In a time of global communications and global markets, THERE IS ONLY ONE TRUE INTERNATIONAL
YOUR EXPERIENCED
SANDY CARY Realtor®, CLHMS
Kuper Sotheby’s International Realty 13420 Galleria Circle Suite A-105 Austin, Texas 78738 c: 512.589.1002 o: 512.261.0008 sandy.cary@sothebysrealty.com kuperrealty.com
As a real estate expert in the Austin area, I can provide you with helpful insights about the area and can show you why Austin living is truly something special. With a professional, yet friendly approach, I will help you feel confident and comfortable about your home buying decisions. I am a dedicated and knowledgeable Austin real estate agent who will provide you with highly specialized information that will help you make the right choices. I will combine my market knowledge and excellent negotiating skills to help you get the optimal price for any property you plan to sell or purchase. Outside of my active work schedule, I enjoy spending time with my family. My two sons, Ryan and Brad, are busy with work and college activities.They still live close by and I’m fortunate to see them often. I also enjoy giving back to my community. I currently do volunteer work with the Ballet Austin Guild and Texarts. I’m active in church and also enjoy playing team tennis and spending time on Lake Travis. I’m a former PTA Board member and have volunteered in many positions with the Lake Travis School District and the Khabele School. Whether it’s the Lakeway/Lake Travis area, West Austin, Westlake Hills, Downtown/Central Austin, waterfront or golf course properties, luxury estates, resort properties or high-rise/loft living, I will expertly guide from beginning to end. Trust is hard to come by in today’s fiercely competitive real estate market. I am here to provide you with the professionalism and integrity needed to ensure that you feel secure in what can be one of the biggest decisions of your life.
BRAND
A REVERED TRADITION OF MARKETING THE WORLD’S MOST TREASURED POSSESSIONS
Since the founding of the Sotheby’s Auction House in 1744, the Sotheby’s name has earned renown as a marketer of the world’s most valuable and prestigious possessions. This reputation is built as much upon exceptional service to clients as on the notable art, antiques, jewelry and other holdings that pass through Sotheby’s offices around the world. Our association with the Sotheby’s Brand is truly what sets us apart because it is more than just an Auction House. It’s the ultimate destination where collectors gather to indulge their desires and share their knowledge.
CREATION OF THE SOTHEBY’S
The year is 1976. Sotheby’s recognizes that the firm can serve its auction clients in a valuable new way with a complete package of estate disposition services. Founded on the same commitment to exceptional service that characterized the firm’s dealings for more than two centuries, the Sotheby’s International Realty brand is born and soon becomes known around the world for the distinctive properties it represents. Today we continue that focus by employing our brand’s
ARTFULLY UNITING EXTRAORDINARY HOMES WITH
OUR BRAND IS KNOWN THROUGHOUT THE WORLD FOR REPRESENTING HOMES THAT EMBODY THE RICH TAPESTRY OF VARIED LIFESTYLES, DISTINCT SETTINGS AND DIVERSE LOCALES. WHERE THE UTMOST QUALITY IS CONSIDERED INTRINSIC. WHERE THE ESSENCE OF THE EXTRAORDINARY IS DEFINED.
PRESENCE
A TRULY GLOBAL BRAND WITH MORE THAN 15,000 SALES ASSOCIATES, OVER 720 OFFICES, AND APPROXIMATELY 52 COUNTRIES/TERRITORIES
DISTINGUISHED
DEDICATED LIAISONS DEVOTED TO CONNECTING BUYERS AND SELLERS GLOBALLY
KUPER SOTHEBY’S EXPERTS IN AUSTIN, SAN ANTONIO AND AROUND THE WORLD
Kuper Sotheby’s International Realty was formed in 1972 under the strong leadership of Charles Kuper, Jr. and his family. A new strategic partnership was formed in 2012 when Kuper Sotheby’s International Realty merged our San Antonio brokerage with Capital City Sotheby’s International Realty, the local Austin affiliate owned by Doug & Mary Land and Jonathan Creath. In 2014, Kuper Sotheby’s International Realty and Capital City Sotheby’s International Realty merged with Amelia Bullock Realtors in Austin. Founded in 1969 by Amelia Bullock and Barbara Wallace, the company has a strong history of providing service with quality, value and integrity to everyone. Together, the three brokerages have unified ourselves under the Kuper Sotheby’s International Realty brand. This, combined with our relationship with the premier Sotheby’s International Realty brand, affirms our commitment toward providing you a superior level of service, marketing and expertise in San Antonio, Austin, and around the world.
