BAYFashion May 2011 - Cupcakes & Colors issue

8th Issue May 2011

Cupcakes make great Dresses

Danielle the Dressmaker

Featured Model

Exclusive Interview with Jodi James Miller

Sexiest Coveralls

Maisha Bahati’s Jersey Knit Hi-Fashion Monochromatics

Beauty Spot

Teenage Skin Care & Makeup

Hair Wars

A Day in the Life of Erik Foldhazi

We Discover

White Label SF & American Cupcake

PROJECT ETHOS SF

It was a hot evening in Spring

Thom Scher Reveals All!

The maker of Charity Fashion Show gets candid with us

BAY

Cut ies

A Baycuties Magazine Publication

BAYFashion May 2011

2

Advertisement Credits: Photography: Tim Engle (www.englephoto.com) | Makeup: Monicque Vasquez, Cesar Rivera | Hair: James Griffiths/Salon Blu | Sposkesmodels: Marissa Borgman, Elizabeth Leong, Morgan Miller | Geroge Barajas, Nathan Ng

In this issue...

And much more...

Editors Desk...

BAYFashion May 2011

Welcome to the 8th issue of BAYFashion Magazine!

This is our ‘Cupcakes & Color’ Issue, called so because of the abundance of cupcakes and cupcake shaped multi color outfits in this issue. We have tried to bring you the best in BAY Area Fashion happening from April and the Designers who are making waves.

This is the 8th issue of the magazine and we continue on an amazing growth trajectory as is charted by the increase in readers for each issue of the magazine and the increase in the number of fans on our facebook fan page. We have crossed 6000, and we have you to thank for that. Please continue to spread the word about the only pure fashion independent fashion magazine of San Francisco.

Editor-in-Chief: Gautam Goswami Alternative Fashion Editor: Adrienne Glenn Beauty Editor: Aliya Qazi Style Director: Tam Nguyen Art Director: Tim Engle Fashion Director: Charleston Pierce

Contributers: Freelance Writer: Sree Ramishetty Freelance Writer: Khrystyna Kazakova Freelance Writer: Sandra Moreno Photographer: Ian Maxion Photographer: Tim Engle Photographer: Herm Pugay Photographer:Eloise Drake Photographer: Jesse Alford Showmaker : Thom Cher Showmaker: Minh Tran Showmaker: Brianne Bear Showmaker: Andrea Igreja

BAYFashion now needs sponsors, and by sponsors I mean advertisors. So if you like the magazine and follow it, make sure you tell your favorite businesses are looking to reach the fashion conscious BAY Area crowd that our magazine will deliver the best value for them.

Again, thanks for your support. We ask everyone who read the magazine to join our facebook page at http://www.facebook. com/baycuties, its the best way to support our magazine.

Shankha

Thanks and enjoy the issue.

Email the editor at: shankha@baycuties.com

Cover Photo: Shankha Cover Model: Khrystyna Ukushu Back Cover Photo: Shankha Back Cover Models: Jodi James Miller & LC Howard Published by: Klasique Corp. http://www.bayfashionmag.com http://www.facebook.com/baycuties

5

BAYFashion May 2011

BAYFashion is a social magazine

If you want to be part of the magazine as an artist, model, photographer or designer please e-mail us at artist@baycuties.com If you want to advertise with us then e-mail advertise@baycuties.com for more information or go to our website www.bayfashionmag.com to get our advertisement rates and options To get regular updates on the magazine, our contests, events, parties and to see more pictures and videos from the magazine shoots, please visit our website http://www.bayfashionmag.com Also please remember to make sure that you are a fan of our Facebook page at http://facebook.com/baycuties to keep the stream of updates, images and videos coming to you on Facebook.

Read all issues of this magazine at www.bayfashionmag.com Follow us on Twitter at http://www.twitter.com/bayfashionmag

BAY

Cut ies

A Baycuties Magazine Publication

6

BAY BAYFashion May 2011

FASHION

BAYFashion May 2011 brings you splash of spring colors in the designs of Danille Pettee and Maisha Bahati, two very different yet very talented designers. Enjoy their contrasting styles and amazing skill in this section.

7

FEATURED DESIGNER

BAYFashion May 2011

Designer

Danielle Pettee

“Making Cupcakes Fashionable”

8

One of a Kind

BAYFashion May 2011

Photo Story: Tim Engle | Interview: Shankha Models: Anna Makovchik, Monika majdanska, Melissa Lewis, Denise D’amico & Jessica Rae | Makeup: Natasha Burell & Maria Papilla | Hair: David Bui & Tim | Style: Danielle

9

BAYFashion May 2011

Danielle Pettee, also known as Danielle the Dressmaker is one of San Francisco Fashion Underground’s most well known and talented designers. She is known for her ‘One of a Kind’ Bridal Couture & Cupcake dresses which mix hi-fashion with just the right amount of fun to create something pretty unique.

Did I say “Pretty”, Yes I did!! Actually when you look at a beautiful woman in a Danielle Pettee dress, that is the first expression that pops into your mind... Pretty...Danielle makes pretty dresses, that make her clients look pretty and young and fun... just like cupcakes

10

BAYFashion May 2011

11

BAYFashion May 2011

12

BAYFashion May 2011

13

BAYFashion May 2011

14

BAYFashion May 2011

Danielle is poised to take her career to the next level. As we write this article she is in New York to audition for Project Runway and meet up with the editors of her favorite WWD paper.

We caught up with Danielle in late April as she was days away from leaving for her trip to The Big Apple. We had a candid conversation with this fiery lady and amazing designer, and we present bits and pieces of it for you to know our favorite dressmaker a little better...

BF: Danielle, how did you become the most well known dressmaker in town?

DP: Word of mouth, I spent $0 on advertisement, I just have a lot of satisfied clients and a lot of friends :-) BF: One question brewing in our head is something I am sure you get asked a lot.

Are you going to mass produce any of your designs?

DP: I have always liked to make ‘One of a Kind’ outfits for my clients, but recently I have started to feel the pressure as I can barely keep up with my orders. And sometimes custom orders (changes to them) make me feel under appreciated. So I am thinking towards the lines of mass producing some of my designs in limited production volumes, to somewhat preserve the unique effect while still be able to meet my order volume.

15

BAYFashion May 2011

BF: So is Danielle Pettee going to be a Brand soon?

DP: Yes, that is the direction I am moving towards and i want to do it in style by getting featured on Project Runway and maybe winning it BF: Taking a step back, what inspires you to make dresses? What and who is your inspiration?

DP: Fabric, I love fabrics, I love textiles.

100% of my clothes are made from recycled fabric, I love seeing them come to life. My theme is cute romance... like a bouquets of flowers..cupcakes...I love cupcakes :-) Among legendary designers who inspire me I have to name Balenciaga and Yves St Laurent BF: So you make happy dresses for happy occassions? What is the best place to wear a Danielle Pettee dress?

DP: Birthdays... Weddings. Happy occassions.

BF: Which are the largest fashion shows you have shown your clothes at?

