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007
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K R I S H N A P R I YA (K P) D U T TA G U P TA Graphic Designer / krishnapriyadesign.com
00/ DEDICATED TO /
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DEDICATED TO /
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Copyrights © 2018 Krishnapriya Dutta Gupta all rights reserved. No part of this publication may be reproduced without express permission from Krishnapriya Dutta Gupta. -
K R I S H N A P R I YA ( K P ) D U T TA G U P TA Graphic Designer /
+1.408.643.2032 krishnapriyadg @ g m ail.co m 7548 B ollin g er Rd. C u p er t in o, 95014 C A B e h a n ce/kr ish n a pr iy a In st a gra m/_ k p _ d g _ kr ish n a pr iy a d e sig n.c o m
S E R I O U S P L AY / THE
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To my son,
Pushya Dutt
DEDICATED TO /
→
The dictionary defines ‘par·a·dox’ as ‘an absurd or contradictory statement or proposition, which when investigated may prove to be well founded or true.’
design approach and combined it with purpose and intentionality that goes beyond play and fun.
This book contains a selection of my work As we uncover the top most layer of things and it also represents my voice as a around us–be it art, literature, nature, designer. To elaborate the concept used, human character or life itself–we realize I would say that the serious aspect of that everything is nothing but a big paradox, anything requires a degree of focus on a poetic contradiction, an oxymoron. a task or challenge, while the play aspect Nature creates yet destroys, the funniest emphasizes imagination and toying with people are often the saddest, everything is boundaries. Together, these seemingly destined yet we experience the existence opposite components are able to foster of coincidence–the examples of ‘paradox’ a deeper engagement. are innumerable.
Hello! I am KP and it is this paradox that served as an inspiration for the concept of ‘Serious Play’. I have used my playful
S E R I O U S P L AY / THE
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My design voice /
Into a paradoxical journey.
Serious Play/ SUM MARY / THE
IDEA
BEHIND
MY
PORTFOLIO
→
008 022 060 112 128 144 170
01 / 13
Murakami Book Cover Series
02 / 13
Re-branding ldeal Toy Company
03 / 13
Cast into Chaos Film Festival
04 / 13
Immigration Event
05 / 13
The Forgotten Windows Posters
06 / 13
Staples CSR
07 / 13
Re-branding Uncle Bubble
S E R I O U S P L AY / THE
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OF
KP
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184 214 250 264 284 298
08 / 13
Collide Conference
09 / 13
Grey Geeks
10 / 13
Zoya Promotional Poster Series
11 / 13
Type Specimen Booklet
12 / 13
Boredom Opinion Website
13 / 13
Thesis: Playfully
TA B L E O F C O N T E N T S /
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008
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Murakami Book Cover Series /
The joy of covering up.
01/ S E R I O U S P L AY / THE
SELECTED
WORKS
OF
KP
2014
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2018
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Objec tive /
D eliverable s /
To design three paperback covers that
A series of three book covers Includes
Haruki Murakami
have a cohesive look and form one
front cover, back and spine.
Book Cover Series
Dimensions: W 4.75˝ x H 7.50˝
Class /
single set. Also, to use only 4 colors and adhere to other restrictions that come into play while designing book covers with a typographic
with 1˝ Spine
Type Composition
Color Specifications: 4 color Year / Fall 2015
Acknowle dgment s / I chose to design three works of fiction by my favorite author Haruki Murakami. Each book – namely A Wild Sheep Chase, Norwegian Wood, and After the Quake – has similar recurrent themes of alienation and loneliness. Narrated under the backdrop of Japanese social and political conditions, all the three stories share a surreal tone and there’s
|
Project /
approach. Approach /
009
›› Communication Arts Annual Award for typography excellence, 2016.
Instructor / Andrew Loesel
›› gd usa Design Award, Winner, 2016. Categories /
›› Creative Quarterly Winner and selected in 100 best works of 2016.
