A RT F U L LY UNITING E X T R AO R D I N A RY
homes
WITH E X T R AO R D I N A RY
lives
Born from tradition. Built for innovation.
A MESSAGE FROM OUR
PRINCIPAL BROKER I would like to thank you for welcoming Patty Johns into your home. We are honored to have Patty as our associate and know that she will bring great value to the process of selling your home. Patty is known for client service and has a commitment to excellence exhibited by the abundance of referrals she receives. Sometimes it’s a breakthrough design that brings concrete and mortar to life. Sometimes it’s a rich history. Sometimes it’s simply a courtyard garden or the sunset from the west portal. Nearly always, it is the intangible details that give a home its true worth. Sotheby’s International Realty professionals take great pleasure in discovering and bringing to life all the things that make a property unique. And we take great pride in using our considerable experience, resources, and global connections to unite these special places with those who will cherish them as we do. Sotheby’s International Realty brokerages are located in select metropolitan and resort markets from London to Manhattan to Malibu. While we are recognized for selling extraordinary homes in these communities, our comprehensive approach to selling property has proven effective for fine real estate in a range of prices. Our sales associates offer local expertise, as well as the global perspective and marketing reach offered by the Sotheby’s International Realty network. We invite you to compare the list of seller services offered by Sotheby’s International Realty with our competitors’ services. We are not only separated by our widely respected team of real estate brokers and the Sotheby’s brand, but are unique in offering the following marketing proposal to our clientele. The opportunity you have given us to compete for your business is very much appreciated, and we thank you. We honor your confidence and trust. Sincerely,
J Kuper Principal Broker Kuper Sotheby’s International Realty
Y O U R I N N O VA T I V E
REAL ESTATE AGENT Patty Johns
BROKER ASSOCIATE | CRS | CLHMS | CNE | GRI
Patty is an Austin native, central Austin resident and fourth generation Texan from a large local family. With over twenty-three year’s experience in the real estate industry, Patty is consistently a top producer, her accomplishments in Austin real estate include: 2013 Finalist for Platinum Top 50 REALTORS of Austin; past member of Elite 25; and, was a top producer at AvenueOne Properties and Keller Williams Realty. Patty’s business is built on word-of-mouth and results. Her clients are a mix of friends, extended family as well as relocating buyers and sellers. She enjoys a front row seat to the many exciting changes in Austin real estate, witnessing her hometown evolve into the city the world is watching. Patty is a savvy negotiator. She has a knack for negotiating contracts while maintaining diplomacy. Her clients appreciate the attention she pays to every detail, from the first meeting to post closing. Patty is caring and professional, always negotiating with her client’s best interests and goals at the forefront of every transaction. Specializing in properties in all price ranges, as the homes Patty represents share a distinctive character rather than a particular price. Regardless of the price, she treats all properties as they are luxury with exceptional service to achieve results for her sellers and buyers. Patty revels in helping clients reach their ultimate goal whether it’s finding the perfect home or selling at the right time for the right price. Patty works with buyers to find new or resale homes; additionally, she works with custom homebuilders, investment property and acreage. For sellers, Patty employs a step-by-step marketing plan, specializing in “Getting the Home Ready to Show!” Patty is an avid cyclist. She also enjoys cooking, gardening, the arts, travel, spending time with family and is a live music and theatre enthusiast. She graduated from St. Edwards University, Austin with a Bachelors degree in Business Administration. . Patty lives in Central Austin with her English Toy Spaniel, Henri and English Spaniel/Poodle Toy mix, Ryker.
Kuper Sotheby’s International Realty 524 N Lamar Blvd | Ste 204 Austin, Texas 78703 c: 512.426.9899 patty.johns@sothebysrealty.com kuperrealty.com
Y O U R I N N O VA T I V E
REAL ESTATE AGENT Patty Johns
BROKER ASSOCIATE | CRS | CLHMS | CNE | GRI
Education: • • • • • • • •
Saint Edward’s University - Austin, B.B.A. Marketing Real Estate Broker’s License Certified Residential Specialist (CRS) Certified Luxury Home Specialist (CLHMS) Million Dollar Guild Certified Negotiation Expert (CNE) Graduate Realtor Institute (GRI) Previously held national and state securities exchanged license – Series 7 and 63
Achievements: • • • • • • • • • • • • • • • • • • • • •
2013-2015 Top Tier producer for KW Southwest Market Center 2012-2013 Finalist for Platinum Top 50 REALTORS of Austin Member Austin Elite 25 2010 AvenueOne Properties #3 Top Producer (2009) Kappa Gamma Pi Honor Society, Saint Edward’s University (Magna Cum Laude) Professional & Community Involvement: Member, Austin Luxury Network Active Board Member (Elected), Williamson County MUD NO. 19 Active Member, Austin Board of REALTORS Grievance & Professional Standards, past committee member Member, Texas Association of REALTORS Member, Austin Board of REALTORS Austin Central Texas Realtors Information System (MLS) Member, Women’s Chamber of Commerce of Texas Ballet Austin Guild – Vice President of Events, Board Member ‘06-’07 Supporting Member, Lady Bird Johnson Wildflower Center Supporter, Zachary Scott Theatre Supporter, The Children’s Hospital of Austin Member and Volunteer, Heritage Society Resident, Central Austin Sustaining Member, The Junior League of Austin
Other Interests: •
Cycling, Family, Dogs, Cooking, Live Music, The Arts, Travel and Gardening
GUIDE TO SELLING YOUR HOME
KEY POINTS • • • •
Discuss and assist you in pricing your house at the best possible price for you to realize your highest possible net while staying within the market range in your neighborhood. Preview competing listings and report pertinent findings. Review closing costs, net proceeds. Set up a personal website for you to ensure that you will keep up with the competition.
ACCESS: • • • • • •
Enter and maintain your listing in the Multiple Listing Service (MLS). Put a “For Sale” sign in your yard. Place “House for Sale” signs on major streets to direct traffic to your house (especially tucked away neighborhoods). Place a lockbox with a key to your home (if agreed) on your front door or porch. Discuss “Call before Going” versus “By Appointment Only”. Provide you a script for your voicemail.
