PR category needs to double in size to see that happen, and I’m pretty confident that the industry will take this wake-up call and respond,” Taaffe said. The international

nature of the competition would also help to raise standards: “While there have been very good awards programmes in the English-speaking market, some of the smaller countries don’t have that outlet, so you’re seeing phenomenal creativity from both PR and ad agencies from places like Spain, Brazil, Sydney — and, in the case of our jury, Sweden, the country that scored the most awards. You’re already seeing a genuinely international take on what is a conversation-driven piece of marketing.” Asked what changes he would like to see for year three of the PR competition, Taaffe said he hoped that the name of the Festival could be changed. “It’s not really about advertising any more,” he said. “It’s really about more broad-based communications and creativity.” He added: “I’m sure the design people and some of the activation people and the PR people feel a bit disenfranchised by that. I do think that, as marketing has changed, so should the naming of the awards.” And his industry needs to go through “an education process”, Taaffe added: “If I were to say what would be successful, it would be like this — 750 to 1,000 entries next year, with the dominant winners coming from the PR agencies. That would be my hope for this award in 2011.”

>>> FROM PAGE 1

DESIGN GRAND PRIX world to create an entire font from A to Z. “It’s not just a piece of design, a decoration on a page, but a real collaboration between the technical side, the driver and the designer,” said juror Elsie Nanji, managing partner at India’s Red Lion. Joachim Sauter, founding partner and head of design for ART+COM in Berlin, added: “There is a semantic kind of

DNA communicated by the car in the font it creates.” Geissbuhler said Design, only into its third year as an awards category, was looking for oldfashioned problem solving, as well as design quality and creativity. Nine contenders were in close contention for the Grand Prix, the jurors admitted, including FHV BBDO Amsterdam’s Mars Messages. ■

D5-04-05+D:25•01 front 24/06/10 10:20 Page5

NEWS

Oh, oh, oh-oh, ohhh! Coke’s done it again HOW TO build what was possibly the biggest campaign ever from five musical notes and a cup was demonstrated yesterday by Joe Tripodi, Coca-Cola’s executive vice-president, and chief marketing and commercial officer. In a speech titled Scale Meets Storytelling, Tripodi related the history of Coca-Cola’s 2010 World Cup campaign.The company realised that the stereotypes of the continent were countered by the reality.

Joe Tripodi: involving the world

“We found tremendous pride and optimism,” he said. To involve the world CocaCola took the World Cup trophy on a tour of 84 countries, greeted by 45 heads of state. The theme of the campaign was a version of Wavin’ Flag by K’naan, which became the event’s unofficial anthem with its five-note theme. The other element was dance, exemplified by Roger Milla, whose shimmy around a corner post became as famous as the four goals he scored for Cameroon in the 1990 World Cup. A contest inviting fans to post videos of their celebratory dances also asked entrants to donate money, so that a school in Africa could be provided with clean water. Coca-Cola also linked up with its global customers — Wal-Mart, Exxon Mobil and McDonald’s — and brought together 11 creative agencies, from print to PR, to aid the campaign.

FaceBook’s Mark Zuckerberg: “What I do is second nature”

‘I’ll keep doing it as long as it keeps changing the world’ FACEBOOK founder and CEO Mark Zuckerberg yesterday admitted that he owes his position — at least in part — to an accident of history. “I am part of the first wave of people who had a computer and an internet connection from an early age, so what I do is second nature,” he said. “And I intend to keep on doing it for as long as it keeps on changing the world.” Being one of the inventors of a product that is used regularly by 500 million people, Zuckerberg is acutely aware

of what modern consumers want. “Almost any product is better when it is based around personalisation, and the internet is becoming more personalised and personalisable,” he said. “It’s down to a major shift in attitudes by Facebook users. Six years ago, people were scared of putting personal details on the site, but now most of them put a lot of information on there. There’s always going to be some tension between the wish to share and the need to control personal information by individ-

uals. But that’s an ongoing dialogue, which is part of a world that is moving towards greater transparency.” In terms of marketing, Zuckerberg said he had been highly impressed by Nike’s World Cup campaign. “The company debuted their ads on Facebook and generated a huge amount of traffic to their sites,” he said. “And while the campaign is based around an event that lasts for a finite amount of time, many of the visitors generated through Facebook will keep on coming back.” I

THURSDAY, JUNE 24, 2010

D5-06-07+D:25•01 front 23/06/10 19:41 Page6

NEWS Accepting a Radio Gold for Leo Burnett Colombia were Rodrigo Davila (left), Fernando Hernandez, Mauricio Sarmiento, jury president Paul Lavoie and German Espitia

STRIKING GOLD

Mindshare Spain’s Beatriz Delgado (left) with Media jury president Laura Desmond picked up a Gold Lion on behalf of Mindshare London for the First Direct campaign, Live And Unedited Jonas Blanchard (left), Pete Chambers, Martin Lorraine and Steve Jones of Abbott Mead Vickers BBDO won a Gold Lion the Media category for their Anti-Knife Campaign for the Metropolitan Police

THE SECOND NIGHT OF CANNES LIONS AWARDS SAW A TON OF GOLD MINED ACROSS THE RADIO, MEDIA AND OUTDOOR CATEGORIES, NOT TO MENTION THREE GRANDS PRIX. “WE WERE LOOKING FOR CONSUMER INSIGHT THAT GENERATED REAL RESULTS AND BUILT BRAND EQUITY,” SAID MEDIA JURY PRESIDENT, STARCOM MEDIAVEST’S LAURA DESMOND. THE AUDIENCE WAS NOT DISAPPOINTED Y&R Asia’s Marcus Rebeschini accepted won a Gold Lion for Y&R Jakarta’s Outdoor campaign for LG Electronics

BDDP Unlimited Paris’ Emmanuel de Dieuleveult (left) and David Derouet accept an Outdoor Gold Lion for the hard-hitting Water Talks campaign

Outdoor Grand Prix winners Mariano Serkin (left), Maxi Itzkoff and Pablo del Campo of Del Campo/Nazca Saatchi & Saatchi Buenos Aires. The Andes Teletransporter campaign, described as “relevant, funny and absolutely fabulous” by Outdoor jury president Tay Guan Hin, generated an amazing response from the public

The CNN Turk campaign Camera Man won an Outdoor Gold for Karpat Polat of DDB&CO Istanbul CNN’s Ramsey Frazier (left), Nikolai Diepenbrock and Myles Lord of Heimat Berlin. The trio took a Media Gold for CNN International’s Go Beyond Borders campaign

THURSDAY, JUNE 24, 2010

Christie Cooper (left) and James Conner of DDB New Zealand with Radio jury president, TAXI’s Paul Lavoie. The duo scored a Gold for the Pollock campaign for Sky Television

D5-06-07+D:25•01 front 23/06/10 19:41 Page7

NEWS Try Advertising Agency’s Monica Augustsen (left) and Lars Joachim Grimstead’s radio campaign against domestic violence, Emergency Call, won them a Gold Lion. They were joined on stage by Radio Jury president, Taxi’s Paul Lavoie

The Media Grand Prix went to Leo Burnett Sydney, which also took the honours for Media Agency Of The Year. Accepting the award for what jury chairman Laura Desmond (pictured) described as a “courageous and brave” piece of work were Jay Benjamin, Andy Dilallo, Masataka Kawano, Michael Canning and Kieran Antill

JWT London’s Russell Ramsey (left), jury president Tay Guan Hin of JWT Asia and Guy Hayward of JWT London were double Gold winners in Outdoor. Ramsay and Hayward won prizes for their Kleenex and Polo Mint campaigns for Kimberly-Clark and Nestle respectively

Dave Canning of Y&R New York won a Radio Gold for the Craftsman Tools campaign

Beyond The Still for Canon was awarded a Media Gold. Collecting the prize were Grey New York’s Stephen Krauss (left), Ari Halper, Stu Mair and Eric King

Fischer Portugal’s CTT Expresso Commitment campaign was awarded a Media Gold Lion. Receiving the award were Rafael Pitanguy (left), Diogo Mello and Marco Martins

Young Media Lions winners, Denmark’s Peter Ammentorp (left), Festival CEO Philip Thomas and Nicolai Villads Loser Smith

Anomaly New York took an Outdoor Grand Prix for their “simple, bold, fresh” Diesel campaign. Accepting the award were Coral Garvey and Ian Toombs

Y&R’s Vaughn Davis with Media jury president Laura Desmond. Davis picked up a Media Gold Lion for the It’s No Picnic campaign for Cadbury on behalf of Ben Coulson of George Patterson Y&R Melbourne

THURSDAY, JUNE 24, 2010

I have not yet done anything or see anything done on digital that could not be ndon on film and be more beautiful and easeier.

ÂŠKodak, 2010. Kodak and Vision are trademarks.

D5_AD:Lions 23/06/10 21:34 Page8

Joaquin Baca-Asay Director. Cameraman. Realist.

â&#x20AC;&#x153;THERE HAVE BEEN PROJECTS WHERE I WOULDâ&#x20AC;&#x2122;VE BEEN SCREWED IF Iâ&#x20AC;&#x2122;D SHOT DIGITAL.â&#x20AC;? XS V \R X PRUH V HW JLWD O ,ÂśOO JHW GL I R DG WH DQ G QV WV L JK DO I WK H OL ,I , V KR RW Âż OP WW HU ,ÂśOO X VH K EH N RR O OO WÂś L FU KDOI WKH HZ , MX VW Z LO O $ QG KW LW ,WÂśOO WD NH LJ O WR H DN W OG ZRX UULH G DE RXW ork KDOI W KH WLP H LW K WK H DFWRUV :R LW al w Z PH WL K XF P DV erci thing, H LF m WZ W m HW JH E O o QG , DQ G ZHÂśO s c do any uin SHUI RU P P $ . Hi q n RRW SHUI RU mise he ca o/joa o O WD r JL E XG JHWV" :HÂśOO VK GL p J com proven com/g WK DQ VKRRW LQ V HV O o RU H t DP V . k has ses LWÂśOO FRVW W KH W koda refu Volvo V DOZD\V Z RU WK L L d res OP e at Âż n u r RQ J a t o LQ RW c m KR 6 ica, k Pi arn ar mer m. Le of P l of A h fi Asay ank t i B w a , F , ac e E B r C I whe quin for UN any Joa

D5-09+D:25•01 front 24/06/10 22:25 Page9

NEWS

Spike Jonze takes Jackass 3 into the third dimension CULT movie director Spike Jonze told Cannes Lions delegates yesterday that one of his ultimate ambitions had been to work with Michael Jackson. Jonze, famous for his groundbreaking creativity in indie movies such as Being John Malkovich and innumerable music videos for hit acts like Kanye West and Bjork, said he was a huge fan of the late ‘King of Pop’. “I wanted to work with him. He was someone I really loved and I also loved his videos,” Jonze said during the Kraft Foods seminar, A Conversation With Spike Jonze. He explained that collaborating with other artists is something he enjoyed, even when he had not set out to do so. “But I don’t look for collaborations — they just happen,” he said.

Spike Jonze: making short films again

After last year’s Where The Wild Things Are, his biggest feature film to date, Jonze said he is happy making short films again. Meanwhile, the advertising world is talking about his latest project, the Absolut Vodkasponsored I’m Here. The short, about two robots that fall in love, started as a 10-minute film but then became a 30minute one. “That was the most creative experience I had with an agency,” he said, referring to Absolut’s agency, TBWA\Chiat\Day. Jonze also demonstrated that his creativity continues to evolve by announcing that Jackass 3 — one of this next projects and part of the zany reality-movie franchise — will be in 3D. “It has everything you should not be doing in 3D,” he quipped.”I

Draftfcb’s Matthew Willcox: “Used well, numbers can be very emotional”

You’ve got just 6.5 seconds to grab their attention BE RELEVANT and keep it simple. These were the key messages from Tuesday’s Draftfcb seminar, Capturing Consumer Attention In The Critical 6.5 Seconds That Matter. The session featured global chief strategy officer Michael Fassnacht representing data; Matthew Willcox, executive director of the Draftfcb Institute of Decision Making and director of strategic planning at Draftfcb San Francisco, representing insights; and Tom O’Keefe, executive creative director of Draftfcb North

America, representing the creative idea and execution. “Our research shows that, on average, consumers choose quickly whether or not to engage with a brand message,” Fassnacht said. “So we have to tell them something that matters to them in the short time they are willing to give us. If we can do that, they’ll be more willing to give us the time we need.” Another key discussion point was the idea of making the agency’s work ‘simple enough’. The Dockers campaign, which

features the strapline ‘Wear the Pants’, was the result of this approach and used powerful statistics to reinforce its message. “We call them ‘holy shit’ figures — ones that drive the point home,” Willcox said.”Used well, numbers can be very emotional.” Draftfcb also sponsored this year’s Roger Hatchuel Academy. Delegates can follow the Academy’s progress at: www.twitter.com/rha_youngtalent, www.youtube.com/rhayoungtalent and www.draftfcb.com/canneslions2010. I

THURSDAY, JUNE 24, 2010

D5_AD:Lions 23/06/10 21:34 Page10

D5-11+D:25•01 front 23/06/10 20:56 Page11

NEWS

HUE AVOIDS THE FISH FIGHTING “WE ARE unique, just like everyone else,” said Joey Khor, award-winning creative director of Malaysia’s Hue Visualab. Hue Visualab, with a client list including Ubisoft and Toyota, is in Cannes looking to increase its international profile by finding new partners and opportunities. The company created some of the 30- and 60-second promos for the festival. It also recently expanded its operations in Kuala Lumpur to a state-of-the-art, fully HD-capable studio. “What we have in Asia right now is a too many fishes in the pond situation,” Khor said, adding that the results were price wars and cutthroat competition. “After a while it becomes the driver

China’s booming netizens highlighted THE CHINESE Advertising Association is again in Cannes, this year with a major update on Chinese netizen behaviour, in today’s seminar The People’s Republic Of The Internet In China. Sheung Yan Lo , north-east Asia executive creative director for

JWT, said: “People using the internet are behaving in a very individualistic way when compared to what is going on in the real world.” Weidong Hyan, head of marketing activation, Greater China, for Nokia, added: “The key fac-

tors about China are that the mobile is used en masse for entertainment and for opinion expression.” He said that 30% of the 400 million netizen population use mobile to access the internet — and the number is growing

Sheung Yan Lo ( left), and Weidong Hyan: individualistic behaviour

exponentially. Belinda Wang, co-president, chief operating office, for sohu.com, said Chinese consumers’ active engagement with the internet has driven their expectations high when it comes to quality of content and innovation. I

Belinda Wang: high consumer expectations

Ortiz book goes one better than Bernbach Hue Visualab’s Intan Sham, left, and Joey Khor

in the industry. We decided to stay on the high ground and not to compromise our direction, quality or integrity, and the strategy has worked for us.” Khor added that the Malaysian government is now putting money into trying to stimulate the creative industry. “We see not too far in the future a nice trickle-down effect from that as well.”

AT THE end of this week, Juan Carlos Ortiz, president of DDB Latina, will fly to Paris to take part in a World Economic Forum roundtable with French president Nicolas Sarkozy. “It’s a great opportunity to work with some really interesting people preparing for the G8 and G20 summits which will take place in France in 2011,” he said. “I’m also very excited that my book, Short, is coming out in early September. “It was entirely written on my BlackBerry while on planes and I’ve got some great endorse-

ments from people like Maurice Levy and Bob Scarparelli.” Given Ortiz’s achievements since taking on the DDB Latino brief of uniting all Latin markets in North and South America and Spain, it is no surprise that high-profile advertising industry figures are queuing up to endorse his book. Inspired by Bill Bernbach’s duo concept, Ortiz has introduced the trio: “There is a lot of talk about integration but I believe that you have to put the digital, creative and planning departments together at the heart

Juan Carlos Ortiz: ”Put digital, creative and planning departments together”

of the company,” he said. “Marketing is all about consumer perspective, understanding how real people are living and act-

ing appropriately. Digital is now totally global and there is no longer any above- and below-the-line.” I

Bronze, huh? We should talk. The Science to target. The Art to engage. On a Scale only one of the largest global online networks can deliver. Find out more at advertising.yahoo.com/SAS © 2010 Yahoo! Inc. All rights reserved.

THURSDAY, JUNE 24, 2010

D5_AD:Lions 23/06/10 21:35 Page12

Hereâ&#x20AC;&#x2122;s to small agencies with big dreams

Creative Department, Crispin & Porter Advertising, 1992

week5, droga5

HOW TO BUILD AN AGENCY FROM SCRATCH s &RIDAY 25 JU.% s 11-11:45AM s DEBUSSY Chuck Porter, Chairman, Crispin Porter + Bogusky s David Droga, Founder, Creative Chairman, Droga5 With a short but cool announcement by Miles Nadal, Chairman, MDC Partners

D5-13+D:25•01 front 23/06/10 20:59 Page13

NEWS

TheYoung Marketers competition makes Cannes Lions debut THE YOUNG Marketers competition made its debut yesterday —* and its format underlined that marketing is a distinctly different discipline to other categories. There was no client to brief the teams from 12 countries taking part in the inaugural competition, because the young brand managers were the ones tasked with preparing a brief. Instead the teams were given a slide presentation outlining their mission: to create a charity based on their own reallife companies. So, a marketer working for a fashion company might create a charity distributing clothing in deprived countries, one in the food sector might opt for world hunger. Teams have to prepare a brief covering a maximum of two pages giving details of the char-

ity, its aims, how it aligns with the parent company’s ethos and give guidelines for the creation of a name and logo. This morning the teams will have five minutes each to deliver their briefs, using a maximum of eight slides, and the judges will have five minutes to question each team. Key issues will be: clarity of the written brief; precise guidance of what the agency is being asked to create; and ideas of how to inspire the agency — the last crucial, given that it is pro-bono charity work. The judges are John Woodward, of Publicis Worldwide, Milka Pogliani, of McCann Worldgroup, Scott Goodson, founder of contest co-sponsor Strawberry Frog, and Michael Canning, of Leo Burnett Australia. I

Richard Myers (left), and Tom Eslinger

The impossible, made possible The Young Marketers are given details of the challenge

Ghassan Salameh ( left), and Ibrahim Nehme, of Lebanon, had a relatively easy entry to Cannes.“We were the only competitors in our country,” Salameh said,“so the selection was easy”

Zinta Bruna (left), and Alise Avota, from Latvia, had a clear idea of priorities.“The thing is to grab the best insight,” Bruna said.“If we are to write the perfect brief, we need to deliver that insight to the agency”

Jardine Davis Sombilla Buenviaje (left), and Mary Loise Manalo Marasigan, from the Philippines, had a tough struggle to win their way to Cannes.“We had to attend a brand camp and compete against 10 other teams who were brand managers for various companies — telcos, pharmas and food companies,” Manaio Marasigan said

THE SAATCHI & Saatchi New Directors’ Showcase makes its 20th appearance today and if you believe past spectaculars are impossible to surpass … well, expect the impossible. This year’s theme is Nothing Is Impossible and Richard Myers, creative director, global culture, while giving little away about what will happen, said: “It involves the impossible made possible, and while that is Saatchi & Saatchi’s own way to approach things, it is also true about anyone who wants to be a successful director. “I think the directors on the showcase — 20 of them — show different interpretations of that both in terms of the way they tell the stories and how they get them out there.” There will be an additional feature in the showcase today, which introduces a competi-

tive element for the first time. “We ran a competition with Anaboom.com, which is a massive online animation studio. They have thousands of animators who have worked with everyone from Disney to Fox to Discovery to Marvel Comics,” said Tom Eslinger, worldwide digital creative director. Saatchi & Saatchi invited directors to come up with animation ideas on the Nothing Is Impossible theme. Aniboom described the response as “a landslide”, with 300 legitimate submissions and more than a million visiting the site to view the Saatchi section in just four weeks, many of them voting on the submissions. “The funny thing is that the shortlist that Saatchi creatives came up with was pretty darn close to what the community was saying as well,” Eslinger said.

The showcase will show excerpts from all submissions and the winning entry in full. The winner will get to work with a Saatchi office somewhere in the world. “We’ll get our offices to compete to work with the winner,” Eslinger added. “Maybe next year we’ll have five contests, or one every month.” “This engagement simply reflects how the showcase has evolved in 20 years,” Myers said. “When we started it was simply a case of finding commercials from production companies around the world. It was so simple but now it is a much bigger ocean to go fishing in.” But he detected a change from the view “that anyone with a camera can be a director”. Instant online criticism of work meant people were having to develop craft skills. I THURSDAY, JUNE 24, 2010

D5-14+D:25•01 front 23/06/10 20:57 Page14

NEWS

CIRKUS’ TRICK FOR CUTTING COSTS A CORPSE and kamikaze are helping New Zealand animation house Cirkus to promote animation in ads. Cirkus, which held a workshop on Sunday, wants to show that effective animation does not require Holly-

Cirkus’ Marko Klijn: “Animation should be fun — and it is”

wood-size budgets. “Animation can be labour-intensive and laborious. But with the right short cuts, you can still create something cohesive and beautiful,” said Cirkus founder and ringmaster Marko Klijn. Cirkus’ workshop, called The Exquisite Corpse after the Surrealist method of randomly mixing words and images to create new content, demonstrated the economic potential of the company’s approach. This method then requires the producers to commit “animation kamikaze” by daring to go public with the result. Cirkus, which created the spot for Unilever’s Comfort fabric conditioner featuring characters made out of colourful fabrics, wants to demystify animation. Klijn added. “It’s not scary. It should be fun — and it is,” he said. THURSDAY, JUNE 24, 2010

A chunk of the advertising spend has gone for good, PwC’s Fenez warns DON’T expect clients to come back buying pre-recession solutions as the economic recovery gets under way, warns Marcel Fenez, global entertainment and media leader at PricewaterhouseCoopers (PwC). Fenez takes the stage today with Michael Roth, chairman and CEO of Interpublic Group, and Brian Perkins, vice-president of corporate affairs for Johnson & Johnson, to discuss the future of marketing. PwC’s new Global Entertainment and Media Outlook forecasts steady growth between now and 2014. But Fenez said that the ad industry cannot just think it’s going to be business as usual. The first quarter of 2009 was “horrific” in economic terms, he added, so it was unsurprising that comparisons with early 2010 showed impressive recovery. “We expect that during 2010 the pace of that recovery will regularise,” he said. “But we have to acknowledge that some of the ad spend that was lost during the recession is not going to come back. That reflects the fact that the consumer has moved away from some traditional spaces and migrated into the digital world — and, at the

Marcel Fenez: a focus on relationship-building

end of the day, the cost of reaching the consumer in the digital world is a lot less.” Fenez added: “Really what one has to acknowledge is that, while brand spending has come back, it does not necessarily go into advertising. It goes into other ways of working with content-owners to

reach consumers.” Branded entertainment and 360-degree content are among the areas that PwC expects will attract brand budgets. PwC’s Media Outlook says cross-platform services such as TV Everywhere, a US cable industry offering that can be accessed through various

devices, “will further blur the division between television and internet advertising, while supporting their combined domination of the advertising market”. Fenez added: “We see things focusing more on relationship-building rather ‘here’s my message, take it’.” I

Creating One Young World of difference DAVID Jones, the global CEO of Havas Worldwide, is at the Cannes Festival to demonstrate the use of creativity for positive social change. Instrumental in organising last year’s Tck Tck Tck climatechange conference, Jones returns to the Festival to promote One Young World, another social-responsibility campaign, this year. “We have to ask whether businesses are becoming socially responsible and whether they are leveraging the positive power of social media,” he said. “I think the two are interlinked.” Social media played a central role in promoting Tck Tck Tck, an international green move-

ment led by former United Nations secretary-general Kofi Annan. The same media platform is being used to drive One Young World, the annual youth summit that Jones and Euro RSCG Worldwide UK Group chairman Kate Robertson launched in London in February. One Young World, which has global campaigners such as Annan, Bob Geldof and Archbishop Desmond Tutu on its board of counsellors, aims to encourage young people to use creativity for positive change. The host city of next year’s summit is to be announced at the Cannes Festival today. I

Havas Worldwide’s David Jones: leveraging “the positive power of social media”

D5-14+D:25â&#x20AC;˘01 front 24/06/10 22:15 Page15

Hear UCLA Anderson faculty member and former P&G global marketing officer, Jim Stengel, as he reveals The Burning Question. It will transform how our industry thinks about marketing.

is the only business school igniting the future of marketing at Cannes.

Engage with the most dynamic MBA program in the industry today. Visit http://www.anderson.ucla.edu/. See Cannes through Professor Stengelâ&#x20AC;&#x2122;s eyes: twitter.com/JimStengel

June 25 17:15 Debussy Theatre

D5-16-17:Lions 23/06/10 21:15 Page16

Framed by the iconic outline of Cape Town’s Table Mountain, The Award Winning Cape Royale Luxury Hotel and Residence offers panoramic views over

the city and Atlantic Ocean and promises production clients, an enclave of luxury and refinement right in the heart of South Africa’s most beautiful metropolis.

Production guests can expect spacious living and entertainment areas in all 95 suites, making Cape Royale your “home away from home”. Enjoy complimentary wireless access, transfers within a 5km radius and collection rooms, if required. Cape Royale offers a choice of cuisine, including our renowned 1800˚Grill Room,

use of our state-of-the-art executive meeting and boardrooms, time-out in our French-boutique styled Equinox Spa or relax at our roof deck pool and bar. Live luxuriously at the Cape Royale Luxury Hotel and Residence... Overall Winner of the Luxury Hotel Award, for 2009, in the ‘All Suite’ category

Overall Winner of the TripAdvisor Travelers' Choice award for ‘Best Luxury Hotel in Africa’ 47 Main Road, Green Point, Cape Town, South Africa

Tel: +27 21 430 0500 | Fax: +27 21 430 0797 | info@caperoyale.co.za | www.caperoyale.co.za

The Cape Royale Luxury Hotel and Residence is a proud member of the Preferred Hotels and Resorts Group™

D5-16-17:Lions 23/06/10 21:15 Page17

WINNERS PRESS

WINNER BONO/EMINEM/AMY/ BRITNEY/MARILYN BILLBOARD MAGAZINE ALMAPBBDO SAO PAULO

THURSDAY, JUNE 24, 2010

D5_AD:Lions 23/06/10 21:15 Page18

D5 19-33 Press Winners+C:25•01 front 23/06/10 21:13 Page19

PRESS WINNERS Grand Prix A20/309

BRAZIL

PUBLICATIONS & MEDIA CAMPAIGN Title BONO Advertiser BILLBOARD Product MAGAZINE Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Marcello Serpa Creative Director Luiz Sanches/Dulcidio Caldeira Copywriter André Kassu Art Director Marcos Medeiros/Danilo Boer Illustrator Marcos Kotlhar Typographer José Roberto Bezerra Account Supervisor Felipe Bartholomeu/Camila Figueiredo Advertiser’s Supervisor Antonio Camarotti Planner Cintia Gonçalves Entered By ALMAPBBDO São Paulo A20/310 BRAZIL PUBLICATIONS & MEDIA CAMPAIGN Title EMINEM Advertiser BILLBOARD Product MAGAZINE Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Marcello Serpa Creative Director Luiz Sanches/Dulcidio Caldeira Copywriter André Kassu Art Director Marcos Medeiros/Danilo Boer Illustrator Marcos Kotlhar Typographer José Roberto Bezerra Account Supervisor Felipe Bartholomeu/Camila Figueiredo Advertiser’s Supervisor Antonio Camarotti Planner Cintia Gonçalves Entered By ALMAPBBDO São Paulo A20/311 BRAZIL PUBLICATIONS & MEDIA CAMPAIGN Title AMY Advertiser BILLBOARD Product MAGAZINE Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Marcello Serpa Creative Director Luiz Sanches/Dulcidio Caldeira Copywriter André Kassu Art Director Marcos Medeiros/Danilo Boer Illustrator Marcos Kotlhar Typographer José Roberto Bezerra Account Supervisor Felipe Bartholomeu/Camila Figueiredo Advertiser’s Supervisor Antonio Camarotti Planner Cintia Gonçalves Entered By ALMAPBBDO São Paulo

Gold Awards A06/079 HOUSEHOLD: OTHER CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Account Manager Other Credits Entered By A06/080 HOUSEHOLD: OTHER CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Account Manager Other Credits Entered By A06/081 HOUSEHOLD: OTHER CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Account Manager Other Credits Entered By A13/226 CARS CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Illustrator Art Buyer Advertiser’s Supervisor

A20/312 BRAZIL PUBLICATIONS & MEDIA CAMPAIGN Title BRITNEY Advertiser BILLBOARD Product MAGAZINE Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Marcello Serpa Creative Director Luiz Sanches/Dulcidio Caldeira Copywriter André Kassu Art Director Marcos Medeiros/Danilo Boer Illustrator Marcos Kotlhar Typographer José Roberto Bezerra Account Supervisor Felipe Bartholomeu/Camila Figueiredo Advertiser’s Supervisor Antonio Camarotti Planner Cintia Gonçalves Entered By ALMAPBBDO São Paulo

Account Manager Entered By

A20/313 BRAZIL PUBLICATIONS & MEDIA CAMPAIGN Title MARILYN Advertiser BILLBOARD Product MAGAZINE Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Marcello Serpa Creative Director Luiz Sanches/Dulcidio Caldeira Copywriter André Kassu Art Director Marcos Medeiros/Danilo Boer Illustrator Marcos Kotlhar Typographer José Roberto Bezerra Account Supervisor Felipe Bartholomeu/Camila Figueiredo Advertiser’s Supervisor Antonio Camarotti Planner Cintia Gonçalves Entered By ALMAPBBDO São Paulo

Account Manager Entered By

A13/227 CARS CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Illustrator Art Buyer Advertiser’s Supervisor

A13/228 CARS CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Illustrator Art Buyer

COLOMBIA

HORSE HOMECENTER KLUNTER ADHESIVE Y&R COLOMBIA Bogotá Rafael Barthaburu/Guillermo Vega Jaime Duque/Victor Osorio Juan Camilo Valdivieso/Oscar Muñoz Jaime Duque/Jhon Mondragon Rodrigo Gamba Agency Producer/Carlos Toro Y&R COLOMBIA Bogotá COLOMBIA PORCELAIN HOMECENTER KLUNTER ADHESIVE Y&R COLOMBIA Bogotá Rafael Barthaburu Jaime Duque/Victor Osorio Juan Camilo Valdivieso/Oscar Muñoz Jaime Duque/Jhon Mondragon Rodrigo Gamba Agency Producer/Carlos Toro Y&R COLOMBIA Bogotá COLOMBIA ROBOT HOMECENTER KLUNTER ADHESIVE Y&R COLOMBIA Bogotá Rafael Barthaburu/Guillermo Vega Jaime Duque/Victor Osorio Juan Camilo Valdivieso/Oscar Muñoz Jaime Duque/Jhon Mondragon Rodrigo Gamba Agency Producer/Carlos Toro Y&R COLOMBIA Bogotá GERMANY MOOSE VOLKSWAGEN VW GOLF DDB GERMANY DÜSSELDORF Amir Kassaei Eric Schoeffler Oliver Kapusta/Alexander Reiss Mihai Botarel Dan Strasser Patrick Frischknecht/Okapia/ Maground/Getty/Goodstock The Scope Anette Gruetter Hartmut Seeger/Veronika Ziegaus/ Luca de Meo Silke Lagodny/Marie-Louise Jakob DDB GERMANY DÜSSELDORF GERMANY TREE VOLKSWAGEN VW GOLF DDB GERMANY DÜSSELDORF Amir Kassaei Eric Schoeffler Oliver Kapusta/Alexander Reiss Mihai Botarel Dan Strasser Patrick Frischknecht/Okapia/ Maground/Getty/Goodstock The Scope Anette Gruetter Hartmut Seeger/Veronika Ziegaus/ Luca de Meo Silke Lagodny/Marie-Louise Jakob DDB GERMANY DÜSSELDORF

Advertiser’s Supervisor Account Manager Entered By

Hartmut Seeger/Veronika Ziegaus/ Luca De Meo Silke Lagodny/Marie-Louise Jakob DDB GERMANY DÜSSELDORF

A15/032 INDIA HOME ELECTRONICS & AUDIO-VISUAL CAMPAIGN Title FUNERAL Advertiser FUJIFILM Product F 70 CAMERA Advertising Agency, City RMG Gurgaon Executive Creative Director Anuja Chauhan/Priti Kapur Creative Director Anupama Ramaswamy/Simran Sahni Copywriter Simran Sahni Art Director Anupama Ramaswamy Photographer Photolibrary Illustrator Atul Kumar/Pranab Mandol Account Supervisor Saurabh Saksena/Manish Kapoor/ Anubha Mathur Other Credits Prantik Dutta/Production Entered By RMG Gurgaon A15/033 INDIA HOME ELECTRONICS & AUDIO-VISUAL CAMPAIGN Title POKER Advertiser FUJIFILM Product F 70 CAMERA Advertising Agency, City RMG Gurgaon Executive Creative Director Anuja Chauhan/Priti Kapur Creative Director Anupama Ramaswamy/Simran Sahni Copywriter Simran Sahni Art Director Anupama Ramaswamy Photographer Photolibrary Illustrator Atul Kumar/Pranab Mandol Account Supervisor Saurabh Saksena/Manish Kapoor/ Anubha Mathur Other Credits Prantik Dutta/Production Entered By RMG Gurgaon A15/034 INDIA HOME ELECTRONICS & AUDIO-VISUAL CAMPAIGN Title AIRPORT Advertiser FUJIFILM Product F 70 CAMERA Advertising Agency, City RMG Gurgaon Executive Creative Director Anuja Chauhan/Priti Kapur Creative Director Anupama Ramaswamy/Simran Sahni Copywriter Simran Sahni Art Director Anupama Ramaswamy Photographer Photolibrary Illustrator Atul Kumar/Pranab Mandol Account Supervisor Saurabh Saksena/Manish Kapoor/ Anubha Mathur Other Credits Prantik Dutta/Production Entered By RMG Gurgaon A16/151 RETAIL STORES CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Copywriter Art Director Typographer Account Manager Planner Entered By

GERMANY

A16/152 RETAIL STORES CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Copywriter Art Director Typographer Account Manager Planner Entered By

ROCK VOLKSWAGEN VW GOLF DDB GERMANY DÜSSELDORF Amir Kassaei Eric Schoeffler Oliver Kapusta/Alexander Reiss Mihai Botarel Dan Strasser Patrick Frischknecht/Okapia/ Maground/Getty/Goodstock The Scope Anette Gruetter

A16/153 RETAIL STORES CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Copywriter Art Director Typographer Account Manager Planner Entered By

UNITED KINGDOM SANDALS DIXONS.CO.UK DIXONS.CO.UK M&C SAATCHI London Simon Dicketts/Graham Fink Simon Dicketts Graham Fink Gareth Davies Estelle Lee Neil Godber M&C SAATCHI London UNITED KINGDOM MIDDLE ENGLAND DIXONS.CO.UK DIXONS.CO.UK M&C SAATCHI London Simon Dicketts/Graham Fink Orlando Warner Graham Fink Gareth Davies Estelle Lee Neil Godber M&C SAATCHI London UNITED KINGDOM PIERS DIXONS.CO.UK DIXONS.CO.UK M&C SAATCHI London Simon Dicketts/Graham Fink Simon Dicketts Graham Fink Gareth Davies Estelle Lee Neil Godber M&C SAATCHI London

THURSDAY, JUNE 24, 2010

D5_AD:Lions 23/06/10 21:15 Page20

IT’S ABOUT THE WORK | VELOCITYFILMS.COM

D5 19-33 Press Winners+C:25•01 front 23/06/10 21:13 Page21

PRESS WINNERS A27/054 CORPORATE IMAGE CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Copywriter Art Director Illustrator Typographer Account Supervisor Advertiser’s Supervisor Account Manager Planner Entered By A27/055 CORPORATE IMAGE CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Copywriter Art Director Illustrator Typographer Account Supervisor Advertiser’s Supervisor Account Manager Planner Entered By A27/056 CORPORATE IMAGE CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Copywriter Art Director Illustrator Typographer Account Supervisor Advertiser’s Supervisor Account Manager Planner Entered By A27/057 CORPORATE IMAGE CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Copywriter Art Director Illustrator Typographer Account Supervisor Advertiser’s Supervisor Account Manager Planner Entered By A27/058 CORPORATE IMAGE CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Copywriter Art Director Illustrator Typographer Account Supervisor Advertiser’s Supervisor Account Manager Planner Entered By A27/059 CORPORATE IMAGE CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Copywriter

UNITED KINGDOM TERMINATOR VOLKSWAGEN INDEPENDENT CINEMA SPONSORSHIP DDB UK London Jeremy Craigen Steve Hall Daniel Seager Handwriting – Ruth Harlow/Nicola Sullivan/ Daniel Seager/Steve Hall Peter Mould Paul Billingsley Kirsten Stagg/Sally Chapman/Natalie Lamont Jessica Huth Georgia Challis DDB UK London UNITED KINGDOM TOY STORY VOLKSWAGEN INDEPENDENT CINEMA SPONSORSHIP DDB UK London Jeremy Craigen Steve Hall Daniel Seager Handwriting – Ruth Harlow/Nicola Sullivan/ Daniel Seager/Steve Hall Peter Mould Paul Billingsley Kirsten Stagg/Sally Chapman/Natalie Lamont Jessica Huth Georgia Challis DDB UK London UNITED KINGDOM SPEED VOLKSWAGEN INDEPENDENT CINEMA SPONSORSHIP DDB UK London Jeremy Craigen Steve Hall Daniel Seager Handwriting – Ruth Harlow/Nicola Sullivan/ Daniel Seager/Steve Hall Peter Mould Paul Billingsley Kirsten Stagg/Sally Chapman/Natalie Lamont Jessica Huth Georgia Challis DDB UK London UNITED KINGDOM GREMLINS VOLKSWAGEN INDEPENDENT CINEMA SPONSORSHIP DDB UK London Jeremy Craigen Steve Hall Daniel Seager Handwriting – Ruth Harlow/Nicola Sullivan/ Daniel Seager/Steve Hall Peter Mould Paul Billingsley Kirsten Stagg/Sally Chapman/Natalie Lamont Jessica Huth Georgia Challis DDB UK London

Art Director Illustrator Typographer Account Supervisor Advertiser’s Supervisor Account Manager Planner Entered By

Daniel Seager Handwriting – Ruth Harlow/Nicola Sullivan/ Daniel Seager/Steve Hall Peter Mould Paul Billingsley Kirsten Stagg/Sally Chapman/Natalie Lamont Jessica Huth Georgia Challis DDB UK London

A30/081 UNITED KINGDOM FUNDRAISING & APPEALS CAMPAIGN Title ABIGAIL Advertiser ST JOHN AMBULANCE Product ST JOHN AMBULANCE Advertising Agency, City BBH London Creative Director Adrian Rossi/Alex Grieve Copywriter Alex Grieve/Will Bingham Art Director Adrian Rossi/Victoria Daltrey Photographer Nadav Kander Typographer Rich Kennedy Art Buyer Sarah Pascoe Account Supervisor Ann-Marie Costelloe Account Manager Louise Addley Entered By BBH London A30/082 UNITED KINGDOM FUNDRAISING & APPEALS CAMPAIGN Title SAMUEL Advertiser ST JOHN AMBULANCE Product ST JOHN AMBULANCE Advertising Agency, City BBH London Creative Director Adrian Rossi/Alex Grieve Copywriter Alex Grieve/Will Bingham Art Director Adrian Rossi/Victoria Daltrey Photographer Nadav Kander Typographer Richkennedy Art Buyer Sarah Pascoe Account Supervisor Ann-Marie Costelloe Account Manager Louise Addley Entered By BBH London A30/083 UNITED KINGDOM FUNDRAISING & APPEALS CAMPAIGN Title TONY Advertiser ST JOHN AMBULANCE Product ST JOHN AMBULANCE Advertising Agency, City BBH London Creative Director Adrian Rossi/Alex Grieve Copywriter Alex Grieve/Will Bingham Art Director Adrian Rossi/Victoria Daltrey Photographer Nadav Kander Typographer Rich Kennedy Art Buyer Sarah Pascoe Account Supervisor Ann-Marie Costelloe Account Manager Louise Addley Entered By BBH London A30/084 UNITED KINGDOM FUNDRAISING & APPEALS CAMPAIGN Title KEIKO Advertiser ST JOHN AMBULANCE Product ST JOHN AMBULANCE Advertising Agency, City BBH London Creative Director Adrian Rossi/Alex Grieve Copywriter Alex Grieve/Will Bingham Art Director Adrian Rossi/Victoria Daltrey Photographer Nadav Kander Typographer Rich Kennedy Art Buyer Sarah Pascoe Account Supervisor Ann-Marie Costelloe Account Manager Louise Addley Entered By BBH London

UNITED KINGDOM KING KONG VOLKSWAGEN INDEPENDENT CINEMA SPONSORSHIP DDB UK London Jeremy Craigen Steve Hall Daniel Seager Handwriting – Ruth Harlow/Nicola Sullivan/ Daniel Seager/Steve Hall Peter Mould Paul Billingsley Kirsten Stagg/Sally Chapman/Natalie Lamont Jessica Huth Georgia Challis DDB UK London UNITED KINGDOM BACK TO THE FUTURE VOLKSWAGEN INDEPENDENT CINEMA SPONSORSHIP DDB UK London Jeremy Craigen Steve Hall

A30/085 UNITED KINGDOM FUNDRAISING & APPEALS CAMPAIGN Title GARY Advertiser ST JOHN AMBULANCE Product ST JOHN AMBULANCE Advertising Agency, City BBH London Creative Director Adrian Rossi/Alex Grieve Copywriter Alex Grieve/Will Bingham Art Director Adrian Rossi/Victoria Daltrey Photographer Nadav Kander Typographer Rich Kennedy Art Buyer Sarah Pascoe Account Supervisor Ann-Marie Costelloe Account Manager Louise Addley Entered By BBH London B02/265 ART DIRECTION CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director

INDIA SPIRITUAL GURU TRANSASIA PAPERS CONQUEROR PAPERS TAPROOT INDIA Mumbai Agnello Dias/Santosh Padhi Santosh Padhi/Agnello Dias Santosh Padhi/Agnello Dias

Copywriter Art Director Photographer Illustrator Account Supervisor Advertiser’s Supervisor Entered By

Santosh Padhi/Agnello Dias Santosh Padhi Amol Jadhav Anant Nanvare Manan Mehta Rajesh Kejriwal TAPROOT INDIA Mumbai

B02/266 ART DIRECTION CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Illustrator Account Supervisor Advertiser’s Supervisor Entered By

INDIA

B02/267 ART DIRECTION CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Illustrator Account Supervisor Advertiser’s Supervisor Entered By B02/325 ART DIRECTION CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Illustrator Typographer Account Supervisor Advertiser’s Supervisor Planner Entered By B02/326 ART DIRECTION CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Illustrator Typographer Account Supervisor Advertiser’s Supervisor Planner Entered By B02/327 ART DIRECTION CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Illustrator Typographer Account Supervisor Advertiser’s Supervisor Planner Entered By

ROYAL RAJPUT TRANSASIA PAPERS CONQUEROR PAPERS TAPROOT INDIA Mumbai Agnello Dias/Santosh Padhi Santosh Padhi/Agnello Dias Santosh Padhi/Agnello Dias Santosh Padhi/Agnello Dias Santosh Padhi Amol Jadhav Anant Nanvare Manan Mehta Rajesh Kejriwal TAPROOT INDIA Mumbai INDIA KATHAKALI DANCER TRANSASIA PAPERS CONQUEROR PAPERS TAPROOT INDIA Mumbai Agnello Dias/Santosh Padhi Santosh Padhi/Agnello Dias Santosh Padhi/Agnello Dias Santosh Padhi/Agnello Dias Santosh Padhi Amol Jadhav Anant Nanvare Manan Mehta Rajesh Kejriwal TAPROOT INDIA Mumbai BRAZIL BONO BILLBOARD MAGAZINE ALMAPBBDO São Paulo Marcello Serpa Marcello Serpa Luiz Sanches/Dulcidio Caldeira André Kassu Marcos Medeiros/Danilo Boer Marcos Kotlhar José Roberto Bezerra Felipe Bartholomeu/Camila Figueiredo Antonio Camarotti Cintia Gonçalves ALMAPBBDO São Paulo BRAZIL EMINEM BILLBOARD MAGAZINE ALMAPBBDO São Paulo Marcello Serpa Marcello Serpa Luiz Sanches/Dulcidio Caldeira André Kassu Marcos Medeiros/Danilo Boer Marcos Kotlhar José Roberto Bezerra Felipe Bartholomeu/Camila Figueiredo Antonio Camarotti Cintia Gonçalves ALMAPBBDO São Paulo BRAZIL AMY BILLBOARD MAGAZINE ALMAPBBDO São Paulo Marcello Serpa Marcello Serpa Luiz Sanches/Dulcidio Caldeira André Kassu Marcos Medeiros/Danilo Boer Marcos Kotlhar José Roberto Bezerra Felipe Bartholomeu/Camila Figueiredo Antonio Camarotti Cintia Gonçalves ALMAPBBDO São Paulo

THURSDAY, JUNE 24, 2010

D5_AD:Lions 23/06/10 21:16 Page22

D5 19-33 Press Winners+C:25•01 front 23/06/10 21:13 Page23

PRESS WINNERS B02/328 ART DIRECTION CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Illustrator Typographer Account Supervisor Advertiser’s Supervisor Planner Entered By B02/329 ART DIRECTION CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Illustrator Typographer Account Supervisor Advertiser’s Supervisor Planner Entered By B04/040 TYPOGRAPHY CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Copywriter Art Director Illustrator Typographer Art Buyer Account Supervisor Advertiser’s Supervisor Account Manager Entered By B04/041 TYPOGRAPHY CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Copywriter Art Director Illustrator Typographer Art Buyer Account Supervisor Advertiser’s Supervisor Account Manager Entered By B04/042 TYPOGRAPHY CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Copywriter Art Director Illustrator Typographer Art Buyer Account Supervisor Advertiser’s Supervisor Account Manager Entered By B05/047 PHOTOGRAPHY CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director

BRAZIL BRITNEY BILLBOARD MAGAZINE ALMAPBBDO São Paulo Marcello Serpa Marcello Serpa Luiz Sanches/Dulcidio Caldeira André Kassu Marcos Medeiros/Danilo Boer Marcos Kotlhar José Roberto Bezerra Felipe Bartholomeu/Camila Figueiredo Antonio Camarotti Cintia Gonçalves ALMAPBBDO São Paulo BRAZIL MARILYN BILLBOARD MAGAZINE ALMAPBBDO São Paulo Marcello Serpa Marcello Serpa Luiz Sanches/Dulcidio Caldeira André Kassu Marcos Medeiros/Danilo Boer Marcos Kotlhar José Roberto Bezerra Felipe Bartholomeu/Camila Figueiredo Antonio Camarotti Cintia Gonçalves ALMAPBBDO São Paulo FRANCE LUTHER KING EDITIONS POINTS FAMOUS SPEECHES COLLECTION MARCEL PARIS Frederic Temin/Anne De Maupeou Souen Le Van/Romain Galli Romain Galli/Souen Le Van K.i.m Florence Lucas K.i.m Florence Lucas Jean-Eric Le Coniac Michel Kowalski Emmanuelle Vial/Catherine Lauprêtre Cecile Henderycks MARCEL PARIS FRANCE CHURCHILL EDITIONS POINTS FAMOUS SPEECHES COLLECTION MARCEL PARIS Frederic Temin/Anne De Maupeou Souen Le Van/Romain Galli Romain Galli/Souen Le Van Emily Forgot Emily Forgot Jean-Eric Le Coniac Michel Kowalski Emmanuelle Vial/Catherine Lauprêtre Cecile Henderycks MARCEL PARIS FRANCE GANDHI EDITIONS POINTS FAMOUS SPEECHES COLLECTION MARCEL PARIS Frederic Temin/Anne De Maupeou Souen Le Van/Romain Galli Romain Galli/Souen Le Van Am I Collective Am I Collective Jean-Eric Le Coniac Michel Kowalski Emmanuelle Vial/Catherine Lauprêtre Cecile Henderycks MARCEL PARIS FRANCE RED P01 VF EUROPE WRANGLER FRED & FARID Paris Fred And Farid Fred And Farid Fred And Farid Frederic Raillard/Farid Mokart/Feng Huang Frederic Raillard/Farid Mokart/Feng Huang

Photographer Art Buyer Account Supervisor Advertiser’s Supervisor Account Manager Entered By B05/048 PHOTOGRAPHY CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Art Buyer Account Supervisor Advertiser’s Supervisor Account Manager Entered By B05/049 PHOTOGRAPHY CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Art Buyer Account Supervisor Advertiser’s Supervisor Account Manager Entered By

Jeff Burton Marie Moulin Frederic Raillard/Farid Mokart/ Daniel Dormeyer/ Giorgio Presca/Dieter Jacobfeuerborn/ Adam Kakembo Dushan Karageorgevitch/Paola Bersi FRED & FARID Paris

Photographer Art Buyer Account Supervisor Advertiser’s Supervisor Account Manager

FRANCE

A04/062 FRANCE NON-ALCOHOLIC DRINKS CAMPAIGN Title BOY3 Advertiser DANONE Product EVIAN Advertising Agency, City BETC EURO RSCG Paris Executive Creative Director Rémi Babinet Creative Director Rémi Babinet Copywriter Valérie Chidlovsky Art Director Agnès Cavard Photographer Nathaniel Goldberg Art Buyer Nathalie Gruselle Account Supervisor Dominique Verot Advertiser’s Supervisor Michael Aidan Account Manager Gaelle Gicqueau/Marie Josée Cadorette/ Antoine Clemenceau Other Credits Junior Art Director: Gregory Ferembach Entered By BETC EURO RSCG Paris