Publication Design, Cover Design, Typography Design
›› how Design Merit in 2017. ›› ida bronze Award Winner.
Key words /
›› Semifinalist in Adobe Design Awards.
Japanese, fragmented, story-telling
pronounced melancholy woven into each narrative.
BOOK COVE R SE R IE S / HARUKI
MURAKAMI
PAPERBACK
SET
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010
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BOOK COVE R SE R IE S / HARUKI
MURAKAMI
PAPERBACK
SET
011
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012
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BOOK COVE R SE R IE S / HARUKI
MURAKAMI
PAPERBACK
SET
013
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014
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S E R I O U S P L AY / THE
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BOOK COVE R SE R IE S / HARUKI
MURAKAMI
PAPERBACK
SET
015
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016
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BOOK COVE R SE R IE S / HARUKI
MURAKAMI
PAPERBACK
SET
017
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018
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BOOK COVE R SE R IE S / HARUKI
MURAKAMI
PAPERBACK
SET
019
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020
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BOOK COVE R SE R IE S / HARUKI
MURAKAMI
PAPERBACK
SET
021
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Ñ…
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022
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Objec tive /
D eliverable s /
Project /
To create a re-branding project that
A set of three books. Each book works
Re-branding Ideal Toy Company
first aims to identify the essence
as a guide and covers specific aspect
of a dying or defunct brand, and then
of re-branding: Visual Strategy Guide,
transforms it by providing a brand
Visual Development Guide, Visual
Class /
new direction. The objective is to
Standards Guide, Website.
Nature of Identity
losing touch with the soul of
Acknowle dgment s /
Year /
the brand.
›› Featured in the aiga, InDesign
Spring 2017
achieve the transformation without
and Graphic Design gallery on Approach / Ideal Toy Company is a defunct American toy brand, one that began its journey with the launch of the iconic
Instructor /
Behance since 2017.
Hunter Wim mer
›› Semifinalist in Adobe Design Awards. Categories /
›› Featured in Experimenta,
Teddy bear. The brand wanted to
an experimental design magazine
foster empathy in young boys and girls
from Spain February, 2018.
Design Strategy, Identity Branding
through the language of play.
Key words /
In order to stay relevant in an increas-
Inclusive, Playful, Vibrant
ingly diverse and collaborative future, I wanted the all-new Ideal to
Typefaces /
create an inclusive, collaborative, and
Aktiv Grotesk
diverse environment. I designed
New Century Schoolbook
my logo–a pinwheel–in conjunction with that very thought.
S E R I O U S P L AY / THE
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023
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Ideal Toy Company /
Reborn to play.
02/ IDEAL / REBIRTH
OF
A
BRAND
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024
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IDEAL / REBIRTH
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A
BRAND
025
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026
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IDEAL / REBIRTH
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BRAND
027
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028
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IDEAL / REBIRTH
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BRAND
029
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030
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IDEAL / REBIRTH
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BRAND
031
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032
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IDEAL / REBIRTH
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BRAND
033
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034
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IDEAL / REBIRTH
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BRAND
035
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036
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IDEAL / REBIRTH
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BRAND
037
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038
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IDEAL / REBIRTH
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BRAND
039
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040
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IDEAL / REBIRTH
OF
A
BRAND
0 41
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042
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S E R I O U S P L AY / THE
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2014
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2018
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IDEAL / REBIRTH
OF
A
BRAND
043
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044
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S E R I O U S P L AY / THE
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IDEAL / REBIRTH
OF
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BRAND
0 45
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046
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S E R I O U S P L AY / THE
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IDEAL / REBIRTH
OF
A
BRAND
0 47
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048
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S E R I O U S P L AY / THE
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IDEAL / REBIRTH
OF
A
BRAND
049
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050
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S E R I O U S P L AY / THE
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IDEAL / REBIRTH
OF
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BRAND
051
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052
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IDEAL / REBIRTH
OF
A
BRAND
053
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054
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S E R I O U S P L AY / THE
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IDEAL / REBIRTH
OF
A
BRAND
055
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056
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S E R I O U S P L AY / THE
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IDEAL / REBIRTH
OF
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BRAND
057
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058
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S E R I O U S P L AY / THE
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IDEAL / REBIRTH
OF
A
BRAND
059
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Ñ…
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060
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Cast into Chaos /
An eclectic retrospective.