SHOWING: • • • • •
Demonstrate how your house will show the best and what to do when you leave the house. Suggest ways to stage your house to make the best possible appearance to prospective buyers and agents. I have a designer that can work with your own furniture for a fee. Take photos of your house to place into a professionally designed brochure to go inside the house and online Arrange showings with other agents and/or prospective buyers. Open Houses - discuss your preference.
MARKETING: • • • •
• • • • • • • •
Mail out professionally designed postcards to your neighbors and to neighborhoods a little below your range for moveup” buyers. Advertise to my referral groups, my peers in the industry (especially those that sell in the same area as your home) about your listing. Place your house information and photos on a number of websites including your own URL. Make it available for all Austin REALTORS with websites so they can advertise it to their clients. These websites include but are not limited to: • REALTOR.com • AustinHomeSearch.com • Virtual Tour/Slide Show with your own URL, i.e., www.1234MainStreet.com) • Trulia.com • Postlets Advertise with an e-Flyer that includes photos and house information to all licensed agents in the Central Texas MLS system. Place your house on the Area Home Tour (tours scheduled by MLS areas). Place your house on the Austin Luxury Network tour and website (if listed above $1MM and not in or prior to listing on MLS) Email and call agents the day after they show your house and request feedback from the showing and about their buyer’s comments Have a ‘Video Tour’ of your house posted on appropriate websites, Have Home Owners Association/Neighborhood Association information available to prospective buyers. Prepare a list of upgrades and improvements you have made since you purchased. Floor plan.
GUIDE TO SELLING YOUR HOME
KEY POINTS OTHER IMPORTANT DETAILS: • •
Supply names of vendors (and contact information) to you for any needed services for a smoother transaction. Call, visit or email you (your preference) with regular updates, and discuss any needed adjustments.
ONCE UNDER CONTRACT: • • • • • •
Keep up with all details involving the title company. Check weekly on the buyer’s loan progress. Coordinate with Appraiser and Inspectors to access the house Arrange any repairs with vendors of your choice, if needed. Negotiate a moving date with the buyers agent – in contract. Coordinate a professional cleaning service after you move belongings (your expense).
GO TO THE CLOSING: • •
I have teamed up with Independence Title Company and work with them on a regular basis. The escrow officers I work with are extremely knowledgeable and keep me updated throughout the escrow period to ensure a smooth closing – let me know if you have a different preference. I will keep you updated on transaction details from our first meeting until after closing to ensure your satisfaction.
I’m ready to put my expertise to work for you, ensuring you reach your goal.
BET WEEN CLIENT & AGENT
CHECKLIST & AGREEMENTS Seller’s Disclosure – Seller must disclose all matters related to the condition of the property, as well as anything else that might affect Buyer’s decision to purchase the property. When in doubt, disclose. Property Inspections – The Buyer will and should obtain complete inspections of the property by qualified professional inspectors, including but not limited to inspections of the structure (e.g. roof ), its systems and components (e.g. HVAC) and inspections for the presence of asbestos, mold and mildew, radon, oak wilt, termites and wood destroying insects, lead base paint etc. Septic System Inspections – Seller should provide buyer all septic system information, repair records, licenses and any maintenance information and maintenance contact, if applicable. On every sale of property using a septic system, that should be professionally inspected by a licensed registered sanitarian. Property Insurance – Seller should pull a CLUE report on property to check for all claims so when Buyer contacts their agent, you know what they will hear. Also, inform agent if they know if it’s in a flood plain. Title Insurance and Restrictions – It is customary for the seller to provide and pay for a title policy. All buyers of real property should obtain an owner’s policy of title insurance. The title policy is an agreement of indemnity which permits the insured to recover actual damages (up to policy limits) sustained as a result of title defects covered by the policy. Buyers should carefully read and understand all title insurance exceptions (including mineral rights), property restrictions and encumbrance and other instruments applicable to the property. Surveys – It is recommended that buyer obtain a new property survey. Seller may provide an existing survey and T-47. However, seller should not warrant the survey’s accuracy and buyer should not rely on the survey’s accuracy. Surveys should include flood plain information which affects the location and insurability of improvements. Square Footage – Neither seller nor buyer should rely on square footage obtained from MLS, marketing materials, appraiser, builder, etc. It should be verified independently. Residential Service Contract – It is recommended that buyer obtain a residential service contract. Buyer should carefully review any such contract and understand fully the scope of its coverage and particularly its exclusions and limitations. It is customary that the seller purchase the warranty however negotiable in the contract. Energy Audit – Many sellers in Austin are required to conduct an energy audit of their property and provide the results to buyer. For details see www.austinenergy.com and click on “Energy Conservation Audit and Disclosure Ordinance.” (ECAD)…if required, it must be given to the buyer three (3) days prior to the end of option. Information About Brokerage Services – In accordance with the requirements of the Texas Real Estate Commission, I have received a copy of the document entitled “Information About Brokerage Services”.
SELLER’S
TO-DO LIST
PRICING
MLS AREA
MAP
COMPETITIVE
PRICING STRATEGY
COMPETITIVE
PRICING STRATEGY • Value is ultimately determined by what a buyer is willing to pay in today’s market. • Factors that do not affect the value: • What your neighbor thinks • What it would cost to build • What it appraised for last year • What you paid • What you need • What you want
• If you overprice your house: • The competition will look more attractive to buyers • Buyers will assume you aren’t realistic • Fewer buyers will want to see your house • Much less likely to receive a serious offer
P R E PA R AT I O N
TO ACHIEVE TOP DOLL AR
PREPARE YOUR HOME Getting your house ready to sell is key for a successful outcome; it takes effort, thought and some elbow grease. When a seller hires me to list their house, they get more than an MLS entry – they get a white glove inspection. I will work with you to review each room and the exterior and make recommendations. Suggestions may include: painting, repairs, furniture placement (and removal) and anything else that will improve the look and feel of your house to prospective buyers. I also have a variety of vendors I am comfortable recommending to help out with any repairs or services. This section includes checklists and other information designed to help you get ready to sell, you will want to review: • “Achieving Top Dollar Checklist” will help you figure out what you need to do in order to maximize the potential of your house in order to get top dollar. • The “Pre-Showing Checklist” should be used before any open houses or showings. This section also includes: • Staging a House to Sell • Showing Your House • Phone Message Script • How to Get a Cleaner Inspection Report If your house looks like it’s been well cared for, then a prospect will think it has – inside and out. Don’t let small things distract from all that is right with your house. The inspection will tell the inside part of the story, however, emotions play a big part in property sales. Use the following information to your advantage. You only get one chance to make a positive first impression.
