THE DIFFERENCE BETWEEN CELEBRITIES AND INFLUENCERS According to the Oxford, languages dictionary, there are two definitions for the word “influencer (noun) 1. a person or thing that influences another. 2. a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media.” (Oxford, n.d) Surely this recognition must mean that our society is moving toward accepting this as a stable career path. Due to the fact that this is a recent addition to the dictionary, we can assume that attitudes may not be completely won over yet. This is interesting when we consider the fact that celebrity culture has been around for centuries. Especially when we consider the number of celebrities that have adopted a social media influencer role or presence as a part of their career. TV personalities, Singers, Actors and other celebrity professionals usually come with some level of paid promotion, through brand deals, sponsorships or paid advertisements. For example, Beyonce’s $ 50 million deal with Pepsi.
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