Klsfea magazine vol 5

The Kuala Lumpur & Selangor Furniture Entrepreneur Association 隆雪家具企业商会

KLSFEA 非凡 平凡 隆雪家具

Vol. 05

2014

洞察 踏浪 传奇 前 端

THE T HE

凌 驾

信念化腐朽为

同行

GIANT G IA NT

（非卖品）

巨匠

滴水修行

生活品味 与 千艰 家具时尚 安 渡

KDN:PP 16765/08/2013(032932)

相偎傍

万难

The Kuala Lumpur & Selangor Furniture Entrepreneur Association 隆雪家具企业商会

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目录 Content 595 020 022

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5大目标 9大计划 5年战略 5 Main Goals 9 Major Plans

.

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ࡀߊ ࡀ ߊ

9

PLAN PL P LAN

ྖ ଩њ

5 Strategic Years

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精彩回顾2013年9大计划活动及进展 Highlights of 9 Major Plans

V

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ંఀƗ IT[ ! 5 ંè ‫ؔࢯٺ‬ IRWZ ๾‫! ׵‬ ս١ས ƗಙГ ! ս ١ས೉ ఀັఴ ๾

߽Ӑଭ ଭ‫؃‬ᇢ ‫؃‬ᇢࡈ ࡈӋ၀ Ӌ၀၉ ၉๤འ ๤འ႒ ႒ᆊ ᆊ՘֬ ՘֬π πྖञ ྖञ࿚ ࿚ᄕ‫׵‬ ᄕ‫׵‬è è

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16

专访

Interviews 017

十年风雨路 造就你和我 An Idealistic and Promising Future For Local Furniture Industry

038

国内木材行业的推手 马来西亚木材理事会 The Driving Force for Malaysia’s Timber Industry Malaysia Timber Council (MTC)

044

马来西亚家具促进局大马家具业的舵手 Malaysian Furniture Promotion Council (MFPC)

050

无限期展延家具出口准证 Export License Halted

054

马来西亚家具工业总会（MFIC） & 马来西亚家具同业联合总会（MFEA）合并的进展 The merger between Malaysian Furniture Industry Council (MFIC) and Malaysian Furniture Entrepreneurs Association (MFEA)

巨匠

The Giants 058

黄天才—售卖梦想的空间魔术师 术师 Mr Wong Thian Choy Space Magician That Trades Dreams eams

068

滴水修行 安渡千 万 。

076

廖发成—EURO 蓬生麻中， 为出淤泥芙蓉 Mr Lew Fatt Sin Success Behind The Fame

非凡凌 平凡 信念化腐朽 奇。 002

杨林乡—和自然共舞 共舞 Mr Yong Sin Seangg Dance With Naturee

洞察前端 踏浪同行。

084

林福泉—用心品味 生活经营 Mr Thomas Lim Passion The Life

生活品味与家具 尚相偎傍 。

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106

102 展览

Exhibition 098

马来西亚家具与装饰展销会 MF3 Malaysian Furniture and Furnishings Fair

112

万众瞩目第9届EFE Export Furniture Exhibition

132

2014全球家具展 World Furniture Trade Fair

动态

News 126

隆雪家具企业商会2013年度常年会员大会 The Kuala Lumpur & Selangor Entrepreneur Association (KLSFEA) Annual General Meeting Of Year 2013

其它

Others 116

马来西亚家具出口 Malaysia’s Exports Of Furniture

118

马来西亚家具进口 Malaysia’s Imports Of Furniture

120

家具流行风格趋势 Furniture Trend

138

商机 Biznet

120

122 004

106

102 展览

Exhibition 098

马来西亚家具与装饰展销会 MF3 Malaysian Furniture and Furnishings Fair

112

万众瞩目第9届EFE Export Furniture Exhibition

132

2014全球家具展 World Furniture Trade Fair

动态

News 126

隆雪家具企业商会2013年度常年会员大会 The Kuala Lumpur & Selangor Entrepreneur Association (KLSFEA) Annual General Meeting Of Year 2013

其它

Others 116

马来西亚家具出口 Malaysia’s Exports Of Furniture

118

马来西亚家具进口 Malaysia’s Imports Of Furniture

120

家具流行风格趋势 Furniture Trend

138

商机 Biznet

120 004

122

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隆雪家具企业商会 The Kuala Lumpur & Selangor Furniture Entrepreneur Association KLSFEA 隆雪家具 2014年 (VOL .5) 出版社 PUBLISHER

会长 PRESIDENT 专案总监 PROJECT DIRECTOR

吉隆坡暨雪兰莪家具企业商会 （隆雪家具企业商会) THE KUALA LUMPUR & SELANGOR FURNITURE ENTREPRENEUR ASSOCIATION (KLSFEA) 拿督周嘉昌 / Dato’ Edmond Chew 陈景兴 / Tan Keng Heng 张纹伟 / Sam Chong Mum Wai

秘书处 SECRETARIAT 邱爱博 / Albert Khoo 秘书长 Secretary General 全体理事 秘书处职员

Committee Members KLSFEA Secretariat

编辑出版社 EDITORIAL PUBLISHER 城邦（马新）出版集团 / Cite (Malaysia) Sdn Bhd 41, Jalan Radin Anum, Bandar Baru Sri Petaling, 57000 Kuala Lumpur,Malaysia. 印刷商 PRINTER Percetakan Zanders Sdn. Bhd. No. 16, Jalan BK 1/11, Bandar Kinrara, 47180 Puchong, Selangor Darul Eshan, Malaysia. 顾问团名单 名誉顾问 / Honorary Advisor 资深顾问 / Senior Advisor 法律顾问 / Legal Advisor

Advisory Board 黄郁燊 Richard Wong 王建设 Ong Kian Sek 张德祥律师 Lawyer Teoh Teck Siong 骆俊宏律师 Lawyer Lok Choon Hong 李善图律师 Lawyer Lee Sze Yin 张裕民律师 Lawyer Chong Jee Min

医药顾问 / Medical Advisor

黄俊杰医生 Dr. Ng Chun Kiat

创意顾问 / Creative Advisor

梁国铭博士 Dr. Eric Leong

财务顾问 / Finance Advisor 咨询顾问 / Consultant 雪州国际家具城计划项目顾问 / SELANGOR INTERNATIONAL FURNITURE CITY (SIFC) PROJECT ADVISOR

陈文博 James Tan 冯干城 Feng Kan Chen 丹斯理拿督斯里吴明璋 Tan Sri Dato’ Sri Barry Goh

隆雪家具企业商会秘书处 KLSFEA Secretariat 黄婉君 Wong Yuan Choon 营运经理 Operations Manager 高级营运专员 Senior Operations Executive 营运专员 Operations Executive

黄媲诒 Florence Wong 黄韵霓 Tenny Wong

营运专员 Corporation Communication Executive

林可秀 Lam Ker Siew

人事及营运专员 HR & Operations Executive

张雪仪 Sheryee Tieu

会计及行政专员 Account & Admin Executive 书记 Clerk & Receptionist

李桦苹 Ivy Lee 李易芳 Yuki Lee

出版及发行 Publisher/ 吉隆坡暨雪兰莪家具企业商会 The Kuala Lumpur & Selangor Furniture Entrepreneur Association 37 A-C, Jalan Kati/E, Seksyen U19, Taman Medan Mas, Kg. Baru Seri Sg. Buloh, 40160 Shah Alam, Selangor 服务热线 Tel/ +603-6140 1202 传真 Fax/ +603-6156 0946 网址 Website/ www.klsfea.org.my 电子邮箱 E-mail/ secretariat@klsfea.org.my 006

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Leather is the preferred choice amongst consumers, possibly due to its flexibility, softness, reliability and resistance. Leather does not emit toxic elements and is fire, crack, and tear resistant. It also serves as a good long term investment, as itâ&#x20AC;&#x2122;ll never be out of shape. In face, good leather will improve over the years, gaining more charm and value.

The new Casa Leather stands out amongst the rest as it is extra supple, with improved thickness exceeding 1.2mm which is thicker than leather. Its upgraded mechanical performance is tested, proven and has even passed the rub test of over 50,000 Rub Test Standard.

It is luxurious and trendy, especially with its upgraded and improved mechanical performance, allowing it to be similar to natural chamois leather and even better than natural leather. It is comparatively more durable and easier to care for.

Other features of the new Casa Leather include a stable holster, allowing the lifespan of the leather to be extended; also it has the UV/FR feature, delaying the fire burn which is approved by UK standard. Rest assured, itâ&#x20AC;&#x2122;s more than safe to use, having been recognized by DIF. Youâ&#x20AC;&#x2122;ll be delighted to know that Casa Leather is also provides an advance anti-ageing formula/features, it is also well guaranteed (for the 1.2mm, the warranty is extended from 3 to 4 years; the warranty for 1.2mm Casa Leather is 5 years). Pick the better choice (There are five main colors), pick Casa Leather!

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1/29/14 4:26 PM

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KLSFEA 6th Board of Committee (2013-2015)

隆雪家具企业商会 第六届理事会 President 会长 Dato’ Edmond Chew拿督周嘉昌 昌 Goodnite Enterprise (M) Sdn Bhd hd

Vice President 副会长

Vice President 副会长

Secretary General 秘书长

Wong Thian Choy 黄天才 Novel Furniture Sdn Bhd

Chua Chun Chai 蔡春才 Hup Chong Furniture Sdn Bhd

Albert Khoo 邱爱博 Briben Resources Sdn Bhd

General Council Member 理事

General Council Member 理事

General Council Member 理事

General Council Member 理事

Sunny Ter 戴春平 Tawei (M) Sdn Bhd

Richard Ko 许 裕 IB Sofa Sdn Bhd

Nelson Tan 陈明成 Jukraf Sdn Bhd

Goh Sing Long 吴承良 Tomta Furniture Manufacture Sdn Bhd

General Council Member 理事

General Council Member 理事

General Council Member 理事

General Council Member 理事

Francis Tan 陈观时 Eng Lian Import & Export Trading Sdn Bhd

Chen Wei Min 曾伟明 The Chen Diversified Enterprise

Sam Chong 张纹伟 Gudang Perabot SK Sdn Bhd

Cheah Lai Sang 谢礼新 CLS Kitchen Cabinet Sdn Bhd

KLSFEA 6th Board of Committee.indd 12

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Deputy President 署理会长 Depu Lim Kean Beng 林建明 L Eukenc Furniture Trading Sdn Bhd Eukenco

Asst. Secretary General 副秘书长

Treasurer 财政

Asst. Treasurer 副财政

Chong Thiam Fook 张添福 Alfo Group Sdn Bhd

Eric Lee 李光森 Mattressworld Marketing Sdn Bhd

Kenny Yap 叶建威 Kian Classic Design Sdn Bhd

General Council Member 理事

General Council Member 理事

General Council Member 理事

General Council Member 理事

Richard Lee 李天赐 Regent Furniture Export Consortium Sdn Bhd

Khoo Yeow Chong 邱曜仲 Dynamic Furniture Industries (M) Sdn Bhd

Ong Fok Tick 王福德 BJ Cabinet Enterprise Sdn. Bhd

Tan Keng Heng 陈景兴 Red Apple Enterprise Sdn Bhd

General Council Member 理事

General Council Member 理事

General Council Member 理事

General Council Member 理事

Chong Kim Meng 张金明 Woodlink Furniture Sdn Bhd

Soon Yit Siang 孙一翔 G-Orient Enterprise Sdn Bhd

Tan Lian Chai 陈联财 Empire Furniture & Decoration Sdn Bhd

Lim Yong Keong 林荣强 Good Foam Industries Sdn Bhd

KLSFEA 6th Board of Committee.indd 13

1/29/14 3:54 PM

KLSFEA 6th Board of Committee name list 第6届理事会名单（2013-2015年） 序 No.

名字 Name

公司名称 Company

职位 Position

1

拿督周嘉昌 Dato’Edmond Chew

Goodnite Enterprise (M) Sdn Bhd

会长 President

2

林建明 Lim Kean Beng

Eukenco Furniture Trading Sdn Bhd

署理会长 Deputy President

3

黄天才 Wong Thian Choy

Novel Furniture Sdn Bhd

第一任副会长 Vice President

4

蔡春才 Chua Chun Chai

Hup Chong Furniture Sdn Bhd

第二任副会长 Vice President

5

邱爱博 Albert Khoo

Briben Resources Sdn Bhd

秘书长 Secretary General

6

张添福 Chong Thiam Fook

Alfo Group Sdn Bhd

副秘书长 Asst. Sec General

7

李光森 Eric Lee

Mattressworld Marketing Sdn Bhd

财政 Treasurer

8

叶建威 Kenny Yap

Kian Classic Design Sdn Bhd

副财政 Asst. Treasurer

9

戴春平 Sunny Ter

Tawei (M) Sdn Bhd

理事 General Council Member

10

许烺裕 Richard Ko

IB Sofa Sdn Bhd

理事 General Council Member

11

陈明成 Nelson Tan

Jukraf Sdn Bhd

理事 General Council Member

12

吴承良 Goh Sing Long

Tomta Furniture Manufacture Sdn Bhd

理事 General Council Member

13

李天赐 Richard Lee

Regent Furniture Export Consortium Sdn Bhd

理事 General Council Member

14

邱曜仲 Khoo Yeow Chong

Dynamic Furniture Industries (M) Sdn Bhd

理事 General Council Member

15

王福德 Ong Fok Tick

BJ Cabinet Enterprise Sdn. Bhd

理事 General Council Member

16

陈景兴 Tan Keng Heng

Red Apple Enterprise Sdn Bhd

理事 General Council Member

17

陈观时 Francis Tan

Eng Lian Import & Export Trading Sdn Bhd

理事 General Council Member

18

曾伟明 Chen Wei Min

The Chen Diversified Enterprise

理事 General Council Member

19

张纹伟 Sam Chong

Gudang Perabot SK Sdn Bhd

理事 General Council Member

20

谢礼新 Cheah Lai Sang

CLS Kitchen Cabinet Sdn Bhd

理事 General Council Member

21

张金明 Chong Kim Meng

Woodlink Furniture Sdn Bhd

理事 General Council Member

22

孙一翔 Soon Yit Siang

G-Orient Enterprise Sdn Bhd

理事 General Council Member

23

陈联财 Tan Lian Chai

Empire Furniture & Decoration Sdn Bhd

理事 General Council Member

24

林荣强 Lim Yong Keong

Good Foam Industries Sdn Bhd

理事 General Council Member

KLSFEA 6th Board of Committee.indd 14

1/29/14 3:55 PM

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Interview 专访

拿督周嘉昌 Dato’ Edmond Chew

吉隆坡暨雪兰莪家具企业商会（KLSFEA)第三任会长 President of Kuala Lumpur & Selangor Furniture Entrepreneur Association KLSFEA

016

十年风雨路 造就你和我 An Idealistic and Promising Future For Local Furniture Industry 督周 嘉 昌（D a t o’E d m o n d C h ew）今 年 再

拿

的作法。因为雇主除了支付薪金给外劳之外，还需要承

度蝉联成为吉隆坡暨雪兰莪家具企业商会

担外劳的人头税、住宿费、来回机票及加班费等等。家具

（KLSFEA)第六届会长。他从2007年的时候加入公会成

及木基行业需要大量劳力投入生产，若对外劳推行最低

为理事，去年当上了公会的第三任会长，而今年也成功续

薪金制，获益的只有外劳，雇主劳工成本将增加约28%至

任。他感到无比荣幸，也很感激会员们的厚爱。公会里人

50%，对所有本地雇主而言，无疑是一项严峻的考验。

才济济，他希望将来会有更多的理事积极参与公会的活 动事务，共创家具业的美好前景。

目前，我国家具内销市场竞争可谓空前激烈。在市场萎 缩的情况下，企业之间为了生存只能竞相压低价格，从各

不知不觉间，KLSFEA已经成立了十年，更在2013年7月

个方面牺牲利润，来争夺消费者。由于利润越来越低，家

6日举办了10周年纪念庆典，而当晚的口号是「十年风雨

具业者都纷纷转行，造成家具业面临停滞不前的现象。

路，造 就你和 我」。公会也为当晚的庆典特意制作了一

拿督周嘉昌提醒众家具业者切莫轻言放弃，反而应该苦

个短片，由创会筹委和历届的会长道出他们对公会的感

练内功，转型升级，摒弃代工（OEM)模式，改走品牌发

想及心路历程。拿督周嘉昌提及此事时感触良多，从当

展（ODM)之路，必然能顺利在变幻莫测的市场中渡过

初没有会所，直到今天拥有属于公会的办事处，而且还

难关。

有一支强大的秘书团队作为后盾；从以前没有管道打响 会员的品牌，直到今天成功举办了马来西亚家具与装饰

虽然困难重重，拿督周嘉昌依然对家具业的前景抱持着

展—MF3，这一路走来，他陪 伴着公会一同成长，同时

乐观的看法。我国政府定下家具业10年发展蓝图，在全

也见证了公会的非凡成就。

国木材 行业政策（NATIP）下，将继续推动家具业的发 展，并制定在2020年达到160亿令吉的家具出口额。在未

家具业 前 阵子面 对了许多冲击 性问题，从 最 低 薪金 制

来，随着生活品质的改善，人们对于家居环境的要求将

到马 来 西 亚 木 材 合 法 保 证 系 统 和 家 具 出口 许 可 证 事

会越来越高，未来对家居装潢的需求肯定是有增无减。

项，KLSFEA坚守本分，积极向政 府反映家具业者的心

这行业在现在或未来都具有相当大的发展空间，是一个

声，全心全意维护同业的利益，为业者分忧解难。拿督

可永续经营，不会被淘汰的行业。

周嘉昌重申，公会坚决反对马来西亚木材合法保证系统 （MYTLAS）在家具业实施，但支持MYTLAS向上游行

拿 督周嘉昌相信，马来西亚 家具促 进局（MFPC）推广

业既树桐及木材供应商推行。公会正努力和相关部门协

「Malaysia Pride Quality Mark」将有助于本地家具业

商，希望政府能深入探讨和制定完善方案。另外，他也开

的发展。政府鼓励本地厂商从代工转向建立自家品牌及

心宣布，政府承诺无限期展延家具出口许可证的实行，

提升原创设计制造的趋势，并着重于产品的加工、设计

这课题终告一段落，也再次展现了公会的力量。

及品质的保证。这也使得商家们的创意得到研发，开始 使用不同的原料如玻璃、金属、塑料、竹、藤等，融合橡

KLSFEA绝对赞成最低薪金制的落实，并且给予百分百

胶木或其他木材制造出在市场上与别不同的产品，来符

的配合。但是，拿督周嘉昌认为这项措施只应该实行在

合日益变化的市场需求。

马来西亚人民身上，而非外劳，否则就成为了本末倒置

017

KLSFEA逐步推动「595」大方向，首个5年战略是从2010

与此同时，KLSFEA预计明年将会安排更多的海外考察团

年启动到2014年。其目标是要提升和改进同业的品牌设

给会员。除了既有的意大利米兰考察团，公会同时也会安

计及国际竞争力。公会希望家具同业更勇于参与国际展

排会员到深圳家具协会进行考察。拿督周嘉昌表示，通过

销会，让企业升值20%或以上。通过同业升值，社会对家

海外考察及参与国际家具展，家具业者可以直接与外国厂

具行业的印象会有所改变，成为前途无量的行业。同时，

商进行交流，以便获得更多商机，同时也大大提升本地家

公会也可以建立优质的会员企业团队，并且帮助同业充

具业在国际的市场定位。

分理解政府的各项奖掖、补助、津贴等等的相关政策和 优惠。朝向资讯化、专业化时代将是公会未来革新的方

拿督周嘉昌认为，人才培养对企业发展起着非常关键的作

向，以摆脱一般社团的暮气形象。通过组织的成长和建

用。因此，KLSFEA把建立家具产业教育学院纳入「595」的

立专业顾问团，公会有望进一步奠定在官方的代表性地

目标当中。透过人力资源发展计划，KLSFEA今年第一次开

位。

办「企业家经营管理研修班」的培训课程，在会员间获 得 相当大 的回响。课程 分3 阶段 进行，今 年刚完成了「卓越

接下来，KLSFEA依然会延续「595」的作战计划，首先

企业 经 营 课 程」，往 后 将 筹 办「绩 效 工 业 管 理 课 程」和

就是要尽速建立国际家具城，因为建立家具城是5大目

「战略品牌管理课程」，致力于培养行业所需要的全方位

标的第一目标。一旦落实，它将会成为全马最大的家具

人才，为建立家具产业教育学院奠下基石。

城，集中所有家具业、上下游工业 及相关的工业，把我 国的家具业逐渐推向国际，带动整个区域的经济发展。

最后，拿督周嘉昌呼吁所有还未加入公会的家具同业者应

而「595」里其他目标如设立永久国际展览馆、建立人力

该立即加入成为会员。「595」计划未实行前，KLSFEA只有

培训中心及设计学院、设立品牌展示中心等也能陆续实

100多名会员，透过「595」计划的实行，目前KLSFEA已经

行。拿督周嘉昌坦言，家具城的筹备工作已经进入最后

拥有550名会员，他期望未来公会人数可以达到1000人。

阶段，可是由于整个计划涉及的层面太广，所以详情暂时

他强调， 「团结就是力量，如果欠缺公会的凝聚力量，家具

未对外公布。

业者就像一盘散沙，任何的个人的力量都显得渺小，不堪 一击。唯有团结彼此，壮大组织，才可以跨过所有障碍，共 同迈向成功！」

018

ato’ Edmond Chew, the President of Kuala Lumpur

D

ensure the results of their future courses such as corporate

& Selangor Furniture Entrepreneur Association

management course, industrial management course and

(KLSFEA) and also the Managing Director for Goodnite

branding management course will be systematic, scientific

Enterprise (Malaysia) Sdn Bhd, is optimistic that the

and effective.

association is growing stronger with time under the support of increasing membership.

Before the industry players can prepare themselves from the minimum wage order, the government announced the

“The most important mission for the coming year will be preparation to build and launch the Selangor International Furniture City (SIFC) as it is the priority main goal for their 595 directions.” Dato’ Edmond quipped. He believes that it is sustainable and it has positives qualities to be successful.

Once the Selangor International Furniture City materialized, It will expedite the success of other objectives such as establish branded furniture city at overseas, furniture industry college and more.

introduction of export license for furniture and also the Malaysian timber legality assurance system (MYTLAS).

These issue were big hit to the industry where most of the small entrepreneurs could not afford the side effects brought by the policies. Although the systems are now being postpone, it is also a threat to the industry, the association will do their best to help the industry players in problem-solving and bring government’s attention to listen to the voice from the industry players. The most important is to gather all the industry player because the power of team work is the key point of problem-

KLSFEA will be arranging more trade and investment

solving.

missions to overseas for members. Other than I-Saloni in Milan, Italy, the association will also make arrangement for the members to visit Shen Zhen Furniture Association (SZFA), China. These mission provides better business matching to KLSFEA member in developing export markets and also strengthen the local furniture industry’s position in global market. In addition, the association organized a successful entrepreneurs’ management course for their members this year, therefore, they plan to cooperate with Shen Zhen furniture association and organize an industrial management course next year.

In recent year, many Chinese industry players try to switch to another industry because the market is in a constant state of ux. The domestic market is highly competitive, economic crisis is one of the main cause. There is a pricing war in the market. In order to survive in such competitive situation, profits margin is being reduced. Besides, the global market industry players have to confront with furniture branding and unstable currency issues in Malaysia. The government policies, shortage of labors and minimum wage scheme had became one of the major cause made industry players looking to change track. However, Dato’s Edmond Chew prompts the

Furniture industry is one of the major contributor for the

members do not lose hope and focus on everything that they

growth of Malaysia’s economy. The local government

are undergoing. In conjunction, the transformation from OEM

formulated a 10 years blueprint for the furniture industry

to ODM is needed in order to fulfill the market trend.

and the National Timber Industry Policy (NATIP) will help growth of the furniture industry in Malaysia. Besides, the government encourage related industry players transform to original design manufacturer (ODM) and emphasize in furniture design and quality. Moreover, one of the Malaysian Furniture Promotion Council’s (MFPC) project “Malaysia Pride Quality Mark” helps to promote domestic brand and assist the growth of furniture industry.

