FMP Visual Campaign Part 1

INTRODUCTION This book is the Visual Campaign for the Fashion Brand Management module. The task of marketing myself as a social media influencer has been researched, developed, planned and informed by the Concept Direction and Development module; however, some areas have been adapted and changed in response to the testing stages of my campaign. This is to enable me to create the pathway for a career as a content creator in the fashion industry that will provide a sustainable income.

I would consider this campaign the kick-start of my career, my research, development and testing acting as a business plan or life plan for me to build upon and expand in the future.

Kit Dickson is an ambassador for genderless fashion, genderless beauty, self-expression, the blurring of masculine and feminine, and the relatable online personality that some could see as a friend or like-minded individual. This legacy is important for me to create as not only will it create a bond with my audience and therefore, a loyal following; but it will also allow me to establish this safe space where escapism can be found, and judgement does not exist.

I am using this platform to stand up for what I believe in and to live my life how I want to, to inspire others to do the same or to normalise this behaviour for those parts of the world that are still so restrictive in terms of people’s freedom and lack of ability to experiment or express themselves.