Nasb 2011 social media presentation

The PLSD Story‌ Venturing into Social Media Annette Eyman, Director of Communications Kala Morrissey, Communications Specialist

www.paplv.org www.facebook.com/papillionlavistaschooldistrict www.twitter.com/plvschooldist

Agenda     

Research Planning Implementation Marketing Evaluation

Research  What is the role of social media?  What do we need to know about the function of social media to use it effectively?  What were other schools doing for social media?

 What guidelines are organizations using?

Research  Was our District ready?  Never 100% ready but are key leaders on board

 What are the communication needs of your community?

 Was it a valuable communication tool as part of our District communication plan?  Two-way communication

 Staff Survey

Planning  Started 1 year Out  Committee Makeup  Teachers, Principals, Central Office Staff, Communications Dept, IT

 Looked at Current District Procedures/Policy  Filtering- staff and students  Professionalism  Changed directory information policy to include social media

Planning  Developed Guidelines  Social Media Guidelines  Facebook Guidelines  Fan Page vs. Groups

 Rules of Engagement  Response Guidelines

What was our Plan?  Facebook, Twitter and YouTube  Each School and District Page (Facebook and Twitter)  Similar look and feel

 Groups vs. Fan Pages  School level implementation – optional  Teacher level implementation- optional

 Train Parents

Implementation  Created e-mail address for social media (ex: plsdsocialmedia@paplv.org )  Used this to create account  Monitoring – forward to our e-mail accounts

 Also tied to our Personal Accounts  Communications Department Update/Maintain  Linked Facebook and Twitter Pages- update in one place

Content  Include….        

School Board Information Upcoming events News Stories Update on any Issues (boundary changes) School Closings Photos taken at events Educational activities- summer and winter breaks Curriculum Information

www.facebook.com/PapillionLaVistaSchoolDistrict www.Twitter.com/plvschooldist

Marketing             

Yard Signs Sidewalk chalk- first day of school Postcards sent home with students Community Connection Staff e-newsletter School newsletters Posting District page on school pages Articles in local paper Flyer- Kindergarten roundup Tagging Linking to news articles Webpage On publications

Evaluation  Monthly principal meetings

 Communication Advisory Group  Parent and Staff Surveys  75% Elem Parents have FB  68% Sec Parents have FB

48% Didn’t know 51% Didn’t know

 Steady Growth in Numbers  Currently 1,608 followers District page  6,827 followers District wide

Lessons Learned  More Training

 Regular Posts- Challenging  Hesitation from senior principals and central office administrators  Needed End of Year Plan

Success Stories  Superintendent postings  Social Butterfly Awards

 Parent Interest - There is a market!  Educational Posts  School Connections for Parents  Connections with high school students

Next Steps  Training and communication of procedures

 Focus on teacher/classroom Facebook groups  Continue marketing efforts  Trademark Logos  Apple App

Questions???

Annette Eyman 402-537-6209 aeyman@paplv.org Kala Morrissey 402-537-6266 Kmorrissey@paplv.org