Press Release PrintShop Mail Connect – creation and production of personalised and targeted marketing communication made simple Langenhagen, Germany, 29 October 2015 With PrintShop Mail Connect from Objectif Lune (OL), Konica Minolta Business Solutions Europe (Konica Minolta) launches a new tool for cross-media marketing services. PrintShop Mail Connect offers service providers in the field of graphic communications a one-to-one variable data composition tool that combines both print and e-mail capabilities. The standalone tool is designed to make the creation and production of personalised and targeted marketing communication simple. It enables the design and distribution of prints and e-mails using only one tool, without the need for plug-ins or external design software. The need to provide clients with marketing products for various cross-media channels has become essential for print service providers, since more and more clients wish to create and distribute targeted and personalised messages with relevant and individual information that focuses on their target group’s preferences. An InfoTrends survey has shown that more than 60% of print service providers believe it is necessary to transform themselves into marketing service providers in order to be successful in the long term. 1 To respond appropriately to this need, Konica Minolta has integrated PrintShop Mail Connect in its application portfolio. Unlike similar tools on the market, where e-mailing capabilities are just an afterthought, PrintShop Mail Connect is built from the ground up using the latest web technologies and is therefore easy to work with. There is no need for complex scripting or programming due to simple drag and drop functions.
“With PrintShop Mail Connect, companies will improve their business processes, increase their productivity, as well as profitability, and receive new revenue opportunities. This one-to-one communication tool responds to our clients’ needs and enables print service providers and mailing houses to generate more business,”
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European Software Investment Outlook, InfoTrends 2012.
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