In a time of global communications and global markets, THERE IS ONLY ONE TRUE INTERNATIONAL
real estate brand
real estate agent
YOUR EXPERIENCED
DOUG & MARY LAND
Capital City Sotheby’s International Realty 13420 Galleria Circle Suite A-105 Austin, Texas 78735
c: 512.940.6645 o: 512.261.0008 doug.land@sothebysrealty.com capitalcitysothebysrealty.com
Doug & Mary Land have created one of the top producing teams in the Austin area. Doug works with buyers and sellers, while Mary handles the marketing side of their business. Doug & Mary exceed their client’s expectations with their professional expertise & knowledge of the Austin area. Their integrity has earned them the trust and confidence of clients worldwide. Doug & Mary have been consistent Top Producers since 1994. They were recognized as Luxury Specialists of the Southwest by Unique Homes Magazine and numerous times as one of the Top 25 Teams in Austin by the Austin Business Journal. Doug graduated from Oklahoma State University with a double degree in Computer Science & Business. He holds a Broker’s license, Graduate REALTOR Institute designation & Certified Residential Specialist designation. Mary graduated from The University of Texas with a BBA in Accounting. She holds a Broker’s license & a Graduate REALTOR Institute designation. Doug and Mary earned the coveted Certified Luxury Home Marketing Specialist Million Dollar Guild designation. They specialize in Luxury Homes, Waterfront and Lakeview and Golf Course Communities, Ranch Properties, Builder and New Home Developments and Corporate Relocation from Downtown Austin to the Surrounding Lake and Hill Country Areas.
heritage
BRAND
A REVERED TRADITION OF MARKETING THE WORLD’S MOST TREASURED POSSESSIONS
Since the founding of the Sotheby’s Auction House in 1744, the Sotheby’s name has earned renown as a marketer of the world’s most valuable and prestigious possessions. This reputation is built as much upon exceptional service to clients as on the notable art, antiques, jewelry and other holdings that pass through Sotheby’s offices around the world. Our association with the Sotheby’s Brand is truly what sets us apart because it is more than just an Auction House. It’s the ultimate destination where collectors gather to indulge their desires and share their knowledge.
realty brand
CREATION OF THE SOTHEBY’S
The year is 1976. Sotheby’s recognizes that the firm can serve its auction clients in a valuable new way with a complete package of estate disposition services. Founded on the same commitment to exceptional service that characterized the firm’s dealings for more than two centuries, the Sotheby’s International Realty brand is born and soon becomes known around the world for the distinctive properties it represents. Today we continue that focus by employing our brand’s vision of
ARTFULLY UNITING EXTRAORDINARY HOMES WITH
extraordinary lives
OUR BRAND IS KNOWN THROUGHOUT THE WORLD FOR REPRESENTING HOMES THAT EMBODY THE RICH TAPESTRY OF VARIED LIFESTYLES, DISTINCT SETTINGS AND DIVERSE LOCALES. WHERE THE UTMOST QUALITY IS CONSIDERED INTRINSIC. WHERE THE ESSENCE OF THE EXTRAORDINARY IS DEFINED.
worldwide
PRESENCE
A TRULY GLOBAL BRAND WITH NEARLY 14,000 SALES ASSOCIATES, OVER 700 OFFICES, AND APPROXIMATELY 52 COUNTRIES/TERRITORIES
connections
DISTINGUISHED
DEDICATED LIAISONS DEVOTED TO CONNECTING BUYERS AND SELLERS GLOBALLY
a shared vision
CAPITAL CITY SOTHEBY’S
OUR COMPANY’S JOURNEY
In 2003, Capital City Sotheby’s International Realty was launched to fill the need for a brokerage that offered personalized service, long-term relationships, plus had a truly international marketing reach. Our relationship with the premier Sotheby’s brand affirms our commitment toward providing you a superior level of service, marketing and expertise in Austin and around the world. A new strategic partnership was formed in 2012 when Kuper Sotheby’s International Realty merged their San Antonio brokerage with our local Austin company. Kuper Sotheby’s International Realty was founded in 1972 and is known for its focus on transaction integrity with an exceptional service-oriented approach to real estate sales. Capital City Sotheby’s International Realty provides everything for a successful property sales experience - agents who are dilgent and honest, truly international exposure for your listing and a brand affiliation that brings homebuyers for our clients.