DP: Steve Chen NYE, Charity Fashion Show, Project Ethos, Chic Fashion Week and many more Danielle, we wish you the best for your New York trip and we will keep our fingers crossed and hope to see you on natonal television soon, waving your amazingness to the whole world. Best of Luck.

16

Models: Anna Makovchik, Monika majdanska, Melissa Lewis, Denise D’amico & Jessica Rae | Makeup: Natasha Burell & Maria Papilla | Hair: David Bui & Tim | Style: Danielle Pettee | Photo: Tim Engle

BAYFashion May 2011

17

BAYFashion May 2011

18

Photo: Carey Bryan

UPCOMING DESIGNER

Maisha Bahati

We were sitting at our perfect vantage point VIP seats at Sacramento Fashion Week (courtesy Duane Ram) when we saw the name Maisha Bahati flash up on the large screens behind the runway... and next moment a tall model came down the runway in a green full body green monochromatic dress that showed off her perfect form while still covering her in the most conservative of cuts. That image became the ‘Runway’ section cover for BAYFashion March 2011 issue and we decided at that point that we need to make sure we meet and feature this designer on our pages.

2 Months later, we bring you Maisha Bahati’s bamboo, cotton & spandex jersey knit outfits, featured in a dual photo-shoot showing the versatility of her line and hi-fashion simplicity of her designs.

Jodi James is wearing a Red Cotton and Spandex Jumpsuit from Maisha Bahati’s Spring 2011 collection | Photo: Shankha | Makeup & Hair: Fizza Hussain Qadri | Styling: Tam Nguyen

BAYFashion May 2011

19

BAYFashion May 2011 We caught up with Maisha Bahati in between the BAYFashion Magazine custom shoot for her line.

BF: Maisha, thanks for being with us today and travelling down from Sacramento to work with us. We would love to ask you a few questions for our readers to know you more.

Maisha: Its my plesure, thank you for featuring me in BAYFashion, its a honor to be in your publication, we have heard a lot about it.

BF: To start with tell us a little bit about your background and inspirations for fashion.

Maisha: I am a self taught designer; I learned to sew through tutorials online and taking sewing classes through the local fabrics stores. I had so much creative energy when I decided that fashion was the path I wanted take and I just want to dive right into it.

Fashion was career that I’ve been fascinated with as a young child, I loved to draw pictures of women in fancy dresses, I loved my paper dolls and Barbie dolls. I would cut my own clothes to make a certain looks that I’d seen on TV or in magazines. I would create these dresses in my mind and wanted to bring to bring them to life. I’ve always been someone who likes to stand out in a crowd, and fashion was the best way for me. I was the one in the fire engine red dress at the party. The feeling women get when their looking for that perfect outfit to wear inspires me to make beautiful clothes.

Yulya Mango is wearing a cotton and spandex evening gown by Maisha Bahati.

Photo: Eloise Drake Hairstylist:Heather Bird O’Connell MUA’s:AudreyMendoza,InnaMatthews,Vanessa Quinteros

20

BF: When did you start designing clothes, who is the target demographic for the Maisha Dahati line ?

Maisha: I started my career in fashion in 2003, I always enjoyed fashion, I started off styling outfits for my friends. I enjoyed the creative process of putting certain pieces of clothing together to create a look. One day I decided it would be cool, if could make my own clothing, the idea of making a dress I wanted choosing the color I wanted etc was very exciting to me. I purchased my sewing machine in 2005 and taught myself how to sew. I started out making dresses for friends. Around 2009 I decided to put myself in the public eye by participating in fashion shows and I started receiving lots of positive feedback. At that point, I knew fashion was where I wanted to be. I’m proud to say that MaishaDahati is for every

BAYFashion May 2011 woman of all shapes and sizes and I feel that my designs give women that confidence for any occasion I believe all women want to look fabulous and I design clothes that drape the body in the most gorgeous ways. We as women want to feel fabulous but also comfortable BF: Are you currently in stores, where can our readers buy Maisha Dahati outfits? I know a few already who want your jumpsuits.

Maisha: I am in the process of putting my collection in boutiques in Sacramento and surrounding areas. Also I am working on my website, to launch this year. Currently, I make clothing custom to order; I can be contacted via Facebook.com/MaishaBahati BF: As a designer what is your aspirations, are you looking to be an independent line or go work for a brand?

Maisha: As a designer I would love to have my clothing in boutiques and major stores world wide. I love being an independent line; I enjoy the creative process of designing fabulous pieces for women to wear. My ultimate goal is to open my own store in several locations in the US and internationally.

BF: What makes Maisha Bahati tick?

Maisha: What makes me tick is the excitement I get when designing clothing for women to wear. I love the idea of someone preparing for that first date, that night out with the girls, that amazing vacation etc. The biggest question is “what am I going to wear?” I make clothing for all occasions, because my designs are simplistic in form, you can dress them up or down easily.

You can go from a causal day out to a fabulous night in an instant. I love that about my clothing.

BF: Tell us a little bit about your experience with the fashion industry of the San Francisco Bay Area?

Maisha: My experience in the fashion industry in the San Francisco Bay Area is really starting to pick up. I am based out of Sacramento and the Bay Area is a huge market for fashion. I have participate in a few shows in the bay, however I plan on really involving myself in fashion in the Bay. I love the culture, the diversity and the freedom of expression in the Bay Area and I want to be a part in a major way. Thanks again for featuring me in BAYFashion.

Erika Alexandra is wearing a Blue cotton and spandex ‘Jumpsuit’ Evening Gown by Maisha Bahati.

Photo: Eloise Drake Hairstylist:Heather Bird O’Connell MUA’s:AudreyMendoza,InnaMatthews,Vanessa Quinteros

21

Models (left to right): Erika Alexandra, Nita Kalea, Jessica Farwell, Kathryn Urban

BAYFashion May 2011

22

BAYFashion May 2011

23

Visit BAYFashion Magazine website at

http://www.bayfashionmag.com

to read all the issue of the magazine for FREE! Subscribe to the magazine on the website with your Facebook account and get email delivery of new issues right into your email box the day of the release of the magazine.

Join more than 6000 Fans on our Facebook page to get regular updates on events, photoshoots, casting calls and exclusive contests and prizes. Get involved and support the movement.

http://www.facebook.com/baycuties

BAY BAYFashion May 2011

TRENDS

We decided to work the streets of SF and discover hidden jewels in the Cow Hollow district for lovers of Fashion in the city. We found some amazing clothes and some fashion food.. Now what is fashion food you will ask ?? Read on..

Model: Ukushu Khrystyna Photo: Ian Maxion

25

WE DISCOVERED...

BAYFashion May 2011

WHITE LABEL Union St

by Khrystyna Kazakova

I was strolling along the Cow Hollow district of my favorite city strolling along the numerous Union Street boutiques which offer some incredible items you might not find anywhere else.

From your favorite well-known brands to couture local designers, there is enough variety to make any shopaholic dizzy with desire. Here is where I discovered “White Label” by Ilona Rinenberg located in the very heart of the Cow Hollow shopping area and decided to share my delightful experience here with our readers.

