AdComm Report

ADCOMM X DOCPUB

ADCOMM PROJECTS A T E N E O

M A N A G E M E N T

A S S O C I A T I O N

AMA SHIRT

Official shirt worn by the entire AMA population throughout the year (especially during special events)

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AMA SHIRT

All officers, managers, & members of the organization

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AMA SHIRT

All designs will be made by AdComm; no longer an org-wide contest; create a line of casual shirts (in coordination with FR) for optional purchase

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AMA SHIRT

Have shirts ready for sale as early as Recweek; sell all 200 shirts (first set) by the end of June; Have just enough stocks of casual shirts throughout the year (to avoid overstocking)

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AMA SHIRT

200 official AMA shirts & 100 casual shirts to be printed initially; Estimated cost is at P30,000.00 (shirts @ 100/pc) Estimated revenue is at P75,000 (shirts @ 250/pc) Estimated net income is at P45,000

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AMA SHIRT

First set of official AMA shirts to be released (and sold) by June; All other casual shirts to be sold and created throughout the year

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AMA SHIRT

Larissa Panlilio 2 BS Management

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PRESS KIT

A document meant to sell a specific AMA event through aesthetic & statistical means; contains detailed but condensed information about the chosen project, similar to how a marketing package works

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PRESS KIT

For the company or enterprise being targeted for the sponsorship/tie-up of the selected AMA project

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PRESS KIT

New project;
 Clever use of visuals & statistics in order to keep it interesting, while still ensuring the professionalism of the organization

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PRESS KIT

Receive positive response from the company contacted; Improve external relations & sponsorship deals with companies relevant to the organization

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PRESS KIT

No cost project 
 (except for possible printing of the press kit)

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PRESS KIT

Handed out to the company targeted several months before the project; Ideally for events which require heavy sponsorships


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PRESS KIT

To be handled only by AdComm & DocPub & other departmental officers

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ADVANTAGE

ADvantage is a promotion design competition designed by the Ateneo Management Association wherein the participants will develop an official advertisement for a specific product

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ADVANTAGE

ADvantage is a promotion design competition designed by the Ateneo Management Association wherein the participants will develop an official advertisement for a specific product

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ADVANTAGE

Primarily for AMAns who are into visual media; serves as an avenue for creative expression while promoting a specific brand or product at the same time

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ADVANTAGE

Open the project to the entire LS community; focus more on the importance of visual media in business by incorporating a series of Ad, Marketing, and PR talks; introduce business to non-business minded people through the use of media/art

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ADVANTAGE

At least 10 real entries (not by AdComm managers/officers); Minimum of 70% attendance out of all invited guests and school organizations; Receive an overall rating of at least 3.00 in the evaluation forms

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ADVANTAGE

Expenses will depend on the company tied up with; Tokens for speakers/company representatives, certificates for participants; Estimated at P15,000.00 for the entire project; No revenue will be generated

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ADVANTAGE

2nd semester; Preferably after midterms (second week of January onwards) in order to gain more potential participants

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ADVANTAGE

Kelly Diaz, Patricia Lao, & Kristel Salvador 2 & 3 BS Management

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DOCPUB PROJECTS A T E N E O

M A N A G E M E N T

A S S O C I A T I O N

NEWSLETTER

A document containing updates & events to watch out for every month can be seen both online (Facebook) and at the AMA bulletin board (EDSA Walk) Posted every first week of the month

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NEWSLETTER

Aims to cater to all AMAns and, for certain projects, even the entire LS community

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NEWSLETTER

Condense it into a single-page document (similar to an infographic) for easier and faster viewing; Create an identical, enlarged, & printed out version of the “infographic� newsletter for the bulletin board

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NEWSLETTER

Condense it into a single-page document (similar to an infographic) for easier and faster viewing; Create an identical, enlarged, & printed out version of the “infographic� newsletter for the bulletin board

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NEWSLETTER

At least 150 likes for online newsletter posted on Facebook; Able to coordinate well with respective departments for varying contents of the newsletter; Consistently generate monthly newsletters throughout the year

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NEWSLETTER

Low cost project; Monthly printing for the bulletin board newsletter will cost around P500.00; No revenue will be generated

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NEWSLETTER

Updated monthly, beginning June 2013

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NEWSLETTER

Billy Poon 2 BS Management

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