Malaysia is a multi races country, there are no difference between industry players from different races, all the entrepreneurs have the same benefits. The government encourages our bumiputera to involve in business activity therefore FITEC launched Business Development & Promotion (BPP) to assist them. All races are welcome to engage in the furniture industry. “We believe that with more industry players, it can strengthen the economic development

At present, the local furniture industry are hampered

for the country.” Dato Edmond Chew said.

with several barriers such as the minimum wage order implemented by the government, the export license proposed by the Malaysian Timber Industry Board (MTIB) and shortage of man power. KLSFEA will collaborate with the furniture industry technology center (FITEC) and the wood industry skills development center (WISDEC) in order to

019

上下一心 目标一致

In line with the government’s「Malaysia 5 years plan」, KLSFEA adopted a 5 Year Strategic period to launch 595 Directions and to ensure the 595 Directions propel forward. The 595 Directions refer to the 5 Main Goals, 9 Major Plans and 5 Strategic Years. 配合政府5年一期的「大马计划」，本会也以5年为一个战略期，分阶段推动595大方向，确保595大方向如期往前推 进。595大方向意即5大目标、9大计划及5年战略。

020

5 Main Goals - Relentless Work of 595 Directions 595之5大目标 持续不懈的大方向

The 595 vision 5-Year Strategic Plan 595之5年战略 实现大方向的阶段目标

There are 5 main goals which form the drive of 595, representing the determination and ambition of the KL and Selangor Furniture Entrepreneur Association in striving for the best and in integrating with international standards.

In alignment with the government’s five-year “Malaysia Plan”, we have conceived a five-year strategic plan to implement 595 directions in stages. The objective is for the plan to be executed as scheduled and to achieve clear definitive outcomes every five-year. 配合政府5年1期的「大马计划」,本会也以5年为一个战略 期, 分阶段推动595大方向,确保595大方向如期往前推进, 每5年就 取得明确的战略成果,而不是沦为空谈或停滞不 前。

5大目标就是595的驱动力,是代表吉隆坡及雪兰莪家具企业力争 上游,与国际接轨的决心和宏愿。 1. Establish the International Furniture City 建立国际家具城 2. Establish the Brand of Furniture City internationally 建立品牌家具购物城 3. Establish the「Furniture Industry College」 建立家具产业教育学院 4. Establish「Malaysia Hall」in international exhibitions 建立国际展销会的「马来西亚馆」 5. Establish the International Base Office 建立国际据点, 成立办事处

Targeted 5-Year Strategic Plan of 2010 -2014 Encompasses: 首个5年战略(2010—2014)目标是: Value added for enterprises 同业升值:

.The

upgrading and improvement on brand, design, internat ional c omp e titivenes s an d incr eas e d willingness to participate in international exhibitions, thereby increasing industry value by 20% or higher. 同业对品牌、设计、及各种国际竞争力有明显的提升和改 进,更勇于参加国际展销会,企业升值20%或以上。

.The

change of public perception towards the furniture industry, thus improving the future of the industry. 通过提升同业,让社会对家具行业的印象改观,成为有前途 的行业。

9 Major Plans 9大计划

.The

2. Trade Fair And Trade Mission 海外国际展及考察团

establishment of a high-qualified team to become pioneers in establishing a “Malaysia Hall”, to drive Malaysian furniture enterprises to promote the industry towards international branding. 成功建立优质会员企业团队,成为国际展览会上「马来西亚 馆」的先驱,从而带动整个马来西亚家具企业在国际的品牌 定位。

3. Special Permit To Employ Foreign Workers 申请外劳特许

.Complete

1. Malaysia Fair 马来西亚展销会

4. Government Affairs 政府事务 5. Human Resources Development 人力资源发展

understanding of government policies and various incentives, assistance and grants. 同业充分理解政府的各项奖掖、补助、津贴等相关政策和 优惠。 Innovation in Our Association 革新本会

.To

6. Organization Development 组织发展

have complete information on technology and professional management, ultimately increasing profits. 完成资讯化、专业化管理,以迈向可盈利的终极目标。

7. Establish Information Management System 本会建立资讯化管理系统

.Our

8. Furniture Magazines Periodicals 家具期刊

association will achieve organisation growth, establishing a professional advisory board raising our status as the official representative. 实践组织成长,建立专业顾问团队,奠定在官方的代表性地 位。

9. Welfare, Cultural and Education 福利与文教

021

Highlights of 9 Major Plans 精彩回顾2013年9大计划活动及进展 Malaysia Fair 马来西亚展销会

计划

PLAN

1

The 9th Export Furniture Exhibition Malaysia (EFE) 第九届马来西亚国际出口家具展 Date 日期：6-10/3/2013 Venue 会展场馆：Malaysia Agro Exposition Park Serdang (MAEPS) The 9th Export Furniture Exhibition Malaysia (EFE) 2013 was organized by the Malaysia Furniture Entrepreneur Association which was held from 6th to 10th March 2013. The venue of the exhibition was located at the Malaysia Agro Exposition Park Serdang (MAEPS). 由马来西亚家具同业联合总会(Malaysia Furniture Entrepreneur Association)主办的马来西亚国际出口家具展(EFE 2013)于MAEPS 盛大举行。EFE也是马来西亚一年一度最具代 表性的出口家具展销 会，琳琅满目的居家用品让买家尽情享受采购。

Malaysia Furniture & Furnishing Fair (MF3) 2013 马来西亚家具与装饰展销会

蓬勃。吉祥物Mumo象征着稳重、吉祥、有智慧、亲和既有活力。它

Date日期：19-21 July 2013

的百宝袋内藏着各种类型家具产品，为大家带来满满的惊喜！

Venue会展场馆：KLCC Convention Centre 第2场 Date日期：4-6 October 2013 Venue会展场馆：Viva Home Shopping Mall The Malaysia Furniture & Furnishings Fair (MF3) was organized Kuala

Lumpur

and

Selangor

Furniture

Entrepreneur

Association (KLSFEA), the MF3 was held from 19-21 July 2013 at KLCC Convention Centre and 4-6 October 2013 at Viva Home Shopping Mall.

As usual, MF3 2013 has selected orange colour as its theme to represent energy, warmth, richness and cheerfulness.

Furthermore, a friendly and approachable Mascot named MUMBO symbolizes steadiness, strength, vitality, celebration and friendliness brings surprises and various type of furniture to everyone!

022

KLCC及Viva Home Shopping Mall举行，场面盛况空前！展销会也 延续了以往的主题，延用了吉祥物Mumbo，让整个展销会更加朝气

第1场

by

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计划

PLAN

2

Trade Fair and Trade Mission 海外国际展及考察团

Trade & Investment Mission 意大利米兰考察团 8-15 April 2013 The“Trade & Investment Mission” was organized by The Kuala Lumpur & Selangor Furniture Entrepreneur Association (KLSFEA).

One of the important roles that KLSFEA plays is to serve a platform for members, and gathering to explore international exhibitions to strenghthen market to see the latest furniture designs and export opportunities.

“Furniture Design Mission” to i-Saloni, Milan was held from the 8th to 15th April 2013 which was attended by 17 delegates from KLSFEA. Delegates were updated on the latest European furniture design trends as well as their market needs. Business meetings to market Malaysian furniture potential buyers or importers. Investment possibilities were explored to set up appointments with buyers from different countries to provide KLSFEA members to undertake promotional activities for market development were arranged. 去年4月8－15日，隆雪家具企业商会（KLSFEA)带领KLSFEA的会员们，一行17人包括工作人员一同远赴意大利出席了一年一度的i-Saloni盛 会。考察期间，KLSFEA的会员们实地考察意大利当地的时尚家居设计外展区域以及米兰著名的家具品牌陈列室。透过一连串的考察，会员 们可以从中学习与了解到全球时尚家居的趋势，参考欧洲著名品牌的设计概念，从而提升自家品牌的家具设计。 此外，KLSFEA也安排了一连两天的团体及个人商业会议，总共有11家公司参与了这项活动。这包括Salone Satellite商业会议、CSIL World Furniture Outlook Seminar 2013、管理委员会的商业会议、马来西亚家具促进局举办的商业会议、Tortona Design Week商务考察及 Ventura Lambrate 2013商务考察。 举办考察团的主要目的之一是提供会员们一个更好的商业机会，提升出口市场的发展。此外，让会员们掌握欧洲家具设计及市场需求及安 排会员们与国外的商家或设计师会面，希望有合作的机会。考察团是一个很好平台去推广马来西亚的家具产品以及我国的家具品牌，让更 多国家认识我国的家具及吸引有潜质的买家或进口商。

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Special Permit to Employ Foreign Workers 申请外劳特许

Summary of Foreign Workers Survey in Sg. Buloh Area 双溪毛糯区域的外劳调查 With the implementation of 6P Amnesty and Legalisation Processes, Malaysia government is stringently control the intake of foreign workers. The inconsistency of policy has greatest impact on furniture industry. Therefore, the furniture industry urges the government to solve the labour shortage problem urgently. In March 2013, we conducted a survey in Sungai Buloh area, to find out the statistic of foreign workers for furniture industry in Sungai Buloh. 自政府实行6P外劳漂白计划以来，针对外劳的输入非常严苛，此举大大影响了迫切需要大量外劳的家具业。外劳短缺的问题影响了家具 业的运作，令业者损失惨重。有鉴于此，公会集合会员及同业的力量，代表同业向政府商讨及争取，希望可以加速同业们在聘请外劳时的 申请程序。外劳短缺的问题一直延续至今，本会于去年3月进行了一项调查，以了解目前在双溪毛糯区域工作的外劳概况。

Foreign Workers for Furniture Industry in Sg. Buloh: 双溪毛糯家具业外劳概况： Indonesia 印尼 49

外劳来源国：

India

Vietnam

印度 24

越南 122

Countries 国家 Indonesia 印尼 Vietnam 越南 Nepal 尼泊尔 Bangladesh 孟加拉

Bangladesh

India 印度 Myanmar 缅甸 Sri Lanka 斯里兰卡 3% 2% 7%

32%

Myanmar

孟加拉 561

缅甸 363

Nepal

21%

尼泊尔 614

Sri Lanka 斯里兰卡 5

35% 0%

外劳性别：

实行最低薪金制后造成外劳罢工的情况: 40

人数

1800 1600 1400 1200 1000 800 600 400 200 0

35 30 25 20 35 15 10 5 Male 男

Female 女

(Pax)

(Pax)

1623

100

5 0 Yes

Classify by Gender 性别

No Strike 罢工

Survey Period 调查期限： 15/3/2013-21/3/2013

Total Sum of Foreign Workers : Based On 40 Companies Survey 外劳总数：1736（根据40个参与调查的公司结果显示）

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BJ Cabinet.indd 2

1/29/14 4:33 PM

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Government Affairs 政府事务

The Deputy Minister of Plantation Industries and Commodities, YB Dato’ Hamzah Zainudin and the Malaysian Timber Industry Board (MTIB) assembled for seminars on the minimum wage system. Many attended to share their views and possible solutions.

The Secretary General of KLSFEA, Albert Khoo submitted a memorandum to the MTIB, proposing to cancel or suspend the minimum wage system. 马来西亚种植与原产部副部长YB Dato’ Hamzah Zainudin及属下机构马来西亚木材工业局（MTIB）召集家具业者召开最低薪金制说明 会，许多业者纷纷出席并表达对最低薪金制的看法及解决方案。隆雪家具企业商会秘书长邱爱博也于当天递交备忘录给原产部及马来西亚 木材工业局，要求取消或暂缓执行最低薪金制。

KLSFEA and SMI Association Malaysia join 18 business groups in Sungai Buloh New Village for the minimum wage system, expressing on the inequalities between the treatments of foreign workers and the local workers. The Minister of Human Resources (Mohr), Subramaniam was advised to discuss the minimum wage system, to review the system, to include transport and accommodation allowances of foreign workers to be part of the minimum wage and to held foreign workers responsible on tax. Without immediate treatment, the termination of small and medium enterprises in February will be made possible. With the power of solidarity, Government should address on the issue of minimum wage regulations and provide a better solution. Prime Minister should solve the issue as soon as possible to avoid production disturbances.

2013年1月15日，隆雪家具企业商会及中小型企业公会联同18个商团于双溪毛糯新村一起发动了一场《最低薪金制和平集会》，抗议外劳薪 金待遇比本地员工优厚，并促请马来西亚人力资源部长苏巴马廉在国会商讨最低薪金条例时，全面审查最低薪金制，将外劳的交通及住宿 津贴列为最低薪金的一部分，并由外劳自行承担人头税的可行性。 隆雪家具企业商会会长拿督周嘉昌表示，如果人力资源部长苏巴马廉无法妥善处理最低薪金制，应当引咎辞职。若政府一意孤行，妄顾商 会立场，对业者的心声听而不闻，持续高傲执政态度，这将会再度引起轩然大波。若不即时处理，相信2月份，很多中小型企业相继面临倒闭 危机。希望通过团结的力量，继续反映对最低薪金制的不满及促政府正视最低薪金条例的弊端，给予正确的解决方案。我们也希望首相尽 速协助解决，以避免影响企业生产线。这场聚会共有约300名来自中小型企业及公会代表出席及参与。

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The minimum wage policy was implemented on 1st January 2013 covered foreign workers had greatly burdened the industry and created problems between labours and employers. The policy is certainly uncalled for at this juncture. A petition group of 57 business associations and comities gathered in the Prime Minister’s Department at Putrajaya to submit a memorandum and corporate financial statements. The same petition also forwarded to all congressional representatives of political parties and relevant units. The purpose is to request for a review on the implementation of minimum wage policy. Government was advised to demolish the controversial policy until a comprehensive scheme formulated.

Although the Human Resources Department and MPGN organized delegates from various business groups to listen to their opinions and grievances, however the respective units turned a deaf ear as per minimum wage policy, saying minimum wage policy is a gazette policy.

Under the persistency of all parties, Human Resources Department finally announced SME enterprises minimum wage policy will indefinitely being postponed and only will be implemented on 1st January 2014.

2013年1月29日，57个商团齐聚布特拉再也首相署，进行和平请愿活动，再次呈上备忘录给首相署，同时也呈上一份一间企业模拟财务报表 以及支持「理会国家经济委员会」团体名单给全体国会各政党代表及相关单位，目的是要尊贵的国会议员认真检讨仓促执行最低薪金制涵 盖外劳随带来的弊端。促请政府以人为本，暂时搁置这项争议性的政策，直到周详的方案出现为止。 2013年2月27日，人资部，国家薪金咨询理事会（MPGN）召集各商团代表出席会议，谈判结果让人失望。人资部官员坚称，最低薪金制属 于法令，因此当局必须执行。尽管如此，各方社团仍锲而不舍地为同业争取，希望政府能接纳业者的建议，展延这项政策。经过各方社团积 极向政府反映及施压之下 ，人资部最终宣布中小型企业无条件展延执行最低薪金制直至2014年1月1日才实行。

隆雪家具企业商会召开最低薪金制说明会，向会员说明本会扮演的角色并积极向政府反映心声及反对执行最低薪金制。

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马来西亚种植与原产部副部长YB Dato’Hamzah Zainudin及属下机构马来西亚木材工业局（MTIB）及马来西亚 薪金咨询委员会代表召开最低薪金说明会，以讨论如何执行最低薪金制及如何申请暂缓执行最低薪金制。说明会 当天，马来西亚家具工业总会会长（MFIC）呈交备忘录给原产部。

马来西亚木材工业局（MTIB）于本会所举办一场名为「2012海关进出口令及 JOM DAFTAR」简报会让会员更加了解有关的政策。可是业者 并不同意有关政策并积极反映其反对的声音。

召开记者招待会反对马来西亚木材工业局执行木制产品出口准证马来西亚木工业局（MTIB）去年2月以管制家具出口为由，向国内家具进 出口业者发出通告，指示业者在去年3月1日起必须申请木制产品包括木材、家具的出口准证。

经过马来西亚家具工业理事会（MFIC）与马来西亚木材工业局（MTIB）的谈判后，当局虽然宣布为期6个月暂停发放12个出口产品及1个进 口产品的进出口许可证，但此措施最终于2013年9月1日开始，全面向家具进、出口商实行此政策。

事实上，家具出口许可证的申请将复杂化整个进口和出口的过程，其中包括申请费用200令吉、出口商需要支付每个集装箱RM50的报关 费，同时需要大量的文档呈报等等，这将导致家具行业面临成本增加的负担以及繁复的手续将拖延整个出口流程。

本会曾多次向马来西亚木材工业局反对执行有关木制产品的出口准证，当局虽然暂时推迟至九月执行，但这并没有解决根本问题，因此本 会希望记者媒体的力量，向政府反应家具业者对此政策的意见。经过三番四次的上诉，马来西亚木材工业局（MTIB）终于在8月30日正式发 出声明展延执行出口准证予家具业者。 030

隆雪家具企业商会在「欧盟木材法规」说明会上提呈备忘录，要求当局勿将家具行业列入欧盟木材法规中。

马来西亚木材工业局（MTIB）向家具业者实行FLEGT-VPA欧盟木

为 培 养 更 多 家 具 业 设 计人 才，隆 雪 家 具 企 业 商 会 计 划 与 A L F A

材法规并召开说明会，说明将向木材出口上游至下游的行业执行该

COLLEGE合作进行学院领养计划，提供培训及实习的平台予在籍

政策。但是不应该将家具行业列入原材料的规范。对于家具业者来

学生，通过双方的合作配合，举办设计比赛、讲座及培训课程发掘别

说，只要原料及木材供应商能够提供有关合法认证即可，该政策是

具潜力的家具设计人才，同时让学生更深入了解家具生产行业的管

要确定原料的合法性并不是家具产品。当局也表示，自2013年3月

理及发展方向。此外，本会也计划与政府配合，设计更多在职培训课

起，根据马来西亚最新修订的木材产品出口法规，马来西亚家具出

程，让家具工艺得以延续并培育更多的本地技工以减少对外劳的依

口商必须提供马来西亚木材理事会颁发的木材产品出口许可证。

赖。

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Human Resources Development 人力资源发展

Business Management Training Course 《企业家经营管理研修班》 KLSFEA organized a 4 month course about entrepreneur and business management. 17 students took part in this Chinese course and KLSFEA’s goal is to let youngsters to have a chance to explore their interests. Other than business management, there will also be production management and design classes in the future to provide more opportunities.

While attending this course, students are encouraged to observe and interact with people in the industry. Overseas visits will be provided to have a better sight of this industry. 由隆雪家具企业商会主办、台湾大学科技学院联办、孙子策略研究中心协办的第一届《企业家经营管理研修班》经过4个月后终于结束了。 同时也非常高兴邀请到联办单位台湾科技大学的代表，同时也是本会顾问的冯干城顾问见证及颁发结业证书给17位毕业生。课程包括了 「华人经济与亚洲企业」、 「产业管理趋势与挑战」、 「企业发展战略」、 「领导与组织行为」、 「管理概论与企业文化」、 「人力资源管理」、 「财 务管理与税务筹划」及「创意开发与职权」8个单元。 《企业家经营管理研修班》通过课程、专题讲座及其它灵活的授课模式，带领学员们走 到海外考察，加上交流、实验与参观工厂，有效强化管理人的实务经验，提升企业战略管理人员素质及提高企业战略管理水平与执行力，从 而得到更全面的学习旅程。

《企业家经营管理研修班》的全体学员与会长拿督 周嘉昌及台大科技大学代表冯干城顾问合影。

一连两天的《企业创新转型工作坊》让参与者受益不浅。

Innovative For Enterprise Transformation Workshop 《跳跃式的蜕变——企业创新转型工作坊》 With the purpose of helping members to enhance their quality in management skills, KLSFEA and business advisory organizations established the two days “Innovative for Enterprise Transformation Workshop”. Speaker, CP Ng is the Business Consultant of BIM Consultancy Sdn Bhd. The workshop ended with success and members were greatly benefited from the participation. 为了协助会员提升至优质的经营管理，本会与全能企管谘询机构联办了一场为期两天的《企业创新转型工作坊》以让本会会员参加。主讲者 为全能企管谘询机构(BIM CONSULTANCY SDNBHD)的企管顾问吴汯凭先生。该场讲座会圆满举行，参与的会员们都获益不浅。

2014年课程详情 2天1夜「高效团队集训营」开课日期：2014年5月24-25日

「企 「企业家经营管理研修班企业 家 经 营管 理 研 修 班 - 绩效工业管理」 绩 效 工业 业 管 理」开 开课日期： 课日期 ：20 2014年8月8日起 014年 年 8月 月8日 日起

由国内资深企业 培 训顾问吴 汯凭导师领导，培 训对 象为企业 家

《绩效工业管理》课程将与本地南方大学合作开办，讲师阵容包

及高阶主管，内容包括课堂讲解，户内外体验参与等情境式活动

括南方大学教授、中国及台湾专业讲师授课。课程内容包括生产

及分享，心灵清谈，并结合成功学和许多顶尖大师的企业训练方

管理、生产流程再造、供应链战略、原物料采购与仓储管理、QC

法，使学员从不同层面和角度去检视自己的心态，自我提升，增强

与QTM以及木业家具实务。主要的授课对象将针对家具行业人、

对企业的领导统御。培训课程地点将于彭亨州文冬的Dusun Eco

生产部经理、厂长、总经理等企业高级管理者、中小企业负责人及

Resort，培训费为会员价每人480令吉，每家企业至少6人报名。

企业第二代接班人。欲知更多详情，请翻阅本刊第142页。

欲了解更多关于2014年课程的详情，欢迎联络秘书处。电话：03-6140 1202/016-3323 127；传真：03-6156 0946； 电邮：secretariat@klsfea.org.my/ Florence@klsfea.org.my 032

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Organization Development 组织发展

KLSFEA 10th Anniversary Dinner and 6th MF3 Launching cum Lu Ban Festival, Patron Saint of Chinese Builders & Contractors On the 6th of July 2013, the Kuala Lumpur and Selangor Furniture Entrepreneur Association (KLSFEA) held a dinner to celebrate the glorious 10th Anniversary cum Lu Ban Festival, Patron Saint of Chinese Builders & Contractors at Sin Choi Wah Restaurant in Kepong. This celebration is special memorable to KLSFEA in its ongoing programs to unite the industry and further develop its interests.

