03 VISUAL S TA N D A R D S GUIDE
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Brand / Ideal Toy Company Designer / Krishnapriya Dutta Gupta Class / Nature of Identity Instructor / Hunter Wimmer
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03 VISUAL S TA N D A R D S GUIDE
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OV E R V I E W
nature of identity
With the logo finalized, we now move forward in defining the standards and guidelines to help organize the brand.
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Adhering to these rules are essential in maintaining clarity, as well as cohesive messaging that we would like to deliver to our audience across different medium. This guide book consists of brief brand background, new logo specifications, visual system guidelines followed by the brand projection in the future.
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visual standards guide
01
Brand Overview Our History New Realization New Vision New Goals New Identity
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Identity Distinctions Anatomy Clear Space Variations Minimum Size
table of contents /
Incorrect Usage
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Visual Style Color Typography Graphic Elements Photography
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Our Future Our New World Future Prospects Sources Images
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Brand Overview Our History New Realization New Vision New Goals
fig.01
another boy.
young boy comforting
New Identity
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fig. 02
Teddy Roosevelt’s Bear cartoon by Clifford Berryman. From The Washington Post, November 16, 1902. (previous spread)
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H I S TO RY
fig. 03
First Teddy Bear (previous spread)
fig. 04
African American Betsy Wetsy
fig. 05
Diverse group of kids (next spread)
brand over view ideal toy company was an american toy company that got its
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start with the iconic teddy bear .
Then President Theodore
A candy store owner from
‘Teddy’ Roosevelt (1858-1919)
Brooklyn, by the name of Morris
was on a hunting expedition in
Michtom, was inspired by this
Mississippi. Hunting was
cartoon. He, with the help of his
something he was famous for,
wife, Rose, designed a new
but on this outing, luck was not
stuffed toy and even sought the
on his side. He caught nary a
President’s approval for its
thing – but not wanting the
name. They called it, yep,
President to leave empty
Teddy’s Bear.
handed, his attendants had caught and clubbed a baby black bear for him, and tied it to a tree.
storm, and Morris went on to found the Ideal Novelty and Toy Company in 1907. Teddy’s Bear
President Roosevelt wanted
eventually became a general
none of this, however, and
term for what we know today,
refused to shoot the bear,
as a teddy bear.
claiming it was unsportsmanlike. Word of this got out, and the President’s empathy toward the bear became immortalized in a cartoon published in The Washington Post.
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Teddy’s Bear took America by
In 1930s Ideal, was one of the first doll manufacturers to produce an African American version of a popular doll.
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Fresh fruits Young girls young girls and boys playing outdoor young girl feeding a stray dog Outdoor play structure
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Yellow common bench Play structure
N E W R E A L I Z AT I O N
brand over view our re - branding objective is to position ideal as a brand that it originally was . we want to revive ideal’ s soul with a new relevant
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and sustainable visual style .
The new Ideal will present itself as a playful, vibrant brand targeting the American youth. New Ideal wants to empower youth through collaborative play that builds empathy and global citizenry. It would aim at enabling youth to be more aware, more responsible, more connected to others and themselves.
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colorful abstract Outdoor play
visual standards guide
Fostering empathy in young boys and girls through the language of play.
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NEW VISION
nature of identity
fig. 15
kids helping each other (next spread)
brand over view ideal wants to relaunch itself with a new vision of ensuring that every youth grows up fully developing his or her innate
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capacity for empathy.
A better world through the language of play.
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N E W G OA L S to make sure to stay focused we needed to set goals that our new vision aims at. this would help us stay relevant and focused in our way forward .
Kids will be more likely to treat
Kids will understand the
the people they care about
unspoken parts of their com-
the way they wish they would
munication with others.
treat them.
Kids will be able to more accu-
Kids will more clearly
rately predict the actions
understand the perception they
and reactions of people they
create in others with their
interact with.
words and actions. Kids will better understand the needs of people around them.
