In a time of global communications and global markets, THERE IS ONLY ONE TRUE INTERNATIONAL
real estate brand
real estate agent
YOUR EXPERIENCED
LAUREN POWELL
Lauren Powell brings years of experience as a Marketing and Public Relations Professional to her career in Real Estate. In addition, Lauren is accomplished in the art and design arena and is the author of three popular decorating books. She has appeared on numerous television shows as a design and do-it-yourself expert and her own home has been featured in national magazines such as Woman’s Day, Romantic Homes, Country Living and Better Homes and Gardens. The combination of these attributes, plus her market knowledge and integrity coalesce and provide an extraordinary advantage for Lauren’s clients. She not only has a vision and talent to stage homes for re-sale, but also enjoys helping her clients turn their new house into a home. Kuper Sotheby’s International Realty 2700 Barton Creek Road #200 Austin, Texas 78735
c: 512.695.0679 o: 512.328.0058 lauren.powell@sothebysrealty.com kuperrealty.com
Lauren has been recognized consistently by Kuper Sotheby’s International Realty as Top Individual Producer, Top Listing Agent and highest number of transactions. She has received the Texas Star Realtor award which only 3% of Realtors receive from a survey of satisfied clients, was featured in Top Agent Magazine, holds the GRI and CRS designations, and is working toward her broker’s license. An art enthusiast and a painter, Lauren also enjoys dancing, traveling and participating and leading women’s Bible Studies. In addition to spending time with her family, Lauren and her Yorkshire Terrier, Izzy are a certified Pet Partner Therapy Team and volunteer at nursing homes and other facilities. Excellent communication and negotiation skills and a keen design eye allow Lauren to see the potential in any property whether representing a seller or buyer. A highly motivated top producer, Lauren is always ready to serve her clients beyond their expectations.
heritage
BRAND
A REVERED TRADITION OF MARKETING THE WORLD’S MOST TREASURED POSSESSIONS
Since the founding of the Sotheby’s Auction House in 1744, the Sotheby’s name has earned renown as a marketer of the world’s most valuable and prestigious possessions. This reputation is built as much upon exceptional service to clients as on the notable art, antiques, jewelry and other holdings that pass through Sotheby’s offices around the world. Our association with the Sotheby’s Brand is truly what sets us apart because it is more than just an Auction House. It’s the ultimate destination where collectors gather to indulge their desires and share their knowledge.
realty brand
CREATION OF THE SOTHEBY’S
The year is 1976. Sotheby’s recognizes that the firm can serve its auction clients in a valuable new way with a complete package of estate disposition services. Founded on the same commitment to exceptional service that characterized the firm’s dealings for more than two centuries, the Sotheby’s International Realty brand is born and soon becomes known around the world for the distinctive properties it represents. Today we continue that focus by employing our brand’s
ARTFULLY UNITING EXTRAORDINARY HOMES WITH
extraordinary lives
OUR BRAND IS KNOWN THROUGHOUT THE WORLD FOR REPRESENTING HOMES THAT EMBODY THE RICH TAPESTRY OF VARIED LIFESTYLES, DISTINCT SETTINGS AND DIVERSE LOCALES. WHERE THE UTMOST QUALITY IS CONSIDERED INTRINSIC. WHERE THE ESSENCE OF THE EXTRAORDINARY IS DEFINED.
worldwide
PRESENCE
A TRULY GLOBAL BRAND WITH MORE THAN 15,000 SALES ASSOCIATES, OVER 720 OFFICES, AND APPROXIMATELY 52 COUNTRIES/TERRITORIES
connections
DISTINGUISHED
DEDICATED LIAISONS DEVOTED TO CONNECTING BUYERS AND SELLERS GLOBALLY
a shared vision
KUPER SOTHEBY’S
EXPERTS IN AUSTIN, SAN ANTONIO AND AROUND THE WORLD
Kuper Sotheby’s International Realty was formed in 1972 under the strong leadership of Charles Kuper, Jr. and his family. A new strategic partnership was formed in 2012 when Kuper Sotheby’s International Realty merged our San Antonio brokerage with Capital City Sotheby’s International Realty, the local Austin affiliate owned by Doug & Mary Land and Jonathan Creath. In 2014, Kuper Sotheby’s International Realty and Capital City Sotheby’s International Realty merged with Amelia Bullock Realtors in Austin. Founded in 1969 by Amelia Bullock and Barbara Wallace, the company has a strong history of providing service with quality, value and integrity to everyone. Together, the three brokerages have unified ourselves under the Kuper Sotheby’s International Realty brand. This, combined with our relationship with the premier Sotheby’s International Realty brand, affirms our commitment toward providing you a superior level of service, marketing and expertise in San Antonio, Austin, and around the world.
our mission
KUPER SOTHEBY’S
LOCAL KNOWLEDGE. GLOBAL REACH.
