Lions Daily Issue 7 by Boutique Editions

4deCouv_25:Lions 26/06/10 22:16 PageIV

PUBLISHED BY BOUTIQUE EDITIONS - WWW.LIONSDAILYNEWS.COM

SATURDAY, JUNE 26, 2010

4deCouv_25:Lions 26/06/10 22:16 PageII

D7-01+D:Lions 26/06/10 02:35 Page1

PUBLISHED BY BOUTIQUE EDITIONS - WWW.LIONSDAILYNEWS.COM

TITANIUM AND INTEGRATED GRANDS PRIX THE TITANIUM Grand Prix has gone to Twelpforce, the social media, customer care campaign by Crispin Porter + Bogusky, for electrical retailer Best Buy. The Twelpforce is a “viral army” of over 2,000 Best Buy employees, who solve customer problems via Twitter. The service has nearly 15,000 followers and is growing. The Integrated Grand Prix has gone to Livestrong, the cancer-awareness campaign for the Nike Livestrong Foundation, by Wieden+Kennedy (W+K), Portland. “It is quite an honour for Nike Livestrong, and W+K, to be recognised for this integrated campaign,” said Tyler Whisnand, Wieden+Kennedy creative director, Nike. “The campaign is about engagement and a promise that we are stronger together. It’s about the millions of survivors who continue to fight. And of course, it’s about you.” Mark Fitzloff, W+K executive creative director said: “Winning a Grand Prix for our work on behalf of an organisation like Livestrong is a tremendous honour. We are especially proud of the fact that the digital component has been so well received. And we made a robot for the Tour de France. How cool is that?”

SATURDAY, JUNE 26, 2010

Everyone loves the man your man smells like

‘THE MAN your man could smell like’, the spot directed by Tom Kuntz of production company MJZ Los Angeles, and created by Wieden+Kennedy Portland, has won the Cannes Lions 2010 Film Grand Prix. The spot features actor Isaiah Mustafa in a cheesy, deadpan — and very funny — quick-fire monologue, extolling the virtues of Old Spice body wash. “We couldn’t be more excited by this honour,” creative directors Jason Bagley and Eric

Baldwin told the Lions Daily News. “It’s been so gratifying to have people around the world respond so positively to this spot. We have to credit our creative team, Craig Allen and Eric Kallman, as well as the entire W+K Old Spice team, and our clients, for trusting us, and collaborating with us to create this kind of work. They are truly an amazing client to work with and deserve huge credit for supporting and encouraging the work we’ve been

able to do together.” The spot was produced by Jeff Scruton and David Zander — and Zander gives full credit for the work to Kuntz and Scruton. “Every time Tom and Jeff, and the creative team of Craig Allen and Eric Kallman, get together, they create magic,” Zander said. “It’s synergistic magic. Truly, they are amazing. The feeling I get is that I am overwhelmed and happy for those three guys. It’s turbo-charged, it’s incredible.” ■

Philips is gifted a second Grand Prix

THE FIRST Film Craft Grand Prix has gone to ‘The gift’, a film by Carl Erik Rinsch, and part of the five-film Parallel Lines project from Philips Cinema and Ridley Scott Associates. Parallel Lines is part of a global campaign to promote the “cinematic viewing experience” offered by Philips’

INSIDE

range of TVs, and is a follow-up to the ‘Carousel’ short film developed for the launch of the Philips Cinema 21:9 TV that won the Film Grand Prix in Cannes last year. The agency is DDB UK, and chief creative officer for Philips is Neil Dawson of DDB Worldwide. “We pro-

duced all five films with the same integrity, but I have to say that ‘The gift’ was the first one that really jumped off the shelf,” Dawson said. “It hasn’t been out that long, yet the viewing figures have been good. We had a target of five million visits on YouTube before the end of the year, but we got over eight million in seven weeks.” Dawson had high praise for Rinsch, as well as RSA’s executive producers Caspar Delaney and Kai Lu Hsiung. “For Kai and Casper to co-ordinate five different jobs in some difficult conditions, and still to come out with something like this that captures the imagination of the jury, that was monumental.” ■

NEW LIONS AND A NEW NAME AND SO another Cannes Lions comes to a close, and as ever we’re planning changes to the Festival. We’re working towards introducing a Cannes Creative Effectiveness Lion, to honour the link between creativity and effectiveness; and a Black Lion, presented to a person or company who has had a lasting impact on the industry. We are also introducing a Cannes fringe event, CannesAlso, which taps into the massive creativity of Cannes delegates with exhibitions of art, pho-

Philip Thomas, Festival CEO

tography and sculpture, as well as digital work, writing and film. And perhaps most significantly, we are changing the name of the Cannes International Advertising Festival, which perhaps has been overtaken by events of recent years. These are decisions for a calm day back at the office. Until then, we have another day of seminars and workshops to enjoy, and one hell of a show tonight at the Awards evening. Once the fireworks have gone off at the Closing Gala, it’s all over for another year. And what a year it’s been. ■

FESTIVAL NEWS P1-13 FILM WINNERS P15-33 TITANIUM AND INTEGRATED WINNERS P35 -37 FILM CRAFT WINNERS P38 -40 FOCUS ON FILM COMMISSSIONS P41-49 FOCUS ON CENTRAL EUROPE P50-56 FEATURE: FILM CRAFT P58-63 GRAND PRIX FOR GOOD WINNERS P64

D7-02-03+D:Lions 26/06/10 22:30 Page2

D7-02-03+D:Lions 26/06/10 22:30 Page3

NEWS

57th INTERNATIONAL ADVERTISING FESTIVAL 20-26 JUNE 2010 CANNES

Publisher Richard Woolley Editor in chief Julian Newby Reporters Marlene Edmunds Juliana Koranteng Gary Smith Phil Sommerich Jo Stephens Copy editor Debbie Lincoln Lionsdailynews.com Sunnie Antonia Photographers Yann Coatsaliou Michel Johner Layout design A noir, Arnaud Paikine Valerie Mersier Christian Zivojinovic T: +33 (0)1 48 06 22 22 agence@anoir.fr

Tim Mellors refers to an article about Yoko Ono that featured in the Lions Daily News

‘Bagism’ revisited, with Mellors playing the John Lennon role

Systems co-ordination Prod Events Sophia Antipolis T: +33 (0)4 93 33 12 40 Cannes Lions Daily News T: Editorial 04 92 59 01 89 T: Advertising in Cannes 04 92 59 01 91 jodlin@boutiqueeditions.com T: Jerry Odlin +44 77 6886 0417 T: Lisa Ray +44 77 98 662 955 North America Nicki Webber nwebber@boutiqueeditions.com South America Karen Watts kwatts@boutiqueeditions.com Marketing Kirsty Woolley Advertising Production Roger Hall Printer Espace Graphic, Carros o.renucci@espacegraphic.fr Green publishing The paper used by Boutique Editions is a natural, recyclable product made from wood grown in sustainable forests. The manufacturing process conforms to the environmental regulations of the country of origin Published by Boutique Editions Ltd 117 Waterloo Road London SE1 8UL T: +44 20 7902 1942 F: +44 20 3006 8796 © 2010 Cannes Lions

Delegates join Ono and Mellors on stage for a rendition of Give Peace A Chance

‘Without audacity, there is no life in advertising’ MULTIMEDIA artist and icon of popular culture Yoko Ono turned the fourth Annual Grey Music seminar into a happening that included a light show, a dance fest and a recreation of Ono and John Lennon’s ‘bagism’ stunt, when they hid inside a white bag as part of their international peace protest at the end of the Sixties — with Grey Group’s vice-president and worldwide chief creative director, Tim Mellors. Ono challenged audiences and advertisers to be audacious. “Without audacity, there is no life in advertising,” she said. Mellor pressed Ono on what he called her “weird” voice. Ono countered: “I don’t think it’s weird. All women have this voice. Women are supposed to be sweet

and kind and gentle, but women are the ones that created the human race by having babies. We have the power to scream and shout, so I wanted to show what women were made of. We have this incredibly super powerful voice and, if we bring it out, we can change the world.” Ono also talked about being misunderstood by the press. Remarking that she had recently visited a place where they burned witches, she said: “Actually, it was just a place where a woman practiced medicine — she was a proper doctor — but she was killed for being a witch.” She added that she did not worry about what people thought of her. “If people don’t understand certain things about me, it’s their loss, not mine.” I SATURDAY, JUNE 26, 2010

D7-04-05.+D:Lions 26/06/10 00:53 Page4

? ] f ] n Y > a d e ; g & a k l ` ] _ d g Z Y d d ] Y \ ] j a f + < [ g ee] j [ a Y d h j g \ m [ l a g f

D7-04-05.+D:Lions 26/06/10 00:53 Page5

NEWS

Bad agencies are shown the exit THE WAY agencies are structured to deal with clients’ needs is out of date and in decline, concluded the panelists in a heated debate during the seminar Naked Conversation: 10x10x10 yesterday. Moderated by Jon Wilkins, founding partner at Naked Communications, the speakers agreed that today’s agencies must reevaluate their creative and branding strategies for clients. “One agency creative director recently told me they no longer do any work for a major client, but are still making money charging the client for coming up with ideas,” said Mark Pytlik, founder/executive producer at interactive agency Stink Digital. Sergio Valente, president/CEO of DDB Brasil, was more blunt:

Virginia Perdomo (left) and Eudy Pena: winning gold with “a subversive but brilliant idea”

Young Marketers strike Gold with a use for spare change THE JUDGES of the inaugural Young Marketers Competition delivered their verdict yesterday, pronouncing Virginia Perdomo and Eudy Pena, marketing analysts at Tricom Parauto in the Dominican Republic, winners of Gold. Perdomo and Pena had to create a charity based on their own real-life company. “The brief that they created was really closely related to the reality of everyday life in the Dominican Republic, where many people are very poor,” judge Milka Pogliani, chairman and executive creative director, McCann Worldgroup Italy, said. “The system in the supermarkets there

is an anomaly. People hand over money to pay for their goods, but they are never given any change, instead it goes into the company’s pockets. Perdomo and Eudy’s proposal is that Tricom [a telecoms company] should use that money to fund interactive learning programmes, a very subversive and brilliant idea that will destabilise the whole corrupt system.” John Woodward, fellow judge and planning director of Publicis Worldwide, agreed: “One coin can trigger a chain of circumstance that would do wonders for such a poor country,” he said. “And it’s a completely different

role for a telco. They are not usually associated with social programmes. It’s a very big idea.” Silver was won for the Philippines by Bayan Telecommunications brand managers Mary Loise Manalo Marasigan and Jardine Davis Sombilla Buenviaje. Their idea was to use Bayan to encourage people to highlight causes that they believe the new president of the Philippines should pursue. Bronze went to Zinta Bruna and Alise Avota from Tele2 in Latvia. Their idea involves lending their company’s communications resources to small businesses to help them grow. I

444 %), %), ),

) #"'

“I believe bad agencies will die. We need to be rejuvenating [our businesses] every day.” But clients must also rethink the way they brief agencies, argued global marketing consultant David Wheldon. “Clients also need to reflect about what’s happening in the marketplace, and their agencies need to be bolshier with them.” Meanwhile, Maarten Albarda, vice-president, global connections, at drinks firm Anheuser-Busch InBev, said he hated the old-fashioned practice of classifying marketing. An example cited was the rigid practice of allocating 80% of a budget to distribution channels and 20% to creativity. “Definitions and classifications don’t apply any more,” he said. I

Left to right: Naked’s Jon Wilkins; consultant David Wheldon; DDB Brasil’s Sergio Valente; Maarten Albarda, of Anheuser-Busch InBev; Stink Digital’s Mark Pytlik; Mark Buckman, of Australia’s Commonwealth Bank

)*#"' 2-" 1# !,*

) *#"' +#40 &,2/0 " 50 4##(

" 5

-" 1# '0 + ,+)'+# *#"' +#40 0#/3'!# 4&'!& % 1&#/0 0#)#!1',+ ,$ +#40 01,/'#0 '+ 1&# $'#)"0 ,$ *20'! "3#/1'0'+% % *'+% +" *, ')# ,$$#/'+% $2))5 '+1#/+ 1',+ ) *#"'

2+'.2# *#"' /#0# /!& 1,,) 3 ')

)# $/## 1, )) /#%'01#/#" 20#/0

%*2 SATURDAY, JUNE 26, 2010

D7-06-07+DD:Lions 26/06/10 23:51 Page6

NEWS

CHINA MUST TAKE DIGITAL SERIOUSLY EVERY person in China is a media channel, according to Chen Yong, publisher and chief editor of Modern Advertising, the bi-weekly publication of the China Advertising Association (CAA). “Right now everyone is acting as both a media channel and, at the same time, as the audience,” he said. “In other words, each consumer sends out and receives messages, sometimes nearly simultaneously, over the internet.” This new communications paradigm could have far reaching results for the advertising community in China. “The internet has moved to the centre of the media equation and has changed the way people communicate with each other and with media itself,” he said. The ad industry in China was worth $30bn in 2009, according to the CAA, with a 7.45% increase on 2008, the lowest increase in history. Internet advertising in the same year rose 9.11%, while traditional advertising in radio, TV, print and magazines was down. “There are still a lot of advertisers and agencies that are not taking the significance of interactive marketing seriously,” Chen said. “This could be a disaster for the advertising community. Integrated campaigns with digital at the centre are what we should be looking at more. There are some good integrated campaigns in China, but they are still few and far between.” I

Modern Advertising’s Chen Yong

SATURDAY, JUNE 26, 2010

Ben Stiller (left) with Elise Steele and Jeff Goodby

Yahoo!’s Brand Castle

Yahoo!’s meeting rooms at Malmaison

The ‘Gutter Bar’ gets a Yahoo! make-over

Yahoo!’s Cannes activation campaign helps ‘forge ever better connections’ AS PART of its Science + Art + Scale initiative, Yahoo! mounted a massive on-theground activation campaign during this year’s Cannes Festival. Seth Dallaire, Yahoo!’s vice-president of mid-market sales, is delighted with the results. “We are really excited by

the reactions that we have had from delegates,” he said. The Brand Castle on the beach, the Laugh, Connect And Debate seminar featuring Hollywood powerhouse Ben Stiller, Yahoo! marketing chief Elise Steele and advertising legend Jeff Goodby, the branded spaces

at the ‘Gutter Bar’ and the meeting rooms at the Malmaison made this “undoubtedly our most ambitious and effective participation at an event we deeply respect”, Dallaire added. Yahoo!’s commitment to its customers lies at the root of its presence in Cannes. “We

are working very hard to forge ever better connections and next year we’ll be here again,” Dallaire said. “We recognise that agencies are currently engaged in formulating ever more effective means of reaching out to consumers and we want to be party of that discussion.” I

+Castro lights up Argentina’s locations NEW ARGENTINIAN innovation house +Castro kicked off its Windows campaign on the streets of Cannes, with a Graffiti Roller Painting display. +Castro’s first project for Inprotur (Instituto de Promocion Turistica de Argentina) will be replicated in other European and Asian cities. Presenting an experience that marries cutting-edge technology with art, +Castro’s goal in Cannes was to attract production houses to shoot in Argentina. The event featured renowned graffiti artist Nerf using Graffiti Roller Painting equipment and software developed by +Castro with Sake and Buenos Aires Media Lab.

Nerf lights up a shuttered shop

“This is the first stage. We are now working to further develop this technology, which will be used in other cities around the world, with the

objective of promoting Argentina as a great shooting and tourist destination”, said Nicolas Pimentel, director of innovation at +Castro.Read

more about +Castro on page 42 of yesterday’s Lions Daily News. All copies of the Lions Daily News are online at: www.lionsdailynews.com. I

D7-06-07+DD:Lions 26/06/10 22:32 Page7

NEWS

Weed says Unilever plans to double digital spend but says agencies won’t be shunned UNILEVER’s marketing chief, Keith Weed, disclosed during the Cannes Debate that the company plans to double its digital marketing spend this year. Weed, chief marketing & communications officer for the world’s second-biggest advertiser, with the seventh-biggest budget, is in Cannes to collect the 2010 Advertiser Of The Year award. Yes-

terday he faced up to Sir Martin Sorrell, CEO of WPP, for the debate. He gave the budget forecast in response to Sorrell’s observation that it is difficult to calculate the proportion of a global marketer’s budget that is devoted to digital. Weed agreed more information was needed to understand the impact of digital media on brand development and creativity.

“Digital marketing is like sex,” he said. “Everyone’s talking about it, a few people are doing it, and those doing it are not doing it very well.” However, he said its accelerating impact on consumers should not be ignored. “You need to fish where the fish are, and consumers are spending more and more time using digital media. As a mass marketer, we need

Keith Weed: “You need to fish where the fish are”

to be where the consumers are.” Unilever caused digital controversy last year when it stopped using the Lowe agency to market its snack food Peperami, and instead focused entirely on crowd

Sir Martin Sorrell: the mystery of digital spend

sourcing (consumer-generated marketing). But Weed insisted such a strategy would never replace agencies entirely. “We shall never completely convert to crowd-sourcing.” I

MDC Partners launches $1m contest for start-ups MDC PARTNERS issued a $1m challenge in Cannes yesterday: send us your ideas for starting an agency and if we like it we’ll fund the

Chuck Porter: “Do things other people aren’t doing”

venture with that sum. Hosting the seminar How To Build An Agency From Scratch, Miles Nadal, chairman and CEO of

David Droga: avoid “shop-window accounts”

MDC Partners, said: “If we find we’ve got five great ideas, we’ll put up $5m.” Contenders have 120 days to submit their ideas to

Miles Nadal: “If we’ve got five ideas, we’ll put up $5m”

startup@mdc-partners.net. “Whatever happens, we will invest $1m before year-end,” Nadal said. He added that he planned to make the seminar an annual event, with the $1m offer attached. Earlier, Chuck Porter, chief strategist at MDC Partners and co-chairman, Crispin Porter + Bogusky, outlined the essentials for a new agency. One was to have a mission statement. His agency’s statement? “To produce the most talked-about, writtenabout advertising in the world.” Another tip was to “hire ninjas”. He added: “From day one we had account people who would die to make ideas live.” Cheating was also on his list, by which he meant: “Do things other people aren’t doing.” He also advised novices to “swim upstream”, citing CP+B’s ad for Virgin Atlantic which, mindful

of what business travellers often do in hotels, was a seven-minute spoof porn film. David Droga then explained how two years ago he quit a top network job to found Droga5. “We try to hire generous people, people who are so confident in their own skin they are generous.”He also sought people who are “a little bit cynical about advertising”. He advised newcomers against seeking “shop-window accounts”, recalling that his first client was graffiti artist Marc Ecko and the ad — a simulation of Air Force 1 being spray-painted — created a worldwide sensation.He likes the personal touch, explaining that the title of his agency came from when he, the fifth of six children in Australia, went to boarding school his mother sewed laundry tags into his clothes reading “Droga5”. I

SATURDAY, JUNE 26, 2010

D5_AD:Lions 23/06/10 21:15 Page20

IT’S ABOUT THE WORK | VELOCITYFILMS.COM

D7-08-09+D:Lions 26/06/10 22:33 Page9

NEWS

MIXING IT FOR MAXIMUM RESULTS

AT&T’s Lee rethinks big, and employs 3D, to enhance brand experience ESTHER LEE, AT&T’s senior vicepresident of brand marketing and advertising, is “extremely proud” of the US telecoms giant’s Rethink Possible campaign, which she presented at yesterday’s Bridge Worldwide seminar, The Burning Question, Ask It And Transform. “It’s an articulation of our purpose, rather than an attempt to sell anything,” said Lee. “My mission is to elevate the AT&T brand and to make

sure that what we create enhances the brand experience. So far, we’ve had a hugely positive response from our own employees to the new campaign, so I’m confident that it will hit the right note with our customers.” The spot, entitled Whole New World, is part of AT&T’s Rethink Possible campaign. “In line with our new brand positioning, we are trying to tell stories in new and innovative ways,” Lee said.

“The spot is a metaphor showing how AT&T helps people to expand their world. It was created in 3D and will run in movie theatres next month, as well as during ESPN’s 3D coverage of the World Cup.” Observing that AT&T is a Fortune 7 company with 280,000 employees, Lee added: “To understand the entirety of the brand is complex. AT&T is not just products and services — and it’s certainly not

just about carrying voice calls any more. It’s also about the value it offers to consumers. We are rapidly moving into an era where AT&T is supplying the connectivity to devices that monitor people’s health, telling them how best to get from A to B in their car, and even letting them know if their petrol cap is not on properly. At that point, we are intimately involved with our customers’ everyday lives.” I

What women want is to break the cycle

Kimberly-Clark’s Andrew Meurer: “You can’t even refer to ‘down there’”

IN A BOLD and innovative marketing move, feminine-hygiene brand Kotex decided to break the taboo of talking about periods with its UbyKotex product line launch, it was revealed at yesterday’s Organic seminar, Breaking The Cycle: How Kimberly-Clark’s Breakthrough Digital Marketing Efforts Are Engaging, Enlightening And Empowering Today’s Teens. “We wanted to figure out how to address the disconnect between what women need to know about their bodies and what the media will allow,” said Andrew Meurer, KimberlyClark’s vice-president of North American group brands, feminine/adult/senior care. “In the US you can’t even refer to ‘down there’ and you certainly cannot use a word like vagina.”

But today’s young women are living in an increasingly transparent, connected world where nothing is private any more. “They share constantly and try on identities like new outfits,” said Marita Scarfi, CEO of Organic. “So why are they being talked to in the same patronising way that their grandmothers were — especially when 70% of women think that it’s time adverts [for feminine-care products] featuring girls wearing white spandex and dancing or riding horses on the beach changed.” Scarfi added: “Many women feel divorced from their bodies and ill at ease about natural functions, so we put together the Break The Cycle campaign, which is aimed at appealing to women’s intelligence.” I

THURSDAY’s DDB Worldwide conference Welcome To The New World featured Kent Demaine, founder and creative director of OOOii.REALTIME, and one of Hollywood’s best-known future technology visionaries. Demaine, whose credits include Star Trek, Minority Report and Salt, showed how using mixed reality and in-context marketing is set to re-define the brand experience. “There has been a lot of talk about how difficult changing consumer behaviour is,” he said. “So let’s stop trying and instead con-

OOOii.REALTIME’s Kent Demaine

centrate on developing relationships with consumers, which is where the sorts of technologies we are developing come in. Our aim is to take the out-of-home experience to a whole new level by combining the visual elements with context and the human computer we call a brain. Effectively, we are putting FX technology in the real world.” In terms of the retail environment, OOOii.REALTIME is working on several projects that have huge implications for the consumer, Demaine said. “People interacting with images on screens opens up enormous experiential possibilities, especially since the recent introduction of ‘tileable’ LED displays that can cover whole walls,” he added. “And then there’s gesture technology, which we’ll all know how to use in four or five years’ time.” I SATURDAY, JUNE 26, 2010

D7-10+DD:25•01 front 26/06/10 00:03 Page10

NEWS

Advertising everywhere, on everything, for everybody

Shantanu Narayen

SATURDAY, JUNE 26, 2010

ADVERTISERSwill not only be able to reach consumers any time, anywhere via digital platforms, but they will also be doing so on any device, from handsets and TV sets to computers and digital tablets, said Shantanu Narayen during Thursday’s Everything Is Advertising seminar. The president and CEO of Adobe Systems Incorporated, the illustration and content software developer, said the trend would be triggered by the explosion in consumer access to digital media. “By 2014, the internet will have quadrupled in size from what it is today, with a great deal coming from videos,” Narayen said. “Mobile internet traffic is also doubling year after year. This is causing everyone to be hyper-connected, so brands need to be compelling on all the different touch points.” Marketers must therefore learn how to optimise their reach as efficiently and as seamlessly as possible, he said, adding: “Content and data [on consumer activity] will work together in a way that has never been done before.” I

Trevor Horn: “There’s much less musicianship”

Thomas Dolby: “All those shiny toys to play with”

Sasha Frere-Jones: a 1960s feel to now

Is it the end of an era or the start of a brave new world? CONTRASTING views of the state of music — and its future — were presented by three leading industry figures at Thursday’s Y&R seminar. Three musicians — producer and songwriter Trevor Horn, producer Thomas Dolby and music journalist Sasha Frere-Jones — took the stage to discuss Music Is Dead... Long Live Music. “What makes me work with a musician is the material,” Horn said. “I’d rather work on somebody’s first album than somebody’s 17th. I prefer material when it’s fresh.” He then injected a controversial note: “Artists

seem to know a lot more about the business now than in 1979 when I started. But they don’t seem to know as much about the music. There’s much less musicianship because there are fewer places where people can play.” Dolby took a more sanguine view: “I took nearly 20 years off from the music business and, now that I have come back into it, I feel a bit like Austin Powers — all those shiny toys to play with.” While it is a good time for music fans, who can access songs for free, and for artists “who sit down to write a song and can’t wait to upload

on YouTube”, it is tough for “the guys in the middle, because it’s not clear what value they add”, Dolby said. Frere-Jones explained why he had likened the current scene to the 1960s: people are able to listen to the radio and get music for free. Horn disagreed: “I was there in the 1960s. It was the early days of rock ‘n’ roll. You felt something was coming. I don’t feel that now. I feel at the end an era.” Frere-Jones insisted: “If a band is passionate enough, people will love them. No technology is going to change the number of talented people in the world.”I

D7-10+DD:25•01 front 26/06/10 22:35 Page11

NEWS

Barabino’s double Gold for Auditorium Football kicks off new era in Italian PR

Golden moment for Barabino: Luca De Giovanni (left), Rossana Garavaglia, Giulia Faravelli and Luca Barabino

ITALY’S PR sector is making spectacular progress, as shown by the country striking Gold for the first time in Cannes this week, according to Luca Barabino, president and CEO of Barabino & Partners. The company bagged two Gold Lions — the first time Italy has gained such a trophy in PR — for its Auditorium Football project for Heineken. It took the honours in the Best Use of Live Events and Best Integrated Campaign Led By PR categories. For the stunt, hundreds of Milan supporters were persuaded by girlfriends, colleagues and bosses that they had to attend a classical concert on October 21

last year, rather than the crucial Champions League football match against Real Madrid. But within minutes of the concert starting, the musicians fell silent and the fans were able to watch the match on a big screen behind them, finally revealing to them the significance of the campaign slogan ‘Are you still with us?’. “This important international award for the Auditorium Football project is direct evidence of how the PR sector in our country has achieved targets that only a few years ago were considered unthinkable, both in terms of quality and project management,” Barabino said. I

Fogwill’s blueprint for film production 2.0 LANDIAfounder and director Andy Fogwill won praise from the Film jury for his Fiat commercial for Leo Burnett called ‘Parking’. Already in 2010, Fogwill — whose company has featured on the Cannes Festival’s list of the world’s top-10 production houses for the past two years — has shot spots in Spain, Argentina, the US, Brazil, Mexico and the UK. “One of the main challenges of contemporary advertising is to preserve the creative spirit and maintain a sense of fun while working,” Fogwill said. “Time and resources have become the determining factors in all of our work. Our new challenge is how to be faster and more efficient without losing the quality of what we produce.” He added: “I think this is a moment where we all have to pay attention to the small-

est details in every piece we do and reconnect with the craft side of our work which, amid all the pressure, has been lost.”Another challenge is to get to grips with HD. “It’s very important to treat HD as something special and not as just a cheap alternative to film,” Fogwill said. “It’s important to develop it artistically.” Meanwhile, Fogwill has ambitious plans for Landia: “These days you can’t stand still for one second and, although we were never a classical production house, we are trying to formulate the version 2.0 of Landia. One solution is to be more open to new alliances, and to embrace a more flexible structure in order to be both fast and global. In the same way that we have global agencies and clients, there should be global production houses.” I

Landia’s Andy Fogwill: “Our new challenge is how to be faster and more efficient without losing quality”

Grady students add Cannes to curriculum

Combining education and experience: University of Georgia advertising professor Tom Reichert (centre left, in black) and programme director Dr Nathaniel Kohn (centre right, in black) with their advertising degree students

TOM REICHERT, advertising professor, and Dr Nathaniel Kohn, programme director, have brought the best and brightest advertising students at the University of Georgia’s Grady College of Journalism and Mass Communication to Cannes Lions for the first time. The university’s participation — the first of planned annual visits — is part of a mission to “combine education and experience” in the

curriculum, Kohn said. Reichert added: “Global exposure is one of our goals because our students need a sense of what’s going on beyond the US. They need to be exposed to the latest trends and talk to the movers, shakers and rock stars of advertising.” The students’ report of their Cannes Festival experience will be taken into account for their Bachelor’s Degree in Advertising.I

AdForum’s Philippe Paget

AD DATABASE MAKES CANNES DEBUT ADFORUM Monitoring Services, a new online advertisement-monitoring portal, has launched at the Cannes Festival. Described as “the world’s largest advertising database”, the subscription-based operation is a joint venture of two ad-information services: US-based AdForum and Canada’s Global Ad Source. The portal is aimed at international advertising agencies and advertisers seeking access to a reliable library of the world’s best campaigns for business decisions. For example, if agencies are preparing for client reviews and pitches, or are monitoring trends and developing new ideas, AdForum Monitoring Services can offer accurately described high-quality ads with which to work. The database comprises more than seven million copies of ads across five media types — TV, radio, print, outdoor and the internet — from more than 50 countries. The goal is to boost the database’s size to more than 10 million ads by this year’s end. Its interactive format enables users to search for ads by brand, date, product and service category, as well as media type. Philippe Paget, AdForum’s global CEO, said: “We are pleased to offer our multinational clients the ability to customise this service on an enterprisewide basis.” I SATURDAY, JUNE 26, 2010

D7-12-13+D:Lions 26/06/10 22:37 Page12

D7-12-13+D:Lions 26/06/10 22:37 Page13

NEWS

Istanbul’s Bosphorus Bridge: where East meets West

A BRIDGE BETWEEN WORLDS WANT TO SUPERCHARGE YOUR CREATIVE BATTERIES? PAY A VISIT TO TURKEY, SUGGESTS FATOS KARAHASAN, MILLIYET COLUMNIST AND ASSOCIATE PROFESSOR AT ISTANBUL’S BILGI UNIVERSITY

f you are open to change and ready to move out of your comfort zone, you should visit Turkey at your earliest convenience. Turkey will boost your energy, stimulate your senses and provide you with sources of inspiration. Starting with a beginner’s mindset, free from prejudices, you will discover the potential of a unique land and have inspiring experiences. To the tourist willing to track the footprints of humanity, Turkey offers 40,000 years of history. Anatolia, the cradle of civilisation and the melting pot of West and the East, startles visitors with its diversity. Surrounded by four seas and nine neighbours — Greece, Bulgaria, Cyprus, Syria, Iraq, Iran, Armenia, Azerbaijan and Georgia — Turkey links Asia

with Europe and Islam with Christianity. The cultural and financial capital of the country, Istanbul, with its 15 million inhabitants, is a vibrant metropolis. This year, Istanbul is celebrating its new title of European Capital Of Culture. Hosting a range of events, festivals, shows, concerts and exhibitions, the city is more vibrant than ever. While many markets are experiencing economic pain, Turkey — the world’s 17th largest economy — remains in a growth phase and offers attractive opportunities to those who are willing to invest. The country’s private sector has made great progress in the last two decades, while several Turkish companies have established themselves as major players on the world stage. To the entrepreneur who wishes

to expand his business, Turkey is a promising market. With nearly 30 million young consumers under the age of 35, it is a fertile ground for ideas and investment. The Turkish marketing world is well established, with almost all the international advertising and communication networks now present in Istanbul. The country’s media infrastructure is equipped with the

latest technology. As a whole, the Turkish marketing industry is sophisticated and has the manpower to conduct local, regional and even global projects. Since 2002, Milliyet has been the official representative of the Cannes Festival in Turkey and has worked actively to promote the Cannes Lions. As a result, both Turkey’s entries and its awards tally have increased

SURROUNDED BY FOUR SEAS AND NINE NEIGHBOURS, TURKEY LINKS ASIA WITH EUROPE AND ISLAM WITH CHRISTIANITY

steadily over the past eight years. 2009 was a fruitful year for Turkey. We returned home with eight Lions and 35 shortlist nominations. DDB&Co Istanbul was also named the third best Agency Of The Year. This year, we have increased the number of our entries by 66% and are looking forward to reporting back on success of our creatives in Cannes. As always, we have a stand in the registration area of the Palais. If you want Istanbul nights to recharge your creative batteries, Turkish cuisine to surprise your taste buds and the beautiful Bosphorus to take you to an unforgettable journey between Asia and Europe, please come and visit us. We will be happy to offer you some Turkish delight, along with some tips for your holidays.I SATURDAY, JUNE 26, 2010

I have not yet done anything or see anything done on digital that could not be ndon on film and be more beautiful and easeier.

