Sports & Fitness Industry Association Conference Event Booklet

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APRIL 26-27, 2017​• CHICAGO, ILLINOIS

8505 FENTON ST SUITE 211, SILVER SPRING, MD 20910 www.SFIA.org • #LR2MS


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WELCOME Welcome to the windy city for SFIA’s annual Litigation, Regulatory & Risk Management Summit (LR2MS)! This year marks a new format for this summit, but continues to build on our well-established reputation as being the premier organization for thought leadership and continuing exploration and education for legal and regulatory professionals across the sports and fitness industry. Over the past months, SFIA and members of the SFIA LR 2MS Planning Committee have worked to provide quality sessions and discussions that directly impact the sporting goods and fitness industry. As an attendee, you have the opportunity to delve into several timely and relevant topics. Attendees will have the chance to explore major game changers in today’s regulatory landscape, such as the convergence of sports and technology. Additionally, you will be able to discuss the trends in retail and the E-commerce space, as well as the role of innovation and risks in the market. The evolving political environment, and its effect on big data, consumer data, Prop 65, and other issues involving the US Consumer Product Safety Commission will also be topics of discussion. In addition, the program offers ample opportunity to share specific questions with other attendees and members of our SFIA Legal Task Force (LTF), who have represented our industry for decades and served as its strongest defenders. These folks have the experience, dedication and expertise to protect your companies in these disruptive times. In continuing to recognize our focus on the small business startups in the industry, we are excited to be debuting our first ‘Startup Workshop’ at this year’s summit. We are pleased to welcome DribbleUp, Enflux, and XBoard to LR 2MS. Make sure to take the time and say hello these up-and-coming industry leaders. We would like to extend our sincere appreciation to SFIA’s valued Corporate Partners: Gold Corporate Partner— Litigation Management Inc. (LMI), and Silver Corporate Partners— RW Baird, Exponent, and SURYS, as well as the Friends of the 2017 SFIA Litigation, Regulatory & Risk Management Summit for their generous support of this year’s Summit and overall commitment to promoting industry vitality. These companies are best-in-class, and provide invaluable ROI to many SFIA companies. We urge you to get to know our partners during the Summit – you will be glad you did!

Tom Cove President & CEO, SFIA

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SFIA CORPORATE PARTNERS SFIA would like to recognize the following SFIA Corporate Partners and their commitment to “serving the sports & fitness industry.” These partners have demonstrated a leadership role within the sports & fitness industry by providing SFIA members with best-in-class services and products. During this year’s LR 2MS please take time to converse with their representatives that are in attendance to learn more about their best-in-class products and services and how they might benefit your organization or client.

Litigation Management Inc. (LMI) Litigation Management Inc. (LMI) is the industry leader in providing a wide array of superior litigation management services. They have a national reputation for transforming complex information into clear and concise deliverables to support the litigation and business strategies developed by its clients. LMI provides litigation expertise, process efficiencies, responsiveness, and innovation to effectively guide SFIA members toward better litigation outcomes.

Baird Baird is a leading global investment bank focused on the middle market. Approximately 250 investment banking professionals in the U.S., Europe, and Asia provide corporations, entrepreneurs, private equity and venture capital firms with in-depth market knowledge and extensive experience in merger and acquisition, debt advisory and equity financing transactions. With the changing landscape of the sports & fitness industry, Baird can provide SFIA members with access to a variety of best-in-class financial services and advice to meet their evolving needs.

Exponent Exponent’s multidisciplinary team of scientists, physicians, engineers, and regulatory consultants will perform either in-depth scientific research and analysis, or very rapid-response evaluations, to provide Exponent’s clients with the critical information that both day-to-day and strategic decisions can require. They provide independent third party design reviews, product/process development support as well as regulatory compliance, product recall and litigation support services.

SURYS SURYS is a market-leader in physical and digital security solutions for authentication, product protection and product identification. The company originally pioneered the use of optically variable devices in currency, passports and other high value documents overseas, and is now poised to command the North America brand protection market. SURYS is positioned to offer SFIA members the most innovative technologies and services available to ensure authentic products reach the hands of consumers.

To learn more about the SFIA Corporate Partner Program, please visit www.sfia.org/cpp

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SFIA would like to thank the 2017 Friends of the Litigation, Regulatory & Risk Management Summit (LR2MS). These leading brands have highlighted their commitment to strengthening the industry through the development and delivery of events such as this summit. All contributions for the program were used to enhance the event functions including delivery of the highest quality subject matter experts and networking opportunities.

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ABOUT SFIA The Sports & Fitness Industry Association (SFIA) is the trade association for companies who manufacture, market, design and sell products for the sports, fitness and active lifestyle marketplace. Today, SFIA represents more than 300 members and 1,000 brands in the sports and fitness industry with a mission to “Promote Sports & Fitness Participation and Industry Vitality.” SFIA provides benefits for our members in four core areas: • Thought Leadership – Delivering Exceptional Education & Strengthening Industry Community • Industry & Public Affairs – The Sports & Fitness Industry’s Voice On Capitol Hill and in the Media • Research – Providing Information & Insight To Drive Decision Making • Member Services – Providing a Robust Menu of Member Resources SFIA was founded in 1906 to “meet the needs of the industry.” While the marketplace has changed in the past 111 years, SFIA’s goal to serving our members has not. Over the past several years, SFIA has helped our members address challenges around new product safety laws, provided best in class research to help members make informed decisions, formed councils to address industry specific challenges, secured duty relief to help our members’ bottom line, created the SFIA Industry Leaders Summit, and more. For more information on becoming an SFIA member, visit www.sfia.org.


