DoIT
Division of Instructional Technology Brand Guide Fall 2009
Designed by: Kris Celeste, EdMS Graphic Designer
Table of Contents Communicating the DoIT Brand
1-2
The Tech Blue
3-4
DoIT Logo
5-6
Touchpoint: Web Design
7-8
Usage
9-10
Color Palette
11-12
Typeface
13-14
Blue Orbit
15-16
Communicating the DoIT Brand The Division of Instructional Technology fosters and supports the University community in the use of technology for research, teaching and learning. The DoIT core message and attributes are carried through all mediums of communication in use of color, typography, and other various DoIT Brand elements.
1
2
CMYK 70C. 33M. 0Y. 15K.
3
Tech Blue The Tech Blue is a fresh and clean color that reflects clean and techy style of the DoIT Brand. The Tech Blue is easy to reproduce and should be maintained across all mediums of communication.
4
The DoIT Logo
5
The DoIT logo is a one color type treatment. It can be used with or without the tag line. The logo will be used on a white background to bring out the best quality and clarity.
6
V2C2 Touchpoint: Web Design [A] DoIT Banner
•
[B] DoIT Search Bar
•
[C] Students • [D] Faculty and Staff • [E] Recent News and Events [F] DoIT Logo [G] Affiliates 7
• •
•
A
B
C E F
D G 8
Using the DoIT Logo
Teaching and Learning with Technology
The color version of the logo ideally is used on a white background for the best quality and clarity. For use on darker backgrounds please use the one color white version of the logo. 9
Text Graphic Text Graphic Text Graphic Text Graphic Text Graphic Text Graphic Text Graphic Text Graphic Text Graphic Text Graphic Text Graphic Text Graphic Text Graphic Text Graphic Text Graphic Text Graphic Text Graphic Text Graphic Text Graphic Text Graphic Text Graphic Text Graphic Text GraphTeaching and Learning with Technology
10
Color Palette Primary Color Palette CMYK 0C. 0M. 0Y. 100K.
CMYK 70C. 33M. 0Y. 15K.
CMYK 58C. 40M. 30Y. 2K.
The Primary Palette indicates the DoIT Brand Colors. When designing for the main brand, these colors can be 11
combined with the Secondary Colors.
Secondary Color Palette CMYK 16C. 7M. 5Y. 0K.
CMYK 95C. 25M. 0Y. 10K.
12
Typefaces The Sans B5 Plain ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890$%&()““‘‘ The Sans B7 Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890$%&()““‘‘ 19
DoIT Orbit
The DoIT Orbit is most commonly used as a part of the primary element. The restrictions lie within the size of the DoIT logo.
20
Please follow compound usage “TM” placement exactly as shown on the DoIT logo. Division of Instructional Technology
13
Teaching and Learning with Technology
14