management team
CAPITAL CITY SOTHEBY’S
AUSTIN & SAN ANTONIO REAL ESTATE EXPERTS
Principle Broker: J Kuper
J Kuper is third generation at Kuper Sotheby’s International Realty with a background in residential and commercial transactions. Prior to joining the company, J worked in the construction industry as Project Manager for Fort Construction, LP with a focus on retail and multi-story office development, as well as, residential construction projects for Meritage Homes. He began his career in the technology sector as Business Development Manager for Handango, a leading provider of software and content for mobile devices, and owned relationships with top tier clients such as AOL, Sprint, Research In Motion and Amazon.com. J actively serves his community as City Councilman for the City of Boerne where he is currently the youngest councilmen in the city’s 150+ year history. He also volunteers with Junior Achievement and is an active member of his church. J is a graduate of Texas Christian University.
Director of Sales, The Dominion, Boerne & Capital City: Ruby Garcia Ng
Ruby Ng joined Kuper Sotheby’s International Realty in 2004 as the Sales Manager of the Northwest San Antonio office located at The Commons of The Dominion. Prior to that, Ruby worked with West Corporation as an Operations Director. While employed with the leading communications company, Ruby’s work emphasis included sales and customer relationship management for Fortune 1000 companies through quality assurance, employee coaching & training and management development. In an effort to further advance her leadership skills, Ruby is currently studying business administration and business management.
Sales Manager, Capital City: Sandy Roy
As Sales Manager, Sandy’s philosophy is uncompromising when it comes to honesty, ethics, and integrity. Prior to joining Capital City SIR in 2007, she invested 12 years in marketing, management and development with a national advertising firm. As a Broker, Sandy has owned and operated a real estate company. Knowledge and communication has been the key to her success
Marketing Manager: Robin Coleman
Robin Coleman directs the marketing, advertising and public relations efforts in the Austin and Hill Country areas. With extensive direct sales, marketing and sales training experience in real estate, medical sales and non-profits, Robin is able to create and implement strategies and tools to assist in the successful sale of a property. Robin earned her B.S. in Business Administration with a concentration in International Business from San Jose State University in California. A three year resident of Austin, Robin and her husband Ed are active members of their church, love to golf and enjoy time with their two college aged sons Alex and Tim.
office locations
CAPITAL CITY SOTHEBY’S
THREE BOUTIQUE OFFICE LOCATIONS TO BEST SERVE YOU.
Barton Creek Office
2700 Barton Creek Blvd, Suite 200 Austin, TX 78735
Hill Country Galleria Office
512.26.0008
13420 Galleria Circle, Suite A-105 Austin,TX 78738
Kuper Sotheby’s International Realty
4 San Antonio Locations
512.26.0008
property
THE MARKETING OF YOUR
YOUR HOME IS UNIQUE. MARKETING A LISTING SUCH AS THIS TAKES AN EXCLUSIVE SET OF SKILLS AS WELL AS AN EXPLICIT MARKETING PLAN.
OUR EXCLUSIVE GLOBAL AND LOCAL MARKETING PARTNERSHIPS ARE DESIGNED TO CREATE MAXIMUM EXPOSURE FOR YOUR HOUSE.
ALL THE RESOURCES THAT ARE AVAILABLE TO ME AND MY FIRM ARE UTILIZED TO PRESENT YOUR HOME… IN AN EXTRAORDINARY AND TARGETED MANNER.
brand advertising SOTHEBY’S
A CONSISTENT GLOBAL BRAND EXPERIENCE
The Sotheby’s global brand advertising campaign is a vibrant and strategic marketing approach designed to achieve our goals of creating brand awareness and driving buyer leads to our network offices. Additionally this campaign positions our brand’s essence – the amazing listings represented by our network – like never before to our global and diverse audience. The direct benefit of this effort helps provide exposure for your home to millions of consumers throughout the world.
February
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2014 MARKETING PLAN July
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© MMXIV Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks licensed to Sotheby’s International Realty Affiliate LLC.
