koolivoo
YOUR OPPORTUNITY TO BE FEATURED IN THE THIRD EDITION OF
TRAVEL PLANNER
2014-15
AUSTRALIA | NEW ZEALAND | SOUTH PACIFIC ANDERSON VACATIONS, DOWN UNDER ANSWERS AND OZEANIA REISEN
Managed by koolivoo
WE INSPIRE
people to make their travel dreams come true.
TRAVEL PLANNER AUSTRALIA | NEW ZEALAND | SOUTH PACIFIC | 2014-15
WE BELIEVE
Travel is a business of dreams, when you target travellers’
ASPIRATIONS your profits grow
When you deliver authentic, memorable
EXPERIENCES you foster enormous brand loyalty
When you
CONNECT
The Internet has made travel a commodity. On most travel websites, price and availability override just about everything else, including quality, service and brand image. But when people take a holiday, they’re not buying commodities. They’re buying a life-changing event.
The world’s travellers are getting richer. They will pay more to fulfil their travel aspirations—but less if they perceive travel as just a commodity. That’s where Koolivoo comes in. We create strategies and resources that aim squarely at travellers’ aspirations. Our products encourage travellers to see your services as tickets to adventure, relaxation and rejuvenation. And when you sell dreams rather than commodities, your only limits are travellers’ imaginations.
your strategy, objectives, values and resources, you gain a significant competitive advantage
3
TRAVEL PLANNER
TARGET AUDIENCE First-time travellers to international destinations Household net worth: $50,000 $1 Million Worldwide population: Hundreds of millions of households Chief source of wealth: Salaries, small business, equity Looking for: Icons, structured itineraries, possibly group trips Trip expenditure: $5,000 - $20,000
Seasoned International Travellers
Returning Travellers
Household net worth: $50,000 $1 Million
Household net worth: $50,000 $1 Million
Worldwide population: Fewer than 2 million households
Worldwide population: Fewer than 3 million households
Chief source of wealth: Business ownership, equity, salaries
Chief source of wealth: Business ownership, equity, salaries
Status: Visit the region regularly
Status: Visited the destination a decade or more ago
Looking for: Visits with local relatives and friends; visits to new regions; new services; possibly, selfdrive holidays or an extended stay in one area, such as a beach holiday Trip expenditure: $5,000 - $20,000
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Looking for: Visits to favourite locations to see what’s new; visits to new regions Trip expenditure: $5,000 $20,000+
TRAVEL PURCHASE CYCLE Your challenge is to convert new and existing clients who are generally interested in destinations into paying travelling clients. In each step of the purchase cycle, you need to engage clients and inspire them to use your services.
White labelled resources add punch to this process. Destination
AUSTRALIA & NEW ZEALAND Your challenge is to convert new and existing clients who are generally interested in destinations into paying travelling clients. In each step of the purchase cycle, you need to engage clients and inspire them to use your services.
We can stimulate client’s ultimate purchases and travel through a variety of resources, each leveraging touchpoints within the cycle.
TRAVEL PLANNER
AUSTRALIA
NEW ZEALAND FIJI • TAHITI
COOK ISLANDS•VANUATU
SAMOA•PAPUA NEW GUINEA
www.web-address.com
2014 -2015 94
Heading / SUB HEADING
Ipipiri Overnight Bay of Islands
25
020 759 006 10 | travel@wexas.com
Experience the Bay of Islands onboard the Fullers Great Sights overnight cruise ship, Ipipiri. This unique overnight cruise takes you on a relaxing journey through many of the 144 islands that make this one of New Zealand’s most outstanding marine environments. Departing at 1pm, returning at 10.30am the following day, this twoday experience includes accommodation in one of 30 deluxe king cabins, each with private en-suite and panoramic sea views. Complimentary onboard activities include snorkelling, kayaking, beach walking or bush walking. Do as much or as little as you choose. Discover secluded beaches and historical sites or just sit back and enjoy the view from the rooftop sun deck. In the evening enjoy a three-course dinner, featuring fresh local produce, as well as a continental and full cooked breakfast in the morning.
