THE ULTIMATE TO DO LIST Product Guidelines
koolivoo
koolivoo www.koolivoo.com.au
Product Descriptions How to best present your product In the interests of best presenting your product to market, we ask suppliers to provide their own copy for our publications. Please take this opportunity to include the following: • Content appropriate to the international leisure market • Unique selling points of your product – ie. what makes your product appealing to the international market? Do not list facilities or services, describe them. • Location – eg. where is your product in relation to the nearest capital city or well known places of interest? • Getting there – eg. transfers / hotel pick-ups / remote access. • The type of product – ie. type of accommodation / duration of tour(s) / language (if other than English) / maximum passenger numbers. • Any significant recent improvements – eg. upgrades or developments to your product. • Target market – eg. ideal for honeymooners. • Anything else the agent or consumer needs to know – eg. closure dates / adults only.
Copy editing For consistency, objectivity and market appeal, our product copy editor will edit where necessary in accordance with the following guidelines. Please adhere to these as much as possible:
DO NOT INCLUDE
INSTEAD INCLUDE
Star ratings
Descriptions (‘modern and stylishly appointed’)
Bonus offers
(Ensure your bonus offers are contracted)
Exaggerations
Honest descriptions
Superlatives (eg.‘best’ location)
Details (‘located next to the park’)
Long lists of awards
One or maximum two recent awards
Conference facilities
Leisure facilities
Tour itinerary
Tour description
Websites or contact details
(Calls to action will be to the booking agents)
For support in your region contact: Storm Napier – Africa, Indian Ocean and Asia Business Manager storm.napier@koolivoo.com.au | Skype: storm.napier Dean Matejcek – Australia, New Zealand, South Pacific and Latin America dean.matejcek@koolivoo.com.au | Skype: dean.matejcek Julie Suehiro – Canada and USA julie.suehiro@koolivoo.com.au | Skype: julie.suehiro
STYLE AND GRAMMAR - Do not use double return spacing for paragraph returns, one single return is sufficient. - Do not use double spaces between sentences. Single space only. - Avoid first person (‘we/our’). Use second person (‘you/your’). - Numbers one to ten will be spelt out, with some well-known exceptions (‘9-hole golf course’, ‘4WD’). - Numbers 11 and higher, use digits. - Do not start a sentence with a number. - Do not use unnecessary capitalisation. - Use ‘per cent’ not %. - Do not use ampersands (&) except when in product name or B&B. - Complimentary means free of charge or flattering (‘complimentary drinks’). - Complementary means matching or balancing (‘furnishings complement the architecture’). - Apostrophe use (one hour’s drive, two hours’ drive, one night’s accommodation, three nights’ accommodation). - If needed use single quotation marks (‘the famous ‘Cage of Death’ at our..’). - It’s means it is / Its is possessive (‘its decor’). - Use on-site not on site/ Use air-conditioning not air conditioning / Use award-winning not award winning. - Use Internet not internet.
COPY LANGUAGE: UK English – Please note all copy must be submitted in UK English. This will then be edited and translated by Koolivoo to suit our multiple partners.
MEASUREMENTS: Metric (imperial) – Please note, due to the multiple markets Koolivoo targets, all measurements must be presented in both metric and imperial in this format: metric (imperial).
koolivoo www.koolivoo.com.au
Using Didgigo Step by step guide for using Didgigo STEP 1 LOGIN TO DIDGIGO 1) See email for website link, username and password STEP 2 EDIT YOUR PROOF 1) Click the EDIT button 2) Follow steps under How To Edit Your Proof (left-hand column), to change/add images and text 3) Click the save button if you need to return to make further edits 4) Click the SUBMIT button if you are finished editing Please note, your content may be edited for consistency and in accordance with our style guide.
Images When choosing images to upload, please choose your highest resolution images, as these are directly used in the brochure. You may also choose to upload more images than required by your allocated ad size. When naming your image files, please keep the name simple and limited to 15-20 characters. No spaces, symbols or special characters. Please note, any stretching or cropping of the images in Didgigo are due to the limitations of the Didgigo proofing system and will not be represented in the final printed publication. Images will be framed to their best advantage for print.
04 Country
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Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi, ipsum pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat. Sed quis velit. Nulla facilisi. Nulla libero. Vivamus pharetra posuere sapien. Nam consectetuer. Sed aliquam, nunc eget euismod ullamcorper, lectus nunc orci, nibh eget ipsum.