SIR Mobile eGallery INTERNATIONAL SIGNIFICANT SALES BRAND PUBLIC RELATIONS EFFORTS
SOCIAL MEDIA Facebook Twitter Google+ Pinterest youtube.com/sothebysrealty
MOBILE ADVERTISING Architectural Digest iPad Safari Browser NY Times iPhone App NYTimes.com Tablet Wall Street Journal Mansion iPhone and iPad
ONLINE PROPERTY DISTRIBUTION The Wall Street Journal Digital Network CN.WSJ.com NYTimes.com International Herald Tribune Zillow.com Trulia.com Yahoo! Real Estate Honk Kong Tatler Luxury Estate GC Privé House24 Homefinder.com PropGoLuxury.com lp-luxuryproperties.com JamesEdition Homes.com Telegraph.co.uk lpdibiao.com (Luxury Properties Chinese) Real-Buzz.com Te Atrium
ONLINE BANNER ADVERTISING sothebys.com NYTimes.com International Herald Tribune (Global.NYTimes.com) WallStreetJournal.com Asia.WSJ.com Europe.WSJ.com CN.WSJ.com JP.WSJ.com FTchinese.com Telegraph.co.uk PropGoLuxury.com PropGo.com ArchitecturalDigest.com JamesEdition.com HongKongTatler.com Google’s Display Network
January
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Sotheby’s International Realty October
November December
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February
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April
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July
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November December
DELIVERING OVER 800 MILLION IMPRESSIONS WORLDWIDE
NYTIMES.COM • TMAGAZINE • KEY MAGAZINE • SOTHEBY’S AT AUCTION • COUNTRY LIFE • NEW YORK TIMES HOME SECTION • ROBB REPORT EXCEPTIONAL PROPERTIES • ROBB REPORT COLLECTION • INTERNATIONAL HERALD TRIBUNE • THE GLOBE AND MAIL • LUXURY PROPERTIES MAGAZINE • FINANCIAL TIMES • RESIDE® MAGAZINE • ERESIDE • RESIDE LOCALE • YAHOO! • GOOGLE • BING.COM • ZILLOW • TRULIA • HOMEFINDER • JAMESLIST.COM • HOMES.COM • EGALLERY • WASHINGTONPOST. COM • CYBERHOMES.COM • ARCHITECTURAL DIGEST • GLOBE & MAIL • MOUNTAIN LIVING • LAND REPORT • YOUTUBE
SEARCH ENGINE MARKETING Yahoo! Google Bing.com YouTube Yandex
PROPERTY ADVERTISING Bloomberg Markets The Wall Street Journal Sotheby’s Magazine Country Life NY Times Home Section Boston Magazine Robb Report Home & Style Robb Report Collection International NY Times International NY Times Wraps Luxury Property Magazine Financial Times RESIDE® Magazine e-RESIDE® Globe & Mail Land Report Ocean Home Die Welt / Welt am Sonntag
INTEGRATED PARTNERSHIPS NY Times Video Branded Playlist Sponsorship NY Times Real Estate Home NY Times (magazines) International NY Times Homepage International NY Times Real Estate Home Global WSJ.com/Real Estate Friday Home Takeover Global WSJ Mansion Mobile App Sponsorship Global WSJ Mansion Video Sponsorship Global WSJ Mansion iPad App Sponsorship Global WSJ Mansion Global Web Sponsorship ArchitecturalDigest.com Homepage Takeover ArchitecturalDigest.com Estates For Sale Homepage Sponsorship ArchitecturalDigest.com Estates For Sale Full Section ArchitecturalDigest.com Design File Sponsorhip Telegraph.co.uk Worlds Finest Homes Telegraph.co.uk Worlds Best Places To Live Hong Kong Tatler Real Estate Section Sponsorhsip Tatler (magazines) PropGo/PropGoLuxury YouTube.com/sothebysrealty
2014 MARKETING PLAN
®
Sotheby’s International Realty
E D I W D L R O W S N O I S S E R P M I N O I L L I M 0 0 7 R E VO G N I R E V I L E D
marketing plan
CAPITAL CITY
OUR COMMITMENT TO YOUR MARKETING PLAN.