ÂŠKodak, 2010. Kodak and Vision are trademarks.

D7-14-15:Lions 26/06/10 22:52 Page14

Joaquin Baca-Asay Director. Cameraman. Realist.

â&#x20AC;&#x153;THERE HAVE BEEN PROJECTS WHERE I WOULDâ&#x20AC;&#x2122;VE BEEN SCREWED IF Iâ&#x20AC;&#x2122;D SHOT DIGITAL.â&#x20AC;? XS V \R X PRUH V HW JLWD O ,ÂśOO JHW GL I R DG WH DQ G QV WV L JK DO I WK H OL ,I , V KR RW Âż OP WW HU ,ÂśOO X VH K EH N RR O OO WÂś L FU KDOI WKH HZ , MX VW Z LO O $ QG KW LW ,WÂśOO WD NH LJ O WR H DN W OG ZRX UULH G DE RXW ork KDOI W KH WLP H LW K WK H DFWRUV :R LW al w Z PH WL K XF P DV erci thing, H LF m WZ W m HW JH E O o QG , DQ G ZHÂśO s c do any uin SHUI RU P P $ . Hi q n RRW SHUI RU mise he ca o/joa o O WD r JL E XG JHWV" :HÂśOO VK GL p J com proven com/g WK DQ VKRRW LQ V HV O o RU H t DP V . k has ses LWÂśOO FRVW W KH W koda refu Volvo V DOZD\V Z RU WK L L d res OP e at Âż n u r RQ J a t o LQ RW c m KR 6 ica, k Pi arn ar mer m. Le of P l of A h fi Asay ank t i B w a , F , ac e E B r C I whe quin for UN any Joa

D7-15:Lions 26/06/10 02:07 Page15

FILM WINNERS

WINNERS FILM

ROUR MAN E N N I W FILM THE MAN Y LL LIKE

SME COULD ICE OLD SPN + KENNEDY WIEDE AND PORTL

SATURDAY, JUNE 26, 2010

D7-FILM-W-16a33:25•01 front 26/06/10 23:01 Page16

D7-FILM-W-16a33+AD:25•01 front 26/06/10 01:57 Page17

FILM WINNERS Grand Prix A08/007 COSMETICS & BEAUTY Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Supervisor Planner Production Company, City Producer Director Editor Sound Design/Arrangement Post Production Other Credits Entered By

USA THE MAN YOUR MAN COULD SMELL LIKE OLD SPICE BODY WASH WIEDEN+KENNEDY Portland Mark Fitzloff/Susan Hoffman Jason Bagley/Eric Baldwin Craig Allen/Eric Kallman Craig Allen/Eric Kallman Erin Goodsell/Ben Grylewicz Diana Gonzalez/Jess Monsey Britton Taylor MJZ Los Angeles Jeff Scruton Tom Kuntz Carlos Arias, Final Cut Lime Studios Saima Awan VFX Company: The Mill, Los Angeles/ Producer: Arielle Davis/Ep: Sue Troyan WIEDEN+KENNEDY Portland

Gold Awards A02/095 SWEET FOODS & SNACKS Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Agency Producer Account Supervisor Production Company, City Producer Director Editor Post Production Other Credits Entered By A03/036 ALCOHOLIC DRINKS Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Supervisor Account Manager Planner Production Company, City Producer Director

Editor Sound Design/Arrangement Post Production Entered By

Bernard Garry/Mark Burnett/Zen Rosenthal Tone Aston/Simon Lister, Nylon Studios Fuel DROGA5 AUSTRALIA Sydney

A04/119 NON-ALCOHOLIC DRINKS Title Advertiser Product Advertising Agency, City Executive Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Production Company, City

CANADA

Producer Director Editor Music: Artist/Title Sound Design/Arrangement Post Production Other Credits Entered By

ARCTIC SUN PEPSICO TROPICANA ORANGE JUICE BBDO CANADA Toronto Ian Mackellar Adam Bailey John Terry Dena Thompson Managing Director: Tim Welsh Dale Hooper RADKE FILM GROUP Toronto/ FILMGROUP.TV Vancouver Michael Haldane Samir Mallal Ross Birchall, Bijou Patrick Watson/»The Great Escape» Ross Birchall/Bijou/Didier Tovel, Apollo Studio Cherry Beach Sound Compositor/Alter Ego/James Cooper BBDO CANADA Toronto

USA REPLACEMENT GENERAL MILLS/FRUIT BY THE FOOT FRUIT SNACKS SAATCHI & SAATCHI New York Gerry Graf Ralph Watson/Dan Kelleher Michael Illick Dan Lucey John Doris Lisa Miller MJZ Los Angeles Scott Kaplan Tom Kuntz Gavin Cutler/Mackenzie Cutler The Mill NY Online Editor: Tristan Wake; Colorist: Fergus McCall SAATCHI & SAATCHI New York AUSTRALIA REGULARS FOSTER’S VICTORIA BITTER BEER DROGA5 AUSTRALIA Sydney David Nobay David Nobay Cam Blackley/Matty Burton Cam Blackley/Matty Burton Cam Blackley/Matty Burton Paul Johnston Steve Muller Lucy McBurney Fabio Buresti @radical.media Sydney Catherine Anderson/Karen Bryson Gary Freeman

A11/055 USA CLOTHING, FOOTWEAR & ACCESSORIESCAMPAIGN Title HARDCHORUS Advertiser PUMA Product LOVE = FOOTBALL CAMPAIGN Advertising Agency, City DROGA5 New York Executive Creative Director Ted Royer/Duncan Marshall Creative Director Neil Heymann Copywriter Erik Hogfeldt Art Director Petter Hernmarck Agency Producer Dana May/Andrew Allen Production Company, City KNUCKLEHEAD London Producer Ben Mann Director Ben Gregor Editor Alaster Jordan, The Whitehouse Music: Artist/Title Red Rhythm/ Savage Garden «Truly/Madly/Deeply» Sound Design/Arrangement Envy Post Production The Mill Other Credits Creative Chairman: David Droga; Head Of Integrated Production: Sally-Ann Dale; Designer: Jon Donaghy; Digital Production Company: Lolz LLC Entered By DROGA5 New York B01/269 INTERNET FILMCAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Agency Producer Production Company, City Producer

Director Editor Music: Artist/Title Sound Design/Arrangement Post Production Other Credits

Entered By

HARDCHORUS ITALY PUMA LOVE = FOOTBALL CAMPAIGN DROGA5 New York Ted Royer/Duncan Marshall Neil Heymann Erik Hogfeldt Petter Hernmarck Dana May/Andrew Allen KNUCKLEHEAD London Ben Mann

Hamburg

Ben Gregor Alaster Jordan, The Whitehouse «Ti Amo» Envy The Mill Creative Chairman: David Droga; Head Of Integrated Production: Sally-Ann Dale; Designer: Jon Donaghy; Digital Production Company: Lolz, LLC DROGA5 New York

A14/023 ARGENTINA OTHER VEHICLES, AUTO PRODUCTS & SERVICES Title INHERITANCE Advertiser CAR ONE Product CAR DEALERSHIP Advertising Agency, City LEO BURNETT ARGENTINA Buenos Aires Chief Creative Officer Seto Olivieri/Pablo Capara Creative Director Luis Sanchez Zinny/Carmelo Maselli Copywriter Luis Sanchez Zinny Art Director Carmelo Maselli Agency Producer Federico Puricelli/Francisco Tanto Account Supervisor Hernan Cuñado Advertiser’s Supervisor Daniel Ferro Production Company, City ARGENTINACINE Buenos Aires Producer Nano Tidone/Marcos Landajo Director Augusto Gimenez Zapiola Editor Agustin Devitorio Post Production Aldo Ferrari Animation Gizmo Entered By LEO BURNETT ARGENTINA Buenos Aires A19/121 ENTERTAINMENT & LEISURE Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Agency Producer Production Company, City Producer Director DOP/Lighting/Cameraman Sound Design/Arrangement Post Production Other Credits

USA

Entered By A20/090 PUBLICATIONS & MEDIA Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter

Germany

USA CRYING CONSULATE GENERAL OF ARGENTINA IN LOS ANGELES NEW CINEMA FILM FESTIVAL CONILL SAATCHI & SAATCHI Torrance Pablo Buffagni Mario Granatur Pablo Buffagni/Benjamin Levy/Abel Gonzalez/ Jessica Cuevas Martin Donovan/Hernan Ibañez/ Veronica Elizondo/Rob Casillas/Tony Rhi Lourdes Caballero PARANA FILMS Los Angeles Laura Castro Sebastian Leda/Francisco D’Amorim Lima Daniel Karp Engineer: Jaime Zapatal; Producer: Raquel Ramirez, Tono Studios Tunnel Post (Transfer) Fernando Brun/Martin Yarnezian/ Luis Fernandez-Gil CONILL SAATCHI & SAATCHI Torrance FRANCE CLOSET CANAL+ TELEVISION CHANNEL BETC EURO RSCG Paris Stéphane Xiberras Stéphane Xiberras Jean-Christophe Royer

www.wunderfilm.de

SATURDAY, JUNE 26, 2010

D7-FILM-W-16a33+AD:25•01 front 26/06/10 01:57 Page18

D7-FILM-W-16a33+AD:25•01 front 26/06/10 01:57 Page19

FILM WINNERS Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Account Manager Production Company, City Producer Director Post Production Entered By

Eric Astorgue Isabelle Ménard Raphael de Andreis Béatrice Roux Alexandre George/François Brogi/ Clemence Korber SOIXAN7E QUIN5E Paris Soixante Quinze Matthijs van Heijningen Mikros Image BETC EURO RSCG Paris

A23/182 USA COMMERCIAL PUBLIC SERVICESCAMPAIGN Title KAREN Advertiser VONAGE Product TELEPHONE SERVICE Advertising Agency, City TBWA\CHIAT\DAY New York Chief Creative Officer Mark Figliulo Creative Director Jonathan Mackler Copywriter Grant Smith Art Director Richard Ardito Agency Producer Jason Souter; Executive Producer Of Media Arts: Matt Bijarchi Account Supervisor Account Director: Andrew McCree Planner Brand Manager: Jonathan Lee Production Company, City BISCUIT FILMWORKS Los Angeles Producer Senior Executive Producer: Shawn Lacy; Executive Producer: Holly Vega; Line Producer: Rick Jarjoura Director Tim Godsall Editor Ian Mackenzie, Mackenzie Cutler; Executive Producer: Melissa Miller; Asst. Editor: Mona Salma Sound Design/Arrangement Sam Designer, Mackenzie Cutler: Sam Shaffer; Audio Mix: Sound Lounge; Mixer: Tom Jucarone Post Production Telecine: Company 3; Colorist: Tim Masick; Graphics: Brand New School; Executive Producer: Ned Brown Animation Efx: Framestore; Head Of Production: Laney Gradus; Cg Supervisor/Lead Flame Artist: Murray Butler Other Credits Director Of Broadcast Production: Ozzie Spenningsby; Head Of Production (Graphics): Darren Jaffe; Mo Entered By TBWA\CHIAT\DAY New York A23/183 USA COMMERCIAL PUBLIC SERVICESCAMPAIGN Title RATTLE Advertiser VONAGE Product TELEPHONE SERVICE Advertising Agency, City TBWA\CHIAT\DAY New York Chief Creative Officer Mark Figliulo Creative Director Jonathan Mackler Copywriter Grant Smith Art Director Richard Ardito Agency Producer Jason Souter; Executive Producer Of Media Arts: Matt Bijarchi Account Supervisor Account Director: Andrew Mccree Planner Brand Manager: Jonathan Lee Production Company, City BISCUIT FILMWORKS Los Angeles Producer Senior Executive Producer: Shawn Lacy; Executive Producer: Holly Vega; Line Producer: Rick Jarjoura

Director Editor

Sound Design/Arrangement Post Production

Animation

Other Credits

Entered By

Tim Godsall Ian Mackenzie/Mackenzie Cutler; Executive Producer: Melissa Miller; Asst. Editor: Mona Salma Sam Designer, Mackenzie Cutler: Sam Shaffer; Audio Mix: Sound Lounge; Mixer: Tom Jucarone Telecine: Company 3; Colorist: Tim Masick; Graphics: Brand New School; Executive Producer: Ned Brown Efx: Framestore; Head Of Production: Laney Gradus; Cg Supervisor/ Lead Flame Artist: Murray Butler Director Of Broadcast Production: Ozzie Spenningsby; Head Of Production (Graphics): Darren Jaffe; Mo TBWA\CHIAT\DAY New York

A23/184 USA COMMERCIAL PUBLIC SERVICESCAMPAIGN Title DINNER PLANS Advertiser VONAGE Product TELEPHONE SERVICE Advertising Agency, City TBWA\CHIAT\DAY New York Chief Creative Officer Mark Figliulo Creative Director Jonathan Mackler Copywriter Grant Smith Art Director Richard Ardito Agency Producer Jason Souter; Executive Producer Of Media Arts: Matt Bijarchi Account Supervisor Account Director: Andrew Mccree Planner Brand Manager: Jonathan Lee Production Company, City BISCUIT FILMWORKS Los Angeles Producer Senior Executive Producer: Shawn Lacy; Executive Producer: Holly Vega; Line Producer: Rick Jarjoura Director Tim Godsall Editor Ian Mackenzie, Mackenzie Cutler; Executive Producer: Melissa Miller; Asst. Editor: Mona Salma Sound Design/Arrangement Sam Designer, Mackenzie Cutler: Sam Shaffer; Audio Mix: Sound Lounge; Mixer: Tom Jucarone Post Production Telecine: Company 3; Colorist: Tim Masick; Graphics: Brand New School; Executive Producer: Ned Brown Animation Efx: Framestore; Head Of Production: Laney Gradus; Cg Supervisor/Lead Flame Artist: Murray Butler Other Credits Director Of Broadcast Production: Ozzie Spenningsby; Head Of Production (Graphics): Darren Jaffe; Mo Entered By TBWA\CHIAT\DAY New York A27/091 AUSTRALIA PUBLIC AWARENESS MESSAGES Title MONKEY Advertiser WWF Product ENVIRONMENTAL AWARENESS Advertising Agency, City LEO BURNETT SYDNEY Executive Creative Director Andy Dilallo/Jay Benjamin Copywriter Michael Canning/Kieran Antill/Andy DiLallo/ Jay Benjamin Art Director Kieran Antill/Michael Canning/Andy DiLallo/ Jay Benjamin Agency Producer Adrian Shapiro Account Supervisor Paul Everson/Jodi Mcleod

Advertiser’s Supervisor Production Company, City Producer Director Editor Music: Artist/Title Sound Design/Arrangement Post Production Animation Other Credits

Entered By

Lawrence Hennessy REVOLVER Sydney Michael Ritchie/Georgina Wilson Steve Rogers Jack Hutchings, The Butchery Ben Lee/»Song For The Divine Mother Universe» Paul Taylor, Sound Reservoir Animal Logic Set Construction: Studio Kite Prod Design: Steve Jones-Evans. Costumer Design: Margot Wilson. Prosthetics: Odd Studios. LEO BURNETT SYDNEY

A28/032 FUNDRAISING & APPEALS Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Account Manager Production Company, City Producer Director Editor Music: Artist/Title Post Production Entered By

SOUTH AFRICA

B01/173 INTERNET FILM Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Agency Producer

USA

Account Supervisor Account Manager Production Company, City Producer

Director DOP/Lighting/Cameraman Editor Music: Artist/Title Sound Design/Arrangement Other Credits Entered By

SELINAH THE TOPSY FOUNDATION AIDS FOUNDATION FUNDRAISING OGILVY JOHANNESBURG Fran Luckin Gerry Human Bridget Johnson Stephanie van Niekerk Robyn Bergmann/Vidette Kay Lisa Wides/Debbie Dannheisser Louise Johnston Sylvia de Jager Patience Jolingana EGG FILMS Cape Town Kerry Hosford Kim Geldenhuys Kobus Loots Leah Siegel, Human Black Ginger OGILVY JOHANNESBURG

CLEANS YOUR BALLS UNILEVER AXE SHOWER GEL BBH New York Kevin Roddy Pelle Sjoenell/Calle Sjoenell Jon Randazzo Nick Kaplan Jason Bottenus Head Of Broadcast: Lisa Setten; Producer: Chad Utsch Account Director: Armando Turco Business Affairs: Julia Clark STATION FILM Culver City Exec Prod: Tom Rossano; Line Producer: Eric Liney; Mnging Partner: Stephen Orent Harold Einstein Mattia Montero Ian Mackenzie/Mackenzie Cutler; Asst Editor: Mona Salma Pulse Music: Josh Peck/Dan Kuby; Apm Stockhouse Sam Shaffer; Audio Engineer: Mackenzie Cutler Melissa Miller (Exec Prod - Mackenzie Cutler); Schmigital - Jim Hayhow; Adrianna Merlucci BBH New York

SATURDAY, JUNE 26, 2010

D7-FILM-W-16a33+AD:25•01 front 26/06/10 01:57 Page20

D7-FILM-W-16a33+AD:25•01 front 26/06/10 01:57 Page21

FILM WINNERS B01/346 INTERNET FILM Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Agency Producer Production Company, City Producer Director Sound Design/Arrangement Other Credits Entered By

UNITED KINGDOM

B02/031 OTHER SCREENS Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Supervisor

USA

Advertiser’s Supervisor Account Manager Planner Production Company, City Producer Director Editor Music: Artist/Title

Sound Design/Arrangement Other Credits Entered By B04/022 INTERACTIVE FILM Title Advertiser

THE MAN WHO WALKED AROUND THE WORLD DIAGEO JOHNNIE WALKER WHISKY BBH London Nick Gill Mick Mahoney Justin Moore Justin Moore Ruben Mercadal HLA London Stephen Plesniak Jamie Rafn Aaron Reynolds, Wave Music: Adelphoi Music BBH London

REPLAY GATORADE BRANDED CONTENT TBWA\CHIAT\DAY LA Global Director Of Media Arts: Lee Clow Chief Creative Officer: Rob Schwartz Group Creative Director: Jimmy Smith Associate Creative Director: Steve Howard Associate Creative Director: Brent Anderson Brian O’ Rourke Management Supervisor: Amy Farias/ Account Executive: Adam Bersin Digital: Jeremiah Knight/Andrew Corpman/ Paul Kinsella Group Account Director: Brynn Bardacke Scott Macmaster/Martin Ramos/Daniel Teng CAVIAR LA Santa Monica Johanna Woollcott/Holli Hanley/ Rosanne Korenberg Kris Belman/V. Scott Balcerek Scott Balcerek/Greg Young/Mike Hale/ Curtis Roen Amber Music/5alarm Music/Extreme Music/ Adam Oliver Music/Hest/Kramer Music/ Killer Tracks Pop Sound/Eleven Sound/Fox Sports Net Fox Sports Net: Svp/Ep Regional Production Read Jackson/Vp Production- Laura Mickelson TBWA\CHIAT\DAY LA GERMANY

LAST CALL NBC UNIVERSAL GLOBAL NETWORKS DEUTSCHLAND Product 13TH STREET HORROR CHANNEL Advertising Agency, City JUNG von MATT Hamburg Executive Creative Director Mathias Stiller/Wolfgang Schneider Creative Director Andreas Henke/Peter Gocht/Christian Kroll Copywriter Peter Gocht/Andreas Henke Art Director Daniel Leverenz/Marius Bell Agency Producer Julia Cramer Account Supervisor Franzis Heusel/Helen Seiffe/Ruben Donath Production Company, City FILM DELUXE Berlin Producer Glenn Bernstein/Katharina Strauss/Stephan Pauly, Film Deluxe; Simone Legner/Tim Tibor, Nhb

Director DOP/Lighting/Cameraman Sound Design/Arrangement Other Credits

Entered By

Chistian Mielmann Carlo Jelavic Julian Holzapfel/Takis Christos Sariannidis/ Michael Tibes Technical Realization: Powerflasher; Alexandra Ion/Constanze Leinweber, Powerflasher; Juergen Day/Andreas Fritz/ Martin Prangenberg JUNG von MATT Hamburg

Silver Awards A01/056 SAVOURY FOODSCAMPAIGN Title Advertiser Product Advertising Agency, City Creative Director Copywriter Art Director Account Supervisor Production Company, City Producer Director DOP/Lighting/Cameraman Editor Music: Artist/Title Sound Design/Arrangement Post Production Entered By

EGYPT

A01/057 SAVOURY FOODSCAMPAIGN Title Advertiser Product Advertising Agency, City Creative Director Copywriter Art Director Account Supervisor Production Company, City Producer Director DOP/Lighting/Cameraman Editor Music: Artist/Title Sound Design/Arrangement Post Production Entered By

EGYPT

A01/058 SAVOURY FOODSCAMPAIGN Title Advertiser Product Advertising Agency, City Creative Director Copywriter Art Director Account Supervisor Production Company, City Producer

EGYPT

KITCHEN A. DAIRY PANDA CHEESE ADVANTAGE MARKETING & ADVERTISING Cairo Ali Ali/Maged Nasar Ali Ali/Maged Nasar Hossam Fawzy Reem Ezz El Din THE HOUSE Cairo Hossam Fawzy Ali Ali Pedro Belray Mohsen Abdel Wahab, Azman Library Hosny Ali Azman ADVANTAGE MARKETING & ADVERTISING Cairo

Director DOP/Lighting/Cameraman Editor Music: Artist/Title Sound Design/Arrangement Post Production Entered By

Ali Ali Pedro Belray Mohsen Abdel Wahab, Azman Library Hosny Ali Azman ADVANTAGE MARKETING & ADVERTISING Cairo

A02/121 SWEET FOODS & SNACKS Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Agency Producer

USA

Account Supervisor Account Manager Production Company, City Producer Director Editor Sound Design/Arrangement Post Production Animation Other Credits

OFFICE A. DAIRY PANDA CHEESE ADVANTAGE MARKETING & ADVERTISING Cairo Ali Ali/Maged Nasar Ali Ali/Maged Nasar Hossam Fawzy Reem Ezz El Din THE HOUSE Cairo Hossam Fawzy Ali Ali Pedro Belray Mohsen Abdel Wahab, Azman Library Hosny Ali Azman ADVANTAGE MARKETING & ADVERTISING Cairo

HOSPITAL A. DAIRY PANDA CHEESE ADVANTAGE MARKETING & ADVERTISING Cairo Ali Ali/Maged Nasar Ali Ali/Maged Nasar Hossam Fawzy Reem Ezz El Din THE HOUSE Cairo Hossam Fawzy

Entered By

PLANT WRIGLEY SKITTLES SWEETS TBWA\CHIAT\DAY New York Mark Figliulo Rob Baird Alisa Sengel Wixom Kris Wixom Jason Souter; Executive Producer Of Media Arts: Matt Bijarchi Kelsey Robertson Group Account Director: Ritu Sharma SMUGGLER Hollywood Kathy Rhodes; Executive Producer: Patrick Milling Smith/Brian Carmody/Lisa Rich Guy Shelmerdine Jon Grover/Steve Gandolfini/Cut/Run; Assistant Editor: Zach Neumeyer/Isaac Chen Sound Lounge; Mixer: Philip Loeb Brand New School; Executive Producer: Ned Brown; Creative Director: Jens Gehlhaar Framestore; Senior Flame Artist: Marryanne Butler; Flame Artist: Miyuki Shimamoto Director Of Broadcast Production (Agency): Ozzie Spenningsby TBWA\CHIAT\DAY New York

A03/032 USA ALCOHOLIC DRINKSCAMPAIGN Title AMY Advertiser AB-INBEV Product BUD LIGHT BEER Advertising Agency, City DDB Chicago Chief Creative Officer Group Creative Director: Mark Gross Creative Director Chris Roe/Chuck Rachford Copywriter Associate Creative Director: Jason Karley; Copywriter: Jeb Quaid Art Director Associate Creative Director: Galen Graham Agency Producer Executive Director Of Integrated Production: Diane Jackson; Executive Producer: Will St. Clair Account Supervisor Executive Producer: Liat Ebersohl Production Company, City MJZ Los Angeles Producer Executive Producer: Jeff Scruton; Producer: Scott Kaplan Director Tom Kuntz Editor Matt Wood, The Whitehouse; Producer: Carrie Holecek Entered By DDB Chicago A03/033 USA ALCOHOLIC DRINKSCAMPAIGN Title ENTRANCE Advertiser AB-INBEV Product BUD LIGHT BEER Advertising Agency, City DDB Chicago

KING OF THE JUNGLE

SATURDAY, JUNE 26, 2010

D7-FILM-W-16a33+AD:25•01 front 26/06/10 01:57 Page22

FILM WINNERS

Chief Creative Officer Creative Director Copywriter Art Director Agency Producer Production Company, City Producer Director Editor Post Production Entered By

Group Creative Director: Mark Gross Chris Roe/Chuck Rachford Associate Creative Director: Jason Karley Associate Creative Director: Galen Graham Executive Director Of Integrated Production: Diane Jackson; Executive Producer: Will St. Clair MJZ Los Angeles Executive Producer: Jeff Scruton; Producer: Scott Kaplan Tom Kuntz Kirk Baxter, Rock Paper Scissors Method DDB Chicago

A03/034 USA ALCOHOLIC DRINKSCAMPAIGN Title PAINTBALL Advertiser AB-INBEV Product BUD LIGHT BEER Advertising Agency, City DDB Chicago Chief Creative Officer Group Creative Director: Mark Gross Creative Director Chris Roe/Chuck Rachford Copywriter Creative Director: Bart Culberson Art Director Creative Director: Brad Morgan Agency Producer Executive Director Of Integrated ProductionDiane Jackson/Executive Producer-Will St. Clair Production Company, City MJZ Los Angeles Producer Executive Producer: Jeff Scruton; Producer: Scott Kaplan Director Tom Kuntz Editor Kirk Baxter, Rock Paper Scissors Post Production Method Entered By DDB Chicago

Planner Production Company, City Producer Director Sound Design/Arrangement Entered By

Gabriela Soares/Thaís Frazão DINAMO FILMES São Paulo Equipe Dinamo Filmes Ricardo Carelli Saxsofunny/Cesar Brandão BORGHIERH/LOWE São Paulo

A08/008 USA COSMETICS & BEAUTYCAMPAIGN Title DIFFERENT SCENTS FOR DIFFERENT GENTS Advertiser OLD SPICE Product MALE GROOMING Advertising Agency, City WIEDEN+KENNEDY Portland Executive Creative Director Mark Fitzloff/Susan Hoffman Creative Director Jason Bagley/Eric Baldwin Copywriter Craig Allen/Eric Kallman Art Director Craig Allen/Eric Kallman Agency Producer Andres Murillo/Ben Grylewicz (EP) Account Supervisor Diana Gonzalez Planner Britton Taylor Production Company, City MJZ Los Angeles Producer Scott Kaplan/Jeff Scruton (EP) Director Tom Kuntz Editor Gavin Cutler, Mackenzie Cutler Sound Design/Arrangement Gus Coven, Stimmung/Sam Shaffer/ Mackenzie Cutler/Lime Studios (Audio Post Production Company) Other Credits VFX: The Mill LA/Arielle Davis/Sue Troyan (Ep) Entered By WIEDEN+KENNEDY Portland

A03/035 USA ALCOHOLIC DRINKSCAMPAIGN Title PILLOW FIGHT Advertiser AB-INBEV Product BUD LIGHT BEER Advertising Agency, City DDB Chicago Chief Creative Officer Group Creative Director: Mark Gross Creative Director Chris Roe/Chuck Rachford Copywriter Creative Director: Bart Culberson Art Director Creative Director: Brad Morgan Agency Producer Executive Director Of Integrated Production: Diane Jackson; Executive Producer: Will St. Clair Production Company, City MJZ Los Angeles Producer Executive Producer: Jeff Scruton; Producer: Scott Kaplan Director Tom Kuntz Editor Kirk Baxter, Rock Paper Scissors Post Production Method Entered By DDB Chicago

A08/009 USA COSMETICS & BEAUTYCAMPAIGN Title KISS Advertiser OLD SPICE Product MALE GROOMING Advertising Agency, City WIEDEN+KENNEDY Portland Executive Creative Director Mark Fitzloff/Susan Hoffman Creative Director Jason Bagley/Eric Baldwin Copywriter Craig Allen/Eric Kallman Art Director Craig Allen/Eric Kallman Agency Producer Andres Murillo/Ben Grylewicz (EP) Account Supervisor Diana Gonzalez Planner Britton Taylor Production Company, City MJZ Los Angeles Producer Scott Kaplan/Jeff Scruton (EP) Director Tom Kuntz DOP/Lighting/Cameraman Salvatore Totino Editor Gavin Cutler, Mackenzie Cutler Sound Design/Arrangement Gus Coven, Stimmung/Sam Shaffer/ Mackenzie Cutler/Lime Studios (Audio Post Production Company) Other Credits VFX: The Mill LA/Arielle Davis/Sue Troyan (Ep) Entered By WIEDEN+KENNEDY Portland

A05/015 BRAZIL HOUSEHOLD: CLEANING PRODUCTS Title BLACK AND WHITE Advertiser UNILEVER Product SKIP DETERGENT Advertising Agency, City BORGHIERH/LOWE São Paulo Executive Creative Director José Henrique Borghi/Erh Ray Creative Director Fernando Nobre Copywriter Pedro Corbett Art Director Piu Afonseca Agency Producer Márcia Coelho Account Manager Robert Filshill/Marcelo Sarti

A08/025 COSMETICS & BEAUTY Title Advertiser Product Advertising Agency, City Executive Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor

SATURDAY, JUNE 26, 2010

FRANCE DOVE MAN UNILEVER MEN’S CARE OGILVY FRANCE Paris Gerry Human/Chris Garbutt Samuel Moore Juri Zaech/David Aronson Lynn Roer Linda Cornelius Steve Miles

Account Manager Production Company, City Entered By

Samantha Wilson MJZ Los Angeles OGILVY FRANCE Paris

A13/188 CARS Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Manager

USA

Production Company, City Producer Director Editor Sound Design/Arrangement Other Credits Entered By

SWORD COLLECTOR LAND ROVER LAND ROVER Y&R New York Scott Vitrone/Ian Reichenthal Guillermo Vega/Icaro Doria/Dan Morales Brandon Henderson Dan Treichel Lora Schulson/Nathy Aviram Thomas Steadman/Jennifer Motterhead/ Keith Rhodes O POSITIVE FILMS New York Marc Grill/Toni Lipari/Devon Clark Jim Jenkins Jason Macdonald, Number Six Editorial Henry Boy/Bill Chesley Audio Mix: Sound Lounge/Philip Loeb Y&R New York

A14/022 ARGENTINA OTHER VEHICLES, AUTO PRODUCTS & SERVICES Title BLUEBERRIES Advertiser CAR ONE Product CAR DEALERSHIP Advertising Agency, City LEO BURNETT ARGENTINA Buenos Aires Chief Creative Officer Seto Olivieri/Pablo Capara Creative Director Luis Sanchez Zinny/Carmelo Maselli Copywriter Luis Sanchez Zinny Art Director Carmelo Maselli Agency Producer Federico Puricelli/Francisco Tanto Account Supervisor Hernan Cuñado Advertiser’s Supervisor Daniel Ferro Production Company, City ARGENTINACINE Buenos Aires Producer Nano Tidone/Marcos Landajo Director Augusto Gimenez Zapiola Editor Agustin Devitorio Post Production Aldo Ferrari Animation Gizmo Entered By LEO BURNETT ARGENTINA Buenos Aires A16/125 RETAIL STORES Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Account Manager Planner Production Company, City Producer

UNITED KINGDOM ALWAYS A WOMAN JOHN LEWIS JOHN LEWIS ADAM & EVE London Ben Priest Ben Priest Ben Priest/Ben Tollett/Emer Stamp Ben Tollett/Emer Stamp/Matt Woolner/ Steve Wioland Ben Tollett/Emer Stamp/Matt Woolner/ Steve Wioland Leila Bartlam Tammy Einav Craig Inglis Ed Ross David Golding BLINK PRODUCTIONS London Matthew Fone