For a unique selection of fabulous ready-to-wear outfits and jewelry check out this fun trendy boutique .

White label is much more than just another clothing boutique on Union street. Much more. The store Owner Illona Rinenberg has been styling San Franciscan fashionistas from head to toe with her impeccable signature taste ever since 1998. An accomplished and sought after makeup artist and image consultant, Ilona attends to every aspect of her clients’ look. Her jewel box boutique contains rare hand crafted gems like handbags made of exotic skins lined in vintage silk , french scarves and bespoke hats fit for Royalty , designed by her Russian Grandmother.

The moment you step into White Label, Ilona’s meticulous attention to detail and elegant vibe captivates you and her easy going grace makes you feel like you have a new, very stylish girlfriend that won’t let you walk out the store looking anything but fabulous. “I feel like I am playing with my Barbie Dolls when I am at work and I truly have the best job in the world” says beautiful Illona .

Find White Label SF at 1951 Union Street San Francisco, CA 94123

26

BAYFashion May 2011

Model: Ukushu Khrystyna Photo: Ian Maxion Makeup: Janet Mariscal & Fizza Hussain Qadri Hair: Nina Sarkisyan Clothes: White Label SF Stylist: Hector Vargas

27

BAYFashion May 2011

28

BAYFashion May 2011

Opposite Page & This Page Models: Barbara Woortman, Olesya Maksymenko, Ukushu Khrystyna Photo: Ian Maxion Makeup: Janet Mariscal & Fizza Hussain Qadri Hair: Nina Sarkisyan Clothes: White Label SF Stylist: Hector Vargas Location: American Cupcake, Union St, SF

29

BAYFashion May 2011

30

BAYFashion May 2011

Models: Barbara Woortman, Ukushu Khrystyna Photo: Ian Maxion Makeup: Janet Mariscal & Fizza Hussain Qadri Hair: Nina Sarkisyan Clothes: White Label SF Stylist: Hector Vargas Location: American Cupcake, Union St, SF

31

BAYFashion May 2011

American cupcake Union St

by Khrystyna Kazakova Strolling down Union street after a long shopping day (mostly spent at White Label) I couldn’t resist indulging myself with a famous American Cupcake. Welcomed with a friendly smile as usual by Devin, the owner of American Cupcake, I was all set to enjoy myself and let my hair down (I did after the shoot :-)...

She presented the special for the day and answered all questions I always have about her innovative sweet cupcakes and other delicacies at her delightful restaurant.

The environment here is not like any other restaurant you would find in San Francisco : the all white interior is very chic and the dancing colorful lights are festive. I came in for a dessert but ended up having a delicious late lunch - moist and crunchy Red Velvet Fried chicken and cream cheese mashed potatoes followed by “Shameless” candy cocktail, made from strawberry puree, rosewater, mint and sparkling wine. Finally it was dessert time. Choices went from the bubble gum and cotton candy, colorful cupcakes to banana nilla pudding and fried Oreos.

This Page & Opposing Page Models: Barbara Woortman, Ukushu Khrystyna, Olesya Maksymenko | Photo: Ian Maxion | Makeup: Janet Mariscal & Fizza Hussain Qadri Hair: Nina Sarkisyan | Clothes: White Label SF | Stylist: Hector Vargas | Location: American Cupcake, Union St, SF

32

BAYFashion May 2011

When a restaurant offers quality desserts, you’re in danger of becoming a regular. When there is so many good choices, also beware of an expanding waistline. And on top of that when all the deliciousness is complimented by outstanding customer service, beware cash flowing out of your wallets! I had all I can eat and then took 6 extra cupcakes to go.

BAYFashion loves American Cupcake!

“The Decor of American Cupcake Feels like Lady Gaga meets Willie Wonka” - a satisfied Yelper’s comment about American Cupcake Find American Cupcake at 1919 Union St San Francisco, CA 94123

WE DISCOVERED...

33

BAYFashion May 2011

This is a spot for your Advertisement If this was your ad then 5000+ subscribers would surely see it Over 40,000 internet viewers would probably see it Your San Francisco based business would surely get a brand/business boost

But since this is not your ad... and you are seeing this page anyway, please go to http://www.facebook.com/baycuties and click the ‘LIKE’ button

and you can follow us as we grow to become the best fashion magazine of San Francisco.

Thx for your time and thanks for reading The BAYFashion Team

To place an ad in this magazine, email advertisement@baycuties.com

34

BAY BAYFashion May 2011

RUNWAY

Welcome to our recap of the hottest fashion shows of the San Francisco Bay and Sacramento Area. BAYFashion tries its best to cover the best shows happening every month for our readers and this section will give you an inside view into the Runway Action in the Bay. Photo: Herm Pugay at Project Ethos, San Francisco

35

BAYFashion May 2011

Above: Models take the last bow after walking in Zoe Hong’s Spring 2011 collection

Project Ethos Launch - SF 14th April 2011 at Ruby Skye, San Francisco April 14th was the night for the launch of Project Ethos in San Francisco. Over 600 attendees enjoyed this evening of entertainment and fashion along with a display of photographic and other art forms at Ruby Skye in downtown SF. Project Ethos is know down in Southern California for creating and hosting multifaceted events by merging fashion, music, and art concurrently. This was their first such venture in Northern California.

The evening was started off with some excellent songs and live music by indie rock band Geographer. The fashion show started about an hour later than scheduled but it was worth the wait. It was a well coordinated runway experience with some really interesting and well constructed designs ranging from International brands to some of the better San Francisco designers.

The show was kicked off with the 2011 swimwear line by Frederick’s of Hollywood. The swimwear was excellent and the models interacted with the crowd by throwing out beach balls. Audience members catching a beach ball were eligible to collect complementary lingerie and swimwear from the Frederick’s counter after the show. Frederick’s swimwear was followed by the flexible fashion wear line of Cardiwrap by Kymaro.

The designers from SF presenting their collections that evening included (in order of appearance) Zoe Hong, Menk (Manisha Kithani), Kristina Michelle, Lucy Bea Swimwear and Danielle Pettee.

36

Photos: Herm Pugay

Above: An outfit from ‘Cardiwrap’ by Kymaro

ON THE RUNWAY

Right: A Male model poses in Mens Wear by Menk (by Manisha Khithani)

BAYFashion May 2011

Above: Zoe Hong’s Spring 2011 collection final look for Project Ethos

37

BAYFashion May 2011 Project Ethos stands out as more than a Fashion Show organizer in their promotion of visual artists of all genres at their events. For the San Franciso event we had the chance to look at the work of the following artists on the second floor of Ruby Skye before the start of the fashion show.

• • • • • • • •

Cole Rise Rachel Stanich Gabriel Schama Alek liskula Arnold Randall Karina Sagastegui Mindo Cikanavicius Hugh Leeman

ON THE RUNWAY

The pre show complimentary lounge for Press and VIP’s was also something that spelled professionalism and a sense of style that will surely make this group a force in the San Francisco fashion scene.