APRIL 26-27, 2017​• CHICAGO, ILLINOIS

TABLE OF CONTENTS Agenda: At a Glance . . . . . . . . . . . . . . . . . . . . . 7 Summit Sessions Agenda Day 1, Wednesday, April 26th . . . . . . . . 8 Agenda Day 2, Thursday, April 27th . . . . . . . . . 10 Startup Workshop . . . . . . . . . . . . . . . . . . . . . . 14 Speaker Profiles . . . . . . . . . . . . . . . . . . . . . . . 15 SFIA Legal Task Force. . . . . . . . . . . . . . . . . . . 25 Journal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35

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SUMMIT SESSIONS AT A G L A N C E

DAY 1: WEDNESDAY — APRIL 26TH 2:00 – 3:00 pm

REGISTRATION

3:00 – 3:20 pm

elcome Remarks & Overview of the W State of the Sports & Fitness Industry

3:30 – 3:50 pm

Innovation: Managing Risks

4:00 – 4:20 pm

Anti-Counterfeiting: Secure Solutions for Global Brand Integrity

4:30 – 5:45 pm

Startup Workshop: Live Demonstration & Expert Legal Counsel

5:45 – 7:30 pm WELCOME RECEPTION

Sponsored by

DAY 2: THURSDAY- APRIL 27TH 7:30 – 8:00 am

BREAKFAST

8:00 – 8:10 am

Welcome & Morning Greeting

8:10 – 9:00 am

ig Data: So What? Presentation & B Discussion with IBM

9:00 – 9:30 am

U.S. Consumer Product Safety Commission: Current Expectations & Upcoming Trends

9:30 – 10:00 am

“Better” Way? Trade, Taxes and the Border A Adjustment Approach: What Does it Mean for Your Company?

10:00 – 10:15 am

NETWORKING COFFEE BREAK

10:15 – 11:00 am

ew Technology, New Risk: 3D Printing: N Design, Delivery + Discussion

11:00 – 11:45 am

Risk in Sports: Emerging Liabilities, Assessment & Management with AIG

11:45 – 12:45 pm

NETWORKING LUNCH

12:45 – 1:30 pm

The Rise of the Virtual Trainer & Quantified Athlete

1:30 – 1:50 pm

Risk & Security: E Document Management + Solutions

2:00 – 2:30 pm

ptimizing Your Retail Sector: Examination & Risk O Assessment Around E-Commerce and Third Party Market Places

2:30 – 3:00 pm

Prop 65, Regulatory Updates & Implications

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DAY 1 W E D N E S D AY, A P R I L 2 6 T H , 2 0 1 7

2:00 – 3:00 pm

REGISTRATION

3:00 – 3:20 pm

elcome Remarks & Overview of the W State of the Sports & Fitness Industry • PRESENTER: Tom Cove, President & CEO, SFIA In his annual address, SFIA President and CEO Tom Cove will present a comprehensive analysis of the sports and fitness industry’s performance in the previous year, and highlight key indicators and trends likely to affect future performance. Cove will identify public policy and regulatory issues of potential concern to the industry, as well as explore the latest sports and fitness participation trends from SFIA Research, identifying new and growing activities representing sustainable business opportunities.

3:30 – 3:50 pm

Innovation: Managing Risks • SPEAKER: Aaron Parker, Finnegan, Henderson, Farabow, Garrett & Dunner, LLP Companies big and small have always had to address the legal risks relating to innovation. So, what does a startup or new company need to keep in mind throughout this innovation process? Join Aaron Parker, Partner, Finnegan, Henderson, Farabow, Garrett & Dunner, LLP, as he discusses the innovation pipeline and IP-related risks associated with getting from point A to point Z. Aaron will also discuss how to mitigate such risks around product development, including tips relating to optimal timing and methods for protecting your intellectual property and for conducting freedom to operate evaluations relating to new innovations.

4:00 – 4:20 pm

nti-Counterfeiting: Secure Solutions for A Global Brand Integrity • SPEAKER: Alex Lewis, VP of Sales and Brand Protection for SURYS The tremendous volume of counterfeited trade worldwide, associated with the rampant presence of illegal unregistered products, have critical health, social and economic consequences. In this environment, the use of authentication and tracking programs as tools for the rapid validation of genuine products, as well as the identification of counterfeits have become vital parts of today’s integrated anticounterfeiting strategy. In this presentation, Alex Lewis (VP Sales, Brand Protection for SURYS) highlights the various elements critical to any Brand Protection program; from Trademark Registrations through Investigations, Enforcement and Customs Training before drilling down into Product Authentication and Track & Trace. We will learn that a security mark can be used for so much more than solely enabling Authentication and, with the right technology, a brand can additionally open up the door to complete Supply Chain Visibility and direct Consumer Engagement.

