Book 03 vsg

03 VISUAL S TA N D A R D S GUIDE

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Ideal re-branding process

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Brand / Ideal Toy Company Designer / Krishnapriya Dutta Gupta Class / Nature of Identity Instructor / Hunter Wimmer

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nature of identity

visual standards guide

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03 VISUAL S TA N D A R D S GUIDE

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OV E R V I E W

nature of identity

With the logo finalized, we now move forward in defining the standards and guidelines to help organize the brand.

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Adhering to these rules are essential in maintaining clarity, as well as cohesive messaging that we would like to deliver to our audience across different medium.

This guide book consists of brief brand background, new logo specifications, visual system guidelines followed by the brand projection in the future.

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visual standards guide

01

Brand Overview Our History New Realization New Vision New Goals New Identity

02

Identity Distinctions Anatomy Clear Space Variations Minimum Size

table of contents /

Incorrect Usage

03

Visual Style Color Typography Graphic Elements Photography

04 05

Our Future Our New World Future Prospects Sources Images

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Brand Overview Our History New Realization New Vision New Goals

fig.01

another boy.

young boy comforting

New Identity

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fig. 02

Teddy Roosevelt’s Bear cartoon

by Clifford Berryman.

From The Washington Post, November 16, 1902. (previous spread)

01

H I S TO RY

fig. 03

First Teddy Bear (previous spread)

fig. 04

African American Betsy Wetsy

fig. 05

Diverse group of kids (next spread)

brand over view ideal toy company was an american toy company that got its

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start with the iconic teddy bear .

Then President Theodore

A candy store owner from

‘Teddy’ Roosevelt (1858-1919)

Brooklyn, by the name of Morris

was on a hunting expedition in

Michtom, was inspired by this

Mississippi. Hunting was

cartoon. He, with the help of his

something he was famous for,

wife, Rose, designed a new

but on this outing, luck was not

stuffed toy and even sought the

on his side. He caught nary a

President’s approval for its

thing – but not wanting the

name. They called it, yep,

President to leave empty

Teddy’s Bear.

handed, his attendants had caught and clubbed a baby black bear for him, and tied it to a tree.

storm, and Morris went on to found the Ideal Novelty and Toy Company in 1907. Teddy’s Bear

President Roosevelt wanted

eventually became a general

none of this, however, and

term for what we know today,

refused to shoot the bear,

as a teddy bear.

claiming it was unsportsmanlike. Word of this got out, and the President’s empathy toward the bear became immortalized in a cartoon published in The Washington Post.

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Teddy’s Bear took America by

In 1930s Ideal, was one of the first doll manufacturers to produce an African American version of a popular doll.

visual standards guide

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fig. 06–14

Fresh fruits Young girls young girls and boys playing outdoor young girl feeding a stray dog Outdoor play structure

01

Yellow common bench Play structure

N E W R E A L I Z AT I O N

brand over view our re - branding objective is to position ideal as a brand that it originally was . we want to revive ideal’ s soul with a new relevant

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and sustainable visual style .

The new Ideal will present itself as a playful, vibrant brand targeting the American youth.

New Ideal wants to empower youth through collaborative play that builds empathy and global citizenry. It would aim at enabling youth to be more aware, more responsible, more connected to others and themselves.

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colorful abstract Outdoor play

visual standards guide

Fostering empathy in young boys and girls through the language of play.

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Ideal re-branding process

NEW VISION

nature of identity

fig. 15

kids helping each other (next spread)

brand over view ideal wants to relaunch itself with a new vision of ensuring that every youth grows up fully developing his or her innate

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capacity for empathy.

A better world through the language of play.

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visual standards guide

N E W G OA L S to make sure to stay focused we needed to set goals that our new vision aims at. this would help us stay relevant and focused in our way forward .

Kids will be more likely to treat

Kids will understand the

the people they care about

unspoken parts of their com-

the way they wish they would

munication with others.

treat them.

Kids will be able to more accu-

Kids will more clearly

rately predict the actions

understand the perception they

and reactions of people they

create in others with their

interact with.

words and actions.