38

Above: Tam Nguyen in Lucy Bea Swimwear Photos: Herm Pugay & Matt Vega Left: Model in a Kristina Michelle outfit

BAYFashion May 2011

Above: Models take the final bow for Danielle Pettee Top: Jessic Rae and her dance troupe performing Right: Victoria Cappuccio in a Kristina Michelle outfit

39

ON THE RUNWAY

BAYFashion May 2011

40

Left: Anna Makovchik for Danielle Pettee Bottom Left: Kristina Michelle on the Runway with her models Below: Model in Frederick’s of Hollywood 2011 swimwear collection

Photos: Herm Pugay & Tim Engle

BEHIND THE SCENES

BAYFashion May 2011

41

BAYFashion May 2011 April 30th was an evening of underground fashion in the Mission district of San Franciso as it was the date of the annual Explode La Mode fashion show. Producer Andrea Igreja had invited us to attend this fashion show which was set in a relatively small venue called the Som Bar. Our expectations were pretty low for the event as we saw a makeshift runway made up of cocktail tables and almost feared for the models well being...BUT we were proved wrong. By 11:15 the bar was filled to the brim with a very fashionable crowd.

Right: Ksenia Levenkova wearing an outfit by Kelly Pentecost

ON THE RUNWAY

The show started around 11:30 and turned out to be a very well coordinated affair. The lack of crediting of the clothes on the ramp made the show a little difficult to follow from a press stand point.

Above: Victoria Cappuccio wearing Revelation By Andrea Igreja

Explode La Mode Fashion Show 30th April 2011, Som Bar, San Francisco This show represented the real heart of the San Francicsco Fashion Undeground where aspiring designers and enterprenuerial individuals come together to create a show which is low on funding but large on heart. The show was not the best we saw, but the effort behind it and the passion behind it was certainly present. Kudos to Andrea and the ELM team for putting together an entertaining evening.

42

Photos: Matt Vega

BAYFashion May 2011

Designers presenting their latests designs at the show included some veterans and some new entrants in to SF Fashion Underground Anya Zuyeva www.site.anya-z.us Eloisa Serrano and Myrda Monasterial www.revelationbyme.com Frida Larios www.fridalarios.com Hangr 16 www.hangr16.com Sarah Liller www.sarahliller.com Francisco Castro www.Hautenow.com Kelly Pentecost www.daintystitches.tumblr.com Mary Yanez-Kennison www.mmksf.com

Above: Yulya Mango in a Anya Zuyeva creation | Right: Andrea Igreja, producer ELM Among the designers who presented, we continue to like Anya Zuyeva as one of the best new talents in the San Francisco Fashion Scene. Anya is verstatile, fast and IN. All the qualities of a successfull commercial designer. Her clothes are street smart while still being pretty hi-fashion. Here new collection of beige dresses walks that fine line with extreme ease.

We have seen Sarah Liller’s dresses a few times before. She has construction skills and has that one amazing outfit, but we really need to see more stuff from her before we make up our mind about her.

43

Explode La Mode - Fashion Show

ON THE RUNWAY

BAYFashion May 2011

Above: Nida Thaingtham for Kelly Pentecost

44

Photos: Matt Vega

BAYFashion May 2011

Top Left: Jude Vargas for Sarah Liller Above: Melody Goudarzi for Kelly Pentecost Left: Benjamin Kline for Hangr 16

45

BAYFashion May 2011 The Paul Mitchell ‘The Fashion Fantasy Show 2011’ was held at the Paul Mitchell Academy in Walnut Creek on the 17th of April 2011.

The show was organized by the students and staff of the Paul Mitchell East Bay School. All the makeup and hair was done by the students who also presented their favorite fantasy look after the designers had presented their collections.

The show was anchored and marketed

by Minh Tran who was the glue that held the show together. Minh personally invited BAYFashion to attend the show and we decided to make the long drive from San Francisco to Walnut Creek because he promised that this was something we don’t want to miss.

ON THE RUNWAY

The designers that showcased their pieces at this show were: R.Shay Miles Anya Zuyeva Constance Ng Scatha G Allison Carole Wang Rebecca Designs Pace Clothing Inc. Atussa Couture Nelly Salogub Playez International Mary Yanez-Kennison & Joe Escobedo

PAUL MITCHELL Fashion Show Sunday April 17th 2011 - Walnut Creek, Ca The Paul Mitchell Academy East Bay show felt more like a college fashion show in place of a professional production. It lacked the finish and co-ordination (and a runway) that is needed in any semi-professional fashion event, But for a student produced show it was pretty well managed. We missed having printed programs which would tell us the names of the designers that were presenting as their clothes came out on the stage. We really loved some of the outfits presented by new designers we have not seen before, but for lack of a program we could not point out or appreciate them fully.

46

Photos: Kat Silan

BAYFashion May 2011

The show was encored by Joe Escobedo’s amazing evening dresses combined with Miss G Designs Head Pieces that evoked the sense of extreme hi-fashion and elevate d the level of this show to a different place. We also loved the clothes from Carole Wang, Constance Ng, Anya Zuyeva & Nelly Salogub.

47

BEHIND THE SHOW

BAYFashion May 2011

48

r e k a m w Sho

Meet the maker of Charity Fashion Show

Thom Scher

Photo: Shankha | Makeup: Veronica Mendoza

BAYFashion May 2011 Our first meeting with Thom Scher was at the floor of the Charity Fashion Show at Fort Mason Center in San Francisco. We were in a little bit of confusion about the seats assigned for BAYFashion and we saw this handsome young man in skinny jeans, hi heels and a light yellow top run up to the front desk to clear things up for us in a jiffy, there was no doubt in my mind from the moment I saw him about who was ‘in charge’!

And showman he is... A Stanford Political Science graduate, Thom Scher is now a force to reckon with in the San Francisco fashion event scene. Charity Fashion Show 2011 truly was the longest and largest (in terms of designers and time) fashion show of San Francisco, and putting something of this scale together is no mean feat.

We met with Tom Scher at our studios when he came to meet us for his interview and photo-shoot for his feature in our magazine. We had a candid conversation with this young entrepreneur who dazzled us with his intelligence and understanding of fashion and the business around it.

Here are a few excerpts from our talk with him.

BF: So Thom, what’s next after Charity Fashion Show, what are you planning next?

Thom: I really want to focus on my PR Company. I love doing fashion production and I love that but I definitely think that there is lot of time spent doing press outreach and buyer outreach which isn’t necessarily happening in the Bay area. The designers who are about to make the jump to becoming commercial, we often see them leave for New York, or LA or Miami because there is no one here in SF doing that to help them make that leap.

SF: How did Charity Fashion Show get started? What inspired the first one?

Thom: CFS used to be a small fashion show out of Stanford, geared towards the Asian American community at the beginning and was a fund raiser for different charities.

But then Wayne Hwang who is a good personal friend of mine and a client of mine was the one who changed it to become the charity fashion show in 2008 and that is when I came up to San Francisco from Southern California. So Wayne produced the first Charity Fashion Show but it was a small 300 person event.

