Klsfea magazine vol 4

The Kuala Lumpur & Selangor Furniture Entrepreneur Association 隆雪家具企业商会

隆雪家具

KLSFEA

04 2013

（非卖品）

逆势变身 再创新局 KDN:PP 16765/08/2013(032932) cover KLSFEA new grey.indd 126

VISIONARY TRANSFORMATIONS IN FACING CHALLENGES The Kuala Lumpur & Selangor Furniture Entrepreneur Association 隆雪家具企业商会

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目录 Content 002

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5大目标 9大计划 5年战略 5 Main Goals 9 Major Plans 5 Strategic Years

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精彩回顾2012年9大计划活动及进展 Highlights of 9 Major Plans

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专访 INTERVIEWS 028

KLSFEA众志成城 展望家具业美好前景 Forging a Better Future for Local Furniture Industry with KLSFEA

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Malaysia Pride Awards得主 Tawei创办人戴春平 看好本地家具制造业 A Shrewd Business Acumen Makes for a Successful Company

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Malaysia Pride Awards得主 HINLIM原创品牌佼佼者 Quality International Furniture Provider

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家具业新生代 黄君良传承Novel家具的光辉使命 Carrying On The Furniture Company Legacy

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家具业新生代 许国栋积极推动ib Sofa品牌化 An Unexpected Calling at ib Sofa

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家具业新生代 黄庆义积极进取 领导ABC Tools更上一层楼 The ABC Tools of Trade

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家具业新生代 家具业新星李庆翔 积极拓展Oeko海外版图 Young Entrepreneur to Propel Furniture Industries to New Height

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KianClassic本地绿色家具先锋 Heathier and Greener with KianClassic’s Furniture

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专访MFEA/MFIC保险与金融小组主任 邱爱博 马来西亚家具业者所面对的保险困境 Exclusive Interview with Albert Khoo The Chief of Financial & Insurance Sub-committee for the MFEA/MFIC Insurance Difficulties for Malaysian Furniture Companies

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「ALFO way」良好人力资源管理 带动公司品牌发展 ALFO Group of Companies Lighting the Way for Many

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善用人力资源 简化程序 提升效率 HR Redistribution Improves Efficiency

展览 EXHIBITION 050

马来西亚家具与装饰展销会 MF3新形象漂亮登场！ (MF3) BRAND-NEW IMAGE Malaysian Largest Home Furniture and Furnishings Fair

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第8届马来西亚国际出口家具展 The 8th Export Furniture Exhibition Malaysia 2012 Soars to Greater Heights

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2013全球家具展 World Funiture Trade Fair

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《米兰国际家具展考察之旅》 MFPC-KLSFEA Furniture Design Mission @ i-Saloni, Milan 2012 17-23 April 2012

动态 NEWS 032

马来西亚家具促进局 MFPC引领大马家具业的舵手 Malaysian Furniture Promotion Council (MFPC) New paths paved for Malaysian furniture industry players to stay relevant

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隆雪家具企业商会2012年度会员大会 The Kuala Lumpur & Selangor Entrepreneur Association (KLSFEA) Annual General Meeting of Year 2012

其他 OTHERS 072

马来西亚家具出口 MALAYSIA’S EXPORTS OF FURNITURE, BY COUNTRY

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马来西亚家具进口 MALAYSIA’S IMPORTS OF FURNITURE, BY COUNTRY

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普险公会仙人指路 家具业者受益不浅 PIAM Guidelines to Optimum Protection

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马来西亚建筑设计趋势 对家具发展的影响 The Impact of Malaysia’s Architectural Design on the Future of the Local Furniture Industry

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家具趋势 Furniture Trend

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商机 biznet

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The Kuala Lumpur & Selangor Furniture Entrepreneur Association

隆雪家具企业商会 KLSFEA 隆雪家具 2013年 (VOL .4) PUBLISHER 出版社 PRESIDENT 会长 PROJECT DIRECTOR 专案总监

吉隆坡暨雪兰莪家具企业商会 （隆雪家具企业商会） THE KUALA LUMPUR & SELANGOR FURNITURE ENTREPRENEUR ASSOCIATION (KLSFEA) 拿督周嘉昌 Dato’Edmond Chew 张添福 Alfo Chong Thiam Fook 张纹伟 Sam Chong Mum Wai

秘书处 SECRETARIAT Secretary General 秘书长 Committee members KLSFEA Secretariat

邱爱博 Albert Khoo 全体理事 秘书处职员

编辑出版社 EDITORIAL PUBLISHER 城邦（马新）出版集团 Cite (Malaysia) Sdn Bhd 41, Jalan Radin Anum, Bandar Baru Sri Petaling, 57000 Kuala Lumpur,Malaysia.

印刷商 PRINTER Kuan Press Sdn. Bhd. No. 8 & 9, Jalan SR 3/7, Taman Serdang Raya, Section 3, 43300 Seri Kembangan, Selangor Darul Ehsan.

隆雪家具企业商会顾问团名单 KLSFEA Advisory Board Honorary Advisor 名誉顾问

Senior Advisor 资深顾问 Legal Advisor 法律顾问

Medical Advisor 医药顾问

拿汀巴杜卡陈仪乔 Datin Paduka Dr. Tan Yee Kew 区达平 Au Leck Chai 黄郁燊 Richard Wong 王建设 Ong Kian Sek 张德祥律师 Lawyer Teoh Teck Siong 骆俊宏律师 Lawyer Lok Choon Hong 李善图律师 Lawyer Lee Sze Yin 黄俊杰医生 Dr. Ng Chun Kiat

Creative Advisor 创意顾问

许德胜 Tatsun Hoi 梁国铭博士 Dr. Eric Leong Jirawat Tangkijngamwong

Finance Advisor 财务顾问

陈文博 James Tan

Advisor 咨询顾问

冯干城 Feng Kan Chen

隆雪家具企业商会秘书处 KLSFEA Secretariat Asst. Operations Manager 副营运经理 Senior Operations Executive 高级营运专员 Operations Executive 营运专员 Corporation Communication Executive 营运专员 HR & Admin Executive 人事及行政专员 Account & Admin Executive 会计及行政专员 Clerk & Receptionist 书记

黄婉君 Wong Yuan Choon 黄媲诒 Florence Wong 黄韵霓 Tenny Wong 林可秀 Lam Ker Siew 张雪仪 Sheryee Tieu 李桦苹 Ivy Lee 李易芳 Yuki Lee

出版及发行 出版及发 出版 及发行 行 Publisher/ P bl blii h / 吉隆坡暨雪兰莪家具企业商会 The Kuala Lumpur & Selangor Furniture Entrepreneur Association 37 A-C, Jalan Kati/E, Seksyen U19, Taman Medan Mas, Kg. Baru Seri Sg. Buloh, 40160 Shah Alam, Selangor 服务热线 Tel/ +603-6140 1202 传真 Fax/ +603-6156 0946 网址 Website/ www.klsfea.org.my 电子邮箱 E-mail/ secretariat@klsfea.org.my

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5th KLSFEA Board of Committee (2011-2013)

隆雪家具企业商会 第五届理事会 President 会长 Dato’ Edmond Chew 拿督周嘉昌 Goodnite Ent. (M) SB

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Vice President 副会长

Vice President 副会长

Secretary General 秘书长

Wong Thian Choy 黄天才 Novel Furn. SB

Goh Sing Long 吴承良 Tomta Furn. Manu. SB

Albert Khoo 邱爱博 Briben Resources SB

General Council Member 理事

General Council Member 理事

General Council Member 理事

General Council Member 理事

Richard Lee 李天赐 Regent Furn. Exp. Consortium SB

Khoo Yeow Chong 邱曜仲 Dynamic Furn. Ind. (M) SB

Lawrence Ch’ng 庄佑陆 Pellitalia Living SB

Chen Wei Min 曾伟明 The Chen Diversified Ent.

General Council Member 理事

General Council Member 理事

General Council Member 理事

General Council Member 理事

Seak Thean Pow 石天保 Bagus Curtain SB

Sam Chong 张纹伟 Gudang Perabot SK SB

Ng Beng Choon 黄铭春 Even Sofa SB

Chong Thiam Fook 张添福 Alfo Group SB

Deputy President 署理会长 Lim Kean Beng 林建明 Eukenco Furn. Trad. SB

General Council Member 理事

Asst. Sec General 副秘书长

Treasurer 财政

Asst Treasurer 副财政

Richard Ko 许烺裕 IB Sofa Sdn Bhd

Eric Lee 李光森 Mattressworld Mkt. SB

Yap Mon Kuang 叶文光 Hottrax Furn. Trad. SB

Sunny Ter 戴春平 Tawei (M) Sdn Bhd

General Council Member 理事

General Council Member 理事 Tan Keng Heng 陈景兴 Red Apple Ent. SB

General Council Member 理事

General Council Member 理事

Nelson Tan 陈明成 Jukraf Sdn. Bhd.

Yap Guan Chee 叶源至 Guan Chee Furn. Trad. SB

Francis Tan 陈观时 Eng Lian Export & Import Trading SB

General Council Member 理事

General Council Member 理事

General Council Member 理事

General Council Member 理事

Ong Fok Tick 王福德 BJ Cabinet Ent. SB

Kenny Yap 叶建威 Kian Classic Design SB

Chua Chun Chai 蔡春才 Hup Chong Furniture Sdn Bhd

Cheah Lai Sang 谢礼新 CLS Kitchen Cabinet Sdn Bhd

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隆雪家具企业商会之第五届理事会名单 KLSFEA 5th Board of Committee name list NO. 名字 Name

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公司名称 Company Name

职位 Position

拿督周嘉昌 Dato’Edmond D ’Ed d Chew Ch

Goodnite G d i Enterprise E i (M)Sdn (M)Sd Bhd

会长(President) 会长(P id )

林建明 Lim Kean Beng

Eukenco Furn. Trading Sdn Bhd

署理会长(Deputy President)

黄天才 Wong Thian Choy

Novel Furniture Sdn Bhd

副会长(Vice President)

吴承良 Goh Sing Long

Tomta Furniture Manufactrer SB

副会长(Vice President)

邱爱博 Albert Khoo

Briben Resources Sdn Bhd

秘书长(Secretary General)

许烺裕 Richard Ko

IB Sofa Sdn Bhd

副秘书长(Asst. Sec. General)

李光森 Eric Lee

Mattressworld Marketing Sdn Bhd

财政(Treasurer)

叶文光 Yap Mon Kuang

Hottrax Furniture Trading Sdn Bhd

副财政(Asst. Treasurer)

陈明成 Nelson Tan

Jukraf Sdn Bhd

理事(General Council Member)

陈景兴 Tan Keng Heng

Red Apple Enterprise Sdn Bhd

理事(General Council Member)

戴春平 Sunny Ter

Tawei (M) Sdn Bhd

理事(General Council Member)

陈观时 Francis Tan

Eng Lian Export & Import Trading Sdn Bhd

理事(General Council Member)

黄铭春 Ng Beng Choon

Even Sofa Manufacturing Sdn Bhd

理事(General Council Member)

庄佑陆 Lawrence Ch’ng

Pellitalia Living Sdn Bhd

理事(General Council Member)

邱曜仲 Khoo Yeow Chong

Dynamic Furniture Industries (M) Sdn Bhd

理事(General Council Member)

石天保 Seak Thean Pow

Bagus Curtain Sdn Bhd

理事(General Council Member)

张纹伟 Chong Mum Wai

Gudang Perabot SK Sdn Bhd

理事(General Council Member)

曾伟明 Chen Wei Min

The Chen Diversified Enterprise

理事(General Council Member)

张添福 Chong Thiam Fook

Alfo Group Sdn Bhd

理事(General Council Member)

李天赐 Richard Lee

Regent Furniture Export Consortium S/B

理事(General Council Member)

王福德 Ong Fok Tick

BJ Cabinet Enterprise Sdn Bhd

理事(General Council Member)

叶源至 Yap Guan Chee

Guan Chee Furniture Trading S/B

理事(General Council Member)

叶建威 Yap Kian Wee

Kian Classic Design Sdn Bhd

理事(General Council Member)

蔡春才 Chua Chun Chai

Hup Chong Furniture Sdn Bhd

理事(General Council Member)

谢礼新 Cheah Lai Sang

CLS Kitchen Cabinet Sdn Bhd

理事(General Council Member)

KLSFEA Magazine vol.4 (outline)(20121213).pdf 1 12/15/2012 3:18:07 PM

Website: www.ibsofa.com

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IB SOFA SDN BHD

(511845-K)

Email: enquiries@ibsofa.com

上下一心，目标一致，595势在必行！

In line with the government’s「Malaysia 5 years plan」, KLSFEA adopted a 5 Year Strategic period to launch 595 Directions and to ensure the 595 Directions propel forward. The 595 Directions refer to the 5 Main Goals, 9 Major Plans and 5 Strategic Years. 配合政府5年一期的「大马计划」，本会也以5年为一个战 略期，分阶段推动595大方向，确保595大方向如期往前推 进。595大方向意即5大目标、9大计划及5年战略。

5 Main Goals – Relentless Work of 595 Directions 595之5大目标 持续不懈的大方向 There are 5 main goals which form the drive of 595, representing the determination and ambition of the KL and Selangor Furniture Entrepreneur Association in striving for the best and in integrating with international standards.

5大目标就是595的驱动力,是代表吉隆坡及雪兰莪家具企业力 争上游,与国际接轨的决心和宏愿。

1. Establish the International Furniture City 建立国际家具城 2. Establish the Brand of Furniture City internationally 建立品牌家具购物城 3. Establish the「Furniture Industry College」 建立家具产业教育学院 4. Establish 「 Malaysia Hall 」 in international exhibitions 建立国际展销会的「马来西亚馆」 5. Establish the International Base Office 建立国际据点, 成立办事处

9 Major Plans 9大计划 1. Malaysia Fair 马来西亚展销会 2. Trade Fair And Trade Mission 海外国际展及考察团

3. Special Permit To Employ Foreign Workers 申请外劳特许 4. Government Affairs 政府事务 5. Human Resources Development 人力资源发展 6. Organization Development 组织发展 7. Establish Information Management System 本会建立资讯化管理系统 8. Furniture Magazines Periodicals 家具期刊 9. Welfare, Cultural and Education 福利与文教 ＊More 9 Major Plans activities on page18 更多关于9大计划的活动报导请见第18页

The 595 vision 5-Year Strategic Plan

595之5年战略 实现大方向的阶段目标 In alignment with the government’s five-year ‘Malaysia Plan’, we have conceived a five-year strategic plan to implement 595 directions in stages. The objective is for the plan to be executed as scheduled and to achieve clear definitive outcomes every five-year. 配合政府5年1期的「大马计划」,本会也以5年为一个 战略期, 分阶段推动595大方向,确保595大方向如期往 前推进, 每5年就取得明确的战略成果,而不是沦为空谈 或停滞不前。

Targeted 5-Year Strategic Plan of 2010-2014 Encompasses: 首个5年战略(2010—2014)目标是: Value added for enterprises 同业升值: •The upgrading and improvement on brand, design, international competitiveness and increased willingness to participate in international exhibitions, thereby increasing industry value by 20% or higher. 同业对品牌、设计、及各种国际竞争力有明显的提升 和改进,更勇于参加国际展销会,企业升值20%或以上。 •The change of public perception towards the furniture industry, thus improving the future of the industry. 通过提升同业,让社会对家具行业的印象改观,成为有 前途的行业。 •The establishment of a high-qualified team to become pioneers in establishing a ‘Malaysia Hall’, to drive Malaysian furniture enterprises to promote the industry towards international branding. 成功建立优质会员企业团队,成为国际展览会上「马来 西亚馆」的先驱,从而带动整个马来西亚家具企业在国 际的品牌定位。 •Complete understanding of government policies and various incentives, assistance and grants. 同业充分理解政府的各项奖掖、补助、津贴等相关政 策和优惠。 Innovation in Our Association 革新本会 •To have complete information on technology and professional management, ultimately increasing profits. 完成资讯化、专业化管理,以迈向可盈利的终极目标。 •Our association will achieve organisation growth, establishing a professional advisory board raising our status as the official representative. 实践组织成长,建立专业顾问团队,奠定在官方的代表 性地位。

Highlights of 9 Major Plans 精彩回顾2012年9大计划活动及进展 计划

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Malaysia Fair 马来西亚展销会

The 8 Export Furniture Exhibition Malaysia (EFE) 第8届马来西亚国际出口家具展 TH

Date 日期 : 7-11/3/2012 Venue 会展场馆 : Malaysia Agro Exposition Park Serdang (MAEPS) The Export Furniture Exhibition (EFE) 2012 held from 7-11 March 2012 at the Malaysia Agro Exposition Park Serdang was a great success. 由马来西亚家具同业联合总会(Malaysia Furniture Entrepreneur Association, 简称为MFEA)主办的马来西亚国际出口家具展EFE2012于MAEPS举行。EFE 是马来西亚一年一度最具有代表性的出口家具展销会。 ＊For more information, kindly refer to page68 更多关于活动报导请见第68页

Malaysian Furniture & Furnishings Fair (MF3) 2012马来西亚家具与装饰展销会 Date 日期 : 27-29/7/2012 Venue 会展场馆 : Kuala Lumpur Convention Centre（吉隆坡会展中心） The Malaysian Furniture & Furnishings Fair (MF3) celebrates the best of the furniture industry with the biggest home furnishing fair in the country. Last year, it took place again for the 5th time since its inception. Organised by the Kuala Lumpur and Selangor Furniture Entrepreneur Association (KLSFEA), the MF3 was held from the 27th to 29th July 2012 at the Kuala Lumpur Convention Centre Hall 1 to 5.

MF3 2012 has initiated a make over and selected Orange as its theme colour; energetic, warm, rich and cheerful. A friendly and approachable Mascot named MUMBO symbolised steadiness, strength, vitality, celebration & friendly. It represents MF3 bringing various type of furniture to town and surprises. It will surely be an attention grabber. 马来西亚家具及装饰展销会为期3天，从7月27日至29日，假吉隆坡会展中心第一 至第五展示厅举行。「马来西亚家具及装饰展销会」重新改造，新形象大胆采用 了橙色，给人充满活力，温暖，富足和快乐的感觉；同时也创造了一个可爱又友 善的大象吉祥物，取名为「Mumbo」。吉祥物「Mumbo」象征着稳重、吉祥、 有智慧、亲和及有活力。他的百宝袋内藏着各类型家具产品，准备给大家带来惊 喜！希望能抓住大家的目光，留下印象。 ＊For more information, kindly refer to page50 更多关于活动报导请见第50页

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Trade Fair And Trade Mission 海外国际展及考察团

Trade Mission - Milan, Italy 意大利米兰考察团 Jointly organized by the Malaysian Furniture Promotion Council (MFPC) and The Kuala Lumpur & Selangor Furniture Entrepreneur Association (KLSFEA), “Furniture Design Mission” to i-Saloni, Milan was held from the 17th to 23rd April 2012 attended by 65 delegates from both KLSFEA and MFPC. Delegates were updated on the latest European furniture design trends as well as their market needs, focused on arranged business meetings with stakeholders, to market Malaysian furniture products, to explore investment possibilities, and to set up business appointments with buyers from different countries.

KLSFEA brought 2 student winners, Mr Pui Wee Chong (1st prize winner for “Dining Room Furniture” in the Malaysian Furniture and Furnishings Fair (MF3) 2011 Malaysian Batik Furniture Design Competition) and Miss Amirah Zubir (1st prize winner for NEXTUS Student Furniture Design Competition of Export Furniture Exhibition 2012) on a business visit to Salone Satellite. 去年4月，隆雪家具企业商会（KLSFEA）联同马来西亚家具促进局(MFPC)，带领KLSFEA会员等，一行64人出席了i-Saloni盛会。 考察期间，KLSFEA会员们实地考察当地的时尚家具设计外展区域及当地著名家具品牌的陈列室。透过一系列的考察活动，KLSFEA会 员们可从中了解全球家具设计的趋势，汲取欧洲时尚家具的设计精萃，从而提升本身的实力。随团的也包括MFPC赞助较早前参加由 KLSFEA举办的2011年马来西亚家具与装饰展览会（MF3）马来西亚峇迪家具设计比赛脱颖而出的学生贝伟嶂及马来西亚国际出口家 具展（EFE）的家具设计比赛得主Amirah Zubir。 ＊For more information, kindly refer to page119 更多关于活动报导请见第119页

CWP Furniture Sdn. Bhd.

Courtesy Visit - Visit the member companies 海外拜访团 - 参观隆雪家具商会会员企业 (Novel Furniture Sdn Bhd & CWP Furniture Sdn Bhd) Date 日期

KLSFEA Trade Fair & Trade Mission Executive Committee Wong Min Fui(from left), the Sichuan Province Furniture Import and Export Chamber of Commerce, the Secretary-General Rongyu Wei, President Dato’Edmond Chew and CWP Director Mr. Wong Ten Long.

KLSFEA海外国际展及考察团执委黄民辉（左起）、四川省家具进出口商会 秘书长荣煜伟、会长拿督周嘉昌及CWP总监Mr. Wong Ten Long。

: 8/3/2012

The 45 members of Sichuan Province Furniture Import and Export Chamber of Commerce delegation visited our member companies-Novel Furniture Sdn Bhd and CWP Furniture Sdn Bhd. They also visited the main production factory for Import and Export of furniture enterprises of different types of products such as: software, plate and solid wood enterprises. 四川省家具进出口商会一行45人，由该会秘书长荣煜伟代表拜访本会会员企业，由本会海外国 际展及考察团执委黄民辉进行协调接待。四川省家具进出口商会主要参观生产不同产品类型的 家具企业如：软体、板式和实木的企业，所以由本会会长周嘉昌领导众理事和四川省家具进出 口商会到本会会员的工厂考察。

Wong Min Fui briefed Sichuan delegates on wood quality. 四川代表团研究木材的品质，由海外国际展及考察团执委黄民辉讲解。

Novel (M) Sdn. Bhd. Delegates very much interested in rubber wood dining sets. 代表团在聆听CWP负责人的讲解，他们对橡胶木制造的餐桌椅感兴趣。

Group Photo of KLSFEA members with visiting guests from Sichuan. 合影团体照。

NOVEL chairman presenting the flow of production lines.

NOVEL董事长黄天才在讲解工厂的作业流程。

Group Photo. 合影团体照。

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Special Permit To Employ Foreign Workers 申请外劳特许

Applicant company 申请公司 ： 241家 Applications for foreign workers 申请的外劳人数 ： 16798人 Approved 获得内政部批准 ： 10265人 以上数据乃本会秘书处于2012年3月，综合各州属会会员成功申请外籍劳工之记录。 The above data was compiled by KLSFEA secretariat on March 2012 upon receiving the successful application of foreign workers figures submitted by association members in various states.

The Furniture industry needs government assistance and coorporation to solve the labour shortage problem urgently.

There are hopes that the government is able to set a long term & comprehensive policy to solve the problem. The inconsistency of policy will not only confuse the furniture industry players but also greatly jeopardise the whole industry.

With the implementation of 6P Amnesty and Legalisation Processes, Malaysia government is stringently control the intake of foreign workers. KLSFEA had on March 2012 based on data submitted by association members in various states, acknowledged the total approval foreign workers number of 10265.

KLSFEA submitted the Memorandum of Understanding to Ministry of Plantation Industries (MPIC) , urged the government to develop a long-term foreign labour policy, to abolish foreign workers working years limit, allow working permits renewal for foreign workers with good performance and allocate Bangladeshi foreign workers to furniture industry as to solve foreign workers shortage problem. 外籍工人是家具业最迫切需求的人力资源，有基于此，公会以会员及同业的力量，代表同业向政府商讨及争取，希望可以加速同 业们在聘请外劳时的申请程序。政府实行6P外劳漂白计划以来，针对外籍劳工的输入非常严苛，本会于2012年3月，综合各州属会 会员们的外劳申请记录，得知成功获得内政部批准的外劳人数共10265人。此外，本会也向种植与原产业部(MPIC)提呈备忘录， 反应行业外劳短缺问题，促请政府制定一个长远且健全的外劳政策，废除外劳工作年限，让工作表现良好的外劳人才可以续聘， 同时开发孟加拉外劳给家具业者，而非把外劳政策朝令夕改，导致业者头昏脑胀。

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Government Affairs 政府事务

KLSFEA plays the role of bridging member companies and the authority; collectively we bring attention to the government the contribution of our industry. We also promote awareness among members about the availability of Market Development Grant (MDG), APEC Travel Business Card, subsidies for international trade fairs, raw materials import subsidies and subsidies for foreign workers applications. 本会长久以来扮演着会员与政府之间沟通的桥梁。我们将结合同业的力量，主动的让政府了解家具同业对国家所做出的贡献，以 及所面对的挑战。同时，帮助同业了解政府的各种奖掖，例如本会协助会员申请市场辅助金、亚太商旅卡、原料进口补助金、国 际展览津贴、合法外劳办理登记手续等等。

1.

2.

4.

6.

3.

5.

7.

8.

1. Tawei (M) Sdn Bhd－Mr. Sunny Ter awarded with Malaysia Pride Quality Mark. 本会理事兼Tawei (M) Sdn Bhd创办人戴春平获颁Malaysia Pride Award荣誉。 2. MITI networking Session with private sector in conjunction with Chinese New Year. MITI与私人机构一同欢庆农历新年的活动。 3. Invitation to Joint Press conference on impact of the National Minimum Wages by MPMA. 出席MPMA所举办的全国最低工资的影响联合记者会。 4. National Minimum Wage issues. Meeting to discuss subsequent actions. 商讨全国最低工资的问题及后续行动。 5. MTC Briefing on the Marketing & Promotion of Malaysian Furniture. MTC汇报马来西亚家具的市场及推广。 6. Workshop on Furniture & Timber-based Products Design Roadmap. 家具及木材为基础的产品设计路线图研讨会。 7. Furniture industry representatives from 13 states meeting with Dato Hamzah, Deputy Minister of MPIC. 来自全国各地的家具业代表与马来西亚种植及原产部（MPIC） 副部长Dato Hamzah开会。 8. Briefing on the Implementation of Minimum Wage order 2012. 关于实施2012最低工资令的简报。

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Human Resources Development 人力资源发展

Key Performance Indicators Seminar 关键绩效制讲座会 Date 日期 Venue 地点

: 26/5/2012 : Crystal Crown Hotel

A successful company is bound to pay attention to the contribution of every employee of the organization and consistency in the implementation of business leaders and all employees. “KPI” will be the key tools for all enterprises.

KLSFEA invited human resources consultant-Harvard Choo as a Speaker for the seminar. Harvard has more than 10 years of experience in human resources management and training and also served as Director of Learning and Leadership Center. This seminar enables members to learn the basic principles of the Society of performance management, performance evaluation methods, enterprise performance critical range and set performance indicators, quality and quantity. 一家成功的企业必然会重视每一位员工对组织的贡献，而企业领导与所有员工在执行上的一致性，将会成为成败的主要关键，关 键绩效也就是所谓的「KPI」会是所有企业必备的工具。本会邀请了来自温馨苑的人力资源咨询顾问Harvard Choo为主讲人，他在 人力资源管理与培训有10年以上的经验，也曾担任学习与领导中心总监。此外，Harvard Choo也获颁美国神经语言学高级证书。 通过此讲座会，会员们获益良多，学会绩效管理、绩效管理基本原则、绩效评估方法、企业绩效关键范围和设定绩效指标的质量 与数量化。

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Organization Development 组织发展 Recruitment Lunch 招募新会员午餐聚会 Date 日期 Venue 地点

: 10/5/2012 & 8/6/2012 : Centro Mall, Klang 巴生皇宫海鲜酒家 & Cheras Plaza 焦赖大同皇城酒家

KLSFEA members were invited to a dinner gathering with the Council members. Besides recruiting more new members, they exchanged views and explored business opportunities in the midst of a competitive competition from international arena. 隆雪家具企业商会诚邀会员们聚餐，探讨家具行业在未来的发 展，交换意见，与本会理事一起交流，了解同业的未来发展。聚 会的主要目的是招募新的同业加入KLSFEA，以便壮大家具业的 力量和组织，共同促进家具业的发展，携手面对国际竞争。

Business Matching with KLSFEA Member 商务配对 SiChuan Chamber Of Commerce For Import & Export Of Furniture had in 2012 after EFE Trade fair, took advantage of「China – Asean Free Trade Zone」 and put to the good use of Free Trade Policy to further explore Asean market, developed mutual understanding and mutual benefits with Malaysia peers. 中国四川家具进出口商会(SICHUAN

CHAMBER

OF

COMMERCE FOR IMPORT & EXPORT OF FURNITURE) ，为抢抓「中国-东盟自由贸易区」历史机遇，帮助成 都市家具企业更好地运用自贸区优惠政策，进一步拓展 东盟市场，加强成都市家具企业对马来西亚家具市场的 了解，加强四川省家具进出口商会和马来西亚家具同行 之间的交流和合作，四川省家具行业会员在2012年EFE 展会举行「成都品牌家具推介会」后，进行互动交流， 以建立马来西亚家具同业和四川省家具行业的长期互惠 互信、共赢合作关系。

Richard Tan, director of APG Innovation Sdn Bhd and sourcing agent for main chains stores in Germany and USA, met up with KLSFEA members, to look for perfect partners to market their product in Germany. 来自德国的外购代理商 Richard Tan，主要是从世 界各地选购大批家具进口至 欧美市场，透过本会寻找合 作对象。

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Establish Information Management System 本会建立资讯化管理系统

KLSFEA makes good use of the network platform to provide the fastest and latest information for members, enabling international buyers to make enquiries and enabling the public to understand activities and getting information. 与时并进的KLSFEA，善用网络平台，为会员提供最快、最新的资讯，促进会员与同业之间的交流，也为消费者提供会员们的产品资 讯。家具业者也可以透过这些网络平台，了解更多关于KLSFEA的活动及资讯。

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Furniture Magazines Periodicals 家具期刊

Home Fashion 3 MF3 2012 刊物 Date of Publish 出版日期: 27/7/2012

The 4rd Issue of KLSFEA Magazine 《隆雪家具》期刊VOL 4 Date of Publish 出版日期: 13/1/2013

20,000 copies of Home Fashion 3 were distributed during the MF3. The lifestyle interior design magazine has complimentary discount coupons and feature articles of Dr.Eric Leong’s tips on home transformation.

The 4th issue of KLSFEA Magazine exclusively for members provides rich marketing resources while helping to improve the industry’s image and sales. It will be distributed to government bodies, trade associations and international trade offices.

印刷20,000本室内设计杂志，免费 派送给MF3参观者。杂志附上参展 商送出免费的折扣固本。国内外的 潮流趋势专题文章，与读者分享家 居布置。本地著名室内设计师梁国 铭博士也在杂志内与读者分享家居 风格转换之贴士.

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商会出版的期刊已来到第4期，精 心铺排的内容为会员提供丰富的 市场资源，提高行业形象及营业 额。家具期刊将分发到政府代表 性的社团、各州会友、家具同业 们及各国马来西亚对外贸易发展 机构。

୉დॆਏ

KLSFEA

04 2013

୐൤єഭ ᄣԾྔऌ VISIONARY TRANSFORMATIONS IN FACING CHALLENGES

The Kuala Lumpur & Selangor Furniture Entrepreneur Association ୉დॆਏഓᄽฆࣷ

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Welfare, Cultural and Education 福利与文教

Latest Home Furnishing Software 会员联谊日-如何结合数码设计与传统家具企业模式提升竞争力 Jeff Ng from TS Exim Sdn Bhd has many years of experience in the management of domestic and foreign markets, especially on the Southeast Asian market.

Jeff introduced the 3D software system design technology to local industries.

KLSFEA invited him to share the experience of information technology solutions for furniture, building materials and other industries. He inspired members with new concept, and to open up new business opportunities.