YOUR GUIDE
STAGING The concept of “Staging a House to Sell” is to help a prospective buyer visualize what their furniture and belongings will look and feel like in the house. This will help the property sell faster and get top dollar, if done correctly. VACANT HOUSE: • If the house is vacant, get something in it. Consider renting or borrowing furniture or hiring a staging company. • Furniture shows how the space can be used. • It must be immaculately clean, so it doesn’t appear neglected. OCCUPIED HOUSE: • One choice is to have a designer come in to rearrange your existing furniture and belongings. • Another choice is to work with your REALTOR® and possibly a designer to stage it. I can work on preliminary staging, a designer is oftentimes needed on higher end homes.
ACHIEVE
TOP DOLLAR Exterior • • • • • • • • • • • • • • • • • • • • •
Remove all window screens and store for safe keeping Wash windows, replace or repair any damage, check locks & make sure they function properly Plant flowers in front landscape beds, weed, if needed Add mulch to landscape beds Trim trees, hedges and shrubs, remove dead shrubs and trees. Limbs should not touch the roof Water front yard often to insure greenness & aroma Pressure wash driveway, porches, decks and sidewalks, maintain by sweeping regularly Remove oil stains from driveway Repair and re-stain deck, if needed Remove small items from porches, decks & patios, including small planters, flower pots, charcoal, barbecues, toys, etc. Repair or replace damaged fence boards Check fence gates & latches, repair or replace, if needed Repaint home exterior, if needed Check roof for dry rot, leaks & hale damage Move garbage cans, building materials and gardening supplies into storage shed or garage Check & clean gutters Check external structures, patio cover, gazebo, sheds & furniture. Repair, paint or clean, as needed Clean & regularly maintain pool, Jacuzzi or hot tub Consider having a professional service care for your yard Replace all dry rot wood Patch holes, paint to match
Entrance • • • • • • • •
Check doorbell and exterior lights Repaint front door & trim, if needed Make sure front door doesn’t squeak or drag Replace weather stripping if worn Replace welcome mat Potted flowers by exterior front door Clear all cobwebs and nests from front porch Clean front door and side light windows
Kitchen • • • • • • • • • • •
Repair leaky plumbing Clean oven, microwave & hood – these should be spotless Replace stove drip pans Remove all refrigerator magnets, photos & messages Clean refrigerator inside & out Remove all small kitchen appliances and other clutter from countertops Store all food in pantry and organize like a grocery store Clean sinks & countertops Wipe down exterior cabinetry Organize interior cabinets & pantry, consider paring down contents All pets, bowls and litter boxes outside whenever possible
ACHIEVE
TOP DOLLAR Exterior • • • • • • • • •
Garage • • •
Remove all personal items from bathroom countertops Remove non-slip decals, shower caddies, soap, stickers & posters Replace old caulking around tubs & showers, re-caulk, if needed Check drains, unclog, if needed Repair leaky plumbing Remove stains from toilets, tubs, showers & sinks Keep mirrors & sinks squeaky clean Keep fresh towels out Keep toilet lids closed Get rid of ‘extras’ and organize garage necessities Remove oil stains from floor Keep garage floor swept
Bedrooms • • • • • •
Keep beds made Floors clean Organize closets, pare down contents if they are too full Clean & remove everything from closet floors Remove personal items such as family photos & grooming items Move exercise equipment out of bedroom & into storage
General • • • • • • • • • • • • • • • • • • • • • • • •
Have carpets professionally cleaned and stretched or replaced, if necessary Have natural stone floors and tile grout professionally cleaned Replace flooring if it is excessively worn Keep floors, vacuumed, swept and/or mopped Wash windows (inside & out) Use touch-up polish and/or scratch cover on all cabinets & furniture Check ceilings for stains. Fix cause of damage & repair and paint Repair leaky plumbing Clean fireplace, mantle and shelving. If wood burning, leave logs arranged on grate Place all money, jewelry, and other valuables (including firearms) in a secure, out-of-sight location Dust & wipe down all ceiling fans, blinds and shutters Remove excess &/or unattractive furniture – the less furniture, the larger the room appears Repaint/touch up all walls and trim Replace all burned out light bulbs Consider using brighter than normal bulbs, no one wants to live in a dungeon Organize all closets, thin out, if needed Organize all cabinets and drawers, thin out, if needed Remove clutter from countertops Remove as many personal items & family photos as possible Remove all animal trophies Isolate toys to one small area and put up for showings Rent off-site storage unit, if needed Consider a professional service to deep clean before listing
CHECKLIST
PRE SHOWING • • • • • • • • • • • • • • • • • • • • • • •
Do not leave money, jewelry, prescription drugs or firearms in the house when shown, or hide where they won’t be found Open all blinds, curtains & drapes Turn on all lights and lamps in every room Replace bulbs with highest watt the fixture will allow Have soft easy listening music playing Place fresh flowers on the dining or coffee table Remove covers from spas &/or pool Spray fabric freshener, such as Febreeze, on bedroom carpets, bedding and any other furniture to eliminate musty smells, if needed. Remember: less is more and do so well in advance. Wipe out kitchen & bathroom sinks so they are dry and shining Wipe down kitchen & bathroom countertops. Place flyers on an entry table or kitchen counter Pick up all clutter and put toys away Make sure dishes are in dishwasher and food is put away, run the disposal to make certain it’s empty Close shower curtains &/or doors, unless I advise you to leave open Toilet lids down Towels straightened Beds made Turn off television(s) Empty all wastebaskets & trashcans Make sure thermostat is at a comfortable temperature Yard should be edged, mowed and trimmed Remove pet dishes, litter boxes and beds If at all possible, take your pets with you, you don’t want to distract prospective buyers. If not taken, put them in their crate(s)
W H AT H A P P E N S
SHOWING Everything is going to be fine. The agent has called in advance and you have made your last minute preparations using the “Pre-Showing Checklist”. Relax, there is nothing more to do. Try to be flexible; the agent may have several showings scheduled, he or she may be a bit early or late. It’s very difficult to be perfectly precise. It’s okay to ask the agent to call or text you when they are on their way – then leave quickly. If at all possible, you should leave the house when someone is coming to look – no one wants the seller looking over their shoulder. If you leave the house, it gives the buyer the freedom to roam, visualize and feel as if it were theirs (this is key). • Pet lovers will be distracted by your pet. For those who do not have pets, it may be bothersome. If you cannot take your pet with you, place them in their crate. • If anyone should knock on your door or approach you in the yard to say they want to see your house, do not let them in. Immediately ask them to call me or their agent and arrange an appointment. If they say they are a REALTOR®, ask them to return in 15-30 minutes and get the home ready. They must use the lockbox for access. The listing sheet should clearly identify items that are included and excluded in the offered property. If you should encounter the buyer or agent, don’t initiate conversations about other personal property that you may be interested in negotiating. It rarely is a deal clincher, may be distracting, and besides, there will be time to discuss this at the offer presentation time. Let the “pro” do their work. As much as you love your house, don’t be tempted into doing the agent’s job. He or she has been working with the buyers and should know what is important to them. Whether the agent mentions your new refrigerator now, or after they leave, it is in their hands.