D7-FILM-W-16a33+AD:25•01 front 26/06/10 01:57 Page23

FILM WINNERS Director DOP/Lighting/Cameraman Editor Music: Artist/Title Sound Design/Arrangement Post Production Other Credits Entered By

Dougal Wilson Dan Landin Joe Guest, Final Cut Fyfe Dangerfield/»Always A Woman» James Saunders, Jungle Mpc Production Designer: Kk Barrett ADAM & EVE London

A17/064 UNITED KINGDOM RESTAURANTS & FAST FOOD OUTLETSCAMPAIGN Title EVERYBODY Advertiser McDONALD’S Product McDONALD’S Advertising Agency, City LEO BURNETT London Executive Creative Director Jonathan Burley Creative Director Jim Bolton Copywriter Tony Malcolm/Guy Moore Art Director Tony Malcolm/Guy Moore Agency Producer Graeme Light Production Company, City MOXIE PICTURES London Producer Jess Ensor Director Neil Gorringe Entered By LEO BURNETT London A17/065 UNITED KINGDOM RESTAURANTS & FAST FOOD OUTLETSCAMPAIGN Title TECHY TYPES Advertiser McDONALD’S Product McDONALD’S Advertising Agency, City LEO BURNETT London Executive Creative Director Jonathan Burley Creative Director Jim Bolton Copywriter Tony Malcolm/Guy Moore Art Director Tony Malcolm/Guy Moore Agency Producer Graeme Light Production Company, City MOXIE PICTURES London Producer Jess Ensor Director Neil Gorringe Entered By LEO BURNETT London A19/143 THE NETHERLANDS ENTERTAINMENT & LEISURECAMPAIGN Title HAIRDRESSER Advertiser IDFA (INTERNATIONAL DOCUMENTARY FESTIVAL AMSTERDAM) Product DOCUMENTARY FESTIVAL Advertising Agency, City TBWA\NEBOKO Amsterdam Executive Creative Director Bas Engels/Pim van Nunen Copywriter Bas Engels Art Director Pim van Nunen Agency Producer Jolene den Boer Account Supervisor Valérie Dekeuwer Advertiser’s Supervisor Cees van’t Hullenaar/Cathalijne de Wilde Account Manager Elise Dam Production Company, City 25FPS Amsterdam Producer Wikke van der Burg Director Janice Pierre DOP/Lighting/Cameraman Menno Westendorp Editor Chiel Muller/David Zaretti Music: Artist/Title Massivemusic Amsterdam Sound Design/Arrangement Fc Walvisch Post Production 50fps/Avp Other Credits Set Designer: Jelier/Schaaf Entered By TBWA\NEBOKO Amsterdam

A19/144 THE NETHERLANDS ENTERTAINMENT & LEISURECAMPAIGN Title PARAMEDICS Advertiser IDFA (INTERNATIONAL DOCUMENTARY FESTIVAL AMSTERDAM) Product DOCUMENTARY FESTIVAL Advertising Agency, City TBWA\NEBOKO Amsterdam Executive Creative Director Bas Engels/Pim van Nunen Copywriter Bas Engels Art Director Pim van Nunen Agency Producer Jolene den Boer Account Supervisor Valérie Dekeuwer Advertiser’s Supervisor Cees van’t Hullenaar/Cathalijne de Wilde Account Manager Elise Dam Production Company, City 25FPS Amsterdam Producer Wikke van der Burg Director Janice Pierre DOP/Lighting/Cameraman Menno Westendorp Editor Chiel Muller/David Zaretti Music: Artist/Title Massivemusic Amsterdam Sound Design/Arrangement Fc Walvisch Post Production 50fps/Avp Other Credits Set Designer: Jelier/Schaaf Entered By TBWA\NEBOKO Amsterdam A21/002 AUSTRALIA BANKING, INVESTMENT & INSURANCECAMPAIGN Title WORKING LESS Advertiser HBF Product HEALTH INSURANCE Advertising Agency, City MEERKATS Perth Creative Director Mike Edmonds Copywriter Kurt Beaudoin Art Director Jon Jungwirth Agency Producer Sam Rees/Brooke Marshall Account Supervisor Jim Groves Advertiser’s Supervisor John Lecras Account Manager Claire Wilkinson/Britt Oddy Planner Ronnie Duncan Production Company, City FLYING FISH Sydney Producer Paul Friedmann Director Niki Caro Editor Niki Caro Post Production Double G Entered By MEERKATS Perth A21/003 AUSTRALIA BANKING, INVESTMENT & INSURANCECAMPAIGN Title HOW IT USED TO BE Advertiser HBF Product HEALTH INSURANCE Advertising Agency, City MEERKATS Perth Creative Director Mike Edmonds Copywriter Kurt Beaudoin Art Director Jon Jungwirth Agency Producer Sam Rees/Brooke Marshall Account Supervisor Jim Groves Advertiser’s Supervisor John Lecras Account Manager Claire Wilkinson/Britt Oddy Planner Ronnie Duncan Production Company, City FLYING FISH Sydney Producer Paul Friedmann Director Niki Caro Editor Niki Caro Post Production Double G Entered By MEERKATS Perth

A21/068 ITALY BANKING, INVESTMENT & INSURANCE Title BUS Advertiser ING DIRECT Product DEPOSIT ACCOUNT Advertising Agency, City LEO BURNETT Milan Executive Creative Director Enrico Dorizza/Sergio Rodriguez Creative Director Corrado Cardoni Copywriter Santiago Saiegh Art Director Luca Zamboni Agency Producer Monica Rossi Account Supervisor Brand Leader: Bruno Borsetto Production Company, City MERCURIO CINEMATOGRAFICA Milan Entered By LEO BURNETT Milan A21/146 THAILAND BANKING, INVESTMENT & INSURANCE Title BRIDGE Advertiser MUANG THAI LIFE ASSURANCE Product LIFE INSURANCE Advertising Agency, City JWT BANGKOK Chief Creative Officer Pinit Chantaprateep Executive Creative Director Pinit Chantaprateep Creative Director Warawut Kaennakham/Kittiphan Palmoke Copywriter Warawut Kaennakham/Littichai Panitjaroen Art Director Kittiphan Palmoke/Peeravit Pansuwan Agency Producer Jiroj Mechoojit Account Supervisor Pajsalita Horsathittham Advertiser’s Supervisor Phittraporn Punyaratabandhu Account Manager Phanicha Chirapark Planner Sivaporn Majaroen Production Company, City PHENOMENA Bangkok Director Thanonchai Sornsrivichai Editor Manop Boonvipas, Matad Company Entered By JWT BANGKOK A22/013 FINLAND BUSINESS EQUIPMENT & SERVICES Title DRAMA QUEEN Advertiser CFP-E/SHOTS Product YOUNG DIRECTOR AWARDS Advertising Agency, City TBWA\PHS HELSINKI Copywriter Mira Olsson Art Director Minna Lavola Advertiser’s Supervisor François Chilot/Hannes Jakobsen Production Company, City L-A-D-A Amsterdam/CAVIAR Amsterdam Producer Jacques Vereecken/Karen Bruinsma Director Rogier Hesp Editor Maurik De Ridder Sound Design/Arrangement Studio De Keuken Post Production Goeroepost Media Other Credits Jasnai Jansen/Evalotte Oosterop/ Eefje Helmus/Joost Meeuwig/Sven Kommers Entered By TBWA\PHS HELSINKI A26/058 USA PUBLIC HEALTH & SAFETYCAMPAIGN Title CUSTOMER SERVICE Advertiser AMERICAN LEGACY FOUNDATION Product SMOKING AWARENESS Advertising Agency, City ARNOLD WORLDWIDE Boston Chief Creative Officer Pete Favat Creative Director Pete Favat/John Kearse/Meg Siegal Copywriter Gregg Nelson/Will Chambliss Art Director Eric Stephenson/Rob Kottkamp

SATURDAY, JUNE 26, 2010

D7-FILM-W-16a33+AD:25•01 front 26/06/10 01:57 Page24

FILM WINNERS

Agency Producer Account Supervisor Account Manager Production Company, City Director Editor Sound Design/Arrangement Post Production Entered By

Carron Pedonti Management Supervisor: Kat Karpati Executive Director: Paul Nelson SMUGGLER New York Henry-Alex Rubin Aaron Langley, Cosmo Street Editorial Mike Secher, Soundtrack Boston Dave Wallard/Peter Bullis/ Amy Appleton, Brickyard Vfx ARNOLD WORLDWIDE Boston

A26/060 USA PUBLIC HEALTH & SAFETYCAMPAIGN Title LECTURE HALL Advertiser AMERICAN LEGACY FOUNDATION Product SMOKING AWARENESS Advertising Agency, City ARNOLD WORLDWIDE Boston Chief Creative Officer Pete Favat Creative Director Pete Favat/John Kearse/Meg Siegal Copywriter Gregg Nelson/Will Chambliss Art Director Eric Stephenson/Rob Kottkamp Agency Producer Carron Pedonti Account Supervisor Management Supervisor: Kat Karpati Account Manager Executive Director: Paul Nelson Production Company, City SMUGGLER New York Director Henry-Alex Rubin Editor Aaron Langley, Cosmo Street Editorial Sound Design/Arrangement Mike Secher, Soundtrack Boston Post Production Dave Wallard/Peter Bullis/ Amy Appleton, Brickyard Vfx Entered By ARNOLD WORLDWIDE Boston A26/064 USA PUBLIC HEALTH & SAFETYCAMPAIGN Title BIG BUSINESS Advertiser AMERICAN LEGACY FOUNDATION Product SMOKING AWARENESS Advertising Agency, City ARNOLD WORLDWIDE Boston Chief Creative Officer Pete Favat Creative Director Pete Favat/John Kearse/Meg Siegal Copywriter Gregg Nelson/Will Chambliss Art Director Eric Stephenson/Rob Kottkamp Agency Producer Carron Pedonti Account Supervisor Kat Karpati Account Manager Paul Nelson Production Company, City SMUGGLER New York Director Henry-Alex Rubin Editor Lawrence Young, Cosmo Street Editorial Sound Design/Arrangement Mike Secher, Soundtrack Boston Post Production Dave Wallard/Peter Bullis/ Amy Appleton, Brickyard Vfx Entered By ARNOLD WORLDWIDE Boston A26/065 USA PUBLIC HEALTH & SAFETYCAMPAIGN Title PR Advertiser AMERICAN LEGACY FOUNDATION Product SMOKING AWARENESS Advertising Agency, City ARNOLD WORLDWIDE Boston Chief Creative Officer Pete Favat Creative Director John Kearse Copywriter Gregg Nelson/Will Chambliss Art Director Eric Stephenson/Rob Kottkamp Agency Producer Carron Pedonti

Account Supervisor Account Manager Production Company, City Director Editor Sound Design/Arrangement Post Production Entered By

Management Supervisor: Kat Karpati Executive Director: Paul Nelson SMUGGLER New York Henry-Alex Rubin Aaron Langley, Cosmo Street Editorial Mike Secher, Soundtrack Boston Dave Wallard/Peter Bullis/ Amy Appleton, Brickyard Vfx ARNOLD WORLDWIDE Boston

A26/066 USA PUBLIC HEALTH & SAFETYCAMPAIGN Title PROBLEM SOLVING Advertiser AMERICAN LEGACY FOUNDATION Product SMOKING AWARENESS Advertising Agency, City ARNOLD WORLDWIDE Boston Chief Creative Officer Pete Favat Creative Director Pete Favat/John Kearse/Meg Siegal Copywriter Gregg Nelson/Will Chambliss Art Director Eric Stephenson And Rob Kottkamp Agency Producer Carron Pedonti Account Supervisor Management Supervisor: Kat Karpati Account Manager Executive Director: Paul Nelson Production Company, City SMUGGLER New York Director Henry-Alex Rubin Editor Aaron Langley, Cosmo Street Editorial Sound Design/Arrangement Mike Secher, Soundtrack Boston Post Production Dave Wallard/Peter Bullis/ Amy Appleton, Brickyard Vfx Entered By ARNOLD WORLDWIDE Boston A27/062 AUSTRALIA PUBLIC AWARENESS MESSAGES Title GOODNIGHT, TRAVEL WELL Advertiser MTV EXIT FOUNDATION Product GLOBAL SEX TRADE AWARENESS Advertising Agency, City COLMAN RASIC Sydney Executive Creative Director Dejan Rasic/Rebecca Carrasco Creative Director Dejan Rasic/Rebecca Carrasco Copywriter Dejan Rasic/Rebecca Carrasco Art Director Dejan Rasic/Rebecca Carrasco Agency Producer Rene Shalala Account Supervisor Ben Colman Advertiser’s Supervisor Simon Goff Account Manager Ben Colman Planner Dejan Rasic/Rebecca Carrasco Production Company, City ANONYMOUS CONTENT Culver City Producer Hans Ritter/Andy Traines Director David Slade DOP/Lighting/Cameraman Jo Willems Editor Gary Knight, Peepshow New York Music: Artist/Title The Killers/»Goodnight, Travel Well» Post Production Moving Picture Company Los Angeles Other Credits Music Consultancy: Huge Music Uk Entered By COLMAN RASIC Sydney A27/145 INDIA PUBLIC AWARENESS MESSAGESCAMPAIGN Title SOFTWARE ENGINEER Advertiser BREAKTHROUGH TRUST Product DOMESTIC VIOLENCE AWARENESS Advertising Agency, City OGILVY & MATHER Mumbai Chief Creative Officer Raji Rao/Abhijit Avasthi Creative Director Zenobia Pithawalla

Copywriter Art Director Account Supervisor Account Manager Production Company, City Producer Director DOP/Lighting/Cameraman Editor Sound Design/Arrangement Post Production Other Credits

Entered By

Ryan Mendonca Mark Benjamin Suchitra Madidi Deepika Tiwari LITTLE LAMB FILMS Mumbai Supratik Datta Bauddhayan Mukherji Harendra Singh Shweta Venkat/Sanchari Das Mollick Dharmesh Vora Emilio Batungbacal, Pixion Online Editor: Sumanth David/Line Producer: Shivani Shah/ Costume Designer: Surya Balkrishnan OGILVY & MATHER Mumbai

A27/146 INDIA PUBLIC AWARENESS MESSAGESCAMPAIGN Title BUS DRIVER Advertiser BREAKTHROUGH TRUST Product DOMESTIC VIOLENCE AWARENESS Advertising Agency, City OGILVY & MATHER Mumbai Chief Creative Officer Raji Rao/Abhijit Avasthi Creative Director Zenobia Pithawalla Copywriter Ryan Mendonca Art Director Mark Benjamin Account Supervisor Suchitra Madidi Account Manager Deepika Tiwari Production Company, City LITTLE LAMB FILMS Mumbai Producer Supratik Datta Director Bauddhayan Mukherji DOP/Lighting/Cameraman Harendra Singh Editor Shweta Venkat/Sanchari Das Mollick Sound Design/Arrangement Dharmesh Vora Post Production Emilio Batungbacal,Pixion Other Credits Online Editor: Sumanth David; Line Producer: Shivani Shah; Costume Designer: Surya Balkrishnan Entered By OGILVY & MATHER Mumbai A28/048 FUNDRAISING & APPEALS Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Production Company, City Producer Director DOP/Lighting/Cameraman Editor Sound Design/Arrangement Post Production Animation Entered By

MEXICO HIGHWAY HOSPITAL SAN JOSÉ ORGAN & TISSUE DONATION OGILVY MEXICO José Montalvo Miguel Angel Ruiz Luis Elizalde Raúl Rivera Raúl Rivera Juan Pablo Osio Miguel Velázquez Victoria Alvarez CENTRAL FILMS Mexico City Enrique Nava Rodrigo García Beto Casillas Jorge Hernández Cuadrilátero Central Films Central Films OGILVY MEXICO

SOUTH AFRICA OFFICE Metal Lane, 4 Kloof Street, Cape Town, 8001, T: +27 21 424 9999 F: +27 21 424 9998 M: +27 83 635 9699

Your gateway to filming in Africa, the continent with the most spectacular locations on Earth!

info@afsproductions.com | www.afsproductions.com

SATURDAY, JUNE 26, 2010

AMERICA OFFICE 507 N. Almont Drive, Los Angeles, CA, 90048, USA, T: +1 310 273 9693 F: +1 310 273 9698 M: +1 310 383 9699

D7-FILM-W-16a33+AD:25•01 front 26/06/10 01:57 Page25

FILM WINNERS A28/051 FUNDRAISING & APPEALS Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Supervisor Account Manager Production Company, City Producer Director DOP/Lighting/Cameraman Editor Sound Design/Arrangement

Post Production Other Credits Entered By

CANADA FIGHT CANADIAN CANCER SOCIETY CANCER SOCIETY DDB CANADA/TORONTO Andrew Simon Andrew Simon Shane Ogilvie Todd Mackie Marie-Pierre Toure Jennifer Journeaux Jennifer Patterson INDUSTRY FILMS Toronto Joan Bell/Gail Goldsack Jeff Labbe Glen Keenan Ross Birchall, Bijou Editorial Chris Tait/Stephanie Pigott/ Pirate Radio/ Television Bijou Editorial Colourist: Bill Ferwerda, Notch; Casting: Jigsaw Casting DDB CANADA/TORONTO

B02/022 OTHER SCREENS Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Account Manager Production Company, City Producer Director Editor Music: Artist/Title Sound Design/Arrangement Post Production Animation Other Credits

B01/295 INTERNET FILM Title Advertiser Product Advertising Agency, City Creative Director Account Supervisor Production Company, City Producer Director Editor Music: Artist/Title Post Production Other Credits Entered By

ITALY LIFE AND ROLL EDITRICE QUADRATUM ROLLING STONE MAGAZINE D’ADDA LORENZINI VIGORELLI BBDO Milan Stefania Siani/Federico Pepe Errica Maggio DIAVIVA Reggio Emilia Alain Sanyas Marco Gentile Stuart Greenwald Oliver Ledbury, Circle Of Uncertainty Edi Effetti Digitali Italiani Speaker : Francesco Pannofino DIAVIVA Reggio Emilia

Entered By

B02/002 OTHER SCREENS Title Advertiser Product Advertising Agency, City Executive Creative Director Copywriter

UNITED ARAB EMIRATES

Account Manager Planner Production Company, City Producer

Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Account Manager Production Company, City Director Sound Design/Arrangement Other Credits Entered By

EMIRATES TAKE OFF MERCEDES-BENZ MERCEDES C 63 AMG IMPACT BBDO Dubai Jenny Morris/Jeremy Southern Jeremy Southern/ Grant McGrath/ Darren McCall Mark Held/Andrej Arsenijevic Azza Abou Al Magd Fadi El Aswad Ashraf Tamim Albert Lorenzo BOOMTOWN PRODUCTIONS Dubai Omar Abbas BKP Jelle De Mey IMPACT BBDO Dubai

B02/036 OTHER SCREENS Title Advertiser Product Advertising Agency, City Chief Creative Officer Copywriter Art Director Agency Producer

Director Editor Sound Design/Arrangement Post Production Animation Other Credits

Entered By

USA YES, VIRGINIA MACY’S BRANDED CONTENT JWT New York Ty Montague/Harvey Marco Wayne Best Matt Macdonald Chris Plehal Jim Wood Kate Schwerin; EP: Robin Feldman Beth Waxman-Arteta/Helena Touseull Joe Fezcko/Betsy Spence Abby Leber THE EBELING GROUP New York Kallan Kagan; EP: Mick Ebeling/Dexton Deboree Pete Circuitt, Bitstate Matt Ahrens Nicholas Hooper John Bowen Starz Animation, Toronto Starz Animation, Toronto Director Of Broadcast Production: Joe Calabrese; Director Of Integrated Production: Clair Grupp JWT New York USA I’M HERE PERNOD RICARD ABSOLUT VODKA BRANDED CONTENT TBWA\CHIAT\DAY New York Mark Figliulo Alisa Sengel Wixom/Thiago Zanato Rob Baird/Kris Wixom/Hoj Jomehri David Fisher; Executive Producer: Mark Figliulo/Matt Bijarchi Group Account Director: Colby Webb Sarah Watson MJZ Los Angeles Vince Landay; Executive Producer: David Zander; Executive In Charge Of Production: Jeff Scruton Spike Jonze Eric Zumbrunnen/Stephen Berger/ Final Cut; Executive Producer: Saima Awan Squeak E. Clean/Mit Out Sound; Sound Design: Ren Klyce; Executive Producer: Misa Kageyama Visual Effects Producer: David James; Digital Producer: Tram Le Method Studios; Executive Producer: Gabby Gourrier (La)/Patrick Davenport (Ny) Production Designer: Floyd Albee; Robot Designer: Sonny Gerasimowicz; Costume Designer: Casey Storm TBWA\CHIAT\DAY New York

Bronze Awards A01/094 SAVOURY FOODS Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Account Manager Production Company, City Director Entered By

SPAIN T-MO-T CAMPOFRIO FINISSIMAS THIN SLICED MEATS McCANN ERICKSON Madrid Leandro Raposo Monica Moro/Pablo Stricker/Pablo Colonesse Leandro Raposo Monica Moro Raquel Martinez Luis Felipe Moreno Nuria Rossello Jaime Lobera/Juana Manso/Silvia Álvarez Jesus Martinez Soria AGOSTO Barcelona Pep Bosh McCANN ERICKSON Madrid

A02/037 ARGENTINA SWEET FOODS & SNACKSCAMPAIGN Title CHECK Advertiser CADBURY Product CHOCOLATE Advertising Agency, City DEL CAMPO/ NAZCA SAATCHI & SAATCHI Buenos Aires Executive Creative Director Maxi Itzkoff/Mariano Serkin Creative Director Diego Medvedocky Copywriter Charlie Lanus/Laura Sereno/Carolina Morano Art Director Juan Pedro Porcaro Agency Producer Adrian Aspani/Consuelo Gimenez Uriburu Account Supervisor Valeria Magrini Account Manager Carla Paloma Miralles Production Company, City PRIMO Buenos Aires Producer Caro Cordini Director Nico&Martin Editor Cinecolor Music: Artist/Title Supercharango Entered By DEL CAMPO/ NAZCA SAATCHI & SAATCHI Buenos Aires A02/038 ARGENTINA SWEET FOODS & SNACKSCAMPAIGN Title YOU’RE RIGHT Advertiser CADBURY Product CHOCOLATE Advertising Agency, City DEL CAMPO/ NAZCA SAATCHI & SAATCHI Buenos Aires Executive Creative Director Maxi Itzkoff/Mariano Serkin Creative Director Diego Medvedocky Copywriter Diego Medvedocky Art Director Nicolas Foresi Agency Producer Adrian Aspani/Consuelo Gimenez Uriburu Account Supervisor Valeria Magrini Account Manager Carla Paloma Mirralles Production Company, City PRIMO Buenos Aires Producer Victoria Piantini Director Nico&Martin Editor Cinecolor Music: Artist/Title Supercharanfo Entered By DEL CAMPO/ NAZCA SAATCHI & SAATCHI Buenos Aires

SATURDAY, JUNE 26, 2010

D7-FILM-W-16a33+AD:25•01 front 26/06/10 01:57 Page26

FILM WINNERS

A02/071 SWEET FOODS & SNACKS Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Agency Producer Account Supervisor Production Company, City Director Editor Post Production

Other Credits Entered By A02/120 SWEET FOODS & SNACKS Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Agency Producer Account Supervisor Account Manager Production Company, City Producer

Director Editor Music: Artist/Title Sound Design/Arrangement Post Production Animation Other Credits Entered By A02/122 SWEET FOODS & SNACKS Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Agency Producer Production Company, City Producer

SATURDAY, JUNE 26, 2010

USA ROAD TRIP MARS SNACK FOOD US SNICKERS CHOCOLATE BAR BBDO NEW YORK David Lubars Peter Kain/Gianfranco Arena Peter Kain Gianfranco Arena Executive Producer: Amy Wertheimer Kathryn Brown MJZ New York Craig Gillespie Ian Mackenzie/Mackenzie Cutler Effects Company: Mass Market; Visual Effects Company: Company 3; Sound Effects Company: Sound Lounge Mixer: Tom Jucarone; Colorist: Tim Masick BBDO NEW YORK USA HOURGLASS WRIGLEY SKITTLES SWEETS TBWA\CHIAT\DAY New York Mark Figliulo Rob Baird Tim Wassler Lacey Waterman Winslow Dennis; Executive Producer Of Media Arts: Matt Bijarchi Kelsey Robertson Group Account Director: Ritu Sharma SMUGGLER Hollywood Cory Berg; Executive Producer: Patrick Milling Smith/Brian Carmody/ Lisa Rich/Allison Kunzman Randy Krallman Lawrence Young/Cosmo Street; Executive Producer: Amy Febinger Human Mix: Sound Lounge; Mixer: Philip Loeb Telecine: Company 3; Colorist: Tim Masick Visual Effects: Framestore; Senior Flame Artist: Raul Ortego; Senior Vfx Producer: Laney Gradus Director Of Broadcast Production (Agency): Ozzie Spenningsby TBWA\CHIAT\DAY New York USA TUBE SOCK :30 WRIGLEY SKITTLES SWEETS TBWA\CHIAT\DAY New York Mark Figliulo Rob Baird/Jonathan Mackler Jim Lemaitre Jonathan Mackler Jason Souter; Executive Producer Of Media Arts: Matt Bijarchi SMITH AND JONES FILMS North Hollywood Executive Producer: Philippa Smith; Line Producer: Megan Moore

Director Editor Sound Design/Arrangement Post Production Animation Other Credits

Entered By

Ulf Johansson Ian Mackenzie; Editorial: Mackenzie Cutler; Executive Producer: Melissa Miller Sound Designer: Sam Shaffer; Audio Mix: Sound Lounge; Mixer: Tom Jucarone Telecine: Co3; Colorist: Tim Masick; Efx: Framestore; Head Of Flame: Murray Butler Title Graphics: Brand New School; Ep: Ned Brown; Cd: Jens Gehlaar; Producer: Josh Wakefield Asst. Editor: Valerie Sachs; Animators: Robin Kim/ Peter Murphy; Flame Operator: Miyuki Shimamoto TBWA\CHIAT\DAY New York

A03/092 AUSTRALIA ALCOHOLIC DRINKSCAMPAIGN Title LEAK Advertiser LION NATHAN AUSTRALIA Product TOOHEYS NEW BEER Advertising Agency, City SAATCHI & SAATCHI AUSTRALIA Sydney Executive Creative Director Steve Back Creative Director Dave Bowman Copywriter John Mckelvey/James Ross-Edwards, Southpaw Art Director Peter Galmes, Southpaw Agency Producer Jules Jackson Account Supervisor Alex Carr Advertiser’s Supervisor Chris Yong Account Manager James Tracy-Inglis/Brendan Swansborough Planner Neal Fairfield Production Company, City CHERUB PICTURES Sydney Producer Michelle Bennett Director Justin Kurzel DOP/Lighting/Cameraman Adam Arkapaw Editor Gabriel Muir Sound Design/Arrangement Simon Lister, Nylon Studios Post Production Definition Films Animation Oktober Other Credits Voice Over: Sean Lynch Entered By SAATCHI & SAATCHI AUSTRALIA Sydney A03/093 AUSTRALIA ALCOHOLIC DRINKSCAMPAIGN Title NANA Advertiser LION NATHAN AUSTRALIA Product TOOHEYS NEW BEER Advertising Agency, City SAATCHI & SAATCHI AUSTRALIA Sydney Executive Creative Director Steve Back Creative Director Dave Bowman Copywriter John Mckelvey/James Ross-Edwards (Southpaw) Art Director Peter Galmes (Southpaw) Agency Producer Jules Jackson Account Supervisor Alex Carr Advertiser’s Supervisor Chris Yong Account Manager James Tracy-Inglis/Brendan Swansborough Planner Neal Fairfield Production Company, City CHERUB PICTURES Sydney Producer Michelle Bennett Director Justin Kurzel DOP/Lighting/Cameraman Adam Arkapaw Editor Gabriel Muir Sound Design/Arrangement Simon Lister, Nylon Studios Post Production Definition Films Animation Oktober Other Credits Voice Over: Sean Lynch Entered By SAATCHI & SAATCHI AUSTRALIA Sydney

A03/094 AUSTRALIA ALCOHOLIC DRINKSCAMPAIGN Title SMS Advertiser LION NATHAN AUSTRALIA Product TOOHEYS NEW BEER Advertising Agency, City SAATCHI & SAATCHI AUSTRALIA Sydney Executive Creative Director Steve Back Creative Director Dave Bowman Copywriter John Mckelvey/James Ross-Edwards, Southpaw Art Director Peter Galmes, Southpaw Agency Producer Jules Jackson Account Supervisor Alex Carr Advertiser’s Supervisor Chris Yong Account Manager James Tracy-Inglis/Brendan Swansborough Planner Neal Fairfield Production Company, City CHERUB PICTURES Sydney Producer Michelle Bennett Director Justin Kurzel Editor Gabriel Muir Sound Design/Arrangement Simon Lister, Nylon Studios Post Production Definition Films Animation Oktober Other Credits Voice Over: Sean Lynch Entered By SAATCHI & SAATCHI AUSTRALIA Sydney A03/102 ALCOHOLIC DRINKS Title Advertiser Product Advertising Agency, City Executive Creative Director Copywriter Art Director Agency Producer Account Manager Production Company, City Producer Director DOP/Lighting/Cameraman Entered By

UNITED KINGDOM TO ARTHUR DIAGEO GUINNESS SAATCHI & SAATCHI London John Pallant Dave Govier Levi Slavin Rebecca Williams Nora Gassner PARTIZAN London David Stewart Antoine Bardou-Jacquet Damien Morison PARTIZAN London

A03/106 USA ALCOHOLIC DRINKSCAMPAIGN Title ICE FISHING Advertiser HEINEKEN Product DOS EQUIS BEER Advertising Agency, City EURO RSCG WORLDWIDE New York Chief Creative Officer Conway Williamson Creative Director David Weinstock; Acd: Andy Currie/kevin Jordan Copywriter Brandon Henderson Christian Travers Art Director Dave Arnold Agency Producer Dan Fried Account Supervisor Katie Pearson; Account Director: Katy Milmoe Planner John Graham Production Company, City @radical.media New York Entered By EURO RSCG WORLDWIDE New York A03/110 USA ALCOHOLIC DRINKSCAMPAIGN Title TREASURE CHEST Advertiser HEINEKEN Product DOS EQUIS BEER Advertising Agency, City EURO RSCG WORLDWIDE New York Chief Creative Officer Conway Williamson

D7-FILM-W-16a33+AD:25•01 front 26/06/10 01:57 Page27

FILM WINNERS Creative Director Art Director Agency Producer Account Supervisor Planner Production Company, City Entered By

David Weinstock Dave Arnold Dan Fried Katie Pearson; Account Director: Katy Milmoe John Graham @radical.media Santa Monica EURO RSCG WORLDWIDE New York

A04/070 NON-ALCOHOLIC DRINKS Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Production Company, City Producer Director Editor Music: Artist/Title Post Production Entered By

FRANCE

A08/026 COSMETICS & BEAUTY Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor

ARGENTINA

Planner Production Company, City Producer Director Editor Music: Artist/Title Sound Design/Arrangement Post Production Other Credits Entered By A08/027 COSMETICS & BEAUTY Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director

MELTING NESTLÉ WATERS PERRIER CARBONATED WATER OGILVY FRANCE Paris Chris Garbutt Thierry Chiumino Luc Chomarat Thierry Chiumino Laure Bayle Benoît de Fleurian/Dominique Dreyfus-Belloy Philippe Lepage IRENE Paris Guillaume de Bary Frederic Planchon Emi/Blonde Music Camille La Maison OGILVY FRANCE Paris

ARMS UNILEVER DEODORANT ponce buenos aires Hernan Ponce Hernan Ibarra/Walter Aregger Ariel Serkin Hernan Cerdeiro Roberto Carsillo/Brenda Morrison Fell Nestor Ferreyro Russell Taylor/Pablo Gazzera/ Tomas Marcenaro/Santiago Hunt/Agustin Mestre Marina Pen FURLINED Santa Monica Merrie Wasson/Executive Producer: David Thorne The Perlorian Brothers Leo Scott/Beast Yompi La Casa Post The Mill Client Services Director: Vanina Rudaeff ponce buenos aires ARGENTINA DESTINY UNILEVER DEODORANT ponce buenos aires Hernan Ponce Hernan Ibarra/Walter Aregger Analia Rios/Ricardo Armentano Juan Ure Christian Rosli