TS Exim Sdn Bhd副总经理兼idS室内设计杂志总编辑Jeff Ng，有十年国内外市场管理的经验，尤其对东南亚市场，家居行 业有深入的了解。他成功引进3D软件的系统设计技术, 本会邀请他与会员们分享关于家具、建材等行业的信息化解决方案经 验，让会员们吸取灵感、构思新概念、开拓新商机。

Moon Cake Festival cum charity event 孝亲敬老庆中秋 In conjunction with the Mid-Autumn Festival, KLSFEA invited more than 150 poor and disadvantaged seniors from Sungai Buloh New Village to attend this charity event. KLSFEA hopes that through this public service activity, they will encourage the younger generation to show respect for the elderly.

Special thanks to the member companies, Goodnite Enterprise (M) Sdn Bhd, BJ Cabinet Enterprise Sdn Bhd, IB Sofa Sdn Bhd and Hup Chong Furniture Sdn Bhd for their contribution to the event. Last but not least, thanks to Dynamic Furniture Ind. Sdn Bhd, for sponsoring warm pillows and The Chen Diversified Sdn Bhd for sponsoring lunch. 隆雪家具企业商会配合中秋节，在本会会所举办了一场公益活动——「孝亲敬老庆中秋」，现场有超过150名位来自双溪 毛糯新村的贫困和弱势乐龄人士出席这场活动，场面相当温馨、热闹。百行以「孝」为先，本会举办这场公益活动的主要 目的除了传扬中华文化的传统美德，也希望通过这次的公益活动鼓励各界人士，尤其年轻一代的朋友发挥孝亲敬老、感恩 奉献的精神去关怀社会，给弱势群体奉献一份爱心和关怀。 本会在这场活动中，特别拨出逾万零吉作为礼袋、米粮与爱心红包送给孤苦无依的长者，希望他们在佳节期间也能感受温 暖。本会要特别感谢会员公司如Goodnite Enterprise (M) Sdn Bhd, BJ Cabinet Enterprise Sdn Bhd, IB Sofa Sdn Bhd, Hup Chong Furniture Sdn Bhd热心公益，当场特派爱心红包，让长者们都眉开眼笑。还有Dynamic Furniture Ind. Sdn Bhd报效的温馨小枕头及The Chen Diversified Sdn Bhd报效午餐。

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Visit States Association

拜访州属会 促进同业交流

KLSFEA is committed to promoting the relations and interactions within the affiliated states, exploring the issues faced by the industry and jointly seeking solutions that help to safeguard the interests of the industry and create sustainable development. 本会致力于推动与各州属会的关系及交流，促进州属之间的联谊，加强互动交流，并探讨业界面对的问题，共同寻求解决 方针，以维护行业的利益及创造持续的发展。

Illegal Factories Rehabilitation 工厂漂白计划

Selangor Menteri Besar Tan Sri Abdul Khalid Ibrahim together with Yang Di Pertua Majlis Bandar Shah Alam Dato’ Hj. Mohd.

Jaafar after holding a dialogue session with Sungai Buloh illegal factory owners in 19 Oct 2012, agreed to extend the legalizing of factories built on agriculture land deadline to 31 Dec 2012. However, the state government may acquire those lands not converted to industrial titles with agriculture titles value if no initiative made to do so.

State government will make special grants for those who are not able to pay off land premiums in one lump sum to opt for paying “Rental” monthly or annually to retain their rights to the land titles. The premiums must be settled when the land sold.

Those who apply for land titles conversion before year end will be allowed to enjoy a buffer period that extended beyond the 31 Dec deadline. 雪州大臣丹斯里阿都卡立与莎亚南市长拿督莫哈默惹化于2012年10月19 日与双溪毛糯新村非法工厂厂商和地主们对话后，同意展延漂白工厂计 划至2012年12月 31日。因此如果在截止日期后还没有申请将农业地转换 成工业地，雪州政府有权以农业地的价格征收相关的土地。 州政府将探讨采允许无能力需缴付土地拥有权转换税的地主，在转换土 地用途至工业地后，每月或每年定期缴付一定数额的“租金”（rental） ，以维持他们对土地的拥有权。不过，当地主决定售卖土地并获利时， 地主必须缴清土地拥有权转换税。 当局同意只要地主和厂商在年底限期前向当局提呈申请，表达他们同意 加入漂白的意愿，便不受限期限制。后续的缴付土地拥有权转换税至完 成漂白的工作，不强制要在12月31日前完成。 026

Interview 专访

拿督周嘉昌 Dato’ Edmond Chew 吉隆坡暨雪兰莪家具企业商会（KLSFEA）会长 President of KLSFEA

028

KLSFEA众志成城 展望家具业美好前景

Forging a Better Future for Local Furniture Industry with KLSFEA

吉

隆坡暨雪兰莪家具企业商会（KLSFEA）会长拿

助，最有效的交流管道之一。

督周嘉昌（Dato’Edmond Chew）本身经营

床褥品牌多年，凭着资深的家具企业经营与管理经验，

拿督周嘉昌指出，政府相关部门一向相当关注家具业的

加上对家具业发展的敏锐触觉，在他带领下，KLSFEA

发展，也乐于聆听业者的心声。在向政府提出诉求或寻

会员们一同迈向成功的家具事业。

求支援时，只要家具业者能呈交完整的资料及备忘录， 有了这些参考资料作为辅助，政府机构都会非常乐意协

拿督周嘉昌表示，目前大马在全球家具出口排行榜上排

助业者寻找最佳解决方案，并支持家具行业的发展。他

名第八。他希望，家具出口每年能增长7.5%，以呼应政

举例，透过让国外家具专业人才获准加入本土家具业发

府实行的经济成长计划。他认为，为了达成这个目标，

展的新策略，能解决本地家具业面对的人才短缺问题。

家具业者必须正视目前本地家具行业所面对的两大问 题。

聊及大马家具业的发展前景，拿督周嘉昌呼吁所有家具 行业的领导者们，应该把握最佳时机加强推广及经营理

首先，家具业者必须解决家具行业人才短缺的困境，其

念，只要加强制作技术，按时生产出优质家具，不但能

次是寻找能取代木材等其他原料短缺的最佳方案。这也

建立国际知名度及良好信誉，更能提升在国际家具平台

是KLSFEA在「595」5年战略计划中，竭尽所能所要达

上的竞争力。实际上，595计划最大的突破，就是协助

成的计划之一。

业者们实现了把本地家具产品外销至其他国家的梦想。

谈到「595」计划，拿督周嘉昌指出，这是KLSFEA为提

拿督周嘉昌认为，品牌化是家具业者扩展业务的必经之

升隆雪家具企业而设的行动策略。以5年的战略期限，

路，因此从OEM模式转向ODM模式也是业者们可纳入

实行9项计划作为家具业持续增长的推动力。他坚信，

考量的计划之一。同时，家具业者也必须积极栽培及造

只要会员们能真正了解KLSFEA的宏愿与宗旨，就能理

就更多优秀人才和招募新成员加入。只要用心经营，注

解并支持本会对家具业发展所付出的用心与努力。

重设计与品质，家具行业就能走得更远。

谈到KLSFEA的成立，拿督周嘉昌指出，这是一个最能

为了培育更优秀的家具业者，KLSFEA的长远目标是设

了解本地家具行业及协助行业发展的代表性家具行业

立家具设计学院，提供最先进合时的家具设计平台，培

公会之一。在成立KLSFEA之前，家具业者以单独形

育更多优秀的设计人才以提升本地家具设计的潜力，把

式向政府机构寻求协助，却一直无法获得回应。随着

本地优异特出的技巧与技术推向国际。

KLSFEA的成立，凝聚了业者们的力量，让政府机构更 重视家具行业，了解业者们所面对的困境。

他鼓励KLSFEA会员们不妨多到海外市场观摩，了解国 际市场的发展趋势与动向。目前，本地家具大部分都主

自595计划开跑以来，至今已迈入第三年，最振奋人心

要出口至美国、日本、新加坡、欧洲等，而每个国家都

的莫过于看见家具行业不断地进步与成长。拿督周嘉

拥有各自的品味与风格偏好。因此，多了解各国消费者

昌指出，595计划成为了会员们互相传递信息、互相协

的喜好与品味，是建立优良品牌的重要关键。

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拿督周嘉昌也非常感激马来西亚木材工业委员会（MTIB）

exporters.” Dato Edmond says. “We hope to see a yearly growth of

和马来西亚家具促进局（MFPC）给予KLSFEA许多的协助，

7.5% in oversea exports.This is in alliance with the government’s

尤其是提供平台让KLSFEA会员们有机会参与米兰、印度、

plan to boost the economy of the country. However, we have to

北京等海外国家的家具展考察团，让本地业者更了解海外市

address the two major issues which hindered the steady growth of

场及本地家具的市场优势。

the industry. Firstly, we have the problem of inadequate talents in the industry. Secondly, is the lack of suitable materials. KLSFEA

KLSFEA成功举办了年度的马来西亚家具及家饰展销会

is urgently addressing these problems, especially with 595 Plan.”

（MF3），为会员们提供一个平台以展示他们的产品。拿督 周嘉昌表示，KLSFEA目前正积极寻找能把棕榈树原材料出

595 was initially started off in 2010 by KLSFEA which stands for

口到国外的最佳平台，为业者带来更大的商机。

5 Main Goals for long-term planning, with 9 Major Plans that will achieve intermediate goals in 5 Strategic Years.

KLSFEA希望能借助马来西亚贸销会（MATRADE）的力量 与支持，把KLSFEA发行的年刊发送到MATRADE海外驻站

The 595 is intended to ensure the sustainability of works and

的41个部门，希望透过他们的力量，推广KLSFEA旗下会员

objectives, to ensure that all KLSFEA members understand the

们的产品品牌。

vision and purpose of KLSFEA, to embrace professionalism within the association, and propel steady to the goals. The 595 Directions

KLSFEA目前拥有513位会员，会员人数也持续增加中。他希

purpose is to work closely with the government national policy

望，透过595计划的实行，能在未来3年内让会员人数倍增至

and aim to

1000人。至于成为KLSFEA会员的条件，拿督周嘉昌指出，

garner government support, to align with the needs and trends of

只要相关的家具公司是在本地创立即可。虽然各个业者都拥

the market of demand and supply, and to benet all the members in

有不同的经营和运作方式，然而却都拥有相同的目标与方

KLSFEA with their participation.

向。拿督周嘉昌希望KLSFEA能召集更多业者成为会员，互 相合作，加强KLSFEA的力量，携手迎接更美好的家具业前

“Initially there were frequent complaints that government was

景。

not listening to the furniture industry’s needs for support. What we have found out since the formation of KLSFEA is that the government is approachable and even amenable to listening to our needs and grouses. Of course, we have to be more meticulous in our information analysis so that the government will understand

D

ato’ Edmond Chew, president of Kuala Lumpur & Selangor Furniture

Entrepreneur

Association

(KLSFEA)

our problems.”

and

Managing Director of Goodnite Sdn. Bhd. is one of the pioneer

In the 3 years since the launch of 595 Directions, tremendous

producing quality mattresses and other bedroom products in

improvement has been seen within the furniture industry. For

Malaysia. Under his capable and uncompromised leadership,

example, the lack of talents has been slowly recti ed with the

KLSFEA became a strong fort in upholding the interest of all

issuance of special passes for foreign talents, as allowed by the

members and gained recognition from respective governmental

government. “The government has been very receptive to our

authorities.

needs, once we listed them out.” Dato Edmond points out. “The 595 plan also enables our members to receive and share information

“Malaysia is currently one of the world top eight furniture

030

in a more productive manner.”

With the strengthening economy in Malaysia, Dato’ Edmond sees a

markets.

bright future ahead of Malaysia’s furniture industry, but providing that the industry leaders grasp the right opportunities. “I am of

The Malaysian Timber Industry Board (MTIB) and the Malaysian

the opinion that companies should strengthen their marketing and

Furniture Promotion Council (MFPC) has been assisting KLSFEA

promotion channels. Globally, the Malaysian furniture industry is

members by bringing their delegations to international furniture

highly respected for deliver non-shoddy work as well as meeting

trade fairs in Milan, India, Beijing. This served as eye opener for

deadlines. Reputation is the key element and we must enhance this

the local to better understand latest trends abroad.

value to uphold the respect. We must elevate Malaysia’s ranking in the global market by creating Malaysian brand awareness and

“ KLSFEA is currently having membership drive to recruit

to be more competitive.” The greatest achievement of 595 Plan

1,000members by next 3 years under 595 Plan” Dato Edmond said.

is promoting the local furniture industry and bridging with their

Currently, KLSFEA has only 513 members.

peers abroad.

KLSFEA has proven beneciary to its 513 members by working “To keep pace with contemporary trend is the tool to venture into

with FRIM for quality control, communications with relevant

international market.” Dato Edmond reiterates.

authorities expedited with fast respond. And, the launching of Malaysia Furniture & Furnishing Fairs (MF3) allows members

KLSFEA is striving very hard to establish a design school to

to trade and showcase their products. With MATRADE support,

groom potential talented students with the hopes in near future this

KLSFEA magazine was distributed to MATRADE 41 division

will be able to nourish the local furniture industry by creating new

abroad and hence brought about members’ products exposure to

and functional designed products to usher the current OEM model

international arena.

to ODM model.

All companies engaged in furniture related business are welcome The president also encourages members frequent international

to join KLSFEA. Dato Edmond said . “ We believe the more the

furniture trade fairs to keep abreast with current trends, especially

merrier. With more members we grow in strength.” He quipped.

those of USA, Japan, Singapore and Europe, our major export

031

马来西亚家具促进局 MFPC引领大马家具业的舵手 Malaysian Furniture Promotion Council (MFPC) New paths paved for Malaysian furniture industry players to stay relevant

Sarimah binti Haji Mohamad Sabudin Chief Executive Officer of the MFPC

马

来西亚家具促进局(M a l a y s i a n F u r n i t u r e

想要获得MFPC颁发Malaysia Pride Awards荣誉，需

Promotion Council ，简称为MFPC)的成立

符合以下条件。第一必须是马来西亚公司(马来西亚人至

旨在推动大马家具业，而所扮演的重要角色是积极推动

少需持有51%股份持);第二是必须拥有ISO认证，或允许

家具设计的发展。

MFPC的委员会进行评估，如安排SIRIM的官员到他们 的公司进行考察，评估他们的生产程序。MFPC呼吁，

MFPC去年举办了第一届的Malaysia Pride Awards。

大马家具业者踊跃参加Malaysia Pride Awards，报名

首届的Malaysia Pride Awards共有8家公司成功获此荣

表格可浏览www.mfpc.com.my 下载。

誉。Malaysia Pride Awards是马来西亚工业的重要标 志，所有入选成为Malaysia Pride Awards会员的公司

MFPC不时举行各项讲座会及工作坊，如国际设计座

皆经过MFPC精挑细选，该会员公司的产品拥有与众不

谈会。MFPC今年也将率领Malaysia Pride Awards

同的设计及高品质的水准保证。

的会员到米兰国际家具展参展。成为Malaysia Pride Awards会员的好处之一是可以享有政府提供的津贴与

Malaysia Pride Awards是MFPC目前最重要的推广 项目，以更集中式的策略来推动马来西亚家具品牌， 协助本地家具业的发展。MFPC会为Malaysia Pride Awards会员举办连串活动，如海外考察团、海外参

奖掖。

申请Malaysia Pride Awards荣誉条件: ●

必须是马来西亚公司 （马来西亚人至少需持有51%股份)；

展、促进与国际业者之间的交流等，提升本身的竞争 能力。MFPC希望借此鼓励更多家具业者提升公司产品

●

在合法及安全标准下操作；

的设计与品质。Malaysia Pride Awards招收的会员越

●

拥有好的产品设计；

多，越能带动整个工业的发展。

●

必须拥有ISO认证，或允许MFPC的委员会进行 评估。

032

FPC’s main responsibility is to promote and develop

M

Cologne 2012 as inaugural showcase to unveil its strategies in

the Malaysian furniture industry in order to sustain

the framework of an international platform for the furniture

the industry’s export as a substantial foreign exchange

industry.

acquirement for the national economy.

MFPC launched Malaysia Pride Awards in 2011. Only MFPC formulates strategies and implements programmes to

selected few companies were screened and invited to register

facilitate the progress of the industry and to further enhance

as members. Stringent guidelines and rules were set to ensure

Malaysia’s image as a world-class furniture player. It is

the best were eligible and all members were abided and

therefore responsible to carry out programmes which include

adhered to uphold top quality products motto.

promotion and development of new markets; enhancement of design capability and capacities; collection and dissemination

There are three basic criteria to qualify for Malaysia Pride

of market information, trade statistics as well as policy

Awards. Firstly, members must be Malaysian, and secondly,

development for the industry.

the companies must be subjected to ISO. Thirdly, they must have had an MFPC-approved agent, such as SIRIM to

MFPC is responsible to the Ministry of Plantation Industries

evaluate and acknowledge their company as well as products.

and Commodities.

Malaysia Pride Awards aims to review the improvement ‘Malaysia Pride’ - a branding initiative spearheaded by

of company on year-to-year basis, the know-hows of the

the Malaysian Furniture Promotion Council (MFPC) is

industry and minimum passable quality standard. The Awards

essentially about Malaysia’s nest furniture. It brings together

emphasizes more on products qualities than quantities.

established Malaysian furniture companies that collectively offer an impressive furnishing products to address the needs

Malaysia Pride Awards will reveal the list of successful

and expectations of customers and end users.

applicants by August/ September annually to notify those whose applications are quali ed.

This mission is a symbol of change, a stamp of quality, trust and assurance of reliability to all customers of the Malaysian

MFPC plans to bring Malaysia Pride Awards members

furniture. It is a sign that Malaysia is ready to transform into

to participate in 2013 I-Saloni Exhibition, the paradigm

a high, value-added lifestyle provider to homes and of ces

exhibition of all furniture manufacturers and designers

around the world.

besides its rocket high venue rentals.

Special companies will be selected to use the ‘Malaysia Pride’

Basic criteria to qualify for Malaysia Pride Awards

quality mark which champions: ·Product design ·Best management and nancial practices ·Quality Management System Certi cation based on ISO 9001:2008, or audited manufacturing processes and management practices by appointed auditor.

●

● ● ●

Company must be incorporated in Malaysia, with at least 51% equity owned by Malaysian(s), Operating from legal and safe premises, Good product design, Adoption of best management and nancial practices through Quality Management System Certi cation based on ISO 9001:2008. If there is no ISO certi cate, the company must allow MFPC’s appointed auditor to audit the manufacturing processes and management practices.

A total of eight companies* have been awarded the ‘Malaysia Pride’ Quality Mark, of which ve brand recipients were featured recently at IMM Cologne 2012. The ve recipients featured at IMM Cologne 2012 under the ‘Malaysia Pride’ Pavilion were: Hin Lim Furniture Manufacturers Sdn. Bhd., SJY Furniture (M) Sdn. Bhd., S.K. Furniture Sdn. Bhd., Regent Furniture Export Consortium and TAWEI Furniture Sdn. Bhd. The ‘Malaysia Pride’ quality mark has chosen IMM

通讯站 Contact Add : Malaysian Furniture Promotion Council 5th Floor Bangunan Getah Asli(Menara) 148 Jalan ampang, 50450 Kuala Lumpur, Malaysia.

Tel : 603-2171 1133 Fax : 603-2171 1166 Email : council@mfpc.com.my Web : www.mfpc.com.my

033

List of Inaugural ‘Malaysia Pride Awards’ recipients:

Hin Lim Furniture Manufacturers Sdn. Bhd.

Green Continental Furniture (M) Sdn. Bhd.

SJY Furniture (M) Sdn. Bhd.

034

S.K. Furniture Sdn. Bhd.

Kian Contract Sdn. Bhd.

Tawei (M) Sdn. Bhd.

Regent Furniture Export Consortium Sdn. Bhd.

Marcoco Furniture Manufacturer Sdn. Bhd.

035

Interview 专访

戴春平 Mr Sunny Ter 董事经理 Managing Director TAWEI FURNITURE SDN. BHD.

038

Malaysia Pride Awards得主 Tawei创办人戴春平 看好本地家具制造业

A Shrewd Business Acumen Makes for a Successful Company

由

戴春平（Sunny Ter）一手创办的Tawei（M）

组。在国外，顾客们能于签收餐桌组件后自行组装成

Sdn. Bhd， 早在80年代已进军海外家具市场，

品，非常简易方便。」

在竞争强烈的国际家具市场屹立二十多年，成功发展 成橡胶木家具制造业及出口贸易的领导企业。其辉煌

一直以经营家具外销为主的Tawei，也不排除将在短期

的成就荣获马来西亚家具促进局（MFPC)主办的第一

内开拓大马本地市场的可能性。戴春平指出，「现今大

届Malaysia Pride Awards，表扬他在家具业的辉煌成

马经济正以缓慢稳健的步伐持续蓬勃发展，现今的本地

就。

消费群也逐渐跟上了国际品味的步伐，开始注重家具的 设计与实用性，成功开拓及带动本地家具市场，是家具

由政府单位颁发的Malaysia Pride Awards，是表扬最

业者扩展业务的最佳时机。」

优秀本土家具企业的代表性标志，得奖者必须拥有最创 新及经营方针理念，可说是目前本地家具业的最高荣誉

尽管如此，戴春平表示，Tawei依旧会把业务重心着重

象征。随着Tawei荣获Malaysia Pride Awards 2012奖

在经营外销出口。这是公司目前所拟定的行销策略，以

项的殊荣，认同了Tawei备受认可的企业实力，透过保

扩大外销市场为主要业务考量。他坦言，倘若本地家具

证产品质量及顶尖服务成为消费者信赖的优质选择。

业者要与来自越南及中国等国际对手竞争，就必须从加 强质量控制及达到标准交货期限等品质管理开始，这也

获此荣誉的戴春平谦虚地表示，在未来的企业经营里，

成为家具业竞争环境下不可或缺的重要基础与条件。

他本身与Tawei公司依然拥有很多学习与进步的空间， 让公司的未来发展更稳固。目光远见的戴春平早在80年

值得鼓舞的是，大马家具企业目前已处于稳定成熟的阶

代初，快人一步地把产品外销到台湾、日本、新加坡、

段，更获得了国际家具业的承认。戴春平随后亦强调，

汶莱、澳洲等海外国家。

受到家具业信赖、承认与尊重的公司，更能持续保持稳 定发展及事业增长。若要成功经营家具行业就必需要拥

在当时，Tawei成为了马来西亚极少数拥有出口外销贸

有最优品质的产品，这样就能协助公司推动更多业务，

易的家具企业。直至90年代，受到日本市场经济下滑的

迎接更全面的蓬勃发展空间。

影响，Tawei在当时转战欧美市场，从此开拓了更庞大 的海外销售市场。

至于本地家具业发展的大环境趋势，戴春平认为，政府 所推动政策将是支持家具企业继续前进的重要来源。在

目前，Tawei主要制造以橡胶木为原材料的餐桌组、

政府政策的推动支持下，在家具原材料及市场行销方面

茶几、吧台桌椅及自助餐桌家具等。戴春平说道，

都得到了理想的增长。不过，他也坦言，在众多政策中

「Tawei以制造餐桌组为主，因为能轻易地拆开及重

也有一些对家具行业产生弊大于利的事项，就如早前政

039

府推行的每月RM900最低工资政策，对家具技术制造业 者带来了相当大的冲击。因此，业者将面对利润不足于 支付工资成本而面临亏损的困境。

S

unny Ter has much reason to be sunny these days – after all, his company Tawei (M) Sdn. Bhd. has won one of the

rst inaugural Malaysia Pride awards awarded by the Malaysia Furniture Promotion Council (MFPC) earlier in 2012.The

他希望，政府未来在推行任何政策时能多聆听业者的意

Malaysia Pride award is a mark of acknowledgement by the

见，以循序渐进的方式进行，减少一次性实行过多新政

government for innovative and well-run furniture companies

策，以让业者们拥有更多缓冲与吸纳的时间。这样能避

who have done well in the industry. Having been in the furniture

免在家具业大环境下所带来的负面影响，让业者可在最

manufacturing business for more than 20 years, Tawei is now

稳定的状态下茁壮成长。

a leading manufacturer and exporter of wooden furniture that specializes in rubber wood. With the Malaysia Pride award,

戴春平分享，若要打造成功的家具企业，业者必须拥有

Tawei is validated as one of the furniture companies to have

精明的商业经营理念，透过深思熟虑与明智经营决策并

quality-assured manufactured products, and buyers can rest

持续维持产品质量，才能增强业者与国外竞争者的竞争

assured that they are getting top-notch products when it comes

条件。这样，家具业者无论是处于代工生产（OEM)、

to Tawei.

自有品牌生产（OBM)或原创生产（ODM）等任何一个 经营模式，他们亦能自信满满及坚韧地经营公司，正面

Despite so, Ter maintains a humble position, saying that he has

带动家具业未来发展动向打造辉煌成功的事业。

more to learn and Tawei still has more to go in the industry.

Having started in the 80s, Tawei exported to Taiwan, Japan, Singapore, Brunei and some parts of Australia. Tawei was one of the very few furniture companies from Malaysia during that time to export furniture internationally. When Japan had an economy bust in the late 90s, Tawei then switched to the American and European markets. Currently Tawei manufactures rubberwood dining sets, occasional tables, bar tables and chairs, buffet hutches and so forth. “Tawei focuses on dining furniture, as it can be taken apart and put together.” Ter says. “For those in foreign countries, they can receive the furniture in parts and not much labour is needed to assemble them again.” Up until now Tawei has always exported products overseas, but Ter does not rule out selling Tawei products locally in Malaysia. “The economy here is

040

now slowly but surely booming – consumers here now are

industry. The bene ts of ODM lies in the fact that it is the

starting to have more discerning tastes and wish to catch up to

factory’s design, not subjected to the wants of a customer, and

their international counterparts.” However, Ter maintains that

uses own designers to help boost the brand. However, one

Tawei will focus mainly on exportation for the time being.

must consider how popular a furniture brand can be made, in order to break free from OEM. “Brands should be made

Ter believes that with the stiffer international competition

famous locally, starting with advertisements and marketing

from Vietnam and China, our local furniture companies

skills in knowing what the market wants.” He believes OBM

must ensure more than ever that quality control and meeting

and ODM are not impossible, however; using Padini as an

deadlines are one of the more important aspects of their

example, he mentions how the brand is now available even in

company. The trustworthiness level of a company will go a

Africa. It is only the current market situation that he cautions

far way in fetching respect, acknowledgement and business.

against completely giving up OEM, as OEM too has its

Luckily, Malaysian furniture companies are known to be

benets in a resource-rich nation as ours.

trustworthy worldwide at the moment. This is an industry, Ter emphasizes, that relies on good quality products in order to

Ter also offers this little gem of advice to all buddies and

continue thriving and meet more growth.

current furniture industry players these days – it is essential to be eco-friendly these days. Countries like America and Japan

Also, Ter adds, the key to turning over our industry lies in

so far have embraced the ‘go green’ wave with Europe soon

government policies that can help the furniture industry.

to follow, and all products that arrive on their shores are now

There are quite a few numbers of governmental policies that

strictly screened for how environmentally-friendly they are.

supports the furniture industry in terms of growth for raw

The sustainable greening policies will be bene cial in the

materials and marketing, he says, but there are also some that

long run, and in resource-rich Malaysia, it does not present a

may do more harm than good to the factory industry, such as

problem for most furniture industry players too.

the proposed policy of a minimum wage policy of RM900 per month for all. Owners may not be making enough prot to be

In the end, Ter says, it is wise to consider all avenues

able to cover the cost of wages. Hopefully, the changes can be

thoroughly before making a decision and ensuring that quality

implemented slowly to minimize impact.

is never compromised. This way, whether a furniture company operates under OEM, OBM, or ODM, it is still trusted enough

When it comes to the changes from OEM to OBM and ODM,

to gain business and a namesake for itself.

Ter advises that it is best to be cautious, feeling that the terms ‘ODM’ and ‘OBM’ are borrowed from industries like the fashion and electronic industries and may not suit the furniture

041

Interview 专访

林福泉 Mr Thomas Lim 首席执行员 Chief Executive Officer HINLIM FURNITURE MANUFACTURER SDN. BHD.

042

Malaysia Pride Award得主 HINLIM原创品牌佼佼者

Quality International Furniture Provider

拥

有43年历史的国际家具供应商HINLIM，一向

关。他深知品牌经营对公司长远发展的重要性，因此十

注重于产品的设计与概念，以现代化与简约

分重视广告与行销的发展项目。HINLIM每年投资超过

的设计为主，迎合现代人的需求。其不断精益求精的

百万令吉在产品宣传上，下足重本打造产品目录，积极

创新精神及注重品牌经营的理念，加上卓越的表现，

经营品牌的形象。

让HINLIM在MFPC所举办的第一届Malaysia Pride Award中脱颖而出，成为其中一个受表扬的得主。

谈及产品设计的灵感启发，林福泉表示，透过参观各地 的国际家具展，能从中掌握家具设计的发展趋势，再根

在过去40年，HINLIM作为一个优秀的国际家具供应

据公司所具备的材料条件，来决定产品设计的风格。

商，坚守着他们对客户的承诺。提供优质的产品使公司 在行业中名列前茅。

这些年来，HINLIM在经营品牌上的态度相当积 极。HINLIM参与了不少国际上重要的家具展，包括到

HINLIM目前以经营出口家具为主，国外市场占了80%，

德国家具展参展，进一步奠定了该公司在国际家具市场

本地市场则占20%。目前主要的外销市场是东欧国家，

的地位。这也是该公司第12次到德国参展，参展摊位的

近年来也开始攻入西欧及斯堪的纳维亚。HINLIM的强

面积比往年更大，投资的数额不菲。林福泉认为，参展

项产品是椅子，风格设计以摩登与简约见称。除了大

能为公司打响品牌，也能借此机会与外国的客户作最直

量生产室内家具，HINLIM也供应家具给咖啡厅、酒店

接的交流，收获良多。

等。材质方面，主要采用橡木、薄木片和中纤板。 HINLIM投资于网上电子作业系统，为零售商客户提供 HINLIM超过2500种的产品类型中，色彩和面料的组合

更快捷方便的零售支援服务。客户可以在任何时间、任

多不胜数，为客户提供多元化的选择。最新推出的设计

何地点，衔接至HINLIM的库存在线查询系统，查询产

师家具系列，为客户开拓更宽阔的产品视野，并且以更

品的库存量，即时获取报价表，还可以马上下订单。

有竞争力的价格满足客户的需求。 「未来，我们会精益求精，努力研制出创新的高质感 谈及经营之道，林福泉表示，由于本身拥有会计及经济

设计产品，透过具竞争力的价格、高效的服务，以及准

学的背景，在处理生意上更是得心应手。凡事亲力亲为

时交货的良好信誉，在充满竞争的市场中突围而出。」

的他，从公司管理到产品制造过程，每一个细节都在掌

HINLIM在服务方面做得相当全面，充满灵活性的组

握之中。

装，快速的反应时间及高效的交付期，为公司奠下了良 好的信誉。

家具品牌化已是全球所趋，经营品牌是一条长征路。林 福泉坦言，这是一场势在必行的长战。其公司每年所推

随着环保意识抬头，绿色家具在国际家具市场受到高度

出的产品概念和方向，与公司在市场上的定位息息相

重视。林福泉表示，该公司已开始实行生态环保的制

043

造工艺。透过有效的资源管理，以确保大自然的永续发

for the company and push HINLIM to the top. Providing

展。值得一提的是，除了采用相当环保的橡胶木，该公

good quality products and service has been the company’s

司的产品皆使用无毒油漆，不含甲醛，全面打造生态友

unwavering motto since its inception.

