Koolivoo Corporate Brochure 2016

I N N O VAT I V E SOLUTIONS FOR PEOPLE

WE BELIEVE TRAVEL IS A BUSINESS OF DREAMS

No one needs a holiday. People want a holiday—one that suits their self-image and their hopes. Aspirations are key.

PRODUCT MEETS CONSUMER ASPIRATIONS

WHEN YOU CONNECT YOUR S T R AT E G Y, O B J E C T I V E S , VA L U E S A N D RESOURCES, YOU GAIN A SIGNIFICANT C O M P E T I T I V E A D VA N TA G E O U R S T R AT E G Y

Target travellers’ aspirations, then present authentic experiences incorporating multiple brands. The result?

Companies spend less to attract travellers who spend more.

CONNECT VALUES, OBJECTIVES, STRATEGY AND RESOURCES

YIELD

CREATIVITY

PRODUCT PERCEIVED AS COMMODITY

The Internet has made travel a commodity. On most travel websites, price and availability override just about everything else, including quality, service and brand image. But when people take a holiday, they’re not buying commodities. They’re buying a life-changing event.

EXPENSE SAVING

EXPERTISE

COMPETITIVE A D VA N TA G E

EFFICIENCIES

The world’s affluent are getting richer. They will pay more to fulfill their travel aspirations—but less if they perceive travel as just a commodity.

TIME SAVINGS

DISCONNECT VALUES, OBJECTIVES, STRATEGY AND RESOURCES

That’s where Koolivoo comes in.

OUR RESOURCES

We create strategies and resources that aim squarely at travellers’ aspirations. Our products encourage travellers to see your services as tickets to adventure, relaxation and rejuvenation. And when you sell dreams rather than commodities, your only limits are affluent travellers’ imaginations.

Content: Breathtaking imagery, professionally written copy and eye-catching creative designs.

WHEN YOU DELIVER AUTHENTIC, MEMORABLE EXPERIENCES YOU F O S T E R E N O R M O U S B R A N D L O YA LT Y

Travel is one of life’s most rewarding luxuries Let us help you integrate your products and services into the entire customer experience, from the moment travellers first think about taking a trip until the moment they return home.

Media: Print publications, digital content, tablet apps, e-books, video brochures, proposal and fact-sheets and microsites.

OUR VALUES

We are knowledgeable specialists with a focus on excellence.

We are capable, visionary and innovative. Our message is aspirational and our reach is global.

OUR OBJECTIVES

Target affluent travellers, convert their interest in travel to an intention to travel and grow yield.

Don’t just meet their needs. Delight travellers, and they’ll love your brand.

So how do you find the right travellers and enthral them?

Travel is an intangible purchase. Marketing assets developed by Koolivoo engage the client with magnificently creative design, copy and imagery. They foster positive feelings about our partners’ brands, complementing the development of enduring relationships.

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WE BELIEVE

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WE INSPIRE W E A R E G R AT E F U L T O B E C E L E B R AT I N G 1 0 Y E A R S O F K O O L I V O O I N 2 0 1 6 .

From small beginnings we expanded our business model to many continents, creating enduring relationships through delivering our commitments. We began our investment in innovation in 2008, and are proud of our cutting edge solutions that bring power to our people.

I am thrilled to present our next 10 years of products and solutions that drive personalisation and connectivity for our people, that build efficiencies and creativity ensuring greater profits for our people.

We believe that everyone has the opportunity for an incredible life.

Matt McKinley, Managing Director

OUR INFLUENCE WILL DRIVE UP YOUR CONVERSIONS AND YIELD

Your challenge is to convert new and existing clients who are generally interested in destinations into paying travelling clients.

In each step of the purchase cycle, you need to engage clients and inspire them to use your services.

Tour operators can stimulate their clients’ ultimate purchase and travel decisions through a variety of resources, each leveraging touch points within the cycle.

INTEREST

Our Publications are the most powerful converter of people “just interested” in travel to Australia to making their decision to travel.

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INTENT

Our assets allow for cost-effective marketing -reducing risk and the initial outlay of resources whilst increasing return on investment. Koolivoo’s solutions ensures that your services can be leveraged and presented to your highly valued clients throughout the entire travel purchase cycle.

ACTIVE PLANNING

People research online to plan their trips - we feed your product’s images and descriptions to our partners’ websites so you are available for this research.

PURCHASE

TRAVEL

People planning their trip talk to our partners.

Through our new proposal solution these people now receive the most magnificent travel proposals, that present your product significantly right at the time of transaction vastly increasing your conversion to sales.