Product Name - Lorem ipsum dolor sit amet, consectetuer adipiscing morbi commodo, sed gravida, orci magna rhoncus neque
Product Name - Lorem ipsum dolor sit amet, consectetuer adipiscing morbi commodo, sed gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim Lorem ipsum dolor sit amet, adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat condimentum. pharetra posuere sapien. Nam consectetuer. Sed, nunc eget euismod ullamcorper, lectus nunc ullamcorper, bibendum enim nibh eget ipsum. Donec porttitor ligula eu dolor. Maecenas vitae nulla consequat libero cursus venenatis. Nam magna enim, accumsan eu, blandit sed, blandit. Quisque facilisis erat a dui. Nam ornare dolor. Cras gravida, diam sit amet rhoncus ornare, erat elit consectetuer erat, id id velit vitae ligula egestas pede nibh eget odio. Proin tincidunt, velit vel porta elementum, magna diam molestie sapien, non aliquet massa pede eu. Sed, nunc eget euismod ullamcorper, lectus diam. Aliquam iaculis. Fusce et ipsum et nulla tristique facilisis. Donec eget sem sit amet ligula viverra gravida. Etiam vehicula urna vel turpis. Suspendisse sagittis ante a urna.
Lorem ipsum dolor sit amet, consectetuer adipiscing fermentum bibendum enim nibh eget ipsum elit. Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat. Aliquam erat volutpat. Sed quis velit. Nulla facilisi. Nulla libero. Vivamus pharetra posuere sapien. Nam consectetuer. Sed aliquam, nunc eget euismod ullamcorper, lectus nunc ullamcorper orci, fermentum bibendum enim nibh eget ipsum. Donec porttitor ligula eu dolor. Maecenas vitae nulla consequat libero cursus venenatis. Nam magna enim, accumsan eu, blandit sed, blandit a, eros.
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Lorem ipsum dolor sit amet, consecter adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat. Sed quis velit. Nulla facilisi. Nulla libero. Vivamus pharetra posuere sapien. Nam consectetuer. Sed aliquam, nunc eget euismod ullamcorper, lectus nunc ullamcorper orci, eu dolor. Maecenas vitae nulla libero cursus venenatis. Nam magna enim, accumsan eu, blandit sed, blandit a, eros. Quisque facilisis erat a dui. Nam malesuada ornare dolor. Cras gravida, diam sit amet rhoncus ornare, erat elit consectetuer erat, id egestas pede nibh eget odio.
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Experience Title
Product Name
Product Name Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi, ipsum pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat. Sed quis velit. Nulla facilisi. Nulla libero. Vivamus pharetra posuere sapien. Nam consectetuer. Sed aliquam, nunc eget euismod ullamcorper, lectus nunc orci, nibh eget ipsum.
Lorem ipsum dolor sit amet, consecter adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat. Sed quis velit. Nulla facilisi. Nulla libero. Vivamus pharetra posuere sapien. Nam consectetuer. Sed aliquam, nunc eget euismod ullamcorper, lectus nunc ullamcorper orci, eu dolor. Maecenas vitae nulla libero cursus venenatis. Nam magna enim, accumsan eu, blandit sed, blandit a, eros. Quisque facilisis erat a dui. Nam malesuada ornare dolor. Cras gravida, diam sit amet rhoncus ornare, erat elit consectetuer erat, id egestas pede nibh eget odio.
05 Country
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Experience Title
Product Name - Lorem ipsum dolor sit amet, consectetuer adipiscing morbi commodo, sed gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat. Sed quis velit. Nulla facilisi. Nulla libero. Vivamus pharetra posuere sapien. Sed aliquam, nunc eget euismod ullamcorper, lectus nunc ullamcorper orci, fermentum bibendum enim nibh eget ipsum. Donec porttitor ligula eu dolor. Maecenas vitae nulla consequat libero cursus venenatis. Nam magna enim, accumsan eu, blandit sed, blandit a, eros. Quisque facilisis erat a dui. Nam malesuada ornare dolor. Cras gravida, diam sit amet rhoncus ornare, erat elit consectetuer erat, id egestas pede nibh eget odio. Proin tincidunt, velit vel porta elementum, magna diam molestie sapien, non aliquet massa pede eu diam. Aliquam iaculis. Fusce et ipsum et nulla tristique facilisis. Donec eget sem sit amet ligula viverra gravida. Etiam vehicula urna vel turpis. Suspendisse sagittis ante a urna. Morbi a est quis orci consequat rutrum.
Nullam egestas feugiat felis. Integer adipiscing semper ligula. Nunc molestie, nisl sit amet cursus convallis, sapien lectus pretium metus, vitae pretium enim wisi id lectus. Donec vestibulum. Etiam vel nibh. Nulla velit vel porta elementum, magna diam molestie sapien, non facilisi. Mauris pharetra. Donec augue. Fusce ultrices, neque id dignissim ultrices, tellus mauris dictum elit, vel lacinia enim metus eu nunc. Proin at eros non eros adipiscing mollis. Donec semper turpis sed diam. Sed consequat ligula nec tortor. Integer eget sem. Ut vitae enim eu est vehicula gravida. Morbi ipsum ipsum, porta, tempor id, pharetra posuere sapien. Nam consectetuer. Sed aliquam, nunc eget euismod auctor vitae, purus. Pellentesque neque. Nulla luctus erat vitae libero. Integer nec enim.