好的家具产品。 According to Lim, the company’s main focus is on exporting HINLIM努力朝向绿色家具的用心，有目共睹。 HINLIM

furniture. 80% of their business comes from international

获得了ISO 9001:2000认证，每一个进程运行都在严格的

clients, while local businesses make up 20% of it. Their main

监督下，所出品的每一件产品都是按照最严格的国际标

country of export is Eastern Europe and they will also expect

准。这也是HINLIM所给予客户的品质保证与承诺。

to tap into Western Europe and Scandinavia. HINLIM’s most frequently sold product is their modern and simple chair. Apart from mass-production of home-use chairs, HINLIM also provides furniture to cafés, hotels, and etc. HINLIM mainly

W

ith a history of 43 years, international furniture

uses raw materials including Malaysian Oak, Veneer and MDF

provider HINLIM has always emphasized on product

board.

design and style. With an emphasis on modern and simple design, their furniture now suit people of the 21st century more

With over 2500 products of different colours and fabric,

so than ever. Their unyielding spirit in design and commitment

consumers are spoilt for choice with HINLIM. HINLIM

to the public made the company a good candidate for winning

promises to always provide the best for their consumers as part

the Malaysia Furniture Promotion Council’s Malaysia Pride

of their service; they are ‘committed’ to providing the latest

Awards. With their excellent performance level in product

products from furniture designers at the best possible prices

quality and commitment to customer service, HINLIM is one

for their consumers. Lim’s business philosophy stems from his

of the rst companies that were awarded a Malaysia Pride

experience in accounting and business studies, and believes in

Award.

hands-on experience in all aspects of the business to ensure quality control of the nal product.

For the past 40 years, HINLIM has gained the reputation of

044

being a company that not only provides quality furniture,

In the furniture industry, branding has become a worldwide

but also improves continually so that their customers know

phenomenon, and manhandling a brand is no easy task. Yet,

that they are only getting the best of the best from HINLIM.

Lim says, this is a task that must be undertaken in order to

Thomas Lim believes that great quality products will speak

survive in the industry. Each product that is released by a

company speaks volumes of the company’s standing in the

but also able to get the quotations and order instantly.

market. Understanding the power of branding in the long run, Lim has always put emphasis in advertisement and sales.

“In the future, in order to stand out from the rest in the market,

Investing over hundred thousands of ringgit in advertising

we want to step up to the plate and continue creating more

their products yearly, HINLIM makes sure their brand stays

new high-quality modern products to sell at competitive prices

relevant in the industry.

with the best customer services and deliver said products on time to our customers.” Indeed, HINLIM’s customer services

When it comes to inspiration for products, Lim believes that

are up to standards, with lively staff that respond quickly to

furniture companies should get motivation and stimulus from

all sorts of enquiries, giving HINLIM a good name in the

visiting furniture exhibitions around the world. Furniture

process.

products should only be made when the makers are wellinformed of the world’s trends in furniture.

With the rising need and acknowledgement to protect the Earth’s resources and go green, having eco-friendly products

In recent years, HINLIM has been tirelessly working on their

is a must in any international furniture market. In fact,

brand image in the world, having joined frequent important

HINLIM has already begun production to produce products

international furniture exhibitions, including furniture

of a ‘green’ nature, Lim says, to better manage resources as

exhibitions in Germany, homeland of the simple and modern

well as ensure that Mother Nature is looked after well. For

style of furniture. HINLIM has participated in German

example, they have started using non-toxic paint, and their

furniture exhibitions for the 12th time, each in increasingly

products do not contain formaldehyde.

bigger exhibition booths. Lim believes that the investment put into participating in such exhibitions will pay itself back, as

HINLIM’s efforts in going green have not gone unrecognized;

the participation will gain recognition for the company and

they have been awarded an ISO9001:2000 for their undeniable

allow for business opportunities to be formed with companies

determination to ensure at each stage of a product’s process

from all over the world.

it adheres to strict international standards. This is also a promise, made by HINLIM for the benet of their consumers.

HINLIM invest in an online system providing fast and convenient retail support services to retailers. Customers from different countries may access HINLIM’s online stock check system anytime not only to check the stock availability,

045

Important Institutions For Furniture Industry 重要机构 家具业者需知

1

MIDA (Malaysia Investment Development Authority) 马来西亚投资发展局(MIDA) 马来西亚投资发展局( MIDA)

Mission 「POSITIONING MALAYSIA FOR GLOBAL COMPETITIVENESS」 任务：为马来西亚的国际竞争力定位 The Malaysian Investment Development Authority (MIDA) is the government’s principal agency for the promotion of the manufacturing and services sectors in Malaysia.MIDA was established in 1967 and was hailed by the World Bank as “the necessary impetus for purposeful, positive and coordinated promotional action” for Malaysia’s industrial development.

MIDA assists companies which intend to invest in the manufacturing and services sectors, as well as facilitating the implementation of their projects. The wide range of services provided by MIDA include providing information on the opportunities for investments, as well as facilitating companies which are looking for joint venture partners.To further enhance MIDA’s role in assisting investors, senior representatives from key government agencies are stationed at MIDA’s headquarters in Kuala Lumpur to advise investors on government policies and procedures. These representatives include officials from the Department of Labour, Immigration Department, Royal Malaysian Customs, Department of Environment, Tenaga Nasional Berhad and Telekom Malaysia Berhad.

Investors are encouraged to discuss their project interests with MIDA officers at MIDA’s headquarters in Kuala Lumpur or at its overseas or state offices closest to them. Information on investing can also be obtained from the Investors’ Guide section. Investors are also invited to visit MIDA’s Business Information Centre (BIC) where published information on investment, trade, financing, productivity pertaining to the manufacturing and services sectors are available. 马来西亚投资发展局（The Malaysian Investment Development Authority ，简称MIDA）隶属马来西亚国际贸易与工业 部，主要的任务是促进马来西亚的制造业与服务业。MIDA成立于1967年，并被世界银行嘉誉「有计划性的为马来西亚的工 业发展制定目标、积极的进行协调促进活动」。 MIDA协助有意投资在制造业和服务业的公司，同时也协助推行相关的项目。MIDA提供的广泛服务包括了提供相关的资讯 和投资机会，以及协助投资公司寻找联营的伙伴。为了进一步地提升MIDA协助投资者的任务，来自政府各相关部门的资深 代表皆驻在MIDA于吉隆坡的总部，为业者提供有关的政府政策和程序的咨询服务。他们包括了劳工局、移民厅、关税局、 环境部、电力局与电讯局等官员。 投资者可到MIDA吉隆坡总部，或到各州与海外的邻近MIDA部门与官员磋商相关的投资项目。投资资讯也可从投资指南部 门取得。投资者也可到MIDA商业资讯中心（MIDA’s Business Information Centre，简称BIC）取得投资、贸易、融资、 生产力等资讯。

MIDA also evaluates the following applications for projects in the manufacturing and its related services sectors: MIDA也受理以下的制造项目与相关的服务行业的事物： • • • •

046

Manufacturing licenses 制造业执照 Tax incentives 税务奖励 Expatriate posts 外籍人员工作证 Duty exemptions on raw materials, components, machinery and equipment 原料、配件、机械与设备等的关税豁免

MIDA (Malaysia Investment Development Authority) 马来西亚投资发展局(MIDA) Level 2, MIDA Sentral, No.5, Jalan Stesen Sentral 5, Kuala Lumpur Sentral, 50470 Kuala Lumpur Tel : 03 2267 3633/2555/2549 Fax: 03 2274 7970 Opening hours: Monday to Friday - 8:30 am to 5:00 pm

2

EXIM Bank (Export-Import Bank of Malaysia Berhad) 马来西亚进出口银行公司(EXIM) 马来西亚进出口银行公司( EXIM)

Export-Import Bank of Malaysia Berhad (EXIM Bank) was incorporated on 29 August 1995 as a government owned development financial institution through a wholly owned subsidiary of the Minister of Finance Incorporated. The Bank was established to promote reverse investment and export of strategic sectors such as capital goods, infrastructure projects, shipping, value added manufactured products and to facilitate the entry of Malaysian companies to new markets, particularly to the non-traditional markets.

Mandated Role

As an agency under the purview of the Ministry of Finance, EXIM Bank’s mandated role as specified by the Government is as follows: • To provide credit facilities to finance and support exports and imports of goods, services and overseas projects with emphasis on non-traditional markets as well as the provision of export credit insurance services, export financing insurance, overseas investments insurance and guarantee facilities.

Clientele

The Bank’s clientele consists of large corporations, SMEs, foreign governments and foreign companies and cover all sectors ranging from trading, manufacturing and infrastructure.

Strategic Alliances •

EXIM Bank continues to pursue alliances with international associations and multilateral organisations and have also executed several agreements to further boost its business and market outlook.

•

As at to date, EXIM Bank is a member of the Berne Union, an international organisation for Export Credit Agencies; a member of Asian EXIM Banks Forum, an association of 9 EXIM Banks in Asia; The Aman Union and Association of Development Financing Institutions in Asia and the Pacific.

•

EXIM Bank in its export promotion effort also collaborates with Malaysian government agencies including Ministry of International Trade and Industry (MITI), Malaysia External Trade Development Corporation (MATRADE), Malaysian Investment Development Authority (MIDA), Small And Medium Enterprise Corporation Malaysia (SMECorp), and Construction Industry Development Board Malaysia (CIDB).

马来西亚进出口银行公司（Export-Import Bank of Malaysia Berhad， 简称EXIM Bank) 成立于1995年8月29日。它隶属 财政部部长金融公司（Minister of Finance Incorporated）属下的发涨金融机构。EXIM Bank 的任务是促进外资注入投 资及策略性的出口如资本货物， 基建工程、船运、加值制造产品，同时也协助外资公司寻找新市场，尤其是非传统市场。

首要任务 作为财政部的隶属机构，政府付托予EXIM Bank的任务如下： • 为出入口货物、服务业以及海外的工程、项目提供信贷便利，尤其是注重在非传统市场。同时也为出口保险、出口信 贷保险、海外投资保险和担保等服务。

客户 EXIM Bank 的客户包括了大型企业公司、中小企业公司、沟外政府和国外公司，服务范畴概括贸易、制造业与基建业。

策略性伙伴 • EXIM Bank与诸多国际机构、多边国际机构缔结联盟，并签署了多项协约以进一步的加强商业和市场的远景与展望。 •

EXIM Bank 已经是国际出口信贷机构 Berne Union 的成员、亚洲EXIM Banks Forum 成员、亚洲 9个 EXIM Bank 协会成员、Aman Union会员与亚太区发展金融机构成员。

•

EXIM Bank在推行促进出口的任务和努力上，也与马来西亚政府机构，包括了国际贸易及工业部（MITI）、马来西 亚对外发展公司（MATRADE）、马来西亚投资发展机构（MIDA）、中小型企业公司（SMECorp）和马来西亚建 筑业发展局（CIDB）密切合作。

EXIM Bank (Export-Import Bank of Malaysia Berhad) 马来西亚进出口银行公司(EXIM) EXPORT-IMPORT BANK OF MALAYSIA BERHAD Level 1, Exim Bank, Jalan Sultan Ismail, 50250 Kuala Lumpur, MALAYSIA Email: communications@exim.com.my General Line: +603-2601 2000 Fax Line: +603-2601 2100

047

3

SME Corp Malaysia (Small and Medium Enterprise Corporation Malaysia) 马来西亚中小企业公司(SME) 马来西亚中小企业公司( National SME Development Council (NSDC) was established in 2004. As the highest policymaking body, its role was to formulate strategies for SME development across all economic sectors, coordinate the tasks of related Ministries and Agencies, encourage partnership with the private sector, as well as ensure effective implementation of the overall SME development programmes in this country. Initiatives under NSDC included enhanced access to financing, financial restructuring and advisory services, information, training and marketing co-ordination, and a comprehensive SME database to monitor the progress of SMEs across all economic sectors.

In 2007, the NSDC decided to appoint a single dedicated agency to formulate overall policies and strategies for SMEs and to coordinate programmes across all related Ministries and Agencies. SMIDEC was tasked to assume the role and the official transformation into Small and Medium Enterprise Corporation Malaysia (SME Corp. Malaysia) commenced on 2 October 2009. SME Corp. Malaysia is now the central point of reference for information and advisory services for all SMEs in Malaysia. 国家中小企业理事会（National SME Development Council，简称NSDC)成立于2004年。作为最高的政策 制定机构，它的主要任务就是制定各经济领域的中小企业的发展策略、协调政府部门与机构以及鼓励与私人企 业的合作，同时也确保在爱国内有效地推行各种中小企业的开发计划。国家中小企业理事会也努力的促进中小 企业的融资、资金重组、提供行业咨询服务、训练和市场协调。同时也提供周全的数据库以监督各经济领域的 中小企业发展进程。 国家中小企业发展局在2007年设立了「中小企业发展公司」（Small and Medium Industries Development Corporation，简称SMIDEC）致力制定各项有关中小企业政策与策略、并与政府部门与机构协调。中小企业 发展公司在2009年10月2日正式落实并肩负所付托的任务，它也是马来西亚所有的中小企业的咨询服务和资讯 中心。

Under SME Corp Malaysia soft loans for the followings are provided:

Manufacturing, Manufacturing-Related Services and Agro-based industries

Industrial land & factory building, Commercial shop lots, Machinery, Industrial equipment, IT equipment and/ or software,commercial vehicles,Working capital financing (raw materials purchase & receivables financing).

「Small and medium enterprises in the manufacturing, manufacturing related services and agro-based industries are enterprises with full-time employees not exceeding 150 OR with annual sales turnover not exceeding RM25 million」

工业地域厂房、商业店铺、机械、工业设备、IT设备或软 件、商业用车、周转金融资（购置原料与账款融资）。

「制造业、制造业相关服务和农基工业公司拥有全职员 工不超过150人或年营业额不超过2500万令吉」

Definition of SMEs

Services, Primary Agriculture and Information & Communication Technology (ICT)

中小企业发展公司提供以下的特惠低息贷款：

中小企业定义

Malaysia adopted a common definition of SMEs to facilitate identification of SMEs in the various sectors and subsectors.

This has facilitated the Government to formulate effective development policies, support programmes as well as provision of technical and financial assistance. 马来西亚采取的特定中小企业定义让政府可以明确地制 定发展策略、支援计划于提供相关的技术和资金援助。

048

制造业、制造业相关服务和农基工业

服务、原产农业与资讯及通讯工业（ICT）

「Small and medium enterprises in the services, primary agriculture and Information & Communication Technology (ICT) sectors are enterprises with full-time employees not exceeding 50 OR with annual sales turnover not exceeding RM5 million」 「服务、原产农业与资讯及通讯工业（ICT）公司拥有 全职员工不超过50人或年营业额不超过500万令吉」

An enterprise is considered an SME in each of the respective sectors based on the Annual Sales Turnover or Number of Full-Time Employees as shown in the table below.

各种中小企业的定义式根据个别业界的年度营业额和全职员工人数而定，见下表：

Category of SMEs 中小企业类别

Micro-enterprise 微型企业

Small enterprise 小型企业

Medium enterprise 中型企业

Manufacturing, ManufacturingRelated Services and Agro-based industries

Sales turnover of less than RM250,000 OR full time employees less than 5

Sales turnover between RM250,000 and less than RM10 million OR full time employees between 5 and 50

Sales turnover between RM10 million and RM25 million OR full time employees between 51 and 150

年营业额从25万令吉起，但少 过1000万令吉或拥有5个至50 个全职员工

年营业额从1000万令吉至 2500万令吉或拥有全职员 工51人至150人

Sales turnover between RM200,000 and less than RM1 million OR full time employees between 5 and 19

Sales turnover between RM1 million and RM5 million OR full time employees between 20 and 50

制造业，制造业与相关服 务与农机工业

Services, Primary Agriculture and Information & Communication Technology (ICT) 服务业、原产农业 和资讯 及通讯工业 (ICT)

年营业额少过25万令吉或全职 员工少过5人

Sales turnover of less than RM200,000 OR full time employees less than 5 年营业额少过20万令吉或全职 员工少过5人

年营业额从20万令吉起，但少 过100万令吉或拥有5个至19个 全职员工

年营业额从100万令吉至500 万令吉或拥有全职员工20人 至50人

SME Corp Malaysia 马来西亚中小企业公司(SME) SME Corp M’sia Level 6, SME 1, Block B, Platinum Sentral, Jln Stesen Sentral 2, Kuala Lumpur Sentral , 50470 KUALA LUMPUR General : 03-2775 6000 Fax Line : 03-2775 6001 Info Line 1-300-30-6000 Email : info@smecorp.gov.my

049

马来西亚家具与装饰展销会 MF3新形象漂亮登场！

(MF3) BRAND-NEW IMAGE Malaysian Largest Home Furniture and Furnishings Fair 2012马来西亚家具与装饰展销会 Malaysian Furniture & Furnishings Fair (MF3) 主办单位 Organizer : 日期 Date : 时间 Time : 地点 Venue :

隆雪家具企业商会（KLSFEA） 27/7/2012 - 29/7/2012 10.30am-9pm 吉隆坡会展中心 Kuala Lumpur Convention Centre

Important Details About MF3 参展商数量 Exhibitor 展销摊位 Booth 面积 Area 对象 Target 主办单位 Organizer 认同机构Endorsed By

050

: : : : : :

㲒130 200 约10, 000平方公尺 (sqm) 公众及商家 Consumer 隆雪家具企业商会（KLSFEA） 马来西亚种植与原产部（MPIC）、 马来西亚家具同业联合总会（MFEA）、 马来西亚家具工业总会（MFIC）

Part 1

城中最亮丽的家具盛会@KLCC An Orange Malaysian Furniture and Furnishings Fair (MF3)

Part 2

2012年MF3全新形象 亮丽登场！ MF3 NEW LOGO, NEW LOOK!

Part 3

最佳摊位设计比赛 Best Booth Design Competition

Part 4

MF3@Viva Home 再迈进一步 New Launching of MF3 – MF3 @ Viva Home Shopping Mall

051

城中最亮丽的家具盛会 An Orange Malaysian Furniture and Furnishings Fair (MF3) Part 1

MF3 2012反应热烈！等待进场的参观者耐心地大排长龙，准备疯狂扫货！

隆

雪家具企业商会 (KLSFEA) 于2012年7月27日至29

置资讯及抢先目睹新产品的推介。MF3也是提供一站式服务

日偕同超过200家参展商在第一至第五展示厅，占地

的最佳平台，有效推介参展者家具产品系列及提高营业销售

10,000公尺的吉隆坡会展中心隆重举办了马来西亚家具业一

量，同时也帮助参观者对家居环境的布置、室内装修及装饰

年一度的「马来西亚家具及装饰展销会」(MF3)，并由旅游

预算带来启发！MF3获得马来西亚种植与原产部（MPIC）

部长拿督斯里黄燕燕主持开幕礼。

、马来西亚家具同业联合总会（MFEA）及马来西亚家具工 业总会（MFIC）的支持，成为了所有展销会参展产品的品

多年来不遗余力为大马家具行业打造形象与品牌的家具同业

质保证，建立了参观者安心购买的信心。

主要推手—隆雪家具企业商会更为今年的「马来西亚家具及 装饰展销会」重新改造，采用了给人充满活力，温暖，富

此外，主办单位也送出了总值RM60,000的现金礼券！现金

足和快乐的感觉的大胆橙色新形象；同时也创造了一个名为

礼券的价值由RM33至RM3,333。所有参观者入场后，都可

「Mumbo」的可爱友善大象吉祥物。MF3 2012筹委会主席

参加幸运抽奖环节，赢取丰富现金礼券。所有现金礼券都具

林建明表示， 「Mumbo」 象征着稳重、吉祥、有智慧、亲

100%现金价值，不附加任何购买条件。在兑换即时奖赏后，

和及有活力。为此希望能抓住大家的目光，准备给大家带来

参观者还有机会从每日幸运抽奖环节赢取额外的现金礼券。

惊喜，留下深刻印象。

展销会的另一个重点在「欢乐时光3」。每天到了中午十二 点、下午三点和六点，就有三十分钟欢乐购物时光，让参观

现场超过百家参展厂家的摊位，参观者更可领取一份由大会

者以RM3或以上的价格购买特选项目。参观者可以难以想象

分发内含室内设计杂志、免费折扣固本及专题文章及著名室

的低价，购买一级棒的优质产品，反应热烈。

内设计师的家居风格转换贴士的礼袋，从中获悉最新家居布

052

国际品质，厂价直销 马来西亚家具及装饰展销会多年来秉持着以「国际品 质，厂价直销」为展览会之目标，为消费者带来高品质 及优惠价格的优质家具。2012年的「马来西亚家具与装 饰展销会」也不例外，高达70%的商家均在现场以厂家优 惠价格出售家具用品。其中超过200个展示摊位更展示了 国内最新颖的家具设计、室内设计及各相关产品，为民 众及厂家提供一站式的家具销售平台。 主办当局也邀请了国内著名的室内设计师--Dr. Eric Leong(梁国铭博士) 在「创意空间」（Power Station） 发挥创意，为参观者介绍2012年装修的潮流与经典作 品，希望能启发紧贴家具潮流资讯的消费者。除了现 金，主办单位也将Power Station设计空间所展示的12样 时尚正品，在最后一天的展会全数送给「购买及赢奖」 的幸运儿，有者抽中名牌床架、优质床褥，有者抽中时 尚挂钟、设计椅座、更有人赢得水晶壁灯、电动窗帘等 等，场面热闹，为这次的展销会创造了更多惊喜！

053

隆雪家具企业商会(KLSFEA)代表们与嘉宾们于开幕礼仪式后，一同开心合影。

T

he Malaysian Furniture & Furnishings Fair (MF3) celebrates

the latest furniture trends. It was also a great place to mingle for

the best of the furniture industry with the biggest home

furniture industry players too, for distributors of imported brands

furnishing fair in the country. Last year, it took place again for

from as far as the USA and Europe came to the fair too.

the 5th time since its inception. Organised by the Kuala Lumpur and Selangor Furniture Entrepreneur Association (KLSFEA),

Last year’s MF3 initiated a makeover of their brand and logo,

the MF3 took place from the 27th to 29th July 2012 at the Kuala

selecting ‘orange’ as the theme colour. The colour was chosen as

Lumpur Convention Centre. To officiate the opening ceremony,

it was energetic, warm, rich and cheerful. Along with a friendly

the Minister of Tourism Malaysia, YB Dato Sri Dr. Ng Yen Yen

and approachable elephant mascot named ‘Mumbo’, symbolising

graced the occasion at Event Hall 1 on 27th July 2012.

steadiness, strength, vitality, celebrity and friendliness, MF3 kickstarted with a bang as fair visitors were wowed by the sight of so

With a total of over 100 furniture factories and enterprises that

many high quality furniture products.

took part in this event, showcasing over 200 boots of various furniture designs and furnishing products, visitors were spoiled for

KLSFEA also invited nationally renowned interior designer,

choices as they browsed through 10,000 square metres of export

Dr. Eric Leong, to spearhead the creative direction of MF3. Dr.

quality furniture and furnishing products at factory price.The fair

Eric Leong featured a masterpiece work that reflected the latest

was meant to set a brand image of Malaysian furniture, ensuring

furnishing trends in 2012 at the fair, giving inspirations and ideas

sustainable development, quality and affordable home furniture,

to all homeowners who were looking to stay in-touch with the

and furnishing solutions to homeowners.

most up-to-date home styles. Pieces at the Power Station ensemble were also given out to lucky winners at a draw during the fair.

Being consumer-oriented, MF3 aimed to bring quality furniture at great prices to fair visitors. Whether a new homeowner or

From daily cash vouchers give aways to visitors, free entry, to

an experienced home decorator, both were in for a treat at

a lifestyle interior design magazine that contained free discount

this inspiring home furniture fair. Export quality furniture and

coupons and feature articles for each visitor, this launch pad for new

furnishing products were sold at factory price; 70% of products

products allowed the public and furniture product manufacturers

were supplied directly by local manufacturers. Budget buyers

to mingle and learn more about the upcoming furniture trends.

could rejoice as they received a great deal of worth for their bucks,

Indeed, many walked away from MF3 satisfied with the results

walking away with quality furniture at a great price.

they gained from the fair.

Not to mention, MF3 offered a wellspring of information and tips on transforming home styles, allowing visitors to catch up with

054

开幕礼后，马来西亚旅游局秘书长YB Dato’Ong Hong Peng在KLSFEA 会长拿督周嘉昌（左）陪同下参观展览会。

MF3 2012工作人员全体照。

MF3执行委员王福德为「购买及赢奖」抽出幸运儿，当 天的幸运儿是Jathesh Chandra Gopinathan。

展销会大象吉祥物「Mumbo」穿梭 于展销会上，热情地与参观者与参展 商打招呼。

055

About MF3

M

F3, the home furniture fair of the year, is brought to you by the Kuala Lumpur and Selangor Furniture Entrepreneur

Association (KLSFEA), the main umbrella body for the furniture industry in the state, to go all out to set a brand image of Malaysian furniture to ensure sustainable development, bringing quality and affordable home furniture and furnishing solutions to homeowners.

With a consumer-oriented approach and free admission, the signature furniture fair 2012 enjoys a huge turnout every year, prompting nearly 100% of participating exhibitors to agree that the MF3 is the best and the most effective branding platform to jumpstart their furniture product lines and sales.

The Kuala Lumpur and Selangor Furniture Entrepreneur MF3 2012筹委会主席林建明希望透过MF3新形象，能带给 消费者更多优质家具及居家风格布置的概念。

Association (KLSFEA) was established in year 2002 with the initial objective of fostering interaction and unity among furniture entrepreneurs, sharing knowledge and promoting development of furniture business in respond to international competitions and

关于MF3

challenges.

隆雪家具企业商会自2008年起主办MF3，主要对象是国内 消费者。2012年已迈入第5届。展销会是家具同业最有效

KLSFEA has set up a clear system and plan with a sustainable

的市场渠道，也是商会的经济来源之一。因此，持续推动

development program, namely “595” vision so as to ensure all

及提升该项展销会，是帮助同业走向国际的主要策略。

development plans can be executed systematically and to have vivid strategy every year. 595 means: - 5 Main Goals, 9 Major

隆雪家具企业商会成立于2002年，成立的宗旨是希望促

Plans, 5 Strategic Years

进同业的交流，团结力量，分享知识，以共同促进家具业 的发展，携手面对国际竞争。自成立以来，在推动会务和

There are 5 main goals which form the drive of 595, representing

团结同业的过程中，KLSFEA制定了一套可持续、明确的

the determination and ambition of the KL and Selangor Furniture

发展蓝图，以确保各项发展计划能贯彻始终，有传承及依

Entrepreneur Association in striving for the best and in integrating

据，不至于因人事流转而阻碍工作进展。

with international standards.

配合政府5年一期的「大马计划」，本会也以5年为一个战

In alignment with the government’s ve-year ‘Malaysia Plan’, a

略期，分阶段推动595大方向，确保595大方向如期往前推 进。595大方向意即5大目标、9大计划及5年战略。

ve-year strategic plan was conceived to implement 595 directions in stages. The objective is for the plans to be executed as scheduled and to achieve clear denitive outcomes every

MF3宗旨 · 提升MF3平台效益，让国内消费者认识优质的家具和

MF3 Vision and Mission ·

家具行业品牌，改变本地品牌的弱势处境 · 放眼2020年，成为东南亚首屈一指的优质消费家具展

ve-year.

To build up MF3 as a brand-building platform for furniture players and connect them directly to end consumers;

·

· 提升企业品牌形象

To be a renowned quality consumer furniture fair in South East Asia by 2020

· 推介新产品

·

To promote furniture branding

· 获得业务及开发新商机

·

To set a platform for members to showcase the latest furniture

· 累积实战经验，培养国际人才

·

To gather the retailers and manufacturers to work together

· 通过MF3的品牌走廊，创造及推动多样化的品牌

·

To achieve the government’s vision by creating more innovation ideas and promoting branding via our branding corridor ----- DIVERSIFYING THE NICHE

056

国内著名的室内设计师Dr. Eric Leong (梁国铭博士) 在「创意空间」（Power Station）发挥创意。

MF3 2012参观者有增无减，场内人头

动，非常热闹！

通讯站 Contact 电话 传真 电邮 网站

: : : :

03-6140 1202 03-6140 4249 enquiry@mf3.my www.mf3.my

057

Part 2

2012年MF3全新形象 亮丽登场！ MF3 NEW LOG0, NEW LOOK!

新的MF3标志 + 创造了一个可爱又友善的大象吉祥物「Mumbo」 + 以鲜橙色作为MF3的企业颜色。 New MF3 Logo + create a lovely, friendly elephant mascot of “Mumbo” + bright orange as the corporate color of M MF3 F3

MF3新形象

隆重登场

MF3 2012重新定位，让消费者能以优惠的价格买到优质的

MF3亲善大使:Mumbo o ·

MF3创造了「友善的大象」, 她象征着稳重、吉祥、有 智慧，亲和及有活力，而且也被视为能够带来幸运和

家具产品。为消费者提供一站式服务-以厂家的价格，买到

财富。

出口品质的家具。 · 70%的优质家具皆以厂家价格出售。 · 集合了本地制造商与欧美国家进口家具著名品牌的经销

·

就像马来西亚家具产品，不管是稳重实在或天马行空 的家具皆能创造出不同的面貌。

商，展出类别相当齐全的家具装饰。 · 参观者可游览超过百家参展厂家的摊位，先目睹新产品 推介。

大象虽体积庞大，但内在机灵，制造出无限的惊喜。

·

MUMBO也代表着MF3，友善而充满活力，稳重而有 智慧，给消费者带来意想不到的惊喜！同时也代表着 各式各样的家具产品，是我们疲累时的衷实伙伴、生

· 一站式服务，从东方经典到时尚、现代化家居风格，让 · 消费者把起居空间化为舒适的休闲起居家园。

活的良伴。

· 无论您是想为厨房添加新意或重新布置儿童房，乃至于 只是购买装饰品， MF3皆一应俱全。

·

橙色，让人眼前一亮！

·

据了解，市场上的家具消费展，从来没有以吉祥物为 主，因此MF3创造了「友善的大象」，以吸引消费者 的瞩目。

MF3 2012筹委会主席林建明解释，橙色，让人的第一印象 是充满了活力与朝气，是清新自然舒适的色彩，仿佛沐浴在

Mumbo穿梭于MF3场内，消费者可随时见到她的踪 影，她那充满喜感和亲切的造型，成为小朋友和大人 的好伙伴。

温暖的阳光里，让人感觉温暖，富足和快乐；就像一个温馨 而舒适的家居环境，给人一种温暖的感觉，留下印象。

MF3活动亮点 送出总值RM60, 000现金礼券！ MF3筹委会副主席张添福(Alfo Chong)指出，在MF3期 间，大会每日派送RM33~RM3,333现金礼券及幸运抽奖、

MF3室内设计杂志-HoMe Fashion 3 · 印刷20,000本室内设计杂志，免费 派送给参观者。

每一天，首100名展销会参观者可免

· 参展商送出免费的折扣固本，让你

费获得价值RM33现金礼券，只限在场内使用。所有现金礼

消费之余，还可以节省部分开销，

参观及免费现金礼券:

券都具100% 现金价值，不附加任何购买条件。

势必让消费者物超所值。 · 国内外的潮流趋势专题文章，教你

058

欢乐时光3

家居布置。Dr. Eric Leong向读者

每天中午12点、下午3点和6点（3个时段），会有30分钟

分享家居风格转换之贴士，必能

欢乐购物时光，让参观者以RM3以上价格购买特选项目。

让您对家居环境的布置大有启发！

创意空间 (Power Station)

厨房橱柜设计走廊（Kitchen Cabinet Branding Corridor）

邀请国内著名的室内设计师Dr. Eric Leong在Power

邀请国内著名的室内设计师Dr. Eric Leong在Power

Station发挥创意，为您介绍2012年装修的潮流与经典作

Station发挥创意，为您介绍2012年装修的潮流与经典作

品，希望能启发紧贴家具潮流资讯的消费者。

品，希望能启发紧贴家具潮流资讯的消费者。

2012 MF3 – New Image, New Branding Re-positioning——So that consumers can buy high quality furniture products at desirable prices.