Kids will learn how to motivate the people around them. Kids will more effectively convince others of their point of view. Kids will experience the world in higher resolution as they perceive through not only their perspective but the perspectives of those around them.
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Kids will be better leaders, better followers, and most importantly, better friends.
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NEW IDENTITY
fig. 16
brand over view our new vision needs a new face that harmoniously echoes
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ideal’s attributes .
Our new logo echoes our core values into one singular mark. It tells our audience that we must ensure that our next generation develops the ability to grasp many sides of today’s complex problems and the capacity to collaborate with others to solve them. We hope that our new logo and identity enhances the way people perceive Ideal.
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The Symbolism The logo consists of four ‘i’ that represents diversity, collaboration, and fun. The symbol of a pinwheel encapsulates the essence of our vision. The outer circle shows movement and a sense of community.
Ideal logo mark application (previous spread)
Ideal word mark
Ideal signature
Ideal logo mark
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Identity Distinctions Anatomy Clear Space Variations Minimum Size
fig. 17
pinwheel in motion
Incorrect Usage
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A N ATO M Y
identity distinctions
we have created the schematic to show how our icon is correctly
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drafted or recreated .
Should there ever be a time we need to have our logo recreated from scratch, one can use this diagram to perfectly replicate it. The final refinement of the logo required us to start with the drawing of the letter ‘i’ then we constructed the complete mark.
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This is the initial letter ‘i’ from the word Ideal. We used circle to construct the curves of the mark. It is important to follow the measurement of X to determine the height and
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width of the mark.
X
X = 1X1 4X
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I D E A L LO G O M A R K Our mark symbolizes a moving pinwheel. The ‘i’ represents diversity, collaboration and childhood innocence. The overall shape captures the form of a pinwheel and the outer ring represents movement, fun and community.
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20Âş
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visual standards guide
IDE AL WORD MARK The unedited typeface Gotham Bold, which we modified to mimic the curves of the logo mark.
X
modified Gotham
Gotham Bold
ideal 1X
1X
0.75X
1.25 X
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C L E A R S PAC E
identity distinctions
it is crucial that we designate clear space guidelines for all the versions of our logo .
1X
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X
1X
To ensure that there is a suf-
1X
1X
ficient amount of space around mark only
the logo for it to be clearly seen without any distortions and interruption. The dot of the letter ‘i’ in the mark is the x for horizontal,
1X
1X
1X
1X
1X
1X
1X
1X
vertical and mark only composition. The dot on the initial letter of ideal is the x for the
X
word mark composition.
vertical
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X
Y
1X
1X
1X
1X horizontal
2Y
1Y
1Y
0.75Y
1.25Y
X
1X
1X
1X
1X wordmark only
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C O M P O S I T I O N VA R I AT I O N S
identity distinctions
our logo can be used in differ ent ways as per the given format. the following are the variation of our logo that are accepted . the different compositions are vertical , horizontal , mark only and
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word mark only.
01 / vertical As Ideal Signature mark, the vertical logo is the preferred version which should be used whenever possible. It can be altered only under special sizes mentioned below.
02 / mark only The Ideal mark may be used separately from the signature in context where an abstract reference to Ideal is desired. Mark can be used to promote the brand merchandize, special sizes and digital presence like App icon.
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03 / horizontal The horizontal signature mark should be used only when the space dictates that the vertical usage is not possible.
04 / word mark only The logo mark can be used where the logo mark is not absolutely necessary or can’t be legibly reproduced. Such as, packaging sides, stationary systems.
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C O LO R VA R I AT I O N S
fig. 18
kids playing with pinwheel
identity distinctions
these are the correct color variations for the logo usage . adhering to these guide lines is necessary for clarity
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and legibility.