Agency Producer Account Supervisor Advertiser’s Supervisor Account Manager Planner Production Company, City Producer Director Editor Music: Artist/Title Post Production Other Credits Entered By

Roberto Carsillo/Jose Silva Nestor Ferreyro Russell Taylor/Nick Boyden/ Ricardo Martin/Anthony Toovey Pablo Ajuria Diego Luque PRETTYBIRD Los Angeles William Green/ Executive Producer: Kerstin Emhoff Paul Hunter Rock Papper Scissors Animal Music A52 Client Services Director: Vanina Rudaeff ponce buenos aires

A11/010 USA CLOTHING, FOOTWEAR & ACCESSORIES Title O PIONEERS! Advertiser LEVI’S Product JEANS Advertising Agency, City WIEDEN+KENNEDY Portland Chief Creative Officer Dan Wieden Executive Creative Director Susan Hoffman/Mark Fitzloff Creative Director Danielle Flagg/Tyler Whisnand Copywriter W/K Five Art Director W/K Five Agency Producer Hayley Goggin Account Supervisor Shelley Stevens Advertiser’s Supervisor Doug Sweeny/Len Peltier/Sarah An Account Manager Maggie Entwistle/Tamera Geddes Planner Andy Lindblade Production Company, City THE DIRECTORS BUREAU Hollywood Producer Cayce Chambers Cole Director M. Blash Editor Peter Wiedensmith/Joint Editorial Music: Artist/Title Peter Wiedensmith And Blue Scout Music Sound Design/Arrangement Peter Wiedensmith/Joey Prather/Brian Hall Post Production Joint Editorial Entered By WIEDEN+KENNEDY Portland A12/007 MISCELLANEOUS Title Advertiser Product Advertising Agency, City Chief Creative Officer Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Planner Production Company, City Producer Director Editor Music: Artist/Title Sound Design/Arrangement Post Production Entered By

FRANCE SWIMMING POOL MARS PETCARE FRANCE FROLIC DOG BISCUITS CLM BBDO Boulogne-Billancourt Gilles Fichteberg/Jean-François Sacco Julien Perrard Lucie Vallotton Sylvie Etchémaïté Julien Lemoine/Marie Lautier/ Judith Romero/Thomas Laurent Pierre Came/Delphine Carpier/Maud Roussel Véronique Bernard/Brice Garçon QUAD Paris Guillaume Delmas Jérôme Langlade Bertrand Collard Dennis Winslow/Robert J Walsh/ Ronn L Chick/“Forgettable Love” Schmooze Wizz CLM BBDO Boulogne-Billancourt

A13/021 CARS Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Agency Producer Account Supervisor Advertiser’s Supervisor Production Company, City Producer Director Post Production Entered By A13/061 CARS Title Advertiser Product Advertising Agency, City Creative Director Copywriter Art Director Agency Producer Account Supervisor Production Company, City Producer Director Editor Sound Design/Arrangement Entered By

FRANCE DOG CITROèN C3 PICASSO H Suresnes/EURO RSCG MILANO Gilber Scher Marco Venturelli/Luca Cinquepalmi Christopher Thiery Eric Britton Catherine Habib Deloncle WANDA PRODUCTIONS La Plaine-Saint-Denis Cedex Jerome Denis Sebastien Strasser Mikros Image H Suresnes CANADA ÇA VA? QUEBEC VOLKSWAGEN DEALERS’ MARKETING ASSOCIATION VW GOLF CITY PALM + HAVAS Montreal Pascal De Decker Étienne Bastien Étienne Bessette Céline Carbonneau Paula Badran/Patrick Hotte/Christina Festoso LA FABRIQUE D’IMAGES Montreal Claude Landry Jean-Michel Ravon Buzz Sonart PALM + HAVAS Montreal

A15/005 USA HOME ELECTRONICS & AUDIO-VISUALCAMPAIGN Title BROKEN PROMISES Advertiser APPLE Product MAC COMPUTER Advertising Agency, City TBWA\MEDIA ARTS LAB Los Angeles Chief Creative Officer Duncan Milner Executive Creative Director Eric Grunbaum Creative Director Jason Sperling Art Director Jamie Reilly Production Company, City EPOCH FILMS Beverly Hills Entered By TBWA\MEDIA ARTS LAB Los Angeles A15/007 USA HOME ELECTRONICS & AUDIO-VISUALCAMPAIGN Title TIME TRAVELER Advertiser APPLE Product MAC COMPUTER Advertising Agency, City TBWA\MEDIA ARTS LAB Los Angeles Chief Creative Officer Duncan Milner Executive Creative Director Eric Grunbaum Production Company, City EPOCH FILMS Beverly Hills Entered By TBWA\MEDIA ARTS LAB Los Angeles A15/009 USA HOME ELECTRONICS & AUDIO-VISUALCAMPAIGN Title LEGAL COPY Advertiser APPLE

SATURDAY, JUNE 26, 2010

D7-FILM-W-16a33+AD:25•01 front 26/06/10 01:57 Page28

FILM WINNERS

Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Agency Producer Production Company, City Entered By

MAC COMPUTER TBWA\MEDIA ARTS LAB Los Angeles Duncan Milner Eric Grunbaum Jason Sperling Kevin Tenglin/Krista Wicklund Jamie Reilly Mike Refuerzo/Chrissy Gilmartin EPOCH FILMS Beverly Hills TBWA\MEDIA ARTS LAB Los Angeles

A15/040 UNITED KINGDOM HOME ELECTRONICS & AUDIO-VISUAL Title SPACE CHAIR Advertiser TOSHIBA Product REGZA SV TELEVISION Advertising Agency, City GREY LONDON Executive Creative Director Jon Williams Creative Director Andy Amadeo Copywriter Andy Amadeo/Nils Leonard/James Covill Art Director Andy Amadeo/Nils Leonard Agency Producer James Covill Account Supervisor Sail Jani Planner Nick Southgate Production Company, City HUNGRY MAN London Producer Matt Buels/Matt Jones Director Andy Amadeo Editor Russell Icke, The White House/London Music: Artist/Title Composer: Pete Rayburn Sound Design/Arrangement Scramble/London Other Credits Music Company: Wave Studios/London Entered By GREY LONDON A16/024 RETAIL STORES Title Advertiser Product Advertising Agency, City Creative Director Copywriter Art Director

SATURDAY, JUNE 26, 2010

DENMARK THE-WE-THINK-YOU’RE-TOO-YOUNG-TO-GOTO-SUNNY-BEACH-TEST IKEA IKEA HJALTELIN STAHL & CO. Copenhagen Nicolai Stahl Nicolai Stahl Peter Strange/Anne Sophie Leise-Hansen

Agency Producer Account Manager Planner Production Company, City Producer Director Entered By

Camilla Strandskov Lisa Beith Fischer Frederik Bierfreund PEGASUS PRODUCTION Copenhagen Martin Elley Joachim Back HJALTELIN STAHL & CO. Copenhagen

A17/014 USA RESTAURANTS & FAST FOOD OUTLETS Title BABY Advertiser McDONALD’S Product McDONALD’S Advertising Agency, City TBWA\CHIAT\DAY New York Chief Creative Officer Mark Figliulo Copywriter Erik Fahrenkopf Art Director Anthony Decarolis Agency Producer David Fisher; Executive Producer Of Media Arts: Matt Bijarchi Account Manager Lyndsey Corona Production Company, City MJZ Los Angeles Entered By TBWA\CHIAT\DAY New York A17/029 USA RESTAURANTS & FAST FOOD OUTLETS Title JOE AND FRANK Advertiser McDONALD’S Product COFFEE Advertising Agency, City DDB Chicago Creative Director Group Creative Director: Bill Cimino; Creative Director: Tim Souers Copywriter Associate Creative Director: David Oif Agency Producer Executive Director Of Integrated Production: Diane Jackson; Senior Producer: Mark Olson Account Supervisor Group Business Director: Todd Nonken Account Manager Alexandra Ionides Planner Production Manager: Joann Baker Production Company, City MJZ Los Angeles Producer Executive Producer: Jeff Scruton; Line Producer: Helen Hollien Director Rocky Morton Editor Editor: Matthew Wood; Sr. Producer: Kristin Branstetter, The Whitehouse

Music: Artist/Title Post Production Entered By

Human Llc Colorist: Mike Mazur; Vfx Director: Rob Churchill; Tech. Director: Todd Freese, Filmworkers Club DDB Chicago

A18/015 USA TRAVEL, TRANSPORT & TOURISM Title CHINCHILLI DAY LA REVOLUTION Advertiser LAS VEGAS CONVENTION AND VISITORS AUTHORITY Product LAS VEGAS TOURISM Advertising Agency, City R&R PARTNERS Las Vegas Executive Creative Director Arnie Digeorge Creative Director Doug Finelli Copywriter Tony Marin Art Director Steve Andrews Agency Producer Dustin Oliver Account Supervisor Kim Downing Production Company, City HUNGRY MAN Los Angeles Producer Cory Berg Director Roderick Fenske Editor Spot Welders Other Credits Music Co: Novacaine Entered By R&R PARTNERS Las Vegas A18/045 DENMARK TRAVEL, TRANSPORT & TOURISMCAMPAIGN Title MR. JENSEN Advertiser SPIES Product TRAVEL AGENCY Advertising Agency, City ROBERT/BOISEN & LIKE-MINDED Copenhagen Executive Creative Director Michael Robert Art Director Jannik Wikkelsø Davidsen/Ulrik Jessen Account Supervisor Søren Christensen Account Manager Mette Ingemann Dahl Production Company, City GOBSMACK PRODUCTIONS Copenhagen Producer Christina Erritzøe Director Nicolas Winding Refn Editor Matthew Newman Music: Artist/Title Spies Harmonica; Tom Østrup/Lars Bo Kjær/ Audio Lounge Sound Design/Arrangement Audio Lounge/Lars Bo Kjær Post Production Duckling Entered By ROBERT/BOISEN & LIKE-MINDED Copenhagen

D7-FILM-W-16a33+AD:25•01 front 26/06/10 01:57 Page29

FILM WINNERS A18/046 DENMARK TRAVEL, TRANSPORT & TOURISMCAMPAIGN Title GREEDY GRANDMA Advertiser SPIES Product TRAVEL AGENCY Advertising Agency, City ROBERT/BOISEN & LIKE-MINDED Copenhagen Executive Creative Director Michael Robert Art Director Jannik Wikkelsø Davidsen/Ulrik Jessen Account Supervisor Søren Christensen Account Manager Mette Ingemann Dahl Production Company, City GOBSMACK PRODUCTIONS Copenhagen Producer Christina Erritzøe Director Nicolas Winding Refn Editor Matthew Newman Music: Artist/Title Spies Harmonica; Tom Østrup/Lars Bo Kjær/ Audio Lounge Sound Design/Arrangement Audio Lounge/Lars Bo Kjær Post Production Duckling Entered By ROBERT/BOISEN & LIKE-MINDED Copenhagen A19/014 ENTERTAINMENT & LEISURE Title Advertiser Product Advertising Agency, City Executive Creative Director Copywriter Art Director Agency Producer Account Supervisor Planner Production Company, City Producer Director Editor Music: Artist/Title Sound Design/Arrangement Entered By

USA THE LIFE MICROSOFT XBOX HALO 3 ODST T.A.G. San Francisco Scott Duchon/John Patroulis Rick Herrera Aramis Israel Hannah Murray/Joyce Chen Zach Rubin Michael Harris/Nigel Tribe MJZ Los Angeles Ryan Meredith Rupert Sanders Eric Zumbrunnen, Final Cut LA Human Brian Emrich T.A.G. San Francisco

A19/029 CANADA ENTERTAINMENT & LEISURECAMPAIGN Title SEXUALITY Advertiser VANCOUVER INTERNATIONAL FILM FESTIVAL Product FILM FESTIVAL Advertising Agency, City TBWA\VANCOUVER Creative Director Paul Little Copywriter Addie Gillespie/Jon Murray Art Director Addie Gillespie/Jon Murray Agency Producer Mike Hasinoff Account Supervisor Kristy Eirikson Production Company, City OPC Toronto/BISCUIT FILMWORKS Los Angeles Producer Harland Weiss/Holly Vega Director Tim Godsall DOP/Lighting/Cameraman DP: Darko Suvak Editor Geoff Hounsell, Arcade Edit Sound Design/Arrangement Beacon Street Studios/Pinewood Sound Post Production Arcade Edit/Ali Reed Entered By TBWA\VANCOUVER A19/030 CANADA ENTERTAINMENT & LEISURECAMPAIGN Title SUBTITLES Advertiser VANCOUVER INTERNATIONAL FILM FESTIVAL Product FILM FESTIVAL Advertising Agency, City TBWA\VANCOUVER Creative Director Paul Little Copywriter Addie Gillespie/Jon Murray Art Director Addie Gillespie/Jon Murray Agency Producer Mike Hasinoff Account Supervisor Kristy Eirikson Production Company, City OPC Toronto/BISCUIT FILMWORKS Los Angeles Producer Harland Weiss/Holly Vega Director Tim Godsall Editor Geoff Hounsell, Arcade Edit Sound Design/Arrangement Beacon Street Studios/Pinewood Sound Post Production Arcade Edit/Ali Reed Entered By TBWA\VANCOUVER A19/107 USA ENTERTAINMENT & LEISURECAMPAIGN Title BALLET Advertiser NFL Product AMERICAN FOOTBALL Advertising Agency, City GREY NEW YORK Chief Creative Officer Tor Myhren Executive Creative Director Todd Tilford Copywriter Todd Tilford Agency Producer Alison Horn/Seth Gorenstein Account Supervisor Jimmy Euwer Production Company, City ROCK PAPER SCISSORS New York

Editor Music: Artist/Title Sound Design/Arrangement Post Production Other Credits Entered By

Aaron Tompkins, Rock Paper Scissors Licensed Music “The Swan“ From Carnival Of The Animals Music Producer: Don McNally/ Mix: Phil Loeb, Sound Lounge Absolute Post Cgi: Superfad/Colorist: Tim Masick, Company 3 GREY NEW YORK

A19/108 USA ENTERTAINMENT & LEISURECAMPAIGN Title PLAYMATE Advertiser NFL Product AMERICAN FOOTBALL Advertising Agency, City GREY NEW YORK Chief Creative Officer Tor Myhren Executive Creative Director Todd Tilford Creative Director Eric Segal Copywriter Eric Segal/Todd Tilford Agency Producer Alison Horn Account Supervisor Jimmy Euwer Production Company, City ROCK PAPER SCISSORS New York Editor Aaron Tompkins/ Damian Clayton, Rock Paper Scissors Music: Artist/Title Frisbie Sound Design/Arrangement Music Producer: Don McNally/ Mix: Phil Loeb, Sound Lounge Post Production Absolute Post Other Credits Cgi: Superfad/Colorist: Lee Rudge, Nice Shoes Entered By GREY NEW YORK A19/109 USA ENTERTAINMENT & LEISURECAMPAIGN Title NASA Advertiser NFL Product AMERICAN FOOTBALL Advertising Agency, City GREY NEW YORK Chief Creative Officer Tor Myhren Executive Creative Director Todd Tilford Copywriter Todd Tilford Agency Producer Alison Horn Account Supervisor Jimmy Euwer Production Company, City ROCK PAPER SCISSORS New York Editor Aaron Tompkins, Rock Paper Scissors Sound Design/Arrangement Bill Chesley (Henryboy) Post Production Absolute Post Other Credits Cgi: Superfad/Colorist: Lee Rudge, Nice Shoes; Mix: Phil Loeb, Sound Lounge Entered By GREY NEW YORK A19/110 USA ENTERTAINMENT & LEISURECAMPAIGN Title ZEUS Advertiser NFL Product AMERICAN FOOTBALL Advertising Agency, City GREY NEW YORK Chief Creative Officer Tor Myhren Executive Creative Director Todd Tilford Copywriter Todd Tilford Agency Producer Alison Horn Account Supervisor Jimmy Euwer Production Company, City ROCK PAPER SCISSORS New York Editor Aaron Tompkins, Rock Paper Scissors Sound Design/Arrangement Bill Chesley (Henryboy) Post Production Absolute Post Other Credits Cgi: Superfad/Colorist: Lee Rudge, Nice Shoes; Mix: Phil Loeb, Sound Lounge Entered By GREY NEW YORK A19/124 ENTERTAINMENT & LEISURE Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Agency Producer Production Company, City Director Entered By

SPAIN SECURITY CAMERA 1984 THEATRE PRODUCTION S,C,P,F Barcelona Toni Segarra Toni Segarra Isabel Martínez/Quique Baeza Isabel Martínez Màrius Zorrilla Mónica Orviz S,C,P,F Barcelona Pau Cabarrocas S,C,P,F Barcelona

A20/009 EGYPT PUBLICATIONS & MEDIACAMPAIGN Title ROCKY Advertiser MELODY ENTERTAINMENT Product TV CHANNEL Advertising Agency, City LEO BURNETT CAIRO Executive Creative Director Mohamed Hamdalla Creative Director Hesham Ellabban

Copywriter Art Director Account Supervisor Production Company, City Director Music: Artist/Title Post Production Entered By

Mohamed Hammady/Ashraf Badawy Ashraf Badawy Ahmad Fahmy LIGHTHOUSE FILM Cairo Mohamed Hamdalla www2.playkpmmusic.com Gravity LEO BURNETT CAIRO

A20/010 EGYPT PUBLICATIONS & MEDIACAMPAIGN Title TITANIC Advertiser MELODY ENTERTAINMENT Product TV CHANNEL Advertising Agency, City LEO BURNETT CAIRO Executive Creative Director Mohamed Hamdalla Creative Director Hesham Ellabban Copywriter Mohamed Hammady/Ashraf Badawy Art Director Ashraf Badawy Account Supervisor Ahmad Fahmy Production Company, City LIGHTHOUSE FILM Cairo Director Mohamed Hamdalla Music: Artist/Title www2.playkpmmusic.com Post Production Gravity Entered By LEO BURNETT CAIRO A20/011 EGYPT PUBLICATIONS & MEDIACAMPAIGN Title DANCES WITH WOLVES Advertiser MELODY ENTERTAINMENT Product TV CHANNEL Advertising Agency, City LEO BURNETT CAIRO Executive Creative Director Mohamed Hamdalla Creative Director Hesham Ellabban Copywriter Mohamed Hammady/Ashraf Badawy Art Director Ashraf Badawy Account Supervisor Ahmad Fahmy Production Company, City LIGHTHOUSE FILM Cairo Director Mohamed Hamdalla Music: Artist/Title www2.playkpmmusic.com Post Production Gravity Entered By LEO BURNETT CAIRO A20/012 EGYPT PUBLICATIONS & MEDIACAMPAIGN Title BRAVEHEART Advertiser MELODY ENTERTAINMENT Product TV CHANNEL Advertising Agency, City LEO BURNETT CAIRO Executive Creative Director Mohamed Hamdalla Creative Director Hesham Ellabban Copywriter Mohamed Hammady/Ashraf Badawy Art Director Ashraf Badawy Account Supervisor Ahmad Fahmy Production Company, City LIGHTHOUSE FILM Cairo Director Mohamed Hamdalla Music: Artist/Title www2.playkpmmusic.com Post Production Gravity Entered By LEO BURNETT CAIRO A20/013 EGYPT PUBLICATIONS & MEDIACAMPAIGN Title SEVEN Advertiser MELODY ENTERTAINMENT Product TV CHANNEL Advertising Agency, City LEO BURNETT CAIRO Executive Creative Director Mohamed Hamdalla Creative Director Hesham Ellabban Copywriter Mohamed Hammady/Ashraf Badawy Art Director Ashraf Badawy Account Supervisor Ahmad Fahmy Production Company, City LIGHTHOUSE FILM Cairo Director Mohamed Hamdalla Music: Artist/Title www2.playkpmmusic.com Post Production Gravity Entered By LEO BURNETT CAIRO A20/060 PUBLICATIONS & MEDIA Title Advertiser Product Advertising Agency, City Creative Director Copywriter Art Director Account Manager Production Company, City Entered By

UNITED KINGDOM LOCAL RADIO BBC BBC LOCAL RADIO RAINEY KELLY CAMPBELL ROALFE/Y&R London Damon Collins Jules Chalkley/Nick Simons Jules Chalkley/Nick Simons Fiona Richards RED BEE MEDIA London RAINEY KELLY CAMPBELL ROALFE/Y&R London

SATURDAY, JUNE 26, 2010

D7-FILM-W-16a33+AD:25•01 front 26/06/10 01:57 Page30

FILM WINNERS

A20/064 PUBLICATIONS & MEDIA Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Supervisor Planner Production Company, City Producer Director DOP/Lighting/Cameraman Editor Music: Artist/Title Post Production Entered By

UNITED KINGDOM

A20/078 PUBLICATIONS & MEDIA Title Advertiser

FRANCE

Product Advertising Agency, City Creative Director Copywriter Art Director Account Supervisor Advertiser’s Supervisor Production Company, City Director Post Production Entered By

SATURDAY, JUNE 26, 2010

BULL BBC RADIO 4 FALLON LONDON Richard Flintham Richard Flintham Sam Walker/Joe De Souza Sam Walker/Joe De Souza Sam Walker/Joe De Souza Mike Griffin David Mannall Jo Hudson RED BEE MEDIA London Caroline Hicks Wiz Dan Landin Tom Lindsay Velvet Underground/“Loop” The Mill FALLON LONDON

CLOWN CAPITAL MAGAZINE (GROUP PRISMA PRESS) MAGAZINE Y&R PARIS Boulogne-Billancourt Les Six Josselin Pacreau Sebastien Guinet Jean-Joel Gurviez Xavier Barbagelata QUAD Paris Clarisse Canteloube Wizz Y&R PARIS Boulogne-Billancourt

A21/021 SOUTH AFRICA BANKING, INVESTMENT & INSURANCE Title LEGEND Advertiser ALLAN GRAY Product LONG-TERM INVESTMENTS Advertising Agency, City KING JAMES Cape Town Chief Creative Officer Alistair King Copywriter Paige Nick Art Director Karin Barry-McCormick Agency Producer Caz Friedman Account Supervisor Laurel Mader Advertiser’s Supervisor Tracey Hirst Planner Megan Clausen Production Company, City VELOCITY FILMS Johannesburg Producer Grant Davies Director Keith Rose Editor Deliverance Sound Design/Arrangement Theo Crous/Barry Donnelly Post Production Black Ginger Other Credits Voice Artist: Keith Rhoades Entered By KING JAMES Cape Town

A21/081 USA BANKING, INVESTMENT & INSURANCECAMPAIGN Title TRUCK Advertiser GMAC Product FINANCIAL SERVICE Advertising Agency, City BBH New York Chief Creative Officer Kevin Roddy Executive Creative Director Robert Rasmussen Creative Director Kevin Doyle Copywriter Tim Geoghegan/Jared Elms; Designer: James Tung Art Director Caprice Yu/Steve Peck Agency Producer Producer: Mary Ellen Verrusio; Print Producer: Marlon Regis Account Supervisor Group Account Director: Erin Riley Account Manager Megan Klementik Production Company, City HUNGRY MAN New York Director Hank Perlman Editor Tom Scherma, Cosmo Street Other Credits Designer: James Tung, BBH; Print Producer: Marlon Regis, BBH Entered By BBH New York

A21/080 USA BANKING, INVESTMENT & INSURANCECAMPAIGN Title PONY Advertiser GMAC Product FINANCIAL SERVICE Advertising Agency, City BBH New York Chief Creative Officer Kevin Roddy Executive Creative Director Robert Rasmussen Creative Director Kevin Doyle Copywriter Tim Geoghegan/Jared Elms Art Director Caprice Yu/Steve Peck; Designer: James Tung Agency Producer Producer: Mary Ellen Verrusio; Print Producer: Marlon Regis Account Supervisor Group Account Director: Erin Riley Account Manager Megan Klementik Production Company, City HUNGRY MAN New York Director Hank Perlman Editor Tom Scherma, Cosmo Street Other Credits Designer: James Tung, BBH; Printer Producer: Marlon Regis, BBH Entered By BBH New York

A21/128 ARGENTINA BANKING, INVESTMENT & INSURANCE Title HAIR CONDITIONING Advertiser SANTANDER Product PERSONAL LOANS Advertising Agency, City OGILVY ARGENTINA Buenos Aires Executive Creative Director Gaston Bigio Creative Director Ignacio Ferioli/Joaquin Cubria Copywriter Joaquin Cubria Art Director Ignacio Ferioli Agency Producer Valeria Pinto Account Manager Luis Vizioli Production Company, City EL.EI STUDIOS Buenos Aires Director Jonathan Gurvit Entered By OGILVY ARGENTINA Buenos Aires A21/130 SOUTH AFRICA BANKING, INVESTMENT & INSURANCE Title SO BACKWARDS Advertiser 1ST FOR WOMEN INSURANCE Product INSURANCE

D7-FILM-W-16a33+AD:25•01 front 26/06/10 01:57 Page31

FILM WINNERS Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Account Manager Planner Production Company, City Producer Director DOP/Lighting/Cameraman Editor Sound Design/Arrangement Post Production Animation Other Credits Entered By

BLACK RIVER F.C. Johannesburg Ahmed Tilly Ahmed Tilly Ahmed Tilly Ahmed Tilly Henri Smit Elena Ronca Liesl Viljoen Elena Ronca Jonathan Nienaber BOUFFANT Johannesburg Boris Vossgatter Dean Blumberg Clive Sacke Willie Saaiman Produce Refinery Sinister Studio Sfx(Special Effects): Sinister Studio BLACK RIVER F.C. Johannesburg

A23/091 UNITED KINGDOM COMMERCIAL PUBLIC SERVICES Title FANTASTIC JOURNEY Advertiser VIRGIN MEDIA Product VIRGIN MOBILE Advertising Agency, City RAINEY KELLY CAMPBELL ROALFE/Y&R London Creative Director Mark Roalfe Copywriter Ted Heath Art Director Paul Angus Agency Producer Danielle Sandler Account Supervisor Katey-Ellen Price Account Manager Priya Patel Planner Ben Kay/Bruno Frankel Production Company, City ROGUE FILMS London Producer Kate Hitchings Director Sam Brown Editor James Rosen Post Production MPC Entered By RAINEY KELLY CAMPBELL ROALFE/Y&R London A23/100 USA COMMERCIAL PUBLIC SERVICESCAMPAIGN Title TUBE SOCKS Advertiser DIRECTV Product SATELLITE TV Advertising Agency, City DEUTSCH Los Angeles Chief Creative Officer Eric Hirshberg Executive Creative Director Michael Kadin Copywriter James Embry Art Director Mark Chila Agency Producer Cherie Appleby Production Company, City TOOL OF NORTH AMERICA Santa Monica Producer Jennifer Siegel/Brian Latt Director Erich Joiner Entered By DEUTSCH Los Angeles A23/101 USA COMMERCIAL PUBLIC SERVICESCAMPAIGN Title PROMISE LAND Advertiser DIRECTV Product SATELLITE TV Advertising Agency, City DEUTSCH Los Angeles Chief Creative Officer Eric Hirshberg Executive Creative Director Michael Kadin Copywriter James Embry Art Director Mark Chila Agency Producer Cherie Appleby Production Company, City TOOL OF NORTH AMERICA Santa Monica Producer Jennifer Siegel/Brian Latt Director Erich Joiner Entered By DEUTSCH Los Angeles A23/102 USA COMMERCIAL PUBLIC SERVICESCAMPAIGN Title REFEREE Advertiser DIRECTV Product SATELLITE TV Advertising Agency, City DEUTSCH Los Angeles Chief Creative Officer Eric Hirshberg Executive Creative Director Michael Kadin Copywriter James Embry Art Director Mark Chila Agency Producer Cherie Appleby Production Company, City TOOL OF NORTH AMERICA Santa Monica Producer Jennifer Siegel/Brian Latt Director Erich Joiner Entered By DEUTSCH Los Angeles

A23/103 USA COMMERCIAL PUBLIC SERVICESCAMPAIGN Title TIME TRAVEL Advertiser DIRECTV Product SATELLITE TV Advertising Agency, City DEUTSCH Los Angeles Chief Creative Officer Eric Hirshberg Executive Creative Director Michael Kadin Copywriter James Embry Art Director Mark Chila Agency Producer Cherie Appleby Production Company, City TOOL OF NORTH AMERICA Santa Monica Producer Jennifer Siegel/Brian Latt Director Erich Joiner Entered By DEUTSCH Los Angeles A23/194 BELGIUM COMMERCIAL PUBLIC SERVICES Title EXTRAS Advertiser TELENET Product DIGITAL TV Advertising Agency, City DUVAL GUILLAUME Brussels Creative Director Katrien Bottez/Peter Ampe Copywriter Robin Stam/Peter Ampe Art Director Marton Jedlicska/Katrien Bottez Agency Producer Emily Rammant/Marc Van Buggenhout Account Supervisor Sylvie Verbruggen Advertiser’s Supervisor Pascale Coppens Account Manager Annekatrien Chielens Planner Zenith Optimedia Production Company, City GAS Brussels Producer Matthias Schellens Director Joost Wynant DOP/Lighting/Cameraman Christophe Nuyens Sound Design/Arrangement Sonicville Entered By DUVAL GUILLAUME Brussels A24/012 CORPORATE IMAGE Title Advertiser Product Advertising Agency, City Chief Creative Officer Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Account Manager Planner Production Company, City Producer Director DOP/Lighting/Cameraman Editor Music: Artist/Title Sound Design/Arrangement Post Production Entered By

USA

A24/016 CORPORATE IMAGECAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Supervisor Account Manager Planner Production Company, City

USA

Producer Director DOP/Lighting/Cameraman Editor Sound Design/Arrangement

Post Production Other Credits Entered By

ROCKSTAR INTEL COMPUTING VENABLES BELL & PARTNERS San Francisco Greg Bell/Paul Venables Alex Russell Crystal English Craig Allen/Emily Moore Kate Jeffers Johan Jervoe Emilie Vasu Lucy Farey-Jones IMPERIAL WOODPECKER Santa Monica Doug Halbert Stacy Wall Emmanuel Lubezki Geoff Hounsell, Arcade Edit Elias Arts 740 Sound Design Ring Of Fire VENABLES BELL & PARTNERS San Francisco

KIDS PROCTER & GAMBLE OLYMPIC SPONSORSHIP WIEDEN+KENNEDY Portland Mark Fitzloff/Susan Hoffman Eric Baldwin/Jason Bagley Karl Lieberman Ryan O’Rourke Shelley Eisner/Ben Grylewicz Eric Gabrielson Jordan Muse David Terry EPOCH FILMS Beverly Hills/ RATTLING STICK New York Jerry Solomon Daniel Kleinman Carl Nilsson Kirk Baxter, Rock Paper Scissors Future Perfect (Music/Sound Company)/ Brian Emrich (Sound Designer)/ John Connolly (Composer) Tricia Sanzero Butler (Post Producer)/ Carol Lynn Weaver (Post Executive Producer) Mix: Eleven (Company)/Jeff Payne (Mixer) WIEDEN+KENNEDY Portland

A24/017 CORPORATE IMAGECAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Supervisor Account Manager Planner Production Company, City Producer Director Editor Music: Artist/Title Sound Design/Arrangement

Post Production Entered By A24/051 CORPORATE IMAGE Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Supervisor Account Manager Production Company, City Producer Director DOP/Lighting/Cameraman Editor Music: Artist/Title Sound Design/Arrangement Post Production Other Credits Entered By

USA YOU’LL NEVER WALK ALONE PROCTER & GAMBLE OLYMPIC SPONSORSHIP WIEDEN+KENNEDY Portland Mark Fitzloff/Susan Hoffman Eric Baldwin/Jason Bagley Karl Lieberman Ryan O’Rourke Kevin Diller/Ben Grylewicz Eric Gabrielson Jordan Muse David Terry MJZ Los Angeles Jeff Scruton Dante Ariola Adam Pertofsky, Rock Paper Scissors Shirley Bassey/You’ll Never Walk Alone Rodgers And Hammerstein (Composer)/ Stimmung Music (Editor)/ Ceinwyn Clark (Producer) Suzy Ramirez (Post Producer)/ Linda Carlson (Post Executive Producer) WIEDEN+KENNEDY Portland UNITED KINGDOM GOLDSPOTS A-TEAM ORANGE ORANGE MOBILE FALLON LONDON Richard Flintham Richard Flintham Phil Cockrell/Graham Storey Phil Cockrell/Graham Storey Phil Cockrell/Graham Storey Tracey Stokes Katrien De Bauw/Romilly Martin Laura Ellert RSA FILMS London Kai Hsiung/Jules Daley Joe Carnahan Mauro Fiatore John Smith, The Whitehouse The Theme Tune From The A-Team/ Composer: Mike Post/Peter Carpenter Tony Maserati/Jack Sedgwick, Wave Studios Marcus, The Moving Picture Company Music Arrangement: Colin Smith/ Simon Elms, Eclectic FALLON LONDON