Map page X Reference X
from € 312 pp
Pullman Auckland
Crowne Plaza Auckland
Conveniently located in the city centre, close to popular attractions and well-known shopping and entertainment districts, Pullman Auckland features sleek interiors that emit a warm and friendly vibe. You’ll find a stylish lobby lounge, 82-foot heated lap pool, international restaurant, bar, and award-winning spa. With spectacular city and harbour views Pullman Auckland offers a selection of spacious hotel rooms, the exclusivity of an executive lounge, and chic residential suites with living areas and kitchen facilities.
Crowne Plaza Auckland Hotel is ideally situated above the Atrium On Elliott boutique shopping centre and just a few minutes’ walk to SKYCITY. The hotel has 352 recently refurbished guest rooms and suites, offering accommodation ranging from superior rooms to the style and comfort of the Executive Crowne Plaza Club accommodation. The hotel features include a fitness centre with sauna, wireless internet access in all guest rooms and public areas and exceptional dining in Aria Restaurant and Bar.
Map page X Reference X
Map page X Reference X
from €82 pp
Our assets allow for cost-effective marketing, reducing risk and the initial outlay of resources whilst increasing return on investment.
from €82 pp
“WEXAS is the best with no doubt at all.” SKYCITY Hotel Auckland Sir Ranulph Fiennes, Honorary President Experience New Zealand’s premier entertainment destination when you stay at SKYCITY Auckland.
Destination
EXPERIENCE
Situated in the heart of Auckland, SKYCITY Hotel gives views from large picture windows and offers a superb night’s sleep with sound proofing and black out curtains. All rooms have been recently refurbished complete with plasma Televisions, CD player, iPod dock and iPhone charger. This hotel allows you to relax and enjoy all the luxuries of a top hotel – spacious deluxe rooms, sauna and gymnasium. Or choose from the two casinos, 19 restaurants and bars, a theatre, live entertainment and the spectacular Sky Tower – all on your doorstep.
CRUISE
A fantastic range of guests services include heated 24-hour room service, private transfers, baby sitting and dry cleaning and pressing. Don’t miss the chance to take the Sky Walk, a dizzying 192 metres or 630 feet up strapped into a full body harness and overhead safety lines to keep you safe. Sky Jump is another amazing option which allows you to take a 192 metre or 630 feet base-jump by wire off the tallest man-made structure in the Southern Hemisphere.
Map page X Reference X
from €78pp
Programme Title
5
TOUCHPOINTS
Publications
Microsites Heading / SUB HEADING
Ipipiri Overnight Bay of Islands
Tablet Brochure
25
Experience the Bay of Islands onboard the Fullers Great Sights overnight cruise ship, Ipipiri. This unique overnight cruise takes you on a relaxing journey through many of the 144 islands that make this one of New Zealand’s most outstanding marine environments. Departing at 1pm, returning at 10.30am the following day, this twoday experience includes accommodation in one of 30 deluxe king cabins, each with private en-suite and panoramic sea views. Complimentary onboard activities include snorkelling, kayaking, beach walking or bush walking. Do as much or as little as you choose. Discover secluded beaches and historical sites or just sit back and enjoy the view from the rooftop sun deck. In the evening enjoy a three-course dinner, featuring fresh local produce, as well as a continental and full cooked breakfast in the morning.
Map page X Reference X
from € 312 pp
Pullman Auckland
Crowne Plaza Auckland
Conveniently located in the city centre, close to popular attractions and well-known shopping and entertainment districts, Pullman Auckland features sleek interiors that emit a warm and friendly vibe. You’ll find a stylish lobby lounge, 82-foot heated lap pool, international restaurant, bar, and award-winning spa. With spectacular city and harbour views Pullman Auckland offers a selection of spacious hotel rooms, the exclusivity of an executive lounge, and chic residential suites with living areas and kitchen facilities.
