Nasb social media 11 15 2012

The PLSD Story‌ Venturing into the Social Media Jungle

Annette Eyman Communications Director Kala Morrissey Communication Specialist Papillion-La Vista School District

www.twitter.com/plvschooldist www.facebook.com/papillionlavistaschooldistrict

What animal represents your view of social media?

What do you want out of this session?

Agenda  Are

you ready to enter the jungle?

 Where  What

do you start?

should you do?

 How

do you do it?

 How

do you know if it’s working?

Is Your District Ready?  Climate 

of your district

Internal & external

 Superintendent  What  Is

and Board support

guidelines are in place?

there a communication need?

 Can

it be a valuable communication tool?

Where do you start?  Start  Do

with a plan

you want a committee?

 Looked   

at current district procedures/policy

Filtering- staff and students Professionalism Changed directory information policy to include social media

Where do you start?  Developed   

guidelines

Fan page vs. groups Social Media guidelines Facebook guidelines

 Rules

of engagement

 Response

guidelines

What should you do?  Develop   

Communication Training Marketing

 Pick 

a plan

a tool that meets your needs

Know your demographics

 Start

manageable  Think about…   

District School Classroom

How do you do it?  Find  If

an expert

you are not currently using, start now

 Work 

your plan

Long range – email address, monitoring

 What

is the end result?

 Content

Ideas  Created

media  

district e-mail addresses for social

Used this to create account Monitoring – forward to our e-mail accounts

 Communications

Update/Maintain

 Linked

department

Facebook and Twitter Pages - update in one place

District Pages Content  Include….        

School Board information Upcoming events for the district (parent series) District news stories Update on any issues (boundary changes) School closings Photos taken at events Educational activities- summer and winter breaks Daily secondary sports activities

www.facebook.com/PapillionLaVistaSchoolDistrict www.Twitter.com/plvschooldist

School Pages Content  Include…       

Upcoming school events Parent reminders Information from newsletter News stories about school School cancellations Curriculum information Photos from activities

Teacher/Classroom/Clubs  Teacher/Classroom   

Pages

Set up as groups Security so group is closed Content  Classroom

learning and activities

 Photos  School-wide

reminders

 Clubs/Organizations  

Groups vs. fan pages depending on type of group Information about club meetings and upcoming activities

How do you know if its working?  How

will you evaluate that social media is working in your district?  

Is it a percentage?

A certain number of followers?

 What

goals will you set for measurement?

Evaluation  Monthly

principal meetings

 Communication  Parent  



and staff surveys

75% Elem parents have FB 68% Sec parents have FB

 Steady 

advisory group

48% Didn’t know 51% Didn’t know

growth in numbers

Currently 2,265 followers at District Level 10,255 District wide

Success Stories 

Superintendent postings



Social butterfly awards



Parent interest - There is a market!



Educational posts



School connections for parents



Connections with high school students



Where are we Wednesdays

Lessons Learned  Ongoing

training

 Hesitation

from senior principals and central office administrators

 Regular

posts including pictures

 Planning

never ends

Next Steps 

Training and communication of procedures



Focus on teacher/classroom Facebook groups



Adjust focus for postings 

Based on parent survey data



Continue marketing efforts



Trademark logos



More video



Better use of analytics



Ever changing

 One

stop shop

 Parent

and Community App

Questions???

Annette Eyman 402-537-6209 aeyman@paplv.org Kala Morrissey 402-537-6266 kmorrissey@paplv.org