It is our mission to be the leader of Luxury Real Estate in Texas by providing service that exceeds expectations, deliver knowledge that surpasses the competition, and present progressive marketing and innovative technology that outperforms the industry demand. Our goals and our people have always been focused on enhancing the quality of life in this, the vibrant heart of Texas. With a deep sense of integrity and a comprehensive knowledge of real estate, we offer each of our clients and customers our total commitment to service.
our journey
KUPER SOTHEBY’S
THE UNIQUE DIFFERENCE.
Kuper Realty Corporation was founded in 1972 as a commercial brokerage and later expanded our services to include residential real estate, specializing in the upscale market. In 1980 the company became a Sotheby’s affiliate, thus becoming Kuper Sotheby’s International Realty In 2003, Capital City Sotheby’s International Realty was launched to fill the need for a brokerage that offered personalized service, long-term relationships, plus had a truly international marketing reach. A new strategic partnership was formed in 2012 when Kuper Sotheby’s International Realty merged our San Antonio brokerage with the local Austin affiliate. When Amelia Bullock founded her company in 1969 she made a very clear decision to create a different kind of Real Estate Company. Together with Barbara Wallace, they focused on delivering something different, something better than a transaction. In 2014, the three unique and successful brokerages came together under the Kuper Sotheby’s International Realty brand,
office locations
KUPER SOTHEBY’S
EIGHT BOUTIQUE OFFICE LOCATIONS TO BEST SERVE YOU.
Southwest Office
West Office
Barton Creek
Bee Cave
2700 Barton Creek Blvd.
13420 Galleria Circle Ste. A-105
Austin, TX 78735
Austin, TX 78738
512.328.0058
512.261.0008
Central Office
Northwest Office
Westlake
Spicewood
4301 Westbank, Bldg. B, Ste. 100 8008 Spicewood Lane Austin, TX 78746
Austin, TX 78759
512.327.4800
512.345.2100
Central Office
North Office
Alamo Heights
The Dominion
6606 N. New Braunfels
4 Dominion Drive
San Antonio, TX 78209
San Antonio, TX 78257
210.822.8602
210.698.3100
North Central Office
Hill Country Office
Stone Oak
Boerne
434 N. Loop 1604 W. #3103
1002 River Rd. Ste. 300
San Antonio, TX 78232
Boerne, TX 78006
210.490.1200
830.816.5260
relocation
KUPER SOTHEBY’S
RELOCATION DEPARTMENT
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Kuper Sotheby’s International Realty has a full service relocation department that provides services for relocation management companies that handle the relocation process for most large corporations in the United States as well as assisting with international moves. KSIR is a member of Cartus, the largest relocation management network in the United States and we have facilitated over $70,000,000.00 in relocation moves each of the past two years and are on target to exceed that number in 2014. With the many affiliations our relocation department has with the corporations and their management companies we have provided buyers for many of the sellers in our communities
THE MARKETING OF YOUR HOME
YOUR HOME IS UNIQUE. MARKETING A LISTING SUCH AS THIS TAKES AN EXCLUSIVE SET OF SKILLS AS WELL AS AN EXPLICIT MARKETING PLAN.
OUR EXCLUSIVE GLOBAL AND LOCAL MARKETING PARTNERSHIPS ARE DESIGNED TO CREATE MAXIMUM EXPOSURE FOR YOUR HOUSE.
ALL THE RESOURCES THAT ARE AVAILABLE TO ME AND MY FIRM ARE UTILIZED TO PRESENT YOUR HOME… IN AN EXTRAORDINARY AND TARGETED MANNER.
brand advertising
SOTHEBY’S
A CONSISTENT GLOBAL BRAND EXPERIENCE
The Sotheby’s global brand advertising campaign is a vibrant and strategic marketing approach designed to achieve our goals of creating brand awareness and driving buyer leads to our network offices. Additionally this campaign positions our brand’s essence – the amazing listings represented by our network – like never before to our global and diverse audience. The direct benefit of this effort helps provide exposure for your home to millions of consumers throughout the world.