隆雪家具企业商会成立10周年纪念暨第六届马来西亚家具与装饰展（MF3）推介礼暨鲁班先师诞辰庆典晚宴 2013年是特别值得纪念的日子，毕竟走过10个年头不简单。「团结力量，维护同业」是KLSFEA一向秉承的宗旨以促进家具业发展的平台。 本会于2013年7月6日于甲洞新翠华楼举办「三喜临门庆典晚宴」。

Recruitment Lunch 招募新会员午餐聚会 KLSFEA invited 7 potential members to attend the recruitment lunch at Tai Thong Imperial Chinese Restaurant, to promote the links between industry, and to recruit more potential members to expand the organization. 隆雪家具企业商会邀请同业出席位于大同皇府酒楼的午餐聚会，共有7家公司参与其中。本会藉由举办聚餐会促进同业之间的联系，同时招 募更多有潜质的会员，以扩展商会的组织。

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Establish Information Management System 建立资讯化管理系统

KLSFEA makes good use of the network platform to provide the fastest and latest information for members, enabling international buyers to make enquiries and enabling the public to understand activities and getting information. 与时并进的KLSFEA，善用网络平台，为会员提供最快、最新的资讯，促进会员与同业之间的交流，也为消费者提供会员们的产品资讯。家具 业者也可以透过这些网络平台，了解更多关于KLSFEA的活动及资讯。

klsfea.org.my

Website Revamp! 网站改版！

Kuala Lumpur and Selangor Furniture Entrepreneur Association

mf3.my mf

New features of KLSFEA website 公会网站新增项目： 1. Members category search function 会员分类搜寻 2. Announcements 公告 3. Upcoming events 活动预告 4. Activities gallery 活动走廊 5. Government issues 政府事务 6. Link with KLSFEA facebook, a new platform to communicate with members 会员可透过网站直接连接至面子书，以获知更多关于本会的资 讯。

034

Furniture Magazines Periodicals 家具期刊

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The 5th Issue of KLSFEA Magazine 《隆雪家具》期刊VOL 5 The 5th issue of KLSFEA Magazine exclusively for members provides rich marketing resources while helping to improves the industry’s image and sales. It will be distributed to government bodies, trade associations and international trade offices. 《隆雪家具》的专业期刊已来到第5期，精心铺排的内容为会员提供丰富的市场资源，提高行业形象及营业额。家具期刊将分发到政府代表 性的社团、各州会友、家具同业们及各国马来西亚对外贸易发展机构。 迈入2014年，商会将秉持着595的目标，继续茁壮成长。商会今年成功出版第5期刊物，希望透过本期刊，拉近与会员之间的联系。本期刊物 精心策划了主题为《巨匠》的专题特写，专访4位默默耕耘的本土家具业佼佼者，希望透过他们的创业故事，与家具业者共勉之。其他内容也 包括了家具业的发展趋势及动态，包括同业们最关注的马来西亚出口准证及最低薪金制的课题进展,一一为您解析。本刊也为会员们提供 一个宣传平台，提高品牌知名度、建立营销网络，促进会员之间的联系。 Circulation 发行量

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Highlights of KLSFEA YEAR BOOK Vol. 5 本期精彩内容

Interview ጆ‫ݡ‬

ࡌकੇྡྷ‫ڋ‬۳౻൤

ഏ༶၉ྖ ଩њ၉ᇈ

MF3Ҝᅡഌᄤฉ໑നࡀഏ߄ࣗྖමƗᅡཊ۹ሸ௝எ֬‫ڋ‬۳า೫Ɨࢀ৲௝எྠཧƗಥҜܻᆇ੄༶മॠႍཧè

!!!!!!!!!!!!!!கઠဇჱॆਏ߾ᄽጺࣷDŽNGJDDž'! கઠဇჱॆਏཞᄽ૴ࢇጺࣷ)NGFB*ࢇժยॆਏཞᄽጺࣷ

Ė72ೝ‫ݛ‬௝ᅜူፇ՚ė(Below 72sqm)

The merger between Malaysian Furniture Industry Council (MFIC) and Malaysian Furniture Entrepreneurs Association (MFEA)

છ

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‫؂‬൥ࡌक๤၃૓෵ܸሆ֬ൠརƗට١ቀ߽ԅԅ໊ ୆ฒຏè5.1+߽ӐցՄ௣ࠪ5.-)߽Ӑ ྿烺ჭ ၀ ເՕൠၙቛԢཔܸ֬ߴ႒è

Ԥ٣ս۱ྔ

ࢇժణՔ!ዚྭ໯ࡃ ‫ۻ‬ओ5.1+߽ӐցՄ௣ѝ൜Ɨ‫ލ‬Ѱ֬ൠၙၟࣣะઉ ਛࢫࣔ ୔Ɨ՝ ୔ा൚Ɨఴರ߽ӐःႼၰᄂϣ ਍۸ቀ߽‫ލ‬Ѱè֓൥Ɨ਍۸ቀ߽‫ލ‬Ѱࢃధദ݃ٞƗ ๴௒฻‫܉‬ƚ :W_MVLI 3Q\KPMV

ा٩൛֬ӮਠƗಥԤ٣ӵເउࡌሔ൬֬ྔ໾ขèԤ٣༩๫ሩ ᇞ३࡞๠๰ၢ݂֮ࠪ஬ᇉƗಥಭ၉ဋः‫ے‬ൺ֥ଃ਑ ç౥ႛࠪ ሸᄤ‫ے‬è

҉֍֍൥Ⴜၰᄂःढ़ၢչӵ֬ൠၙè಍‫ݚ‬ᇣඒႡ ႼӘ‫ݝ‬ఫଇ߽჻Ɨ෵ၢ‫ލ‬ѰѰ҉൥ࡸ࡬֍֬ൠèಝ ‫ؾ‬Ɨ‫ލ‬Ѱԛ໅߽ၟӵ৲Ɨ‫ލ‬Ѱ߽ၷၟ࣐࠙ࠥ֬ྡྷƗ

ࣈࢉ /WTL 8ZQbMƥMolecule Design-Ԑનཊքനࡀ‫֬ے‬Molecule DesignƗ҉๤စ೫݂֬ནᆃതԢ҉๤ٖའ݂ࣦ֬ૌ࿗Ɨᡊᡏփࣗè

༗ຳᄤཿഌ‫ޱ‬୆ӵ‫ލ܆‬Ѱè ցՄ௣ѝ൜Ɨ5.1+‫ޚ‬Ⴜӻၰးთ5.-)‫ލ‬Ѱèп ࣯਍۸ቀ߽൥಍‫֬ྦݚ‬Ɨ߽჻֬ඛਏ၀‫ޚ‬஛սƗ֙ Ԣཊ၉ཻҼၺ֬൏ްƗྺးଏ‫֬ލ‬൏࡞ः߽иࢧ

‫܆ئ‬୆֮൬

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୔Ɨ֮कӵເउࡌᇞ‫׋‬Ʀԩਛ4-,֬ൗႯღ দღ௻љບƗ֮कᄶྟ၀‫ັݝڴׇ‬ႍཧƗനࡀ҉ ᄣआ୊࡬֍ྠ൛Ɨ‫ؾ‬൥ࡍ್‫҉ئ۾‬๤֬ན๏ന ࡀƗ҉֓ಥ֮कᄶྟє֫‫ࡍ۾‬ພ໌Ɨ၀‫ޚ‬ౄဋƗ വᇇӵເउࡌᇖቒᇽး֬ᇞ‫׋‬ऑ࢑༅ࡸè

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஬‫ލ‬ᆦ‫୔ ڰ‬၉ఀ֬「սછࡀߊ」ƗЮ߽၀ၢ ୔ເ၉۸ᅥંఀƗ‫ؔࢯٺ‬๾‫ ! ׵‬ս١སƗಙГ ! ս١ས೉ఀັఴ๾ ࣐è ! ս١སၰ࠮ ս଩њç!սࡀߊࠪ ୔ᅥંè છদ།࿷ࡌक‫܄‬၃ቀ߽Ɠ5.1+Ɣ߽ӐցՄ௣ ቗Ɣࠪછদ།࿷ࡌक๤၃৺ ‫ލ‬ቀ߽ 5.-) ߽Ӑ྿烺ჭƓႾƔèට١Ӳၟչ֥‫ܒ‬ൔƗཔྗ߽ᄤ҉ࣹ‫ޱ‬

ցՄ௣པྗƗ਍۸ቀ߽‫ލ‬Ѱ‫ޱ‬Ɨࡌक၃๤ྡྷ֬‫ܒ‬๤ ଩њࠪࡀߊ֬๾ྡྷ‫۾‬൥ൠϽ‫܆‬Цè

‫ލ‬Ѱӵ‫܆‬è

ధ‫۽‬ዜू‫ׅ‬ Dato’ Edmond Chew

ࠤ੏௨᳤࿙মᑀࡌकఙ၃ഌ߽Ɠ34;.-) ׂ೟ರ߽Ӑ

5.-)߽Ӑ ྿烺ჭ ᄤࢫ൴‫ޱ‬Ɨന‫׮‬ਛ၉୔ເఀདྷƗ

President of Kuala Lumpur & Selangor Furniture

ᄤ၉୔ୄ߽ຢӵ‫ލ‬Ѱ֬ൠၙè෠ಝ၉୔֬ఀདྷၟ ࣣӘ‫ݝ‬ਛ࠲۸ᄌƗ֓൥۹١૲ၟࣣչӵ‫ܒ‬ൔƦ‫ލ‬Ѱԛ

Entrepreneur Association

ႆࢉ ;QT^MZ 8ZQbMƥMaxly Landscape S/BƘ ࢃᜢᜢੇඪთ໴ࣗ੺ၰϳ࣐൰ ୄƗ‫ދ‬྅֬ഺଈ৶಼࣐වᇢ֬‫ٹ‬ຽƗྠӵ၉԰ଃૐ‫ࣦڋ‬è

໅߽࠙ࠥ୴৶‫׀‬ᄤదฒ‫ލ‬Ѱൠၙè

KLSFEA

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Welfare, Culture and Education 福利与文教

Blood Donation Event 「一滴一希望，热血化大爱」捐血运动 Other than promoting the furniture industry, charity events were held by Kuala Lumpur and Selangor Furniture Entrepreneur Association (KLSFEA).“ Helping people in need” is the aim and KLSFEA went to old folks home to visit the elderly.

Recently, KLSFEA held a meaningful blood donating event which earned them good feedback and responses.

“Every drop of blood is a hope given” is the slogan that create awareness to the public. Blood collected by the donors will be donated to the blood bank of Hospital Kuala Lumpur. “Together, we can save lives.”

「取之社会，用之社会」是隆雪家具企业商会（KLSFEA）成立以来的宗旨。除了极力地推动家具行业的发展外，也积极响应公益活动。筹办 了多项慈善活动，包括探访与清理孤老院活动以及捐血运动。 「一滴一希望，热血化大爱」是这次爱心捐血运动的口号，旨在提高公众人士对捐血的醒觉意识，对社会的关怀与使命感，以及发扬仁爱精 神，同时协助减少中央医院血库量不足的问题。

会长拿督周嘉昌也一同响应这次的爱心捐血运动。

036

Deepavali Celebration at Old Folks Home 探访孤老院 In conjunction with this festive season—Deepavali, Kuala Lumpur and Selangor Furniture Entrepreneur Association (KLSFEA) took the opportunity to pay a visit to an Old Folks Home located at Shah Alam, section 25 named St Judes Home. The main purpose of this meaningful event is to give awareness to the public to pay more attention to the elderly.

This event was led by Kuala Lumpur and Selangor Furniture Entrepreneur Association (KLSFEA)’s chairman who went to St Judes Home with his employees and charity workers to help clean and accompany the elderlies. With the help of every one, KLSFEA successfully collected donations worth RM6600. The feeling of happiness and love was heartwarming.

Credits to Goodnite Enterprise (M) Sdn Bhd, Dynamic Furniture Ind. Sdn Bhd, Good Foam Ind. Sdn Bhd, Eukenco Furniture Trading Sdn Bhd, IB Sofa Sdn Bhd, Novel Furniture Sdn Bhd and Tawei (M) Sdn Bhd and those who contributed to the event which helped sponsor a year’s rental fees to the elderlies, assure them a place to live peacefully. 趁着屠妖节的来临，隆雪家具企业商会（KLSFEA）于11月1日探访了一家位于沙亚南25区的「圣德朱德孤老院」，为老人们送节日的问 候。该活动主要的目的是希望通过这次的公益活动鼓励各界人 士，关爱家里的老人家，实现取之社会，用之社会的理念。 这 次的 孤老院 探访活动 是由隆 雪家具企业商会（KLSFEA） 会长拿督周嘉昌与署理会长林建明带领职 员与义工们，清理 打扫孤老院。本会也为此团体筹得了共6600令吉的现金与赠 品，现场的气氛弥漫着一片 温馨 和 快乐的感觉。在 此特别鸣 谢会员公司 Goodnite Enterprise (M) Sdn Bhd、Dynamic Furniture Ind. Sdn Bhd以及Good Foam Ind. Sdn Bhd ，更 要感谢Eukenco Furniture Trading Sdn Bhd, IB Sofa Sdn Bhd, Novel Furniture Sdn Bhd、Tawei (M) Sdn Bhd以及善 心人士的热心公益，赞助孤老院新住所一年的租金，让每一个 长者都能够有个舒服的安乐窝安顿休养。

Sharing Session 课题分享会

《如何通过网络与网页让您的公司升值》分享会，让会员掌握更多关于网络使 用的资讯，与时并进。

一场关于《企业如何有效降低成本，制胜最低薪金 制》的课题分享会，让出席者获益不浅。 037

Interview 专访

国内木材行业的推手 马来西亚木材理事会

The Driving Force for Malaysia’s Timber Industry Malaysian Timber Council(MTC) 拿督杨庆鍭 Datuk Yeo Heng Hau 马来西亚木材理事会总执行长 CEO of Malaysian Timber Council (MTC)

马

来西亚木材理事会（Malaysian Timber Council，简称 MTC）是由木材行业主动发起，成立于1992年1月。其宗

旨是为了促进马来西亚木材行业在全球贸易的发展与成长，扩大 行业的制造技术基础，增加产量及提高专业知识。MTC长期致力 于促进马来西亚木材工业在全球贸易中的发展，为木材业者寻求 新的市场商机，协助木材业者以各种市场聚焦战略及促销活动打 入国际市场，为他们提供最新的行业市场情报，保护并改善马来 西亚木材行业的全球形象。

马来西亚所生产的木制家具约85%是利用橡胶木制造而成的，目 前，马来西亚木材工业局（Malaysia Timber Industry Board， 简称MTIB）正针对橡胶木认证的可行性进行研究。此外，花园、 户外家具的原材料是取自天然林木资源的马来西亚木材 认证体 系（Malaysian Timber Certification Scheme，简称MTCS） 也已经得到森林认证体系认可计划（the Programme for the Endorsement of Forest Certification，简称 PEFC）的认可。

近年来，全球经济快速发展进而引发各种资源短缺问题，其中， 我国木材 行业也同样面临原材 料 短缺的现 象，此 现 象更导致 橡 胶木的价格高涨，对家具业带来很大的冲击。对此，MTC总执行 长 拿 督杨庆爼表 示，短期内，MTC 将以 进口援 助 计 划（Import Assistance Programme，简称IAP），从海外进口原材料进行加 工及再输出等方面，提供马来西亚木材业者各种协助与支持。另 外，MTC也积极地引进各种木工展览会，展示各种能够加强原材 料复 原技术的现代化机械 ，以 及 增加 原材 料 采收率的新 技术 流

038

程，希望提供木材业者各种最新资讯，从各种先进的现代

司（Forest Plantation Development Sdn. Bhd.，简称

化技术方面解决原材料短缺的现象。

FPDSB）。FPDSB的成立是为了加速人工林发 展计划的 发展，积极对外寻求各种援助及人才，每年增植25,000公

与此同时，MTC也呼吁木材业者积极寻找其他类似的树

顷，以达到2020 年完成种植37. 5公顷的人 工原林。除此

木品种，以替代橡胶木（Rubberwood）作为制造家具的原

以外，沙巴的Hijiauan Group of Companies也引进了

材料。拿督杨庆爼表示，MTC将在2014年实施全新计划

澳洲的New Forest Pty Ltd私人公司，据知，目前占地约

以协助家具业者用其他品种作为原材料制造家具，测试其

10,000公顷的原林将在接下来的8至10年内扩展至25,000

可行性，MTC则将在运费方面提供援助。

公顷。

另一方面，MTC自2005年开始，便作为再植森林计划的催

访问时，拿督杨庆爼重申MTC的五项宗旨，包括：一、促

化剂，通过发起研究，帮助发展由再植森林发展计划有限

进马来西亚木材及木制产品在全球的贸易与发展；二、提

公司（Forest Plantation Development Sdn. Bhd.）所主

升国内木材行业的制造技术以促进行业发展；三、增加原

持的各种树木再植计划，希望从根本解决原料短缺问题，

材料的供应；四、为国内木材行业提供最新信息及服务；

提供长期的解决方案。MTC于2011年起资助的一项有关

五、监督及宣传马来西亚木材行业在全球市场的形象。为

马来西亚橡胶木的供需研究，此研究并在2012年完成，研

了达到以上目标，MTC于2013年也积极参与海内外如英

究结果也已呈交予相关单位，其中，所收集的所有资讯及

国、德国、法国、荷兰等发达国家及印度、中国、阿联酋、巴

数据将提供马来西亚家具行业在制定未来发展政策方面

林、伊拉克及埃及等新兴市场的特定展销会，以积极推广

各种重要的基准信息。

马来西亚木材行业的销售通路。为了研究及调查各地的木 材行业市场，MTC除了组织队伍到法国、德国、南非、卡塔

在 橡 胶 木 出 口 配 额 方 面 ，M T C 虽 然 无 法 代 替 种 植 及

尔、沙地阿拉伯、阿联酋、印度和美国等地的市场进行商

原产业部（Ministry of Plantation Industries and

务考察，或是到访资源丰富的国家（如印尼、缅甸、泰国、

Commodities，简称MPIC）作出回应，然而，拿督杨庆爼

泰国）寻找具有潜质的替代原材料，更在广州、伦敦和迪

表示，据知在约1,000,000立方米的橡胶木年产量，85,000 立方米的橡胶木出口配额仅占8.5%，政府在批准输出的橡 胶木配额时，还需要多方面平衡各单位的利益，比如批发 商或零售商必须拥有一定的出口配额数据，才不致影响其 股票价格，或家具业者购买原材料的价格变动等，都是政 府必须考虑的因素，因此，截至2013年7月，在85,000立方 米的橡胶木出口配额中，获准出口的仅有40,000立方米。

拿督杨庆爼也表示，影响橡胶木价格的因素也包括了中国 市场对橡胶木锯成木材的需求状况。目前，国内生产的橡 胶木锯成木材以方形锯木为主，然而相较之下，泰国所生 产的橡胶木锯成木材较为符合制造家具的尺寸，其质地与 色彩保存度也较为受中国市场的青睐。

MTC作为推广马来西亚木材行业在全球贸易发展的一个 机构，虽然无法直接对马来西亚原木林采伐计划或限额做 出决策，但 是MTC仍定期投入并 密切配合马来西亚半岛 林业局（Forestry Department Peninsular Malaysia， 简 称 FD PM）的 计 划 与 管 理 制 度 。拿 督杨 庆 爼指出，马 来西亚 家具行业 所需的原材 料，大多是橡 胶木或马占相 思 木（Acacia Mangium），而且两者 都 是 人 工 造林 木 材。2005年，MPIC在MTC的协助下，发起了一项针对人 工林发 展的 研究 ，MPIC也因此 成 立 人 工林发 展 有限公

039

马来西亚木材理事会贸易与市场营销总监Eric K.L.NG（左起）、总执行长拿督杨庆

拜成立区域办事处。

以及管理部高级经理 Suria Zainal。

组织队伍，参与各个传统或新兴市场的相关国际展销会或导览 会；引进国际买家；通过各种市场调查，收集各国木材行业的

另一方面，MTC也参与各种技术采集计划和各先进国家的

市场趋势与发展资讯；通过专案小组，积极针对家具和家具配

木工导览会，并积极响应全球各地的「绿化号召」，更为国

件寻找新市场及具有潜力的市场。

内木材 行业引进各种木材 认证、欧盟森林执法、管制及贸 易法令（EU-Forest Law Enforcement, Governance and Trade）、美国雷斯法案（US Lacey Act）及澳洲2012年禁 止非法伐木法令（Australian Illegal Logging Prohibition Act 2012）等的资讯，以增进马来西亚林业及木材行业的知 识及资讯层面。

T

he latest topic being discussed in the raw materials and furniture industry all around the world is the trending on

“green” or environmentally friendly furniture. All enterprises 透露，本地家具业者参与国际展销会时必须能

including Malaysia Timber Council (MTC) are concerned about

够推出或展示符合市场需求的高品质产品，产品必须达到

拿督杨庆

this new movement. The CEO of MTC, Datuk Yeo Heng Hau

一定的质量要求，设计也需符合市场流行趋势或消费者需

mentioned that it is very important to discuss about “green”

求。为了促进本地家具业者参与国际展销会，MTC也将提

furniture movement because the society is becoming more

供各种财政及经济援助，比如为参与展销会的公司提供会

environmentally conscious.

展上展位施工成本的50%，补贴上限40平方米；补贴展示产 品的单向运输成本的50%，上限8立方米。

Datuk Yeo revealed that 85% of wooden furniture produced by Malaysia is made from Rubber Wood. Therefore, the Malaysian

除了参与国际展销会，为了替本地 家具业者、材料供 应 商 及国际买家建立完善的通 路，MTC也在2013年举办活动

government recently concluded a study on its supply and demand, financed by MTC.

“Incoming Buyers Missions”，为本地业者，尤其是中小

Currently, MTC is implementing some projects to help reduce

企业，引进国际买家，通过B2B（Business to Business）的

issues on materials shortage. Datuk Yeo mentioned that this

直接对话，建立更多的商业活动。MTC也希望籍此促进国

project is executed in three stages, on a short term basis. MTC’s

内外木材行业的工作关系，增加出口销售和商业交易成交

Import Assistance Programme (IAP) supports Malaysian

量，以达到2020年的国家木材工业（NATIP）目标。

timber companies by importing raw materials from overseas for processing and re-exports.

最后，拿督杨庆爼表示， 「MTC在未来将会开展更多宣导活

040

动，以提供本地业者各种市场发展的咨询服务。」MTC的

MTC also expose industry members to woodworking fairs which

未来市场开发计划的重点项目包括替本地木材、家具业者

feature modern machinery that can help enhance the recovery of

raw materials, or to find new ways in maximising the recovery rate of

Emerging Markets, establishing Incoming Buyers Missions, gathering

raw materials through technical procedures.

Market Intelligence on current trends and developments through the engagement of Market Correspondents in targeted countries or regions

MTC has always encouraged timber industry teams to look for suitable alternatives to replace Rubber Wood, which currently is the main raw material used for furniture production. In this regard, MTC has

and identifying new markets and business potentials through Market Surveys conducted by the Task Force for Furniture and Furniture Components.

implemented a programme to assist our furniture industry on trying out new materials for production, focusing on feasibility by providing

Datuk Yeo mentioned some of the main criteria for local furniture

financial support for freight costs and imports. This programme will

players while participating in international exhibitions. First,

continue in 2014.

exhibitors’ range of products and market segments should match up.

Second, products display should be sellable in the market or targeted

On the other hand, MTC was the catalyst of reforestation in Malaysia since 2005. “The government needs to balance competing interests

countries. Third, products display should meet the quality and regulatory requirements of the markets targeted.

to give permit to the quota (amount of exports for rubber woods) i.e., the interests of rubber wood stockists who find it hard to sell stocks

In order to facilitate local furniture players’ participation in

locally without export quota and furniture industry members who

international fairs, MTC provides financial assistance such as 50%

need raw materials at competitive prices.” said Datuk Yeo, explaining

subsidy on the cost of Stand Construction capped at 40sqm per

on the annual quota for rubber wood exports. However, Datuk Yeo

company and also 50% subsidy on the cost of a One-way Shipment of

thinks that the outlook on raw materials should be changed, especially

exhibits capped at 8 cubic metres per company.

on the pricing. For manufacturers who are unable to adapt to changes, constant price-fighting will remain.

“Apart from participation in trade fairs, networking between overseas buyers and local suppliers and exporters in 2013 will be facilitated

In terms of the sustainability for natural resources, MTC noted that

and MTC will be organising Incoming Buyers Missions to bring in

most raw materials required for the furniture industry are either

overseas buyers to meet with local suppliers.” said Datuk Yeo. He also

Rubber Wood or Acacia mangium, which are not from natural forests.

hoped that with business sessions, close working relationships can be fostered which might result in more export to meet NATIP’s targets

According to Datuk Yeo, MTC has five main objectives for year 2013.

by 2020.

First, MTC wants to promote Malaysian timber trade and develop its market globally. Second, promotes the development of timber industry by upgrading manufacturing technology. Third, augments the supply of raw materials. Fourth, provides information services.

Last, safeguards and promotes Malaysian timber industry’s global image.

MTC’s activities overseas include the participation in selected trade fairs in developed (UK, Germany, France, and the Netherlands) and emerging markets (India, China, UAE, Bahrain, Iraq and Egypt), task forces and business visits to selected markets like FranceGermany, South Africa, Qatar-Saudi Arabia-UAE, India and USA, market surveys (to be carried out by MTC’s Regional Offices in London, Guangzhou and Dubai), advanced technologies acquisition; active participation in green timber industry such as EU-Forest Law Enforcement, Governance and Trade, US Lacey Act, Australian Illegal Logging Prohibition Act 2012 and resource-rich countries visits (Indonesia, Myanmar, Thailand, Taiwan) for potential raw material sourcing.

