introduction

The second component of the concept marketing and promotion module is to develop a 360-campaign based on my own personal branding and the research that was undertaken throughout brand me. Identifying a gap in the market for me and accurately judging where I fit as a brand in a market sector, will be the main starting point for me to develop my 360 campaign. Drawing upon my research undertaken in brand me I will be able to create a brand that showcases my tastes and style, through my own individual methods of communication, while being successful and fitting within a market sector and reaching the appropriate audiences, ultimately connecting to consumers in the best way for my brand. This will act as the planning, research and developmental stage for my FMP visual campaign; therefore, it will act as an integral part of the success of my FMP. Mood-boarding with both primary and secondary imagery will be a key part of this project while I am finding inspiration and developing branding and visual representations for my brand to portray it in the best light. This part of the developmental process will also allow me to look into different business models and concepts to identify which will be the best fit for my own brand. This is in some ways the drawing board and in my opinion the most important part of a project due to the fact that this is where I will be drawing upon my knowledge, likes/dislikes and researching techniques the most. I want to use this as research and development that will go towards the launch of myself as a creative, a marketer and a brand into the industry. This means I will be able to draw upon my real passions and set up a career in the areas of fashion that I love. In order to kickstart my career a high level of planning, research and development is necessary.