4 color
1 color
reverse
This is the 4 color version of
This is the one color version
This is the reverse version of
our logo. It should be used
of our logo. This is how it should
our logo. Its crucial to follow
whenever brand communication
be used when we need to show
this version whenever our logo
is produced in full color.
our logo in single color. This
needs to be produced on dark
application is only for white or
backgrounds.
light colored backgrounds.
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Our new logo concept is pinwheel, which symbolizes diversity, potential, fun, collaboration and childhood innocence.
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MINIMUM SIZE
nature of identity
Logo size measurement in height (top to bottom)
identity distinctions
in order to maintain the integrity
2 cm
of our logo , and to promote the consistency of our brand , it is important to follow these size regulations .
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1.5 cm
We have different sizing regulations for our logo usage based on clarity and legibility. The measurement is based on the height of the logo. The horizontal logo should not be used less than 1 cm in height, the
1 cm
vertical logo should not be used less than 2 cm, the ideal mark can’t be used less than 1 cm and avoid using the ideal word mark lesser than 0.5 cm.
0.5 cm
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Logo usage in different sizes
2 cm
1.5 cm
1 cm
0.5 cm
2 cm
1.5 cm
1 cm
0.5 cm
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I N C O R R E C T U S AG E
identity distinctions
as a part of logo guidelines we have to make sure our logo is not being used incorrectly. the following ex amples either break our logo guidelines or inter -
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rupts the legibility of our logo .
Stretching is forbidden
This page illustrates what not to do with the New Ideal signature. Combinations of Ideal’s signature outside of those outlined in this style guide should not be created. Following these graphic standards will ensure Ideal has a consistent, recognizable identity. Ideal signature must always be easy to read. There must always be contrast between our signature and its background.
Gradient is forbidden
Avoid placing our on patterned background.
Altering perspective is forbidden
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Switching colors is forbidden
Using other colors is forbidden
Deleting is forbidden
3D rendering is forbidden
Outline is forbidden
Adding is forbidden
Drop shadow is forbidden
Changing proportions is forbidden
Re-layouting is forbidden
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Visual Style Color System Typography Graphic Elements
fig. 19
application on a tote
Ideal branding
Image Style
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fig. 20
C O LO R
Pinwheel inspiration image
visual style these colors are the core
for ease of use , every
palette and must be used wherever
color is stated in cmyk , rgb
necessary. these core colors have
and pantone pms .
been broken down in tints that can be used as support or second ary color palette . the palette is composed of colors that are useful on their own , and
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also work well together .
100%
75%
50%
75%
C: 90 M: 20 Y10 K:0
C: 0 M: 25 Y: 95 K: 0
R: 0 G: 153 B: 201
R: 255 G: 194 B: 34
PANTONE:
PANTONE:
801 U
109 U
801 C
109 C
100%
50%
Ideal Yellow
Ideal Blue
75%
Ideal Red
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100%
50%
100%
75%
Ideal Green
C: 0 M: 80 Y:75 K: 0
C: 60 M: 0 Y: 100 K:0
R: 241 G:91 B:71
R: 114 G: 191 B:68
PANTONE:
PANTONE:
bright red U
375 U
bright red C
375 C
50%
visual standards guide
ideal yellow
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ideal red
02
ideal blue
03
ideal green
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TYPOGRAPHY
visual style to allow graphic elements such as photos , colors and shapes to
we would also use new century schoolbook for body copy
be different and impactful , we have
and captions to create an interesting
deliberately chosen a very pure ,
typography contrast. new century
almost austere typeface . akzidenz
schoolbook is a serif typeface
grotesk complements the graphic
and highly legible for print and web .
design without disturbing it, giving it a clean and neutral feel , and
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making the headlines easy to read .
Akzidenz Grotesk Akzidenz-Grotesk is a sans-
Like most sans-serifs Akzidenz-
serif or grotesque typeface
Grotesk is ‘monoline’ in
originally released by the
structure, with all strokes of
Berthold Type Foundry of
the letter of quite similar width,
Berlin. Akzidenz means a ‘com-
giving a sense of simplicity
mercial’ typeface for trade use
and an absence of adornment.
in publicity materials, advertising, tickets and forms, as opposed to typefaces intended for decorative or book use.