Crowne Plaza Auckland Hotel is ideally situated above the Atrium On Elliott boutique shopping centre and just a few minutes’ walk to SKYCITY. The hotel has 352 recently refurbished guest rooms and suites, offering accommodation ranging from superior rooms to the style and comfort of the Executive Crowne Plaza Club accommodation. The hotel features include a fitness centre with sauna, wireless internet access in all guest rooms and public areas and exceptional dining in Aria Restaurant and Bar.
Map page X Reference X
Map page X Reference X
from €82 pp
from €82 pp
SKYCITY Hotel Auckland Experience New Zealand’s premier entertainment destination when you stay at SKYCITY Auckland. Situated in the heart of Auckland, SKYCITY Hotel gives views from large picture windows and offers a superb night’s sleep with sound proofing and black out curtains. All rooms have been recently refurbished complete with plasma Televisions, CD player, iPod dock and iPhone charger. This hotel allows you to relax and enjoy all the luxuries of a top hotel – spacious deluxe rooms, sauna and gymnasium. Or choose from the two casinos, 19 restaurants and bars, a theatre, live entertainment and the spectacular Sky Tower – all on your doorstep. A fantastic range of guests services include heated 24-hour room service, private transfers, baby sitting and dry cleaning and pressing. Don’t miss the chance to take the Sky Walk, a dizzying 192 metres or 630 feet up strapped into a full body harness and overhead safety lines to keep you safe. Sky Jump is another amazing option which allows you to take a 192 metre or 630 feet base-jump by wire off the tallest man-made structure in the Southern Hemisphere.
Map page X Reference X
from €78pp
Programme Title
6
Destination
THE PUBLICATION TRAVEL PLANNER AUSTRALIA | NEW ZEALAND | SOUTH PACIFIC ISLANDS
www.web-address.com
2014 -2015
94
A uniquely high quality consumer publication white labelled for branded distribution and use by Koolivoo partners. This fresh print publication is designed with imagery that illustrates the diverse range of experiences in Australia, New Zealand and the South Pacific Islands. This crafted brochure captivates the client and stimulates interest to include Australia, New Zealand or the Pacific Islands in their travel plans. Down Under Answers: Landscape Anderson Vacations: Portrait Ozeania Reisen: Portrait Print Specifications • Destinations: Australia, New Zealand and the South Pacific • Publishing Cycle: Annual • Size: 10.875” x 8.5” (landscape) 8.267’’ x 11.417’’ (portrait) • Pages: 182 text pages • Finish: Perfect Bound with matte View a Travel Planner brochure here.
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A GLOBAL PARTNERSHIP
Anderson Vacations Down Under Answers
Ozeania Reisen
GLOBAL PARTNERS For over 20 years, Down Under Answers has been designing quality vacations to Australia, New Zealand and the South Pacific. A multi- award-winning travel wholesaler, Down Under Answers is committed to bringing our travelers the freshest and most irresistible vacation ideas. Repeatedly voted Best Travel Wholesaler by Tourism Australia and Tourism New Zealand specialists, we employ seasoned destination specialists to customize vacations for independent travelers— ranging from unique, experiential holidays tailored to suite style, taste and budget, to pre and post cruise itineraries, shore excursions, escorted tours, destination weddings and honeymoons, private experiences to groups of any size and much more. Inbound Partner Australia: Australian Outback Travel. New Zealand : Australian Outback Travel Fiji: Pacific Destinationz Tahiti: Tahiti Nui Cook Islands: Island Hopper Vacations
GLOBAL PARTNERS Anderson Vacations offer Canadian and US based retail agents more than just packages, they deliver high quality service and customization of each itinerary to ensure all client expectations for their South Pacific Travel requirements are exceeded. “Anderson Vacations are delighted to bring to the Canadian Travel Industry the tools enabling them to satisfy their Downunder destined customer’s needs “. Inbound Partner Australia: Pan Pacific Travel. New Zealand: Pan Pacific Travel Fiji: House of Travel and Direct Cook Islands: House of Travel and Direct Tahiti: House of Travel and Tahiti Tours
10
