The PLSD Story… Venturing into Social Media Annette Eyman, Director of Communications Kala Morrissey, Communications Specialist www.paplv.org www.facebook.com/papillionlavistaschooldistrict www.twitter.com/plvschooldist
Agenda
Research Planning Implementation Marketing Evaluation
Research What is the role of social media? What do we need to know about the function of social media to use it effectively? What were other schools doing for social media? What guidelines are organizations using?
Research Was our District ready? Never 100% ready but are key leaders on board
What are the communication needs of your community?
Was it a valuable communication tool as part of our District communication plan? Two‐way communication
Staff Survey
Planning Started 1 year Out Committee Makeup Teachers, Principals, Central Office Staff, Communications Dept, IT
Looked at Current District Procedures/Policy Filtering‐ staff and students Professionalism Changed directory information policy to include social media
Planning Developed Guidelines Fan Page vs. Groups Social Media Guidelines Facebook Guidelines
Rules of Engagement Response Guidelines Spent day with outside consultant
What was our Plan? Facebook, Twitter and YouTube Each School and District Page (Facebook and Twitter) Similar look and feel
Groups vs. Fan Pages School level implementation – optional Teacher level implementation‐ optional
What was our Plan? (continued) Training Videos How to create groups, fan pages
Recommended Security Settings Introduce at first Administration meeting Train Parents
Implementation ‐ District Page Created e‐mail address for social media Used this to create account Monitoring – forward to our e‐mail accounts
Also tied to our Personal Accounts Communications Department Update/Maintain Linked Facebook and Twitter Pages‐ update in one place
District Pages Content Include….
School Board Information Upcoming events for the District (parent series) District News Stories Update on any Issues (boundary changes) School Closings Photos taken at events Educational activities‐ summer and winter breaks Daily Happenings
www.facebook.com/PapillionLaVistaSchoolDistrict www.Twitter.com/plvschooldist
Implementation ‐ School Pages Social media e‐mail address set up for each school Example: pasocialmedia@paplv.org
Used this to set up accounts We set up accounts with similar look and feel Optional to use Linked Facebook and Twitter accounts Meetings at interested schools Monitoring E‐mail sent to school account and us
School Pages Content Include…
Upcoming School Events Parent Reminders Information from newsletter News stories about school School Cancellations Curriculum information Photos from Activities
Teacher/ Classroom/Clubs Teacher/ Classroom Pages Set up as groups Security Information about classroom learning and activities
Clubs/Organizations Groups vs. fan pages depending on type of group Information about club meetings and upcoming activities
Marketing
Yard Signs Sidewalk chalk‐ first day of school Postcards sent home with students Community Connection Staff e‐newsletter School newsletters Posting District page on school pages Articles in local paper Flyer‐ Kindergarten roundup Tagging Linking to news articles Webpage On publications
Evaluation Monthly principal meetings Communication Advisory Group Parent and Staff Surveys 75% Elem Parents have FB 48% Didn’t know 68% Sec Parents have FB 51% Didn’t know
Steady Growth in Numbers Currently 1,556 followers at District Level ….District wide
Lessons Learned More Training Regular Posts‐ Challenging Hesitation from senior principals and central office administrators Needed End of Year Plan
Success Stories Superintendent postings Social Butterfly Awards Parent Interest ‐ There is a market! Educational Posts School Connections for Parents Connections with high school students Where are we Wednesdays
Next Steps Training and communication of procedures Focus on teacher/classroom Facebook groups Adjust focus for postings
Based on parent survey data
Continue marketing efforts Trademark Logos Launching App
Questions???
Annette Eyman 402‐537‐6209 aeyman@paplv.org Kala Morrissey 402‐537‐6266 kmorrissey@paplv.org