WE INSPIRE

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YOU ARE UNIQUE, SO CUSTOMISE FULL COLOUR CUSTOMISATION

WHITE LABEL RESOURCES

We “white label” marketing assets for use by partner tour operators, travel agents and wholesalers throughout the world.

BACK COVER

FRONT COVER

Our customisation allows you to enhance your brand capital, by: 1. Presenting your capabilities, services, and preferred itineraries and supplier products 2. Incorporating copy in your language, your rates, currencies and value adds.

We do all the costly grunt work in production, printing and delivery.

CUSTOM PAGES

SHARED PAGES

Cooperative support: Services Itineraries

Black plate customisation: Rates and specific packages Custom language pages

PA RT N E R S H I P C O S T S Title

Price Per copy Delivered $USD

Supplier Participation

Pages

2000

5000

Elite

Preferred

Feature

Listing

Destination Africa

128 + 4

US$ 2.25

US$ 1.72

$ 5,482

$ 2,826

$ 1,460

$ 869

Destination Australia and New Zealand

160 + 4

US$ 2.69

US$ 2.00

$ 5482

$ 2,826

$ 1,460

$ 869

The Ultimate to do List Canada

96 + 4

US$ 2.14

US$ 1.67

$ 4,995

$ 3,190

$ 1,249

$ 819

The Ultimate to do List Australia / New Zealand

96 + 4

US$ 2.14

US$ 1.67

$ 4,995

$ 3,190

$ 1,249

$ 819

The Ultimate to do List Africa

96 + 4

US$ 2.14

US$ 1.67

$ 4,995

$ 3,190

$ 1,249

$ 819

The Ultimate to do List Indian Ocean

96 + 4

US$ 2.14

US$ 1.67

$ 4,995

WHITE LABELLING

Products

Brand

Participate in the resource-planning process ensure your preferences are included. Add your preferred itineraries in your custom pages.

Connect your brand to the white label resource and build distinction and meaning. Affect consumers’ choices and create lasting engagement and loyalty.

Services

Languages

Detail your quality, credibility and personal values to foster a client connection.

Tailor your communications to your audience.

Rates Include your rates, value add and other unique information.

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YOU ARE UNIQUE, SO CUSTOMISE

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G L O B A L PA R T N E R S G L O B A L PA RT N E R S M E A N S G L O B A L D I S T R I B U T I O N .

Over the last 10 years Koolivoo has assisted over 65 of the world’s best travel businesses present to the their client base significant marketing assets that have delivered conversion and new revenues. Each of these assets includes the services of many of the best product suppliers in Tourism and Travel.

N O R W AY SWEDEN UK CANADA

FRANCE

USA

FINLAND NETHERLANDS GERMANY SWITZERLAND I TA LY

BRAZIL AFRICA

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AUSTRALIA

G L O B A L PA R T N E R S

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I F Y O U W A N T T O C AT C H M O R E BUTTERFLIES, DON’T SEEK A BIGGER NET

BUILD A BETTER GARDEN PERSONALISED PROPOSAL BOOKS AND BOOKLETS

Our partners prepare detailed, bespoke itinerary proposals for clients that eventually experience your service.

Currently, proposal production is time consuming to deliver and presented in a basic document or pdf which is not engaging for the traveller.

Our new solution takes the pain out of the organisation and production of proposals while greatly increasing conversion opportunity. Imagine what your clients will think and feel about you.

NEW I N N O VAT I O N !

PERSONALISED ITINERARY PROPOSALS FULL OF COLOURFUL CONTENT

Our new services allow you to effortlessly build creative, colourful and enticing itinerary proposals that inspire your clients to travel with you.

Our system, Didgigo, is home to your new CRM and flexible itinerary building platform. Utilise our massive library of “Koolivoo Verified” digital content including vibrant imagery, regularly updated facts and professionally edited descriptions of thousands of destinations, accommodations, tours and activities worldwide. If you have products or your own images or descriptions you can easily include these in your itineraries as well.

NEW I N N O VAT I O N !

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BUILD A BETTER GARDEN

You can give up using Word Documents and start using the power and automation of Didgigo and Adobe InDesign to generate your high-quality, custom-branded proposals and their network.

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We have created new solutions for you to attract and convert more clients whilst saving you time and money.

IMAGINE BUILDING YOUR NEW GARDEN.

PERSONALISED PROPOSAL WEBSITES

Interactive Websites created just for your client’s proposal.

Capturing all the colour and rich digital content delivered at the desktop, tablet or mobile platforms.

Allow your clients to dive deeper into their itinerary, packed with details of each destination, experience, activity and accommodation drawn from the depth of quality images, descriptions and facts stored and refined in Didgigo.