SUGGESTED
PHONE MESSAGE You have reached ________ [telephone number or name]. If you are an agent calling about showing our home today, please leave your name, broker, call back number and the time you would like to show our home. If you do not hear back from us within _________ minutes [or “by the showing time”], feel free to show our home. Thank you.
CHECKLIST
INSPECTION REPORT Having your property pre-inspected by a licensed real estate inspector at the beginning of the listing process will provide you with a list of specific defects. These may then be addressed by you, the homeowner (seller), as you prepare your home for showing and eventual sale. • Exterior - Touch up all mortar cracks in foundation and brick veneer. • Move wood, stored items, or debris away from foundation to avoid termites or pests. • Trim tree limbs five feet back from the roof and trim shrubs away from the house. • Grading & Drainage - Remove grade soil or bedding material away from contact with siding or brick. Preferably, with 4” to 6” of clearance. Soil line should slope away from house to draw away storm water. • Clean, repair or replace broken, damaged, or missing items such as: • Doors, door knobs, locks and latches • Windows, window locks, screens and broken glass • Anti-siphon devices on exterior faucets • Rain gutters and downspouts • Chimney flue caps • Perform any spot repairs on roof as needed: shingles, flashing, caulking exposed nail heads or seams. • Verify gas, water, and electricity are turned on and gas pilot lights are burning. Check they are all in working order. • Confirm areas and components are accessible by removing items blocking access to: • Electric service panels • Heating and air conditioning equipment • Water heaters • Ground fault (GFCI) electrical receptacles • Attic access ladders or hatches • Crawl space access hatches for pier-and-beam construction
CHECKLIST
INSPECTION REPORT Having your property pre-inspected by a licensed real estate inspector at the beginning of the listing process will provide you with a list of specific defects. These may then be addressed by you, the homeowner (seller), as you prepare your home for showing and eventual sale. • Exterior - Touch up all mortar cracks in foundation and brick veneer. • Move wood, stored items, or debris away from foundation to avoid termites or pests. • Trim tree limbs five feet back from the roof and trim shrubs away from the house. • Grading & Drainage - Remove grade soil or bedding material away from contact with siding or brick. Preferably, with 4” to 6” of clearance. Soil line should slope away from house to draw away storm water. • Clean, repair or replace broken, damaged, or missing items such as: • Doors, door knobs, locks and latches • Windows, window locks, screens and broken glass • Anti-siphon devices on exterior faucets • Rain gutters and downspouts • Chimney flue caps • Perform any spot repairs on roof as needed: shingles, flashing, caulking exposed nail heads or seams. • Verify gas, water, and electricity are turned on and gas pilot lights are burning. Check they are all in working order. • Confirm areas and components are accessible by removing items blocking access to: • Electric service panels • Heating and air conditioning equipment • Water heaters • Ground fault (GFCI) electrical receptacles • Attic access ladders or hatches • Crawl space access hatches for pier-and-beam construction • Replace burned-out light bulbs. • Test all smoke and carbon monoxide detectors. Replace batteries, if needed. • Unlock or remove locks from any items the inspector will need to access, such as: • Gates and fences • Attic access hatches and doors • Electrical service panels • Special closets • Crawl space hatches for pier-and-beam construction
CHECKLIST
INSPECTION REPORT Please note: The above list is for guidance purposes only. It is designed to assist the homeowner in preparing their house for inspection by the buyer and licensed real estate inspector. This is not a complete checklist of possible defects that may occur in any given property. Pre-Inspection Advantages • Identifies potential “deal killers” up front • Allows you to repair items now, at a lower price • Perceived as a better value by many buyers • Positions you to negotiate from a platform of strength Pre-inspection reports must be attached to seller’s disclosure and any remedies made on that inspection can be noted.
AU ST I N O R D I N A N C E OVE RVI E W
ENERGY EFFICIENCY
MARKETING
THE MARKETING OF YOUR
PROPERTY Your home is unique. MARKETING A LISTING SUCH AS THIS TAKES AN EXCLUSIVE SET OF SKILLS AS WELL AS AN INTEGR ATED MARKETING PLAN.
OUR EXCLUSIVE GLOBAL MARKETING PARTNERSHIPS ARE DESIGNED TO CREATE MAXIMUM EXPOSURE FOR YOUR PROPERTY.
ALL THE RESOURCES THAT ARE AVAILABLE TO ME AND MY FIRM ARE UTILIZED TO PRESENT YOUR HOME IN AN
extraordinary & targeted manner.
PHOTOGRAPHY AND VIDEOGRAPHY
KUPER MEDIA
All properties, regardless of price point, receive professional photography and video. Each home goes through post-editing to enhance the beauty of the listing, including fires in fireplaces, enhanced editing for views through windows and
details
improved. For listings $500,000 and above, drone video footage and photography are included as well.
