consumer

As an influencer, my brand will be harder to target towards one specific generation, due to the fact that there is such a broad variety of consumers that could find themselves attracted to the brand. That being said I would assume based on the fact that younger generations typically are more on board with LGBTQ+ movements, that the target audience would be Generation Z and potentially fall into the Alpha Generation. This is because I want to create a legacy and be a part of a positive movement in terms of genderless fashion and acceptance. The main target audience will be the LGBTQ+ community, existing consumers of genderless fashion and makeup. Lifestyle fashion and makeup have a huge audience, especially on platforms such as TikTok, Instagram and YouTube. When I factor in the exposure and loyalty from the promotion of a niche area in the market, being genderless fashion and sustainability, I will be able to communicate and connect with my audience on a deeper level with these shared values.

Identifying my consumer will allow me to market myself as a social media influencer directly to my target consumer, allowing me to build a following and create content in line with my consumer’s wants and needs. This niche will allow me to make my brand identifiable and easily recognisable so that consumers will be able to find me on different platforms. It will also allow me to develop a safe space for my audience, as this is what I feel when I watch, interact and follow influencers.