A24/110 CORPORATE IMAGECAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Manager Planner Production Company, City Producer Director Editor Entered By

USA

A24/111 CORPORATE IMAGECAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Manager Planner Production Company, City Producer Director Editor Entered By

USA

UNICORN LG ELECTRONICS MOBILE PHONE MISUSE AWARENESS Y&R New York Scott Vitrone/Ian Reichenthal Darren Moran John Battle/Tara Lawall Jeff Blouin/Jan Jaworski/Evan Benedetto Alex Gianni/Lora Schulson/Nathy Aviram Katherine Youtsos/Alex Sloane Frank Belle SMITH AND JONES London Philippa Smith/Nicola Smith Ulf Johnansson Carlos Arias/Final Cut Ny Y&R New York

LOCKER ROOM LG ELECTRONICS MOBILE PHONE MISUSE AWARENESS Y&R New York Scott Vitrone/Ian Reichenthal Darren Moran John Battle/Tara Lawall Jeff Blouin/Jan Jaworski/Evan Benedetto Alex Gianni/Lora Schulson/Nathy Aviram Katherine Youtsos/Alex Sloane Frank Belle SMITH AND JONES London Philippa Smith/Nicola Smith Ulf Johnansson Carlos Arias, Final Cut NY Y&R New York

SATURDAY, JUNE 26, 2010

D7-FILM-W-16a33+AD:25•01 front 26/06/10 01:57 Page32

FILM WINNERS

A24/112 CORPORATE IMAGECAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Manager Planner Production Company, City Producer Director Editor Entered By

USA

Post Production

CATFIGHT LG ELECTRONICS MOBILE PHONE MISUSE AWARENESS Y&R New York Scott Vitrone/Ian Reichenthal Darren Moran John Battle/Tara Lawall Jeff Blouin/Jan Jaworski/Evan Benedetto Alex Gianni/Lora Schulson/Nathy Aviram Katherine Youtsos/Alexandra Sloane Frank Belle SMITH AND JONES London Philippa Smith/Nicola Smith Ulf Johnansson Carlos Arias/Final Cut Ny Y&R New York

Animation

A24/113 CORPORATE IMAGECAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Manager Planner Production Company, City Producer Director Editor Entered By

USA ANGRY LG ELECTRONICS MOBILE PHONE MISUSE AWARENESS Y&R New York Scott Vitrone/Ian Reichenthal Darren Moran John Battle/Tara Lawall Jeff Blouin/Jan Jaworski/Evan Benedetto Alex Gianni/Lora Schulson/Nathy Aviram Katherine Youtsos/Alexandra Sloan Frank Belle SMITH AND JONES London Philippa Smith/Nicola Smith Ulf Johnansson Carlos Arias/Final Cut Ny Y&R New York

A25/030 UNITED KINGDOM BROADCAST IDENTS & SPONSORSHIPSCAMPAIGN Title GIRAFFE Advertiser HSBC GLOBAL Product LIONS TOUR SPONSORSHIP Advertising Agency, City JWT London Executive Creative Director Russell Ramsey Creative Director Mark Norcutt/Laurence Quinn Copywriter Laurence Quinn Art Director Mark Norcutt Agency Producer Doug Wade Account Manager Tanya Hamilton-Smith Production Company, City OUTSIDER London Producer Micheal Madsen Editor Struan Clay, Final Cut Entered By JWT London A25/031 UNITED KINGDOM BROADCAST IDENTS & SPONSORSHIPSCAMPAIGN Title TRAINING Advertiser HSBC GLOBAL Product LIONS TOUR SPONSORSHIP Advertising Agency, City JWT London Executive Creative Director Russell Ramsey Creative Director Mark Norcutt/Laurence Quinn Copywriter Laurence Quinn Art Director Mark Norcutt Agency Producer Doug Wade Account Manager Tanya Hamilton-Smith Production Company, City OUTSIDER London Producer Micheal Madsen Editor Struan Clay, Final Cut Entered By JWT London A26/084 PUBLIC HEALTH & SAFETY Title Advertiser Product Advertising Agency, City Executive Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Account Manager Production Company, City Producer Director DOP/Lighting/Cameraman Editor Music: Artist/Title Sound Design/Arrangement

SATURDAY, JUNE 26, 2010

FRANCE GRAFFITI AIDES AIDS AWARENESS TBWA\PARIS Eric Holden/Rémi Noël Ingrid Varetz Ingrid Varetz Virginie Chalard Anne Vincent Veronique Fourniotakis Anne-Laure Brunner WANDA PRODUCTIONS La Plaine-Saint-Denis Cedex Jérôme Denis Yoann Lemoine Nicolas Loire Nicolas Larrouquere Fabrice Smadja/Pascal Bonifay Aoc-Attention O Chiens

Other Credits Entered By A26/107 PUBLIC HEALTH & SAFETY Title Advertiser Product Advertising Agency, City Creative Director Copywriter Agency Producer Account Manager Production Company, City Producer Director DOP/Lighting/Cameraman Editor Music: Artist/Title Post Production Other Credits

Entered By A26/109 PUBLIC HEALTH & SAFETY Title Advertiser Product Advertising Agency, City Executive Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Planner Production Company, City Director Sound Design/Arrangement Entered By

Pascal Giroux, Mikros Image/ Olivier Glandais, Wanda Production 3d: Morgan Sagel/Mickael Nauzin; La Plaine2d:Yves Bigerel Designer: Barthélémy Maunoury TBWA\PARIS UNITED KINGDOM EMBRACE LIFE SUSSEX SAFER ROADS PARTNERSHIP SEATBELT AWARENESS ALEXANDER COMMERCIALS Middlesex Daniel Cox Daniel Cox Sarah Alexander Neil Hopkins ALEXANDER COMMERCIALS Middlesex Sarah Alexander Daniel Cox Luke Scott Daniel Cox Siddhartha Barnhoorn Technicolor/Pat Wintersgill Sussex Safer Roads Partnership; Executive Producer: Neil Hopkins/ Production Designer: Aoife Wilson ALEXANDER COMMERCIALS Middlesex FRANCE CHANCE INPES ANTI-SMOKING AWARENESS DDB PARIS Alexandre Hervé Fabien Teichner Faustin Claverie Julie Mathiot Orane Faivre de Condé/Vanessa Emsallem/ Mathieu Roux Nicole Civatte-Benoit/Aurélie Martzel/ Julie-Mettéa Fourres Patrick Faure LES TÉLÉCRÉATEURS Paris Manu Et Fleur The DDB PARIS

A27/027 UNITED KINGDOM PUBLIC AWARENESS MESSAGES Title POLAR BEAR Advertiser PLANE STUPID Product AVIATION ENVIRONMENTAL AWARENESS Advertising Agency, City MOTHER London Creative Director Robert Saville/Mark Waites Copywriter Aiden McClure/Laurent Simon Art Director Aiden McClure/Laurent Simon Agency Producer Kirsten Kates Production Company, City RATTLING STICK London Producer Johnnie Frankel Director Daniel Kleinman Editor Adam Spivey, The Quarry Sound Design/Arrangement Anthony Moore, Factory; Cinema Mix: Anthony Moore, Factory/Andy Humphreys, 750mph Post Production MPC Other Credits Post Production Producer: Scott Griffin; VFX Supervisor: Jake Mengers Entered By MOTHER London A27/081 FRANCE PUBLIC AWARENESS MESSAGES Title DEATH PENALTY Advertiser AMNESTY INTERNATIONAL FRANCE Product DEATH PENALTY AWARENESS Advertising Agency, City TBWA\PARIS Executive Creative Director Eric Holden/Rémi Noël Copywriter Benoît Leroux Art Director Philippe Taroux Agency Producer Maxime Boiron Account Supervisor Anne Vincent Account Manager Anne-Laure Brunner Production Company, City WARM & FUZZY Paris/GANG FILMS Paris Producer Edward Grann /Jean Ozannat Director Pleix Editor Pleix Music: Artist/Title Carly Comando/“Everyday” Post Production Alexis Vieil, Digital District Animation Lead 3 D/Fx: T. Marqué; Fx: M-T Cavé/F. Rihn/ D. Roubah; Rendering: N. Belin Other Credits Compositing: P.aubry/D. Elhadad; 3d: J.cavé/ G. Nadeau/G.martin Entered By TBWA\PARIS

A28/003 FUNDRAISING & APPEALS Title Advertiser Product Advertising Agency, City Copywriter Art Director Account Manager Production Company, City Director DOP/Lighting/Cameraman Editor Music: Artist/Title Sound Design/Arrangement Post Production Other Credits Entered By

THE NETHERLANDS

A28/057 FUNDRAISING & APPEALS Title Advertiser Product Advertising Agency, City Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Account Manager Planner Production Company, City Producer Director Editor Music: Artist/Title Sound Design/Arrangement Post Production Entered By

UNITED KINGDOM

A28/078 FUNDRAISING & APPEALS Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Agency Producer Account Supervisor Production Company, City Director Editor Music: Artist/Title Post Production Entered By

CHILE

B01/177 INTERNET FILM Title Advertiser

GERMANY

Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Supervisor Production Company, City Producer Director Sound Design/Arrangement Post Production Entered By B01/253 INTERNET FILM Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director

FORGOTTEN ANIMALS DAY XXS/DIERENBESCHERMING ANIMAL RIGHTS CHARITY XXS Schiphol Saskia Meijer René Verhagen Manon Franken XXS Schiphol René Verhagen/Saskia Meijer Edwin Donders Peter Horwitz Peter Horwitz Peter Horwitz XXS/Tungsten Client: Lisette van Zunderd XXS Schiphol

TURN AROUND BARNARDO’S CHARITY BBH London Nick Gill Toby Allen Jim Hilson Davud Karbassioun Helen James Collette Collins John Harrison Darius Karbassioun GORGEOUS ENTERPRISES London Rupert Smythe Chris Palmer Ed Guard, The Quarry Bat For Lashes/»Moon For Moon» Jack, Wave Studios The Mill BBH London

GRANDDAUGHTER BCI THE ROSES FOUNDATION McCANN ERICKSON CHILE Santiago Guido Puch Max Hamilton Max Hamilton Max Hamilton Daniella Salcedo Fernanda Monett FABULA Santiago Pablo Larrain Andrea Yaconi Juan Cristobal Meza Tato Atenas McCANN ERICKSON CHILE Santiago

TABLETRICK BAYERISCHE MOTOREN WERKE AKTIENGESELLSCHAFT MOTORCYCLE SERVICEPLAN Munich Alexander Schill Matthias Harbeck Oliver Palmer Oliver Palmer Therese Stüssel/Jutta Steinberger Maik Schmidt Markus Koch THE BRAINSTORMCLUB Munich Yves Peitzner/Dalibor Tomasevic Hondo Ratkovic/Max Nüchtern Filippo Moscatello/Orange Sound The Brainstormclub Co Kg SERVICEPLAN Munich USA RETURN TO THE DOGHOUSE JCPENNEY JEWELLERY SAATCHI & SAATCHI New York Gerry Graf James Cooper Jason Musante Josh Rubin

D7-FILM-W-16a33+AD:25•01 front 26/06/10 01:57 Page33

FILM WINNERS Agency Producer Account Supervisor Production Company, City Producer Director Editor Other Credits Entered By

Video: John Doris; VP Integrated Production: John Swartz Kate Weis HUNGRY MAN New York Kevin Byrne Stephen Pearson Ian Mackenzie, Mackenzie Cutler Assistant Producer: Katie Nickles SAATCHI & SAATCHI New York

B01/254 INTERNET FILM Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Agency Producer Production Company, City Director Editor Sound Design/Arrangement Entered By

USA

B01/272 INTERNET FILM Title Advertiser Product Advertising Agency, City Executive Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Account Manager Production Company, City Producer Director Editor Music: Artist/Title

JAPAN

Sound Design/Arrangement Post Production Other Credits

Entered By B01/310 INTERNET FILMCAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Account Manager Planner Production Company, City Producer Director Editor Sound Design/Arrangement Post Production Entered By B01/311 INTERNET FILMCAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Account Manager Planner Production Company, City Producer

NEW KID LUVS DIAPERS SAATCHI & SAATCHI New York Gerry Graf Tris Gates-Bonarius Gerry Graf David Perry STATION FILM New York Harold Einstein Ian Mackenzie, Mackenzie Cutler Andrew Sherman SAATCHI & SAATCHI New York

NIKE MUSIC SHOE NIKE JAPAN FREE RUN SHOES WIEDEN+KENNEDY TOKYO Frank Hahn/Naoki Ito Hiroshi Kuyama/Takayuki Rokutan Shingo Ohno/Naoki Ga Kenji Tanaka Ted Yukawa Mits Minowa Kohei Adachi TAIYO KIKAKU Tokyo/RHIZOMATIKS Tokyo Satoshi Takahashi Kosai Sekine Norihiko Maeda Artist: Hifana; Instrument Developer: Seiichi Saito, Rhizomatiks Yamaro, Rice Studio Capra Hardware Engineer: Tomoaki Yanagisawa, 4nchor5 La6; Software Engineer: Manabe Daito, Rhizomatiks WIEDEN+KENNEDY TOKYO SWEDEN PIANO STAIRCASE VOLKSWAGEN SWEDEN VW BLUEMOTION DDB STOCKHOLM Andreas Dahlqvist Martin Lundgren Simon Higby Pontus Kindblad/Daniel Alinder Lars Axelsson/Martin Larsson Åke Lundberg/Katarina Lakowitz Michael Bugaj/Barbro Långjuth Jerker Fagerström/Cecilia Cederlid/ Karl Wikström BIRTH Stockholm Patrik Sundberg Martin Lundgren/Simon Higby/Patrik Sundberg Patrik Sundberg Erik Olsson/Red Pipe Daniel Lundh DDB STOCKHOLM SWEDEN BOTTLE BANK ARCADE VOLKSWAGEN SWEDEN VW BLUEMOTION DDB STOCKHOLM Andreas Dahlqvist Andreas Dahlqvist Martin Lundgren Simon Higby Pontus Kindblad/Daniel Alinder Lars Axelsson/Martin Larsson Åke Lundberg/Katarina Lakowitz Michael Bugaj/Barbro Långjuth Jerker Fagerström/Cecilia Cederlid/ Karl Wikström BIRTH Stockholm Patrik Sundberg

Director Editor Sound Design/Arrangement Post Production Entered By

Martin Lundgren/Simon Higby/Patrik Sundberg Patrik Sundberg Erik Olsson/Red Pipe Daniel Lundh DDB STOCKHOLM

B01/312 INTERNET FILMCAMPAIGN Title Advertiser Product Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Account Manager Planner

SWEDEN

Agency Producer Account Manager Production Company, City Producer Director Editor Entered By

Tennille Teague/Lora Schlson/Nathy Aviram Todd Cross O POSITIVE FILMS New York Ralph Laucella/Marc Grill Jim Jenkins Carlos Arias/Final Cut Ny Y&R New York

WORLD’S DEEPEST BIN VOLKSWAGEN SWEDEN VW BLUEMOTION DDB STOCKHOLM Andreas Dahlqvist Andreas Dahlqvist Martin Lundgren Simon Higby Pontus Kindblad/Daniel Alinder Lars Axelsson/Martin Larsson Åke Lundberg/Katarina Lakowitz Michael Bugaj/Barbro Långjuth Jerker Fagerström/Cecilia Cederlid/ Karl Wikström BIRTH Stockholm Patrik Sundberg Martin Lundgren/Simon Higby/Patrik Sundberg Patrik Sundberg Erik Olsson/Red Pipe Daniel Lundh DDB STOCKHOLM

B02/018 OTHER SCREENS Title Advertiser

THE NETHERLANDS

B01/315 INTERNET FILM Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Manager Production Company, City Entered By

GERMANY

B03/001 INTEGRATED FILM Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriter Art Director Agency Producer

B01/354 INTERNET FILMCAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Manager Production Company, City Producer Director Editor Entered By

USA

B01/355 INTERNET FILMCAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Manager Production Company, City Producer Director Editor Entered By

USA

B01/356 INTERNET FILMCAMPAIGN Title Advertiser Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director

USA

Production Company, City Producer Director Editor Sound Design/Arrangement Post Production Entered By

PLANEMOB GERMANWINGS PLANEMOB LUKAS LINDEMANN ROSINSKI Hamburg Arno Lindemann/Bernhard Lukas Arno Lindemann/Bernhard Lukas Arno Lindemann/Bernhard Lukas Tim Esser/Jan Hoffmeister Michael Mackens Soen Becker/David Soukup/Hannah Ziegler Daniela Stephan LUKAS LINDEMANN ROSINSKI Hamburg LUKAS LINDEMANN ROSINSKI Hamburg

BEAUTY SLEEP VIRGIN ATLANTIC TRAVEL Y&R New York Scott Vitrone/Ian Reichenthal Guillermo Vega/Icaro Doria Brandon Henderson Dan Treichel Tennille Teague/Lora Schlson/Nathy Aviram Todd Cross O POSITIVE FILMS New York Ralph Laucella/Marc Grill Jim Jenkins Carlos Arias/Final Cut Ny Y&R New York

BECOMING VIRGIN ATLANTIC TRAVEL Y&R New York Scott Vitrone/Ian Reichenthal Guillermo Verga/Icaro Doria Brandon Henderson Dan Treichel Tennille Teague/Lora Schlson/Nathy Aviram Todd Cross O POSITIVE FILMS New York Ralph Laucella/Marc Grill Jim Jenkins Carlos Arias/Final Cut Ny Y&R New York

IMPATIENT VIRGIN ATLANTIC TRAVEL Y&R New York Scott Vitrone/Ian Reichenthal Guillermo Vega/Icaro Doria Brandon Henderson Dan Treichel

Product Advertising Agency, City Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Account Manager Production Company, City Producer Director Editor Post Production Other Credits Entered By

Account Supervisor Production Company, City Producer

Director Editor Music: Artist/Title Sound Design/Arrangement Post Production

Other Credits Entered By

LIVE INTERACTIVE BILLBOARD RIJKSOVERHEID/MINISTERIE VAN BINNENLANDSE ZAKEN EN KONINKRIJKSRELATIES AGGRESSION AWARENESS CAMPAIGN N=5 Amsterdam Lukas van de Ven Jasper Diks Ed van Bennekom Christ Bloemheuvel Judith Lavalette Nick van Gaalen Nadine Marcar WEFILM Amsterdam Bas Welling Roel Welling Wouter van Luijn Baked Beans Technical Realisation: Bitmove N=5 Amsterdam USA THE AFFAIR HBO HBO INTEGRATED BBDO NEW YORK David Lubars/Bill Bruce Greg Hahn/Mike Smith Adam Reeves Brandon Mugar Director Of Integrated Production: Brian Dilorenzo; Content Producer: Nicholas Gaul Tara Deveaux/Courtney Lord BISCUIT FILMWORKS Los Angeles Senior Executive Producer: Shawn Lacy; Executive Producer: Colleen O’donnell; Producer: Jay Veal Noam Murro David Henegar/Butcher Editorial John Ottman Audio Mix: Sound Lounge; Mixer: Cory Melious Visual Effects Company: Animal Logic; Supervisor: Nicholas Ponzoni; Producer: Nerissa Kavanagh Digital Agency: The Barbarian Group; Music House: Search Party Music BBDO NEW YORK

B04/018 INTERACTIVE FILM Title Advertiser Product Advertising Agency, City Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Production Company, City Producer Sound Design/Arrangement Other Credits Entered By

BELGIUM

B04/025 INTERACTIVE FILM Title Advertiser Product Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor

SPAIN

Account Manager Production Company, City Entered By

EVI NAKED TELENET DIGITAL TV DUVAL GUILLAUME Brussels Katrien Bottez/Peter Ampe Catheline Leroy Eva de Jonckheere Emily Rammant/Marc van Buggenhout Sylvie Verbruggen Pascale Coppens GAS Brussels Lies Muys Sonicville Kurt Stallaert: Photographer DUVAL GUILLAUME Brussels

SWAP COCA-COLA COKE ZERO McCANN ERICKSON Madrid Leandro Raposo Monica Moro/Pablo Stricker/Pablo Colonesse Mikel Echevarria Javier Rodriguez Luis Felipe Moreno Patricia Gonzalez Paloma García Valenzuela/ Alejandro Melcón Ordoñez Marta Carreras TAKE IT EASSY PRODUCTION Madrid McCANN ERICKSON Madrid

SATURDAY, JUNE 26, 2010

D7-34-35-36-37:Lions 26/06/10 23:48 Page34

THIS WAY

100% SERVICE SELJAVEGUR 2 . 101 REYKJAVIK . ICELAND . +354 511 1510 . INFO@TRUENORTH.IS . WWW.TRUENORTH.IS Aero Film . Annex Films . Annie Leibovitz . ASD Lionheart . Bacon . Bandit . Bikini Films . Blink Productions . Blue Eyes . Box Film . BRW . Camp David . Canana . Cowboy Films . Crossroads Films . Dreamworks . Evergreen . Filmmaster . Gorgeous . Home Corp . HSI London . HSI Productions . Hungry Man . International Production Co. . Knucklehead . Lazy Town . Lions Gate Malpaso . Markenfilm . MJZ . Moon Films . New Partners . Nickelodeon . Outsider . Paramount Pictures . Partizan . Smith & Jones . Spank Films . Play Films . Premier Heure Revolver Film . Ruggiero Films Saatchi Saatchi . Screen Gems Inc. Smuggler . Sonny . Stink . Therapy Films . Thomas/Thomas . Vanity Fair . Walden Media . Warner Bros . White Label

D7-34-35-36-37:Lions 26/06/10 23:48 Page35

TITANIUM AND INTEGRATED WINNERS

WINNERS TITANIUM AND INTEGRATED INTEGRATED WINNER LIVESTRONG NIKE LIVESTRONG FOUNDATION WIEDEN + KENNEDY PORTLAND

TITANIUM WINNER TWELPFORCE BEST BUY CRISPIN PORTER + BOGUSKY BOULDER

SATURDAY, JUNE 26, 2010

D7-34-35-36-37:Lions 26/06/10 01:00 Page36

TITANIUM AND INTEGRATED WINNERS

Titanium Grand Prix

Titanium Lion

A01/344 TITANIUM Title Advertiser Product/Service Entrant Company, City Chief Creative Officers

A01/142 TITANIUM AND INTEGRATED Title Advertiser Product/Service Entrant Company, City Photographer Advertiser’s Supervisor

USA

TWELPFORCE BEST BUY RETAILER CRISPIN PORTER + BOGUSKY Boulder Andrew Keller/Rob Reilly/Jeff Benjamin, Crispin Porter + Bogusky Creative Director Evan Fry, Crispin Porter + Bogusky Associate Creative Director DJ Pierce, Justin Ebert, Crispin Porter + Bogusky Inteactive Executive Creative Director Jeff Benjamin, Crispin Porter + Bogusky Copywriter Justin Ebert, David Littlejohn, Tom Pettus, Crispin Porter + Bogusky Art Director DJ Pierce, David Brown, Crispin Porter + Bogusky Interactive Art Director Kat Street/David Gonsalves, Crispin Porter + Bogusky Experience Director Matt Walsh, Crispin Porter + Bogusky Experience Designer Tiffany Yang, Crispin Porter + Bogusky Interactive Designers Daisy Chavoshi, Christian Behrendt, Slava Morshch, Leif Abraham, Crispin Porter + Bogusky Graphic Designer Greta Ackerman, Crispin Porter + Bogusky Executive Integrated Producer Pam Scheideler, Paul Gunnarson, Crispin Porter + Bogusky Integrated Producer Brenda Fogg, Crispin Porter + Bogusky Senior Art Producers Robert Hannau, Peter Nolan, Crispin Porter + Bogusky Director Henry-Alex Rubin, Smuggler Productions Executive Producer Lisa Rich, Smuggler Productions Line Producer Drew Santarsiero, Smuggler Productions Director of Photography Marcelo Durst, Smuggler Productions Editor Lucas Spaulding, Spot Welders Executive Integrated Music Producer Dan Pritikin, Mutato Muzika Interactive Media Supervisor Kylee Decker, Crispin Porter + Bogusky

Integrated Grand Prix A01/078 TITANIUM AND INTEGRATED Title Advertiser Product/Service Entrant Company, City Executive Creative Directors Creative Directors Art Directors

Director Copywriters Interactive Producer Designers Account Handler Agency Executive Producer Media Planners Production Company Editor Media Director Agency Producers Editor Planner Marketing Manager (Client) Studio Manager Associate Media Director Media Supervisor Post Executive Producer «It’s About You Films» Agency Producer

SATURDAY, 26 JUNE, 2010

USA LIVESTRONG NIKE LIVESTRONG FOUNDATION LIVESTRONG FOUNDATION WIEDEN+KENNEDY Portland Mark Fitzloff/ Susan Hoffman, Wieden+Kennedy Danielle Flagg/ Tyler Whisnand, Wieden+Kennedy Adam Heathcott/James Moslander/ Chris Hutchinson/Ryan O’Rourke, Wieden+Kennedy Frank Budgen, Wieden+Kennedy Marco Kaye/ Karl Lieberman, Wieden+Kennedy Ryan Bolls, Wieden+Kennedy Rehanah Spence/ Rob Mumford, Wieden+Kennedy Dianne Villarreal, Wieden+Kennedy Ben Grylewicz, Wieden+Kennedy Reme DeBisschop/Alex Barwick/ Destinee Scott, Wieden+Kennedy Anonymous Content/Radical Media Angus Wall, Rock Paper Scissors Daniel Sheniak, Wieden+Kennedy Marcelino Alvarez/ Shannon Worley, Wieden+Kennedy Kyle Valenta, Wieden+Kennedy Paulo Ribeiro, Wieden+Kennedy Melissa Schoenke, Nike Livestrong Foundation Sarah Starr, Wieden+Kennedy Alex Barwick, Wieden+Kennedy Emily Leonard, Wieden+Kennedy Patty Brebner, Wieden+Kennedy Felicia Glover, Wieden+Kennedy

SWEDEN FACEBOOK SHOWROOM IKEA DEPARTMENT STORE FORSMAN & BODENFORS Gothenburg Lennart Sjöberg Sara Zakariasson, IKEA

Integrated Gold Awards A01/063 TITANIUM AND INTEGRATED Title Advertiser

USA WE CHOOSE THE MOON JOHN F. KENNEDY PRESIDENTIAL LIBRARY MOON LANDING 40TH ANNIVERSARY THE MARTIN AGENCY Richmond Brian Williams, The Martin Agency Wade Alger, The Martin Agency Joe Alexander, The Martin Agency Darbi Fretwell, The Martin Agency Norma Kwée, The Martin Agency Carrie Bird, The Martin Agency Cindy Hicks, The Martin Agency Jon Hills, Domani Studios Ben Tricklebank, Domani Studios Oscar Trelles, Domani Studios Jarrod Bull, Domani Studios Steven Hubert, Domani Studios Saulo Rodrigues, Domani Studios Justin Young, Domani Studios Petter Safwenberg, Domani Studios Mark Llobrera, Domani Studios Chris Wise, Domani Studios Jim Vaile, Running With Scissors Shang Gao, Running With Scissors Chip Jenkins, Hum Music

Product/Service Entrant Company, City Art Director Copywriter Creative Director Agency Producer Account Supervisor Art Producer Creative Director Interactive Art Director Technology Director Director of Accounts Senior Interactive Producer Designer Motion Graphics Designer Animator Senior Developer Flash Developer Editor Assistant Editor Composer A01/333 TITANIUM AND INTEGRATED Title Advertiser Product/Service Entrant Company, City

UNITED KINGDOM

A01/365 USA TITANIUM AND INTEGRATED Title Advertiser Product/Service Entrant Company, City Global Director of Media Arts Chief Creative Officer Group Creative Director Associate Creative Director/Writer/ Creator

CHOOSE A DIFFERENT ENDING THE METROPOLITAN POLICE ANTI-KNIFE CAMPAIGN ABBOTT MEAD VICKERS BBDO London

Senior Vice President, Senior Partner/ Vice President Jim Motzer/Adam Tanielian, Fleishman-Hillard Vice President/Senior. Account Executive Bonnie Block/Julie Mason, Fleishman-Hillard Group Account Director/Group Account Director of Strategy Bob Porcaro/Susanna Ernest, OMD

Integrated Silver Awards A01/095 TITANIUM AND INTEGRATED Title Advertiser Product/Service Entrant Company, City Executive Creative Director

AUSTRALIA

Interactive Creative Director Creative

Agency Producer/Project Manager Account Management Print Producer Interactive Producer Strategic Planner Project Manager Designer Directors Director of Photography Producers Editors

SUPPORT SCENT GUIDE DOGS AUSTRALIA SUPPORT FOR THE BLIND CLEMENGER BBDO MELBOURNE Ant Keogh, Clemenger BBDO Melbourne Damian Royce, Clemenger BBDO Melbourne Tom Martin, Clemenger BBDO Melbourne Julian Schreiber, Clemenger BBDO Melbourne Sevda Cemo, Clemenger BBDO Melbourne Nici Henningson/Ricci Meldrum, Clemenger BBDO Melbourne Mary Darzi, Clemenger BBDO Melbourne Sam Hodgson, Clemenger BBDO Melbourne Mike Hyde, Clemenger BBDO Melbourne Jo Currie, Clemenger BBDO Melbourne Beci Orpin Amy Gerbhardt/Micca Delaney Jody Musdon/Micca Delaney/ Alex Aslangul Jane Liscombe/Allison Lockwood Jack Hutchings/Megan Voevodin/ Micca Delaney, The Butchery/ Tide Edit/Exit Films Karl Richter Eugene Richards Digital Pictures The Bon Scotts Paul Le Couteur/ Jack Berryman, Flagstaff Stuidos

REPLAY GATORADE ENERGY DRINK TBWA\CHIAT\DAY LA Lee Clow, TBWA\Chiat\Day Rob Schwartz, TBWA\Chiat\Day Jimmy Smith, TBWA\Chiat\Day

Music Production Company Smokt Operator Post Production Company Music Composer Sound Designer/Engineer

Brent Anderson, TBWA\Chiat\Day, Steve Howard, TBWA\Chiat\Day Brian O’Rourke, TBWA\Chiat\Day Tim Newfang, TBWA\Chiat\Day

A01/181 NEW ZEALAND TITANIUM AND INTEGRATED Title YELLOW CHOCOLATE Advertiser YELLOW PAGES Product/Service YELLOW PAGES Entrant Company, City COLENSO BBDO Auckland Executive Chief Director Nick Worthington, Colenso BBDO Creative Director/Art Director/ Copywriter, Digital Art Director Steve Cochran, Colenso BBDO Digital Creative Director/Art Director, Copywriter, Digital Art Director, Digital Designer Aaron Turk, Colenso BBDO Account Director Rachel Turner, Colenso BBDO Group Account Director Andrew Holt, Colenso BBDO Agency Producer Paul Courtney, Colenso BBDO Account Manager Katya Urlwin, Colenso BBDO Art Director Terri Williams, AIM Proximity Planner James Hurman, Colenso BBDO Marketing Director Kellie Nathan, Yellow Pages Ltd Creative Director/Digital Creative Dave King, AIM Proximity Digital Creative Aaron Goldring, AIM Proximity Digital Developer Dave Colquhoun, Data Smugglers Digital Producer Amanda Theobald, AIM Proximity Director Chris Grahame, Good Life Films