KUPER SOTHEBY’S LOCAL KNOWLEDGE. GLOBAL REACH.
It is our mission to be the leader of Luxury Real Estate in Texas by providing service that exceeds expectations, deliver knowledge that surpasses the competition, and present progressive marketing and innovative technology that outperforms the industry demand. Our goals and our people have always been focused on enhancing the quality of life in this, the vibrant heart of Texas. With a deep sense of integrity and a comprehensive knowledge of real estate, we offer each of our clients and customers our total commitment to service.
KUPER SOTHEBY’S THE UNIQUE DIFFERENCE.
Kuper Realty Corporation was founded in 1972 as a commercial brokerage and later expanded our services to include residential real estate, specializing in the upscale market. In 1980 the company became a Sotheby’s affiliate, thus becoming Kuper Sotheby’s International Realty In 2003, Capital City Sotheby’s International Realty was launched to fill the need for a brokerage that offered personalized service, long-term relationships, plus had a truly international marketing reach. A new strategic partnership was formed in 2012 when Kuper Sotheby’s International Realty merged our San Antonio brokerage with the local Austin affiliate. When Amelia Bullock founded her company in 1969 she made a very clear decision to create a different kind of Real Estate Company. Together with Barbara Wallace, they focused on delivering something different, something better than a transaction. In 2014, the three unique and successful brokerages came together under the Kuper Sotheby’s International Realty brand,
KUPER SOTHEBY’S EIGHT BOUTIQUE OFFICE LOCATIONS TO BEST SERVE YOU.
Southwest Office
West Office
Barton Creek
Bee Cave
2700 Barton Creek Blvd.
13420 Galleria Circle Ste. A-105
Austin, TX 78735
Austin, TX 78738
512.328.0058
512.261.0008
Central Office
Northwest Office
Westlake
Spicewood
4301 Westbank, Bldg. B, Ste. 100 8008 Spicewood Lane Austin, TX 78746
Austin, TX 78759
512.327.4800
512.345.2100
Central Office
North Office
Alamo Heights
The Dominion
6606 N. New Braunfels
4 Dominion Drive
San Antonio, TX 78209
San Antonio, TX 78257
210.822.8602
210.698.3100
North Central Office
Hill Country Office
Stone Oak
Boerne
434 N. Loop 1604 W. #3103
1002 River Rd. Ste. 300
San Antonio, TX 78232
Boerne, TX 78006
210.490.1200
830.816.5260
KUPER SOTHEBY’S RELOCATION DEPARTMENT
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Kuper Sotheby’s International Realty has a full service relocation department that provides services for relocation management companies that handle the relocation process for most large corporations in the United States as well as assisting with international moves. KSIR is a member of Cartus, the largest relocation management network in the United States and we have facilitated over $70,000,000.00 in relocation moves each of the past two years and are on target to exceed that number in 2014. With the many affiliations our relocation department has with the corporations and their management companies we have provided buyers for many of the sellers in our communities
THE MARKETING OF YOUR HOME
YOUR HOME IS UNIQUE. MARKETING A LISTING SUCH AS THIS TAKES AN EXCLUSIVE SET OF SKILLS AS WELL AS AN EXPLICIT MARKETING PLAN.
OUR EXCLUSIVE GLOBAL AND LOCAL MARKETING PARTNERSHIPS ARE DESIGNED TO CREATE MAXIMUM EXPOSURE FOR YOUR HOUSE.
ALL THE RESOURCES THAT ARE AVAILABLE TO ME AND MY FIRM ARE UTILIZED TO PRESENT YOUR HOME… IN AN EXTRAORDINARY AND TARGETED MANNER.