Use the personalised websites to engage in two way dialogues with your clients, with responsive forms and the capacity to share content and details via email, Facebook and other mediums.

NEW I N N O VAT I O N !

When your clients travel, the PURL (Personalised Website) becomes a tool for storing details relating to their trip. With the capacity to make destination and product reviews, upload images and share with you and their network.

WE HAVE REACHED THE AGE WHERE

P E R S O N A L I S AT I O N I S T H E O N LY W AY TO CUT THROUGH THE CLUTTER.

Didgigo offers “relationship” tools allowing you to capture and store butterflies. Gain insights from your client’s experience after their trip to further build the relationship with them. Let them share their experience with their connections, increasing referrals and repeat travellers!

Our product roadmap will enhance Social Listening where each clients Social Media feed and Tripadvisor Ratings are visible so you know when to connect and what to say. – Its says its in the product roadmap saying in the future.

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B U I L D A B E TATSEPRI RGAATRI O DE NN S

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GROW DIRECT O N E T O O N E M U LT I C H A N N E L M A R K E T I N G P U T T H E C U S T O M E R AT T H E C E N T E R O F E A C H C O M M U N I C AT I O N

Imagine a solution that positions your clients name on images, or exactly talks to their preferences.

Our One to One Campaign tools drive up response rates through cross media solutions including Personalised mailers and reply cards.

Automated Personalised Emails that lead to Responsive URLS - gather new information to tailor the next wave of communication.

NEW I N N O VAT I O N !

WE CAN HELP YOUR C A M PA I G N S U C C E E D

Didgigo is built to be open. Our technology architecture makes it easy to tailor your solution. Our product lines are scalable to support your business growth.

D ATA D R I V E N AND PRINT VDP

CROSS MEDIA

C A M PA I G N MANAGEMENT

SERVICES

C R E AT I V E TOOLS

Power you documents with variable data

Extend your reach across multiple channels

Plan, visualize, automate multi-channel campaigns

Extend your values and capabilities

Design for every channel

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A SNPEI RTAOT I O O ON N ES M U LT I C H A N N E L M A R K E T I N G

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D I G I TA L W E B S I T E S O L U T I O N S USING VIBRANT AND ENGAGING DESIGNS IN CONJUNCTION WITH U S E R - F R I E N D LY F U N C T I O N A L I T Y A N D A S L E E K L AY O U T, W E W I L L H E L P G R O W T H E D I G I TA L P R E S E N C E .

Maximising the scope of your brand, and incorporating the large library of imagery and content we house in our database, we build luxurious and innovative websites to assist in the visual appeal and promotion of your company and products to the discerning high-end client. Site are responsive mobile-friendly layouts and supported by extensive relevant content and social media capabilities.

DESIGN

Koolivoo create branding and website templates specific to your requirements. All templates are custom-built by our design team and modified until you are 100% satisfied with the look and feel. Through our project management and planning process we will develop a clear understanding of all functionality you require within your website, and ensure it is set up to work exactly as you wish.

MARKETING

CONTENT

Utilizing Koolivoo’s large collection of custom content including extensive imagery and descriptive and factual content, we populate your site with all current and relevant product and destination content we hold. All content provided by Koolivoo is professionally copy edited and translated, ensuring it is of the highest standard. This content may also be used for social media marketing, blog updates, forum posts and newsletters, maximizing reach and elevating SEO.

Utilizing built-in modules, we facilitate simple set-up of social media sharing, newsletters and email campaigns, photo galleries, calendars, blogs and much more! You will find it increasingly straightforward to market your website’s content.

A D O B E B U S I N E S S C ATA LY S T

Koolivoo uses Adobe Business Catalyst for all of our sites.

With this all-in-one unified platform we are able to side-step integration complexities and plugin patches, providing you with easy access for straightforward management of your site.

We will also support you in utilizing all of the tools relevant to your site through this highly powerful platform

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GET PROFESSIONAL O U R C O S T E F F E C T I V E C R E AT I V E S O L U T I O N S O F F E R Y O U A F U L L SUITE OF TOOLS TO GROW YOUR DISTRIBUTION.

E F F O R T L E S S LY M A N A G E Y O U R C O N T E N T D E TA I L

Wow you distribution clients with fact sheets that exceed their expectations delivered in a medium that saves you time and money.

Our experience over the last 10 years is that most tourism suppliers present confusing, hard to understand Fact Sheets, that cannot be used by the trade.

Didgigo allows you to organise and maintain your product’s facts, descriptions, languages, Hi-res and Web-res Images, Video, Maps, Directions and Trade Contacts. Our new services support you to professionally present your products saving you time and increasing your opportunity for sales.

