Instagram While Instagram is a priority for my brand, it takes more planning and preparation compared to TikTok. Instagram content is often on a higher level of standard than TikTok, for example, grids require planning, posts often depend on timing to gain maximum interaction and profiles need to be held to the highest standard in order to represent the brand. Every post must be well thought out and planned to create the desired impact. If a post were to ‘flop’ it could be far more detrimental to a brand. This section will be called a guide for Instagram or Instagram for dummies: The process of evolving an Instagram account from a personal to a business or creator account is long but necessary. Firstly, the settings feature allows for the selection of your type of account.
Once the account has been set up as a business account, Instagram will give access to insights features, creator tools and other functions that help to identify your audience and analyse the reach your posts have and how well different types of content are perceived by your audience. It also helps a creator in deciding when to post, and what type of content to post as it can inform a creator of the existing audience which can in turn explore if the target market, audience and consumer research is correct. I have posted a tutorial series on how to utilise these creator functions on my online portfolio (virtual calling card): https://www.instagram.com/chameleon2.0_/ One of the biggest factors that you need to consider when posting content is timing. This could be the make or break of a post, ensuring that your content gets the right exposure is important for any business or brand, especially influencers as the job relies on exposure