In 2009 Wayne and I decided to partner with him handling all the creative and me handling all the business. That was the year we moved from Stanford Campus to a tent in Stanford with 25 designers, 2010 was a very similar version with a few more designers and more people attending. At this point it became the largest fashion show of the West Coast.

And then in 2011 we made the jump to San Francisco at the Festival Pavilion in the Fort Mason Center. We took it to a new level and a new venue.

BF: Is there going to be one next year? CFS 2012?

Thom: Everyone is asking me that question. I really love Charity Fashion Show, its a big showcase for the fashion industry in San Francisco. But the answer is I don’t know. If all the stars align and everything falls into place, we will do the show.

BF: So one question we all had in our minds was about the quality of models at the show. You had a few models who looked like about 5’5’ in height and did not look good at all on that huge ramp and the stage you set for them. They also made the show look imbalanced mixed with other models who were 5’8” or taller. BAYFashion would love to help you next year in getting the quality of models you should be using. Why didn’t you use more agency models?

Thom: I would love to use agency models. I have nothing against agency models, but the most important thing to note is that every model who walked that ramp including some agency models who flew in from New York with designers did the show free of charge. None of the models were paid, they all donated their time to the cause and the event.

49

BAYFashion May 2011 Would we like to have all agency models, absolutely! We had a number of agency models. There are two dynamics at play here. Its really important to me to make sure that atleast some of the models are high school models who are really beautiful and have not found by agencies yet, the other dynamic is the money aspect. I sent out basic calls to agencies but we did not get too much traction. We are hoping to get a lot more traction with agencies next year.

BF: Lets talk about the runway. Did that long long runway throw the show off a little bit?

Thom: A shorter runway or 40 more models. I saw the runway, I knew it, I walked it in the morning. Here is the inside scoop, the distance from where we sent the models to walk and where they were supposed to stop and come back ended up being about 30 ft longer then anybody expected or planned.

The distance in the entrance and exit caused a logistical nightmare. We know the show was jumpy at places, it slowed down and then sped up. Its very important for me to send out swimwear at a rapid fire pace and I was not able do that because of the length of the runway. I would have had to send out the entire collection of some designers at the same time to make it the pace I wanted.

BF: But the points where there were multiple models on the runway, it looked really good. Nothing wrong with that. We really loved the times where there were up to 6 models on the runway.

Thom: Cut 25 send out 6 models at the same time, I know it was beautiful. It was hard making the jump and we did our best.

We were hit hard by the reality of the situation, we needed 40 more models to make that runway look filled up. its important for me to have a model walk multiple times, but we did have some models who were overexposed. We needed more models and we learnt that now. We will make sure that we have better and more models next time.

BF: Did you have a problem with finding models?

Thom: Part of the issue is that we wanted to find some new faces. And also its easy to find 10 models who are all at the same height and class levels. All the models we used had done other things before. We did have to take some models who were not NY level, but we needed a lot more models and we will have to do better.

BF:How many sponsors did you have? How long did you prepare for this shot?

Thom: We had about 10 sponsors. Historically Charity Fashion Show is a six to nine months production. This time we were not sure and we did not decide till mid January and we did the whole thing in about 2-1/2 months. We had a casting call 2 days after deciding that we are going to do it and move to San Francisco. If CFS is to happen again next year, the decision will be made this summer and the show will be somewhere in May next year.

We have traction in the San Francisco market. San Francisco is so insular, I really feel that we finally have traction.

50

BF: Tell us about Thom Scher. Who are you and where did you come from?

Thom: I am from Southern California. I was born in Santa Ana and I grew up around Nevada and California and my formative years were spent hanging out in Hollywood. I have family in Orange County and tons of friends in Hollywood. I go back to LA Fashion Week every year.

When I was in high school I got involved in a lot of political campaigning and I was passionate about political PR. I got into Stanford and decided to come to the Bay. I moved up and studied Political Science and Communication.

I made friends with Dwayne Hwang and the next thing I knew I was selling tickets to this tiny little event called Charity Fashion Show... and then I had people wanting me to do PR for them, social media campaigns for them and that was the birth of ‘Beyond the Dresses’ my PR firm. And here I am moving to San Francisco at the end of April and happy to be part of the San Francisco fashion industry and ready to work with it to make some magic...

BAYFashion May 2011

Thom Scher photographed by Shankha | Makeup: Veronica Mendoza | Styling: Thom Scher

51

BAYFashion May 2011

Inside Out

The Life & Soul of SF Runway Fashion

The Fashion atmosphere is full of excitement! The rush of glamor is intoxicating as there is bated breath for the Runway to begin. Just then, the music rolls and off they go -gorgeous models in beautiful clothes strutting the runway and posing as perfection to cameras clicking non-stop and they are gone in a flash.

Beneath this enchanting glamor is a world worth exploring. It takes a lot of people to pull a Runway show together, literally a village of hardworking people who work incessantly and make the Runway their labor of love. Designers, Models, Photographers, Choreographers, Production Crew, Hair and MUAs, Stylists, DJ, Press/Magazines/Bloggers who put in long hours to cater to a Fashion savvy audience. Fashion is subjective and contoured by perceptions but is is certainly not limited to the Runway. As Coco Chanel said it, “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” For some, Fashion is a serious Art and for others, a key business opportunity. Somewhere in that spectrum lie the notions of charity, entertainment, novelty and sex appeal. Fashion albeit has an inherent social responsibility that is transformational to modern living -to influence the way people appear and think and thus opening up their minds to broader aspects of life.

San Francisco spells Fashion democracy -it is a culturally rich city full of warmth and passion for the Arts that allows creativity to flourish. It is one of the few cities with fabulous Avant-garde garments that are mesmerizing yet functional. Art wear Designer Victor Tung’s eyes lit up with pride on the subject when he said “We also have the best weather. Where else can you wear fancy stuff comfortably and have the clean air to keep it that way?”.

We have our share of world-class Couture and prêt-à-porter designers who have made San francisco their home. Christopher Collins (Project Runway), Colleen Quen, Daniel Sudar , Joseph Domingo, Bacca de Silva, Phoung My to name a few. We also have our very unique Fashion related shows with a heart. Discarded to Divine is one such where annually, designers recycle discarded garments into one-of-a-kind creations that are later auctioned to raise funds for the homeless and poor.

Certainly, the passion and talent is abundant. But then again, we are not a serious Fashion city yet. According to Reuters, New York tops the list of Fashion cities for the fourth consecutive year with LA following 7th on that list. So what makes New York a Winner? Designer Sarah Liller who graduated from the Parson’s School of Design compares, “NY is heavily focussed on RTW and Production relative to Couture and Art wear. People there are .

People there are hungry to push their limits to grow and establish themselves.

52

Photo: Herm Pugay

BAYFashion May 2011 Here it is a close knit group of people who seem to be comfortable and content with known entities and boundaries.” Anna Wintour -Chief Editor of Vogue is well known as the pace setter and power broker, and perhaps single-handedly the most iconic influence on the business of fashion in recent history. MercedesBenz pulled out LA Fashion Week for lack of a solid presence.

