How you benefit from the IGNITE Certification Track – Gain an understanding of production printing customers. – Experience how a slight change in customer approach can make a world of difference. – Know about our competitors and what they offer – so you can differentiate your Konica Minolta solution from theirs. – Engage customers with a more customerthan product-oriented approach.
Enable your business Konica Minolta’s DIGITAL1234 business development program is designed to enable print providers to thrive in their business. The program provides our sales organisations an opportunity to have better business discussions with customers around various topics which are relevant in the production printing industry. In other words: it allows organisations to stop selling just products and concentrate on selling added value instead! DIGITAL1234 is an invaluable strategic approach – and a long-term customer engagement strategy. Based on the Konica Minolta DIGITAL1234 concept IGNITE Silver and Gold offer different materials for downloading, such as white papers, assessment and implementation guides and a consultant training video.
The on-going digital transformation process puts companies under pressure to get their business processes fit for the future. IGNITE makes you the right consulting partner to help your customers get ready.
IGNITE PRODUCTION PRINTING CERTIFICATION TRACK How to successfully grow your production printing business
Target group Production printing account managers, pre-sales consultants and sales managers
Duration Four years; one level per year The web-based trainings are available in English. The classroom trainings are held in English, Swedish, Portuguese, Dutch, German, French, Spanish, Italian.
Training application Please talk to your manager and contact the Konica Minolta Academy: IGNITE@konicaminolta.eu
Konica Minolta Business Solutions Europe GmbH Europaallee 17 30855 Langenhagen Germany Tel.: +49 (0) 511 74 04-0 Fax: +49 (0) 511 74 10 50 www.konicaminolta.eu
IGNITE
PRODUCTION PRINTING CERTIFICATION TRACK
LEARN HOW TO PROFESSIONALLY ENGAGE PRODUCTION PRINTING CUSTOMERS The printing industry is undergoing fundamental changes. A print provider is now expected to do more with less, and in order for them to be ready for the constantly evolving digital economy, it is vital they identify their customers’ pain points and take a deep look at their internal processes along the entire value chain. IGNITE gives you all the insights you need to engage professionally with production printing customers! This Production Printing Certification Track is divided into four certification levels offered over a period of four years and is designed to create a common structure to successfully engage customers in a production print environment.
Qualification path
IGNITE PLATINUM Non-production printing technologies and IGNITE Xtra classroom training IGNITE GOLD DIGITAL1234 self-study: videos, download material and IGNITE++ classroom training IGNITE SILVER DIGITAL1234 self-study: videos, download material and IGNITE+ classroom training IGNITE BRONZE COMPASS SKILL SETS and IGNITE classroom training You will receive a certificate on completion of each level. Since each level and its respective content build on one another, you have to complete one level before being entitled to attend the next higher one.
IGNITE Gold
IGNITE Bronze Web-based training – COMPASS Skill Set – Production Printing Essentials – COMPASS Skill Set – Advanced Production Printing A prerequisite to join the IGNITE classroom training is to complete these two skill sets, which are part of COMPASS, the European Konica Minolta certification system. IGNITE classroom training Experience how a slight change in customer approach can make a world of difference. This training is designed to create a common communication structure to successfully engage production printing customers.
IGNITE Silver Web-based training Learn how to develop new business opportunities in production printing: business challenge, workflow automation, colour control, web-to-print, in-line finishing and variable data printing, referring to the content of DIGITAL1234. The main principle is: “Getting your customer’s house in order”. IGNITE+ classroom training Receive insights into the competition, what they have to offer and focus on how to effectively use DIGITAL1234 and the IGNITE content when engaging customers. The objective of the training is to increase the number of opportunities for selling solutions and equipment to both existing and potential customers.
Web-based training Learn how to raise process efficiency and optimise workflows by developing new business opportunities: cross-media, photo merchandise, wide format printing, book publishing, transpromo and environmental sustainability, referring to the content of DIGITAL1234. The main principle is: “Support your customer in growing his business.” IGNITE++ classroom training Learn to analyse competitors’ offers (based on two examples) and to differentiate a Konica Minolta proposal from the competition’s. Achieve a better understanding of DIGITAL1234 and improve your ability to use the various tools when engaging customers. Improve your questioning techniques to better engage and further develop customer relationships on a business level.
IGNITE Platinum Web-based training Gain an insight into Konica Minolta’s non-production offering and understand why these concepts (e.g. marketing services, managed services, data centre or IT services) are important for the company. Benefit from this excellent opportunity to think outside the box of production printing. IGNITE Xtra classroom training* By the end of this course, all participants will speak the same customer-oriented language, act cohesively with their teams and know how to implement the IGNITE structure in their sales teams.
* The IGNITE Platinum classroom training is offered to three different target groups: production printing account managers, pre-sales consultants and sales managers