KLSFEA署理会长兼MF32012筹委会主席林建明（左）及MF3 筹委会副主席张添福在MF32012开幕后的记者会上，与大家 分享MF32012的新形象、新卖点，为消费者带来不少惊喜。

Why ORANGE? MF3 has initiated make-over and selected Orange as the theme colour. The first impression of Orange - energetic, warm, rich and

One Stop Expo -- Get export quality furniture at factory price · 70% of the products sold at the exhibition will be supplied

cheerful. We hope that orange will project a warmth feeling; like a warm and comfortable home environment.

directly by local manufacturers. ·

MF3 gathers local manufacturers as well as distributors of imported brands from as far as the USA and Europe.

·

MF3 is a recognized launching pad for new products, and an extremely time-efficient way to keep up with the latest innovations in home furnishings.

Why Mumbo?

1. Furniture exhibition in the market never create a mascot, so MF3 created a friendly and approachable Mascot named MUMBO to represent MF3.

2. It symbolizes steadiness, strength, vitality, celebration &

Over hundreds of exhibiting booths at the fair to demonstrate

friendly. It represents MF3 bringing various type of furniture

stylish home furnishings – from classic oriental to chic,

to town and surprises. It will be a sure attention grabber.

contemporary home styles; from bathroom to the living hall.

3. The elephant, although it is huge, it’s intelligent. Like

Whether you are looking to add a new piece to your kitchen or

Malaysia’s furniture products, whether it is heavy, stable, chic

your children’s room, or simply looking for some decorative

or creativity, it does create a different look to consumers.

accessories, MF3 has it all!

Event Highlight Total RM60, 000 Cash Voucher given out to the visitors! -

HoMe Fashion 3 - All visitors will get a lifestyle interior design

RM33 – RM3,333 Cash Voucher & Lucky Draw. 1st 100 visitors

magazine that contains free discount coupons and feature articles

will get RM33 cash voucher every day. All cash vouchers are of

– including Dr. Eric Leong’s tips on home transformation – that

100% Real Cash Value with no purchase conditions, channeling

will benefit aspired home decorators.

100% sales to the exhibitors.

Happy Hour 3 - Selected items sold at RM3 onwards during

Power Station - Invited the nationally renowned interior designer, Dr. Eric Leong to host a Power Station at MF3 to feature

the 30-minute Happy Hour at 12pm, 3pm and 6pm. Visitors can

a masterpiece work that reflects the latest furnishing trends in

expect to buy first-class quality products at unbelievably low

2012 – an inspiration for all homeowners who are looking to

prices.

stay in-touch with the most up-to-date home styles. Even more exciting, the pieces at the Power Station ensemble were given out to lucky winners at a draw during the fair!

Creative Kitchen Cabinet Branding Corridor - To achieve the government’s vision by creating “Malaysia Brand”, MF3 has been establishing Branding Corridor since 2008. “Creative Kitchen Cabinet Corridor” is the theme for this year, to drive the development of furniture industry to create and promote a variety of brand furniture.

059

最佳摊位设计比赛 Best Booth Design Competition Part 3

得奖摊位代表们于颁奖礼后合影 (左至右)Adler Curtain董事Siau Pei Pei、 Youth Living代表Irene、Goodnite总经理Dr. Cher Weng Chung、 Alfo行销经理Alvin Yong、 Moscule Design董事Jason Lim、 及 Novel董事经理K.L.Wong。

最佳摊位设计比赛 展会的第一天，大会进行了「最佳摊位设计比赛」，评选即奖励6 个别具创意的参展摊位。让展销会更具看头。当天的比赛也分为72 平方公尺以上及72平方公尺以下两个级别为基准。

Best Booth Design Competition A good booth design with a good concept can help boost product and company identity. This award aims to encourage creativity and design in the construction of the booth, placing and emphasis on theme, workmanship and finishing to give the booth an added edge in attracting visitors. These competitions were exclusively open to MF3 Exhibitors only. iN Publisher创办人IKO（左）及《漂亮家居》副主编谢 慧君(右)受邀担任MF3 2012的 「最佳摊位设计比赛」 的评审活动，一同选出最具创意设计的摊位。

060

Above 72sqm Gold Prize

Novel Furniture Sdn Bhd以居家摆设实例作为参展风格，成功吸引参观者的目光，赢取了「最佳摊位设计比赛」72平方公尺 以上组别冠军。

Above 72sqm Silver Prize

以简约高雅的摊位设计风格的Goodnite Enterprise (M) Sdn Bhd，获得了「最佳摊位设计比赛」72平方公尺以上组别的亚军。

061

Above 72sqm Bronze Prize

充分展现了年轻活泼居家生活风格的Youth Living Furniture Sdn Bhd也被选为「最佳摊位设计比赛」72平方公尺以上组别的季军。

Below 72sqm Gold Prize

Moscule Design以高雅现代风格设计了展示摊位，成功捕捉了评审的目光成为了「最佳摊位设计比赛」72平方公尺以下组别冠军得主。

062

Below 72sqm Silver Prize

Alfo Group Sdn Bhd完美展示了灯饰的光与影的美感，赢得了「最佳摊位设计比赛」72平方公尺以下组别的亚军。

Below 72sqm Bronze Prize

运用了简单明确的窗帘及窗户产品展示风格，让Adler Curtain & Fabric Sdn Bhd获得了「最佳摊位设计比赛」72平方公尺以下 组别的季军。

063

Part 4

MF3@Viva Home 再迈进一步 New Launching of MF3 – MF3 @ Viva Home Shopping Mall

马来西亚家具与装饰展销会（MF3）积极打造大马家具行业

Malaysian Furniture & Furnishings Fair, MF3 expanded its reach to

形象与品牌。为了加快企业信息传播的速度和力度，让更多消

Malaysian consumers with MF3 at VIVA HOME SHOPPING MALL,

费者甚至国内外采购商了解到马来西亚家具企业，今年全力出

bringing quality cum affordable home furniture and furnishing

击，从一年一次的展销会升级至一年两次。

solutions to homeowners again in November 2012.

今年的第一场MF3于7月份假吉隆坡会展中心（KLCC）落幕，

The exhibition area for MF3 – Viva is more than 6000 square meter,

第二场也于11月15日至18日，一连4天在Viva Home成功举

which include exhibition hall @ level 2 and exhibition area at Ground

办。MF3在 Viva Home展览的规模约6000平方公尺，包括2楼

oor. 70% of the products sold at the exhibition were supplied directly

展览厅及底层的展览面积。场内超过70%的优质家具皆以厂家

by local manufacturers, allows budget homeowners to walk away with

价格出售。

high quality products.

秉持着「国际品质，厂价直销」为展览会之目标，提供一站式

Please log-on to ofcial website @ www.mf3.my for further details

服务，集合本地制造商与欧美国家进口家具著名品牌的经销 商，展出类别齐全的家具与装饰产品，让参消费者参观购买， 省时又省心。

064

第8届马来西亚国际出口家具展 (Export Furniture Exhibition Malaysia,简称为EFE)

The 8th Export Furniture Exhibition Malaysia 2012 Soars to Greater Heights 时间:7/3/2012 - 11/3/2012 会展场馆:Malaysia Agro Exposition Park Serdang(MAEPS)

❶

❷

❸

068

❹

❺

❻

❼

由

马来西亚家具同业联合总会(Malaysia Furniture

家具展区展出产品种类繁多，各有风格，从卧室家具、现代

Entrepreneur Association，简称为MFEA)主办的马

家具、办公家具、古典家具、客厅家具、红木家具、实木、

来西亚国际出口家具展EFE 2012于MAEPS举行,展出空间总

厨房家具、儿童家具、户外/花园家具、定制家具、钢制家

面积高达80,000平方公尺。

具、玻璃家具、藤制家具、休闲家具、教育家具到软体家具 等一应俱全。其他展出产品包括了家具材料、装饰材料、五

EFE 2012展览期间，吸引了超过120个国家的访客及买家，

金及配件饰面材料、涂料及粘合剂等。

其中包括了东南亚（45.0％）、欧洲（11.0％）、非洲（10.0 ％）、其他亚洲国家（9.0％）、美国（8.0％）、澳洲和大

整体而言，展出的家具系列以现代简约风格为主，以简单的

洋洲（8.0％）及中东（8.0％）。共有超过300家本地及国外

线条为主，没有多余的装饰。色调方面偏向大地色系，迎合

首屈一指的家具制造商、出口商和供应商参与此次的展览,让

现代人向往返璞归真的生活心态。随着自然材质风格日渐受

买家尽情享受采购便利。2012年的EFE销售额再创纪录，销

到欢迎，木材质家具占了大部分。现代人的居家空间越来越

售额达7.35亿美元，比起2011年的7亿美元增长了5.0％。

小，家具的尺寸设计逐渐偏小，以精巧实用为主，迎合空间 的需求。

1.

EFE是马来西亚一年一度最具有代表性的出口家具展销会，也是马来西亚一年一度最具有代表性的出口家具展销会。

2.

吉隆坡暨雪兰莪家具企业商会（KLSFEA）于EFE 2012展览的展位，为家具业者提供最直接的交流与服务。

3.

经典风格设计的皮革沙发永不过时,质感优秀,造工精致。大马出品的皮革沙发在国际市场赫赫有名。

4.

种植及原产业部部长Tan Sri Bernard Dompok（左2）出席EFE 2012，并主持推介仪式。

5.

NEXTUS:Student Furniture Competition为年轻设计师提供一个发表创意设计的平台，鼓励更多人投身家具设计行业。种 植及原产业部部长Tan Sri Bernard Dompok在EFE开幕典礼后抽空参观参赛者的作品，聆听他们的设计概念。

6.

绿色家具品牌oeko在会场的不同角落置放休息椅，让参观者随时可以休息，亲身体验椅子的舒适质感。

7.

ib sofa的展位简洁大方，呼应其现代简约风设计的家具风格。

069

❽

The Export Furniture Exhibition (EFE) 2012 held from 7-11

exploring the wide spectrum of innovative and creative displays of

March 2012 at the Malaysia Agro Exposition Park Serdang was

home, ofce, indoor and outdoor furniture.

a great success. It posted yet another high record sales at US$735 million, an increase of 5.0% over 2011 at US$700 million.

EFE 2012 lled 80,000sqm of exhibition space with more than 300 exhibitors from Malaysia and the region. This year’s fair opened

The resounding success and outcome of the EFE, the best ever

with much excitement; large crowds visited the fair on its rst day

in the 7-year history of the Export Furniture Exhibition, showed

of exhibition itself. There was an air of vibrancy from the start.

the progress, the continued strength, and the appeal of the annual

This indicated that EFE continues to be attractive to international

international furniture fair for international buyers, despite the lin-

buyers and at the same time, good for our exhibitors.

gering global economic challenges.

EFE 2012 International Furniture Night, held on 8th March 2012 The show registered a bigger turnout of overseas buyers of 5,339,

at Shangri-La Hotels, Kuala Lumpur, marked a new chapter with

an increase of 4.6% over 2011, bearing testimony to EFE’s posi-

the Furniture Leadership Award (FLA) ceremony, an event jointly

tion as one of the most favored furniture fairs in the world.

hosted by the Organizer and APS Media.

Buyers from 120 countries consisted of visitors from South-East

EFE 2012 concluded successfully and response by exhibitors for

Asia (45.0 %), Europe (11.0 %), Africa (10.0 %), other Asian

EFE 2013 which is scheduled from 6-10 March 2013, is very en-

countries (9.0 %), America (8.0 %), Australia and Oceania (8.0

couraging with many exhibitors conrming their participation.

%), and Middle East (8.0 %). Visitors and buyers had a eld time

070

❾

8.

木材质家具在市场上大受欢迎，迎合现代人追崇返璞归真的生活。

9.

家具业者灵机一动，把「紫禁城」搬进展会，古色古香的展位设计 成功吸引人潮 。

10. 现场也有展出海外家具作品，图为成都中国馆。 11. Jukraf的白色家具系列风格简约迷人，以海军风主题呈现出清新别致 的感觉。 12. 马来西亚制造的家具品质优秀，价格公道！ 13. 采用棕榈木(palm wood)的绿色家具系列是目前的趋势之一,也是推 崇环保族的最佳选择。

071

MALAYSIA’S EXPORTS OF FURNITURE, BY COUNTRY

马来西亚家具出口 2011(Jan - Aug)P

2011P COUNTRY 国家 TOTAL EXPORTS

Share %

Value (RM Mil)

Share %

Value (RM Mil)

Share %

Change %

7,670.4

100.0

4,943.5

100.0

5,230.8

100.0

5.8

2,016.8

26.3

1,298.5

26.3

1,487.9

28.4

14.6

1

UNITED STATES OF AMERICA 美国

2

JAPAN 日本

893.0

11.6

554.3

11.2

453.0

8.7

-18.3

3

SINGAPORE 新加坡

630.1

8.2

403.7

8.2

403.5

7.7

-0.1

4

AUSTRALIA 澳洲

520.7

6.8

319.5

6.5

341.0

6.5

6.7

5

UNITED KINGDOM 英国

401.5

5.2

260.6

5.3

283.1

5.4

8.6

6

CANADA 加拿大

278.3

3.6

182.3

3.7

209.2

4.0

14.8

7

INDIA 印度

273.3

3.6

171.8

3.5

168.6

3.2

-1.8

8

UNITED ARAB EMIRATES 阿拉伯联合酋长国

256.7

3.3

167.1

3.4

169.8

3.2

1.6

9

SAUDI ARABIA 沙地阿拉伯

146.9

1.9

101.1

2.0

111.8

2.1

10.6

10

ALGERIA 阿尔利及亚

100.0

1.3

72.7

1.5

73.7

1.4

1.4

11

FRANCE 法国

96.5

1.3

65.2

1.3

59.8

1.1

-8.3

12

GERMANY 德国

94.2

1.2

67.3

1.4

73.8

1.4

9.6

13

RUSSIAN FEDERATION 俄罗斯联邦

89.8

1.2

51.7

1.0

97.2

1.9

87.9

14

PHILIPPINES 菲律宾

86.7

1.1

55.4

1.1

64.7

1.2

16.8

15

NETHERLANDS 荷兰

78.8

1.0

54.1

1.1

52.1

1.0

-3.6

16

THAILAND 泰国

73.5

1.0

51.5

1.0

58.4

1.1

13.5

17

CHILE 智利

73.1

1.0

51.2

1.0

45.2

0.9

-11.8

18

KOREA 韩国

72.5

0.9

42.6

0.9

45.5

0.9

6.9

19

SOUTH AFRICA 南非

71.4

0.9

46.2

0.9

47.5

0.9

2.7

20

INDONESIA 印尼

70.5

0.9

46.1

0.9

56.5

1.1

22.6

SOURCE资料来源: MATRADE

072

Value (RM Mil)

2012(Jan - Aug)P

MALAYSIA’S EXPORTS OF FURNITURE DETAILS

马来西亚家具出口详情： 2011(Jan - Aug)P

2011P Items 产品项目

2012(Jan - Aug)P

Value Share Value Share Value Share Change (RM Mil) % (RM Mil) % (RM Mil) % %

TOTAL EXPORTS

7,670.4 100.0

4,943.5 100.0

5,230.8 100.0

5.8

Wooden Furniture 木制

6,198.6

80.8

3,994.0

80.8

4,245.9

81.2

6.3

SITC

82151

Office furniture of wood

408.3

5.3

273.8

5.5

320.1

6.1

16.9

SITC

82153

Kitchen furniture, wood

554.2

7.2

358.4

7.3

397.5

7.6

10.9

SITC

82155

Bedroom furniture, wood

1,581.1

20.6

993.1

20.1

1,200.6

23.0

20.9

SITC

82159

Other wooden furniture

2,437.4

31.8

1,562.0

31.6

1,559.7

29.8

-0.1

SITC

82116

Seats,nes,with wooden frame

1,217.6

15.9

806.6

16.3

768.1

14.7

-4.8

Metal Furniture 金属

564.5

7.4

367.2

7.4

362.3

6.9

-1.3

SITC

82131

Office furniture,metal

188.2

2.5

120.7

2.4

135.6

2.6

12.4

SITC

82139

Other metal furniture

376.3

4.9

246.5

5.0

226.7

4.3

-8.0

23.8

0.3

14.3

0.3

17.2

0.3

20.8

592.7

7.7

379.5

7.7

404.2

7.7

6.5

2.8

0.0

1.6

0.0

4.0

0.1

155.0

29.6

0.4

19.7

0.4

17.9

0.3

-8.8

3.0

0.0

2.2

0.0

3.2

0.1

42.0

Plastics Furniture 塑胶 SITC

82171

Furniture of plastics

Seats and its parts 座椅及其零件 SITC

82111

Aircraft seats

SITC

82112

Motor vehicle seats

SITC

82113

Seats of cane,bamboo,etc

SITC

82114

Adjustable swivel seats

159.2

2.1

99.9

2.0

82.1

1.6

-17.8

SITC

82115

Seats,convertible beds

1.1

0.0

0.7

0.0

0.4

0.0

-38.3

SITC

82117

Seats,nes,with metal frames

102.5

1.3

65.2

1.3

69.7

1.3

6.9

SITC

82118

Other kinds of seats

86.6

1.1

58.9

1.2

44.5

0.9

-24.4

SITC

82119

Parts of seats

207.8

2.7

131.5

2.7

182.5

3.5

38.8

21.7

0.3

13.3

0.3

10.5

0.2

-21.6

269.1

3.5

175.2

3.5

190.6

3.6

8.8

Furniture of other materials 其他材料的家具 SITC

82179

Furniture of other materials

Parts of furniture 家具零件 SITC

8218

Parts,metal,wood furniture

SOURCE资料来源: MATRADE

073

MALAYSIA’S IMPORTS OF FURNITURE, BY COUNTRY

马来西亚家具进口 2011(Jan - Aug)P

2011P COUNTRY 国家 TOTAL EXPORTS

Share %

Value (RM Mil)

Share %

Value (RM Mil)

Share %

Change %

1,340.2

100.0

877.1

100.0

898.2

100.0

2.4

1

CHINA 中国

508.8

38.0

324.0

36.9

362.8

40.4

12.0

2

JAPAN 日本

186.1

13.9

126.4

14.4

89.6

10.0

-29.1

3

INDONESIA 印尼

103.6

7.7

73.9

8.4

92.5

10.3

25.1

4

THAILAND 泰国

77.7

5.8

46.1

5.3

80.6

9.0

75.1

5

GERMANY 德国

70.5

5.3

49.0

5.6

32.3

3.6

-33.9

6

VIETNAM 越南

70.4

5.3

48.3

5.5

41.3

4.6

-14.4

7

UNITED STATES OF AMERICA 美国

51.6

3.9

35.3

4.0

25.1

2.8

-28.8

8

SINGAPORE 新加坡

43.6

3.3

25.0

2.9

20.2

2.3

-19.2

9

KOREA 韩国

38.1

2.8

23.9

2.7

31.8

3.5

32.9

10

TAIWAN 台湾

37.2

2.8

25.5

2.9

21.9

2.4

-14.2

11

ITALY 意大利

34.0

2.5

26.6

3.0

17.4

1.9

-34.4

12

BELGIUM 比利时

19.7

1.5

10.8

1.2

5.4

0.6

-49.8

13

HONG KONG 香港

14.2

1.1

8.4

1.0

9.3

1.0

11.3

14

FRANCE 法国

13.7

1.0

9.6

1.1

6.1

0.7

-36.5

15

POLAND 波兰

11.2

0.8

6.8

0.8

9.9

1.1

45.9

16

PHILIPPINES 菲律宾

8.8

0.7

5.8

0.7

4.2

0.5

-27.9

17

SWEDEN 瑞典

6.9

0.5

3.9

0.4

5.0

0.6

28.3

18

UNITED KINGDOM 英国

6.8

0.5

4.2

0.5

5.9

0.7

40.8

19

INDIA 印度

5.7

0.4

3.0

0.3

6.7

0.7

124.7

20

PORTUGAL 葡萄牙

4.8

0.4

3.5

0.4

2.8

0.3

-20.5

SOURCE资料来源: MATRADE

074

Value (RM Mil)

2012(Jan - Aug)P

MALAYSIA’S IMPORTS OF FURNITURE DETAILS

马来西亚家具进口详情： 2011(Jan - Aug)P

2011P Items 产品项目 TOTAL EXPORTS Wooden Furniture 木制

2012(Jan - Aug)P

Value Share Value Share Value Share Change (RM Mil) % (RM Mil) % (RM Mil) % % 1,340.2 100.0

877.1 100.0

898.2 100.0

2.4

384.3

28.7

247.3

28.2

258.3

28.8

4.5

SITC

82151

Office furniture of wood

16.6

1.2

10.2

1.2

16.3

1.8

60.7

SITC

82153

Kitchen furniture, wood

35.9

2.7

24.5

2.8

26.4

2.9

7.5

SITC

82155

Bedroom furniture, wood

55.1

4.1

33.8

3.9

33.8

3.8

-0.2

SITC

82159

Other wooden furniture

183.2

13.7

116.6

13.3

121.5

13.5

4.2

SITC

82116

Seats,nes,with wooden frame

93.6

7.0

62.2

7.1

60.3

6.7

-3.0

116.8

8.7

77.1

8.8

75.2

8.4

-2.5

Metal Furniture 金属 SITC

82131

Office furniture,metal

42.7

3.2

31.9

3.6

23.2

2.6

-27.1

SITC

82139

Other metal furniture

74.1

5.5

45.2

5.2

51.9

5.8

14.8

32.4

2.4

20.2

2.3

16.6

1.8

-17.8

620.3

46.3

411.4

46.9

404.8

45.1

-1.6

Plastics Furniture 塑胶 SITC

82171

Furniture of plastics

Seats and its parts 座椅及其零件 SITC

82111

Aircraft seats

36.5

2.7

28.7

3.3

12.4

1.4

-56.9

SITC

82112

Motor vehicle seats

29.9

2.2

19.2

2.2

17.5

1.9

-8.9

SITC

82113

Seats of cane,bamboo,etc

1.4

0.1

0.8

0.1

1.4

0.2

66.4

SITC

82114

Adjustable swivel seats

7.6

0.6

5.2

0.6

6.7

0.7

27.2

SITC

82115

Seats,convertible beds

3.7

0.3

2.4

0.3

2.5

0.3

4.3

SITC

82117

Seats,nes,with metal frames

31.9

2.4

19.8

2.3

26.6

3.0

34.3

SITC

82118

Other kinds of seats

23.6

1.8

15.2

1.7

20.8

2.3

36.9

SITC

82119

Parts of seats

485.6

36.2

320.0

36.5

316.9

35.3

-0.9

16.0

1.2

10.5

1.2

13.9

1.6

32.5

170.5

12.7

110.6

12.6

129.3

14.4

16.9

Furniture of other materials 其他材料的家具 SITC

82179

Furniture of other materials

Parts of furniture SITC

8218

家具零件

Parts,metal,wood furniture

SOURCE资料来源: MATRADE

075

We Supply to Various Industries Certi cate No. 8419

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We Manufacture over 80 Polyurethane (PU) Foam Grades which Includes : i) Conventional Foams ii) High Resilience (HR) Foams iii) Fire Retardant (FR) Foams (complies with American & British Standards) iv) Visco-Elastic (VE) Foams (Memory Foam) v) Rebonded Foams vi) Anti-Static Foams vii) High Load Bearing Foams

.

UPHOLSTERY

Various Machineries to Support Customer Needs ROLL FOAM

DINING CHAIR

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Large Scale Foam

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Production

Layering

Contour

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Our Lab & QC Team are Well Equipped to Ensure Standardization PRECUT FOAM

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Foam Compression

Foam Fire Resistant

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North to South We Will Supply to You ACOUSTIC FOAM

SOUND PROOFING

Employees are Well Trained & Happy We Reuse, Reduce & Recycle. We do Our Part to Help Mother Earth

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and many more…

THIS IS WHAT WE DO

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CHL Foam Industries Sdn Bhd (622477-V) No.10, Topaz Industrial Centre, AL75, Lot 2362, Kampung Baru Sungai Buloh, Seksyen U19, 40160 Shah Alam, Selangor, MALAYSIA.

Tel : (+603)-6141 2011/12/13

Fax : (+603)-6140 3236

Email : inquries@chlfoam.com.my

and many more…

State Your Needs & We Will Do Our Best !!!

Interview 专访

家具业新生代

黄君良 Mr Wong Khoon Leong 董事经理 Managing Director Novel Furniture Sdn. Bhd.

078

黄君良传承Novel家具 的光辉使命

Carrying On The Furniture Company Legacy

N

ovel Furniture Sdn. Bhd.是本地家具业者的佼

力沟通，并达成共识的理念。

佼者，拥有超过37年的家具制造经验，从概

念、设计、原材料、成品到品质，深受好评。创办至

谈到与父亲的相处之道，黄君良表示，父子间的话题主

今，Novel创办人黄天才凭着不间断的毅力与坚持，由

要是围绕在公司业务及有关家具行业的课题。黄君良表

原本只有他及10个员工的小小家具厂，跃身成为了家具

示，「我父亲在家具行业拥有相当资深的经验，我非常

生产公司，并销售至海内外市场。

重视他的意见。每当遇到任何难题及障碍时，我都会与 父亲一同商讨，寻找最佳方案。」

Novel所制造的家具范畴围广泛，囊括中上与高级的家 具，以最好的科技与原料，制造出高品质的家具。从创

随着马来西亚的蓬勃发展，社会日益富裕及升华，黄

办人黄天才到他的第二代接班人黄君良，Novel一直秉

君良相信，未来的消费者将更注重居家装潢与摆设

持着这个理念。

的概念，以打造完美亮丽居家环境为重要考量。因 此，Novel非常重视完整的家居概念，希望透过概念式

身为Novel的第二代接班人兼董事经理，黄君良从小就

的家具展示，让顾客找到「家的感觉」，这也成为了公

与家具结下不解之缘。在父亲耳濡目染下，黄君良在家

司的经营销售理念。

具制作业的根基更为稳固，为他日后协助父亲打理生意 打下了稳固的根基。

Novel陈列室成功地把家具融入了居家摆设概念，完整 地陈列出饭厅、卧房、客厅环境，让顾客到访时，有一

「从小到大，父亲逢周日假期都会带着我们几个孩子出

种回到家的感觉，并透过实际的陈列展示，了解每一件

入家具厂及家具店，间接灌输了我们制作家具及经营家

家具最真实的功能与搭配效果。

具企业的知识。因此，可说我是与家具一同成长的孩 子。长大后，自然而然地加入了家具行业。」

在不断的坚持与努力下，Novel 迎来了光辉的第37年， 成功建立了巩固的家具外销事业，以制造出高品质及设

1994年，黄君良念大学念到一半，毅然决定辍学，进

计创新的家具为最终目标。黄君良指出，家具品牌化是

入父亲的公司工作。「当时，父亲坚持要我继续完成学

现今家具业发展的趋势。若要巩固品牌在家具业外销出

业，但我认为自己已作好准备，要加入父亲的公司协助

口市场上的定位，保持优质的家具手工艺技术更为重

他打理事业。」

要。

对黄君良而言，加入家族企业其实利弊相当。黄君良直

「目前，我们于中东等国家的外销据点获得了非常稳定

言，最大的好处是省略了由零开始的艰辛创业过程，也

的业务发展。」2012年，Novel进一步拓展业务，增设

因为能与信任并理解他的人一同工作，能更有效率地处

更多的外销据点。在未来，黄君良希望能持续研发新产

理事务。

品以供应庞大的外销市场。

黄君良坦言，与父亲、弟兄及其他家族成员一同共事，

黄君良深信，若要把Novel拓展至世界各地，网络化作

难免也会面对意见不同的情况。此时，他们会不断地努

业系统将会成为家具业最贴切的新方向。网络不但能

079

简化了以往繁琐的销售程序，同时也能以最方便快速的 方法与各界保持连系，让公司业务经销变得更为流畅简 易。

M

r Wong Khoon Leong (KL Wong) joined Novel Furniture Sdn. Bhd. in 1994, the company founded by

his father. With 18 years of effort pooled by his family members and siblings, Wong ushered Novel to a new height, growing

如今，Novel以设立网站系统为首个前进目标，让顾客

from strength to strength. To Wong, furniture business in those

们在任何时候与地点都能透过网站轻松快速地了解产

days were not a pleasant job; it was dusty and dirty. New and

品。黄君良相信Novel融入了更符合现代化的经营模

revolutionary technology coupled with advance machineries

式，如启用资讯科技应用程序及软件，能更进一步扩展

brought new era to Novel after the company stood strong for

业务发展的版图。

the past 37 years. Now, Novel exports to countries around the world with only quality and uniquely designed furniture,

与此同时，黄君良也拟定了多个计划与目标，期许能在

earning a high reputation in the industry.

未来的五年内达成。其中一个目标就是能在中国市场设 立更多陈列室及推出更多新的产品。若要持续稳定地经

“I joined the company in 1994 without nishing my university

营并拓展事业，黄君良认为，千万不能满足于现状而过

studies. My father wanted me to continue studying, but I felt

于自信，这将会导致停滞不前。

ready for a job at that point in time.” Wong elaborates further, “Since young, on many Sundays, my father would bring us

黄君良认为，家具业者必须紧贴市场趋势，了解消费者

kids to the factory and other places related to the furniture

的需求，不断地精益求精。「如果要在三年内达成所预

business. I suppose you could say I was groomed for the

定的计划，那现在就必须作好万全的准备。」

industry – luckily, I was quite happy to be involved with the furniture industry and gained entry to the family legacy.”

如果持续成为马来西亚家具业的原始设备制造商 （OEM），他相信在未来的发展与全球竞争中将会面

Fast-forward to 2012, Managing Director of Novel, Wong has

对日益艰巨的经营困境，因此他透过投资研发独特家具

big plans to further expand Novel’s brand in the international

设计，加上打造专属品牌，让公司在一片竞争中突围而

market. For the foreseeable future, Wong hopes to not only

出。

maintain but also further develop the exportation of Novel products. Countries in the Middle East, Wong says, offers

Novel能拥有今天的成就，取决于注重产品设计、颜色

steady business.

及各方面的每个小细节，努力不懈地为消费者制造更佳 的产品。黄君良建议，家具业者除了刻苦耐劳，也必须

There are pros and cons to running the family business. Wong

多到本地或海外的家具展观摩，多了解全球家具业的新

says the daily topics with his father seem to mainly revolve

动向与趋势，精益求精才能站稳脚步。

around the furniture business which has integrated in their life. “ I value my father’s advice and we discuss issues of

对于本地家具业的未来展望，黄君良相信，只要家具业

complications and resolve them. ”

者能同心协力，家具业必能从一般人的刻板印象「夕阳 事业」，转变成具活力及充满机会与可能性的事业。

080

Wong is glad that Novel offers him the advantage of not

starting from scratch and working with people he trusts.

With his mega vision and expectations regarding Novel, Wong

However, he is subjected under much pressure to uphold his

divulges that there are many goals he wishes to accomplish

family’s name in the business. Furthermore, members of the

in the next ve years. His plans include opening more

family and siblings may have different opinions in operation.

showrooms in China and churning out new furniture products yearly. To stay relevant and grow a furniture company, Wong

Differing in opinions or not, the facts speak for themselves

advises, one must never stay too complacent and not change

that Novel has not only persevered but leaped from strength

with market trends. “What you want to see in three years, you

to strength since its inception. When it was rst started by

need start preparing now”, he says. Based on his observations,

his father, there were barely ten people to work for what was

neo-classism and post-modernism furniture are in trend now.

then the business of producing and selling kitchen appliances to local stores.