Senior Producer (Series & Event) Associate Producer Group Account Director/Management Supervisor/Account Executive Brynn Bardacke/Amy Farias /Adam Bersin, TBWA\Chiat\Day Group Planning Director/ Senior Planner/Planner Scott MacMaster/Martin Ramos/ Daniel Ten, TBWA\Chiat\Day missionG.com Network Creators Donna Lamar, Javier Castillo, Paul Nguyen, TBWA\Chiat\Day Director of Digital Strategy/ Digital AD/Digital AE Jeremiah Knight/Andrew Corpman/ Paul Kinsella, TBWA\Chiat\Day Communications Director TBWA Worldwide Managing Director Jeremy Miller, TBWA\Chiat\Day Director Kris Belman/V. Scott Balcerek, Caviar Line Producer Johanna Woollcott, Caviar Executive Producer Michael Sagol/Rosanne Korenberg, Caviar TV Show Adaption Read Jackson/Laura Mickelson, Fox Sports Net President/Partner/ Account Supervisor David Brenner/Rashid Ghazi/ Paul Harvey, Paragon Marketing Group

D7-34-35-36-37:Lions 26/06/10 01:00 Page37

TITANIUM AND INTEGRATED WINNERS Producer Sound Design Photographer Retoucher A01/189 TITANIUM AND INTEGRATED Title Advertiser Product/Service Entrant Company, City Director of Client Services Director of Mobile Strategy Account Supervisor Senior Account Executive Account Coordinator Executive Creative Director Associate Creative Director Art Director

Tanya Haitoua-Cathro, Good Life Films Native PostKog Studios Stephen Langdon, Reload Agency Kevin Hyde, Colenso BBDO USA REAL RACING GTI VOLKSWAGEN 2010 MKVI GTI AKQA Washington John Deschner, AKQA Johnathan Hum, AKQA Laura Breines, AKQA Sarah Cheffy, AKQA Erin Chandler, AKQA Brendan DiBona, AKQA Ginny Golden, AKQA Jefferson Liu, AKQA John Whitlock, AKQA Eric Lohman, AKQA Jon Lee, AKQA Douglas Smith, AKQA Jon Reiling, AKQA Firemint Distributive Networks Plastic Wax Heavy Melody

Senior Designer Copywriter Technical Director Flash Developer Game Developer Mobile Technology Animation Music and Sound Design A01/303 TITANIUM AND INTEGRATED Title Advertiser Product/Service Entrant Company, City Creative Director

BRAZIL PEE IN THE SHOWER SOS ATLANTIC FOREST FOUNDATION FOREST PROTECTION F/NAZCA SAATCHI & SAATCHI São Paulo Fabio Fernandes, F/Nazca Saatchi/ SaatchiEduardo Lima, F/Nazca Saatchi/ SaatchiFábio Simões, F/Nazca Saatchi/Saatchi Eduardo Lima, F/ Nazca Saatchi/Saatchi João Linneu, F/Nazca Saatchi/ SaatchiHenrique Lima, F/Nazca Saatchi/ SaatchiJulio Zukerman, F/ Nazca Saatchi/Saatchi Henrique Lima, F/Nazca Saatchi/ SaatchiJulio Zukerman, F/ Nazca Saatchi/Saatchi Daniela Keller, F/ Nazca Saatchi & Saatchi Fernand Alphen, F/ Nazca Saatchi & Saatchi Dorian Dack, F/Nazca Saatchi & Saatchi Alexandre Soares, F/ Nazca Saatchi & Saatchi Michel Neuhaus, F/ Nazca Saatchi & Saatchi Luana Gregório, F/ Nazca Saatchi & Saatchi

Copywriter Art Director

Illustrator

Account Planning Director Planning Manager Creative Director Art Director Account Manager

Integrated Bronze Awards A01/088 TITANIUM AND INTEGRATED Title Advertiser Product/Service Entrant Company, City Writer Producer Executive Producer Executive Creative Director Creative Director Music Director Executive Producer Chief Creative Officer Account Director

Art Director Director of Integrated Production Global Account Director Director of Brand Production Executive Producer Consulting Producer A01/154 TITANIUM AND INTEGRATED Title Advertiser Product/Service Entrant Company, City Chief Creative Officer Executive Creative Director

BEYOND THE STILL CANON CANON HD GREY NEW YORK Tor Myhren, Grey NY Ari Halper, Grey NYStephen Krauss, Grey NY Stu Mair, Grey NYEric King, Grey NY Elinor Buchler, Grey NY Rick Cusato, Grey NY Chris Hinkaty, Grey NY Melinda Hecht, Grey NY David Prince, Grey NY Melanie Rose, Grey NY James McNamara, Grey NY Luiz Salles, Grey NY Vincent Laforet, Grey NY Nick Childs, Grey NY Madhuri Sharma, Grey NY Chris Frazer Smith, Chris Frazer Smith Photography

Planner Director Executive Producer Producer Photographer

USA

Art Director Copywriter Director of Integrated Production Content Producer Outdoor Director of Creative Engineering/Production Production Company Director Senior Executive Producer Executive Producer Producer Digital Agency Editing House Editor Visual Effects Company Music House Music Supervisors Audio Mix Mixers

A01/214 TITANIUM AND INTEGRATED Title Advertiser Product/Service Entrant Company, City Executive Creative Director Creative Director Copywriter

Art Director Agency Producer Director Producer Director of Photography Planner

Group Business Director

Alex Carr, Saatchi & Saatchi

Business Director

Chris Yong, Saatchi & Saatchi

Account Manager

James Tracey-Inglis, Saatchi & Saatchi

Account Executive

Brendan Swansborough, Saatchi & Saatchi

Editor

Gabriel Muir,

Sound Design

Simon Lister, Nylon Studios

Post Production

Definition Films

Animation

Oktober

Voiceover

Sean Lynch

Producer Print

Jeremy De Villiers, Saatchi & Saatchi

A01/274

USA

TITANIUM AND INTEGRATED Title

PALACE OF LIGHT

Advertiser

POST

Product/Service

SHREDDED WHEAT

Entrant Company, City

OGILVY & MATHER New York

Creative Director, Director, Copywriter

IMAGINE HBO TV NETWORK BBDO NEW YORK David Lubars/Bill Bruce, BBDO New York Greg Hahn/Mike Smith, BBDO New York Brandon Mugar, BBDO New York Adam Reeves, BBDO New York Brian Dilorenzo, BBDO New York Nicholas Gaul, BBDO New York Jd Michaels, BBDO New York Biscuit Filmworks Noam Murro, Biscuit Filmworks Shawn Lacy, Biscuit Filmworks Colleen O’donnell, Biscuit Filmworks Jay Veal, Biscuit Filmworks The Barbarian Group Butcher Editorial David Henegar, Butcher Editorial Animal Logic Search Party Music Stephanie Diaz-Matos/Randall Poster, Search Party Music POP Sound/Sound Lounge Mitch Dorf/Cory Melious, POP Sound/ Sound Lounge

AUSTRALIA BEER ECONOMY LION NATHAN AUSTRALIA TOOHEY’S BEER SAATCHI & SAATCHI Sydney Steve Back, Saatchi & Saatchi Dave Bowman, Saatchi & Saatchi John McKelvey, Saatchi & Saatchi James Ross-Edwards, Saatchi & Saatchi Peter Galmes, Saatchi & Saatchi Jules Jackson, Saatchi & Saatchi Justin Kurzel, Cherub Pictures Michelle Bennett, Cherub Pictures Adam Arkapaw, Cherub Pictures Neal Fairfield, Saatchi & Saatchi

Tim Piper, Ogilvy NY

Copywriter

Tom Elia, Ogilvy NY

Art Director

Zach Korman, Ogilvy NY

Producer

Lisa Goore, Ogilvy NY

Managing Director

Jennifer Ogden, Ogilvy NY

Executive Marketing Director

Amy Starkman, Ogilvy NY

Marketing Director

John Campanella, Ogilvy NY

Account Coordinator

Beth Kaplan, Ogilvy NY

Planner

Kathleen Pascual, Ogilvy NY

Executive Producer

Executive Creative Directors

USA YES, VIRGINIA MACY’S DEPARTMENT STORE JWT New York Chris Plehal, JWT New York Kallan Kagan, The Ebeling Group Kate Schwerin, JWT New York Robin Feldman, JWT New York Wayne Best, JWT New York Matt Macdonald, JWT New York Nicholas Hooper, Cool Music Pete Circuitt, Bitstate Dexton Deboree, The Ebeling Group Mick Ebeling, The Ebeling Group Harvey Marco, JWT New York Ty Montague, JWT New York Helena Touseull, JWT New York

USA

Associate Creative Director Art Director Account

A01/165 TITANIUM AND INTEGRATED Title Advertiser Product/Service Entrant Company, City Chief Creative Officers

Jim Wood, JWT New York Clair Grupp, JWT New York Beth Waxman-Arteta, JWT New York Joe Calabrese, JWT New York Joe Fezcko, Macy’s Betsy Spence, Macy’s

Holly Vega, Biscuit Filmworks Shawn Lacy, Biscuit Filmworks

Producer

Tracy Broaddus, Biscuit Filmworks

Director of Photography

Linus Sandgren

First Assistant Director

Steve Carmendy

Editor

Paul Kelly, Beast

Assistant Editor

Eddie Maldonado, Beast

Coloring

Nice Shoes

Sound

Color

Composer

Matthew Kajcienski, Dream Artists Studios

Music A01/336

Paul Kelly, Dream Artists Studios USA

TITANIUM AND INTEGRATED Title

BRAND JOURNALISM

Advertiser

MICROSOFT

Product/Service

BIEB

Entrant Company, City

JWT New York

Chief Creative Officer

Ty Montague, JWT North America Harvey Marco, JWT New York

Executive Creative Director

Justin Crawford, JWT New York Walt Connelly, JWT New York

Chief Creative Officer

Gayle Troberman, Microsoft

Head of Experience

Ingrid Bernstein, JWT New York

Group Planning Director

Graham Phillips, JWT New York

Exec. Director, Experiential Messaging Brian Clark, GMD Director, Global Marcom Strategy

Deana Singleton, JWT New York

Senior Technology Editor

Kyle Monson, JWT New York

Creative Director/Global Integration Jim Consolantis, JWT New York Digital Producer Creative Director

Charly Nguyen, JWT New York Louis-Philippe Tremblay, JWT New York

Senior Advertising Manager

Kevin Basch, MicrosoftLarry Grothaus, Microsoft

Account Manager

Michael McKloskey, JWT New York

Production Copmany

JWTwo

Media Agency

Wundermann

Relationship Marketing

Universal McCann

Web Development

Blast Radius

SATURDAY, 26 JUNE, 2010

D7 38-39-40 Film Craft Winners:25•01 front 26/06/10 01:07 Page38

WINNERS FILM CRAFT WINNTEHERGIFT

PHILIPSLMS LONDON RSA FI

Grand Prix A02/088 DIRECTION Title Advertiser Product Production Company, City Producer Director Editor Music: Artist/Title Sound Design/Arrangement

UNITED KINGDOM THE GIFT PHILIPS CINEMA TV RSA FILMS London Margo Mars Carl Erik Rinsch Dayn Williams/Dan Swietlik, Cut+Run Amon Tobin Rommel Molina/Andrew Tracy/Eddie Kim, 750 Sound Design Moving Picture Company London DDB UK London/DDB WORLDWIDE London Neil Dawson, DDB Worldwide Jeremy Craigen, DDB UK Sam Oliver, DDB UK Shishir Patel, DDB UK Lucinder Ker/Natalie Powell, DDB UK Sandra Krstic, DDB Amsterdam Zo Hinckley, DDB UK Han Van Dijk, DDB Amsterdam Moscow Unit: Monty Films RSA FILMS London

Post Production Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Supervisor Account Manager Planner Other Credits Entered By

Gold Awards A01/057 PRODUCTION DESIGN Title Advertiser Product Production Company, City Producer Director DOP/Lighting/Cameraman Editor Sound Design/Arrangement Post Production Animation Advertising Agency, City Chief Creative Officer Copywriter Art Director Agency Producer Account Manager Planner Other Credits Entered By

SATURDAY, JUNE 26, 2010

USA I’M HERE PERNOD RICARD ABSOLUT VODKA BRANDED CONTENT MJZ Los Angeles David Zander/Jeff Scruton Spike Jonze Adam Kimmel Eric Zumbrunnen, Final Cut Squeak E. Clean/Mit Out Sound; Sound Design: Ren Klyce; Executive Producer: Misa Kageyama Visual Effects Producer: David James; Digital Producer: Tram Le Method Studios; Executive Producer: Gabby Gourrier (LA)/Patrick Davenport (NY) TBWA\CHIAT\DAY New York Mark Figliulo Alisa Sengel Wixom/Thiago Zanato Rob Baird/Kris Wixom/Hoj Jomehri David Fisher; Executive Producer: Mark Figliulo/Matt Bijarchi Group Account Director: Colby Webb Sarah Watson Production Designer: Floyd Albee; Robot Designer: Sonny Gerasimowicz; Costume Designer: Casey Storm MJZ Los Angeles

A02/231 DIRECTION Title Advertiser

SINGAPORE FUNERAL MINISTRY OF COMMUNITY DEVELOPMENT, YOUTH AND SPORTS COMMUNITY DEVELOPMENT DRAGONSGATE STUDIO Singapore LEO BURNETT/ARC WORLDWIDE SINGAPORE Singapore Chris Chiu/Yasmin Ahmad Yasmin Ahmad Yasmin Ahmad Anthony Lee Kurt Viertel Margaret Leong/Claire Chan/Min Qi Saurabh Varma LEO BURNETT/ARC WORLDWIDE SINGAPORE Singapore

Product Production Company, City Advertising Agency, City Executive Creative Director Copywriter Art Director Agency Producer Account Supervisor Account Manager Planner Entered By

A03/120 CINEMATOGRAPHY Title Advertiser Product Production Company, City Producer Director Editor Advertising Agency, City Executive Creative Director Copywriter Art Director Agency Producer Entered By

USA

A05/122 COPYWRITING Title Advertiser

SINGAPORE

Product Production Company, City Advertising Agency, City Executive Creative Director Copywriter Art Director Agency Producer Account Supervisor Account Manager Planner Entered By

THE LIFE MICROSOFT XBOX HALO 3 ODST MJZ Los Angeles David Zander/Eric Stern Rupert Sanders Eric Zumbrennen T.A.G. San Francisco Scott Duchon/John Patroulis Rick Herrera Aramis Isreal Joyce Chen MJZ Los Angeles

FUNERAL MINISTRY OF COMMUNITY DEVELOPMENT, YOUTH AND SPORTS COMMUNITY DEVELOPMENT DRAGONSGATE STUDIO Singapore LEO BURNETT/ARC WORLDWIDE SINGAPORE Singapore Chris Chiu/Yasmin Ahmad Yasmin Ahmad Yasmin Ahmad Anthony Lee Kurt Viertel Margaret Leong/Claire Chan/Min Qi Saurabh Varma LEO BURNETT/ARC WORLDWIDE SINGAPORE Singapore

A06/029 BEST USE OF MUSIC Title Advertiser Product Production Company, City Producer Director DOP/Lighting/Cameraman Editor Sound Design/Arrangement Post Production Advertising Agency, City Creative Director Copywriter Art Director Agency Producer Entered By

UNITED KINGDOM

A06/038 BEST USE OF MUSIC Title Advertiser Product Production Company, City Producer Editor Sound Design/Arrangement Post Production Animation Advertising Agency, City Chief Creative Officer Creative Director Copywriter Art Director Agency Producer Account Supervisor Account Manager Other Credits

GERMANY

Entered By A07/056 SOUND DESIGN Title Advertiser Product Production Company, City Producer Director Editor Sound Design/Arrangement Animation Advertising Agency, City Executive Creative Director Copywriter Art Director Account Supervisor Advertiser’s Supervisor Entered By

PIANO MATCH.COM ONLINE DATING SERVICE ACADEMY FILMS London Lucy Gossage Si & Ad Lasse Frank Jonnie Scarlett, The Quarry Squeakeclean MPC MOTHER London Al McCuish/Ed Warren Erik Nordenanker/Nick Hallberry David Colman/Daniel Mencak Zoe Bell/Kirsten Kates ACADEMY FILMS London

A PEACE OF MIND DEUTSCHER TIERSCHUTZBUND ANTI-ANIMAL TESTING APPEAL PAPA LWE FILMPRODUKTION Munchen Peter Heynen Peter Heynen Bluwi Music And Sound Design Peter Heynen Mathieu Mazzotti Colombo/Ronald Theelen GREY WORLDWIDE Dsseldorf Per Pedersen Moritz Grub/Regner Lotz Moritz Grub Regner Lotz Peter Engel Sandra Lehrenfeld Bettina Trpitz Media: Rica Jansen; Production: Peter Engel/ Mathias Renner GREY WORLDWIDE Dusseldorf NEW ZEALAND GOING WEST NEW ZEALAND BOOK COUNCIL READING CAMPAIGN ANDERSON M STUDIO London Martin Andersen/Andersen M Studio Line And Martin Andersen, Andersen M Studio Martin Andersen, Andersen M Studio Mikkel H. Eriksen, Instrument Studio, London Line Andersen, Andersen M Studio COLENSO BBDO Auckland Nick Worthington Nick Worthington/Anne Boothroyd/Len Cheeseman Nick Worthington/Anne Boothroyd/Len Cheeseman Group Account Director: Michael Redwood/ Angela Watson Noel Murphy COLENSO BBDO Auckland

A08/048 UNITED KINGDOM SPECIAL EFFECTS & COMPUTER GRAPHICS Title THE GIFT Advertiser PHILIPS Product CINEMA TV Production Company, City RSA FILMS London Producer Margo Mars Director Carl Erik Rinsch Editor Dayn Williams/Dan Swietlik @ Cut And Run Music: Artist/Title Amon Tobin Sound Design/Arrangement Rommel Molina/Andrew Tracy/ Eddie Kim @ 750 Sound Design Post Production Moving Picture Company London Other Credits Moscow Unit: Monty Films Advertising Agency, City DDB UK London/DDB WORLDWIDE London Executive Creative Director Neil Dawson, DDB Worldwide Creative Director Jeremy Craigen, DDB UK Copywriter Sam Oliver, DDB UK

D7 38-39-40 Film Craft Winners:25•01 front 26/06/10 01:07 Page39

FILM CRAFT WINNERS Art Director Agency Producer Account Supervisor Account Manager Planner Entered By

Shishir Patel, DDB UK Lucinder Ker/Natalie Powell, DDB UK Sandra Krstic, DDB Amsterdam Zo Hinckley, DDB UK Han Van Dijk, DDB Amsterdam RSA FILMS London

Executive Creative Director Creative Director Copywriter Art Director Agency Producer Entered By USA

INVOCATION SOS ATLANTIC FOREST FOUNDATION WATER CONSERVATION AWARENESS PRODIGO FILMS São Paulo Fernando Sanches Tesis/Silvio Piesco F/NAZCA SAATCHI & SAATCHI São Paulo Fabio Fernandes/Eduardo Lima Eduardo Lima João Linneu Regiani Pettinelli Daniela Keller Marcia Hirota/Ana Lgia Scachetti Fernand Alphen/Dorian Dack F/NAZCA SAATCHI & SAATCHI São Paulo

A02/178 DIRECTION Title Advertiser Product Production Company, City Producer Director Editor Sound Design/Arrangement Advertising Agency, City Executive Creative Director Copywriter Art Director Agency Producer Other Credits Entered By A02/191 DIRECTION Title Advertiser Product Production Company, City Producer Director DOP/Lighting/Cameraman Editor Sound Design/Arrangement

USA

A09/073 ANIMATION Title Advertiser Product Production Company, City Director Sound Design/Arrangement Advertising Agency, City Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Planner Entered By

BRAZIL

A09/079 ANIMATION Title Advertiser Product Production Company, City Producer Director Editor Sound Design/Arrangement Animation Advertising Agency, City Executive Creative Director Copywriter Art Director Account Supervisor

NEW ZEALAND GOING WEST NEW ZEALAND BOOK COUNCIL READING CAMPAIGN ANDERSON M STUDIO London Martin Andersen/Andersen M Studio Line And Martin Andersen, Andersen M Studio Martin Andersen, Andersen M Studio Mikkel H. Eriksen, Instrument Studio London Line Andersen, Andersen M Studio COLENSO BBDO Auckland Nick Worthington Nick Worthington/Anne Boothroyd/Len Cheeseman Nick Worthington/Anne Boothroyd/Len Cheeseman Group Account Director: Michael Redwood/ Angela Watson Noel Murphy COLENSO BBDO Auckland

Advertiser’s Supervisor Entered By A09/087 ANIMATION Title Advertiser Product Production Company, City Producer

UNITED KINGDOM WINTER OLYMPICS BBC OLYMPICS ON THE BBC STUDIO AKA London Sharon Titmarsh (Studio Aka)/ Deborah Stewart (Red Bee) Marc Craste RAINEY KELLY CAMPBELL ROALFE/Y&R London Damon Collins Tim McNaughton/Freddy Mandy Tim McNaughton/Freddy Mandy David Pomfret Fiona Richards Ben Kay RAINEY KELLY CAMPBELL ROALFE/Y&R London

Director Advertising Agency, City Creative Director Copywriter Art Director Account Supervisor Account Manager Planner Entered By

Silver Awards A01/030 PRODUCTION DESIGN Title Advertiser Product Production Company, City Advertising Agency, City Entered By

UNITED KINGDOM

A01/038 PRODUCTION DESIGN Title Advertiser Product Production Company, City Producer Director Editor Music: Artist/Title Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Supervisor Entered By

USA

A02/169 DIRECTION Title Advertiser Product Production Company, City Producer Director DOP/Lighting/Cameraman Editor Music: Artist/Title Sound Design/Arrangement Advertising Agency, City Chief Creative Officer

USA

BRING IT TO LIFE DIAGEO GUINNESS KNUCKLEHEAD London ABBOTT MEAD VICKERS BBDO London ABBOTT MEAD VICKERS BBDO London

SPEECH ALLSTATE INSURANCE IMPERIAL WOODPECKER Santa Monica Doug Halbert Stacy Wall Lisa Gunning, The Whitehouse Bach/»The Well Tempered Clavier» LEO BURNETT USA Chicago Susan Credle Charley Wickman/Jeanie Caggiano Tony Pawela/Jo Shoesmith Tony Pawela Jo Shoesmith Nicky Furno Lauren Gibbs LEO BURNETT USA Chicago

PIRATE PAPER BOAT STELLA ARTOIS STELLA LEGERE BEER HUNGRY MAN New York Mino Jarjoura/EP: Tim Nunn/Matt Buels Bryan Buckley Joost Van Gelder Steve Gandolfi, Cut+Run Beacon St Studios Framestore MOTHER London Augusto Sola

Gustavo Sousa John Cherry Rodrigo Saavedra Mother Juliet Pearson HUNGRY MAN New York

Advertiser Product Production Company, City Producer Director Editor Music: Artist/Title Sound Design/Arrangement

ANTI-ROCK STAR VH1 TV CHANNEL HUNGRY MAN Los Angeles Kevin Byrne Bryan Buckley Carolos Arias, Final Cut Tone Farmer/Jared Hunter Y&R New York Guillermo Vega/Scott Vitrone/Ian Reichenthal Icaro Doria/Scott Vitrone/Ian Reichenthal Menno Kluin Lora Schulson/Nathy Aviram/Joanna Kelly Audio Mix: Philip Loeb/Jodi Levine, Sound Lounge Y&R New York

Post Production Advertising Agency, City Chief Creative Officer Executive Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Account Manager Other Credits

I’M HERE PERNOD RICARD ABSOLUT VODKA BRANDED CONTENT MJZ Los Angeles David Zander/Jeff Scruton Spike Jonze Adam Kimmel Eric Zumbrunnen, Final Cut Squeak E. Clean/Mit Out Sound; Sound Design: Ren Klyce; Executive Producer: Misa Kageyama Visual Effects Producer: David James; Digital Producer: Tram Le Method Studios; Executive Producer: Gabby Gourrier (LA)/Patrick Davenport (NY) TBWA\CHIAT\DAY New York Mark Figliulo Alisa Sengel Wixom/Thiago Zanato Rob Baird/Kris Wixom/Hoj Jomehri David Fisher; Executive Producer: Mark Figliulo/Matt Bijarchi Group Account Director: Colby Webb Sarah Watson Production Designer: Floyd Albee; Robot Designer: Sonny Gerasimowicz; Costume Designer: Casey Storm MJZ Los Angeles

Post Production Animation Advertising Agency, City Chief Creative Officer Copywriter Art Director Agency Producer Account Manager Planner Other Credits Entered By A02/199 DIRECTION Title Advertiser Product Production Company, City Producer Director Editor Advertising Agency, City Creative Director Copywriter Art Director Agency Producer Entered By

USA

A02/208 DIRECTION Title Advertiser Product Production Company, City Producer Director DOP/Lighting/Cameraman Editor Sound Design/Arrangement Post Production Advertising Agency, City Creative Director Copywriter Art Director Agency Producer Account Supervisor Account Manager Entered By

FRANCE

A02/246 DIRECTION Title Advertiser Product Production Company, City Producer Director Editor Advertising Agency, City Executive Creative Director Copywriter Art Director Agency Producer Entered By

USA

A03/087 CINEMATOGRAPHY Title

THE NETHERLANDS

THE MAN YOUR MAN COULD SMELL LIKE OLD SPICE BODY WASH MJZ Los Angeles David Zander/Jeff Scruton Tom Kuntz Carlos Arias, Final Cut WIEDEN+KENNEDY Portland Jason Bagley/Eric Baldwin Craig Allen/Eric Kallman Craig Allen/Eric Kallman Ben Grylewicz MJZ Los Angeles

SWIMMING POOL INNOCENCE EN DANGER SEXUAL ABUSE AWARENESS HENRY DE CZAR Clichy Jean-Luc Bergeron Joe Vanhoutteghem Lieven Van Baelen Sophie Fourdrinoy Kouz Wizz SAATCHI & SAATCHI PARIS Christophe Coffre Guillaume Fillion/Emmanuelle Maliakas Guillaume Fillion/Emmanuelle Maliakas Benjamin Besnainou Isabelle Constant-Dubois CEO: Christophe Lichtenstein HENRY DE CZAR Clichy

EVERY TEAM NEEDS THE SPARK

ADIDAS INTERNATIONAL ADIDAS SPORTSWEAR MJZ London Debbie Turner/Nell Jordan Rupert Sanders Work Post London: Neil Smith Record-Play/“Skinnerbrothers” Wave Recording Studios Amsterdam: Alex Nicholls-Lee; Producer: Daniel Cross The Mill, London 180 AMSTERDAM (180\TBWA) Andy Fackrell Andy Fackrell Peter Albores Martin Terhart Joe Togneri Matt Jennings Levin Reyher Feliciano Robayna Online Edit/SFX: The Mill, London; Producer: Matt Williams/Darren O’Kelly 180 AMSTERDAM

Entered By A03/123 CINEMATOGRAPHY Title Advertiser Product Production Company, City Advertising Agency, City Creative Director Copywriter Art Director Account Manager Entered By

UNITED KINGDOM

A05/078 COPYWRITING Title Advertiser Product Production Company, City Director Music: Artist/Title Post Production Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Account Supervisor Entered By

EGYPT

A05/083 COPYWRITING Title Advertiser Product Production Company, City Director Editor Sound Design/Arrangement Advertising Agency, City Chief Creative Officer Creative Director Copywriter Agency Producer Entered By

USA

A05/101 COPYWRITINGCAMPAIGN Title Advertiser Product Production Company, City Producer Director Editor Sound Design/Arrangement Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Manager

USA

BREATHE CENTRAL OFFICE OF INFORMATION FIRE SAFETY BLINK PRODUCTIONS London RAINEY KELLY CAMPBELL ROALFE/Y&R London Damon Collins Mike Boles Jerry Hollens Nick Fokes RAINEY KELLY CAMPBELL ROALFE/Y&R London

BRAVEHEART MELODY ENTERTAINMENT TV CHANNEL LIGHTHOUSE FILM Cairo Mohamed Hamdalla www2.playkpmmusic.com Gravity LEO BURNETT CAIRO Mohamed Hamdalla Hesham Ellabban Mohamed Hammady/Ashraf Badawy Ashraf Badawy Ahmad Fahmy LEO BURNETT CAIRO

NEW KID LUVS DIAPERS STATION FILM New York Harold Einstein Ian Mackenzie, Mackenzie Cutler Andrew Sherman SAATCHI & SAATCHI New York Gerry Graf Tris Gates-Bonarius Gerry Graf David Perry SAATCHI & SAATCHI New York

CAT SITTER LAND ROVER LAND ROVER O POSITIVE FILMS New York Marc Grill/Toni Lipari/Devon Clark Jim Jenkins Jason Macdonald, Number Six Edit Henry Boy/Bill Chesley Y&R New York Scott Vitrone/Ian Reichenthal Guillermo Verga/Icaro Doria/Dan Morales Brandon Henderson Dan Treichel Lora Schulson/Nathy Aviram Thomas Steadman/Jennifer Motterhead/ Keith Rhodes Y&R New York

Entered By A05/102 COPYWRITINGCAMPAIGN Title Advertiser Product Production Company, City Producer Director Editor Sound Design/Arrangement Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Manager Entered By

USA SWORD COLLECTOR LAND ROVER LAND ROVER O POSITIVE FILMS New York Marc Grill/Toni Lipari/Devon Clark Jim Jenkins Number Six Edit Henry Boy/Bill Chesley Y&R New York Scott Vitrone/Ian Reichenthal Guillermo Verga/Icaro Doria/Dan Morales Brandon Henderson Dan Treichel Lora Schulson/Nathy Aviram Thomas Steadman/Jennifer Motterhead/Keith Rhodes Y&R New York

SATURDAY, JUNE 26, 2010

D7 38-39-40 Film Craft Winners:25•01 front 26/06/10 01:07 Page40

FILM CRAFT WINNERS

A05/121 COPYWRITING Title Advertiser Product Production Company, City Producer Director DOP/Lighting/Cameraman Sound Design/Arrangement Other Credits Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Agency Producer Entered By

UNITED KINGDOM

A06/153 BEST USE OF MUSIC Title Advertiser Product Production Company, City Producer Director Editor Music: Artist/Title

JAPAN

THE MAN WHO WALKED AROUND THE WORLD DIAGEO JOHNNIE WALKER HLA London Stephen Plesniak Jamie Rafn George Richmond Aaron, Wave Music: Adelphoi Music BBH London Nick Gill Mick Mahoney Justin Moore Justin Moore Ruben Mercadal BBH London

NIKE MUSIC SHOE NIKE JAPAN NIKE FREE RUN+ TAIYO KIKAKU Tokyo Satoshi Takahashi Kosai Sekine Norihiko Maeda Artist: Hifana; Instrument Developer: Seiichi Saito, Rhizomatiks Yamaro, Rice Studio Capra WIEDEN+KENNEDY TOKYO Frank Hahn/Naoki Ito Hiroshi Kuyama/Takayuki Rokutan Shingo Ohno/Naoki Ga Kenji Tanaka Ted Yukawa/Kohei Adachi Mits Minowa Hardware Engineer: Tomoaki Yanagisawa, 4nchor5 La6; Software Engineer: Manabe Daito, Rhizomatiks; Music Production Company: Rhizomatiks WIEDEN+KENNEDY TOKYO

Sound Design/Arrangement Post Production Advertising Agency, City Executive Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Other Credits

Entered By A07/051 SOUND DESIGN Title Advertiser Product Production Company, City Producer Director Editor Music: Artist/Title Sound Design/Arrangement Post Production Advertising Agency, City Creative Director Copywriter Agency Producer Account Supervisor Account Manager Planner Other Credits Entered By

USA THE ISLAND LION NATHAN JAMES BOAG’S PURE LAGER REVOLVER Sydney/BISCUIT FILMWORKS Los Angeles Michael Ritchie/Shawn Lacy Noam Murro, Biscuit Filmworks Stewart Reeves, Guillotine The Books/“It Never Changes To Stop” Soundtree UK/Nylon Studios Animal Logic REVOLVER Sydney Micah Walker Justine Armour/Grant Mcaloon Sacha Loverich Simon Ludowyke Tara Seymour Nicole Milward Art Director: Toby Grime, Animal Logic; Post Production Producer: Melanie Wickham BISCUIT FILMWORKS Los Angeles