January
February
March
April
May
June
July
August
September
October
November December
DELIVERING OVER 800 MILLION IMPRESSIONS WORLDWIDE
NYTIMES.COM • TMAGAZINE • KEY MAGAZINE • SOTHEBY’S AT AUCTION • COUNTRY LIFE • NEW YORK TIMES HOME SECTION • ROBB REPORT EXCEPTIONAL PROPERTIES • ROBB REPORT COLLECTION • INTERNATIONAL HERALD TRIBUNE • THE GLOBE AND MAIL • LUXURY PROPERTIES MAGAZINE • FINANCIAL TIMES • RESIDE® MAGAZINE • ERESIDE • RESIDE LOCALE • YAHOO! • GOOGLE • BING.COM • ZILLOW • TRULIA • HOMEFINDER • JAMESLIST.COM • HOMES.COM • EGALLERY • WASHINGTONPOST. COM • CYBERHOMES.COM • ARCHITECTURAL DIGEST • GLOBE & MAIL • MOUNTAIN LIVING • LAND REPORT • YOUTUBE
SEARCH ENGINE MARKETING Yahoo! Google Bing.com YouTube Yandex
PROPERTY ADVERTISING Bloomberg Markets The Wall Street Journal Sotheby’s Magazine Country Life NY Times Home Section Boston Magazine Robb Report Home & Style Robb Report Collection International NY Times International NY Times Wraps Luxury Property Magazine Financial Times RESIDE® Magazine e-RESIDE® Globe & Mail Land Report Ocean Home Die Welt / Welt am Sonntag
INTEGRATED PARTNERSHIPS NY Times Video Branded Playlist Sponsorship NY Times Real Estate Home NY Times (magazines) International NY Times Homepage International NY Times Real Estate Home Global WSJ.com/Real Estate Friday Home Takeover Global WSJ Mansion Mobile App Sponsorship Global WSJ Mansion Video Sponsorship Global WSJ Mansion iPad App Sponsorship Global WSJ Mansion Global Web Sponsorship ArchitecturalDigest.com Homepage Takeover ArchitecturalDigest.com Estates For Sale Homepage Sponsorship ArchitecturalDigest.com Estates For Sale Full Section ArchitecturalDigest.com Design File Sponsorhip Telegraph.co.uk Worlds Finest Homes Telegraph.co.uk Worlds Best Places To Live Hong Kong Tatler Real Estate Section Sponsorhsip Tatler (magazines) PropGo/PropGoLuxury YouTube.com/sothebysrealty
2014 MARKETING PLAN
®
Sotheby’s International Realty
E D I W D L R O W S N O I S S E R P M I N O I L L I M 0 0 7 R E VO G N I R E V I L E D
February
March
April
May
June
2014 MARKETING PLAN July
August
September
© MMXIV Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks licensed to Sotheby’s International Realty Affiliate LLC.
SIR Mobile eGallery INTERNATIONAL SIGNIFICANT SALES BRAND PUBLIC RELATIONS EFFORTS
SOCIAL MEDIA Facebook Twitter Google+ Pinterest youtube.com/sothebysrealty
MOBILE ADVERTISING Architectural Digest iPad Safari Browser NY Times iPhone App NYTimes.com Tablet Wall Street Journal Mansion iPhone and iPad
ONLINE PROPERTY DISTRIBUTION The Wall Street Journal Digital Network CN.WSJ.com NYTimes.com International Herald Tribune Zillow.com Trulia.com Yahoo! Real Estate Honk Kong Tatler Luxury Estate GC Privé House24 Homefinder.com PropGoLuxury.com lp-luxuryproperties.com JamesEdition Homes.com Telegraph.co.uk lpdibiao.com (Luxury Properties Chinese) Real-Buzz.com Te Atrium
ONLINE BANNER ADVERTISING sothebys.com NYTimes.com International Herald Tribune (Global.NYTimes.com) WallStreetJournal.com Asia.WSJ.com Europe.WSJ.com CN.WSJ.com JP.WSJ.com FTchinese.com Telegraph.co.uk PropGoLuxury.com PropGo.com ArchitecturalDigest.com JamesEdition.com HongKongTatler.com Google’s Display Network
January
®
Sotheby’s International Realty October
November December
marketing plan
CAPITAL CITY
MARKETING AND ADVERTISING PROGRAM EXCLUSIVELY DESIGNED FOR YOU
I understand the unique value of your property and have developed a marketing program that I believe will provide the attention and exposure deserved. My market knowledge and the global resources that Sotheby’s can provide will reach the prospective buyer with a strategic approach that will include: •
Complimentary staging consultation
•
Professional photography
•
Post your property on Austin Multiple Listing Service
•
Place sign on your property with exclusive text rider offering buyer immediate information
•
Create professional, high quality marketing brochure complete with photos & property specifics
•
Color photo flyers to be placed in box outside of home if desired
•
Exclusive virtual tour featuring photos and detailed information pertaining to the property
•
Video presentation of the property and posting on youtube.com
•
Distribute information on your property to our local buyer database and to potential buyers
worldwide, specifically targeting cities where we are likely to attract a buyer for your home •
Introduce your property to our associates during buyer/seller match time at sales meetings
•
Placement on LaurenPowellRealty.com
•
Placement on Sotheby’s International Realty and Capital City Sotheby’s International Realty web-
