VIRGINIA’S VIRTUAL COMPUTING COLLABORATIVE Brand Proposal 10.02.09
Designed by: Kris Celeste, EdMS Graphic Designer
Table of Contents Communicating the V2C2 Brand
1-2
Color Palette
17-18
The Cardinal Red
3-4
Typeface
19-20
V2C2 Logo
5-6
Cardinal Feather
21
7-8
Virginia Feather
22
Touchpoint: Web Design Usage
9-10
VAVCL Logo
11-12
The Virginia Green
13-14
Usage
15-16
Communicating the V2C2 Brand The V2C2 and VAVCL core message and attributes are carried through all mediums of communication in use of color, typography, and other various V2C2 and VAVCL Brand elements. The V2C2 colors are a reference to Virginia’s State bird, the Cardinal, its colors represent familiarity, conspicuousness, and style: the shade of red you cannot forget.
1
2
CMYK 19C. 100M. 100Y. 11K.
3
Cardinal Red The Cardinal Red is a fresh and clean color that reflects the slick, clean style of the V2C2 Brand. The Cardinal Red is easy to reproduce and should be maintained across all mediums of communication.
4
The V2C2 Logo
5
The V2C2 logo is a two color type treatment. It can be used with or without the tag line. The logo will be used on a white background to bring out the best quality and clarity.
™
In order to maintain legibility the V2C2 logo must maintain a minimum size of 1/4�, .64 centimeters or 18 points. 6
V2C2 Touchpoint: Web Design [A] V2C2 Static Login • [B] V2C2 Main Page Login • [C] Calendar • [D] Intro Paragraph • [E] Recent News and Research • [F] V2C2 Twitter Feed • [G] Notification • 7
A
B
C E F
D G 8
Using the V2C2 Logo
The color version of the logo ideally is used on a white background for the best quality and clarity. For use on darker backgrounds please use the one color white version of the logo. 9
Text Text Text Text Text Text Text
Graphic Graphic Graphic Graphic Graphic Graphic Graphic
Text Text Text Text Text Text Text
Graphic Graphic Graphic Graphic Graphic Graphic Graphic
10
The VAVCL Logo
11
The VAVCL logo is a two color type treatment. It can be used with or without the tag line. The logo will be used on a white background to bring out the best quality and clarity. In order to maintain legibility the VAVCL logo must maintain a minimum size of 1/4�, .64 centimeters or 18 points. 12
CMYK 100C. 0M. 83Y. 47K.
13
Virginia Green The Virginia Green is a fresh and clean color that reflects the slick, clean style of the VAVCL Brand. The Virginia Green is easy to reproduce and should be maintained across all mediums of communication.
14
Using the VAVCL Logo
The color version of the logo ideally is used on a white background for the best quality and clarity. For use on darker backgrounds please use the one color white version of the logo. 15
Text Text Text Text Text Text
Graphic Graphic Graphic Graphic Graphic Graphic
Text Text Text Text Text Text
Graphic Graphic Graphic Graphic Graphic Graphic
16
Color Palette Primary Color Palette CMYK 0C. 0M. 0Y. 100K.
CMYK 95C. 25M. 0Y. 10K.
CMYK 100C. 79M. 0Y. 5K.
The Primary Palette indicates the V2C2 and VAVCL Brand Colors. When designing for the main brand, these colors 17
can be combined with the Secondary Colors.
Secondary Color Palette CMYK 95C. 0M. 10Y. 50K.
CMYK 70C. 0M. 27Y. 29K.
CMYK 0C. 100M. 100Y. 78K.
CMYK 0C. 70M. 70Y. 23K.
18
Typefaces Myriad Pro Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0 $ % & ( )““‘‘ Myriad Pro Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0 $ % & ( )““‘‘ 19
Futura Std Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0 $ % & ( )““‘‘ Futura Std Medium Oblique A B C D E F G Hv I J K L M N O P Q R S T U V W X Y Z abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0 $ % & ( )““‘‘
20
Cardinal Feather
The Cardinal Feather is most commonly
1
used as a part of the primary element. The restrictions lie within the size of the V2C2 logo.
21
Virginia Feather
The Virginia Feather is most commonly
2
used as a part of the primary element for the VAVCL logo. The restrictions lie within the size of the VAVCL logo.
22
Please follow compound usage “TM” placements exactly as shown on the V2C2 logo and VAVCL logo: Virginia’s Virtual Computing Collaborative Virginia’s Virtual Computing Lab
23
Teaching and Learning with Technology
24