SOTHEBY’S A CONSISTENT GLOBAL BRAND EXPERIENCE
The Sotheby’s global brand advertising campaign is a vibrant and strategic marketing approach designed to achieve our goals of creating brand awareness and driving buyer leads to our network offices. Additionally this campaign positions our brand’s essence – the amazing listings represented by our network – like never before to our global and diverse audience. The direct benefit of this effort helps provide exposure for your home to millions of consumers throughout the world.
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DELIVERING OVER 800 MILLION IMPRESSIONS WORLDWIDE
NYTIMES.COM • TMAGAZINE • KEY MAGAZINE • SOTHEBY’S AT AUCTION • COUNTRY LIFE • NEW YORK TIMES HOME SECTION • ROBB REPORT EXCEPTIONAL PROPERTIES • ROBB REPORT COLLECTION • INTERNATIONAL HERALD TRIBUNE • THE GLOBE AND MAIL • LUXURY PROPERTIES MAGAZINE • FINANCIAL TIMES • RESIDE® MAGAZINE • ERESIDE • RESIDE LOCALE • YAHOO! • GOOGLE • BING.COM • ZILLOW • TRULIA • HOMEFINDER • JAMESLIST.COM • HOMES.COM • EGALLERY • WASHINGTONPOST. COM • CYBERHOMES.COM • ARCHITECTURAL DIGEST • GLOBE & MAIL • MOUNTAIN LIVING • LAND REPORT • YOUTUBE
SEARCH ENGINE MARKETING Yahoo! Google Bing.com YouTube Yandex
PROPERTY ADVERTISING Bloomberg Markets The Wall Street Journal Sotheby’s Magazine Country Life NY Times Home Section Boston Magazine Robb Report Home & Style Robb Report Collection International NY Times International NY Times Wraps Luxury Property Magazine Financial Times RESIDE® Magazine e-RESIDE® Globe & Mail Land Report Ocean Home Die Welt / Welt am Sonntag
INTEGRATED PARTNERSHIPS NY Times Video Branded Playlist Sponsorship NY Times Real Estate Home NY Times (magazines) International NY Times Homepage International NY Times Real Estate Home Global WSJ.com/Real Estate Friday Home Takeover Global WSJ Mansion Mobile App Sponsorship Global WSJ Mansion Video Sponsorship Global WSJ Mansion iPad App Sponsorship Global WSJ Mansion Global Web Sponsorship ArchitecturalDigest.com Homepage Takeover ArchitecturalDigest.com Estates For Sale Homepage Sponsorship ArchitecturalDigest.com Estates For Sale Full Section ArchitecturalDigest.com Design File Sponsorhip Telegraph.co.uk Worlds Finest Homes Telegraph.co.uk Worlds Best Places To Live Hong Kong Tatler Real Estate Section Sponsorhsip Tatler (magazines) PropGo/PropGoLuxury YouTube.com/sothebysrealty
2014 MARKETING PLAN
®
Sotheby’s International Realty
E D I W D L R O W S N O I S S E R P M I N O I L L I M 0 0 7 R E VO G N I R E V I L E D
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2014 MARKETING PLAN July
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© MMXIV Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks licensed to Sotheby’s International Realty Affiliate LLC.