site containing enhanced lifestyle features and photographs for maximum search results •
Showcase Listing Enhancement on Realtor.com
•
Social Networking on Facebook and Twitter accounts through personal and brokerage accounts
•
Host a caravan for agents to tour your listing within the first 30 days
•
Public Open House as requested
•
Provide regular updates on sales and listings of comparable homes in your area
•
Showing Suite automated feedback sent to your email upon agent response
•
Provide luxury level service, keep you informed throughout the process of selling your property
advertising
MAGAZINE
OUR BRAND’S PROPRIETARY MAGAZINES REACH A COVETED, GLOBAL READERSHIP THROUGHOUT THE YEAR
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SOTHEBY’S
AN EXTRAORDINARY COLLABORATION LEVERAGING THE HISTORY AND SOPHISTICATION OF OUR LINEAGE
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advertising
PROPERTY
SOTHEBY’S COOPERATIVE PRINT ADVERTISING
PARTNERING WITH GLOBAL MEDIA ICONS THAT PROVIDE TARGETED REACH AND VAST EXPOSURE
New Zealand Queenstown, NZD $15,000,000 4000031366 Property ID
USA Woodside, CA, USD $39,500,000 0085235 Property ID
Paris, France Price Upon Request 4000028903 Property ID
, Canada Montréal, Québec,000 CAD $11,750 4000032321 Property ID
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THE WALL STREET JOURNAL . THE NEW YORK TIMES . INTERNATIONAL HERALD TRIBUNE BLOOMBERG MARKETS . COUNTRY LIFE . FINANCIAL TIMES . LUXURY PROPERTIES MAGAZINE ROBB REPORT . ROBB REPORT HOME & STYLE Los Ang eles $10,900, CA, USA ,000 USD
Lav $29,655al, Canada ,000 USD
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advertising
PROPERTY
CASAS, HACIENDAS, RANCHOS and COLLECTIONS
WE HAVE BUILT OUR REPUTATION FOR 40 YEARS BY DELIVERING THE HIGHEST QUALITY SERVICE AND MARKETING TO OUR BUYING AND SELLING CLIENTS.
Casas Haciendas Ranchos and Collections magazine showcases the finest properties in south Texas and around the world. The response from this in-house publication is unprecedented as literally millions of dollars of real estate transactions occurred as a result of the magazine and its worldwide distribution.
advertising
PROPERTY
KUPER LOCAL ADVERTISING
PRINT | ADVERTISING INDIVIDUAL, LOCAL AND CUSTOM-TAILORED
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An individual plan will be custom-tailored to market your home which will include a combination of key elements.
LOCAL ADVERTISING
Our reach is local, national and international and it is a proven approach that our cumulative marketing and advertising efforts will generate results for you regardless of a specific advertisement. To that point, we have the possibility to employ the following regional publications:
SAN ANTONIO BUSINESS JOURNAL . LUXURY HOME MAGAZINE . HOMES & LAND . BOERNE . MILITARY NEWSPAPERS . EMPRESARIOS . SOCIETY STAR . SAN ANTONIO EXPRESS-NEWS INDIVIDUAL, LOCAL AND CUSTOM- TAILORED DIARIES . SAN ANTONIO WOMAN MAGAZINE . AUSTIN BUSINESS JOURNAL . AUSTIN AMERICAN-STATESMAN . GALLERY OF LUXURY HOMES . WATERWAYS MAGAZINE . TRIBEZA COMMUNITY IMPACT . LUXE MAGAZINE
An individual plan will be custom custom--tailored to market your home which will include a combination of key elements. Our reach is local, national and international and it is a proven approach that our cumulative marketing and advertising efforts will generate results for you regardless of a specific advertisement. To that point, we will
marketing
SKILLFUL
DISTINCTIVE MARKETING, CUSTOM-TAILORED FOR EACH UNIQUE CLIENT
property brochures
PRINT MARKETING
CUSTOM AND COMPELLING PROFESSIONAL MARKETING BROCHURE
Immaculate Home
1503 B
This light filled, Pottery Barn inspired home in prestigious Lake Forest is sure to impress! Open floorplan features oversized study, formal dining, family room, gourmet kitchen and master suite down, 3 additional bedrooms and large gameroom upstairs. Variable-width handscraped hardwood floors, fresh paint, granite countertops, plantation shutters, custom bookshelves and storage cabinets, 20” floor tile, designer lighting, and numerous architectural details and more. The master suite contains sitting area, while the spa like bath boasts double vanity, separate shower and jetted tub. Master closet houses an unbelievable Elfa Closet Organizer System. Take in the breeze from the front porch swing or relax on the covered back porch with extended flagstone patio, all while enjoying the private and beautifully landscaped yard. Premium cul-de-sac street is minutes from neighborhood pool and highly rated elementary and middle schools.
