CONTACT
MEDIA KIT Maria Todaro Marketing & Public Relations Director Office 619.269.1411 Cell 619.459.5201
Can you believe it’s been 10 years since the very first Salvation Army Kroc Center Opened here in San Diego? Thanks to Joan Kroc, The Kroc Center offers life-changing opportunities to thousands of adults, children and seniors every year. Joan Kroc was so impressed with the realization of her dream in San Diego that when she passed away in 2003, she gave The Salvation Army $1.5 billion to build centers like this across the country. Today, 20 Kroc Centers are up and running with seven more scheduled to open through 2013. Please join us in celebrating this historic milestone of the 10th Anniversary of The Salvation Army Kroc Center in San Diego!
MEDIA KIT CONTENTS 10th Anniversary Press Release Joan Kroc’s Vision William Booth’s Vision Press Room Cheat Sheet (Pull-out) Important Dates 10 Days of Kroc: Free Family Activities Kroc Centers Across the Country 10 Years of Kroc: Timeline A Brief History
Campus Overview FAQ’s
DOWNLOAD A DIGITAL MEDIA KIT Scan this QR code or visit http://bit.ly/LR27gL to download a Kroc Center Media Kit.
Con tact : Maria Todaro Marketing and Public Relations Director 619.269.1411 (o) 619.459.5201 (c)
Presented by
FOR IMMEDIATE RELEASE
The Flagship Salvation Army Kroc Cente Celebrates 10 Years! A celebration presented by the Audrey S. Gei
r
sel Dr. Seuss Fund
ersary on Army Kroc Center is celebrating its 10-year anniv SAN DIEGO, CA, May 22, 2012 – The Salvation ony followed by a free community concert. June 19, 2012 with a private commemoration cerem to create a community center that provides In 1998, Joan Kroc donated $87 million dollars lopment, experiences through art, athletics, personal deve opportunities that facilitate positive, life-changing Mrs. Kroc press conference announcing her generous gift, spiritual discovery, and community service. At the ed a ods, saying, “I realized children desperately need recalled a tour she took of San Diego neighborho arts trained professionals to nurture their social skills, safe gathering place, a place with facilities and appreciation and athletic potential.” and countless guests are engaged in activities Today, approximately 5,000 members of all ages, and more , fitness, skateboarding, rock climbing, swimming, including: day camp, performing arts, ice-skating available to the community on June 19, 2002. – all offered by the Kroc Center, which became , she left The Salvation Army $1.5 billion for the When Mrs. Kroc passed away in October 2003 g to ry. She designed the gift so that communities wishin development of 27 Kroc Center’s across the count internal the money needed for the project to establish an pursue building a Kroc Center must raise half of will be a 20 Kroc Centers open across the country. There community support structure. There are currently total of 27 centers open by the end of 2013. do, just 2 miles from San Diego State The first center is right here in San Diego, in Rolan s several buildings and facilities ranging from a University. The sprawling 12.4-acre campus house arena. 600-seat theater to an NHL regulation sized ice 1 decl arin g our love to all of its We can help brin g our city toge ther by e. we have in their futur child ren, and show them the faith that -Joan Kroc
Septem San Diego Uni KROC DONATE
JOAN KROC’S VISION
Gift to Salvation
September 24, 1998 San Diego Union Tribune Headline KROC DONATES $80 MILLION Gift to Salvation Army will fund community center in East San Diego A press conference is held announcing the $80 million Gift to The Salvation Army to build a community center in an area of need.
Joan Kroc recalls former Mayor Maureen O’Connor taking her on a tour of San Diego, and how what she saw left her with a persistent desire to do something to make life a little happier for families in those areas, particularly the children. In her own words I realized they desperately needed a safe gathering place, a place with facilities and trained professionals to nurture their social skills, arts appreciation and athletic potential. They need a center like this to replace some of the extra curricular activities that have been eliminated due to lack of funding (in schools). The task was overwhelming and I didn’t frankly know where to begin. After many months of pondering over it, I called Colonel Sather. We were just phone pals at that time. Before our conversation ended, I asked him to present some information as to the needs in the neighborhood, an overall review of some of the problems facing the neighborhood, and recommendations to alleviate them. I asked him for an artist rendering of what a center could look like if we incorporated the facilities we see on the design board here today. I asked him to let his imagination create and fantasize a dream center.