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Bold Medium Regular Italic
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Akzidenz Grotesk
Headline ab c d e f ghijk lmn o p qr s t u v w x y z 012 3 4 5 6 78 9 *&% $ #@?
Akzidenz Grotesk
Subhead ab c d e f ghijk lmn o p qr s t u v w x y z 012 3 4 5 6 78 9 *&% $ #@?
New Century Schoolbook
New Century Schoolbook
Body Copy a b c def g h ij k l m nop q r s t u v w x y z 01 2 3 4 5 678 9 *& % $ # @ ?
Caption abcdefghijklmnopqrstu v w x y z 01 2 3 4 5 678 9 *& % $ # @ ?
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GR APHIC ELEMENTS
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fig. 21
visual standards applied on mock binder for schools
visual style graphic elements can be very helpful in expanding the visual language of a brand . instead of repeating logos everywhere , brand can also be recognized when brand graphic elements are used
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appropriately.
We have borrowed graphic elements from our logo. The use of colorful circles will evoke a sense of active engagement, collaboration and playfulness. We have also used lines with different thickness to sort our information and categories. It is important that we always use these graphic in combination to establish collaboration and diversity. Only in exceptional cases it can be used in single color.
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circles are associated with inclusion, wholeness, unity, perfection and infinity.
visual standards guide
CIRCLES / Circles, tend to project a
We have borrowed these four
positive emotional message.
color circles from our logo.
Using a circle in a design
These multi-color circles are
system can suggest community,
used in different compositions
friendship, relationships
and sizes not in any particular
and unity. Circles are also
order. They can be used as
associated with inclusion,
either patterns or f loaters.
wholeness, unity, perfection and infinity. Circles create a safe space, where even shy people can easily participate.
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fig. 22
kids collaborating outdoors (previous spread)
fig. 23
visual standards applied on stationary (previous spread)
I M AG E S T Y L E
fig. 24–29
kids in candid moments of Ideal world
visual style all communication must show that ideal understands the audience and his or her everyday life . so we should not use images depicting an artificial ,
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non - existent worlds .
Ideal photography is characterized by playful, sincere and aspirational. It goes beyond the superficial and glossy. They are images you can relate to. They show a likable and positive realism. They show real life—real joy, experience, thought, contact, contentment, warmth. The images hves two styles; one showing real people in context and second series is more abstract, colorful open for interpretation.
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youthful, vibrant, real moments in everyday life
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S T Y L E 01 / c an di d wo rl d This world is full of youthful,
therefore we have to make
and vibrant moments. We want
sure no image should promote
this style to be aspiring and
any act of violence or biases.
relatable for kids and the people around them. We must always show positive context and responsible actions. Images plays a huge responsibility in inf luencing young impressionable minds
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S T Y L E 0 2 / A B S T R AC T F U N
fig. 30– 32
This style is to capture the vibrant mood of our new Ideal. We want to be perceived as a brand that embrace all diversities. These abstract images are symbolic of the harmonious collaboration of
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different forms and colors.
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abstract images of products related to childhood, fun and collaboration
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— Franklin D. Roosevelt
We cannot always build the future for our youth but we can build our youth for the future. 62
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Our Future Our New World
fig. 14
diverse group of kids
Future Prospects
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OUR NEW WORLD
our future this is the final phase of our brand guideline , where we bring our brand to life . we begin this phase by identifying our
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new world and its components .
In this section we have shown a concentric circle chart, concentric circles are circles with a common center. This chart is called Ideal’s full circle, as our brand aims to go back
01/ Me To We Camp
17/ Tech Mentors
02/ We Volunteers
18/ Empathy Monthly
03/ At-Home Empathy Toys 04/ Common Grounds
19/ We Club 20/ Give & Get Day
and revive what it started with
05/ Step Into
the launch of the Teddy bear.