PRINT MARKETING
BROCHURES Custom and compelling professional marketing brochures.
SUBDIVISION A SPECTACULA R ESTATE City, State
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This material is based upon information which we consider reliable, but because it has been supplied by third parties, we cannot represent that it is accurate or complete, and it should not be relied upon as such. This offering is subject to errors, omissions and changes including price or withdrawal without notice. © MMIX Sotheby’s International Realty Affiliates LLC. A Realogy Company. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.
1 2 3 M A I N ST R E E T C I TY, STAT E 1 2 3 45
1, 23 4± sf | 4 be droom s | 2. 5 bath rooms $1, 23 4,567 | M LS # 1 23 4567
First Last c 12 3.45 6.78 9 0 o 12 3.45 6.78 9 0 first.la st@ s o th e bys re a lty.c o m kup e rre a lty.c o m
PRINT MARKETING
DIRECT MAIL Announcing your home.
MEDITERRANEAN
estate
This 1927 Mediterranean style house on a beautiful street in historic Monte Vista has been completely renovated for today’s lifestyle. The rooms are large with high ceilings and lots of light from new Marvin doors and windows. A Miele dishwasher, Bertazzoni stove and Sub Zero are features of the eat-in kitchen which opens to the large family room. Each bedroom suite has its own large bath and closet. The classic Italian yard has a rooftop patio and a sprinkler system.
6606 N. New Braunfels San Antonio, TX 78209
1 1 7 W. G R A M E R C Y P L .
S A N A N T O N IO, T E X A S 7 8 2 1 2 4,313 ± sf • 3 bedrooms • 3 full baths • 1 half bath Price available upon request
Kathy Hoermann REALTOR
c 210.508.2454 Kathy.Hoermann@SothebysRealty.com KuperRealty.com This material is based upon information which we consider reliable, but because it has been supplied by third parties, we cannot represent that it is accurate or complete, and it should not be relied upon as such. This offering is subject to errors, omissions and changes including price or withdrawal without notice. ©MMVIII Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a licensed trademark to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity . Each Office is Independently Owned and Operated, If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. SIR15
1 1 7 W. G R A M E R C Y P L .
JUS T L I S TE D
D I G I TA L M A R K E T I N G
E-BLASTS Reaching fellow agents through email.
Agent Name
LOCAL ADVERTISING
AUSTIN
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Agent Name | Brokerage | 512.555.5555
homes
Offered by: Mary Hickey with
December 20-27, 2014
LUXURY ESTATE 123 Address
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Agent Name | Brokerage | 512.555.5555
An entertainer’s dream Custom home designed by reknowned Austin designer Jauregui, page 3
OUTDOOR TRENDS
NEIGHBORHOODS
There’s much more to consider when choosing an outdoor fountain than just style.
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INSIDE An advertising supplement to the Austin American-Statesman
TA R G E T E D L A R G E - F O R M AT I N S E R T S
EXCEPTIONAL PROPERTIES Distributed in the Wall Street Journal. Unmatched in our local markets.
Exceptional
Pr opert i e s
hil l coun t ry | central texas | sou th texas
D I G I TA L M A R K E T I N G
HOME OF THE DAY Home of the Day is a unique opportunity to showcase your property each month to nearly 180,500 aff luent home buyers in the San Antonio market and 340,261 aff luent home buyers in the Austin market through the Business Journal online.
D I G I TA L M A R K E T I N G
CULTUREMAP
CultureMap is a digital advertising opportunity on a premier local lifestyle site. Partnering with CultureMap allows your property to reach an aff luent, trend-setting audience generally between 25-50 years old.
G L O C A L M E D I A PA RT N E R S H I P S
POWERFUL
Media partnerships whose innovation, experience and international impact help drive awareness for the extraordinary properties our network represents while driving over 800 million media impressions for the Sotheby’s International Realty brand.
PROPERTY
ADVERTISING
Our property advertising opportunities leverage many of the world’s most well-known media publications to enhance local marketing initiatives and drive awareness in the global markets we serve.
D I G I TA L M A R K E T I N G
SIR.COM
In an ever-increasing global marketplace, SothebysRealty.com attracts more consumers to search, view and inquire than any other luxury real estate website.
D I G I TA L M A R K E T I N G
SIR.COM
Properties may also be found on our network of interconnected, local focused and globally aware members’ site.
D I G I TA L M A R K E T I N G
KUPERREALTY.COM A gorgeous, functional gateway to Central and South Texas real estate.
ONLINE EXPOSURE
PROPERTY DISTRIBUTION
Includes the most significant media companies and real estate focused websites in the world.
Online Marketing Summary
March 19, 2014 - January 08, 2015 615 Contour Dr San Antonio, TX 78212, US $2,850,000 MLS # 1046373 Property Id: 4587410
Agent Name Rick Kuper Kuper Sotheby's International Realty 6606 N. New Braunfels San Antonio, TX 78209, US Agent Phone: 210-477-9279 Office Phone: 210-822-8602 first.last@sothebysrealty.com rickkuper@kupersothebys.com http://www.kuperrealty.com Website Traffic Comparison Website
Number of Views - Last 4 Weeks
Top Cities
City
Property Views
San Antonio, TX
1,343
Property Views
Zillow
8,296
realtor.com
5,448
Trulia
2,313
SIR Network
1,193
www.KuperRealty.com
1,128
JamesEdition
186
LuxuryEstate.com
186
NY Times
135
HomeFinder.com
36
Chase My New Home
13
Houston, TX
122
Austin, TX
84
PropGOLuxury
11
New York, NY
49
Wall Street Journal
9
Homes.com
5
Real-Buzz
2
Laredo, TX
39
Mexico, Distrito Federal, MX
33
Dallas, TX
32
Tijuana, Baja California, MX
28
RealtyTrac
1
Boerne, TX
24
Puyallup, WA
23
FreedomSoft
0
HomeAdverts
0
Terms Used
HomeSteps
0
Property Views - Occurs when a consumer views the full property detail page for your listing on a marketing website.