“But LA will continue to thrive and flourish because of the Hollywood Celebrities and the spending money”, analyzes designer Dominique Ansari who was featured as a SF RAW artist and recently moved back to LA. “LA is the fashion district and brings a lot of labels. Celebrity endorsements can make the designer a star overnight. Saleability of clothes is important, it is important to design for your buyer.” she says. Therein lies the crux of the matter. Here Fashion flourishes as an art form and has the strong potential for an International presence but we clearly lack efficiencies on the business side.

Owen Buenaventura, industry expert notes that “in the SF Bay Area I would call it a fashion scene not an industry, because we are yet to provide serious jobs to people to live off of. Serious fashion focussed affairs tend to have Sponsors, Buyers, Editors, competent bloggers in the front Row VIP sections. The first viewers of the Collection can make or break it.” Gail Ballesteros Shrive -Designer and Producer for EVOLUTION mentions “Here most of the fashion shows are useful for networking and exposure but doesn’t reach the important people. For me it is just another party most of the time. We could do without the drama and try to help and promote each other instead of creating an environment of competition.” Perhaps we lack the structure and what we need is a formal official San Francisco Fashion week twice a year that emulates Fashion Weeks of NY and other cities with a flair for our native flavors instead of a mad mimic. But wait! we are headed for SF Fashion ‘month’ with at least three Fashion Weeks in the works for Fall 2011. We have too many shows all tied to Fashion but with a wide range in standards, too many factions not collaborating for the same goal. “People tie fashion into the club and party scene or charity into a fashion show but Fashion needs to stand on its own like in NY and elsewhere.We have the talent and the upscale venues and there is no need for us to play at the levels that we do,” observes Mario Benton, Producer of SF Chic Fashion Week.

Alcohol. Everyone has the right to dream but think about what gives you the credibility. If you are new, start with the mentality of a student. You have to pay to play -invest in yourself and build your brand.” Whether you are at the Runway or behind the scenes, just make a timely check to ensure that you are not on a treadmill. It is after all on your time and dime!

SF is not taken seriously because it is not a force until we come together. Catherine, Director of the Blush School of Makeup for Pigment Cosmetics is a veteran in this industry. She summarizes it best, “Pigment opens doors to the fashion community without judgement and this allows us to meet various personalities. I can see that people are committed but not collaborating, whether it is due to the elements of ego or time conflicts or something else.

The money is not there because we are trading too much. Unlike NY where the Fashion Week is twice a year, we have splinter groups that dilute the quality of sponsorship and participation.

It is the same thing in any industry but we need to get together and make compromises. We need the key players in one room.

We don’t need a dog and Pony show, we need to have serious resources for serious efforts.”

Well is there hope for SF to be a fashion city on the global map?

“SF has a lot to offer but it has to be about more than San Francisco itself in order for it to be a serious Fashion City” says Thom Scher, SF Fashion PR expert and Producer of CHARITY FASHION SHOW, the largest in the West Coast. World famous fashion cities have had their humble beginnings too. We understand that less is more to increase cohesiveness and production quality and that there is strong potential. We agree that it is fragmented and have our factions but eventually the cream rises to the top.

It is just a matter of taking it to the next level. The voices have been heard and we are singing the same song, we just need to form the choir. Charity begins at home and stems form the unrelenting but focussed efforts from the pioneers in fashion to collaborate, compromise and keep the dreams alive.

Money certainly talks. There is the strong potential for fashion without actual barriers to entry but the finances make a huge difference. Unlike other Fashion cities where everyone gets paid for their services, we rely a lot on trading talents thus leading to a near Zero Fashion economy. Queen B, a non-agency model and student at SF City college has modeled for almost year without compensation reflects, “At first it was fun when I didn’t have the Runway experience, but now I feel like models could be compensated for at least for the basic food and gas expenses.” Yes, there are some of us who are in fashion for the joy of it and don’t wake up for the dollar, but for the others, don’t let the glamour fool you else you will eventually fall of the grid.

Established designers are not worried about selling their next piece but will be focussed on how their collection comes across and their image and branding. It is great if you are born into a house of wealth or fashion or have a strong financial cushion to support your passion. Jay, noted Fashion photographer who is a CPA by day, comments “Depending on where you are in life, you can do this for fun in your playtime -your 20’s may allow you to explore career possibilities whereas a mid-life individual may have other priorities. So what does it take to stand out and succeed? Veteran model, Runway coach and Show producer Charleston Pierce suggests that it is important to understand the game before we plan to win. “The hardest place is to be a star in your hometown Know where the money is: Technology, Finance,

Sree Ramisetty is the CEO of EPIFANY -a Fashion Show Producer, Entrepreneur and a Thought Leader.

This article was written in collaborative dialogue with SF Bay Area Fashion Industry experts and veterans to inspire collective action.

54

Photo: Herm Pugay

56

Advertisement Credits: Photography: Tim Engle (www.englephoto.com) | Makeup: Monicque Vasquez | Hair: James Griffiths/Salon Blu | Model: Morgan Miller

BAYFashion May 2011

BAY BAYFashion May 2011

CUTIES

MODELS - MAKEUP - MORE 57

THE PIERCE’ing PICK

BAYFashion May 2011

58

Jodi James Miller Every once in a while we come across a model who immediately strikes us as having something special. These are women who command heads to turn in their direction anywhere they make an entrance, whether its on a ramp or in a party full of attractive people... standing out in a room full of stars with a glow powerful then all others present.

Jodi James Miller is one of that breed.

The sky is the limit for this 5’11 beauty from Billings, Montana who has made San Francisco her home for the past few years as she woeks with Charleston Pierce to perfect her modeling skills.

Jodi James Miller, shot by Shankha | Makeup & Hair : Fizza Husain Qadri

BAYFashion May 2011

BAYFashion had a chance to talk to Jodi Miller when she came in to our studios for her feature shoot. We asked her a few questions to take a quick peek inside this computer science graduate’s smart and beautiful persona

Q: Jodi, tell us a little about your background, are you from the San Francisco Bay? How did you start modeling?

JM: Well I am originally from Billings, Montana and yes I grew up on a farm haha. I moved down to the bay area after college because 1. I always wanted to live somewhere other than Montana, somewhere with diversity, culture, adventure, opportunity, and 2. A lot of my friends from college lived in the bay area, and 3. I graduated college with a Bachelors in Computer Science and concentration in Computer Graphics, so Silicon Valley/San Francisco was an ideal area to be in with that kind of background. I actually got into modeling because I needed to fill a void, I played volleyball all through college and always had a pretty busy schedule. I wasn’t feeling fulfilled by the 9-5 corporate environment and coming home and with nothing else to strive for. I did my first show in March of 2010 and I fell IN LOVE with the stage, the lights, the crowd, the attention.

And yea that’s basically how it started!

Q: What are your modeling stats? Size, height etc...

