The PLSD Story‌ Venturing into the Social Media Jungle
Annette Eyman Communications Director Kala Morrissey Communication Specialist Papillion-La Vista School District
www.twitter.com/plvschooldist www.facebook.com/papillionlavistaschooldistrict
What animal represents your view of social media?
What do you want out of this session?
Agenda Are
you ready to enter the jungle?
Where What
do you start?
should you do?
How
do you do it?
How
do you know if it’s working?
Is Your District Ready? Climate
of your district
Internal & external
Superintendent What Is
and Board support
guidelines are in place?
there a communication need?
Can
it be a valuable communication tool?
Where do you start? Start Do
with a plan
you want a committee?
Looked
at current district procedures/policy
Filtering- staff and students Professionalism Changed directory information policy to include social media
Where do you start? Developed
guidelines
Fan page vs. groups Social Media guidelines Facebook guidelines
Rules
of engagement
Response
guidelines
What should you do? Develop
Communication Training Marketing
Pick
a plan
a tool that meets your needs
Know your demographics
Start
manageable Think about…
District School Classroom
How do you do it? Find If
an expert
you are not currently using, start now
Work
your plan
Long range – email address, monitoring
What
is the end result?
Content
Ideas Created
media
district e-mail addresses for social
Used this to create account Monitoring – forward to our e-mail accounts
Communications
Update/Maintain
Linked
department
Facebook and Twitter Pages - update in one place
District Pages Content Include….
School Board information Upcoming events for the district (parent series) District news stories Update on any issues (boundary changes) School closings Photos taken at events Educational activities- summer and winter breaks Daily secondary sports activities
www.facebook.com/PapillionLaVistaSchoolDistrict www.Twitter.com/plvschooldist
School Pages Content Include…
Upcoming school events Parent reminders Information from newsletter News stories about school School cancellations Curriculum information Photos from activities
Teacher/Classroom/Clubs Teacher/Classroom
Pages
Set up as groups Security so group is closed Content Classroom
learning and activities
Photos School-wide
reminders
Clubs/Organizations
Groups vs. fan pages depending on type of group Information about club meetings and upcoming activities
How do you know if its working? How
will you evaluate that social media is working in your district?
Is it a percentage? A certain number of followers?
What
goals will you set for measurement?
Evaluation Monthly
principal meetings
Communication Parent
and staff surveys
75% Elem parents have FB 68% Sec parents have FB
Steady
advisory group
48% Didn’t know 51% Didn’t know
growth in numbers
Currently 2,265 followers at District Level 10,255 District wide
Success Stories
Superintendent postings
Social butterfly awards
Parent interest - There is a market!
Educational posts
School connections for parents
Connections with high school students
Where are we Wednesdays
Lessons Learned Ongoing
training
Hesitation
from senior principals and central office administrators
Regular
posts including pictures
Planning
never ends
Next Steps
Training and communication of procedures
Focus on teacher/classroom Facebook groups
Adjust focus for postings
Based on parent survey data
Continue marketing efforts
Trademark logos
More video
Better use of analytics
Ever changing
One
stop shop
Parent
and Community App
Questions???
Annette Eyman 402-537-6209 aeyman@paplv.org Kala Morrissey 402-537-6266 kmorrissey@paplv.org