RED P02 VF EUROPE WRANGLER FRED & FARID Paris Fred And Farid Fred And Farid Fred And Farid Frederic Raillard/Farid Mokart/Feng Huang Frederic Raillard/Farid Mokart/Feng Huang Jeff Burton Marie Moulin Frederic Raillard/Farid Mokart/ Daniel Dormeyer/ Giorgio Presca/Dieter Jacobfeuerborn/ Adam Kakembo Dushan Karageorgevitch/Paola Bersi FRED & FARID Paris FRANCE RED P03 VF EUROPE WRANGLER FRED & FARID Paris Fred And Farid Fred And Farid Fred And Farid Frederic Raillard/Farid Mokart/Feng Huang Frederic Raillard/Farid Mokart/Feng Huang Jeff Burton Marie Moulin Frederic Raillard/Farid Mokart/ Daniel Dormeyer/ Giorgio Presca/Dieter Jacobfeuerborn/ Adam Kakembo Dushan Karageorgevitch/Paola Bersi FRED & FARID Paris

Silver Awards

A04/059 FRANCE NON-ALCOHOLIC DRINKS CAMPAIGN Title BOY2 Advertiser DANONE Product EVIAN Advertising Agency, City BETC EURO RSCG Paris Executive Creative Director Rémi Babinet Creative Director Rémi Babinet Copywriter Valérie Chidlovsky Art Director Agnès Cavard Photographer Nathaniel Goldberg Art Buyer Nathalie Gruselle Account Supervisor Dominique Verot Advertiser’s Supervisor Michael Aidan Account Manager Gaelle Gicqueau/Marie Josée Cadorette/ Antoine Clemenceau Other Credits Junior Art Director: Gregory Ferembach Entered By BETC EURO RSCG Paris A04/060 FRANCE NON-ALCOHOLIC DRINKS CAMPAIGN Title BOY1 Advertiser DANONE Product EVIAN Advertising Agency, City BETC EURO RSCG Paris Executive Creative Director Rémi Babinet Creative Director Rémi Babinet Copywriter Valérie Chidlovsky Art Director Agnès Cavard Photographer Nathaniel Goldberg Art Buyer Nathalie Gruselle Account Supervisor Dominique Verot Advertiser’s Supervisor Michael Aidan Account Manager Gaelle Gicqueau/Marie Josée Cadorette/ Antoine Clemenceau Other Credits Junior Art Director: Gregory Ferembach Entered By BETC EURO RSCG Paris A04/061 FRANCE NON-ALCOHOLIC DRINKS CAMPAIGN Title GIRL1 Advertiser DANONE Product EVIAN Advertising Agency, City BETC EURO RSCG Paris Executive Creative Director Rémi Babinet Creative Director Rémi Babinet Copywriter Valérie Chidlovsky Art Director Agnès Cavard

Other Credits Entered By

Nathaniel Goldberg Nathalie Gruselle Dominique Verot Michael Aidan Gaelle Gicqueau/Marie Josée Cadorette/ Antoine Clemenceau Junior Art Director: Gregory Ferembach BETC EURO RSCG Paris

A04/063 FRANCE NON-ALCOHOLIC DRINKS CAMPAIGN Title GIRL2 Advertiser DANONE Product EVIAN Advertising Agency, City BETC EURO RSCG Paris Executive Creative Director Rémi Babinet Creative Director Rémi Babinet Copywriter Valérie Chidlovsky Art Director Agnès Cavard Photographer Nathaniel Goldberg Art Buyer Nathalie Gruselle Account Supervisor Dominique Verot Advertiser’s Supervisor Michael Aidan Account Manager Gaelle Gicqueau/Marie Josée Cadorette/ Antoine Clemenceau Other Credits Junior Art Director: Gregory Ferembach Entered By BETC EURO RSCG Paris A05/067 INDIA HOUSEHOLD: CLEANING PRODUCTS CAMPAIGN Title COFFEE Advertiser PROCTER & GAMBLE Product TIDE DIRT MAGNETS Advertising Agency, City LEO BURNETT INDIA Mumbai Chief Creative Officer K V Sridhar Creative Director Amod Dani Copywriter Amod Dani Art Director Sadanand Narvekar Photographer Avdhut Hembade Illustrator Bhushan Patil Account Supervisor Gaurav Lalwani Advertiser’s Supervisor Anoop Abraham Account Manager Sharan Sabhachandani Other Credits Pooja Motwani Entered By LEO BURNETT INDIA Mumbai A05/068 INDIA HOUSEHOLD: CLEANING PRODUCTS CAMPAIGN Title INK Advertiser PROCTER & GAMBLE Product TIDE DIRT MAGNETS Advertising Agency, City LEO BURNETT INDIA Mumbai Chief Creative Officer K V Sridhar Creative Director Amod Dani Copywriter Amod Dani Art Director Sadanand Narvekar Photographer Avdhut Hembade Illustrator Bhushan Patil Account Supervisor Gaurav Lalwani Advertiser’s Supervisor Anoop Abraham Account Manager Sharan Sabhachandani Other Credits Pooja Motwani Entered By LEO BURNETT INDIA Mumbai A05/069 INDIA HOUSEHOLD: CLEANING PRODUCTS CAMPAIGN Title EGG Advertiser PROCTER & GAMBLE Product TIDE DIRT MAGNETS Advertising Agency, City LEO BURNETT INDIA Mumbai Chief Creative Officer K V Sridhar Creative Director Amod Dani Copywriter Amod Dani Art Director Sadanand Narvekar Photographer Avdhut Hembade Illustrator Bhushan Patil Account Supervisor Gaurav Lalwani Advertiser’s Supervisor Anoop Abraham Account Manager Sharan Sabhachandani Other Credits Pooja Motwani Entered By LEO BURNETT INDIA Mumbai

THURSDAY, JUNE 24, 2010

D5 19-33 Press Winners+C:25•01 front 23/06/10 21:13 Page24

PRESS WINNERS

A05/070 INDIA HOUSEHOLD: CLEANING PRODUCTS CAMPAIGN Title KETCHUP Advertiser PROCTER & GAMBLE Product TIDE DIRT MAGNETS Advertising Agency, City LEO BURNETT INDIA Mumbai Chief Creative Officer K V Sridhar Creative Director Amod Dani Copywriter Amod Dani Art Director Sadanand Narvekar Photographer Avdhut Hembade Illustrator Bhushan Patil Account Supervisor Gaurav Lalwani Advertiser’s Supervisor Anoop Abraham Account Manager Sharan Sabhachandani Other Credits Pooja Motwani Entered By LEO BURNETT INDIA Mumbai A07/093 CHINA HOME APPLIANCES & FURNISHINGS CAMPAIGN Title ANTIQUE Advertiser MIDEA Product SECURITY CAMERA Advertising Agency, City OGILVY SHANGHAI Executive Creative Director Kevin Lee Creative Director Kevin Lee/Kit Ong Copywriter Kit Ong Art Director Robin Wu/Minsheng Zhang/ Jordan Dong/Zhang Lei/Kevin Lee Photographer Keno Zhao (Refine Images) Typographer Robin Wu Account Supervisor Shining Gao Account Manager Cissy Shen Other Credits Retoucher: Joo Jeoh (Refine Images) Entered By OGILVY SHANGHAI A07/094 CHINA HOME APPLIANCES & FURNISHINGS CAMPAIGN Title SAFE Advertiser MIDEA Product SECURITY CAMERA Advertising Agency, City OGILVY SHANGHAI Executive Creative Director Kevin Lee Creative Director Kevin Lee/Kit Ong Copywriter Kit Ong Art Director Robin Wu/Minsheng Zhang/ Jordan Dong/Zhang Lei/Kevin Lee Photographer Keno Zhao (Refine Images) Typographer Robin Wu Account Supervisor Shining Gao Account Manager Cissy Shen Other Credits Typographer: Zhang Lei Entered By OGILVY SHANGHAI A07/095 CHINA HOME APPLIANCES & FURNISHINGS CAMPAIGN Title CAR Advertiser MIDEA Product SECURITY CAMERA Advertising Agency, City OGILVY SHANGHAI Executive Creative Director Kevin Lee Creative Director Kevin Lee/Kit Ong Copywriter Kit Ong Art Director Robin Wu/Minsheng Zhang/ Jordan Dong/Zhang Lei/Kevin Lee Photographer Keno Zhao (Refine Images) Typographer Robin Wu Account Supervisor Shining Gao Account Manager Cissy Shen Other Credits Retoucher: Joo Jeoh (Refine Images) Entered By OGILVY SHANGHAI A10/195 OTC PHARMACY CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Illustrator Typographer Art Buyer Advertiser’s Supervisor Account Manager Entered By

CHILE

A10/196 OTC PHARMACY CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director

CHILE

THURSDAY, JUNE 24, 2010

WRESTLER LABORATORIO CHILE KITADOL MENSTRUAL PERIOD PROLAM Y&R Santiago Tony Sarroca Francisco Cavada Fabrizio Baracco/Cristián Martinez Jorge Muñoz/Rodrigo Grebe Patricio Pescetto Josefina/Gonzalo Arévalo Jorge Muñoz Constanza Valdés Andrea Muñoz Pancho Cardemil PROLAM Y&R Santiago

THAI BOXER LABORATORIO CHILE KITADOL MENSTRUAL PERIOD PROLAM Y&R Santiago Tony Sarroca Francisco Cavada

Copywriter Art Director Photographer Illustrator Typographer Art Buyer Advertiser’s Supervisor Account Manager Entered By

Fabrizio Baracco/Cristián Martinez Jorge Muñoz/Rodrigo Grebe Patricio Pescetto Josefina/Gonzalo Arévalo Jorge Muñoz Constanza Valdés Andrea Muñoz Pancho Cardemil PROLAM Y&R Santiago

A10/197 OTC PHARMACY CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Illustrator Typographer Art Buyer Advertiser’s Supervisor Account Manager Entered By

CHILE

A12/034 MISCELLANEOUS CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Copywriter Art Director Photographer Art Buyer Account Supervisor Advertiser’s Supervisor Planner Other Credits Entered By A12/035 MISCELLANEOUS CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Copywriter Art Director Photographer Art Buyer Account Supervisor Advertiser’s Supervisor Planner Other Credits Entered By A12/036 MISCELLANEOUS CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Copywriter Art Director Photographer Art Buyer Account Supervisor Advertiser’s Supervisor Planner Other Credits Entered By

BOXER LABORATORIO CHILE KITADOL MENSTRUAL PERIOD PROLAM Y&R Santiago Tony Sarroca Francisco Cavada Fabrizio Baracco/Cristián Martinez Jorge Muñoz/Rodrigo Grebe Patricio Pescetto Josefina/Gonzalo Arévalo Jorge Muñoz Constanza Valdés Andrea Muñoz Pancho Cardemil PROLAM Y&R Santiago FRANCE SOFA MARS PETCARE FRANCE FROLIC DOG BISCUITS CLM BBDO Boulogne-Billancourt Gilles Fichteberg/Jean-François Sacco Julien Perrard Lucie Vallotton Clive Stewart Sylvie Etchémaïté Julien Lemoine/Marie Lautier/ Judith Romero/Thomas Laurent Pierre Came/Delphine Carpier/Maud Roussel Véronique Bernard/Brice Garçon Photographer’s Production: Caroline Symmonds CLM BBDO Boulogne-Billancourt FRANCE SWIMMING POOL MARS PETCARE FRANCE FROLIC DOG BISCUITS CLM BBDO Boulogne-Billancourt Gilles Fichteberg/Jean-François Sacco Julien Perrard Lucie Vallotton Clive Stewart Sylvie Etchémaïté Julien Lemoine/Marie Lautier/ Judith Romero/Thomas Laurent Pierre Came/Delphine Carpier/Maud Roussel Véronique Bernard/Brice Garçon Photographer’s Production: Caroline Symmonds CLM BBDO Boulogne-Billancourt FRANCE LIMO MARS PETCARE FRANCE FROLIC DOG BISCUITS CLM BBDO Boulogne-Billancourt Gilles Fichteberg/Jean-François Sacco Julien Perrard Lucie Vallotton Clive Stewart Sylvie Etchémaïté Julien Lemoine/Marie Lautier/ Judith Romero/Thomas Laurent Pierre Came/Delphine Carpier/Maud Roussel Véronique Bernard/Brice Garçon Photographer’s Production: Caroline Symmonds CLM BBDO Boulogne-Billancourt

A14/010 SOUTH AFRICA OTHER VEHICLES, AUTO PRODUCTS & SERVICES CAMPAIGN Title FOREST Advertiser VOLKSWAGEN SOUTH AFRICA Product VW CRAFTER Advertising Agency, City OGILVY CAPE TOWN Chief Creative Officer Christopher Gotz Executive Creative Director Christopher Gotz Creative Director Christopher Gotz Copywriter Cuanan Cronwright Art Director Jennifer Macfarlane Photographer Guy Neveling Art Buyer Merle Bennett Account Supervisor Dylan Ferguson Account Manager Greg Tebbutt Entered By OGILVY CAPE TOWN

A14/011 SOUTH AFRICA OTHER VEHICLES, AUTO PRODUCTS & SERVICES CAMPAIGN Title WEDDING Advertiser VOLKSWAGEN SOUTH AFRICA Product VW CRAFTER Advertising Agency, City OGILVY CAPE TOWN Executive Creative Director Christopher Gotz Creative Director Christopher Gotz Copywriter Cuanan Cronwright Art Director Jennifer Macfarlane Photographer Guy Neveling Art Buyer Merle Bennett Account Supervisor Dylan Ferguson Account Manager Greg Tebbutt Entered By OGILVY CAPE TOWN A14/037 ITALY OTHER VEHICLES, AUTO PRODUCTS & SERVICES CAMPAIGN Title TRUCK Advertiser CONTINENTAL AUTOMOTIVE TRADING ITALIA Product VDO REAR VIEW CAMERAS Advertising Agency, City DDB Milan Chief Creative Officer Luca Albanese/Francesco Taddeucci Executive Creative Director Luca Albanese/Francesco Taddeucci Creative Director Luca Albanese/Francesco Taddeucci Copywriter Maria Chiara Alegi Art Director Diego Mendozza Photographer Winkler/Noah Art Buyer Michela Braganti Account Supervisor Simone Lucarelli Account Manager Chiara Razzauti Entered By DDB Milan A14/038 ITALY OTHER VEHICLES, AUTO PRODUCTS & SERVICES CAMPAIGN Title VAN Advertiser CONTINENTAL AUTOMOTIVE TRADING ITALIA Product VDO REAR VIEW CAMERAS Advertising Agency, City DDB Milan Chief Creative Officer Luca Albanese/Francesco Taddeucci Executive Creative Director Luca Albanese/Francesco Taddeucci Creative Director Luca Albanese/Francesco Taddeucci Copywriter Maria Chiara Alegi Art Director Diego Mendozza Photographer Winkler/Noah Art Buyer Michela Braganti Account Supervisor Simone Lucarelli Account Manager Chiara Razzauti Entered By DDB Milan A14/039 ITALY OTHER VEHICLES, AUTO PRODUCTS & SERVICES CAMPAIGN Title CAMPER Advertiser CONTINENTAL AUTOMOTIVE TRADING ITALIA Product VDO REAR VIEW CAMERAS Advertising Agency, City DDB Milan Chief Creative Officer Luca Albanese/Francesco Taddeucci Executive Creative Director Luca Albanese/Francesco Taddeucci Creative Director Luca Albanese/Francesco Taddeucci Copywriter Maria Chiara Alegi Art Director Diego Mendozza Photographer Winkler/Noah Art Buyer Michela Braganti Account Supervisor Simone Lucarelli Account Manager Chiara Razzauti Entered By DDB Milan A16/090 RETAIL STORES CAMPAIGN Title Advertiser Product Advertising Agency, City Creative Director Copywriter Art Director Photographer Typographer Entered By A16/091 RETAIL STORES CAMPAIGN Title Advertiser Product Advertising Agency, City Creative Director Copywriter Art Director Photographer Typographer Entered By A16/092 RETAIL STORES CAMPAIGN Title Advertiser Product

UNITED KINGDOM PARK SHOCK AND SOUL CLOTHING STORE RAINEY KELLY CAMPBELL ROALFE/Y&R London Mark Roalfe/Damon Collins Joe Fitzgerald/Kim Hutcheson Joe Fitzgerald/Kim Hutcheson John Short Ryan Self RAINEY KELLY CAMPBELL ROALFE/Y&R London UNITED KINGDOM PUB SHOCK AND SOUL CLOTHING STORE RAINEY KELLY CAMPBELL ROALFE/Y&R London Mark Roalfe/Damon Collins Joe Fitzgerald/Kim Hutcheson Joe Fitzgerald/Kim Hutcheson John Short Ryan Self RAINEY KELLY CAMPBELL ROALFE/Y&R London UNITED KINGDOM SHOP SHOCK AND SOUL CLOTHING STORE

D5 19-33 Press Winners+C:25•01 front 23/06/10 21:13 Page25

PRESS WINNERS Advertising Agency, City Creative Director Copywriter Art Director Photographer Typographer Entered By

RAINEY KELLY CAMPBELL ROALFE/Y&R London Mark Roalfe/Damon Collins Joe Fitzgerald/Kim Hutcheson Joe Fitzgerald/Kim Hutcheson John Short Ryan Self RAINEY KELLY CAMPBELL ROALFE/ Y&R London

A19/169 THAILAND ENTERTAINMENT & LEISURE CAMPAIGN Title STEEL BED Advertiser OUTDOOR INNOVATION Product KARANA TRAVELGEAR Advertising Agency, City OGILVY & MATHER Bangkok Executive Creative Director Wisit Lumsiricharoenchoke/ Nopadol Srikieatikajohn Creative Director Paruj Daorai Copywriter Rudee Surapongraktrakool Art Director Wisit Lumsiricharoenchoke/ Nopadol Srikieatikajohn/ Gumpon Laksanajinda/Ratapon Houyhongtong Photographer Surachai Puthikulangkura: Illusion Illustrator Surachai Puthikulangkura/ Supachai U-Rairat: Illusion Account Supervisor Woorawit Yoosawat Account Manager Phawit Chitrakorn/Chaowalit Vichayachakorn Other Credits Agency Producer: Paiboon Suwansangroj Entered By OGILVY & MATHER Bangkok A19/170 THAILAND ENTERTAINMENT & LEISURE CAMPAIGN Title WOODEN BED Advertiser OUTDOOR INNOVATION Product KARANA TRAVELGEAR Advertising Agency, City OGILVY & MATHER Bangkok Executive Creative Director Wisit Lumsiricharoenchoke/ Nopadol Srikieatikajohn Creative Director Paruj Daorai Copywriter Rudee Surapongraktrakool Art Director Wisit Lumsiricharoenchoke/ Nopadol Srikieatikajohn/ Gumpon Laksanajinda/Ratapon Houyhongtong Photographer Surachai Puthikulangkura: Illusion Illustrator Surachai Puthikulangkura/ Supachai U-Rairat: Illusion Account Supervisor Woorawit Yoosawat Account Manager Phawit Chitrakorn/Chaowalit Vichayachakorn Other Credits Agency Producer: Paiboon Suwansangroj Entered By OGILVY & MATHER Bangkok A19/171 THAILAND ENTERTAINMENT & LEISURE CAMPAIGN Title LUXURY BED Advertiser OUTDOOR INNOVATION Product KARANA TRAVELGEAR Advertising Agency, City OGILVY & MATHER Bangkok Executive Creative Director Wisit Lumsiricharoenchoke/ Nopadol Srikieatikajohn Creative Director Paruj Daorai Copywriter Rudee Surapongraktrakool Art Director Wisit Lumsiricharoenchoke/ Nopadol Srikieatikajohn/ Gumpon Laksanajinda/Ratapon Houyhongtong Photographer Surachai Puthikulangkura: Illusion Illustrator Surachai Puthikulangkura/ Supachai U-Rairat: Illusion Account Supervisor Woorawit Yoosawat Account Manager Phawit Chitrakorn/Chaowalit Vichayachakorn Other Credits Agency Producer: Paiboon Suwansangroj Entered By OGILVY & MATHER Bangkok

A20/151 FRANCE PUBLICATIONS & MEDIA CAMPAIGN Title LUTHER KING Advertiser EDITIONS POINTS Product FAMOUS SPEECHES COLLECTION Advertising Agency, City MARCEL PARIS Chief Creative Officer Frederic Temin/Anne De Maupeou Copywriter Souen Le Van/Romain Galli Art Director Romain Galli/Souen le Van Illustrator K.i.m Florence Lucas Typographer K.i.m Florence Lucas Art Buyer Jean-Eric Le Coniac Account Supervisor Michel Kowalski Advertiser’s Supervisor Emmanuelle Vial/Catherine Lauprêtre Account Manager Cecile Henderycks Entered By MARCEL PARIS A20/152 FRANCE PUBLICATIONS & MEDIA CAMPAIGN Title CHURCHILL Advertiser EDITIONS POINTS Product FAMOUS SPEECHES COLLECTION Advertising Agency, City MARCEL PARIS Chief Creative Officer Frederic Temin/Anne De Maupeou Copywriter Souen Le Van/Romain Galli Art Director Romain Galli/Souen le Van Illustrator Emily Forgot Typographer Emily Forgot Art Buyer Jean-Eric Le Coniac Account Supervisor Michel Kowalski Advertiser’s Supervisor Emmanuelle Vial/Catherine Lauprêtre Account Manager Cecile Henderycks Entered By MARCEL PARIS A20/153 FRANCE PUBLICATIONS & MEDIA CAMPAIGN Title GANDHI Advertiser EDITIONS POINTS Product FAMOUS SPEECHES COLLECTION Advertising Agency, City MARCEL PARIS Chief Creative Officer Frederic Temin/Anne De Maupeou Copywriter Souen Le Van/Romain Galli Art Director Romain Galli/Souen le Van Illustrator Am I Collective Typographer Am I Collective Art Buyer Jean-Eric Le Coniac Account Supervisor Michel Kowalski Advertiser’s Supervisor Emmanuelle Vial/Catherine Lauprêtre Account Manager Cecile Henderycks Entered By MARCEL PARIS A20/272 USA PUBLICATIONS & MEDIA CAMPAIGN Title RAPPER Advertiser VH1 Product TV STATION Advertising Agency, City Y&R New York Executive Creative Director Guillermo Vega/Scott Vitrone/ Ian Reichenthal Creative Director Icaro Doria/Menno Kluin Copywriter Feliks Richter Art Director Alexander Nowak Illustrator Eamo Typographer Mihail Aleksandrov Art Buyer Bill Gastinger/Helen O’neill Entered By Y&R New York A20/273 USA PUBLICATIONS & MEDIA CAMPAIGN Title LATINO Advertiser VH1 Product TV STATION Advertising Agency, City Y&R New York

444 %), %), ),

) #"'

Executive Creative Director Creative Director Copywriter Art Director Illustrator Typographer Art Buyer Entered By

Guillermo Vega/Scott Vitrone/ Ian Reichenthal Icaro Doria/Menno Kluin Feliks Richter Alexander Nowak Eamo Mihail Aleksandrov Bill Gastinger/Helen O’neill Y&R New York

A20/274 USA PUBLICATIONS & MEDIA CAMPAIGN Title BLUES Advertiser VH1 Product TV STATION Advertising Agency, City Y&R New York Executive Creative Director Guillermo Vega/Scott Vitrone/Ian Reichenthal Creative Director Icaro Doria/Menno Kluin Copywriter Feliks Richter Art Director Alexander Nowak Illustrator Eamo Typographer Mihail Aleksandrov Art Buyer Bill Gastinger/Helen O’neill Entered By Y&R New York A20/275 USA PUBLICATIONS & MEDIA CAMPAIGN Title POP DIVA Advertiser VH1 Product TV STATION Advertising Agency, City Y&R New York Executive Creative Director Guillermo Vega/Scott Vitrone/Ian Reichenthal Creative Director Icaro Doria/Menno Kluin Copywriter Feliks Richter Art Director Alexander Nowak Illustrator Eamo Typographer Mihail Aleksandrov Art Buyer Bill Gastinger/Helen O’neill Entered By Y&R New York A20/288 GERMANY PUBLICATIONS & MEDIA CAMPAIGN Title ROAD CROSSING Advertiser ROLLING STONE MAGAZINE Product CAMPAIGN AGAINST FREE MUSIC DOWNLOADS Advertising Agency, City OGILVY FRANKFURT Executive Creative Director Dr. Stephan Vogel Creative Director Helmut Meyer Copywriter Taner Ercan/Dr. Stephan Vogel Art Director Eva Stetefeld Photographer Stockmaterial Art Buyer Christina Hufgard Account Supervisor Dr. Stephan Vogel Advertiser’s Supervisor Rainer Schmidt Other Credits Consultant: Peter Heinlein/Georg Fechner Entered By OGILVY FRANKFURT A20/289 GERMANY PUBLICATIONS & MEDIA CAMPAIGN Title BABY Advertiser ROLLING STONE MAGAZINE Product CAMPAIGN AGAINST FREE MUSIC DOWNLOADS Advertising Agency, City OGILVY FRANKFURT Executive Creative Director Dr. Stephan Vogel Creative Director Helmut Meyer Copywriter Taner Ercan/Dr. Stephan Vogel Art Director Eva Stetefeld Photographer Stockmaterial Art Buyer Christina Hufgard Account Supervisor Dr. Stephan Vogel Advertiser’s Supervisor Rainer Schmidt Other Credits Consultant: Peter Heinlein/Georg Fechner Entered By OGILVY FRANKFURT

)*#"' 2-" 1# !,*

) *#"' +#40 &,2/0 " 50 4##(

" 5

-" 1# '0 + ,+)'+# *#"' +#40 0#/3'!# 4&'!& % 1&#/0 0#)#!1',+ ,$ +#40 01,/'#0 '+ 1&# $'#)"0 ,$ *20'! "3#/1'0'+% % *'+% +" *, ')# ,$$#/'+% $2))5 '+1#/+ 1',+ ) *#"'

2+'.2# *#"' /#0# /!& 1,,) 3 ')

)# $/## 1, )) /#%'01#/#" 20#/0

%*2 THURSDAY, JUNE 24, 2010

D5 19-33 Press Winners+C:25•01 front 23/06/10 21:13 Page26

PRESS WINNERS

A20/290 GERMANY PUBLICATIONS & MEDIA CAMPAIGN Title AIRCRAFT Advertiser ROLLING STONE MAGAZINE Product CAMPAIGN AGAINST FREE MUSIC DOWNLOADS Advertising Agency, City OGILVY FRANKFURT Executive Creative Director Dr. Stephan Vogel Creative Director Helmut Meyer Copywriter Taner Ercan/Dr. Stephan Vogel Art Director Eva Stetefeld Photographer Stockmaterial Art Buyer Christina Hufgard Account Supervisor Dr. Stephan Vogel Advertiser’s Supervisor Rainer Schmidt Other Credits Consultant: Peter Heinlein/Georg Fechner Entered By OGILVY FRANKFURT

A22/059 UNITED ARAB EMIRATES BUSINESS EQUIPMENT & SERVICES CAMPAIGN Title PELICAN Advertiser PAPERS WORLDWIDE Product NEENAH PAPER Advertising Agency, City Y&R DUBAI Chief Creative Officer Shahir Zag Executive Creative Director Komal Bedi Sohal Creative Director Shahir Zag/Komal Bedi Sohal Copywriter Shahir Zag/Komal Bedi Sohal Art Director Komal Bedi Sohal/Shahir Zag Account Supervisor Nadine Ghossoub Advertiser’s Supervisor Ashita Judge Planner Nadine Ghossoub Entered By Y&R DUBAI

A20/291 GERMANY PUBLICATIONS & MEDIA CAMPAIGN Title PRISMA Advertiser ROLLING STONE MAGAZINE Product CAMPAIGN AGAINST FREE MUSIC DOWNLOADS Advertising Agency, City OGILVY FRANKFURT Executive Creative Director Dr. Stephan Vogel Creative Director Helmut Meyer Copywriter Taner Ercan/Dr. Stephan Vogel Art Director Eva Stetefeld Photographer Stockmaterial Art Buyer Christina Hufgard Account Supervisor Dr. Stephan Vogel Advertiser’s Supervisor Rainer Schmidt Other Credits Consultant: Peter Heinlein/Georg Fechner Entered By OGILVY FRANKFURT

A24/015 BRAZIL OTHER BUSINESS TO BUSINESS CAMPAIGN Title PAPER MAN Advertiser ALPARGATAS Product SETE LÉGUAS PROFESSIONAL BOOTS Advertising Agency, City TALENT São Paulo Executive Creative Director João Livi Creative Director Leo Macias/Philippe Degen Copywriter Antonio Nogueira Art Director Fábio Rodrigues Photographer Gustavo Lacerda Illustrator Boreal Art Buyer Mario Coelho Account Supervisor Rogério Dezembro Advertiser’s Supervisor Eduardo Sabanai Account Manager Gabriela Aun Entered By TALENT São Paulo

A20/292 GERMANY PUBLICATIONS & MEDIA CAMPAIGN Title SQUARE TRAILS Advertiser ROLLING STONE MAGAZINE Product CAMPAIGN AGAINST FREE MUSIC DOWNLOADS Advertising Agency, City OGILVY FRANKFURT Executive Creative Director Dr. Stephan Vogel Creative Director Helmut Meyer Copywriter Taner Ercan/Dr. Stephan Vogel Art Director Eva Stetefeld Photographer Stockmaterial Art Buyer Christina Hufgard Account Supervisor Dr. Stephan Vogel Advertiser’s Supervisor Rainer Schmidt Other Credits Consultant: Peter Heinlein/Georg Fechner Entered By OGILVY FRANKFURT A22/056 UNITED ARAB EMIRATES BUSINESS EQUIPMENT & SERVICES CAMPAIGN Title POLAR BEAR Advertiser PAPERS WORLDWIDE Product NEENAH PAPER Advertising Agency, City Y&R DUBAI Chief Creative Officer Shahir Zag Executive Creative Director Komal Bedi Sohal Creative Director Shahir Zag/Komal Bedi Sohal Copywriter Shahir Zag/Komal Bedi Sohal Art Director Komal Bedi Sohal/Shahir Zag Account Supervisor Nadine Ghossoub Advertiser’s Supervisor Ashita Judge Planner Nadine Ghossoub Entered By Y&R DUBAI A22/057 UNITED ARAB EMIRATES BUSINESS EQUIPMENT & SERVICES CAMPAIGN Title WALRUS Advertiser PAPERS WORLDWIDE Product NEENAH PAPER Advertising Agency, City Y&R DUBAI Chief Creative Officer Shahir Zag Executive Creative Director Komal Bedi Sohal Creative Director Shahir Zag/Komal Bedi Sohal Copywriter Shahir Zag/Komal Bedi Sohal Art Director Komal Bedi Sohal/Shahir Zag Account Supervisor Nadine Ghossoub Advertiser’s Supervisor Ashita Judge Planner Nadine Ghossoub Entered By Y&R DUBAI A22/058 UNITED ARAB EMIRATES BUSINESS EQUIPMENT & SERVICES CAMPAIGN Title REINDEER Advertiser PAPERS WORLDWIDE Product NEENAH PAPER Advertising Agency, City Y&R DUBAI Chief Creative Officer Shahir Zag Executive Creative Director Komal Bedi Sohal Creative Director Shahir Zag/Komal Bedi Sohal Copywriter Shahir Zag/Komal Bedi Sohal Art Director Komal Bedi Sohal/Shahir Zag Account Supervisor Nadine Ghossoub Advertiser’s Supervisor Ashita Judge Planner Nadine Ghossoub Entered By Y&R DUBAI

THURSDAY, JUNE 24, 2010

A24/016 BRAZIL OTHER BUSINESS TO BUSINESS CAMPAIGN Title BALLOON MAN Advertiser ALPARGATAS Product SETE LÉGUAS PROFESSIONAL BOOTS Advertising Agency, City TALENT São Paulo Executive Creative Director João Livi Creative Director Leo Macias/Philippe Degen Copywriter Antonio Nogueira Art Director Fábio Rodrigues Photographer Gustavo Lacerda Art Buyer Mario Coelho Account Supervisor Rogério Dezembro Advertiser’s Supervisor Eduardo Sabanai Account Manager Gabriela Aun Entered By TALENT São Paulo A24/017 BRAZIL OTHER BUSINESS TO BUSINESS CAMPAIGN Title SNOW MAN Advertiser ALPARGATAS Product SETE LÉGUAS PROFESSIONAL BOOTS Advertising Agency, City TALENT São Paulo Executive Creative Director João Livi Creative Director Leo Macias/Philippe Degen Copywriter Antonio Nogueira Art Director Fábio Rodrigues Photographer Gustavo Lacerda Art Buyer Mario Coelho Account Supervisor Rogério Dezembro Advertiser’s Supervisor Eduardo Sabanai Account Manager Gabriela Aun Entered By TALENT São Paulo A29/037 SPAIN PUBLIC AWARENESS MESSAGES CAMPAIGN Title MUGABE Advertiser AMNESTY INTERNATIONAL Product HUMAN RIGHTS AWARENESS Advertising Agency, City JWT SPAIN Barcelona Executive Creative Director Alex Martínez Creative Director Carles Puig Copywriter Oscar Galán Art Director Ferrán Mendizábal Account Supervisor Jordi Iglesias Advertiser’s Supervisor Concha Martínez Entered By JWT SPAIN Barcelona A29/038 SPAIN PUBLIC AWARENESS MESSAGES CAMPAIGN Title MUBARAK Advertiser AMNESTY INTERNATIONAL Product HUMAN RIGHTS AWARENESS Advertising Agency, City JWT SPAIN Barcelona Executive Creative Director Alex Martínez Creative Director Carles Puig Copywriter Oscar Galán/Mireia Vila Art Director Ferrán Mendizábal Account Supervisor Jordi Iglesias Advertiser’s Supervisor Concha Martínez Entered By JWT SPAIN Barcelona

A29/039 SPAIN PUBLIC AWARENESS MESSAGES CAMPAIGN Title KIM JONG-IL Advertiser AMNESTY INTERNATIONAL Product HUMAN RIGHTS AWARENESS Advertising Agency, City JWT SPAIN Barcelona Executive Creative Director Alex Martínez Creative Director Carles Puig Copywriter Oscar Galán/Mireia Vila Art Director Ferrán Mendizábal Account Supervisor Jordi Iglesias Advertiser’s Supervisor Concha Martínez Entered By JWT SPAIN Barcelona A29/176 NEW ZEALAND PUBLIC AWARENESS MESSAGES CAMPAIGN Title BEATING Advertiser AMNESTY INTERNATIONAL Product AMNESTY INTERNATIONAL Advertising Agency, City COLENSO BBDO Auckland Executive Creative Director Nick Worthington Creative Director Deputy Creative Director: Karl Fleet Copywriter Jonathan Mcmahon/Lisa Fedyszyn/Karl Fleet Art Director Jonathan Mcmahon/Lisa Fedyszyn/Karl Fleet Photographer Henry Jen Account Supervisor Group Account Director: Angela Watson Advertiser’s Supervisor Patrick Holmes/Cyrille Koolhaas Account Manager Kate Smart Planner Hayley Pardoe Other Credits Agency Producer: Phil Newman, Retoucher: Kevin Hyd, Designer: Lachlan Palmer-Hubbard Entered By COLENSO BBDO Auckland A29/177 NEW ZEALAND PUBLIC AWARENESS MESSAGES CAMPAIGN Title EXECUTION Advertiser AMNESTY INTERNATIONAL Product AMNESTY INTERNATIONAL Advertising Agency, City COLENSO BBDO Auckland Executive Creative Director Nick Worthington Creative Director Deputy Creative Director: Karl Fleet Copywriter Jonathan Mcmahon/Lisa Fedyszyn/Karl Fleet Art Director Jonathan Mcmahon/Lisa Fedyszyn/Karl Fleet Photographer Henry Jen Account Supervisor Group Account Director: Angela Watson Advertiser’s Supervisor Patrick Holmes/Cyrille Koolhaas Account Manager Kate Smart Planner Hayley Pardoe Other Credits Agency Producer: Phil Newman, Retoucher: Kevin Hyde, Designer: Lachlan Palmer-Hubbard Entered By COLENSO BBDO Auckland A29/178 NEW ZEALAND PUBLIC AWARENESS MESSAGES CAMPAIGN Title REBELS Advertiser AMNESTY INTERNATIONAL Product AMNESTY INTERNATIONAL Advertising Agency, City COLENSO BBDO Auckland Executive Creative Director Nick Worthington Creative Director Deputy Creative Director: Karl Fleet Copywriter Jonathan Mcmahon/Lisa Fedyszyn/Karl Fleet Art Director Jonathan Mcmahon/Lisa Fedyszyn/Karl Fleet Photographer Henry Jen Account Supervisor Group Account Director: Angela Watson Advertiser’s Supervisor Patrick Holmes/Cyrille Koolhaas Account Manager Kate Smart Planner Hayley Pardoe Other Credits Agency Producer: Phil Newman, Retoucher: Kevin Hyde, Designer: Lachlan Palmer-Hubbard Entered By COLENSO BBDO Auckland A30/052 MEXICO FUNDRAISING & APPEALS CAMPAIGN Title AMBULANCE Advertiser MEXICAN RED CROSS Product ANNUAL FUNDRAISING DRIVE Advertising Agency, City JWT MEXICO Chief Creative Officer Manuel Techera Executive Creative Director Esteban Sacco/Enrique Codesido Creative Director Gabriel Bello/Miguel Brito Copywriter Rodrigo Rothschild Art Director Victor Rojas/Esteban Sacco Photographer David Franco Illustrator Abraham Navarrete Other Credits Damiana Marin Entered By JWT MEXICO A30/053 MEXICO FUNDRAISING & APPEALS CAMPAIGN Title STRETCHER Advertiser MEXICAN RED CROSS Product ANNUAL FUNDRAISING DRIVE Advertising Agency, City JWT MEXICO Chief Creative Officer Manuel Techera Executive Creative Director Esteban Sacco/Enrique Codesido Creative Director Gabriel Bello/Miguel Brito

D5 19-33 Press Winners+C:25•01 front 23/06/10 21:13 Page27

PRESS WINNERS Copywriter Art Director Photographer Illustrator Other Credits Entered By

Rodrigo Rothschild Victor Rojas/Esteban Sacco David Franco Abraham Navarrete Damiana Marin JWT MEXICO

A30/054 MEXICO FUNDRAISING & APPEALS CAMPAIGN Title CPR Advertiser MEXICAN RED CROSS Product ANNUAL FUNDRAISING DRIVE Advertising Agency, City JWT MEXICO Chief Creative Officer Manuel Techera Executive Creative Director Esteban Sacco/Enrique Codesido Creative Director Gabriel Bello/Miguel Brito Copywriter Rodrigo Rothschild Art Director Victor Rojas/Esteban Sacco Photographer David Franco Illustrator Abraham Navarrete Other Credits Damiana Marin Entered By JWT MEXICO A30/100 FRANCE FUNDRAISING & APPEALS CAMPAIGN Title WOMAN Advertiser SAMUSOCIAL Product CHARITY ORGANISATION Advertising Agency, City PUBLICIS CONSEIL Paris Chief Creative Officer Olivier Altmann Creative Director Veronique Sels Copywriter Veronique Sels Art Director Alexandra Offe Photographer Marc Paeps Art Buyer Jean-Luc Chirio/Gael Cheval/ Charly Forin (Elysian Fields) Account Supervisor Jean-Patrick Chiquiar Advertiser’s Supervisor Xavier Emmanuelli/Stefania Parigi Account Manager Emmanuelle Henry/Deborah Guarachi Other Credits Head Of Art : Frederic Royer Entered By PUBLICIS CONSEIL Paris A30/101 FRANCE FUNDRAISING & APPEALS CAMPAIGN Title YOUNG MAN Advertiser SAMUSOCIAL Product CHARITY ORGANISATION Advertising Agency, City PUBLICIS CONSEIL Paris Chief Creative Officer Olivier Altmann Creative Director Veronique Sels Copywriter Veronique Sels Art Director Alexandra Offe Photographer Marc Paeps Art Buyer Jean-Luc Chirio/Gael Cheval/ Charly Forin (Elysian Fields) Account Supervisor Jean-Patrick Chiquiar Advertiser’s Supervisor Xavier Emmanuelli/Stefania Parigi Account Manager Emmanuelle Henry/Deborah Guarachi Other Credits Head Of Art : Frederic Royer Entered By PUBLICIS CONSEIL Paris A30/102 FRANCE FUNDRAISING & APPEALS CAMPAIGN Title OLD MAN Advertiser SAMUSOCIAL Product CHARITY ORGANISATION Advertising Agency, City PUBLICIS CONSEIL Paris Chief Creative Officer Olivier Altmann Creative Director Veronique Sels Copywriter Veronique Sels Art Director Alexandra Offe Photographer Marc Paeps Art Buyer Jean-Luc Chirio/Gael Cheval/ Charly Forin (Elysian Fields) Account Supervisor Jean-Patrick Chiquiar Advertiser’s Supervisor Xavier Emmanuelli/Stefania Parigi Account Manager Emmanuelle Henry/Deborah Guarachi Other Credits Head Of Art : Frederic Royer Entered By PUBLICIS CONSEIL Paris B03/232 ILLUSTRATION Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Illustrator Account Supervisor Advertiser’s Supervisor Entered By

INDIA KATHAKALI DANCER TRANSASIA PAPERS CONQUEROR PAPERS TAPROOT INDIA Mumbai Agnello Dias/Santosh Padhi Santosh Padhi/Agnello Dias Santosh Padhi/Agnello Dias Santosh Padhi/Agnello Dias Santosh Padhi Amol Jadhav Anant Nanvare Manan Mehta Rajesh Kejriwal TAPROOT INDIA Mumbai

B03/238 ILLUSTRATION CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Entered By B03/239 ILLUSTRATION CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Entered By B03/240 ILLUSTRATION CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Entered By B03/241 ILLUSTRATION CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Entered By B05/121 PHOTOGRAPHY CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Photographer Art Buyer Account Supervisor Advertiser’s Supervisor Account Manager Other Credits Entered By B05/122 PHOTOGRAPHY CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Photographer Art Buyer Account Supervisor Advertiser’s Supervisor Account Manager Other Credits Entered By B05/123 PHOTOGRAPHY CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Photographer Art Buyer Account Supervisor Advertiser’s Supervisor Account Manager Other Credits Entered By

USA

Bronze Awards

RAPPER VH1 TV STATION Y&R New York Ian Reichenthal/Scott Vitrone Guillermo Verga/Icaro Doria Y&R New York

A01/045

HONG KONG

SAVOURY FOODS CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Illustrator Account Supervisor Advertiser’s Supervisor Entered By

ORCHARD FRUIT PEEKABOO ORGANIC TOWN ORGANIC BABY FOOD LEO BURNETT Hong Kong Eddie Booth Connie Lo Connie Lo Kiu Chan Timothy Li Stephen Cheung Henry Chan Alvin Yim Frank Chow LEO BURNETT Hong Kong

USA LATINO VH1 TV STATION Y&R New York Ian Reichenthal/Scott Vitrone Guillermo Verga/Icaro Doria Y&R New York USA BLUES VH1 TV STATION Y&R New York Ian Reichenthal/Scott Vitrone Guillermo Verga/Icaro Doria Y&R New York USA POP DIVA VH1 TV STATION Y&R New York Ian Reichenthal/Scott Vitrone Guillermo Verga/Icaro Doria Y&R New York FRANCE WOMAN SAMUSOCIAL CHARITY ORGANIZATION PUBLICIS CONSEIL Paris Olivier Altmann Veronique Sels Veronique Sels Alexandra Offe Marc Paeps Jean-Luc Chirio/Gael Cheval/ Charly Forin (Elysian Fields) Jean-Patrick Chiquiar Xavier Emmanuelli/Stefania Parigi Emmanuelle Henry/Deborah Guarachi Head Of Art: Frederic Royer PUBLICIS CONSEIL Paris FRANCE YOUNG MAN SAMUSOCIAL CHARITY ORGANISATION PUBLICIS CONSEIL Paris Olivier Altmann Veronique Sels Veronique Sels Alexandra Offe Marc Paeps Jean-Luc Chirio/Gael Cheval/ Charly Forin (Elysian Fields) Jean-Patrick Chiquiar Xavier Emmanuelli/Stefania Parigi Emmanuelle Henry/Deborah Guarachi Head Of Art: Frederic Royer PUBLICIS CONSEIL Paris FRANCE OLD MAN SAMUSOCIAL CHARITY ORGANISATION PUBLICIS CONSEIL Paris Olivier Altmann Veronique Sels Veronique Sels Alexandra Offe Marc Paeps Jean-Luc Chirio/Gael Cheval/ Charly Forin (Elysian Fields) Jean-Patrick Chiquiar Xavier Emmanuelli/Stefania Parigi Emmanuelle Henry/Deborah Guarachi Head Of Art: Frederic Royer PUBLICIS CONSEIL Paris

A01/046 SAVOURY FOODS CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Illustrator Account Supervisor Advertiser’s Supervisor Entered By A01/047 SAVOURY FOODS CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Illustrator Account Supervisor Advertiser’s Supervisor Entered By

HONG KONG GRANDMA’S TURKEY DINNER ORGANIC TOWN ORGANIC BABY FOOD LEO BURNETT Hong Kong Eddie Booth Connie Lo Connie Lo Kiu Chan Timothy Li Stephen Cheung Henry Chan Alvin Yim Frank Chow LEO BURNETT Hong Kong HONG KONG PUMPKIN PIE ORGANIC TOWN ORGANIC BABY FOOD LEO BURNETT Hong Kong Eddie Booth Connie Lo Connie Lo Kiu Chan Timothy Li Stephen Cheung Henry Chan Alvin Yim Frank Chow LEO BURNETT Hong Kong

A02/005 EGYPT SWEET FOODS & SNACKS CAMPAIGN Title LIVING ROOM Advertiser SIMA FOOD INDUSTRIES Product LIKA GUM Advertising Agency, City ELEPHANT Cairo Creative Director Ali Ali/Maged Nassar Copywriter Ali Ali/Diaa Osman Art Director Maged Nassar/Montasser Khalil Photographer Ali Ali Advertiser’s Supervisor Amr Fendi Entered By ELEPHANT Cairo A02/006 EGYPT SWEET FOODS & SNACKS CAMPAIGN Title CAMP Advertiser SIMA FOOD INDUSTRIES Product LIKA GUM Advertising Agency, City ELEPHANT Cairo Creative Director Ali Ali/Maged Nassar Copywriter Ali Ali/Diaa Osman Art Director Maged Nassar/Montasser Khalil Photographer Ali Ali Advertiser’s Supervisor Amr Fendi Entered By ELEPHANT Cairo A02/007 EGYPT SWEET FOODS & SNACKS CAMPAIGN Title SWAMP Advertiser SIMA FOOD INDUSTRIES Product LIKA GUM Advertising Agency, City ELEPHANT Cairo Creative Director Ali Ali/Maged Nassar Copywriter Ali Ali/Diaa Osman Art Director Maged Nassar/Montasser Khalil Photographer Ali Ali Advertiser’s Supervisor Amr Fendi Entered By ELEPHANT Cairo A02/039 UNITED KINGDOM SWEET FOODS & SNACKS CAMPAIGN Title EUNICE Advertiser PEPSICO Product DORITOS Advertising Agency, City ABBOTT MEAD VICKERS BBDO London Chief Creative Officer Paul Brazier Executive Creative Director Paul Brazier

THURSDAY, JUNE 24, 2010

D5 19-33 Press Winners+C:25•01 front 23/06/10 21:13 Page28

PRESS WINNERS

Creative Director Copywriter Art Director Photographer Entered By

Paul Brazier Paul Knott Tim Vance Dave Stewart ABBOTT MEAD VICKERS BBDO London

A02/040 UNITED KINGDOM SWEET FOODS & SNACKS CAMPAIGN Title IAN Advertiser PEPSICO Product DORITOS Advertising Agency, City ABBOTT MEAD VICKERS BBDO London Chief Creative Officer Paul Brazier Executive Creative Director Paul Brazier Creative Director Paul Brazier Copywriter Paul Knott Art Director Tim Vance Photographer Dave Stewart Entered By ABBOTT MEAD VICKERS BBDO London A02/041 UNITED KINGDOM SWEET FOODS & SNACKS CAMPAIGN Title PAT Advertiser PEPSICO Product DORITOS Advertising Agency, City ABBOTT MEAD VICKERS BBDO London Chief Creative Officer Paul Brazier Executive Creative Director Paul Brazier Creative Director Paul Brazier Copywriter Paul Knott Art Director Tim Vance Photographer Dave Stewart Entered By ABBOTT MEAD VICKERS BBDO London A02/042 UNITED KINGDOM SWEET FOODS & SNACKS CAMPAIGN Title SIMONE Advertiser PEPSICO Product DORITOS Advertising Agency, City ABBOTT MEAD VICKERS BBDO London Chief Creative Officer Paul Brazier Executive Creative Director Paul Brazier Creative Director Paul Brazier Copywriter Paul Knott Art Director Tim Vance Photographer Dave Stewart Entered By ABBOTT MEAD VICKERS BBDO London A04/076 BRAZIL NON-ALCOHOLIC DRINKS CAMPAIGN Title DROPS OF SWEAT 1 Advertiser PEPSICO Product GATORADE Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Marcello Serpa Creative Director Luiz Sanches Copywriter Marco Giannelli (Pernil) Art Director Andre Gola Photographer Hugo Treu Typographer Jose Roberto Bezerra Advertiser’s Supervisor Gustavo Siemsen Planner Cintia Gonçalves/Valter Bombonato Entered By ALMAPBBDO São Paulo A04/077 BRAZIL NON-ALCOHOLIC DRINKS CAMPAIGN Title DROPS OF SWEAT 2 Advertiser PEPSICO Product GATORADE Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Marcello Serpa Creative Director Luiz Sanches Copywriter Marco Giannelli (Pernil) Art Director Andre Gola Photographer Hugo Treu Typographer Jose Roberto Bezerra Advertiser’s Supervisor Gustavo Siemsen Planner Cintia Gonçalves/Valter Bombonato Entered By ALMAPBBDO São Paulo A04/078 BRAZIL NON-ALCOHOLIC DRINKS CAMPAIGN Title DROPS OF SWEAT 3 Advertiser PEPSICO Product GATORADE Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Marcello Serpa Creative Director Luiz Sanches Copywriter Marco Giannelli (Pernil) Art Director Andre Gola Photographer Hugo Treu Typographer Jose Roberto Bezerra Advertiser’s Supervisor Gustavo Siemsen Planner Cintia Gonçalves/Valter Bombonato Entered By ALMAPBBDO São Paulo