A08/027 UNITED KINGDOM SPECIAL EFFECTS & COMPUTER GRAPHICS Title BRING IT TO LIFE Advertiser DIAGEO Product GUINNESS Production Company, City KNUCKLEHEAD London Producer Tim Katz/Fergus Brown Director Johnny Green Editor Ted Guard, The Quarry Post Production The Mill Animation The Mill Advertising Agency, City ABBOTT MEAD VICKERS BBDO London Executive Creative Director Paul Brazier Agency Producer Yvonne Chalkley Other Credits Producer: Lucy Reid/Ben Stallard Entered By THE MILL London A08/029 UNITED KINGDOM SPECIAL EFFECTS & COMPUTER GRAPHICS Title FOCUS GROUP Advertiser NOKIA Product NOKIA N900 PHONE Production Company, City JACK MORTON WORLDWIDE London Director David Masters Editor Brian Dowd, Bravo Post Production Post Production The Mill Animation The Mill Advertising Agency, City JACK MORTON WORLDWIDE London Creative Director David Masters/Michael Richards Agency Producer Michael Richards Other Credits Original Concept: Matt McConaghy; VFX Producer: Luke Colson Entered By THE MILL London A08/034 UNITED KINGDOM SPECIAL EFFECTS & COMPUTER GRAPHICS Title STEEPLECHASE Advertiser WEETABIX Product WEETABIX CEREAL Production Company, City RATTLING STICK London

SATURDAY, JUNE 26, 2010

Producer Director Editor Post Production Animation Advertising Agency, City Creative Director Agency Producer Other Credits Lead 3D: James Sindle; Lead 2D: Barnsley Entered By A09/051 ANIMATION Title Advertiser Product Production Company, City Producer Director Editor Music: Artist/Title Sound Design/Arrangement Post Production Animation Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Account Manager Other Credits

THE MILL London

A04/003 EDITING Title Advertiser Product Production Company, City Producer Director Editor Music: Artist/Title Sound Design/Arrangement

USA SLAP NIKE JORDAN BRAND MJZ Los Angeles David Zander/Eric Stern Rupert Sanders Spot Welders/Neil Smith Alexandre Desplat/I’ll Walk Around Sound Mixer: Philip Loeb, Sound Lounge, NY; Sound Designer: Brian Emrich,Trinitite Studios Mass Market WIEDEN+KENNEDY New York Kevin Proudfoot/Todd Waterbury Derek Barnes/Keith Cartwright Andy Ferguson Ricardo Viramontes Head of Production: Gary Krieg; Broadcast Producer: Dan Blaney Julian Cheevers Alex Lopez Michael Dunn/Juan Reyes Neal Arthur WIEDEN+KENNEDY New York

USA YES, VIRGINIA MACY’S BRANDED CONTENT THE EBELING GROUP New York Kallan Kagan/EP: Mick Ebeling/Dexton Deboree Pete Circuitt, Bitstate Matt Ahrens Music: Nicholas Hooper John Bowen Starz Animation, Toronto Starz Animation, Toronto JWT New York Ty Montague/Harvey Marco Wayne Best Matt Macdonald Chris Plehal Jim Wood Kate Schwerin; Executive Producer: Robin Feldman Beth Waxman-Arteta/Helena Touseull Joe Fezcko/Betsy Spence Abby Leber Director Of Broadcast Production: Joe Calabrese; Director Of Integrated Production: Clair Grupp JWT New York

Entered By A09/108 ANIMATION Title Advertiser Product Production Company, City Producer Director Editor Music: Artist/Title Post Production Advertising Agency, City Executive Creative Director Copywriter Art Director Agency Producer Entered By

Sally Humphries Ringan Ledwidge Richard Orrick, Work Post The Mill The Mill WCRS London Larry Seftel/Dave Day Sally Lipsius Producer: Gemma Smith; Colourist: Mick Vincent;

FRANCE DOG CITRON C3 PICASSO WANDA PRODUCTIONS Saint-Denis La Plaine Cedex Jerome Denis Sebastian Strasser Jonico Music Inc Joseph G Raposo/»Somebody Come And Play» Mikros Image H Suresnes/EURO RSCG MILANO Gilbert Scher Marco Venturelli Luca Cinquepalmi Christopher Thiery WANDA PRODUCTIONS Saint-Denis La Plaine Cedex

Bronze Awards A01/058 PRODUCTION DESIGN Title Advertiser Product Production Company, City Producer Director Editor Advertising Agency, City Chief Creative Officer Creative Director Copywriter Agency Producer Entered By

USA

A02/209 DIRECTION Title Advertiser Product Production Company, City Producer Director DOP/Lighting/Cameraman Post Production Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Account Manager Entered By

FRANCE

A03/073 CINEMATOGRAPHY Title Advertiser Product Production Company, City Producer Director Editor Advertising Agency, City Creative Director Art Director Agency Producer Account Supervisor Account Manager Entered By

USA

FAKE BARCLAYS GLOBAL INVESTORS BANKING MJZ Los Angeles David Zander/Eric Stern Nicolai Fuglsig Rick Russell VENABLES BELL & PARTNERS San Francisco Paul Venables Tom Scharpf Crockett Jeffers Craig Allen MJZ Los Angeles

Post Production Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Account Manager Planner Entered By A04/026 EDITING Title Advertiser Product Production Company, City Producer Director Editor Post Production Advertising Agency, City Art Director Agency Producer Entered By

UNITED KINGDOM

A05/004 COPYWRITING Title Advertiser Product Production Company, City Director Music: Artist/Title Advertising Agency, City Executive Creative Director Copywriter Agency Producer Account Manager Entered By

UNITED ARAB EMIRATES

GO FORTH LEVI’S CLOTHING ANONYMOUS CONTENT Culver City Joe Mandarino Cary Fukunaga Elliot Graham, Joint Editorial WIEDEN+KENNEDY Portland Tyler Whisnand/Danielle Flagg Rudy Adler/Julia Oh Hayley Goggin/Jeff Selis Tamera Geddes Maggie Entwistle ANONYMOUS CONTENT Culver City

BE STILL ABU DHABI TOURISM AUTHORITY ABU DHABI TOURISM BOOMTOWN PRODUCTIONS Dubai Hadi Matt Faddy TBWA\RAAD\ABU DHABI Martin Lever Martin Lever/Timothy Brothers Richard Forbes-Robertson Nick Mcelwee TBWA\RAAD\ABU DHABI

A08/023 USA SPECIAL EFFECTS & COMPUTER GRAPHICS Title Advertiser Product Production Company, City Director Editor Music: Artist/Title Sound Design/Arrangement Post Production Advertising Agency, City Creative Director Copywriter Art Director Agency Producer Other Credits Entered By

CLOSET CANAL+ TELEVISION CHANNEL SOIXAN7E QUIN5E Paris Soixante Quinze Matthijs Van Heijningen Joost Van Gelder Mikros Image BETC EURO RSCG Paris Stphane Xiberras Stphane Xiberras Jean-Christophe Royer Eric Astorgue Isabelle Mnard Raphael De Andreis Batrice Roux Alexandre George/Franois Brogi/Clemence Korber BETC EURO RSCG Paris

CLOSET CANAL+ TELEVISION CHANNEL SOIXAN7E QUIN5E Paris Yuki Suga Matthijs Van Heijningen Jono Griffiths, Final Cut Limited Mikros BETC EURO RSCG Paris Jan Houllevigue Isabelle Menard FINAL CUT London

HUMAN CHAIN NIKE NIKE SMUGGLER Hollywood Brian Beletic Angus Hall, Rock Paper Scissors The Hours/»Ali In The Jungle» Brian Emrich/Ren Klyce Massmarket, New York WIEDEN+KENNEDY Portland Alberto Ponte/Jeff Williams Jason Bagley Ryan O’Rourke Cherie Appleby/Shannon Worley VFX Executive Producer: Justin Lane/ Angela Bowen; VFX Producer: Nancy Hwang; VFX Lead Flame: Nick Tanner MASSMARKET New York

A08/100 UNITED KINGDOM SPECIAL EFFECTS & COMPUTER GRAPHICS Title ECONOMY DRIVE Advertiser AUDI Product AUTOMOBILES Production Company, City STINK London Producer Juliet Naylor Director Ne-O Editor Tim Thornton-Allan/Marshall Street Post Production The Mill Animation The Mill Advertising Agency, City BBH London Creative Director Adi Birkinshaw/Paul Yull Agency Producer Olly Chapman Other Credits VFX Producer: Darren O’Kelly; Lead 3D: Tom Bussell; Colourist: Adam Scott; Lead 2D: Mike Outlaw Entered By THE MILL London A09/082 ANIMATION Title Advertiser Product Production Company, City Sound Design/Arrangement Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Entered By

ARGENTINA DOG ONE DOT ZERO DIGITAL ART FESTIVAL VASCOLO Buenos Aires Odb CRAVEROLANIS Buenos Aires Juan Cravero/Daro Lanis Juan Cravero/Daro Lanis Toto Marelli Adolfo Rodrguez Sa Diego Urbano Tano Volpe/Pablo Gagni Fernanda Cohen Berty Gimenez Brotons CRAVEROLANIS Buenos Aires¬ÈÈÈ

D7-41,43,45,46,47,48,49 FC:25•01 front 26/06/10 22:21 Page41

FILM COMMISSIONS

Passion Pictures braved the snowy weather to shoot on the snow-clad slopes of the Pentland Hills for the UK’s popular ‘Meerkat’ series of commercials

Wondering where to

shoot next? THE IMAGE OF A DULL GOVERNMENT OFFICE HANDING OUT PERMITS TO FILM CREWS IS GONE. FILM COMMISSIONS TODAY ARE PRO-ACTIVE ORGANISATIONS THAT GET INVOLVED IN ALL ASPECTS OF THE FILMMAKING PROCESS. AND COMMERCIALS ARE AN IMPORTANT PART OF THEIR BUSINESS. DEBBIE LINCOLN REPORTS

FILM Commissions around the world are becoming increasingly sophisticated in terms of what they have to offer visiting productions. Three key organisations now group the world’s commissions to enable exchange of ideas, custom and practice internally, and to offer producers better and more effective informa-

tion about what’s available to them in different parts of the world. The key groupings are the long-established AFCI — the Association Of Film Commissioners International — which has over 320 members from six continents; the comparatively young EuFCN — European Film Commissioners’

Network — has 71 member commissions from over 20 countries; and the AFCNet — Asian Film Commissions Network — represents commissions from 11 Asian and Australasian countries, from China to Australia. All three collaborate regularly, and all three are committed to the development of SATURDAY, JUNE 26, 2010

D7-42:Lions 26/06/10 22:39 Page42

D7-41,43,45,46,47,48,49 FC:25•01 front 26/06/10 22:21 Page43

FILM COMMISSIONS

Bollywood film Blue, shot in Nassau in 2008, the first Indian production to shoot in The Bahamas

the film industries, which come under their remit, by offering producers a wide range of services from information to financial incentives. Individually the commissions help develop the industries in their own local areas by promoting local studios, production services companies, laboratories,

“INDIVIDUALLY THE COMMISSIONS HELP DEVELOP THE INDUSTRIES IN THEIR OWN LOCAL AREAS”

hotels and locations. And each commission has its own USPs. In Alaska, for example, one of those would be year-round snow and ice; in the Bahamas, blue seas and white sandy beaches; in Abu Dhabi the combination of modern cityscapes and dry deserts. Crucial for every commission

around the world is to understand and best-represent their USPs, for the benefit of local business and visiting productions. “Certainly Alaska’s amazing scenery is a major draw,” says Dave Worrell, commissioner for the state of Alaska Film Office. “However, now

'JMNJOH 'JMNJOH

JT JO

0VS /BUVSF 0 /BU 0VS BUUVSF BU VSFF VS SATURDAY, JUNE 26, 2010

D7-44:Lions 26/06/10 22:37 Page44

One-stop shop Up to 17.5% fiscall and financial rebates for all audiovisual projects

TABLA 7

ERIA

Talented & experienced crew

EL ARCO

EL BURRO

LA LAGUNA

LA CASCADA

1st class O RR BU EL

MEXICAN EL CACTUS

EL DESIERTO 25

FILM COMMISSIO

production & post-production facilities Federal & Local Government

support EL PALACIO

EL CAÑON

member

EL MIRADOR

LA IGLESIA

+ 52 (55) 5448 - 5322 + 52 (55) 5448 - 5383 locations.mexico@imcine.gob.mx locaciones.mexico@imcine.gob.mx LAS DUNAS

MEXICAN FILM COMMISSION COMISIÓN MEXICANA DE FILMACIONES

EL RÍO

www.comef ilm.gob.mx www.gobiernofederal.gob.mx www.conaculta.mx www.imcine.gob.mx www.comefilm.gob.mx

D7-41,43,45,46,47,48,49 FC:25•01 front 26/06/10 22:22 Page45

FILM COMMISSIONS

The Bahamas served as the backdrop for the 2011 calendar shoot for the Baltimore Ravens Cheerleaders of the National Football League

that Alaska has an incentive of up to 44%, in the form of a transferable tax credit, producers are looking at other possibilities for the state. And, with a minimum in-state spend of just $100,000, commercials are taking a closer look at a variety of Alaska locations.” Alaska offers striking locations ranging from peaks and glaciers to misty coastline and quaint fishing villages. “It also has an almost infinite num-

ber of un-touched areas waiting to be discovered by the production community,” Worrell says. “We have a skilled and experienced crew base with a can-do attitude that will get the job done for productions of almost any size. And we have a generous, easy to access incentive program that makes Alaska very competitive.” Commissions also need to stay ahead of new technologies that are revolutionising

the film and entertainment industries in so many ways. “Digital technology is allowing shooting in a wide variety of locations that would have been cost prohibitive before — Alaska is a beneficiary of the change,” Worrell says. Snow is also good business over the border in Yukon, Canada. “There continues to be keen interest in Yukon as a location for filming commercials, mostly due to our ‘first

snow, last snow’ aspect,” Iris Merritt, film officer for Yukon, says. Filming in the region has picked up in 2010, with already triple the number of productions for the whole of 2009. “Our dependable snow locations, unspoiled vistas, incredible mountain ranges, and our travel incentive for commercial productions attract shoots here,” Merritt adds. Moving some 7,000km south, and the Bahamas’ USPs

are strikingly different — while the goals are broadly the same. The core production business for The Bahamas include commercials, photo shoots, underwater shoots, documentaries and music videos. Most production business comes to the Bahamas from the US, Canada and different countries in Europe. “Weather, proximity and scenery are the primary reasons for productions shooting their projects in The

),/0 ,1 ),/0 ,1 ),/ /0 ,1

looking awesome locations? ookin ng for some aw wesome locatio ons?

www.scottishscreenlocations.com www.scottish hscreenlocations.co om

SATURDAY, JUNE 26, 2010

D7-41,43,45,46,47,48,49 FC:25•01 front 26/06/10 22:22 Page46

FILM COMMISSIONS

The Renault Megane shoot in which Chile stepped in after a Mallorcan location was cancelled

Bahamas,” says Bahamas film commissioner Craig Woods. “The ease of getting here, plus the addition of trained crews who have worked on largescale Hollywood films shot on location in The Bahamas — including Fool’s Gold, Casino Royale, Into The Blue and Pirates Of The Caribbean II and III —along with small independent films like Three, Eye of The Dolphin and Beneath The Blue.” And according to Woods, the uniqueness of the area has been proven by NASA scientists. “The Bahamas has the best marine life in the Caribbean region bar none. It boasts some of the world’s most translucent, ginclear waters. This has been proven scientifically by the Apollo astronauts shot of the earth from the moon in 1969. SATURDAY, JUNE 26, 2010

During that shot, the most visible thing was the aqua-marine, and blues of the waters in The Bahamas.” In the state of Florida, the Office of Film and Entertainment is celebrating the imminent introduction of a $242m transferable tax credit programme that will take effect on July 1; the new incentive enables a wider scope of digital media projects to qualify. Florida was one of the first states to establish a film office and the first state to open an office in LA to serve production clients on the West Coast. It has a network of some 55 local film offices throughout the state that work together, a large skilled workforce, enviable weather, and diverse locations ranging from swamps to high rises and some of the

CRAIG WOODS “WEATHER, PROXIMITY AND SCENERY ARE THE PRIMARY REASONS FOR PRODUCTIONS SHOOTING THEIR PROJECTS IN THE BAHAMAS” world’s most immaculate beaches. Rita Brown, Florida Keys & Key West Film commissioner, says business is coming back after a bad start to the year. “2010 was very much down, but business has picked up this summer season and with the new tax credits interest has increased tremendously. In fact 94 unique proj-

ects have already applied for the credits.” The new credits, which are explained in detail at filminfloreida.com, can be applied after a commercial has been filmed, Brown says, “as long as they start after July 1 and meet all the qualifications”. Weather, too, is another draw to the Sunshine State. “Being able to shoot spring and sum-

mer, in the dead of winter, is a big plus,” she says. “And water filming is an attraction, on the surface and underwater. People also like the quality of the light here.” Man-made attractions can equally draw productions to an area — and The Strip in Las Vegas goes a long way to guaranteeing the state of Nevada its $100m a year revenues from the film industry. “Nevada has managed to maintain our record of surpassing the $100M revenue mark, not only for the last two years, but the last 10 years consecutively,” says Danette Tull, film resource coordinator at the Nevada Film Office. In 2009, Nevada set the backdrop for The Hangover, the second-highest-grossing comedy of all time. Godfather I, Godfather II, and Rain

D7-41,43,45,46,47,48,49 FC:25•01 front 26/06/10 23:41 Page47

FILM COMMISSIONS

DAVID SHEPHEARD: “WE ARE SEEING TECHNOLOGY CHANGING THE WAY PRODUCTIONS ARE MADE IN ABU DHABI”

Man are all Best Picture Oscar winners and were also filmed in Nevada. And The Strip isn’t the only attraction: “Our unique locations, over 300 days of sunshine annually and our favourable tax climate are all components that play a part in attracting productions to Nevada,” Tull says. From one desert to another — and the newly-formed Abu Dhabi Film Commission has

seen a steady climb in the number of commercials shot in the Emirate. “The amount of production skyrocketed to 63 by the end of the first quarter of 2010. During the second quarter the level of productions is holding at about the same amount as we move into summer when shooting typically slows down a bit,” says David Shepheard, director of the Commission which was established

in October 2009. “The production services business has been doing well, some companies have closed, but the core businesses are still thriving and some have even expanded in the last 18 months. Abu Dhabi is becoming a huge attraction for more creative businesses especially agencies working with both global brands and Middle Eastern brands. The Media Free Zone in Abu Dhabi

has many companies based there now, including the Film Commission.” He adds: “This is creating a lot of interest from service and equipment providers, so 2010 will see a continual growth in the amount of businesses and activity taking place.” Shepheard lists the Emirate’s USPs: “Sunshine, lots and lots of sunshine — we rarely have rain. Beautiful varied deserts, rocky mountains, beach coastline, Gulf (tropical) Islands, supportive government agencies, the can-do attitude of the film commission and the professional local crews who have significant international experience.” And Shepheard, too, is aware of the need for

local production services companies to keep ahead of new technologies. “We are seeing technology changing the way productions are made in Abu Dhabi. For instance a TV commercial was just shot in Abu Dhabi completely on a Cannon 5D. So there will be an impact on the training and development we deliver to the local industry.” Last year was tough for Mexico, but 2010 is looking better. The Pro AV Fund incentive, announced in March, will soon kick in. “The Fund offers an up to 7.5% refund if a minimum of $70m pesos ($5.5m), or $20m pesos ($1.5m) in post-production is reached. This applies to all audiovisual

MORE THAN JUST GREAT CASTING. The Florida Keys & Key West are home to every kind of shooting opportunity imaginable. Everything from living coral reefs and tin-roofed conch houses to Civil War forts. And when it comes to casting, your choices are limitless. Visit our web site at www.filmkeys.com. You can call us at 1-800-Film Keys or 305-293-1 800. E-mail: ritabrow@aol.com

SATURDAY, JUNE 26, 2010

D7-41,43,45,46,47,48,49 FC:25â&#x20AC;˘01 front 26/06/10 22:22 Page48

D7-41,43,45,46,47,48,49 FC:25•01 front 26/06/10 22:22 Page49

FILM COMMISSIONS

France’s Cote D’Azur was recreated in Uruguay by Oriental Films for Stella Artois, directed by Agustin Alberdi

projects including TV commercials, feature films and video games. Additional to this, the VAT is reimbursed to all foreign production regardless of the amount spent. VAT in Mexico is 11% in border towns and 16% in the rest of the country,” says Mauricio Pedroza, Mexico Film Commission’s chief of locations. He adds that this has generated a growing interest in Mexico. So far three feature films are confirmed to take advantage of the incentive and shoot this year, and the commercials count is 10, all coming in from the US. During 2009, some 922 commercials were produced in Argentina, 71% of them in the city of Buenos Aires. “From this number 363 were international productions, which means that every day an international ad is produced in Argentina,” says Buenos Aires Film Commissioner Ana Aizenberg. She adds: “In the first trimester of 2010 we have assisted on 217 commercials in various public spaces of the city of Buenos Aires. International productions come here mainly from the US, Spain, England, France and Germany.” She adds that 2010 has seen a 20% increase of activity compared with 2009, at least for the first trimester, which is

the high season for Buenos Aires. According to Aizenberg, USPs include a cosmopolitan city with a mix of Europe architectural styles and modern structures; local production companies with expertise in adapting production schemes to other markets; bilingual crews; the latest equipment available from international suppliers who are based in the city of Buenos Aires; and low prices when compared with the US or Europe.” She adds: “From June 2010, BASet, which is the office in charge of issuing filming permits in Buenos Aires, will operate an online request system. This allows production companies to request permits in a more comfortable way and check locations availability online.” Still in South America and Uruguay reports work coming in from the US and the UK, as well as its South American neighbours Mexico, Argentina and Brazil. A prestigious shoot — by Uruguay’s Oriental Films for Stella Artois, by local director Agustin Alberdi from a concept by Mother, London — returned to Buenos Aires for the second year in 2010. “This year they worked with Stink, and recreated the Cote D´Azur in Uruguay,” says Lucila Borta-

PATRICIO PARRAGUEZ: “THERE HAVE BEEN MORE REQUESTS FOR SPECIFIC LOCATIONS IN CHILE, RATHER THAN FOR A GENERIC ‘LOW-COST’ COUNTRY” garay of the Uruguay Film Commission & Production Office. ProChile’s Patricio Parraguez reports that his country is showing up on the global radar more frequently, resulting in an increased number of inquiries this year from a wide variety of countries. “There have been more requests for specific locations that exist in Chile, rather than simply looking for a generic ‘low-cost’ country. More interest is being shown in our desert locations, Patagonian backdrops, coastal roads, and mountains. Santiago has a incredible variety of locations within easy driving distance of the city, including areas that can pass easily for Europe or North America. The coast is a stone’s throw from the capital, as are the Andes mountains,” he says.“We recently

had a shoot for the Renault Megane Cabriolet’s worldwide launch. The agency was searching for coastal locations and high-end architecture to resemble the Mediterranean landscapes of coastal Europe. Their shoot had to be in January and their usual Mallorca locations had bad rain. Chile offered extensive coastal roads with a high degree of controllability even during the peak of the South American summer. Impressive examples of modern architecture on the coast sealed the deal for Chile as the destination for this 10-day shoot,” Parraguez says. Into Europe and Scotland continues to be a popular destination for local and international commercials productions. “In the last few months Scotland has provided the backdrop for a number of high

profile ad campaigns including: Starburst’s ‘Contradictions’, featuring a Korean bagpiper at a 16th century castle on the shores of Loch Fyne; celebrity chef Phil Vickery feeding the Glencoe Mountain Rescue Team halfway up a mountain for an Aldi commercial; LG Television’s ‘Something Better With SL – Live Borderless’ on the inhospitable gannet colony of Bass Rock in the Firth of Forth; and Citroen’s ‘Rain’ on the dramatic twisting roads of Skye,” Any Fairbairn of Scottish Screen says. She adds: “Earlier this year Passion Pictures braved the snowy weather to shoot on the snow-clad slopes of the Pentland Hills for the popular ‘Meerkat’ series of commercials. The ‘Battle of fearlessness’ shoot was quite a challenge due to the weather in early January, but aesthetically the snow worked very well, helping the Pentlands double for the Russian Urals. The forestry commission and the local council were said to be very helpful, especially ploughing the access road to enable the crew to get their equipment up onto the hill.” • For information and contact details of Film Commissions around the world: www.afci.org; www.eufcn.net; www.afcnet.org

SATURDAY, JUNE 26, 2010

CENTRAL EUROPE+D:25•01 front 26/06/10 22:19 Page50

CENTRAL EUROPE

Romania’s Huniazilor Castle – better known as Dracula’s Castle

The

Central attraction VAST, DIVERSE AND RELATIVELY CHEAP, CENTRAL AND EASTERN EUROPE OFFERS ATTRACTIONS FOR PRODUCERS — BUT IT HAS ITS PITFALLS TOO. ANDY FRY IS YOUR GUIDE CENTRAL and Eastern Europe (CEE) covers a vast expanse. Assuming you include Russia and former members of the Soviet Union such as Belarus and the Baltic states, it totals 21 countries. London is closer to the Hungarian capital, Budapest, than is Moscow, while Russia alone is around 10,000km (6,250 miles) in length. In other words, the term CEE only really has meaning when viewed from Western Europe or North America. In terms of the advertising business, Hungary is the most important hub in the region. Although it has a smaller population than Russia and Poland, its westernised outlook and proximity to Munich (350 km distant) makes it an easy place for ad agencies to set up regional offices. Typical of the companies you’ll find doing business there are BBDO, Lowe GGK and Saatchi & Saatchi. Not only is Budapest an important decision-making centre, it is also an attractive ad production base, says Zita Kisgergely of PPM Films. “The SATURDAY, JUNE 26, 2010

costs here are higher than in Croatia, Romania or Bulgaria. But in return you get excellent English-speaking crews and totally modern lighting and camera equipment.” This aspect cannot be under-estimated. Across the region, there are plenty of examples of companies that seek to cut costs but then find that the crew, equipment and permissions they expected are not forthcoming. In Hungary, that would be unusual. Not only that, says Kisgergely, but you get great studios and locations: “Two extremely modern studios are based here (Korda and Raleigh) — not to mention the interesting medieval set at Fot Studios. As for locations, Budapest has lots of lovely architecture and beautiful Paris-like buildings… amazing cafes, richly decorated museums and parks. “And road-blocking for car commercials is still affordable, which is rare in Europe. As for the rest of Hungary, there are roads, castles, golf clubs and mid-sized cities that offer nice medieval features. In

Szeged there is an opera house which can be an alternative for the unaffordable Budapest one!” The sophistication of the Hungarian offering has been developed over time. As long ago as the mid-1990s, Budapest-based production companies such as Pioneer, Future Films and Extreme Film saw an opportunity to position the country as a low-cost, high-quality base for foreign clients, either working for them directly or as facilitators for western production firms. Roll forward to today and these companies have managed to pull in commercials work from markets as diverse as the UK, US, Germany, Scandinavia, Australia and Asia-Pacific. Pioneer, formed in 1995, forged strong links with production companies su ch as MJZ, RSA, Gorgeous and Knucklehead. You only have to look at Pioneer’s glowing testimonials from the likes of DDB London, BBH New York, Audi, Carlsberg and Nokia to realise just what a strong proposition Hungary

CENTRAL EUROPE+D:25•01 front 26/06/10 22:19 Page51

XXXXDAY XXth JUNE 2010

CENTRAL EUROPE+D:25•01 front 26/06/10 22:19 Page52

CENTRAL EUROPE

Catherine Palace, St Petersburg

has become in the hands of its leading production firms. This expertise is also starting to make waves beyond Hungarian borders. Pioneer has opened a satellite production office in Argentina, where it is seeking to apply the same principles that have worked so well in Hungary. Another leading player in Hungary is Extreme Film, which set up in 1994 and primarily handles commercials for the domestic and international market. Like PPM’s Kisgergely, Extreme’s Zoltan Simon sees locations as a key part of Hungary’s attraction: “There is a fantastic range of possible locations for filmmakers. The parallel presence of different architectural styles and periods provides a rich selection of sets for the crews. Budapest has doubled for many European and American cities in different films. In the countryside you can find not only SATURDAY, JUNE 26, 2010

beautiful little villages and small towns but also a lot of nice landscapes, like open plains, forest-covered mountains, lakes and rivers.” In terms of infrastructure, Simon says there are “numerous spacious, well-equipped sound stages around Budapest. Not only that, but the largest purpose-built sound stage in the world is under construction. Almost 6,000 square metres, with a height of 20 metres! In addition, we have Kodak-approved film labs, firstclass post-production facilities, and the Academy Awardwinning Lustre colour correction system is a Hungarian invention, too.” While Hungary is at the higher end of the Eastern European cost scale, Simon says the country is still competitive on price: “The Hungarian forint is at a long-time low against the euro and dollar, so costs are even more favourable

ZITA KISGERGELY: “THERE ARE ROADS, CASTLES, GOLF CLUBS AND MID-SIZED CITIES THAT OFFER NICE MEDIEVAL FEATURES” than our Western European and North American counterparts.” With that in mind, “we have found that the number of international productions coming to Hungary has risen since the beginning of the global economy. Besides the usual European clients (from Germany, France, Russia) we have provided production services for Korean productions twice in the last few months. While the domestic market is much slower than before the crisis, the market for the foreign serv-

ice productions is fizzing.” Hungary may have the most well-developed production base, but there is also a strong creative pool in the Czech capital, Prague. Like Budapest, it has some glorious locations for filming, and is an attractive place for agencies to base offices. Omnicom subsidiary BBDO has a presence, via the Czech agency Mark BBDO, while WPP agency Young & Rubicam is active across a number of industry sectors. There is also an important local player called Kaspen — which sold

a stake to Hamburg-based Jung von Matt in September 2009. Kaspen’s integration into the Jung von Matt network is an indicator of the quality of work coming out of the Czech Republic — and of the increasing respect that western agencies have for the local market. In the case of Kaspen/Jung von Matt, former BBDO/PKP exec Max Palla has been brought in to orchestrate new CEE projects from his base in Vienna: “This is a really great assignment — 100% creativity plus 100% growth market. There’s so much potential there. Kaspen/Jung von Matt is already being invited to major pitches in the region.” As this suggests, a lot of the work in the Czech Republic is domestically or regionally focused. Kaspen, for example, has built its reputation around accounts for clients such as Budejovicky Budvar (Budweiser Budvar, Pardal),

CENTRAL EUROPE+D:25•01 front 26/06/10 22:19 Page53

CENTRAL EUROPE

Kofola (leading soft drink) and Hyundai Czech. You see a similar pattern at production-house level, where companies such as Ad Wood have been entrusted with work for brands such as Danone and Vodafone. As with Hungary, Czech crews are of high quality, experienced, with a good grasp of English. So it’s no surprise to see that outfits such as Zoomfilms have been used by brands such as Häagen Dazs, Tesco, Hyundai, Kia, Pantene, Telecom, Sharp, Gillette, Olay and Samsung. Like Hungary, however, the Czech Republic is getting more expensive. While it still undercuts the US and Western Europe, LA-based Emerge Film Solutions — which advises companies on locations — says the cost of shooting has increased noticeably in recent years (partly because of currency fluctuation). This may explain why Zoom, like Hungary’s Pioneer, is starting to look beyond its borders for opportunities. In recent times, Zoom has started clocking up production hours in Bosnia and Croatia, not to mention Italy and Argentina.

Croatia makes for an interesting case study. As western tourists are discovering, the country is a treasure trove of castles, mountains and undiscovered forests. Not only that, it also has a fabulous Mediterranean coast, the highlight of which is Dubrovnik. In terms of costs, Emerge reckons it comes in at “10% less than the Czech Republic or Hungary for old world and 20% less than Italy for Mediterranean”. Croatia does have a more limited talent pool than more established rivals. However, its proximity to other major European production centres explains why Czech, Hungarian and German companies are bolting Croatia on to their offerings, thus providing clients with a combination of low costs and proven crews. If budget is the dominant issue, it is possible to go even cheaper than Croatia. To cite a couple of examples, Emerge estimates that Croatia is 20% more expensive than Romania and 30% more costly than Ukraine. Other markets offering cost benefits include Serbia and Bulgaria.