Others Shoes
21/ Un-Selfie App
We want to do this by touching
06/ Share-A-Space
22/ Toy Library
07/ World Of Toys
23/ Co-Create Socially
different points of learning, sharing and collaboration opportunities for youth. Here our common center is individual followed by family/friends and
08/ Virtually Co-Play 09/ We Newsletter
then community.
10/ The Empathy Series Box Set
We have identified 23 ideas in
11/ Street Sunday
these three broad categories. These ideas are further organised under various divisions within Ideal.
12/ International Film Festival 13/ Toy Day 14/ We Are VR 15/ At-School Everyday Empathy 16/ Connect with Yourself Journal
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Subscription Box
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OUR FULL CIRCLE
society
community
22
SHARING
COLLABORATION
family / friends
20 02
19
individual
14
21
08
06 07
04 23 11 09
17
01 05
10 16
15 18
03
13
12
LEARNING
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FUTURE PROSPECTS
our future ideal’s core is to foster empathy in a world of products , learning , community, charity. a world where kids will experience the world in higher resolution as they perceive through not only their perspective but the perspectives of those around them . keeping this in mind , ideal’s new divisions are : retail , education , S P R I N G 2 0 17
media , community, entertainment
RETAIL At-home empathy toys / Toys that teach empathy, failure, creative communication, collaboration and other core skills necessary for 21st Century learners, of any age. World of Toys / Collaborate with local craftsman/toy makers from different countries to promote diversity and promote inclusive environment. Know Yourself Journal / Ideal can collaborate with Moleskin to design personal journal for kids. The Empathy Series Box set / A comic book series that share stories about empathy in a fun, easy to read format. Ideal could collaborate with a publication house like Chronicle to produce this book series. Empathy Monthly Subscription Box / Ideal can launch a monthly subscription box service specially designed around empathy.
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COMMUNITY
EDUCATION
MEDIA
ENTERTAINMENT
Toy Library / A community
Me to We Camps / Kids carve
International Film Festival /
Un-selfie App / An App that
toy library where kids can
out a week learning to care for
Ideal could organize a film
encourages youth to look/cap-
donate, share and borrow their
animals, preserve the environ-
festival that showcase a collec-
ture beyond selfies. Children
toys with other kids.
ment, or organize support for a
tion of films from around the
can take picture of their and
good cause.
world that fosters empathy.
others unselfish act and upload
Everyday Empathy / Ideal
Street Sunday / Ideal could
Share-a-space / Community wall painting, street-art,
to this App.
helps youth connect, collaborate
could collaborate with schools
sponsor opportunity for com-
Step into others shoes App /
and foster connections with
and provide them with empathy
munities and neighborhoods to
Role playing App, first-person
others.
kits consisting of aids, lesson
connect by enabling fun activi-
look at social issues builds
plan, fun activities, books that
ties for kids.
empathy.
Toy Day at SF Moma / Ideal
We are VR / A VR experience
Tech Mentor Volunteers / This project is about teaching
foster empathy in children.
the senior adults ease into
We Volunteers / Kids can
could collaborate with SF Moma
for kids to experience lifestyle,
technology.
spend a week volunteering
to organize an exhibition and
culture, locations, habitats from
and learning about local
sale that showcases toys from
around the world.
and global issues and how they
around the world.
Common Grounds / Playgrounds are a place for laughter, friends and fun where
can take positive action.
We Newsletter / A weekly
all children and their families
We Club / A school club for kids
newsletter for kids to browse for
can play together regardless
to join and practice activities
events, camps, volunteer oppor-
based on diversity, team build-
tunities, activities, stories, and
ing and collaboration.
inspiring articles on empathy.
of their abilities.
Give and Get Day / Ideal could help celebrate a particular day, on this day kids can exchange, share their things with others. It could be organised in schools, among friends, or at home. Co-create Social Projects / Virtual Collaboration camps from around the world with the help of social media like Facebook.