拿督杨庆

正在接受记者Yee Leng的采访。

MTC embarks on the main projects to develop our market by organizing participation in International Fairs, Traditional and

041

紧随MTC步伐 迈向全球化 马来西亚木材理事会成立于1992年以来，长期致力于促进马来西

Timber Promotion & Industry Development Programme 2014

亚木材工业在全球贸易的发展，积极为木材业者拓展市场及挖掘商 机。有鉴于市场全球化趋势，2014年，MTC将积极参与多项国际博

The Malaysian Timber Council was established in 1992 to promote Malaysian timber-

览会及营销展会，增加本国木材工业商品于全球市场的曝光率，以

based products globally. The Council strives to ensure the continued development of

期达到宣传效果。另外，MTC也将举办各类研讨会，深入探讨「绿

the Malaysian timber industry by improving its competitiveness, enhancing market

色」工业和木工、机械等课题，为本地木材业者提供专业的第一手

access and creating trade opportunities. Activities for 2014 include participation

资讯，并提供咨询服务。

in international trade fairs, marketing missions, product display in promotional booths in international trade fairs, technology acquisition missions and raw material sourcing missions.

国际贸易展销会 International Trade Fairs MTC HQ - 团体类别（木材工业） Group Participation(TIMBER) * 展销产品 products Of Promotion

日期 Date

活动 Event

地点 Location

活动类型 Type of Event

1/4 - 4/4

MosBuild

莫斯科、俄罗斯 Moscow, Russia

建筑及建筑工程展 Exhibtion of building and construction

所有木工商品 All timber products

8/4 - 10/4

Woodshow

杜 拜 、阿拉伯 联 合大公国 Dubai, UAE

木工商品及木工机械专展 Specialised exhibition for wood products and wood machinery

所有木工商品 All timber products

12/11 - 14/11

NAWLA Traders Market

美国芝加哥 Chicago, USA

木工商品专展 Specialised exhibition for wood products

所有木工商品 All timber products

MTC HQ - 团体类别（家具业） Group Participation(Furniture) * 19/5 - 22/5

INDEX Dubai

杜拜、阿拉伯联 合大公国 Dubai, UAE

家具与家饰展 Exhibition for furniture and furnishings

家具类商品 Furniture

26/11 - 28/11

International Furniture Fair Tokyo

日本东京 Tokyo, Japan

家具与家饰展 Exhibition for furniture and furnishings

家具类商品 Furniture

MTC GUANGZHOU - 宣传展销会（家具业） Promotional Booths** 18/6 - 20/6

Wood Expo

25/9 - 27/9

Guangzhou 中国广州 木工商品专展 International Guangzhou, China Specialised exhibition for Timber, Wood wood products Floors, Wooden Doors and Equipment Expo

042

中国上海 Shanghai,China

木材工业展销会 Exhibition for woodworking industry

所有木工商品 All timber products 所有木工商品 All timber products

11月份 November

China-ASEAN Wood & Wood Products Exhibition

中国南宁 Nanning,China

木工商品展 Exhibition for wood products

所有木工商品 All timber products

* Group Participation - 开放予所有木工业者参与 Participation is open to industry members. ** Promotional Booths - 仅MTC总部及区域办事处参与，也欢迎木工业者积极参与。 Participation by MTC HQ and its Regional Offices only but industry members are welcome to participate.

MTC ACTIVITIES EFE

Dubai Woodshow

Furniture Task Force to South

India Mission

Africa

043

Interview 专访

马来西亚家具促进局 （MFPC） 大马家具业的舵手

Malaysian Furniture Promotion Council (MFPC)

Sarimah binti Haji Mohamad Sabudin

044

MFPC首席执行长

马来西亚家具促进局（Malaysian Furniture

一些Malaysia Pride Recipient的会员公司

Promotion C ouncil，简 称为MFP C）的

进行面对面交谈，以其新颖的想法与天马行

成 立 ，旨 在 推 动 大 马 家 具 业 ，其 所 扮 演 的

空的想象力，带给本地家具业者更多刺激与

角 色 为 积极 推 动 大马 家 具设 计 的 发 展 。自

启发，进而发想更卓越的设计。

2012年开始，MFPC举办了Malaysia Pride Recipient，作为推动与发展马来西亚家具业

除此以外，Sarimah也表示，MFPC今年也将

的标准。Malaysia Pride Recipient为马来西

继续提供入选的会员公司在马来西亚家具展

亚工业的重要标志，入选会员的公司皆经过

（Malaysia Furniture Week）的各种协助，

MFPC精挑细选，代表着该会员公司拥有卓

包括如何成立品牌、如何增进技术等，希望

越的设计与高品质的水准保证。

从多方面增进本地家具业者的专业知识及能 力。

MFPC首席执行 长 —Sarimah binti Haji Mohamad Sabudin 表示，举办Malaysia

马来西亚家具工业目前正处于OEM（Original

Pride Recipient的目的，是为了能够以集中

E q u i p m e n t M a n u f a c t u r e r）转 向

式的策略推动马来西亚家具品牌，而MFPC

ODM（Original Design Manufacturer）

会从多方面着手，协助所有入 选会员公司在

与OBM（Original Brand Manufacturer）

本地或国际 家具业的发 展。其中，包括海 外

的转型时期，Sarimah对此也表示，MFPC将

参展、海 外考察团或引进国外设计师，希望

全力协助业者转型，然而，这也将 是一项任

促进本地家具业者与国际业者之间的交流，

重道 远的过程。她认为，从OEM转型ODM

增 加 本 地 家 具 产品 在 国 际 上 的 曝 光 度 ，从

与OBM的过程是必须的，然而，这样的过程

而增加更多国内外的合作计划。Sarimah表

则需要本地业者一步一脚印，缓慢而坚持地

示，2013年，MFPC邀请了米兰家具设计师

进行。Sarimah表示，入选Malaysia Pride

比赛（Furniture Designer Competition）的

Recipient的会员公司基本都拥有自己的设

得奖者Andreas Hermann到访马来西亚，与

计，创立自己的品牌则需要从多方面着手。她 建议，本地家具业者若是想要成立自己的品 牌，应该从本地市场出发，站稳脚步以后，再 冲向国际市场。

拥有多年经验的Sarimah表示， 「马来西亚 家具业者在产品品牌与设计上，缺乏独特性 及辨识 度，在各国的产品中，难以定 义马来 西亚家具产品的特色。」因此，她认为，本地 家具业者需要更多的发想及试验，开创本地 家具业的 独特 性。另外，在 产品展 示 上 ，本 地家具业者也缺乏概念性，只是简单地将产 品陈列于展示 会厅上，Sarimah说，这样的 呈献方式无法打动消费者，也无法吸引消费 者的目光。她认 为，若 想要创 立品牌 ，不能 忽略细节的处理，应该更全面地从各方面出 发，建 立品牌的形 象，以吸引更多消费者的 注意。Sarimah透露，MFPC备有多种手册及 Malaysia Pride Recipient的条规供本地家

045

具业者参考，以建立品牌及调整发展方向，促进本地家

去参观与交流，提出建议，希望促进本地家具业者与国

具业的发展。

际设计师的交流。

在培养本地家具设计师方面，除了马来西亚木材工业局

成立超过10年，MFPC一直以来不断协助本地业者在国

（Malaysia Timber Industry Board，简称为MTIB）

际上展出自己的产品，提高知名度。深知本地业者在开

的人才培养计划以外，MFPC也希望藉由此次从德国邀

发市场上的困难，MFPC也在拓展市场中扮演了重要角

请的家具设计师Andreas Hermann分享他的故事与经

色及媒介。MFPC经过各种资料及数据的搜集，实地勘

历，从中带给本地家具设计师更多的启发，激发他们的

查市场发展潜能，确定了其可发展性以后，再借由各种

潜能与热忱。Sarimah更透露，Andreas Hermann此行

国际展销会为本地家具业者提供曝光的机会。近年来，

停留10天，并到访各Malaysia Pride Recipient会员公司

受国际金融海啸的影响，本地家具业的业绩呈现下滑趋 势，然而，Sarimah认为，正是这样的时候，本地家具业 者可在本地市场内重新建立基础及站稳脚步，以待全球 经济复苏再重新出发。

在未来，MFPC将持续为本地家具业者提供各种协助， 帮助他们开发国际市场。Sarimah并透露，全球家具业 的贸易总量每年为全球经济发展贡献了约美金1000亿 至1100亿的金额，其中，马来西亚家具业占了2%-3%，未 来MFPC将该百分比提高至10%。

访问的最后，Sarimah表示，她对本地家具业的发展深 具信心，她认为我国的家具业拥有坚固的基础，并在国 际上享有良好声誉，马来西亚更是全球家具输出量最多 的国家之一。综观各种因素，Sarimah认为家具业在全 球的发展具有无限可能性，并以此鼓励本地家具业者共 同开创更美好的发展前景。

Malaysian Furniture Promotion Council (MFPC) The Malaysian Furniture Promotion Council (MFPC) is

programme in assisting and escalating our furniture industry

entrusted to promote and develop our Malaysian furniture

players to a new horizon.

industry in order to sustain premium export quality. MFPC launched the Malaysia Pride Quality Mark Programme

“I think that the transformation from OEM to ODM and

in year 2011 and only selected companies were invited to

OBM should be started locally before preparing for the

register as members.

global market.” Puan Sarimah said. She mentioned that this will help to test the flexibility and compatibility of our

The Chief Executive Officer of MFPC, Puan Sarimah

market. And, It is not easy for industry players to make a

binti Haji Mohamad Sabudin said she had seen our

big leap where OBM requires a great amount of financial

furniture industry transforming from Original Equipment

investments.

Manufacturer (OEM) to Original Design Manufacturer (ODM) and Original Brand Manufacturer (OBM). She said

Puan Sarimah mentioned that MFPC is limited in resources,

the process of transformation may be difficult and full of

and all of MFPC’s expenditures have to be prudently

obstacles but it is important.

monitored. Therefore, MFPC’s promotional and marketing activities are very much limited. She also said that if

046

Therefore, Puan Sarimah highly praises that the Malaysian

MFPC have financial allocations, the council will launch a

Pride Quality Mark Programme is by far an appropriate

showroom overseas to promote Malaysian furniture. This is

an effective branding and promotion step. Besides, she

that latest technologies can be applied to furniture

thinks that the industry players should have a far sight

designs for contemporary designs and concepts.

vision for the industry; instead of just building a brand, it is wise to build a brand that represents our country.

For the future, MFPC has planned various activities

Creating an environment and atmosphere with creativity

and set positive goals. With rapid increase of our

and new concepts are the new ways to approach buyers.

population, furniture will be in great demand. Every year, furniture international trade contributes 100 billion

MFPC organized the Malaysia Pride Pavilion in IMM

USD to the global economy, while Malaysia contributes

Cologne, Germany in January 2013 and in Tortona, Milan

2 to 3 percent. MFPC sees the potential of raising our

during April 2013. These exhibitions encouraged the

contribution to 10 percent in the future.

interactions between local and foreign industry players, exchanged designs and enhanced brand management to

Malaysian furniture industry has edge of advantage due

help to improve the industry.

to the abundance of natural timber resources for furniture production. Malaysiaâ&#x20AC;&#x2122;s furniture is reputable globally and

â&#x20AC;&#x153;We are promoting the awareness of MFPC to young

is currently one of the largest furniture exporters in the

designers.â&#x20AC;? said Puan Sarimah. She said Malaysia

world.

is short of furniture designers and this handicap our industry to evolve and transform for the better. Therefore, MFPC launched a designers search with the Furniture Designer Competition held in Tortona, Milan on April 2013. German furniture designer, Andreas Hermann was invited to visit the Malaysia Pride Recipient factory and the Wood Industry Skills Development Center (WISDEC) to interact with locals. Puan Sarimah thinks

047

Furniture Industry Escalate To World Arena

2 0 1 3 年 ，M F P C 邀 请 了米 兰 家 具 设 计 师 比 赛 (F u r n i t u r e D e s i g n e r Competition)的得奖者Andreas Hermann到访马来西亚，以其新颖的想法 与天马行空的想象力，带给本地家具业者更多刺激与启发，进而发想更卓越的 设计。Andreas Hermann此行停留10天，并到访各Malaysia Pride Recipient 会员公司去参观与交流，提出建议，希望促进本地家具业者与国际设计师的交 流。 German furniture designer, Andreas Hermann was invited to visit the Malaysia Pride Recipient factory and the Wood Industry Skills Development Center (WISDEC) to interact with the locals.

048

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1/29/14 4:33 PM

Interview 专访

无限期展延 家具出口准证 Export License Halted 经过多次的争取与谈判，马来西亚家具出口准证将无限期展延实行。

马来西亚家具工业总会（MFIC）总会长戴春平（左）和马来西亚家具同业联合总会（MFEA）总会长许㢦裕（右）表示，希冀结 合同业广大力量向政府争取更好的政策。

050

马 来 西 亚 木 材 合 法 性 保 证 系 统 M Y T L A S(M a l a y s i a n

众人拾柴火焰高 团结共患难

Timber Legality Assurance System)与家具出口准证的课

家具出口准证的实行，引起国内家具业者的强烈反对。「许

题沸沸扬扬，报章上有关报导成了业界关注的话题。马来西

多会员都纷纷向公会投诉及反对实行出口准证于家具业。

亚家具同业联合总会（MFEA）总会长许烺裕和马来西亚家

」许烺裕表示。「我们必须在最短的时间向全马家具出口商

具工业总会（MFIC）总会长戴春平，针对此项课题及结果进

取得联署签名，总会共收到50 0 份家具制造业者连署签名

行了较深入的说明。

请愿书，并提交给种植与原产业部(MPIC)部长，也向部长 提出意见，表达家具业者的心声。」

家具出口准证 与经济发展背道而驰 早前马来西亚木材工业局（MTIB）向国内家具进出口业者

戴春平说道， 「我们多次向政府争取及谈判，最终获得政府

发出通告，计划针对国内木制产品包括木材和家具实行出口

的认同，体恤及了解业者所承受的负担及处境，马来西亚木

准证措施，并指示业者从2013年3月1日起必须开始着手申

材工业局经过检讨后，决定无限期展延家具出口准证。」

请出口准证，引起国内家具业者强烈反对。许烺裕认为，此 准证的申请是一个繁杂的程序，繁复的手续将拖延整个进

如今，家具出口准证无限期展延，甚至政府各相关部门研究

出口的作业流程，甚至拉垮我国家具业。

取消此政策的可行性，这正是同业团结请愿的成果。

戴春平表示，根据马来西亚木材工业局的新措施规定，家具

EUTR 木材合法认证系统

出口准证的措施实行后，家具业者需要每年缴交约200零吉

「从2013年3月1日起，欧盟推出欧盟木材法令(EU－Timber

的注册费、出口商需要为每个货柜支付50零吉的报关费，以

Regulation，简称EUTR)以取代FLEGT VPA，禁止在欧盟市

及大量认证文件，造成额外不菲的开销。同时，出口准证申

场销售非法木材或木材产品，并规定欧盟市场的营运者必

请规定业者必须加入该局承认的9家公会成为其中之一的会

须尽责调查所有进口的木制品及家具是使用合法的木材。」

员，年捐和入会费也是另一项开销，家具业的营运成本不外

许烺裕表示。

乎将大幅度增加。 有鉴于此，这项欧盟木材法令指示所有欧盟的进口商必须 出口证条例一旦落实后，业者还得额外聘请员工申报出口家

采取「Due Diligence」即尽职及谨慎的方式去检查所进

具数量，而且10%的货柜将经由木材工业局人员逐一检查，

口的木制品是使用合 法的木材。然而，这项措施相对的比

货物才能出口。业者也担忧该局缺乏充足的人力检查货柜，

FLEGT VPA在实行其认证系统方面来得比较可行，而业者

而导致货物错过送货时间，再度蒙受亏损。

也认为Due Diligence比较有效及可行的一项措施 。

家具出口准证无可否认与我国政府行政蓝图背道而驰。若 想要提升国内家具出口的竞争力，理应简化相关的程序，反 之则本末倒置，把我国处于竞争劣势的苛刻环境。

051

戴春平指出，家具出口准证将会为家具业者带来不菲的额外开销。

After several negotiations, the implementation of Malaysian

government due to the increment in cost for all entrepreneurs

Export License is decided to be extended indefinitely.

and a result in slower growth of the manufacture industry.

Mr. Ter adds that the policy does not match up with the

Furniture industry players are concern about the governmental

governmental administrative blueprint.

policies that play an important role in the furniture industry.

Earlier this year, our government announced the proposal of

After the announcement of implementing Export License,

Export License and MYTLAS.

misperceptions and inconvenience were caused. Export License is an enforced policy in which the government requests

Mr. Sunny Ter, the managing director of Tawei Furniture Sdn

all industry players to register under the Malaysian Timber

Bhd; the president of Malaysia Furniture Industry Council

Industry Board (MTIB) in advance. The registration fees and

(MFIC) and Mr. Richard Ko, the founder, CEO of IB Sofa

charges lead to cost increment which small entrepreneurs

Sdn Bhd; the president of Malaysia Furniture Entrepreneur

could not afford. Key persons from associations organized

Association (MFEA) are both leaders in the furniture

meetings to solve the problem. They collected all complaints

industry. They state that the proposal of Export License

from furniture exporters and gather more than 500 signatures

is irrational because it does not apply to the manufacture

from the furniture industry players in requesting to postpone

industry. Procedures to obtain the license are complex and

or abolish the policy. The government then decided to

inconvenient which slow down the growth of the manufacture

postpone its proposal.

industry. Export License has been postponed by the

052

许㢦裕表示，大马家具出口情况有下滑的趋势，出口准证的落实将会雪上加霜，削弱我国竞争力。

Richard Ko pointed out that European Union had since 1st March 2013 introduced EUTR (EU-Timber Regulation) to replaced FLEGT VPAs (Forest Law Enforcement, Governance and Trade (FLEGT). Action Plan to tackle illegal logging are VPA - Voluntary Partnership Agreements) to prohibit the sales of illegal logging timbers or its timber products in EU market. All EU marketers have to comply with the regulations and stringently ensure all imported timber materials and products are made of legal timber materials.

The EUTR regulates all EU importers to adopt DueDiligence to scrutinize the legalization aspects of all timber materials and products. This is a much more viable procedure to comply with.

053

马来西亚家具工业总会（MFIC）& 马来西亚家具同业联合总会(MFEA)合并的进展 The merger between Malaysian Furniture Industry Council (MFIC) and Malaysian Furniture Entrepreneurs Association (MFEA)

马

来西亚 家具工业总会（MFIC）及马来西 亚家具同业联合总会(MFEA)的合并一直

都是 家具同业们所关注的事项。MFIC会长戴春 平及MFEA会长许烺裕也为此事宜作出相关的回 应。

合并目标 众望所归 根据MFIC会长戴春平表示，合并的事宜已经讨论 了接近4年，从2010年开始，前任会长就有意愿把 两个总会合并。但是，两个总会合并将牵涉广泛， 不单单是有意愿就可以达成的事宜。全国州属拥 有超过千名会员，所以合并并不是件简单的事。然 而，合并筹委会已成立，合并会议已积极的进行， 希望在协商后能成功合并。 戴春平表示，MFIC很有诚意要与MFEA合并。毕 竟两个总会是全国性的，会员的数量也很庞大，当 出现一些差异的时候，需要磨合的时间就会比较 长。虽然两个总会已经达成共识，但要解散两个全 国性的总会，是需要考虑到技术上的问题。合并后 即将会变成一个总会，总会也会根据章程去进行 选举，选出合适的人选任职各个职位。 戴春平相信，两个总会合并后，家具业同行的共同 马来西亚家具工业总会（MFIC）会长戴春平(左）及马来西亚家具同业联

目标及计划的推行更是事半功倍。

合总会(MFEA)会长许烺裕（右）。双方称已达到共识，相信会在不久后 合并成功。

MFEA会长许烺裕在接手后，设定了一年为期限， 在一年内会完成合并的事宜。虽然一年的期限已 经超过了几个月，但是各方面已经达成共识；合并 筹委会积极努力地在洽谈合并事宜。 许烺裕指出，合并后的总会将会以国家及行业的利 益为大前提。最近有很多合并成功的案例，例如设

054

计师协会最近也合并成功，两位会长表示会向他们学 习，希望能早日完成总会合并的目标。 目前大家正在磨合制度上的章程，希望可以解决技术 上的问题。其实两个总会的会员大部分都一样，大家也 了解两个总会的运作，只是在历史上成立了两个公会。 目前两个总会的行政已经有了合作的方式，共用一个办 事处及职员分工合作。

一个总会、一个声音 两位会长 表示，一旦合并后，做起事情来比较方便。一 个总会，一个声音向政府对话及反映会员们的心声与意 见。政府也很期待两个总会的合并，家具业是一个庞大 的行业，极需要一个 平台去向政府争取及处理行业的 问题。希望家具行业持续增长，为同业带来商机、为国 家贡献更多的就业机会及收入。

T

马来西亚家具同业联合总会(MFEA)会长许烺裕

he merging and consolidate of Malaysia Furniture

When Ko was elected as the president of MFEA, he had a

Industry Council (MFIC) and Malaysia Furniture

vision to finalise the merging within a year. Although it is

Entrepreneur Association (MFEA) into one single body is

now few months beyond the time frame set, MFIC and MFEA

a great concern of the furniture industry. The presidents of

have already had a big leap from where they started. President

MFIC and MFEA, Sunny Ter and Richard Ko responded to

Ter stated that MFIC sincerely looking forward to merge with

this matter relatively.

MFEA. After all, both MFIC and MFEA are well established in Malaysia with many members. Therefore, any changes may

According to Ter, the negotiation had been ongoing for 4

need time and great effort to encounter.

years, starting from 2010 till now. The idea was initiated by expresidents of both MFIC and MFEA. However, the merging

The merging could have technical problems but it may not

is not an easy task because both associations are having more

be a big issue. After dissolved and deregistered of both

than thousand members. But with much blessing, hopefully

associations and the new association formed, new office

details will be finalized in near future soon.

bearers will then be elected to speak with one voice.

The government is eagerly looking forward to see the merging of the two associations pooling the strength of our Malaysia furniture industry to take a strong foothold in global market and provide more jobs in our home land. Subsequently, the government will be more than glad to deal with one association than two.

Sunny Ter and Richard Ko are having the vision the furniture industry will grow rapidly and be more prosperous, hence creating more jobs for the societies. As both associations are engaging in identical and similar industry activities, the two associations are now sharing same administration office and consolidating policies implementation in certain aspects.

马来西亚家具工业总会 （MFIC）会长戴春平

055

巨匠 巨匠，未必皆锋芒毕露的英雄豪杰。但是，他们却背负着披荆斩棘的时 代使命感，成就了创业启承转合过程里的坚韧、耐磨和勤奋的传奇智慧。 默默深耕的4位本土家具业佼佼者，从他们如何实现梦想的创业路上分享 中，让我们深深体会到意志力的所向披靡。

056

01

NOVEL 售卖梦想的空间魔术师

02

COCO INDUSTRY 和自然共舞

03

EURO 蓬生麻中，为出淤泥芙蓉

04

HINLIM 用心品味 生活经营

057

THE

GIANT

巨匠

⪞㝢⏯

Mr Wong Thian Choy

創办人兼总裁 Founder cum President——NOVEL FURNITURE Sdn. Bhd.