Kids will better understand the needs of people around them.

Kids will learn how to motivate the people around them.

Kids will more effectively convince others of their point of view.

Kids will experience the world in higher resolution as they perceive through not only their perspective but the perspectives of those around them.

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Kids will be better leaders, better followers, and most importantly, better friends.

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NEW IDENTITY

fig. 16

brand over view our new vision needs a new face that harmoniously echoes

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ideal’s attributes .

Our new logo echoes our core values into one singular mark.

It tells our audience that we must ensure that our next generation develops the ability to grasp many sides of today’s complex problems and the capacity to collaborate with others to solve them.

We hope that our new logo and identity enhances the way people perceive Ideal.

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The Symbolism The logo consists of four ‘i’ that represents diversity, collaboration, and fun. The symbol of a pinwheel encapsulates the essence of our vision. The outer circle shows movement and a sense of community.

Ideal logo mark application (previous spread)

Ideal word mark

Ideal signature

Ideal logo mark

visual standards guide

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Identity Distinctions Anatomy Clear Space Variations Minimum Size

fig. 17

pinwheel in motion

Incorrect Usage

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A N ATO M Y

identity distinctions

we have created the schematic to show how our icon is correctly

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drafted or recreated .

Should there ever be a time we need to have our logo recreated from scratch, one can use this diagram to perfectly replicate it.

The final refinement of the logo required us to start with the drawing of the letter ‘i’ then we constructed the complete mark.

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nature of identity

visual standards guide

This is the initial letter ‘i’ from the word Ideal. We used circle to construct the curves of the mark. It is important to follow the measurement of X to determine the height and

13 X

width of the mark.

X

X = 1X1 4X

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I D E A L LO G O M A R K Our mark symbolizes a moving pinwheel. The ‘i’ represents diversity, collaboration and childhood innocence. The overall shape captures the form of a pinwheel and the outer ring represents movement, fun and community.

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20Âş

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visual standards guide

IDE AL WORD MARK The unedited typeface Gotham Bold, which we modified to mimic the curves of the logo mark.

X

modified Gotham

Gotham Bold

ideal 1X

1X

0.75X

1.25 X

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C L E A R S PAC E

identity distinctions

it is crucial that we designate clear space guidelines for all the versions of our logo .

1X

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X

1X

To ensure that there is a suf-

1X

1X

ficient amount of space around mark only

the logo for it to be clearly seen without any distortions and interruption.

The dot of the letter ‘i’ in the mark is the x for horizontal,

1X

1X

1X

1X

1X

1X

1X

1X

vertical and mark only composition. The dot on the initial letter of ideal is the x for the

X

word mark composition.

vertical

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visual standards guide

X

Y

1X

1X

1X

1X horizontal

2Y

1Y

1Y

0.75Y

1.25Y

X

1X

1X

1X

1X wordmark only

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C O M P O S I T I O N VA R I AT I O N S

identity distinctions

our logo can be used in differ ent ways as per the given format. the following are the variation of our logo that are accepted . the different compositions are vertical , horizontal , mark only and

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word mark only.

01 / vertical As Ideal Signature mark, the vertical logo is the preferred version which should be used whenever possible. It can be altered only under special sizes mentioned below.

02 / mark only The Ideal mark may be used separately from the signature in context where an abstract reference to Ideal is desired.

Mark can be used to promote the brand merchandize, special sizes and digital presence like App icon.

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nature of identity

visual standards guide

03 / horizontal The horizontal signature mark should be used only when the space dictates that the vertical usage is not possible.

04 / word mark only The logo mark can be used where the logo mark is not absolutely necessary or can’t be legibly reproduced.

Such as, packaging sides, stationary systems.

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C O LO R VA R I AT I O N S

fig. 18

kids playing with pinwheel

identity distinctions

these are the correct color variations for the logo usage . adhering to these guide lines is necessary for clarity

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and legibility.