THURSDAY, JUNE 24, 2010

A06/046 HOUSEHOLD: OTHER Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Other Credits Entered By A06/095 HOUSEHOLD: OTHER Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriter Art Director Photographer Illustrator Other Credits Entered By

MEXICO FISH KIMBERLY-CLARK ALUKIM FOIL JWT MEXICO Manuel Techera Esteban Sacco/Enrique Codesido Federico Macko Federico Macko Esteban Sacco David Franco Silvia Gomez/Damiana Marin/ Abraham Navarrete JWT MEXICO THAILAND MARBLE 3M CUSHION WRAP CREATIVE JUICE\BANGKOK (TBWA) Bangkok Thirasak Tanapatanakul Thirasak Tanapatanakul Taya Soonthonvipat Dasima Ongsiriwattana/ Thirasak Tanapatanakul Surachai Puthikulangkura Surachai Puthikulangkura/Supachai U-Rairat Agency Producer: Witsawut Nuchpoom/ Production House Producer: Somsak Pairew CREATIVE JUICE\BANGKOK (TBWA) Bangkok

A07/101 SOUTH AFRICA HOME APPLIANCES & FURNISHINGS CAMPAIGN Title WATCH Advertiser IB McINTYRE Product MASTERLOCK Advertising Agency, City FoxP2 Cape Town Creative Director Andrew Whitehouse/Justin Gomes Copywriter Justin Osburn Art Director Reijer Van Der Vlugt Art Buyer Shannon Delaporte Account Supervisor Elouise Opperman/Charl Thom Entered By FoxP2 Cape Town A07/102 SOUTH AFRICA HOME APPLIANCES & FURNISHINGS CAMPAIGN Title RING Advertiser IB McINTYRE Product MASTERLOCK Advertising Agency, City FoxP2 Cape Town Creative Director Andrew Whitehouse/Justin Gomes Copywriter Justin Osburn Art Director Reijer Van Der Vlugt Art Buyer Shannon Delaporte Account Supervisor Elouise Opperman/Charl Thom Entered By FoxP2 Cape Town A07/103 SOUTH AFRICA HOME APPLIANCES & FURNISHINGS CAMPAIGN Title GUN Advertiser IB McINTYRE Product MASTERLOCK Advertising Agency, City FoxP2 Cape Town Creative Director Andrew Whitehouse/Justin Gomes Copywriter Justin Osburn Art Director Reijer Van Der Vlugt Art Buyer Shannon Delaporte Account Supervisor Elouise Opperman/Charl Thom Entered By FoxP2 Cape Town A09/031 TOILETRIES CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Illustrator Art Buyer Entered By A09/032 TOILETRIES CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Illustrator Art Buyer Entered By

UNITED KINGDOM KING/FOOL KIMBERLY-CLARK KLEENEX JWT London Russell Ramsey Russell Ramsey/Dominick Lynch-Robinson Christiano Neves Christiano Neves Jonny Thompson Gail Armstrong Coco Weir JWT London UNITED KINGDOM YES/NO KIMBERLY-CLARK KLEENEX JWT London Russell Ramsey Russell Ramsey/Dominick Lynch-Robinson Christiano Neves Christiano Neves Jonny Thompson Gail Armstrong Coco Weir JWT London

A09/033 TOILETRIES CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Illustrator Art Buyer Entered By A10/062 OTC PHARMACY CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Photographer Account Supervisor Advertiser’s Supervisor Entered By A10/063 OTC PHARMACY CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Photographer Account Supervisor Advertiser’s Supervisor Entered By A10/064 OTC PHARMACY CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Photographer Account Supervisor Advertiser’s Supervisor Entered By A10/110 OTC PHARMACY CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Entered By A10/111 OTC PHARMACY CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Entered By

UNITED KINGDOM GLORY/FAILURE KIMBERLY-CLARK KLEENEX JWT London Russell Ramsey Russell Ramsey/Dominick Lynch-Robinson Christiano Neves Christiano Neves Jonny Thompson Gail Armstrong Coco Weir JWT London SPAIN PAIN RECKITT BENCKISER STREPSILS EURO RSCG ESPAÑA Madrid Germán Silva Germán Silva/Haitz Mendibil/Ekhi Mendibil Luis Munné Jacobo Concejo Grupo Rafael Carla Tortosa/Cristina Tardío Christin Lambert EURO RSCG ESPAÑA Madrid SPAIN GIFTS RECKITT BENCKISER STREPSILS EURO RSCG ESPAÑA Madrid Germán Silva Germán Silva/Haitz Mendibil/Ekhi Mendibil Luis Munné Jacobo Concejo Grupo Rafael Carla Tortosa/Cristina Tardío Christin Lambert EURO RSCG ESPAÑA Madrid SPAIN FEAR RECKITT BENCKISER STREPSILS EURO RSCG ESPAÑA Madrid Germán Silva Germán Silva/Haitz Mendibil/Ekhi Mendibil Luis Munné Jacobo Concejo Grupo Rafael Carla Tortosa/Cristina Tardío Christin Lambert EURO RSCG ESPAÑA Madrid ARGENTINA UNCLES KOPELCO TULIPAN CONDOMS Y&R BUENOS AIRES Martin Mercado Martin Mercado Hernan Damilano Federico Aubone Carolina Aguilar Matias Posti Y&R BUENOS AIRES ARGENTINA AUNTS KOPELCO TULIPAN CONDOMS Y&R BUENOS AIRES Martin Mercado Martin Mercado Hernan Damilano Federico Aubone Carolina Aguilar Matias Posti Y&R BUENOS AIRES

A11/143 BRAZIL CLOTHING, FOOTWEAR & ACCESSORIES CAMPAIGN Title BANANA Advertiser SÃO PAULO ALPARGATAS Product HAVAIANAS Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Marcello Serpa

D5 19-33 Press Winners+C:25•01 front 23/06/10 21:13 Page29

PRESS WINNERS Creative Director Copywriter Art Director AnderyTypographer Advertiser’s Supervisor Planner Entered By

Luiz Sanches Sophie Schoenburg Marcello Serpa/Luiz Sanches/Julio Jose Roberto Bezerra Carla Schmitzberger Cintia Gonçalves/Sabrina Guzzon/ Amanda Thomaz ALMAPBBDO São Paulo

A11/144 BRAZIL CLOTHING, FOOTWEAR & ACCESSORIES CAMPAIGN Title TAXI Advertiser SÃO PAULO ALPARGATAS Product HAVAIANAS Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Marcello Serpa Creative Director Luiz Sanches Copywriter Sophie Schoenburg Art Director Marcello Serpa/Luiz Sanches/Julio Andery Typographer Jose Roberto Bezerra Advertiser’s Supervisor Carla Schmitzberger Planner Cintia Gonçalves/Sabrina Guzzon/ Amanda Thomaz Entered By ALMAPBBDO São Paulo A11/145 BRAZIL CLOTHING, FOOTWEAR & ACCESSORIES CAMPAIGN Title SHOE Advertiser SÃO PAULO ALPARGATAS Product HAVAIANAS Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Marcello Serpa Creative Director Luiz Sanches Copywriter Sophie Schoenburg Art Director Marcello Serpa/Luiz Sanches/Julio Andery Typographer Jose Roberto Bezerra Advertiser’s Supervisor Carla Schmitzberger Planner Cintia Gonçalves/Sabrina Guzzon/ Amanda Thomaz Entered By ALMAPBBDO São Paulo A11/146 Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Typographer Advertiser’s Supervisor Planner Entered By

BRAZIL CRANK SÃO PAULO ALPARGATAS HAVAIANAS ALMAPBBDO São Paulo Marcello Serpa Marcello Serpa Luiz Sanches Sophie Schoenburg Marcello Serpa/Luiz Sanches/Julio Andery Jose Roberto Bezerra Carla Schmitzberger Cintia Gonçalves/Sabrina Guzzon/ Amanda Thomaz ALMAPBBDO São Paulo

A11/147 BRAZIL CLOTHING, FOOTWEAR & ACCESSORIES CAMPAIGN Title PERFUME SPRAY Advertiser SÃO PAULO ALPARGATAS Product HAVAIANAS Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Marcello Serpa Creative Director Luiz Sanches Copywriter Sophie Schoenburg Art Director Marcello Serpa/Luiz Sanches/Julio Andery Typographer Jose Roberto Bezerra Advertiser’s Supervisor Carla Schmitzberger Planner Cintia Gonçalves/Sabrina Guzzon/ Amanda Thomaz Entered By ALMAPBBDO São Paulo A11/148 BRAZIL CLOTHING, FOOTWEAR & ACCESSORIES CAMPAIGN Title DRESS CODE Advertiser SÃO PAULO ALPARGATAS Product HAVAIANAS SLIM Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Marcello Serpa Creative Director Marcello Serpa/Marcus Sulzbacher Copywriter Gustavo Sarkis/Andre Kassu Art Director Marcos Kotlhar Photographer Daishi Pais Illustrator Manu/Fabio Girardi/Rene Corine/ Marcos Kotlhar Typographer José Roberto Bezerra Advertiser’s Supervisor Carla Schmitzberger Planner Cintia Gonçalves/Sabrina Guzzon/ Amanda Thomaz Entered By ALMAPBBDO São Paulo

A11/149 BRAZIL CLOTHING, FOOTWEAR & ACCESSORIES CAMPAIGN Title IN NYC Advertiser SÃO PAULO ALPARGATAS Product HAVAIANAS SLIM Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Marcello Serpa Creative Director Marcello Serpa/Marcus Sulzbacher Copywriter Gustavo Sarkis/Andre Kassu Art Director Marcos Kotlhar Photographer Daishi Pais Illustrator Manu/Fabio Girardi/Rene Corine/ Marcos Kotlhar Typographer José Roberto Bezerra Advertiser’s Supervisor Carla Schmitzberger Planner Cintia Gonçalves/Sabrina Guzzon/ Amanda Thomaz Entered By ALMAPBBDO São Paulo A11/150 BRAZIL CLOTHING, FOOTWEAR & ACCESSORIES CAMPAIGN Title BEING STYLISH Advertiser SÃO PAULO ALPARGATAS Product HAVAIANAS SLIM Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Marcello Serpa Creative Director Marcello Serpa/Marcus Sulzbacher Copywriter Gustavo Sarkis/Andre Kassu/ Sophie Schoenburg Art Director Marcos Kotlhar Photographer Daishi Pais Illustrator Manu/Fabio Girardi/Rene Corine/ Marcos Kotlhar Typographer José Roberto Bezerra Advertiser’s Supervisor Carla Schmitzberger Planner Cintia Gonçalves/Sabrina Guzzon/ Amanda Thomaz Entered By ALMAPBBDO São Paulo A11/151 BRAZIL CLOTHING, FOOTWEAR & ACCESSORIES CAMPAIGN Title ELEPHANT Advertiser SÃO PAULO ALPARGATAS Product HAVAIANAS SLIM Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Marcello Serpa Creative Director Marcello Serpa/Marcus Sulzbacher Copywriter Gustavo Sarkis/Andre Kassu Art Director Marcos Kotlhar Photographer Daishi Pais Illustrator Manu/Fabio Girardi/Rene Corine/ Marcos Kotlhar Typographer José Roberto Bezerra Advertiser’s Supervisor Carla Schmitzberger Planner Cintia Gonçalves/Sabrina Guzzon/ Amanda Thomaz Entered By ALMAPBBDO São Paulo A12/063 MISCELLANEOUS CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Illustrator Typographer Art Buyer Advertiser’s Supervisor Account Manager Planner Entered By A12/064 MISCELLANEOUS CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Illustrator Typographer Art Buyer

CHILE COUNTRYSIDE NUTRIPRO MASTERDOG LIGHT DOG FOOD PROLAM Y&R Santiago Tony Sarroca Alvaro Becker Tomás Cisternas Andrés Echeverría/Cristián Costa/ Nicolás Escalona Patricio Pescetto Ricardo Salamanca Andrés Echeverría/Cristián Costa/ Nicolás Escalona Constanza Valdés Patricia Muñoz Pancho Cardemil Carmen Montes PROLAM Y&R Santiago CHILE KITCHEN NUTRIPRO MASTERDOG LIGHT DOG FOOD PROLAM Y&R Santiago Tony Sarroca Alvaro Becker Tomás Cisternas Andrés Echeverría/Cristián Costa/ Nicolás Escalona Patricio Pescetto Ricardo Salamanca Andrés Echeverría/Cristián Costa/ Nicolás Escalona Constanza Valdés

Advertiser’s Supervisor Account Manager Planner Entered By

Patricia Muñoz Pancho Cardemil Carmen Montes PROLAM Y&R Santiago

A12/065 MISCELLANEOUS CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director

CHILE

Photographer Illustrator Typographer Art Buyer Advertiser’s Supervisor Account Manager Planner Entered By

POOL NUTRIPRO MASTERDOG LIGHT DOG FOOD PROLAM Y&R Santiago Tony Sarroca Alvaro Becker Tomás Cisternas Andrés Echeverría/Cristián Costa/ Nicolás Escalona Patricio Pescetto Ricardo Salamanca Andrés Echeverría/Cristián Costa/ Nicolás Escalona Constanza Valdés Patricia Muñoz Pancho Cardemil Carmen Montes PROLAM Y&R Santiago

A14/096 CHILE OTHER VEHICLES, AUTO PRODUCTS & SERVICES CAMPAIGN Title PORCUPINE Advertiser MITSUBISHI MOTORS Product ORIGINAL PARTS Advertising Agency, City BBDO CHILE Santiago Executive Creative Director Joaquin Bascuñan Creative Director Emerson Navarrete Copywriter Marcelo Correa Art Director Emerson Navarrete/Silvio Vildosola/ Sebastian Caceres Illustrator Silvio Vildosola Account Supervisor Cesar Araya Advertiser’s Supervisor Cecilia Unanue Account Manager Virginia Girardin Entered By BBDO CHILE Santiago A14/097 CHILE OTHER VEHICLES, AUTO PRODUCTS & SERVICES CAMPAIGN Title METEORITE Advertiser MITSUBISHI MOTORS Product ORIGINAL PARTS Advertising Agency, City BBDO CHILE Santiago Executive Creative Director Joaquin Bascuñan Creative Director Emerson Navarrete Copywriter Marcelo Correa Art Director Emerson Navarrete/Silvio Vildosola/ Sebastian Caceres Illustrator Silvio Vildosola Account Supervisor Cesar Araya Advertiser’s Supervisor Cecilia Unanue Account Manager Virginia Girardin Entered By BBDO CHILE Santiago A14/098 CHILE OTHER VEHICLES, AUTO PRODUCTS & SERVICES CAMPAIGN Title BOY Advertiser MITSUBISHI MOTORS Product ORIGINAL PARTS Advertising Agency, City BBDO CHILE Santiago Executive Creative Director Joaquin Bascuñan Creative Director Emerson Navarrete Copywriter Marcelo Correa Art Director Emerson Navarrete/Silvio Vildosola/ Sebastian Caceres Illustrator Silvio Vildosola/Oscar Chavez Account Supervisor Cesar Araya Advertiser’s Supervisor Cecilia Unanue Account Manager Virginia Girardin Entered By BBDO CHILE Santiago A14/099 CHILE OTHER VEHICLES, AUTO PRODUCTS & SERVICES CAMPAIGN Title ICEBERG Advertiser MITSUBISHI MOTORS Product ORIGINAL PARTS Advertising Agency, City BBDO CHILE Santiago Executive Creative Director Joaquin Bascuñan Creative Director Emerson Navarrete Copywriter Marcelo Correa Art Director Emerson Navarrete/Silvio Vildosola/ Sebastian Caceres Illustrator Silvio Vildosola Account Supervisor Cesar Araya Advertiser’s Supervisor Cecilia Unanue Account Manager Virginia Girardin Entered By BBDO CHILE Santiago A15/078 SINGAPORE HOME ELECTRONICS & AUDIO-VISUAL CAMPAIGN Title CONSTRUCTION Advertiser BOSE Product NOISE-CANCELLING HEADPHONES Advertising Agency, City DDB SINGAPORE

THURSDAY, JUNE 24, 2010

D5 19-33 Press Winners+C:25•01 front 23/06/10 21:13 Page30

PRESS WINNERS

Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Art Buyer Advertiser’s Supervisor Account Manager Other Credits

Entered By

Neil Johnson Joji Jacob Thomas Yang Lester Lee Khalid Osman Allan Ng (The Republic) Chan Suet Ling Tammy Chan Rowena Bhagchandani/Vivien Foo Digital Imaging Artist: Lay Leng (Miracle Factory)/ Producer: Raj Mahentheran (The Republic) DDB SINGAPORE

A15/079 SINGAPORE HOME ELECTRONICS & AUDIO-VISUAL CAMPAIGN Title NOISY DOG Advertiser BOSE Product NOISE-CANCELLING HEADPHONES Advertising Agency, City DDB SINGAPORE Chief Creative Officer Neil Johnson Executive Creative Director Joji Jacob Creative Director Thomas Yang Copywriter Lester Lee Art Director Khalid Osman Photographer Allan Ng (The Republic) Art Buyer Chan Suet Ling Account Supervisor Rowena Bhagchandani/Vivien Foo Advertiser’s Supervisor Tammy Chan Other Credits Digital Imaging Artist: Lay Leng (Miracle Factory)/ Producer: Raj Mahentheran (The Republic) Entered By DDB SINGAPORE A15/080 SINGAPORE HOME ELECTRONICS & AUDIO-VISUAL CAMPAIGN Title CRYING KID Advertiser BOSE Product NOISE-CANCELLING HEADPHONES Advertising Agency, City DDB SINGAPORE Chief Creative Officer Neil Johnson Executive Creative Director Joji Jacob Creative Director Thomas Yang Copywriter Lester Lee Art Director Khalid Osman Photographer Allan Ng (The Republic) Art Buyer Chan Suet Ling Advertiser’s Supervisor Tammy Chan Account Manager Rowena Bhagchandani/Vivien Foo Other Credits Digital Imaging Artist: Lay Leng (Miracle Factory)/ Producer: Raj Mahentheran (The Republic) Entered By DDB SINGAPORE A15/103 THAILAND HOME ELECTRONICS & AUDIO-VISUAL CAMPAIGN Title JACUZZI Advertiser CANON MARKETING (THAILAND) CO. Product UNDERWATER CAMERA Advertising Agency, City LEO BURNETT & ARC WORLDWIDE THAILAND Bangkok Executive Creative Director Keeratie Chaimoungkalo/Sompat Trisadikun Creative Director Keeratie Chaimoungkalo/Sompat Trisadikun Copywriter Santi Tubtimtong Art Director Sompat Trisadikun/Nateepat Jaturonrasmi Entered By LEO BURNETT & ARC WORLDWIDE THAILAND Bangkok

Copywriter Art Director Photographer Illustrator Account Supervisor Advertiser’s Supervisor Planner Entered By

THURSDAY, JUNE 24, 2010

A18/008 ISRAEL TRAVEL, TRANSPORT & TOURISM CAMPAIGN Title BATHROOM Advertiser TZABAR TRAVEL AGENCY Product TZABAR ROMANTIC Advertising Agency, City ACW GREY Tel Aviv Executive Creative Director Yonatan Stirin Creative Director Shani Gershi Copywriter Inbal Barak/Shani Gershi Art Director Shani Gershi Photographer Yaron Yitzhakov Account Supervisor Sarit Sternhell Account Manager Dani Brande Other Credits Agency Producers: Chaguy Eshel/ Nurit Rimon Entered By ACW GREY Tel Aviv A18/009 ISRAEL TRAVEL, TRANSPORT & TOURISM CAMPAIGN Title KITCHEN Advertiser TZABAR TRAVEL AGENCY Product TZABAR ROMANTIC Advertising Agency, City ACW GREY Tel Aviv Executive Creative Director Yonatan Stirin Creative Director Shani Gershi Copywriter Inbal Barak/Shani Gershi Art Director Shani Gershi Photographer Yaron Yitzhakov Account Supervisor Sarit Sternhell Account Manager Dani Brande Other Credits Agency Producers: Chaguy Eshel/Nurit Rimon Entered By ACW GREY Tel Aviv A18/010 ISRAEL TRAVEL, TRANSPORT & TOURISM CAMPAIGN Title TV Advertiser TZABAR TRAVEL AGENCY Product TZABAR ROMANTIC Advertising Agency, City ACW GREY Tel Aviv Executive Creative Director Yonatan Stirin Creative Director Shani Gershi Copywriter Inbal Barak/Shani Gershi Art Director Shani Gershi Photographer Yaron Yitzhakov Account Supervisor Sarit Sternhell Account Manager Dani Brande Other Credits Agency Producers: Chaguy Eshel/ Nurit Rimon Entered By ACW GREY Tel Aviv

UNITED ARAB EMIRATES

A18/064 BRAZIL TRAVEL, TRANSPORT & TOURISM CAMPAIGN Title CAMERA Advertiser ARUBA TOURISM AUTHORITY Product ARUBA TOURISM Advertising Agency, City LEW’LARA\TBWA São Paulo Chief Creative Officer Jaques Lewkowicz Executive Creative Director Andre Laurentino Creative Director Manir Fadel/Luciano Lincoln Copywriter Manir Fadel Art Director Luciano Lincoln Photographer Image Bank Art Buyer Giuliano Springhetti Account Supervisor Francisco Coutinho Account Manager Fernanda Tedde Entered By LEW’LARA\TBWA São Paulo

WOLVES HARVEY NICHOLS DEPARTMENT STORE Y&R DUBAI Shahir Zag Komal Bedi Sohal Shahir Zag/Kalpesh Patankar/ Parixit Bhattacharya Parixit Bhattacharya/Kalpesh Patankar Kalpesh Patankar/Parixit Bhattacharya Anuchai Secharunputong Remix Studio Bangkok Nadine Ghossoub/Souha Khouri Vino El Khatib Nadine Ghossoub Y&R DUBAI

A18/065 BRAZIL TRAVEL, TRANSPORT & TOURISM CAMPAIGN Title TIP Advertiser ARUBA TOURISM AUTHORITY Product ARUBA TOURISM Advertising Agency, City LEW’LARA\TBWA São Paulo Chief Creative Officer Jaques Lewkowicz Executive Creative Director Andre Laurentino Creative Director Manir Fadel/Luciano Lincoln Copywriter Manir Fadel Art Director Luciano Lincoln Photographer Image Bank Account Supervisor Francisco Coutinho Advertiser’s Supervisor Ana Maria Ostrower Account Manager Fernanda Tedde Entered By LEW’LARA\TBWA São Paulo

A15/104 THAILAND HOME ELECTRONICS & AUDIO-VISUAL CAMPAIGN Title BEACH Advertiser CANON MARKETING (THAILAND) CO. Product UNDERWATER CAMERA Advertising Agency, City LEO BURNETT & ARC WORLDWIDE THAILAND Bangkok Executive Creative Director Keeratie Chaimoungkalo/Sompat Trisadikun Creative Director Keeratie Chaimoungkalo/Sompat Trisadikun Copywriter Santi Tubtimtong Art Director Sompat Trisadikun/Nateepat Jaturonrasmi Entered By LEO BURNETT & ARC WORLDWIDE THAILAND Bangkok A16/165 RETAIL STORES Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director

A17/034 GUATEMALA RESTAURANTS & FAST FOOD OUTLETS Title CAMOUFLAGE Advertiser HOOTERS Product HAPPY HOUR Advertising Agency, City OGILVY GUATEMALA Chief Creative Officer Ramiro Eduardo Executive Creative Director Miguel Mayen Creative Director Herberth Monterroso Copywriter Roberto Gomez Art Director Francisco Coutiño Account Supervisor Antonieta Contreras Advertiser’s Supervisor Javier Morales Account Manager Tete Del Cid Planner Maria Andrea Salvado Entered By OGILVY GUATEMALA

A18/066 BRAZIL TRAVEL, TRANSPORT & TOURISM CAMPAIGN Title BUS Advertiser ARUBA TOURISM AUTHORITY Product ARUBA TOURISM Advertising Agency, City LEW’LARA\TBWA São Paulo Chief Creative Officer Jaques Lewkowicz Executive Creative Director Andre Laurentino Creative Director Manir Fadel/Luciano Lincoln Copywriter Manir Fadel Art Director Luciano Lincoln Photographer Image Bank Art Buyer Giuliano Springhetti Account Supervisor Francisco Coutinho Advertiser’s Supervisor Ana Maria Ostrower Account Manager Fernanda Tedde Entered By LEW’LARA\TBWA São Paulo A19/119 ITALY ENTERTAINMENT & LEISURE CAMPAIGN Title THE STRIP POKER Advertiser MUSEO NAZIONALE DEL FUMETTO Product COMICS NATIONAL MUSEUM Advertising Agency, City JWT ITALIA Milan Executive Creative Director Pietro Maestri Creative Director Bruno Bertelli/Cristiana Boccassini/ Flavio Mainoli/Paolo Cesano Copywriter Bruno Bertelli/Paolo Cesano Art Director Cristiana Boccassini/Flavio Mainoli Illustrator Manlio Truscia Entered By JWT ITALIA Milan A19/120 ITALY ENTERTAINMENT & LEISURE CAMPAIGN Title THE FART Advertiser MUSEO NAZIONALE DEL FUMETTO Product COMICS NATIONAL MUSEUM Advertising Agency, City JWT ITALIA Milan Executive Creative Director Pietro Maestri Creative Director Bruno Bertelli/Cristiana Boccassini/ Flavio Mainoli/Paolo Cesano Copywriter Bruno Bertelli/Paolo Cesano Art Director Cristiana Boccassini/Flavio Mainoli Illustrator Manlio Truscia Entered By JWT ITALIA Milan A19/121 ITALY ENTERTAINMENT & LEISURE CAMPAIGN Title THE LOOK-OUT Advertiser MUSEO NAZIONALE DEL FUMETTO Product COMICS NATIONAL MUSEUM Advertising Agency, City JWT ITALIA Milan Executive Creative Director Pietro Maestri Creative Director Bruno Bertelli/Cristiana Boccassini/ Flavio Mainoli/Paolo Cesano Copywriter Bruno Bertelli/Paolo Cesano Art Director Cristiana Boccassini/Flavio Mainoli Illustrator Manlio Truscia Entered By JWT ITALIA Milan A20/185 PORTUGAL PUBLICATIONS & MEDIA CAMPAIGN Title MICHAEL JACKSON Advertiser MTV Product FAMOUS CRIME SCENE Advertising Agency, City LEO BURNETT IBERIA Chief Creative Officer Chacho Puebla Executive Creative Director Renato Lopes/Erick Rosa Copywriter “Steve” Colmar Art Director Pedro Hefs Illustrator Daniel Rosini/Renato Lopes Typographer Pedro Hefs Other Credits Tura - Creative Advisor Entered By LEO BURNETT IBERIA A20/186 PORTUGAL PUBLICATIONS & MEDIA CAMPAIGN Title MARVIN GAYE Advertiser MTV Product FAMOUS CRIME SCENE Advertising Agency, City LEO BURNETT IBERIA Chief Creative Officer Chacho Puebla Executive Creative Director Renato Lopes/Erick Rosa Copywriter “Steve” Colmar Art Director Pedro Hefs Illustrator Daniel Rosini/Pedro Hefs Typographer Pedro Hefs Other Credits Tura - Creative Advisor Entered By LEO BURNETT IBERIA A20/187 PORTUGAL PUBLICATIONS & MEDIA CAMPAIGN Title TUPAC & B.I.G Advertiser MTV Product FAMOUS CRIME SCENE Advertising Agency, City LEO BURNETT IBERIA Chief Creative Officer Chacho Puebla Executive Creative Director Renato Lopes/Erick Rosa Copywriter “Steve” Colmar

D5 19-33 Press Winners+C:25•01 front 23/06/10 21:14 Page31

PRESS WINNERS Art Director Illustrator Typographer Other Credits Entered By

Pedro Hefs Daniel Rosini/Radu «Noper» Pedro Hefs Tura - Creative Advisor LEO BURNETT IBERIA

A20/188 PORTUGAL PUBLICATIONS & MEDIA CAMPAIGN Title JOHN LENNON Advertiser MTV Product FAMOUS CRIME SCENE Advertising Agency, City LEO BURNETT IBERIA Chief Creative Officer Chacho Puebla Executive Creative Director Renato Lopes/Erick Rosa Copywriter “Steve” Colmar Art Director Pedro Hefs Illustrator Caio Lekecinskas/Daniel Rosini Typographer Pedro Hefs Other Credits Tura - Creative Advisor Entered By LEO BURNETT IBERIA A20/265 PUBLICATIONS & MEDIA Title Advertiser Product Advertising Agency, City Creative Director Copywriter Art Director Photographer Account Supervisor Account Manager Entered By

TURKEY CAMERA MAN CNN TURK NEWS CHANNEL DDB&CO. Istanbul Karpat Polat Orhan Gazi Kandemir Koray Sahin Bora Subakan Asli Haymana Ela Gokkan DDB&CO. Istanbul

A21/012 SPAIN BANKING, INVESTMENT & INSURANCE CAMPAIGN Title POUND FACE Advertiser WESTERN UNION Product MONEY TRANSFER Advertising Agency, City ZAPPING/M&C SAATCHI Madrid Executive Creative Director Urs Frick/Uschi Henkes/Manolo Moreno Copywriter David Guillén Navarro Art Director Pep Farrés Entered By ZAPPING/M&C SAATCHI Madrid A21/013 SPAIN BANKING, INVESTMENT & INSURANCE CAMPAIGN Title DOLLAR FACE Advertiser WESTERN UNION Product MONEY TRANSFER Advertising Agency, City ZAPPING/M&C SAATCHI Madrid Executive Creative Director Urs Frick/Uschi Henkes/Manolo Moreno Copywriter David Guillén Navarro Art Director Pep Farrés Entered By ZAPPING/M&C SAATCHI Madrid A21/014 SPAIN BANKING, INVESTMENT & INSURANCE CAMPAIGN Title RENMIBI FACE Advertiser WESTERN UNION Product MONEY TRANSFER Advertising Agency, City ZAPPING/M&C SAATCHI Madrid Executive Creative Director Urs Frick/Uschi Henkes/Manolo Moreno Copywriter David Guillén Navarro Art Director Pep Farrés Entered By ZAPPING/M&C SAATCHI Madrid A22/060 BRAZIL BUSINESS EQUIPMENT & SERVICES CAMPAIGN Title EUROPE Advertiser FEDEX Product COURIER SERVICES Advertising Agency, City DDB BRASIL São Paulo Chief Creative Officer Sergio Valente Executive Creative Director Sergio Valente Creative Director Sergio Valente/Renata Florio/ Rodrigo Almeida/Moacyr Netto Copywriter Aricio Fortes Art Director Max Geraldo Photographer Manolo Moran Art Buyer Clariana Da Costa/Carolina Galastri Account Supervisor Anna Paola Teixeira/Andrea Lang/ Suzana Poli/Carolina Porto/Renato Nose Advertiser’s Supervisor Guilherme Gatti Entered By DDB BRASIL São Paulo A22/061 BRAZIL BUSINESS EQUIPMENT & SERVICES CAMPAIGN Title ASIA Advertiser FEDEX Product COURIER SERVICES Advertising Agency, City DDB BRASIL São Paulo Chief Creative Officer Sergio Valente Executive Creative Director Sergio Valente Creative Director Sergio Valente/Renata Florio/ Rodrigo Almeida/Moacyr Netto Copywriter Aricio Fortes Art Director Max Geraldo Photographer Manolo Moran

Art Buyer Account Supervisor Advertiser’s Supervisor Entered By

Clariana Da Costa/Carolina Galastri Anna Paola Teixeira/Andrea Lang/ Suzana Poli/Carolina Porto/Renato Nose Guilherme Gatti DDB BRASIL São Paulo

A22/062 BRAZIL BUSINESS EQUIPMENT & SERVICES CAMPAIGN Title AMERICA Advertiser FEDEX Product COURIER SERVICES Advertising Agency, City DDB BRASIL São Paulo Chief Creative Officer Sergio Valente Executive Creative Director Sergio Valente Creative Director Sergio Valente/Renata Florio/ Rodrigo Almeida/Moacyr Netto Copywriter Aricio Fortes Art Director Max Geraldo Photographer Manolo Moran Art Buyer Clariana Da Costa/Carolina Galastri Account Supervisor Anna Paola Teixeira/Andrea Lang/ Suzana Poli/Carolina Porto/Renato Nose Advertiser’s Supervisor Guilherme Gatti Entered By DDB BRASIL São Paulo A25/016 ARGENTINA HEALTHCARE & PRESCRIPTION DRUGS CAMPAIGN Title CANDY Advertiser HOSPITAL ALEMAN Product KINDER PLAN Advertising Agency, City DEL CAMPO/NAZCA SAATCHI & SAATCHI Buenos Aires Executive Creative Director Maxi Itzkoff/Mariano Serkin Creative Director Diego Medvedocky Copywriter Matias Eusebi Art Director Ammiel Fazzari Photographer Sisso Chouela Illustrator Pablo Romanos Art Buyer Leandro Puch Account Supervisor Paz Beccar Varela Other Credits 3d: Estilo 3d/La Pasta Cine Entered By DEL CAMPO/NAZCA SAATCHI & SAATCHI Buenos Aires A25/017 ARGENTINA HEALTHCARE & PRESCRIPTION DRUGS CAMPAIGN Title HORSE Advertiser HOSPITAL ALEMAN Product KINDER PLAN Advertising Agency, City DEL CAMPO/NAZCA SAATCHI & SAATCHI Buenos Aires Executive Creative Director Maxi Itzkoff/Mariano Serkin Creative Director Diego Medvedocky Copywriter Matias Eusebi Art Director Ammiel Fazzari Photographer Sisso Chouela Illustrator Pablo Romanos Art Buyer Koko Puch Account Supervisor Paz Beccar Varela Other Credits 3d: Estilo 3d/La Pasta Cine Entered By DEL CAMPO/NAZCA SAATCHI & SAATCHI Buenos Aires A25/018 ARGENTINA HEALTHCARE & PRESCRIPTION DRUGS CAMPAIGN Title TRAMPOLINE Advertiser HOSPITAL ALEMAN Product KINDER PLAN Advertising Agency, City DEL CAMPO/NAZCA SAATCHI & SAATCHI Buenos Aires Executive Creative Director Maxi Itzkoff/Mariano Serkin Creative Director Diego Medvedocky Copywriter Matias Eusebi Art Director Ammiel Fazzari Photographer Sisso Chouela Illustrator Pablo Romanos Art Buyer Koko Puch Account Supervisor Paz Beccar Varela Other Credits 3d: Estilo 3d/La Pasta Cine Entered By DEL CAMPO/NAZCA SAATCHI & SAATCHI Buenos Aires A26/105 COMMERCIAL PUBLIC SERVICES Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriter Art Director Photographer Illustrator Account Supervisor Entered By

INDIA LOST AND FOUND VIRGIN MOBILE MOBILE TRACKER BATES 141 Mumbai Sonal Dabral Russell Barrett Vishal Munyal Sapna Ahluwalia Raj Mistry Vinayak Kurade Nutan Sooda/Subhash Rao BATES 141 Mumbai

A26/139 BRAZIL COMMERCIAL PUBLIC SERVICES CAMPAIGN Title DOGS Advertiser EPA Product SCHOOL OF ART AND DESIGN Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Marcello Serpa Creative Director Luiz Sanches Copywriter Marco Giannelli (Pernil) Art Director Andre Gola Typographer Jose Roberto Bezerra Advertiser’s Supervisor Enrique Lipszyc Planner Cintia Gonçalves Entered By ALMAPBBDO São Paulo A26/140 BRAZIL COMMERCIAL PUBLIC SERVICES CAMPAIGN Title RED DOTS Advertiser EPA Product SCHOOL OF ART AND DESIGN Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Marcello Serpa Creative Director Luiz Sanches Copywriter Marco Giannelli (Pernil) Art Director Andre Gola Typographer Jose Roberto Bezerra Advertiser’s Supervisor Enrique Lipszyc Planner Cintia Gonçalves Entered By ALMAPBBDO São Paulo A26/141 BRAZIL COMMERCIAL PUBLIC SERVICES CAMPAIGN Title NAILS Advertiser EPA Product SCHOOL OF ART AND DESIGN Advertising Agency, City ALMAPBBDO São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Marcello Serpa Creative Director Luiz Sanches Copywriter Marco Giannelli (Pernil) Art Director Andre Gola Typographer Jose Roberto Bezerra Advertiser’s Supervisor Enrique Lipszyc Planner Cintia Gonçalves Entered By ALMAPBBDO São Paulo A28/088 INDIA PUBLIC HEALTH & SAFETY CAMPAIGN Title PUPPY LOVE Advertiser BANGALORE TRAFFIC POLICE Product ROAD SAFETY Advertising Agency, City MUDRA DDB GROUP Mumbai Chief Creative Officer Bobby Pawar Executive Creative Director Joono Simon Copywriter Akhilesh Bagri Art Director Vinci Raj Photographer Malikarjun Illustrator Sathish/Artificial Reality Account Supervisor Anil Nair Account Manager Neha Contractor Other Credits Saurabh Doke/Leon D’Nazareth/ Sudhir Sukumar/ Vaishnav Balasubramaniam/ Nikhil Narayanan/Nishanth Entered By MUDRA DDB GROUP Mumbai A28/089 INDIA PUBLIC HEALTH & SAFETY CAMPAIGN Title JUST MARRIED Advertiser BANGALORE TRAFFIC POLICE Product ROAD SAFETY Advertising Agency, City MUDRA DDB GROUP Mumbai Chief Creative Officer Bobby Pawar Executive Creative Director Joono Simon Copywriter Akhilesh Bagri Art Director Vinci Raj Photographer Malikarjun Illustrator Sathish/Artificial Reality Account Supervisor Anil Nair Account Manager Neha Contractor Other Credits Saurabh Doke/Leon D’Nazareth/ Sudhir Sukumar/ Vaishnav Balasubramaniam/ Nikhil Narayanan/Nishanth Entered By MUDRA DDB GROUP Mumbai A28/090 INDIA PUBLIC HEALTH & SAFETY CAMPAIGN Title WAITING FRIEND Advertiser BANGALORE TRAFFIC POLICE Product ROAD SAFETY Advertising Agency, City MUDRA DDB GROUP Mumbai Chief Creative Officer Bobby Pawar Executive Creative Director Joono Simon Copywriter Akhilesh Bagri Art Director Vinci Raj Photographer Malikarjun Illustrator Sathish/Artificial Reality

THURSDAY, JUNE 24, 2010

D5 19-33 Press Winners+C:25•01 front 23/06/10 21:14 Page32

PRESS WINNERS

Account Supervisor Account Manager Other Credits

Entered By

Anil Nair Neha Contractor Saurabh Doke/Leon D’Nazareth/ Sudhir Sukumar/ Vaishnav Balasubramaniam/ Nikhil Narayanan/Nishanth MUDRA DDB GROUP Mumbai

A29/103 FRANCE PUBLIC AWARENESS MESSAGES CAMPAIGN Title DETERGENT BOTTLE Advertiser SURFRIDER FOUNDATION Product MARINE POLLUTION AWARENESS Advertising Agency, City Y&R PARIS Boulogne-Billancourt Creative Director Les Six Copywriter Josselin Pacreau Art Director Sebastien Guinet/Assistant Ad: Julien Herisson Photographer Ben Stockley Art Buyer Sylvie Reveillard Account Supervisor Stephane Latxague Advertiser’s Supervisor Nicolas Gobert Other Credits Model Maker: Jean Benne Entered By Y&R PARIS Boulogne-Billancourt A29/105 FRANCE PUBLIC AWARENESS MESSAGES CAMPAIGN Title SHOE Advertiser SURFRIDER FOUNDATION Product MARINE POLLUTION AWARENESS Advertising Agency, City Y&R PARIS Boulogne-Billancourt Creative Director Les Six Copywriter Josselin Pacreau Art Director Sebastien Guinet/Assistant Ad: Julien Herisson Photographer Ben Stockley Art Buyer Sylvie Reveillard Account Supervisor Stephane Latxague Advertiser’s Supervisor Nicolas Gobert Other Credits Model Maker: Jean Benne Entered By Y&R PARIS Boulogne-Billancourt A29/106 FRANCE PUBLIC AWARENESS MESSAGES CAMPAIGN Title TYRE Advertiser SURFRIDER FOUNDATION Product MARINE POLLUTION AWARENESS Advertising Agency, City Y&R PARIS Boulogne-Billancourt Creative Director Les Six Copywriter Josselin Pacreau Art Director Sebastien Guinet/Assistant Ad: Julien Herisson Photographer Ben Stockley Art Buyer Sylvie Reveillard Account Supervisor Stephane Latxague Advertiser’s Supervisor Nicolas Gobert Other Credits Model Maker: Jean Benne Entered By Y&R PARIS Boulogne-Billancourt B01/035 COPYWRITING CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Entered By

UNITED KINGDOM EUNICE PEPSICO DORITOS ABBOTT MEAD VICKERS BBDO London Paul Brazier Paul Brazier Paul Brazier Paul Knott Tim Vance Dave Stewart ABBOTT MEAD VICKERS BBDO London

01/038 COPYWRITING CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Entered By B02/174 ART DIRECTION CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Typographer Art Buyer Account Supervisor Advertiser’s Supervisor Entered By B02/175 ART DIRECTION CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Typographer Art Buyer Account Supervisor Advertiser’s Supervisor Entered By B02/176 ART DIRECTION CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Typographer Art Buyer Account Supervisor Advertiser’s Supervisor Entered By B02/285 ART DIRECTION CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Art Buyer Account Supervisor Advertiser’s Supervisor Other Credits Entered By

B01/036 COPYWRITING CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Entered By

UNITED KINGDOM

B01/037 COPYWRITING CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Entered By

UNITED KINGDOM

B02/286 ART DIRECTION CAMPAIGN Title Advertiser Product

PAT PEPSICO DORITOS ABBOTT MEAD VICKERS BBDO London Paul Brazier Paul Brazier Paul Brazier Paul Knott Tim Vance Dave Stewart ABBOTT MEAD VICKERS BBDO London

Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Art Buyer Account Supervisor Advertiser’s Supervisor Other Credits Entered By

THURSDAY, JUNE 24, 2010

IAN PEPSICO DORITOS ABBOTT MEAD VICKERS BBDO London Paul Brazier Paul Brazier Paul Brazier Paul Knott Tim Vance Dave Stewart ABBOTT MEAD VICKERS BBDO London

UNITED KINGDOM SIMONE PEPSICO DORITOS ABBOTT MEAD VICKERS BBDO London Paul Brazier Paul Brazier Paul Brazier Paul Knott Tim Vance Dave Stewart ABBOTT MEAD VICKERS BBDO London FRANCE MEMORIES OF HOME EPSON PHOTO PRINTER OGILVY FRANCE Paris Chris Garbutt Christian Reuilly Christian Foulon/Andrew Joliffe Stéphanie Surer James Day Stéphanie Surer/Sid Tomkins Laurence Nahmias Benoît De Fleurian/Laurent Janneau Zineb Zehar OGILVY FRANCE Paris FRANCE MEMORIES OF LIFE EPSON PHOTO PRINTER OGILVY FRANCE Paris Chris Garbutt Christian Reuilly Christian Foulon/Andrew Joliffe Stéphanie Surer James Day Stéphanie Surer/Sid Tomkins Laurence Nahmias Benoît De Fleurian/Laurent Janneau Zineb Zehar OGILVY FRANCE Paris FRANCE MEMORIES OF MEN EPSON PHOTO PRINTER OGILVY FRANCE Paris Chris Garbutt Christian Reuilly Christian Foulon/Andrew Joliffe Stéphanie Surer James Day Stéphanie Surer/Sid Tomkins Laurence Nahmias Benoît De Fleurian/Laurent Janneau Zineb Zehar OGILVY FRANCE Paris GERMANY ROAD CROSSING ROLLING STONE MAGAZINE CAMPAIGN AGAINST FREE MUSIC DOWNLOADS OGILVY FRANKFURT Dr. Stephan Vogel Helmut Meyer Taner Ercan/Dr. Stephan Vogel Eva Stetefeld Stockmaterial Christina Hufgard Dr. Stephan Vogel Rainer Schmidt Consultant: Peter Heinlein OGILVY FRANKFURT GERMANY BABY ROLLING STONE MAGAZINE CAMPAIGN AGAINST FREE MUSIC DOWNLOADS OGILVY FRANKFURT Dr. Stephan Vogel Helmut Meyer Taner Ercan/Dr. Stephan Vogel Eva Stetefeld Stockmaterial Christina Hufgard Dr. Stephan Vogel Rainer Schmidt Consultant: Peter Heinlein OGILVY FRANKFURT

02/288 ART DIRECTION CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Art Buyer Account Supervisor Advertiser’s Supervisor Other Credits Entered By B02/294 ART DIRECTION Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Illustrator Account Supervisor Advertiser’s Supervisor Planner Entered By B02/312 ART DIRECTION CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Illustrator Typographer Advertiser’s Supervisor Planner Entered By B02/313 ART DIRECTION CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Illustrator Typographer Advertiser’s Supervisor Planner Entered By B02/314 ART DIRECTION CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Illustrator Typographer Advertiser’s Supervisor Planner Entered By

GERMANY PRISMA ROLLING STONE MAGAZINE CAMPAIGN AGAINST FREE MUSIC DOWNLOADS OGILVY FRANKFURT Dr. Stephan Vogel Helmut Meyer Taner Ercan/Dr. Stephan Vogel Eva Stetefeld Stockmaterial Christina Hufgard Dr. Stephan Vogel Rainer Schmidt Consultant: Peter Heinlein OGILVY FRANKFURT UNITED ARAB EMIRATES WOLVES HARVEY NICHOLS DEPARTMENT STORE Y&R DUBAI Shahir Zag Komal Bedi Sohal Shahir Zag/Kalpesh Patankar/ Parixit Bhattacharya Parixit Bhattacharya/Kalpesh Patankar Kalpesh Patankar/Parixit Bhattacharya Anuchai Secharunputong Remix Studio Bangkok Nadine Ghossoub/Souha Khouri Vino El Khatib Nadine Ghossoub Y&R DUBAI BRAZIL IN NYC SÃO PAULO ALPARGATAS HAVAIANAS SLIM ALMAPBBDO São Paulo Marcello Serpa Marcello Serpa Marcello Serpa/Marcus Sulzbacher Gustavo Sarkis/Andre Kassu Marcos Kotlhar Daishi Pais Manu/Fabio Girardi/Rene Corine/ Marcos Kotlhar José Roberto Bezerra Carla Schmitzberger Cintia Gonçalves/Sabrina Guzzon/ Amanda Thomaz ALMAPBBDO São Paulo BRAZIL BEING STYLISH SÃO PAULO ALPARGATAS HAVAIANAS SLIM ALMAPBBDO São Paulo Marcello Serpa Marcello Serpa Marcello Serpa/Marcus Sulzbacher Gustavo Sarkis/Andre Kassu/ Sophie Schoenburg Marcos Kotlhar Daishi Pais Manu/Fabio Girardi/Rene Corine/ Marcos Kotlhar José Roberto Bezerra Carla Schmitzberger Cintia Gonçalves/Sabrina Guzzon/ Amanda Thomaz ALMAPBBDO São Paulo BRAZIL DRESS CODE SÃO PAULO ALPARGATAS HAVAIANAS SLIM ALMAPBBDO São Paulo Marcello Serpa Marcello Serpa Marcello Serpa/Marcus Sulzbacher Gustavo Sarkis/Andre Kassu Marcos Kotlhar Daishi Pais Manu/Fabio Girardi/Rene Corine/ Marcos Kotlhar José Roberto Bezerra Carla Schmitzberger Cintia Gonçalves/Sabrina Guzzon/ Amanda Thomaz ALMAPBBDO São Paulo

D5 19-33 Press Winners+C:25•01 front 23/06/10 21:14 Page33

PRESS WINNERS B02/315 ART DIRECTION CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Photographer Illustrator Typographer Advertiser’s Supervisor Planner Entered By

BRAZIL ELEPHANT SÃO PAULO ALPARGATAS HAVAIANAS SLIM ALMAPBBDO São Paulo Marcello Serpa Marcello Serpa Marcello Serpa/Marcus Sulzbacher Gustavo Sarkis/Andre Kassu Marcos Kotlhar Daishi Pais Manu/Fabio Girardi/Rene Corine/ Marcos Kotlhar José Roberto Bezerra Carla Schmitzberger Cintia Gonçalves/Sabrina Guzzon/ Amanda Thomaz ALMAPBBDO São Paulo