of funding (in schools). The task w After many months of pondering ov that time. Before our conversation e needs in the neighborhood, an overa and recommendations to alleviate th The Salvation Army is an integral part of the world community and its presence in San Diego has allowed me the could look like if we incorporated th privilege and opportunity to be involved with these extraordinary people of great integrity and strength. And, yes I do trust them. him to let his imagination create and Ray held The Salvation Army in great esteem and I have a 1970s photo of him ringing the bell at Christmastime in Downtown San Diego, and you can be sure no one passed that kettle without dropping something into it! I remember when one of Ray’s friends asked him, “Why do you give so much of your wealth away, Ray?” And he as you know was very outspoken and he said, “Well, I’ve never seen a Brinks truck follow a Hearse, have you?” I love that.
So here we are, about to begin something unique, something needed. We can help bring our city together by
Ray held The Salvation Army in gre photo of him ringing the bell at Chr -Joan Kroc Diego, and you can be sure no one p dropping something into it! I remem asked him, “Why do you give so mu And he as you know was very outsp never seen a Brinks truck follow a H
declaring our love to all of its children, and show them the faith that we have in their future.
The Salvation Army is an integral p
WILLIAM BOOTH’S VISION The Salvation Army’s Founder William Booth April 1829 – August 1912 The William Booth Society Honors the vision of William Booth in commemoration of the founding year 1865
William Booth, persevered against great odds to organize one of the most effective social service agencies in the world. The Vision Of William Booth William Booth opened the first Salvation Army center in 1865 in an East London slum warehouse and changed the history of Christianity as well as the history of social work. East London in one writer’s words, was “a squalid labyrinth, with a half-million people, 290 to an acre…every fifth house was a gin shop and most had special steps to help children reach the counter.” Booth directed his new officers (ministers) and soldiers (laymen) to “go for souls and for the worst.” Many new converts, especially young Lassies in blue dresses and bonnets, chose to live and work among the destitute people. Booth compared these women to the friars of the middle Ages, to “St. Francis of Assisi and his band of saints.” His officers worked with prisoners, the homeless, unwed mothers, alcoholics, prostitutes, and abandoned children. In 1890 Booth published In Darkest England and The Way Out, his idealistic plan to end poverty and unemployment. A million copies were sold and it became one of the most discussed books of 19th century England. Before the century ended, officers and soldiers of The Salvation Army had already planted their flag on every continent, despite harassment and often violent opposition. Today, The Salvation Army operates programs throughout the United States and the world to help people in need regardless of race, creed, or national origin.
THE SALVATION ARMY’S MISSION STATEMENT The Salvation Army, an international movement, is an evangelical part of the universal Christian church. Its message is based on the Bible. Its ministry is motivated by the love of God. Its mission is to preach the gospel of Jesus Christ and to meet human need in His name without discrimination.
PRESS ROOM CHEAT SHEET IMPORTANT DATES
10 DAYS JUNE OF KROC 15-24
JUNE 15-24
Download passes at
10 DAYS OF KROC Starting June 15th, a different free day pass each day will be available to download on www.kroccenter.org (Please see page for printout sample). Like us on facebook to stay updated!
WWW.KROCCENTER.ORG
DAY 1 FAMILY ARTS & CRAFTS FRIDAY THE 15TH Education - Arts & Crafts Room 5:30 – 6:30pm
DAY 2 ACTING WORKSHOP SATURDAY THE 16TH Education - Dance Room B 10:00 - 11:30am
DAY 3 CHURCH SERVICE & BBQ
JUNE 19 6PM COMMEMORATION (Private, Invitation Only) We will be hosting a commemoration event in the Joan B. Kroc Theatre that honors our Past, Present and Future.
JUNE 19 7:30PM FREE COMMUNITY CONCERT Presented by Audrey S. Geisel Dr.Seuss Fund Featuring the San Diego Concert Band Enjoy food vendors & a concert on the green. Don’t forget to bring blankets & chairs! VIP Tables are also available for just $100 for a party of four and include dinner. For reservations, call 619.269.1547.
