Centerpointe Church Style Guide 07.09.09
GRAPHIC DESIGNER • ILLUSTRATOR kris.outsidethelab.com
Table of Contents Communicating the Centerpointe Brand
1-2 Color Palette
17-18
The Centerpointe Red
3-4 Typeface
19-20
Centerpointe Church Logo
5-6 Centerpointe Petal
21-22
Usage Placement Collateral
7-8 9-10 11-16
Communicating the Centerpointe Brand Centerpointe Church’s core message and attributes are carried through all mediums of communication in use of color, typography, photography and other various Centerpointe Church Brand elements. The brand elements inlcude: The Centerpointe Church logo, the 3 petals that represent the Trinity and our 3 core messages of Encountering God, Experiencing Life, Embracing our Community, color palettes, and typefaces.
1
2
CMYK 24C. 96M. 100Y. 40K. RGB 128R. 26G. 20B. HEX #801A14
3
The Centerpointe Church Red The Centerpointe Red is the symbol of Jesus Christ’s blood that was shed for our sins; the center point of the church’s message. The Centerpointe Red is easy to reproduce and should be maintained across all mediums of communication.
4
The Centerpointe Church Logo
5
The Centerpointe Church logo is a one color type treatment. It can be used with or x
without the “CP” typography. The logo will be used on a white background to bring out the best quality and clarity.
x
In x
order
to
maintain
legibility
the
Centerpointe Chruch Logo must maintain a minimum size of 1/4”, .64 centimeters or 18 points.
6
Placing the Centerpointe Church Logo
For most applications the best placement for the Centerpointe Church logo is the top left corner, or right corner of the layout with a reasonable margin.
7
Other Placement Options
8
Using the Blot Outfitters Logo
The color version of the logo ideally is used on a white background for the best quality and clearity. For use on darker backgrounds please use the one color White version of the logo.
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10
T-Shirts
11
12
Hoodies
14
Hats
15
Mugs
16
Color Palette Primary Color Palette CMYK 0C. 0M. 0Y. 100K. RGB 35R. 31G. 32B. HEX #231F20
CMYK 24C. 96M. 100Y. 40K. RGB 128R. 26G. 20B. HEX #801A14
The Primary Palette indicates the Centerpointe Church Colors. When designing for the main brand, these colors can be combined with the Secondary Colors.
Secondary Color Palette
Typefaces Futura Std Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0 $ % & ( )““‘‘ Futura Std Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0 $ % & ( )““‘‘
Futura Std Heavy ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0 $ % & ( )““‘‘ Futura Std Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0 $ % & ( )““‘‘
Centerpointe Petal
21
The Centerpointe Petal is most commonly used as the primary element. The restrictions lie within the size of the Centerpointe Church logo.
22
Please follow compound usage “
” placements exactly as shown on the Centerpointe Church logo.
If you have any questions or need additional information for a specific region or country, please submit inquiry via e-mail to priorapproval@centerpointechurch.com or address letter to: CENTERPOINTE CHURCH AT FAIR OAKS 4104 Legato Road Fairfax, Virginia 22033 Tel. 703-591-4284 23
www.centerpointechurch.com
DESIGNED BY • KRIS CELESTE