Not surprisingly, this is having an impact on the shape of the CEE market, says Laurent Grousset, a senior consultant with advertising production consultancy Bird Bonette Stauderman (BBS). Grousset, who filmed more than 1,000 commercials during his award-winning career as a director, is an expert on production practices and cost management across Europe. At BBS, he is responsible for helping ad agencies and producers get the best value from locations — without affecting the quality of their creative idea. “It’s inevitable that everyone has been focusing on costs during the current financial crisis,” he says. “So, in my case, that has meant doing a lot more work for US, French, Russian and Spanish clients in Ukraine and Bulgaria. Sofia (the capital of Bulgaria) may not have the kind of architecture you see in Prague — but as a production base it is excellent. It has great locations and has built some of the best studios in Europe, which is also true for Ukraine.” Grousset has a lot of admiration for the expertise in these

two markets. But his job means he has to take a dispassionate view of the market: “Bulgaria and the Ukraine is where we shoot now, and we are very happy. But that situation could change tomorrow. Our priority is to help the client get real value, which means we are always looking at alternatives. “We used to go to Argentina, for example, but now we have switched production to Uruguay. We are not working in Romania or Serbia — but I have heard good things coming back from both markets. So that’s something we will explore in more depth.” Both of these latter territories look increasingly compelling as possible production bases. Romania’s scenery is every bit as exciting as that in Croatia, says Radu Badica, an independent producer of commercials and film in Romania. Formerly managing director of Variomagic in Bucharest, Badica says: “Romania offers a wide variety of locations, from glaciers to city centres, has a professional and experienced crew base that is second to none in Eastern Europe, and costs

that can be as low as 60% less than the West.” This discount has proved attractive to producers from a number of territories, Badica says. “We have made commercials for almost everywhere in Europe except, surprisingly, the UK — even the Republic of Ireland, but not the UK. Regular clients come from Scandinavia, France, Italy, Austria, Germany and Israel; the Israelis sometimes shoot as many as 10 commercials back-to-back because of the cost advantage and the fast production turnaround here.” In terms of the quality of Romania’s offer, Badica says capital city Bucharest is a wellequipped hub. “There is a Kodak laboratory and a range of studios. Most directors prefer to take commercials back to favourite facilities or to London for post-production, but we can do almost anything in terms of CGI and effects. In terms of accessibility, every major airline and three budget airlines fly to Bucharest every day.” In the CEE’s commercials production hierarchy, Badica identifies the Czech Republic

SATURDAY, JUNE 26, 2010

CENTRAL EUROPE+D:25•01 front 26/06/10 22:20 Page54

CENTRAL EUROPE

One of the many stunning landscapes of Montenegro

SUMMER IS HOT HUNGARY IS COOL

Contact: Dalma Hidasi email: hidasi@extremefilm.com cell: +36 30 9515664 website: www.extremefilm.com SATURDAY, JUNE 26, 2010

MILOS DJUKELIC: “THERE’S STILL A VERY CLOSE CULTURAL AND LANGUAGE LINK BETWEEN SERBIA AND CROATIA” and Hungary as the biggest challenges to Romania — but argues that Bulgaria and Slovenia lag behind in terms of crew experience and production facilities. Perhaps the biggest challenge in stepping up a division is that “most producers and directors think it is too far to travel”, Badica says. “The key for us is getting them here, because they usually want to come back.” The perception of remoteness is a problem that affects a number of Eastern Europe countries when touting for work. For many who haven’t been there, Romania’s image has not moved much beyond the dark days of the Ceausescu era while Serbia’s attempt to reintegrate with the European business community has been hampered by memories of the Balkan conflict. As a

result, caution often prompts producers to pay more for what they know rather than take risks on territories they are unfamiliar with. That said, Serbia is another country which does require a look, because its crews are experienced, cost-competitive and often speak good English. It also has great scenery, iconic buildings, a state-of-the-art film lab and post-production facilities to service clients. Milos Djukelic, executive producer/director at Belgradebased Red Production, says Serbia has a long tradition of production expertise, but lost a lot of business to destinations such as the Czech Republic, Romania, Bulgaria and Hungary. Now, however, Serbia is back on its feet and the work is returning: “We have expertise in a wide range of

areas from set design — local talent includes Miljen Kreka Kljakovic, who has worked on movies like Delicatessen — to casting to great location scouting. I think the fact that Ralph Fiennes decided to shoot his first movie, Coriolanus, in Serbia is a great endorsement of our talent pool.” Not only that, says Djukelic, but also the competitive price at which Serbia is able to produce means “work is coming in from markets like Germany, Austria, Turkey, Italy, the Czech Republic, and Hungary. Clients like Interbrew, Siemens and Henkel have all been shooting commercials in the Balkans recently. We’ve also shot around 20-30 commercials for T Mobile here.” There is also evidence that some leading clients are happy to use local post-production companies. In a 2009 campaign for Ferrero Deutschland’s Kinder brand, producer Fiftyseven employed Crater Studio and Digital Kraft, two of the leaders in the post market. From its Belgrade HQ, Red is able to operate across Serbia, Croatia and Montenegro through a network of sister companies and offices

CENTRAL EUROPE+D:25•01 front 26/06/10 22:20 Page55

CENTRAL EUROPE

which use local producers and employees. “There’s still a very close cultural and language link between Serbia and Croatia which means a lot of production talent works across the two. I know producers from other parts of Eastern Europe are looking to work more in the Balkans because of the cost benefits — but they don’t have our level of local knowledge.” You see a similar line at another emerging Belgrade-based producer, Beepium, which opened in 2005 with the ambition to provide production services across Serbia, Montenegro, Bosnia & Herzegovina and Kosovo. With expertise in TV commercials, music videos and short films, it has worked with clients from the UK, Czech Republic, Israel and Romania. According to Djukelic, the key to growing Serbia’s commercials sector is more promotion, something that the Serbia Film Commission is working on. In February, the Serbian capital was host to the Assembly of Commercials Film Producers of Europe annual event, which showcased the capacity and talent of local production service companies for high-level productions in advertising. Serbia is also introducing a 15-25% cash rebate system for qualifying productions for both films and commercials. Overcoming negative perceptions is also an issue for Russia. “We often have to start by persuading producers that the mafia is not a problem when shooting here,” says Eugene Zykov, a movie industry veteran who co-founded (with Nikolay Tretyakov) the Russian Film Commission (RFC), a Moscow-based production

facilitation group which was officially registered at Association of Film Commissioners International last year and is also known as the Cultural Foundation of Interregional Cinematography. The reality, says Zykov, is that Russia has top commercials production companies such as Park Production, which has been in business since the 1990s and can quote the likes of Coca-Cola, Heineken, Mars, Samsung, Toyota and Wrigley’s as clients. “There are excellent crews, good facilities and also a wide range of locations to choose from. After all, Russia is a huge country that stretches across 11 time zones.” That observation is a reminder that choosing an Eastern European location is not simply about controlling cost, despite the downward pressure on budgets as a result of the recession. In the same way that the UAE Gulf States talk up their iconic skylines and huge sand dunes, Russia promotes itself as a uniquely diverse location. While it is unlikely to compete with South Africa as a winter season alternative for Western European producers, it can offer everything from Red Square and the Bolshoi to 160 ethnic groups and indigenous peoples in wildly varying habitats. “It’s really a paradise for filmmakers,” Zykov says. The downside is that shooting in Russia is not cheap and it can be difficult getting permits in Moscow and St Petersburg, where authorities are not chasing production work in the way that the UAE or Singapore are. “This is where the RFC comes in,” Zykov says, “because we have contacts who can make things happen,

EUGENE ZYKOV: “WE CAN GIVE PRODUCERS THE CULTURAL INSIGHTS THAT WILL ENSURE A WARM WELCOME” whether that is hotel discounts or shooting permits. There is an old Russian proverb that it is better to have 100 friends than 100 roubles — and there’s still a lot of truth in it that mindset. In our case, we know Moscow’s authorities, the Russian filmmakers guilds and organisations and promoters from the industry.” Zykov adds: “We also have a database of fascinating locations in Russia and the ex-USSR, and of multilingual talent and reliable servicing companies which survived the economic crisis and are willing to give good discounts”. According to Zykov: “The mistake some people make is trying to produce in Russia without understanding how the different cities and regions operate. It’s important to know which of Russia’s 89 regions are interested in production because of the international profile it brings, and which are more focused on generating revenues. Moscow is a proud city that doesn’t feel like it needs to bend over backwards for anyone. But some of the regions are delighted to welcome producers once we have outlined the long-term benefits to them in terms of attracting tourism.” He says that the RFC’s role begins from the moment a producer has Russia on its radar. “To get the best out of Rus-

sia, you need to be prepared. Getting visas takes time, but we always help with the paperwork. From there we can help with script, casting, crew, locations, permits, line-producing and anything else a filmmaker may need. We can give producers the kind of cultural insights that will ensure a warm reception.” While Western European producers might cite distance as a reason for not using Russia or Romania, it’s important to note how the business is changing as new economies grow in stature, Zykov says: “We have had Indian filmmakers successfully shooting features here. I think there is much more variety in the countries that the work comes from, and that creates a new kind of opportunities for Russia.” Zykov’s assessment is echoed by Dmitry Dobuzhinsky — general producer Park Production. While the cold Russian winter and foreign perceptions about the country have traditionally worked against the country, “we have seen a change in the last 20 years. Now, we work regularly with European countries such as Italy and Spain. We also collaborate with Japan very often.” Like Zykov, Dobuzhinsky says shooting in Russia is about more than just cost — though this is currently reasonable:

“We have a great range of locations, from high mountains to spacious seas, from uninhabited deserts to big cities. And the staff quality remains at the highest level. That’s proven by the century-long history of the Russia’s cinema development.” In terms of more recent production industry developments, it is now possible to handle more of the production process within Russia, Dobuzhinsky says. “If previously we had to do the post abroad, now there is practically no need for it. The quality of the staff and equipment allows us to carry out any work in the movie, TV, digital and advertising sphere in the most advanced way.” While any emerging economy can seek to promote itself as a low-cost production base, the one territory that ought to be providing some robust competition for Hungary and the Czech Republic is Poland. With a population of 38 million and close proximity to Berlin, it is easily accessible to western producers. And for all of the economic problems currently associated with the eurozone, the fact that Poland is now part of the European Union has made it much more attractive to the business community. This is evident in the growing number of big brands holding conference and incentive events in capital city Warsaw. Any city and region that can persuade brands such as Honda, Audi, Mercedes, Avon, BMW, Siemens and Intel to hold events there is not far away from being able to sustain a media and marketing hub. These factors come in

SATURDAY, JUNE 26, 2010

CENTRAL EUROPE+D:25•01 front 26/06/10 22:20 Page56

CENTRAL EUROPE

A Hungary shoot serviced by PPM for the Greek market. The product is Dimple single malt whisky, the producer is Green Olive Films of Greece

addition to a slightly lower production cost than Hungary and the Czech Republic, specific strengths in areas such as set construction and a cultural renaissance in Warsaw. While second city Krakow is known for its beauty and Wroclaw has been used as a stand-in for Amsterdam, Warsaw has not attracted much attention until recently. Now, though, a combination of economic growth, five-star hotel new-builds, more frequent flights, architectural overhaul and creative awakening has established the city firmly as a

SATURDAY, JUNE 26, 2010

regional launch pad. One company to spot Warsaw’s potential early was Belgian commercials producer Ed, which opened an Istanbul office in 1999 and one in Warsaw in 2001 under Renata Skoczen, previously a head of production at Ogilvy. Subsequently, the company has built up a slate of work from Poland, Turkey, Moscow and Paris. Proof there of Zykov’s claim that the origin of ad work is increasingly diverse. Also important is the new sense of independence in the Polish agency sector. This is

LAURENT GROUSSET: THERE IS “A GROWING TREND TO PRODUCE ONE CREATIVE CAMPAIGN FOR MANY TERRITORIES ” manifested by Marek Zoledziowski’s decision to set up an independent Polish creative agency, Change Integrated, in 2008. For Zoledziowski, a big ambition in 2010 is to see international clients trusting

CEE agencies to deliver worldclass ideas outside Poland. It would be naïve to talk up the situation in CEE too much when the economy is still in a downturn, as demonstrated by recent financial results from

leading agency groupings such as WPP and Havas. “I think there are two issues to be conscious of,” Grousset says. “The first is clearly the economic situation. The second is the growing trend for agencies to produce one creative campaign for use across many territories. The problem with this is that there is less work to go around for the number of countries competing for it. That is a factor that is likely to keep prices across the region competitive even after the industry comes out of the downturn.”I

D7-57:Lions 26/06/10 22:34 Page57

THE OFFICIAL CANNES WRAP BOOK: CALL FOR ENTRIES

J -XQ 7XHVGD\ HYHQLQ

UH CPLVVLRQ SURY(YHU\ZKH ,P Q OWR Z QR . +LOO FRP FDQQHV WY OODQGNQRZOWRQ KWWS EORJV KL

6XEPLW \RXU FRQWHQW IRU D FKDQFH WR EH LQFOXGHG LQ WKH RIoFLDO IHVWLYDO ZUDS ERRN &DQQHV &DSWXUHG 6HQG XV \RXU SKRWRV RU VFDQ LQ \RXU QRWHERRN SDJHV IHVWLYDO EDGJHV DQG EDFN RI WKH QDSNLQ PXVLQJV q DQ\WKLQJ WKDW FDSWXUHV \RXU H[SHULHQFH DW &DQQHV (PDLO \RXU ZRUN WR FDQQHV#EOXUE FRP E\ -XO\ UG 7KH ERRN ZLOO EH SXEOLVKHG DQG DYDLODEOH LQ WKH %OXUE ERRNVWRUH QH[W PRQWK

16:43

FILM CRAFT+D:25•01 front 26/06/10 22:25 Page58

FILM CRAFT

art

craft The

THE NEW CANNES LIONS FILM CRAFT COMPETITION COULD NOT HAVE MADE A MORE TIMELY DEBUT THAN DURING THIS YEAR’S FIFA WORLD CUP SOCCER TOURNAMENT. JULIANA KORANTENG REPORTS

SATURDAY, JUNE 26, 2010

FILM CRAFT+D:25•01 front 26/06/10 22:25 Page59

FILM CRAFT

TAKE ONE look at the cinematic ‘Fast vs. fast’ campaign by agency 180 Amsterdam for Adidas’ new F50 adizero soccer shoes, and you can see why the skill of filmmaking is receiving a dedicated accolade. Initially online, the spot is scheduled to appear worldwide on TV, on the feverish night of the World Cup final, July 11. It features Argentina’s fleet-footed Lionel Messi (2009 FIFA World Player of the Year), Spanish striker David Villa, and French legend Zinedine Zidane. Messi and Villa, respectively cast as superheroes The Spark and The Blaze, defy gravity as they race against each other on the soccer pitch thanks to techniques snapped from film noir, Japanese anime, and graphic novels. During media briefs, London-based Knucklehead, the production company that put it all together, and its direc-

of both Paris-based Les Producers, and the Commercial Film Producers of Europe (CFP Europe) — and Film Craft juror — welcomes the new award category. “I sincerely believe that, until recently, the role of the filmmaker has been underestimated and, with the addition of the Craft category, Cannes Lions is moving with the times,” he says. “We are producers and, as such, our primary roles are to discover, nurture, promote directors and feel the trends. And Cannes is not a bad place to discover new talent.” Paulo Henrique Miranda, executive manager of producers’ trade body FilmBrazil, agrees: “It’s very important for the world’s production companies to have the Festival’s support and acknowledgement; the question is why it took so long to get to this point.” Steve Davies, CEO of Lon-

FRANCOIS CHILOT: “I BELIEVE THAT, UNTIL RECENTLY, THE ROLE OF FILMMAKER HAS BEEN UNDERESTIMATED”

The cinematic ‘Fast vs. fast’ campaign by agency 180 Amsterdam for Adidas’ adizero soccer shoes

tors Gary Shore and Johnny Green, refer to the use of multiple camera speeds in a single frame, and compare the tunnel through which Zidane’s character speeds in a sports car, with the interior of a whale’s rib cage. You get a 90-second brand message told in Hollywood-standard, tight narrative starring charismatic characters moving within a visual feast of filmmaking acrobatics. Welcome to the world of film craft, and Cannes Lions is making 2010 the year of its official recognition at the Festival. François Chilot, president

don-based Advertising Producers Association, accepts that agencies’ creatives deserve their long-awaited Lions accolade. “Producers identify and nurture the talent and work to ensure the right commercial and the right shots are delivered. They are part of the creative process, but are sometimes thought of as mere organisers,” he says. Agencies should not undervalue producers’ contributions, says Andy Fackrell, 180 Amsterdam’s executive creative director: “It’s the production house that services the directors to make their vision come SATURDAY, JUNE 26, 2010

FILM CRAFT+D:25•01 front 26/06/10 22:25 Page60

Publicis Asia’s Calvin Soh: “I still believe the power of the story must comes first”

true. I have seen projects where the budget ceased to be a problem, and the production companies stopped talking to the agency producer because the directors wanted to push themselves and get the best results.” Those results could be just as dazzling or as simple as the storyline requires, but the production techniques used are developing at the speed of light and sound. “When I first started in the industry, you weren’t allowed to make many cuts in a commercial. Now, you see so much in just five seconds. Viewers are more discerning, and you can no longer pad out scenes to fool audiences,” he adds.

Mike Wells is managing director of UK production house HLA, whose portfolio includes BBH’s award-winning Johnnie Walker whisky commercial ‘The man who walked around the world’, a six-minute film starring British actor Robert Carlyle, and directed by Jamie Rafn. He also persuaded former England national soccer coach Terry Venables to sing the Elvis Presley hit If I Can Dream in a John Hardwick-directed WCRS campaign for British tabloid newspaper The Sun. He says that for every commercial aired, “nine out of 10 of them look effortless to make. It’s hard to identify what the

film editor has brought to the piece to make it emotive. But craft is at the centre of it.” Even before the new Film Craft category was added this year, Cannes Lions noticed a well-crafted spot when it came along.The 2009 Grand Prix winner ‘Carousel’, for Philips’ new 21:9 cinema-quality TV screen, is a two minute-plus single-tracking shot of a frozen scene set during a bank robbery gone violently wrong. Produced by Stink Digital for Tribal DDB Amsterdam, it even had Hollywood tweeting about it. Les Producers’ Chilot cites the Virgin Mobile campaign directed by Nicholas Reynolds

for French agency Hemisphere Droit Paris, and the Qatar Foundation spot directed by Matthias Zentner for TBWA/RAAD Dubai as among his favourites from the last year. Explaining why the filmmaking techniques and the brand message are symbiotic, he says: “The commercial message of a film and the skills involved in making it are linked to one another. If a film is made poorly, the message could be lost in translation.” Consequently, the production companies’ increasingly high standards are stopping agencies from being complacent about what they offer clients, says Calvin Soh, vice-

chairman/chief creative officer at Singapore-based Publicis Asia. “I still believe the power of the story must comes first,” he says. “But the truth is no brand can drown out what consumers are saying, so we do everything to get the consumer to say positive things about us. That means our job requires us to work with more specialists such as documentary filmmakers, extreme sports directors, and comedy scriptwriters. We have a greater range of specialists to tap into because our scope is greater.” Agencies are now compelled to understand the intricacies behind film productions more than ever before.

producing award winning commercials, feature films, tv shows and interactive projetcs for Brazil and other countries...

Braziliansoul

SATURDAY, JUNE 26, 2010

www.bossanovafilms.com.br

5 YEARS and heading for the hexa !

FILM CRAFT+D:25•01 front 26/06/10 00:47 Page61

FILM CRAFT

“If a director doesn’t have the full support and trust of his production company, the job just won’t come up to scratch,” says Rob Steiner, Wieden + Kennedy’s London operations director and head of TV. “So agencies expect the trust of the production company’s director in collaboration with the creative ideas emanating from the agency.” Wieden + Kennedy worked with production company Not To Scale and French animation house Pic Pic Andre on one of the spots for Cravendale Milk, the quirky campaign famed for its stop-animated eccentric cows, one-legged pirate, and slurping farmers. Not To Scale’s managing director Dan O’Rourke says that while the world admires the outcome of their hard work, we should have no illusions about the mundane tasks involved. From the moment the production company receives the agency’s brief for an animation commercial, for example, it pitches for the business, develops a concept, creates the 3D characters to feature in the animation, writes the storyboard, and then pre-visualises the look of the ad. No further steps are taken until everyone agrees with the concept. Pre-production has to be intensive because if anyone changes their mind later on, no one can re-cut animation shots the way you can with live action; every idea has to be “frame-accurate”. Once everyone, including the client, agrees to move forward, every scene in the commercial is designed frame by frame, and every single animation character is completed before shots of the actual ani-

Kodak’s Nicole Phillips

Wieden + Kennedy’s quirky stopmotion spot for Cravendale Milk

NICOLE PHILLIPS: “FILM IS WHAT DIGITAL IS STRIVING TO BE. IT REPRODUCES MORE OF WHAT THE EYE CAN SEE” mation begins. The producers constantly seek feedback and approval from the agency and client as they complete the animation, then add the textures, moods, lighting, and other creative touches. “Think of it like decorating a house,” O’Rourke says. “You need to get the ugly stuff like plumbing, electrics and plastering

done first before you can start decorating and adding those pretty furnishings.” He’s pleased that well-crafted films are not limited to digital works. “In our digital age, people appreciate that stopmotion animation can be timeconsuming and difficult to get right,” he says. Sometimes, it’s not just the people and their

skills that make a difference to premium-quality film; it could be good old-fashioned conventional devices. This explains the presence of Eastman Kodak, inventor of the traditional film stock, at events such as the Cannes Lions Festival. Digital technology might have lowered the entry barrier into the competitive world of film production, but as Kodak’s Nicole Phillips says, companies like hers work handin-hand with the industry to improve the visual impact of their work. As worldwide manager, commercial segment, at Kodak’s Entertainment Imaging division, Phillips does

not pull her punches about the advantage of the analogue film format: “Film is what digital is striving to be. It reproduces more of what the eye can actually see in a scene. And we’ve done this by working with our customers to build the tools they use to enable their vision to come alive.” She says the company’s Vision 2 and Vision 3 series of films represent significant technological leaps that meet filmmakers’ needs. “There are subtle differences between digital and analogue film that only filmmakers appreciate, but we do our research to know that (analogue) film can capture more of (a scene’s)

SATURDAY, JUNE 26, 2010

Zebra Deluxe

D5_AD:Lions 23/06/10 21:46 Page50

visit our beach lounge. better yet, visit our site: filmbrazil .com

Restaurant Plage GoĂŠland till 8pm

This is where you can network with a group of talented Brazilian professionals and top companies from all ranges of the advertising production and find a resource to learn, connect and make life-long friends.

FILM CRAFT+D:25•01 front 26/06/10 22:25 Page63

FILM CRAFT

Mad Men, whose pilot was produced by @radical

information to evoke an emotional response from the viewer.” On the other hand, some producers take a maverick approach to digital, as demonstrated by the wonderfully titled Amsterdam-based Champagne Valentine. The production studio’s past and present clients include the Italian fashion house Diesel, the unconventional Hollywood director Tim Burton, emo rock band Placebo, and London’s popular Tate Modern museum. Its radical approaches include its focus on interactive media, its use of new digital technologies, and its hunger for constant experimentation. “We experiment with ideas, even when there might not be a specific client in mind and then, where relevant, we’ll apply them to client projects as they come in,” says interactive creative director Geoff Lillemon, one of Champagne Valentine’s two co-founding partners. “What clients need

is something unique to communicate. So we do a lot of research because we don’t like to reference other people’s work, which can happen in the ad world.” Lillemon’s business partner, and the company’s interactive creative director Anita Fontaine, says that their individual working style is “inspired by using technologies to tell stories”. In a global sector like advertising, it is the culturally influenced filmmaking styles that can make a campaign inimitable. FilmBrazil, an initiative operated by the state-supported APRO (the Brazilian Association of Production Companies), has a mission to display the variety of production flavours offered by Brazil to the world. “Our objective goes handin-hand with the Film Craft concept,” FilmBrazil’s Henrique Miranda says. “Any film shot in Dubai, London or San

ANDY FACKRELL: “YOU CAN’T BE CLOSEDMINDED PRODUCING THE BEST ADS OUT THERE, OR YOU’LL END UP FAILING ” Francisco, we can do in Brazil because we have the locations, the crews and the high standards. But we also bring qualities that only we have, such as our culture’s innate rhythm, music, colours, and movements. There is something about the Brazilian way that brings something extra to a production. Agencies and clients have many choices. But we say that if life gives you a bowl of lemons, make Caipirinha, not lemonade.” Zeppelin Filmes, Fulano Filmes, Sentimental Filme, Casablanca and Cia de Cinema are among the numerous FilmBrazil members renowned

for their film craft. The man charged with sifting through the creative styles and technologies that go into filmmaking at Cannes this year is Film Craft jury president Jon Kamen, president of @radical media — this represents his first time as a jury president in Cannes. And an appropriate choice, considering @radical produced the pilot of award-winning TV series Mad Men, the quintessential portrait of how the international advertising business as we know it today, began. “This new category is going to define something new for the future generations of

filmmakers to measure themselves by,” Kamen says. “We (the jury) shall be charting new waters. Everything, from movies to video games, has influenced commercials. So, to define or judge the craft of filmmaking, you need a multiplicity of experiences. The good news is that all of us (in the jury) have at one point in our careers dedicated ourselves to more than the expertise we’re best known for today.” And it is the multiplicity of skills and talent that goes into the striking audio-visual works behind the World Cup-influenced ‘Fast vs. fast’ from 180 Amsterdam. As executive creative director Andy Fackrell says: “The whole process is collaborative. Sometimes even the clients make a creative call that you don’t see in the final result. You can’t be closed-minded when it comes to producing the best ads out there, or you’ll end up failing.”I SATURDAY, JUNE 26, 2010

P.64:25•01 front 26/06/10 02:32 Page64

WINNERS GRAND PRIX FOR GOOD WINNER CHOOSE A DIFFERENT ENDING THE METROPOLITAN POLICE ANTI-KNIFE CRIME CAMPAIGN ABBOTT MEAD VICKERS BBDO LONDON, UNITED KINGDOM

CAT

ENTRY N° TITLE

ADVERTISER

PRODUCT

COMPANY

COUNTRY

GRAND PRIX FOR GOOD G01/001

17676

A CAMPAIGN DESIGNED TO DROP SALES

INTERNATIONAL ORGANISATION FOR MIGRATION

COUNTER HUMAN TRAFFICKING

TBWA\HUNT\LASCARIS JOHANNESBURG

SOUTH AFRICA

G01/002

20761

GREEN PEDESTRIAN CROSSING

CHINA ENVIRONMENTAL PROTECTION FOUNDATION

ENVIRONMENTAL PROTECTION

DDB CHINA GROUP SHANGHAI

CHINA

G01/003

15039

HOUSE OF CARDS IDENTITY

SHELTER

LEO BURNETT LONDON

UNITED KINGDOM

G01/004

05920

THE ONEDER BRAIN!!

YOSHIDA HIDEO MEMORIAL FOUNDATION

ONE SHOW 2009 EXHIBITION IN JAPAN

DENTSU TOKYO

JAPAN

G01/005

19794

CHOOSE A DIFFERENT ENDING

THE METROPOLITAN POLICE

ANTI-KNIFE CRIME CAMPAIGN

ABBOTT MEAD VICKERS BBDO LONDON

UNITED KINGDOM

G01/006

16158

ABIGAIL

ST JOHN AMBULANCE

BBH LONDON

UNITED KINGDOM

G01/007

16159

SAMUEL

ST JOHN AMBULANCE

BBH LONDON

UNITED KINGDOM

G01/008

16161

KEIKO

ST JOHN AMBULANCE

BBH LONDON

UNITED KINGDOM

G01/009

16160

TONY

ST JOHN AMBULANCE

BBH LONDON

UNITED KINGDOM

G01/010

16162

GARY

ST JOHN AMBULANCE

BBH LONDON

UNITED KINGDOM

G01/011

02550

SUPPORT SCENT

GUIDE DOGS AUSTRALIA

SUPPORT FOR THE BLIND

CLEMENGER BBDO MELBOURNE

AUSTRALIA

G01/012

06521

CHILD SOLDIERS

OHNE RSTUNG LEBEN

CHILD SOLDIER DONATION APPEAL

JUNG VON MATT HAMBURG

GERMANY

G01/013

18301

CHOOSE A DIFFERENT ENDING

THE METROPOLITAN POLICE

ANTI-KNIFE CRIME CAMPAIGN

ABBOTT MEAD VICKERS BBDO LONDON

UNITED KINGDOM

G01/014

20366

LIVE RESCUE

COASTGUARD NZ

SEARCH & RESCUE SERVICES

DDB NEW ZEALAND AUCKLAND

NEW ZEALAND

G01/015

19767

GRAFFITI

AIDES

TBWA\PARIS

FRANCE

G01/016

10408

GRAFFITI

AIDES

AIDES ASSOCIATION

TBWA\PARIS

FRANCE

G01/017

05061

WE CHOOSE THE MOON

JOHN F. KENNEDY PRESIDENTIAL LIBRARY

THE MOON LANDING 40TH ANNIVERSARY

THE MARTIN AGENCY RICHMOND

USA

G01/018

02599

EMERGENCY CALL

NORSK KRISESENTERFORBUND

NORWEGIAN WOMEN’S SHELTER ASSOCIATION

TRY ADVERTISING AGENCY OSLO

NORWAY

G01/019

23468

SDIA PROJECT

AIDS TASK FORCE

NATIONAL AIDS DAY AWARENESS

SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV

ISRAEL

G01/020

23863

HELICOPTER

COLOMBIAN RED CROSS

CHARITABLE AID ORGANISATION

LEO BURNETT COLOMBIANA BOGOT

COLOMBIA

G01/021

23864

AMBULANCE

COLOMBIAN RED CROSS

CHARITABLE AID ORGANISATION

LEO BURNETT COLOMBIANA BOGOT

COLOMBIA

G01/022

23865

OPERATION

COLOMBIAN RED CROSS

CHARITABLE AID ORGANISATION

LEO BURNETT COLOMBIANA BOGOT

COLOMBIA

G01/023

09349

WHERE WILL 100 000 CONDOMS END UP?

THE STOCKHOLM COUNTY AIDS PREVENTION PROGRAMME

SAFE-SEX AWARENESS

ESTER STOCKHOLM

SWEDEN

G01/024

09962

WATER TALKS

SOLIDARITES INTERNATIONAL

NGO AIDING WAR VICTIMS THROUGH EMERGENCY RELIEF & REHABILITATION

BDDP UNLIMITED PARIS

FRANCE

G01/025

16381

UMBRELLA BAGS

THE LOTUS CHARITY SOCIETY

DONATION APPEAL

GREY HONG KONG

HONG KONG

G01/026

19121

SNOWMEN AGAINST GLOBAL WARMING

ENTEGA

RENEWABLE ENERGY

DDB GERMANY BERLIN

GERMANY

G01/027

19142

SAVE THE BALTIC SEA

BSAS 2010

ENVIRONMENTAL ACTION

TAIVAS HELSINKI

FINLAND

G01/028

06915

SELINAH

THE TOPSY FOUNDATION

AIDS FOUNDATION FUNDRAISING

OGILVY JOHANNESBURG

SOUTH AFRICA

G01/029

12513

MONKEY

WWF

ENVIRONMENTAL AWARENESS

LEO BURNETT SYDNEY

AUSTRALIA

G01/038

07094

A PEACE OF MIND

DEUTSCHER ANIMAL DEFENSE ASSOCIATION

ANTI-ANIMAL TESTING APPEAL

GREY WORLDWIDE DSSELDORF

GERMANY

G01/122

23824

FUNERAL

MINISTRY OF COMMUNITY DEVELOPMENT, YOUTH AND SPORTS

COMMUNITY DEVELOPMENT

LEO BURNETT/ARC WORLDWIDE SINGAPORE SINGAPORE

SINGAPORE

G01/231

23823

FUNERAL

MINISTRY OF COMMUNITY DEVELOPMENT, YOUTH AND SPORTS

COMMUNITY DEVELOPMENT

LEO BURNETT/ARC WORLDWIDE SINGAPORE SINGAPORE

SINGAPORE

G01/333

23657

CHOOSE A DIFFERENT ENDING

THE METROPOLITAN POLICE

ANTI-KNIFE CAMPAIGN

ABBOTT MEAD VICKERS BBDO LONDON

UNITED KINGDOM

SATURDAY, 26 JUNE, 2010

4deCouv_25:Lions 26/06/10 22:16 PageII

4deCouv_25:Lions 26/06/10 22:16 PageIV

PUBLISHED BY BOUTIQUE EDITIONS - WWW.LIONSDAILYNEWS.COM

SATURDAY, JUNE 26, 2010