Brand Guide • Summer 2009
™
Designed by: Kris Celeste, EdMS Graphic Designer
Table of Contents Communicating the UE Brand
1-2
The Vintage Black
3-4
Urban Education Logo
5-6
Touchpoint: Animation
7-8
Usage
9-10
Color Palette
11-12
Typeface
13-14
b-Direct
15-16
Communicating the Urban Education Brand Urban Education is a talk show directed and produced by GMUtv, George Mason University’s campus television station, that discusses critical topics related to education in an urban environment . The Urban Education core message and attributes are carried through all mediums of communication in use of color, typography, and other various DoIT Brand elements.
1
™
2
CMYK 0C. 0M. 0Y. 100K.
3
The Vintage Black The Vintage Black is a fresh and clean color that reflects the clean and slick style of the Urban Education Brand. The Vintage Black is easy to reproduce and should be maintained across all mediums of communication.
4
Urban Education Logo
™
5
The Urban Education logo is a one color type treatment The logo will be used on a white background to bring out the best quality and clarity.
6
Urban Education Touchpoint: Animation An animation was created for the show’s introduction as well as it’s credits. Making sure to keep the vintage and urban look and feel of the show, the intro animation was successfully created.
7
8
Using the Urban Education Logo
The color version of the logo ideally is used on a white background for the best quality and clarity. For use on darker backgrounds please use the one color white version of the logo. 9
10
Color Palette Primary Color Palette CMYK 0C. 0M. 0Y. 100K.
The Primary Palette indicates the Urban Education Brand Colors. When designing for the main brand, these 11
colors can be combined with the Secondary Colors.
Secondary Color Palette
75% Gray
25% Gray
12
Typefaces Myriad Pro Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0 $ % & ( )““‘‘ Myriad Pro Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0 $ % & ( )““‘‘ 19
b-Direct
The b-Direct icon is most commonly used as a part of the primary element. The restrictions lie within the size of the Urban Education logo.
20
Please follow compound usage “TM” placement exactly as shown on the Urban Education logo. Urban Education
13
GMU-TV 14