SUNDAY THE 17th Chapel 10:30am
DAY 4 ROCK CLIMBING MONDAY THE 18th Rockwall 4 – 6pm
DAY 5 COMMUNITY CONCERT TUESDAY THE 19th Recreation Field 7:30 pm VIP Tables starting at $100
DAY 6 FAMILY SOCCER WEDNESDAY THE 20th Recreation Field 4:30 – 6pm
DAY 7 SWIMMING
(AGES 3+) THURSDAY THE 21st Recreation Pool 1 – 2:45pm
DAY 8 SKATEBOARDING presented by
FRIDAY THE 22nd Skatepark 2:30 – 8pm
DAY 9 FITNESS & GYM DROP-IN SATURDAY THE 23rd Gymnasium & Pools - Schedules Vary ®
DAY 10 ICE SKATING SUNDAY THE 24th Ice Arena 1:30 – 3pm
San Diego Magazine is your guide to the Best of San Diego®. As a thank you for supporting The Salvation Army subscribe today for only $1 an issue. Please use code: SDM01
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KROC CENTERS ACROSS THE COUNTRY 1. San Diego, CA ( June 2002) 2. San Francisco, CA ( June 2008) 3. Atlanta, GA (October 2008) 4. Ashland, OH (May 2009) 5. Coeur d’Alene, ID (April 2009) 6. Salem, OR (October 2009) 7. Omaha, NE (November 2009) 8. Dayton, OH (May 2010) 9. Philadelphia, PA (October 2010) 10. Grand Rapids, MI (November 2010) 11. Kerrville, TX (November 2010) 12. Boston, MA (2011) 13. Augusta, GA (August 2011) 14. Green Bay, WI (August 2011) 15. Greenville, SC (September 2011) 16. Biloxi, MS (September 2011) 17. Quincy, IL (September 2011) 18. Honolulu, HI ( January 2012) 19. St. Joseph County (South Bend, IN) ( January 2012) 20. Phoenix, AZ (May 2012)
Scheduled for 2012 Opening: 21.Memphis, TN 22. Chicago, IL 23. Guayama, Puerto Rico 24. Suisun City, CA
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25. Camden, NJ 26. Norfolk, VA 27. Staten Island, NY
OCT 98 Joan Kroc Writes a Check to The Salvation Army for $80 million
SEPT 00 Groundbreaking. Construction Begins OCT 01 Time Capsule
2002 Youth Committee recommends a skatepark
JUNE 02 Tony Bennett plays at the grand opening of the Joan B. Kroc Theatre
JUNE 02 Grand Opening with Mr. Rogers
OCT 03 Joan Kroc Passes Away
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PRESS ROOM CHEAT SHEET
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AN 04 Joan Kroc leaves $1.5 billion AUG 07 Golden Moments Fundrasier o the The Salvation Army with Apolo Anton Ohno SEPT 05 First Family Literacy Fair
JAN 09 Family Resource Center Opens to the Public
AUG 08 The first Fork it Over for Kids fundraiser with Sam the Cooking Guy
Fall 2010 1st Kroc Conference held bringing Kroc Centers together from across the Country.
APRIL 09 Inaugural Heroes with a Heart Campaign Kicks Off
10 Y EA RS
JUNE 2012
THE SALVATION ARMY KROC CENTER A BRIEF HISTORY 1998 - THE INITIAL GIFT Former Mayor Maureen O’Connor takes Joan Kroc on a tour of San Diego, and Mrs. Kroc is moved by what she sees and experiences. Mrs. Kroc is inspired to make a difference in the people’s lives that she saw on that trip. She says, “what I saw left me with a persistent desire to do something to make life a little happier for families in those areas, particularly the children.” Mrs. Kroc calls Salvation Army Colonel Sather and asks him to present an overview of community needs and recommendations. She then asks him to present plans for a fantasy community center. On September 23, 1998, Joan Kroc announces an $80 million gift to The Salvation Army to build the first ever Salvation Army Ray and Joan Kroc Corps Community Center. At the press conference she articulates her vision for the center as, “a place with facilities and trained professionals to nurture their social skills, arts appreciation and athletic potential.”
2000 - THE KROC CENTER BREAKS GROUND 2002 - THE KROC CENTER OPENS On June 19, 2002, the flagship San Diego Salvation Army Kroc Center was open to the public. Special guests at the event included Mrs. Kroc, Fred Rogers, star of Mr. Rogers’ Neighborhood, local mayors, and key leadership of The Salvation Army.
