Agenda Day 1, Wednesday, April 26th

DAY 1

WEDNESDAY, APRIL 26TH, 2017

2:00 – 3:00 pm REGISTRATION 3:00 – 3:20 pm Welcome Remarks & Overview of the

State of the Sports & Fitness Industry

• PRESENTER: Tom Cove, President & CEO, SFIA In his annual address, SFIA President and CEO Tom Cove will present a comprehensive analysis of the sports and fitness industry’s performance in the previous year, and highlight key indicators and trends likely to affect future performance. Cove will identify public policy and regulatory issues of potential concern to the industry, as well as explore the latest sports and fitness participation trends from SFIA Research, identifying new and growing activities representing sustainable business opportunities.

3:30 – 3:50 pm Innovation: Managing Risks • SPEAKER: Aaron Parker, Finnegan, Henderson, Farabow, Garrett & Dunner, LLP Companies big and small have always had to address the legal risks relating to innovation. So, what does a startup or new company need to keep in mind throughout this innovation process? Join Aaron Parker, Partner, Finnegan, Henderson, Farabow, Garrett & Dunner, LLP, as he discusses the innovation pipeline and IP-related risks associated with getting from point A to point Z. Aaron will also discuss how to mitigate such risks around product development, including tips relating to optimal timing and methods for protecting your intellectual property and for conducting freedom to operate evaluations relating to new innovations.

4:00 – 4:20 pm Anti-Counterfeiting: Secure Solutions for

Global Brand Integrity

• SPEAKER: Alex Lewis, VP of Sales and Brand Protection for SURYS The tremendous volume of counterfeited trade worldwide, associated with the rampant presence of illegal unregistered products, have critical health, social and economic consequences. In this environment, the use of authentication and tracking programs as tools for the rapid validation of genuine products, as well as the identification of counterfeits have become vital parts of today’s integrated anticounterfeiting strategy. In this presentation, Alex Lewis (VP Sales, Brand Protection for SURYS) highlights the various elements critical to any Brand Protection program; from Trademark Registrations through Investigations, Enforcement and Customs Training before drilling down into Product Authentication and Track & Trace. We will learn that a security mark can be used for so much more than solely enabling Authentication and, with the right technology, a brand can additionally open up the door to complete Supply Chain Visibility and direct Consumer Engagement.

4:30 – 5:45 pm Startup Workshop: Live Demonstration &

Expert Legal Counsel

• PRESENTER: Eric Forkosh, CEO, DribbleUp • PRESENTER: Mickey Ferri, Chief Growth Officer, Enflux • PRESENTER: Jeffrey Ly, CEO, XBoard SFIA was incredibly excited to debut the Start-Up Challenge last fall at the 2016 Industry Leaders Summit. It’s no secret that technology plays a significant role in our professional and personal lives, in business, and in policy and legal affairs. In building off the success of the Start-Up Challenge, we wanted to continue to emphasize the importance and growth of small businesses and new technology and provide an interactive platform for these small businesses to engage and be exposed to legal and operational considerations from industry leaders. So, in conjunction with the legal and regulatory theme of this summit, we are proud to introduce the Start-Up Workshop! This workshop gives three small businesses with exciting new products the opportunity to consult with legal professionals about the best practices to use in order to continue to grow their businesses. In this interactive workshop, each of the three finalists will give a live demonstration of their product, introduce aspects of their business, and then open the floor for questions, discussion, and receive feedback from established sports & fitness brands and season legal experts attending the 2017 LR2MS. In our inaugural Startup Workshop, we are excited to feature DribbleUp, Enflux, and XBoard. DribbleUp, which is led by CEO Eric Forkosh, is a firm with a product that can help all basketball enthusiasts, whether you want to beat your co-workers in a game of pick-up basketball during your lunch break, or you’re a student athlete trying to make the varsity team. DribbleUp is smart basketball that uses smartphone cameras to provide interactive training and improve performance. We are also joined by Mickey Ferri, the Chief Growth Officer at Enflux. Enflux makes Motion Capture Clothing. This exciting piece of technology features clothing with tiny motion sensors that record your body’s movement and transmit the data to your phone or computer. Motion Capture Clothing is used in animation, sports, healthcare, and even virtual reality. Last, but not least, for the first ever Start-Up Workshop, is XBoard. We are joined by CEO Jeffrey Ly, who has helped in the creation of the Zero – an electric skateboard. XBoard is looking to revolutionize extreme sports – no more ordinary kickflips, with the Zero, you are propelled by an electric boost to bring your game to the next level.

5:45 – 7:30 pm WELCOME RECEPTION

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