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4:30 – 5:45 pm

tartup Workshop: Live Demonstration & S Expert Legal Counsel • PRESENTER: Eric Forkosh, CEO, DribbleUp • PRESENTER: Mickey Ferri, Chief Growth Officer, Enflux • PRESENTER: Jeffrey Ly, CEO, XBoard SFIA was incredibly excited to debut the Start-Up Challenge last fall at the 2016 Industry Leaders Summit. It’s no secret that technology plays a significant role in our professional and personal lives, in business, and in policy and legal affairs. In building off the success of the Start-Up Challenge, we wanted to continue to emphasize the importance and growth of small businesses and new technology and provide an interactive platform for these small businesses to engage and be exposed to legal and operational considerations from industry leaders. So, in conjunction with the legal and regulatory theme of this summit, we are proud to introduce the Start-Up Workshop! This workshop gives three small businesses with exciting new products the opportunity to consult with legal professionals about the best practices to use in order to continue to grow their businesses. In this interactive workshop, each of the three finalists will give a live demonstration of their product, introduce aspects of their business, and then open the floor for questions, discussion, and receive feedback from established sports & fitness brands and season legal experts attending the 2017 LR2MS. In our inaugural Startup Workshop, we are excited to feature DribbleUp, Enflux, and XBoard. DribbleUp, which is led by CEO Eric Forkosh, is a firm with a product that can help all basketball enthusiasts, whether you want to beat your co-workers in a game of pick-up basketball during your lunch break, or you’re a student athlete trying to make the varsity team. DribbleUp is smart basketball that uses smartphone cameras to provide interactive training and improve performance. We are also joined by Mickey Ferri, the Chief Growth Officer at Enflux. Enflux makes Motion Capture Clothing. This exciting piece of technology features clothing with tiny motion sensors that record your body’s movement and transmit the data to your phone or computer. Motion Capture Clothing is used in animation, sports, healthcare, and even virtual reality. Last, but not least, for the first ever Start-Up Workshop, is XBoard. We are joined by CEO Jeffrey Ly, who has helped in the creation of the Zero – an electric skateboard. XBoard is looking to revolutionize extreme sports – no more ordinary kickflips, with the Zero, you are propelled by an electric boost to bring your game to the next level.

5:45 – 7:30 pm

WELCOME RECEPTION

Sponsored by

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DAY 2 T H U R S D AY, A P R I L 2 7, 2 0 1 7

7:30 – 8:00 am

BREAKFAST

8:00 – 8:10 am

WELCOME & MORNING GREETING • PRESENTER: John Peters, Senior Director of Sales, SFIA

8:10 – 9:00 am

ig Data: So What? Presentation & Discussion B with IBM • MODERATOR: Michelle Gilboe, Bowman and Brooke LLP • SPEAKER: Chris Hendren, Vice President Analytic Solutions- Distribution Sector Retail, Consumer Products, Transportation • SPEAKER: Len Polhemus, Managing Strategy Consultant – GBS Advanced Analytics CoC – IBM Corporation The consumer’s obsession with the quantifiable self has driven a big data boom. IBM developed IBM Watson to help companies navigate through the noise (data) and help them make decisions. In this exclusive panel with IBM, to take a deeper look into the role cognitive and predictive analytics is playing in the sporting goods industry with examples of real life application, and how to equip your company to navigate through the noise, exploring big data, privacy, data collection practices, and cybersecurity.

9:00 – 9:30 am

.S. Consumer Product Safety Commission: Current U Expectations & Upcoming Trends • SPEAKER: John Wackman, Nilan Johnson Lewis, Attorney Take a comprehensive look at the changes and expected trends being imposed at CPSC with the changing political environment, how these will affect business and what can be done to minimize the risk of significant penalties.

9:30 – 10:00 am

“Better” Way? Trade, Taxes and the Border A Adjustment Approach: What Does it Mean for Your Company? (30min) • SPEAKER: David Cohen, Sandler, Travis & Rosenberg President Trump and Congress have identified significant tax reform as a 2017 priority. While lower corporate tax rates might sound appealing to many, issues surrounding the proposed Border Adjustment Tax (“BAT”) continue to dominate the debate in Washington, D.C. and throughout corporate America as Congressional Republicans work to advance tax reform. One measure that is being actively considered – known as the “BAT” – could dramatically increase the tax burden on companies that rely upon imported goods, materials, and finished products. Join Sandler, Travis & Rosenberg’s David Cohen, as he explores the BAT impact on your business, including the proposed mechanics of the BAT and how this will affect our industry.

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DAY 2, THURSDAY, APRIL 27, 2017

10:00 – 10:15 am

NETWORKING COFFEE BREAK

10:15 – 11:00 am

ew Technology, New Risk: 3D Printing: Design, N Delivery + Discussion • PRESENTER: James Miceli, CEO Epoch Lacrosse • MODERATOR: Angela A. Meyer, PhD, PE, Vice President, Exponent, Inc. • SPEAKER: Richard Underwood, PhD, CEng, Manager, Biomedical Engineering, Exponent, Inc. More and more brands are utilizing 3-D printing throughout their production process to shorten the product cycle, cut costs, and get the product into the hands of the consumer faster than ever. One such brand is SFIA member Epoch Lacrosse, who has built an innovation lab that incorporates 3-D printing, in Minneapolis, MN. Join Epoch’s CEO, James Miceli, as he spotlights 3D Printing as it relates to their production process from design to delivery, how it has enhanced their sampling and collection of feedback, and shares how localization and 3-D printing has improved their speed-to-market. Then, navigate this manufacturing revolution as Exponent’s Angela Meyer and Richard Underwood expand on information to strengthen your business by discussing risks associated with the 3D Printing process, including: recalls, counterfeiting, brand protection, and liability.