2003 - TONY BENNETT PERFORMS AT THE JOAN B. KROC THEATRE OPENING To celebrate the grand opened of the beautiful, 600-seat Joan B. Kroc Theatre, Mrs. Kroc asked her good friend, Tony Bennett, to join her in the theater’s first show ever. Mrs. Kroc played the piano while Mr. Bennett sang, and the two performed “Our Love is Here to Stay.”
2003 - JOAN KROC PASSES AWAY, ESTATE GIFT IS ANNOUNCED On October 12, 2003, at age 75, Mrs. Joan Kroc passed away of brain cancer. She generously left The Salvation Army a gift of $1.5 billion, much of her estate, toward the development of more Salvation Army Kroc Centers across the nation. This is the largest charitable gift ever given to The Salvation Army, and at the time, the largest single philanthropic gift ever given to one charity at one time.
TODAY - KROC CENTERS OPEN ACROSS THE COUNTRY The gift Mrs. Joan Kroc left to The Salvation Army was for the development of 27 Kroc Centers across the country. She designed the gift so that communities wishing to pursue building a Kroc Center must raise half the money needed for the project to establish an internal community support structure. There are currently 21 Kroc Centers open, and there will be a total of 27 centers open by the end of 2013.
The Salvation Army Ray and Joan Kroc Corps Community Center is a 12.4-acre family support, education, recreation, and cultural arts center, made possible by a generous gift by the late philanthropist Mrs. Joan Kroc. The facility is open to members and the general public and serves residents of East San Diego, La Mesa and Lemon Grove with a variety of quality programs for individuals of all ages.
KROC CENTER CAMPUS OVERVIEW
THE SALVATION ARMY MISSION
The Salvation Army, an international movement, is an evangelical part of the universal Christian church. Its message is based on the Bible. Its ministry is motivated by the love of God. Its mission is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination. THE KROC CENTER’S PURPOSE
The Salvation Army Ray & Joan Kroc Corps Community Center provides opportunities that facilitate positive, life-changing experiences through: art, athletics, personal development, spiritual discovery and community service. AN INTRODUCTION TO THE CAMPUS
Key components include: Aquatic Center: Recreational and lap swimming, lessons, water exercise, aqua therapy, aquatic sports programs and more fill The Salvation Army Kroc Center’s three heated pools with constant activity. The picturesque outdoor aquatics deck includes a 25-meter competition pool as well as a recreation pool. Adjacent to the gymnasium, there is an enclosed warm water therapy pool. Arthritis foundation aquatics programs and infant swim classes are popular in this 96o pool.
Gymnasium: A multi-use facility, the 56,000-square-foot building contains a fitness area with weight and cardiovascular exercise equipment, a group exercise class area, and a professional-size basketball court. The gymnasium floor is ideally suited for volleyball, table tennis, gymnastics, and badminton. There is also a large recreation area for foosball, video games and table tennis.
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Ice Arena: The Salvation Army Kroc Center is the only NHL regulation sized Ice Arena in Southern San Diego County! The Ice Arena offers open skating hours, group and individual lessons, and private parties. There are also hockey leagues and figure skating programs for youth and adults
Recreation Field, Challenge Course and Rock Wall: Thanks to Kaboom, The Home Depot the NFL, and hundreds of volunteers, The Salvation Army Kroc Center proudly presents its newly renovated recreation field! The 55,000 square-foot field is used year-round by soccer and other outdoor sports leagues. It’s
Recreation Field, Field, Challenge Challenge Course Thanks to to Kaboom, Kaboom, The The Home Home Depot Depot the the NFL, NFL, and and Recreation Course and and Rock Rock Wall: Wall: Thanks hundreds of of volunteers, volunteers, The The Salvation Salvation Army Army Kroc Kroc Center Center proudly proudly presents presents its its newly newly renovated renovated recreation recreation hundreds field! The The 55,000 55,000 square-foot square-foot field field is is used used year-round year-round by by soccer soccer and and other other outdoor outdoor sports sports leagues. leagues. It’s It’s field! bordered by a challenge course with high and low rope course elements, and a 30-foot rockclimbing bordered by a challenge course with high and low rope course elements, and a 30-foot rock- climbing tower! tower!
