koolivoo
YOUR OPPORTUNITY TO PARTNER IN THE INAUGURAL EDITION OF
DESTINATION ASIA Delivered to you in December 2013
2014-15 Managed by koolivoo
WE INSPIRE
people to make their travel dreams come true.
DESTINATION ASIA | 2014-15
WE BELIEVE The Internet has made travel a commodity. On most travel websites, price and availability override just about everything else, including quality, service and brand image. But when people take a holiday, they’re not buying commodities. They’re buying a life-changing event.
The world’s travellers are getting richer. They will pay more to fulfil their travel aspirations—but less if they perceive travel as just a commodity. That’s where Koolivoo comes in. We create strategies and resources that aim squarely at travellers’ aspirations. Our products encourage travellers to see your services as tickets to adventure, relaxation and rejuvenation. And when you sell dreams rather than commodities, your only limits are travellers’ imaginations. For more information go to our Corporate brochure.
http://bitly.com/koolivoo_brochure
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Travel is a business of dreams, when you target travellers’
ASPIRATIONS your profits grow
When you deliver authentic, memorable
EXPERIENCES you foster enormous brand loyalty When you
CONNECT
your strategy, objectives, values and resources, you gain a significant competitive advantage
TRAVEL PURCHASE CYCLE Your challenge is to convert new and existing clients who are generally interested in destinations into paying travelling clients. In each step of the purchase cycle, you need to engage clients and inspire them to use your services.
De
D E S T I N AT I O N A S I A
White labelled resources add punch to this process. We can stimulate client’s ultimate purchases and travel through a variety of resources, each leveraging touchpoints within the cycle.
Destination
ASIA
ASIA
D E S T I N AT I O N B R O C H U R E
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Our assets allow for cost-effective marketing, reducing risk and the initial outlay of resources whilst increasing return on investment.
SUB HEADING / Heading
Sonora Resort
Sa Elit m e pl Par e tne La r yo ut
2014 / 2015
Your challenge is to convert new and existing clients who are generally interested in destinations into paying travelling clients. In each step of the purchase cycle, you need to engage clients and inspire them to use your services.
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Ficim estium est, core pos escipsam, idusdam faceperro iunt etur. Qui omnime pratem iderum que ditatuire nobitas as autem eatectem. Ovit, nos doluptae sequos denimus reperferum fugia pla idit, sediost aut odisciendem volo bla di quundit quam ut aborias qui ipient que nobisit accaepuidae modiam volest, aligni dolorem quiatibere, acepero idusda qui quis qui sim ipsae vero voluptatio. Hil eum qui volorisessitis consed modio elit qui dendit et ea sequam amusant autet ut vidisimusdae serrore henient ionserr ovidierum aliciur. Debit ipsius re sumiqui offictur aspe maximusam aut omnis moluptaspel quam. Event labores tibusan dictorr orepelit haria perionse laut abor audae di ullaum nobis pello masi assimus econecto dolore ravoluptatet. Qui venda expla ex estrum istis iueeum sinis et reri cominis quam lab imea vid estion parum quatiyhates earum harum eium ethieni dis alibust vidit, anihillique aped que inqui. Map page X Reference X
from XX pp
Partner Web Address
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THE TURNKEY SOLUTION By providing an extensive range of accommodation, touring packages, overland trips and resort stays. the Destination Asia program appeals and inspires customers with various budgets to consider Asia for their personal life-enrichening journey. Koolivoo’s innovative strategy delivers a turnkey solution to the cost equation. By working collaboratively with numerous global tour operators, Koolivoo manages both offline and online marketing assets with minimal costs to each company. A vital component of this is the production of a high quality end user publication that demonstrates the unique cultural and authentic experiences which Asia has to offer. Destination Asia is a fresh and new presentation of Asia designed to inform, stimulate and motivate travellers to include Asia into their future travel schedule. Partners are confident in marketing to their target audience base as they have significant resources (publication and products) to entice and convert the enquiries.