Wong believes that although the furniture industry may be regarded as a “sunset industry” to many, the viable future of

Having watched his father built the company bit by bit,

each and every company solely depends on individual effort.

Wong says he has been exposed to every detail in producing

Continuing and indulging in OEM (Original Equipment

furniture, this has helped him greatly in expanding Novel’s

Manufacturing) will encounter stiffer competition globally. It

empire into what it is today. Of course, building a brand

would be wise for furniture companies to invest in their own

name is important but good craftsmanship obviously remains

unique designs so as to stay a oat in the industry. With the

important in order to allow Novel to keep gaining edge.

growing afuence of the Malaysian economy, Wong believes that soon Malaysian consumers will be even more discerning

As of now, Novel focuses on the Total Home Concept,

when it comes to choosing furniture to proudly display in

emphasising on selling the ‘feeling’ of a home to potential

their own homes.

clients and not just a piece of displayed furniture. The Novel showroom showcases display different living lifestyles such

Being more tuned to trends and innovative as well as hard

as a complete dining room or a furnished bedroom at home.

working is the golden rule to stay aoat in furniture industry,

In the Middle East where Novel exports to, potential clients

Wong adviseds. Broadening your view and learning to be

more than often end up buying everything in the showcase,

creative by visiting furniture exhibitions around the world will

replicating it in their houses.

rejuvenate and energize your career to be more competitive.

Little details in designs and colours may make the whole

To gain strong foothold in the global market, Wong is

world different and make your company stand uniquely above

convinced that going electronic and investing in I.T. software

the horizon. This is what Novel is today.

will make business deals smoother and easier, hence growing the company. Novel maintains a user-friendly yet sophisticated website allowing potential clients to view Novel products and even making deals from home.

081

Interview 专访

家具业新生代

许国栋 Mr Tenchi Ko 市场行销及出口部经理 Marketing & Import Manager ib Sofa Sdn. Bhd.

082

许国栋积极推动 ib Sofa品牌化

An Unexpected Calling at ib Sofa

今

年30岁的许国栋（Tenchi Ko）是国内知名家具

亲力亲为。我会到工厂和员工一同参与制造家具，了解

制造商ib Sofa Sdn. Bhd. 的市场行销及出口部

整个制作的过程，只有这样才能真正掌握整个操业过程

经理，对家具业充满抱负的他是本地家具业新生代的佼

和了解制作家具的每一个细节。」他也必须负责监督作

佼者。

业的进度，以确保产品的品质处于最佳状态。

说起他踏入家具业的渊源，必须追溯至9年前。话说当

对许国栋而言，加入家族企业的最大优势莫过于能完整

时的他尚在念大学，主修科技工艺系。趁着学期假期到

掌握经营公司的知识与学问。从制作产品到销售，直至

父亲许 烺 裕一手创办的IB Sofa公司帮忙。「当初进入

把产品送到消费者的手里的整个过程，也只有在家族企

父亲的公司帮忙，其实是想累积更多的工作经验。」那

业才能体验得到。「工作时，我不但参与产品的制作和

次的「假期工」经验让许国栋对家具业产生了浓厚的兴

市场行销，也与送货司机一同外出送货，从中更了解顾

趣，自然而然地加入了父亲的公司IB Sofa。

客对产品的评价及建议。」

加入IB Sofa家族企业后，许国栋主要负责市场行销的部

在跨年代的经营方针及家具业的大环境趋势下，无论是

分，协助管理公司的营运操作及外销市场。「由于经营

经营管理或制作程序已逐渐在转变，然而在家具作业程

家具企业与大学时期修读的课程并不相关，所以我必须

序方面，依然需要大量的传统手工艺技术。目前家具业

由零开始重新学习。」他谦虚地说。

面对的其中一个挑战就是手工艺的人才短缺困境。因 此，他也强调，必须积极培训及发掘有关这方面的人

许国栋的父亲至今依然活跃于公司的大小事务。许国栋

才。

的妹妹也是家族企业的一份子，一同协助父亲管理公司 业务，并肩作战。许国栋坦言，虽然家族企业已有稳固

许国栋补充，「虽然目前的家具制造已进入机械化的时

的基础，但自己希望能协助父亲把事业做得更好。因

代，但是在制造家具过程中，我们依然需要精湛的手工

此，同时也面对着把公司推上更高峰的压力。

艺，才能制作出一件高品质的家具。」

谈到与父亲的相处之道，许国栋视父亲为他的人生导

随着国外家具市场的崛起，快速的销售与配送模式已成

师，也是他的在职学习对象。「其实，我父亲是一个相

为新趋势。因此，拥有更完善的现代科技作业系统，也

当严肃，公私分明的人。在家中，我们甚少谈及公事。

成为了公司未来发展的全新挑战之一。随着e时代的电

」其父亲拥有的30年家具外销及企业管理深厚经验，成

子与自动化作业的市场需求不断的增加，许国栋认为这

为了他最大的学习方向及推动力。每当遇到难题或困境

是家具业跟上社会步伐的最佳时机。因此，IB Sofa开始

时，许国栋的父亲都会及时给予指导，与他分享待人处

计划设立网络商店，让消费者在弹指之间，就能购买到

事之道，让他在经营及管理公司的过程中获益良多。

理想家具产品，并在最短时间得到产品的最新资讯。

许国栋表示，「要完全了解家具制造业的本末，凡事要

近年来，家具企业已逐渐步入品牌时代，在整个大环境

083

的转变下，IB Sofa也加入了品牌化的列车，推出了旗下 名为Navinzi的家具品牌。许国栋表示，建立品牌对家具

T

enchi Ko, 30, did not plan to work in the furniture industry although his father Richard Ko is now the CEO

业的发展扮演非常重要的角色，品牌不仅能提升产品的

of IB Sofa Sdn Bhd. After a stint during a term break in his

价值，更能建立消费者对高品质产品的信心。

university years though, Ko decided to work in his father’s company. Now as the Marketing and Import Manager, Ko

在过去，IB Sofa旗下的Navinzi品牌都只着重于经营海外

oversees the business of the export-oriented furniture company.

市场，也在国际市场取得相当理想的成绩。在未来，IB

Along with his other family members, IB Sofa manufactures

Sofa将持续推出更多能满足现代消费者需求的创意与多

and exports Navinzi furniture to the international market.

功能兼具的产品。 While Ko is mainly in charge of overseas management and 许国栋透露，IB Sofa也积极开拓本地市场，去年分别

operations exports, he shares that his father had advised him

在雪兰莪州的蕉赖（Cheras）、八打灵再也（Petaling

to immerse himself in all aspects of furniture making. Ko

Jaya）及士毛月（Semenyih）这三个地点开设Navinzi

reiterates that the bottomline of every successful furniture

品牌陈列室，把本地制造高品质的家具产品推介给本地

company should be focused on excellent craftsmanship and

消费者。

quality control. At each stage the progress and process of the products should be stringently monitored to ensure that only

聊及家具业的前景，许国栋希望透过旗下的Navinzi品

quality products are sold under the label name. Hence, this

牌，把IB Sofa牛皮制家具产品推介给更多本地消费者。

makes quality synonymous with the brand itself to gain a

在建立本地市场的同时，也计划把品牌外销市场扩展至

strong foothold in the international market.

欧洲国家。 With regards to his relationship with his father, Ko shares 对许国栋而言，家具业的前景是非常乐观。他对自身的

that they usually converse about business philosophies, which

家具品牌非常有信心。「我坚信只要努力不懈，必定能

proved educational to his career. After all, his father has had

把家族企业经营得更成功。」态度正面的他相信，只要

more than 30 years of experience in the industry and is still

努力不懈，坚持推出更优质的产品，延续最优等的手工

going strong. “I usually seek his advice when it comes to

工业技术，Navinzi品牌必能在本地及全球的家具市场站

things I am unsure of.” Ko says. “That’s the benet of working

稳。

in a family-owned company. You can easily get information or knowledge from others working in the company.” His uncle, for example, is taking care of business operation, while his

084

younger sister works in the management and administrative

identity is important. A brand that sells good-quality products

department of the company.

convey value to the audience, and as such, allows the brand to stand out from competitors globally.

“Of course, in a company where you work with family, the level of stress from trying to meet other people’s expectations

For IB Sofa’s business plans, Ko reveals that there will soon

is higher than normal. You are meant to improve and further

be three showrooms opening from September 2012 onwards

accelerate the company to meet goals,” Ko muses. “Even

in Semenyih, Cheras and Petaling Jaya under Navinzi. The

though I have been here for about nine to ten years, I am still

Navinzi name, Ko mentions, conveys high-quality, simple

learning new things everyday.”

and contemporary furniture, such as sofas and dining sets.

Minimalist leather-based furniture are Navinzi’s main

Still, for someone who did not envision himself working in

focus, as they are the bestsellers. Furthermore, IB Sofa is

the furniture industry, nine to ten years in the company shows

also looking into opening up furniture e-commerce, where

serious commitment. “My old ambition was to be involved

consumers may feel free to look at Navinzi furniture from the

in the Information Technology (IT) industry,” Ko reveals.

comfort of their own home.

However, with the growing dependence on IT usage daily, there may still be ways for Ko to mix his old ambition with

Locally, Ko believes that the furniture industry in Malaysia

his current job.

will improve as long as more effort is put into sustaining it and keeping abreast of local and global furniture trends.

In comparison to his father’s way of running the business,

One should always keep updating themselves and not grow

Ko says there are differences in management over the years,

complacent. Don’t follow the same style of management just

yet not a lot has changed in terms of emphasising on the

because it worked out well in the past. Most importantly, Ko

handicraft and craftsmanship. There is a need to continually

reiterates, are ensuring the durability and craftsmanship of the

supervise the quality of products. Again, with the advent of

products so that the quality speaks volumes for the furniture

better technology, Ko says that communication is smoother

brand.

with overseas business counterparts, enabling IB Sofa to provide better service to more corners of the globe.

When it comes to improving the furniture business, Ko says that branding and knowing the value of your own company’s

085

Interview 专访

家具业新生代

黄庆义 Mr Kelvin Ng 董事 Director ABC Tools Sdn. Bhd.

086

黄庆义积极进取 领导ABC Tools更上一层楼

The ABC Tools of Trade

正

所谓：工欲善其事，必先利其器。一件完美的高

黄庆义说道。

品质家具产品，除了优秀的材料及工艺，更少不

了制造家具过程必备的刀具零件。ABC Tools Sdn. Bhd

「要成功经营家族企业，同心协力与互相信任是主要关

创立以来，专为家具业者提供各种家具工业刀具零件，如

键，这也是家族企业最难能可贵的优势所在。虽然，我们

刀片、锯片、可逆式刀头、固体切割器、金刚石砂轮、单

也有遇上意见不和或理念分歧的时候，但我们会排除万

板指形剪切机及各种家具木工工具。

难，携手同心克服困境障碍，一同解决所有的难题。」黄 庆义笑言。

ABC Tools Sdn. Bhd在家具制造业扮演举足轻重的角 色。家具业者有了这些优质的作业配备与工具，才能制作

黄庆义表示，「为了迎合客户的需求，从父亲经营的那个

出品质优越的家具产品。从创办人到第二代接班人黄庆

时代到现在，公司的营运管理形式不断随着时代进步而改

义，他们都秉持着同一个品牌的精神理念，不断精益求

革。我们开始注重并针对客户的实际要求，开发及制造出

精，为家具业提供最优秀的工具。

更迎合他们需求的产品。我们也向客户提供售后服务的保 证，让客户能购买最优质的产品之余，也能享有完善的售

主要经营家具工具零件供应的ABC Tools Sdn. Bhd，是

后服务。」

黄庆义的父亲所创立的企业集团旗下30多家公司的其中 一家公司。黄庆义主要负责ABC Tools Sdn. Bhd的业务

随着全球人口不断增长，黄庆义认为，家具产品的需求量

发展，其兄长则协助父亲打理企业集团旗下的其他业务。

也相对地提升，因此对ABC Tools而言，这绝对是一个乐 观及持久性经营的企业。黄庆义坚信，「只要我们能提供

在完成学业后，黄庆义正式加入了由父亲一手创立的

最优质的产品与服务，公司就能建立起稳固的根基与信

ABC Tools Sdn. Bhd，并从基层做起，早期担任市场行

誉，就能为公司带来庞大的合作伙伴及代理群。」

销及工业制作一职。经过了12年的学习与磨炼，黄庆义 累积了丰富的经营经验。

谈到把家具业转型至自有品牌生产（OBM)和原创生产 （ODM），黄庆义也认同这是对企业经营有利的模式。

目前担任ABC Tools Sdn. Bhd董事一职的他，看好家具

「品牌化相当重要，但我们必须先从制造高品质产品及

业及本身公司的未来发展。目标坚定的他，希望公司每

持续提供良好服务品质开始。只有维持稳定及良好品质保

年都持续不断地进步、扩展及改善，让业务发展更上一层

证，才能建立稳固品牌的根基。此外，品牌建立应划分为

楼。

本地及海外两种形式。只要先打好本地品牌的价值与根 基，海外市场也将看见品牌的优势与能力，借此也能提升

「我们向来十分重视公司所推出的产品及售后服务，为客

海外市场对本地市场的信心，当本地知名度逐渐上升时，

户提供最优秀的品质保证水平。」黄庆义表示，「我的职

开拓海外品牌市场也变得得心应手。」黄庆义建议，若要

责就是必须确保在不影响产品的品质下，妥善管理及监控

建立本地品牌与公司的信誉，与国外著名品牌合作将会是

公司的基本成本利润及稳定营运操作，提供最优秀的产品

其中一个好方法。

与服务给客户。」 随着科技日益发达，在处理账目及货品点算等业务管理的 在公在私，黄庆义与父亲的交流话题，多半围绕在公司的

系统也逐渐电子化。如今，客户不但可透过电邮下订单，

业务发展及对未来想法的课题上。黄庆义表示，虽然父亲

公司也能透过网络及电邮与合作伙伴接洽。「相较于父亲

业务繁忙，把重心放在其余的业务发展上，但依然不忘关

早期的传统经营手法及公司操作系统，公司现今的营运采

心ABC Tools。「我们会经常一起商讨及分享公司每一天

用电子化操作，无疑是历年来最显著的改革之一。电子操

发生的任何事项。每当面对难题或困境，我们会一起商讨

作技术及网络资讯的辅助，更有效地拓展业绩。」黄庆义

并寻找最佳的解决方案。当然，在日常的业务经营里，父

分享道。

亲在行业里的资深经验及建议是我最宝贵的知识来源。」

087

谈及目前最受本地家具企业关心的课题，莫过于家具行

Having worked twelve years in the industry, Ng said his

业所面对的保险融资及员工短缺的困境。在缺乏经济及

constant and only wish is that the company will improve every

安全保障的情况下，家具业者将被迫放弃许多大型生意

year.

网络。如此一来，家具工具零件供应商如ABC Tools也 同样受到影响。为此，黄庆义相信，只要业者们能跨越 这些障碍，建立并推行更完善的经营策略与经济基础， 家具行业就能扭转负面的影响，迎接更良好的发展前 景。

“ Of course, we hope that our products and customer service can be at a very high level of quality continually throughout the years.” Ng elaborates, “I am also responsible for overlooking the cost of running the company and to ensure that we can still

在黄庆义努力耕耘下，ABC Tools目前已成功把旗下产

manage while doing our best to provide the nest products

品外销至新加坡、澳洲、非洲、泰国、日本、印尼等国

and services to our customers.”

家。尽管如此，黄庆义依然为公司设立更长远的目标。 「我希望能持续提升ABC Tools品牌的知名度，为产品

Being that Ng took over the reins of looking after ABC Tools,

开拓更多供应市场。」黄庆义认为，马来西亚拥有非常

Ng says a big part of his conversations and interactions with his

好的贸易环境，在多元语言的协助下，发展空间相当

father now revolve around work. His father entrusted Ng with

大。

ABC Tools, one of over thirty companies in his conglomerate.

While his father is more active in his other business ventures,

黄庆义希望能与员工们一同努力经营，提高ABC Tools

he also takes an interest in the progression of ABC Tools.

的规模与知名度。「对于公司未来的展望，我们将不惜

“We do not really discuss personal matters much. Rather, I

成本，坚持提供最优秀的产品与服务。当然，我也希望 本地的家具业者能排除一切障碍，与我们联手打造马来 西亚更美好乐观的家具事业。」

would discuss day-to-day happenings in the company with my father. If there were ever any obstacles, we would talk it over and try to nd the best solution to overcome it. On a normal basis, my father also tends to give ideas and comments on

I

f you are in need of cutter blocks, saw blades, reversable tips

how the company may be improved further. His experience is

and all sorts of woodwork tools, ABC Tools Sdn Bhd has

something I value and appreciate highly. ”

got you covered. ABC Tools supply the knick knacks needed in order to ensure that production of factories run smoothly as

Indeed, such is the benet of working in a company that your

furniture are formed.

family members are a part of. “The unity and trust can be stronger within family-owned businesses. I suppose that’s one

088

Kelvin Ng, the Director of ABC Tools, always knew that he

of the benets, since the company heads already trust you. On

had a high chance of entering the industry of supplying factory

the other hand, sometimes opinions clash as everyone gives

tools. His father founded the company. After graduation and

their opinions. Still, we’ve managed to go along swimmingly

one job later, Ng found himself working in ABC Tools. His

despite our sometimes differing opinions! ” Ng laughs. Ng’s

job scope includes overlooking marketing and manufacturing.

brothers are also working under their father’s conglomerate,

whereas his uncle is involved in ABC Tools.

business partners. “This is probably one of the major changes compared to my father’s time.” Ng shares. “Of course, in

“Obviously business styles have changed since my father’s time. Nowadays, we focus more on what customers want

order to stay relevant, information technology skills are a must in today’s economy.”

and create products that supply their demand. I believe before, more emphasis was put on cultivating partnerships

Currently ABC Tools exports to Singapore, Australia, Africa,

and business dealings in order to expand businesses. While

Thailand, Japan, Indonesia and more, especially so after Ng

partnerships are of course still important, I believe the focus

started working at ABC Tool, yet he still has his sights set

should be on what our customers want and need – ensuring the

high for the company. “I do hope that I can make ABC Tools

quality of products and presenting good customer services.”

more well-known and be able to supply my tools to more

Ng muses. “The combination of these two will allow good

factories and places.” Ng says humbly. Language, he says,

reputation amongst our customer and I believe will bring

has never been a barrier in trading with these countries since

business dealings and partnerships naturally.”

being in multilingual Malaysia helps.

Ng holds the same attitude towards the notion of OBMs and

On the topic of the local furniture industry, Ng believes that

ODMs. “Of course branding is important, but a good brand is

there are a few barriers they have to address if they want to

rooted in good products and customer service. There is only

move forward. Perhaps the most concerning is the insurance/

so much steam you can run on if your products do not have the

banking issue with many factories having low premiums

chops. Also, branding should be separated into two categories

or being completely rejected for insurance on unwarranted

– branding on home turf and branding overseas. Even if your

grounds. Labour shortage is also a concern for factories –

brand does better overseas, your overseas counterparts will

and of course, the chain reaction from furniture factories not

want to know how you are doing in your own country – and

doing well also negatively impacts the furniture suppliers and

if they realise that your brand is not well-known locally, it is

tooling trade companies such as ABC Tools.

only natural for them to question why. In that case, perhaps it would be better off if your company worked together with

Nevertheless, Ng hopes that he will be able to better manage

an already well-known brand, and work slowly from there in

ABC Tools along with his staff in order to achieve his dreams

building up your reputation and brand.” Ng advises.

of improving the company and making it more well-known in the tooling trade. “Hopefully,” Ng concludes, “that in the

Ng is of the opinion that due to the population explosion, it is

future, even with rising company costs we will still be able to

no question that more furniture is needed, which means ABC

provide quality service and products. Of course, I also hope

Tools is denitely in business for the long run. In keeping with

that the local furniture industry will be able to overcome their

the technological advancements, stock-keeping is now done

current obstacles, so that we can all work towards a better

electronically and e-mail is a vital part in communicating with

future for Malaysia’s furniture trade.”

089

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Interview 专访

家具业新生代

李庆翔 Mr Lee Qing Xiang (QX Lee) 品牌与行销副总裁 Vice President of Brand and Marketing Oeko Furniture LLC

092

家具业新星李庆翔 积极拓展Oeko海外版图

Young Entrepreneur to Propel Furniture Industries to New Height

在

2012年的Malaysia Pride Award颁奖典礼上，

要经营国际家具市场。李庆翔2007年加入公司后，身兼

其中一位最受瞩目的领奖者莫过于代表Oeko

零售业务、生产及销售的部门主管，累积了丰富的经验

Furniture

LLC上台的品牌与行销副总裁李庆翔（QX

后，在2010年顺利打开了美国的分销及销售市场。

Lee）。今年仅28岁的他才华出众，在他精明领导下， 公司业务不断增长，成为国际上著名的家具品牌。卓越

Oeko Furniture LLC的办公室设在美国华盛顿的西雅

的表现使Oeko Furniture LLC获得了第一届Malaysia

图，而其位于洛杉矶和温哥华的仓库，则主要供应家具

Pride Award的表扬。他也亲自代表公司上台领奖，成

给沃尔玛、西尔斯和Kmart以及各大超市。由于主要的

为当天现场最耀眼的家具企业新星。

生意基地在美国，所以其营业操作的时间与美国的时区 同步。

李庆翔的父亲在1978年创办了Oeko Furniture LLC， 李庆翔是新一代接班人。出生于家具企业的家族，自小

目光远见的李庆翔预计，家具品牌化成为家具业的未来

与家具结下不解之缘

。李庆翔自小就对家具行业特别

趋势。在这迅速发展的社会，家具设计与生活形态息息

亲切。在他的成长岁月里，几乎每个周末都出入于家具

相关。一个有品牌的产品将有更多、更大的市场价值及

店，多年来也跟随家人到过不少国家如欧洲及中国，参

忠诚度。他举例，一个有品牌的家具和本地家具即使相

观国际家具展览，见识渊博。

同。相比下，消费者宁可选择有品牌但价格较贵的家 具。

2007年，李庆翔在美国西密歇根大学修完了销售和企业 营销学位。回国后顺理成章地加入了父亲的公司，与姐

马来西亚家具行业被标签为「夕阳行业」，而本地的家

姐、弟弟一同协助打理父亲一手建立的家族生意。

具产品也普遍被视为缺乏品牌概念，产品设计没有革新 和创意。他认为，品牌化将是促使家具业继续成长的推

在家族企业工作，学习的空间很大，从A到Z的过程，每

动力，必须教育消费者，家具与生活方式、流行趋势息

一个细节都在掌握之内。他笑言，父亲给予的自由度相

息相关，与日常生活密不可分。

当高，让他自行发挥，前提是不必要亏钱。在重要的决 策上，父亲也会提供意见。

雄心万丈的李庆翔相当看好家具业的前景。他指出，中 国是一个快速增长的家具市场，Oeko Furniture LLC也

李庆翔表示，从事家族企业，公事与私事难免会混为一

计划在中国开设概念式零售店，准备大展拳脚。

谈，大家也会把工作带回家。但大家都有共识，即使在 家讨论公事也有一个底线。他不讳言，经营家族企业也

网络科技的发达无疑为国际贸易打开方便之门。经营国

会遇到意见不合的时候，只要加以沟通即能达成共识，

际家具生意的李庆翔与时并进，不断努力提升公司的电

一同引导公司朝向正确的方向目标。

脑系统，以促进在国际上与美国同行和其他国家客户的 联系及贸易管道。李庆翔认为，随着时代的发展，必须

绿色家具是Oeko Furniture LLC的产品特色，目前主

快人一步才能在市场上占有优势。

093

L

ee Qing Xiang (better known as QX), 27, was well

dealing with Walmart, Target, Sears and Kmart as well as

familiar with furniture business. His father founded

supplying furniture to major supermarkets.

Oeko Furniture LLC in 1978 when he was a child. As the years passed by, Lee spent much of his weekends in stores assisting

With international business dealings, Oeko Furniture LLC

the business deals.

operates to synchronize with the US timezone. Lee also works hard to upgrade and computerize the system to facilitate

In 2004, the young Lee at the age of 19, travelled with family

dealing with US counterparts and others internationally.

members to Europe and China and was exposed to furniture

Lee believes that poor synchronization is the main factor of

trade shows. After graduating with a degree in Sales &

sluggish business performances in our furniture industries

Business Marketing from the Western Michigan University,

globally.

USA in 2007, he returned home and became actively involved in the family business alongside his younger brother and elder

Lee admitted that having a family business means there is no

sister.

distinct line drawn between business and private life. They often bring work home. However, they strive to get that line

His role in retail operations, manufacturing and sales gained

drawn.

him vast experience and great exposure in the industries.

094

Armed with extensive experience across the segments, he

Lee agreed that in family business when opinions differ,

opened market in US ranging from distribution to sales

decisions have to compromised. However, the merit of family

sector. Oeko Furniture LLC’s ofce in Seattle, Washington

business is the sharing of thoughts and experiences and

and warehouses in Los Angeles and Vancouver are currently

steering the company with collective decisions.

Lee foresaw how important branding will be in near future.

The rapid growing affluence market and the emphasis on lifestyle living, as well as branded products will have more enhanced value. He cited the example that products from IKEA with high price tags may be identical to local products but will still outsell the locals.

Malaysia furniture industries may be jarred as ‘sunset industries’ for not being innovative and creative and with no branding concept. Lee reiterated that branding will be the boosting power to propel the growth of a company.

Consumers need to be educated that furniture is associated with lifestyle and fashion trends, and not something to pass down to the next generation.

Oeko Furniture LLC will soon operate retail concept stores in China. China is a fast growing affluence market for furniture of popular brands.

095

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5:39 PM

(W)22cm X (H) 29.7cm

KianClassic 本地绿色家具先锋

Heathier and Greener with KianClassic’s Furniture

叶建威 Mr. Kenny Yap 创办人暨首席执行员 Founder cum Chief Executive Officer KianClassic Design私人有限公司

098

创

立于1999年的KianClassic，是引领大马厨房橱柜和

在讲究家具设计创意的同时，KianClassic也相当重视产品的

衣柜的佼佼者。秉持着为消费者提供最优质的产品

使用安全性与健康因素。近年来，国际家具企业为提倡环保

和服务，不断在全球搜集最新的技术及材料。创办人叶建威

再生观念，开发许多绿色家具产品，尤其欧州更制定世界最

的成功靠的是努力不懈的坚毅及勇于尝试的精神。在叶建威

严格的甲醛含量标准。与时并进的KianClassic掌握了这股世

创新思维的经营之下，KianClassic不断精益求精，为现代人

界绿色家具趋势，率先引进国际最严格的甲醛含量标准的板

设计出更符合时代需求、便捷、适合现代家庭模式的家具产

料制造技术，推出ecoclass 低甲醛的厨房橱柜和衣橱，为本

品。

地消费者带来更优良的选择。

KianClassic Design私人有限公司创办人暨首席执行员叶建

厨房和卧室是家居生活中使用频率最高的地方之一。因此，

威坚信，只要愿意努力，必能有一番作为。从一位饮品销售

在选择厨房橱柜和衣橱必须非常谨慎，必须考量到产品的安

员到在巴刹售买台湾豆腐的小贩，叶建威付出不少努力，才

全使用性与长远使用的品质。KianClassic所推出的ecoclass

累积了有助于他日后创业的经验。偶然机遇下，透过教会朋

低甲醛厨房橱柜和衣橱，采用国际E1级环保标准的板材，

友的介绍，进入了家具业担任产品销售员，从此改写了叶建

确保所生产的橱柜是符合国际安全标准，以保护使用者的安

威的人生，更成功创立了大马著名的KianClassic橱柜家具品

全和健康。全面推广绿色家具及使用环保与健康元素成为了

牌。

KianClassic 产品的发展趋向。

叶建威坦言，在公司创建初期是最艰辛的时期。「我曾经到

叶建威指出，「一般橱柜都含甲醛，甲醛所释放的有毒性质

大型广场的停车场分发传单，以寻找更多客户。」经过多年

将严重影响人体健康。长期之下，人体将产生呼吸困难等不

的奋斗，KianClassic终于成为了提供「一站式厨房橱柜」服

适的状况甚至致癌。在缺乏知识及粗略的手工制作下生产的

务的先锋，目前在全国拥有11间连锁展示厅，为消费者展示

家具产品，相对地拥有更高的甲醛成份。我希望同业们及消

最实惠的橱柜系列。

费者能真正了解甲醛对人体的危害性。为了健康与安全，我 们必须开始注重及了解制作绿色家具的重要性。」

KianClassic早期主要着重于多功能推拉门系列制作。叶建威 分享道，随着时代变迁，他研发了强调完整厨房概念的一系

「在国外，甲醛超标的家具是不被认可及禁止销售的。然

列厨柜家具。叶建威强调，「人性化」与适用性设计是产品

而，马来西亚目前尚未拟定甲醛安全标准的体制，因此我希

的主要特色，根据消费者的家居空间与生活形态而量身设计

望能透过推出ecoclass低甲醛的厨房橱柜和衣橱系列，为本

出最贴切的橱柜系列。

地消费者带来更优良的选择。」他希望，透过ecoclass绿色 家具系列的人性化设计，推广绿色家居意识，鼓励更多的消

设想周到的KianClassic也了解到现代消费者居住环境的空间

费者使用绿色家具，在舒适健康的居家环境中，享受更美好

范围，对空间规划的需求，提供附加家电产品的超值橱柜配

的生活。

套系列，协助他们更完善地使用厨房空间，提高生活素质。 如此贴心的服务也解决了在空间规划方面缺乏头绪的消费者

叶建威建议消费者在购买用品时，必须先了解该产品的性

的烦恼。

质，以确保符合健康安全规格。他认为，家具业者有必要拟

099

定一项确保所有制作的家具产品都符合标准与规格的监查系 统，让家具制造业迈向更安全及高品质的领域。

K

enny Yap, CEO of KianClassic is the living example of who are well prepared and worked hard would be rewarded.

From a salesman selling soft drinks and Taiwan tofu in morning 目前来说，马来西亚的家具行业处于自营独立型，同行之间 并没有太多的交流。叶建威认为，家具业需要有更多的良性 竞争平台让业者们互相学习、观摩及交流的空间。这样才能 提升家具企业的品质，为消费者提供更优质的产品。

markets, Kenny decided to test the water in furniture industry when his church member, a carpenter was looking for a salesman to market his produces approached him. With no hesitation, Kenny took the challenged.

「马来西亚的消费者都喜爱美观及具设计感的家具产品，然 而，外型美观的家具产品往往并没有优质的品质。」叶建威

Starting a business venture was nothing easy. “ I even went to

认为，除了外观外，制作家具时必须保持使用最佳品质的材

shopping malls car parks to place thousands of lea ets under car

料及通过安全检测标准。

wind screen wipers to create awareness of our brand” Kenny said.

KianClassic was started off as a small carpentry out t in 1999,

「大多数的家具表层都经过了加工制作，但当把家具背部翻

but grown by leaps and bounds. Within a short span of time,

开时，就能发现并没有经过任何完善的加工处理，也因此让

KianClassic operates 10 retail showrooms in Klang Valley, two

甲醛散布至空气中形成有害物质。」

factories of thousands square feet and won multiples enterprise awards. The growing pace does not shown any sign of slowdown

随着科技技术进步，室内设计的模拟及预览技术能展示家具

since then.