SearchALLProperties by L2L
Top Cities - The cities from which the greatest number of consumers live that are viewing your listing. - indicates that the traffic reported by the site includes traffic from mobile applications.
ImagesWork by CirclePix
Total
0 0
18,962
Your listing was also sent to* Daily Telegraph USAA
*Although your property listing is being displayed on these websites, we are currently unable to track the property views and inquiries for these websites. Sotheby's International Realty and the Sotheby's International Realty logo are registered (or unregistered) service marks used with permission. Each Office is Independently Owned and Operated. The information set forth on this report is based upon information which we consider reliable, but because it has been supplied by third parties, we cannot represent that it is accurate or complete, and it should not be relied upon as such. The offerings are subject to errors, omissions, changes, and are subject to timing of delivery and updates of reporting metrics and related data.
CLOSING
CHECKLIST
CLOSING • Review executed contract, addenda and disclosures for accuracy • Send email to you with important dates and deadlines • Provide the Title Company with a copy of the contract and earnest money • Provide sellers with Survey Affidavit to be notarized • Confirm inspection(s) have been scheduled, notify all parties of date(s) and time(s) • Negotiate any Amendment for Repairs requested • Make sure survey and survey affidavit are provided on time • Check with lender to verify loan approval is on track • Verify that survey and appraisal have been ordered • Verify that Title Commitment has been delivered to all parties, and review • Verify that HOA paperwork has been received • Check with lender to verify the loan is out of underwriting • Verify that survey and appraisal were received and accepted • Verify completion of repairs (if any) and provide receipt • Provide Title Company with copies of any repair receipts • Send utility transfer information to buyers • Schedule closing and time, notify all parties • Request HUD-1 from Title Company and review for accuracy • Call Client with the estimated funds needed to close, answer any questions • Send Closing Confirmation email to all parties confirming the place, time and what to bring to the closing • Confirm funding with the title company, notify all parties
GUIDE
CONTRACT TO CLOSE
TITLE INSURANCE GUIDE
TITLE COMMITMENTS GUIDE
TITLE POLICY GUIDE
DELETING GUIDE
I M P O R TA N T T E R M S
CFPB GLOSSARY
GUIDE
HOMESTEAD EXEMPTIONS
HELPFUL NUMBERS G R E AT E R A U S T I N A R E A
REFERENCES
PREVIOUS CLIENT
TESTIMONIALS My husband and I met Patty Johns in 2003. Since then, she sent us informative postcards each month. So, when we decided to sell my mother-in-law’s property, Patty was our first choice. Throughout the process, Patty kept us informed on the activity and made the process easy. -Frances Gage Patty Johns is one of the best agents I have ever dealt with. Good thing too because I’m in Australia and the time change makes things tricky. Patty is available nights when necessary and that’s been very helpful. I’d recommend her to anyone as long as she still has time for me! -Joe Naples III Patty Johns was fantastic to work with, and did an amazing job listing and selling my home. Patty put together a strategy that helped us achieve over our expected sales price. She was a strong negotiator and went the extra mile to ensure the appraisers and underwriters had what they needed for an expedited close. I would highly recommend Patty and will use her again. -Jeff Hopkins Patty develops a relationship with her clients. She is caring, attentive and provided valuable information and guidance. I appreciate the way she explained things to my elderly father and made the experience of selling the home that he had lived in the last 48 years a pleasant experience. I don’t honestly think there could have been anyone else who could have handled the situation so well. She truly is an asset to Realty Austin and we will recommend her to others. -Dianne Robertson Where do I begin? First off, Patty is absolutely amazing! With all of the bumps in the roads that we came across she handled every situation like a pro. I’m sure we wouldn’t be here today without her. Patty has great skill reading personalities and moods and knowing when and how to act to diffuse tempers and emotional breakdowns. She is also not quick to judge knowing that mistakes happen and that we must move on. That was very tough for me since I’m quite impatient. I want to thank Patty for all of her time and hard work. We appreciate all of the time you have spent looking, making offers, and rescinding all of those past offers. Oh, and Patty sold our home within thirty days! Patty has become a huge part of our lives and it’s going to be a big shock not talking to her all of the time. Patty is real and truthful. She’s the best! -Rebecca, Mike & Maggi I can’t thank Patty enough for assisting me with the purchase of my condo. She worked so hard to help me close on a place in only six weeks! I don’t recommend doing that, but Patty made it all happen, and made it easy for me! I really appreciate that she went over the home buying process during our first meeting. She told me in that meeting that she works for me and is going to do everything possible to look after my interests and get me the best deal. She absolutely did that. I am so impressed that she took the time to make sure all my questions (and her questions!) were answered by the seller. She got me a great deal on my condo, and I couldn’t be happier. I can’t recommend Patty highly enough! She’s professional, friendly, and does what she says she’s going to do in a timely manner. -Sarah Cronin e
PREVIOUS CLIENT
TESTIMONIALS Patty Johns from Realty Austin provided us with the most outstanding and absolutely exceptional assistance/help/ service that we have ever received from a realtor...and we have had many! From the beginning to the end of the process of selling our house, she had a ‘can-do’ positive attitude about what needed to be done to prepare our house to be put on the market. We live overseas and needed to sell and close on our house in Austin in one month. We were looking for a realtor that specialized in Central Austin, who worked in a large real estate office and who was an award winning realtor. Patty is all those things and more! She did not hesitate to take on the challenge of our time frame. She is extremely knowledgeable in every and all aspects of the selling process, from what buyers are looking for in terms of decor, to how to price the house ‘right’ to sell the house quickly. Anything and everything she suggested to us worked out beautifully and to our advantage!! We sold our house in TWO days at FULL price!!! She negotiated the contract with finesse and again, always with our best interests in mind. We highly recommend Patty Johns! She is really remarkable in the way she gets the job done in the best interest of her client! We think it would be hard to find a more outstanding realtor. Potential clients will be very, very thrilled to work with Patty. We certainly were. -Patty & Chris Young Patty was a tremendous assistance to us. As first-time home buyers, we had no idea what to expect and we will be forever grateful for her knowledge, experience, and constant guidance throughout the process. She was our third partner when my husband Stephen and I were ready to purchase our dream home. Patty was always friendly and eager to answer our questions and held our hands during what some people say can be a stressful time. She became more than a partner, she became our friend. We were lucky to have her on our side. -Mary and Stephen Watson Patty Johns, was patient and