B03/100 ILLUSTRATION CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Illustrator Typographer Account Supervisor Advertiser’s Supervisor Entered By

UNITED ARAB EMIRATES

B03/101 ILLUSTRATION CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Illustrator Typographer Account Supervisor Advertiser’s Supervisor Entered By

UNITED ARAB EMIRATES

B03/102 ILLUSTRATION CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Illustrator Typographer Account Supervisor Advertiser’s Supervisor Entered By

UNITED ARAB EMIRATES

B03/103 ILLUSTRATION CAMPAIGN Title Advertiser Product

UNITED ARAB EMIRATES

Advertising Agency, City Executive Creative Director Creative Director Copywriter

MAN THE FRIDGE CONCERT VENUE & MUSIC PRODUCTION HOUSE TBWA\RAAD Dubai Milos Ilic Andrea Gutenberg Milos Ilic/Deger Cotelioglu Breda Plavec/Kris Balerite Milos Ilic/Breda Plavec/Kris Balerite Milos Ilic Hussein Dajani Shelley Frost TBWA\RAAD Dubai

FISH THE FRIDGE CONCERT VENUE & MUSIC PRODUCTION HOUSE TBWA\RAAD Dubai Milos Ilic Andrea Gutenberg Milos Ilic/Deger Cotelioglu Breda Plavec/Kris Balerite Milos Ilic/Breda Plavec/Kris Balerite Milos Ilic Hussein Dajani Shelley Frost TBWA\RAAD Dubai

JAR THE FRIDGE CONCERT VENUE & MUSIC PRODUCTION HOUSE TBWA\RAAD Dubai Milos Ilic Andrea Gutenberg Milos Ilic/Deger Cotelioglu Breda Plavec/Kris Balerite Milos Ilic/Breda Plavec/Kris Balerite Milos Ilic Hussein Dajani Shelley Frost TBWA\RAAD Dubai

SPIDER THE FRIDGE CONCERT VENUE & MUSIC PRODUCTION HOUSE TBWA\RAAD Dubai Milos Ilic Andrea Gutenberg Milos Ilic/Deger Cotelioglu

Art Director Illustrator Typographer Account Supervisor Advertiser’s Supervisor Entered By

Breda Plavec/Kris Balerite Milos Ilic/Breda Plavec/Kris Balerite Milos Ilic Hussein Dajani Shelley Frost TBWA\RAAD Dubai

B03/104 ILLUSTRATION CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Illustrator Typographer Account Supervisor Advertiser’s Supervisor Entered By

UNITED ARAB EMIRATES

B03/111 ILLUSTRATION CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Illustrator Art Buyer Entered By B03/112 ILLUSTRATION CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Illustrator Art Buyer Entered By B03/113 ILLUSTRATION CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Photographer Illustrator Art Buyer Entered By B03/186 ILLUSTRATION CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Copywriter Art Director Illustrator

MONSTER THE FRIDGE CONCERT VENUE & MUSIC PRODUCTION HOUSE TBWA\RAAD Dubai Milos Ilic Andrea Gutenberg Milos Ilic/Deger Cotelioglu Breda Plavec/Kris Balerite Milos Ilic/Breda Plavec/Kris Balerite Milos Ilic Hussein Dajani Shelley Frost TBWA\RAAD Dubai UNITED KINGDOM KING/FOOL KIMBERLY-CLARK KLEENEX JWT London Russell Ramsey Russell Ramsey/Dominick Lynch-Robinson Christiano Neves Christiano Neves Jonny Thompson Gail Armstrong Coco Weir JWT London UNITED KINGDOM YES/NO KIMBERLY-CLARK KLEENEX JWT London Russell Ramsey Russell Ramsey/Dominick Lynch-Robinson Christiano Neves Christiano Neves Jonny Thompson Gail Armstrong Coco Weir JWT London UNITED KINGDOM GLORY/FAILURE KIMBERLY-CLARK KLEENEX JWT London Russell Ramsey Russell Ramsey/Dominick Lynch-Robinson Christiano Neves Christiano Neves Jonny Thompson Gail Armstrong Coco Weir JWT London THAILAND RED BIGSTAR CO. GAMBOL SANDALS SPA-HAKUHODO Bangkok Suvit Jaturiyasajagul/Wichit Jiamsirikarn Wichit Jiamsirikarn/Suvit Jaturiyasajagul Suvit Jaturiyasajagul/Wichit Jiamsirikarn/ Phakphoom Nopvaranon Visionary

Typographer Advertiser’s Supervisor Entered By

Suvit Jaturiyasajagul Dr. Teeradej Snongtaweeporn SPA-HAKUHODO Bangkok

B03/187 ILLUSTRATION CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director

THAILAND

Copywriter Art Director Illustrator Typographer Advertiser’s Supervisor Entered By B03/188 ILLUSTRATION CAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Copywriter Art Director Illustrator Typographer Advertiser’s Supervisor Entered By B05/100 PHOTOGRAPHY CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Photographer Art Buyer Entered By B05/101 PHOTOGRAPHY CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Photographer Art Buyer Entered By B05/102 PHOTOGRAPHY CAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Photographer Art Buyer Entered By

GREEN BIGSTAR CO. GAMBOL SANDALS SPA-HAKUHODO Bangkok Suvit Jaturiyasajagul/ Wichit Jiamsirikarn Wichit Jiamsirikarn/ Suvit Jaturiyasajagul Suvit Jaturiyasajagul/ Wichit Jiamsirikarn/ Phakphoom Nopvaranon Visionary Suvit Jaturiyasajagul Dr. Teeradej Snongtaweeporn SPA-HAKUHODO Bangkok THAILAND YELLOW BIGSTAR CO. GAMBOL SANDALS SPA-HAKUHODO Bangkok Suvit Jaturiyasajagul/Wichit Jiamsirikarn Wichit Jiamsirikarn/ Suvit Jaturiyasajagul Suvit Jaturiyasajagul/Wichit Jiamsirikarn/ Phakphoom Nopvaranon Visionary Suvit Jaturiyasajagul Dr. Teeradej Snongtaweeporn SPA-HAKUHODO Bangkok CANADA ARTIST PROCTER & GAMBLE CHEER DARK LEO BURNETT TORONTO Judy John Heather Chambers/Israel Diaz Steve Persico Anthony Chelvanathan/Israel Diaz Ishi Heather Morton LEO BURNETT TORONTO CANADA ROCKER PROCTER & GAMBLE CHEER DARK LEO BURNETT TORONTO Judy John Heather Chambers/Israel Diaz Steve Persico Anthony Chelvanathan/Israel Diaz Ishi Heather Morton LEO BURNETT TORONTO CANADA COWBOY PROCTER & GAMBLE CHEER DARK LEO BURNETT TORONTO Judy John Heather Chambers/Israel Diaz Steve Persico Anthony Chelvanathan/Israel Diaz Ishi Heather Morton LEO BURNETT TORONTO

WWW.LIONSDAILYNEWS.COM UPDATED ALL DAY, EVERY DAY THE OFFICIAL CANNES LIONS NEWS WEBSITE THURSDAY, JUNE 24 , 201

D5_AD:Lions 23/06/10 21:17 Page34

D5-35:Lions 23/06/10 21:20 Page35

WINNERS CYBER

WINNER THE FUN THEORY VOLKSWAGEN SWEDEN DDB STOCKHOLM

WINNER CHALKBOT NIKE LIVESTRONG FOUNDATION WIEDEN + KENNEDY PORTLAND

THURSDAY, JUNE 24, 2010

D5_AD:Lions 23/06/10 21:40 Page36

Make a scene Itâ&#x20AC;&#x2122;s not technology, itâ&#x20AC;&#x2122;s what you do with it. Photographer or director? How about both. Record in HD, work in low light and capture the sharpest detail ever. Two new careers in one. What will you do with it? nokia.com/nseries

D5-37- 47 Cyber Winners+C:25•01 front 23/06/10 21:34 Page37

CYBER WINNERS Production Manager Photographer

Grand Prix B01/207 SWEDEN BEST DIGITALLY LED INTEGRATED CAMPAIGN Title THE FUN THEORY Advertiser VOLKSWAGEN SWEDEN Product/Service BLUEMOTION TECHNOLOGY Advertising Agency, City DDB STOCKHOLM Creative Director Andreas Dahlqvist, DDB Stockholm Copywriter Martin Lundgren, DDB Stockholm Art Director Simon Higby, DDB Stockholm Account Executive Lars Axelsson, DDB Stockholm Account Director Martin Larsson, DDB Stockholm Planner Jerker Fagerström, DDB Stockholm Cecilia Cederlid, DDB Stockholm Account Manager Michael Bugaj, DDB Stockholm Web Director Simon Mogren, Tribal/DDB Stockholm Web Designer Karl-Johan Vogelius, Tribal/ DDB Stockholm Web Producer Pontus Kindblad, Tribal/ DDB Stockholm Daniel Alinder, Tribal/DDB Stockholm Director/Producer Patrik Sundberg, Birth Public Relations Department Marcus Thomasfolk, Volkswagen Sweden Account Executive Anna Hultman, Prime PR Account Manager Barbro Långjuth, DDB Stockholm Print Manager Anna Hellenberg, DDB Stockholm Web Developer Kristoffer Palm, Queensbridge Entered By DDB STOCKHOLM E05/018 OTHER DIGITAL CHANNELS Title Advertiser Product/Service Advertising Agency, City Executive Creative Directors

USA

CHALKBOT NIKE LIVESTRONG FOUNDATION NIKE LIVESTRONG FOUNDATION WIEDEN+KENNEDY Portland Mark Fitzloff/Susan Hoffman, Wieden+Kennedy Creative Directors Danielle Flagg/Tyler Whisnand, Wieden+Kennedy Art Director James Moslander, Wieden+Kennedy Art Director/Creative Technologist Adam Heathcott, Wieden+Kennedy Copywriter Marco Kaye, Wieden+Kennedy Interactive Producers Marcelino Alvarez/Jeremy Lind, Wieden+Kennedy Development Partners Nathan Martin/David Evans, Deep Local Entered By WIEDEN+KENNEDY Portland

Gold Awards A05/006 SWEDEN CLOTHING, FOOTWEAR & ACCESSORIES Title SPRING/SUMMER COLLECTION 2010 Advertiser WRANGLER EUROPE Product/Service BLUE BELL JEANS Advertising Agency, City KOKOKAKA Göteborg Concept and Production Kokokaka Team, Kokokaka Directors Petrovsky & Ramone, Director of Photography Axel Lindahl Model Tony Ward, Dieter Jacobfeuerborn, Wrangler Europe Adam Kakembo, Wrangler Europe Alessandro Vigano, Wrangler Europe Matti Djateu, Wrangler Europe Entered By KOKOKAKA Göteborg A05/016 JAPAN CLOTHING, FOOTWEAR & ACCESSORIES Title UNIQLO CALENDAR Advertiser UNIQLO Product/Service BRAND PROMOTION Advertising Agency, City PROJECTOR Tokyo Creative Director Koichiro Tanaka, Projector Art Director/Designer Takashi Kamada, spfdesign Technical Director/ Interactive Designer Kay-ichi Tozaki, Karate System Producer Gyosei Okada, Puzzle Nozomu Naito, Puzzle Shinjiro Ono, Puzzle Shooting Director Hiroyuki Kojima, Paragraph Tochka “Kazue Monno + Takeshi Nagata” Interactive Designer Yukio Sato, 310design. Project Manager Yuuri Ogawa, Projector Shinichi Saeki, Projector

Public Relations Music Creative Management Director Web Producer Entered By

Shigehisa Nakao, Puzzle Takuji Onda, Shinsuke Kamioka Takayuki Saito Mayumi Sawada, BILCOM Ryota Sugawara, BILCOM Tomoyuki Tanaka (FPM/Fantastic Plastic Machine) Kentaro Katsube, UNIQLO Ken Kanetomo, UNIQLO PROJECTOR Tokyo

A06/001 SWEDEN OTHER CONSUMER PRODUCTS (INCLUDING DURABLE GOODS) Title SAMSUNG SHAKEDOWN Advertiser SAMSUNG Product/Service SAMSUNG B2100 Advertising Agency, City FROM STOCKHOLM WITH LOVE Stockholm Art Director Daniel Wahlgren Copywriter Kristin Bergem Production Company It’s Showtime Entered By FROM STOCKHOLM WITH LOVE Stockholm A08/014 USA TRAVEL, ENTERTAINMENT & LEISURE Title WE CHOOSE THE MOON Advertiser JOHN F. KENNEDY PRESIDENTIAL LIBRARY Product/Service THE MOON LANDING 40TH ANNIVERSARY Advertising Agency, City THE MARTIN AGENCY Richmond/DOMANI STUDIOS Brooklyn Art Director Brian Williams, The Martin Agency Copywriter Wade Alger, The Martin Agency Creative Director Joe Alexander, The Martin Agency Agency Producer Darbi Fretwell, The Martin Agency Norma Kwée, The Martin Agency Account Supervisor Carrie Bird, The Martin Agency Art Producer Cindy Hicks, The Martin Agency Creative Director Jon Hills, Domani Studios Interactive Art Director Ben Tricklebank, Domani Studios Technology Director Oscar Trelles, Domani Studios Director of Accounts Jarrod Bull, Domani Studios Senior Interactive Producer Steven Hubert, Domani Studios Designer Saulo Rodrigues, Domani Studios Motion Graphics Designer Justin Young, Domani Studios Animator Petter Safwenberg, Domani Studios Senior Developer Mark Llobrera, Domani Studios Flash Developer Chris Wise, Domani Studios Editor Jim Vaile, Running With Scissors Assistant Editor Shang Gao, Running With Scissors Composer Chip Jenkins, Hum Music Entered By THE MARTIN AGENCY Richmond A08/041 GERMANY TRAVEL, ENTERTAINMENT & LEISURE Title SOUNDS OF HAMBURG Advertiser PHILHARMONIC ORCHESTRA OF HAMBURG Product/Service PHILHARMONIC ORCHESTRA OF HAMBURG Advertising Agency, City JUNG von MATT Hamburg Art Director Tommy Norin, Jung von Matt Concepter Gregor Fraser, Jung von Matt Chief Creative Officer Goetz Ulmer, Jung von Matt Bernd Kraemer, Jung von Matt Art Director Philip Bartsch, Jung von Matt Copywriter Ramin Schmiedekampf, Jung von Matt Account Director Anke Goebber, Jung von Matt Account Manager Alexander Korduan, Jung von Matt Audio Producer Roman Vinuesa, Jung von Matt Motion Design Nina Borrusch, Jung von Matt Programmer Alexander El-Meligi, Demodern Digital Design Studio Managing Director Joerg Kroening, Sicherleben24 Entered By JUNG von MATT Hamburg A12/002 ADVERTISING & MEDIA Title Advertiser Product/Service Advertising Agency, City Copywriter Art Director

Interactive Director Producer Creative Director Entered By

Bill Allen, BooneOakley Craig Jelniker, BooneOakley John Boone, BooneOakley David Oakley, BooneOakley BOONEOAKLEY Charlotte

C14/049 FRANCE CHARITIES, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS Title GRAFFITI Advertiser AIDES Product/Service AIDES Advertising Agency, City TBWA\PARIS Executive Creative Director Philippe Simonet, TBWA\Paris Eric Holden & Rémi Noel, TBWA\Paris Nathalie Huni, TBWA 365 Copywriter/Artistic Director Ingrid Varetz, TBWA\Paris Motion Designer Vincent Ben-Abdellah, TBWA 365 Roughman Thomas Lecomte, TBWA 365 Motion Designer Matthieu colombel, TBWA 365 Managing Director Gregoire Assémat-Tessandier, TBWA 365 Creative Production Director Emilie Arrivé, TBWA 365 Technical Director Ivan Zindovic, TBWA 365 Flash Developer Thomas Ogier, TBWA 365 Advertising Supervisor Véronique Fourniotakis, TBWA\Paris Account Director Anne-Laure Brunner, TBWA\Paris Entered By TBWA\PARIS D02/030 BEST MUSIC/SOUND DESIGN Title Advertiser Product/Service Advertising Agency, City Art Director Concepter Chief Creative Officer Art Director Copywriter Account Director Account Manager Audio Producer Motion Design Programmer Managing Director Entered By D04/015 INTERFACE & NAVIGATION Title Advertiser Product/Service Advertising Agency, City Concept and Production Directors Director of Photography Model

Entered By E01/022 MOBILE ADVERTISING Title Advertiser Product/Service Advertising Agency, City Chief Executive Officer

USA

Chief Operations Officer

BOONE OAKLEY BOONE OAKLEY ADVERTISING AGENCY BOONEOAKLEY Charlotte Jim Robbins, BooneOakley Ryan Holland, BooneOakley

Art Director Project Manager Accounts Executive Entered By

GERMANY SOUNDS OF HAMBURG PHILHARMONIC ORCHESTRA OF HAMBURG PHILHARMONIC ORCHESTRA OF HAMBURG JUNG von MATT Hamburg Tommy Norin, Jung von Matt Gregor Fraser, Jung von Matt Goetz Ulmer, Jung von Matt Bernd Kraemer, Jung von Matt Philip Bartsch, Jung von Matt Ramin Schmiedekampf, Jung von Matt Anke Goebber, Jung von Matt Alexander Korduan, Jung von Matt Roman Vinuesa, Jung von Matt Nina Borrusch, Jung von Matt Alexander El-Meligi, Demodern digital design studio Joerg Kroening, Sicherleben24 JUNG von MATT Hamburg SWEDEN SPRING/SUMMER COLLECTION 2010 WRANGLER EUROPE BLUE BELL JEANS KOKOKAKA Göteborg Kokokaka Team, Kokokaka Petrovsky & Ramone, Axel Lindahl, Tony Ward, Dieter Jacobfeuerborn, Wrangler Europe Adam Kakembo, Wrangler Europe Alessandro Vigano, Wrangler Europe Matti Djateu, Wrangler Europe KOKOKAKA Göteborg SPAIN INTERACTIVE CATALOGUE IKEA IKEA MOBILE DREAMS FACTORY Madrid Salvador Carrillo, Mobile Dreams Factory Federico Roncal, Mobile Dreams Factory Carmen Vivas, Mobile Dreams Factory Carlos de Sagarra, Mobile Dreams Factory Cristina Carrizo, Mobile Dreams Factory MOBILE DREAMS FACTORY Madrid

THURSDAY, JUNE 24, 2010

D5_AD:Lions 23/06/10 21:41 Page38

The power of a pixel.

Congratulations to all those who spin pixels into gold. Your creativity and innovation continue to broaden the reach and impact of advertising. Please join us for Adobe CEO Shantanu Narayenâ&#x20AC;&#x2122;s seminar on Thursday, 24 June at 14:00. ÂŠ 2010 Adobe Systems Incorporated. All rights reserved.

D5-37- 47 Cyber Winners+C:25•01 front 23/06/10 21:34 Page39

CYBER WINNERS E02/069 SPAIN INTERACTIVE TOOLS (FOR PCS, MACS, ETC) Title HANDWRITING Advertiser COMERCIAL ARGE Product/Service PILOT PEN Advertising Agency, City GREY ESPAÑA Barcelona Executive Creative Director Jürgen Krieger, Grey Barcelona Creative Director Joan Mas, Grey Barcelona José Miguel Tortajada, Grey Barcelona Alex Martin, Grey Barcelona Art Director Daniel Paez, Grey Barcelona Oscar Amodia, Grey Barcelona Head of TV Department Carmen Orbe, Grey Barcelona Copywriter Daniela López, Grey Barcelona Planner Domenec Salvia, Grey Barcelona Photographer David Barra, David Barra Photo Copywriter Luke Sholer, Grey Barcelona Ilustrator 3D Lucas Pigliacampo, Mentopia Studios Account director Núria Mimó, Grey Barcelona Producer Nuria Madriles, Grey Barcelona Account manager Elaine Machado, Grey Barcelona Programmer Ramón Illobre, Ramón Illobre Media Director Carme Coll, Grey Barcelona Producer Dani Monedero, RCR Director Gonzalo Oliveró, RCR Advertiser’s Supervisor Elena Gómez, Comercial Arge, S.A. Pilot Entered By GREY ESPAÑA Barcelona E03/061 COMMUNITY APPLICATIONS Title Advertiser Product/Service Advertising Agency, City Advertiser’s Supervisor Entered By

SWEDEN FACEBOOK SHOWROOM IKEA DEPARTMENT STORE FORSMAN & BODENFORS Gothenburg Mediaedge:cia, Media Agency Lennart Sjöberg, Photographer Sara Zakariasson, IKEA FORSMAN & BODENFORS Gothenburg

F02/276 VIRAL VIDEO Title Advertiser Product/Service Advertising Agency, City Creative Director Copywriter Art Director Account Executive Account Director Planner Account Manager Web Director Web Designer Stockholm Web Producer

Director/Producer Public Relations Manager Account Executive Account Manager Print Manager Planner Entered By

A01/085 FOODS & DRINKS Title Advertiser Product/Service Advertising Agency, City Account Director Creative Director

Lead Creative - Digital Technical Director Technical Lead Animation Director - Digital Designer - Digital Programmer

User Experience Graphic Artist - Digital Account Director Entered By F02/137 VIRAL VIDEO Title Advertiser Product/Service Advertising Agency, City Vice President Advertising Supervisor Account Director Executive Creative Director Copywriter/Artistic Director TV Producer Director Producer Post-Producer Designer Lead Animation 2D Animation 3D Compositors Entered By

UNITED KINGDOM MONOPOLY CITY STREETS HASBRO MONOPOLY CITY GAMEBOARD DDB UK London Matt Ross, DDB UK Ben Clapp, DDB UK Simon Richings, DDB UK Matt Oxley, DDB UK Paul James, DDB UK Matt Fenn, DDB UK Tony Cianci, DDB UK Carlton Dickson, DDB UK Christo Coetzee, DDB UK Nicole Schloeter, DDB UK Brooke McPherson, DDB UK Romain Brisson, DDB UK Sheerien Salindera, DDB UK DDB UK London FRANCE GRAFFITI AIDES AIDES ASSOCIATION TBWA\PARIS Anne Vincent, TBWA\Paris Véronique Fourniotakis, TBWA\Paris Anne-Laure Brunner, TBWA\Paris Eric Holden & Rémi Noel, TBWA\Paris Ingrid Varetz, TBWA\Paris Maxime Boiron/Virginie Chalard, TBWA\Paris Yoann Lemoine, Wanda Production Jerôme Denis, Wanda Production Pascal Giroux, Mikros Image Olivier Glandais, Wanda Production Barthélémy Maunoury, Yves Bigerel, Wanda Production Morgan Sage/Mickael Nauzin, Wanda Production Fabrice Smadja/Pascal Bonifay, AOC-Attention O Chiens TBWA\PARIS

PIANO STAIRCASE VOLKSWAGEN SWEDEN BLUEMOTION TECHNOLOGY DDB STOCKHOLM Andreas Dahlqvist, DDB Stockholm Martin Lundgren, DDB Stockholm Simon Higby, DDB Stockholm Lars Axelsson, DDB Stockholm Martin Larsson, DDB Stockholm Jerker Fagerström, DDB Stockholm Cecilia Cederlid, DDB Stockholm Michael Bugaj, DDB Stockholm Simon Mogren, Tribal/DDB Stockholm Karl-Johan Vogelius, Tribal/DDB Pontus Kindblad, Tribal/ DDB Stockholm Daniel Alinder, Tribal/DDB Stockholm Patrik Sundberg, Birth Marcus Thomasfolk, Volkswagen Sweden Anna Hultman, Prime PR Barbro Långjuth, DDB Stockholm Anna Hellenberg, DDB Stockholm Karl Wikström, DDB Stockholm DDB STOCKHOLM

Silver Awards

Art Directon & Copy E04/043 GAMES Title Advertiser Product/Service Advertising Agency, City Creative Director - Digital

SWEDEN

Production Manager Production Company Director Technical Production Chief Creative Officer/ Executive Producer Executive Producer Agency Creative

Agency Producer Production Company Director Producer Entered By

SWEDEN I’M HERE ABSOLUT VODKA ABSOLUT VODKA GREAT WORKS Stockholm Daniel Jontén Ted Persson David Sundin Kalle Söderquist Jesper Klarin Marco Guzman B-Reel Anders Hallberg 24HR Mark Figliulo, TBWA\Chiat\Day NY Matt Bijarchi, TBWA\Chiat\Day NY Rob Baird, TBWA\Chiat\Day NY Kris Wixom, TBWA\Chiat\Day NY Alisa Sengel Wixom, TBWA\Chiat\ Day NY Hoj Jomehri, TBWA\Chiat\Day NY Thiago Zanato, TBWA\Chiat\Day NY David Fisher, TBWA\Chiat\Day NY MJZ Spike Jonze Vince Landay GREAT WORKS Stockholm

A02/053 USA AUTOMOTIVE PRODUCTS & SERVICES Title SHOCKING BARACK Advertiser BRAMMO Product/Service ENERTIA Advertising Agency, City CRISPIN PORTER + BOGUSKY Boulder Chief Creative Officers Jeff Benjamin, Andrew Keller, Rob Reilly, Crispin Porter + Bogusky Group Creative Directors Dave Schiff, Alex Burnard, Crispin Porter + Bogusky Associate Creative Directors Patrick Maravilla, Dayoung Ewart, Crispin Porter + Bogusky Senior Art Director Justin Smith, Crispin Porter + Bogusky Senior Copywriter Chad Lynch, Crispin Porter + Bogusky Director of Integrated Production David Rolfe, Crispin Porter + Bogusky Managin Director of Interactive Winston Binch, Crispin Porter + Bogusky Executive Integrated Producer Ryan Moreno, Crispin Porter + Bogusky Senior Integrated Producer Madison Wharton, Crispin Porter + Bogusky Integrated Producers Stephen Clark, Idalia Deshon, Crispin Porter + Bogusky Director Steve Capstick, Crispin Porter + Bogusky Editor Michael Gersten, Crispin Porter + Bogusky

Music Interactive Technical Director Experience Director Associate Experience Director Experience Designer Senior Design Technologist Design Technologists Entered By

Eddie Alonso, Crispin Porter + Bogusky Scott Prindle, Crispin Porter + Bogusky Matt Walsh, Crispin Porter + Bogusky Jeff Teicher, Crispin Porter + Bogusky Shashank Raval, Crispin Porter + Bogusky Laura Nichols, Crispin Porter + Bogusky Ken Goldfarb, Bill Burley, Crispin Porter + Bogusky CRISPIN PORTER + BOGUSKY Boulder

A02/059 SWEDEN AUTOMOTIVE PRODUCTS & SERVICES Title THE FUN THEORY Advertiser VOLKSWAGEN SWEDEN Product/Service BLUEMOTION TECHNOLOGY Advertising Agency, City DDB STOCKHOLM / TRIBAL DDB STOCKHOLM Stockholm Creative Director Andreas Dahlqvist, DDB Stockholm Copywriter Martin Lundgren, DDB Stockholm Art Director Simon Higby, DDB Stockholm Account Executive Lars Axelsson, DDB Stockholm Account Director Martin Larsson, DDB Stockholm Planner Jerker Fagerström, DDB Stockholm Cecilia Cederlid, DDB Stockholm Account Manager Michael Bugaj, DDB Stockholm Barbro Långjuth, DDB Stockholm Web Director Simon Mogren, Tribal/ DDB Stockholm Web Producer Pontus Kindblad, Tribal/ DDB Stockholm Daniel Alinder, Tribal/DDB Stockholm Web Designer Karl-Johan Vogelius, Tribal/DDB Stockholm Director/Producer Patrik Sundberg, Birth Public Relations Manager Marcus Thomasfolk, Volkswagen Sweden Account Executive Anna Hultman, Prime PR Print Manager Anna Hellenberg, DDB Stockholm Planner Karl Wikström, DDB Stockholm Web Developer Kristofer Palm, Queensbridge Entered By DDB STOCKHOLM A10/015 PUBLICATIONS & MEDIA Title Advertiser

USA

A10/038 PUBLICATIONS & MEDIA Title Advertiser Product/Service Advertising Agency, City Creative Director Copywriter Art Director Producer

BELGIUM

JOHNNY CASH PROJECT AMERICAN RECORDINGS/ LOST HIGHWAY Product/Service «AIN’T NO GRAVE» ALBUM Advertising Agency, City @radical.media New York Director/ Creative Director Chris Milk, @radical.media Technical Director/Creative Director Aaron Koblin Executive Producer Jon Kamen, @radical.media Rick Rubin Executive Producer Jennifer Heath, @radical.media Chief Technical Officer/ Executive Producer Evan Schechtman, @radical.media Design Director James Spindler, @radical.media Senior Interactive Producer James Calhoun, @radical.media Associate Producer Naomi Gilbert, @radical.media Interactive Designer Frank Campanella, @radical.media Lead Flash Developer Jesse Freeman, @radical.media Lead Software Engineer Avery Brooks, @radical.media Editor Akiko Iwakawa, Final Cut Editorial Creative Director, Visual Effects/ Online Simon Brewster, Brewster Parsons Visual Effects Lead/Flame Marty Taylor, Brewster Parsons Rights & Clearances Adrian Getz Senior Software Engineer Cory Crosland Infrastructure Engineer Marcel Esser Flash Developer Praveen Sharma, @radical.media Entered By @radical.media New York

Strategy Director Owner Marketing Manager

ETERNAL MOONWALK STUDIO BRUSSELS STUDIO BRUSSELS MORTIERBRIGADE Brussels Jens Mortier, Mortierbrigade Arnaud Pitz, Mortierbrigade Sebastien Devalck, Mortierbrigade Patricia Vandekerckhove, Mortierbrigade Stephanie Zimmermann, Mortierbrigade Pascal Leroy, Group94 Peter Claes, Studio Brussels

THURSDAY, JUNE 24, 2010

D5-37- 47 Cyber Winners+C:25•01 front 23/06/10 21:34 Page40

CYBER WINNERS

Marketing Assistent Head of Studio Brussels Creative Director Entered By A15/004 CORPORATE INFORMATION Title Advertiser Product/Service Advertising Agency, City Creative Director

Creative Team Web Developer Internet Strategy Project Manager Designer Entered By A16/008 MISCELLANEOUS Title Advertiser Product/Service Advertising Agency, City Executive Creative Director Creative Director

Art Director Head of TV Department Copywriter Planner Photographer Copywriter Ilustrator 3D Account director Producer Account manager Programmer Media Director Producer Director Advertiser’s Supervisor Entered By

Katrijn Dewit, Studio Brussels Jan van Biesen, Studio Brussels Joost Berends,, Mortierbrigade Philippe Deceuster, Mortierbrigade MORTIERBRIGADE Brussels BELGIUM VIRTUAL STRIKE ASSOCIATION OF COMMUNICATION COMPANIES BELGIUM ASSOCIATION OF COMMUNICATION COMPANIES BELGIUM FAMOUS Brussels Tim Driesen, Famous Brussels Joeri van den Broeck, Famous Brussels Christophe Ghewy, Famous Brussels Stijn Jansen/Bram Ceuppens, Famous Brussels Pieter Nijs/Valentijn Steenhoudt, Famous Brussels Jonathan Detavernier, Famous Brussels Bart Segers, Famous Brussels Stijn Pauwels, Famous Brussels FAMOUS Brussels SPAIN HANDWRITING COMERCIAL ARGE PILOT PEN GREY ESPAÑA Barcelona Jürgen Krieger, Grey Barcelona Joan Mas, Grey Barcelona José Miguel Tortajada, Grey Barcelona Alex Martin, Grey Barcelona Daniel Paez, Grey Barcelona Oscar Amodia, Grey Barcelona Carmen Orbe, Grey Barcelona Daniela López, Grey Barcelona Domenec Salvia, Grey Barcelona David Barra, David Barra Photo Luke Sholer, Grey Barcelona Lucas Pigliacampo, Mentopia studios Núria Mimó, Grey Barcelona Nuria Madriles, Grey Barcelona Elaine Machado, Grey Barcelona Ramón Illobre, Ramón Illobre Carme Coll, Grey Barcelona Dani Monedero, RCR Gonzalo Oliveró, RCR Elena Gómez, Comercial Arge, S.A. Pilot GREY ESPAÑA Barcelona

B01/061 BELGIUM BEST DIGITALLY LED INTEGRATED CAMPAIGN Title BABY ELEPHANT Advertiser ANTWERP ZOO Product/Service ZOO Advertising Agency, City BOONDOGGLE Leuven Creative Directors Stef Selfslagh/Vincent Jansen, Boondoggle Creative Team Tom Loockx/Jorrit Hermans/ Peter Vijgen/Bart Gielen, Boondoggle Copywriter Hans Verhaegen, Boondoggle Strategic Director Peter Verbiest, Boondoggle Strategic Planner Jesse Wynants, Boondoggle Client Service Director Inge vander Velpen, Boondoggle Account/Project Manager Kelly Wouters, Boondoggle Designers Geert van Grunderbeek/ Pieter Vandenbulcke, Boondoggle Multimedia Director Bart Plessers, Boondoggle Multimedia Developers Bart Geukens/Sibran Lens, Boondoggle IT Director Vincent Depoortere, Boondoggle System Administrator Jo Aerts, Boondoggle Technical Developers Steven Oeyen/Dirk Weckx, Boondoggle Projection Manager Jan Vanbriel, Beam Streaming Managers Jo Martens/Hans Ketelbueters/ Mikis Putsey, Rambla Live Footage Noel Vroninks, Securipoint Infrastructure Account Johan, Adc Computing Entered By BOONDOGGLE Leuven

THURSDAY, JUNE 24, 2010

B01/064 SWEDEN BEST DIGITALLY LED INTEGRATED CAMPAIGN Title WORLD’S BIGGEST SIGNPOST Advertiser NOKIA Product/Service NAVIGATION SERVICES Advertising Agency, City FARFAR Stockholm Executive Creative Director Jon Dranger, Farfar Creative Director Erik Norin, Farfar Copywriter Carl Fredrik Jannerfeldt, Farfar Art Director Tomas Jonsson, Farfar Head of Strategy Niku Banaie, Isobar Account Executives Marten Forslund/Christian Nord, Farfar Account Managers Marie Persson/Louise Stenborg/ Ulrika Hojgard, Farfar Flash Mikael Ring/Bjorn Uppeke/ Robert Jarvi, Farfar Creative President Matias Palm Jensen, Farfar Mobile Application Production Starcut Event Production Mission Strategy Isobar Programming David Looberger, Stockholm Code Group Entered By FARFAR Stockholm C03/008 COSMETICS, BEAUTY & TOILETRIES Title Advertiser Product/Service Advertising Agency, City Executive Creative Director Art Director Copywriter Interactive Producer Delivery Lead Account Director Account Executive Creative Director/Live Action & Sound Design Director Executive Producer Producer Associate Producer Flash Programmer Designer & Animator

Director of Photography Gaffer Key Grip Sound Design, Recording & 3D Audio Techniques Entered By

C08/034 USA TRAVEL, ENTERTAINMENT & LEISURECAMPAIGN Title BECOMING Advertiser VIRGIN ATLANTIC Product/Service TRAVEL Advertising Agency, City Y&R New York Executive Creative Director Ian Riechenthal, Y&R New York Scott Vitrone, Y&R New York Creative Director Guillermo Vega, Y&R New York Icaro Doria, Y&R New York Copywriter Brandon Henderson, Y&R New York Art Director Daniel Triechel, Y&R New York Executive Director of Content Production Lora Schulson, Y&R New York Nathy Aviram, Y&R New York Senior Content Producer Tennille Teague, Y&R New York Director Jim Jenkins, O Positive Production Executive Producer Raulph Laucella, O Positive Prouction Producer Marc Grill, O Positive Production Editor Carlos Arias, Final Cut NY Group Creative Director Mike Wente, VML Group Technical Director Matin Coady, VML Lead Flash Developer Juan Charvet, VML Flash Developer Jian Xu, VML Dwayne Neckles, VML Entered By Y&R New York

USA VHA UNILEVER AXE BBH New York Calle Sjoenell, BBH, NY Masa Kawamura, BBH, NY Hal Kirkland, BBH, NY Martin Mlekicki, BBH, NY Jonathan Cohen, BBH, NY Sarah Stringer, BBH, NY Michelle Keith, BBH, NY Garrett Nantz, Luxurious Animals, NY Robert Bengraff, Luxurious Animals, NY Ali Baranker, Luxurious Animals, NY Lauren Erickson, Luxurious Animals, NY Justin Schrader, Luxurious Animals, NY Rich Brilli, Luxurious Animals, NY Rebecca Stoehr, Luxurious Animals, NY JB Ayers, Luxurious Animals, NY Steve Becker, Luxurious Animals, NY Marc Labbate, Luxurious Animals, NY Chris Lally, Luxurious Animals, NY Antfood, Brooklyn NY BBH New York

C08/033 USA TRAVEL, ENTERTAINMENT & LEISURECAMPAIGN Title MASSAGE Advertiser VIRGIN ATLANTIC Product/Service TRAVEL Advertising Agency, City Y&R New York Executive Creative Director Ian Riechenthal, Y&R New York Scott Vitrone, Y&R New York Creative Director Guillermo Vega, Y&R New York Icaro Doria, Y&R New York Copywriter Brandon Henderson, Y&R New York Art Director Daniel Triechel, Y&R New York Executive Director of Content Production Lora Schulson, Y&R New York Nathy Aviram, Y&R New York Senior Content Producer Tennille Teague, Y&R New York Director Jim Jenkins, O Positive Production Executive Producer Raulph Laucella, O Positive Prouction Producer Marc Grill, O Positive Production Editor Carlos Arias, Final Cut NY Group Creative Director Mike Wente, VML Group Technical Director Matin Coady, VML Lead Flash Developer Juan Charvet, VML Flash Developer Jian Xu, VML Dwayne Neckles, VML Entered By Y&R New York

C08/035 USA TRAVEL, ENTERTAINMENT & LEISURECAMPAIGN Title BEAUTY SLEEP Advertiser VIRGIN ATLANTIC Product/Service TRAVEL Advertising Agency, City Y&R New York Executive Creative Director Ian Riechenthal, Y&R New York Scott Vitrone, Y&R New York Creative Director Guillermo Vega, Y&R New York Icaro Doria, Y&R New York Copywriter Brandon Henderson, Y&R New York Art Director Daniel Triechel, Y&R New York Executive Director of Content Production Lora Schulson, Y&R New York Nathy Aviram, Y&R New York Senior Content Producer Tennille Teague, Y&R New York Director Jim Jenkins, O Positive Production Executive Producer Raulph Laucella, O Positive Prouction Producer Marc Grill, O Positive Production Editor Carlos Arias, Final Cut NY Group Creative Director Mike Wente, VML Group Technical Director Matin Coady, VML Lead Flash Developer Juan Charvet, VML Flash Developer Jian Xu, VML Dwayne Neckles, VML Entered By Y&R New York C08/036 USA TRAVEL, ENTERTAINMENT & LEISURECAMPAIGN Title FIVE THINGS Advertiser VIRGIN ATLANTIC Product/Service TRAVEL Advertising Agency, City Y&R New York Executive Creative Director Ian Riechenthal, Y&R New York Scott Vitrone, Y&R New York Creative Director Guillermo Vega, Y&R New York Icaro Doria, Y&R New York Copywriter Brandon Henderson, Y&R New York Art Director Daniel Triechel, Y&R New York Executive Director of Content Production Lora Schulson, Y&R New York Nathy Aviram, Y&R New York Senior Content Producer Tennille Teague, Y&R New York Director Jim Jenkins, O Positive Production Executive Producer Raulph Laucella, O Positive Prouction Producer Marc Grill, O Positive Production Editor Carlos Arias, Final Cut NY Group Creative Director Mike Wente, VML Group Technical Director Matin Coady, VML Lead Flash Developer Juan Charvet, VML Flash Developer Jian Xu, VML Dwayne Neckles, VML Entered By Y&R New York C08/037 USA TRAVEL, ENTERTAINMENT & LEISURECAMPAIGN Title IMPATIENT Advertiser VIRGIN ATLANTIC Product/Service TRAVEL Advertising Agency, City Y&R New York

D5-37- 47 Cyber Winners+C:25•01 front 23/06/10 21:34 Page41

CYBER WINNERS Executive Creative Director Creative Director Copywriter Art Director Executive Director of Content Production Senior Content Producer Director Executive Producer Producer Editor Group Creative Director Group Technical Director Lead Flash Developer Flash Developer Entered By

Ian Riechenthal, Y&R New York Scott Vitrone, Y&R New York Guillermo Vega, Y&R New York Icaro Doria, Y&R New York Brandon Henderson, Y&R New York Daniel Triechel, Y&R New York

Senior Art Director Art Director Head of Technology Department Art Director Flash Developer Entered By

POLAND SOUND IMPRESSIONS GENETIX SOUND STUDIO SOUND STUDIO CHANGE INTEGRATED Warsaw Rafal Gorski, Change Integrated Jakub Korolczuk, Change Integrated Ryszard Sroka, Change Integrated Martin Winther, Change Integrated Jakub Zielecki, Change Integrated Maciej Topolski, Change Integrated Iza Koniarz, Change Integrated Konrad Grzegorzewicz, Change Integrated CHANGE INTEGRATED Warsaw

C14/043 UNITED KINGDOM CHARITIES, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS Title TURN AROUND Advertiser BARNARDO’S Product/Service CHARITY Advertising Agency, City BBH London Executive Creative Director Nick Gill, BBH Creative Director Dominic Goldman, BBH Copywriter Toby Allen, BBH Art Director Jim Hilson, BBH Agency Producer Davud Karbassioun, BBH Director Chris Palmer, Gorgeous Designer Oli Cole, BBH Post Production The Mill, The Mill Account Director Helen James, BBH Head of Brand/New Media Collette Collins, Barnardo’s Entered By BBH London D03/006 ANIMATION Title Advertiser Product/Service Advertising Agency, City Executive Creative Director

Creative Director Art Director Technical Director

Lora Schulson, Y&R New York Nathy Aviram, Y&R New York Tennille Teague, Y&R New York Jim Jenkins, O Positive Production Raulph Laucella, O Positive Prouction Marc Grill, O Positive Production Carlos Arias, Final Cut NY Mike Wente, VML Matin Coady, VML Juan Charvet, VML Jian Xu, VML Dwayne Neckles, VML Y&R New York

C09/014 GERMANY RETAILS & E-COMMERCE, INCL. RESTAURANTS Title LAMP Advertiser IKEA DEUTSCHLAND Product/Service IKEA Advertising Agency, City GRABARZ & PARTNER Hamburg Executive Creative Director Ralf Heuel, Grabarz & Partner Creative Direction Tom Hauser, Grabarz & Partner Art Direction Oliver Zboralski, Grabarz & Partner Copywriter Constantin Sossidi, Grabarz & Partner Graphic Artist Eike Fietje, Grabarz & Partner Milena Pfannkuche, Grabarz & Partner Online Production Erste Elf Art Direction/Online Per Wolter, Flash/Animation Matthias Mach, Technical Project Management Holger Knauer, Project Management Jan Luebcke, Account Supervisor Denise Ewald, Grabarz & Partner Franziska Mattes, Grabarz & Partner Laura Becker, Grabarz & Partner Advertiser’s Supervisor Claudia Willvonseder, IKEA Deutschland Hendrik Zimmer, IKEA Deutschland Entered By GRABARZ & PARTNER Hamburg C12/003 ADVERTISING & MEDIA Title Advertiser Product/Service Advertising Agency, City Creative Director

Producer

JAPAN VERBATIM CHAMPIONSHIP MITSUBISHI KAGAKU MEDIA VERBATIM STORAGE MEDIA ADK Tokyo Kaze To Ballad

Planner Sound Designer System Engineer Client Supervisor

Assistant Entered By D03/009 ANIMATION Title Advertiser LIBRARY Product/Service Advertising Agency, City Art Director Copywriter Creative Director Agency Producer Account Supervisor Art Producer Creative Director Interactive Art Director Technology Director Director of Accounts Senior Interactive Producer Designer Motion Graphics Designer Animator Senior Developer Flash Developer Editor Assistant Editor Composer Entered By D04/028 INTERFACE & NAVIGATION Title Advertiser Product/Service Advertising Agency, City Associate Partner, Creative Writer Partner, Creative Producer Flash Developer Developer Studio Artist Entered By

ADK Yusuke Kitani, Kaibutsu Yusuke Kitani, Kaibutsu Qanta Shimizu, IMG SRC Masayuki Kido, Roxik Yusuke Kitani, Kaibutsu Masayuki Kido, Roxik Qanta Shimizu, IMG SRC Yusuke Kitani, Kaibutsu Qanta Shimizu, IMG SRC Shojiro Nakaoka, Bitzream Fork Corporation S2 Factory Junichi Kinoshita, Mitsubishi Kagaku Media Makoto Fukuyama, Mitsubishi Kagaku Media Ken Ishizuka, IMG SRC IMG SRC Tokyo USA WE CHOOSE THE MOON JOHN F. KENNEDY PRESIDENTIAL THE MOON LANDING 40TH ANNIVERSARY THE MARTIN AGENCY Richmond/ DOMANI STUDIOS Brooklyn Brian Williams, The Martin Agency Wade Alger, The Martin Agency Joe Alexander, The Martin Agency Darbi Fretwell, The Martin Agency Norma Kwée, The Martin Agency Carrie Bird, The Martin Agency Cindy Hicks, The Martin Agency Jon Hills, Domani Studios Ben Tricklebank, Domani Studios Oscar Trelles, Domani Studios Jarrod Bull, Domani Studios Steven Hubert, Domani Studios Saulo Rodrigues, Domani Studios Justin Young, Domani Studios Petter Safwenberg, Domani Studios Mark Llobrera, Domani Studios Chris Wise, Domani Studios Jim Vaile, Running With Scissors Shang Gao, Running With Scissors Chip Jenkins, Hum Music THE MARTIN AGENCY Richmond CANADA GRIP LIMITED GRIP LIMITED ADVERTISING AGENCY GRIP LIMITED Toronto Colin Craig, Grip Limited Jeff Collins, Grip Limited David Crichton, Grip Limited Ruby Zagorskis, Grip Limited Heung Lee, Grip Limited Jeremy Keston, Grip Limited Brian Ayzenman, Grip Limited Jason Pearl, Grip Limited GRIP LIMITED Toronto

D05/012 USA ILLUSTRATION AND GRAPHIC DESIGN Title WE CHOOSE THE MOON Advertiser JOHN F. KENNEDY PRESIDENTIAL LIBRARY Product/Service THE MOON LANDING 40TH ANNIVERSARY Advertising Agency, City THE MARTIN AGENCY Richmond/ DOMANI STUDIOS Brooklyn Art Director Brian Williams, The Martin Agency Copywriter Wade Alger, The Martin Agency Creative Director Joe Alexander, The Martin Agency Agency Producer Darbi Fretwell, The Martin Agency Norma Kwée, The Martin Agency Account Supervisor Carrie Bird, The Martin Agency Art Producer Cindy Hicks, The Martin Agency Creative Director Jon Hills, Domani Studios Interactive Art Director Ben Tricklebank, Domani Studios Technology Director Oscar Trelles, Domani Studios Director of Accounts Jarrod Bull, Domani Studios Senior Interactive Producer Steven Hubert, Domani Studios Designer Saulo Rodrigues, Domani Studios

Motion Graphics Designer Animator Senior Developer Flash Developer Editor Assistant Editor Composer Entered By

Justin Young, Domani Studios Petter Safwenberg, Domani Studios Mark Llobrera, Domani Studios Chris Wise, Domani Studios Jim Vaile, Running With Scissors Shang Gao, Running With Scissors Chip Jenkins, Hum Music THE MARTIN AGENCY Richmond

D05/060 UNITED KINGDOM ILLUSTRATION AND GRAPHIC DESIGN Title THINKING SPACES Advertiser THE ECONOMIST Product/Service THE ECONOMIST Advertising Agency, City ABBOTT MEAD VICKERS BBDO London Entered By ABBOTT MEAD VICKERS BBDO London D07/005 BEST USE OF VIDEO Title Advertiser Product/Service Advertising Agency, City Chief Creative Officers Executive Creative Directors Art Director Copywriter Director of Integrated Production Content Producer Head of Interactive Production Interactive Producer Senior Developer Production Company Director Senior Executive Producer Executive Producer Line Producer Editing House Editor Visual Effects Company Visual Effects Supervisor Music House Sound Effects Companies Entered By D07/014 BEST USE OF VIDEO Title Advertiser Product/Service Advertising Agency, City Concept and Production Directors Director of Photography Model

Entered By D07/020 BEST USE OF VIDEO Title Advertiser Product/Service Advertising Agency, City Creative Director Lead Art Director Executive Producer Producer Designer Flash Developer Director Assistant Director Director of Photography Line Producer Post Producer 3D Artist