11:00 – 11:45 am

isk in Sports: Emerging Liabilities, Assessment & R Management with AIG • SPEAKER: Matt Kelly, Senior Risk Consultant, AIG • SPEAKER: Richard Ramlow, Excess Casualty Practice Leader - Midwest Zone, AIG Insurance is a common risk management strategy that involves transferring risk to another party – often, the insurance company. But robust risk management involves looking at the Total Cost of Risk, and often the best strategy will incorporate various risk mitigation techniques well before an insurance policy comes into play. This is certainly true for the sports & fitness industry, when we consider the emerging liability issues the industry faces. American International Group, Inc. (AIG) is a leading global insurance organization that helps customers in more than 100 countries and jurisdictions with all manners of risk transfer needs. AIG works hard to understand not only what our customers face now, but what they will face in the coming years. In this session, AIG’s Rich Ramlow (Excess Casualty Practice Leader - Midwest Zone) and Matt Kelly (Emerging Liability Strategist) will discuss traditional and emerging loss drivers and how insurance may – or may not – be able to help solve the related risk management challenges.

11:45 – 12:45 pm

NETWORKING LUNCH

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12:45 – 1:30 pm

The Rise of the Virtual Trainer & Quantified Athlete • SPEAKER: Matt Tamasco, Partner Schnader Harrison Segal & Lewis LLP • SPEAKER: Kenie Ho, Partner, Finnegan, Henderson, Farabow, Garrett & Dunner, LLP The intersection of high intensity exercise such as those with remote live-person and web-based social training solutions has transformed the way both professional and personal fitness consumers seek motivation and a way to break the monotony of staring at a wall during indoor training sessions. These new technologies bring with them the potential for new avenues of liability in addition to new challenges against time-tested methods of warning against the hazards of high intensity activities. Have the desire to test your skills against cycling legend Jens Voigt? Just respond to his open invitation for a virtual trainer ride over the web. Fancy picking up a new routine by joining a group of dedicated spin enthusiasts? Head to a gym or just jump on your WIFI enabled trainer at home and join a class with a live trainer barking at you to keep pushing harder. Today’s technology is rapidly advancing to the point where virtual group events are being arranged on a moment’s notice. We will discuss several concerns related to inherently high intensity forms of exercise and the impact that data sharing, virtual training and the expectation that consumers may have when it comes to joining activities lead by professionals who encourage participants to join in intense workouts without supervising the ability of each individual participant.

1:30 – 1:50 pm

Risk & Security: E Document Management + Solutions • SPEAKER: Gary Potters, Potters & Della Pietra LLP During this session, Gary Potters will discuss the legality surrounding electronic documents and policies used in managing commerce, digital documents, and digital signatures when it comes to liability and cyber security.

2:00 – 2:30 pm

ptimizing Your Retail Sector: Examination & Risk O Assessment Around E-Commerce and Third Party Market Places • SPEAKER: Kari Barnes, Buchalter This 30-minute presentation will address the challenges such as privacy, fraud, security, and marketing considerations and tactics when it comes to ecommerce and selling on third party marketplaces. This discussion will examine legal challenges around ecommerce with a comprehensive overview when it comes to evaluating the numerous options available for retailers and brands, explore the right approach for different types of businesses, and best practices to address dated marketing living on the internet.

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2:30 – 3:00 pm

Prop 65, Regulatory Updates & Implications • SPEAKER: Kevin Mayer, Crowell & Moring LLP Several substantial regulatory changes were made to Proposition 65 (the “Safe Drinking Water and Toxic Enforcement Act of 1986”) in 2016, and go into effect in 2018. The warnings regimen is becoming more complicated and subjective, which only raises the specter of increased violation claims and litigation. Every year, multiple industries and SFIA members are impacted by Prop 65 enforcement actions, resulting in costly lawsuits and punitive settlements. This 30-minute session will take a comprehensive look into California’s most unique initiative measure, addressing the regulatory amendments to Prop 65 and how they may impact your business. Join renowned California defense trial attorney Kevin Mayer as he provides valuable insight into best practices to meet Prop 65’s new requirements and limit exposure to litigation.

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FEATURED SPEAKER: Eric Forkosh, CEO

The DribbleUp smart basketball uses your smartphone camera to provide interactive training. The companion app features a virtual coach that guides players and grades them based on their performance. On top of all that, the specially designed ball doesn’t have any batteries inside it, so you never need to charge your ball and you can use the ball in real games.

FEATURED SPEAKER: Mickey Ferri, Chief Growth Officer

Enflux makes Motion Capture Clothing for animation, sports, healthcare, and virtual reality. The clothing contains tiny motion sensors that record your body’s movement in real-time and transmit the data to computers and smartphones over Bluetooth. Software application developers use our SDK to integrate Enflux clothing with their applications and incorporate motion data.