kind enough to work with my husband, two children and I on the purchase of our first home. She was not only proactive and responsive to our search, but also had our best interest at heart. My husband is not shall we say, the easiest of client’s as he can be quite demanding at times, but Patty took it all in stride remaining calm and professional through every twist and turn. Being new to Austin, we had quite a learning curve and she was able to walk us through each obstacle and challenge. I cannot imagine having gone through this purchase with another agent. You cannot go wrong with Patty. -Mistine and Sean O’Connor Patty Johns took the time to figure out what types of homes fit our lifestyle. We have a very busy schedule and she did all of the homework for us. Patty made it easy for us as she would send us emails with home descriptions and if we liked, she set up the appointment. She would plan our schedule to look at homes when it was convenient for us. Once we found our dream home, she continued her hard work and dedication in making sure we were comfortable with our decision. We couldn’t be happier with our home and our agent! -Charles Attal and Amy Corbin Thank you so much for all your help with my house! It’s been great getting to know you, and I hope we get to work together again in the future. I will certainly be telling the world how wonderful you are!! My closing was a blast! Really, you and Martha made it so much fun! My move was easy, and I absolutely LOVE my new home! Thanks for helping make everything work in terms of my timeline. You were a life saver! Thank you again, and keep in touch! -Alison O’Reilly e
PREVIOUS CLIENT
TESTIMONIALS Thank you so much for your excellent job of advising us and arranging the sale of our home at 6904 Twin Crest Drive in Austin. We could not have been more pleased with the process. You helped so much to make the procedure painless. Everything went so very smoothly. All this was especially appreciated since we were in the process of moving out of town as the house went on the market. We were so happy that the home was sold so quickly after being listed, and for the best price we could have hoped for. It seems the house was matched up with the right people, and we liked that. It had been our home for a long time, and it is good to feel that it will be lived in and enjoyed. We were very impressed with your interest and efficiency in selling our home, and we will certainly recommend your services to our friends and neighbors. Your knowledge of the Austin real estate market and especially our neighborhood certainly helped to arrange and expedite the sale. We are truly grateful for your friendly service throughout this transaction. We can’t say enough to express our appreciation. -Norma and Joe Banta With new jobs and a baby on the way, we decided that it was time to buy our first house. Patty was there with us at every step. She took the time to explain the home buying process and was always available to answer our questions. She also went out of her way to work around our sometimes hectic schedules. Patty grew up in Austin and is very knowledgeable about the area. We felt comfortable with her from the beginning and thoroughly enjoyed working with her. She is a great realtor and a great person. We highly recommend her -Autumn and Jason Scott Patty helped me buy my first home, when I knew absolutely nothing about the process. Five years later, she helped me sell that home and buy another. She referred me to a reliable and caring lender who made it possible for me to get a new loan before I’d paid off the first. She made it all happen in the timeframe I needed it to happen in. You can count on Patty to negotiate well for you, pay close attention to detail, and manage the entire process so that things get done fast. She’s my realtor... I’ll use her for my next home sale and purchase! -Karen Kephart It was such a pleasure to work with Patty Johns. Patty was wonderful to work with as we prepared to sell our home. Patty’s professionalism and extensive real estate experience was exceptional. She was always available to guides us and answer any questions we had. Her approach to selling our home could have not been easier. She provided us with many recommendations on how to stage our house (such as maintaining an organized and clutter free kitchen to clearing things off the f loor in our closets) which really helped with the process. She was always prepared for meetings and she did not waste any time placing our house on the market. I am excited to say we received multiple offers (above our asking price) on the first day our house was on the market. It sold shortly after that! We appreciate all of your hard work and would highly recommend you to others.
-Dolores and Cal Smith
Thanks for all of your hard work, guidance, and help in this endeavor. Although it is hard to part with a home that provided so many fond memories, your assistance made it easier. Gratefully, -Jimmy Stinson e
PREVIOUS CLIENT
TESTIMONIALS My wife Jenni and I would like to express our sincere appreciation of all you did in helping us find our new home. As first time homebuyers, the home buying experience can seem very daunting. There were many things we didn’t know in the beginning. Lucky for us, recently one of my couple friends had used you as their realtor in finding their new home. They recommended you whole heartedly to us. After hearing about all of their frustration and heartache with other realtors before they found you, I knew that we would be in good hands having you as our realtor. In retrospect, our home buying experience was really very easy. All of our friends and family are still amazed that we had a contract on our new home in less than two weeks of initially meeting with you! We were literally at the airport f lying out on a week’s vacation when we got the good news that our contract had been accepted. Having to do the inspection process long distance would seem to be a negative thing, but you coordinated everything with excellence, which made it very easy for us to do long distance. Throughout the entire process, we took comfort knowing that you were our representative and were looking out for our best interests. The experience and talent you bring to the table are invaluable. Thanks for always keeping us updated and in touch with the rapidly developing steps in our home buying process. Thank you for all that you did to make sure that the process went smoothly. We will definitely recommend you to all of our friends looking for a house. You and your team of professionals that you choose to work with are truly first class! -Jenni and John Michael White I have bought and sold forty-four properties in the Austin area in the last thirty years. I have dealt with numerous real estate agents and their companies. Patty Johns with RE/MAX Austin Skyline REALTORS is the best real estate agent I have ever used for a real estate transaction. She is thorough, and follows up on all her work. All I had to do was provide her with the necessary information and she handled all the details. I highly recommend her as a real estate agent without any reservations. Please contact me if you need additional information. It will be my pleasure. -Mike Harris While searching for a condominium for my son to live in Austin, Patty offered us the greatest help that we were hoping for. She was always available to answer our questions, to show homes on short notice, and to accommodate our ever changing needs. Patty guided us throughout the home search process, assisted in the home selection, and was a great asset in ensuring a smooth closing. She certainly went beyond the call of duty to ensure that we were satisfied with the property after my son moved in. My family found dealing with