The Newspaper that Hispanic FamilIES Love
Mund Latino Format: Language: Average pages: Coverage: Target:
Tabloid Spanish 48 Charlotte DMA Hispanics
Frequency: Publication Day: Single copy rate: Readership: + Circulation:
Bi-weekly Tuesdays Free 60,000 20,000 copies
• Full Color Spanish Newspaper with magazine-quality design. • Provide extensive local news coverage and focus on information beneficial to the Hispanic Community. • A fresh new graphic design that attracts all Hispanic Families.
• Mundo Latino is the Latino Newspaper of choice in Charlotte and the surrounding areas.
mundolatinomedia.com
MUNDO Coverage
Mund Latino
Circulation
• 20,000 copies
• Distribution throughout Charlotte and the surrounding areas.
• Free street vending boxes and retail store locations are the primary means of distribution. • More than 450 distribution points in high density Hispanic areas. Our goal is to have more distribution points than any other Spanish language paper. • Readership is estimated at 3.3 readers per copy.
Counties Mecklenburg Union Cabarrus Catawba Rowan Gaston Iredell Lincoln York
Zip Codes 28205, 28262, 28269, 28213, 28227, 28215, 28027, 28025, 28083, 28081, 28052, 28054, 29732, 29730, 29708, 28273, 28210, 28134, 28217, 28209, 28217, 28104, 28212, 28277
mundolatinomedia.com
mundo market
Mund Latino
Demographics READER DEMOGRAPHICS •GENDER
•HOUSING
Male 52.6% Female 47.4%
60.6% own a house
•POPULATION
200.868 Hispanics live in Charlotte and the surrounding areas.
MARKET DEMOGRAPHIC ORIGIN
•BUYING POWER
Mexico 42.6%
$12.8 billion, an increase of since 2000
1,424%
El Salvador 9.8% Puerto Rico 8.1% Honduras 7.3% Colombia 4.0% Ecuador 3.2% Rep. Dominicana 3.2% Cuba 3.2% Other 18.6%
•AGE
26% are between 35 - 44 25% are between 45 - 54 21% are between 25 - 34 16% are between 55 - 64
45 - 54
26%
35 - 44
25%
25 - 34
22%
•EDUCATIONAL LEVEL 37% Graduated High School 32% Some College 19% Graduated College 16% Some High School
•ANNUAL HOUSEHOLD INCOME 33% make $25K - $49,999 26% make $50K - $74,999 17% make under $25K 15% make $75K - $99,999
42.6%
MEXICO
24.3%
CENTRAL AMERICA
14.5% SUDAMERICA
HISPANIC MARKET
Sources: • US census 2010 • CVC Audit Report • American Inmigration Council
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mundo ADS
Mund Latino
Specifications Full Page 9.75” x 14”
1/2 H. Page 10” x 6.6”
Acceptable Software in PC or MAC: Adobe CS or earlier Adobe Illustrator CS3 Adobe Photoshop CS3 Adobe Indesign CS3 Artwork submissions: kojimundolatino@gmail.com Important: Images files must be 300 dpi in CMYK
1/4 Page
1/8 Page
Bizz Card
4.9” x 6.”
4.9” x 3.2”
2.31” x 2.86”
Acceptable Image Formats: Adobe Acrobat PDF (preferred format), jpg, tiff, or eps (please convert fonts to outlines or paths) Deadlines *Space reservations are due by 5PM on the Friday prior to publication * Camera-ready ads due by 5PM on Monday prior to publication * Send camera-ready ads to kojimundolatino@gmail.com
Mundo Ecológico /MundoLatinoNewspaper mundolatinomedia.com