03/ S E R I O U S P L AY / THE
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WORKS
OF
KP
2014
–
2018
|
Objec tive /
D eliverable s /
Project /
A hypothetical film festival project to
›› Festival poster
Akira Kurosawa
celebrate the films of Japanese
›› Festival catalogue
Film Festival
filmmaker Akira Kurosawa. The objective is to coordinate a complex set of materials that must function together as a whole. The idea is also to marry multiple messages with divergent
›› Limited edition
Integrated
›› Ticket & schedule
Com munication
›› Three products ›› Festival soundtrack
Year /
tic aesthetic. This aesthetic has to
›› Business system
Fall 2016
contain the essence of the director and
Approach / The name Cast into Chaos encapsulates one of the most common themes of
›› Outdoor advertisements
This project attempts to incorporate the artistic expression of Akira Kurosawa
Hunter Wim mer
Acknowle dgment s /
Categories /
›› Cast into Chaos project was featured
Com munication Design,
ism, Japanese moral values, spirituality, tently recurring motifs in these films.
Instructor /
›› Festival website
Kurosawa’s films. Themes of humanmasculine ideals and irony are consis-
Fall 2017 how magazine and won
Art Direction,
Outstanding Achievement Award.
Packaging Design
› › 2017 gd usa Design Award. ›› Semifinalist in Adobe Design Awards.
Key words / Emotional, Organic, Traditional
›› The dvd packaging featured
and his five chosen films (Drunken
in the gallery of packagingoftheworld.
Typefaces /
Angel, The Bad Sleep Well, Stray Dog,
com in early 2018.
Klint
Ikiru and High and Low) in two ways – through consistent visual language and
|
Class /
dvd packaging
formats — all with a unified and holis-
his storytelling style.
061
› › Best class project for Fall 2017.
Neue Haas Grotesk Trade Gothic
design deliverables that mesh together as an integrated system.
CAST INTO CHAOS / A
AKIR A
KUROSAWA
FILM
FESTIVAL
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062
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S E R I O U S P L AY / THE
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CAST INTO CHAOS / A
AKIR A
KUROSAWA
FILM
FESTIVAL
063
|
→
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064
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S E R I O U S P L AY / THE
SELECTED
WORKS
OF
KP
2014
–
2018
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CAST INTO CHAOS / A
AKIR A
KUROSAWA
FILM
FESTIVAL
065
|
→
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066
|
S E R I O U S P L AY / THE
SELECTED
WORKS
OF
KP
2014
–
2018
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CAST INTO CHAOS / A
AKIR A
KUROSAWA
FILM
FESTIVAL
067
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→
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068
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S E R I O U S P L AY / THE
SELECTED
WORKS
OF
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2014
–
2018
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CAST INTO CHAOS / A
AKIR A
KUROSAWA
FILM
FESTIVAL
069
|
→
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070
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S E R I O U S P L AY / THE
SELECTED
WORKS
OF
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2014
–
2018
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CAST INTO CHAOS / A
AKIR A
KUROSAWA
FILM
FESTIVAL
073
|
→
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074
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S E R I O U S P L AY / THE
SELECTED
WORKS
OF
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2014
–
2018
→
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CAST INTO CHAOS / A
AKIR A
KUROSAWA
FILM
FESTIVAL
075
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→
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076
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S E R I O U S P L AY / THE
SELECTED
WORKS
OF
KP
2014
–
2018
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CAST INTO CHAOS / A
AKIR A
KUROSAWA
FILM
FESTIVAL
077
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→
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078
|
S E R I O U S P L AY / THE
SELECTED
WORKS
OF
KP
2014
–
2018
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CAST INTO CHAOS / A