GLOBAL PARTNERS Ozeania Reisen AG, founded in 1988, currently employs 14 staff. It is a small and independent tour operator specialising in tailor-made travel to Australia with a special focus on unique off the beaten track experiences. A motivated team of trained travel professionals who want to sell more than just travel and language schools. They are avid travellers and travel designers! “Small, but nice. OZEANIA - that’s us. And we are proud of “ Inbound Partner Australia: Australia One New Zealand: Dolphin Travel Fiji: Rosies Travel Tahiti: Tahiti Nui Travel Cook Islands: Island Hopper
BROCHURE DESIGN
(ANDERSON VACATIONS, OZEANIA REISEN)
The publication includes informative destination introductions featuring maps and suggested itineraries. Product pages are designed to inspire and motivate with high quality imagery and consistent copy. Accommodation Accommodation in Australia
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map page # reference #
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map page # reference #
company name / logo
Feature Partnership 2 images, 85 word description
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4
map page # reference #
company name / logo
Preferred Partnership 3 images, 200 word description
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5
Elite Partnership 4 images including: 1 large image and 3 smaller images, 280 word description
map page # reference #
company name / logo
BROCHURE DESIGN
(ANDERSON VACATIONS, OZEANIA REISEN)
Touring
Listing Partnership 1 images, 55 word description
Feature Partnership 2 images, 110 word description
Preferred Partnership 3 images, 200 word description
Elite Partnership 4 images including: 1 large image and 3 smaller images, 700 word description
BROCHURE DESIGN
(DOWN UNDER ANSWERS)
Accommodation
Sa P r ef m er r e pl d P e ar L a tn yo er ut
S a F ea m t ur pl e P e ar t L a ne yo r ut
Queenstown Accommodation Product Name
PLEASE REFER TO THE PRICING GUIDE ON PAGE 3 FOR MORE DETAILS MANY OTHER RESORTS, APARTMENTS & LODGES AVAILABLE. ASK FOR DETAILS
DELUXE
BONUS OFFER 1
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Stay 3 nights in a Lake View Room & pay for 2 Valid Apr 1-Jun 30, 11
Map Ref. 1 PRICE GUIDE $$$
Stay 3 nights in a Lake View Room & pay for 2 Valid Apr 1-Jun 30, 11
Product Name
DELUXE
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Sed quis velit. Nulla facilisi. Nulla libero. Vivamus pharetra posfruere sapien. Nam consectetuer. Sed aliquam, nunc eget euismod ullamcorper, lectus nunc ullamcorper orci, fermepuuntum bibendum enim nibh eget ipsum. Donec porttitor ligusdfdsla eu dolor. Maecenas vitae nulla consedfsdquat libero cursus venenatis. Nam magnua enim, accumsan eu, blandit sed, blandit a, eros.
Islands of the Great Barrier Reef LUXE
BONUS OFFER 2
Stay 3 nights in a Lake View Room & pay for 2 Valid Apr 1-Jun 30, 11
BONUS OFFER 3
INCLUDES
• • • • • •
3 day guided walk 2 nights, beachfront lodges with ensuite bathroom Boat cruise Coach transfers to/from Nelson Day pack, lodge luggage bag & transfer of luggage All meals while on the walk
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S a F ea m t ur pl e P e ar t L a ne yo r ut
Map Ref. 2 PRICE GUIDE $$$
Product Name
DELUXE
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LUXE Hayman Hayman, Australia’s most awarded luxury nature resort, is a private island of astonishing natural beauty, restorative peace, adventure and indulgence offering a front row seat to the Great Barrier Reef. Within Hayman, stylish elegance reflects the harmonious freshness of the tranquil surrounds. Guests can hide away in their own superb haven, guest room, suite, penthouse, villa or beach house, each with stunning appointments and peaceful garden, lagoon, pool, beach or sea vistas.
S a F ea m t ur pl e P e ar t L a ne yo r ut
Map Ref. 3 PRICE GUIDE $$$
Product Name
DELUXE
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BONUS OFFER
Stay 4 nights in a Lake View Suite & receive a hamper of homemade treats & a bottle of wine Valid Apr 1-Mar 31, 12 “An elegant property with a lack of pretense. The stunning lake view suites show the essence of Queenstown and it’s within walking distance of all that the downtown area offers.” Sue-Ann – Destination Specialist
www.duatravel.com
Feature Partnership 2 images, 85 word description
Preferred Partnership 3 images, 200 word description
119
Bonus Offer
Stay 4 nights, pay for 3. Valid May 1 - Jul 31, 13.