USA HBO IMAGINE HBO TELEVISION SERVICE BBDO NEW YORK / THE BARBARIAN GROUP New York David Lubars/Bill Bruce, BBDO New York Greg Hahn/Mike Smith, BBDO New York Brandon Mugar, BBDO New York Adam Reeves, BBDO New York Brian Dilorenzo, BBDO New York Nicholas Gaul, BBDO New York Andy Bhatt, BBDO New York Tara Johnson, BBDO New York Erik Peterson, BBDO New York Biscuit Filmworks Noam Murro, Biscuit Filmworks Shawn Lacy, Biscuit Filmworks Colleen O’donnell, Biscuit Filmworks Jay Veal, Biscuit Filmworks Butcher Editorial David Henegar, Butcher Editorial Animal Logic Nicholas Ponzoni, Animal Logic Search Party Music POP Sound/Sound Lounge BBDO NEW YORK SWEDEN SPRING/SUMMER COLLECTION 2010 WRANGLER EUROPE BLUE BELL JEANS KOKOKAKA Göteborg Kokokaka Team, Kokokaka Petrovsky & Ramone, Axel Lindahl Tony Ward Dieter Jacobfeuerborn, Wrangler Europe, Adam Kakembo, Wrangler Europe, Alessandro Vigano, Wrangler Europe, Matti Djateu, Wrangler Europe KOKOKAKA Göteborg SWEDEN RECRUITMENT 2009 SWEDISH ARMED FORCES RECRUITMENT NORTH KINGDOM Stockholm/ DDB STOCKHOLM Daniel Ilic, North Kingdom Robert Lindström, North Kingdom Jenny Gadd, North Kingdom Elisabet Halming, North Kingdom Peter Olofsson, North Kingdom Henrik Karlsson, North Kingdom Sebastian Karlsson, North Kingdom Didde Brockman, Illianced Jesper Kouthoofd, Kouthoofd Film Emil Kullänger, Kouthoofd Film Gösta Reiland, Independent Anna Bergström, The Producers Pasi Johansson, Stopp Arvid Björn, Stopp Johannes Carlsten, Stopp

THURSDAY, JUNE 24, 2010

D5-37- 47 Cyber Winners+C:25•01 front 23/06/10 21:34 Page42

CYBER WINNERS

Sound Designer Web Director Account Manager Entered By E01/041 MOBILE ADVERTISING Title Advertiser Product/Service Advertising Agency, City Creative Partner Art Director Creative Director Executive Creative Director Business Partner Senior Planner Account Executive Technical Lead Digital Producer Director Ogilvy Labs Digital Producer Account Manager Designer Entered By E01/050 MOBILE ADVERTISING Title Advertiser Product/Service Advertising Agency, City Creative Director Associate Creative Director Senior Art Director Senior Interactive Developer Project Manager Creative Director Information Architect User Experience Associate Technology Senior Associate Technology Entered By E01/084 MOBILE ADVERTISING Title Advertiser Product/Service Advertising Agency, City Executive Creative Director Creative Director Art Director Copywriter Programing Director/Programmer Programmer Chief Producer Producer

Animation Producer Animation Production Manager Planning Director Animator Sound Producer Sound Effect Designer Entered By E03/006 COMMUNITY APPLICATIONS Title Advertiser Product/Service Advertising Agency, City Creative Director Art Director Senior Account Manager Entered By

THURSDAY, JUNE 24, 2010

Eric Thorsell, Stopp Edward Björner, Stopp Simon Mogren, DDB Stockholm Patrick Dry, DDB Stockholm Tina Munck, DDB Stockholm NORTH KINGDOM Skelleftea UNITED KINGDOM SEER WIMBLEDON IBM INNOVATIVE SOLUTIONS OGILVYONE London Pavlos Themistocleous, OgilvyOne London Jamie Romain, OgilvyOne London Emma De La Fosse, OgilvyOne London Charlie Wilson, OgilvyOne London Colin Nimick, OgilvyOne London Richard Barker, OgilvyOne London Nina Mynk, OgilvyOne London Nick Bennett, OgilvyOne London Dylan Smith, OgilvyOne London Davide Sciola, OgilvyOne London Giles Rhys Jones, OgilvyOne London Paul Randall , OgilvyOne London Will Howells , OgilvyOne London Maciek Strychalski , OgilvyOne London Andrew Mackay , OgilvyOne London OGILVYONE London USA AUTOTRADER TRADER MEDIA GROUP AUTOTRADER SAPIENTNITRO Miami David Hewitt, SapientNitro Jeff Blais, SapientNitro Derek Fridman, SapientNitro James Witcher, SapientNitro Brad Dillon, SapientNitro Andy Halliwell, SapientNitro Sam Saha, SapientNitro Christina Nguyen, SapientNitro Chad Cribbins, SapientNitro Fred Stroud, SapientNitro Brian Gorby, SapientNitro Cameron McCleary, SapientNitro SAPIENTNITRO Miami JAPAN PHONEBOOK KODANSHA KODANSHA EDITORIAL DENTSU Tokyo Kishi Yuki, Dentsu Watanabe Saori, Dentsu Kurosu Masaharu, Dentsu Murai Yosuke, Dentsu Fukatsu Takayuki, Art & Mobile Mori Takuma Kishiro Shinya, Robot Communications Matsumoto Takahiro, Robot Communications Kawasaki Yasuhiro, Robot Communications Matsumoto Emi, Robot Communications Itoh Maki, Robot Communications Tanaka Tomoko, Robot Communications Sugisaki Takashi Mito Koji, Aiin Sasaki Hideaki, ONPa DENTSU Tokyo AUSTRIA NONJA SAMSUNG ELECTRONICS AUSTRIA SAMSUNG ST1000 TRAKTOR Vienna Antonia Tritthart, Traktor George Moringer, Traktor Julia Reißfelder, Traktor Magda Schlegel, Traktor TRAKTOR Vienna

E05/021 OTHER DIGITAL CHANNELS Title Advertiser Product/Service Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Head of Strategy Account Executives Account Managers Flash Creative President Mobile Application Production Event Production Strategy Programming Entered By F01/011 EMAIL MARKETING, INCL. E-CARDS Title Advertiser Product/Service Advertising Agency, City Creative Director Copywriter Art Director Copywriter Producer

Entered By F03/053 VIRAL MARKETING Title Advertiser Product/Service Advertising Agency, City Executive Creative Director Art Director Copywriter Agency Account Management

SWEDEN WORLD’S BIGGEST SIGNPOST NOKIA NAVIGATION SERVICES FARFAR Stockholm Jon Dranger, Farfar Erik Norin, Farfar Carl Fredrik Jannerfeldt, Farfar Tomas Jonsson, Farfar Niku Banaie, Isobar Marten Forslund/Christian Nord, Farfar Marie Persson/Louise Stenborg/ Ulrika Hojgard, Farfar Mikael Ring/Bjorn Uppeke/ Robert Jarvi, Farfar Matias Palm Jensen, Farfar Starcut Mission Isobar David Looberger, Stockholm Code Group FARFAR Stockholm

A01/072 FOODS & DRINKS Title Advertiser Product/Service Advertising Agency, City Chief Creative Officer Group Creative Director Art Director Copywriter Executive Producer Senior Vice President Executive Digital Producer Producer Creative Director Associate Creative Director Executive Producer Producer Director/Illustrator Art Director Technical Director Animators

UNITED KINGDOM Flash Developers GIVING IS GLORIOUS MOTHER MOTHER CHRISTMAS MAILER MOTHER London Robert Saville, Mother Mark Waites, Mother Daniel Mencak, Mother Daniel Mencak, Mother Erik Nordenankar, Mother Erik Nordenankar, Mother Claire Wallis, Mother Anthony Austin, Mother Daniel Chaput-De-Saintonge, Mother MOTHER London FRANCE

ROLLERBABIES DANONE EVIAN BETC EURO RSCG Paris Rémi Babinet, BETC Euro RSCG Agnès Cavard, BETC Euro RSCG Valérie Chidlovsky, BETC Euro RSCG Marielle Durandet, Dominique Verot, BETC Euro RSCG Advertiser’s Supervisor Michael Aidan, Danone Web Agency Account Management Olivier Vigneaux, David Roux, BETC 4D Web Creative Director Vincent Vella, BETC 4D Media Strategy Manager Martine Picard, BETC Euro RSCG TV Producer Fabrice Brovelli, BETC Euro RSCG Music Supervisor Christophe Caurret, BETC Euro RSCG Production Company Partizan Music BETC Music Director Michael Gracey Music & Artist Rapper’s Delight by Dan the Automator Assistant Art Director Gregory Ferembach, BETC Euro RSCG Entered By BETC EURO RSCG Paris F03/081 VIRAL MARKETING Title Advertiser Product/Service Advertising Agency, City Creative Director Art Director Copywriter Digital Producer Producer Assistant Producer Editor Sound Design Designer Director Digital Production Company Film Production Company Post Production Company Entered By

Bronze Awards

UNITED KINGDOM FAN VIDEO MYSPACE MYSPACE MUSIC BBH London Dominic Goldman, BBH Dean Woodhouse, BBH Hugo Biershenk, BBH Daniela Michelon, BBH Davud karbassioun, BBH Chris Watling, BBH Fernanda Wagland, BBH Ian Lambden, BBH Eric Chia, BBH/Addictive Pixel D.A.R.Y.L Domani Studios Pulse Films Absolute Post BBH London

Sound Designer Syndication Supervisor Syndication Manager Entered By A01/090 FOODS & DRINKS Title Advertiser Product/Service Advertising Agency, City Chief Officer - Executive Creative Directors

Vice President Creative Directors Associate Creative Directors Interactive Design Director Interactive Designer Copywriter Interactive Producer Programmers Flash Designer Senior Integrated Producer Interactive Developer Associate Experience Director Experience Designer Design Technologist Entered By A04/009 HEALTHCARE & MEDICAL Title Advertiser Product/Service Advertising Agency, City Creative Director Art Director Copywriter Account Director Account Manager Planner Production Agency Copywriter Web Designer Entered By

USA GOLDEN GRANT GENERAL MILLS GOLDEN GRAHAMS McCANN ERICKSON NEW YORK Joyce King Thomas, McCann Erickson Alessandra Lariu, McCann Erickson Matt O’Rourke, McCann Erickson Robbie Wenger, McCann Erickson Kelly McCormick, McCann Erickson Greg Lotus, McCann Erickson Catherine Patterson, McCann Erickson Jonathan Doyle, McCann Erickson Tommy Means, Mekanism Andre Ricciardi, Mekanism Matt Lundberg, Mekanism Manjula Nadkarni, Mekanism Adam Avilla, Mekanism Courtney Booker, Mekanism Chris Brant, Mekanism Tony Papesh, Ana Harmon, Joel Berroteran, Mekanism Bela Spohrer, Justin Gaussoin, Mekanism Jeremiah Moore, Mekanism Brendan Gahan, Mekanism Ryan Lee, Mekanism McCANN ERICKSON NEW YORK USA DOLLAR HOLIDAY BURGER KING DOUBLE CHEESEBURGER CRISPIN PORTER + BOGUSKY Boulder Jeffrey Benjamin/Rob Reilly/ Andrew Keller, Crispin Porter + Bogusky Bill Wright/James Dawson-Hollis, Crispin Porter + Bogusky Nuno Ferreira/Ryan Wagman, Crispin Porter + Bogusky Pelun Chen, Crispin Porter + Bogusky Brad Cohen, Crispin Porter + Bogusky John Benedict, Crispin Porter + Bogusky Darden Longenecker, Crispin Porter + Bogusky Dennis Cunningham/Jason Schertz, Crispin Porter + Bogusky Sze Ong, Crispin Porter + Bogusky Scott Potter, Crispin Porter + Bogusky Aday Rodriguez, Crispin Porter + Bogusky Jeff Teicher, Crispin Porter + Bogusky Shashank Raval, Crispin Porter + Bogusky John Gerweck, Crispin Porter + Bogusky CRISPIN PORTER + BOGUSKY Boulder SWEDEN LONG LIVE LIFE APOTEK HJÄRTAT PHARMACY CHAIN ÅKESTAM HOLST Stockholm Martin Cedergren, Åkestam Holst Jesper Holst, Åkestam Holst Monica Born, Åkestam Holst Fredrik Widén, Åkestam Holst Daniel Sundin, Åkestam Holst Dan Landin, Åkestam Holst Stockholm Postproduction, Stopp Wilhelmina Gabriele , Åkestam Holst Viktor Wätterbäck , Åkestam Holst ÅKESTAM HOLST Stockholm

A05/007 JAPAN CLOTHING, FOOTWEAR & ACCESSORIES Title LAB ULTRA LIGHT DOWN Advertiser UNIQLO Product/Service WINTER JACKETS Advertising Agency, City MOUNT Tokyo

D5-37- 47 Cyber Winners+C:25•01 front 23/06/10 21:34 Page43

CYBER WINNERS Creative Director, Art Director, Photography Director, Designer Interaction Planner, Technical Director Flash Developer, Senior Executive Photographer Copywriter Sound Designer Special Effects Creative Management Director Web Producer Entered By

Jeong-ho Im, Mount Takeshiro Umetsu, Mount Hidekazu Hayashi, Mount Tetsuya Morimoto, Toru Ugumori, Pylon Suguru Yamaguchi, Manual Of Errors Artists Kunihiko Tanaka, Flat Kentaro Katsube, Uniqlo Yoshihisa Watanabe, Uniqlo Ayumi Shiba, Uniqlo MOUNT Tokyo

A06/015 JAPAN OTHER CONSUMER PRODUCTS (INCLUDING DURABLE GOODS) Title VERBATIM CHAMPIONSHIP Advertiser MITSUBISHI KAGAKU MEDIA CO. Product/Service VERBATIM STORAGE MEDIA Advertising Agency, City IMG SRC Tokyo Executive Creative Director Kaze to Ballad Producer ADK, Yusuke Kitani, Kaibutsu Creative Director Yusuke Kitani, Kaibutsu Qanta Shimizu, IMG SRC Art Director Masayuki Kido, Roxic Yusuke Kitani, Kaibutsu Technical Director Masayuki Kido, Roxic Qanta Shimizu, IMG SRC Planner Yusuke Kitani, Kaibutsu Qanta Shimizu, IMG SRC Sound Designer Shojiro Nakaoka, Bitzream System Engineer Fork Corporation S2 Factory Client Supervisor Junichi Kinoshita, Mitsubishi Kagaku Media Makoto Fukuyama, Mitsubishi Kagaku Media Assistant Ken Ishizuka, IMG SRC Entered By IMG SRC Tokyo A06/048 JAPAN OTHER CONSUMER PRODUCTS (INCLUDING DURABLE GOODS) Title IS PARADE Advertiser KDDI CORPORATION Product/Service IS SERIES Advertising Agency, City HAKUHODO Tokyo Producer Hiroshi Hori, Hakuhodo Kenji Kamiya, Spicebox Tetsuya Hashimoto, ID Kenichi Seki, AID-DCC Planner/Copywriter Tomohiko Hayashi, Hakuhodo Planner/Copywriter/ Creative Director Kensuke Sembo, Exonemo Flash Developer/Director Tomohiko Koyama, AID-DCC Flash Developer Masashi Ohashi, AID-DCC Director Fumio Shiosaka, ID Yoshifumi Nakagawa, AID-DCC Sound Production Keisuke Tominaga, Grand Funk Art Director Yuko Nishimura, ID Designer/Illustrator Aki Aoki, ID Technical Director Yousuke Iwamoto, ID Technical Director/Programmer Takanobu Izukawa, AID-DCC Programmer Masaru Kinoshita, AID-DCC Project Manager Yuki Anshita, ID Computer Graphics Animation Eiichi Shimoda, Hu-sha Account Executive Yuki Ogata, Hakuhodo Web Marketer Sumito Takayama, Spicebox Entered By HAKUHODO Tokyo A09/001 USA RETAIL & E-COMMERCE, INCLUDING RESTAURANTS Title EXPENSE-A-STEAK Advertiser MALONEY & PORCELLI Product/Service RESTAURANT Advertising Agency, City WALRUS New York Creative Director Deacon Webster, Walrus Art Director Mary O’Keefe, Walrus Programmer Tim Erfle, Walrus Entered By WALRUS New York A09/015 USA RETAIL & E-COMMERCE, INCLUDING RESTAURANTS Title TWELPFORCE Advertiser BEST BUY Product/Service RETAIL STORE Advertising Agency, City CRISPIN PORTER + BOGUSKY Boulder Chief Creative Officers Jeff Benjamin/Andrew Keller/ Rob Reilly, Crispin Porter + Bogusky

Creative Director Copywriters Art Directors Interactive Art Director Interactive Designers

Executive Integrated Producer Integrated Producer Senior Art Producers Technical Lead Content Management Supervisor Entered By A13/018 COMMERCIAL PUBLIC SERVICES Title Advertiser Product/Service Advertising Agency, City

Evan Fry, Crispin Porter + Bogusky Justin Ebert/David Littlejohn/ Tom Pettus, Crispin Porter + Bogusky DJ Pierce/David Brown, Crispin Porter + Bogusky Kat Street/ David Gonsalves, Crispin Porter + Bogusky Daisy Chavoshi/Christian Behrendt/ Slava Morshch/Leif Abraham, Crispin Porter + Bogusky Pam Scheideler, Crispin Porter + Bogusky Brenda Fogg, Crispin Porter + Bogusky Robert Hannau/Peter Nolan, Crispin Porter + Bogusky Dan Fox, Crispin Porter + Bogusky Lynn Firth, Crispin Porter + Bogusky CRISPIN PORTER + BOGUSKY Boulder NEW ZEALAND YELLOW CHOCOLATE YELLOW PAGES YELLOW PAGES COLENSO BBDO Auckland/ AIM PROXIMITY Auckland Nick Worthington, Colenso BBDO

Executive Creative Director Creative Director, Art Director, Copywriter, Digital Art Director Steve Cochran, Colenso BBDO Digital Creative Director, Art Director, Copywriter, Digital Art Director, Digital Designer Aaron Turk, Colenso BBDO Account Director Rachel Turner, Colenso BBDO Group Account Director Andrew Holt, Colenso BBDO Agency Producer Paul Courtney, Colenso BBDO Account Executive Katya Urlwin, Colenso BBDO Account Director Terri Williams, AIM Proximity Planner James Hurman, Colenso BBDO Marketing Director Kellie Nathan, Yellow Pages Creative Director, Digital Creative Dave King, AIM Proximity Digital Creative Aaron Goldring, AIM Proximity Digital Developer Dave Colquhoun, Data Smugglers Digital Producer Amanda Theobald, AIM Proximity Director Chris Grahame, Good Life Films Producer Tanya Haitoua-Cathro, Good Life Films Sound Design Native Post Kog Studios Photographer Stephen Langdon, Reload Agency Retoucher Kevin Hyde, Colenso BBDO Entered By COLENSO BBDO Auckland A14/005 THE NETHERLANDS CHARITIES, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES Title STANISLAV Advertiser GOVERNMENT/MINISTRY OF JUSTICE Product/Service CYBERCRIME AWARENESS CAMPAIGN Advertising Agency, City KONG Amsterdam Creative Director Yacco Vijn, Kong Managing Director Peggy Wijtzes, Kong Strategy Director Trudelies van der Poel, N=5 Client Service Director Judith Lavalette, N=5 Senior Advisor Campaign Management Petra de Jong, Public Information and Communication Office Advisor Campaign Management Frederike van Dorst, Public Information and Communication Office Policy Advisor Anja van Zantvoort, Ministry of Justice Communications Consultant Dennis Cohen, Ministry of Justice Project Manager Tisha Hoppenbrouwers, Kong Art Director Yacco Vijn, Kong Freelance Art Director Arno de Jong, Kong Freelance Copywriter Martijn de Vreeze, Kong Audio Visual Producer Christ Bloemheuvel, N=5 Director/Editor Roel Welling, Comrad Online Production Mario Piepenbrink, Refunk Entered By KONG Amsterdam A14/022 USA CHARITIES, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES Title SUMMIT ON THE SUMMIT Advertiser HP Product/Service GLOBAL CLEAN WATER CRISIS AWARENESS Advertising Agency, City GOODBY SILVERSTEIN & PARTNERS San Francisco Creative Director Rich Silverstein, Goodby, Silverstein & Partners Steve Simpson, Goodby, Silverstein & Partners

Group Creative Director

Senior Copywriter Senior Art Director Executive Producer Senior Producer Production Company Entered By

Will McGinness, Goodby, Silverstein & Partners Jim Elliot, Goodby, Silverstein & Partners Niklas Lilja, Goodby, Silverstein & Partners Stuart Brown, Goodby, Silverstein & Partners Daisy Downs, Goodby, Silverstein & Partners Erin Dahlbeck, Goodby, Silverstein & Partners Number9, Number9 GOODBY SILVERSTEIN & PARTNERS San Francisco

A14/071 SWEDEN CHARITIES, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES Title THE LOTTERY OF LIFE Advertiser SAVE THE CHILDREN SWEDEN Product/Service SAVE THE CHILDREN ORGANISATION Advertising Agency, City LOWE BRINDFORS Stockholm Creative Directors Villard/Bartholf, Lowe Brindfors Art Director Pelle Lundquist, Lowe Brindfors Emmeli Österdahl, Lowe Brindfors Copywriter Stefan Pagreus, Lowe Brindfors Aron Levander, Lowe Brindfors Account Supervisor Anna Laestadius, Lowe Brindfors Malin Sävstam, Lowe Brindfors Account Manager Anna Tanser Wohlin, Lowe Brindfors Kristin Enersen, Lowe Brindfors Planner Mehrnaz Bejne, Lowe Brindfors Graphic Designer Ola Lanteli, Lowe Brindfors Production Company B-Reel, B-Reel Film Director Johan Perjus, B-Reel Films Director Of Photography Jon Hertov, B-Reel Films Sound Design Redpipe, Redpipe Entered By LOWE BRINDFORS Stockholm A15/025 IRELAND CORPORATE INFORMATION Title O2 BE THE DIFFERENCE Advertiser O2 TELEFîNICA IRELAND Product/Service TELECOMMUNICATIONS Advertising Agency, City BRANDO Dublin/ROTHCO Dublin Managing Director Darren McGrath, Brando Creative Director/Senior Copywriter Brendan O’Flaherty, Brando Head of Programming John Byrne, Brando Art Director Diego Amat, Brando Junior Copywriter Barry O’Sullivan, Brando Creative Director Damien Hanley, Rothco Entered By BRANDO Dublin B01/001 AUSTRALIA BEST DIGITALLY LED INTEGRATED CAMPAIGN Title 4320 LA/SYD Advertiser V AUSTRALIA Product/Service AIRLINE Advertising Agency, City DROGA5 AUSTRALIA Sydney Executive Creative Director David Nobay, Droga5 Sydney Executive Planning Director Sudeep Gohil, Droga5 Sydney Senior Copywriter Ben Akers, Droga5 Sydney Senior Art Director Ben Smith, Droga5 Sydney Agency Producer Paul Johnston, Droga5 Sydney Director Digital Brett Mitchell, Droga5 Sydney Digital Producer John McLean, Droga5 Sydney Account Director Nicolas Kettelhake, Droga5 Sydney Liz Ainslie, Droga5 Sydney Executive Producer Tom Korsan, Great Guns Usa Head of Production Ellen Devine, Great Guns Usa Editor Craig Wilson, Image Post/Sydney Sound Design Tone Aston, Nylon Studios/Sydney Executive Producer Matt Long, Goodoil Films Production Producer Chana McLallen, Goodoil Films Editor Macca McLean, Goodoil Films Agency Producer Roy Di Giorgio, Droga5 Sydney Entered By DROGA5 AUSTRALIA Sydney B01/029 USA BEST DIGITALLY LED INTEGRATED CAMPAIGN Title HIGHWAY TO HELL Advertiser ELECTRONIC ARTS Product/Service DANTE’S INFERNO VIDEO GAME Advertising Agency, City WIEDEN+KENNEDY Portland Executive Creative Directors Mark Fitzloff/ Susan Hoffman, Wieden+Kennedy Creative Directors Eric Baldwin/ Jason Bagley, Wieden+Kennedy

THURSDAY, JUNE 24, 2010

D5-37- 47 Cyber Winners+C:25•01 front 23/06/10 21:34 Page44

CYBER WINNERS

Art Directors Copywriters Creative Broadcast Producers Digital Producer Developers Flash Developer Studio Managers Designers

Photographer Digital Designers Sound Engineer Account Director Account Supervisor Account Executive Strategic/Interactive Planners Business Affairs

Entered By

Dominic Orlando/ James Moslander, Wieden+Kennedy Charlie Gschwend/ Dan Kroeger, Wieden+Kennedy Adam Heathcott, Wieden+Kennedy Endy Hedman/ Monica Ranes, Wieden+Kennedy Carl Whitehouse/ Ryan Bolls, Wieden+Kennedy Ryan Bowers/Guillaume Matheiu/ Joshua Perez, Wieden+Kennedy Laurie Brown, Wieden+Kennedy Maya Roberts/Alicia Kuna, Wieden+Kennedy Karen Koch/Katie McHugh/ Curtis Pachunka/Mark Lundgren/ Erik Blad, Wieden+Kennedy Cathy Ormerod/Greg Radich/ Peter Yue/Mike Weihs, Wieden+Kennedy Aaron Lee, Wieden+Kennedy Mirtho Prepont/Jason Strand, Wieden+Kennedy David Neevel, Wieden+Kennedy Paulo Ribeiro, Wieden+Kennedy Becca Milby, Wieden+Kennedy Philip Kirsch, Wieden+Kennedy Matt Kelley/Jason Tarantino, Wieden+Kennedy Stephen Duncan, Wieden+Kennedy Emerge Interactive, Emerge Interactive Developer WIEDEN+KENNEDY Portland

B01/036 USA BEST DIGITALLY LED INTEGRATED CAMPAIGN Title SUMMIT ON THE SUMMIT Advertiser HP Product/Service GLOBAL CLEAN WATER CRISIS AWARENESS Advertising Agency, City GOODBY SILVERSTEIN & PARTNERS San Francisco Creative Director Rich Silverstein, Goodby, Silverstein & Partners Steve Simpson, Goodby, Silverstein & Partners Group Creative Director Will McGinness, Goodby, Silverstein & Partners Jim Elliot, Goodby, Silverstein & Partners Senior Copywriter Niklas Lilja, Goodby, Silverstein & Partners Senior Art Director Stuart Brown, Goodby, Silverstein & Partners Executive Producer Daisy Downs, Goodby, Silverstein & Partners Senior Producer Erin Dahlbeck, Goodby, Silverstein & Partners Production Company Number9, Number9 @radical.media, @radical.media Director Jay Chandrasekhar Editorial Company Arcade Edit, Arcade Edit Sound Design Amber Tisue, Soma Sound Producer Lauren Marsh, Goodby, Silverstein & Partners Production Company Kurt Noble, Kurt Noble Entered By GOODBY SILVERSTEIN & PARTNERS San Francisco B01/116 THE NETHERLANDS BEST DIGITALLY LED INTEGRATED CAMPAIGN Title PUBLIC POLO Advertiser VOLKSWAGEN Product/Service VOLKSWAGEN POLO Advertising Agency, City ACHTUNG! Amsterdam Creative Director Mervyn Ten Dam, Achtung! Interactive Producer Noam Erlich, Achtung! Copywriter Joeri van Oostwaard, Achtung! Designer Jort Schutte, Achtung! Toby Mok, Achtung! Technical Developer Patrick Pietens, Achtung! Willemhein Triemstra, Dreamlines Design Dog/Pony Technique Kominski Ludatic B-Lex Director Commercial Bram van Alphen Production Commercial Lada Guru Entered By ACHTUNG! Amsterdam

THURSDAY, JUNE 24, 2010

B01/141 USA BEST DIGITALLY LED INTEGRATED CAMPAIGN Title REFRESH Advertiser PEPSI Product/Service PEPSI Advertising Agency, City TBWA\CHIAT\DAY LA/HUGe New York Global Director Of Media Arts Lee Clow, TBWA\Chiat\Day Chief Creative Officer Rob Schwartz, TBWA\Chiat\Day Group Creative Director Brett Craig, TBWA\Chiat\Day Creative Director Michael Tabtabai, TBWA\Chiat\Day Xanthe Hohalek, TBWA\Chiat\Day Copywriter Chris Jones, TBWA\Chiat\Day Art Director Chris MacNeil, TBWA\Chiat\Day Copywriter Michelle Lewis, TBWA\Chiat\Day Interactive Account Director Amy Luca, TBWA\Chiat\Day Director of Digital Strategy Zach Gallagher, TBWA\Chiat\Day Partner/Director of User Experience Gene Liebel, Huge Partner/Executive Creative Director David Skokna, Huge Partner/Director of Production Aleksandar Sasha Kirovski, Huge Creative Director Joe Stewart, Huge Design Director Felipe Memoria, Huge Engagement Director Rachael Greer, Huge Senior Project Manager Ana Breton, Huge Art Director Liang Zhang, Huge Senior Interaction Designer Jennifer La Placa, Huge Copy Director Ross Morrison, Huge Entered By TBWA\CHIAT\DAY LA B01/151 SWEDEN BEST DIGITALLY LED INTEGRATED CAMPAIGN Title HOW HETERO? Advertiser STOCKHOLM PRIDE Product/Service GAY FESTIVAL Advertising Agency, City ÅKESTAM HOLST Stockholm Creative Director Martin Cedergren, Åkestam Holst Copywriter Kalle Åkestam, Åkestam Holst Art Director Yvan Archimbaud, Åkestam Holst Intercactive Creative Director Paul Collins, Åkestam Holst Art Director Lars Baecklund, Åkestam Holst Copywriter Joakim Labraaten, Åkestam Holst Monica Born, Åkestam Holst Web Designer Ellinor Bjarnolf, Åkestam Holst Account Director Fredrik Widén, Åkestam Holst Account Manager Bella Lagerquist, Åkestam Holst Production Agency River Cresco Thomson Intercative The Brewery Advertiser’s Supervisor Jessica W Sandberg, Stockholm Pride Claes Nyberg, Stockholm Pride Entered By ÅKESTAM HOLST Stockholm B01/164 USA BEST DIGITALLY LED INTEGRATED CAMPAIGN Title REPLAY Advertiser GATORADE Product/Service GATORADE Advertising Agency, City TBWA\CHIAT\DAY LA Global Director of Media Arts Lee Clow, TBWA\Chiat\Day Chief Creative Officer Rob Schwartz, TBWA\Chiat\Day Group Creative Director Jimmy Smith, TBWA\Chiat\Day Associate Creative Director/Writer/ Creator Brent Anderson, TBWA\Chiat\Day Steve Howard, TBWA\Chiat\Day Senior Producer (Series & Event) Brian O’ Rourke, TBWA\Chiat\Day Associate Producer Tim Newfang, TBWA\Chiat\Day Account Directors Brynn Bardacke, Andrew Corpman, TBWA\Chiat\Day Management Supervisor Amy Farias, TBWA\Chiat\Day Account Executive Adam Bersin, Paul Kinsella, TBWA\Chiat\Day MissionG.com Network Donna Lamar, Javier Castillo, Paul Nguyen, TBWA\Chiat\Day Digital Art Directors Peter Reid, Katie Meza, Eze Blaine, Kamal Robinson, TBWA\Chiat\Day Digital Copywriter Adam Nowak, TBWA\Chiat\Day Senior Programme Manager Chincha Evans, TBWA\Chiat\Day Senior Digital Producer Katie Case, Ryan Thomas, TBWA\Chiat\Day Directors Kris Belman, Scott Balcerek, Caviar Executive Producers Rosanne Korenberg & Michael Sagol, Caviar Director of Photography Adam Ballachey, Caviar Producer Johanna Woollcott, Holli Hanley, Caviar Account Executive Paul Harvey, Paragon Marketing Group Entered By TBWA\CHIAT\DAY LA

C01/023 FOODS AND DRINKS Title Advertiser Product/Service Advertising Agency, City Creative Directors Creative Business Director Account Manager Producer Production Company Entered By

UNITED KINGDOM BEATBOX PERFETTI VAN MELLE MENTOS BBH London Rik Brown/Jon Fox, BBH Dan Bailey, BBH Brad Woolf, BBH Richard Lawson, BBH Tom Woodhead, BBH Sarah Barclay, BBH Sam Robinson, BBH B-Reel BBH London

C02/067 FRANCE AUTOMOTIVE PRODUCTS & SERVICES Title BABY BOOM Advertiser RENAULT Product/Service AUTOMOTIVE Advertising Agency, City PUBLICIS NET Paris Chief Executive Officer Pascal Nessim, Publicis Net Sébastien Vacherot, Publicis Net Account Executive Arthur Trarieux, Publicis Net Jean-Frédérique Bloy, Publicis Net Previous Creative Director Philippe Simonet, Publicis Net Creative Director Dominique Chevalier, Publicis Dialog Copywriter Julien Benmoussa, Publicis Net Art Director Thibaud Cartigny, Publicis Net Project Manager Gil Doukhan, Publicis Net Entered By PUBLICIS NET Paris C02/069 BRAZIL AUTOMOTIVE PRODUCTS & SERVICES Title FOX INSIDE OUT Advertiser VOLKSWAGEN Product/Service FOX Advertising Agency, City ALMAPBBDO São Paulo Executive Creative Director Marcello Serpa, AlmapBBDO Creative Director Sergio Mugnaini, AlmapBBDO Copywriter Luciana Haguiara, AlmapBBDO Art Director Fabio Benedetto, AlmapBBDO Producer 3D Vetor Zero Sound Design Combustion Technology On Interactive Planner Cintia Gonçalves/Fernanda Barone, AlmapBBDO Renata Bonilha, AlmapBBDO Director of Operations Marcelo Prais Director of Technology Raphael Strada Entered By ALMAPBBDO São Paulo C03/009 COSMETICS, BEAUTY & TOILETRIES Title Advertiser Product/Service Advertising Agency, City Chief Creative Officer Executive Creative Director Art Director Copywriter Head of Broadcast Producer Business Affairs Account Director Account Manager Director/Editor Director of Photography Executive Producer Line Producers Online Editors Producers Audio Engineer

Entered By C06/001 OTHER CONSUMER PRODUCTS Title Advertiser Product/Service Advertising Agency, City

USA WAKE UP & STAY ALERT UNILEVER AXE RISE BBH New York Kevin Roddy, BBH Pelle Sjoenell, BBH Calle Sjoenell, BBH Masa Kawamura, BBH Hal Kirkland, BBH Lisa Setten, BBH Laura Ferguson, BBH Julia Clark, BBH Armando Turco, BBH Shane Chastang, BBH Filip Tellander, B-Reel Films Fredrik Backar, B-Reel Films Martin Ronstrom, B-Reel Films Anna Jonsson/Rikard Astrom, B-Reel Films Kalle Lundberg/Peter Wendin, Riviera Sophie Smirnakos/Johan Lundh, Riviera Fredrik Olsson, Redpipe Johan Isaksson, Riviera Rob Fielack, Nutmeg Audio NYC BBH New York UNITED ARAB EMIRATES RESIZE-A-ROOM IKEA IKEA MEMAC OGILVY & MATHER Dubai

D5-37- 47 Cyber Winners+C:25•01 front 23/06/10 21:34 Page45

CYBER WINNERS Executive Creative Director Creative Director Senior Art Director Copywriter Flash Developer Media Strategist Marketing Manager Entered By

Till Hohmann, MEMAC Ogilvy & Mather Dubai Preethi Mariappan, Ogilvy One Rafael Guida, Ogilvy One Amina Abdel-Halim, MEMAC Ogilvy & Mather Dubai Sarabjeet Singh, Ogilvy One Anna Gibbons, Neo@Ogilvy Waqar A. Bhutta, Ikea MEMAC OGILVY & MATHER Dubai

C09/010 USA RETAILS & E-COMMERCE, INCL. RESTAURANTS Title VALUE MENU Advertiser BURGER KING Product/Service VALUE MENU Advertising Agency, City CRISPIN PORTER + BOGUSKY Boulder Chief Creative Officers Jeff Benjamin/Rob Reilly/ Andrew Keller, Crispin Porter + Bogusky Group Creative Director Bill Wright/James Dawson-Hollis, Crispin Porter + Bogusky Associate Creative Directors Nuno Ferreira/Ryan Wagman, Crispin Porter + Bogusky Copywriters Chris Kahle/Zac Myrow, Crispin Porter + Bogusky Art Directors Michael Ackerman/David Gonsalves/ Kristian Luoma/Elias Morales, Crispin Porter + Bogusky Interactive Designer Fabien Dodard, Crispin Porter + Bogusky Flash Designer John Gerweck, Crispin Porter + Bogusky Managing Director of Interactive Winston Binch, Crispin Porter + Bogusky Vice President Group Executive Producer Pam Scheideler, Crispin Porter + Bogusky Senior Integrated Producers Scott Potter/Tony Tung, Crispin Porter + Bogusky Flash Developer Marc Pelland, Crispin Porter + Bogusky Associate Experience Director Jeff Teicher, Crispin Porter + Bogusky Experience Designer Oscar Llarena, Crispin Porter + Bogusky Associate Technical Director Doug Rayburn, Crispin Porter + Bogusky Entered By CRISPIN PORTER + BOGUSKY Boulder C11/007 BUSINESS PRODUCTS & SERVICES Title Advertiser Product/Service Advertising Agency, City Executive Creative Director Group Creative Director

Art Director

Copywriter

Executive Producer Senior Producer Production Company Entered By

D01/032 BEST COPYWRITING Title Advertiser Product/Service Advertising Agency, City Chief Creative Officers Group Creative Directors Associate Creative Directors Interactive Design Director Interactive Designer Copywriter Interactive Producer Programmers Flash Designer Senior Integrated Producer Interactive Developer Associate Experience Director Experience Designer Design Technologist Entered By D02/003 BEST MUSIC/SOUND DESIGN Title Advertiser Product/Service Advertising Agency, City Concept and Production Directors Director of Photography Model

USA NOW CLOCK SPRINT MOBILE PHONE GOODBY SILVERSTEIN & PARTNERS San Francisco Rich Silverstein, Goodby, Silverstein & Partners Christian Haas, Goodby, Silverstein & Partners Franklin Tipton, Goodby, Silverstein & Partners Jose Luis Martinez, Goodby, Silverstein & Partners Aaron Dietz, Goodby, Silverstein & Partners Mandy Dietz, Goodby, Silverstein & Partners Rob Calabro, Goodby, Silverstein & Partners Derek Richmond, Goodby, Silverstein & Partners Alex Burke, Goodby, Silverstein & Partners Ted Perez + Associates, Ted Perez + Associates GOODBY SILVERSTEIN & PARTNERS San Francisco

Entered By D02/010 BEST MUSIC/SOUND DESIGN Title Advertiser Product/Service Advertising Agency, City Vice President Advertising Supervisor Account Director Executive Creative Director Copywriter/ Artistic Director TV Producer Director Producer Post-Producer Designer Lead Animation 2D Animation 3D Compositors Entered By

D01/028 BEST COPYWRITING Title Advertiser Product/Service Advertising Agency, City Vice President & Creative Services Director General Creative Director Creative Director

Copywriter

Entered By

USA DOLLAR HOLIDAY BURGER KING DOUBLE CHEESEBURGER CRISPIN PORTER + BOGUSKY Boulder Jeffrey Benjamin/Rob Reilly/Andrew Keller, Crispin Porter + Bogusky Bill Wright/James Dawson-Hollis, Crispin Porter + Bogusky Nuno Ferreira/Ryan Wagman, Crispin Porter + Bogusky Pelun Chen, Crispin Porter + Bogusky Brad Cohen, Crispin Porter + Bogusky John Benedict, Crispin Porter + Bogusky Darden Longenecker, Crispin Porter + Bogusky Dennis Cunningham/Jason Schertz, Crispin Porter + Bogusky Sze Ong, Crispin Porter + Bogusky Scott Potter, Crispin Porter + Bogusky Aday Rodriguez, Crispin Porter + Bogusky Jeff Teicher, Crispin Porter + Bogusky Shashank Raval, Crispin Porter + Bogusky John Gerweck, Crispin Porter + Bogusky CRISPIN PORTER + BOGUSKY Boulder SWEDEN SPRING/SUMMER COLLECTION 2010 WRANGLER EUROPE BLUE BELL JEANS KOKOKAKA Göteborg Kokokaka Team, Kokokaka Petrovsky & Ramone, Axel Lindahl, Tony Ward, Dieter Jacobfeuerborn, Wrangler Europe Adam Kakembo, Wrangler Europe Alessandro Vigano, Wrangler Europe Matti Djateu, Wrangler Europe KOKOKAKA Göteborg

José Montalvo, Ogilvy México Miguel Angel Ruíz, Ogilvy México Abraham Quintana Garay, Ogilvy México Carlos Holcombe, Ogilvy México Michael Sánchez, Ogilvy México Said Pérez, Ogilvy México Gonzalo Fragoso, Ogilvy México Osiel Díaz, Ogilvy México OGILVY MEXICO

D02/023 BEST MUSIC/SOUND DESIGN Title Advertiser Product/Service Advertising Agency, City Executive Creative Director Art Director Copywriter Interactive Producer Delivery Lead Account Director Account Executive Creative Director/ Live Action & Sound Design Director

Director of Photography Gaffer Key Grip Sound Design, Recording & 3D Techniques Entered By

Antfood, Brooklyn NY BBH New York JAPAN

D03/013 ANIMATION Title Advertiser Product/Service Advertising Agency, City Creative Director Lead Art Director Account Director Lead Producer User Experience Designer 3D-Artist

SWEDEN

Flash Developer GRAFFITI AIDES AIDES TBWA\PARIS Anne Vincent, TBWA\Paris Véronique Fourniotakis, TBWA\Paris Anne-Laure Brunner, TBWA\Paris Eric Holden & Rémi Noel, TBWA\Paris Ingrid Varetz, TBWA\Paris Maxime Boiron/Virginie Chalard, TBWA\Paris Yoann Lemoine, Wanda Production Jerôme Denis, Wanda Production Pascal Giroux, Mikros Image Olivier Glandais, Wanda Production Barthélémy Maunoury Yves Bigerel, Wanda Production Morgan Sage /Mickael Nauzin, Wanda Production Fabrice Smadja/Pascal Bonifay, AOC-Attention O Chiens TBWA\PARIS

Robert Bengraff, Luxurious Animals, NY Ali Baranker, Luxurious Animals, NY Lauren Erickson, Luxurious Animals, NY Justin Schrader, Luxurious Animals, NY Rich Brilli, Luxurious Animals, NY Rebecca Stoehr, Luxurious Animals, NY JB Ayers, Luxurious Animals, NY Steve Becker, Luxurious Animals, NY Marc Labbate, Luxurious Animals, NY Chris Lally, Luxurious Animals, NY

D03/001 ANIMATION Title Advertiser Product/Service Advertising Agency, City Creative Director Copywriter Art Director Agency Producer Producer Digital Artist/Multimedia Photographer Photographer (Aerial Photo) Sound Production Production Company Entered By

FRANCE

MEXICO TWEETBOOKS GANDHI BOOKSTORES BOOKSTORES OGILVY MEXICO

Executive Producer Producer Associate Producer Flash Programmer Designer & Animator

Producer Animator Planner Sound Design 3D-Artist Film Director Post Production Strategist Assistant Art Director 3D-Artists Post production/3D Entered By D03/028 ANIMATION Title Advertiser Product/Service Advertising Agency, City Creative Director Art Director Project Director Creative Project Manager Designer

Flash Scripter Planning Director Programmer Digital artist Entered By

RUO AND RUCO MARUI SHINJUKU MARUI DEPARTMENT STORE DRILL Tokyo/DENTSU Tokyo Morihiro Harano, Drill Takashi Yamamoto, Kotoba Yusuke Kitani, Kaibutsu Koji Fujioka, Drill Toshifumi Oiso Yama Yama Yusuke Nakajima, Smooth Bitztream Engine Plus DRILL Tokyo

ADIDAS TEAMGEIST ADIDAS ADIDAS NORTH KINGDOM Skelleftea David Eriksson, North Kingdom Robert Lindström, North Kingdom Roger Stighäll, North Kingdom Marcus Ivarsson, North Kingdom Linus Nilsson, North Kingdom Mathias Lindgren, North Kingdom Daniel Wallström, North Kingdom Hans Eklund, North Kingdom David Lundmark, North Kingdom Mia Wallmark, North Kingdom Mikael Forsgren, North Kingdom Sonja Lakner, North Kingdom Dinahmoe Lucian Trofin, North Kingdom Ted Kjellson, Direktörn & Fabrikörn Johan Forslund, Dreamfield Clemens Dopjans Kalle Engström, North Kingdom Important Looking Pirates Fido NORTH KINGDOM Skelleftea UNITED KINGDOM RECODE DECODE THE VICTORIA AND ALBERT MUSEUM DECODE EXHIBITION SAINT London David Gamble, Saint @ RKCR Rodrigo Lebrun, Saint @ RKCR Chris Jefford, Saint @ RKCR Rajeev Basu, Saint @ RKCR Peter Brown, Saint @ RKCR Ellen Chng, Saint @ RKCR Shaban Siddiq, Saint @ RKCR Sharon Chong, Saint @ RKCR Dave Price, Saint @ RKCR Nick Watton, Saint @ RKCR Ali Kember, Saint @ RKCR Mark Sng, Saint @ RKCR John Cleveley, Saint @ RKCR Karsten Schmidt, PostSpectacular SAINT London

THURSDAY, JUNE 24, 2010

D5-37- 47 Cyber Winners+C:25•01 front 23/06/10 21:34 Page46

CYBER WINNERS

D03/060 ANIMATION Title Advertiser Product/Service Advertising Agency, City Art/Creative Direction Animation Sound Design Programming Entered By

MEXICO

D04/018 INTERFACE & NAVIGATION Title Advertiser

USA

Product/Service Advertising Agency, City Art Director Copywriter Creative Director Agency Producer Account Supervisor Art Producer Creative Director Interactive Art Director Technology Director Director of Accounts Senior Interactive Producer Designer Motion Graphics Designer Animator Senior Developer Flash Developer Editor Assistant Editor Composer Entered By D04/075 INTERFACE & NAVIGATION Title Advertiser Product/Service Advertising Agency, City Entered By

DIGITAL INVADERS DIGITAL INVADERS SCHOOL GRUPO W Saltillo Grupo W Grupo W Grupo W Grupo W GRUPO W Saltillo

WE CHOOSE THE MOON JOHN F. KENNEDY PRESIDENTIAL LIBRARY THE MOON LANDING 40TH ANNIVERSARY THE MARTIN AGENCY Richmond/ DOMANI STUDIOS Brooklyn Brian Williams, The Martin Agency Wade Alger, The Martin Agency Joe Alexander, The Martin Agency Darbi Fretwell, The Martin Agency Norma Kwée, The Martin Agency Carrie Bird, The Martin Agency Cindy Hicks, The Martin Agency Jon Hills, Domani Studios Ben Tricklebank, Domani Studios Oscar Trelles, Domani Studios Jarrod Bull, Domani Studios Steven Hubert, Domani Studios Saulo Rodrigues, Domani Studios Justin Young, Domani Studios Petter Safwenberg, Domani Studios Mark Llobrera, Domani Studios Chris Wise, Domani Studios Jim Vaile, Running With Scissors Shang Gao, Running With Scissors Chip Jenkins, Hum Music THE MARTIN AGENCY Richmond UNITED KINGDOM THINKING SPACES THE ECONOMIST THE ECONOMIST ABBOTT MEAD VICKERS BBDO London ABBOTT MEAD VICKERS BBDO London

D05/016 SWEDEN ILLUSTRATION AND GRAPHIC DESIGN Title ADIDAS TEAMGEIST Advertiser ADIDAS Product/Service ADIDAS Advertising Agency, City NORTH KINGDOM Skelleftea Creative Director David Eriksson, North Kingdom Lead Art Director Robert Lindström, North Kingdom Account Director Roger Stighäll, North Kingdom Lead Producer Marcus Ivarsson, North Kingdom User Experience Designer Linus Nilsson, North Kingdom 3D-Artist Mathias Lindgren, North Kingdom Daniel Wallström, North Kingdom Flash Developer Hans Eklund, North Kingdom David Lundmark, North Kingdom Producer Mia Wallmark, North Kingdom Animator Mikael Forsgren, North Kingdom Planner Sonja Lakner, North Kingdom Sound Design Dinahmoe 3D-Artist Lucian Trofin, North Kingdom Film Director Ted Kjellson, Direktörn & Fabrikörn Post Production Johan Forslund, Dreamfield Strategist Clemens Dopjans, Assistant Art Director Kalle Engström, North Kingdom 3D-Artists Important Looking Pirates Post Production/3D Fido Entered By NORTH KINGDOM Skelleftea D05/024 UNITED KINGDOM ILLUSTRATION AND GRAPHIC DESIGN Title TRUE CITY Advertiser NIKE Product/Service NIKE TRUE CITY Advertising Agency, City AKQA London

THURSDAY, JUNE 24, 2010

Creative Director Associate Creative Director Senior Designer Group Creative Director Group Account Director Account Director Account Executive Senior Software Engineer iPhone Developer Film Associate Creative Director Associate Production Assistant User Experience Architect Technical Test Architect Chief Creative Officer Entered By

Masaya Nakade, AKQA Matt Irwin, AKQA Nick Bastian, AKQA Duan Evans, AKQA Geoff Northcott, AKQA Jo Holdsworth, AKQA Simon Stocks, AKQA Fabio Romano, AKQA Nick Lockwood, AKQA Alex Wills, AKQA Andy Briscoe, AKQA Joe Rattigan, AKQA Vince Ryan, AKQA Daniel Bonner, AKQA AKQA London

D06/008 PHOTOGRAPHY Title Advertiser Product/Service Advertising Agency, City Chief Creative Officer Creative Director Design Director Story Director Art Director Designer Copywriter Developer Programmer Senior Account Director Account Director Associate Producer

USA

Photographer Sound Design Entered By

MUSEUM OF POWER PUMA PUMA FOOTBALL POWER LINE SYRUP New York Jakob Daschek, Syrup Gui Borchert, Syrup Alex Lins, Syrup Aramique Krauthamer, Syrup Paul Vlachou, Syrup Rogerio Lionzo, Syrup Christian Beckett, Syrup Marcelo Duende, Syrup Alfred Chei-Tai Kang, Syrup Jennifer Giroux, Syrup Elin Svegsjo, Syrup Anders Paus Hedberg, Syrup Sebastian Alvarado, Syrup Matthew Huber Chris James SYRUP New York