Indoor Skatepark: Skatepark: During During the the planning planning phase phase of of The The Salvation Salvation Army Army Kroc Kroc Center, Center, Joan Joan Kroc Kroc asked asked local local Indoor children what they wanted to see built on the campus, and she took their recommendations seriously! The children what they wanted to see built on the campus, and she took their recommendations seriously! The Salvation Army Kroc Center Indoor Skatepark was added to the building plans at the request of the Kroc Salvation Army Kroc Center Indoor Skatepark was added to the building plans at the request of the Kroc Center youth committee. The Skatepark is filled with several elements to challenge both beginning and Center youth committee. The Skatepark is filled with several elements to challenge both beginning and advanced skaters, skaters, and and includes includes a a full full half-pipe half-pipe ramp. ramp. To To keep keep things things safe, safe, kneepads, kneepads, elbow elbow pads pads and and a a advanced helmet are required. A waiver must also be signed by a parent or legal guardian. helmet are required. A waiver must also be signed by a parent or legal guardian.
Performing Arts Center: The state-of-the-art 33,000-square-foot Performing Arts Center consists of the Joan B. Kroc Theatre, dance studio, band and orchestra room, vocal and instrumental practice rooms and Paaa gg ee 22 || P large multipurpose conference room. The Joan B. Kroc Theatre can accommodate Broadway-quality shows with seating for 600, motorized orchestra pit, scenic arts facilities and dressing rooms.
Education Center: The Salvation Army Kroc Center is dedicated to offering positive life-changing experiences children, teens, adults, seniors. The Education Center provides many of thesewho are Kroc Church:toThe Ray and Joan Kroc and Corps Community Center includes a church congregation opportunities with an Internet-based library, visual arts studio, Cox Technology Center, motivated by God’s love to demonstrate the gospel of Jesus Christ and to meet humanstudy needshall, through: classrooms, and tutoring rooms. Thanks to the generosity of The Ellen Browning Scripps Foundation, Boundless Opportunity, Experiential Knowledge, Holistic Growth, Progressive Challenge, Relevantthe Skill and Education Center also hosts FREE Family Literacy Nights in its comprehensive and inviting children’s library. Meaningful Success.
LOCATION The Salvation Army Kroc Center is located in Rolando at 6845 University Avenue. The location was selected for its accessibility to families and seniors.
Education Center: The Salvation Army Kroc Center is dedicated to offering positive life-changing experiences to children, teens, adults, and seniors. The Education Center provides many of these opportunities with an Internet-based library, visual arts studio, Cox Technology Center, study hall, classrooms, and tutoring rooms. Thanks to the generosity of The Ellen Browning Scripps Foundation, the Education Center also hosts FREE Family Literacy Nights in its comprehensive and inviting children’s library.
Family Resource Center: The Salvation Army Kroc Center Family Resource Center (FRC) provides services to eligible community members through a supportive case management model. Applicants for services meet with professional Social Workers for a comprehensive assessment. Individuals, seniors and families who meet eligibility guidelines may apply for scholarship assistance for Kroc Center memberships and programs. The FRC also offers emergency services including clothing, food, and hygiene items and provides food stamp application assistance, health screenings, and utility and rent assistance as available. Supportive counseling services are also offered by social workers.
Kroc Church: The Ray and Joan Kroc Corps Community Center includes a church congregation who are motivated by God’s love to demonstrate the gospel of Jesus Christ and to meet human needs through: Boundless Opportunity, Experiential Knowledge, Holistic Growth, Progressive Challenge, Relevant Skill and Meaningful Success. 3|Page LOCATION The Salvation Army Kroc Center is located in Rolando at 6845 University Avenue. The location was selected for its accessibility to families and seniors. HISTORY The late philanthropist Joan Kroc donated a total of $87 million to The Salvation Army in 1998. $47 million was designated to build and equip a new Salvation Army Kroc Center facility and $40 million was placed into an endowment to subsidize the center’s operating budget. More than 350 volunteers met for four years to plan the Center’s facilities and programs. The Center is open to members and the general public. Facility rental, volunteer, and sponsorship opportunities are available. The Salvation Army Kroc Center opened to the public on June 19, 2002. Special guests for the dedication included Mrs. Joan Kroc, Fred Rogers, star of Mr. Rogers’ Neighborhood, local mayors, and key leadership of The Salvation Army. For more information about The Salvation Army Ray & Joan Kroc Corps Community Center, call 619.287.KROC (5762), or visit www.kroccenter.org.