4 color

1 color

reverse

This is the 4 color version of

This is the one color version

This is the reverse version of

our logo. It should be used

of our logo. This is how it should

our logo. Its crucial to follow

whenever brand communication

be used when we need to show

this version whenever our logo

is produced in full color.

our logo in single color. This

needs to be produced on dark

application is only for white or

backgrounds.

light colored backgrounds.

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visual standards guide

Our new logo concept is pinwheel, which symbolizes diversity, potential, fun, collaboration and childhood innocence.

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MINIMUM SIZE

nature of identity

Logo size measurement in height (top to bottom)

identity distinctions

in order to maintain the integrity

2 cm

of our logo , and to promote the consistency of our brand , it is important to follow these size regulations .

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1.5 cm

We have different sizing regulations for our logo usage based on clarity and legibility.

The measurement is based on the height of the logo. The horizontal logo should not be used less than 1 cm in height, the

1 cm

vertical logo should not be used less than 2 cm, the ideal mark can’t be used less than 1 cm and avoid using the ideal word mark lesser than 0.5 cm.

0.5 cm

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visual standards guide

Logo usage in different sizes

2 cm

1.5 cm

1 cm

0.5 cm

2 cm

1.5 cm

1 cm

0.5 cm

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I N C O R R E C T U S AG E

identity distinctions

as a part of logo guidelines we have to make sure our logo is not being used incorrectly. the following ex amples either break our logo guidelines or inter -

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rupts the legibility of our logo .

Stretching is forbidden

This page illustrates what not to do with the New Ideal signature. Combinations of Ideal’s signature outside of those outlined in this style guide should not be created. Following these graphic standards will ensure Ideal has a consistent, recognizable identity.

Ideal signature must always be easy to read. There must always be contrast between our signature and its background.

Gradient is forbidden

Avoid placing our on patterned background.

Altering perspective is forbidden

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visual standards guide

Switching colors is forbidden

Using other colors is forbidden

Deleting is forbidden

3D rendering is forbidden

Outline is forbidden

Adding is forbidden

Drop shadow is forbidden

Changing proportions is forbidden

Re-layouting is forbidden

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Visual Style Color System Typography Graphic Elements

fig. 19

application on a tote

Ideal branding

Image Style

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fig. 20

C O LO R

Pinwheel inspiration image

visual style these colors are the core

for ease of use , every

palette and must be used wherever

color is stated in cmyk , rgb

necessary. these core colors have

and pantone pms .

been broken down in tints that can be used as support or second ary color palette . the palette is composed of colors that are useful on their own , and

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also work well together .

100%

75%

50%

75%

C: 90 M: 20 Y10 K:0

C: 0 M: 25 Y: 95 K: 0

R: 0 G: 153 B: 201

R: 255 G: 194 B: 34

PANTONE:

PANTONE:

801 U

109 U

801 C

109 C

100%

50%

Ideal Yellow

Ideal Blue

75%

Ideal Red

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100%

50%

100%

75%

Ideal Green

C: 0 M: 80 Y:75 K: 0

C: 60 M: 0 Y: 100 K:0

R: 241 G:91 B:71

R: 114 G: 191 B:68

PANTONE:

PANTONE:

bright red U

375 U

bright red C

375 C

50%

visual standards guide

ideal yellow

01

ideal red

02

ideal blue

03

ideal green

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TYPOGRAPHY

visual style to allow graphic elements such as photos , colors and shapes to

we would also use new century schoolbook for body copy

be different and impactful , we have

and captions to create an interesting

deliberately chosen a very pure ,

typography contrast. new century

almost austere typeface . akzidenz

schoolbook is a serif typeface

grotesk complements the graphic

and highly legible for print and web .

design without disturbing it, giving it a clean and neutral feel , and

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making the headlines easy to read .