LD CV
AMFIE
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Lauren Powell, Realtor® 512.695.0679
Capital City Sotheby’s International Realty lauren.powell@sothebysrealty.com www.LaurenPowellRealty.com
1503 Bamfield Cove Round Rock, Texas 78665 Price Upon Request | MLS# 6451424
This material is based upon information which we consider reliable, but because it has been supplied by third parties, we cannot represent that it is accurate or complete, and it should not be relied upon as such. This offering is subject to errors, omissions and changes including price or withdrawal without notice. © MMIX Sotheby’s International Realty Affiliates LLC. A Realogy Company. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.
We understand the unique value of your home and will develop a marketing plan that will provide the attention and exposure it deserves. One of our first initiatives will be to create a compelling professional marketing brochure printed on heavy cardstock paper. By combining professional photography and attention getting narrative details, your home’s brochure will act as an essential tool in attracting qualified buyers locally, nationally and globally. Our distinctive marketing process provides advantages for our clients that cannot be duplicated.
direct mail
PRINT MARKETING
ANNOUNCING YOUR HOME
Lauren Powell Realtor, GRI, CRS
c 512.695.0679 lauren@laurenpowellrealty.com www.laurenpowellrealty.com
2700 Barton Creek Blvd. Suite 200 Austin, TX 78735
Choosing the right realtor DOES make a difference! Lauren has sold the most homes in Lake Forest this year, not only as a listing agent, but also bringing great new families to the neighborhood as a buyer’s agent. As a Lake Forest resident, Lauren is personally vested in maintaining and increasing neighborhood property values. So whether you are looking to sell your home or have friends or family who are looking to buy a home in Lake Forest, Lauren is ready to help. SPECIAL OFFER - Please call Lauren today for a complimentary and confidential market analysis and consultation on your home. She lives and works in this community and will strive to make selling or buying as seamless as possible. Capital City Sotheby’s International Realty Top Producer 2009 - 2013. This material is based upon information which we consider reliable, but because it has been supplied by third parties, we cannot represent that it is accurate or complete, and it should not be relied upon as such. This offering is subject to errors, omissions and changes including price or withdrawal without notice. ©MMVIII Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a licensed trademark to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity . Each Office is Independently Owned and Operated, If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. SIR15
Recently Sold in Lake Forest 2614 Collingwood Dr.
2629 Collingwood Dr.
704 Clear Spring Cove
1503 Bamfield Cove
I Live Here! I Sell Here!
Typically, the greatest interest in a property happens within the first weeks that it’s on the market. To effectively capitalize on this attention, I will create a customized direct mail campaign to bolster interest in targeted key areas within your local neighborhood, surrounding area and to my sphere of influence. By employing a consistent, unique and customized direct mail campaign, we will be able to skillfully market your home to make the impact it deserves.
around the world YOUR HOME
EXCLUSIVE GLOBAL MARKETING AND WORLD-CLASS INNOVATION. IMMEDIATE REACH FOR YOUR HOME.
digital marketing
A SERIOUS APPROACH TO
POWERFUL MEDIA PARTNERSHIPS.
online environment
ADVERTISING & OPTIMIZING THE
OUR RESULTS ORIENTED AND MEASURED SEO/SEM STRATEGIES RESULTED IN 60 MILLION PROPERTY VIEWS IN 2012
sothebysrealty.com
THE WEBSITE
A UNIQUE SOURCE FOR SEEKING LUXURY REAL ESTATE INFORMATION AROUND THE GLOBE
IN A YEAR SOTHEBYSREALTY.COM INVITES: 11,000,000 VISITS 12 FOCUSED MINUTES PER VISIT
72,000,000 PAGE VIEWS 45% VISITS FROM OUTSIDE THE US
Your home’s online exposure begins with sothebysrealty.com and cascades through our lifestyle-focused sites, to our global network of local websites and on to our media partner websites. This strategy extends the exposure of extraordinary homes to extraordinary lives in all corners of the globe no matter if you click, tap or swipe to experience the unique. At the center of the experience, SothebysRealty.com attracts more consumers to search, view and inquire than any other luxury real estate website. Averaging 600,000 unique visitors and 6,000,000 page views per month, sothebysrealty.com features the most advanced and versatile search options available.
