ADCOMM X DOCPUB
ADCOMM PROJECTS A T E N E O
M A N A G E M E N T
A S S O C I A T I O N
AMA SHIRT
Official shirt worn by the entire AMA population throughout the year (especially during special events)
ADCOMM X DOCPUB
AMA SHIRT
All officers, managers, & members of the organization
ADCOMM X DOCPUB
AMA SHIRT
All designs will be made by AdComm; no longer an org-wide contest; create a line of casual shirts (in coordination with FR) for optional purchase
ADCOMM X DOCPUB
AMA SHIRT
Have shirts ready for sale as early as Recweek; sell all 200 shirts (first set) by the end of June; Have just enough stocks of casual shirts throughout the year (to avoid overstocking)
ADCOMM X DOCPUB
AMA SHIRT
200 official AMA shirts & 100 casual shirts to be printed initially; Estimated cost is at P30,000.00 (shirts @ 100/pc) Estimated revenue is at P75,000 (shirts @ 250/pc) Estimated net income is at P45,000
ADCOMM X DOCPUB
AMA SHIRT
First set of official AMA shirts to be released (and sold) by June; All other casual shirts to be sold and created throughout the year
ADCOMM X DOCPUB
AMA SHIRT
Larissa Panlilio 2 BS Management
ADCOMM X DOCPUB
PRESS KIT
A document meant to sell a specific AMA event through aesthetic & statistical means; contains detailed but condensed information about the chosen project, similar to how a marketing package works
ADCOMM X DOCPUB
PRESS KIT
For the company or enterprise being targeted for the sponsorship/tie-up of the selected AMA project
ADCOMM X DOCPUB
PRESS KIT
New project;
 Clever use of visuals & statistics in order to keep it interesting, while still ensuring the professionalism of the organization
ADCOMM X DOCPUB
PRESS KIT
Receive positive response from the company contacted; Improve external relations & sponsorship deals with companies relevant to the organization
ADCOMM X DOCPUB
PRESS KIT
No cost project 
 (except for possible printing of the press kit)
ADCOMM X DOCPUB
PRESS KIT
Handed out to the company targeted several months before the project; Ideally for events which require heavy sponsorships

ADCOMM X DOCPUB
PRESS KIT
To be handled only by AdComm & DocPub & other departmental officers
ADCOMM X DOCPUB
ADVANTAGE
ADvantage is a promotion design competition designed by the Ateneo Management Association wherein the participants will develop an official advertisement for a specific product
ADCOMM X DOCPUB
ADVANTAGE
ADvantage is a promotion design competition designed by the Ateneo Management Association wherein the participants will develop an official advertisement for a specific product
ADCOMM X DOCPUB
ADVANTAGE
Primarily for AMAns who are into visual media; serves as an avenue for creative expression while promoting a specific brand or product at the same time
ADCOMM X DOCPUB
ADVANTAGE
Open the project to the entire LS community; focus more on the importance of visual media in business by incorporating a series of Ad, Marketing, and PR talks; introduce business to non-business minded people through the use of media/art
ADCOMM X DOCPUB
ADVANTAGE
At least 10 real entries (not by AdComm managers/officers); Minimum of 70% attendance out of all invited guests and school organizations; Receive an overall rating of at least 3.00 in the evaluation forms
ADCOMM X DOCPUB
ADVANTAGE
Expenses will depend on the company tied up with; Tokens for speakers/company representatives, certificates for participants; Estimated at P15,000.00 for the entire project; No revenue will be generated
ADCOMM X DOCPUB
ADVANTAGE
2nd semester; Preferably after midterms (second week of January onwards) in order to gain more potential participants
ADCOMM X DOCPUB
ADVANTAGE
Kelly Diaz, Patricia Lao, & Kristel Salvador 2 & 3 BS Management
ADCOMM X DOCPUB
ADCOMM X DOCPUB
DOCPUB PROJECTS A T E N E O
M A N A G E M E N T
A S S O C I A T I O N
NEWSLETTER
A document containing updates & events to watch out for every month can be seen both online (Facebook) and at the AMA bulletin board (EDSA Walk) Posted every first week of the month
ADCOMM X DOCPUB
NEWSLETTER
Aims to cater to all AMAns and, for certain projects, even the entire LS community
ADCOMM X DOCPUB
NEWSLETTER
Condense it into a single-page document (similar to an infographic) for easier and faster viewing; Create an identical, enlarged, & printed out version of the “infographic� newsletter for the bulletin board
ADCOMM X DOCPUB
NEWSLETTER
Condense it into a single-page document (similar to an infographic) for easier and faster viewing; Create an identical, enlarged, & printed out version of the “infographic� newsletter for the bulletin board
ADCOMM X DOCPUB
NEWSLETTER
At least 150 likes for online newsletter posted on Facebook; Able to coordinate well with respective departments for varying contents of the newsletter; Consistently generate monthly newsletters throughout the year
ADCOMM X DOCPUB
NEWSLETTER
Low cost project; Monthly printing for the bulletin board newsletter will cost around P500.00; No revenue will be generated
ADCOMM X DOCPUB
NEWSLETTER
Updated monthly, beginning June 2013
ADCOMM X DOCPUB
NEWSLETTER
Billy Poon 2 BS Management
ADCOMM X DOCPUB