Response Guidelines DISCOVERY
Contact Information Annette Eyman Communications Department Phone: 402-537-6209 E-mail: aeyman@paplv.org
WEB POSTING
YES
You have discovered a post about the PLC Schools or a school in the PLC Schools. Is it positive or balanced?
RESPOND
NO
EVALUATE
Is the site credible with strong viewership?
CONCURRENCE You can let the post stand or you can respond positively in support. Do you want to respond?
YES
MONITOR ONLY Avoid responding to specific posts, monitor the site for relevant information and comments. Notify the Communications Department.
YES
FIX THE FACTS Do you wish to respond with factual information directly on the comment board? (See Response Considerations)
NO
YES Is this a site dedicated to bashing and degrading others?
NO Is the posting a rant, rage, joke or satirical in nature?
NO
NO Is there misinformation or blatant lies in the posting?
LET STAND
YES
Let the post stand -- no response.
NO
NO Is the posting a result of a negative experience?
NO
SHARE A POSITIVE RESPONSE Do you wish to proactively share your story and your mission? (See Response Considerations)
Write response for current circumstances only. Will you respond?
YES COMMUNICATIONS DEPARTMENT If the posting pertains to a District or a school level issue with potential to create a mass concern, contact the Communications Department prior to responding. If you have any questions regarding a response contact the Communications Department.
Contact the individual who YES made the posting directly. Consider posting an apology or response following personal conversation.
YES See Response Considerations and post response.
YES
YES
RESPONSE CONSIDERATIONS TRANSPARENCY
SOURCING
TIMELINESS
TONE
Disclose your PLC Schools connection.
Cite your sources by including hyperlinks, video, images or other references.
Take time to create good responses. Don’t rush.
Respond in a tone that reflects professionalism and the mission of the PLC Schools.
IMPACT Consider a response that has the greatest impact. Do not get into a negative online conversation with anyone. Contact the individual directly then post outcome or apology.