Effortlessly create your significant marketing assets 5
WHITE LABEL RESOURCES We “white label” marketing assets for use by partner tour operators, travel agents and wholesalers throughout the world.
We do all the costly grunt work in production, printing and delivery.
You are
UNIQUE so customise—advance your brand value
Brand
Services
Languages
Products
Connect your brand to the white label resource and build distinction and meaning. Affect consumers’ choices and create lasting engagement and loyalty.
Detail your quality, credibility and personal values to foster a client connection.
Tailor your communications to your audience.
Participate in the resource-planning process to ensure your preferences are included. Add your preferred itineraries in your custom pages.
Rates Include your rates, value add and other unique information.
Our customisation allows you to enhance your brand capital, by: 1. Presenting your capabilities, services, and preferred itineraries and supplier products 2. Incorporating copy in your language, your rates, currencies and value adds. 6
TOUCHPOINTS
Publications
Microsites
Tablet Brochure
Video Brochure
SUB HEADING / Heading
Sonora Resort
Sa Eli m te ple Partn La er yo ut
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D E S T I N AT I O N A S I A
2014 / 2015
020 759 006 10 | travel@wexas.com
ASIA
D E S T I N AT I O N B R O C H U R E
Destination
ASIA Ipsanda velendae eos rem et asperrum iure porum que voluptam, offic to eum dolupta Ficim estium est, core pos escipsam, idusdam faceperro iunt etur. Qui omnime pratem simodi ad magnit et, ut laut aut omnis alibus magnis aperor sum ut in ea qui doluptata iderum que ditatuire nobitas as autem eatectem. Ovit, nos doluptae sequos denimus serepudae eario. Ehenimodis corerov idebisciis destion nobitatis mint ommolor reperferum fugia pla idit, sediost aut odisciendem volo bla di quundit quam ut aborias adignatur? Quia dolum ad explis ut etum hilicid icabo. Andandicte que ipisanti que qui ipient que nobisit accaepuidae modiam volest, aligni dolorem quiatibere, acepero necab in repe nesti ut exceribus dolut dunt quae et ea volupti intorit ipiendeliqui vent idusda qui quis qui sim ipsae vero voluptatio. dolor ate atenis non non cum qui unt ommodit doloirectis sit, sequo bearibusam et haria dis delestis quisque re dolorum fuga. Nonestrum qui cum veliquodit autiemol Hil eum qui volorisessitis consed modio elit qui dendit et ea sequam amusant autet ut vidisimusdae serrore henient ionserr ovidierum aliciur. Debit ipsius re sumiqui is the ent best no doubt at all.� uptiberis sequis dolupta sendem accatatio et ominihic “WEXAS atemquia dolorepel am with aspe maximusam aut omnis moluptaspel quam. Event labores tibusan dictorr volorumetur, quiatquat ut officiandi occus cus. Sir Ranulphoffictur Fiennes, orepelit haria perionse laut abor audae di ullaum nobis pello masi assimus econecto Honorary Ut est, quiatio. Ovidebi tatent eum am dolest, corene mint as quassundeles alisqua President dolore ravoluptatet. Qui venda expla ex estrum istis iueeum sinis et reri cominis quam temquas rersper erferferovit ad que prem quasperro ea in parum idem. Itas qui utaqui lab imea vid estion parum quatiyhates earum harum eium ethieni dis alibust vidit, dolut omnis rero temque et aut ut aut volorro miaxim intem erehent ipienestio veriam anihillique aped que inqui. aut ulluptum quas doluptatur alit rectece ruptiatium et eum dunt fuga. Quaispid DESTINATION EXPERIENCE CRUISE Map page X Reference X endicae conseque magnis si sinctempore simet volupta consendis mi, tectus doluptur. from XX pp As nonse magnis andipsa ndellitiores recepitios eniscimint.
Partner Web Address
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Your challenge is to convert new and existing clients who are generally interested in destinations into paying travelling clients. In each step of the purchase cycle, you need to engage clients and inspire them to use your services.