售卖梦想的

空间魔术师 Space Magician Making Dreams Real 「我有很多怪癖。在我居住的环境里，我不容许任何人将没经过我 同意的家具搬进来。」黄天才自嘲地说。一位艺术家的顽固执著， 一位比任何人对艺术怀有特殊的情操，这就是Novel家具有限公司的 创办人——黄天才。

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滴 水安 修渡 行千 万 。 059

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THE T HE HE

GIANT G IA NT

巨匠 ྃᆗᇀࡔाॆਃ࿸໼‫ڦ‬Opwfmॆਏᆶ၌ ࠅິLjׂ೗ᇺၨ౹ዞĂெࡔĂዐࡔĂ ዐ۫‫ڪ‬ຕๆ߲ࡔॆࢅ‫ں‬൶ă๺փኪᄅമ ኄ࿋ঢ়૦କகઠဇჱॆਏᄽገᗖ‫ڦۅ‬਎ অLjፌዕᛒഐ‫ྺׯ‬ᅃ੓᥉᥎‫ڦ‬௽႓ă

兴趣，就是成功的第一步

企业成立初期，身为老板的黄天才，除了在生产过程和

「我与家具行业可说是有着非常独特的牵绊。」Novel

企业管理投进心思，在市场开拓方面不余遗力。他记忆

总裁黄天才说道。「以前放学后，我总会到对面家的老

犹新：「以往没有任何薪金制的时候，每个员工星期六

木匠那里帮忙干一些杂活儿。基于我本身非常热衷于手

都会等待雇主发薪，所以每个星期六我都非常焦急要收

工艺，再加上当时环境的催化下，毕业后，我就直接投

集一笔钱支出。」黄天才继续笑着说道：「还有一次深

奔家具行业，水到渠成地成为了一名家具业者。一直到

刻的体验，在农历新年前夕，为了等着收钱而在别人的

现在，已经有40多年之久了。」

工厂睡了两晚！」上一代的辛酸奋斗，都是新生代无法 体会到的。

「在那个年代，家具业是一个非常悲哀的行业！当时市 场对于家具的需求很低，业者也得不到政府的补贴，而

然而在80年代末、90年代初，马来西亚家具业的市场仍

且一件家具的制造过程冗长，利润低，因此许多人都不

然无法突破，市场需求并不乐观。「所幸在91年，我国

看好这个行业。」黄天才初入家具业时所遭到的歧视和

在麻坡举办了第一届的家具展览，本地的家具行业才真

奚落，至今仍历历在目，叫人伤心。

正有了起色！」黄天才不断强调，「我们每时每刻都必 须努力，当机会找上门的时候，你才能展示以往所付的

「我一直坚信，投入家具行业一定要有非常浓厚的兴

一切！」机会，是留给有准备的人。

趣！这是一个必要、也是最基本的条件！虽然有兴趣并 不代表一定会成功，但是你必须具备想成功的信念和动 力！」黄天才一番勉励，对于每个踏入社会的工作人士 来说是至理名言。正因为凭着浓郁的兴趣和坚毅的信 念，黄天才一心一意投入家具行业，迈向未知的未来。

创业维艰，千回百折 早期，家具业大多只供货给家庭单位和自行车店铺。「 当时都是以口耳相传的方式作宣传，靠客户间的口碑来

滴水之恩·积淀的人情味儿 「在那不久之后，我们接到了来自台湾的订单，一个出 口的生意！」黄天才非常激昂，「看着准备输出的货 柜，我心头儿是说不出滋味的满足感，差点儿不舍得将 它们送走！」客户给予的好口碑，将Novel的名声发扬 光大。「出口生意，是我们踏出国外的第一步，也表示 我们的产品得到了更大的肯定！」这绝对是最大的推动 力。

提高营业量。」在平平无奇的过程中，黄天才不曾松懈 追求产品的设计、质量和用途，从而不断磨练自己的技 术并吸取众多经验。「就好象漂亮的姑娘一样，不仅样 貌出众，连高度、身材、涵养、素质都必须一应俱全， 才算得上是完美，家具亦如此。」

企业的发展历程，等同于企业家个人的修行历程，「身 为一名生意人，遇上困难的时候要去面对、解决，而非 逃避，这样肯定能够做得更好。」黄天才认为，「另外 个人素质也很重要！平时待人诚恳、为人老实，在你遇

黄天才表示，他不仅从家具的尺寸、品质、颜色、形

到困难的时候一定会得到朋友相助。相同地，当生意遇

状、装饰搭配等各方面对于「美」的追求，他更不断琢

上瓶颈时，我相信同行能够理解自身的处境并愿意伸出

磨精神层面上对于「美」的表达，「我最近才知道原来

援手，前提是你一定要有良好的个人素质！」黄天才坚

这叫『人性化家具』！而早在好久以前我已经做到了！」

信，創业道路上一定会有波折，只要愿意面对，任何事 都能迎刃而解。

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灵感来自于事物的观察 你曾听说过一个爱逛街的生意人，准确地来说，是一 个爱设计的生意人吗？「就我看来，设计，是靠灵感， 而非教科书。」黄天才说道。「我喜欢看事物，不管是 相关的、不相关的、好看的、不好看的，我都喜欢看。 我喜欢从中找到感觉、找到灵感。任何一件事物都有可 能是我的灵感来源。」对他来说，高尚的审美观和一双 巧手，是他与生俱来的天赋，也是生活中赖以生存的养 分。 黄天才的理念就是通过观察、思索，然后记存之后拿来

优质的产品与良好的售后服务让我们走得更长远！这是 NOVEL的企业理念。

比较！再通过长时间不断地重复这三件事，让他从中建 立起自学的能力，再进行思考琢磨，并将思索的结论化 为真实的知识，然后牢牢地巩固在他的脑海里的资料 库。「时时观察，就好象在做功课一样，等机会到来需 要派上用场时，一切变得快速又简单，因为我在脑海里 已经有了构思。」 这也造就了黄天才设计的多样化，从古典到现代化、从 高雅到奔放、从西式到中式……无不横跨时代、地方、文 化，以及多变的形式与多彩的风格表现得淋漓尽致……华 丽而不浮夸，简约而贴近生活。每件家具、每件家饰都 被赋予了各自的角色扮演，适当的摆位与室内氛围也必 须搭配得好，缺一不可。黄天才就像是空间的魔术师， 通过一扇任意门，将梦想的乐园带进了现实生活。

为了降低产品受损的风险，NOVEL工厂设有滚轮铁轨，方

NOVEL至今已经有38年的历史，拥有先进的设备和现代化

便材料及成品的输送。

的生产线，并且有一批优秀的管理人员以及专业的设计人 员。

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THE T HE HE

GIANT G IA NT

Đ

“I have a lot of weird habits…moving furniture into my living space without my permission is not allowed,” says Wong.

Novel Sdn Bhd’s president, Wong Thian Choy – a man with persistence and strong feelings towards art.

Đ

巨匠

ovel exports worldwide and its furniture can be found in

N

The arduous path to success

Europe, the United States, China, Saudi Arabia among

In the early days media advertising was not as popular as it

many other countries.While it is a success story, arriving to

is today. It was done by the word of mouth, and the brand’s

were they are had been an arduous task.

reputation depended on clients’ recommendations.

Then

furniture was not a popular item and were sold mainly through

Passion is the beginning to success

small shops like bicycle shops to small families.

Wong Thian Choy was destined to be in the furniture industry from the beginning. As a young boy he would never fail to

Even after so many years in the industry, he still insists on

show after school at the house of his neighbour, a carpenter,

the requirements of innovative designs, quality and durability.

and helped out the old man.

Wong likens furniture to a lady, attractive because of a combination of inner and outer beauty.

“ I have always loved working with my hands. I knew what I wanted to do even at a very young age and went into the

He is very particular about his products’ size and proportions,

furniture industry immediately after finishing secondary

colour, shape, the materials and accessories that embellishes,

school and walked this path for over 40 years.”

all relating to the aesthetics.

At that time making furniture was a difficult career because

“Recently I came across a term “humanized furniture” which

demand was low and assistance from the government did not

means adapting the furniture to make it more comfortable to

exist. To make a piece of furniture took a long time and the

the individual using it - I have been using this concept since a

profits were low which was why people tend to look down on

few years back!” he said proudly.

this industry.

When the company was in its early stages, Wong put in a lot He was criticised and ridiculed for his decision and even today

of effort to improve on the manufacturing process and to grow

reminiscence brings back heartaches and disappointments.

the business. He recalls those days when wages were paid weekly instead of monthly. Every Saturday, his employees

‘I have always believed that one must be passionate about a

would wait at the factory to get paid. As an employer he felt

career before choosing to go in. Although passion alone does

the tremendous burden to make sure that everyone of his

not guarantee success, at the very least the dream of becoming

workers were paid so that they could support their families.

successful have been planted.” stated Wong. This is a man who has overcome many hurdles and emerged successful in

“I even slept at the other factories to collect the debts to pay

his field, a beacon to the younger generations. With such

my workers.” he remembered, that was the extent of the

passion it is only natural that he is bringing Novel to new

responsibility of this employer.

levels of achievements.

062

The Giant-Novel Mr Wong Thian Choy3.indd 62

2/11/14 12:10 PM

Novel 木质家具的生产过程离不开基础的五大类 ：切锯类、 钻孔类、镂铣类、砂光类以及辅助类。

定睛仰视，隔了一层网的上方，是一件件等着组装的配件， 正慢慢运输至相关的部门，为工厂节省了不少空间。

In 1980s the demand for Malaysian furniture was still not that

they will be there when we need help”. Profound words from

high. In 1991 with a furniture exhibition in Muar, Johore, the

someone who has gone through difficult times and has also

furniture market began to move. That was the opportunity

helped friends.

that Wong had been waiting for to realise his dreams.

Inspiration to see beyond boundaries “Opportunities come to those who work hard and bide their

For one who is always raising standards to meet clients’

time” - an inspiring quote from the founder of Novel.

expectations, he believes that designing comes from the heart, not books that teaches that teaches designing. “I love looking

Being grateful

at things both related and unrelated, beautiful and unattractive

Not long after that exhibition, Novel received a huge order of

- these combinations are where I get my inspirations from. It

furniture from Taiwan, an indication to Wong that his success

can be anything or anyone”

was being realised.

It is a special gift that Wong has that can determine a bestseller “Seeing all the goods being loaded onto the trucks was like

design by just seeing and touching with his hands.

the most wonderful feeling of my life at that time - something so hard to describe!” Wong looked back. That first big order

Wong holds three golden rules, know how to observe, have

still raises smiles on his face.

a good memory and good comparative skills. After honing these skills for so long he has learned how to sculpt his rough

Due to Novel’s good reputation in the market, the industry

mental sketches and bring his designs to life.

quickly heard of his huge Taiwan order, and it knew it too has

“Observational skills are like doing homework, there is no

an opportunity to step out of Malaysia into the world market.

end. When I see something taht is related to what I have been

This motivated the whole industry.

mulling on it is quicker for me to decide and execute because I aleday have a set of ideas in my head”

“As businessmen, we must not run away from obstacles, we must face them and overcome them so that if the same

Wong’s designs range from classic to contemporary, elegant

problem arises again in the future, we would have the solution

to wild, western to eastern. His creativity by making culture a

for it.”

borderless platform puts him among the elite of the industry.

He is like a magician; he brings ideas, inspired from mundane,

Wong feels that the character and attitude of a person is very

to life, like a fantasy world brought into reality.

important too. “If we treat people with goodness and honesty,

063

The Giant-Novel Mr Wong Thian Choy3.indd 63

2/11/14 12:10 PM

THE T HE HE

GIANT G IA NT

巨匠

Novel家具都是原木生产，对材料精挑细选，对工艺精益求精，事事不遗余力，力求成为高端家居品牌。

064

The Giant-Novel Mr Wong Thian Choy3.indd 64

2/11/14 12:11 PM

www.novel-international.com

International Franchise Hotline : 006 03 6140 5080

Visit us at :

MALAYSIAN FURNITURE & FURNISHINGS FAIR

INTERNATIONAL FAMOUS FURNITURE FAIR (DONGGUAN)

Novel Top Premium Furniture NOVEL is the top premium furniture brand in Asia. Growing from strength to strength for over two decades, it has a worldwide marketing network and it becomes the best among the greats.

NOVEL have a team of skilled, experienced and excellent furniture makers. Our designers are highly observant to the natural changes of season, and they study the intimate and emotional needs of men for furniture. Thus the furniture comes with practical functions, creative style and innovative combination of materials.

NOVEL equipped with the most advanced edge of manufacturing technology and rich in production experiences, Novel breakthroughs all high difficulties of designs and delivers premium quality. Novel sets the trend with absolute perfect quality.

MALAYSIA

CHINA

Lot 2360,Kampung Baru Sungai Buloh, 47000 Selangor, Malaysia.

Tel : 006-03 6140 5080 Fax : 006-03 6156 8240

He Dong Road, Xin Wei Village, Hou Jie Town, Dong Guan, Guang Dong China.

Tel : 0086 769 8575 3717 Fax : 0086 769 8575 3787

PERSON CONTACT KL Wong (Marketing Director) Mobile # : 006 012 283 0086 (Malaysia) Email : klwong@novelfurniture.com.my

EUROPE . INDIA . CHINA . EGYPT . QATAR . SINGAPORE . TAIWAN . HONG KONG . THAILAND . BRAZIL . SAUDI ARABIA . JAPAN . SOUTH KOREA . AUSTRALIA

Novel.indd 2

1/29/14 4:34 PM

G-Orient.indd 2

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G-Orient.indd 3

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THE

GIANT

巨匠

㬚⼢㦗

Mr Yong Sin Seang

董事经理 Managing Director——Coco Industry Sdn. Bhd.

和自然共舞 Dance With Nature 永续经营的企业，核心价值是与时并进的创新开拓，延续企业生命的 传承。曾经面对椰子纤维汽车椅垫萧条的考验，但却始终如一坚信产 品的可塑性，造就了今天的辉煌。

The Giant-Coco Industry Mr Yong Sin Seang.indd 68

1/29/14 3:35 PM

洞 察 前 端踏 浪 同 行 。 069

The Giant-Coco Industry Mr Yong Sin Seang.indd 69

2/14/14 3:52 PM

THE T HE HE

GIANT G IA NT

Đ 巨匠

ੂຼยऺኟ‫ت‬ᇀ๘হષ‫ރۥڦח‬Ljܸደ ॷጽၠு஌‫دڦ‬ཥ߾ᅝ‫঺ڥ‬ዺยऺ‫ੵڦ‬ হઠገ႙ă‫ํڍ‬ाฉ‫د‬ཥ߾ᅝᆛᆶԨว փོ‫ڦ‬ॏኵLjᆮഄ໎֌Ԩዊ‫ڦ‬༬෥ă

COCO INDUSTRY的创立

椰纤床垫的市场并不乐观，甚至可说是危在旦夕。

椰子纤维的优越性质早被人们发掘，并早期运用在车垫 制造上。COCO INDUSTRY創始于1972年，由马来

日暮途穷之际，国外掀起返璞归真的绿色新时代，环保

西亚与日本IKEDA BUSSAN车垫制造公司合资成立，

意识抬头。「之后因为外销商有强烈的环保意识，所以

主要提供椰丝原料运回日本总厂制成车垫。自1979年

椰纤床垫在外销方面得到良好的反应和支持，销量逐渐

起，COCO INDUSTRY从日本引进车垫制造技术与机

提升。」杨林乡陈述，「随后环保概念推广至国内，使

器，开始生产和供应高品质的胶化椰子纤维椅垫给全马

我们有今天的成就！」

汽车装配厂。

传统工艺 现代美学 危机与转机 一念之差

延用了椰丝加工技术，也传承了东方的工艺精

「直至1992年，政府批准泡棉车垫的生产后，基于泡

神。COCO INDUSTRY成了椰纤床垫界的领航。

棉的制造成本低于椰子纤维，椰子纤维逐渐退出车垫市

「COCO INDUSTRY从一开始就以天然纤维与天然乳

场。」COCO INDUSTRY董事经理杨林乡表示。椰子

胶为主要原料，并以日本生产科技为标准，来推广天然

纤维面对新生化学制品泡棉的威胁，汽车椰纤椅垫市场

健康产品。我们自始至终立足于对质量和环保的追求，

萧条的窘境燃眉之急。

设计的出发点源于品质的保证和减少非天然材料的使 用。」杨林乡表示。

「经过加工处理的椰子纤维是个高质量、高附加值的产 品。椰子纤维是一种天然水性植物纤维，具有优良的透

一张床垫的制作，从椰纤拆包、清理吸尘、针扎喷胶……

气、耐湿、耐热、柔韧的性质，及足以与丝绸媲美的冬

到最后进入最终产品，每个生产步骤都经过严谨细致的

暖夏凉的优势，其可回收可再生的环保特性更是现今社

检查与完整的生产过程质量控制。关于乳胶配制，「我

会的诉求。」杨林乡说道，「况且椰纤车垫的制造技术

们非常重视天然乳胶的使用，对硫化剂的使用达到最低

已发成熟，为何不将汽车椰纤椅垫的舒适感，改用在床

要求。」杨林乡表示。他手上拿着一片经过胶化的椰纤

垫上呢？」杨林乡的一个突发奇想，造就了第一个以天

说到：「天然乳胶本身就有一种气味，单凭嗅觉和多年

然材质为主的椰纤床垫，椰子纤维的优势得以发挥得淋

的经验，就能够判断乳胶的使用分量是否足够。」由此

漓尽致，并延续下去。

可见，杨林乡对于整个生产过程都驾轻就熟，甚至远远 超越了一般的识辨能力。

转型初期 柳暗花明 20世纪90年代初，马来西亚经济有着明显的增长。随着

除了生产技术上与产品质量的不断研发与改进，COCO

人民的消费能力提高，对物质与生活的需求和品质也不

INDUSTRY椰纤床垫的外观推陈出新，以多样化的

同于过去。床褥的发展，早期传统是以棉花为主，后来

刺绣设计与床垫构造来迎合市场需求。「COCO

乳胶、泡棉、弹簧随之而生。在椰纤床垫推出初期，市

INDUSTRY如今是家80%机器自动化工厂，生产过程均

场的反应并不理想。

有员工操作监督。」杨林乡表示。有了基本完善的生产 系统，才能制造专业标准的终端产品。

「与泡棉、弹簧床垫相比，在价格方面，我们处于弱 势；在品牌方面，我们是新产品；在认知方面，消费者

COCO INDUSTRY一直秉持着「与自然为友」的立

还未真正了解椰纤床垫的特色；市场推展方面，商家都

场，像是慧眼者，将我们眼前拥有的、当下拥有的，被

不了解产品的优势，因而不敢贸然接受与推动。」当时

隐藏的丰盛天然资源，进行了一场进化论。

The Giant-Coco Industry Mr Yong Sin Seang.indd 70

1/29/14 3:35 PM

一个椰子真正能用作椰纤床垫的纤维原料只占 20%。

待进行床垫外套绗缝及缝纫的椰纤片。

一个又一个卷成麻绳状的圆柱形曲纤维，更富弹性。

The Giant-Coco Industry Mr Yong Sin Seang.indd 71

1/29/14 3:36 PM

THE T HE HE

GIANT G IA NT

巨匠

Đ

Đ

Traditional crafts need modern designs to be modernized. However, traditional produces have values that are irreplaceable.

The Creation of COCO INDUSTRY

When COCO INDUSTRY was losing faith, new opportunity

The advantage and the economic value of coconut fibre had

appeared. Countries around the world started to go green and

been discovered even before it was used to produce car seats.

coconut fibre mattresses took the chance. Mr Yong states that

COCO INDUSTRY was found in 1972, joint venture with the

they saw hope and saved the business which brought them with

Japanese car seat producer, IKEDA BUSSAN that provides

splendid responses and supports. The concept of recycling

coconut fiber for Japanese car seats manufacturers. Since

stormed Malaysia since then and COCO INDUSTRY was

1979, COCO INDUSTRY by using Japanese car seats making

walking on the path towards success.

technique and machinery, begun to produce high quality coconut fibre car seats.

Traditional vs Modern COCO INDUSTRY became the leader of the mattress industry.

Crisis that became a turning point

“COCO INDUSTRY uses natural fibre and latex. “Influenced

“Everything went well until 1992, when the government

by the Japanese technology, we produce healthy and natural

approved the production of foam car seats that cost lower

products. We strongly support the idea of recycling without

than coconut fibre seats. Coconut fibre car seats were then

sacrificing quality. Our main focus is to reduce the usage of

slowly being phased out.” acclaimed the chairman of COCO

non-natural ingredients.” Mr Yong said.

INDUSTRY, Yong Sin Seang.

Producing a mattress begins with filtering coconut fibres Mr. Yong states that processed coconut fibre is superior and

and cleansing with other treatments. Every process is being

highly valuable. Originated from the nature, coconut fibre can

executed under strict guidelines for quality control. About latex,

be heated, moisten and is tough enough to adapt to all weather.

“COCO INDUSTRY would make natural latex the first choice.

In addition, it can be recycled and eco friendly to environment.

Natural latex has a distinctive smell and with experiences, you

Mr Yong saw the worth in coconut fibre and was inspired to

can identify its rubber content percentage simply by smelling.”

transform all the available techniques on hand to produce

Mr Yong acclaimed. This shows the expertise of Mr Yong in

coconut fibre mattress.

the production of coconut fibre mattress.

Other than improving the techniques and quality, COCO

The Turning Point

INDUSTRY also place efforts in mattress design, embroidery

Malaysia’s economy was positive in the early 90s, hence

patterns and mattress structure to be up to date. “COCO

people are adorable for quality live. Daily quality life

INDUSTRY is now 80% machine operated under stringent

improved. Mattresses were made out of cotton, latex, foam or

supervision.” Mr Yong believes that in order to produce

spring. However, coconut fibre mattress was out of the league.

premium quality goods, basic yet perfect production systems

Coconut fibre mattresses are slightly more expensive as

are needed.

compared to foam or spring mattresses. The brand name was new and people did not understand its benefit to appreciate the

COCO INDUSTRY upholds the value of “nature-friendly” by

new product.

using all available natural resources.

过滤出来的短纤维和粉尘还可作农业用途，回 收再利用，对生态环境无害。

拆 包后 的椰 纤 最先 通 过 吸 尘，清理当中超 过 90% 的短纤维和纤维粉尘。

精致的绣花图案。

The Giant-Coco Industry Mr Yong Sin Seang.indd 73

1/29/14 3:36 PM

THE T HE HE

GIANT G IA NT

巨匠

在巨型多针绗缝机的帮助下，由边带操作员手工送入缝纫机随床垫移动。边带的缝纫很大程度上取决于操作员的技能。 时序冉冉，柜子上承载着 COCO INDUSTRY 过去至今所研发、开創的产品，成列着过去与当今的连结。

The Giant-Coco Industry Mr Yong Sin Seang.indd 74

1/29/14 3:36 PM

Coco Industry.indd 2

1/29/14 4:35 PM

THE

GIANT

巨匠

⼚➂⒱

Mr Lew Fatt Sin

创办人兼董事经理 Managing Director——EURO Holding Bhd.