Introducing your new sales assistant This clever presentation combines your facts into a beautiful digital tool for use by you and the trade!

Your Hero Images, Descriptions, Facts, Image Library with Downloads, Videos, Training Tools, Dynamic Maps set in a handy tool. Now simply share this tool far and wide.

Our Creative Solutions offer more time and sales for you!

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GET PROFRESSIONAL

NEW I N N O VAT I O N !

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Create Factsheets that sell!

Welcome to the Factchure a cross between the old boring Fact Sheet and a Sales Brochure. At the push of a button your content outputs a Hi-res PDF ready for commercial or in-house printing.

Or you might prefer a Low Res PDF for emailing to the trade & clients or adding to your website for download. You can use our template or upgrade to your own customised designs. As the content is dynamic, you are in control, change your images - push a button and you have a new updated PDF!

GO PRO!

FREE LISTING

STANDARD

NEW I N N O VAT I O N !

COSTUMISED

PROFESSIONAL

MULTI-MARKET

PREMIUM

C ONTENT SE RV I CE S

Add / Edit Content into Didgigo Proof via EFactchure (Not Share) PR ESENTATI O N SE RV I CE S

Proof via EFactchure Proof via Factchure PDF Share / Print / Email Factchure PDF Share / Email / Link EFactchure D ESIGN S E RV I CE S

Customised Factchure PDF Customised EFactchure Tablet and Mobile EFactchure QUAL IT Y SE RV I CE S

Professional Written Copy Hi Res Image Enhancement MULTI L A NG U A G E SE RV I CE S

Professional Translation Services Three Languages Set* Multi Language EFactchure Multi Language Factchure PDF MARK ETING SE RV I CE S

Packages and Specials Personalised Proposals

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G E T P RAOSFPEI R SA S ITOI O NN A SL

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BUSINESS

Y O U ’ R E I N B U S I N E S S F O R Y O U R S E L F, B U T N O T B Y Y O U R S E L F. THERE ARE MILLIONS OF REASONS “WHY” PEOPLE GET INTO THEIR BUSINESS.

THE VALUE OF YOUR NETWORK

W H AT D O Y O U D O ?

People who Know, Like and Trust you

Essentially you become a Business Marketing Coach for your network - using our solution and tools you will be able assist your network to build their business incomes more efficiently. Our agile approach to people, processes and products are solutions that drive more time and money for your network.

YOUR BUSINESS SYSTEMS

Present, Try, Buy, Repeat, Refer.

REFER R E P E AT

KNOW

CUSTOMER LIFECYCLE

BUY

LIKE

TRY

TRUST

Our solutions are designed so you can be your own boss, own your own business but be supported by products and tools that change your business networks lives. At the core of our solutions is to deliver more time and more money for your network. Are you ready?

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YOUR’E IN BUSINESS FOR YOURSELF

For Tourism Product Suppliers • Plan Personalised Multichannel Sales & Marketing Campaigns • Create, Produce and Manage Professional Digital Content - EFactchure • Create, Produce and Manage Professional Print Content - Factchure • Build and Print Product Portfolios • Create Multilanguage Versions • Create and Distribution Business Proposals For Tourism Product Wholesalers and Agents • Plan Personalised Multichannel Sales & Marketing Campaigns • Access and Present Professional Digital and Print Supplier Content • Build and Print Product Portfolio Brochures • Build and Produce Product Portfolio Websites • Create and Distribute Clients Travel Proposals

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“ S TA R T Y O U R O W N M A R K E T I N G B U S I N E S S ” O R “ADD MORE SERVICES TO YOUR REP BUSINESS”

HOW DOES IT WORK?

THE OUTCOME FOR YOU

We have pioneered a unique businesses model, providing innovative marketing solutions driven by technology for the travel and tourism industry. Over the last 10 years we have delivered these solutions to a network of thousands of tourism based business across the globe.

• Flexibility to work the hours you desire • No limit to your income leverage

The solutions are identified in this publication.

1. You can now join us and share these solutions with your network.

2. By sharing our solutions and securing the sale you earn introduction Bonuses.

3. By supporting your network to stay subscribed you earn residual income.

4. By sharing our business model you build your team.

5. By your team duplicating this process you earn multiple residual income.

6. By creating volume for your team you earn team Bonuses.

YOUR TOOLS

• Access to state of the art marketing tools without the heavy investment.

• Full training to get you setup and running.

• Your own suite of Business Management Tools to run business.

• Community Support to mentor your progress.

• Opportunity to grow your income from your network.