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Product Name Max: 27 characters (including spaces)
Product Description Max: 60 words / 425 characters (including spaces and no paragraph)
www.koolivoo.com.au
Product Name Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi, ipsum pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat. Sed quis velit. Nulla facilisi. Nulla libero. Vivamus pharetra posuere sapien. Nam consectetuer. Sed aliquam, nunc eget euismod ullamcorper, lectus nunc orci, nibh eget ipsum.
Product Images One high resolution image Image Specifications (absolute minimum): 50mm (w) x 60mm (h) 300dpi at 100%
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Product Images Two high resolution images Image Specifications (absolute minimum): 70mm (w) x 50mm (h) 300dpi at 100%
Product Name Max: 50 characters (including spaces) Tagline Max: 15 words / 100 characters
Product Description Max: 100 words / 650 characters (including spaces and 1 paragraph return)
www.koolivoo.com.au
Product Name - Lorem ipsum dolor sit amet, consectetuer adipiscing morbi commodo, sed gravida, orci magna rhoncus neque Lorem ipsum dolor sit amet, consectetuer adipiscing fermentum bibendum enim nibh eget ipsum elit. Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat. Aliquam erat volutpat. Sed quis velit. Nulla facilisi. Nulla libero. Vivamus pharetra posuere sapien. Nam consectetuer. Sed aliquam, nunc eget euismod ullamcorper, lectus nunc ullamcorper orci, fermentum bibendum enim nibh eget ipsum. Donec porttitor ligula eu dolor. Maecenas vitae nulla consequat libero cursus venenatis. Nam magna enim, accumsan eu, blandit sed, blandit a, eros.
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Product Images Three high resolution images Image Specifications (absolute minimum): 120mm (w) x 100mm (h) 300dpi at 100%
Product Name Max: 50 characters (including spaces) Tagline Max: 25 words / 160 characters
Product Description Max: 150 words / 1,000 characters (including spaces and 1 paragraph return)
www.koolivoo.com.au
Product Name - Lorem ipsum dolor sit amet, consectetuer adipiscing morbi commodo, sed gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim Lorem ipsum dolor sit amet, adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat condimentum. pharetra posuere sapien. Nam consectetuer. Sed, nunc eget euismod ullamcorper, lectus nunc ullamcorper, bibendum enim nibh eget ipsum. Donec porttitor ligula eu dolor. Maecenas vitae nulla consequat libero cursus venenatis. Nam magna enim, accumsan eu, blandit sed, blandit. Quisque facilisis erat a dui. Nam ornare dolor. Cras gravida, diam sit amet rhoncus ornare, erat elit consectetuer erat, id id velit vitae ligula egestas pede nibh eget odio. Proin tincidunt, velit vel porta elementum, magna diam molestie sapien, non aliquet massa pede eu. Sed, nunc eget euismod ullamcorper, lectus diam. Aliquam iaculis. Fusce et ipsum et nulla tristique facilisis. Donec eget sem sit amet ligula viverra gravida. Etiam vehicula urna vel turpis. Suspendisse sagittis ante a urna.
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Product Images Four high resolution images Image Specifications (absolute minimum): MAIN IMAGE 230mm (w) x 140mm (h) 300dpi at 100% SMALLER IMAGES 50mm (w) x 50mm (h) 300dpi at 100%
Product Name Max: 50 characters (including spaces) Tagline Max: 25 words / 160 characters
Product Description Max: 280 words / 1,840 characters (including spaces and 2 paragraph returns)
Product Name - Lorem ipsum dolor sit amet, consectetuer adipiscing morbi commodo, sed gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat. Sed quis velit. Nulla facilisi. Nulla libero. Vivamus pharetra posuere sapien. Sed aliquam, nunc eget euismod ullamcorper, lectus nunc ullamcorper orci, fermentum bibendum enim nibh eget ipsum. Donec porttitor ligula eu dolor. Maecenas vitae nulla consequat libero cursus venenatis. Nam magna enim, accumsan eu, blandit sed, blandit a, eros. Quisque facilisis erat a dui. Nam malesuada ornare dolor. Cras gravida, diam sit amet rhoncus ornare, erat elit consectetuer erat, id egestas pede nibh eget odio. Proin tincidunt, velit vel porta elementum, magna diam molestie sapien, non aliquet massa pede eu diam. Aliquam iaculis. Fusce et ipsum et nulla tristique facilisis. Donec eget sem sit amet ligula viverra gravida. Etiam vehicula urna vel turpis. Suspendisse sagittis ante a urna. Morbi a est quis orci consequat rutrum.
