Instagram

While Instagram is a priority for my brand, it takes more planning and preparation compared to TikTok. Instagram content is often on a higher level of standard than TikTok, for example, grids require planning, posts often depend on timing to gain maximum interaction and profiles need to be held to the highest standard in order to represent the brand. Every post must be well thought out and planned to create the desired impact. If a post were to ‘flop’ it could be far more detrimental to a brand. This section will be called a guide for Instagram or Instagram for dummies: The process of evolving an Instagram account from a personal to a business or creator account is long but necessary. Firstly, the settings feature allows for the selection of your type of account.

Once the account has been set up as a business account, Instagram will give access to insights features, creator tools and other functions that help to identify your audience and analyse the reach your posts have and how well different types of content are perceived by your audience. It also helps a creator in deciding when to post, and what type of content to post as it can inform a creator of the existing audience which can in turn explore if the target market, audience and consumer research is correct. I have posted a tutorial series on how to utilise these creator functions on my online portfolio (virtual calling card): https://www.instagram.com/chameleon2.0_/ One of the biggest factors that you need to consider when posting content is timing. This could be the make or break of a post, ensuring that your content gets the right exposure is important for any business or brand, especially influencers as the job relies on exposure

from content which often leads to further opportunities such as brand deals and paid promotion of products. Correctly planning when to post to ensure the most exposure on a post can be done in a few different ways for example checking how many people are active when you are posting, I go more into detail on how to do this in my tutorial series featured in my online portfolio. Influencers often plan ahead of time so that their Instagram grid and feed will look a certain way to gain a bigger audience and following, this means that the content usually requires a lot more effort than a regular personal Instagram account used to document someone’s life. For example, if every post has been planned as thoroughly as a photoshoot with lighting, posing, staging, makeup and clothing considered, then it would be a shame not to gain the correct amount of exposure to this content. Hence why timing is so important as it is a key factor in determining the amount of exposure a post will get. Another key factor would be the use of more basic tools such as hashtags. Researching the top hashtags to use and how they can further promote your page is important as it allows your content to be viewed in several different areas of the app. Tailoring hashtags to your post will allow you to gain a following from areas of the market that may not fall into your niche however this exposure could gain more likes on individual posts, comments and potentially follows. Pushing content after posting is another way to gain traction on Instagram; for example, posting your recent content to your story again at a time when you have an optimum active audience, will again direct people who may have missed the post. This technique will allow your post to gain more traction and boost likes, which enables Instagram as a platform to push your content.