features
THE WEBSITE
PHOTOGRAPHY, LANGUAGE & CURRENCY CONVERSION: SUPERIOR TECHNOLOGY WORTHY OF YOUR HOME
Millions of visitors immerse themselves in our collection of over 3.5 million vibrant, quality-controlled property photographs. Over 84% of home buyers ranked photography as the most important feature on a real estate website. The hallmark of our success to market your home is our ability to create an extraordinary real estate web site experience. Your home will be featured on sothebysrealty.com utilizing the highest quality photography and online technology available today. Sothebysrealty.com offers an immersive photography slide show allowing home buyers to zoom in on ornate details or expand to full screen on 25-50 high resolution photographs. Through our research we know the type of experience consumers want to have when visiting our website.Therefore your home will be presented in an extremely sophisticated, digital manner where buyers will have the ability to read about your home in different languages and view the cost in their own currency. SothebyRealty.com displays your home to a global audience of luxury real estate clientele with metric and imperial units of measure, currency conversion with 50 currencies updated four times per day, translated property videos/virtual tours and 15 human-translated languages.
marketing strategy
ONLINE
INCLUDES THE MOST SIGNIFICANT MEDIA COMPANIES AND REAL ESTATE FOCUSED WEBSITES IN THE WORLD
Sothebysrealty.com statistics Q2 2014 General Web Site Traffic Average Monthly Visits1 922,733 Average Monthly Unique Visitors 2 630,115 3 Average Monthly Page Views 6,028,284 Percent of visitors from outside the U.S. 40%
Affiliate Data Snapshot on Sothebysrealty.com Total Properties on sothebysrealty.com 42,403 Percentage of properties with 10+ photos 91% Total Agents on sothebysrealty.com 15,177 Total Property Detail Views4 6,351,020
Key Growth Trends The second quarter of 2014 was the highest website traffic quarter in the history of sothebysrealty.com! Traffic growth has been growing at impressive rate over the last 2 years with improved market conditions as well as our targeted online marketing efforts contributing significantly. The most significant contributor has been our Search Engine Optimization efforts with organic traffic driving 42% of traffic to sothebysrealty.com in Q2 2014, which represents an 84% increase from the previous year.
Visits 2 Visitors 3 Pageviews 1
Q2 2013 2,564,669 1,655,340 17,134,788
Q2 2014 2,768,170 1,890,346 18,084,853
% Increase ! 8% ! 14% ! 6%
April 879,107 630,943 5,959,632
May 930,189 668,336 6,138,353
June 958,874 698,586 5,986,868
Source of Visits
Top 10 Countries:
1. United States 2. Canada 3. United Kingdom 4. Italy 5. France 6. Germany 7. Australia 8. India 9. Spain 10. Russia
Top 10 Cities :
1. New York 2. London 3. Los Angeles 4. Chicago 5. Toronto 6. San Francisco 7. Sydney 8. Milan 9. Atlanta 10. Montreal
Top Referring Sites: (excludes search engines)
1. zillow.com 2. nytimes.com 3. sothebys.com 4. facebook.com 5. trulia.com 6. wsj.com 7. money.cnn.com 8. pinterest.com 9. jamesedition.com 10. propgoluxury.com
Top 10 Lifestyles searched: Waterfront, Ocean-‐Beach, Mountain, Country Living, Historic, Lakefront, Beach Resort, Water-‐View, Privacy, Equestrian Definitions/Notes: Please note-‐ Statistics reported do not count internal/corporate traffic. 1
Visits -‐ Number of visits to the site during t he specified time interval. A visit is a series of actions that begins when a visitor views their first page from the server, and ends when the visitor leaves the site or remains idle beyond the idle-‐time limit (normally 20-‐30 minutes). 2 (Unique) Visitors -‐ Number of individuals who visited the site during the report interval. For this monthly report, if someone visits more than once, that person is counted only the first time he or she visits. 3 Page View -‐ A hit to any collection of files making up a single page. This number reports the total number of pages viewed by all users within a given time frame. 4 Property View -‐ The number of times property details pages were v iewed in a given time period.