AKIR A
KUROSAWA
FILM
FESTIVAL
079
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→
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080
|
S E R I O U S P L AY / THE
SELECTED
WORKS
OF
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2014
–
2018
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CAST INTO CHAOS / A
AKIR A
KUROSAWA
FILM
FESTIVAL
081
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→
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082
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S E R I O U S P L AY / THE
SELECTED
WORKS
OF
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2014
–
2018
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CAST INTO CHAOS / A
AKIR A
KUROSAWA
FILM
FESTIVAL
083
|
→
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084
|
S E R I O U S P L AY / THE
SELECTED
WORKS
OF
KP
2014
–
2018
→
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CAST INTO CHAOS / A
AKIR A
KUROSAWA
FILM
FESTIVAL
085
|
→
|
086
|
S E R I O U S P L AY / THE
SELECTED
WORKS
OF
KP
2014
–
2018
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CAST INTO CHAOS / A
AKIR A
KUROSAWA
FILM
FESTIVAL
087
|
→
|
088
|
S E R I O U S P L AY / THE
SELECTED
WORKS
OF
KP
2014
–
2018
→
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CAST INTO CHAOS / A
AKIR A
KUROSAWA
FILM
FESTIVAL
089
|
→
|
090
|
S E R I O U S P L AY / THE
SELECTED
WORKS
OF
KP
2014
–
2018
→
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CAST INTO CHAOS / A
AKIR A
KUROSAWA
FILM
FESTIVAL
091
|
→
|
092
|
S E R I O U S P L AY / THE
SELECTED
WORKS
OF
KP
2014
–
2018
→
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CAST INTO CHAOS / A
AKIR A
KUROSAWA
FILM
FESTIVAL
093
|
→
|
094
|
S E R I O U S P L AY / THE
SELECTED
WORKS
OF
KP
2014
–
2018
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CAST INTO CHAOS / A
AKIR A
KUROSAWA
FILM
FESTIVAL
095
|
→
|
096
|
S E R I O U S P L AY / THE
SELECTED
WORKS
OF
KP
2014
–
2018
→
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CAST INTO CHAOS / A
AKIR A
KUROSAWA
FILM
FESTIVAL
097
|
→
|
098
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S E R I O U S P L AY / THE
SELECTED
WORKS
OF
KP
2014
–
2018
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CAST INTO CHAOS / A
AKIR A
KUROSAWA
FILM
FESTIVAL
099
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→
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100
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S E R I O U S P L AY / THE
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–
2018
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CAST INTO CHAOS / A
AKIR A
KUROSAWA
FILM
FESTIVAL
101
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102
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2018
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CAST INTO CHAOS / A
AKIR A
KUROSAWA
FILM
FESTIVAL
103
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104
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S E R I O U S P L AY / THE
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CAST INTO CHAOS / A
AKIR A
KUROSAWA
FILM
FESTIVAL
105
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106
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S E R I O U S P L AY / THE
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CAST INTO CHAOS / A
AKIR A
KUROSAWA
FILM
FESTIVAL
107
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108
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S E R I O U S P L AY / THE
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CAST INTO CHAOS / A
AKIR A
KUROSAWA
FILM
FESTIVAL
109
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110
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CAST INTO CHAOS / A
AKIR A
KUROSAWA
FILM
FESTIVAL
111
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Ñ…
|
112
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Objec tive /
D eliverable s /
Project /
This project was a typography assign-
›› Single promo poster
Im migration Event
ment. The requirement for this project
›› Event Stationary Kit
was to design typography focused
Class /
poster kit for an event on a social
Type Composition
cause. My topic was Immigration in the U.S. and I decided to design a voice for the immigrants in the U.S.