DESTINATION ASIA Many of our partners have told us it’s expensive and time consuming to produce mainstream destination brochures and supporting online content promoting superior hotels, tours, attractions, and other products and services. These promotional materials drive revenue and help you build your brand, so you must invest in them to maintain your competitive position and grow. However, you don’t need to invest a lot. By leveraging our expertise, software and supplier contacts, we produce comprehensive, high-quality publications and supporting online content for much less than you would pay to produce them yourself.
High quality. Low costs. Expert service. Meaningful results. These are just some of the benefits of working with Koolivoo. Let us help you take your business to the next level, painlessly and profitably. Other destination brochures include: Destination Africa Destination Australia and New Zealand Destination Latin America Destination Canada
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EXCLUSIVE ASIA
PARTNER
Asia World specialises in planning spectacular vacations in some of the world’s most stunning locations. Our team has been working in the Southeast Asia region for over 15 years and has the expertise and insight to show you all the fantastic destinations and inspiring excursions this amazing part of the world has to offer. These passionate individuals are at your service, helping create unique and engaging experiences tailored to your every need.
The Asia World philosophy is wholly centered on providing our customers with the best service in the industry. We ask all of our clientele travelling in Thailand to complete detailed questionnaires, providing candid feedback to our overseas travel partners. We take this feedback to heart and evolve our offerings on an on-going basis to better meet the changing needs of our customers.
We are one of the few tour operators in Thailand that provides insurance coverage for all of our clients via ‘New Hampshire Insurance’.
Our transport fleet is constantly monitored in all destinations, to ensure our vehicles meet the highest international safety standards, and always glimmer with a high shine so you ride in style.
To keep our clients informed of all the latest news, we provide regular updates via our ‘Asia World newsletter’ regarding any renovations or quality changes with our hotel partners.
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Professional European and Thai management in all offices
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Operations offices throughout Thailand, and a growing network throughout Southeast Asia
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Fast responses to all inquiries supported by our high-tech back office system
•
ICOM is utilized to offer an advanced online booking system
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Marketing offices worldwide cover every time zone to support our clients
•
Customer insurance policies are provided for all clients in Thailand
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Customer insurance policies are provided for all clients in Thailand
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Constant media updates for hotel special offers and renovations, along with destination news
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Competitive pricing combined with a high level of service
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Highly trained multi-lingual guides throughout Thailand
•
Quality branded transportation fleet
Services around Asia
Asia World offers a streamlined Asia-wide service for professional group travel arrangments, with one point of contact for most destinations throughout the region. Travel planners can expect unbeatable value and the top level of reliability and professionalism.
Asia World will market spectacular travel opportunities throughout Asia for leisure and MICE groups, while building a robust buying network that will build new opportunities for its partners.
Asia World’s services overview around Asia includes:
•
An extensive, original & diverse range of excursions and programs.
•
Air travel tickets and transportation services (including car rental).
•
Hotel reservations
•
Corporate events in Thailand & throughout South East Asia (including Incentives, Convention, Exhibition Services, and Teambuilding activities)
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Destination Asia 2014-2015
Mongolia
Kazakhstan
Beijing
J aJ p aa nn ap
Uzbek istan
Tokyo
China Iran
Afghanistan Pakistan Myanmar
India
Nay Pyi Taw
Ha Noi
Laos
Vientiane
T h a i l a n dV i e t n a m Bangkok
Philippines
Cambodia Phnom Penh Sri Jayawardenpura
Sr i Lanka
Kuala Lumpur
Malaysia
Singapore
Sumat ra
Borneo Indonesia
Papua New Guinea
Jakarta
Destinations Featured
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ASIA’S REGIONS & GATEWAYS
China, Japan, Thailand, Vietnam, Indonesia, Myanmar, Laos, Cambodia and Sri Lanka.