与居家风格的配搭方案。与时并进的KianClassic透过仿真度 高达99.9%的立体模拟图，让客户能事先透过模拟的家具摆 设，掌握家具产品的风格及摆设。有了此项辅助，家具业者 更能完美地展示家具的实用性与设计效果。

“In the beginning we concentrated on making functional sliding doors.” Kenny reminisces. “ We then brought in the ‘Total Kitchen Concept’ at the turn of the century. The ‘Total Kitchen Concept’

KianClassic在2012年设立了50家展示厅，并积极开拓海外

emphasizes on making the kitchen more accessible and user

市场。「我们已经于印尼市场建立了KianClassic代理伙伴，

friendly

只要能在本地建立稳固的品牌基础，开拓海外市场不再困

well as with many others innovative designs”.

such as cupboards that opens at the slightest touch as

难。」叶建威表示，「为了能达到国际家具标准认证，持续 提升家具的品质也极为重要。」

With the ongoing global efforts to encourage going green, KianClassic also brought in the Eco-class series two years ago.

KianClassic秉持着「D.E.S.H」的4大原则，即耐用

Furniture in the Eco-class series, Kenny explains, minimizes

(Durable)、环保(Eco-friendly)、安全(Safe)及健康

the exposure of formaldehyde to consumers. Formaldehyde is

(Healthy)。KianClassic所推出的ecoclass系列，低甲醛符

a chemical used in building materials and household products,

合安全规格，由里至外都加上了双层压板材质，防止甲醛散

especially in pressed-wood products.

布至空气中。对于未来的方向，叶建威确信只要家具业能投 资制作更多绿色家具，必能为消费者带来更健康优质的生活 素质。 在马来西亚已经营超过10年的KianClassic将持续秉持 「D.E.S.H」4大原则，为家具业研发及制造出更多持久、环 保、安全及健康的优秀产品。

“Long period exposed to formaldehyde will cause headaches, watery eyes, dif culty in breathing etc. High levels of exposure to formaldehyde may even cause cancer.” Kenny explains. “Poor workmanship and lack of knowledge can also contribute to the production of furniture with higher levels of formaldehyde. It is my sincerest wish to educate the populace, as well as share with fellow furniture industry players the dangers of formaldehyde. I would also like to emphasize the importance of going Green to safeguard the safety of our consumers.”

Essentially, the Eco-class series presents to consumers with a choice for a Green kitchen as well as Green cabinets. “In those

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advance countries, regulations on the level of formaldehyde in

the furniture product, however, leaves a lot to be desired. The

furniture are strictly imposed”, Kenny says, “However there is

front may be laminated but the back is left as it is – this makes

no ceiling capped on formaldehyde emission in furniture sold

formaldehyde emitting through the back. With the Eco-class series

in Malaysia. With Eco-class, I would like to educate consumers

all our furniture has double laminate to seal off formaldehyde. This

regarding the harmful effects formaldehyde before any untoward

is the appeal of the Eco-class series; investing in quality furniture

incident happens as a result of ignorance.”

that will prove to be awarding to your health in the long-run.”

Kenny believes that knowledge is strength and power. “Consumers

It is obvious that Eco-class is a series that Kenny holds close to his

must know the bene ts of ecological health – if you don’t have

heart. “Being eco-friendly is now an important part of the furniture

knowledge you are going to harm yourself in the process.” Kenny

industry.” Kenny says. “No matter what challenges Malaysian

also believes that the furniture industry should adhere to a certain

furniture players may face, such as bad economy or stiff

set of standards and regulations in hazardous control.

competition, being eco-friendly is a factor furniture companies must adhere to in order to stay relevant in global markets. Again,

“Currently, every entity in Malaysia furniture industry is working

continuously improving to keep up with the pace of global furniture

individually and separately. There are ample rooms for healthy

standards is of vital important too.”

competition, and hence serving our customers better on an ethical and quality level.”

For example, Kenny reiterates, the fact that the technology for furniture illustrations can now be 99.9% similar to furniture sold in

Kenny knows what he is talking about - when it comes to furniture

real life is testament to how other industries continue to grow and

materials, Kenny does not believe in skimping on the quality. “I

improve. “Hence, the furniture industry must not stay stagnant, or

nd that Malaysian consumers have a tendency inclines to pretty

else the Malaysian furniture industry will be left behind.”

furniture, but in many instances prettiness cannot be equated with quality,” Kenny states, “For example, one should ensure that the

Currently KianClassic hopes to have 50 showrooms in year 2012.

edges of their furniture is not rough – really good quality furniture

They are also looking forward to market their products abroad,

will not scratch you. Again, it all comes back to quality and

especially in Indonesia, as they have acquired an Indonesian

standard.”

partner. “I believe that making it on the home turf is a must before trying to conquer the overseas market.” Kenny says.

The motto of Eco-class, Kenny mentions, is D.E.S.H, otherwise known as Durable, Eco-friendly, Safe, and Healthy. “For a lot

With more than a decade in the business, KianClassic

of furniture products, they have a beautiful front. The back of

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专访 MFEA/MFIC 保险与金融小组主任 邱爱博 Albert Khoo Exclusive Interview with Albert Khoo The Chief of Financial & Insurance Sub-committee for the MFEA/MFIC 102

Insurance Difficulties for Malaysian Furniture Companies 马来西亚家具业者所面对的保险困境

It is a common complaint amongst Malaysian furniture industry players that they find it hard to get insurance coverage for their companies these days. Albert Khoo, the Chief of Financial & Insurance Sub-committee for the Malaysia Furniture Entrepreneur Association (MFEA) and Malaysian Furniture Industry Council (MFIC) sheds light on the topic. 近年来，马来西亚家具业者面对为家具业务进行保险投保被拒的困境，似乎已成为一个常见的投诉事 项。为了能协助家具业者改善及突破此困境，本文专访了马来西亚家具同业联合总会（MFEA）兼马来 西亚家具工业总会（MFIC）的保险与金融小组主任邱爱博（Albert Khoo），让家具业者了解更多有 关家具业的投保资讯。

What are the main difficulties that furniture industry players face when trying to get insurance coverage? 家具业者在投保时面临什么困境？ The problem started when there was a boom in the furniture industry in the ‘80s and ‘90s and there was a related growth in accompanying insurance coverage of the industry. There was largely unregulated or unsupervised growth of the business where it was equated like covering motor vehicles. When fires began to occur and with increasing frequency and severity, it became a normal kneejerk reaction for the insurance companies to begin rejecting insurance coverage to the furniture industry. While statistics may differ it is an established fact the payouts exceed premium collections for the last 8 years. What we hope to do for our industry is to improve ourselves and become increasingly more attractive risks to the insurance industry. 问题的产生始于80至90年代家具业的蓬勃，相应的带动了保险业的成长。当初普险业的高度发展犹如 汽车保险一样，没有受到良好的管理与监督。当个别家具业发生火灾的频率起跳越来越严重时，保险 业蒙受震荡后也就开始严厉筛选甚至拒保。个别的统计数字可能会有差距，但是无可否认的事实是过 去8年来，保险业付出的赔偿远比收到的保费高。我们希望的是家具业能够自我改善让保险业改变对家 具业的负面看法。

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Why is getting insurance coverage important to furniture companies? 请探讨保险对家具业的保障重要性。

Other than being compensated in unforeseen fires, it is important, if not vital, as banks are very reluctant to offer financial facilities to companies operating out of an uninsured premises. Also the furniture producers will have difficulties obtaining financing to buy machines or expand their production facilities without insurance coverage of their premises and factories. 除了对突发火灾意外，保险对家具业是非常重要的。银行与金融公司不愿贷款给那些在没有受保的工 厂作业的家具公司，而家具业者也难获得融资来购买机械以扩展业务。

What does MTIB, PIAM propose that furniture operators do in order to improve safety regulations at work, and therefore maximize chances of getting insurance coverage? How can the furniture industry go about proving that they are not an insurance hazard?

MTIB, PIAM在这方面有什么建议给家具业者以加强本身的保安及防范措施？由于家具业经营 者没有完善的保安/防范工人意外的良好措施，导致工人意外率高，更导致保险公司没有信心 接受投保。

For a start, together with MTIB, PIAM and our insurance consultants, MFEA/MFIC has been working on the building and housekeeping guidelines to eventuate into standards for the wood working market which is acceptable to the insurance industry. Following these achievable guidelines, which have various standards and levels, will greatly improve our image in the market. Building guidelines stipulate on the type of construction and layout with the accompanying fire protection equipment and installations while the housekeeping side advises on the upkeep and cleanliness of the buildings and stock control. Very often fires happen with poor work methods and spaces cluttered with discarded timber pieces and sawdust.

MTIB, PIAM与家具业的保险顾问以及马来西亚家具同业联合总会（MFEA）和马来西亚家具工业总会 （MFIC）在早期已经致力草拟和制定符合保险业要求的有关家具业厂房及管理的指南。只要依据不同 规格和等级的指南，就能改善家具业的形象和改变保险业对家具业的负面印象。建筑物指南概括了建 筑物的形式和设计区划、防火设施装备。工作间管理指南则有整洁、材料、囤货等管理。火患的发生 通常是不良作业方式与空间堆积了废材与木屑所造成的。

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Do insurance companies doubt the value of the furniture industry? 家具产业市场实值是否受到保险业质疑？

I do not think that insurance companies doubt our value but rather as a risk quality hence we have to work towards improving ourselves, physically and image wise. The furniture industry is a booming industry as it is linked to the development of the building industry. 我不认为保险业者质疑我们的投保价值，他们在意的是家具业的潜在危险。因此，我们要努力的改善行业的 形象和实质。家具业是蓬勃发展的行业，和建筑业息息相关。

What are the proposed plans that will be set in motion by the MFIC/MFEA on the issue of getting insurance for furniture companies? 除了保险公司，MFIC/MFEA是否有什么应对策略/计划可保障家具业者？

While the association is for the members it is also looking at improving the furniture industry as a whole. When our members adopt the building and housekeeping guidelines the industry will be better portrayed not only in the eyes of the insurance players but also in the whole market as it is a step towards professional management.

In the short term, working with the relevant timber bodies, authorities and our professional consultants we have requested for a grant from the government to develop a software to collect data on insurance profiling our industry throughout the country.

In the mid term, we hope to have more open dialogues with PIAM on insurance guidelines and practices. We are looking into initiating premises audit as a regular feature in their services.

Premises audited should be compensated fully and quickly in the unforeseen event of fire. MTIB has suggested, and we agree, to rate premises, after the compilation of the data from our industry for fire risk profiling. This would make it easier for our industry players to get coverage as they will not be rejected just because they are in the furniture industry.

In the long term, we are looking at the possibility of setting up a captive fund, to develop a fund by the industry to insure the industry. This is not a new concept as a few industry have this in place like shipping. 公会是照顾会员的利益，同时也在整体上促进家具业的发展。当会员们遵守和实践建筑与管理指南，不但对 保险业凸显了良好的形象，同时也展示了家具业的专业管理。 目前当下急务，我们与相关的木业公司、政府当局和公会的专业顾问携手合作，要求政府给予辅助以开发软 件，收集全国的保险业的家具业投保资料。 而在中期计划，我们希望能与PIAM进行更多有关保险指南和措施的公开对话。我们也在研讨推行保险公司 对家具业工厂的定时检讨鉴定。这项措施对发生火患后索偿有很大的帮助。MTIB曾建议，我们也同意在收 集分析了家具业的火患危险性的资料后区分家具业工作场所的 等级。这样的办法会让我们的家具业经营者更容易的获得保 险，而不至于因为他们是经营家具业而不受保。 长远的计划是我们正在探讨设立「集资基金」（Captive Fund）为家具业者提供某些程度的保障。这样的安排并不是 什么新概念，一些行业已经开始推介了这项安排

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PIAM Guidelines to Optimum Protection 普险公会仙人指路 家具业者受益不浅 Source 资料提供／PIAM

问题

QUESTION

1

PIAM is a general insurance association, in other words, furniture industry operators can only get general insurance. What is covered under this insurance? Does the insurance industry separate furniture industry operators into several different grades of insurance protection? Please explain in detail what are the rules and regulations for insurance policies for the furniture industry?

PIAM是普通保险公会，换言之，家具业经营者只能投保普险。那么，受保的范围到哪里呢？ 保险业是否把家具业者分为几个等级的投保。请详细解说家具业所投保的指标、细则或规定 的条文?

Furniture industry operators may purchase a basic Fire Insurance Policy to cover risks against : 家具业经营者可投保基本的火险保单来保障以下的灾害：

* * *

Fire 火灾 Lightning 闪电雷击 Explosion (of domestic gas used for domestic purposes) 爆炸（家用煤气爆炸）

The basic fire insurance policy can be extended to provide additional coverage for perils arising from : 而基本的火险可以延伸投保以下的灾害：

* * * * * * * * * * *

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Earthquake or volcanic eruption 地震或火山爆发 Storms 风暴 Flood 水灾 Explosions 爆炸 Bursting or overflowing of water tanks apparatus or pipes 储水槽或输水管爆裂泛滥 Subsidence and landslide 地陷或土崩 Electrical Installations 电线安置 Impact damage 爆炸（家用煤气爆炸） Spontaneous combustion 碰撞损失 Riot strike and malicious damage 自燃暴动和恶意破坏 Aircraft damage 飞机损害

The Fire Tariff does not separate furniture industry operators into different grades but classify the risks in accordance to the type of trade occupations and its construction types. Since fire insurance is tariff-rated, the policy wordings, endorsements, clauses and ratings imposed are based on the Fire Tariff. A fire insurance policy is a legal contract between the insured and the insurance company.

The following are the key fundamental rules applicable to all types of insured risks, including the furniture industry:Firstly, the fire insurance policy is a policy of indemnity which means any assessment of loss or damage to the insured property is intended to place the insured in the same financial position just before the loss.

Secondly, insurance contracts or policies are based on the principle of “utmost good faith”. Therefore, it is the duty of the policyholder to disclose and give precise and true details of the subject matter to be insured. Care should always be taken to inform the insurer all information relevant and material to the risk so that the insurance companies can make a fair assessment of the risk.

One of the key conditions applicable in the fire policy is the Premium Warranty Clause, which means that the premium due on the policy must be paid to the insurer within 60 days from the inception date of the policy. If this condition is not complied, the policy is automatically cancelled.

When the policy is cancelled for non-compliance with the premium warranty, the insurer shall be entitled to the pro-rata premium for the period the insurer is on risk. 火险保金收费表并没有把家具业经营者分划为不同级别，而只是依据行业的种类与结构里区分。由 于火险是以价格定案，因此保单的用词、批注、条款和风险定位皆以收费表依据。火险保单是投保 者与保险公司间的法律合约。以下是主要的基本条例适用于各种投保风险，包括家具业： 第一，火险保单就是赔偿保单，意即投保资产的任何评估损失或破坏皆须依据悉数赔偿。 第二，保险合约或保单是以「最高诚信」为原则。因此，投保者有责任详尽的披露投保单位真正与 准确的详情。投保者应告知保险公司投保单位的相关风险，让保险公司能够给与合理的风险评估。 火险中最重要的条件是「保费保证条款」， 意即逾期未付的保费必须在保单生效日起的60天内缴 清，不然保单自动作废。而保险公司有权利按受保期之天数比例（pro-rata），追讨相关60天期间 的保费。

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问题

QUESTION

2

Are illegal factories, workers and workplaces one of the reasons for why the furniture industry faces difficulty in getting insurance? 非法工厂、非法外劳、非法工业地等等，是否也是保险拒受投保的主要因素？

There are many reasons why an insurer may not want to insure furniture/timber related risks. Among some of these reasons are : 保险公司可能不太要接受家具业和木材业的相关保 险的原因如下：

i)

high loss ratio. 高损失比率。

ii)

continuing trend of bad results in the books of insurers. 投保公司有多索偿的不良记录。

iii)

insurers’ loss prevention and risk management recommendations to risk owners not being implemented. 保险公司给与的危机管理指示和建议，投保公司没有执行。

iv)

varying risks and underwriting terms of individual insurers. 个别保险公司的承担风险指数不一。

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问题

QUESTION

3

Perhaps in the records of general insurance and general insurance companies, there have been instances for furniture industry operators reporting a high amount of loss during certain periods in the year.

Has this affected the trustworthiness of furniture industry operators? 或许，在普险和一般保险公司的内部记录 档案，家具业经营者每年都在特定的时间 里投报全部/部分的投保产业受到火灾的严 重损失。这一类连续不断的案例，是否已 经大大打击了家具业经营者在保险业界的 信誉？ Availability of insurance to a risk owner is not based solely on the loss experience but many other underwriting factors are considered.

However, the moral hazard of a risk is an important factor to be taken into account by any insurer. Some of the underwriting factors which an insurer would use when insuring timber/furniture related risks are loss prevention measures in place, maintenance culture, safe work practices, etc. 保险公司受保的风险因素不是只考虑损失的记 录，被纳入考虑的还有相关公司的商誉、公司 防范火灾的措施、厂房安全设施等等。

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问题

QUESTION

4

What is the lowest and highest amount available for compensation for the furniture industry? What is the extent of insurance for the furniture industry? 家具业投保额和赔偿额的比例，最低投保额和最高投保额。 家具产业受保的范围到哪里?

The Fire Tariff does not impose a minimum or maximum amount that can be insured. The risk owner must determine the value of his properties to be insured to ensure adequate protection in the event of a loss. The amount of insurance cover which an insurer can provide depends on the type of risks underwritten and the risk appetite of individual insurers. 火险保费没有制定最低或最高的投保额。投保人必须确定他投保 的产业的价值，以确保受灾时能够获得最高的保障。因此，保险 公司可提供的保额是依据风险的类别与保险公司的风险承受度。

问题

QUESTION

5

How will insurance companies help the furniture industry in solving issues of purchasing and claiming insurance? 保险业如何协助家具业解决投保及索偿所面对的难题？ The general common problems encountered by an insurer when insuring timber/furniture related risks are : 木材业和家具业的投保普遍面临的问题如下：

a) b) c) d) e)

「unsafe 」 work culture 「不安全」的作业习惯 poor housekeeping and congestion 不良的储存和拥挤的场地 poor storage arrangements 恶劣的仓库管理 fire protection equipment in poor condition 防火器材设备状况恶劣 lightning and explosion exposure 有被雷击和爆炸的危机

PIAM has formulated “Guidelines For The Timber/Furniture Industry”; a comprehensive recommended Guidelines on minimum requirements and best practices on loss control and management practices are outlined in this Guidelines.

Generally, risk owners who have complied with the recommendations in this Guidelines (including other additional recommendations from your insurers) should be able to secure an insurer to provide cover to their risk. However, one point to note is that insurers may not only assess the physical aspect of the risk when providing insurance coverage but moral hazard of a particular risk is also taken into account in determining whether cover is to be given.

PIAM 编纂了一册「木材业/家具业安全指南」详细的列明相关行业的最低需求与最佳的损失控制的指南。 通常凡是依据指南（包括保险公司的其他额外建议）行事的投保，应该不难获保。然而，要点是保险公司不 单只是评估物理硬体的危险，同时也对道德风险打分才接受投保。

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问题

QUESTION

6

Can you provide us with a safety guideline for factories as a sample? 可否提供工厂的安全手册让家具业者作为参考？

Below are some of the basic qualities a factory must have in order to be a well-protected risk against fire and natural hazards : PIAM 列明了以下数项符合投保火险的厂房基本条件：

1)

Commitment to Property Loss Prevention 严谨的防范资产财务的损失

2)

Suitable Construction 符合建筑条规的建设

3)

Sprinklers Where Needed 在适当的位置安置消防洒水喷头

4)

Special Hazards Protection 特别风险防范与保护

5)

Adequate Water supply 足够的水源供应

6)

Ongoing Fire Prevention Programs 不时进行消防演习

7)

Good Housekeeping 井井有条的工作间管理

8)

Maintenance of Buildings and Equipment 厂房与器材的良好维修

9)

Emergency Response Team and Public Fire Service 紧急应急队伍与公共消防服务

10)

Adequate Protection Against Exposure Hazards 齐备的外在风险保护

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您知道吗...为什么全世界的富豪／企业家， 都纷纷设立自己的“信托基金会／慈善基金会”？

ALFO Group of Companies Lighting the Way for Many 「ALFO way」良好人力资源管理 带动公司品牌发展

A

LFO创始于8年前，第一家分店在砂拉越 美里，目前有6个展厅和一个批发分销公 司。ALFO创办人兼董事经理张添福表示，公司 以经营零售与批发灯饰为主，因此，人力资源的 模式与一般零售业的人力资源形式相似，职员涵 盖了行政人员、销售员、技术人员及一般员工等 几个阶级。 张添福表示，零售业著重于专业的顾客服务态度 及专业产品知识。随着公司业务不断成长，专业 的服务及产品品质能全面满足消费者的需求。他 也拟定了定期的员工培训，来提升职员专业的行 政及销售管理和态度。ALFO为所有职员提供在 职训练，包括了产品培训及顾客服务培训。内容 则包括了技术培训及激励培训。技术培训方面， 包括了产品知识的细节。激励培训内容则包括顾 客服务培训的技巧，包括学习如何应对客户，尤其是潜质消费者。 在人力资源管理方面，张添福自有一套独特的管理方法。他于几年前创立了「Buddy System」 （好友系统），以加强员工的稳定性。他指出，公司的人力资源结构由几个不同阶层构 成，包括中上级如老板、经理、主管等，中上级的职员在各自的岗位上发展得相当稳定， 长期为公司服务，而流动量较大的一般上是新职员。针对这点，张添福表示，「身为雇主， 我们当然希望每个员工都会满意工作待遇。因此，我成立了这个『好友系统』，希望透过这 个体制能鼓励员工们，让他们在一个舒服的良性工作氛围下为公司长期服务。」 ALFO集团的员工来自社会各阶层。纵观张添福多年的行业经验，他意识到，大多数的新 员工面对的主要挑战是适应环境。公司的员工来自社会各阶层，每个人拥有不同的成长背 景。他们来自不同的种族、文化及知识水平，这些文化背景的差异可能导致他们在新的环 境下工作，会出现适应不良的问题。这些问题都在实施「好友系统」机制后，获得积极的 改善。张添福所提倡的「好友系统」机制，乃是由一名资深职员负责照顾一小群资历较浅 的新员工及工作表现较不稳定的员工。这些资深职员未必是他们的上级或上司，但对于这 些新职员来说，有个平易近人的资深同事照顾自己，不仅可以请教他们关于工作上的事 务，同时也是倾述对象。 他续言，当他们在工作上遇到任何烦恼或问题时，可以寻求这些资深同事的意见。此时， 这些资深员工会适时为他们提供中肯的意见及解决方案。因此，资深员工同时也扮演着促 进管理层与员工之间的重要沟通桥梁。公司相当重视每个员工，会认真聆听他们的心声及 对待他们的意见。透过「好友系统」，还可促进员工之间的良好关系，使他们在一个融恰 舒适的工作环境下工作，让他们觉得有归宿感。管理制度方面，张添福创立了属于ALFO 的人力资源管理方式「ALFO way 」，或简称为「A-way 」。他认为，关于公司的业务发 展，员工的参与度极其重要。「我希望员工勇于发表意见，尤其是面对问题时，大家能踊 跃发表意见，一同找出解决方案。」 每年都会透过员工评审，肯定员工们的工作表现，让他们了解工作的发展空间与这个兴行 业的美好前景。他坚信，要把品牌经营得好，一定要在人力资源下功夫。人才就是他们最 好的资源，并相信透过适当的培训，让员工相信自己的工作能力，鼓励员工们正面的士 气，是引领公司迈向成功的关键因素。

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ince Alfo Chong Thiam Fook started ALFO Group of Companies eight years ago, it has grown tremendously; from having its first outlet in Sarawak Miri, to having six showrooms and one wholesale distribution company in Malaysia at different strategic locations. ALFO also has a lighting centre supplying lights and accessories for residential and commercial use. Naturally, with an expanding amount of staff, proper management of human resources is of paramount importance, and Alfo knows this well.

Alfo Chong - The Founder of AIFO Group Alfo创办人兼董事经理 - 张添福

To handle people in managerial, sales, technical and all supporting human resources, Alfo has come up with a unique way of ensuring his staffs have satisfying work life that are both professional and beneficial to the company.

At ALFO Group of Companies, both local and foreign staffs will undergo two periodical trainings – technical training and motivation training.

Technical training encompasses products knowledge in details. Motivational training includes customer service training, and the skills of how to deal with all sorts of potential customers.

With much innovative Alfo has created and established the unique ‘Buddy System’ in his company, “There are three levels of hierarchies in any company.” Alfo explains. “Usually, the top and mid-level employees such as the boss, managers, supervisors and so forth are pretty stabilized in their positions, and can be counted on to serve and grow with the company. However, new employees in the lower hierarchy level, may have the highest turn-over rate. Of course, it’s the wish of all employers to have a satisfying job and loyal employees in the companies. Hence, I established this Buddy System about two to three years back, to encourage and comfort my employees to consider long services at ALFO Group.” The mechanism of Buddy System is that a senior is appointed to take care of a small group of employees. The senior might not be the superior or supervisor but a buddy to all whom is much approachable and friendly. Without intimidation, employees may convey their grievances, dissatisfactions or worries to him, an impartial colleague for his advice or solutions.

The senior buddy may also act as a middleman or messenger to the management and helps make ends meet.

“Our company’s staffs varies and come from all walks of life. Then there are differences in ethnicities, cultures, level of knowledge, races, and so on; misunderstandings may occur sometimes due to these. This Buddy System helps to foster human relationship between staffs and to make them feel comfortable within the company.” Alfo explains. “Once people feel that they are being heard, and that their views are treated seriously, they would not keep grievances to themselves and live in unhappiness.” Apart from the Buddy System where colleagues can feel comfortable in the company, there is also the Alfo-way, or A-way as Alfo calls it. Alfo believes that participation from employees is very important to the growth of a company. “We don’t want our employees to feel like they are just having a job for the sake of having a job, clocking in daily and doing what their supervisors tell them to do. The A-way wants employees to speak up when they have difficulties in work, and find solutions together. I don’t want superiors to order subordinates around, but rather to have both work together. Subordinates should be able to talk to managers and have discussions about ways to solve problems.”

Throughout his years in the industry, Alfo realised that most new employees needed to be able to acclimatize to the environment at of the company, and to feel like they are valuable assets to the company with bright future. “Most importantly,” Alfo adds, “I don’t want them to keep dissatisfactions to themselves. It goes without saying that a company’s pool of talent is their best resources, and I believe with the training, Buddy System, and the A-way, these will be sufficient enough to keep ALFO Group’s employees satisfied and working with best of their capabilities within the company for years to come.”

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HR Redistribution Improves Efficiency 善用人力资源 简化程序 提升效率

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工短缺问题一直都是家具业及其他生产业所面对的长期性问 题。如今，随着政府制定降低外劳数量的政策，向来需要依 靠大量外劳的家具制造业首当其冲。在家具出口业必须如常操作 下，家具业者面对了人手不足的窘境。 针对人力资源短缺的问题，本会请来了合众家具有限公司的代表 Paulie，与我们分享该公司在此环境下所采取的应对措施，作出内 部调适，善用及调配现有的人力资源以解决问题。透过合众家具的 实例，作为同业们的参考。 合众家具主要生产卧房家具，出口至加拿大、英国、美国、澳洲及 中东国家，每个月的生产数量是200个货柜。Paulie指出，合众家 具有限公司目前拥有约700个员工。 随着外劳短缺的问题日益严重，公司已减少使用外劳，外劳的人数已减少了30-40%，公司也进行了内部整合。训练员工多能 工化，不局限于一项技术，让员工拥有更多学习的机会，同时也能增加收入，这无疑是双赢的方案。 要有效解决人手不足问题的方法，就是提高业者的生产力及效率。因此，技术与流程改良势在必行，寻找比较简单加工的木 料或以其他高成效的材料取代。Paulie表示，在家具的制造过程中，尽量减少使用复杂的工具，减少工作程序、减少木材的 使用，以其他材料来替代木材，可以有效简化一些制作上的程序。采取高科技或自动化的生产方式，增购机器以提升生产的 速度，切实能缓解「燃眉之急」。 此外，设计改良也是重要的一环。以往的家具产品需要大量雕刻，如今在面对人力不足下，尽量减少使用手工艺。因此，简 单大方的家具设计成了合众家具的新设计方向。 Paulie指出，公司不但为本地员工提供培训，同时也为外劳提供在职训练。她续言,「公司的主管级人马不乏资深外劳，并 由这些资深外劳负责培训新加入的外劳。」她表示，随着家具的需求量不断提升，接下来的日子需要更多外劳。她希望，在 KLSFEA的协助下，本地家具业者能争取到更多的外劳。 合众家具了解到有经验的技术人员及主管的重要性，除了适时调整薪金以留才，也会不定时地实行培训计划，让员工们有自 我提升的机会，扩大他们的发展空间。 即使面对着家具业种种的市场挑战及人力问题，合众懂得知人善用，与时并进，跟随科技进步而逐步采用自动化机械的生产 措施，不但确保了生产素质，还大大提升了生产效率，值得同业们学习。

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abour shortage is long encountered by furniture industry and other production sectors.

The government had recently restricted the numbers of foreign workers influx into Malaysia and it has great impact on the furniture industry which is labour intensive employed thousands of foreign workers. The industry is in dilemma to continue its operation.

Hup Chong Furniture Sdn. Bhd. - Paulie 合众家具有限公司－Paulie

Paulie from Hup Chong Furniture Sdn Bhd will share her experience in dealing with shortage of labour and how their company had made adjustment internally and the redistribution of workforce to curb the problem.

Hup Chong Furniture Sdn Bhd has about 700 staff, major in producing bed room pieces, monthly exports of 200 containers to Canada, England, USA, Australia and Middle East countries.

The shortage of foreign labour greatly affects Hup Chong. The company hence reduced 30 to 40% of foreign workforce. At the same time, part-time jobs are offered to staff. This in return not only increased their incomes but also offered them to learn more skills. A win-win situation for the management and staff.

Elevate production and efficiency is the best medicine to cure labour shortage. At the same time by using simple materials and machinery will ease the dependent on labour force.

Paulie said, by using simplified machinery production, simplified production procedures with less materials or with high tech or automation will definitely ease the burden on high labour dependency.

Handicraft design is labour intensive. But now design simplicity is the direction of Hup Chong furniture Sdn Bhd. To avoid intensive labour force used simplicity is the answer.

Paulie elaborates, Hup Chong not only trains local but provide the same to foreign workers. Many foreign workers hold senior positions in the company and they will offer guidance to the new comers. With the increasing demands of furniture, we need more foreign workers. Paulie hopes that KLSFEA will appeal to the authority allowing more foreign workers in furniture sector.

Hup Chong fully understands the importance of skilled manpower and those at managerial levels. Besides regular training provided to upgrade their skills, appropriate salaries reviews also conducted to retain them at bay. Gaining a strong foothold in this challenging scenario, Hup Chong gradually diverted to automation to improve production quality and efficiency.