SIR Mobile eGallery INTERNATIONAL SIGNIFICANT SALES BRAND PUBLIC RELATIONS EFFORTS
SOCIAL MEDIA Facebook Twitter Google+ Pinterest youtube.com/sothebysrealty
MOBILE ADVERTISING Architectural Digest iPad Safari Browser NY Times iPhone App NYTimes.com Tablet Wall Street Journal Mansion iPhone and iPad
ONLINE PROPERTY DISTRIBUTION The Wall Street Journal Digital Network CN.WSJ.com NYTimes.com International Herald Tribune Zillow.com Trulia.com Yahoo! Real Estate Honk Kong Tatler Luxury Estate GC Privé House24 Homefinder.com PropGoLuxury.com lp-luxuryproperties.com JamesEdition Homes.com Telegraph.co.uk lpdibiao.com (Luxury Properties Chinese) Real-Buzz.com Te Atrium
ONLINE BANNER ADVERTISING sothebys.com NYTimes.com International Herald Tribune (Global.NYTimes.com) WallStreetJournal.com Asia.WSJ.com Europe.WSJ.com CN.WSJ.com JP.WSJ.com FTchinese.com Telegraph.co.uk PropGoLuxury.com PropGo.com ArchitecturalDigest.com JamesEdition.com HongKongTatler.com Google’s Display Network
January
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Sotheby’s International Realty October
November December
KUPER OUR COMMITMENT TO YOUR MARKETING PLAN. KUPER SOTHEBY’S INTERNATIONAL REALTY PROFESSIONALS ARE PROUD OF THE LEVEL OF SERVICE WE PROVIDE. WE UNDERSTAND THE UNIQUE VALUE OF YOUR PROPERTY AND HAVE DEVELOPED THE PROPER MARKETING PLAN THAT WILL PROVIDE THE ATTENTION AND EXPOSURE IT DESERVES.
OUR COMMITMENT TO YOUR MARKETING PLAN
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Post your home to our Multiple Listing Service
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Place sign on property
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Add your home to KuperRealty.com and SothebysRealty.com
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Have your home professionally photographed and provide a virtual tour
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Professional Printed Custom Brochure (2, 4, or 8 page options)
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Create a dynamic Direct Mail Campaign
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Feature your home in Casas, Haciendas, Ranchos or Collections, our exclusive in-house magazines
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Introduce your home to our agents on screen in sales meeting
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Host an Open House to drive further awareness
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Preview your property to all interested agents
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Inform you of responses and inquiries relating to your home
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Provide you a copy with all advertising upon request.
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Provide regular updates on the sale or new listing of comparable homes in your area
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Notify seller prior to showings - time & date. If desired.
MAGAZINE
OUR BRAND’S PROPRIETARY MAGAZINES REACH A COVETED, GLOBAL READERSHIP THROUGHOUT THE YEAR
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PROPERTY
SOTHEBY’S COOPERATIVE PRINT ADVERTISING PARTNERING WITH GLOBAL MEDIA ICONS THAT PROVIDE TARGETED REACH AND VAST EXPOSURE
New Zealand Queenstown, NZD $15,000,000 4000031366 Property ID
USA Woodside, CA, USD $39,500,000 0085235 Property ID
Paris, France Price Upon Request 4000028903 Property ID
, Canada Montréal, Québec,000 CAD $11,750 4000032321 Property ID
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THE WALL STREET JOURNAL . THE NEW YORK TIMES . INTERNATIONAL HERALD TRIBUNE BLOOMBERG MARKETS . COUNTRY LIFE . FINANCIAL TIMES . LUXURY PROPERTIES MAGAZINE ROBB REPORT . ROBB REPORT HOME & STYLE Los Ang eles $10,900, CA, USA ,000 USD
Lav $29,655al, Canada ,000 USD
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PROPERTY
CASAS, HACIENDAS, RANCHOS and COLLECTIONS WE HAVE BUILT OUR REPUTATION FOR 40 YEARS BY DELIVERING THE HIGHEST QUALITY SERVICE AND MARKETING TO OUR BUYING AND SELLING CLIENTS.
Casas Haciendas Ranchos and Collections magazine showcases the finest properties in south Texas and around the world. The response from this in-house publication is unprecedented as literally millions of dollars of real estate transactions occurred as a result of the magazine and its worldwide distribution.
PROPERTY
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An individual plan will be custom-tailored to market your home which will include a combination of key elements.