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DESTINATION ASIA ADVENTURE TOURING Asia is blessed with an astounding diversity of geography and nature. Activities and adventurous pursuits range from heart-pounding to relaxing and are easily accessed throughout the country. Kayaking, scuba diving, white Water Rafting, Climbing & Hiking, Cycling and Wildlife
GOLF & SPA PACKAGES Asia is widely regarded as offering an array of therapedic and life changing spa experiences from full health retreats to a beneficial massage. These treatments are a must do experience for an Asian holiday. Asia is a new golf destination with extensive devolpment of challenging courses in beautiful locations.
MINI PACKAGES Mini Packages are short visits, based in Gateway Cities. They also demonstrate the proximity of nature to our urban centres by combining a city and resort experience. These packages include unique culinary, cultural, adventure andeducational experiences and the must see tours and sites for Asia’s gateway cities.
RESORT & BEACH STAYS Asia is home to the most beautiful beaches offering a variety of resort stays from basic hotel accommodation, luxurious resorts and private villas.Some of the more popular beach locations offer extensive oppotunities and services and can be found in Indonesia and Thailand. Out-of-the-ordinary beach vacations awaiting to be discovered in Cambodia Vietnam and Sri Lanka. Picture-perfect sands, coconut trees and palm fronds adorn each one, but there the similarities end. Choose from busy beaches, teeming with vendors and cafes, or secluded strips with not another person in sight.
ESCORTED TOURS The selection of Escorted Holidays spans the country from coast to coast and the tours vary in duration from 7 to 21 days. All are guided by an experienced and knowledgeable tour director and departures are offered in several different languages. The tours include accommodation, sightseeing, some attractions and meals, and coach transportation. 12
THE PUBLICATION
2014 / 2015
A uniquely high quality consumer publication white labelled for branded distribution and use by Koolivoo partners.
ASIA
D E S T I N AT I O N B R O C H U R E
This fresh print publication is designed with imagery that illustrates the diverse range of experiences in Asia. This crafted brochure captivates the client and stimulates interest to include Asia in their travel plans. Print Specifications • Destination: Asia • Publishing Cycle: Annual • Size: A4 297 mm x 210 mm, portrait • Pages: 164 text pages • Finish: Perfect Bound with matte
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MICROSITES
The content feeds allow you to rebrand white label data to further serve your clients online, through a stand-alone promotional option or in combination with your white label publications. The microsites and content feeds offer you an exciting way to present destinations and products online, at a fraction of the cost of developing a site on your own. Benefits of microsites and content feeds: • Detailed product information and images • Property location maps • Destination introductions • Video content • Real-time content • No need for maintenance • Attractive, consistent presentation of products • Simple website integration
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SUB HEADING / Heading
Sonora Resort
Sa E m lite pl Par e tne La r yo ut
We have developed the XML technology to deliver rich, quality product content to our partners’ websites via white labelled microsites. These microsites complement the publications’ content and allow the reader to learn about products and services in more depth. We store the content in our dynamic publishing system, Didgigo, which offers real-time information and attractively presents destination and product details, including descriptions, features, maps, images, video content and a contact mail form.
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Ficim estium est, core pos escipsam, idusdam faceperro iunt etur. Qui omnime pratem iderum que ditatuire nobitas as autem eatectem. Ovit, nos doluptae sequos denimus reperferum fugia pla idit, sediost aut odisciendem volo bla di quundit quam ut aborias qui ipient que nobisit accaepuidae modiam volest, aligni dolorem quiatibere, acepero idusda qui quis qui sim ipsae vero voluptatio. Hil eum qui volorisessitis consed modio elit qui dendit et ea sequam amusant autet ut vidisimusdae serrore henient ionserr ovidierum aliciur. Debit ipsius re sumiqui offictur aspe maximusam aut omnis moluptaspel quam. Event labores tibusan dictorr orepelit haria perionse laut abor audae di ullaum nobis pello masi assimus econecto dolore ravoluptatet. Qui venda expla ex estrum istis iueeum sinis et reri cominis quam lab imea vid estion parum quatiyhates earum harum eium ethieni dis alibust vidit, anihillique aped que inqui.