Akzidenz Grotesk Akzidenz-Grotesk is a sans-

Like most sans-serifs Akzidenz-

serif or grotesque typeface

Grotesk is ‘monoline’ in

originally released by the

structure, with all strokes of

Berthold Type Foundry of

the letter of quite similar width,

Berlin. Akzidenz means a ‘com-

giving a sense of simplicity

mercial’ typeface for trade use

and an absence of adornment.

in publicity materials, advertising, tickets and forms, as opposed to typefaces intended for decorative or book use.

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Bold Medium Regular Italic

visual standards guide

Akzidenz Grotesk

Headline ab c d e f ghijk lmn o p qr s t u v w x y z 012 3 4 5 6 78 9 *&% $ #@?

Akzidenz Grotesk

Subhead ab c d e f ghijk lmn o p qr s t u v w x y z 012 3 4 5 6 78 9 *&% $ #@?

New Century Schoolbook

New Century Schoolbook

Body Copy a b c def g h ij k l m nop q r s t u v w x y z 01 2 3 4 5 678 9 *& % $ # @ ?

Caption abcdefghijklmnopqrstu v w x y z 01 2 3 4 5 678 9 *& % $ # @ ?

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GR APHIC ELEMENTS

nature of identity

fig. 21

visual standards applied on mock binder for schools

visual style graphic elements can be very helpful in expanding the visual language of a brand . instead of repeating logos everywhere , brand can also be recognized when brand graphic elements are used

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appropriately.

We have borrowed graphic elements from our logo. The use of colorful circles will evoke a sense of active engagement, collaboration and playfulness.

We have also used lines with different thickness to sort our information and categories.

It is important that we always use these graphic in combination to establish collaboration and diversity.

Only in exceptional cases it can be used in single color.

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circles are associated with inclusion, wholeness, unity, perfection and infinity.

visual standards guide

CIRCLES / Circles, tend to project a

We have borrowed these four

positive emotional message.

color circles from our logo.

Using a circle in a design

These multi-color circles are

system can suggest community,

used in different compositions

friendship, relationships

and sizes not in any particular

and unity. Circles are also

order. They can be used as

associated with inclusion,

either patterns or f loaters.

wholeness, unity, perfection and infinity. Circles create a safe space, where even shy people can easily participate.

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fig. 22

kids collaborating outdoors (previous spread)

fig. 23

visual standards applied on stationary (previous spread)

I M AG E S T Y L E

fig. 24–29

kids in candid moments of Ideal world

visual style all communication must show that ideal understands the audience and his or her everyday life . so we should not use images depicting an artificial ,

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non - existent worlds .

Ideal photography is characterized by playful, sincere and aspirational.

It goes beyond the superficial and glossy. They are images you can relate to. They show a likable and positive realism.

They show real life—real joy, experience, thought, contact, contentment, warmth.

The images hves two styles; one showing real people in context and second series is more abstract, colorful open for interpretation.

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youthful, vibrant, real moments in everyday life

visual standards guide

S T Y L E 01 / c an di d wo rl d This world is full of youthful,

therefore we have to make

and vibrant moments. We want

sure no image should promote

this style to be aspiring and

any act of violence or biases.

relatable for kids and the people around them. We must always show positive context and responsible actions.

Images plays a huge responsibility in inf luencing young impressionable minds

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S T Y L E 0 2 / A B S T R AC T F U N

fig. 30– 32

This style is to capture the vibrant mood of our new Ideal.

We want to be perceived as a brand that embrace all diversities. These abstract images are symbolic of the harmonious collaboration of

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different forms and colors.

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abstract images of products related to childhood, fun and collaboration

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— Franklin D. Roosevelt

We cannot always build the future for our youth but we can build our youth for the future.

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visual standards guide

Our Future Our New World

fig. 14

diverse group of kids

Future Prospects

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OUR NEW WORLD

our future this is the final phase of our brand guideline , where we bring our brand to life . we begin this phase by identifying our

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new world and its components .

In this section we have shown a concentric circle chart, concentric circles are circles with a common center. This chart is called Ideal’s full circle, as our brand aims to go back

01/ Me To We Camp

17/ Tech Mentors

02/ We Volunteers

18/ Empathy Monthly

03/ At-Home Empathy Toys 04/ Common Grounds

19/ We Club 20/ Give & Get Day

and revive what it started with

05/ Step Into

the launch of the Teddy bear.