THE OUTCOME FOR YOUR NETWORK

• Multiple, simultaneous initiatives that build new income • Multiple connected channels • Fast Timelines (days rather than months) • Highly adaptive people and processes • Tight relationship with the customer, ability to implement experiences that meet their changing needs and heighten expectations

W H AT W E B E L I E V E

We believe that the true power of business is people and relationships.

We believe that a quality life includes freedom, flexibility and financial success

We believe that a quality life balances work, family and friends.

We believe that everyone should unleash to their personal power.

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YOUR’E IN BUSINESS FO ARS PYI O RA UTRISOENL S F

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Passion Purpose Progress Finding Balance isKey

By Alisa McKinley

Prior to 2005 and before Koolivoo surfaced, Matt had work been working two contracts, to grow ATS Pacific’s UK business and to build the revenues of The Lakes Cairns Resort and Spa from zero to $15 Million. Alisa was at home nurturing 4 young children. Finding a home / work balance was tough and with today’s added stresses, life was full.

“Starting our own business allowed us to refocus on our opportunities and work towards a lifestyle balance” “But the realities of growing a small business with limited collateral meant we were often living on less than we had in the past” Alisa recalls.

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FINDING BALANCE

“Our first couple of years we moved to the beach and where lucky to have our office and home side by side, it was a beautiful time, although we were really just scraping by. With In 2008 with 5 kids and a the arrival of Max, our 5th young growing business child we had to take our business to the next level and we strategically moved our business model into Africa, Canada and Latin America.

It was enormously costly but we built our brand in these networks” “With the extra resources we began our investment in innovation. Determined to improve our processes and ultimately to produce an income generating asset.” “Now 6 years later, Didgigo, our marketing solutions system is unrivalled in its application”

“Whilst at home I rediscovered why Matt and I had been successful at running our own small business. Firstly we work hard, secondly we don’t take our health for granted anymore and over the last few years we have invested time into personal development.”

“The greatest gift that my personal health project has given me is reflection. Koolivoo has been the vehicle for Matt and me to have a life full of passion, purpose and progress.

When you invoke the passion personally or in your business to do the hard work, you can achieve the freedom at whatever level you desire.”

In 2007 the family hit 7 people and the business was only just starting.

“We have learnt that what you dare to dream you can achieve. We are goal-driven people that continually set the bar high and as a business we continue to stretch and grow our impact on the world, our products, and the individuals who are part of our family. No matter the goal, we provide systems to accomplish time-bound, measurable outcomes.

We are dedicated to reaching our goals while adhering to all of our core values. We take the time to celebrate our victories and our efforts. We reward ourselves and our team for their hard work and achievements. Then we set another goal and start striving anew.” Alisa believes.

“Everything we do is designed to integrate simple and seamless ideas.”

In 2011 and 2013 we explored the USA for two months at a time

“However we did not prioritise our health and by 2012 we were both suffering from a lack of energy, feeling burnt out and not coping to our best with the challenges that life was presenting.”

“I decided to change. To start my life again with my health the number priority, once I did this everything shifted.

Through a great friend sharing her new found health solution, I proceeded to lose 20kgs in weight and become active daily. My passion for being a great mum returned and I felt full of life again” Alisa says.

With purpose in my mind, passion in my heart, progress is the only option forward.

“Now that I have found balance with my nutrition, no goal is too big, no dream is too hard and nothing is unobtainable. Now I personally can impact my community, my friends and family. “ Life is to be lived so let’s get on with living it. And if you not feeling connected with your life’s purpose start with your health. I have a solution that can work for you, just ask me to show you how!

FACEBOOK.COM/ALISA.MCKINLEY

FINDING BALANCE

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OUR GOAL IS TO DO

BUSINESS WITH PEOPLE W H O B E L I E V E I N W H AT WE BELIEVE.

We believe that people make the difference.

We are an industry of Dreams not Commodities That people want to be inspired and feel unique That profits come from authenticity, creativity and connections.

The our innovation drives efficiencies that improve people’s lives.

That our solutions can be shared to benefit many people’s lives.

N O W I S A LWAY S B E T T E R T H A N L AT E R B E C A U S E T O D AY I S T H E YOUNGEST YOU WILL EVER BE.

There is no secret. I simply showed my plan to 1200 people . 900 Said no, I signed up 300 people, 85 actually did anything, 30 took it out serious & 11 made me a multi millionaire - Bill Gates

ABN: 31151153114 email: matt.mckinley@koolivoo.com.au Office Phone: +61 7 4041 2822 Fax: +61 7 4041 2422 First Floor, 143 Lake Street, PO Box 7099 Cairns, Queensland, Australia 4870 KOOLIVOO.COM.AU

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