FEATURED SPEAKER: Jeffrey Ly, CEO

XBoard is a sports tech company on a mission to seamlessly infuse cutting edge tech into extreme sports. Their first product is the Zero — an electric skateboard with a twist — you can perform all of your skateboard tricks with the addition of an electric boost.

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SPEAKER PROFILES Listed in alphabetical order by speaker name

Kari Barnes Kari Barnes focuses her practice on Intellectual Property prosecution and associated transactional endeavors. Ms. Barnes is proficient in domestic and international patent prosecution for a wide variety of technologies, including green technologies, message and devices for renewable energy and resources, mechanical devices, medical devices, electronic devices, computer hardware and software, and networking systems and protocols. She also has experience with intellectual property strategic planning, intellectual property-related due diligence for mergers and acquisitions, freedom to operate opinions, patent infringement and validity opinions. Ms. Barnes currently advises a large international medical device company on its intellectual property strategy, including creating and maintaining a foreign and domestic patent portfolio; offensive and defensive opinions regarding infringement, freedom to operate, and patentability; as well as assessing the intellectual property assets of potential acquisitions. She has prosecuted a large number of patents protecting stents, catheters, catheter placement systems, needle safety devices, ultrasound devices, urological slings, and other implants and delivery systems. She counsels small businesses and start-ups on intellectual property strategy and portfolio planning to protect an emerging market share or to retain and maximize intellectual property rights in view of joint venture research and development, and government grants. She has prosecuted a number of patents for these companies covering various technologies, such as storage area networks, remote access security and devices, beverage dispensers and holders, clean energy wood burning furnaces, pyrolysis systems, ratcheting pulleys, and laser testing devices and mirrors. Prior to joining Buchalter, Ms. Barnes was an attorney at Rutan & Tucker, LLP and Morrison Foerster, litigating and prosecuting patents for large companies involving toys, storage area networks, medical devices, DVD technologies, cell phones, and computer hardware interfaces, including touch screens. Prior to law school, Ms. Barnes instructed at the Colorado School of Mines’ Physics Department. As an adjunct professor, she taught undergraduate physics courses in mechanics and electromagnetism. She was also a researcher at the National Institute of Standards and Technology in the optoelectronics department.

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SPEAKER PROFILES David Cohen A member of Sandler, Travis & Rosenberg, P.A., resident in its Washington, D.C., office. He is also a member of the Firm’s Operating Committee. Mr. Cohen’s practice focuses on providing strategic advice to a wide range of clients on international trade and customs law matters including valuation, preference programs and customs audits. In particular, he assists companies in structuring multitiered transactions to maximize lawful duty savings transactions. Mr. Cohen also works closely with the firm’s Trade Negotiations and Legislative Affairs practice on issues such as the development and implementation of trade laws and regulations and representation of client interests before federal agencies and judicial bodies. Before joining the Firm, Mr. Cohen served as an attorney for the U.S. Customs Service’s Office of Regulations and Rulings from 1993 to 1999, where he concentrated on customs and international trade matters. During his tenure at Customs headquarters, he was affiliated with the Carrier Rulings Branch, the Special Classification and Marking Branch and the Value Branch. Mr. Cohen holds a Bachelor of Business Administration degree in finance and risk management from the University of Wisconsin and a Juris Doctor from Marquette University Law School, where he was student articles editor of the Marquette Law Review. He is admitted to practice before the U.S. Court of Appeals for the Federal and District of Columbia circuits, the U.S. Court of International Trade, and U.S. District Court in the District of Columbia and the Eastern District of Wisconsin. He is the author of The Community Reinvestment Act, Asset or Liability, which was published in the spring 1992 issue of the Marquette Law Review.

Tom Cove SFIA’s president and CEO, Tom Cove, represents the interests of the nation’s sports & fitness industry by directing SFIA’s overall strategy and positioning among legislative, industry, and media influences. He also oversees the industry’s premier research facility. Cove serves on boards of directors of the World Federation of the Sporting Goods Industry, Tennis Industry Association, USA Football and Children’s Charities Foundation of Washington, D.C. Prior to joining SFIA, he served on staff in the US Drug Enforcement Administration and the US Senate.

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Mickey Ferri Mickey Ferri, PhD, is an entrepreneur, economist, athlete, and coach. He believes in consistent self-improvement, living with genuine excitement, and helping others wherever possible. He is passionate about bringing to market disruptive technologies that improve people’s lives, especially in exercise, healthcare, sports, and entertainment. As Chief Growth Officer of Enflux, Mickey develops, implements, and directs the company’s growth, including marketing, partnerships, revenue generation, and guest satisfaction. Mickey earned his PhD in economics from the University of Chicago, where he studied the economics of technology adoption and market dynamics in sports and entertainment.

Eric Forkosh While most kids grew up playing sports, Eric grew up building robots that played sports. Eric is a 24 year old multi-patent inventor, former adjunct professor at The Cooper Union, and former investment partner at Dorm Room Fund. His passion is applying cutting edge technology to consumer sports and bringing joy to players and athletes all over the world.