EURO蓬生麻中，

为出淤泥芙蓉 Success Behind The Fame 马克思说：人创造了环境，同样的，环境也创造了人。 --廖发成深谙个中道理，成功创造，更安于个中环境。

The Giant-Euro Mr Lew Fatt Sin.indd 76

1/29/14 3:38 PM

信 念 非化 凡腐 凌朽 平 凡奇 。 The Giant-Euro Mr Lew Fatt Sin.indd 77

1/29/14 3:38 PM

THE T HE HE

GIANT G IA NT

巨匠 ၄‫پ‬Ӹࠅ๪࿔ࣅLj‫ו‬৵ྟ࿵‫ิڦ‬ऄም ೝ‫ݐ‬փࡗLjฯ዁ᇺᇺ‫؜ג‬ᅃӯ‫߾ڦ‬ፕ ้क़ă‫أ‬କิऄഐਃ‫ॆڦ‬LjӸࠅ๪ ‫ׯ‬କӣଶፃ‫้׊‬क़ऄ‫ڦۯ‬੣क़ă஦ ‫ڦ׊‬Ӹࠅ้क़LjӸࠅ๪ਏԢକਉፁ ൟዘ‫ڦ‬ፕᆩLj‫ׯ‬କၳ୲ᇑ‫ظ‬ᅪ‫ڦ‬೬ ୟ็Ljܸኄ৽๟FVSPമ৊‫ڦ‬ጸኼă

梦想成为一位老板

将崭露头角、锋芒毕露的一颗行星。廖发成毫不犹豫把

「我小时候家境非常贫困，因此当时我创业的念头非常

握当下先机，将所有精力投注在办公椅的制造。问及毫

明确！」已有38年光辉历史的EURO集团董事总经理廖

不保留转投办公椅制造的缘故，廖发成这么表示：「办

发成开始细诉道。他表示，在他年轻的时候，多次辗转

公椅是个刚起步的事业，是个灿然一新的生机！」

在不同的行业当学徒。宛如先天赋予一双锐眼，廖发成 当时就懂得物色自己目标的理想环境。

他说道，在办公椅制造业，每一个业者都是新生儿，每 一个业者都从同一个起跑线上出发，当然每一个业者都

「我曾经在一间车行维修汽车，在我之上的老板总是脏

赋予了一个公平竞争的机会。廖发成就是秉持着这样一

兮兮地在工作，开的也只是一般的汽车。后来经过几次

个信念，义无反顾地奋力往前冲，在前进的同时不忘心

辗转，我来到了城市的一间沙发厂工作。当时那老板给

怀强烈的求知欲和谦恭的学习心态。「当时可没有顾虑

我的印象非常深刻：干净、气派、富裕，我就告诉自己

到任何负面后果，只是胸前一直怀着个『勇』字前进！

说，这就是我的梦想！」这就是廖发成所寻求的《环

」廖发成幽默地说道。

境》！这也推动着廖发成谦卑的工作和学习态度，深受 同事的爱戴与认同。

在与廖发成的谈话过程，从多件事项中，不难发现眼前 这位企业巨匠的锐眼与智慧。「想要长远的发展，产品

无奈该厂3个月后发生火灾，廖发成又回到了辗转的工

的品质是必然的条件；想要成为同业的佼佼者，甚至是

作生涯，回到寻觅梦想的阶段。「1976年，碰巧有一位

领航，当然必须具备特殊的本领和正确的方向！」廖发

老板正打算将工厂出售，而我就以3000零吉购入了这间

成正发愁寻求学习对象时，目光落在国际市场上占据先

简陋的工厂，和我的太太一起经营。」波澜万丈的创业

锋和拥有悠久家具历史的意大利。

生涯就此开展。

化风暴为助力，占据浪潮巅峰 每一个决定，奠下稳定步伐

如炬目光和凌云壮志引领EURO迈向更宽广的道路。就

1984年，当时的首相马哈迪提倡向东学习，鼓励本

在EURO接下了第一个国外的订单，初步向国外扩展生

地企业开拓海外市场。廖发成当年初次参与亚洲四小

意版图，而筹得一笔资金打算投资在新产品上时，无奈

龙——新加坡的家具展，「从那时候起，我就开始认真

1987年的亚洲金融风暴像滔天巨浪「啪」一声重重拍打

思考品牌的价值。」EURO因此而得名，「我希望能跳

在各大中小型企业上，造成惨重的经济损失。「那是我

脱以往中文命名所带来的刻板印象，让品牌国际化，而

创业以来遇到的第一个金融风暴。」廖发成说道，这对

『EURO』在某种程度上隐喻着以品质和品牌闻名的欧

新崛起的EURO而言是双重打击。

洲，我相信这能为产品的品质奠定不一样的价值观念！ 」

正当EURO措手不及，奇怪的事情发生了。「新产品推 出市场后，销量意外地可观，而且节节上升！这真叫人

办公室文化崛起，办公室的办公环境开始得到世界和众

难以置信，为确保订单不是空头支票，我们还要求客户

多企业的关注及重视。对廖发成而言，这是浩瀚宇宙即

先付订金，而这要求竟被欣然接受了。」廖发成惊叹

The Giant-Euro Mr Lew Fatt Sin.indd 78

1/29/14 3:39 PM

精细化的仓储物流管理也是让 EURO广获口碑的因素之一。

廖发成分散投资式的行销手法，也可从 EURO在国际市场的行销路线观得。

道。「最终我们领悟到了克服金融风暴的门径，现在我 们都在为任何一场风暴做好准备，必定能迎刃而解！」 EURO在市场上全然没有受到金融风暴的影响，以至屡 创新高，在波澜骇浪中潇洒地航行。

抓紧每个机会才是赢家 设计远超乎规定。EURO办公椅跳脱常规，新颖的设 计，为沉闷单调的办公室增添了灵动感。EURO揭橥了 现代主义的基本精神：忠于材质、操守人工身体学、前 卫设计思维，致力打破办公室的规格面貌，型塑出令人 动容的空间。即使是紧凑步调的办公生活，也能从高功 能性的办公家具伸展自如，从每个呼吸节拍中激发思维 灵感。

EURO 相信良好的工作环境才能造就优良的工作品质，因此 EURO 非 常重视工厂的卫生环境和系统的管理体系。

EURO办公椅制造的范畴扩大至成套化的办公室家具， 从样式各异的办公椅，到办公桌、屏风、橱柜，从每一 个可能的细节，在人工身体学与技能上不断演进，为的 是优良工作环境的制造，带给生活者确切的感受。「我 们不仅着重在办公椅的制造上，我们同时也致力于其他 办公家具的制造。」

「到现在，我们依然紧随国际家具潮流，从中吸取精 华，力保马来西亚办公家具的领航地位。」廖发成深 知，跟优秀的人在一起，自己也会更优秀！「如果现在 问我，我会说我没有特定的目标，但是机会一来，我一 定会抓紧。」EURO就是廖发成的社会实践，在实践的 过程中选择了良好的环境氛围，并努力创设良好的环境 素质，成为推动人们的先锋。

你能相信一间平日高生产量的工厂如此有条不紊吗？

The Giant-Euro Mr Lew Fatt Sin.indd 79

1/29/14 3:39 PM

THE T HE HE

GIANT G IA NT

巨匠 As the founder of EURO Holding Bhd., Mr. Lew Fatt Sin started to produce chairs for office use since 1976.

He started out with a few jobs in Kuala Lumpur to explore and pursue his dreams. He worked as a car mechanic but did not feel he was at the right place. He then found a job with a sofa manufacturer and started to like the industry. However, Mr. Lew was unlucky.

The sofa company that he was working for burnt down. He had to get a new job.

Difficult times help you grow

Business on top

Mr Lew then worked in the furniture industry as a

“People in the industry chooses our office chairs because

subcontractor. In 1975, he met his wife who was a secretary

of the designs and reasonably priced, and also the comfort

of the company that he was working with. However, Mr. Lew

while using our products.” EURO produce chairs that fulfil

and his wife were forced to be unemployed within that year

everyone’s needs. They have all types of office chairs designed

due to companies’ bankruptcy. The former employer of Mr.

to meet every customers’ expectations. Mr. Lew states that

Lew offered him to take over his business. With the consent

the key to success is to know your customers and not to be

of his wife he accepted the offer and renamed the company to

arrogant. EURO changes their chair designs from time to

Fatt Sin Sdn. Bhd.

time to be in trend and to attract customers. Dissimilar from online shopping, EURO insists that customers try sitting on

Small Ideas, Big Results

their chairs before purchasing them. Feel the comfort and its

In 1984, our former prime minister, Tun Dr. Mahathir proposed

difference from other brands beforehand.

that local businesses should start promotion and venture into global market.This idea inspired Mr. Lew to start promotion

As EURO becomes the top in the industry, Mr. Lew believes

activities in overseas market. EURO focused on producing

that investments are important for the business. EURO

cushions but there were plenty of cushion manufacturers

invests more than a million Rinngit in R & D in office chair

during that time. Mr. Lew decided to change his business plan,

models. EURO believes that European manufacturers are the

trying to produce office chairs instead. This change turned

trendsetters. In order to fulfil the needs of Asian countries,

the company for the better, having lesser competitors in this

office chairs are made smaller in size as compared to European

sector.

designs. Full-time workers spend a lot of their time sitting on office chairs and EURO values their comfort.

EURO stood out in the industry with its high quality goods that are reasonably priced. Designs were inspired by European

Being the leader in the industry, EURO uses materials that are

manufacturers and were made to fit the Asian market. EURO

eco-friendly too. “The natural resources are depleting, why

was at their peak until the economy crisis hits in 1987. At that

don’t we make full use of the recycleable materials?” Mr. Lew

time, Mr. Lew believed that office chairs will not be affected

said.

and that thinking came true. After the economy crisis incident, Mr. Lew will make back-up plans every year to avoid losing

Mr. Lew advices the young generation who aspire to become

his business like his fellow industry mates.

entrepreneurs to have confidence, to be willing to take risks and most importantly, to be determined.

The Giant-Euro Mr Lew Fatt Sin.indd 80

1/29/14 3:39 PM

EURO工厂的机器均由欧洲入口，先进的生产设备、现代化的生产流水线、专业的生产人员都是不可或缺的因子，环环相扣。

高效的生产效率和优良的产品品质是 EURO 的核心价值，绿色的生产过程也成了EURO 的关注课题。

The Giant-Euro Mr Lew Fatt Sin.indd 81

1/29/14 3:39 PM

THE T HE HE

GIANT G IA NT

巨匠

EURO成套化办公室家具显露着极具现代气息和大胆前卫的设计。

The Giant-Euro Mr Lew Fatt Sin.indd 82

1/29/14 3:40 PM

Euro Chair.indd 2

1/29/14 4:36 PM

THE

GIANT

巨匠

⼢⡁㐨

Mr Thomas Lim

首席执行员 Chief Executive Officer——HINLIM FURNITURE MANUFACTURER SDN. BHD.

用心品味

生活经营 Passion the Life 沉稳内敛的湖水，蕴藏着旺盛企图心的暗涌。

The Giant-Hinlim Mr Thomas Lim 3.indd 84

1/29/14 3:42 PM

生 活 品 味 与尚 家相 具偎 傍 。 The Giant-Hinlim Mr Thomas Lim 3.indd 85

1/29/14 3:42 PM

THE T HE HE

GIANT G IA NT

巨匠 ໱ೝᅟৎටLj༌ഐิᅪLjኟঢ়ܸփჹ ໖Lj།୲‫׵‬੠LjᅃୟጽઠLj‫ۼ‬๟ሾሾ ํ​ํ‫ں‬ሞঢ়ᆐጲम‫ྤڦ‬ቫႧ႐ă

国际家具供应商HINLIM首席执行员林福泉看来温文儒

林福泉的信念就是要打造属于马来西亚人的家具。于是，他

雅，但是他精简明确的谈吐却彰显出沉毅的魄力。凭着他

把设计好的图样交给国内其他厂商帮忙生产，然后再把完成

高瞻远瞩的眼光和见地，他不但统领HINLIM Furniture

的家具出口到国外。汇集同业的力量正式进军海外市场。

Manufacturer Sdn Bhd走向国际家私具市场，同时也为马 来西亚的家具业开创了另一片天空。俨然是家具业界的表

注重行销 面向国际

率。

面向世界就要拓展市场，因为订单不会从天而降，缺少生意 会导致自身及紧密合作的厂商面临倒闭危机。林福泉背负重

HINLIM拥有40多年的经营史，为客户提供超过2500种的产 品类型，主要以出口家具为主，国外市场占80%，本地市场 则占20%。HINLIM着重于产品的设计与品质，产品走的是

任，开始带领HINLIM积极参与海外的国际家具展，甚至曾 经创下一个月参与十个展览的壮举。打开知名度后，订单也 接踵而来。

时尚简约风。HINLIM所出品的每一件产品都依照最严格的 国际标准，每一道工序都是在严格的监管下进行，所以获得

1997年的亚洲金融风暴，很多华裔商家因为经营不当而纷纷

了ISO 9001:2000的认证。优越的表现也让HINLIM在2012

转行，然而HINLIM则凭着出口生意顺利度过难关。随着欧

年获得了大马家具业最高荣誉的Malaysia Pride Award，

洲市场的萎缩，HINLIM的参展次数虽然减少了，但依然坚

也两度成为 Good Design Mark 的得主。

持每个月至少参与一个国际家具展，参展摊位的面积也越来 越大。这样一来HINLIM就能站在前线，了解最新的流行趋

转卖工厂带来转机

势和市场变化。

林福泉坦言，当初放弃朝九晚五的会计师生涯投身进入家具 行业，除了传承家族生意这个因素以外，主要也是因为他看 见了家具业的发展前景。「我不太喜欢呆在工厂，比较喜欢 往外跑。当时国内许多同行只专注于承接海外代工工程，鲜 少涉足设计的领域。出国考察时，发现外国那些成功的家具 商，尤其是意大利家具商都是靠设计站稳脚步，我就想，这 么好的生意模式，为什么我们不做？」

而投资在货仓管理，并组成自家的设计团队。这个破釜沉 Equipment

Manufacturing原始设备制造商）转型ODM（Original Design Manufacturing 原始设计制造商）的第一步。

「与其和同行恶性竞争，倒不如化敌为友，结合大家的力 量，共同征服世界！」林福泉说。

The Giant-Hinlim Mr Thomas Lim 3.indd 86

场推广和产品宣传，由四个推广团队分别专攻欧洲、中东、 南美洲和亚洲市场。光是产品目录，HINLIM就撒网捕鱼， 准备了10个版本以迎合各国的文化差异。

人性化管理赢来商机 此外，林福泉耗资两千万令吉在槟城打造一个500,000方尺

在看到了问题的癥结，他毅然售卖了所有的工厂设备，转

舟的决定，成为了HINLIM从OEM（Original

林福泉深懂市场的生存规则，每年投资约三百多万令吉在市

的大型中央仓库，解决了大部分零售商不愿意囤货的问题。 而且，公司又备有15辆罗里，随时随地为客户送货。

因此，零售商不需砸下资金囤存大批产品，只要在店面陈列 一些精品家具和目录图册，有买家后才向HINLIM下订单， 非常方便，风险也相对减低，结果成功吸引了更多商家和 HINLIM合作，创造双赢局面。

HINLIM属下所有销售和市场推广的员工都会持有智慧型手

1/29/14 3:43 PM

机及平板电脑，让员工无时无刻都能掌握准确的库存量和市

不甘局限于赚钱的灵魂

场情报，为客户提供更完善的后援服务。

刚开始踏入这个行业时，林福泉就许下了一个愿望 要让HINLIM的家具出现在全世界的每一个角落。如

迈向品牌化之路

今，HINLIM家具遍布全球，出口超过132个国家。

家具设计要紧随流行的步伐，所以HINLIM的家具也是以现 在最火红的北欧风尚为大方向，但要从众多相似产品中脱颖

「每間公司，一定要有靈魂，不然和行屍走肉沒有差別！」

而出，品牌特色扮演了举足轻重的角色。HINLIM的家具一

林福泉始終貫徹這項理念，相信細節決定成敗，對人對事，

律采用热带国家专属的橡胶木，再加上中密度纤维板、胶合

都有所要求，在追求高品質的完成品當兒，絕不急功近利，

板、玻璃以及不锈钢，共五种元素作为家具的基本原材料。

努力維持應有的誠信和品牌意識，永不向困難妥協。事實證

林福泉也披露HINLIM正企划在出口家具之余，也同时兼顾 家具零售业。因此，HINLIM已经开始增加更多支线，除了 传统的大型家具，他们也逐渐开发小型家具如餐具、灯饰和

明，他的長遠眼光以及把握商機的才能，成功讓HINLIM得 到長遠的發展。而這一點，是很值得其他同行學習和借鑒的 經商之道。

摆设品等等，务求在时机成熟时，可以打造自家的一站式家 具概念店。

The Giant-Hinlim Mr Thomas Lim 3.indd 87

1/29/14 3:45 PM

THE T HE HE

GIANT G IA NT

塨ĺ&#x152; Energetic Thomas Lim, CEO of HINLIM Furniture Manufacture Sdn Bhd, is always polite and humble being considered as successful among his peers.

His innovativeness and bold approaches has made HINLIM an icon in the furniture industry.

HINLIM was founded 40 years ago and has more than 2,500

Inheriting the family business gave him an edge in adapting to

different products. It is export orientated with about 20% of its

changes very quickly and was able to evolve the traditional

products for the local market. With ISO 9001:2000 certification, It

operations of producing furniture from OEM (original equipment

has bagged the Malaysia Pride Award 2012 and the Good Design

manufacturing) to ODM (original design manufacturing).

Mark for 2 consecutive years.

Taking a bold step, Thomas discarded his production lines and

Courage creates hope

instead sent his designs to local manufacturers who do OEM and

A trained accountant, Thomas walked away from an office

export all the products into global markets. That was the beginning

environment that dealt with figures and ventured into furniture

of encouraging responses and orders increasingly coming in.

designing and production after visiting and participating in numerous international furniture expositions. He noted that all

Entering the Global Market

successful renowned brands have unique designs and specialties,

To keep abreast of trends, Thomas and his team had even exhibited

the Italian furniture industry as a point.

in up to 10 international furniture fairs in a month. The efforts

The Giant-Hinlim Mr Thomas Lim 3.indd 88

1/29/14 3:45 PM

简约的线条和时尚的设计是HINLIM家具的特色。

are rewarded with increased orders flowing in. To enhance sales,

HINLIM.

Thomas allocated RM3 million for marketing and advertisement

density fibreboard, plywood, glass and steel as the main

yearly, which includes 10 versions of product lists targeting Europe, Middle East, South America and Asia with different emphasis on the various market cultures.

With the 5 media of rubber wood, medium

ingredients of HINLIM products, it has also started producing small household items like utensils, lamps and interior decorative items.

Good Market Management HINLIM operates a 500,000 sq ft mega store in Penang.

HINLIM products are well accepted in the global market as it carries the Made in Malaysia tag proudly.

“Our dealers do not have to keep heavy stocks as they can make orders with us when they make a sale. We have 15 trucks to respond to their order requirements everywhere in Malaysia,“ said Thomas.

The Money Talk Thomas pointed out that while financial profits in a business cannot be underrated, creating a distinctive brand in furniture should be the core of the industry.

Thomas talks with pride of his retailers and they are provided with the latest IT equipment like smart phones and laptops to access stock levels and information, and the latest market trends.

With a vision to make HINLIM an internationally renowned name and with many achievements made, HINLIM furniture and its complementary furnishing products are being sold to over 132 countries in the world,

Brand Development Keeping up with world trends remains the heart of

The Giant-Hinlim Mr Thomas Lim 3.indd 89

which a source of great satisfaction to this Giant in the furniture industry.

1/29/14 3:45 PM

THE T HE HE

GIANT G IA NT

巨匠

HINLIM提供多种不同的材料及颜色给客户选择，务求让他们能自由地拼凑出自己的理想家园。

The Giant-Hinlim Mr Thomas Lim 3.indd 90

1/29/14 3:45 PM

CHL FOAM.indd 2

1/29/14 4:37 PM

MCT.indd 2

1/29/14 4:39 PM

MCT.indd 3

1/29/14 4:39 PM

power vision ADV.indd 2

1/29/14 4:23 PM

power vision ADV.indd 3

1/29/14 4:23 PM

abc tools.indd 2

1/29/14 4:40 PM

north malaya.indd 2

1/29/14 4:40 PM

马来西亚家具与装饰展销会 Malaysian Furniture and Furnishings Fair (MF3) (MF3)

2013马来西亚家具与装饰展销会 Malaysian Furniture & Furnishing Fair (MF3) 第1场 日期Date 时间Time 地点Venue 第2场 日期Date 时间Time 地点Venue

19／7／2013－21／7／2013 ：10.30am－9pm ：吉隆坡会展中心 ：Kuala Lumpur Convention Centre 4／10／2013－6／10／2013 ：10am－10pm ：Viva Home Shopping mall

关于MF3 Important Details About MF3 参展商数量Exhibitor 展销摊位Booth 面积Area 对象Target 主办单位Organizer 认同机构Endorsed By

098

：150－160 ：>200 ：约10,000平方尺（sqm） ：公众及商家Consumer ：隆雪家具企业商会（KLSFEA） ：马来西亚种植与原产部（MPIC） 马来西亚家具同业联合总会（MFEA） 马来西亚家具工业总会（MFIC）

MALAYSIAN &

1

Part

马来西亚家具及装饰展销会（MF3） 带一份品味回家 2013 Malaysian Furniture & Furnishings Fair(MF3) Part 1.1 MF3特设厨房专区 Kitchen Pavillion at MF3 Part 1.2 最佳摊位设计比赛 Best Booth Design Competition

Part

2

o

聚焦MF3 @Viva Home Shopping Mall

2014 MF3预告 马来西亚家具及装饰展销会

o

Malaysia Furniture & Furnishing Fair (MF3 2014)-KLCC 11-13 July 2014 http://ww.mf3.my

099

马来西亚种植及原产业部部长拿督斯里道格拉斯(左五)为第6届马来西亚家具及装饰展销会主持开幕仪式后，与隆雪家具企业商会(KLSEA)理事一起合照留念。

Part

1 2013马来西亚家具及装饰展销会(MF3)

带一份品味回家

2013 Malaysian Furniture & Furnishings Fair (MF3) 100

1

2 1+2. 色彩缤缤，造 型抢眼的儿童家 具 摆 设 ，为 此 家 具 展 增 添 朝 气 。3 + 4 .

Country Living陈列 出充满乡村风的家居 及装饰品，就如它的 品牌名一样：「乡村 生活」。

3

4

101

第

6届马来西亚家具及装饰展销会(Malaysian Furniture & Furnishings Fair) 2013已圆满落

T

he 6th Malaysian Furniture & Furnishings Fair 2013 has finally come to an end. The fair has gained much attention

幕。一连3天的展销会不但吸引人潮蜂拥而至，争先抢

from the public, Those who purchased or ordered furniture stand a

购拥有「国际品质，厂家直销」的家具产品，所有在

chance to win prizes such as consumer rebate rewards, gifts or to

场内购买及预订家具的购物者更有机会获得消费回馈

participate in lucky draws. The 3-days fair, gave out a total of prizes

奖赏、兑换礼品及参加幸运抽奖活动，3天所派出的奖

worth RM250 000!

金奖品总值25万令吉，让出席者满载而归。 The theme of the 6th MF3 is “Universal Quality, Manufacture 该届MF3的主题是「国际品质，厂家直销」。本地出

Rare”. Local furniture manufacturers for exporst specially

口家具制造商以比较合理的优惠价格出售予本地消费

offered better rates for locals. Apart from our local furniture

者。除了本地家具制造商，美国及欧洲进口家具经销商

manufacturers, United States and Europe distributors also

也参与了这次的展销会。展销会的现场展出超过200个

participated in this exhibition fair. There ware about 150 exhibition

展览摊位，从客厅到浴室都展示了不同风格以及多样化

booths, each demonstrated different styles and designs of furniture

的家具、设备。

andaccessories,– from the living room the bathroom.

MF3也汇聚了多种相关家居摆设商品及服务，如：室

Furthermore, MF3 also displayed a variety of decorative

内设计及家居美化，装潢用品、艺术画作以及家电产品

productsand services for home furnishings, such as: interior design

等。第六届的马来西亚家具及装饰展销会让消费者大开

and renovation ideas, decorative tools, art paintings and home

眼界，获益不浅。

appliances. The 6th MF3 allow customers to know more about

MF3秉持着以「国际品质，厂家直销」为展览会之目 标，誓为消费者带入高品质及价格合宜的优质家具！

102

home furniture and furnishing, taking away valueble experiences.

5. MF3以「国际品质，厂价直销」 为主 题 ，以厂 家 的 销 售 价 格 出售 优 质的出口家具产品给本地消费 者。 6. 马来西亚种植及原产业部 部长拿督斯里道格拉斯(左二)主 持了第6届马来西亚家具及装饰展 销会开幕后，到展销会参观。7.

Isaiah Organic推出的环保床褥， 完全 迎合现代人 追求健康的绿色 生活需求。

5

6 7

103

MF3特设厨房专区

Kitchen Pavillion at MF3

该届家具展特设厨房专区，展示着各式各样的厨房家具及家电产品糸列，包括灶炉、流理台、厨房橱柜等。 Last year, MF3 has set up an area exclusively for kitchen designs. There are different types of furniture and appliances for the kitchen, including stove, countertops, cabinets, etc.

2

1

3

1.适逢品牌欢庆十周年纪念，Fotile提供优惠以回馈消费者的支持，吸引了不少人潮。2.KianClassic为符合现代人追求绿色生活趋势，推出低甲醛的ecoclass 橱柜糸列，提倡绿色生活。3. Rubine展示出厨房重点：灶炉和抽油烟机。

104

最佳摊位设计比赛

Best Booth Design Competition

「最佳摊位设计比赛」是MF3展销会备受参展商关注的重要活动之一，这项比赛共分为两个组别，分别是72 平方米以下及72平方米以上的摊位组别。

最佳摊位设计所有得主、评审及KLSFEA理事们合照留念。

“Best Booth Design Competition” is the highlight activity at MF3. This competition is divided into two groups: Booths above 72sqm and booths below 72sqm.

Exhibitors put in lots of effort in decorating their booths, in order to display their brand's style. Building brand image at the same time, exhibitions try to create good impression for the visitors.

