Brand Story
Our Purpose - 04
Our Story Ellewear is a women’s shapewear brand designed to make women feel chic, stylish, and sexy. Our brand will revolutionize the shapewear industry by selling affordable and quality shapewear products which each double as a genuinely beautiful piece of lingerie. By offering 2-in-1 versatility and value in a shapewear product, we hope to cultivate a loyal following of customers who feel as though the current shapewear industry does not serve their individual needs and desires.
Our Mission Ellewear’s mission is to create products which empower women to love their bodies just the way they are and help them feel like the most confident version of themselves. We believe when you feel like the best version of yourself, you end up living your best life.
Our Values At Ellewear, nothing is more important than the women wearing our product. And our commitment to them shapes our core values. We value diversity, self-confidence, and comfort, both in the product and in one’s own skin. At every level our products and services exist to support these values and these values have been supported by conversations with the very people we aim to work for. Ellewear’s shapewear is meant to be accessible to everyone, to make them feel empowered by shapewear and not afflicted with it, and to be comfortable to wear anything that will leave them feeling comfortable personally.
Our Slogan The everybody, everywhere shapewear.