Michelle Gilboe Michelle Gilboe is an experienced trial attorney with a national practice defending consumer product manufacturers in the sports and fitness industry. As lead counsel, she regularly defends cases involving catastrophic injury and wrongful death. Her acute understanding of the design, manufacture and science of the products she defends allows her to master the legal complexities of each case. Additionally, Michelle is well-versed in risk management strategies, regulatory compliance, reporting requirements and recall issues. She is an active member of the Legal Task Force of the Sports and Fitness Industry Association.

Chris Hendren Mr. Hendren is currently the Vice-President Industry WW Analytic Solutions for retail, consumer product and travel & transport Industries. In this role he is the primary offering executive for cognitive solutions led by our Global Business Services team including Metro Pulse. Metro Pulse is IBM industry platform for cognitive that enables companies to combine their proprietary data with IBM curated data including weather, events, social, and IOT data. His client’s are using Metro Pulse and machine learning to transform customer engagement and marketing, merchandising and product management, and supply chain planning & execution.

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SPEAKER PROFILES Mr. Hendren has spent the entire 30+ years of his professional experience focused on technology enabled business improvement within the Consumer Industries. He is a frequent industry speaker and co-author of “Retail 2020 Reinventing Retail Once Again.” He is a member of the exclusive IBM Industry Academy. Before entering the technology industry he spent 18 years as an industry side executive holding officer roles in finance, merchandising, and supply chain.

Kenie Ho Kenie Ho has litigated more than 60 patents in U.S. district courts and at the U.S. International Trade Commission (ITC), dealing with a wide range of issues specific to patent litigation, including technical discovery, claim construction, Markman hearings, validity, infringement, and expert consulting. He has handled several hundred domestic and foreign patent applications at all stages of prosecution, from application drafting to patent issuance, as well as post-issuance matters such as reexamination and inter partes review (IPR). He uses his extensive experience in litigation and before the U.S. Patent and Trademark Office (USPTO) to provide legal advice on how courts will likely interpret patents and obtain good patent rights with true business value. Mr. Ho frequently conducts due diligence evaluating IP portfolios before and during litigation. He has reviewed hundreds of patents as part of multi-million dollar IP licensing and litigation settlement deals. He helps clients analyze products in the market to develop offensive and defensive IP portfolio strategies, including quick patent portfolio procurement through acquisition deals, licensing and cross licensing, and using procedures at the USPTO to attack and defend U.S. patents. Mr. Ho’s areas of particular expertise include Internet technologies, signal processing, telecommunications, cryptology, radar/sonar systems, computer and electronic hardware design, software developments, and business methods. He leads the firm’s Internet of Things (IoT) working group.

Matthew Kelly Mr. Kelly is with AIG’s Client Risk Solutions as a Senior Liability Risk Consultant, focusing on emerging liabilities. He works in-house and with clients to address existing and potential claims and existing and emerging loss drivers, particularly those related to litigation exposures. He analyzes issues across the spectrum of third-party liabilities that businesses encounter – product liability, premises liability, general negligence and health, safety & security. His goal is to assess apparent and latent exposure areas and identify practical solutions for clients, beyond traditional loss control areas. Prior to

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AIG Mr. Kelly practiced law for 10 years in the Metro New York area. He focused on general liability defense, including product liability litigation, for private clients, insurance companies, and municipalities. Experiences with sports & fitness clients, in product liability, general liability, and commercial matters, led him to co-found his firm’s Sports Law practice. Mr. Kelly is admitted to the bars of New York, New Jersey, and Connecticut. He has a B.A. from Boston College and earned his J.D. cum laude from Brooklyn Law School. He is based in New York.

Alex Lewis Alex Lewis is Vice President of Sales for SURYS’ Brand Protection business in North America. Lewis has spent more than 20 years working with Governments and private corporations throughout Europe, Asia and the Americas, helping them to protect documents of value and branded products from the threats of counterfeiting, tampering and diversion. Over the course of his career, Lewis has developed security programs in a multitude of different industries, protecting the brand marks of clients that include MasterCard, Disney, Pfizer, Intel, and the International Olympic Committee. SURYS is a global anti-counterfeiting company, providing solutions that protect Intellectual Property while enabling consumer engagement and interaction. SURYS’ client list includes many major international corporations in the Sporting Goods, Licensing, Pharmaceutical and Automotive industries as well as Governments worldwide.

Jeffrey Ly A Bioengineering graduate from Cornell, Jeffrey applies a unique human factors perspective to product engineering and implementation. More than an engineer, he’s an entrepreneur at heart. He’s led project teams at Cornell that raised $25,000 in 2 months and has a unique ability to get people so excited about an idea, they can’t help but hop onboard too. Jeffrey focuses on designing to allow humans and technology to interface more effectively. His core focus with XBoard is to develop and drive the technical and business vision behind the creation of the world’s first electric skateboard.

Kevin Mayer Kevin Mayer is a partner and civil trial attorney in the California offices of Crowell & Moring LLP, and a recognized defense expert on California Proposition 65 matters. He is the long-time Co-Chair of the SFIA Legal Task Force. Kevin’s practice focuses on products liability, OSHA, environmental, complex commercial and mass tort litigation. Kevin’s trial docket includes individual, multi-party and class action

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SPEAKER PROFILES cases involving allegedly defective products, fraud, unfair and deceptive business practices, and regulatory compliance issues. He has represented numerous clients in the sporting goods, medical device, pharmaceutical, oil and chemical, mining, manufacturing, and construction industries in a variety of federal and state courts, and before government agencies. He is a recipient of the Burton Award for Legal Achievement and the Bet Tzedek Social Justice Award, and a Fellow in the Litigation Counsel of America, the Trial Lawyers’ Honor Society.