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2013全球家具展 World Furniture Trade Fair 科隆家具灯具展 IMM Cologne-Germany

意大利米兰国际灯饰展 Euroluce-Milan, Italy

14 - 20 January 2013 http://www.imm-cologne.com

9 - 14 April 2013 http://www.cosmit.it/tool/home.php?s=0,2,67,71,77

INTERIORS UK

沙特建材展 saudi building & interiors exhibition (sbie)

20 - 23 January 2013 http://www.interiorsuk.com/

拉斯维加斯 夏季/冬季家具展 Winter Las Vegas Market 28 January - 1 Febuary 2013 29 July- 2 August 2013 http://lasvegasmarket.com/

米兰家具展 Salone Internazionale Del Mobile 9 - 14 April 2013 http://cosmit.it

墨西哥国际家具展 Expo Mueble Internacional Guadalajara México - Guadalajara, Jalisco, México

马来西亚家具及装饰展销会 MALAYSIAN FURNITURE & FURNISHINGS FAIR (MF3 2013)

13 - 16 Febuary 2013 http://www.expomuebleinvierno.com.mx

19 - 21 July 2013 http://www.mf3.my

马来西亚国际出口家具展 Export Furniture Exhibition Malaysia (EFE)

巴西国际家具展 Brasil Moveis-Parque Anhembi, Sao Paulo, Brazil

6 - 10 March 2013 http://www.efe.my

6 - 9 August 2013 http://www.brasilmoveis.com.br

中国 (上海) 国际家俱、建筑及装潢用木料 和木制品展(WoodMac) WoodMac + WoodBuild + FurniTek China-Shanghai, China 6 - 8 March 2013 http://www.woodmacchina.net/en/index.asp

2013年印尼国际家具展 International Furniture & Craft Fair Indonesia (IFFINA) 2013 11 - 14 March 2013 http://www.iffina-indonesia.com/2013/

越南国际家具及家具配件展览会 Vietnam International Furniture & Home Accessories Fair (VIFA 2013) 11 - 14 March 2013 http://www.vifafair.com/

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14 - 17 April 2013 http://www.sbie-arabia.com/

越南国际木工机械展 Vietnamwood – HCMC, Vietnam 25 - 28 September 2013 http://www.vietnamwoodexpo.com

《米兰国际家具展考察之旅》 MFPC-KLSFEA Furniture Design Mission @ i-Saloni, Milan 2012 17-23 April 2012

PART 1: 2012米兰国际家具展 i-Saloni, 2012

PART 2: 专访KLSFEA米兰国际家具展考察团 团长李光森 (Eric Lee) Exclusive Interview with Eric Lee - The L eader of M F P C-K L SF EA Fu r n it u re Design Mission Trip

PART 3: 专访马来西亚峇迪家具设计比赛冠军 贝伟嶂 (Pui Wee Chong) Exclusive Interview with Pui Wee Chong - The Champion of 2011 Malaysian Batik Furniture Design Competition

专访马来西亚国际出口家具展 （EFE）NEXTUS家具设计比赛优胜 者Amirah Zubir Exclusive Interview with Amirah Zubir The Winner of NEXTUS Student Furniture Design Competition

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《2012米兰国际家具展》 i-Saloni, 17 – 23 April 2012

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兰是设计之都，每年的米兰国际家具展吸引了世界各地的家具业者、室内设计师、设计师及艺术家前往朝圣，掌握家具设 计的动脉。米兰国际家具展堪称为全球家具业的「奥林匹克」盛会，从1961年创办至今已经有51年的历史。

作为世界家具与家居设计顶尖水平的米兰国际家具展，是全球家具、家居、建筑、配饰、灯具等流行的指标，更是现代家具时尚 设计的前沿，不仅成为意大利与世界各国进行家具进出口的交易平台，也是全世界家具业界人士每年都热切期待的盛会。 今年4月，隆雪家具企业商会（KLSFEA）联同马来西亚家具促进局(MFPC)，带领KLSFEA会员等，一行64人出席了这个一年一 度的盛会。考察期间，KLSFEA会员们实地考察当地的时尚家具设计外展区域Fuori Salone-Tortano 、Gruppo Poltrona Frau、Established & Sons、Moooi Gallery、Temporary Design Museum、B&B Italia、Cassina、Natuzzi及意大利著名品牌De Padova的陈列室。 透过一系列的考察活动，KLSFEA会员们可以从中更了解全球家具设计的趋势，汲取欧洲时尚家具的设计精萃，从而提升本身的 实力。值得一提的是，MFPC此次也赞助了较早前参加由KLSFEA举办的马来西亚家具与装饰展览会（MF3）的「马来西亚峇迪 家具设计比赛」脱颖而出的学生贝伟嶂及马来西亚国际出口家具展（EFE）的家具设计比赛得主Amirah Zubir随团到米兰作实地 考察。 今年共有5个商家在「Malaysia Pavilion」大马馆展出，包括Signature Kitchen、KBF Furniture、Master Sofa、Hup Sheng Industries 及 White Feathers。考察团在KLSFEA财政李光森的带领下，在大马馆热烈欢迎马来西亚种植及原产部副部长 Dato’Hamzah Zainuddin的到访。MFPC希望透过举办更多的国外考察团，能开拓家具业者的国际视野，籍此鼓励及培养更多的本地设计新 秀，同时也为我国的家具业在逐渐转型为原创生产（Original Design Manufacture）打下基础。

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Jointly organized by Malaysian Furniture Promotion Council (MFPC) and The Kuala Lumpur & Selangor Furniture Entrepreneur Association (KLSFEA), the “Furniture Design Mission” to i-Saloni, Milan was held from the 17th to 23rd April 2012 attended by 65 delegates from both KLSFEA and MFPC. The delegates were updated on the latest European furniture design trends as well as their market needs, focused on arranged business meetings with stakeholders, to market Malaysian furniture products, to explore investment possibilities, and to set up business appointments with buyers from different countries.

KLSFEA brought 2 student winners, Mr Pui Wee Chong (1st prize winner for “Dining Room Furniture” in the Malaysian Furniture and Furnishings Fair (MF3) Malaysian Batik Furniture Design Competition 2011) and Miss Amirah Zubir (1st prize winner for NEXTUS Student Furniture Design Competition of Export Furniture Exhibition 2012) on a business visit to Salone Satellite. Salone Satellite is an exhibition space dedicated to new and budding designers under 35, for them to exchange and share their design ideas with local designers. The visit also facilitated the delegates to observe how international designers and exhibitors displayed their products, as well as exchanged ideas and to establish business opportunities with international designers.

A business meeting with the FederMobili, the Federation of the Italian Furniture Retailers Association, also took place. There are more than 15,000 members under the association, and in Italy, the independent stores represent more than 70% of the market share. The Federmobili is active in various fields, including editing a magazine, training retailers and students, organizing classes managed together with the Polictecnico di Milano (the Design School of Milan) and Bocconi University. Hence, MFPC and KLSFEA are interested in working long-term with the Federmobili, especially in supporting designers and enhancing exchange of furniture industry market information.

There were business studies and visits at the furniture showrooms of Gruppo Poltrona Frau, Established & Sons, Moooi Gallery, Gandia Blasco Milan, and Temporary Design Museum on 20th April 2012 at the Fuori Salone. This was in conjunction with the event Tortona Design Week, which was promoted by the cultural association Tortona Area Lab. On the 21st of April 2012 at the “Malaysia Pavilion”in Pavilion 18, booth F2, the delegation had a meeting with the Deputy Minister of MPIC, Dato’ Hamzah Zainuddin. This meeting was organized by MATRADE. Both MFPC and KLSFEA delegations warmly welcomed Dato’ Hamzah. KLFSEA Treasurer Mr Eric Lee took the opportunity to brief Dato’ Hamzah on the “Furniture Design Mission”. Dato’ Hamzah was satisfied by what he saw and heard, and verbally agreed to arrange for a dialogue meeting with KLSFEA representatives at appropriate time.

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1. 第一站是参观Salone Satellite。这是专为35岁以下的新锐设计师而设的展览空间，为他们提供展示创意作品的平台。两位随团的学生贝伟嶂及Amirah Zubir透过 与当地家具设计师的交流，获益不浅。创意的作品设计及摆设概念也让他们大开眼界。 The first visit space is Salone Satellite, an exhibition space dedicated to new and budding designers under 35, for them to exchange and share their design ideas with local designers. Both student winner Pui Wee Chong and Amirah Zubir are greatly benefited during the visit.

2~3. 参观意大利著名沙发品牌Natuzzi的展示厅。Natuzzi是意大利最大的家具公司，设计、生产及销售沙发及客厅产品系列。此次拜访的收获是会见了Natuzzi驻米兰 的store management的Patrizia Giuffre，她也答应了将在2013年安排到访的KLSFEA米兰国际家具考察团参观Natuzzi厂。 Natuzzi Italia is one of the largest furniture companies in Italy. Natuzzi designs, produces and markets their products which include the likes of sofas, armchairs and living room accessories. Natuzzi group is the only foreign furniture company in Italy listed on Wall Street, New York, USA. KLSFEA is looking forward to visit Natuzzi outlets in year 2013, especially for sofa manufacturers. Ms Patrizia Giuffre from the management of Natuzzi Store (based in Milano) verbally agreed to the proposed visit.

4~5. 作为世界家具与家居设计顶尖水平的米兰国际家具展，是全球家具、家居、建筑、配饰、灯具等流行的指标，更是现代家具时尚设计的前沿。 Milan International Furniture and Home Deco Exhibition has become the top leading exhibition in introducing the world most contemporary designs and concepts for furniture, home deco, architecture and lighting.

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6. 隆雪家具企业商会（KLSFEA）联同马来西亚家具促进局(MFPC)，带领KLSFEA会员等，一行64人出席了这个一年一度的米兰国际家具展。 65 delegates from both KLSFEA and MFPC attended the「Furniture Design Mission」to i-Saloni, Milan.

7~8. KLSFEA的米兰国际家具考察团与意大利家具零售业者协会会长Mauro Tambelli进行会谈。意大利家具零售业者协会拥有超过15，000名会员， 活跃编辑杂志、为零售商及学生提供培训及开班授课，同时也运作名为「Webmobili.it」 的网站，为商家提供一个展示产品商册的网站。 A business meeting with the FederMobili, the Federation of the Italian Furniture Retailers Association, also took place. There are more than 15,000 members under the association.

9~10. De Padova是米兰的最佳家具设计商店，主要销售北欧风的家具系列。他们也开始生产自家产品系列，并发行到全球各地。 De Padova is the best furniture design store in Milan. It sells mostly products of Scandinavian design. The store is also used as a reference point for architects and interior designers around the world. The staff employed by De Padova are well-trained, professional, offers personalized design services, and are able to propose furnishing solutions to tailor for individual needs.

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专访KLSFEA米兰国际家具展考察团 团长李光森 (Eric Lee) Exclusive Interview with Eric Lee The Leader of MFPC-KLSFEA Furniture Design Mission Trip

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Milan i-Saloni Exhibition is the pilgrimage of furniture industries, the paradigm of both classic and contemporary furniture innovation.

The Malaysian furniture industries are encountering intense and rigorous competition from China and Vietnam. The visit to i-Saloni Exhibition definitely inspired competence and boosted both Kuala Lumpur Selangor Furniture Entrepreneur Association (KLSFEA) and Malaysia Furniture Promotion Council (MPFC) members to strive harder and to gain a stronghold in the global furniture market.

KLSFEA Treasurer Eric Lee was the chairperson of the recent KLSFEA delegation to Milan. He mentioned that similar trips were organized several times before. Last year, MPFC sponsored two students, Pui Wee Chong and Amirah Zubir; winners of furniture design competitions to tag along to the i-Saloni Exhibition 2012 trip.

KLSFEA and MPFC aim to escalate and transform Malaysian furniture industries to a new horizon by exposing future talents to global trends that took part in i-Saloni. The vast global talents and inspirations exhibited in i-Saloni are great treasures to the Malaysian furniture industries. The yearly i-Saloni event is the centre focus of furniture industries. Many industry players including manufacturers, buyers and designers from around the globe pay their pilgrimage here. With mega exposures they are fertilized with the latest and futuristic trends, exploring and making business transactions, and at the same time being connected to grand brands’ entrepreneurs and marketing agents. Eric reiterated that all furniture industry players should visit the i-Saloni Exhibition at least once in their lifetime to experience and to learn from the excellent in organizing and displacement that anchored at the 20,000 sqm venue.

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来活跃于推动家具企业发展的隆雪家具企业商会（KLSFEA）配合了马来西 亚家具促进局(MFPC)及马来西亚对外贸易发展机构（MATRADE）的国际 市场计划，鼓励会员们踊跃参与国际家具展，并组团到海外家具展考察，为会员 们开拓更多商机。海外国际展及考察团也是KLSFEA拟定的595大方向的9大计划之 一。国际展览会是家具业者走向国际市场的最佳途径，可从中获得最新资讯、学 习及启发家具设计的平台。 去年4月，KLSFEA联合MFPC组团参观2012米兰国际家具展，获得了会员们的热 烈响应，共有49位会员参与此行，加上MFA会员、MFPC官员、两位学生，以及 KLSFEA及马来西亚国际出口家具展（EFE）的员工，在KLSFEA财政兼此趟米兰国 际家具考察团的团长李光森（Eric Lee）带领下，一行64人浩浩荡荡前往意大利米 兰观摩。李光森表示，今年很荣幸获得了MFPC的全力支持，赞助了较早前参加由 KLSFEA举办的「马来西亚家具及装饰展销会(MF3)」的「马来西亚峇迪家具设计 比赛」得奖学生贝伟嶂以及参加EFE设计比赛的得主，免费随同到意大利米兰作实 地考察。 MFPC的鼎力支持带动了马来西亚的设计风气。这也是MFPC第一次赞助马来西 亚峇迪家具设计比赛的得奖学生前往米兰，透过此次的赞助活动，与KLSFEA建立 起更密切的合作关系，一同努力发掘本地具有潜能的设计新锐。李光森相信，随 着MFPC这次的赞助，能鼓励及栽培更多本地的设计新秀，同时也为我国的家具 业在逐渐转型为原创生产（Original Design Manufacture）及自有品牌生产 （Original Brand Manufacture）打下基础。MFPC在促进本地家具品牌在国际 上的知名度和开发国际契机不遗余力，特别为KLSFEA会员在考察期间，安排了两 位当地的顾问及翻译员，为随团的会员们分享欧洲家具市场、设计及其趋势。 第一次参观米兰国际家具展的李光森大开眼界，「当地的顾问主要带我们参观当 地著名的家具厂家及陈列室，学习他们经营陈列室的概念及产品设计概念，从 中启发经营策略，发掘更多的商机。」米兰之行让他获益不浅。李光森认为，对 于每一个从事家具业的业者来说，米兰国际家具展是非常值得前往参观的国际盛 会。「米兰给我的印象很好，尤其在包装这方面，每一个细节都处理得相当完 善。从他们的产品设计到包装、展示厅的装潢、产品陈列，有很多值得我们学习 的地方。透过观摩其他国家家具业者的品牌经营方式，从而提升我们的品牌。」 李光森也分享了他在米兰国际家具展观察到的流行趋势。他指出，现今的家具设 计有返璞归真的趋势，主要流行简约的风格。家具设计趋向时尚生活化，与现代 人的生活形态息息相关。因此，他鼓励业者应多以消费者的角度为产品设计的出 发点，以消费者的生活需要为市场考量。随团的家具业者透过观摩国外家具展， 参考外国的优秀产品设计及有效的营销策略，能够将之融合在大马的家具市场 上，让本地业者继续创新和开拓更多的新兴市场，以携手迎向160亿的家具出口目 标。

Eric also pointed out that i-Saloni Exhibition has always been an eye opener every year. The great impact this year to all Malaysian furniture industry players was that cheaper prices shall not be the main consideration alone and it must be coupled with innovative and trendy designs. “We face stiff competition from China and Vietnam in productions. Therefore, local furniture industries should transform and focus on building their brands instead of cheaper pricing.” Eric strongly believes the Malaysian furniture industries’ workmanship is at par with international standards, but weak in branding and designs. He also said, “We have better economy compared to Italy.

If we are able to establish our branding and designs, we will be able to perform alongside Italy’s furniture industries. Thus, we should opt to sell ‘lifestyle’ and ‘living ambiance’ rather than cold hard furniture or things made only for a certain purpose. The moral here is that we must be consumer-oriented and not being product-oriented.”

The meeting with Italian furniture association’s delegates was of paramount importance. Counterparts are already miles ahead in the business dealing skills as well as furniture productions. Eric stressed that the Malaysian furniture industry players are eager to look forward to the transfusion of skills and arts from the foreign land.

This will not only help capitalize in products branding, but also to train and upgrade local designers to be more innovative and creative.

Hence, productions will have more value-added advantages.

Finally, Eric concluded that a trip to the 2013 i-Saloni Exhibition is being scheduled. He praised that i-Saloni is a treasure to the Malaysian furniture industry players. It was a great experience for participants from Malaysia, both industry players as well as students. Eric, he himself also promised to infuse knowledge that he gained from the exposure into his company and at the same time contribute some guidelines to escalate local industries to new horizon.

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专访马来西亚峇迪家具设计比赛冠军 贝伟嶂 (Pui Wee Chong) Exclusive Interview with Pui Wee Chong The Champion of 2011 Malaysian Batik Furniture Design Competition

大马家具设计新锐——贝伟嶂

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Pui Wee Chong, a young and brilliant student of Pratique Art College won the ‘Dining Furniture’ category laurel in Malaysian Batik Furniture Design Competition 2011. Thanks to the great vision of Malaysian Furniture Promotion Council (MFPC), he was sponsored to attend the i-Saloni Furniture Fair 2012’ with the intention to escalate the horizon of our young talent and widen his view on the scope of the global furniture industries.

Pui Wee Chong was invited to deliver a talk related to his innovative designing piece as well as the impacts he encountered at the Milan i-Saloni Furniture Fair at the Furniture Design Workshop at Wisma Getah Asli, Kuala Lumpur on 14th June 2012. Pui’s presentation and the experience he shared greatly impressed all the participants on the floor.

This is the first grand design competition Pui participated. He chose the Malaysian national flower hibiscus, a symbol of harmony, as the theme design for his winning piece with considerable thought. He said, Malaysia have many different races with different cultures, but we are all 1Malaysia.

With months of pains takings sketches and drafts, the final piece crystallized.

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自Pratique Art College 的贝伟嶂参加2011年MF3举办的「马来西亚峇迪家具设计比赛」， 凭大红花餐座系列在饭厅家具项目中脱颖而出，同时也荣获该届设计比赛颁发「冠军中的冠 军」荣誉，并获得了马来西亚家具促进局（MFPC）赞助到意大利米兰作实地考察。 从家具主题到设计蓝图，贝伟嶂共用了约一个月的时间构思。聊及他的得奖作品，贝伟嶂喜孜孜地 分享，其设计的饭厅家具系列，设计灵感源自马来西亚的国花——大红花。 「当我在构思设计灵感时，适逢国庆日，于是我灵机一动，想到了以具有大马代表性的大红花为设 计元素。」马来西亚是个多元种族的国家，彼此和睦共处，象征和谐的大红花代表了一个马来西亚 的精神，意义深远。贝伟嶂设计的大红花系列，完美诠释了大马人民上下一心的团结精神。 米兰，向来给贝伟嶂的印象尽是奢华的气派，是个名媛聚集购物的地方。「这是我第一次到欧洲国 家。米兰这个城市很美，很喜欢当地的气候，被当地颇具特色的建筑物深深吸引。」 米兰之行让贝伟嶂更能掌握家具设计的趋势。在设计方面，好学不倦的贝伟嶂一直抱持着积极及开 放的学习态度，愿意接受别人的意见及改善自己的作品。在米兰期间，他参观了不少当地的家具陈 列室，见识到不同风格的产品设计，启发了他的设计概念。 回国后，贝伟嶂受邀出席MFPC举办的家具设计工坊，与在场的家具业代表及学生们分享他此次到 米兰国际家具展的所见所闻。贝伟嶂有感，外国学生所设计的家具产品水准相当高，他们使用优质 的材料、精致的工艺，加上高科技的机器，制作出来的家具让人眼前一亮。「米兰之行让我大开眼 界，国外拥有太多杰出的设计师值得我们学习。未来，我希望可以设计出更多的产品，也希望能设 计出属于自己风格，能深入民心的优秀作品。」 贝伟嶂从米兰国际家具展带回了不少的产品介绍书作为学习的参考资料。他坦言，米兰考察之旅 大大地开拓了他的国际视野，启发了他无穷的设计创意。于是，他在原有的大红花饭厅家具系列上 加以改良，让人看见他精益求精的求进态度。他解释，餐桌则选择以不锈钢及玻璃的混材质组合呈 现，以营造出新颖时髦的感觉。 努力不懈的贝伟嶂不断吸收新的资讯，平常最爱参考国外的建筑及设计大师们的作品，从中学习他 们的设计精粹。他最欣赏的学习对象是美国的建筑大师Frank Lloyd Wright。Frank Lloyd Wright 是20世纪中，最具独创性的建筑师之一。他的建筑及构想深深地影响了现今的办公大楼及居家设 计、组织。 对于贝伟嶂来说，第一次参加大型的设计比赛即获得了专业领域的肯定，无疑为他未来投身设计业 打了支强心针，更有信心走向设计之路。乐观的他看好家具业的前景，未来想要朝多元化的设计发 展，不会限制自己的设计范畴。雄心万丈的他，希望在毕业后能在设计界闯一番成就，并成立自己 的设计事务所。 贝伟嶂的设计才华横溢，拥有个人想法，其积极进取的态度更是有目共睹。大马家具业正需要像贝 伟嶂这般拥有热诚、态度正面积极的设计新锐，为大马家具业注入更多新血，有助于大马朝向家具 品牌化的目标。

As an Interior Design student whose major and with preference in Freestyle Designing did not refrained himself by contemporary trends. He has the magnitude and great vision to amplify and escalate the local industries to gain a strong hold in international market.

He was awed by the efforts in the Italians channeled to stage the magnificence international furniture show that sat on the site of 20,000 sqm venue with different themes of designs and natures.

With the dynamic and exciting furniture designs he had seen in i-Saloni, Pui said this shown that there are too many episodes in Malaysia furniture industries have yet to be opened to put us at par with our international counterparts.

With much gratitude to MFPC given a chance for him to be in Milan, Pui thanked the exposures and the great experience of different horizon had indeed helped to widen his scope in design and functional aspects. With the inspiration gained, he modified his winning piece to much simplicity, modern and functional. Much more, after the visit he is rich in connections and very resourceful.

Frank Lloyd Wright, an American architect, interior designer, writer and educator (1867-1959) is the idol of Pui Wee Chong. Frank Lloyd Wright was recognized in 1991 by the American Institute of Architects as “the greatest American architect of all time”.

However, Pui encompasses all ideals when it comes to designing. Pui is graduating next year from Kolej Pratique Asia and he aims to run his own design studio for the industries with the blessing from KLSFEA.

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1. 贝伟嶂与同样荣获赞助前往米兰考察的学生Amirah Zubir以及MFPC和 KLSFEA职员们一同开心合影。 Pui Wee Chong is pictured here with representatives for MFPC & KLSFEA and Amirah Zubir, the student who get the same sponsorship from MFPC to join the mission trip to Milan.

2. 贝伟嶂受邀出席MFPC举办的家具设计工坊，与在场的家具业代表及学 生们分享他此次到米兰国际家具展的所见所闻。 Pui Wee Chong was invited to deliver a talk related to his innovative designing piece as well as the impacts he encountered at the Milan i-Saloni Furniture Fair at the Furniture Design Workshop.

3-4. 贝伟嶂凭大红花餐座系列在饭厅家具项目中脱颖而出，同时也荣获该 届设计比赛颁发「冠军中的冠军」荣誉。米兰考察团启发了他在作品上进行 改良。左图为之前的作品，右图为改良后的全新作品。 Chosen Malaysian national flower hibiscus, a symbol of harmony, the theme has won the ‘Dining Furniture’ category laurel in Malaysian Batik Furniture Design Competition, 2011. After joining the mission trip to Milan, With the inspiration gained, he modified his winning piece to much simplicity, modern and functional. (right picture) compare the to the original design (left picture).

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专访马来西亚国际出口家具展（EFE）NEXTUS 家具设计比赛优胜者Amirah Zubir Exclusive Interview with Amirah Zubir The Winner of NEXTUS Student Furniture Design Competition

家具设计的新星——Amirah Zubir

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Amirah Zubir, a soft-spoken girl, spoke of her surprise at winning the NEXTUS Student Furniture Design Competition organized by the Export Furniture Exhibition 2012. Her winning design, a space-saving coffee table, helped the student from UiTM Shah Alam gain a trip to the i-Saloni Exhibition in Milan in 2012. During the Furniture Design Workshop held on the 14th of June 2012, Amirah shared with KLSFEA her thoughts on wining the NEXTUS Student Furniture Design Competition, how she created her winning design, and how i-Saloni helped widen her knowledge in the furniture industry.

Amirah was inspired to take part in the NEXTUS Student Furniture Design Competition because all senior students in UiTM participated. She never expected to win it, only hoping to acquire more experience from it. Hence, she was very surprised when her design was chosen as the winner. She was grateful for the exposures and chances the prize brought along.

Mentioning Claudio Sibille as her inspiration, the Furniture Design student’s winning design was all about being multi-purpose and space-conserving. Amirah visited 3 low-cost houses, and said that because space was so limited in their houses, furniture took up a lot of space. She hoped that with her design, it can help to free up more space for low-cost houses residents.

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3岁的Amirah Zubir是个对家具行业充满抱负的年轻设计新锐。就读于UiTM Shah Alam工业设计系的她，透过参加马来西亚国际出口家具展（EFE）的NEXTUS家具 设计比赛脱颖而出，成为了其中一位获MFPC赞助前往米兰国际家具展考察的学生。 作为新生代家具设计新锐，与时并进的Amirah Zubir了解到现代人的居家面积越来越小， 讲究多重功能及节省空间的家具设计成为现今的家具设计趋势。而她最欣赏的设计师是 乌拉圭著名工业设计师Claudio Sibille，以设计节约空间型家具而闻名，也从他的作品中 启发了创作灵感。 为了设计出符合现代人需求的实用型家具，Amirah实地考察了3间排屋及访问了屋主， 从中了解屋主的生活需求，并针对有限的客厅空间，设计出适合小户型家庭使用的多功 能咖啡桌系列。 Amirah的精心杰作——ZingZang咖啡桌椅系列是多功能家具，附有4个座位及2个可供 置放报纸杂志及其他杂物的收纳空间。从灵感启发到构思设计，前后耗了约一星期的时 间完成此项作品。Amirah选择以红白色系为咖啡桌系列，不但让家具系列在造型上更摩 登，她希望透过红色的力量，赋予家具全新的活力面貌。 这项创新的设计不但让Amirah成功赢得了NEXTUS的评审青睐，更获得了宝贵的米兰 国际家具展的考察机会。第一次踏足欧洲的Amirah形容，去到米兰，仿佛去了另一个世 界，各种新奇独特、充满创意的人事物让她大开眼界。 「最令我难忘的是Temporary Design Museum之站。透过欣赏其他设计师的作品， 从而提升自己的水准。他们所使用的材料及色彩元素相当丰富，启发了我在往后的设计 里，融入更多的色彩元素，以提升家具的设计感。」 Amirah第一次参加家具设计比赛即获得了家具领域的专业肯定，让她信心大增，未来往 家具设计发展的决心更加坚定。对家具设计充满热诚的Amirah指出，投身家具设计行业 的女性比较少，她本身则相当看好家具设计的发展空间，会努力往家具设计发展，将来 的目标是开设属于自己的家具设计公司。

With that theme and inspiration in mind, Amirah researched and benchmarked space-saving furniture designs and drew sketches. All these took her one week to complete.

As the competition required a sitting element in the submitted designs, she designed a coffee table with chairs that could be kept under the table. Her design was meant to seat 4 people, with hollows in the chair so that the table could be used as a sort of cupboard as well. With such a functional and useful design, it was little wonder that the NEXTUS judges were impressed enough to award Amirah’s designs the winner out of all.

Being able to go to i-Saloni, Milan thanks to her win, Amirah said, it was a dream she came true. Being able to fly to a foreign country and to be able to attend a prestigious furniture exhibition was eye-opening in many ways. Her impression of Milan itself was that it was a very artistic place, that even furniture was considered a sort of art form.

Her favourite exhibition at the i-Saloni was one by a Charlie, with furniture designs that were similar to her winning space-saving design. She was particularly amazed that even though they were countries apart, and that she had never came across of this designer before, but identically they are having the same ideas. She thought the exhibited furniture at the i-Saloni seemed very futuristic, the Malaysian furniture designers could learn a lot from global furniture designers. She was thankful for all the knowledge and connections that she gained at the i-Saloni Exhibition, both helped to update her in tuning her winning design to be better.

Finally, Amirah mentioned that her dream was to own her own furniture design company in future, and she would not stop learning to improve herself. KLSFEA wishes Amirah all the best, and hopes that she will also play a major part in moving the Malaysian furniture industry ahead.

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1. Amirah Zubir与同样荣获赞助前往米兰考察的学生贝伟 嶂以及MFPC和EFE职员们一同开心合影。 Amirah Zubir is pictured here with representatives of MFPC & KLSFEA and Pui Wee Chong, the student who got the same sponsorship from MFPC to join the mission trip to Milan.

2-3. Amirah Zubir受邀出席MFPC举办的家具设计工坊，与 在场的家具业代表及学生们分享她此次到米兰国际家具展 的所见所闻。Amirah的精心杰作——ZingZang咖啡桌椅系 列是多功能家具，附有4个座位及2个可供置放报纸杂志及其 他杂物的收纳空间。从灵感启发到构思设计，前后耗了约一 星期的时间完成此项作品。Amirah选择以红白色系为咖啡 桌系列，不但让家具系列在造型上更摩登，她希望透过红色 的力量，赋予家具全新的活力面貌。 Amirah Zubir was invited to deliver a talk related to her i n novative design i ng piece as wel l as t he i mpacts she encountered at the Milan i-Saloni Furniture Fair at the Furniture Design Workshop. Amirah designed a coffee table named ZingZang comprises of chairs that could be kept under the table. Her design was meant to seat 4 people, with hollows in the chair so that the table could be used as a sort of cupboard as well. Amirah researched benchmark space-saving furniture designs and drew sketches. All these took her one week to complete. Amirah has chose red and white colour as the major matching colour for her coffee table design, and it helps to create the comtemporary and modern feels. In her thoughts, she wish to bring a new look to the furniture by having the red colour with liveliness and power.

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马来西亚建筑设计趋势 对家具发展的影响

The Impact of Malaysia’s Architectural Design on the Future of the Local Furniture Industry 文/张国强 Text/Tew Kok Keong

图片提供/漂亮家居

张国强 Tew Kok Keong 中国北京清华大学建筑学学士BArch(Tsinghua)及英国诺丁汉大学建筑设计学硕士MArch(Notts)。 主持甲方设计（K Square Design）工作室，从事建筑、空间和景观设计及改造等工作。 Bachelor of Architecture at Tshinghua University, Beijing, China; Master of Architectural Design at University of Nottingham, United Kingdom. Formed K Square design, focus on architectural, space, and landscape design in conjunction with the regeneration project.