Acknowle dgment s / ›› 2016 Communication Arts
Year /
Design Award.
Fall 2015
› › 2017 gd usa Design Award. Approach / This typographical poster design was made for a hypothetical social event on the immigrant experience. The intention was to attract the attention of an audience that felt strongly about the issue. I used high contrast typography and color graphics to break the clutter
Instructor /
› › 2016 Print Design Winner.
Andrew Loesel
›› 2017 Honorable Mention in Adobe Design Awards.
Categories / Com munication
›› Creative Quarterly winner
Design,
and selected in 100 best of 2017.
Typography Design, Social Design
› › 2018 how Design Merit.
in the outdoor medium. The visual
Key words /
system was extended to the supporting
Typography, Slogan
materials for the event.
Contrast, Bold
Typefaces / Helvetica Condensed
S E R I O U S P L AY / THE
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WORKS
OF
KP
2014
–
2018
|
113
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Immigration Event /
Pushing the boundaries of humanity.
04/ IMMIG R ATION / EVENT
PROMOTION
POSTER
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114
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S E R I O U S P L AY / THE
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WORKS
OF
KP
2014
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2018
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IMMIG R ATION / EVENT
PROMOTION
POSTER
115
|
→
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116
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S E R I O U S P L AY / THE
SELECTED
WORKS
OF
KP
2014
–
2018
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IMMIG R ATION / EVENT
PROMOTION
POSTER
117
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→
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118
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S E R I O U S P L AY / THE
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2018
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IMMIG R ATION / EVENT
PROMOTION
POSTER
119
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120
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S E R I O U S P L AY / THE
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IMMIG R ATION / EVENT
PROMOTION
POSTER
121
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122
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IMMIG R ATION / EVENT
PROMOTION
POSTER
123
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124
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S E R I O U S P L AY / THE
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IMMIG R ATION / EVENT
PROMOTION
POSTER
125
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126
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IMMIG R ATION / EVENT
PROMOTION
POSTER
127
|
Ñ…
|
128
|
Forgotten Windows /
An open window for exploration.
05/ S E R I O U S P L AY / THE
SELECTED
WORKS
OF
KP
2014
–
2018
|
Objec tive /
D eliverable s /
Project /
The requirement was to create a poster
Set of Three Posters
Architectural
series based on a hypothetical architectural event. The chosen concept for all three posters had to be expressed in 3-dimentional type. Approach / I chose to design these posters on a lecture series that explores some classic window designs across geographies and millennia. I called the project The Forgotten Windows and dedicated it to awe-inspiring window designs. I used
129
|
Poster Series
Acknowle dgment s / ›› 2017 CA Typography Annual
Class / Type Experiments
Award of Excellence. ›› Creative Quarterly Winner and selected in 100 best, 2017.
Year / Spring 2016
›› Published Instructor /
in Design School Type.
Kathrin Blatter
›› Adobe Design Award 2017 Semi-finalist.
Categories / Typography
ATF Poster Display for my primary
Design,
handmade type and Klint for secondary
Handmade Type,
information and body text. I also
Print Design
designed the hued poster first, then used it as the base for my color palette
Key words /
for the other two following posters.
Experimental,
I wanted to integrate the secondary
letter-forms, Handmade
type with the primary and create contrast with their sizes.
Typefaces / ATF Poster Display Klint
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Objec tive /
D eliverable s /
Project /
Staples, an American office stationary
›› csr Report Book
Staples CSR
brand, believes that a large part of who they are is tied to their commit-
Acknowle dgment s /
Class /
ment of being a responsible corporate
›› Communication Arts, typography
Type Systems
citizen. This holistic approach to busi-
annual, 2017 Award of Excellence.
ness is rooted in their desire to make a positive impact on their associates, communities and the planet.