D06/011 PHOTOGRAPHY Title Advertiser Product/Service Advertising Agency, City Entered By

UNITED KINGDOM

D07/043 BEST USE OF VIDEO Title Advertiser Product/Service Advertising Agency, City Creative Director Art Director/Designer Technical Director/ Interactive Designer Producer

JAPAN

Shooting Director Interactive Designer Project Manager Production Manager Photographer

Public Relations Music Creative Management Director Web Producer Entered By E01/086 MOBILE ADVERTISING Title Advertiser Product/Service Advertising Agency, City Executive Creative Director

THINKING SPACES THE ECONOMIST THE ECONOMIST ABBOTT MEAD VICKERS BBDO London ABBOTT MEAD VICKERS BBDO London

UNIQLO CALENDAR UNIQLO BRAND PROMO PROJECTOR Tokyo Koichiro Tanaka, Projector Takashi Kamada, spfdesign Kay-ichi Tozaki, Karate System Gyosei Okada, Puzzle Nozomu Naito, Puzzle Shinjiro Ono, Puzzle Hiroyuki Kojima, Paragraph Tochka “Kazue Monno + Takeshi Nagata” Yukio Sato, 310design Yuuri Ogawa, Projector Shinichi Saeki, Projector Shigehisa Nakao, Puzzle Takuji Onda Shinsuke Kamioka Takayuki Saito Mayumi Sawada, Bilcom Ryota Sugawara, Bilcom Tomoyuki Tanaka (FPM/Fantastic Plastic Machine) Kentaro Katsube, Uniqlo Ken Kanetomo, Uniqlo PROJECTOR Tokyo GERMANY LAST CALL NBC UNIVERSAL GLOBAL NETWORKS 13TH STREET TV CHANNEL JUNG von MATT Hamburg Mathias Stiller/Wolfgang Schneider, Jung von Matt

Creative Director Art Director Copywriter Idea/Conception Account Supervisors Agency Producer Producer Composition Soundingineer/Sounddesigner Producing Grading Foley Artist Foley Recordist Voice Actor Software Development Account Manager Distribution/Account Manager Development

Entered By

Andreas Henke/Peter Gocht/ Christian Kroll, Jung von Matt Daniel Leverenz/Marius Bell, Jung von Matt Andreas Henke/Peter Gocht, Jung von Matt Andreas Henke, Jung von Matt Franzis Heusel/Helen Seiffe/ Ruben Donath, Jung von Matt Julia Cramer, Jung von Matt Glenn Bernstein/Katharina Strauß/ Stephan Pauly, Film Deluxe Dennis Beckmann/Elvis Ellington, Nhb Studios Berlin Julia Holzapfel, Nhb Studios Berlin Simone Legner/Tim Tibor, Nhb Studios Berlin Mike Friedmann, Nhb Studios Berlin Takis Christos Sariannidis, Nhb Studios Berlin Michael Tibes, Nhb Studios Berlin Sarah Riedel/Udo Knierim, Nhb Studios Berlin Alexandra Ion, Powerflasher Constanze Leinweber, Powerflasher Juergen Day/Florian Hilga, Telenet Andreas Fritz/Martin Prangenberg, Telenet Detlev Artel, Aixvox JUNG von MATT Hamburg

E02/005 SPAIN INTERACTIVE TOOLS (FOR PCS, MACS, ETC) Title OMMWRITER Advertiser HERRAIZ SOTO & CO Product/Service SELF PROMOTION TOOL Advertising Agency, City HERRAIZ SOTO Barcelona Creative Director Rafa Soto, Herraiz Soto & Co Art Director Roman Rodriguez, Herraiz Soto & Co Copywriter Vicente Reyes, Herraiz Soto & Co Rafa Soto, Herraiz Soto & Co Programmer Oriol Ferrer, Oriol Ferrer Project Leader Marzban Cooper, Herraiz Soto & Co Account Executive Paulina Arana, Herraiz Soto & Co Entered By HERRAIZ SOTO Barcelona E02/068 BELGIUM INTERACTIVE TOOLS (FOR PCS, MACS, ETC) Title IQ FONT Advertiser TOYOTA Product/Service TOYOTA IQ Advertising Agency, City HAPPINESS BRUSSELS Creative Management Karen Corrigan/Gregory Titeca, Happiness Brussels Creative Director Gregory Titeca, Happiness Brussels Account Director Pascal Kemajou, Happiness Brussels Creative Tom Galle, Happiness Brussels Ramin Afshar, Happiness Brussels Head of Art Cecilia Azcarate Isturiz, Happiness Brussels Software Developer Zachary Lieberman Entered By HAPPINESS BRUSSELS E03/047 COMMUNITY APPLICATIONS Title Advertiser Product/Service Advertising Agency, City Executive Creative Director Art Director Copywriter Director of Client Services Entered By E04/008 GAMES Title Advertiser Product/Service Advertising Agency, City Executive Creative Director Producer

USA MOB THE RAINBOW WRIGLEY SKITTLES EVOLUTION BUREAU San Francisco Stephen Goldblatt, Evolution Bureau Jeremy Stewart, Evolution Bureau James Beikmohamedi, Evolution Bureau Cary Savas, Evolution Bureau EVOLUTION BUREAU San Francisco JAPAN VERBATIM CHAMPIONSHIP MITSUBISHI KAGAKU MEDIA VERBATIM STORAGE MEDIA ADK Tokyo Kaze To Ballad ADK Yusuke Kitani, Kaibutsu

D5-37- 47 Cyber Winners+C:25•01 front 23/06/10 21:45 Page47

CYBER WINNERS Creative Director Art Director Technical Director Planner Sound Designer System Engineer Client Supervisor

Assistant Entered By

Yusuke Kitani, Kaibutsu Qanta Shimizu, IMG SRC Masayuki Kido, Roxik Yusuke Kitani, Kaibutsu Masayuki Kido, Roxik Qanta Shimizu, IMG SRC Yusuke Kitani, Kaibutsu Qanta Shimizu, IMG SRC Shojiro Nakaoka, Bitzream Fork Corporation S2 Factory Junichi Kinoshita, Mitsubishi Kagaku Media Makoto Fukuyama, Mitsubishi Kagaku Media Ken Ishizuka, IMG SRC IMG SRC Tokyo

E04/046 GAMES Title Advertiser Product/Service Advertising Agency, City Chief Executive Officer and Creative Director Artistic Director General Manager Digital Project Manager Digital Director Entered By

FRANCE

E05/003 OTHER DIGITAL CHANNELS Title Advertiser Product/Service Advertising Agency, City Creative Art Director Writer Designer Production Company Director/Editor Co-Editor Technology Music Company Music Composer Entered By

USA

E05/016 OTHER DIGITAL CHANNELS Title Advertiser Product/Service Advertising Agency, City Executive Creative Director Creative Director

USA

Associate Creative Director

Designer Senior Art Director Account Director Technical Director Programmer Flash Developer

3D Interactive Developer Entered By

LE TRANSPIRATEUR AXE FRANCE ANTI-PERSPIRANT BUZZMAN Paris Georges Mohammed-Cherif, Buzzman Julien Simons, Buzzman Thomas Granger, Buzzman Yvan Forestier, Buzzman Marc Guillaumin, Wearanonymous BUZZMAN Paris

REAL GOOD EXPERIMENT BLU DOT REAL GOOD CHAIR MONO Minneapolis Mono Mono Mono Mono Supermarche Andrew Zuchero, Supermarche Zac Stuart-Pointer, Supermarche Tellart No.ware Music Juan Pieczanski, Freelance MONO Minneapolis

SMILE ACTIVATED VENDING MACHINE UNILEVER WALL’S ICE CREAM SAPIENTNITRO Miami Tom Evans, SapientNitro John McHale, SapientNitro Joel Bradley, SapientNitro Will Renny, SapientNitro

Dai Soo Lee, SapientNitro Mike Kelly, SapientNitro Chomoi Picho-Owiny, SapientNitro Greg Boullin, SapientNitro Michael Leonard, SapientNitro Hunter Spence, SapientNitro Cameron McCleary, SapientNitro Matt Bedette, SapientNitro Jonathan Grassis, SapientNitro Mathew Lewis, SapientNitro Marlon Munoz, SapientNitro SAPIENTNITRO Miami

F01/003 EMAIL MARKETING, INCL. E-CARDS Title Advertiser Product/Service Advertising Agency, City Creative Director Copywriter Art Director Programmer Designer Entered By

UNITED KINGDOM

F03/013 VIRAL MARKETING Title Advertiser Product/Service

SWEDEN

Advertising Agency, City Art Director Copywriter Creative Director Director Agency Producer Account Executive Film Producer Web Production Manager Interactive Art Director Web Developer Post Producer Executive Visual Effects Artist Music Editing Flash Developer 3D Matte Painting Account Manager Entered By F03/035 VIRAL MARKETING Title Advertiser Product/Service Advertising Agency, City

DECISION MAKING THE ARMY THE ARMY TEQUILA\LONDON Dick Dunford, Tequila\London Troy Leijenaar, Tequila\London Barry Lachapelle, Tequila\London Giles Mccartney, Tequila\London Jouni Helminen, Tequila\London TEQUILA\LONDON

THE HERO RADIOTJÄNST BROADCASTING TAX PAYMENT AWARENESS DRAFTFCB Stockholm Andreas Englund, Draftfcb Jesper Eronn, Draftfcb Anders Dalenius, Draftfcb Max Vitali, Callboy Markus Ahlm, Colony Per Hellberg, Draftfcb Mattias Coldén, Callboy Johan Brandström, Sto.pp Martin Lydén, Sto.pp Norbert Tabul, Sto.pp Katrin Hjelm, Sto.pp Crawford Reiley, Sto.pp David Engellau, Johan Wiik, Callboy Johan Åhman, Sto.pp Robert Badas, Sto.pp Arvid Björn, Sto.pp Johannes Carlsten, Sto.pp Marko Ljubez, Sto.pp Marina Floresjö, Draftfcb DRAFTFCB Stockholm BELGIUM BABY ELEPHANT ZOO ANTWERP ZOO BOONDOGGLE Leuven

Creative Directors Creative Team Copywriter Strategic Director Strategic Planner Client Service Director Account/Project Manager Designers Multimedia Director Multimedia Developers IT Director System Administrator Technical Developers Projection Manager Streaming Managers Live Footage Infrastructure Account Entered By F03/067 VIRAL MARKETING Title Advertiser Product/Service Advertising Agency, City Advertiser’s Supervisor Entered By F03/075 VIRAL MARKETING Title Advertiser Product/Service Advertising Agency, City Creative Director Copywriter Art Director Copywriter Art Director Account Executive Account Director Account Manager Web Producer Planner Production Services Director of Photography and Editing Production Agency Public Relatons Advertiser’s Supervisor

Entered By

Stef Selfslagh/ Vincent Jansen, Boondoggle Tom Loockx/Jorrit Hermans/ Peter Vijgen/Bart Gielen, Boondoggle Hans Verhaegen, Boondoggle Peter Verbiest, Boondoggle Jesse Wynants, Boondoggle Inge vander Velpen, Boondoggle Kelly Wouters, Boondoggle Geert van Grunderbeek/ Pieter Vandenbulcke, Boondoggle Bart Plessers, Boondoggle Bart Geukens/ Sibran Lens, Boondoggle Vincent Depoortere, Boondoggle Jo Aerts, Boondoggle Steven Oeyen/ Dirk Weckx, Boondoggle Jan Vanbriel, Beam-Inc Jo Martens/Hans Ketelbueters/ Mikis Putseys, Rambla Noel Vroninks, Securipoint Johan, Adc Computing BOONDOGGLE Leuven SWEDEN FACEBOOK SHOWROOM IKEA DEPARTMENT STORE FORSMAN & BODENFORS Gothenburg Mediaedge:cia, Media Agency Lennart Sjöberg, Photographer Sara Zakariasson, IKEA FORSMAN & BODENFORS Gothenburg SWEDEN FOREVER YOUNG POSTEN THE SWEDISH POST ÅKESTAM HOLST Stockholm Andreas Ullenius, Åkestam Holst Hanna Björk, Åkestam Holst Lars Holthe, Åkestam Holst Joakim Labraaten, Åkestam Holst Petra Albrektson, Åkestam Holst Göran Åkestam, Åkestam Holst Jacob Stjärne, Åkestam Holst Lisa Malmros, Åkestam Holst Sofia Swedenborg, Åkestam Holst Lars Friberg, Åkestam Holst Henrik Adenskog, Åkestam Holst Nisse Axman, Åkestam Holst From Stockholm With Love Kollektivet Livet Claes Delin, 88 Grader Anette Eriksson, Posten Jonas Brodén, Posten Annsofie Nyström, Posten ÅKESTAM HOLST Stockholm

www.globalmediaupdate.com ...global media news, 24 hours a day, 7 days a week...

THURSDAY, JUNE 24, 2010

D5_AD:Lions 23/06/10 21:41 Page48

D5-49:Lions 23/06/10 21:36 Page49

WINNERS DESIGN

WINNER IQ FONT TOYOTA HAPPINESS BRUSSELS

THURSDAY, JUNE 24, 2010

Zebra Deluxe

D5_AD:Lions 23/06/10 21:46 Page50

visit our beach lounge. better yet, visit our site: filmbrazil .com

Restaurant Plage GoĂŠland till 8pm

This is where you can network with a group of talented Brazilian professionals and top companies from all ranges of the advertising production and find a resource to learn, connect and make life-long friends.

D5 51-55 Design Winners:25•01 front 23/06/10 21:50 Page51

DESIGN WINNERS National Creative Director

Grand Prix A08/028 TYPOGRAPHY Title Advertiser Product/Service Design/Advertising Agency, City Creative Management Creative Director Account Director Creative Head of Art Software Developer Entered By

BELGIUM IQ FONT TOYOTA IQ HAPPINESS BRUSSELS Karen Corrigan/ Gregory Titeca, HAPPINESS BRUSSELS Gregory Titeca, HAPPINESS BRUSSELS Pascal Kemajou, HAPPINESS BRUSSELS Tom Galle, HAPPINESS BRUSSELS Ramin Afshar, HAPPINESS BRUSSELS Cecilia Azcarate Isturiz, HAPPINESS BRUSSELS Zachary Lieberman, HAPPINESS BRUSSELS

Senior Creative Director Entered By A04/031 CALENDARS Title Advertiser Product/Service Design/Advertising Agency, City Creative Direction Copywriter

Gold Awards A01/015 SWEDEN SMALL SCALE CORPORATE IDENTITY SCHEMES Title LA BIENNALE DI VENEZIA Advertiser LA BIENNALE DI VENEZIA Product/Service INTERNATIONAL ART EXHIBITION Design/Advertising Agency, City STOCKHOLM DESIGN LAB Stockholm Entered By STOCKHOLM DESIGN LAB Stockholm A01/078 UNITED KINGDOM SMALL SCALE CORPORATE IDENTITY SCHEMES Title HOUSE OF CARDS IDENTITY Advertiser SHELTER Product/Service SHELTER Design/Advertising Agency, City LEO BURNETT London Executive Creative Director Jonathan Burley, Leo Burnett Copywriter Daniel Fisher, Leo Burnett Art Director Richard Brim, Leo Burnett Design Director Domenic Lippa, Pentagram Jeremy Kunze, Pentagram Entered By LEO BURNETT London A02/018 POSTERS Title Advertiser Product/Service Design/Advertising Agency, City Creative Director Copywriter

Art Director Production Company Designer Account Executive Photographer Entered By A02/101 POSTERSCAMPAIGN Title Advertiser Product/Service Design/Advertising Agency, City National Creative Director

Senior Creative Director Entered By A02/102 POSTERSCAMPAIGN Title Advertiser Product/Service Design/Advertising Agency, City National Creative Director

Senior Creative Director Entered By A02/103 POSTERSCAMPAIGN Title Advertiser Product/Service Design/Advertising Agency, City

Entered By A05/029 STATIONERY Title Advertiser Product/Service Design/Advertising Agency, City Chief Creative Officer Executive Creative Director Graphic Director Art Director

JAPAN THE ONEDER BRAIN!! YOSHIDA HIDEO MEMORIAL FOUNDATION ONE SHOW 2009 EXHIBITION IN JAPAN DENTSU Tokyo Yuya Furukawa, Dentsu Inc. Haruko Tsutsui/Mariko Tsukamoto/ Fujinari Tsutsumi/Eriko Ishibashi, Dentsu Inc. Yoshihiro Yagi, Dentsu Inc. Katachi Co. Ltd. Yoshihiro Yagi/ Yo Kimurada, Katachi Co. Ltd. Kosaku Miyata, Dentsu Inc. Katsutoshi Hanada, Katachi Co. Ltd. DENTSU Tokyo

Designer

Entered By

A06/004 BOOKS Title Advertiser Product/Service Design/Advertising Agency, City Creative Director Designer

INDIA

Ashish Khazanchi, Publicis Communications Prasanna Sankhe, Publicis Communications Akash Das, Publicis Communications PUBLICIS COMMUNICATIONS Mumbai GERMANY QUITTING CALENDAR JUNG VON MATT ADVERTISING AGENCY JUNG von MATT Hamburg Doerte Spengler-Ahrens, Jung von Matt Jan Rexhausen, Jung von Matt Golf Nuntawat Chaipornkaew, Jung von Matt Henning Mueller-Dannhausen, Jung von Matt Joshua Mackowiak, Jung von Matt Helge Hummel, Jung von Matt Angelo Campana, Jung von Matt Fabio Straccia, Jung von Matt Wolf Heumann, Jung von Matt Goetz Ulmer, Jung von Matt JUNG von MATT Hamburg THAILAND TAMIYA BUSINESS CARD SIAM TAMIYA MODEL KITS SHOP CREATIVE JUICE\ BANGKOK (TBWA) Bangkok Thirasak Tanapatanakul, Creative Juice Bangkok (TBWA) Thirasak Tanapatanakul, Creative Juice Bangkok (TBWA) Tienchutha Rukhavibul, Creative Juice Bangkok (TBWA) Manasit Imjai, Creative Juice Bangkok (TBWA) Tienchuths Rukhavibul, Creative Juice Bangkok (TBWA) Thirasak Tanapatanakul, Creative Juice Bangkok (TBWA) Manasit Imjai, Creative Juice Bangkok (TBWA) Tienchutha Rukhavibul, Creative Juice Bangkok (TBWA) CREATIVE JUICE\BANGKOK (TBWA) Bangkok NEW ZEALAND THE VIGNERON OAKFIELD PRESS PUBLISHERS ALT GROUP Auckland Dean Poole, Alt Group Max Lozach, Alt Group Tony Proffit, Alt Group Toby Curnow, Alt Group Alistair Guthrie Najib Corban Brian Corban Ben Corban, Alt Group Dean Poole, Alt Group ALT GROUP Auckland

BEER PUBLICIS COMMUNICATIONS ADVERTISING AGENCY PUBLICIS COMMUNICATIONS Mumbai Ashish Khazanchi, Publicis Communications Prasanna Sankhe, Publicis Communications Akash Das, Publicis Communications PUBLICIS COMMUNICATIONS Mumbai

Photographer Copywriter

INDIA

Advertiser Product/Service Design/Advertising Agency, City Executive Creative Direction Creative Direction Art Direction/Copywriter/Illustrator/ Typographer/Photographer Reginald Wagner,Kolle Rebbe/Korefe Copywriter Delia D. Marti, Till Grabsch, Kolle Rebbe Photographer Gerhald Oswald Ulrike Kirmse Guido Stanke Illustrator Sarah Gossner Productioner Franziska Ziegler, Kolle Rebbe Frank Schneider, Kolle Rebbe Postproduction Px2@medien Print Office H. Heeneman Account Supervisor Juliane Ahlfeld, Kolle Rebbe Entered By KOLLE REBBE Hamburg

MOUNTAIN PUBLICIS COMMUNICATIONS ADVERTISING AGENCY PUBLICIS COMMUNICATIONS Mumbai Ashish Khazanchi, Publicis Communications Prasanna Sankhe, Publicis Communications Akash Das, Publicis Communications PUBLICIS COMMUNICATIONS Mumbai INDIA SKY PUBLICIS COMMUNICATIONS ADVERTISING AGENCY PUBLICIS COMMUNICATIONS Mumbai

Entered By A06/009 BOOKS Title

GERMANY BORKEBJS. THE RETURN OF THE MONSTERS. BORKEBJS.COM CHILDREN’S BOOK KOLLE REBBE Hamburg/KOREFE Hamburg Stefan Kolle, Kolle Rebbe Katrin Oeding, Kolle Rebbe/Korefe

A07/012 PUBLICATIONS Title Advertiser Product/Service Design/Advertising Agency, City Copywriter Art Director Designer Account Executive Production Company Entered By A09/023 SELF PROMOTION Title Advertiser Product/Service Design/Advertising Agency, City Creative Director Designer Entered By

A09/027 SELF PROMOTION Title Advertiser Product/Service Design/Advertising Agency, City Creative Director Art Director

Account Director Account Manager Entered By

A10/026 POINT OF SALE Title Advertiser Product/Service Design/Advertising Agency, City Executive Art Director Creative Director Copywriter Art Director Tansu Sneaker Artisans Online developers Photographer Stop Motion Photography Replica Model Makers Planning Director Planner Producer Business Development Director Account Director Account Manager Communications Manager Entered By A11/002 BROADCAST DESIGN & GRAPHICS Title Advertiser Product/Service Design/Advertising Agency, City Creative Director Art Director Producer Director

Music Project Management Concept Design Entered By

JAPAN THUNDER NIGHT FEVER! ART BOOK FOR HAIKU-READING EVENT MITSUBISHI ESTATE SUMMER NIGHT HAIKU READING DENTSU KANSAI Osaka/DENTSU Tokyo Haruko Tsutsui, Dentsu Inc. Yoshihiro Yagi, Dentsu Inc. Yoshihiro Yagi, Dentsu Inc. Yo Kimura, Katachi Co. Ltd. Kosaku Miyata, Dentsu Inc. Katachi Co. Ltd. DENTSU Tokyo UNITED KINGDOM BENDING THE RULES THE CHASE DESIGN AGENCY THE CHASE CREATIVE CONSULTANTS Manchester Lionel Hatch, The Chase Stephen Royle, The Chase Stuart Beveridge, The Chase THE CHASE CREATIVE CONSULTANTS Manchester SWEDEN ELANDERS ON VERY IMPORTANT MATTERS ELANDERS PRINTING HOUSE ELANDERS PRINTING HOUSE HAPPY FORSMAN & BODENFORS Gothenburg Lisa Careborg, Happy F&B Anderas Kittel, Happy F&B Oskar Andersson, Happy F&B Maria Glansén, Happy F&B Robert Axner, Happy F&B Jessica Wallin, Happy F&B HAPPY FORSMAN & BODENFORS Gothenburg THE NETHERLANDS TANSU SHOE ONITSUKA TIGER ONITSUKA TIGER AMSTERDAM WORLDWIDE Richard Gorodecky, Amsterdam Worldwide Andrew Watson, Amsterdam Worldwide Dan Goransson, Amsterdam Worldwide Rickard Engstorm, Amsterdam Worldwide Ogura Tansu Ten InLoveWith Michel Dubois, Orchard Represents Bill Tanaka Noch Display Jonathan Fletcher, Amsterdam Worldwide Ben Jaffe, Amsterdam Worldwide Samantha Koch, Amsterdam Worldwide Nicolette Lazarus, Amsterdam Worldwide Paula Ferrai, Amsterdam Worldwide Romain Lauby, Amsterdam Worldwide Sandra Koopmans, ASICS Europe AMSTERDAM WORLDWIDE FINLAND URBAN ABSTRACT SANOMA TELEVISION OY NELONEN TV NELONEN MUSUTA Helsinki Jopsu Ramu, Musuta Ltd. Jopsu Ramu, Musuta Ltd. Shun Kawakami, Artless Inc. Timo Huhtala, Musuta Ltd. Mitsumoto Maeda, EDP Graphic Works Co./Ltd. Masaru Ikeda, EDP Graphic Works Co./Ltd. Chikao Maruyama, Masaji Kinoshita, Shirofuchi Inc. Jopsu Ramu, Musuta Ltd. Timo Huhtala, Musuta Ltd. MUSUTA Helsinki

THURSDAY, JUNE 24, 2010

D5_AD:Lions 23/06/10 21:43 Page52

D5 51-55 Design Winners:25•01 front 23/06/10 21:50 Page53

DESIGN WINNERS A12/049 GERMANY DIGITAL DESIGN – WEBSITES & ONLINE ADVERTISING Title LLR CORPORATE WEBSITE Advertiser LUKAS LINDEMANN ROSINSKI Product/Service SELF PROMOTION Design/Advertising Agency, City LUKAS LINDEMANN ROSINSKI Hamburg/ GRIMM GALLUN HOLTAPPELS Hamburg Executive Creative Director Arno Lindemann, Lukas Lindemann Rosinski Bernhard Lukas, Lukas Lindemann Rosinski Creative Director Florian Grimm, Grimm Gallun Holtappels Executive Account Manager Bent Rosinski, Lukas Lindemann Rosinski Account Manager Benedikt Holtappels, Grimm Gallun Holtappels Art Director Markus Kremer, Lukas Lindemann Rosinski Copywriter Thomas Heyen, Lukas Lindemann Rosinski Motion Design/Graphic Design Christopher Vimini, Lukas Lindemann Rosinski Karl Olof von Thunberg, Lukas Lindemann Rosinski Producer Mathias Schulz, Grimm Gallun Holtappels Entered By LUKAS LINDEMANN ROSINSKI Hamburg A13/012 SPAIN OTHER DIGITAL EXECUTIONS FOR ADVERTISING AND/OR PROMOTION OF BRANDS OR PRODUCTS Title RITUALS Advertiser ROCA Product/Service ROCA BATHROOMS Design/Advertising Agency, City TIEMPO BBDO Barcelona Partner/Chief Creative Officer Siscu Molina, Tiempo BBDO Creative Director Jordi Comas, Tiempo BBDO Copywriter Siscu Molina, Tiempo BBDO Art Director Jordi Comas, Tiempo BBDO TV Production Manager Anna Morell, Tiempo BBDO Filmmaker Paul Freeth, BooLab Executive Producer Lucas Elliot, BooLab Strategy and Communication Director Bibiana Del Alcázar, Tiempo BBDO Account Supervisor Lara Balcells, Tiempo BBDO Communication Manager Xavier Torras, Roca Entered By TIEMPO BBDO Barcelona A13/023 BRAZIL OTHER DIGITAL EXECUTIONS FOR ADVERTISING AND/OR PROMOTION OF BRANDS OR PRODUCTS Title MUSIC, SEE WHAT IT’S MADE OF Advertiser BILLBOARD Product/Service BILLBOARD Design/Advertising Agency, City ALMAPBBDO São Paulo Executive Creative Director Marcello Serpa, AlmapBBDO Creative Director Luiz Sanches, AlmapBBDO Dulcidio Caldeira, AlmapBBDO Copywriter André Kassu, AlmapBBDO Art Director Marcos Medeiros, AlmapBBDO Danilo Boer, AlmapBBDO Illustrator Marcos Kotlhar, AlmapBBDO Typographer José Roberto Bezerra, AlmapBBDO Account Supervisor Felipe Bartholomeu, AlmapBBDO Camila Figueiredo, AlmapBBDO Advertiser’s Supervisor Antonio Camarotti, Billboard Brasil Planner Cintia Gonçalves, AlmapBBDO Entered By ALMAPBBDO São Paulo B01/083 SOUTH AFRICA ENVIRONMENTAL DESIGN: SEMI-PERMANENT Title A CAMPAIGN DESIGNED TO DROP SALES Advertiser INTERNATIONAL ORGANISATION FOR MIGRATION Product/Service COUNTER HUMAN TRAFFICKING Design/Advertising Agency, City TBWA\HUNT\LASCARIS JOHANNESBURG Executive Creative DIrector Damon Stapleton, TBWA\Hunt\ Lascaris Johannesburg Creative Director Vanessa Gibson, TBWA\Hunt\ Lascaris Johannesburg Art Director Miguel Nunes, TBWA\Hunt\ Lascaris Johannesburg Copywriter Charles Pantland, TBWA\Hunt\ Lascaris Johannesburg Account Manager Kea Ngcobo, TBWA\Hunt\ Lascaris Johannesburg Account Supervisor Sipho Matsheke, TBWA\Hunt\ Lascaris Johannesburg Art Buyer Tumi Sekete, TBWA\Hunt\ Lascaris Johannesburg Photographer Des Ellis, Des Ellis Entered By TBWA\HUNT\LASCARIS JOHANNESBURG

B01/099 CHINA ENVIRONMENTAL DESIGN: SEMI-PERMANENT Title GREEN PEDESTRIAN CROSSING Advertiser CHINA ENVIRONMENTAL PROTECTION FOUNDATION Product/Service ENVIRONMENTAL PROTECTION Design/Advertising Agency, City DDB CHINA GROUP Shanghai Chief Creative Officer Michael Dee, DDB China Group Creative Director Jody Xiong, DDB China Group Copywriter Jason Jin, DDB China Group Art Director Jody Xiong, DDB China Group Jerry Cao, DDB China Group Illustrator Jody Xiong, DDB China Group Photographer Keno Zhao, RefineImages King Zhang, WIN SHANGHAI Typographer Super Zhang, DDB China Group Producer George Ooi, DDB China Group Gemini Wong, Greenspot Shanghai Director Qiu Bo, Greenspot Shanghai Account Supervisor Chloe Reuter, DDB China Group Entered By DDB CHINA GROUP Shanghai C01/021 FOODS Title Advertiser Product/Service Design/Advertising Agency, City Creative Director Creative

Entered By

THE NETHERLANDS MARS MESSAGES MARS NEDERLAND MARS BAR FHV BBDO Amsterdam Mark Muller, FHV BBDO Joris van Elk, FHV BBDO Gijs Sluijters, FHV BBDO Joris Tol, FHV BBDO Thomas Aberson, FHV BBDO Demy Sapthu, FHV BBDO FHV BBDO Amsterdam

C08/005 GERMANY ELECTRONICS, COMPUTERS & AUDIO-VISUAL Title THE EARPHONES NOTE Advertiser PANASONIC MARKETING EUROPE Product/Service STEREO EARPHONES RP-HJE 130 Design/Advertising Agency, City SCHOLZ & FRIENDS Berlin Executive Creative Director Martin Pross, Scholz & Friends Matthias Spaetgens, Scholz & Friends Creative Director Michael Winterhagen, Scholz & Friends Art Director Walter Ziegler, Scholz & Friends Philipp Weber, Scholz & Friends Copywriter Felix John, Scholz & Friends Account Manager Salvatore Amato, Scholz & Friends Mona Braun, Scholz & Friends Agency Producer Christoph von Lengerke, Scholz & Friends Franziska Ibe, Scholz & Friends Diana Wuttge, Scholz & Friends Benito Schumacher, Scholz & Friends Entered By SCHOLZ & FRIENDS Berlin

Silver Awards A01/003 JAPAN SMALL SCALE CORPORATE IDENTITY SCHEMES Title CUTTER ART OF OLFA Advertiser OLFA CORPORATION Product/Service PAPER CUTTER Design/Advertising Agency, City DENTSU Tokyo/AD DENTSU OSAKA Creative Director Yutaka Sato, Dentsu Inc. Tokyo Art Director Hideto Yagi, Dentsu Inc. Tokyo Photographer Shinichi Masumoto, Dentsu Inc. Tokyo Designer Hideto Yagi, Dentsu Inc. Tokyo Entered By DENTSU Tokyo A02/080 POSTERS Title Advertiser Product/Service Design/Advertising Agency, City Executive Creative Director Group Creative Director /Art Director Creative Director/Copywriter Copywriter

Art Director Account Manager Retoucher Entered By

HONG KONG HIDDEN SOUND CAMPAIGN ZOO RECORDS ALTERNATIVE MUSIC SHOP LEO BURNETT Hong Kong Connie Lo, Leo Burnett Hong Kong Brian Ma, Leo Burnett Hong Kong Alfred Wong, Leo Burnett Hong Kong Wen Louie, Leo Burnett Hong Kong Joey Chung, Leo Burnett Hong Kong Cyrus Ho, Leo Burnett Hong Kong Kenny Ip, Leo Burnett Hong Kong Leo Yeung, Leo Burnett Hong Kong Matthew Kwan, Leo Burnett Hong Kong Tommy Cheung, LEO BURNETT Hong Kong

A03/028 HONG KONG FLYERS, TICKETS, INVITATIONS, POSTCARDS, CHRISTMAS AND OTHER GREETINGS CARDS Title UNEQUAL CHILDHOOD PAPER-CUTTING Advertiser CHRISTINA NOBLE CHILDREN’S FOUNDATION Product/Service CHILDREN’S CHARITY Design/Advertising Agency, City LEO BURNETT Hong Kong Executive Creative Director Connie Lo, Leo Burnett Hong Kong Group Creative Director Miranda Shing, Leo Burnett Hong Kong Senior Copywriter Paul Yu, Leo Burnett Hong Kong Cyrus Ho, Leo Burnett Hong Kong Kiu Chan, Leo Burnett Hong Kong Senior Art Director Katie Ng, Leo Burnett Hong Kong Art Director Mike Wong, Leo Burnett Hong Kong Timothy Li, Leo Burnett Hong Kong Designer/Illustrator Chen Jie Rong Entered By LEO BURNETT Hong Kong A03/044 BRAZIL FLYERS, TICKETS, INVITATIONS, POSTCARDS, CHRISTMAS AND OTHER GREETINGS CARDS Title CANDLE PROJECTOR Advertiser RIO DE JANEIRO CITY HALL Product/Service VIVO BRAZILIAN MOVIE AWARD Design/Advertising Agency, City INDUSTRIA NACIONAL & DIALOGO DESIGN Rio de Janeiro Creative Director Ricardo Saint-Clair, Industria Nacional & Dialogo Design Bruno Bertani, Industria Nacional & Dialogo Design Entered By INDUSTRIA NACIONAL & DIALOGO DESIGN Rio de Janeiro A04/049 CALENDARS Title Advertiser Product/Service Design/Advertising Agency, City Art Director Copywriter Art Director Copywriter Chief Creative Officer Creative Director Art Director Copywriter Account Manager Photographer Entered By

GERMANY 12 PARTS INTERNATIONAL WATCH COMPANY SCHAFFHAUSEN INTERNATIONAL WATCH COMPANY SCHAFFHAUSEN JUNG von MATT Hamburg Andreas Wagner, Jung von Matt Luca Rescheleit, Jung von Matt Jonas Keller, Jung von Matt Daniel Pieracci, Jung von Matt Armin Jochum, Jung von Matt Deneke von Weltzien, Jung von Matt Thimoteus Wagner, Jung von Matt Fabian Frese, Jung von Matt Sören Porst, Jung von Matt David Leinweber, Jung von Matt Wolfgang Philipp, Jung von Matt Ulrich Hoppe, Ulrich Hoppe JUNG von MATT Hamburg

A05/041 STATIONERY Title Advertiser Product/Service Design/Advertising Agency, City Executive Creative Director Copywriter/Art Director Art Director/Copywriter/Designer Account Manager Planner Agency Producer Designer Entered By

NEW ZEALAND

A07/003 PUBLICATIONS Title Advertiser Product/Service Design/Advertising Agency, City Creative Director

AUSTRALIA

Designer Account Manager Entered By A08/042 TYPOGRAPHY Title Advertiser Product/Service Design/Advertising Agency, City Creative Director Designer

ERASER ALZHEIMER’S NEW ZEALAND ALZHEIMER’S AWARENESS COLENSO BBDO Auckland Nick Worthington, Colenso BBDO Jonathan McMahon, Colenso BBDO Lisa Fedyszyn, Colenso BBDO Stefanie Robertson, Colenso BBDO Hayley Pardoe, Colenso BBDO Phil Newman, Colenso BBDO Phila Lagaluga, Colenso BBDO COLENSO BBDO Auckland

BEER COASTERS ASIA PACIFIC BREWERIES ASIA PACIFIC BREWERIES GEORGE PATTERSON Y&R Brisbane David Joubert, George Patterson Y&R Piet Human, George Patterson Y&R David Joubert, George Patterson Y&R Carl Robertson, George Patterson Y&R Jessica Hughes, George Patterson Y&R GEORGE PATTERSON Y&R Brisbane CHINA X EXHIBITION SGDA GRAPHIC DESIGN EXHIBITON SENSETEAM Shenzhen Hei Yiyang, SenseTeam Hei Yiyang, SenseTeam, Liu Zhao, SenseTeam, Zhao Meng, SenseTeam Huang Muqiu, SenseTeam

THURSDAY, JUNE 24, 2010

D5 51-55 Design Winners:25•01 front 23/06/10 21:50 Page54

DESIGN WINNERS

Typography Designer Photographer Entered By A10/016 POINT OF SALE Title Advertiser Product/Service Design/Advertising Agency, City Creative Director Art Director Planner Copywriter Manager Designer Planner

Producer Account Manager Account Exective Director Entered By

Hei Yiyang, SenseTeam Liu Zhao, SenseTeam Zhang Qing, Zhang Qing Photograph SENSETEAM Shenzhen JAPAN THE WALL SALE SONY MARKETING JAPAN RECYCLED JEANS PROMOTION HAKUHODO KETTLE Tokyo Kentaro Kimura, HAKUHODO Kettle Ken Funaki, HAKUHODO Kettle Kazuaki Hashida, HAKUHODO Kettle Koichiro Iizuka, HAKUHODO Ryuichiro Takase, Sony Marketing Japan Norihisa Yamaguchi, Two Platoon Yusuke Shimizu, HAKUHODO Shingo Kato, HAKUHODO Sayaka Sakata, HAKUHODO Kettle Misato Noro, HAKUHODO Kei Mizuta, flowermotors Akio Koda, HAKUHODO Yoshikazu Majima, HAKUHODO Takehiko Kawakubo, HAKUHODO Toshiya Hiramatsu, izzm Takanori Sato, izzm HAKUHODO KETTLE Tokyo

A12/017 UNITED KINGDOM DIGITAL DESIGN – WEBSITES & ONLINE ADVERTISING Title BRIGHTDANCING Advertiser TALKTALK Product/Service TELECOMMUNICATIONS PROVIDER Design/Advertising Agency, City CHI & PARTNERS London Creative Director Waren Moore, CHI & Partners Digital Creative Director Thiago de Moraes, CHI & Partners Creative Tom Skinner, CHI & Partners Rick Standley, CHI & Partners Interactive Producer Jim Phizacklea, CHI & Partners Leo Stravoupolos, CHI & Partners Interactive Production B-Reel Production Blinkink Entered By CHI & PARTNERS London A13/011 SPAIN OTHER DIGITAL EXECUTIONS FOR ADVERTISING AND/OR PROMOTION OF BRANDS OR PRODUCTS Title MOMENTUMS Advertiser ROCA Product/Service ROCA BATHROOMS Design/Advertising Agency, City TIEMPO BBDO Barcelona Partner/Chief Creative Officer Siscu Molina, Tiempo BBDO Creative Director Jordi Comas, Tiempo BBDO Copywriter Siscu Molina, Tiempo BBDO Art Director Jordi Comas, Tiempo BBDO TV Production Manager Anna Morell, Tiempo BBDO Filmmaker Paul Freeth, BooLab Executive Producer Lucas Elliot, BooLab Strategy/Communication Director Bibiana Del Alcázar, Tiempo BBDO Account Supervisor Lara Balcells, Tiempo BBDO Communication Manager Xavier Torras, Roca Entered By TIEMPO BBDO Barcelona B01/008 GERMANY ENVIRONMENTAL DESIGN: SEMI-PERMANENT Title BMW AT THE FRANKFURT MOTOR SHOW 2009 Advertiser BMW MUNICH Product/Service BMW Design/Advertising Agency, City BLUE SCOPE Berlin Client Thomas Muderlak, BMW Nadine Kurz, BMW Organisation Sylvia Demes, Blue Scope Architecture Christoph Schmuck, Blue Scope Finance And Production Mischa Schulze, Blue Scope Creative Director Andreas Stephan, Blue Scope Project Management Christian Kuenstler, Gate11 Creative Direction Film Conni Krause, Gate11 Arnd Buss Von Kuk, Gate11 Entered By BLUE SCOPE Berlin B01/026 CHINA ENVIRONMENTAL DESIGN: SEMI-PERMANENT Title X EXHIBITION Advertiser SGDA & LOOOK Product/Service GRAPHIC DESIGN EXHIBITION Design/Advertising Agency, City SENSETEAM Shenzhen Creative Director Hei Yiyang, Senseteam Designer Hei Yiyang, Senseteam, Liu Zhao, Senseteam, Qin Lang, Senseteam, Zhao Meng, Senseteam, Zhan Ting, Senseteam, Huang Moqiu, Senseteam Li Jia, Senseteam Photographer Zhang Qing, Entered By SENSETEAM Shenzhen

THURSDAY, JUNE 24, 2010

B01/037 GERMANY ENVIRONMENTAL DESIGN: SEMI-PERMANENT Title 555 KUBIK - HOW WOULD A HOUSE DREAM? Advertiser URBANSCREEN Product/Service URBANSCREEN Design/Advertising Agency, City URBANSCREEN Bremen Creative Director Daniel Rossa, Urbanscreen Thorsten Bauer, Urbanscreen Art Director Daniel Rossa, Urbanscreen 3D Operator David Starmann, Shine und Sein Technical Director Thorsten Bauer, Urbanscreen Sound Designer Jonas Wiese, Urbanscreen Entered By URBANSCREEN Bremen C02/003 ALCOHOLIC DRINKS Title Advertiser Product/Service Design/Advertising Agency, City Creative Director Designer Entered By C02/022 ALCOHOLIC DRINKS Title Advertiser Product/Service Design/Advertising Agency, City Executive Creative Director Art Director Senior Copywriter Entered By C04/005 COSMETICS & BEAUTY Title Advertiser Product/Service Design/Advertising Agency, City Executive Creative Director Creative Director Art Director Copywriter Agency Producer Designer Typography Producer Planner Entered By

NEW ZEALAND THE VIGNERON CENTENARY WINE OAKFIELD PRESS PUBLISHERS ALT GROUP Auckland Dean Poole, Alt Group Aaron Edwards, Alt Group Max Lozach, Alt Group ALT GROUP Auckland AUSTRIA THE SANDPAPER LABEL MARIO HALLER SCHNAPPS OGILVY & MATHER Vienna Gerd Schulte-Döinghaus, Ogilvy & Mather Christian Bircher, Ogilvy & Mather GmbH Patrik Sünwoldt, Ogilvy & Mather GmbH Helge Haberzettl, Ogilvy & Mather OGILVY & MATHER Vienna JAPAN COUNTDOWN TO BEAUTY HOYU PROFESSIONAL HAIR STYLING PRODUCTS ADK Tokyo Hiroshi Miyamoto, ADK Tomohiro Sakurai, ADK Mutsumi Ajichi, ADK Kunikazu Hoshiba, Katachi Hideo Fujimoto, ADK Nobuyuki Tanaka, ADK Satoru Yokokawa, ADK Takashi Murakami, Katachi Yasuhiro Nagai, Iro Hiro Kinoshita, Katachi Kenji Katsu, Bg Navi Kouhei Fujimoto, ADK ADK Tokyo

Bronze Awards

A01/007 JAPAN SMALL SCALE CORPORATE IDENTITY SCHEMES Title LAUNCH OF EPISTEME SKINCARE RANGE Advertiser ROHTO PHARMACEUTICAL Product/Service LUXURY SKINCARE PRODUCTS Design/Advertising Agency, City DENTSU KANSAI Osaka Creative Director Shinichi Tada, Dentsu Inc. Kansai Art Director Yoshihiro Yagi, Dentsu Inc. Kansai Designer Yoshihiro Yagi, Dentsu Inc. Kansai Copywriter Emi Goto, Dentsu Inc. Kansai Producer Jun Katogi, Dentsu Inc. Kansai Account Manager Naoko Tsuji, Dentsu Inc. Kansai Designer Taiji Kimura, Katachi Co. Ltd. Illustrator Karsten Trappe Printing Producer Takeshi Arimoto, Style Printing Co. Entered By DENTSU KANSAI Osaka A02/006 POSTERS Title Advertiser

Product/Service Design/Advertising Agency, City Creative Director Art Director Designer Copywriter Designer Photographer Printing Producer Entered By

JAPAN ASIAN WAVE - ADFEST 2009 EXHIBITION IN JAPAN THE YOSHIDA HIDEO MEMORIAL FOUNDATION/ADVERTISING MUSEUM TOKYO ADVERTISING AWARDS DENTSU KANSAI Osaka/DENTSU Tokyo Yuya Furukawa, DENTSU INC. Yoshihiro Yagi, DENTSU INC. Yoshihiro Yagi, DENTSU INC. Haruko Tsutsui, DENTSU INC. Yo Kimura, Katachi Co.,Ltd. Eri Kotani, Katachi Co.,Ltd. Saori Tao, Strawberry Pictures INC. Takeshi Arimoto, Style Printing., Co DENTSU KANSAI Osaka

A02/086 POSTERS Title Advertiser Product/Service Design/Advertising Agency, City Art Director / Copywriter Copywriter / Art Director Illustrator/Typographer

Account Supervisor Account Manager Art Buyer Advertiser’s Supervisor Entered By A04/046 CALENDARS Title Advertiser Product/Service Design/Advertising Agency, City Executive Chairman & Creative Director, South Asia Group Creative Director Senior Creative Director Creative Director Designer Art Director Copywriter Production Supervisor Illustrator

Production Supervisor Group President - North & East Production Director Entered By A06/038 BOOKS Title Advertiser Product/Service Design/Advertising Agency, City Art Director Final Art Photographer Entered By A07/011 PUBLICATIONS Title Advertiser Product/Service Design/Advertising Agency, City Entered By A07/051 PUBLICATIONS Title Advertiser Product/Service Design/Advertising Agency, City Art Director Adrian Shaughnessy Graphic Designer

Typographer Finished Artist

Entered By

FRANCE FAMOUS SPEECHES COLLECTION EDITIONS POINTS FAMOUS SPEECHES COLLECTION MARCEL PARIS Souen Le Van, Marcel Paris Romain Galli, Marcel Paris K.i.m Florence Lucas Emilie Forgot Am I Collective Michel Kowalski, Marcel Paris Cecile Henderycks, Marcel Paris Jean-Eric Le Coniac, Marcel Paris Emmanuelle Vial, Editions Points Catherine Laupretre, Editions Points MARCEL PARIS INDIA STAMPS DEPARTMENT OF POSTS, INDIA INDIA POST OGILVY & MATHER Gurgaon Piyush Pandey, Ogilvy & Mather, Gurgaon Ajay Gahlaut, Ogilvy & Mather, Gurgaon Nitin Srivastava, Ogilvy & Mather, Gurgaon Jossy Raphael, Ogilvy & Mather, Gurgaon Nitin Srivastava, Ogilvy & Mather, Gurgaon Nitin Srivastava, Ogilvy & Mather, Gurgaon Jossy Raphael, Ogilvy & Mather, Gurgaon Gunjan Gaba, Ogilvy & Mather, Gurgaon K K Sreenivasan, Ogilvy & Mather, Gurgaon Ibrahim Shaikh, Ogilvy & Mather, Gurgaon Ranga Reddy, Ogilvy & Mather, Gurgaon Anand Kumar, Ogilvy & Mather, Gurgaon Sanjay Thapar, Ogilvy & Mather, Gurgaon Rajesh Bhargava, OGILVY & MATHER Gurgaon SWEDEN FROM BACK HOME MAX STRÖM ARTIST SWE Stockholm Greger Ulf Nilson, SWE Adrian Rizell, SWE Anders Petersen JH Engström SWE Stockholm SPAIN BOOK THAT NEVER SHUTS UP FESTIVAL LA MAR DE MÚSICAS DE CARTAGENA MUSIC AND ART FESTIVAL F33 Murcia F33 Murcia SOUTH AFRICA THEM-AND-US AMNESTY INTERNATIONAL ART FOR AMNESTY NOTORIUS STOCKHOLM Richard Hart, Noel Pretorius, Editor/Writer Noel Pretorius Richard Hart Roger Jardine Matt Kay Jenna Turpin Greg Darrol Isabel Widén Rickard Dymling Aziz Sheik 20 Various European Artists 20 Various African Artists DISTURBANCE DURBAN

D5 51-55 Design Winners:25•01 front 23/06/10 21:50 Page55

DESIGN WINNERS A08/014 TYPOGRAPHY Title Advertiser Product/Service Design/Advertising Agency, City Executive Creative Director Creative Director Art Director Copywriter Motion Design Technical Director Flash Design Flash Animator Typography Management Supervisor Customer Relationship Manager/ Online-Manager Entered By

GERMANY IKEA BILLYGRAM IKEA GERMANY BILLY STORAGE RACKS OGILVY FRANKFURT Michael Kutschinski, Ogilvy Frankfurt Dr. Ulf Schmidt, Ogilvy Frankfurt Uwe Jakob, Ogilvy Frankfurt Daniel Schweinzer, Ogilvy Frankfurt Marcus Pfeiffer, Ogilvy Frankfurt Klaus Martin Michaelis, Ogilvy Frankfurt Jens Steffen, Ogilvy Frankfurt Valentina Kusmin, Ogilvy Frankfurt Sebastian Hilbert, Ogilvy Frankfurt Daniel Schweinzer, Ogilvy Frankfurt Tanja Oppel, Ogilvy Frankfurt Frank Apel, Ogilvy Frankfurt Katja Sottmeier, Ogilvy Frankfurt OGILVY FRANKFURT