www.koolivoo.com.au
Nullam egestas feugiat felis. Integer adipiscing semper ligula. Nunc molestie, nisl sit amet cursus convallis, sapien lectus pretium metus, vitae pretium enim wisi id lectus. Donec vestibulum. Etiam vel nibh. Nulla velit vel porta elementum, magna diam molestie sapien, non facilisi. Mauris pharetra. Donec augue. Fusce ultrices, neque id dignissim ultrices, tellus mauris dictum elit, vel lacinia enim metus eu nunc. Proin at eros non eros adipiscing mollis. Donec semper turpis sed diam. Sed consequat ligula nec tortor. Integer eget sem. Ut vitae enim eu est vehicula gravida. Morbi ipsum ipsum, porta, tempor id, pharetra posuere sapien. Nam consectetuer. Sed aliquam, nunc eget euismod auctor vitae, purus. Pellentesque neque. Nulla luctus erat vitae libero. Integer nec enim.
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Do roduc ub t Pres le enta Pa tion ge Spec Sp ificati r e ons ad Product Images Five high resolution images Image Specifications (absolute minimum): MAIN IMAGE 230mm (w) x 200mm (h) 300dpi at 100% SMALLER IMAGES 120mm (w) x 70mm (h) 300dpi at 100%
Product Name - Lorem ipsum dolor sit amet, consectetuer adipiscing morbi commodo, sed gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim
Tagline Max: 25 words / 160 characters
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat. Sed quis velit. Nulla facilisi. Nulla libero. Vivamus pharetra posuere sapien. Sed aliquam, nunc eget euismod ullamcorper, lectus nunc ullamcorper orci, fermentum bibendum enim nibh eget ipsum. Donec porttitor ligula eu dolor. Maecenas vitae nulla consequat libero cursus venenatis. Nam magna enim, accumsan eu, blandit sed, blandit a, eros. Quisque facilisis erat a dui. Nam malesuada ornare dolor. Cras gravida, diam sit amet rhoncus ornare, erat elit consectetuer erat, id egestas pede nibh eget odio. Proin tincidunt, velit vel porta elementum, magna diam molestie sapien, non aliquet massa pede eu diam. Aliquam iaculis. Fusce et ipsum et nulla tristique facilisis. Donec eget sem sit amet ligula viverra gravida. Etiam vehicula urna vel turpis. Suspendisse sagittis ante a urna. Morbi a est quis orci consequat rutrum. Nullam egestas feugiat felis. Integer adipiscing semper ligula. Nunc molestie, nisl sit amet cursus convallis, sapien lectus pretium metus, vitae pretium enim wisi id lectus. Donec vestibulum. Etiam vel nibh. Nulla velit vel porta elementum, magna diam molestie sapien, non facilisi. Mauris pharetra. Donec augue. Fusce ultrices, neque id dignissim ultrices, tellus mauris dictum elit, vel lacinia enim metus eu nunc. Proin at eros non eros adipiscing mollis. Donec semper turpis sed diam. Sed consequat ligula nec tortor. Integer eget sem. Ut vitae enim eu est vehicula gravida. Morbi ipsum ipsum, porta, tempor id, pharetra posuere sapien. Nam consectetuer. Sed aliquam, nunc eget euismod auctor vitae, purus. Pellentesque neque. Nulla luctus erat vitae libero. Integer nec enim.Hent aut autemqui cupta que natemped ut dollabor solesed que earisci liberumqui in perfere, ventibus santore reperiaecti si rectur? Aboresto magniendit digenimin estiass undunt lab imus quo cusam in coriand elenderiam voluptae. Nemolorem quossimus accati dignien ienihil et, accum sincidem site quis evel mostion conectus et, simporibus volendic tectotamet minihillaut qui dolorem olescidem explam, solor a quiassit minctibea aut illorehent aceatet doloremos es elloria cumenectotat explate voluptatque pa voluptat aspist, ium simaximi, aliquidest et et alitaque lat eratur moluptioriat.Ne eossi blatent lam, offic tori sim aliqui vere volum desti simin reste nis velitatisita nos non re enturem ande sum fugitatur re nonsect otatiun dercimu scimagnienim conectem et, offic tem erum et, susam, te optibus quis aligniam, tet que sequidel magnatatios quisimi, to ea qui bera cum quos a accullaborae cone pore volor mod quia etus, quibera consequost hictassus, officatiatur solupis aut dolut qui imet quiam reribuscimin core, officil elluptatus qui ommo vendus sed estior adi res susanda quia si tem fugitate pres qui ditis sande voluptatur si doloreste offi
www.koolivoo.com.au
Product Name Max: 50 characters (including spaces)
Product Description Max: 450 words / 2,840 characters (including spaces and 3 paragraph returns)