LOCAL ADVERTISING
Our reach is local, national and international and it is a proven approach that our cumulative marketing and advertising efforts will generate results for you regardless of a specific advertisement. To that point, we have the possibility to employ the following regional publications:
SAN ANTONIO BUSINESS JOURNAL . LUXURY HOME MAGAZINE . HOMES & LAND . BOERNE . MILITARY NEWSPAPERS . EMPRESARIOS . SOCIETY STAR . SAN ANTONIO EXPRESS-NEWS INDIVIDUAL, LOCAL AND CUSTOM- TAILORED DIARIES . SAN ANTONIO WOMAN MAGAZINE . AUSTIN BUSINESS JOURNAL . AUSTIN AMERICAN-STATESMAN . GALLERY OF LUXURY HOMES . WATERWAYS MAGAZINE . TRIBEZA COMMUNITY IMPACT . LUXE MAGAZINE
An individual plan will be custom custom--tailored to market your home which will include a combination of key elements. Our reach is local, national and international and it is a proven approach that our cumulative marketing and advertising efforts will generate results for you regardless of a specific advertisement. To that point, we will
SKILLFUL
DISTINCTIVE MARKETING, CUSTOM-TAILORED FOR EACH UNIQUE CLIENT
PRINT MARKETING
CUSTOM AND COMPELLING PROFESSIONAL MARKETING BROCHURE
We understand the unique value of your home and will develop a marketing plan that will provide the attention and exposure it deserves. One of our first initiatives will be to create a compelling professional marketing brochure printed on heavy cardstock paper. By combining professional photography and attention getting narrative details, your home’s brochure will act as an essential tool in attracting qualified buyers locally, nationally and globally. Our distinctive marketing process provides advantages for our clients that cannot be duplicated.
PRINT MARKETING
ANNOUNCING YOUR HOME
Kuper Agent
c 210.000.000 d 210.477.0000 t 210.822.8602 f 210.822.6646 kuper.agent@sothebysrealty.com kuperrealty.com
6606 N. New Braunfels San Antonio, TX 78209
Offered at $1,000,000 We are the local real estate services provider that offers unrivaled access to qualified people and distinctive properties around the world. To those who value the unique, we are Kuper Sotheby’s International Realty. Extraordinary homes. Skillfully marketed. This material is based upon information which we consider reliable, but because it has been supplied by third parties, we cannot represent that it is accurate or complete, and it should not be relied upon as such. This offering is subject to errors, omissions and changes including price or withdrawal without notice. ©MMVIII Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a licensed trademark to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity . Each Office is Independently Owned and Operated, If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. SIR15
Int roducing
STUNNING ESTATE 12345 Main Street
San Antonio, Texas
Typically, the greatest interest in a property happens within the first weeks that it’s on the market. To effectively capitalize on this attention, I will create a customized direct mail campaign to bolster interest in targeted key areas within your local neighborhood, surrounding area and to my sphere of influence. By employing a consistent, unique and customized direct mail campaign, we will be able to skillfully market your home to make the impact it deserves.
YOUR HOME
EXCLUSIVE GLOBAL MARKETING AND WORLD-CLASS INNOVATION. IMMEDIATE REACH FOR YOUR HOME.
A SERIOUS APPROACH TO
POWERFUL MEDIA PARTNERSHIPS.
ADVERTISING & OPTIMIZING THE
OUR RESULTS ORIENTED AND MEASURED SEO/SEM STRATEGIES RESULTED IN 60 MILLION PROPERTY VIEWS IN 2012
THE WEBSITE
A UNIQUE SOURCE FOR SEEKING LUXURY REAL ESTATE INFORMATION AROUND THE GLOBE
IN A YEAR SOTHEBYSREALTY.COM INVITES: 11,000,000 VISITS 12 FOCUSED MINUTES PER VISIT
72,000,000 PAGE VIEWS 45% VISITS FROM OUTSIDE THE US
Your home’s online exposure begins with sothebysrealty.com and cascades through our lifestyle-focused sites, to our global network of local websites and on to our media partner websites. This strategy extends the exposure of extraordinary homes to extraordinary lives in all corners of the globe no matter if you click, tap or swipe to experience the unique. At the center of the experience, SothebysRealty.com attracts more consumers to search, view and inquire than any other luxury real estate website. Averaging 600,000 unique visitors and 6,000,000 page views per month, sothebysrealty.com features the most advanced and versatile search options available.