最佳摊位设计评审团包括了ACG Media商务发展经理Sito Hong（左一）及《漂亮家居》执行主编谢慧君（右）。

家英出版站有限公司总编辑黄碧慧也是评审 之一。

105

MF3参展商在摊位设计上花尽心思，展现各自品牌的风格特色，建立品牌形象，让参观者留下深刻印象。

《72平方米以下组别》(Below 72sqm)

金奖/Gold Prize：Moscule Design-充满现代设计感的Moscule Design，不同颜色的光线折射出不同凡响的光景美学，璀璨殆尽。

银奖/Silver Prize：Maxly Landscape S/B－ 将潺潺流水与无尽绿意搬进室 内，和谐的生命力融进四周的氛围，形成一处明媚风景。

106

铜奖/Bronze Prize：Hermann Gallery－ 简约利落的家具展现 方式，呈现质感上的视觉平衡。

《72平方米以上组别》(Above 72sqm)

金奖/Gold Prize： Novel Furniture S/B－家居的精巧摆设，为小小的空间填上充裕奢华感。

银奖/Silver Prize：Quan Yu Furniture (M) S/B－ 简约的中国情 调，尽显在经典逗趣的中国国宝和微 妙的家居设计上。

铜奖/Bronzer Prize： Zolano Design S/B－ 整洁利落的摆设，搭配 灯光的巧妙运用，营造出一种非常柔 和的舒适感。

107

Part

2

聚焦MF3

@Viva Home Shopping Mall

展销会汇集了各种家具用品，迎合不同消费者的需求。

随

的优质家具皆以厂家价格出售。

单位也陆续的在10月4日至6日在Viva Home Shopping

MF3展销会每年都会有不同的惊喜送给公众。2013年，在

Mall再次举办第二场展销会，一连三天的展销会，吸引了

这为期三天的展销会中，主办单位送出总值RM50，000的

许多的公众前来参与，场面盛况空前！主办单位也依然秉

礼袋给每天首100名到访的公众，同时他们也获取一张33

持着「国际品质，厂价直销」为展览会之目标，集合本地制

令吉的现金券及7天6夜的上海地接旅游配套。

着第一场马来西亚与装饰展销会（MF3）在吉隆坡 会展中心（KLCC）得到公众热烈的反应后，主办

造商与欧美国家进口家具著名品牌的经销商所展示出的高 品质及价格合宜的优质家具，让消费者参观购买，既省时

身为国内最具代表性的展销会，马来西亚家具及装饰展销

又省心。

会（MF3）每一年都会吸引大批民众前来造访。MF3展销 会提供的一站式服务及免费入场的贴心举动，让MF3展销

马 来 西 亚 家 具 与 装 饰 展 销 会（M F 3）在 V i va H o m e

会不断得到外界的高度的评价。

Shopping Mall展览的规模约6000平方米，包括2楼展览

108

厅及底层展览面积。展览会也汇集了多种家具摆设商品及

欲知更多展销会及其主办单位的资讯，请浏览www.mf3.my

服务包括了室内设计、家居美化、艺术画作、装潢用品以及

或 致电03- 6140 -1202或电邮enquiry@mf3 .my询问详

家用电器等用品琳琅满目、应有尽有。此外，场内超过70%

情。

家用电器展示区被挤得水泄不通。

MF3的重头戏之一是幸运抽奖，让消费者满载而归。

MF3展销会惊喜连连，图为公众们踊跃地排队索取价值RM33的 现金券。

恭喜在幸运抽奖环节中脱颖而出的参赛者。

fter the first Malaysian Furniture & Furnishing Fair

A

goods, electronic goods and whatever things you can think of

(MF3) that was held at Kuala Lumpur Convention

putting in inside the house, they have it. Furthermore, 70% of

Centre not long ago that got a very appealing response, the

the things that are inside the exhibition are for sale in cheap

authorities continued their second fair on October 4th till 6th

prices but premium quality.

at Viva Home Shopping Mall. The fair that was stationed for 3 days straight attracted a lot of people and it was merrier than

Every year, MF3 gives out surprises that will drive the crowd

ever! Furthermore, “Factory price for International goods” was

crazy and this year, they gave out goodie bags worth total of

always the authorities target for MF3. The brands that were

RM 50,000 to the 100 visitors for 3 days that paid a visit to their

featured in the fair consist of local brands and brands outside

exhibition. At the same time, the visitors that receive goodie

of other countries. The goods were all in high quality and the

bags were also given RM33 cash vouchers and 7D6N package

prices was reasonable for such good quality furniture.

to travel to Shanghai, China. Compliments from the public were given to MF3 because of their generosity of free entry and good

Malaysian Furniture & Furnishing Fair (MF3) at Viva Home

services.

Shopping Mall occupied the space of 6000 square feet. To make the exhibition more attracting, the authorities collected various

To know more about MF3, please visit www.mf3.my or for

kinds of furniture, interior decorations and services which

enquiries, do call 03-6140-1202 or email to enquiry@mf3.my.

includes interior design services, artistic drawings, renovation

109

Professional Event Management Consultancy (ISO 9001:2008 certified- Quality Management System)

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( 712055-M)

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Tel: 03-7490 2128 Fax: 03-6142 4022 Website: www.heyday.com.my

1/29/14 4:41 PM

LDP Promotion Adv.indd 2

1/29/14 4:42 PM

时间：6/3/2013-10/3/2013 会展场馆：MAEPS（Malaysia Agro Exposition Park Serdang）

万

目第9 EFE

一年一度万众瞩目的EFE（Export Furniture Exhibition

Malaysia简称)，也是马来西亚最具有代表性

的国际出口家具展，去年3月6日至10日在沙登农业博览馆MAEPS举行了一连5天的巨型展览。

第9届EFE展览汇聚了马来西亚所有最具创新的家具和装饰展品，同时也提供了商业平台以让买卖家之间建立良好的伙伴关系及扩展市场业 务。一年五天的展览全场总销售额高达6亿8千万美元。 此次展览共有207家参展商，包括来自马来西亚、新加坡及印度的参展商展出最优秀及高品质的家具产品，从橱柜、沙发、室内装饰、卧室、餐 厅、厨房、办公室、儿童、户外和客厅，所有各个类型的大小家具都能在这里找到，让人从中一次见识到具有国际性又多样化的出口家具展， 同时掌握最新的家具设计趋势。第10届EFE将于2014年3月5日至8日，在KL Convention Centre举行。

The Export Furniture Exhibition (EFE) 2013 was held from 6th to 10th in March at the Malaysia Agro Exposition Park Serdang (MAEPS). The exhibition was a success which made incredible sales of USD 680 million after 5 days of trading transactions.

The Export Furniture Exhibition managed to attract a thousands of visitors, international buyers from 115 countries and strong marketers from United States of America, Japan, Australia, Middle East, etc.

As compared with the EFE 2012, the EFE 2013 had lesser participants of 207 exhibitors from Malaysia, Singapore and India.

However positive feedbacks from exhibitors showed that they were very impressed with the dining, living room and bedroom furniture. In addition, this exhibition offered networking opportunities with potential buyers and helped in the expansion of business beyond borders. EFE 2013 was concluded with great success and we are looking forward for EFE 2014 which will be held on 5th to 8th of March 2014 at the KL Convention Centre.

1 112

2

3

4

5

6

1. 此款特显朝气的沙发组合是由Dynamic所展现，采用多彩的不同布料，拼凑成别出心裁的新颖沙发。

2. 由FIORI所展出的这款沙发色彩丰富，借由不同布质拼凑而成的纯手工单人沙发，特别的线条设计带出前卫感。 3. Merry Price以手工制成的藤椅沙发，藤椅的颜色可根据顾客要求而有所更换，加上时尚的设计颠覆了传统藤 椅的概念，让藤椅顿时成为家居里的时尚指标。 4. 由柳桉（Meranti)所打造而成的精致小木屋出现在MTIB的摊位里，散发出浓浓的乡村风味。 5. 本地著名床褥品牌GETHA在摊位前创意地摆设了马来西亚珍贵独有的天然橡胶树。 6. 把卡通画面里的汽车人物改造成属于孩子的睡床，可爱逗趣的设计，让宝贝们每一晚都快乐入眠。

113

ׂ ೗ጨ

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King Koil ACTIPRO ‫ۈض‬๯‫ظ‬

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ႡႼ҉๤֬ԋձ‫ٵ཯܉‬ᆇ࿑ᄻè

ኪ‫; ۅܠ‬ ๊஺๟‫פ‬ᵅǛ ಭ૓ᄤණ૫൏஍Ԣ֬ඪ‫ࠪٺ‬඼ொ༬ЍƗ൥Ӫ᱆֬൑༅দ ჾƗ ‫׀‬ด‫ދ‬Լ‫׎‬ເӪ᱆฻‫܉‬ਛ၉۸য়ཟ֬ഺհߓࣩƗಥ෸૓ ᄤõ‫څ‬ၐቇ൑ö֬Ⴑ᛼ߓࣩ༶ഺհƗѰ࿨෕ٕᆹèःෟᄣ‫ࣱۋ‬ ֬ߓࣩƗ၀໴ٌь૮Ӫ᱆֬ౚ༢è၉ᇁӪ᱆௣य൷ଈ൥ f ۸ᄌƗ਌‫֬ށ‬ഺհߓࣩढ़գ࣐෸૓ٕ֬ᆹ෕؎è௣यોᅭԼ ‫߽׎‬Ⴜսᄆ਍ϫສᇁӪ᱆è Ӫ᱆൥၉ᇜ ᇁຸཱི࢝֬ࢲᆱ‫׵‬༅Ɨစ೫ເೋϩ೫Ɨೄ ဋ൥ै҉֥֬èಭ৒ᇽး൥‫ؚ‬Ӫ᱆֬ൊ฿ࠪ஍ྋ༅‫଀ݝ‬Ɨၥ ‫֬଀ݝ‬ಭࢫԯ֥Ӫ᱆ढ़୆߽‫ن‬ഺఞԷçռயแçੇзඪç зೝç‫ࢹྦ଀ݝ‬଎ဇçၺ໑ྦொ‫ژ‬ဇְᆨመè

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King Koil.indd 2

King Koil Corporation (M) Sdn Bhd ‫ߌ׏‬ƥ03-7805 4766ç04-826 6906ç05-546 7321ç 07-386 8681ç06-762 0412ç09-567 6433ç09-765 1014 ະᅦƥwww.kingkoil.com.my

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Qosmer Wood.indd 2

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Malaysia’s Exports of Furniture, By Country 马来西亚家具出口 2012f COUNTRY 国家 TOTAL EXPORTS

Share %

Value (RM Mil)

2013(Jan - Oct)P

Share %

Value (RM Mil)

Share %

Change %

8,004.4

100.0

6,685.6

100.0

5,997.6

100.0

-10.3

2,236.2

27.9

1,859.2

27.8

1696.3

28.3

-8.8

1

UNITED STATES OF AMERICA 美国

2

JAPAN 日本

822.6

10.3

693.7

10.4

536.2

8.9

-22.7

3

SINGAPORE 新加坡

614.6

7.7

504.9

7.6

468.7

7.8

-7.2

4

AUSTRALIA 澳洲

531.4

6.6

442.1

6.6

477.6

8.0

8.0

5

UNITED KINGDOM 英国

417.6

5.2

345.1

5.2

251.7

4.2

-27.1

6

CANADA 加拿大

292.2

3.6

253.7

3.8

187.9

3.1

-25.9

7

UNITED ARAB EMIRATES 阿拉伯联合酋长国

266.8

3.3

218.8

3.3

216.1

3.6

-1.2

8

INDIA 印度

249.7

3.1

215.7

3.2

177.4

3.0

-17.8

9

SAUDI ARABIA 沙地阿拉伯

159.1

2.0

135.9

2.0

122.1

2.0

-10.2

10

RUSSIAN FEDERATION 俄罗斯联邦

146.7

1.8

125.6

1.9

82.5

1.4

-34.3

11

PHILIPPINES 菲律宾

99.2

1.2

82.5

1.2

85.3

1.4

3.3

12

GERMANY 德国

99.2

1.2

85.5

1.3

68.7

1.1

-19.7

13

ALGERIA 阿尔利及亚

97.8

1.2

86.2

1.3

76.7

1.3

-10.9

14

INDONESIA 印尼

91.8

1.1

75.7

1.1

63.4

1.1

-16.3

15

THAILAND 泰国

85.5

1.1

73.5

1.1

67.3

1.1

-8.4

16

FRANCE 法国

83.4

1.0

72.6

1.1

54.3

0.9

-25.2

17

SOUTH AFRICA 南非

76.8

1.0

65.3

1.0

54.5

0.9

-16.5

18

CHILE 智利

76.0

0.9

61.7

0.9

73.9

1.2

19.7

19

KOREA 韩国

72.2

0.9

58.2

0.9

84.5

1.4

45.1

20

NETHERLANDS 荷兰

70.7

0.9

60.6

0.9

37.7

0.6

-37.9

SOURCE 资料来源：MATRADE

116

Value (RM Mil)

2012(Jan - Oct)f

Malaysia’s Exports of Furniture Details 马来西亚家具出口详情： 2012f

Items 产品项目

2012(Jan - Oct)f

2013(Jan - Oct)P

Value Share Value Share Value Share Change (RM Mil) % (RM Mil) % (RM Mil) % %

TOTAL EXPORTS

8,004.4 100.0

6,685.6 100.0

5,997.6 100.0

-10.3

Wooden Furniture 木制

6,529.7

81.6

5,452.3

81.6

4,746.3

79.1

-12.9

SITC

82151

Office furniture of wood

493.4

6.2

404.0

6.0

336.0

5.6

-16.8

SITC

82153

Kitchen furniture, wood

630.7

7.9

514.1

7.7

509.0

8.5

-1.0

SITC

82155

Bedroom furniture, wood

1,802.6

22.5

1,503.3

22.5

1,351.8

22.5

-10.1

SITC

82159

Other wooden furniture

2,452.4

30.6

2,070.2

31.0

1,673.9

27.9

-19.1

SITC

82116

Seats,nes,with wooden frame

1,150.6

14.4

960.8

14.4

875.6

14.6

-8.9

Metal Furniture 金属

543.6

6.8

454.5

6.8

456.5

7.6

0.4

SITC

82131

Office furniture,metal

199.8

2.5

166.8

2.5

197.6

3.3

18.5

SITC

82139

Other metal furniture

343.8

4.3

287.8

4.3

258.8

4.3

-10.1

24.9

0.3

20.8

0.3

17.8

0.3

-14.5

618.8

7.7

511.5

7.7

536.4

8.9

4.9

5.8

0.1

4.0

0.1

4.3

0.1

7.1

28.0

0.3

23.1

0.3

33.4

0.6

44.4

6.2

0.1

5.0

0.1

7.3

0.1

46.5

Plastics Furniture 塑胶 SITC

82171

Furniture of plastics

Seats and its parts 座椅及其零件 SITC

82111

Aircraft seats

SITC

82112

Motor vehicle seats

SITC

82113

Seats of cane,bamboo,etc

SITC

82114

Adjustable swivel seats

126.6

1.6

105.3

1.6

118.5

2.0

12.6

SITC

82115

Seats,convertible beds

0.5

0.0

0.4

0.0

0.3

0.0

-30.0

SITC

82117

Seats,nes,with metal frames

105.7

1.3

88.1

1.3

89.1

1.5

1.2

SITC

82118

Other kinds of seats

68.1

0.9

55.3

0.8

79.6

1.3

44.1

SITC

82119

Parts of seats

277.9

3.5

230.4

3.4

203.9

3.4

-11.5

15.1

0.2

12.3

0.2

17.3

0.3

40.5

272.4

3.4

234.0

3.5

223.2

3.7

-4.6

Furniture of other materials 其他材料的家具 SITC

82179

Furniture of other materials

Parts of furniture 家具零件 SITC

8218

Parts,metal,wood furniture

SOURCE 资料来源：MATRADE

117

Malaysia’s Imports of Furniture, By Country 马来西亚家具进口 2012f COUNTRY 国家 TOTAL IMPORTS

Share %

Value (RM Mil)

2013(Jan - Oct)P

Share %

Value (RM Mil)

Share %

Change %

1,395.9

100.0

1,147.0

100.0

1,226.6

100.0

6.9

1

CHINA 中国

562.9

40.3

459.7

40.1

501.8

40.9

9.1

2

JAPAN 日本

153.0

11.0

123.9

10.8

137.5

11.2

11.0

3

THAILAND 泰国

135.4

9.7

104.3

9.1

140.5

11.5

34.8

4

INDONESIA 印尼

125.3

9.0

108.0

9.4

74.3

6.1

-31.2

5

VIETNAM 越南

56.6

4.1

49.7

4.3

27.8

2.3

-44.1

6

GERMANY 德国

54.7

3.9

43.2

3.8

57.9

4.7

34.2

7

KOREA 韩国

44.5

3.2

37.8

3.3

58.4

4.8

54.4

8

UNITED STATES OF AMERICA 美国

36.1

2.6

30.9

2.7

37.2

3.0

20.5

9

TAIWAN 台湾

34.4

2.5

27.7

2.4

30.3

2.5

9.3

10

SINGAPORE 新加坡

30.8

2.2

25.7

2.2

25.3

2.1

-1.4

11

ITALY 意大利

27.3

2.0

22.1

1.9

22.9

1.9

3.6

12

HONG KONG 香港

17.5

1.3

15.1

1.3

13.1

1.1

-12.9

13

POLAND 波兰

15.3

1.1

12.8

1.1

14.8

1.2

15.7

14

INDIA 印度

14.6

1.0

12.7

1.1

12.2

1.0

-3.9

15

BELGIUM 比利时

11.1

0.8

8.5

0.7

2.9

0.2

-66.3

16

NETHERLANDS 荷兰

9.5

0.7

8.2

0.7

14.1

1.1

70.7

17

UNITED KINGDOM 英国

9.1

0.6

8.6

0.7

4.5

0.4

-47.5

18

FRANCE 法国

8.0

0.6

6.8

0.6

8.0

0.7

17.4

19

SWEDEN 瑞典

7.4

0.5

5.8

0.5

5.3

0.4

-9.5

20

PHILIPPINES 菲律宾

6.9

0.5

5.6

0.5

5.6

0.5

1.5

SOURCE 资料来源：MATRADE

118

Value (RM Mil)

2012(Jan - Oct)f

Malaysia’s Imports of Furniture Details 马来西亚家具进口详情： 2012f

Items 产品项目 TOTAL EXPORTS Wooden Furniture 木制

2012(Jan - Oct)f

2013(Jan - Oct)P

Value Share Value Share Value Share Change (RM Mil) % (RM Mil) % (RM Mil) % % 1,395.9 100.0

1,147.0 100.0

1,226.6 100.0

6.9

389.6

27.9

327.3

28.5

323.4

26.4

-1.2

SITC

82151

Office furniture of wood

24.3

1.7

19.8

1.7

18.8

1.5

-4.9

SITC

82153

Kitchen furniture, wood

36.7

2.6

31.9

2.8

27.2

2.2

-14.8

SITC

82155

Bedroom furniture, wood

52.0

3.7

45.8

4.0

25.2

2.1

-44.9

SITC

82159

Other wooden furniture

186.0

13.3

155.0

13.5

179.3

14.6

15.7

SITC

82116

Seats,nes,with wooden frame

90.7

6.5

74.8

6.5

72.9

5.9

-2.6

123.1

8.8

99.4

8.7

92.2

7.5

-7.2

Metal Furniture 金属 SITC

82131

Office furniture,metal

39.7

2.8

29.4

2.6

24.1

2.0

-18.2

SITC

82139

Other metal furniture

83.4

6.0

69.9

6.1

68.1

5.6

-2.6

25.5

1.8

20.8

1.8

25.8

2.1

23.9

635.9

45.6

517.0

45.1

635.8

51.8

23.0

Plastics Furniture 塑胶 SITC

82171

Furniture of plastics

Seats and its parts 座椅及其零件 SITC

82111

Aircraft seats

17.6

1.3

14.0

1.2

22.7

1.8

61.3

SITC

82112

Motor vehicle seats

28.6

2.0

23.0

2.0

31.0

2.5

34.8

SITC

82113

Seats of cane,bamboo,etc

1.9

0.1

1.5

0.1

1.1

0.1

-29.0

SITC

82114

Adjustable swivel seats

11.8

0.8

9.2

0.8

11.3

0.9

22.8

SITC

82115

Seats,convertible beds

3.3

0.2

2.9

0.3

3.7

0.3

28.7

SITC

82117

Seats,nes,with metal frames

41.9

3.0

34.8

3.0

35.4

2.9

1.8

SITC

82118

Other kinds of seats

31.0

2.2

25.1

2.2

82.1

6.7

226.7

SITC

82119

Parts of seats

499.9

35.8

406.4

35.4

448.6

36.6

10.4

20.8

1.5

16.6

1.4

20.8

1.7

24.9

201.0

14.4

165.9

14.5

128.6

10.5

-22.5

Furniture of other materials 其他材料的家具 SITC

82179

Furniture of other materials

Parts of furniture 家具零件 SITC

8218

Parts,metal,wood furniture

SOURCE 资料来源：MATRADE

119

家具流行风格趋势

厨房大革新

图片提供／ Rowenda Kitchen

开放式的陈列，让厨房成为居家装饰的新舞台。厨房系统着 重空间通透以及灯光配置，让人一眼就感受到明亮 、轻盈及 自在感。

多功能灯饰 2014年，灯具成为居家重点；除了LED的使用愈 来愈普遍外，灯具造型也颠覆过往印象，设计不 再拘泥简单形式，而是加入更多不同的线条设 计，不但让灯具造型变得更加玩味，也很抢眼， 甚至成为居家中最主要的重点聚焦物件。

图片提供／ ALFO

120

图片提供／ ALFO

图片提供／ Getha

雅致奢华 装 饰 风 格 取 材 华 美 ，浓 烈 的 奢 华 工艺 精神，空间里处处可见古典语汇的细致 与浪漫，结合高品质材质及优质设计风 格，在 前卫与复古之间，展现出简约又 高雅的当代居家装饰风格。

图片提供／ LBS

乡村风 乡村风格的家具一向予人舒适与悠闲的 感觉。营造温馨悠闲的乡村居家生活， 其实很简单，搭配白色家具，将乡村氛 围带到室内，让人陶醉在温暖的空间氛 围里。

图片提供／ Jukraf

121

图片提供／ Moscule Design

现代时尚感 现代化的建筑型态不断改变，对应到内部现 代居家风格的形成。为了因应工业产品的模 组化，空间规划多以简洁为主，搭配高雅简约 的家具，构成讲究设计感的俐落空间感。

图片提供／ Future Sofa

122

图片提供／ Dynamic

减压绿材家具 空间中具画龙点睛的家具家饰，其实也有助于减压、放 松呢！结合优材质及优良工艺的沙发或单椅，都能在坐 卧中、碰触时，感受放松自在。

图片提供／ Fiori

图片提供／ Merry Price

图片提供／ Spurs

123

Synocotes.indd 2

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Heng Huat.indd 2

1/29/14 4:43 PM

NEWS 动态

隆雪家具企业商会2013年度常年会员大会 The Kuala Lumpur & Selangor Entrepreneur Association (KLSFEA) Annual General Meeting of Year 2013

隆

雪家具企业商会于4月26日，在商会会所三楼礼堂举行2013年度常年会员大会暨第六届理事会选举。

本会会长拿督周嘉昌感谢商会理事及会员同业们多年来对公会不断的支持及鼓励，并始终秉承着「团结力量，维护同业」的宗旨，按 照年初制定的计划，厉兵秣马、扎扎实实地开展各项工作与活动。 一年举办两场MF3展览会,希望为同业们创造更多的展览平台。隆雪家具企业商会多年来，积极与政府相关单位配合及协调，组团到 海外考察及参展，为该会未来建立「马来西亚品牌馆」铺路。本会也开办一项培训课程《企业家经营管理研修班》，与台湾大华科技 大学联办，邀请国外讲师到马来西亚授课，集合本地与海外讲师的阵容，使企业家经营管理研修班课程更加丰富及有深度。 会长提出，建立「雪州国际家具城」是本会595计划的重要目标，希望籍着雪州政府的支持，将家具业集合一起发展，打造家具业新 格局、提升家具业竞争力。此外，他认为，虽然中小企业可暂缓执行最低薪金制，但仍然免不了来自于大企业的冲击，包括面对劳资 关系紧张的局面，而消费者更可能面对逾10%的恶性通胀。最低薪金制对国家发展绝对有益，但却因为政府草率执行，将一个非常严 肃、动摇国本的课题当儿戏，最终反成为百害而无一利的政策。所以，他希望商会理事会能有多方工商界的参与，以便有效传达工商 界的问题及意见，让最低薪金在2014年1月1日全面实施于外劳时，不会再对工商界造成困扰。 2013年度常年会员大会的议程包括接纳前期大会议案、接纳年度秘书处报告、接纳财政报告、讨论及接纳大会提案，以及进行第六 届理事会选举。第六届理事会选举顺利选出24名新理事。同时，也在29日进行复选理事会要职，结果由拿督周嘉昌以大热姿态蝉联 会长一职。