©2007-2014 Sotheby's International Realty Affiliates LLC. All Rights Reserved. The information in this document is intended for the sole of use of
NOTEWORTHY STATS January
S OT H E B Y ’ S I N T E R N AT I O N A L R E A LT Y®
EXTRAORDINARY CAMPAIGNS | EXTRAORDINARY RESULTS JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
The Sotheby’s International Realty® brand’s innovative and exclusive marketing campaigns with our dynamic digital marketing partners continue to drive leads to our network.
THE NEW YORK TIMES Through the end of June, the New York Times partnership has delivered over 173 million impressions and 172,408 clicks to SothebysRealty.com The Times program delivered over 46 million impressions during the month of June 5,596 videos were played on the Branded playlist during the month of June In June, the Charming Seven Springs Ranch in Cupertino, California video had the best completion rate at 94% Our Paid Post placement continues to expose our messaging to a new, qualified audience with nearly 82% first time viewers Total session time increased from 18 to 26 hours during the month of June within the Paid Post placement The Gateway Billboard delivered a total of 15,421,973 impressions as of June 30. Optimization has generated excellent engagement results including 10,692 clicks to Sotheby’s International Realty property landing pages, 3,103 users refreshes of properties within unit and 3,081 clicks to SIR.com The Real Estate Slideshows delivered over 970,000 impressions and an impressive 1.17% CTR The Featured Property placements maintained their impactful performance with over 1.4 million impressions and over 6,400 clicks to SIR.com The T-Magazine Domino units delivered a strong CTR of 0.20% The Real Estate Listings delivered 2.6 million impressions, 481,471 clicks and an astounding CTR of 24.27%
J U N E 2 0 14
THE WALL STREET JOURNAL During the month of June, The Wall Street Journal program delivered 7.3 million impressions and 11,581 clicks The Tile Unit delivered nearly 2 hours of video playtime, a robust interaction rate of 2.15% and a strong total CTR of 1.76% The Portrait Unit delivered nearly 72,000 impressions with a total CTR of 0.35% During the month of June, over 57,000 videos were clicked to play through the Portrait unit and 42,029 videos played to completion The Front Page property widgets (Asia, Europe and China) delivered over 7 million impressions and 6,100 clicks The Europe and Asia Property Widgets delivered a 0.13% CTR The Wall Street Journal search listings continue to perform very strong with a 1.58% CTR The June iPad and iPhone placements recorded a total of 402,310 impressions, resulting in a 0.43% CTR The Mansion two-column placement delivered an astounding CTR of 1.13%
ARCHITECTURAL DIGEST Our partnership with Architectural Digest delivered nearly 890,727 impressions during the month of June with a strong 0.25% CTR Over 85,000 videos played across the Estates for Sale section and the AD homepage during the month of June The Estates For Sale section sponsorship delivered a robust CTR of 0.58% With a CTR of 1.06%, the ROS Portrait placement was the strongest performer across the Architectural Digest partnership The pre-roll video placement delivered a 0.95% CTR
J U N E 2 0 14
JAMES EDITION The 250x250 unit delivered 57,420 impressions and a 0.35% CTR Nearly 20% of those impressions came from iOS (primarily iPads) which produced a 65% higher CTR of 0.54%
HONG KONG TATLER Our 300x250 banner on HKTatler.com delivered 80,000 impressions with a 0.12% CTR over the course of the month The Portrait Unit placement on Sotheby’s International Realty’s custom real estate section delivered a fantastic CTR of 1.14% during the month of June
TELEGRAPH Our partnership with the Telegraph delivered just over 1.6 million impressions and 15,113 clicks during the month of June with a robust CTR of 0.94% Our Worlds’ Best Places To Live sponsorship 300x250 unit delivered a CTR of 0.38% Our World’s Most Extraordinary Homes microsite drew just under 10,134 visitors during the month of June with the 300x250 unit achieving a 0.81% CTR The 160x600 International Property placement delivered an incredible 1.66% CTR and 530,614 impressions during June Placements in Gardening, Wine, Golf and Motoring all delivered 0.50%+ CTR The International Property 300x250 placement delivered an amazing 0.53%CTR
J U N E 2 0 14
PROPGOLUXURY Our 300x250 banner on PropGo Luxury delivered over 120,754 impressions with a robust 0.26%CTR over the course of the month The 300x600 unit delivered 77,801 impression with a CTR of 0.11% The In-Language 300x250 unit produced a CTR of 0.16%
YOUTUBE 306,777 videos were viewed in June 2,034 videos were liked 1,112 videos were added as favorites 4.2 million lifetime channel views Over 11,600 current channel subscribers Top YouTube Video of June: Magnificent Mediterranean Home in Tarpon Springs, Florida 21, 095 views 124 likes 85 users added as a favorite
SOTHEBYSREALTY.COM Visits: 958,874 Page Views: 5,986,868 Page Views Per Visit: 6.24 Top 5 Traffic Driving Countries: US, Canada, UK, Italy, India Top 5 Traffic Driving Cities Outside the US: Newton, London, Toronto, Sydney, Milan
J U N E 2 0 14
SEARCH ENGINE MARKETING Our paid search campaigns have received 35 million impressions in June Our campaigns have received over 229,780 clicks to SothebysRealty.com These efforts have resulted in 2,140 conversions this month
FACEBOOK HIGHLIGHTS Social Media Highlights: Most Viral Posts of the Month – June 2014
Milestone: The Sotheby’s International Realty Facebook Page reached a milestone of over 30k fans in the month of June!