Others Shoes

21/ Un-Selfie App

We want to do this by touching

06/ Share-A-Space

22/ Toy Library

07/ World Of Toys

23/ Co-Create Socially

different points of learning, sharing and collaboration opportunities for youth. Here our common center is individual followed by family/friends and

08/ Virtually Co-Play 09/ We Newsletter

then community.

10/ The Empathy Series Box Set

We have identified 23 ideas in

11/ Street Sunday

these three broad categories.

These ideas are further organised under various divisions within Ideal.

12/ International Film Festival 13/ Toy Day 14/ We Are VR 15/ At-School Everyday Empathy 16/ Connect with Yourself Journal

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Subscription Box

visual standards guide

OUR FULL CIRCLE

society

community

22

SHARING

COLLABORATION

family / friends

20 02

19

individual

14

21

08

06 07

04 23 11 09

17

01 05

10 16

15 18

03

13

12

LEARNING

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FUTURE PROSPECTS

our future ideal’s core is to foster empathy in a world of products , learning , community, charity. a world where kids will experience the world in higher resolution as they perceive through not only their perspective but the perspectives of those around them . keeping this in mind , ideal’s new divisions are : retail , education , S P R I N G 2 0 17

media , community, entertainment

RETAIL At-home empathy toys / Toys that teach empathy, failure, creative communication, collaboration and other core skills necessary for 21st Century learners, of any age.

World of Toys / Collaborate with local craftsman/toy makers from different countries to promote diversity and promote inclusive environment.

Know Yourself Journal / Ideal can collaborate with Moleskin to design personal journal for kids.

The Empathy Series Box set / A comic book series that share stories about empathy in a fun, easy to read format.

Ideal could collaborate with a publication house like Chronicle to produce this book series.

Empathy Monthly Subscription Box / Ideal can launch a monthly subscription box service specially designed around empathy.

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visual standards guide

COMMUNITY

EDUCATION

MEDIA

ENTERTAINMENT

Toy Library / A community

Me to We Camps / Kids carve

International Film Festival /

Un-selfie App / An App that

toy library where kids can

out a week learning to care for

Ideal could organize a film

encourages youth to look/cap-

donate, share and borrow their

animals, preserve the environ-

festival that showcase a collec-

ture beyond selfies. Children

toys with other kids.

ment, or organize support for a

tion of films from around the

can take picture of their and

good cause.

world that fosters empathy.

others unselfish act and upload

Everyday Empathy / Ideal

Street Sunday / Ideal could

Share-a-space / Community wall painting, street-art,

to this App.

helps youth connect, collaborate

could collaborate with schools

sponsor opportunity for com-

Step into others shoes App /

and foster connections with

and provide them with empathy

munities and neighborhoods to

Role playing App, first-person

others.

kits consisting of aids, lesson

connect by enabling fun activi-

look at social issues builds

plan, fun activities, books that

ties for kids.

empathy.

Toy Day at SF Moma / Ideal

We are VR / A VR experience

Tech Mentor Volunteers / This project is about teaching

foster empathy in children.

the senior adults ease into

We Volunteers / Kids can

could collaborate with SF Moma

for kids to experience lifestyle,

technology.

spend a week volunteering

to organize an exhibition and

culture, locations, habitats from

and learning about local

sale that showcases toys from

around the world.

and global issues and how they

around the world.

Common Grounds / Playgrounds are a place for laughter, friends and fun where

can take positive action.

We Newsletter / A weekly

all children and their families

We Club / A school club for kids

newsletter for kids to browse for

can play together regardless

to join and practice activities

events, camps, volunteer oppor-

based on diversity, team build-

tunities, activities, stories, and

ing and collaboration.

inspiring articles on empathy.

of their abilities.

Give and Get Day / Ideal could help celebrate a particular day, on this day kids can exchange, share their things with others. It could be organised in schools, among friends, or at home.