Year /
›› 2017 Adobe Design Awards,
Fall 2015
semifinalist.
The objective was to redesign the csr
Instructor /
report for Staples keeping two
John Nettleton
things in mind – their values and their intention.
Categories / Publication, Print Design,
Approach /
Typography
I designed the report in line with the sustainability and responsibility
Key words /
aspect of the organization. I used
Sustainable, Recycle,
100% recycled paper for the produc-
Corporate
tion and my design suggested two color printing. I also used the Staples
Typefaces /
in-house brand of colored recycled
Clarendon Bold,
papers as section breakers. My aim
Univers Condensed
was to communicate the company's core values – of reducing carbon footprint and contributing more to the community.
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Staples csr Report /
Sharpening the process. Erasing the waste.
06/ STAPLE S / SUSTA IN A BILI T Y
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Uncle Bubble Re-branding /
A merging of Identities.
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Objec tive /
D eliverable s /
Project /
Uncle Bubble, a transplant company
Logo Identity & brand Manual
Uncle Bubble
Acknowle dgment s /
parent company, is a multi-million dol-
›› Featured in aiga Gallery
develops bubble toys along with its own trade secret giant bubble solution.
|
Brand Identity
from Taiwan, has been in the US market for 5 years. Hold Enterprise, the lar company that manufactures and
171
in Behance since 2017. ›› Creative Quarterly Winner.
Assignment / Freelance
Year / Sum mer 2016
Bringing this business to the US was risky, though inevitably allowed UB to test the market. The problem, however,
Client /
is that though UB products are popular,
Hold Enterprise
the identity lacks authenticity of a premium product and lacks the direc-
Categories /
tion of an ‘American product’. The
Branding, Identity Design
brand objective is to sever the identity of the oem business and create an
Key words /
unforgettable US-centric brand
Kids, Vibrant,
focused on quality and innovative play.
Playful
Approach /
Typefaces /
The design process started with evalu-
Futura Round
ating the existing logo, brand colors, fonts, visual directions and the overall brand voice. The goal was to simplify the brand and make it appealing for the appropriate audience (kids & parents in US).
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IDEINTITY
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Objec tive /
D eliverable s /
Project /
The project was to design the confer-
›› Promo Poster
Collide Design
ence materials for a hypothetical or actual design conference.
Conference
›› Website & App
Class /
›› Event Tickets & schedule Approach / I redesigned the materials for a design conference called Collide held in Canada but changed the venue to San Francisco, US. This conference is a creative technology conference where students, aspiring professionals collide with best minds in the industry. The approach for the deliverables was designed keeping in mind the
Type Systems
›› Program Guide
Year /
›› Event Signage
Fall 2015
›› Name Badge
Instructor /
Acknowle dgment s /
John Nettleton
›› Creative Quarterly Winner Categories /
›› 2017 Adobe Design Awards,
Event Branding,
semifinalist.
Print Design,
target audience and the venue location.
UX/UI Design,
My design direction was around
Integrated Design
shapes and elements colliding at various points to find new shapes and
Key words /
possibilities in digital design.
Com munication, Conference, Cohesive
Typefaces / Gotham
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Collide Design Conference /
Design, by accident.
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Grey Geeks /
Tech-know-logy for the elderly.
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Objec tive /
D eliverable s /
Project /
To identify a problem around us and
›› Logo Identity & Icons
Grey Geeks
suggest a graphic design solution. I selected a topic/problem, conducted thorough research to define the brand, created an identity and follow up materials like brochure, website, publication, app and promotional materials to finally summarize and document it in a process book. Approach / "47 % of seniors do not actively engage with the Internet.” New things can be confusing and even intimidating to seniors. My idea is to make their experience simpler and approachable. It is also a great opportunity for helping seniors who become victims of depression due to loneliness. Grey Geeks sees technology as a means to accomplish
›› Brand Book ›› Membership Kit ›› Self-help Pocket Guides ›› Website & App ›› Collaterals Acknowle dgment s / ›› Creative Quarterly Winner and selected in 100 best, 2016. ›› Adobe Design Award 2017
215
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Class / Visual Thinking
Year / Sum mer 2015
Instructor / David Hake
Categories / Logo & Identity Design, Com munication Design
Semi-finalist. ›› ida Honorable Mention ›› Featured in aiga gallery
Key words / Tech, Seniors, Connect
in Behance Typefaces /
powerful outcomes, not as an end in
Museo Slab,
itself. Grey Geeks teaches seniors how
Museo Sans
to use mainstream devices and applications that are popular among all age groups in order to promote integration and relevance.