Angela Meyer Dr. Angela Meyer is Vice President of Client Services for Exponent based in Menlo Park, CA. Dr. Meyer leads the client services, business development, marketing and communications functions for Exponent. She is a licensed professional mechanical engineer (CA) and her technical expertise includes failure analysis and design assessment of mechanical systems subject to static and dynamic loads (i.e., why things break). Angela holds three degrees from Southern Methodist University and completed a post-doctoral research appointment at the Center for Advanced Materials, Lawrence Berkeley Laboratory at the University of California. She also completed a certificate at the Executive Management Program, Kellogg School of Business at Northwestern University. She is member of the Advisory Board at the Lyle School of Engineering at SMU and is a rabid “Wisconsin Badger mom!”

James Miceli James Miceli is the founder and Principal of Epoch Lacrosse and C6 Composites LLC. He grew up on Long Island and started playing lacrosse at nine years old. With a strong passion and dedication to the game he loved, Miceli attended Adelphi University where he was a 2x NCAA DII National Champion and 1st Team All-America his senior year. After college Miceli worked for Pioneer Electronics, USA under his mentor and close friend Russ Johnston where he learned the importance of building a brand vs. selling a product. After moving to Minneapolis to manage the Best Buy account for Pioneer, Miceli’s role expanded to include short, mid and long term business planning and product planning by providing a consumer facing POV at which time he become intrigued with the role manufacturing has in product development and marketing. Miceli started the planning and foundation of Epoch Lacrosse while living in Redondo Beach, CA but moved back to Minneapolis with his now wife Jessica to launch the brand publically. James and Jessica Miceli now live in Golden Valley, MN with their two children Francesca “Frankie” and Lorenzo “Enzo.”

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Aaron Parker Aaron Parker focuses his practice on patent litigation before U.S. district courts and counseling clients on global patent litigation strategies. He also has experience with patent and trade secret portfolio analysis and management, complex patent prosecution, reexaminations, post-grant proceedings, licensing, preparing opinions of counsel, due diligence, and clearance analysis. Much of Parker’s work relates to medical device technology, including coronary bare metal and drug eluting stents, medical imaging, balloon dilatation catheters, pacemakers, defibrillators, dialysis machines and processes, radiotherapy devices, and heat packs. He has experience involving a wide range of other technical subjects, including wearable technology, consumer electronics, activity tracker, consumer health products, healthcare IT software and systems, mobile smart phone technology, oil and gas separators, power tools, drainage and septic systems, fuel injection systems, oil pipeline technology, aerogel materials, composite decking, and infant/toddler products. Parker also counsels clients in the sports and fitness industry on all aspects of intellectual property. Parker frequently presents to clients and various industry associations on patent and trade secret issues, global enforcement of patents, and practicing before the Patent Trial and Appeal Board (PTAB) of the U.S. Patent and Trademark Office (USPTO).

John Peters John Peters is in charge of all stakeholder relationships, leads revenue generation and value creation for the SFIA. He manages SFIA’s 1,000+ member base, events and SFIA’s Sports Tech initiative at the Consumer Electronics Show (CES) as well. John is an advisor to several sports accelerators and was named Sporting Goods Business (SGB)’s top 40 under 40 in 2016.

Len Polhemus Len Polhemus is a Managing Consultant within the Cognitive & Analytics service line of IBM’s Global Business Services. The Cognitive & Analytics service line is focused on helping clients gain greater precision and predictability out of every business decision they make by applying cognition to fundamentally transform their business. Mr. Polhemus began his career with IBM in 2013 as part of IBM’s Chief Analytics Office, an internal analytics consulting team focused on driving insight and innovation through large Enterprise Transformation Initiatives globally. Len was charged with teams to create multiple enterprise scalable tools that integrated disparate data sources, both structured and unstructured, leveraging the power of cognitive analytics. Set on taking the IBM story to clients, Len joined GBS as Senior Consultant for the Advanced Analytics

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SPEAKER PROFILES Center of Competency. Since moving to his external-facing role, he has led a number of successful First of a Kind analytics projects in industries including media & entertainment, retail & CPG, pharma, agriculture, and government. Currently, Mr. Polhemus is the Go To Market Lead for GBS Weather Integration Team focused on identifying and building cognitive solutions to meet the needs of clients across the globe that leverage some of the core capabilities from the acquisition including a scalable big data and IOT platform, hyper-local weather data, user-based location data, and media/ advertising capabilities.