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E D U C AT I O N
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fig. 33
two boys busy in Ideal Camp
fig. 34
kids helping each other in Camp
fig 35
kids connecting with each other
Me to We Camps summer camps for children that
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fosters empathy in them .
Kids carve out a week learning to care for animals, preserve the environment, or organize support for a good cause. They’ll come away from the experience with leadership skills, compassion, and a broader world view that will benefit them for a lifetime.
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E D U C AT I O N
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fig. 36
kids develop to be good a listener
fig. 37
equal opportunity for all kids
fig 38
kids learn to respects other genders
Everyday Empathy Kit the empathy kit helps children understand their own emotions and
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the feelings of others .
Ideal wants to teach kids important life skills through creative play. Our activity kits are filled with games, arts and crafts focused on social emotional learning for classrooms for elementary, and middle school.
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COMMUNIT Y
Tech Mentor Volunteers this project is about teaching the senior adults ease
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into technology.
When we look at the older and younger generations, we see opportunities for the two generations to reach out, learn from each other, and discover new ways to connect and improve their respective life chances. We see this growing community service requirement, coupled with young people’s desire to make a difference, as a catalyst for new ideas that connect young people with older Americans to get them the help they need. This service is about teaching the senior adults ease into technology.
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fig. 39
kids develop patience to connect with elders
fig. 40
kids learn to communicate with seniors
fig 41
kids mentor in teaching technology
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MEDIA
International Film Festival ideal could collaborate with theatres and organize a film festival that showcase a collec tion of films from around the world that fosters empathy
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in youth .
Developing character strengths and life skills is essential to kids’ overall growth and success. It’s important for kids to learn the value of putting themselves in someone else’s shoes to understand the feelings and perspective of another person. The character strength of empathy surfaces in these movies by being intrinsic to the story, being repeated several times in the actions of a lead character, and “wins” over character f laws such as focusing only on their own needs.
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fig. 42
kids enjoying popcorn in film festival
fig. 43
kids engrossed in a festival film
fig 44
3D films are screened in festival
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R E TA I L
Empathy Toys Series a series of social- emotional indoor toys and games that devel-
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ops empathy and self awareness .
Toys that teach Empathy, failure, creative communication, collaboration and other core skills necessary for 21st Century learners, of any age. These products encourage discussion on how to stand in someone else’s shoes, be a good listener, and make skillful statements to others as they experience any of several emotions.
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fig. 45
Ideal branding packaging mock-up
fig. 46
kids connecting with siblings at home
fig 47 fig. 48
kids at play with Ideal empathy products kids at play with Ideal empathy board game
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E N T E R TA I N M E N T
Step into Others Shoes App an app that helps you to empathize with others in a real
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life crisis .
An engaging role playing App, first-person look at social issues builds empathy. This App can be played alone or with someone. It gives the player an opportunity to connect and thrive as someone else.
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visual standards guide
fig. 49
boys playing role playing App
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role playing App can be playing by siblings
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kids enjoying App
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E N T E R TA I N M E N T
Un-selfie App an app that lets you share photos of unselfish acts in every -
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day life .
An App that encourages youth to look/capture beyond selfies. This is to cultivate the giving spirit in children. Children can take picture of their and others unselfish act and upload to this App.
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kid uploading image of an act of empathy
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young girl taking picture
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kid taking picture of an unselfish act
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E D U C AT I O N
We Volunteers kids can spend a week volunteering and learning about local and global issues and how
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they can take positive action .
Volunteering for self less services teaches kids to look beyond themselves. This program is part of the education division of Ideal. To foster empathy in them Ideal wants them to experience real life situation where they can contribute.
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fig. 55
We volunteers cleaning the neighborhood
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older kids locally volunteering
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two boys connecting
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COMMUNIT Y
Toy Library a community toy library where kids can donate , share and borrow
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their toys with other kids .