GREY GEEKS / BRAND
DEVELOPMENT
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250
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Approach /
D eliverable s /
To create publicity design for a short
A Set of Three Posters
Project / 'Zoya' Poster Series
film based on a mysterious incident that takes place in the life of a young city girl. The short film was a small-bud-
Assignment /
geted venture, the publicity design was
Freelance
intended for the social media platform, and hence it was imperative that it
Year /
caught the attention without revealing
Sum mer 2017
much. Client / Joshua Tree Films
Objec tive / My approach was inspired by the short
Categories /
film itself. I stayed true to the vacu-
Publicity Design,
um-like isolated mood of the film,
Print Design
and by using clues from the film, created a series of posters. Each clue
Key words /
fed the curiosity of the audience as it
Typography, Bold,
re-created the mysterious, surreal
Story
atmosphere of the film.
Typefaces / Gotham, Archer
S E R I O U S P L AY / THE
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Zoya Poster Series /
Zoya–an urban tragedy.
10/ Z OYA S H O R T F I L M / PROMOTIONAL POSTER
C A MPAIGN
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Z OYA S H O R T F I L M / PROMOTIONAL POSTER
C A MPAIGN
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POSTER
C A MPAIGN
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Archer Booklet /
Say no to typecasting.
11/ S E R I O U S P L AY / THE
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Objec tive /
D eliverable s /
Project /
A type specimen book designed to
A Type Specimen Booklet.
Archer Got Balls?
265
|
showcase and promote the Archer typeface created by Monotype. Dimensions: 8.5"x 5.5”. Highlighting its history, structural characteristics,
Acknowle dgment s /
Class /
›› Featured in
Type Composition
Communication Arts
weights and usage, the booklet
Year /
attempts to help designers use the
Spring 2015
typeface better and to their best advantage.
Instructor / Andrew Loesel
Approach / Archer is a geometric slab serif type-
Categories /
face designed in 2001 by Tobias
Typography Design,
Frere-Jones and Jonathan Hoef ler for
Print Design,
use in Martha Stewart Living magazine.
Typeface
It is a solid and versatile typeface, but is often misunderstood. The
Key words /
objective of this booklet was to pro-
Booklet,
mote Archer as a charming typeface
Promotion,
that's also surprisingly bold. This
Slab Serif
booklet presents the typeface as a bold and rebellious personality – one that
Typefaces /
is original and stands out in the crowd.
Archer
ARCHER / TYPE
SPECIMEN
BOOKLET
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266
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ARCHER / TYPE
SPECIMEN
BOOKLET
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268
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ARCHER / TYPE
SPECIMEN
BOOKLET
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270
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ARCHER / TYPE
SPECIMEN
BOOKLET
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272
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ARCHER / TYPE
SPECIMEN
BOOKLET
273
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274
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THE FORGOTTEN WINDOWS / ARCHITECTUR AL
POSTER
SERIES
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Objec tive /
D eliverable s /
Project /
To design an opinion website on
Website with live html text.