Partner Web Address
Map page X Reference X
from XX pp
PRICING PUBLICATION PRODUCTION SPECIFICATIONS Destination Asia 2014-15 Approx. Delivery Date
Pages
Size
Weight per Brochure
Cover Paper Stock
Text Paper Stock
Binding
December 15, 2013
160 + 4
210 x 297mm portrait (A4)
0.43 kg
1/s Matt lamination on 260gsm C2S Art Board
80gsm matt art paper
Notchbound
Efficient Quantities 2,500 Brochures
5,000 Brochures
10,000 Brochures
15,000 Brochures
20,000 Brochures
Price per Brochure
Total Price for Brochures
Price per Brochure
Total Price for Brochures
Price per Brochure
Total Price for Brochures
Price per Brochure
Total Price for Brochures
Price per Brochure
Total Price for Brochures
$2.63
$6,575
$2.11
$10,550
$1.79
$17,900
$1.63
$24,450
$1.54
$30,800
Other Quantities Available 500 Brochures
1,500 Brochures
2,000 Brochures
3,000 Brochures
4,000 Brochures
7,500 Brochures
Price per Brochure
Total Price for Brochures
Price per Brochure
Total Price for Brochures
Price per Brochure
Total Price for Brochures
Price per Brochure
Total Price for Brochures
Price per Brochure
Total Price for Brochures
Price per Brochure
Total Price for Brochures
$6.80
$3,400
$3.41
$5,115
$2.83
$5,660
$2.50
$7,500
$2.33
$9,320
$1.98
$14,850
Content Mediums Available Microsite
Tablet Brochure, Including Ipad App
Video Brochure in English
Language Voice Over
$2,883
$6,709
$3,157
$2,104
Terms & Conditions All prices are in US Dollars. Print prices include full customisation creative, black plate change, printing and shipping. Print prices are calculated within the bulk print run. Separate print runs will be quoted on request and attract a significantly higher rate. Shipping based on DDU (Deliver Duty Unpaid) Any Duty eg GST, VAT and other taxes are to be paid by the goods receiver. Shipping to Russia is based on CIF (Cost, Insurance and Freight Delivery Only) The delivery is to the port only with the receiver to pay for the duties and onwards transfer in the country. Tablet and Video brochure prices are a guide only.
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TIMEFRAME
Q4, 2012 OCT
NOV
Q1, 2013 DEC
JAN
FEB
Q2, 2013 MAR
APR
MAY
Q3, 2013 JUN
JUL
AUG
Q4, 2013 SEP
DESTINATION ASIA CONFIRMATION
PRODUCT CONTRIBUTIONS DESIGN CUSTOMISATION AND PROOF COLLATING BROCHURE PRINTING AND DELIVERY
OCT
NOV
DEC
ABOUT KOOLIVOO Worldwide it is believed that the next level of competitive advantage will come from alliance companies, which excel at interconnecting their resources to their joint business objectives, vision, strategy and performance.
Koolivoo exclusively specializes in creating and implementing strategic alliances to target new evolving markets in tourism today. The art of the alliance is the strategy of maximising reach, servicing and satisfaction of target markets whilst minimising costs.
koolivoo View our corporate brochure.
http://bitly.com/koolivoo_brochure
www.koolivoo.com.au 17
MORE INFORMATION To confirm your participation, please email or phone Philip Genochio or Chris McKinley on the below details. Philip Genochio Sales Manager Asia phone +84 1204 462 400 skype genochio philip.genochio@koolivoo.com.au Chris McKinley Director of Sales & Marketing Level 1, 143 Lake Street Po Box 7099, Cairns 4870 Australia phone +61 7 4041 2822 mobile +61 418 760 177 chris.mckinley@koolivoo.com.au
www.koolivoo.com.au
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