A09/021 SELF PROMOTION Title Advertiser Product/Service Design/Advertising Agency, City Copywriter Entered By

USA

A11/014 BROADCAST DESIGN & GRAPHICS Title Advertiser Product/Service Design/Advertising Agency, City Executive Creative Director

SOUTH AFRICA

Creative Director Account Manager Copywriter Art Director Animation Music Sound Engineer Producer Entered By

THE GOOGLE JOB EXPERIMENT ALEC BROWNSTEIN ALEC BROWNSTEIN ALEC BROWNSTEIN New York Alec Brownstein, Alecbrownstein.com ALEC BROWNSTEIN New York

TREE M NET TV CHANNEL O OGILVY JOHANNESBURG Fran Luckin, Ogilvy Gerry Human, Ogilvy Jonathan Beggs, Ogilvy Kay Motuba, Ogilvy Thokozani Mashigo, Ogilvy Sdu Dlamini, Ogilvy Suzanne Jenner, Ogilvy Steff Symonds, Ogilvy Theo le Roux, Preis Robert Schroder, Robroy Louis Enslin, Produce Tshepo Tsotseti, Ogilvy OGILVY JOHANNESBURG

A12/021 USA DIGITAL DESIGN – WEBSITES & ONLINE ADVERTISING Title WWW.HBOIMAGINE.COM Advertiser HBO Product/Service TV NETWORK Design/Advertising Agency, City BBDO NEW YORK/ THE BARBARIAN GROUP New York Chief Creative Officers David Lubars/Bill Bruce, BBDO New York Executive Creative Directors Greg Hahn/Mike Smith, BBDO New York Art Director Brandon Mugar, BBDO New York Copywriter Adam Reeves, BBDO New York Director of Integrated Production Brian Dilorenzo, BBDO New York Content Producer Nicholas Gaul, BBDO New York Head of Interactive Production Andy Bhatt, BBDO New York Interactive Producer Tara Johnson, BBDO New York Senior Developer Erik Peterson, BBDO New York Production Company Biscuit Filmworks Director Noam Murro, Biscuit Filmworks Senior Executive Producer Shawn Lacy, Biscuit Filmworks Executive Producer Colleen O’donnell, Biscuit Filmworks Line Producer Jay Veal, Biscuit Filmworks Editing House Butcher Editorial Editor David Henegar, Butcher Editorial Visual Effects Company Animal Logic Visual Effects Supervisor Nicholas Ponzoni, Animal Logic Music House Search Party Music Sound Effects Companies POP Sound/Sound Lounge Entered By BBDO NEW YORK A12/045 BRAZIL DIGITAL DESIGN – WEBSITES & ONLINE ADVERTISING Title FOX NEW INTERIOR Advertiser VOLKSWAGEN Product/Service FOX Design/Advertising Agency, City ALMAPBBDO São Paulo Executive Creative Director Marcello Serpa, AlmapBBDO Creative Director Sérgio Mugnaini, AlmapBBDO Art Director Fabio Benedetto, AlmapBBDO Copywriter Luciana Haguiara, AlmapBBDO Tecnology On Interactive, AlmapBBDO 3D Production Company Vetor Zero, AlmapBBDO Sound Design Company Combustion, AlmapBBDO Tecnology Director Raphael Strada, AlmapBBDO Operational Director Marcelo Prais, AlmapBBDO

Account Supervisor

Advertiser’s Supervisor

Planner

Entered By

Fernão Cosi, AlmapBBDO Rodrigo Falcão, AlmapBBDO Carla Magro, AlmapBBDO Herlander Zola, Volkswagen Ana Paula Lobão, Volkswagen Fábio Souza, Volkswagen Mari Negrini da Silva, Volkswagen Cintia Gonçalves, AlmapBBDO Fernanda Barone, AlmapBBDO Renata Bonilha, AlmapBBDO ALMAPBBDO São Paulo

A14/030 USA LARGE SCALE CORPORATE IDENTITY SCHEMES Title AOL REBRAND Advertiser AOL Product/Service AOL Design/Advertising Agency, City WOLFF OLINS New York Creative Director Jordan Crane, Wolff Olins Malcolm Buick, Wolff Olins Designer Neil Cummings, Wolff Olins 3D Designer Martin Hargreaves, Wolff Olins Designer Michael Ciancio, Wolff Olins Joshua Distler, Wolff Olins Melissa Scott, Wolff Olins Strategist Sam Wilson, Wolff Olins Paul Worthington, Wolff Olins Account Management Jessica Chalifoux, Wolff Olins Alicianne Rand, Wolff Olins Kaela Hill, Wolff Olins Production Beth Kovalsky, Wolff Olins Kristopher Pelletier, Wolff Olins Michele Miller, Wolff Olins Illustration Jon Burgerman, Jon Burgerman Geneviéve Gauckler, Geneviéve Gauckler Photography Dylan Griffin, Dylan Griffin Video & Motion Design Universal Everything, Universal Everything GHAVA, GHAVA Entered By WOLFF OLINS New York A14/055 USA LARGE SCALE CORPORATE IDENTITY SCHEMES Title NOOK Advertiser BARNES & NOBLE Product/Service E-BOOK READER Design/Advertising Agency, City R/GA New York Director of Brand Development Marc Shillum, R/GA Executive Creative Director, Copywriting Jay Zasa, R/GA Visual Design Director, Brand Development Virgilio Santos, R/GA Senior Visual Designer, Brand Development Pete Golibersuch, R/GA Executive Creative Director Andy Clark, R/GA Senior Visual Designer Ronnie Ting, R/GA Group Director Daniel Jurow, R/GA Senior Producer Sean Farrell, R/GA Vice President, Creative Director Glenn Kaplan, Barnes & Noble, Inc. Entered By R/GA New York B01/046 UNITED KINGDOM ENVIRONMENTAL DESIGN: SEMI-PERMANENT Title ‘FUTURE A-Z 2109’ WINDOW INSTALLATION Advertiser SELFRIDGES Product/Service SELFRIDGES Design/Advertising Agency, City WIEDEN+KENNEDY London Creative Director Tony Davidson, Wieden + Kennedy Kim Papworth, Wieden + Kennedy Creative David Bruno, Wieden + Kennedy Tom Seymour, Wieden + Kennedy Sophie Lewis, Wieden + Kennedy Designer Guy Featherstone, Wieden + Kennedy Account Director Katherine Napier, Wieden + Kennedy Entered By WIEDEN+KENNEDY London B01/050 USA ENVIRONMENTAL DESIGN: SEMI-PERMANENT Title CUBE FILM INSTALLATION Advertiser HBO Product/Service TV NETWORK Design/Advertising Agency, City BBDO NEW YORK Chief Creative Officers David Lubars/Bill Bruce, BBDO New York Executive Creative Directors Greg Hahn/Mike Smith, BBDO New York Art Director Brandon Mugar, BBDO New York Copywriter Adam Reeves, BBDO New York Director of Integrated Production Brian Dilorenzo, BBDO New York Content Producer Nicholas Gaul, BBDO New York Director of Creative Engineering/ Production Jd Michaels, BBDO New York Production Company Biscuit Filmworks Director Noam Murro, Biscuit Filmworks Senior Executive Producer Shawn Lacy, Biscuit Filmworks Executive Producer Colleen O’Donnell, Biscuit Filmworks Editing House Butcher Editorial Editor David Henegar, Butcher Editorial Visual Effects Company Animal Logic

Music House Music Supervisors Audio Mix Mixer Telecine/Online / Conform Telecine Artists Entered By

Search Party Music Stephanie Diaz-Matos/ Randall Poster, Search Party Music Sound Lounge Cory Melious, Sound Lounge The Syndicate Marshall Plante/ Beau Leon, The Syndicate BBDO NEW YORK

B01/089 SPAIN ENVIRONMENTAL DESIGN: SEMI-PERMANENT Title THE 13TH STREET CUISINE Advertiser CALLE 13 - NBC UNIVERSAL Product/Service 10TH ANNIVERSARY CAMPAIGN Design/Advertising Agency, City SHACKLETON Madrid General Creative Director Juan Nonzioli, Shackleton Executive Creative Director Juan Silva, Shackleton Creative Director Pablo González de la Peña, Shackleton Copywriter Carlos Janini, Shackleton Art Director Carlos Alvarez, Shackleton Copywriter Covadonga Diaz, Shackleton Emilio Holguin, Shackleton Art Director Emilia Bertola, Shackleton Creative Director Alvaro Gonzalez, Shackleton Art Director Celia Martinez, Shackleton Creative Supervisor Borja de la Rocha, Shackleton Art Director Victor Vazquez, Shackleton David Rigote, Shackleton General Manager Marta Gutierrez, Shackleton Account Supervisor Zaida Vazquez, Shackleton Graphic & Events Production Manager Itxaro Vicuña, Shackleton Event Producer Maria Algaba, Shackleton Carmen Murillo, Shackleton Photographer Francesc Guillamet, Copywriter Carlos Gomez, Shackleton Entered By SHACKLETON Madrid B01/100 GERMANY ENVIRONMENTAL DESIGN: SEMI-PERMANENT Title POWER LEAKAGE Advertiser RWE Product/Service ENERGY PROVIDER Design/Advertising Agency, City JUNG von MATT Hamburg Executive Creative Director Sascha Hanke, Jung von Matt Wolf Heumann, Jung von Matt Creative Director Tobias Grimm, Jung von Matt Jens Pfau, Jung von Matt Art Director Arne Weitkaemper, Jung von Matt Graphic Design Benjamin Busse, Jung von Matt Julia Stoffer, Jung von Matt Artist Markus Hofer, Jung von Matt Artbuying Bettina Zschirnt, Jung von Matt Copywriter Rudolf Ruessmann, Jung von Matt Account Manager Carl-Christian Berge, Jung von Matt Account Assistent Nina Ziebell, Jung von Matt Entered By JUNG von MATT Hamburg B02/003 GERMANY ENVIRONMENTAL DESIGN: PERMANENT Title DORNIER MUSEUM FRIEDRICHSHAFEN Advertiser DORNIER STIFTUNG FÜR LUFTUND RAUMFAHRT Product/Service DORNIER MUSEUM FRIEDRICHSHAFEN Design/Advertising Agency, City ATELIER BRÜCKNER Stuttgart Creative Director Prof. Uwe R. Brückner, Atelier Brückner Art Director Raimund Docmac, Atelier Brückner Graphic Designer Steffen Vetterle, Atelier Brückner Light Planning Lde Belzner Holmes Media Jangled Nerves Exhibits Id3d-Berlin Architecture Allmann Sattler Wappner Architekten Light Artist Facade James Turrell, Project Controlling Wpm Projektmanagement Entered By ATELIER BRÜCKNER Stuttgart B02/038 USA ENVIRONMENTAL DESIGN: PERMANENT Title HOUSE OF BARBIE SHANGHAI Advertiser MATTEL Product/Service BARBIE FLAGSHIP STORE Design/Advertising Agency, City THE BRAND UNION New York Chief Creative Officer Richard Bates, The Brand Union Principal James Slade, Slade Architecture Hayes Slade, Slade Architecture Director, Brand Communications Jay Highland, Chute Gerdeman Executive Vice Presisent, Project Management Wendy Johnson, Chute Gerdeman Director, Brand Strategy Mindi Trank, Chute Gerdeman Director, Retail Environments Linda Krueger, Chute Gerdeman Principal Denny Gerdeman, Chute Gerdeman Design Director Kapono Chung, The Brand Union Entered By THE BRAND UNION New York

THURSDAY, JUNE 24, 2010

D5-56-67 feature SA+D:25•01 front 23/06/10 20:41 Page56

SOUTH AFRICA

THURSDAY, JUNE 24, 2010

D5-56-67 feature SA+D:25•01 front 23/06/10 20:41 Page57

SOUTH AFRICA

SOUTH AFRICAN PRODUCTION COMPANIES REPORT A DOWNSWING FROM THE GLOBAL RECESSION — YET THE INDUSTRY REMAINS VIBRANT IN A COUNTRY THAT’S ENJOYING THE BUZZ SURROUNDING THE 2010 SOCCER WORLD CUP

W ho’s Shooting in South Africa?

General Electric’s‘Say ahh’ commercial, shot by Academy Award-winning DP Anthony Dod Mantle

THURSDAY, JUNE 24, 2010

D5_AD:Lions 23/06/10 20:58 Page58

D5-56-67 feature SA+D:25•01 front 23/06/10 20:41 Page59

SOUTH AFRICA

The Asylum’s Sony Bravia ad shot in a new stadium in Cape Town

The FIFA World Cup may be the cause of all the noise at the moment in South Africa, but any which way you look at it, the industry in that territory, post 2010, things will never be the same again in that country. South Africa’s broadband upgrade now makes it one of the most wired territories on the continent. On top of that, the long-awaited Cape Town Film Studios is set to open its doors, on October 1, giving the African continent a state-of-the-art Hollywood-style studio. Both events mean players can seriously expand their media game internationally. The World Cup year for some players in South Africa has meant

a significant growth in business. “It’s been a fantastic opportunity,” says Graham Warsop, chairman of The Jupiter Drawing Room & Partners (TJDR & Partners), Africa’s largest independent agency. He adds: “On one hand you do feel like every piece of work out there suddenly features a soccer ball. On the other, clients have been extremely open and excited when it comes to World Cup advertising, so the positives have by far outweighed the negatives.” Warsop says that the opportunity “has really motivated advertisers to sit back and think about what it means to be South African and how we can best express that through our trade.

This is something that will leave quite a legacy once the football has gone.” The calibre of local and international projects coming into Durban has become increasingly sophisticated in recent years, partly due to a significant increase in production service companies, as well as increased networking and input by the Durban Film Office. Toni Monty, the Office’s acting, admits being surprised by the number of demands to shoot commercials in the city’s new football stadium this year. “It is often said to be the most beautiful stadium to have come out of the world cup preparations and architecturally, it has made a

GRAHAM WARSOP: “ON ONE HAND YOU DO FEEL LIKE EVERY PIECE OF WORK OUT THERE FEATURES A SOCCER BALL” dramatic impact on the Durban skyline,” she says. As World Cup shoots go, The Asylum’s Sony Bravia is a classic, South African style, featuring fans travelling through the streets on their couches, dressed in supporter gear and then congregating at the new stadium in Cape Town. Sony is a sponsor of the tournament.

“We weren’t allowed to film in the stadium because it was being preserved for the games so we had to shoot digital still plates of the stands and then all the cast and extras against blue screen and put it all together in post,” says the spot’s executive producer Sean Beukes. He adds: “The budget was substantially less than previous Bravia

THURSDAY, JUNE 24, 2010

D5-60:25â&#x20AC;˘01 front 23/06/10 21:02 Page60

D5-56-67 feature SA+D:25•01 front 23/06/10 20:41 Page61

SOUTH AFRICA

Top Deer, lampooning the BBC’s hit motoring magazine series Top Gear

spots, so clever filmmaking was essential to getting it done to the standard they are accustomed to. Spanish director Alejandro Toledo worked hard to ensure maximum value on screen with the resources we had. Black Ginger did a sterling job on quite a complicated post, with a very short turnaround thrown in for good measure,” Beukes says. The World Cup year aside, South African creativity is getting more attention than ever before internationally. That the territory has picked up five Grands Prix is no fluke, says TJDR & Partners’ Warsop. “It’s a place unlike any other. There are 11 official languages and people are from a plethora of

ethnic, religious, financial and geographical backgrounds, from mountains, oceans, forests, deserts, and everything in between.” Every person working in the industry has a diverse and varied pool of experiences to draw on, he says. And while South Africa may have lagged behind the so-called “first world” in some media, it has also paid “an extreme amount of attention to craft, particularly in areas such as copywriting and design”, Warsop says. Doing business in a territory suddenly rife with FIFA regulations has its own challenges, especially if your client is not an official sponsor. Budget airlines Kulula, which means ‘easy’

MATT EDWARDS: “IT’S REALLY GOOD TO WORK ON A BRAND THAT DOESN’T TAKE ITSELF SERIOUSLY” in Zulu, is known for its cheeky and humorous ad campaigns, but it found that FIFA did not share it’s sense of humour. The organisation threatened legal action for an advert in which Kulula called itself the “Unofficial national carrier of the youknow-what”. Alistair King, owner and group creative director for King James,

the award winning agency that helps to create the Kulula adverts, says: “We weren’t surprised that they would object, but were very surprised at what registered trademarks they claimed to own. We obviously avoided their listed trademarks like the words World Cup and 2010 but we were blown away by their audacity in claiming

the South African flag, the vuvuzela (the iconic South African trumpet), the stadiums we built, and any soccer-related object to be off limits as well.” He adds: “The ridiculous nature of their response put the average South African squarely in our corner. I don't think they covered themselves in glory on this.” Kulula responded by announcing it had successfully trademarked the sky, and issued a press release, coincidentally on April 1, warning that despite its irreverent and humorous reputation, it would vociferously defend any infringement of its asset — the sky over South Africa. Trademarking the sky drew attention to what some believe is the unreasonable nature of FIFA’s approach to brand protection. “As advertisers, we all respect the rules of sponsorship because our own clients are involved in other similar events. But FIFA's … style really gets up people’s noses, I think, and if anything it's their manner that invites advertisers to mess with them,” he says. Kulula, says King, is not about trying to cause controversy. “It is a nutty brand and in the world of advertising, it's really good to work on a brand that isn't self righteous and doesn't take itself seriously.” Among Kulula campaigns FIFA didn’t object to were three TV ads in the Kulula South African Tourism campaign, including one featuring an American travel show host and another a Japanese tourist. And there are other examples of South Africa’s love of poking fun. Production studio Wicked Pixels, whose clients have included MTV, HBO, and SABC, spoofed the BBC's well-

THURSDAY, JUNE 24, 2010

D5-56-67 feature SA+D:25•01 front 23/06/10 20:41 Page62

SOUTH AFRICA

Four black film directors who are calling themselves The Panthers

known Top Gear show with a campaign called ‘Top deer’. “Top Deer has an all-animal cast,” says director Craig Wessels. The three commercials are all a combination of live action and CGI, a Wicked Pixels specialty. “I started life as a Flame artist so this is the kind of thing I’m comfortable with. The spots are conceptually strong, and as I’m a petrol head — I love motor cars — it’s also in a genre I love,” he says.

Last September Thabo Marera, represented out of Velocity Films for more than a decade – and the most awarded black director in South Africa – was killed in a car accident. Barry Munchick, executive producer and owner of Velocity Films, called Marera’s death “a profound loss,” adding: “He was just starting to break into the international market, something that no other younger black director has managed to

NOMAKHOMAZI DYOSOPU: “WE WANT TO GIVE BLACK DIRECTORS THE OPPORTUNITY TO INTERPRET THEIR OWN CULTURE”

do in South Africa yet.” The issue of integrating a previously disadvantaged black population into the advertising and commercials industry is one that Marera talked over each year with Lions Daily News. Velocity executive producer Peter Carr has been involved for some time in designing and carrying out a training module with the South African School of Motion Picture Medium And Live Performance [AFDA] that

SOUTH AFRICA OFFICE Metal Lane, 4 Kloof Street, Cape Town, 8001, T: +27 21 424 9999 F: +27 21 424 9998 M: +27 83 635 9699

Your gateway to filming in Africa, the continent with the most spectacular locations on Earth!

info@afsproductions.com | www.afsproductions.com

THURSDAY, JUNE 24, 2010

AMERICA OFFICE 507 N. Almont Drive, Los Angeles, CA, 90048, USA, T: +1 310 273 9693 F: +1 310 273 9698 M: +1 310 383 9699

D5-56-67 feature SA+D:25•01 front 23/06/10 20:41 Page63

SOUTH AFRICA

provides mentoring and work experience in making commercials. “We found that students were finishing their three- to four-year studies at AFDA and then knocking on our doors for jobs and discovering they really had to start from rockbottom. Most had not had any exposure to the mechanics of our commercial industry, and this is an industry where experience opens doors to employment,” says Carr. Sweet Spot Content represents four black film directors that have formed a collective and, taking a page from the Black Panther movement in the US in the 1960s and 1970s, are calling themselves The Panthers. Sweet Spot wants to raise awareness and push Black Economic Empowerment (BEE) requirements — which have helped previously disadvantaged South Africans move into business and industry — to embrace directors as well. The collective itself aims to increase awareness of black creativity. “We want to give black directors the opportunity to interpret their own culture and life on media platforms,” says Nomakhomazi Dyosopu, whose work has gained some recognition in South Africa.” She adds: “The majority of South Africans are black and thus it is natural that a black director would have more insights into the life and society of this majority.” Raps Selogiloe notes the panther is “a powerful, intelligent, and exotic animal with calculated hunting skills. That’s what we represent on a creative level. As a collective we see ourselves as having a responsibility to change the dynamics of the South African commercials industry and pave a way for the future generations to enjoy the same

opportunities as everyone else.” Also in the collective are directors Akin Omotoso and MQ Ngubane. Velocity’s Munchick believes South Africa’s strong point has always been its ability to give more value for money. “The biggest challenge in the industry is to become more flexible and more problem solving. The new reality is that there isn’t the money around. Some 40-50% of our business comes from overseas and we have tried to turn that into an advantage. Either the agencies or the clients can get some of their money

time we’ve been concentrating on lifting our creative levels.” Munchick was the executive producer on the new Allen Grey ‘James Dean (Legend)’ commercial directed by Velocity Film’s Keith Rose for King James. “It’s been getting a lot of wordof-mouth. I like it because James Dean was a big hero of mine and along with Marlon Brando and Steve McQueen, helped in shaping my life.” Velocity, sponsor of the Film Jury at Cannes this year, has seen its work flow shoot up by 10% as a result of the World

joying healthy bandwidth, South African creators, directors and production service outfits are enjoying a love affair with digital. Sweet Spot’s director Miles Goodall says that the recent McDonald’s campaign was all about what can be done in the new digital world. “I always shoot extra footage, but my new HD camera allows me more freedom to explore and be creative.” ‘Four shadows’ was a 60-second TV commercial and then a three-minute film for the internet. “When you go into the soccer field at night, you

kid. I went to watch soccer games with him and his friends and took my camera along and gathered all sorts of footage I would never have been able to get if you had a one- or two-day 35mm commercial shoot.” Among those waxing poetic about the state of digital is Nico Dekker, CEO of the soon-to-open state of the art Cape Town Film Studios. Initially some 70% of the studio work is expected to come from commercials. “Eventually the work flow will be 50/50, between commercials and feature films or TV shoots,” says

Cup. Velocity is sponsoring the film jury because “We have a responsibility to the industry.” He adds: “Velocity is also an international production company that happens to be based in South Africa. As a result, we can’t be bashful. We have to try to open up more markets.” With the territory now en-

see four shadows from the stadium lights. This is a story about a little boy who gets his four shadows by winning the opportunity through a McDonald’s contest to be an escort, to go out onto the soccer field at night,” says Goodall. He adds: “The main character was played by a really nice

Dekker. “It helps that South African crews are highly skilled and, in fact, much of that skill has come because we have a strong commercials production industry.” The studio is completely wired, with a post-production facility, as well as a film lab and a 37-seat theatre. “The facility,

The recent McDonald’s campaign ‘Four shadows’ was all about what can be done in the new digital world

back, or they can get an extra shooting day.” He adds: “That’s something the Northern Hemisphere is just learning about, the concept of seeing the big picture. We see big companies in film production struggling to pay some of their overheads and the fat deals that they’ve had to pay, while at the same

THURSDAY, JUNE 24, 2010

D5-56-67 feature SA+D:25•01 front 23/06/10 20:42 Page64

SOUTH AFRICA The long-awaited Cape Town Film Studios, set to open its doors, on October 1

in essence, allows you to shoot seamlessly, take it to post and then watch dailies and send them digitally around the world.” How state-of-the-art is it? “We have the capacity, as an example, to have a scene where there is fire raging out of control, and six minutes later, another scene could be ready to shoot, with all traces of the fire gone,” says Dekker. Nick Heygate was already firmly on the road to digital with his former company IX Media but moved even further along when South Africa’s Seacom high capacity internet connection finally gave media developers the ability to effectively stream content online. Heygate integrated his production IX Media into the Webhouse Group — a leading online development company — and immediately got to work managing a social media campaign for the Cipla ‘Miles for smiles’ Madagascar challenge. Heygate had previously done other Miles For Smiles campaigns — including one involving the Great Wall of China — but, he says, “this one marked a major barrier breaker in terms of the use of social media”.

THURSDAY, JUNE 24, 2010

ANTON ROLLINO: “WE COULD LITERALLY CHECK THE CANNON D5, LENSES AND SUPPORT GEAR AS HAND LUGGAGE”

The project involved capturing footage and stills and then packaging the content into bytesize digital snacks for YouTube, Flikr, Facebook etc. “They were linked to a traditional marketing campaign involving mainly press articles and live radio interviews being conducted around the event by the sponsor Cipla Medpro’s marketing and PR department,” he says.

“It was challenging, to say the least, as we were literally in the wilds of Madagascar for most of the event. We had to hike out to various high points to upload content and get cellular reception for the social media uploads and live radio interviews.” Network#BBDO’s founder and group executive creative director Mike Shalit says that

D5-56-67 feature SA+D:25•01 front 23/06/10 20:42 Page65

SOUTH AFRICA

digital as a way of enhancing brand value and the consumer experience is invaluable. He cautions, however, “It’s also a load of jargonise, claptrap and jumping on bandwagons if it’s not relevant to the target market. In some cases it fails to deliver compelling content and worst of all actually fails to deliver at all due to technical limitations.” With a name like One Step Beyond, it’s not surprising the company’s executive producer Anton Rollino would get excited about travelling the digital road. He points to a huge increase in the number of digital shoots versus film (RED, Arri D21,Cine Alta, and Canon 5D) as well as a scramble for suitably qualified crew in this genre that is now taking place in South Africa. “Results have been generally good and we can expect to see further strong growth in this area,” says Rollino, noting that the launch of the Arri Alexa has set a new bench mark. “Whilst film will still be seen as default for certain types of work/genres, there is no doubt that more and more content is going to be digitally captured.” One Step Beyond did three campaigns out of Switzerland in March and April, two digital and one on 35mm. Two of the three were shot in Cape Town and the third in Mauritius, with the Canon 5D Mark II. The Mauritius shoot for Swiss Bank Travel Card marked the 40th commercial One Step Beyond had done with director Ernst Wirz. “We could literally check the Cannon 5D, lenses and support gear as hand luggage. This was a major change from the last time we travelled to Mauritius with 200kg of excess baggage,” says Rollino. It’s the im-

mediacy of digital that is appealing, he adds. “We are on the cusp of a major mind shift in how we go about making commercials and films. What is also significant is that it is encouraging a lot of new, younger filmmakers, because it lowers the entry level in terms of affordability. South Afica’s sophisticated production service sector continues to be the backbone of what has drawn companies to the territory for more than a decade. This year some companies have cashed in on the World Cup while others have found the buyer’s market it fostered has not been particularly helpful to business. By mid-April, AFS Productions had wrapped promos for ESPN's coverage of the 2010 FIFA World Cup for viewers in the US. Executive producer Dale Kushner says: “We travelled all over South Africa filming scenes, and that included chasing giraffe through the African bush veldt and filming aerials of the new World Cup stadiums.” The promos also included a series of music videos, showcasing South Africa’s Grammy award-winning Soweto Gospel Choir and Irish super group U2. The company had already wrapped an earlier Winter Olympics campaign that showcased some of South Africa’s best attributes. It’s General Electric (GE) commercial ‘Say ahh’ for US-based directing team Traktor was shot by Academy award winning DP Anthony Dod Mantle (Slumdog Millionaire, The Last King Of Scotland). GE wanted to show its commitment to health around the world, says Kushner. “The storyline is a sequence of shots of kids in doctor’s offices saying

Nick Heygate managing a social media campaign for the Cipla ‘Miles for smiles’ Madagascar challenge

BRAVEST OF THEM ALL

THURSDAY, JUNE 24, 2010

D5-56-67 feature SA+D:25•01 front 23/06/10 20:42 Page66

SOUTH AFRICA

ahh…but that ahh develops into a chorus and a symphony to the tune of Beethoven’s Ode To Joy.” One of the scenes was shot in the sand dunes 45 minutes outside of Cape Town. “We brought in camels and with some great art department work, created the effect of a nomadic tribe in the Sahara Desert,” says Kushner. “Another exciting and hair-raising scene saw us landing a medical plane in a fire break in the middle of the bush veldt where we created a clinic.” Some 10-15% of the work of prolific Moonlighting Film Productions went to soccer related projects this year. Philip Key, managing director of Moonlighting Film Productions says the company saw it as a sideline. “It’s not so much that we’ve done more commercials than usual, but we’ve definitely worked on a lot of soccer-related content in the commercials we’ve serviced this season.” One fiveday Kia car commercial for Korea was shot around the theme of the World Cup, with a storyboard centred around the soccer ball. “In the scenario, we cast fans and teams from all over,” he says, adding that one upshot of the finals and so many commercials shot around them, is that there has been a lot of football kit that is being donated to sports charities. Moonlighting rung in a definitive first this year with its first-ever Portuguese shoot, three Compal fruit juice ads for Lisbon’s Krypton Films under the direction of Augusto Fraga for Young & Rubicam. The storyline was based on real testimonials from villagers in central Portugal who had all reported sightings of a UFO 20 years ago. The shoot was set in a Portuguese plum orchard that

One of AFS Productions promos for ESPN's coverage of the 2010 FIFA World Cup for viewers in the US, featuring the Soweto Gospel Choir

LIZ O’SHAUGHNESSY: “I HAVE DONE MORE BUDGETS THAN EVER BEFORE BUT THE HIT RATE WAS ABOUT ONE IN 20” Moonlighting “recreated” at Morgenzon plum orchard near Stellenbosch and at Klondyke Cherry Orchard. In the ad, which was given a comedic slant, villagers working in the orchards are filmed talking to the camera about what they saw. When a casting search in South Africa

failed to come up with people who could portray the villagers authentically enough, with the right dialect, three villagers from central Portugal, along with their mayor, were flown to South Africa to star in the commercial. The first shoot in Portugal

resulted in Moonlighting’s first shoot in Angola, as well, also with Lisbon’s Young & Rubicam. The commercial was for Banco Espirito Santo Angola with Frederico Cerejeiro directing. For that storyline, Key says, “we shot all over, literally. One of the highlights was filming with white lion cubs!” Meike Laesch-Schoeman, executive producer for Navigator Films, said the company expected more but ended up shooting only two campaigns for the World Cup in what was, nevertheless, a busy season. Laesch-Schoeman in recent years has done a number of jobs with Dutch companies. This year Navigator facilitated a promotional film for the opening of the new operating theatre complex of the Red Ross Children’s Hospital in Cape Town. It was commissioned by the Dutch Postcode Lotttery, Netherlands’ Nelson Mandela Kinderfonds. “Whilst one gets anxious about the size of the carrot on the plate during a food commercial, driving over the speed limit on a city road not to be late for a third wardrobe call for fitting one scarf, fighting about parking bays with another production house at 4.30 am, this one really did put me in the picture, as a potent reminder to be more grateful for the opportunities given to me,” says Laesche-Schoeman. Cape Direct also had several cup related projects but the highlight this year was a return to yesteryear with an Aviva insurance shoot about some of its free services. Cape Direct producer Dianne Bramhill says: “In the shoot, UK comedian Paul Whitehouse is driving to yet another Glastonbury Festival with his wife. He’s talking about how they met all those years ago as hippies w hen they

were ‘young and free’, and even the Glastonbury festival was free. The song Free by Cream can be heard in the background The hippy festival of yesteryear and the current day festival were shot at the Vergelegan Wineestate. “It was fun because of Paul’s performance and for going back in time to the'free love' era, with our extras dressed in minis and bell-bottoms with flowers in their hair and daisies painted on their cheeks,” says Bramhill. Metal Tiger’s Liz O’Shaughnessy has parlayed her fluency in French and status as an industry veteran into an enviable French connection. In any given year at least 50% of her clients are from France, but this year, she says, all but one of the projects were French. One small-budget job for Parisbased Quad Productions for Frolic Dog Food starred a bulldog and French poodle and caused a big stir in Paris, says O’Shaughnessy. “The shoot had to be finished in one day and followed the already-commissioned stills shoot. There was no money for training the dogs but they did have to perform. We had many nervous moments waiting for a slobbery bulldog to jump in the pool and splash the French-cut poodle who in the storyline is only staying with him because of his biscuits.” O’Shaughnessy is among a number of production service companies to note that the season has been very strange. “I have done more budgets than ever before but the hit rate was about one in 20. Some companies have been very busy, others report similar trends of many budgets and not much work. We are not sure if it is the delayed reaction to the recession, the costly airfares and hotels or what.”

ŝĂŶŶĞ ƌĂŵŚŝůů͗ dĞů͗ нϮϳ Ϯϭ ϰϮϰ ϰϰϵϱ DŽďŝůĞ͗ нϮϳ ϴϮ ϱϱϬϲϵϭϭ ƉƌŽĚƵĐƟŽŶΛĐĂƉĞĚŝƌĞĐƚ͘ĐŽŵ ǁǁǁ͘ĐĂƉĞĚŝƌĞĐƚ͘ĐŽŵ

THURSDAY, JUNE 24, 2010

D5-56-67 feature SA+D:25•01 front 23/06/10 20:42 Page67

SOUTH AFRICA

Ian Nivison, executive producer at Collective Films and Maximum Films, has a similar tale to tell. “It’s been a buyer’s market this year and the conversion rate has been noticeably lower.” Collective Films, nevertheless, broke into the US market for the first time in a meaningful way, notes Nivison. “It’s my sense that there has been a paradigm shift in how working in South Africa is perceived in the US market. It is something that is being talked about and being considered as more feasible, de-

spite the time zones and travel.”Nivison cites, for example, a job for The Projects Films, for Macy’s department store. “It was won largely on the fact that we were able to be competitive in terms of casting, to cast a large pool of appropriate talent for the US market at good prices.” He adds: “Our multi-cultural society might just answer the needs of the US market in terms of casting.” The situation was also interesting, he says, because there was no traditional agency as such. “The Projects director Anita

IAN NIVISON: “OUR MULTI-CULTURAL SOCIETY MIGHT ANSWER THE NEEDS OF THE US MARKET”

Moonlighting’s firstever Portuguese shoot comprised three Compal fruit juice ads for Young & Rubicam

Madeira came up with the concept, and then flew to Cape Town to shoot it. “The storyline has a number of vignettes that showcase the department store’s jewellery products that were a perfect production match for our diverse range of locations and people in Cape Town,” Nivison says. Orange Films has strong European, and particularly, Scandinavia connections that draw on South Africa’s anything is possible ingenuity, even ‘Walking on water — a mid-February job for Swedish fashion retailer Lindex featured supermodel Carmen Cass in fashion shoots in and around Cape Town. The mid-April Hot Air Balloon shoot for Swedish water company Loka was for agency Peacock and production outfit Stockholm’s Camp David Film. Says Orange Films producer Vivian Esterhuyse, “The story line had some 20something slacker-friends posing various outrageous theo-

Orange Films’ Hot Air Balloon shoot for Swedish water company Loka, agency Peacock and production outfit Stockholm’s Camp David Film

ries about where Loka’s ‘Africa’ range of water could possibly come from.” Delicious Films executive producer and co-creator Pendra Dissell says the company has felt the budget pinch the same as everyone else around the world, but nevertheless has had a great third season. Return business included Obvious Films France who came back for three Garnier commercials, and Film Produkcja Poland, back with two projects. “One way we deal with the competitive market is to have a strong marketing focus and ensure we operate in diverse territories. This last season saw us working with clients out of Australia, London, Sweden, France, the US, Poland, Malaysia and Kenya, a nice but essential mix, from our point of view. To address budget pressures, we sharpen our delivery more than ever,” says Dissell. The company expanded to the creative side of the street with a new outfit called Harry & Co. “Production service in

South Africa is mostly a sixmonth business so we wanted to have full year input and access a more creative environment as part of our strategic growth plans,” she says. Harry & Co., she adds, is aimed at representing cutting-edge creative talent, including diverse multi-faceted visual artists, photographers and content directors “many of whom do not currently have a vehicle to kick-start them in a very overtraded market. The idea is that we strategically connect creativity with commerce.” Photographer and filmmaker Sean Metelerkamp is currently key to the Harry & Co. roster. Metelerkamp just did a short film for Die Antwoord/The Answer, which was very popular on YouTube. New York Magazine has also voted him as the second of 14 Music Video Directors To Watch. “We have many projects in development. The upshot is that we intend to partner with other creative creatures to realise great work, of any genre,” says Dissell. I

THURSDAY, JUNE 24, 2010

D5-68:25â&#x20AC;˘01 front 23/06/10 20:39 Page68

D5-69:25•01 front 23/06/10 20:03 Page69

WWW.LIONSDAILYNEWS.COM UPDATED ALL DAY, EVERY DAY

THE OFFICIAL CANNES LIONS NEWS WEBSITE

d5-70-71,73+D:25•01 front 23/06/10 21:07 Page70

UNITED ARABIC EMIRATES

e h t g n i t a v i t l Cu

RE LONG A S E P A SC ND IVE LANRDED BY DUBAI TAO A T C IN T IS E ANDTDRACTIONS OFFELSO GATEWAYSY REPORTS DIVERSIN RE A G AT DY FR STAND HABI, BUT THELYIOAN PEOPLE. AN ABU DET OF 335 MIL MARK

ert arab Des Qasr Al S bu Dhabi, A Resort, us oasis in a luxurio le of the Liwa the middesert, the Desert d ninterrupted largest usert in the world sand de

THURSDAY, JUNE 24, 2010

d5-70-71,73+D:25â&#x20AC;˘01 front 23/06/10 21:07 Page71

UNITED ARABIC EMIRATES

Shooting at TwoFour54â&#x20AC;&#x2122;s state-of-the-art studios

ECONOMIC problems at the United Arab Emirate of Dubai have been well documented in the last few months. But they donâ&#x20AC;&#x2122;t seem to have undermined the city-stateâ&#x20AC;&#x2122;s pivotal role in the Middle East and North Africa (MENA) regionâ&#x20AC;&#x2122;s media & advertising business. While Abu Dhabi, Doha, Cairo and Beirut are also important industry hubs in this culturally diverse region of 335 million people, the evidence suggests that advertising agencies and commercials producers continue to treat Dubai as their preferred MENA HQ. Dubai is home, for example, to Memac Ogilvy, which was named advertising Agency Of The Year at the 2010 Dubai Lynx Awards, organised in association with the Cannes Lions. It is also home to the likes of Leo Burnett and Starcom â&#x20AC;&#x201D; creators of some of the most memorable advertising and media work to come out of the region. Dubaiâ&#x20AC;&#x2122;s skills set also extends through to production, with a number of wellestablished companies such as Filmworks, Boomtown and Don basing operations there. Tim Smythe set up Filmworks Dubai 10 years ago and now runs of the biggest commercials producers in the region. He says the resilience of

Shooting at TwoFour54â&#x20AC;&#x2122;s state-of-the-art studios

company has done. â&#x20AC;&#x153;Our credits stretch across sectors such as automotive, FMCG and corporate. Sometimes the work comes from regional agencies and other times itâ&#x20AC;&#x2122;s facilitation work on European-originated campaigns. Either way, we have the skills to deliver.â&#x20AC;? Smytheâ&#x20AC;&#x2122;s point underlines the way in which Dubai has become a hub for both regional and international work. Itâ&#x20AC;&#x2122;s a

TAKASHI Oâ&#x20AC;&#x2122;ROURKE: â&#x20AC;&#x153;ONE OF THE BIGGEST DRAWS CONTINUES TO BE THE PROXIMITY OF THE DESERTâ&#x20AC;? Dubai is largely down to its strength in depth: â&#x20AC;&#x153;Obviously a lot of media companies were attracted to Dubai initially because of tax breaks. But today the appeal of the place is more to do with the range and professionalism of the industry.â&#x20AC;? Viewed from a creative perspective, Dubai offers some great locations, ranging from coastlines to cityscapes to desert, Smythe says. â&#x20AC;&#x153;But more than that we can deliver what the client wants. The crews, equipment and costs make Dubai very competitive â&#x20AC;&#x201D; even if it is not as versatile in locations as New Zealand or South Africa.â&#x20AC;? Evidence of Smytheâ&#x20AC;&#x2122;s claim is the wide range of work his

theme picked up by Takashi Oâ&#x20AC;&#x2122;Rourke at Don Productions: â&#x20AC;&#x153;Don Productions has offices in London and Dubai, and produces commercials, corporate films and documentaries for clients in the UK, the Gulf and Japan. We provide full production services to overseas clients filming in the UAE, Qatar and Bahrain. Recent work includes Pocari Sweat (servicing for Light Publicity Japan), JGC (servicing for CM Alpha Japan) and four TVCs for Abu Dhabiâ&#x20AC;&#x2122;s Environment Agency.â&#x20AC;? Like Smythe, Oâ&#x20AC;&#x2122;Rourke can cite a number of reasons why Dubai, and the UAE, is a good place to shoot. â&#x20AC;&#x153;UAE is famous for its luxury hotels and pris-

tine beaches, but one of the biggest draws continues to be the proximity of the desert. An hourâ&#x20AC;&#x2122;s drive from Dubai or Abu Dhabi you can find yourself in the middle of these amazing dunes. Obviously this ease of getting from the hotel to the desert is crucial when filming with talent,â&#x20AC;? he says. Oâ&#x20AC;&#x2122;Rourke also talks up the benefits of the climate â&#x20AC;&#x201D; and the specific expertise of local crews. â&#x20AC;&#x153;As the desert gets quite cool during the winter months, itâ&#x20AC;&#x2122;s an ideal time to film summer ads where itâ&#x20AC;&#x2122;s supposed to look hot, as the desert looks hot on film even when itâ&#x20AC;&#x2122;s cold. And filming in the desert is made technically hassle-free thanks to the local crews which have loads of experience. I find that crews based in the UAE have filmed in so many different kinds of situations, often very challenging, that when it comes to finding solutions on location they are very flexible and quick-thinking,â&#x20AC;? Oâ&#x20AC;&#x2122;Rourke says. The UAE offer doesnâ&#x20AC;&#x2122;t end with the crews either, Oâ&#x20AC;&#x2122;Rourke adds: â&#x20AC;&#x153;There are several postproduction houses in Dubai that do amazing work, and we donâ&#x20AC;&#x2122;t see a reason to do postproduction abroad. Especially for local ads using Arabic graphics and VOs, itâ&#x20AC;&#x2122;s hugely beneficial to have the post-production and client in the same place.â&#x20AC;? Given all this, where does Don Productions see as being the UAEâ&#x20AC;&#x2122;s main rival for pro-

duction work? â&#x20AC;&#x153;I would say the main competition continues to be from Lebanon, as they are very established,â&#x20AC;? Oâ&#x20AC;&#x2122;Rourke says. â&#x20AC;&#x153;From our Japanese clients who have the option of filming almost anywhere in the world, Australia

and Thailand with their sand and sun are often cited as competition. But now, with direct flights to Dubai and Abu Dhabi from Tokyo, we hope Dubai will become even more attractive.â&#x20AC;?Dubaiâ&#x20AC;&#x2122;s well-established talent pool explains

Home sweet home, again and again. .a ._WNN[ Of ?\aN[N 1bONV VaĂ ` NYY NO\ba SRRYV[T N .a ._WNN[ Of ?\aN[N 1bONV VaĂ ` NYY NO\ba SRRYV[T Na U\ZR N[Q Na U\ZR N[Q SSRRYV[T dRYP\ZRQ S\_ N Y\[T aVZR DURaUR_ VaĂ ` aUR `]RPaNPbYN_ RRYV[T dRYP\ZRQ S\_ N Y\[T aVZR DURaUR_ VaĂ ` aU UR `]RPaNPbYN_ cVRd` \S aUR =NYZ 7bZRV_NU \_ aUR P\ZS\_a` \S Ă&#x160;[R SNO_VP` N[Q cVR d` \S aUR =NYZ 7bZRV_NU \_ aUR P\ZS\_a` \S Ă&#x160; [R S NO_VP` N[Q __R`]YR[QR[a Sb_[VÙV[T` RcR_f OVa \S `]NPR Na ._WNN[ Of ?\aN[N R`]YR[QR[a Sb_[VÙV[T` RcR_f OVa \S `]NPR Na ._WNN[ O W f ?\aN[N V` QR`VT[RQ a\ NYYb_R 0U\\`R S_\Z #$ U\aRY N]N_aZR[a` a\ V` QR`V T[RQ a\ NYYb_R 0U\\`R S_\Z #$ U\aRY N]N_ _aZR[a` a \ `RaaYR V[ N[Q S \_ f\b_ Ob`V[R`` [RRQ` dR \SSR_ # dRYY N]]\V[aRQ `RaaYR V[ N[Q S\_ f\b_ Ob`V[R`` [RRQ` dR \SSR_ # dRYY N]]\V[aRQ ZRRaV[T _\\Z` .SaR_ N QNfĂ ` d\_X aUR_RĂ ` àVYY N Y\a V[ à\_R ZRRaV[T _ \\Z` .SaR_ N QNfĂ ` d\_X aUR_RĂ ` àVYY N Y\a V[ à \_R /\QfYV[R` 5RNYaU 3Va[R`` 0YbO C R_N[QN =\\Y 1 1RPX N[Q /\QfYV[R` 5RNYaU 3Va[R`` 0YbO CR_N[QN =\\Y 1RPX N[Q ._NOR`^bR aUR NYY QNf QV[V[T _RàNb_N[a 0\ZR a\ ._WNN[ Of ._ NOR`^bR aUR NYY QNf QV[V[T _RàNb_N[a 0\ZR a\ ._ \ WNN[ Of ?\aN[N dUR_R f\bĂ YY NYdNf` SRRY Na U\ZR ? \aN[N dUR_R f\bĂ YY NYdNf` SRRY Na U\ZR

Arjaan Hotel Apartments = < /\e' " % % 1bONV :RQVN 0Vaf B.2 = < /\e' " % % 1bONV :RQVN 0Vaf B.2 A' &$ ! ! A ' &$ ! ! # 3' &$ ! ! # N_ # N_WNN[ QZP-_\aN[N P\Z WWNN[ QZ ZP-_\aN[N P\Z

THURSDAY, JUNE 24, 2010

D5-72:25â&#x20AC;˘01 front 23/06/10 21:11 Page72

Beirut

Dubai

Cairo

300 days of sun per year

350 days of sun per year

330 days of sun per year

+961 1 511 116

+971 4 367 1107

+20 2 374 87841

info@thetalkies.com - www.thetalkies.com

YOUR PRODUCTION PARTNER

d5-70-71,73+D:25•01 front 23/06/10 21:07 Page73

UNITED ARABIC EMIRATES

why it is still viewed as a good choice by companies looking to enter MENA. Despite the negative financial news, the last few months have seen the arrival in Dubai of ad agency SapientNitro and media agency Maxus — which has signed a strategic alliance with BPG Media. Having said all this, key players such as Filmworks and Don Productions are not oblivious to the merits of the other MENA hubs. In fact, Smythe has mirrored the big agencies’

Such views encapsulate the big difference between cashstrapped Dubai and oil-rich Abu Dhabi right now. While the former is very reliant on its incumbent companies to create an entrepreneurial buzz, the latter is ploughing substantial sums of public money into its activities. Highly active in pushing Abu Dhabi’s film industry, for example, is the Abu Dhabi Film Commission headed by David Shepheard. Then there is Imagenation Abu Dhabi, a sub-

is to drive the growth of a dynamic content creation business across all areas,” Borg says. In terms of its infrastructure, Abu Dhabi has already constructed some state-of-the-

marketing services companies are on their way. There’s no question we see them playing a key role here, particularly in view of the emergence of branded content. Our view is

DAVID SHEPHEARD: “EVERYONE REALISES THE IMPORTANCE OF CONTENT CREATION IN DRIVING THE ECONOMY”

heard, head of the Abu Dhabi Film Council — which works alongside twofour54 in the promotion of the Abu Dhabi media sector: “There’s the wild, immense deserts — but there’s also the amazing cityscape which combines impressive modern architecture with a unique Arabic feel. It has a slightly different feel to Dubai, which gives producers more creative options when shooting commercials,” he says. The uniqueness of Abu Dhabi’s look is important, Shep-

The Yas Hotel, Abu Dhabi: “There’s the wild, immense deserts — but there’s also the amazing cityscape which combines impressive modern architecture with a unique Arabic feel,” Abu Dhabi Film Council’s David Shepheard says

groupings by putting down satellite offices in Beirut and neighbouring UAE city-state Abu Dhabi. “I’m particularly interested in the way Abu Dhabi is developing its media industry,” he says. “A number of its initiatives convinced me to set up an office there.” O’Rourke says the state of the Dubai economy means there has also been a more immediate imperative for producers to look at the Abu Dhabi offering. “Dubai has been hit hard by the global economic downturn, and I don’t think any production company has been left unaffected. But the massive economic development of Abu Dhabi has offset the slowdown in Dubai, and many companies including Don are setting up an office there,” O’Rourke says.

sidiary of the Abu Dhabi Media Company (ADMC), which develops, finances and produces Arabic and international initiatives. No less significant is twofour54, a publicly backed media organisation whose remit is to make Abu Dhabi a regional centre of excellence in content creation across film, broadcasting, music, digital media, events, gaming and publishing. According to twofour54 chief operating officer Wayne Borg, the media-based activity is part of Abu Dhabi’s strategy which is designed to diversify the economy. “By 2030, 50% of GDP here will be non-energy based — and the cultural industries have been earmarked to play a big part in making that happen. Regarding media and entertainment, twofour54’s role

art production facilities and is well on its way to completing a fully integrated media hub which will be home to both local and global brands. The likes of the BBC, Thomson and Viacom already have a strong presence in the citystate. But more important than the bricks and mortar is “our strategy to nurture creative entrepreneurship within the region”, Borg says. “Ultimately our goal is to develop a sustainable Arabic content-creation sector in which local talent plays a key role in delivering content relevant to the 335 million-strong Arabic-speaking market.” The commercials industry has a core part to play in this, Borg adds. “Leading agency TBWA has already set up in Abu Dhabi and we know other

that branded content can help supplement production budgets in the region and help raise the overall creative standard here.” Given that Dubai is already a strong commercials centre, how does he see the relationship between the two? “It’s actually a good fit — because I think the two emirates have complementary offerings and cultures. There’s certainly a mood of co-operation between the two when it comes to projects which will benefit the UAE as a whole. It’s great for us to see companies like Filmworks seeking to establish themselves across both centres.” Aside from the facilities now on offer in Abu Dhabi, the emirate can also offer the same kind of diversity of locations as Dubai, says David Shep-

heard says, “because we’re not really seeking to compete with regions like Eastern Europe on price. Our proposition is more about providing iconic imagery, a reliable all-season shooting location and a gateway to this amazing, dynamic 335 million Arabic population. I think there’s recognition among marketing services companies that this region has huge business potential but has not been targeted that well. The role of bodies like ours is to help make them overcome any barriers.” One example is a streamlined approach to securing filming permits. “Everything is much more focused and co-ordinated now,” Shepheard says. “There’s support for a simplified process because everyone realises the importance of content creation in driving the economy.”I THURSDAY, JUNE 24, 2010

D5 USA+D:25•01 front 23/06/10 21:09 Page74

Hungry Man’s ‘Anti rock star’ commercial for the Wonderful World Of VH1, which spanned TV and the web

D5 USA+D:25•01 front 23/06/10 21:09 Page75

USA

: a c i r e m A h Nort

EAPEST, BUT CINREW H C E TH E B T O N OK, IT MAY LENT, TECHNOLOGY, TAUT TERMS OF TA ND VARIED TERRAIN, NORTH , DISCIPLINE ASTILL TOPS FOR MANY CLIENTS AMERICA IS RLENE EDMUNDS REPORTS MA

A S ’ IT

! T S A BL

CREATIVES across the US and Canada are seeing sea changes in the way they work as they move from traditional production to integrated campaigns, but some essentials do not change, according to Mark Thomas, managing director and executive producer of TWC Films: “You get a good idea and you don’t screw it up.” TWC Films, in Los Angeles, has thrived in during one of the toughest times in the industry. The company’s branded webisodes have drawn a lot of industry attention. Thomas says they are part and parcel of the move across multiple platforms that is central to the business today. Among recent executions on multiple platforms for TWC Films are Asics and Newcastle Beer campaigns. Think LA and you think glamour, great weather, gorgeous locations, possibly runaway production costs. Or maybe not. Thomas admits that tax incentives in other states tempt him to look elsewhere, but: “That being said, we’ve found over the last couple of years that we’re staying in LA more often than not.” He adds most of his work involves on-location shoots in Los Angeles. “We rarely do a stage job these days. It just seems like a given that unless we’re doing green screen, or there is a really good reason — like shooting in a small interior is impractical unless it’s a set — we’re on location.” Most companies in the US are at least bicoastal, with offices in Los Angeles and New York or Miami or both.