THE WEBSITE
PHOTOGRAPHY, LANGUAGE & CURRENCY CONVERSION: SUPERIOR TECHNOLOGY WORTHY OF YOUR HOME
Millions of visitors immerse themselves in our collection of over 3.5 million vibrant, quality-controlled property photographs. Over 84% of home buyers ranked photography as the most important feature on a real estate website. The hallmark of our success to market your home is our ability to create an extraordinary real estate web site experience. Your home will be featured on sothebysrealty.com utilizing the highest quality photography and online technology available today. Sothebysrealty.com offers an immersive photography slide show allowing home buyers to zoom in on ornate details or expand to full screen on 25-50 high resolution photographs. Through our research we know the type of experience consumers want to have when visiting our website.Therefore your home will be presented in an extremely sophisticated, digital manner where buyers will have the ability to read about your home in different languages and view the cost in their own currency. SothebyRealty.com displays your home to a global audience of luxury real estate clientele with metric and imperial units of measure, currency conversion with 50 currencies updated four times per day, translated property videos/virtual tours and 15 human-translated languages.
ONLINE
INCLUDES THE MOST SIGNIFICANT MEDIA COMPANIES AND REAL ESTATE FOCUSED WEBSITES IN THE WORLD
LEAD
PROVIDING IMMEDIATE CONNECTION FOR INTERESTED BUYERS ANYTIME OF THE DAY
On average, 93% of home buyers feel an agent’s response time is very important – second only to their knowledge of the buying process*. Response time to buyer inquiries is greatly enhanced given our firm participates in LeadRouter. Buyers interested in your home reaching out via the internet, phone or by visiting our office will be immediately connected to me at any time of the day, even after normal business hours which means we can save valuable time and drive interest to your home quickly.
*National Association of Realtors® Profile of Home Buyers & Sellers
SIR
LEADING THE CHARGE OF THE GROWING MOBILE MARKETPLACE
brand channel SIR YOUTUBE
PROVIDING LIMITLESS EXPOSURE FOR THE PROPERTIES AND LIFESTYLES REPRESENTED BY OUR NETWORK
SOCIAL
CONNECTING A GLOBAL REAL ESTATE COMMUNITY THROUGH THE STRENGTH OF SOCIAL MEDIA
OUR WEBSITE
FOR THE ONGOING COLLECTION OF LIFE
IN A YEAR KUPERREALTY.COM INVITES: 1,000,000 PAGE VIEWS
120,000 UNIQUE VISITORS 4.5 FOCUSED MINUTES PER VISIT
With 90% of buyers using the Internet and/or a real estate professional to find a home they actually purchase, it is essential that we employ a multi-channel digital marketing plan.Therefore your home will receive targeted local exposure on KuperRealty.com that compliments the worldwide reach from SothebysRealty.com. Your home’s presence on KuperRealty.com will be carefully designed to provide an exceptional showcase experience to buyers searching for properties not only by location but also by their desired property type and unique amenities.
MOST VISITED WEBSITE
PROPERTY PROFILE
Kuper Agent
REALTOR.com is the number one real estate website visited by the public. Kuper Sotheby’s International Realty is a showcase member of REALTOR.com which gives us the ability to enhance our listings by adding headlines, enhancing script and adding additional photographs. Buyers and sellers spend three times longer on REALTOR.com than any other real estate site. REALTOR.com receives nearly six million unique visitors each month, making it the most visited real estate site. It features more homes for sale than any other site, it has the freshest data online with fifteen minute updates from major Multiple Listing Services across the country, and it contains more robust information about homes and neighborhoods.
MEDIA PARTNERSHIPS POWERFUL MEDIA PARTNERSHIPS.
THE WALL STREET JOURNAL DIGITAL NETWORK . THE NEW YORK TIMES . THE DAILY TELEGRAPH INTERNATIONAL HERALD TRIBUNE . ARCHITECTURAL DIGEST . THE BBC . GOOGLE SEARCH
MEDIA PARTNERSHIPS
GLOBAL MEDIA PARTNERSHIPS.
PROPGO . PROPGOLUXURY.COM . FT.COM . FTCHINESE.COM JAMESLIST.COM . SOUTH CHINA MORNING POST . HONG KONG TATLER
SIGNIFICANT SALES
SUCCESSFULLY REPRESENTING AND SKILLFULLY MARKETING UNIQUE HOMES AND THEIR STORIES