Top Monthly Facebook Posts: (pictured from left to right)
1. Extraordinary Property of the Day: Glamorous Mansion in Cape Town, South Africa 2. Extraordinary Property of the Day: Mountain Chalet with Gorgeous Views in Aosta, Italy 3. Dive into seemingly endless waters. Explore our collection of properties featuring infinite pools 4. Extraordinary Property of the Day: Quaint Country Estate in Bouches Du Rhone, France 5. See Our Curated Design File Gallery in Partnership with Architectural Digest Featuring Breathtaking Pools
J U N E 2 0 14
Router
LEAD
PROVIDING IMMEDIATE CONNECTION FOR INTERESTED BUYERS ANYTIME OF THE DAY
On average, 93% of home buyers feel an agent’s response time is very important – second only to their knowledge of the buying process*. Response time to buyer inquiries is greatly enhanced given our firm participates in LeadRouter. Buyers interested in your home reaching out via the internet, phone or by visiting our office will be immediately connected to me at any time of the day, even after normal business hours which means we can save valuable time and drive interest to your home quickly.
*National Association of Realtors® Profile of Home Buyers & Sellers
mobile SIR
LEADING THE CHARGE OF THE GROWING MOBILE MARKETPLACE
brand channel SIR YOUTUBE
PROVIDING LIMITLESS EXPOSURE FOR THE PROPERTIES AND LIFESTYLES REPRESENTED BY OUR NETWORK
media
SOCIAL
CONNECTING A GLOBAL REAL ESTATE COMMUNITY THROUGH THE STRENGTH OF SOCIAL MEDIA
kuperrealty.com
OUR WEBSITE
FOR THE ONGOING COLLECTION OF LIFE
IN A YEAR KUPERREALTY.COM INVITES: 1,000,000 PAGE VIEWS
120,000 UNIQUE VISITORS 4.5 FOCUSED MINUTES PER VISIT
With 90% of buyers using the Internet and/or a real estate professional to find a home they actually purchase, it is essential that we employ a multi-channel digital marketing plan.Therefore your home will receive targeted local exposure on KuperRealty.com that compliments the worldwide reach from SothebysRealty.com. Your home’s presence on KuperRealty.com will be carefully designed to provide an exceptional showcase experience to buyers searching for properties not only by location but also by their desired property type and unique amenities.
realtor.com
MOST VISITED WEBSITE
PROPERTY PROFILE
Kuper Agent
REALTOR.com is the number one real estate website visited by the public. Kuper Sotheby’s International Realty is a showcase member of REALTOR.com which gives us the ability to enhance our listings by adding headlines, enhancing script and adding additional photographs. Buyers and sellers spend three times longer on REALTOR.com than any other real estate site. REALTOR.com receives nearly six million unique visitors each month, making it the most visited real estate site. It features more homes for sale than any other site, it has the freshest data online with fifteen minute updates from major Multiple Listing Services across the country, and it contains more robust information about homes and neighborhoods.
exclusivity
MEDIA PARTNERSHIPS
POWERFUL MEDIA PARTNERSHIPS.
THE WALL STREET JOURNAL DIGITAL NETWORK . THE NEW YORK TIMES . THE DAILY TELEGRAPH INTERNATIONAL HERALD TRIBUNE . ARCHITECTURAL DIGEST . THE BBC . GOOGLE SEARCH
far-reaching
MEDIA PARTNERSHIPS
GLOBAL MEDIA PARTNERSHIPS.
PROPGO . PROPGOLUXURY.COM . FT.COM . FTCHINESE.COM JAMESLIST.COM . SOUTH CHINA MORNING POST . HONG KONG TATLER
throughout the world SIGNIFICANT SALES
SUCCESSFULLY REPRESENTING AND SKILLFULLY MARKETING UNIQUE HOMES AND THEIR STORIES