Many, such as Hungry Man and Epoch Films, started off in New York and now have offices not only in LA but also Europe and other territories. For Hungry Man, the draw of LA is a bit more than the glamour of shooting in Hollywood or the year-round warm climate. “LA is just a great hub of talent and resources, art directors, designers, DPs and support crew, and that makes working here easy,” says Dan Duffy, executive producer for Hungry Man. “We were doing so much work on the West Coast that quickly after opening NY we opened up the office in LA.” The offices in Culver City are quickly becoming the hub of the company operations in the US, he adds. Hungry Man has won the Palm D’Or for Best Production Company in Cannes and finished in the top 10 for 11 years in a row. “It says something about how we are perceived and our track record in the industry,” Duffy says. Hungry Man’s ‘Anti Rock Star’ commercial for the Wonderful World Of VH1, which spanned TV and the web, was shot mainly at the company’s new studio and offices in Culver City. The idea evolved from a collaboration between Y&R and Hungry Man’s director, Bryan Buckley. Duffy explains: “The three-day shoot was the kind of work that Bryan was really excited about. It is really distinctive and memorable, has great casting, almost a poetry

to it, with a storyline that has some definite surprises along the way.” Jerry Solomon, managing partner at Epoch Films and Dandelion, says his company still get queries from clients on why it doesn’t take advantage of tax breaks in other parts of the country or the world. But he points out that there are differences between feature film and TV shoots and commercials work. “We need to be able to do things quickly and on a two- or three-day shoot, it’s just not that economical if

means shooting in the US, usually in New York or Los Angeles.” Key projects in recent months included offshoot company Dandelion’s 360 campaign for Sun Life out of the Martin agency. It ran to print, webisodes, Twitter feeds, blog posts, Facebook fan pages, profiles for the Sun Life characters and photographs on Flickr. The storyline for the campaign involved a tour of the country in which people such as KC And The Sunshine Band were asked to change their names to Sun Life.

MOST COMPANIES ARE AT LEAST BICOASTAL, WITH OFFICES IN LA AND NEW Y0RK OR MIAMI you figure in the cost of hotels, air fares, and travel days, as an example, even with a tax break. “It makes sense if you are doing a feature film or TV shoot, but for a commercial shoot it would need to be an over-sevenday shoot before it started to make sense.” He adds that talent issues are what pushes a production overseas. “If there are a lot of nonspeaking roles, it may be more economically viable to shoot where you can buy out talent.” Epoch is a narrative company that does a lot of dialogue and performance, and requires talent with American accents, Solomon says. “That usually

A micro website (gettoknowsunlife.com) was also involved. Solomon says: “The process was a great learning experience on what to do and what not to do when integrating through a 360 approach.” Epoch’s New York office facilitated Azazel Jacob’s illustrative art tale for the MOMA, out of Taxi, New York. “Aza is a talented young independent filmmaker, having directed two independent films but nothing for advertising.” Epoch likes to support young talent, Solomon says. “The Taxi spot was done for next to no money, but we love MOMA so it was a chance to simultaneously support an im-

portant cultural New York institution and create an opportunity to expose interesting talent to commercials.” New kids on the block Beef Film and Chop House Edit have been stacking up jobs since they launched just over a year ago. One of the latest is a PSA commissioned by the International Fund for Animal Awareness. Beef produced the job for the Malibu beach shoot and partner company Chop House Edit was responsible for the post. In the shoot, actor Pierce Brosnan is asking President Obama to stand behind his promise to oppose any proposal that legalises whaling. The shoot involved three versions, a 60-second spot for viral online, and 30- and 45second spots for TV. Ashley Adams, partner and executive producer for Beef Films and Chop House Edit, comes from a background of advertising, marketing and media relations. The company works with ad agencies, direct to client and business-to-business. “This opens us to a lot of more projects that most production companies cannot take on,” Adams says. He adds that Beef and Chop’s team members play a distinctive collaborative role that works better in the digital era. “The production model that was successful for so many years has changed almost overnight. Beef offers an allin-one creative solutions shop to clients.” Noel Cottrell created and owned two agencies in his native South THURSDAY, JUNE 24. 2010

D5 USA+D:25•01 front 23/06/10 21:09 Page76

USA

Actor Jeremy Irons features in a Vagabond spot for the Food and Agricultural Association of the UN, urging people to put pressure on politicians to end hunger. The job was through Filmmaster Italy for McCann Erickson Worldwide

Africa — Joe Public Take-Away Advertising and FoxP2 — before he was lured away to become executive creative director at Grey New York. Cottrell says the biggest difference between New York and South Africa is the depth of the talent pool. “In South Africa we have some of the best production houses, directors and DPs in the world, bar none. But in New York there are just so many more. In New York, he adds, the directors are so specialised that for a category such as humour, directors can be divided up in 10 different ways. And he adds: “The talent pool of performers and actors is just so large in the US. When you watch a South African commercial or movie like Invictus, you often see the same talent. When I cast in New York for ‘a purple haired 80+ blind male who can do a handstand on one finger’, I may get 100 people to choose from.” Budgets are also massively different. “If the average New York job is $250,000 to $400,000 for a one-day shoot, the same money in South Africa could probably get you three days of shooting.” Among key projects Grey has done this year in New York was a campaign for Canon called ‘Beyond The Still’. Cottrell says: “It was a massive THURSDAY, JUNE 24. 2010

online competition where we took a single still shot from a Canon D5 camera and then got movie director Vincent Laforet to carry the film ‘Beyond the till’. He took it further and then we opened it up to the public to help complete the story.”Cottrell says the project had thousands of entries online, was being followed by millions, and the finished movie is about to be screened. The campaign also involved a tra-

has increased as a result of the growth in integrated campaigns. “Cross-platform projects are becoming more common and more challenging. But it’s no tidal wave of work. Being bicoastal helps with these types of projects by allowing us to share experiences, resources and ideas.” The company has also been busy with a line-up of international projects, including one for Cartoon Network UK, a campaign for Minute Maid

MIKE EASTWOOD: “CROSS-PLATFORM PROJECTS ARE BECOMING MORE COMMON” ditional print and a TV spot shot by Frederic Bond. “The idea lived in multiple mediums and involved our audience.” New York’s Stardust Studios recently shot the Ford 2011 Mustang commercial for Team Detroit, a coveted job that executive producer Mike Eastwood says was about who is providing the best creative. The 30/60 spot premiered on TV and in cinema in April. Eastwood says that workflow for offices in New York and LA

through BBH Shanghai and a spot for Baltika Brewery through BBDO Moscow. On a local level, its churning out productions for McCann Erickson, Ogilvy, Mother, the Martin Agency, Deutsch and a few others, Eastwood says. Moon Media owner and executive producer Tom Mooney, formerly an owner of Headquarters Films, this year launched its digital production arm, ADDigital, as a model for digital commercial production. Among jobs already under AD-

Digital’s virtual purview are Earth Day’s 40th anniversary, a branding film for Guggenheim Financial and a spot for the NHL. It is also in production on a campaign for Popcorn Indiana. Mooney insists that the nature of creativity is not changed by the new digital world. “The technology has created different execution options but this needs to be addressed at conception. In other words, don’t put two helicopters, a blimp and 5,000 extras in a spot for the web that will run for two weeks and cost $10,000.” He adds that recent changes in the industry have been have been a wake up-call in the same way online affected the record business. “Clients want faster and cheaper but better. The big jobs are not going away but there are fewer and fewer and too many people fighting over them. Smaller may not be better but it is busier.” If you’ve seen Mickey Rourke dashing around in his open training robe through the lobby of the plush Waldorf Astoria in New York in recent months, you have not been hallucinating. He was starring in a Bavaria beer shoot at the Waldorf, one of the latest spots organised by Directors Film Company. The New York- and

Amsterdam-based production service company is headed by executive producer Richard Coll. Coll began the company as a production outfit but broadened his perspective. “My speciality is that I’m the guy who knows how to solve problems. Quite a bit of the work that we do comes from Europe, such as spot with Rourke. What I saw was that essentially the American market was so occupied with itself that not many people had actually thought of doing a production service business.Since I’d lived in Europe for decades, it was easy for me to breach two worlds.” Coll argues that Americans “don’t understand the budget restrictions in Europe and that a European client can never spend the kind of money on an advert that an American company might”. He adds that top American actors will appear in commercials whereas European ones won’t, a number of celebrities including Rourke and Uma Thurman doing commercials for European markets. Coll says Europeans enjoy the way American crews are disciplined in their work mode. The company, he says, has teams in Miami and Los Angeles as well. “We do a lot of repeat business with BBDO Moscow, DDB

D5 USA+D:25•01 front 23/06/10 21:09 Page77

USA

London, Satchi & Satchi Milan, Ogilvy Amsterdam, and many production companies spread out over Europe.” Film production service network Vagabond has in the last seven years done hundreds of jobs throughout Latin America and in the US, with a list of bluechip clients, among them McDonald’s, Nokia and Coca-Cola. The network is based in New York but works in Miami, Los Angeles, Uruguay, Brazil, Argentina and Chile. Owner and executive producer Lorenzo Benedick says clients often come from across Europe as well as

Bressan says it is rapidly become clear to the industry that post-production is a term that doesn’t quite fit the creative workflow any more. “Design considerations play a huge part of pre-production planning, as does creating screen-specific user content.” There is a collaborative spirit in play right now to get the recipe right. Directors, designers, 3D artists, technology architects and IT specialists are now members of the creative team, and that makes for a very exciting media landscape.” Having a bilingual culture helps bolster the attrac-

RICHARD UNRUH: “WE ARE ALWAYS ON A TIGHT BUDGET, WE KNOW HOW TO WORK SMART” the US but the work, especially for the European clients, flows through New York. Its latest shoot in New York featured actor Jeremy Irons for the Food and Agricultural Association of the UN, urging people to put pressure on politicians to end hunger. The job was through Filmmaster Italy for McCann Erickson Worldwide. The company recently partnered with Hyperactive Content in the US. Benedick says: “What now distinguishes us from other production companies is the fact that we do have a solid base in traditional broadcast commercials as well as interactive and viral work and network TV.” After Avatar, production companies involved in integrated campaigns are reporting increased interest in some work. “If the Avatar effect has had any influence on the post-production side of integrated campaigns workflow, it is that the back-end creative needs are also being treated less like an afterthought and are having an impacting on the total scope of a project,” says Roe Bressan, president and COO of Stairway 9. “Digital has been part of the play for us for sometime now, but post-Avatar, we’ve seen some differences worthy of note.” Stairway 9 subsidiary Spontaneous is one of Mahanttan’s top design and visual-effects studios, with recent projects including Powermat, a challenge that Bressan says played to Spontaneous’s “collaborative design and CG strength.”

tion of working in Canada on a number of fronts. Montreal’s Moskito has traditional broadcast production providing its base income but executive producer Andre Troubetzkoi says the company regularly integrates live action, graphic design, animation and CGI into the mix for both traditional and digital broadcast. The company clearly has big expansion plans. It just opened an office in San Francisco, set up representation on the east and west coasts of the US, as well as the midwest, and is looking to expand to Europe. Key projects this year included an animation for the Canadian Red Cross emergency mobilisation in Haiti. The first of the two animated spots aired on opening day of the Winter Olympics. “The campaign aimed to thank the population for its continued support and to appeal to viewers not to forget about Haiti as the world’s media suddenly shifted its attention to the Olympics.” Next to Los Angeles and New York, Toronto is one of the most active production communities in North America, and Avion Film Productions, founded in 1994, is one of the companies setting an award-winning track record. Executive producer Michael Schwartz believes a hands-on approach plus a roster of more than a dozen directors keeps the clients coming back for more. Avion has shot the Newfoundland Tourism campaign for the last four years

but this year’s shoot in Labrador presented more than just the usual challenges of the frozen north. “Labrador is pretty untouched country,” Schwartz says. He adds that prep for the shoot took over a month. “The crew and agency stayed in tents, no alcohol was allowed into the area, and guards were posted at night to prevent nocturnal visits from polar bears.” Avion’s dedicated sister outfit, Fever Films, produces content for multiple distribution platforms, including commercial advertising, branded content, TV, webisodes, and mobile. Executive producer Danielle Schwartz Kappy says the workflow has been has been fairly consistent but the projects have changed. “At the moment, in addition to our commercial work we are working on a nine-webisode campaign for a Canadian retailer as well as producing an animated video.” Twelve-year-old Toronto-based Industry Films offers a strong roster of directors, both locally and nationally as well as full production services, including packaging post-production, vfx, and music. Industry Film’s roster of directors includes Jonathan Bensimon and Phil Brown, as well as others who are signed exclusively to Industry for the Canadian market, among them Bob Rice and Adam Goldstein. Recent campaigns include three spots for Sport BC out of DDB Vancouver. Owner and president Tina Petridis-Gerling says: “The basic concept is that learning sport as a kid is valuable throughout life. The spots were simple but had great ideas, great talent direction and execution. What I love about these three spots is that you don’t have to have a language involved in order to get it.” Production service jobs, she says, tend to come to Canada because a project requires a particular location or landscape to either look like it could be in several different countries or to reflect the country of origin. “In other words, they are not coming to Canada to film because the setting of the ad is in Canada.” She cites the high number of car jobs that film in the British Columbia area between Vancouver and Whistler. Toronto, she says, often serves as New York, and Quebec City for the streets of Paris. “Atlantic Canada could represent a fishing village anywhere, the Alberta bad-

lands could be another planet, and the forests of BC, with the weeping trees and mists could be an enchanted land.” Some 75% of the shoots for production service operation Treehouse North Productions come from western Canada, with the rest mainly set in Toronto and Montreal and a few in Nova Scotia. Executive producer Karen Silver says Vancouver is a popular location because of its diverse landscape. Some 60% of Treehouse North’s shoots involve cities. One shot for HSBC, ‘Lumberjack’, involved a bit more. Shot in British Columbia, a scene in which police arrive at a heavily timbered area to arrest protesters involved a large grizzly bear. Setting up such scenes is something Treehouse North has established a reputation for. Clients come from Europe, Asia and Australia, and to some degree from the US, Steel says. “The entire province of Alberta is unknown, is gorgeous, and has an experienced crew. British Columbia is stunning, Ontario has 30,000 lakes and looks in some parts like Sweden. Toronto has an incredible multicultural talent pool

to pick from. And, overall, winter is stunning.” Over the last year, post-production at Rooster has changed, says executive producer Richard Unruh. “The types of projects have become quite varied editorially. Everything, including comedy dialogue, has embraced visual FX, the popularity of HD has made this a very exciting time and we’ve even worked on a 3D project.” He adds that the Vancouver Olympics have helped make a difference this year in terms of workflow. “One big plus factor has been that Canada also never had the bloated advertising overhead other countries do. We are always on a fairly tight budget, we know how to work smart.” One digital driver of post-production is work done at the compositing end. Unruh says: “Everything seems possible, not only sky replacement but also replacing entire landscapes. Rooster has had more than 200 jobs this year, among them an FITC project, ‘The last advertising agency’, which takes a tonguein-cheek swipe at the refusal of ad agencies to get with the times. I

THURSDAY, JUNE 24. 2010

D5 USA+D:25•01 front 23/06/10 21:09 Page78

USA

It’sugly, but it gets you there ‘Everything is clean and shiny but oddly threatening’. J.G. Ballard, 1999. Although J.G. Ballard was actually talking about technology, this late, great chronicler of Cannes-based mischief came pretty close to explaining what’s happened in the US and Canada since its ad folk last convened on the Riviera. Budgets and spending are beginning to come back, but there’s the sense things won’t be the way they were before last year’s slump, both in outlay and style of communications and messaging. Optimism is returning, but how to connect with the NEW new media is still baffling to many. Why should my home plumbing fixture brand be on Facebook? What’s the value of creating a badge on Foursquare for a paper goods company? The realignment currently taking place is forcing us to reconsider the fabric of our communications landscape, and it’s taking very interesting forms. The first of those is platformbuilding, the digital terraforming smart marketers are engaging in. This is an evolution from the act of adapting content to work on the web to creating or steering content that works within the internet’s connective tissue. Electronic retailer Best Buy has seen its Twelpforce program, which encourages employees to help customers on Twitter, service a massive amount of people. But, all that data it’s pumping into Twitter ultimately belongs to Twitter. And it’s finite, given Twitter’s propensity to hide tweets from search after 1.5 weeks. So what did Best Buy do? It built BBY Feed, a site that scrapes all the interactions from THURSDAY, JUNE 24, 2010

WHAT HAS HAPPENED IN NORTH AMERICA SINCE LIONS 2009? WELL THE JARGON LEVELS HAVE RISEN, FOR ONE THING. CONTAGIOUS’ NORTH AMERICAN EDITOR NICK PARISH REPORTS

the Blueshirts, threads them into easy-to-read interactions and tags them for search engine optimisation. If a month from now, I can’t remember how Best Buy’s folks told me to put the SD card in my camera, when I search for the answer it’ll show up on BBY Feed. Meanwhile, brand communications platforms are growing up and evolving. Gatorade’s

fantastic ‘Replay’ effort through TBWA/Chiat/Day, Los Angeles was initially shot as episodic online content by an advertising production company. The conceit was simple, and on-brand: any athlete’s performance can be enhanced by Gatorade, so why not convene and re-play crucial games that ended in ties,

1969’s classic VW ad from Doyle Dane Bernbach

or were called because of injury, ten or fifteen years later? The idea of older athletes getting back in shape appealed to many, interest in the property grew, and Gatorade partnered with Fox Sports Net for the second round, with the cable sports network producing it just like it would a bigleague game, and simulcasting it on the web. Parallel to platform-building, disruptive hacker behaviours have begun influencing marketers looking to place content not only on their own platforms, but in unexpected and intriguing places as well. A great example is the ‘Lost’ flight on Kayak.com. The travel search engine listed Oceanic 815, the flight around which the TV series centred, in its search database. Word spread among Losties, and thousands looked up the flight on Kayak, performing all the behaviours of any other user, an introduction to the brand’s great interface through the thrill of finding the ‘Easter Egg’ of content — the actual flight listing for the mythic Lost flight. Great content, presented in its natural environment, is set to spread, and to maximise PR value. Similarly, Burger King put a message on Digg’s failed search page, which is served over 600,000 times per month. When you look something up that isn’t there, you get a message from Digg and BK playing on the humorous ‘Tiny Hands’ campaign for the company’s double cheeseburger: ‘Looks like your search had a typo. Maybe you’ve got tiny hands?’ This maker culture, along with the rise of electronic hobbyists building projects to in-

D5 USA+D:25•01 front 23/06/10 21:09 Page79

USA

teract with the universe, places emphasis on solutions and speed, in the classic Bernbachian sense of ‘It’s ugly, but it gets you there’. In fact, just over forty years after the moon landing and that classic piece of Volkswagen print, Nike and the Livestrong Foundation’s Chalkbot, from Wieden + Kennedy and the robot-making punk rockers at Pittsburgh’s Deeplocal, fits the tagline — the trailer-pulled robot sets a standard for the post-digital transition in its employment of ‘gutter tech’ — using the lowest available technology to solve the problem. The robot, towed along the route of the Tour de France, sprays messages of cancer support and memoriam people have tweeted onto the course. The system then takes a photo, geotags it, and sends it back to the participant on the other end of the connection. Chalkbot’s no-frills, simple-yet-elegant setup and movement through digital and physical elements nimbly skitters like Wall-E around a landscape where tech bandwagon-jumping is in danger of creating a proliferation of clutter and junk.

The sensor array in our smartphones is currently the fastest track to bringing about the ‘internet of things’ — the practice of integrating digital capabilities to the most ordinary of objects. Ranchers are using RFID to track beef from pasture to abattoir and researchers at the Asthmapolis project are using GPS-triggering asthma inhalers to learn more about pollutants, and all are contributing to the proliferation of data. The objects around us are becoming networked, either through built-in communication hardware or software elements fitted on top. A company called Stickybits, which had its coming out party this year at the South by Southwest Interactive conference, allows you to add content — a video, a comment, a photo —to any barcode scanned with its app. Essentially the company has turned every barcode-carrying product into a media node.

FIND THE PINK BITS! Keep an eye peeled this week for Contagious’ special Stickybits treasure hunt, centered on our Issue 23 cover (which you can scan from the illustration here), and has Euro RSCG London’s new Dulux spot attached to it. Find the pink bits around town this week, scan them with your

Stickybits app, and win Contagious prizes. While our Stickybit challenge is but a small example, building games is, to me, the most exciting element of future-facing marketing efforts. Think of the devotion a good video game commands: players often log days at quests, or facing rivals online. And unlike a film, or a magazine, the hefty price you pay for a console game doesn’t even guarantee you get to experience all the content — you have to be patient, persist, and earn the ending. Location-based services like Gowalla and Loopt and Foursquare represent a simple employment of game motivations using the sensors we carry. Get the most points. Be seen the best places. Unlock achievements. Ultimately, brands are developing new ways to register loyalty and reward people choosing them, while enticing possible conversions from nearby consumers — nearby both in physical location and adjoining mental space

(think of a hairdresser who promotes on check-ins at the beauty supply store). Will location-based service companies wind up being overgrown, social-enabled supermarket points schemes? No one can tell yet. But as the unique user behaviour, the check-in, the acknowledgement of presence in a space-time-byte matrix, spreads and becomes more familiar, and our sensor-augmented actions begin to throw off more and more data, the smartest marketers will be engineering access to it, and in turn creating experiences and narratives all the more relevant. Returning to Ballard’s quote, there’s good reason for these shiny things to feel threatening. The firmaments of this business are shifting, and we can’t see where they’ll settle yet. But without threat, we drift to complacency. Now is the time, more than ever, to re-examine what is useful, relevant and entertaining as the world keeps turning. I

THURSDAY, JUNE 24, 2010

D5 USA+D:25•01 front 23/06/10 21:09 Page80

US HISPANIC

An example of recent work from Inspire!, Hispanic Agency of Record, for Boost Mobile

Reasons

to be cheerful THINGS ARE LOOKING GOOD IN THE US HISPANIC MARKET, WHICH FOR YEARS WAS DEFINED BY THE SPANISH LANGUAGE – AND THAT WAS IT. BUT TODAY, TO WIN BIGGER BUDGETS, AGENCIES AND MEDIA, CLIENTS ARE TARGETING A BURGEONING BILINGUAL PUBLIC, REPORTS PATRICIA BLANCO OF P&C, MIAMI OF THE 310 million people living in the US, an estimated 51 million are Hispanics, the fastest growing ethnic group in the country. Known as loyal consumers of their favourite brands, their purchasing power is currently reckoned at around $1 trillion. “A dollar spent in the Hispanic market goes a lot further than a dollar spent in the general market,” says Caralene Robinson, pre-paid services marketing director at Boost THURSDAY, JUNE 24, 2010

Mobile. The mobile phone company decided to start advertising to the Hispanic community with in-culture, in-language advertising early last year. Now into its third national Hispanic campaign, the company is studying ways to make itself more relevant to Hispanics in their everyday lives. A sensible strategy, Robinson says, because losing Hispanic clients can really sink a company’s total sales. One big plus for the market, according

to Aldo Quevedo, president and CCO at the Dieste agency in Dallas, is the flexibility of people working in the segment: “I believe our role entails working closely with the client’s other agencies — general market, African-American, whatever — and for that reason we’re always flexible and can react much quicker. We’re also used to working with small budgets, a preestablished condition in the countries where most creatives working The Hispanic demo-

graphic comprises not only firstgeneration immigrants who left their native lands in Latin America in search of the now hackneyed American Dream, but also their kids born in the US and even their grandchildren, who probably don’t even speak Spanish but do dance salsa and have a last name like Perez. This is where the “culturally relevant” concept emerged and became so popular that it is now the default term among Hispanic marketers to signify any element of the wide, rich, diverse Latin culture. Sometimes, of course, it means no more than casting a typical Latino grandma or a big, boisterous family in a commercial. “While Spanish will go on

being the bread and butter of the work we do, it’s not the only way to reach Hispanics in the US,” says Ingrid Otero-Smart, president and CEO at Casanova Pendrill, a Hispanic agency that went on to three shortlists at Cannes Lions last year. Also, apart from immigrants and their second- and thirdgeneration offspring, a complete Latino movement has sprung up in the US that has left more and more Hispanic organisations, along with endless newspapers, radio stations, TV channels, ad agencies and, naturally, advertisers, avid to cash in on the expanding Hispanic market. Being Latino is cool. “There is a growing Hispanic segment that is very Latino but at the same time feels more

D5 USA+D:25•01 front 23/06/10 21:09 Page81

US HISPANIC

comfortable speaking English. So to reach the entire Latino market, we have to address them in Spanish and in English,” Otero-Smart says. In fact, almost all bicultural and English-dominant Hispanics prefer to be targeted in English online and even by traditional media, according to data gathered by the Hispanic Cyberstudy of the Association of Hispanic Advertising Agencies, or AHAA. The digital area is an example of this new configuration. Today, six of every 10 Hispanics go online regularly, almost equalling the 71% rate of internet use by the general population of the US, according to that same study. “We continue to focus on the US Latino market, which is nothing like homogeneous — there are different levels of affinities and interests, and for us, cultural relevance is much more important than the language,” says Mark Lopez, chief operating officer of the Hispanic portal and co-chair of the multicultural council of the IAB. “There are subjects that we cover only in Spanish, but take the soccer World Cup, for instance — we’re going to cover that in Spanish and in English. Our goal is to do very strategic programming in English, though most of our programming continues to be in Spanish.” Oddly enough, Hispanics on the internet are dif-

ferent folks from the US Hispanic population in general. Among Hispanic cybernauts, more than half prefer to communicate in English, unlike those tuning in to other media such as TV. Almost nine out of 10 Hispanics on the internet begin their purchasing process online, and eight out of 10 make their final buying decision on the web. “The consumer continues gravitating toward the digital world. No less than 61% of Hispanics use the internet when they need information, while a third tells us that their prime source of entertainment is the internet. Agencies and clients are studying how they can adapt their marketing strategies to that world. And we’re seeing a lot of progress in the talks we’re having about long-term strategies and no longer just about tactical manoeuvres,” Lopez says. Tapping into the Latino movement is an innovative project called Yo Sumo which takes off in a new direction, even for a multimedia campaign, as it interacts with the target to explore what it means to be Latino at a time when the 2010 Census results are being awaited. As the advertiser Pepsi says, it’s time to “stop being counted and begin to count”. Yo Sumo was created by Telemundo, the second-largest Hispanic broadcast network in the US, which originated the con-

cept and presented it to Pepsi and developed it together with the latter’s Hispanic agency, Dieste. “The challenge was to do something relevant for Hispanics at a time when the subjects of immigration and the Latino vote are under scrutiny, and to do something fun,” says Dieste’s Quevedo. “From the start it was seen as a project and not as a campaign. We thought about what people would like and built a campaign around that. We had never done anything as massive as

theatres nationwide.” This is People Relevancy. In a statistics-driven nation, the first challenge was to do the maths and come up with the numbers. So the community of Hispanic agencies united as a self-contained industry with enough success stories to convince big American advertisers. Now the challenge is to make sure their investment is proportional to the numerical importance of the segment. This many people, this many dollars. As simple as that. “We’re still at a testing level,”

“THE SPANISH LANGUAGE IS NOT THE ONLY WAY TO REACH HISPANICS IN THE US” this project or a campaign that is updated week after week with comments from consumers on social networks.” Yo Sumo will climax with a documentary produced by Eva Longoria-Parker, who will choose the best stories that Hispanics in the US send in on videos to different social networks, basically explaining the contribution they are making to the US, what they are adding to the country. “It’s something great,” Quevedo says. “Pepsi is looking into distributing it to movie

Robinson says. “We just started our Hispanic efforts last year. It’s easy for us to make the investment proportional to our consumer base, but at the same time we need to have a balance. So we are testing results versus any action we have made in this segment. It seems to be logical to just make it proportional, but in this initial stage we can say that we are very happy with the efforts we have made and the results we have got.” Another challenge is to keep creating so-called “culturally

relevant” advertising, which looks like advertising from the US mainstream market but keeps that Latino touch in order to click on the “passion points” (another cliche of the market) of those with Latin blood. Creating programming and ads for people who, like the USborn grandkids of immigrants, share practically all the behaviour patterns and habits of their mainstream American counterparts but have a “Latin soul”, is the other task to be pursued. To the whole complex subject of the Hispanic market, its definition and characteristics, has recently been added the multicultural wave. A marketing concept created to include all who are not “purely American”, this group embraces Hispanics, but also AfricanAmericans, Asian-Americans and immigrants from other minority groups. Outside of that would remain only about a quarter of US households. “I don’t believe there is one multicultural market. That varies by brand. For example, with Pepsi, the multicultural market is dominated by AfricanAmericans and Hispanics, but in the case of HP it is AfricanAmericans and Asian-Americans. I don’t believe there is a black and white with regard to a multicultural market that includes the entire population,” says Quevedo of the concept of the “market of the future” in the US, which according to some experts will be a single multicultural market that includes the original American culture and all which have been added to it. If that is so, all advertising will target an assortment of people from different cultural backgrounds who relate within the social and occupational dynamic, THURSDAY, JUNE 24 2010

D5 USA+D:25•01 front 23/06/10 21:09 Page82

US HISPANIC

mixing their native tongues and customs. “For me the idea of one multicultural solution is a little simplistic. It’s basically saying ‘one size fits all’,” Otero-Smart says. “What we in Hispanic agencies have to do is keep sitting down with general-market agencies to develop strategies together from the outset — for me that’s the key to making the idea of a multicultural market work. Starting with creative development to find a solution that works for everyone is something that can work for global brands like Coca-Cola.” At any rate, budget allocations continue to be the big challenge in all US markets, where the investment of each and every dollar has to be justified and the more it earns the better. The campaign that the Casanova Pendrill agency launched last year for UNICEF’s Tap Project is a good example. Despite it being pro-bono work to raise awareness about the lack of drinking water in many Latin American countries, the

Hispanic component handled by Casanova was an all-around hit at ad festivals, with the public and at the United Nations. It doesn’t get much better than that.With the first spot titled ‘Desperate’, produced in Spanish and English, and which in the end was aired not only in the Hispanic market but also went mainstream, the agency made the shortlist for a Cannes Lions award last year. It did the same with the outdoor ad for ‘Dirty water’, a vending machine that dispensed bottles of dirty water in New York. “This is an example of how a good, strong idea can cross borders. But we did it originally with the Hispanic market in mind,” Otero-Smart says. This year the agency has been developing new executions for TV and outdoor, a typical example of which is a sad little kid walking through the streets all alone carrying a bucket full of dirty water. After attending the upfront staged this year by Univision, the nation’s largest Hispanic

TV network, Gustavo Razzetti, president of the GlobalHue Latino agency, asked why on earth the programming of Hispanic broadcast networks didn’t reflect the big changes going on in the composition of the market. “There is more and more talk about bicultural consumers, but nobody is doing much about them. I believe the Hispanic market is still seen as exclusive and not inclusive. In other words, the market is analysed as if its members lived in isolation from other segments,” Razzetti says. “The first big step is to understand that this market is a new segment that combines two cultures (Latin American and American) to create a third. This bicultural segment is big

— approximately 60% of Hispanics living in the US — and keeps on growing. Many stick with the traditional market in the belief that if they set limits (especially based on the Spanish language) they’ll find it easier to sell — and protect — their product. That is in fact the strategy of a number of media and agencies.” The other challenge is to discuss ideas, not budgets. The recent awarding of the Home Depot account, valued at some $37m, to the Hispanic arm of a general market agency raised the question: Are general market agencies ready to work within the Hispanic market to provide greater cost efficiency for clients? And the answer is, duh, of course they are — why would-

“IF YOU LIVE IN CERTAIN AREAS OF THE COUNTRY, THE HISPANIC MARKET IS THE GENERAL MARKET”

The spot ‘Desperate’ for UNICEF placed Casanova Pendrill on the shortlist for a Cannes Lions in 2009

THURSDAY, JUNE 24, 2010

n’t they want to get their hands on this chunk of the business? Don’t all ad people want to make their agencies grow? “I’d say the main issue for the Association of Hispanic Advertising Agencies this year was the Home Depot pitch,” says Gisela Girard, chairwoman of AHAA and chief operating officer of Creative Civilization. “There were several AHAA member agencies that pitched that account. And when you do that you have to spend a certain amount in resources. But if the client does not really intend to hire a Hispanic agency and wants to consolidate its business with its general market agency to be cost efficient, then it becomes an issue for AHAA. That was a very tough situation because it was a very big piece of piece of business.” Every 10 years sees a shakeup in the US Hispanic market. Census figures show that the Hispanic population keeps growing and advertisers confidently plunk down their dollars to win their share of this succulent market. The demand for ever-better services, relevant not only culturally but also to the everyday lives of Hispanic individuals — “people relevant” services — is undeniable. Girard, who has seen the ups of the Hispanic market every 10 years because of the census results, continues to believe in the power of these consumers to move brands, even when considered as part of a multicultural marketplace. “For corporate America, multicultural has always meant African-American, Hispanic, Asian and GLBT. The reality is changing and if you live in certain areas of the country, the Hispanic market is the general market. I think what we are going to see instead is what brands like P&G and CocaCola are doing under a system called the Agency Compensation-BAL (Brand Agency Leaders) model. “P&G has over 2,500 agencies globally. It’s amazing. When you have this BAL model, you see there’s a Hispanic BAL and an American BAL, and the Hispanic BAL could be the leader on a particular piece of business. I’m not a fan of the model but it could work for P&G because it has an incredible amount of resources in research and has all the metrics needed to track brand success. But we will see the results.” I

D5 USA+D:25•01 front 23/06/10 21:09 Page83

CANADA

AS BRANDS GO FARTHER DOWN THE TRANS-MEDIA PATH, THE BEST CAMPAIGNS MOVE BETWEEN VIRTUAL AND REAL WORLDS IN CONCRETE AND MEANINGFUL WAYS. AND CANADA IS PRETTY DARN GOOD AT IT, REPORT MARY MADDEVER AND EMILY WEXLER, OF STRATEGY.

James Ready: “Random acts of kindness”

gets

Canada’s campaign

IT WAS the year of living cautiously. For many, keeping their jobs remained priority one over pushing boundaries. Fortunately, comfort zones are a lot wider than they used to be even a few years ago, so a lot of effective and unexpected work was unleashed across Canada this year. Brands such as Dove have a lot to do with the new comfort latitude by trailblazing into the realm of books, plays and spas. Sharon McLeod, marketing director for Dove and skin care at Unilever Canada, a brand that’s done very nicely in Cannes, says commercials are the last thing she’s excited about these days, and this attitude is increasingly prevalent as marketers get comfy with trans-media thinking,

Real

all striving for unique executions and new platforms. As the techy gadget-pioneering obsession abates a tad on the digital side and the pendulum swings back towards advertising’s storytelling roots, we’re seeing a more strategic and behavioural approach to interactive design. And one aspect of that shift this year was a focus on physical, real experiences augmenting the virtual ones. Of course, the biggest opportunity to engage the masses this year was the Winter Olympics in Vancouver. Not only did Canada’s athletes rack up a record medal haul (including hockey gold, thank goodness), Olympic sponsors also went above and beyond. Brands took advantage of the

unprecedented level of crossplatform coverage of the Games to employ screens of all size, and took advantage of digital, mobile and social media tactics to arouse pride while touting their sponsorship. Brands such as RBC and Coke kicked things off by engaging Canadians in the Olympic Torch cross-country relay, providing incentive and access to all, and during the Games, sponsors turned Vancouver into a big brand playground with nifty activities for sports fans. RBC, which was ubiquitous in both mass and new media, also had an old-school element that dominated. It was a massive towersize banner that stood 380ft (115 metres) high and 111ft wide; the 3M-made wrap was

both the first of its kind in Canada and the largest of its type in the world. People stopped to take pictures and the bank said it had never had such compliments for what was essentially advertising. And while the physical executions are certainly fuelled by a desire to stand out, as is the case in the digital realm, the best aren’t gimmicky — there’s real strategy behind them. For instance, Adidas’ new global campaign is the poster child for marrying the real world and the digital world in a way that inherently makes the product the star. Adidas engaged its sneaker wearers in a whole new way this year, with a hitech campaign that allows consumers to play 3D games on-

line using their shoes as controllers. The ‘Adidas originals AR’ campaign, created by Sid Lee in Montreal and Amsterdam, saw the launch of the world’s first footwear with a coded tongue. When held up to a webcam, the special tongue grants instant access to the Augmented Reality (AR) Adidas Neighbourhood. Lee partnered with Metaio to develop the AR — a new technology at the time — and with Xform for game development. They launched a Star Wars game in February (tied to a Star Wars footwear and apparel line that debuted with Snoop Dogg leading a parade of Stormtroopers around New York), a skateboarding game in March and a DJ game in May. Geared toTHURSDAY, JUNE 24, 2010

D5 USA+D:25•01 front 23/06/10 21:09 Page84

CANADA

wards teens, the virtual world features the same faces seen in ‘Adidas originals street party’ ads this year, with celebs such as pro-skateboarder Tim O’Connor and R&B singer Ciara introducing the games. (Creative for TV, print and online was all obtained during a twoweek shoot on the streets of London in September 2009.) But the campaign’s reach extended beyond the youth sneaker-freak market, garner-

day, Robin Hood got into the DIY spirit by opening up a pop-up bakery. Realising that while flour is flour, the baking experience can be branded, Toronto-based Ogilvy & Mather invited moms and kids to literally get their hands dirty with an interactive retail experience called ‘Bake, batter and roll’. A storefront in downtown Toronto was opened for baking business, its walls adorned with icing-covered

ADIDAS’ CAMPAIGN ALLOWS CONSUMERS TO PLAY 3D GAMES ONLINE USING THEIR SHOES ing buzz on tech blogs, Twitter and in the mainstream media. “The objective was to get Adidas talked about and acknowledged for pushing innovation – and we’ve done that,” says Kristian Grove Møller, senior AD at Sid Lee. Brands without the cachet of Adidas also got in on the experiential game this year. To celebrate its 100th birth-

confections, with a table shaped like a giant pink rolling pin serving as the main hub. Patrons of the month-long popup patisserie were able to choose from six recipes to bake and decorate on site, and then take home to enjoy. In western Canada, Robin Hood baked, battered and rolled with mobile stations that popped up at shopping cen-

[ treehouse north productions inc. ]

tnp A Canadian Production Service Company

www.treenorth.com

THURSDAY, JUNE 24, 2010

tres. Robinhood.ca/bakeshop continued the experience at home with a recipe wall and a Bakery Boutique featuring activities and tools for family baking. The idea was cooked up with Mindshare and Maverick PR, and executed by OgilvyAction. For fundraising and behaviour-changing, taking their pitch to an actual product stage really broke through for brands as diverse as a milk marketing board and a literacy foundation. Another food-related interactive pop-up shop hit Canada this year, this time the aim being to promote the energy-boosting benefits of milk, and it did so by selling products that sarcastically reference the needs of the extremely unfit. Created by DDB Canada (winner of strategy’s Agency of the Year), BC Dairy’s Weak Shop brought the world “chair pants” to solve the too-tiredto-get-dressed dilemma, but there’s also a “long arm tennis racquet” so you don’t have to run and a “food lift” for handsfree access to dinner. The items were actually produced, with some of the smaller products sold at the pop-up shop and at Theweakshop.com. Supported by bus shelter ads, pre-roll, Facebook and Twitter pages, YouTube videos and even a Flickr account with snapshots of people using the products, the campaign also included a contest to design “Inventions for the Weak.” “It’s not exactly a subject that’s at the top of their list,” says Dean Lee, CD, DDB Vancouver, of the benefits of milk, “so by using humour, it allows the conversation to get going.” You know what else allows the conversation to get going? Words. Especially if you’re delivering them in an entirely novel way. Quebec’s Fondation pour l’alphabetisation (Literacy Foundation) got a lot of free PR when it took “buying a vowel” in a new direction. Developed by Montreal-based Bleublancrouge, the ‘Mots depots’ campaign saw a vending machine installed in downtown Montreal’s busy Place Ville Marie. Insert $5 and take your pick of an assortment of pre-packaged words — from “peace” to “spaceship”. Gaëtan Namouric, Bleublancrouge’s chief creative officer, wanted to create a “really tactical, retail-based” campaign that offered donors something

Montreal-based Bleublancrouge’s ‘Mots depots’ campaign saw a vending machine offering an assortment of prepackaged words — from “peace” to “spaceship”

in return for their cash. Buying a word not only provided a tangible reward, but also reminded donors that literacy is valuable. Meanwhile, at Motsdepot.com people were able to create digital word posters and pay for the privilege of updating their Facebook status. There were also radio spots and T-shirts, an iPhone app for sale, and a billboard proclaiming, “For Sale: billboard. Buy a word for those who can’t read.” Canadian ad ideas that took their powers of persuasion into a physical presence this year also included a real-world version of gaming — sort of a reverse alternativereality game. Ubisoft Montreal and Microsoft Canada gave some Canadian videogame fanboys the ultimate experience as part of the promo for Splinter Cell: Conviction for the Xbox 360. They joined forces with Mosaic Experiential Marketing in Toronto to create a contest that brought 40 gamers to Toronto’s ComicCon to take part in an adventure drawn from the gameplay. The prize? Another amazing experience: a trip to Ubisoft Montreal to play the game before its official release. Tasked with piecing together intelligence to help thwart an assas-

sination attempt, teams of two competed, armed only with a backpack containing warm clothes, food and transport passes. They took on challenges that saw them conduct a brutal interrogation at a seedy motel, elude security to break into an underworld secret HQ, stealthily survey a drug-packing op and milk a dangerous informant for crucial info at a night club operated by the Russian mob. The race concluded with an intricate jail break sparked by an all-out prison riot, including full-scale pyrotechnics. The first team to solve a puzzle by gathering info from violent crime cells was broken out of jail and escorted to a waiting helicopter. This kind of promo clearly brings new meaning to the term “virtual reality”. From complex and hi-tech to the simplicity of words on a page, Sumac Ridge, the oldest operating estate winery in British Columbia, wanted a campaign to attract a younger wine demo, and they did it with a “lost” diary. Orchestrated by Bos Toronto last autumn, a guerrilla-style campaign saw 5,000 hand-assembled diaries dropped in Vancouver that appeared to be written by a local winemaker. The

D5 USA+D:25•01 front 23/06/10 21:09 Page85

CANADA

books drove to Twitter and Facebook pages maintained by the winemaker. Folks who found the diaries were offered a free bottle of wine as a reward. Sumac Ridge essentially drove online traffic by going offline and putting something tangible in people’s hands. The local campaign was covered nationally, and although a few good Samaritans were irked when they found out the diary was a fake, Bos co-CDs Chad Borlase and Gary Watson said for the most part the tech-savvy target audience found the campaign clever. “And who doesn’t want a free bottle of wine?” asks Watson. In perhaps one of the most buzzed-about campaigns of the year, Tropicana orange juice used an interactive experience in the Canadian Arctic to make an illuminating statement about what its product adds to your day. The people of Inuvik, located in the Northwest Territories, awoke one dark, frigid morning to see something they figured they never would in January — sunshine. As one of Canada’s northernmost towns, Inuvik goes without a sunrise for weeks during the winter. Tropicana decided to change

BRANDS WERE LOOKING TO BACK CONSUMERS’ IDEAS FOR MAKING THEIR CORNER OF THE WORLD A LITTLE BETTER that by raising a 36-foot-wide helium balloon over the town’s Jim Koe Park, brightening the sky with 100,000 lumens of light, roughly the same amount provided by the sun. The installation was part of its ‘Brighter days for brighter mornings’ campaign — developed by BBDO Toronto — which sought to highlight the role its 100% pure and natural orange juice plays in Canadians’ morning ritual. That’s why Inuvik’s brighter morning was also complemented with a free carton of juice for every household (1,200 in total) and the brand worked with local leaders to provide financial support to community-based breakfast and nutrition programs. A team of filmmakers went along to capture the moment in a series of 60- and 30-sec-

ond doc-style spots, which were revealed in advance of the Olympic closing ceremonies. Blogged commentary and behind-the-scenes footage were shared on Tropicana’s Brighter Mornings Facebook page, and with further PR and sponsorship initiatives, all Canadians were treated to the transformative idea. Since touching everyone is kind of the goal here, throw in the UGC and social responsibility trends, and what you get is grants. A lot of grants. It seems brands were obsessed with them this year; from small local efforts to big global pushes like Pepsi’s massive ‘Refresh everything’ programme, brands were looking to back consumers’ ideas for making their corner of the world a little better. Mass media to online to real-world ac-

tions and wrap with mass amplification of the good deeds via PR, seems to be the new circle of life, which was established cleverly by last year’s awardwinning Maxwell House campaign by Ogilvy (with DIY ads to demonstrate that the marketing budget was going into good deeds). Famous for its billboard-sharing penchant, this year James Ready also built some random acts of kindness into its plans. The brewery has been granting wishes and helped James Ready fans with everything from throwing a wedding (the groom sported James Ready beer cap cufflinks) to designing a James Ready superhero Halloween costume, and reuniting longdistance loved ones. Since the brewer’s mission remains keeping beer costs under control, this year the Leo Burnett team is also helping James Ready’s loyal drinkers save some beer money with hyper-local discounts for life’s other necessities — things like twofor-one piercing — conveyed via OOH coupons. A snap of the billboard coupon can be redeemed at the many local shops — from dry cleaners to food

purveyors — which partnered with the brand. While some digital world/real world cross-over exercises have a fringe science feel to them, overall, the vibe in Canada this year is less Minority Report, more quirky and artisanal in nature, and more about ideas that affect behaviour. “As an industry, we are often guilty of the ‘shiny thing syndrome’,” admits David Moore, president and CEO of Leo Burnett, Toronto. “We chase the latest technology or tactic without thinking through what it is in service of.” However, as the fascination with firsts and gizmos subsides, Moore sees the pendulum swinging into a sweet spot where brands’ storytelling roots harness all the new tools, citing Tropicana and James Ready’s localised billboards as programmes that would not have happened had they not been powered by the internet and new digital technologies. As Moore puts it: “We’re finally settling into richer, or real brand experiences enabled by technology — the marriage of old and new media, the intimate and the shared mass experience.” I

THURSDAY, JUNE 24, 2010

FILM LIONS SCREENINGS This schedule is subject to change. Grand Audi Audi A

Estérel