CAPITAL CITY SOTHEBY’S INTERNATIONAL REALTY PROFESSIONALS ARE PROUD OF THE LEVEL OF SERVICE WE PROVIDE. WE UNDERSTAND THE UNIQUE VALUE OF YOUR PROPERTY AND HAVE DEVELOPED THE PROPER MARKETING PLAN THAT WILL PROVIDE THE ATTENTION AND EXPOSURE IT DESERVES. OUR COMMITMENT TO YOUR MARKETING PLAN
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Post your home to our Multiple Listing Service.
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Place sign on property.
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Add your home to CapitalCitySIR.com and SothebysRealty.com.
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Have your home professionally photographed and provide a virtual tour.
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Professional Printed Custom Brochure (2, 4, or 8 page options).
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Create a dynamic Direct Mail Campaign.
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Feature your home in Collections or other Sotheby’s magazine based on publishing dates.
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Introduce your home to our agents on screen in sales meeting.
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Host an Open House to drive further awareness at your discretion.
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Preview your property to all interested agents.
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Inform you of responses and inquiries relating to your home.
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Provide you a copy with all advertising upon request.
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Provide regular updates on the sale or new listing of comparable homes in your area
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Hold Open House for Realtors, perhaps in conjunction with other properties
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Notify seller prior to showings - time & date.
advertising
PROPERTY
CAPITAL CITY LOCAL ADVERTISING
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An individual plan will be custom-tailored to market your home which will include a combination of key elements. Our reach is local, national and international and it is a proven approach that our cumulative marketing and advertising efforts will generate results for you regardless of a specific advertisement.
marketing
SKILLFUL
DISTINCTIVE MARKETING, CUSTOM-TAILORED FOR EACH UNIQUE CLIENT
property brochures
PRINT MARKETING
CUSTOM AND COMPELLING PROFESSIONAL MARKETING BROCHURE
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FOR THE ONGOING COLLECTION OF LIFE Lakeway, TX
We understand the unique value of your home and will develop a marketing plan that will provide the attention and exposure it deserves. One of our first initiatives will be to create a compelling professional marketing brochure printed on heavy cardstock paper. By combining professional photography and attention getting narrative details, your home’s brochure will act as an essential tool in attracting qualified buyers locally, nationally and globally. Our distinctive marketing process provides advantages for our clients that cannot be duplicated.
direct mail
PRINT MARKETING
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the offeri
Skillfully Marketed. Recently Purchased.
106 RIVALTO LAKEWAY, TEXAS 78734
103 CABO DEL SOL LAKEWAY, TEXAS 78738
Typically, the greatest interest in a property happens within the first weeks that it’s on the market. To effectively capitalize on this attention, I will create a customized direct mail campaign to bolster interest in targeted key areas within your local neighborhood, surrounding area and to my sphere of influence. By employing a consistent, unique and customized direct mail campaign, we will be able to skillfully market your home to make the impact it deserves.
digital marketing
A SERIOUS APPROACH TO
POWERFUL MEDIA PARTNERSHIPS.
• WALL STREET JOURNAL • NY TIMES IPAD • BBC.COM • THEDAILYTELEGRAPH.COM • FRONTGATE.COM/SOTHEBYSREALTY • NYTIMES.COM • TMAGAZINE • KEY MAGAZINE • SOTHEBY’S AT AUCTION • COUNTRY LIFE • NEW YORK TIMES HOME SECTION • ROBB REPORT EXCEPTIONAL PROPERTIES • ROBB REPORT COLLECTION • INTERNATIONAL HERALD TRIBUNE • THE GLOBE AND MAIL • LUXURY PROPERTIES MAGAZINE • FINANCIAL TIMES • RESIDE® MAGAZINE • ERESIDE • RESIDE LOCALE • YAHOO! • GOOGLE • BING.COM • ZILLOW • TRULIA • HOMEFINDER • JAMESLIST.COM • HOMES.COM • EGALLERY • WASHINGTONPOST. COM • CYBERHOMES.COM • ARCHITECTURAL DIGEST • GLOBE & MAIL • MOUNTAIN LIVING • LAND REPORT • YOUTUBE
800 million impressions
online environment
ADVERTISING & OPTIMIZING THE
OUR RESULTS ORIENTED AND MEASURED SEO/SEM STRATEGIES RESULTED IN 60 MILLION PROPERTY VIEWS IN 2012
sothebysrealty.com
THE WEBSITE
A UNIQUE SOURCE FOR SEEKING LUXURY REAL ESTATE INFORMATION AROUND THE GLOBE
IN A YEAR SOTHEBYSREALTY.COM INVITES: 7,000,000 VISITS
60,000,000 PAGE VIEWS
21,000,000 PROPERTY DETAIL PAGES VIEWED
12 FOCUSED MINUTES PER VISIT 45% VISITS FROM OUTSIDE THE US Your home’s online exposure begins with sothebysrealty.com and cascades through our lifestyle-focused sites, to our global network of local websites and on to our media partner websites. This strategy extends the exposure of extraordinary homes to extraordinary lives in all corners of the globe no matter if you click, tap or swipe to experience the unique. At the center of the experience, SothebysRealty.com attracts more consumers to search, view and inquire than any other luxury real estate website. Averaging 400,000 unique visitors and 4,700,000 page views per month, sothebysrealty.com features the most advanced and versatile search options available.