Inclusions
Hayman’s chefs present innovative and traditional menus showcasing contemporary Australian and international cuisine in the resort’s four superb restaurants and in an array of other indoor and outdoor settings.
Full breakfast, use of all non-motorized watercraft including catamarans, windsurfers and paddle skis, use of squash court, tennis court, golf putting green and activities center gymnasium facilities.
Hayman’s wonderful reef location provides the perfect setting to savor the magnificence of the World Heritage-Listed paradise which surrounds the island. Guests enjoy catamaran sailing, paddleskiing, windsurfing, sea kayaking, waterskiing, PADI diving, snorkeling and fishing, beach drops to secluded locations, reef cruises, yacht charters and helicopter and seaplane adventures.
Testimonial
Within the resort, guests relax in the solitude of the Hayman Spa health and spa facility, work out in the gym, play tennis or squash, practice golf chipping and putting, join a culinary class, or head off on a fascinating island walk taking in the beautiful botanic garden and rugged bushland surrounds. Hayman is a longstanding member of the prestigious organisation, The Leading Hotels of the World. Map Ref. 11 PRICE GUIDE: $$$$$
B
www.duatravel.com
Elite Partnership 4 images including: 1 large image and 3 smaller images, 280 word description
"Watching the sunrise at Hayman was like looking a postcard with all the surround islands mirrored in the water. Magical!" Larry - Sales Manager
BROCHURE DESIGN
(DOWN UNDER ANSWERS)
Touring
Listing Partnership 1 images, 55 word description
Feature Partnership 2 images, 110 word description
Preferred Partnership 3 images, 200 word description
Elite Partnership 4 images including: 1 large image and 3 smaller images, 700 word description
PARTICIPATION PRICES Accommodation Rates
2014/2015
Elite
$4,400
Preferred
$1,680
Feature
$780
Touring Rates
2014/2015
Elite
$4,400
Preferred
$1,680
Feature
$780
Listing
$580
Validity is for twelve months and covers product inclusion in all Tour Operator partners versions of the Travel Planner brochure. Terms & Conditions All prices are in New Zealand Dollars. Payment must be received in full by the due date or Koolivoo reserves the right to replace your product positioning with another product.
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TIMEFRAME
Q1, 2013 JAN
FEB
Q2, 2013 MAR
APR
MAY
Q3, 2013 JUN
JUL
AUG
Q4, 2013 SEPT
OCT
TRAVEL PLANNER 2014/2015 CONFIRMATION
PRODUCT CONTRIBUTIONS DESIGN CUSTOMISATION AND PROOF COLLATING BROCHURE PRINTING AND DELIVERY
NOV
Q1, 2014 DEC
JAN
FEB
MAR
ABOUT KOOLIVOO Worldwide it is believed that the next level of competitive advantage will come from alliance companies, which excel at interconnecting their resources to their joint business objectives, vision, strategy and performance.
Koolivoo exclusively specializes in creating and implementing strategic alliances to target new evolving markets in tourism today. The art of the alliance is the strategy of maximising reach, servicing and satisfaction of target markets whilst minimising costs.
koolivoo
www.koolivoo.com.au 18
MORE INFORMATION To confirm your participation, please email or phone Chris McKinley on the below details.
Chris McKinley Director of Sales & Marketing Level 1, 143 Lake Street Po Box 7099, Cairns 4870 Australia phone +61 7 4041 2822 mobile +61 418 760 177 chris.mckinley@koolivoo.com.au Kerryn Ralston Sales & Product Manager - New Zealand 1041 Waiuku Road, RD1, Waiuku, Auckland 2681 Phone: 64 (0)21 745 853 Fax: 64 9 235 2641 Skype: kerryn.ralston kerryn.ralston@koolivoo.com.au
www.koolivoo.com.au
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