隆雪家具企业商会2013年度常年会员大会上共通过4项提案，分别是： 提案（一） 呼吁大马木材工业局 (MTIB) 勿推行「马来西亚木材合法保证系统」于家具业 案由：大马木材工业局（MTIB）于3月1日执行「马来西亚木材合法保证系统」（MYTLAS，Malaysia Timber Legality Assurance System）于家具业。此举将严重影响木制产品出入口，让家具业者加重成本，雪上加霜。经过总会（MFIC）向MTIB交涉后，暂时延 迟至9月1日。家具业者支持MYTLAS 只执行于树桐商和木材供应商（upstream logging and timber mill），但不应将家具业纳入其 内，以避免重复认证程序的工作。 方案： 呼吁大马木材工业局（MTIB）勿将家具业纳入「马来西亚木材合法保证系统」(MYTLAS) 的政策中。同时，也提供木材原料 供应商名单（即拥有MYTLAS认证的供应商）给家具业者。 提议人: IB Sofa Sdn Bhd，许㢦裕 附议人: Briben Resources Sdn Bhd，邱爱博

126

提案（二）

呼吁大马木材工业局(MTIB)取消家具出口准证

案由：大马木材工业局（MTIB）在3月1日执行出口准证（Export License）于家具出入口商。经过总会（MFIC）向MTIB交涉后，暂时 展延至9月1日。家具出口准证的申请费虽然只是200令吉，但所需处理的文件繁杂，日后无疑将整个出入口的程序复杂化，造成许多 家具业者的不满及投诉政府增加繁杂的程序。另外，业者每个货柜须付RM50的报关手续费，此举将导致家具业者面对成本增加的 负担。 方案： 呼吁大马木材工业局(MTIB)取消家具业出口准证。 提议人: IB Sofa Sdn Bhd，许㢦裕 附议人: Tawei (M) Sdn Bhd，戴春平

提案（三）

探讨如何推动家具业设立技职教育学院

案由：实际上，技职教育与经济建设息息相关，多年来为国内经济发展提供了大量的优质技术人才，惟在当今社会大众对技职教育还 存在刻板观念。这也造成国家长期严缺本地专业兼熟练的技术员工，唯有长年依赖从外国引入熟练技职员工，不仅影响本地就业市 场，久而久之将造成国家货币大量外流。同样的，家具业不只面对员工短缺的问题，更欠缺专业的技术人员，而家具行业的服务品质 和态度也相较落后。因此，不管技术或服务意识的转变与提升，培训人员是刻不容缓的。 方案： 1. 在政府朝向国家转型、经济转型的目标，国内需要大量的熟练工人，政府就在技职教育培训投入了大量的资金。建议与国家技职 教育咨询理事会、马来西亚行动方略技职教育委员会 (JTPTV-M) 配合推广家具业技职学院。 2. 加强与家具行业技术中心（FITEC）及木材业技能发展中心（WISDEC）的密切联系及交流，以探讨所设计的专业课程培训是否 依据本地家具企业特点对培训内容、培训形式、使用的教材等做出中长期的规划，以确保培训的结果具有系统性、科学性及实效性。 如：设计各类中短期在岗人员培训，如喷涂、安装、导购、木工等技术的专门培训课程。另外也提供现场边学边实践的培训模式，为 学员提供真实的实践机会。 提议人: Kian Classic Design Sdn Bhd，叶建威 附议人: Briben Resources Sdn Bhd，邱爱博

提案（四）

呼吁政府今年内制定解决最低薪金制方案

案由：今年1月落实的最低薪金制法令引起轩然大波，各地业者对政府仓促推行最低薪金制纷表不满及抗议，因为这将加重商家负担 和生产成本，造成生意难以为继。国家薪金咨询理事会只考虑到增加雇员及外劳的收入，而忽略中小型企业无法负荷的成本负担。 虽然政府展延最低薪金制一年，但并不是完整的解决方案，当局应在缓冲期间，拟定明确的时间表，逐一解决最低薪金制所引起的 问题，避免劳资再感到混淆。 方案： 1. 建议政府成立一个包括政府官员及业者代表在内的专案小组，以便一起商讨一年后真正实施最低薪金制时应做的工作。同时，希 望政府制定一套完整手册，让商家们可以遵循，也为2014年全面落实最低薪金制作好充分的准备。 2. 建议政府考虑让中小企业在未来3年内无需缴付人力资源基金及社险以缓冲落实最低薪金制的压力。 3. 建议政府协助中小企业转型，提供贷款融资援助及简化申请过程，让中小企业善用贷款推行自动化和机械化。同时，呼吁政府探 讨给予税务上的奖掖或回扣予执行最低薪金制的企业。 提议人: Goodnite Enterprise (M) Sdn Bhd, 拿督周嘉昌 附议人: Hup Chong Furniture Sdn Bhd，蔡春才 隆雪家具企业商会第六届理事会阵容。 拿督周嘉昌（前排左5）蝉联本会第六届理事会之会长职。

隆雪家具企业商会2013年常年会员大会由大会议 长黄郁燊（中）主持。

127

T

he KLSFEA Annual General Meeting and also the sixth council election was held on 26th April at the third floor auditorium of KLSFEA building.

The KLSFEA’s President Dato Edmond expressed his gratitude to members for their continuous support and upholding the importance of unity and protect the industry players, activities and works had been carry out continuously according to the plans discussed early this year.

MF3 will be organize twice a year, he hoped that they can create more exhibit platforms for the industry players. In the past few years, KLSFEA maintain close relationship and cooperate with the government and related organization, arranged their members to visit to different exhibitions in other countries. This is to get themselves well prepared for the “Malaysia Hall”.

Dato Edmond mentioned, they will set up a training programme <Business Management Training Course> in the coming May, co-organist with Ta Hwa University of Science and Technology Taiwan and invites foreign lecturers to give lectures, he believed that the combination of local and foreign lecturers can enhance the syllabus.

He also mentioned that the main goal for 595 vision is to establish Selangor International Furniture City, he hoped that the Selangor state Government will give assistance, help to gather the furniture industry players move forward to the growth for this industry, build a new structure, upgrade the competitiveness for furniture industry.

Furthermore, he thinks that although the small and medium enterprises can suspended from implementing the minimum wages order, they still have to overcome the pressure from conglomerates, for instance, labor relations and consumers might have to face a roughly estimated 10% of serious inflation. The minimum wages order benefits the growth of the country, but the government handle the project in a rash way, it might be vice versa. Therefore, he hoped that there will be more industry players from business and management industry can join their association, in order to share their experiences in business and management industry, so that those industry players cope with the changes when the minimum wages order being implement on the 1st January 2014.

The agenda for the Annual General Meeting included approval on previous assembly’s proposals, approval on annual secretarial report, approval on financial report, discussion and approval on assembly’s proposals and also the sixth council election. The 6th council election was successful resulting with 24 new voted committee members. At the same time, council positions were being reviewed on the 29th and Dato’ Edmond topped the council persistently, being chosen as the President once again.

Resolution 1

APPEAL TO MALAYSIA TIMBER INDUSTRY BOARD (MTIB) NOT TO IMPLEMENT THE MALAYSIA TIMBER LEGALITY ASSURANCE SYSTEM (MYTLAS) TO FURNITURE INDUSTRY

MTIB implemented the Malaysia Timber Legality Assurance System (MYTLAS) for the furniture industry on 1 March, 2013. This policy will seriously affect the import and export of wood products & furniture industry and ultimately increase cost and burden the furniture industry.

After the negotiation of the Malaysian Furniture Industry Council (MFIC) with the Malaysia Timber Industry Board (MTIB), this regulation was temporarily delayed until September 1. The Furniture industry support the MYTLAS to be imposed on the logging and wood suppliers (upstream logging and timber milling), but it should not include the furniture industry, to avoid repeating the certification process work.

Solution: Appeal to the Malaysian Timber Industry Board (MTIB) to exclude the furniture industry from the “Malaysian Timber Legitimate Assurance System” (MYTLAS) while providing a list of the legal wood & raw material suppliers (ie suppliers have MYTLAS certification) to the furniture industry.

Proposer: IB Sofa Sdn Bhd, Richard Ko Seconder: Briben Resources Sdn Bhd, Albert Khoo

Resolution 2

APPEAL TO MALAYSIAN TIMBER INDUSTRY BOARD (MTIB) TO ABOLISH THE EXPORT LICENSE FOR THE FURNITURER IMPORTERS & EXPORTERS

Malaysian Timber Industry Board (MTIB) implemented the Export License for the furniture importers & exporters on 1 March, 2013. After negotiations by the Malaysian Furniture Industry Council (MFIC) with the Malaysia Timber Industry Board (MTIB), this regulation was temporarily delayed until September 1.

Although the application fee for the furniture export license is only RM200, extensive complicated documentation is required is complicated, the entire the import & export process, resulting in dissatisfaction and complains against the government. The exporters need to pay RM50 each container as administrative fee, increasing costs.

Solution: Appeal to the Malaysian Timber Industry Board (MTIB) to abolished the Export License for the Furniture Industry.

Proposer: IB Sofa Sdn Bhd, Richard Ko Seconder: Tawei (M) Sdn Bhd, Sunny Ter

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Resolution 3

TO PROMOTE FURNITURE VOCATIONAL EDUCATION COLLEGE

Economic growth is closely related to technical and vocational education because it provides high-quality technical personnel in the development of the nation; however many still have the mindset that technical & vocational education is only reserved for the less academically inclined. This has resulted in our country facing a shortage of professionally skilled manpower relying more on foreign skilled personnel affecting the local employment market and causing massive currency outflows.

The situation is the same in the furniture industry which lacks manpower and professionally skilled personnel; and service standards have dropped significantly. Training is therefore necessary to improve technical skills and service standards in the furniture industry.

Solution: 1.

The national emphasis is on government and economic transformation, so more technical and skilled personnel is needed to contribute to the

development of the country. The government has allocated funds for Vocational Education Training, we proposed a working co-operation with National Advisory Council on Vocational Education and Jawatankuasa Tindakan Pendidikan Teknikal dan Vokasional Malaysia (JTPTV-M) to promote a Furniture Vocational College.

2. Propose to enhance cooperation with Furniture Industry Technology Center (FITEC) and Wood Industry Skills Development Centre (WISDEC) to provide for courses planned to meet local furniture industry requirements demand such as syllabus and facilities to ensure that the training is systematic and relevant, for example creating customized training such as spraying, installation, purchasing and wood technology as well as onsite practice modules.

Proposer: Kian Classic Design Sdn Bhd, Kenny Yap Kian Wee Seconder: Briben Resources Sdn Bhd, Albert Khoo

Resolution 4

PROPOSED GOVERNMENT TO SET RESOLUTION TO OVERCOME THE IMPACT OF MINIMUM WAGE ORDER 2012 TO SME INDUSTRY

Minimum wages order 2012 which was implemented in January had impacted the SME industry. The SME industry is dissatisfied with the government’s hasty implementation of minimum wage orders because cost will increase and businesses will unsustainable. The National Wages Consultative Council (NWCC) had just focused on increasing the employee’s salary and ignored the impact on the SME industry. Even the government’s deferred implementation of minimum wages order for 1 year is not a complete solution. The government should seek a clear timeline to resolve the problems during the deferment period.

Solution: 1.

Proposed that the government form a team which includes government officer and industry players to discuss actions that should be taken once

minimum wage order is implemented next year. At the same time, we proposed that the government clarify the guidelines and details of the minimum wages order to be implemented in year 2014.

2.

Proposed that the government consider suspending contributions to the Human Resource Development Fund (HRDF) and SOCSO for 3 years in

the following period to ease the pressure of implementing the minimum wages order.

3.

Proposed that the government help the SME industry transformation by providing financing assistance and simplify the application process for

loan applications for automation and mechanization solutions in the industry. Further propose that the government consider providing rebate on taxes for them implementing the minimum wages order.

Proposer: Goodnite Enterprise (M) Sdn Bhd, Dato’ Edmond Chew Seconder: Hup Chong Furniture Sdn Bhd Chua Chun Chai 2013年度常年会员大会共有56名会员出席，顺利举行。

许烺裕呼吁大马木材工业局（MTIB)取消家具出口准证。

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2014全球家具展 World Furniture Trade Fair 科隆家具灯具展 IMM Cologne- Germany

米兰家具展 I Saloni 2014

13 - 19 January 2014 http://www.imm-cologne.com

8-13 April 2014 http://cosmit.it

拉斯维加斯 夏季/冬季家具展 Las Vegas Market

越南国际家具展及家具配件展览会 Vietnam International Furniture & Home Accessories Fair (VIFA 2014)

26-30 January 2014 27-31 July 2014 http://lasvegasmarket.com/

墨西哥国际家具展 Expo Mueble Internacional Guadalajara México – Guadalajara, Jalisco, México

2014年印尼国际家具和手工艺品展

19-22 February 2014 http://www.expomuebleinvierno.com.mx

14-17 March 2014 http://www.iffina-indonesia.com/2014/

马来西亚国际出口家具展 Export Furniture Exhibition Malaysia (EFE)

马来西亚家具及装饰展销会 Malaysia Furniture & Furnishing Fair (MF3 2014)-KLCC

5-8 March 2014 http://www.efe.my

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11-14 March 2014 http://www.vifafair.com/

International Furniture & Indonesia (IFFINA) 2014

11-13 July 2014 http://ww.mf3.my

Craft

Fair

泰国国际家具展 Thailand International Furniture Fair (TIFF)

中国广州国际家具展览会 China International Furniture (CIFF)Guangzhou

Fair

12-16 March 2014 http://www.thailandfurniturefair.com/

18-22 March 2014 http://www.ciff-gz.com/en/index.aspx

国际当代家具展 International Contemporary Furniture Fair (ICFF)

新加坡国际家具展 International Furniture Fair Singapore (IFFS)

17-20 May 2014 http://www.icff.com/

13-16 March 2014 http://www.iffs.com.sg/

美国高点国际家具展 Us high Point Market

杜拜家具展 INDEX 2014 Dubai

5－10 April 2014 18-23 October 2014 http://www.highpointmarket.org/

19-22 May 2014 http://www.indexexhibition.com/

英国伯明翰国际家具生活及设计展 INTERIORS UK 19-22 January 2014 http://www.interiorsuk.com/

家具展

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F A B R I C S

F O R

:

multigrace82@yahoo.com.sg

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Activity 活动

媒体拜访 Media Visits

隆雪家具企业商会（KLSFEA）于2013年6月11日前往星洲日报和东方日报两大报馆，进行媒体交流活动，进而宣传及推广商会「595大方 向」的发展蓝图。在交流间，商会代表也反映家具业目前面对的困境包括：家具出口准证（Export License）和马来西亚木材合法保证系统 （MYTLAS/FLEGT VPA）。该两项措施不仅程序繁复，而且加重家具业者成本，削弱我国竞争力造成家具业面临极大的挑战。本会与总会 （MFIC/MFEA）积极向政府争取要求取消家具出口证，并向政府提出MYTLAS只执行于树桐和木材供应商（upstream logging and timber mill），而非将家具业纳入其内，造成重复认证程序的工作。拿督周嘉昌也提及，本会每年所举办的「马来西亚家具与装饰展销会」（MF3）为会 员们提供一个展销产品的平台及筹募商会的秘书处运作费。

On June 11 2013, KLSFEA joined Sin Chew Daily and Oriental Daily News for a media social, publicizing and promoting the 595 Directions. Representatives from KLSFEA also specified that the dilemmas that our furniture industry is facing are: Export License and Malaysian Timber Legality Assurance System (MYTLAS / FLEGT VPA). These two measures not only are burdensome but they also increase the cost for our furniture industry, weakening the competitiveness within country. MFIC and MFEA are actively petitioning on cancelling the Export License and suggest that MYTLAS only perform the upstream logging and timber mill, to also exclude the furniture industry in MYTLAS which can result in duplication of the certification process. Dato Edmond Chew stated that Malaysian Furniture & Furnishings Fair (MF3) that organized by KLSFEA was aims to provide a platform for members to showcase their products, and also raise funds to support the operation cost of KLSFEA secretariat.

↑拿督周嘉昌（右六）于交流会结束后赠送纪念品，由《东方日报》执行总编辑陈利良（左六）代领。右起为家具商会 营运经理黄婉君、理事张添福、MF3执行理事陈景兴、署理会长林建明、秘书长邱爱博、 《东方日报》广告部总经理陈 政栋、执行编辑杨紫玲、广告部高级经理陈漳涣、副新闻编辑蔡凤洁及高级广告营业专员刘志清。

↑拿督周嘉昌（右五）赠送纪念品给《星洲日报》执行编辑戴秀琴（左五）。左起为家具商会营运经理黄婉君、MF3执 行理事陈景兴、家具商会财政李光森、署理会长林建明；右起为MF3筹委会主席张添福、家具商会秘书长邱爱博、副 会长蔡春才及《星洲日报》高级经理（企业公关及业务促进）刘昆升。

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biznet ĺ&#x2022;&#x2020;ć&#x153;ş (KLS 0228)

(KLS 0205)

ALFO Group

Asia Timber House Sdn Bhd

Alfo Chong t : +6012-2127933 f : +603-92210933 e : alfochong@alfo.com.my

Eddie Chuah t : +603-78805273/ +6016-3285678 f : +603-78805272 e : enquiry@ath.com.my

Lighting Save electricity>save money. Contact us to save electricity up to 90% for your factories, offices and houses by using Green, Efficient lighting products.

Solid Timber Flooring, Decking, Paneling & Staircase Board To expand our export market for solid timber, flooring core finished and unfinished, decking order.

(KLS 0217)

(KLS 0056)

Bagus Curtain Sdn Bhd

BJ Cabinet Enterprise Sdn Bhd

Ms. Wendy

Steven Wong

t : +603-62752222

t : +603-33921118

f : +603-62756773

f : +603-33922935

e : curtains@baagus.com

e : bj@bjcabinet.com

Curtains & Accesssories Looking for potential suppliers and business partners to enhance cooperation chain among industries.

Living Cabinet & Children Bedroom Set Enabling people to experience a modern contemporary living environment.

(KLS 0216)

Caccina Sofa Manufacturer

CG Innovation Sdn Bhd

(M) Sdn Bhd

Bob Tee

Catherine Yong t : +603-80682998 f : +603-80618388 e : catherine@cassina.com.my

t : +6016-3322089

Sofa Manufacturer To open worldwide sofa product market and looking for new partners business opportunities.

138

(KLS 0347)

f : +603-78035486 e : cgbob@yahoo.com Renovation & Interior Fit-Out

(KLS 0432)

(KLS 0006)

CLS Kitchen Cabinet Sdn Bhd

Dynamic Furniture Industries

Ms Chu

(M) Sdn Bhd

t : +603-78472661

Gary Cheong t : +603-31493389 f : +603-31493389 e : gary.c@dynamic-brand.com

f : +603-78422698 e : lechu@clskitchencabinet.com

Sofa Manufacturer Look for new business partner for more business opportunity

Carpentry

(KLS 0476)

(KLS 0290)

Eastern Smart Furniture Sdn Bhd

Element Interior

Mr. Je

Esther Lee

t : +603-77100196

t : +6012-2261911

f : +603-77254929

f : +603-77281799

e : je@easternsmart.com

e : estherlee@elemetinterior.com.my

Furniture Export Looking for buyers all around the world (Bedroom, dining, sofa, sofa bed and kids bedroom)

Interior Design To promote kitchen cabinet, wardrobe and carpentry works.

(KLS 0166)

Eng Lian Import & Export Trading Sdn Bhd Francis Tan t : +6019-6620835 f : +603-61579712 e : magnumsales@live.com.my

Freight Service Provide professional one-stop freight service and create business opportunities by looking for new partner.

(KLS 0009)

Eukenco Furniture Trading Sdn Bhd Lim Boon Yen t : +603-61567888 f : +603-61565107 e : info@eukenco.com Export Furniture Looking for new business partner and business opportunity in oversea market.

139

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(KLS 0499)

(KLS 0076)

Euriho Industries Sdn Bhd

Foo Bee Natural Wood Products

Ric Khor

Sdn Bhd

t : +6013-31342188

Kee Lee Sien t : +6012-2818043 f : +603-61578205 e : info@foobeeweneer.com.my

f : +603-31343622 e : ric@eurinho.com Manufacture of Melamine Chipboard Looking new partner to create new business opportunity.

Wood Trading Your checkpoint of natural, AVL veneer and all timber materials.

(KLS 0256)

Hup Chong Furniture Sdn Bhd

Kesto Aluminium System Sdn Bhd

Alison Too

Teoh Yoon Heng

t : +6012-9877993 / +603-32914232

t : +6012-6382235

f : +603-32914231 e : alison@hupchongfurniture.com

f : +603-90743673 e : kesto-aluminium@yahoo.com

Bedroom Manufacturer To Export Bedroom Furnitures Worldwide (USA, UK, Australia, New Zealand, Canada, Middle East, Russia, Poland & etc). Looking for interested importers, wholesalers & retailers.

Aluminium Designing and Fabrication Constantly on the lookout for new markets and potential business partners especially in the South East Asian Region.

(KLS 0495-M5)

(KLS 0533-M41)

Lam Yang Furniture

Mixbox Furniture Sdn Bhd

Manufacturer Sdn Bhd

Mr Kek

David Siah t : +6012-3898998 f : +603-32506076 e : david@lamyang.com

t : +607-4557998

Export Outdoor Furniture Looking for timber suppliers and sub-contractors.

140

(KLS 0518-M28)

f : +607-4551333 e : info@mixbox.com.my Furniture Wholesaler Looking for furniture dealer in Malaysia.

(KLS 0526-M236)

(KLS 0322)

Pan-Panel Sdn Bhd

Savanah Enterprise

Ms Lee

Lawrence Lim t : +6013-3638252 f : +603-77280234 e : savanah@streamyx.com

t : +603-79807790 / +6012-9425978 f : +603-79807769 e : ppanel@hotmail.com Chipboard Chipboard 12mm, 15mm, 18mm and 25mm (4ft X 8ft).

Leather Supplier The International exporter of upholstery leather from India, the sunrise overseas and supply leather to major sofa manufacturer in Malaysia.

(KLS 0462)

(KLS 0303)

Seloka Sukma Sdn Bhd

Sin Zih Interior Design

David Chong

Lai Kim Fatt

t : +6012-2895529

t : +6012-3332626 / +603-62586639

f : +603-78061273

f : +603-62586639

e : davidchong73@yahoo.com

e : sinzih88@gmail.com

Bath & Kitchen To open business enterpreneur for an excellent quality bath & kitchen product.

Manufacturer Furniture & Renovation.

(KLS 0412)

(KL 0105)

Starturn Industries Sdn Bhd

Wood-Kare (M) Sdn Bhd

Peter Wong t : +6019-7512522 / +607-7553288 f : +607-7552588 e : peterwong@my.starturn.com

Belinda Ho t : +603-89223288 f : +603-89221488 e : enquiry@otter.com.my

Hi-Gloss Contract Door Supply Specialist Looking for business opportunity to develop Hi-gloss product market.

Manufacturer Specialize in wood and leather coating.

(KLS 0386)

(KLS 0074)

Woodlink Furniture Sdn Bhd

Yu Fong Glass Trading Sdn Bhd

Chong Wai Ling / Nick Chong t : +603-31492849 f : +603-31492371 e : export@woodlink-furniture.com

Ms. Ng

Manufacturing & Exporter of RTA or Knock-Down Furniture To expand export market, want to provide woodworking services such as panel sizing, grooving, edge banding and boring to local furniture factories.

t : +603-61561958 / +603-61414945 f : +603-61561957 e : rex_ncm88@hotmail.com Glass Trading Provide glass processing services for furniture field players, aluminium field, developers and etc.

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