JM: I am a size 6, 5’11”, size 10 shoe, brown hair, hazel eyes (that change colors), olive skin... I have HIPS my measurements are 34-26-38. Having curves and a shape other than toothpick has been kind of a struggle when getting into the industry. I’ve been told many times I’m too big and even too small (to be considered plus size), I don’t really fit in a “straight size” or “plus size” category, so I’m making my own way. You just have to know your not for everyone, people will either love your look or not be a fan of it. Don’t take anything personal, just say thank you for your time and on to the next one!

Q: We know that you are beautiful, tall and hot... but there is more needed to become a successful model. What are your special qualities you feel are most essential for success in this field?

JM: There are many factors that play into becoming a successful model! First you do have to have the look, and be realistic with yourself. KNOW YOUR MARKETS! But just to be successful in general, with anything in life you need to be FOCUSED, DETERMINED, PERSISTENT. You need to be able to make sacrifices that most of your friends aren’t making. I’ve been blessed with a circle of friends all striving for more (S/O to Erika, Alexandra, Shai White, Sam Watson, Geormel Martell, Ben Kline, Queen B, Faith Garcia and of course Charleston for being our mentor xoxo), each day they inspire me to be better than I am and continue to work on my craft.

FEATURED MODEL

Q:Hi Jodi, how are you doing today?

JM: Well HELLO!! I’m doing great!

59

FEATURED MODEL

BAYFashion May 2011

Q: Have you had any professional training in modeling or acting?

JM: Of course! I currently work closely with Charleston Pierce. He has taught me everything I know, from walking, to posing, to facial expressions, just over all how to present yourself. I started working with him back in July 2010 and he’s opened so many doors and exposed us to his network and so many opportunities have come my way. I mean, I’m being featured in BayFashion Magazine thanks to him!

Q: What do you consider your achievements so far in the field of modeling? Are you signed to an agency yet?

JM: One of my biggest achievements so far in modeling I would say is competing for Miss California 2012!! The competition is in November 2011, so I am busy right now trying to find sponsors and planning fundraisers to raise money! I’m looking right now for a charity to link up with so I could donate of portion of my raised money too as well. As far as agencies I am not signed yet! I have gone to a few and spoken to a few, but haven’t signed any contracts yet.

Q: What are you career goals? Do you have a 5 year plan?

JM: Honestly my 5 year plan changes everyday, even my 1 month plan changes almost everyday haha in this industry things come up and change all the time. BUT I do know that I want to make a difference and change the world. I want to be an activist for girls with curves and a role model for young girls and encourage healthy body images. I could go on and on, there is so much I want to do, I just hope I’m blessed with enough time to do everything!

Q: Have you considered acting or is modeling the only focus and interest for you?

JM: Honestly my 5 year plan changes everyday, even my 1 month plan changes almost everyday haha in this industry things come up and change all the time. BUT I do know that I want to make a difference and change the world. I want to be an activist for girls with curves and a role model for young girls and encourage healthy body images. I could go on and on, there is so much I want to do, I just hope I’m blessed with enough time to do everything!

Q: What about personal life, are you single or taken? I am sure our male readers would love to know the answer.

JM: Lets just say that..... I don’t have a ring ;) Q: Lastly, we would like to know Jodi a little more than the surface, so do you care to share your deepest fear, what are you scared of the most?

JM: My deepest fear... well I don’t like the dark... haha! I know it sounds pathetic but I do sleep with some sort of light source if I am by myself in a room!

Jodi James Miller, shot by Shankha | Makeup & Hair : Fizza Husain Qadri

60

BAYFashion May 2011

61

THE BEAUTY SPOT

BAYFashion May 2011

62

by Aliya Qazi

Teenage Skin Care and Makeup Teenage is the age when you look your best. Your skin has a natural glow and tight contours, without any visible pores and fine lines. You have shiny hair, fuller eye brows, thicker lashes, plump lips and what not. All you have to do is to do little things to maintain this God gifted charm and preserve your beauty.

Model: Isabella Victoria Rivera Ramos @ Ford Models | Photo: Rummy Makmur | Makeup: Aliya Qazi

BAYFashion May 2011

63

BAYFashion May 2011

64

Model: Isabella Victoria Rivera Ramos @ Ford Models | Photo: Rummy Makmur| Makeup: Aliya Qazi

BAYFashion May 2011 During your teenage years if you take really good care of skin you should barely need any makeup. First of all, keep your skin clean by using a mild cleanser. Exfoliate it to remove dead cells with a gentle exfoliating cleanser followed by a moisturizer in order to keep it hydrated. Choose a moisturizer based on your skin type. Always apply a sun screen, this is an age when you get the maximum sun exposure and the sun can damage you at its worst. Teenagers tend to have acne problems, so if you are among those who have acne, you need to do a little extra effort. Use products that have a recommend amount of salicylic acid in it, to keep your pores clean deep down and prevent acne. Try not to use harsh scrubs on acne prone skin.

Avoid products that have chemicals in it because instead of doing any benefit they can harm your delicate skin.

We used very natural makeup on our model. Teenage makeup should be clean and fresh with very soft textures and colors.

Too much makeup will only add years to your face depriving it of its innocence. Always go very light on foundation or try a tinted moisturizer, just to even out the skin tone. Use foundation only where it is needed e.g. to cover the redness or uneven tone to achieve an overall smooth look. Never try to cover your acne with the foundation, this way you can end up with a very heavy layer of makeup on your face, which will hide your youthful skin. Use a concealer to cover any blemishes or acne spots, which are very common during this age.

For eyes just use mascara after curling the lashes. If you want to add any eye shadow, try to keep it as closer to your skin tone as possible. Use a light reflecting under eye concealer if you have some darkness around the eye area. Add some crème blush on the apples of the cheeks and stained lips or a pink lip gloss is just enough to finish the look. A good teenage makeup focuses on maintaining your sparkling beauty and freshness.

Aliya Qazi is the Beauty Editor of BAYFashion Magazine. She is a mother of 2 who specializes in Indian/Pakistani, Asian and Western bridal makeup. In addition to her specializations, she very experienced in both fashion makeup and hairstyling. You can see Aliya’s work at www.makeupbyaliya.com and www.looksbyaliya.com.

65

TWO COSMETICS

BAYFashion May 2011

PRODUCT REVIEW

Affordable Premium Cosmetics from the San Francisco Bay

66

Model: Allison Elise | Photo: Shankha | Makeup: Julianne Chai | Hair: Sarah Thiele

BAYFashion May 2011

Review by Aliya Qazi We experimented with a new makeup line called Two Cosmetics. Two cosmetics was founded in Newark, CA in 2009 for the love of makeup & fashion by two sisters, Jacqueline & Joanna. Two sisters with one vision that everything is better with two.... two eyes, two lips, two lovers ;-)...and so on.

Here we have two types of looks, the wild and the innocent.

Let us share with you a brief product review of Two Cosmetics along with the detail of the techniques used in achieving these looks.