Co-create Social Projects / Virtual Collaboration camps from around the world with the help of social media like Facebook.

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fig. 33

two boys busy in Ideal Camp

fig. 34

kids helping each other in Camp

fig 35

kids connecting with each other

Me to We Camps summer camps for children that

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fosters empathy in them .

Kids carve out a week learning to care for animals, preserve the environment, or organize support for a good cause.

They’ll come away from the experience with leadership skills, compassion, and a broader world view that will benefit them for a lifetime.

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E D U C AT I O N

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fig. 36

kids develop to be good a listener

fig. 37

equal opportunity for all kids

fig 38

kids learn to respects other genders

Everyday Empathy Kit the empathy kit helps children understand their own emotions and

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the feelings of others .

Ideal wants to teach kids important life skills through creative play. Our activity kits are filled with games, arts and crafts focused on social emotional learning for classrooms for elementary, and middle school.

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COMMUNIT Y

Tech Mentor Volunteers this project is about teaching the senior adults ease

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into technology.

When we look at the older and younger generations, we see opportunities for the two generations to reach out, learn from each other, and discover new ways to connect and improve their respective life chances.

We see this growing community service requirement, coupled with young people’s desire to make a difference, as a catalyst for new ideas that connect young people with older Americans to get them the help they need. This service is about teaching the senior adults ease into technology.

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visual standards guide

fig. 39

kids develop patience to connect with elders

fig. 40

kids learn to communicate with seniors

fig 41

kids mentor in teaching technology

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MEDIA

International Film Festival ideal could collaborate with theatres and organize a film festival that showcase a collec tion of films from around the world that fosters empathy

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in youth .

Developing character strengths and life skills is essential to kids’ overall growth and success. It’s important for kids to learn the value of putting themselves in someone else’s shoes to understand the feelings and perspective of another person.

The character strength of empathy surfaces in these movies by being intrinsic to the story, being repeated several times in the actions of a lead character, and “wins” over character f laws such as focusing only on their own needs.

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fig. 42

kids enjoying popcorn in film festival

fig. 43

kids engrossed in a festival film

fig 44

3D films are screened in festival

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R E TA I L

Empathy Toys Series a series of social- emotional indoor toys and games that devel-

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ops empathy and self awareness .

Toys that teach Empathy, failure, creative communication, collaboration and other core skills necessary for 21st Century learners, of any age.

These products encourage discussion on how to stand in someone else’s shoes, be a good listener, and make skillful statements to others as they experience any of several emotions.

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fig. 45

Ideal branding packaging mock-up

fig. 46

kids connecting with siblings at home

fig 47 fig. 48

kids at play with Ideal empathy products kids at play with Ideal empathy board game

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E N T E R TA I N M E N T

Step into Others Shoes App an app that helps you to empathize with others in a real

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life crisis .

An engaging role playing App, first-person look at social issues builds empathy. This App can be played alone or with someone.

It gives the player an opportunity to connect and thrive as someone else.

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visual standards guide

fig. 49

boys playing role playing App

fig. 50

role playing App can be playing by siblings

fig 51

kids enjoying App

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E N T E R TA I N M E N T

Un-selfie App an app that lets you share photos of unselfish acts in every -

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day life .

An App that encourages youth to look/capture beyond selfies.

This is to cultivate the giving spirit in children. Children can take picture of their and others unselfish act and upload to this App.

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fig. 52

kid uploading image of an act of empathy

fig. 53

young girl taking picture

fig 54

kid taking picture of an unselfish act

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E D U C AT I O N

We Volunteers kids can spend a week volunteering and learning about local and global issues and how

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they can take positive action .

Volunteering for self less services teaches kids to look beyond themselves. This program is part of the education division of Ideal.

To foster empathy in them Ideal wants them to experience real life situation where they can contribute.

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visual standards guide

fig. 55

We volunteers cleaning the neighborhood

fig. 56

older kids locally volunteering

fig 57

two boys connecting

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COMMUNIT Y

Toy Library a community toy library where kids can donate , share and borrow

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their toys with other kids .

