WHO WE ARE
VISION “The company’s vision is to spread smiles and happiness by offering the customers new, exciting, and refreshing ways to enjoy their day.”
MISSION • • • • •
ingenious and enjoyable way of quenching thirst exciting customer experience freshest, tastiest ingredients refreshing flavors perfect serving of smile-inducing happiness
DEVIATION OF PLANS
MIDNIGHT BREW
CITRUS COOL
LEMON SUNSHINE
SUMMER PUNCH
SNOWBERRY
Price
75.00
75.00
75.00
75.00
75.00
Cost
27.39
8.36
8.36
63.67
69.84
Profit Margin
47.61
66.64
66.64
11.33
5.16
Gross Margin %
63%
89%
89%
15%
7%
Mark Up %
174%
797%
797%
18%
7%
SUNSET BLISS
PEACH PARADISE
BERRY SPLASH
LEMON SUNSHINE
SUMMER PUNCH
Price
55.00
55.00
60.00
60.00
75.00
Cost
16.17
11.17
14.34
13.82
20.92
Profit Margin
38.83
43.33
45.66
46.18
54.08
Gross Margin %
70.60%
78.79%
76.10%
76.97%
72.10%
Mark Up %
240.12%
371.40%
318.39%
334.18%
258.43%
15 - 24 A B ⇡C
YEARS O LD
METRO MANILA
KEY MILESTONES
INITIAL INVESTMENTS Freezer Ice Trays Utility Case Bottle Containers Dressing Pot TOTAL
PHP 10,563.75 PHP 1,795.20 PHP 757.45 PHP 2,019.60 PHP 130.90 PHP 15,266.80
PRODUCT SAMPLING JSEC Kostka Extension Doghouse
BAZAARS
INSIDE & OUTSIDE CAMPUS
Esplanade, Emporia, Piazza
JSEC STALL PARTNERSHIP
BAZAAR
DATE
VENUE
RENTAL FEE
Esplanade
November 25-29, 2013
ADMU (Loyola Schools)
3,500.00
Emporia
December 6-8, 2013
Mercato (BGC)
4,900.00
Piazza
December 9-13, 2013
ADMU (Loyola Schools)
3,500.00
Mobile Bar
December 22, 2013
AFPOVAI Phase 6 (Taguig)
N/A
Ignation
January 24-25, 2014
ADMU (High School)
3,500.00
SOH Night
February 1, 2014
ADMU (Loyola Schools)
N/A
Freshman FatherSon Day
February 15, 2014
ADMU (High School)
1,000.00
Entrep University
March 1-2, 2014
Megatent (Libis)
1,500.00
TOTAL 17,900.00
OUR CUSTOMERS
OUR CUSTOMERS
POTENTIAL INVESTORS
TV FEATURE
A C TU AL FINANCIALS
SALES Esplanade
Php 34,645.00
558 drinks
Emporia
Php 8,755.00
147 drinks
Piazza
Php 21,170.00
361 drinks
Mobile Bar
Php 2,153.29
50 drinks*
AHS Fair
Php 14,425.00
183 drinks
SOH Night
Php 3,065.00
53 drinks
JSEC Partnership
Php 3,135.00
55 drinks*
SALES 558 drinks
250 drinks
147 drinks
80 drinks
361 drinks
500 drinks
50 drinks*
500 drinks
183 drinks
210 drinks
53 drinks 55 drinks*
50 drinks
1,410* DRINKS SOLD
NET INCOME November
December
14,872
0 0 0
4,365 4,365
January-Early February 0
14,872
4,000
14,872 7,914 8,000
Php 27,151.23
12,000
16,000
RETURN ON INITIAL INVESTMENT
Total Initial Outlay Total Earnings
PHP 35,039.93 PHP 27,151.23
RETURN ON INVESTMENT 77.49%
CURRENT FINANCIAL POSITION 0
0 -7,889
-10000
-15,803
-20000
-20,168 -30000
-35,040
-40000 0
1
2
3
4
STRATEGY EVALUATION
PRODUCT REASSESSMENT • • •
shift in ingredient options shake beverages with cubes before serving venture into alcoholic beverages for the older target market
OVERALL REALIZATIONS • • • • • •
loyalty cards work select distribution channels more carefully transparency in business is okay not a supplementary beverage to another product offering establish strong supplier relationships be proactive in reaching out to customers
FUTURE PROSPECTS
YEAR 1!
Acquisition of Resources & Equipment
Competencies
YEAR 2!
YEAR 3!
YEAR 1!
Development and Processes Network
Marketing & Promotional Strategies !
YEAR 2!
YEAR 3!
YEAR 1!
Avenues for Selling
YEAR 2!
YEAR 3!
YEAR 1
YEAR 2
YEAR 3
Revenue
PHP 400,000.00
PHP 936,000.00
PHP 1,644,000.00
Net Income
PHP 63,296.28
PHP 167,694.88
PHP 526,192.24
Projected Investments
PHP 16,388.80
PHP 394,649.00
PHP 34,183.00
Operating Expenses
PHP 64,893.87
PHP 199,417.60
PHP 560,320.40
YEAR 1
PRICE
Storage Equipment
PHP 16,388.80
Freezer
PHP 63,296.28
TOTAL INVESTMENT
PHP 16,388.80
YEAR 2
PRICE
Food Truck
PHP 370,000.00
Freezer
PHP 6,000.00
Refrigerator
PHP 8,298.00
Kitchen Equipment
PHP 8,466.00
Kitchen Utensils
PHP 1,885.00
TOTAL INVESTMENT
PHP 394,649.00
YEAR 3
PRICE
Freezer
PHP 6,000.00
Refrigerator
PHP 8,298.00
Kitchen Utensils
PHP 1,855.00
Furnitures & Fixtures
PHP 18,000.00
TOTAL INVESTMENT
PHP 34,183.00