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未来马来西亚家具的背后舞台 马来西亚的建筑及空间设计多年来致力于推广建筑的可持续 （Sustainable）及被动式设计（Passive Design）的节能 研究，这是受到各界肯定的。以杨经文（Ken Yeang）为 代表所坚持的高层建筑生态环境设计研究更是各国建筑教材 中绝不缺少的课题。近年来，国内新兴建筑设计师事务所如 Kevin Mark Low, ZLG Design, Building Bloc, Tetawowe Atelier以及Wooi Architect等以一整体去考虑空间上建筑和 室内设计关系的设计事务所不断涌现，而且他们的设计质量 一点都不亚于国外著名设计师。 图片提供/漂亮家居

建

这一批建筑师强调对建筑材料本质的探索，意图表现最真 实，符合国情，顺应气候环境的建筑设计逐渐备受推崇，成

筑空间必须要有家具才能满足人类的生活起居。正

为当代马来西亚住宅设计的一种趋势。 因此可见，这些设计

因如此，家具和建筑设计的历史发展是密不可分

师营造出的素雅空间自然而然就成为了国内家具设计未来趋

的，家具会随着建筑设计的变化而不断演进，而出现新的可

势的一个创作背景。

能性。设计一样适合大众的家具不会比设计一栋房子简单， 因为家具是会直接接触皮肤，甚至人类的整个身躯，比建筑

当今马来西亚要设计并出产有特色的家具，再也不能一味地

物更需要细节上的处理和多次的反复推敲来符合人体工学的

抄袭和模仿外国的样式，而必须跟随当今建筑的设计发展而

标准。

做出适当的调整。只有这样，整个建筑、生态、贸易的环境 才会因此而改善，人们对设计概念和美学涵养的程度才会进

包豪斯（BAUHAUS）的诞生，崇尚简约，纯粹的风格，

一步地提高，而不会因为经济的利益而失去很多属于自身文

从家具设计先开始，影响了整个设计界的发展，开创了所

化的东西。

谓的「现代」（Modern）设计风格。在提倡能源节约的当 今时代，家具设计应该要以怎样的姿态在建筑及室内空间里 才能满足人们的需要，同时兼顾到社会环境的可持续发展 （Sustainable Development），尤其在马来西亚，是现今 设计师所面临的一大挑战。

建筑和家具：从大到无，从无到小

何谓材料的本质探索？ (Explore the Originality of Materials) 只要满足整个建筑物的功能，建筑内外表面不加装饰，完全 赤裸裸地显出建筑材料原有的特性及本色，其实也是一种建 筑空间美学（The Art of Space），不做作，清新质朴。比 如砖墙（Brick Wall）就让居住者本身看见砖块（Brick），

建筑和家具虽是两种不同尺度（Scale），但在人的视觉

直接的抹灰（Cement Render）或简单的白墙。地板也是极

（sense of sight）和触觉（sense of Touch）的感受空间

自然颜色的地砖或者水泥地，天花板也尽量简单，以干净的

里，必须互相呼应，协调，才能达到空间设计最好的效果。

线条为主。在这样纯净的背景空间里，家具很容易就成为亮

人们从屋外看见大大的房子到走进屋里，再贴近符合人体的

点，各种家具也比较容易组合。建筑设计师对于这样的空间

家具，这种从大到无，从无到小的眼前尺度感的变化是非常

气氛营造，大多都会延续对材料本质探索的精神，直接设计

耐人寻味的。所以要营造出有品质的空间设计，建筑和家具

或选择与建筑相同纯粹的家具来帮助屋主进一步提升空间的

必需以一整体来综合考虑，就像「皮肉骨」的关系，要和谐

美感层次。

搭配。 木即是木，铁就是铁，藤即是藤，布即是布，这种不加装 如此一来，建筑空间会因为「家具搭配得体」而增值。反

饰，展现材料原色，清新自然和建筑设计走向一致的家具，

之，如果家具错误搭配，也会丧失建筑的个性以及家具的魅

将会慢慢成为人们选择家具的主流趋势。在各界设计师都积

力。所以家具的适不适用，美与不美就应该要依所需的建筑

极倡导的情况下，在马来西亚已经越来越受欢迎，虽然样式

和空间而做出评价，而不能在大卖场里和其他同类的家具相

少了一分华丽，却多了一分耐用耐看的气质。

互比较，消费者也不能深陷贵品牌就是好的迷思当中。 因此，对于家具的选择，怎么让家具在所处的建筑和空间里 相互生辉，这门学问比单纯的家具设计，更值得大家去研究 学习，特别适用于想要居家感觉像是经过设计的经济型消费 者（Budget Buyer）人群。

回归自然，热带原始美学的追求 在全球化的今天，家具作为最常见又较大型的生活用品，马 来西亚厂商和设计师正积极找出对应气候功能和融于地域文 化的家具形式。

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在炎热又潮湿的环境中，家具能够保持坚固耐用，耐潮舒

Architecture and furniture may both be on different scales to

适，形式追随功能，同时拒绝虚伪的装饰。 这样的产物，不

the eyes, but they must comply with each other in order to be

管在整个大马住宅设计界在追求回归自然的倾向中，还是运

effectively pleasing to the sense of sight and touch. From the

用在大量的公寓套房（Apartment）或联排房(Link House)

outsides of a large house to the furniture within, both forms the

里，都会显得非常亲切舒服，而且搞不好可以影响气候相 似，国情相近的国家建筑和家具设计及企业的发展。 要有动人、温馨的室内感受，不见得需要花大钱夸张地装潢

viewer’s impression of the design of the house, within and without.

Both the architectural design and the furniture must complement each other well.

或者去购买奢侈的家具，而是认真地考虑过去的自然风景曾 带给你的感动，让它有没有可能转化成室内的一部分。「室

If both architectural and furniture design are presented together

内空间室外化」（Outside in），对原始美的追求已经是现

nicely, this elevates the worth of the house. Whether a furniture

在的潮流，一直被各界设计师不断地被强调运用在建筑，空

‘suits’ the place or looks ‘beautiful’ depends on how the

间设计甚至家具设计的选择上。这一原则是我们这一世代人

architectural design of the building is as well. Consumers must rid

所必须坚守的生活美学，也是马来西亚最美的文化灵魂。

themselves of the mindset that furniture should be compared with other furniture while buying or solely depend on the thought that

A

n empty building must be filled with furniture in order to

expensive branded furniture will look good in the household.

be habitable. Hence, histories of both the development of

furniture and architectural design have been closely interwoven, in

The topic of how to make furniture suit the household well is one

order to present a space habitable for humans. Furniture will keep

that is worth researching. ‘Suitable’ furniture is more relevant to

evolving alongside architectural design, with new possibilities

consumers these days than branded furniture designs with intricate

for both in every corner. Of course, designing furniture is no less

detailing, especially for those who are budget-conscious.

easier than designing a building – furniture needs to be designed in a way that allows them to accommodate constant human bodily contact and to be manhandled constantly. Of course, they still have

Behind the Future Malaysian Furniture Industry Scene

to please aesthetically and be of good quality suited to human

Malaysia’s architectural and interior design industry has for many

needs.

years promoted sustainable and passive designs. Ken Yeang, the representative of these high-level architectural and interior designs

The Bauhaus (literally ‘School of Building’ in German) made

is the foremost authority on this subject. Recently, our local

way for the growing trend of simple and functional furniture. This

architecture firms such as Ken Mark Low, ZLG Design, Building

also affected the entire designing world and in the past century

Bloc, Tetawowe Atelier, Wooi Architect etc are also researching

indicated that the ‘modern’ period of design had arrived. In this

the topic on how to merge architectural and interior design to

era of minimalism, Malaysian furniture designers must now

complement each other in a sustainable way.

consider the huge challenges of making furniture that is not only straightforward and functional, but also aesthetically pleasing.

These architects emphasize on researching materials used in their

They must also consider the fact that their designs need to be made

designs. This is so that their design plans will be influenced by

in a way that sustains earth’s resources.

what can be realistically made in Malaysia in line with the climate

Architecture and Furniture: Within and Without 图片提供/漂亮家居

and environment of Malaysia. It is hoped that their designs will be able to be one of the trends for residential living designs in Malaysia, rather than overseas.

Hence, these designers are hoping to create a simple and elegant space that can become the ‘partner’ of our local furniture industry and work together to complement each other.

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图片提供/漂亮家居

Right now what Malaysia needs is to have furniture with special features, rather than blindly copying foreign designs. They must also follow the trends of current architectural designs in order to

图片提供/漂亮家居

and still aesthetically pleasing to the eye.

Going back to Nature

make furniture suitable to the space. Only with this harmonious

In today’s globalized society with furniture being one of the most

balance will people’s sensitivity towards design be heightened not

needed living necessities, Malaysian businesses and designers are

lose their sense of self-culture in pursuit of what they perceive to

now looking for ways to create furniture that will be eco-friendly

be ‘better’ overseas furniture brands.

as well as incorporate elements of local culture.

Exploring the Nature of Materials

In our hot and humid country, furniture must be durable, able to

A building that showcases and utilizes the nature of materials

withstand moisture simple, natural and functional instead of being

without added embellishments is also a building that utilizes the art

needlessly ashy. Furniture such as these, regardless of what types

of space. In the case of walls, for example, bricks of a brick wall can

of homes they are in, will be comfortable and intimate. They can

be visible, have cement rendering or just a simple white wall. The

also contribute to the ‘go green’ efforts as our rich resources in

oors can be of natural elements such as bricks or concrete, and the

nature are tapped and made use without being wasteful. Not to

ceiling can be simple with clean lines. With such simple and clean

mention, these furniture helps boost the country’s economic

building designs, the furniture can easily become the main focus

situation and allow our local designers to showcase their creativity.

of the room. The room can easily accommodate different styles of furniture too. With architects exploring the inherent nature of

Furniture that are ashy or costs a lot are not needed to create an

materials, many will also go on to design or choose furniture that

interior that is intimate and warm – inversely, simple and natural

is similarly natural to go well with the building – helping the

furniture can do that easily. The ‘outside in’ trend, in which the

homeowner heighten the sense of natural beauty in the house.

outdoors are invited to be inside a building, is picking up speed.

This nature-loving trend is followed by designers worldwide.

Furniture with natural elements such as wood, steel, rattan or

Using available materials to emphasize on the minimalism

cloth that showcases the original colour of materials will slowly

philosophy inside the household should be more widely practiced.

become a trend amongst people. Under the guidance of designers

Not only will this be benecial to the earth and men in the long run,

worldwide, these kinds of furniture are already gaining popularity

this close-to-nature trend is culturally relevant to our country too.

in Malaysia. Although they are not ‘fancy’, they are more durable

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n o i t c n u f i t l u M

Furniture Trend 家具趋势 ↓伸缩性十足的办公司家私系列，能 有效节省办公室空间。by Tomta

多功能家具

↑结合干、湿区域的现代化厨房系 统柜系列。by CG Innovation 138

→具有装饰性功能的窗帘系列能美 化家居空间。by Bagus Curtain

↓设计精巧的橱柜系列，方便收纳且节省空 间，能完美融入各种居家空间。by BJ Cabinet

↑结合干湿厨房区域及迷你吧台的厨房橱柜系列， 能满足现代人的多元需求。by My kitchen Design 139

e l y t S n r e d o M

现代化风格 ↓嵌入式厨房橱柜系列搭配木材质，简 约而时尚。by Vi-World marketing SB

↑精巧的办公室家私设计以橱柜作为间隔，新 颖的搭配效果简洁美观。by Intersit Industries 140

↓白色橱柜系列，简洁大方。

by BJ Cabinet

↓办公室桌椅系列。by Intersit Industries

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n g i s e D e c n a g e l 典雅设计 E

↓高质感的窗帘系列华丽大方，彰显 主人的独特品味。by Bagus Curtain

↓充满复古气息的卧房家具系列，营造 与众不同的高雅风格。by Hup Chong

↑简约大方的白色橱柜家具 系列，为空间注入纯净自然的 优雅气息。by Hup Chong ←简约大方的款式能点缀居 家空间。by Bagus Curtain

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n g i s e D y t i c i l p m i S

简约设计 ↓设计精巧的咖啡桌，轻易融入各种 居家空间。by EUKENCO

↑木材质的办公室家私营造出清新自 然的风格。by Vi-World marketing SB

→大地色系的组合，能营造出轻松 自在的氛围。by Bagus Curtain

↓风格简约的电视橱柜，适用于各种 居家风格。by EUKENCO

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NEWS 动态

隆雪家具企业商会2012年度会员大会 The Kuala Lumpur & Selangor Entrepreneur Association (KLSFEA) Annual General Meeting of Year 2012

吉

隆坡暨雪兰莪家具企业商会于4月13日，在本会会所三楼礼堂举办了2012年度常年会员大会。大会议长黄郁 燊宣布出席 大会的人数有54名会员，符合法定人数的条则。

会长拿督周嘉昌向在座的会员献词时表示感谢会员一直以来对商会的支持，才能让商会走得更高更远，更加有信心的朝着595 愿景步步迈进，实现同业的目标。商会组织发展在去年总共增加148家家具同业，让会员人数直线上升至500家会员企业，对于 商会来说，十分鼓舞！ 商会也不间断地进行各项维护会员福利及利益的活动让会员积极参与。会务发展需要集合团体的力量才能达到目标，因此，会 长希望所有的会员能以共同目标与商会一起携手并进，共创未来！ 大会也一致通过修改商会章程两项条文；一、「一般会员」的英文单字即Normal Member更改至Ordinary Member；二、理 事会若有理事担任之职位，因故离开原职，其空缺之职位将于下次理事会中复选。最后，大会也一致通过五项重要提案，五项 提案如下:

隆雪家具企业商会2012年常年会员大会提案 提案（一）

建议提呈备忘录给马来西亚对外贸易发展局（MATRADE）以保留72平方公尺摊位租金的补助（Market Development Grant，简称 (MDG）

案由:马来西亚对外贸易发展局为帮助家具业者拓展出口市场的开发活动，凡参加国际贸易博览会的业者，将获该局提供市场 开发援助金，以降低其在促进出口过程中的高成本。在市场援助金的补助下，2011年家具业出口额成功取得87亿令吉，同比 2010年增长了9%。可见援助金对家具业者起着激励的作用。然而，此项援助金计划的摊位租金补助由原本的72平方公尺下调至 18平方公尺，对于产品体积庞大的家具出口业者而言，摊位租金补助限制在18平方公尺确实有不足够，也相对提高成本。

方案:建议提成备忘录给马来西亚对外贸易发展局（MATRADE）以保留72平方公尺摊位租金的补助（Market Development Grant，简称 (MDG）

提议人: Goodnite Enterprise (M) Sdn Bhd，拿督周嘉昌 附议人: Tomta Furniture Manufacturer Sdn Bhd, 吴承良 提案（二）

呼吁原产部协助家具业转型成为创意家具产品

案由:虽然我国家具业已成功转型，不过每年推出新产品的速度不够快，无法满足外国买家的需求。建立品牌及提升原创设计 制造是我国家具制造业领域目前与未来的趋势，业者必须把注意力从代工生产（OEM）转到原创生产(ODM)以取得原创品牌 的地位，提升马来西亚家具出口业在国际市场上的知名度及更具竞争力。除了加强我国对家具设计师的培训外，设立专业家具 设计与科技学院更刻不容缓。

方案: 1. 呼吁MTIB及家具工业技术中心Furniture Industry Technology Centre（FITEC）与我国知名设计学院联合，将家具设计及 家具技术培训课程纳入设计教学大纲内，同时政府应该加强培训中心硬体设备，引进先进工业技术，以教育我国新一代学子对 家具工业及行业有更深入的了解及新启发。 2. 除了政府协助，商会也扮演重要角色。商会的会员企业网络是我们的优势，建议商会寻找1至2家设专业计学院联手合作，推 荐行内优秀的企业家到学院授课，以亲身经历分享经营家具业的理念与成功之道。设计学院毕业生也可通过商会，在商会旗下 的会员企业公司实习与就职，提供训练之余也增加就业机会并提升商会知名度。 3. 呼吁原产部、人力资源部及教育部给予商会在财政上的支持与合作，设立家具专业设计与技术部门，以增加家具业国内劳力 及研发，提升设计师及技术人员素质，培训更多本地人才，从而提高原创家具产量，打造大马家具品牌，并为商会未来设立家 具技术与设计学院铺路。

提议人: Briben Resource Sdn Bhd，邱爱博 附议人: Mattressworld Marketing Sdn Bhd ，李光森

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提案（三）

促请政府解决家具业劳工严重短缺的问题

案由:原产部制定的家具业十年发展蓝图（NATIP），就是将家具出口额目标从2010年的80亿令吉增至2020年的160亿令吉。 要达到此目标，家具业每年出口额必须平均增长7.5%。家具业急需政府的配合及协助解决劳工短缺的问题。此外，希望政府能 制定一个长远且健全的外劳政策，而非把外劳政策朝令夕改，导致家具业者头昏脑胀。

方案: 1. 要求开放外劳给出口导向的家具制造商。 2. 废除外劳的工作年限，让工作表现良好的外劳人才可以继续受聘。 3. 开放孟加拉外劳给家具业者（其他国家的外劳供应已经短缺）

提议人: ib Sofa Sdn bhd， 许 烺裕 附议人: The Chen Diversified Enterprise，曾伟明 提案（四）

促请政府致力解决原材料短缺的问题，确保国内家具业有充足的原材料供应

案由:近年来，马来西亚出口木制家具成长卓越，在国际市场上也备受好评，相信木制家具的未来流行趋势仍会持续发展。随 着政府致力推行马来西亚木材工业计划（NATIP）以便于2020年实现160亿令吉家具出口量。马来西亚家具出口额每年平均高 达80亿令吉，橡胶木家具是主要家具出口。相对的，原材料供应短缺的问题大大的冲击家具业，使得橡胶木每公吨价格从10月 开始由1400令吉上涨至1800令吉。政府目前推行橡胶木出口配额规定更是雪上加霜，不但生产量减少、供应链受影响、同时也 失去外来的投资，家具业要达到160亿令吉的出口量是遥不可及的事。

方案: 确保国内拥有充足的家具原料供应 - 要求政府MTC/ MTIB尽快考虑取消现行的橡胶木出口配额规定以确保国内橡胶木能持续和稳固 的供给以避免影响家具业生产量。

提议人: Tawei (M) Sdn Bhd，戴春平 附议人: Jukraf Sdn Bhd，陈明成 提案（五）

促政府勿仓促落实最低薪金制并建议取消最低薪金制

案由:政府即将实施雇员最低薪金制，一旦落实，受影响的不仅是低收入员工，所有员工的薪金都必须作出相应调整，再加上 雇员公积金、社险保费、超时津贴等各种费用，都将随着水涨船高，对一般中小企业而言，将严重影响他们的流动资金，同时 也提高厂家的商业成本。为了保持本地厂商的竞争力，高成本或将转嫁到消费者身上或提高销售成本。 若公司无法支付强制的最低薪资，他们将自然而然的裁减员工及减低成本，这将造成失业率上涨，本来此政策是要保护雇员的 利益，但最后却导致他们失去工作，使得政策宗旨本末倒置，相当讽刺。此外，聘请服务性质员工如女佣的中产级家庭也将受 到波及。

方案: 呼吁政府，对落实全国统一最低薪金制一事，不应仓促落实，而应该谨慎及全面研究，分阶段、分区域地逐步推行，以减少对工商 界，特别是中小企业的冲击。

提议人: Tawei (M) Sdn Bhd，戴春平 附议人: Briben Resource Sdn Bhd，邱爱博 商会会员出席隆雪家具企业商会2012年常年会员大会。

秘书长邱爱博为会员报告商会常年活动。

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T

he KLSFEA Annual General Meeting was held on 13th April at the third floor auditorium of KLSFEA building. The assembly speaker Wong announced that there have been 54 members attending the General Meeting which has fulfilled the regulations as the necessary quorum of the General Council.

The KLSFEA’s President Dato Edmond expressed his gratitude to members for their continuous support which would lead the KLSFEA‘s growth in the future. He is confidence that KLSFEA is moving toward the 595 vision.

In comparison with prior year, there has been an additional of 148 furniture industry members into the trade associations, leading the number of members soared to 500.

The KLSFEA continuously organising various social activities for members, this is to safeguard the welfare and interests of members. The development of the association required team spirit, therefore, the president hoping that all members could work hand in hand towards the association’s goal.

The council unanimously adopted 2 modifications in the Articles of Association, changes are as followed: I. “Normal Member” per Article of Association is now changed to the “Ordinary Member”.II. The board of director positions held by any council member would cease, whether by death, retirement, resignation or otherwise. The vacant position would be re-elected in the next council meeting.

Finally, the council unanimously adopted five important proposals, five proposals are as followed:

Resolution at KLSFEA Annual General Meeting of Year 2012 Resolution 1

Propose to send a memorandum to the Malaysia External Trade Development Corporation (MATRADE) that the subsidy 72 square meters for International fair be maintained

MATRADE plays an important role in helping the furniture industry expand their export market. They encourage the furniture players to participate in international trade fairs at which MATRADE will provide market development grant (MDG) to reduce high cost of export promotion process. With the MDG, the exports of furniture industry was recorded RM8.7 billion in year 2011, increasing 9% compare to year 2010. It can clearly be seen MDG is important to the furniture industry; however, the initial MDG subsidy for the booth rental which is 72 square meters has now been reduced to 18 square meters. The decreased of subsidies affects the furniture industry badly because the decrease area subsidized result in higher costs.

Solution: Propose to send a memorandum to the Malaysia External Trade Development Corporation (MATRADE) that the subsidy 72 square meters for International fair be maintained.

Proposed by: Goodnite Enterprise (M) Sdn Bhd, Dato’ Edmond Chew Seconded by: Tomta Furniture Manufacturer Sdn Bhd, Goh Sing Long Resolution 2

Propose the Ministry of Plantation Industries and Commodities (MPIC) to Help the Furniture Industry Transit to Become Creative Furniture Products

Although Malaysian Furniture Industry have transformed successfully but the pace to create new products is slow and unable to meet the global market requirements. Brand building has become very vital to the furniture manufacturing industry. In view of the market demand, we must move towards the transition and Malaysia eventually become Original Design Manufacturers (ODMs) to achieve Original Brand Name (OBN) status rather than to be the original supplier of the assembly producers (OEM). This will elevate the country’s position in the world’s ranking in terms of export earnings from furniture. Therefore calls upon MPIC, KPPK & MTIB to provide training course which specialize in furniture design and form a Furniture Design & Technology College is urgently needed.

Solution: 1. We urge Malaysian Timber Industry Board (MTIB) and Furniture Industry Technology Centre FITEC incorporated with local famous design college, to include furniture technical training courses and furniture design into the design course syllabus. The government should strengthen the hardware of training Centre and bring in advanced industrial technology to educate new generation to get more understanding and provide new inspiration into furniture industry.

2. The association also plays an important role apart from just obtaining government’s assistance. The membership network is association’s 98 advantage thus we suggest association to take 1 or 2 Design College under our wings to recommend some of the excellent entrepreneur to share their philosophy & success of running furniture industry and how to break through the stereotypes and open up a new prospect. At the same time, we also provide internship, training and work abilities to the graduates from the Design College under our wings at our members’ corporation. Not only provide training but to increase job opportunities and build up association reputation.

3. Propose Ministry of Plantation Industries and Commodities, Ministry of Human Resources and Ministry of Education provide financial support to set up professional furniture design and technical department, to increase domestic labor, improve quality of designers and technicians, train more local talent and enhance research & development of furniture industry. Thus, make well-known of Malaysian Band by increase original furniture production in paving the way for its establishment of furniture technology and Design College in the future.

Proposed by: Briben Resources Sdn Bhd, Albert Khoo Seconded by: Mattressworld Marketing Sdn Bhd, Eric Lee

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Resolution 3

To urge the government MOHR & MPIC to solve the problem of foreign labour shortage

The government had set 10 year development plan to increase the target from 8billion ringgit to16 billion exports earning for furniture industry. To attend a goal, the export figure for the furniture industry has to increase average 7.5% yearly. Furniture industry needs government assistance and corporation to solve the labour shortage problem urgently. Hope that government able to set a long term & comprehensive policy to solve the problem and must not change the rules constantly, it will cause the furniture industry players confusing and overwhelming.

Solution: 1. Request to carry out the policy of opening the foreign labour to export market orientation manufacturers.

2. To annul the length of service for foreign labour and extend appointment to the labour who performed well.

3. Carry out the policy of opening the hiring Bangladesh labour to furniture industry.

Proposed by: ib Sofa Sdn Bhd, Richard Ko Seconded by: The Chen Diversified Enterprise, Chen Wei Min Resolution 4

Urge Government to solve the problem of raw material shortage to ensure rubber wood supply sustained in domestic market

The Malaysian wood furniture exports have been growing at creditable rates in recent years, with a strong Malaysian identity in foreign markets. To be sure, the world demand for wood products is growing and this trend is expected to continue in the years to come. Along with government dedicated implementation of NATIP in order to achieve RM16 billion furniture export figures in 2020; Malaysian Furniture export 99 figure had achieved average of 800 million ringgit yearly especially in rubber wood furniture. Relatively the shortage of rubber wood in the country had resulted in the price of the wood going up from RM1, 400 to RM1, 800 per metric tonne since last October. It is worse for government implementing exports quotas of rubber wood to the furniture industry. Not only affect the productivity of the whole chain of furniture industry but losing foreign investments. The goal line to achieve RM16 billions export figures for furniture industry looks ever more distant.

Solution: To ensure provide the plenty of raw material supply for furniture industry – urging the government MTC/ MTIB to cancel exports quotas of rubber wood to ensure the rubber wood supply be sustained for the domestic market. The government should formulate a plan to ensure a sustainable supply of rubber wood to avoid interruptions in plant operations which have adverse effects on productivity.

Proposed by: Tawei (M) Sdn Bhd, Sunny Ter Seconded by: Jukraf Sdn Bhd, Nelson Tan Resolution 5

Proposed Minimum Wage to be withdrawn

Government announced will implement Minimum Wage, if it is confirmed not only affect low income workers but also need to make adjustment for the rest of the workers in the company. With the EPF, Insurance SOCSO, Overtime and other incentives will increase in tandem. It will be seriously affect the cash flow of the SMEs. The Salary boost introduced by the minimum wage will increase manufacturers and other businesses cost of production. In order Malaysian companies and manufacturers to remain competitive, either the higher cost must be passed on to customers or consumers, or productivity must increase commensurately to the salary increase.

If companies are legally compelled to pay their employees more than they can afford, then naturally they would have to retrench their workers to cut costs, which would lead to higher unemployment. It is ironic that the model designed to protect employees will actually cause them to lose their jobs. Middle class household who employed service staff like maid will also be victimize in this situation.

Solution: We urge government to implement minimum wage by staggered, prudence with comprehensive research and not to implement hastily. Besides, MINIMUM WAGE QUANTUM SHOULD BE DIFFERENTIATED BY GEOGRAPHICAL LOCATION. As the cost of living differs from state to state, the minimum wage quantum should be differentiated by location as well as between rural and urban areas.

It will reduce the impact for the commercial & industries circles.

Proposed by: Tawei (M) Sdn Bhd, Sunny Ter Seconded by: Briben Resources Sdn Bhd, Albert Khoo 左起: 财政李光森（Eric Lee）、会长拿督周嘉昌（Dato’Edmond Chew）、大会议长黄郁燊 （中）（Richard Wong）、秘书长邱爱博（Albert Khoo）右起:副秘书长许烺裕（Richard Ko）

隆雪家具企业商会会长拿督周嘉昌献词。

147

biznet KLS0228

ALFO Group

KLS0217

Bagus Curtain Sdn. Bhd.

Alfo Chong +6012-212 7933 +603-9221 0933 alfochong@alfo.com.my

Sum Lim +603-6275 2222 +603-6275 6773 curtains@baagus.com

Lighting Save electricity>Save money. Contact us to save electricity up to 90% for your factories, offices and houses by using Green, Efficient lighting products.

Curtains & Accessories Looking for potential suppliers and business partners to enhance cooperation chain among industries.

KLS0347

KLS0056

CG Innovation Sdn. Bhd.

BJ Cabinet Enterprise Sdn. Bhd.

Bob Tee +6016-332 2089 +603-7803 5486 cgbob@yahoo.com

Steven Wong +603-3392 1118 +603-3392 2935 bj@bjcabinet.com Living Cabinet & Children Bedroom Set Enabling people to experience a modern contemporary living environment.

Renovation & Interior Fit-Out

KLS0476

Eastern Smart Furniture Sdn. Bhd. Je Hong Kim +603-7710 0196 +603-7725 4929 je@easternsmart.com Export Furniture Looking for new business partner in European countries and business opportunity.

148

KLS0434

EF Interiors Sdn. Bhd. Wong Chong Siong +603-7846 3839 +603-7845 3409 efinteriors@yahoo.com.my Interior Design & Renovation Works Specialize in custom made woodworks, interior renovation for international & domestic market.

KLS0138

Elestar Sdn. Bhd.

KLS0166

Eng Lian Import & Export Trading Sdn. Bhd.

David Tew +603-5621 4150 +603-5621 4160 elestars@streamyx.com

Francis Tan +6019-662 0835 +603-6157 9712 magnumsales@live.com.my

Machinery Supply sewing machine, cutting equipment & accesseries for thick material product item (e.g. car seat & sofa)

Freight Service Provide professional one-stop freight service and create business opportunities by looking for new partner.

KLS0318

KLS0009

Eukenco Furniture Trading Sdn. Bhd.

Hermann Living Sdn. Bhd. Eric Soo +603-6259 4491 +603-6259 4492 info@hermannliving.com

Lim Boon Yen +603-6156 7888 +603-6156 5107 yen@eukenco.com

Trading, Importer & Retailer To open Malaysia furniture market, looking for interior designers & developer for create business opportunity.

Furniture To explore oversea market on living hall series.

KLS0256

Hup Chong Furniture Sdn. Bhd. Alison Too +6012-987 7993 / +603-3291 4232 +603-3291 4231 alison@hupchongfurniture.com Bedroom Manufacturer To Export Bedroom Furniture Worldwide (USA, UK, Australia, New Zealand, Canada, Middle East, Russia, Poland,etc) Looking for interested importers, wholesalers & retailers.

KLS0068

Jukraf Sdn. Bhd. Margaret Tang +603-7847 3229 +603-7859 1662 info@jukraf.com Export Furniture To open Europe kids furniture market, looking for new parthers for create business opportunity.

149

biznet KLS0365

KLS0495-M5

Lam Yang Furniture Manufacturer Sdn. Bhd.

Maxim Wall Coverings Sdn. Bhd.

David Siah +6012-389 8998 +603-3250 6076 david@lamyang.com.my

Chan Cheng Yee +6012-322 6780 +603-2283 6026 cychan@maximworldgroup.com

Export Outdoor Furniture Looking for timber suppliers and sub-contractors

Importer/Supplier of Wall Coverings and Interior Furnishings Looking for new dealers / distributors for Maxim products for business expansion and create business opportunities for new business partners.

KLS0393

My Kitchen Design

KLS0380

Ngan Hong Marketing Sdn. Bhd.

May Chan +6012-322 6571 +603-6021 2130 mykitchen1997@gmail.com

Alex Lim +603-6092 8830 +603-6092 0830 nganhongmarketing@gmail.com

Kitchen 1-stop furniture. Free design & consultation.

Screws Product Trading and Wholesale Supply any screws product in wholesale and retail.

KLS0338

Perniagaan LSL Lye Sen Long +6012-206 3456 +603-6140 2079 lslwood@hotmail.com Wood Supply To supply wood material, Looking for new business partner and business opportunity.

150

KLS0058

Promptcon Enterprise Sdn. Bhd. Ms. Gan +603-3134 2212 / +603-3134 2282 +603-3134 2937 promptcon_account@yahoo.com Manufacturer Looking for local distributors within Malaysia to develop business in door market.

KLS0462

Seloka Sukma Sdn. Bhd.

KLS0412

Starfurn Industries Sdn. Bhd.

David Chong +6012-289 5529 +603-7806 1273 davidchong73@yahoo.com

Peter Wong +6019-751 2522 / +607-755 3288 +607-755 2588 peterwong@my.starfurn.com

Bath & Kitchen To open business enterpreneur for an excellent quality bath & kitchen product.

Hi-gloss Contract Door Supply Specialist Looking for business opportunity to develop Hi-gloss product market.

KLS0419

User Sing Trading Sdn. Bhd.

KLS0246

Winsco Design & Decor Sdn. Bhd.

Pang Chee Yong +603-7846 9618 +603-7846 9618 user_sing@hotmail.com

Ong Kian Hong +6019-337 3023 +603-6034 4920 ongkianhong@yahoo.com

Renovation Specialize in indoor space renovation (e.g. shopping complex, residence, office, etc)

Kitchen Cabinet Manufacturer Specialize in manufacture kitchen cabinet and wardrobe, especially classic design, looking for export opportunity.

KLS0105

Wood-Kare (M) Sdn. Bhd. Belinda Ho +603-8922 3288 +603-8922 1488 enquiry@otter.com.my Manufacturer Supply of “Wood-Kare” & “Otter” waterbased wood stain / lacquer for interior and exterior used.

KLS0074

Yu Fong Glass Trading Sdn. Bhd. Ms. Ng +603-6156 1958 / +603-6157 5213 +603-6156 1957 rex_ncm88@hotmail.com Glass Manufacturing To create business opportunities by looking for new partners / customers.

151

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