Patty a great pleasure and we recommend her for your housing needs in Austin. -Ahmad Zamer As administrator for my sister’s estate, I was in charge of selling our childhood home in Austin, Texas. This was an extremely difficult process, both emotionally and logistically. My surviving sister and I both live in Houston, Texas. We listed the home with a realtor, and the listing sat for six months. When the six month contract expired, my sister and I went to Austin and interviewed 6 new realtors in one day. Thank goodness, Patty Johns was one of those agents. Patty was compassionate and helpful in her “tips to sell quickly.” Patty has a real eye for detail and we asked for complete honesty, Patty delivered both. We walked through the house, room by room, and Patty gave us suggestions on small things we could do to make the house more appealing to buyers. Our home sold and closed within six weeks at the full asking price! Patty was always easy to contact, prompt in her response time and highly accommodating during our entire sales experience. She kept our time and our pocketbook at the top of her list. This is particularly critical when you are selling a home from long distance. I highly recommend Patty as the BEST realtor in the Austin area! -Nancie Leigh Chafin Craft
PREVIOUS CLIENT
TESTIMONIALS Patty Johns was a great real estate agent. We were first-time home buyers and didn’t know a lot about the process. Before we started looking for a house, we had a meeting where she gave us a great packet of information, went over what to expect throughout the process, and started working on the first steps. Throughout the process, Patty was always extremely responsive, and always there when we needed her. She was great at talking to people and negotiating contracts. We bought during a seller’s market, and Patty’s help was indispensable. We had to make several offers before being accepted. She always let us know her honest opinion and helped us make decisions, but always found out what we wanted before she acted. She helped us every step of the way and came to the closing in case we had last minute questions or problems. Patty is a great person to work with and a true Austinite- very personable, while maintaining professionalism -Lisa and Simon Peña I started out unsure of what I wanted, where I wanted to be, and totally intimidated by the process. You have been just absolutely perfect at every step of the way, and I can’t thank you enough. Without your help, I’d still be in my rental, hemming and hawing about my options. I don’t like to think about how long that could have gone on ( years. years and years). -Drew Edge Patty, I just want to thank you for all you have done for us with the sale of my Dad and Mom’s home. We are truly grateful for your hard work and professionalism throughout this whole process. If anyone were to ask me, I would be happy to offer you my enthusiastic endorsement. Thanks again, -Jeff Stinson Thank you for everything. To say you’ve been helpful would be an understatement. I’m sure there are not many Real Estate Brokers who would spend hours on the phone with me explaining a PLAT or a survey, or hours driving me around to look at properties. I really appreciate your kindness and attention and for not giving up on me. Thank you, Patty! -Jessica Calvello We just wanted to write to thank you again for making the experience of selling our house effortless. We were so glad you were recommended to us. Both of us were immediately impressed with the amount of homework you did to familiarize yourself with the houses in our neighborhood. Your suggestion on how much to sell our house was “right on” and probably the main reason it sold so quickly. You were a hard worker and we loved your attention to detail. Guess that’s why your logo and slogan fits you so well. We have passed your name on to our friends and former neighbors and hope they will contact you when they get ready to move. -Jil and Ken Tunks Patty is simply the hardest working Realtor that I have ever met. She was incredibly helpful in helping my family in our relocation to the Austin area. She is knowledgeable about the area and worked tirelessly to find a home that met our demanding needs. She paid close attention to our input and kept us informed at every step of the home finding and closing process. She always made us feel like we were her most important client. I have worked with several realtors in the past and cannot think of one that I would recommend with half the confidence I recommend her. -Maria and Morgan Stewart
PREVIOUS CLIENT
TESTIMONIALS It’s hard to express in words what a wonderful, competent realtor we discovered in Patty Johns. After many years as a long-distance landlord, we decided to sell our investment property in central Austin. It was a complicated sale because the house was occupied by tenants and under contract with a property management company. Patty handled every challenge and hurdle seamlessly, not to mention with grace and style. She not only knows the ins and outs of the real estate business, she is a savvy negotiator and a complete joy to work with. Our house sold quickly and Patty was able to secure a top-dollar sales price. She works extremely hard and maintains a standard of ethical behavior not often seen in today’s world. If you want the best, look no further than Patty Johns! -Anna Dematatis We want to share our experience with Patty Johns, our realtor who just helped us purchase our dream home and sell our previous dream home. We had been thinking of renovating our house on Aggie for some time, but the cost and inconvenience of renovations kept us from committing. Then we had decided to look around for ideas about renovating. Patty showed us some houses and then invited Brian to go to a Wednesday open house that we later learned was only for agents and brokers. Patty didn’t hesitate and she and Brian toured the amazing house on Fiset that is now ours. Without her tenacity, we probably would have been beaten out on the deal. She then turned right around and used the same tenacity to quickly help us show and sell Will’s house. It has been a whirlwind but we could not have done it without Patty. -Brian Thompson Patty Johns is amazing. She has lived in Austin her entire life, has vast knowledge of the area and knows Austin Real Estate inside and out. She’s professional, smart and works hard for her clients. -Rebecca Nance As first-time homebuyers, my husband and I needed a lot of guidance and advice throughout the entire process. Patty took the time to get to know us and what we wanted. She was on our team and looked out for our best interest. She was totally accessible and showed houses to us on a moment’s notice – which was essential in such a seller’s market. We ended up getting exactly what we wanted. If we ever move from where we are, we’ll use Patty to help us sell the house too. -Lisa and Tony Davis I am happy to recommend Patty Johns to any prospective Seller or Buyer. She was professional, enthusiastic and patient in handling the sale of my property during the protracted period of the listing. She also handled a lease of the property while it was off the sale market and the tenant was very satisfactory. This was a difficult property to sell during this market downturn and her advice during the period, together with her tireless efforts, finally produced a buyer. I would be happy to refer friends and family to Patty in the future. -Bill Fitzgerald Patty couldn’t have made the buying process any more painless or comfortable. I was a first time buyer, and within two weeks of finding the house, Patty had me in the house. When I got nervous about the process, she talked me through it and did not pressure me, whatsoever. I would recommend Patty to anyone. -David Parrish