This library can expand into a community play-date spot as well where kids from diverse background can come and connect. Ideal could sponsor local public libraries. It teaches kids to share, collaborate, connect with others.
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boy playing in the Ideal toy library
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Ideal toy library space
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kids sharing toys in the library
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Ideal branding on packaging mock-up (next)
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I M AG E S
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sources
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fig. 01
https://premier.shutterstock.com/image/detail-450428092
fig. 02
https://www.google/teddybearcartoon
fig. 03
https://www.google/1200px-Teddy-bear-27
fig. 04
http://www.google/il_fullxfull.249502256
fig. 05
http://www.gettyimages.com/photos/506912464
fig. 06
https://premier.shutterstock.com/image/detail-443274412
fig. 07
http://premier.shutterstock.com/image/detail-479102677
fig. 09
http://premier.shutterstock.com/image/detail-559530655
fig. 10
http://google/gty_kids_playground_jef_120427_wmain
fig. 11
http://premier.shutterstock.com/image/detail-527415844
fig. 12
http://offset.com/photos/381245
fig, 13
http://offset.com/photos/274352
fig. 14
https://www.gettyimages/481495699
fig. 15
https://www.gettyimages/59017230
fig. 16
Ideal new logo mark application mock-up
fig. 17
http://www.gettyimages.com/photos/170876373
fig. 18
http://www.gettyimages.com/photos/180408846
fig. 19
Ideal branding application mock-up on a tote
fig. 20
http://www.gettyimages.com/photos/1165710208
fig. 21
Visual standards application on a school binder
fig. 22
Visual standards application on stationary system
fig. 23
http://offset.com/photos/247904
fig. 24
http://offset.com/photos/257405
fig. 25
http://offset.com/photos/366959
fig. 26
http://www.gettyimages.com/photos/554993491
fig. 27
http://offset.com/photos/274352
fig. 28
https://premier.shutterstock.com/image/detail-52594741
fig. 29
http://www.gettyimages.com/photos/590172307
fig. 30
http://www.gettyimages.com/photos/113173006
fig. 31
http://www.gettyimages.com/photos/158318187
fig. 32
http://www.gettyimages.com/photos/165710208
fig. 33
http://offset.com/photos/382992
visual standards guide
I M AG E S fig. 34
http://www.gettyimages.com/photos/168359705
fig. 35
http://offset.com/photos/455836
fig. 36
http://offset.com/photos/359956
fig. 37
http://offset.com/photos/175427
fig. 38
Name:
fig. 39
http://offset.com/photos/264419
fig. 40
http://offset.com/photos/352248
fig. 41
shutterstock_409878736
fig. 42
shutterstock_243997507
fig. 43
http://offset.com/photos/316636
fig. 44
https://premier.shutterstock.com/image/detail-244303189
fig. 45
Ideal branding packaging mock-up
fig. 46
http://offset.com/photos/121405
fig. 47
http://offset.com/photos/325589
fig. 48
https://premier.shutterstock.com/image/detail-541649293
fig. 49
http://offset.com/photos/58575
fig. 50
http://offset.com/photos/482343
fig. 51
http://offset.com/photos/85720
fig. 52
https://premier.shutterstock.com/image/detail-223215979
fig. 53
http://offset.com/photos/537016
fig. 54
http://offset.com/photos/293359
fig. 55
http://www.gettyimages.com/photos/488250280
fig. 56
http://www.gettyimages.com/photos/168358881
fig. 56
http://www.gettyimages.com/photos/135538155
fig. 57
http://www.gettyimages.com/photos/685009261
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http://www.gettyimages.com/photos/523613374
fig. 59
http://www.gettyimages.com/photos/511741114
fig. 60
Ideal branding on packaging mock-up
DISCLAIMER This book is a non-commercial project for education purposes and is not intended to represent the Ideal Toy company nor brand.