Boredom Website
a chosen topic. At least 2/3rd of the website had to be expressed with
Class /
type. 90% of the type had to be live
Type Experiments
html text. Year /
Approach /
Spring 2016
For this project, I went ahead and created a website about an opinion
Instructor /
with a strong personal and conceptual
Kathrin Blatter
context. I conducted extensive research, explored writing, image
Categories /
creation as well as design. I also went
Typography Design,
a step ahead and blended image and
UX/UI Design
type. I chose boredom as my topic and expressed my opinion on the posi-
Key words /
tive impact of boredom on creativity.
Web, Experimental, Opinion
Instead of categorizing boredom as a waste of time, I positioned it as necessary rest for the brain – something
Typefaces /
that can leave your mind feeling
Playfair display Roboto
refreshed and rejuvenated. I proposed giving the overworked mind a break from the constant stimulation of technology and enjoying the benefits that come with it – fresh thinking and breakthrough ideas for example.
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iloveboredom.com /
Boredom–The mothership of imagination.
12/ ILOVEBOREDOM.COM / E XPER IM EN TAL
OPINION
WEBSITE
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m fa Thesis /
Basic toys, better play.
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An mfa thesis project is a year-long
›› Playfully Identity
Playfully
exploration of a chosen topic that identifies a problem around us and uses design thinking to find a possible solution. This includes a variety of in-depth research techniques, strategies, development and execution of deliverables, all while keeping the ultimate outcome in mind. Approach / Playfully's design solutions ref lect its firm belief that toys aren’t an end in themselves, but rather a launchpad for the child’s imagination and ingenuity.
›› Playfully Subscription Box ›› Playfully Magazine
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Class / Thesis Concept Thesis Exploration Thesis Refinement
›› Playfully Guide Books Year /
›› Playfully App
Spring 2016
›› Playfully.life
Spring 2017
›› Playfully Posters ›› Pop-up Playfully Event
Fall 2017
Advisors / Phil Hamlett
Acknowle dgment s / ›› Featured in Adobe Design Live, March 2018
Wioleta Kaminska Carolina De Bartolo
Categories /
Playfully is a hypothetical brand that
Strategy,
focuses on toys that stimulate a
Print Design,
child’s mind, enhance creativity and
Publication,
encourage activity. The selection
Identity, UX/UI
of toys and the manner they are used Key words /
while playing inf luence how a child
Basic, Geometric,
meets her/ his optimal learning
Playful, Abstract
potential during early developmental years. Playfully’s goal is to promote
Typefaces /
toys that provide such opportunities
Gilroy
for imaginative play.
Archer
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Browse
Discover
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Look Up
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To my family, thank you for instilling so much love, determination, hard work and dedication in me. To Ma and Baba; I could have never done this without your blessings, support, love and reminders to keep a balanced life. To Abhishek, for being so supportive and taking care of me when I couldn't. To Pushya, for inspiring me and entertaining me with your antics. To my instructors, thank you for encouraging me to prosper, and help me grow as a designer. For that, thank you – Mary Scott, Phil Hamlett, Carolina De Bartolo, Jasmine Friedl, Colin Sebestyen, Wioleta Kaminska, Shel Perkins, Kathrin Blatter,
Bob Slote, David Hake, Andrew Loesel, Hunter Wimmer, Alexandra Rollo, John Nettleton, Rafael Davidson, and Michael Kilgore. To my friends, thank you Bhavna for always believing in me and your valuable contribution to this book. Your craft with words is truly exceptional. Dear friends, thank you for checking up on me, caring for me and inspiring me. You guys kept me sane through tough times and made me realize I was never alone in this journey. Thank you!
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Love and Support /
Family, instructors & friends
Thank you/ ACKNOWLEDGMENTS / TO FA M I LY, I NST RUCTOR S & F R I EN DS
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Copyrights © 2018 Krishnapriya Dutta Gupta all rights reserved. No part of this publication may be reproduced without express permission from Krishnapriya Dutta Gupta. -
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K R I S H N A P R I YA (K P) D U T TA G U P TA Graphic Designer / krishnapriyadesign.com
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