Pretty Pink: For all the looks we prepped the skin with a primer, foundation and concealer. We applied eye shadow in cup cake all over the lid focusing more towards the inner corner. On the brow bone we used off white eye shadow from Sierra paint. A smudged black eye liner close to the lash line gives a very soft effect.

Pink lip gloss in Angelic and blusher in Princess complete the look.

Effortless beauty: This look accentuates the natural beauty of the model. We used eye shadow in Baked on the lid and contoured it with a deeper shade of brown from Ginger paint. The same deeper brown shade is applied to the bottom lash line. We used Chic power blusher just on the apples of the cheeks. A dab of pink lipstick on the lips creates a stained lip effect.

Plum Magic: We applied silver eye shadow on the lid followed by a matte grey shade in the crease. Black eye shadow from Lola paint intensifies the look. For the lower lash line we used gel eye liner in Alley Cat, smudged it with the same grey and black shade that we used on the upper lid. A blusher in Luxe and a plum color lipstick finish this magical look.

Smokey Cloud: This is an intense look with strong eyes and bold lips. This look may not seem very wearable but you can definitely wear it to some theme party for fun. We covered the entire lid with a black gel liner and topped it off with Debutante eye shadow.

With the same gel liner we created a thick cat eye liner and a bow in the crease starting from the outer corner towards the inner corner of the eye.

On the lower lash line we used black gel liner smudged it with Debutante eye shadow to create the smoky effect. To get this intensity of color on the lips we used black gel liner in Alley Cat, followed by a dark brown lipstick.

Green Drama: (Opposite Page) For this look we have three colors on the eyelid. The one very close to the lash line is a gel eye liner in Alley Cat. In the middle there is yellow color from Trixie paint, extended toward the inner corner of the eye. On the rest of the lid we used a very dark green gel eye liner in Royalty. On the lower lash line we applied black gel eye liner and smudged it with blue color from Lola paint. Blusher is Chic and lip gloss is Moonlit.

This is how we played with makeup and created these amazing looks, using Two Cosmetics. Two Cosmetics makeup is highly pigmented, you can create soft and dramatic both types of looks with equal ease and perfection.

Aliya Qazi is the Beauty Editor of BAYFashion Magazine. She is a mother of 2 who specializes in Indian/Pakistani, Asian and Western bridal makeup. In addition to her specializations, she very experienced in both fashion makeup and hairstyling. You can see Aliya’s work at www.makeupbyaliya.com and www.looksbyaliya.com.

67

BAYFashion May 2011

68

Pretty Pink: For all the looks we prepped the skin with a primer, foundation and concealer. We applied eye shadow in cup cake all over the lid focusing more towards the inner corner.

On the brow bone we used off white eye shadow from Sierra paint. A smudged black eye liner close to the lash line gives a very soft effect. Pink lip gloss in Angelic and blusher in Princess complete the look.

Model: Cody Matthes | Photo: Shankha | Makeup: Aliya Qazi | Hair: Sarah Thiele

BAYFashion May 2011

Plum Magic: We applied silver eye shadow on the lid followed by a matte grey shade in the crease. Black eye shadow from Lola paint intensifies the look. For the lower lash line we used gel eye liner in Alley Cat, smudged it with the same grey and black shade that we used on the upper lid. A blusher in Luxe and a plum color lipstick finish this magical look.

Model: Nina Noir | Photo: Shankha | Makeup: Julianne Chai | Hair: Sarah Thiele

69

BAYFashion May 2011

Smokey Cloud: This is an intense look with strong eyes and bold lips.

This look may not seem very wearable but you can definitely wear it to some theme party for fun. We covered the entire lid with a black gel liner and topped it off with Debutante eye shadow. On the lower lash line we used black gel liner smudged it with Debutante eye shadow to create the smoky effect. To get this intensity of color on the lips we used black gel liner in Alley Cat, followed by a dark brown lipstick.

70

Model: Lula May | Photo: Shankha | Makeup: Aliya Qazi | Hair: Sarah Thiele

BAYFashion May 2011

Effortless beauty: This look accentuates the natural beauty of the model.

We used eye shadow Baked on the lid and contoured it with a deeper shade of brown from Ginger paint. The same deeper brown shade is applied to the bottom lash line. We used Chic power blusher just on the apples of the cheeks. A dab of pink lipstick on the lips creates a stained lip effect.

Model: Patricia Pergens | Photo: Shankha | Makeup: Julianne Chai | Hair: Sarah Thiele

71

BAYFashion May 2011

“Hair Wars”

by Sandra Moreno

A Day in the Life of Erik Foldhazi Erik Foldhazi of Renegade Designs is a small town stylist with big city talent. March 8th, Studio 13 Salon entered Erik in the first annual Hair Fashion Competition in downtown Vacaville. In this competition judged by their peers, salons from the area set out to create designs that would inspire your creativity and show off their amazing talent. Styling took place outside with no electricity and only 1 hour to complete. With less than 24 hours to prepare, Erik gathered his team and set to work.

THE SALON CORNER

With his custom hand painted zombie bike horn ah-la Erik, a few assistants, a nail technician and a makeup artist, Erik was able to create this amazing hair design and win 2nd place. Known for his dramatic flair and gorgeous pin-up styles he brought Bay Fashion hair to Vacaville and succeeded! Erik’s goal wasn’t all about winning; he wanted to create as much buzz as possible for his salon and to get stunning images of his model Missy Miranda in this stunning Renegade Design.

72

Photos: Jesse Alford | Makeup: Gaby Guzman | Nails: Dotti Morin | Assistants: Victoria & Brittnee

BAYFashion May 2011

Trained by Elite Progressive Academy of Cosmetology and his life experiences; living across the US from California to Florida and even some time abroad in England, Erik used his skills and jumped to work on prepping his model, spending countless hours in the salon the night before to ensure a cut and color that would wow the crowd. He networked with Nails by Dotti, MUA Gaby Guzman and assistant Brittnee Berry to achieve a completed look that thrills the eyes. Videographer, James H Glen of www.indievid.tv and Photographer Jesse Alford helped document the entire event.

Erik has worked with BAYFashion Magazine on countless occasions and we are very proud to feature his work in many issues. For a stylist who only has a few years under his belt, Erik has demonstrated talent that far outweighs his new budding career. His motto “I wanna be a rock star with a curling iron!” definitely shines through in each set he works on. Congratulations Erik, we look forward to our future collaborations and hope to see your work at the upcoming Hair Wars in Sacramento.

Be sure to check out Studio 13 Salon in Vacaville - 350 Main st. Vacaville, CA 95688 (707) 446-2003 and “like” Renegade Hair Designs on Facebook. You can also catch his weekly show on www.indievid.tv. Tune in today!

73

BAYFashion May 2011

74

Photos: Jesse Alford | Model: Missy Miranda | Hair: Erik Foldhazi Makeup: Gaby Guzman | Nails: Dotti Morin | Assistants: Victoria & Brittnee

Product Review

We try out a new beauty product and share our take on it

Bay Trends

We discover new and exciting shopping and eating place which define current trends

Read Inside...