This library can expand into a community play-date spot as well where kids from diverse background can come and connect. Ideal could sponsor local public libraries. It teaches kids to share, collaborate, connect with others.

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visual standards guide

fig. 58

boy playing in the Ideal toy library

fig. 59

Ideal toy library space

fig 60

kids sharing toys in the library

fig. 61

Ideal branding on packaging mock-up (next)

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I M AG E S

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sources

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fig. 01

https://premier.shutterstock.com/image/detail-450428092

fig. 02

https://www.google/teddybearcartoon

fig. 03

https://www.google/1200px-Teddy-bear-27

fig. 04

http://www.google/il_fullxfull.249502256

fig. 05

http://www.gettyimages.com/photos/506912464

fig. 06

https://premier.shutterstock.com/image/detail-443274412

fig. 07

http://premier.shutterstock.com/image/detail-479102677

fig. 09

http://premier.shutterstock.com/image/detail-559530655

fig. 10

http://google/gty_kids_playground_jef_120427_wmain

fig. 11

http://premier.shutterstock.com/image/detail-527415844

fig. 12

http://offset.com/photos/381245

fig, 13

http://offset.com/photos/274352

fig. 14

https://www.gettyimages/481495699

fig. 15

https://www.gettyimages/59017230

fig. 16

Ideal new logo mark application mock-up

fig. 17

http://www.gettyimages.com/photos/170876373

fig. 18

http://www.gettyimages.com/photos/180408846

fig. 19

Ideal branding application mock-up on a tote

fig. 20

http://www.gettyimages.com/photos/1165710208

fig. 21

Visual standards application on a school binder

fig. 22

Visual standards application on stationary system

fig. 23

http://offset.com/photos/247904

fig. 24

http://offset.com/photos/257405

fig. 25

http://offset.com/photos/366959

fig. 26

http://www.gettyimages.com/photos/554993491

fig. 27

http://offset.com/photos/274352

fig. 28

https://premier.shutterstock.com/image/detail-52594741

fig. 29

http://www.gettyimages.com/photos/590172307

fig. 30

http://www.gettyimages.com/photos/113173006

fig. 31

http://www.gettyimages.com/photos/158318187

fig. 32

http://www.gettyimages.com/photos/165710208

fig. 33

http://offset.com/photos/382992

visual standards guide

I M AG E S fig. 34

http://www.gettyimages.com/photos/168359705

fig. 35

http://offset.com/photos/455836

fig. 36

http://offset.com/photos/359956

fig. 37

http://offset.com/photos/175427

fig. 38

Name:

fig. 39

http://offset.com/photos/264419

fig. 40

http://offset.com/photos/352248

fig. 41

shutterstock_409878736

fig. 42

shutterstock_243997507

fig. 43

http://offset.com/photos/316636

fig. 44

https://premier.shutterstock.com/image/detail-244303189

fig. 45

Ideal branding packaging mock-up

fig. 46

http://offset.com/photos/121405

fig. 47

http://offset.com/photos/325589

fig. 48

https://premier.shutterstock.com/image/detail-541649293

fig. 49

http://offset.com/photos/58575

fig. 50

http://offset.com/photos/482343

fig. 51

http://offset.com/photos/85720

fig. 52

https://premier.shutterstock.com/image/detail-223215979

fig. 53

http://offset.com/photos/537016

fig. 54

http://offset.com/photos/293359

fig. 55

http://www.gettyimages.com/photos/488250280

fig. 56

http://www.gettyimages.com/photos/168358881

fig. 56

http://www.gettyimages.com/photos/135538155

fig. 57

http://www.gettyimages.com/photos/685009261

fig. 58

http://www.gettyimages.com/photos/523613374

fig. 59

http://www.gettyimages.com/photos/511741114

fig. 60

Ideal branding on packaging mock-up

DISCLAIMER This book is a non-commercial project for education purposes and is not intended to represent the Ideal Toy company nor brand.