direction

As identified in my brand me I have a passion for PR and Marketing, as well as visual merchandising. Genderless fashion and beauty are a niche market sector that I believe I sit in as a consumer and therefore a creative communicator.

There is a gap in the market for ME, my raw authentic self, something that has never ‘been done’ before. Therefore, it is important that while taking inspiration and crediting influences, I don’t lose myself in the process. Staying true to myself and my values of acceptance, freedom, self-expression and escapism will be at the forefront of my business plan due to the fact my identified gap in the market is for only me. As a self-proclaimed introverted extrovert, I feel that influencing is a career I could see myself excelling in. through the brand me research process I found that I would far rather talk to a group of strangers on a live stream than open up to family or friendship circles about deeper topics. I also feel it is a form of responsibility to show that genderless fashion and makeup are not just trends. I am lucky to have the freedom to experiment and express myself how I want to, therefore if I am able to promote that and normalise this, it could make a difference whether that is helping someone who struggles with finding their own identity, or being part of a community, which normalises this way of thinking in the hopes that it will help societies to evolve and shift.

For example, in countries such as Saudi Arabia, Yemen, Nigeria, Sudan, and Somalia, homosexual activity is a capital offence. Other countries face similar limitations and restrictions regarding equality in terms of queer or women’s rights. These kinds of attitudes and laws can only be changed if we normalise self-expression and stand up for our beliefs. My intention for the 360 campaign is to discover through research and development methods how to market myself as a social media influencer, creating content based on my core values and beliefs such as sustainability, genderless fashion, makeup self-expression and experimentation. Influencing encompasses all of my passions within the industry, including visual merchandising in terms of creating interesting content to be aesthetically pleasing to a target audience, Public Relations in regard to being mindful of digital footprint and representing myself in the correct light while staying true to my message, and also Marketing in terms of marketing myself as the product to my intended audience.