FREQUENTLY ASKED QUESTIONS Name: The Salvation Army Ray & Joan Kroc Corps Community Center Location: The Rolando neighborhood of San Diego, California (East County) Owner and Facility Management: The Salvation Army- Western Territory Facility Size: 155,765 square feet of building space on 12.4 acres, or 3 city blocks Construction Cost: $57 million Construction Time: September 2000 – June 2002 Construction Company: Roel Construction (www.roel.com) Architect: Austin Veum Robbins Partners (www.avrp.com) Grand Opening: June 19, 2002 Annual Operating Budget: $7.9 million Endowment Allowance: $2.5 million Revenue Generating Responsibility: $5.4 million Number of Members: Approximately 5,000 Average Daily Use: More than 2,800 General Membership Rates: $144 per year (Youth – ages 3 to 17 years) $34 per month (Adults – ages 18 – 61 years) $29 per month (Seniors – ages 62 years and over) $53 per month (Single Parent Family – mother or father and children 17 and under) $68 per month (Family – two adults living in the same household and children 17 and under, up to 8 people) General Membership Fees Include: • Unlimited Public Session access to Aquatics, Gymnasium, Recreation Room, Recreation Field, Fitness Area, Skatepark, Library and Computer Lab • Discounts on classes and leagues • Free ice skate rental • Free rock climbing • Free on-site childcare • Free guest passes and discount coupons valued at $130 • Pre-registration opportunities • Library checkout privileges • Fitness Fundamentals Sessions Scholarships Provided: Over 600 families assisted annually Number of Employees: 280 year-round jobs, with that number increasing to 325 jobs for summer programs
Mission: Motivated by God’s love, Ray & Joan Kroc Corps Community Center’s mission is to meet the needs of the community through: Boundless Opportunity, Experiential Knowledge, Holistic Growth, Progressive Challenge, Relevant Skill and Meaningful Success. The Salvation Army Ray & Joan Kroc Corps Community Center provides opportunities that facilitate positive, life-changing experiences through: art, athletics, personal development, spiritual discovery and community service. Purpose: To Encourage Discovery, Equip for Growth and Engage in Service Key Elements: • Ice Arena • Gymnasium • Aquatics • Recreation Field • Challenge Course & Rock Climbing Tower • Indoor Skate Park • Fitness Area • Life Enhancement & Family Support Programs • 600-seat Joan B. Kroc Worship Theater • Vocal, Instrumental & Dance Instruction • Teaching/Mentoring Area & Computer Lab • Internet-Based Library • Extensive Meeting and Event Space Are there other Salvation Army Kroc Centers? Joan Kroc left The Salvation Army $1.5 billion for the development of 25-30 Kroc Center’s across the Country. She designed the gift so that communities wishing to pursue building a Kroc Center must raise half of the money needed for the project, to establish an internal community support structure. There are presently 27 Kroc Centers in different stages of development. All Salvation Army Kroc Center facilities have been developed through The Salvation Army in individual communities. Each Center is owned and operated by The Salvation Army. See Centerfold for a map of Kroc Centers across the country. National Headquarters: www.salvationarmy.org Western Territory - www.salvationarmy.usawest.org Central Territory - www.usc.salvationarmy.org Southern Territory - www.uss.salvationarmy.org/uss/www_uss.nsf Eastern Territory - www1.salvationarmy.org/use/www_use.nsf Why did Mrs. Kroc pick The Salvation Army? Mrs. Kroc and her husband Ray — founder of McDonald’s — were long-time supporters of The Salvation Army. During the 1950’s and 60’s, Ray volunteered as a bell-ringer and used to deliver hot coffee and hamburgers from his Golden Arches restaurant to bell-ringers along Michigan Avenue in downtown Chicago. Mrs. Kroc remembered hearing her family talk around the dinner table about how The Salvation Army helped people during the depression and has had a favorable impression ever since. She made her first large gift — in excess of $90 million — several years ago to establish the first Ray and Joan Kroc Corps Community Center in San Diego. That Center opened June 2002 to great success and Mrs. Kroc visited often. She felt that the Center exceeded her own expectations and was an ideal vehicle for her vision.
“We can help bring our city together by declaring our love to all of its children and showing them the faith we have in their future.� -Joan Kroc