features
THE WEBSITE
PHOTOGRAPHY, LANGUAGE & CURRENCY CONVERSION: SUPERIOR TECHNOLOGY WORTHY OF YOUR HOME
Millions of visitors immerse themselves in our collection of over 3.5 million vibrant, quality-controlled property photographs. Over 84% of home buyers ranked photography as the most important feature on a real estate website. The hallmark of our success to market your home is our ability to create an extraordinary real estate web site experience. Your home will be featured on sothebysrealty.com utilizing the highest quality photography and online technology available today. Sothebysrealty.com offers an immersive photography slide show allowing home buyers to zoom in on ornate details or expand to full screen on 20 high resolution photographs. Through our research we know the type of experience consumers want to have when visiting our website. Therefore your home will be presented in an extremely sophisticated, digital manner where buyers will have the ability to read about your home in different languages and view the cost in their own currency. SothebyRealty.com displays your home to a global audience of luxury real estate clientele with metric and imperial units of measure, currency conversion with 50 currencies updated four times per day, translated property videos/virtual tours and 15 human-translated languages.
marketing strategy
ONLINE
INCLUDES THE MOST SIGNIFICANT MEDIA COMPANIES AND REAL ESTATE FOCUSED WEBSITES IN THE WORLD
mobile SIR
LEADING THE CHARGE OF THE GROWING MOBILE MARKETPLACE
brand channel
SIR YOUTUBE
PROVIDING LIMITLESS EXPOSURE FOR THE PROPERTIES AND LIFESTYLES REPRESENTED BY OUR NETWORK
media
SOCIAL
CONNECTING A GLOBAL REAL ESTATE COMMUNITY THROUGH THE STRENGTH OF SOCIAL MEDIA
CapitalCitySIR.com
OUR WEBSITE
FOR THE ONGOING COLLECTION OF LIFE
CAPITALCITYSIR.COM QUARTERLY IMPROVEMENTS PAGES VIEWED 22% increase VISIT DURATION 37% increase NEW VISITORS 6% increase With 90% of buyers using the Internet and/or a real estate professional to find a home they actually purchase, it is essential that we employ a multi-channel digital marketing plan. Therefore your home will receive targeted local exposure on CapitalCitySIR.com that compliments the worldwide reach from SothebysRealty.com. Your home’s presence on CapitalCitySIR. com will be carefully designed to provide an exceptional showcase experience to buyers searching for properties not only by location but also by their desired property type and unique amenities.
realtor.com
MOST VISITED WEBSITE
PROPERTY PROFILE
REALTOR.com is the number one real estate website visited by the public. Capital City Sotheby’s International Realty is a showcase member of REALTOR.com which gives us the ability to enhance our listings by adding headlines, enhancing script and adding additional photographs. Buyers and sellers spend three times longer on REALTOR.com than any other real estate site. REALTOR.com receives nearly six million unique visitors each month, making it the most visited real estate site. It features more homes for sale than any other site, it has the freshest data online with fifteen minute updates from major Multiple Listing Services across the country, and it contains more robust information about homes and neighborhoods.
throughout the world SIGNIFICANT SALES
SUCCESSFULLY REPRESENTING AND SKILLFULLY MARKETING UNIQUE HOMES AND THEIR STORIES