DAY 1 W E D N E S D AY, A P R I L 2 6 T H , 2 0 1 7
2:00 – 3:00 pm
REGISTRATION
3:00 – 3:20 pm
elcome Remarks & Overview of the W State of the Sports & Fitness Industry • PRESENTER: Tom Cove, President & CEO, SFIA In his annual address, SFIA President and CEO Tom Cove will present a comprehensive analysis of the sports and fitness industry’s performance in the previous year, and highlight key indicators and trends likely to affect future performance. Cove will identify public policy and regulatory issues of potential concern to the industry, as well as explore the latest sports and fitness participation trends from SFIA Research, identifying new and growing activities representing sustainable business opportunities.
3:30 – 3:50 pm
Innovation: Managing Risks • SPEAKER: Aaron Parker, Finnegan, Henderson, Farabow, Garrett & Dunner, LLP Companies big and small have always had to address the legal risks relating to innovation. So, what does a startup or new company need to keep in mind throughout this innovation process? Join Aaron Parker, Partner, Finnegan, Henderson, Farabow, Garrett & Dunner, LLP, as he discusses the innovation pipeline and IP-related risks associated with getting from point A to point Z. Aaron will also discuss how to mitigate such risks around product development, including tips relating to optimal timing and methods for protecting your intellectual property and for conducting freedom to operate evaluations relating to new innovations.
4:00 – 4:20 pm
nti-Counterfeiting: Secure Solutions for A Global Brand Integrity • SPEAKER: Alex Lewis, VP of Sales and Brand Protection for SURYS The tremendous volume of counterfeited trade worldwide, associated with the rampant presence of illegal unregistered products, have critical health, social and economic consequences. In this environment, the use of authentication and tracking programs as tools for the rapid validation of genuine products, as well as the identification of counterfeits have become vital parts of today’s integrated anticounterfeiting strategy. In this presentation, Alex Lewis (VP Sales, Brand Protection for SURYS) highlights the various elements critical to any Brand Protection program; from Trademark Registrations through Investigations, Enforcement and Customs Training before drilling down into Product Authentication and Track & Trace. We will learn that a security mark can be used for so much more than solely enabling Authentication and, with the right technology, a brand can additionally open up the door to complete Supply Chain Visibility and direct Consumer Engagement.
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2017 SFIA LITIGATION, REGULATORY & RISK MANAGEMENT SUMMIT
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