Gary Potters Gary Potters is a partner with Potters & Della Pietra LLP. Potters has significant litigation and trial experience in product liability, negligence, commercial, business and banking litigation, insurance and reinsurance matters, including Fidelity & Surety, Errors & Ommission, Directors & Officer claims, toxic torts, including asbestos, lead, carbon monoxide, silica and chemical exposure, construction-defect, municipal and employment litigation. Potters was admitted to the Bar of the State of New Jersey, and U.S. District Court for the District of New Jersey in December 1988, and the United States Court of Appeals, Third Circuit in 1989. He is a member of the New Jersey State, Essex and Hudson County Bar Associations. He received his Juris Doctorate from the University of Bridgeport School of Law (now Quinnipiac University School of Law) in 1987, where he was awarded the Best Brief Award in 1985. He received his Bachelor of Arts Degree in Political Science with Academic Honors from The George Washington University in 1984. Prior to forming Potters & Della Pietra LLP, Potters served as Law Clerk to the Honorable Seymour Margulies, J.S.C. in the Superior Court of New Jersey, Hudson County. Following his clerkship, Potters has worked as lead trial counsel concentrating in the practice areas set forth above. He serves as National Coordinating Counsel for several entities confronting significant asbestos exposure in lawsuits filed across the U.S.

Rich Ramlow Rich Ramlow is the Regional Practice Leader representing Casualty in the Major Account and Specialty area for the Midwest Zone at AIG. His background includes a wide range of experiences, starting in professional liability at Shand Morahan and then a 20 year stint at Marsh handling National Accounts in both Chicago and Milwaukee. At AIG since 2007, Rich is primarily responsible for the lead Umbrella segment of AIG’s Casualty business in the Midwest.

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Matt Tamasco A litigator and business attorney, Matt Tamasco has a diverse legal practice representing manufacturing, financial services, technology, aviation and insurance companies in a broad array of areas including product liability, employment law, intellectual property and corporate matters. Calling upon his prior experience in the field of computer network management, Tamasco also serves as e-Discovery liaison for the firm’s New York office. He previously served as Litigation Partnerin-Charge and Hiring Partner for the New York Office and continues to act as a mentor to associates of the firm at every opportunity. Co-chair of the firm’s Product Liability practice group, Tamasco represents companies in asbestos, product defect and personal injury cases throughout the country. In addition, he serves as national coordinating and trial counsel for commercial equipment manufacturers and technology consulting companies. He represents a number of closely held corporations as corporate counsel in the negotiation and drafting of various contracts and as litigation counsel in shareholder and intellectual property disputes. In addition, he regularly appears in the U.S. Bankruptcy Court for the southern district of New York with respect to various creditor claims and adversarial proceedings pending in the jurisdiction. He has experience litigating various bankruptcy issues including disputes that have arisen with respect to various executory contracts, issues of jurisdiction and debtor rights to assets, successor liability issues related to asset acquisitions that have arisen from mergers, bankruptcy workouts and court approved asset sales and liquidations in addition to enforcement of statutory litigation stays.

Richard Underwood Dr. Richard Underwood is a Manager in Exponent’s Biomedical Engineering Practice based in Philadelphia. Dr. Underwood is a Chartered Engineer and Member of the Institution of Mechanical Engineers. He specializes in the tribological performance of mechanical systems and has worked on tribology and failure analysis projects in the bearing, steel, power distribution, power generation, automotive, and medical device sectors. He is an experienced metrologist, with expertise including measurement of wear and analysis of surface topography. He has designed testing to comply with international standards (e.g., ISO or ASTM) and novel test apparatus, especially in the areas of tribological testing and the design of test apparatus. Richard is an active member of the ASTM and is chair of the ASTM Task Group for Metal on Metal Clinical Characterization. Richard holds a MS and PhD in Mechanical Engineering Tribology from Imperial College, London (UK).

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SPEAKER PROFILES John Wackman Having previously served as an in-house attorney for a national manufacturer of recreational products, John understands the business pressures faced by his clients and strives to achieve their business goals in every legal matter. Through a strategic and efficient approach to litigation, regulatory issues, and preventative matters, John delivers exceptional results to his clients. He avoids any unwanted litigation surprises by thoroughly analyzing cases from the outset and developing a litigation plan that utilizes his client’s resources to focus on the key case issues. John’s direct and targeted approach combined with his smart, hard-working style gives clients the confidence that their matters are always proceeding as planned. John has had the opportunity to mediate cases across the country, as both the litigator and client representative. He brings this unique experience to his role as a mediator and strives to achieve case resolutions using a patient, creative approach. When not working hard for his clients, John loves hanging out with his family, going for a bike ride, or attending his kids’ sporting events.

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SFIA LEGAL TASK FORCE Listed in Alphabetical Order by Law Firm

Paul Cereghini

Firm Vice Chairman & Executive Bowman and Brooke LLP 2901 N. Central Ave., Suite 1600 Phoenix, AZ 85012 P: 602.643.2400 E: paul.cereghini@bowmanandbrooke.com W: www.bowmanandbrooke.com Areas of Expertise: Product Liability Litigation, Product Regulation, Safety, Recalls & Compliance Involving the CPSC, CPSIA, Product Design, Warnings & Instructions, Recreational Sports Equipment Defense (including helmets), Personal Injury, Wrongful Death & Catastrophic Injury Defense, Transportation & Personal Injury Defense, Mass Tort Litigation

Michelle Gilboe

Partner Bowman and Brooke LLP 150 South Fifth Street, Suite 3000 Minneapolis, MN 55402 P: 612.672.3215 E: michelle.gilboe@bowmanandbrooke.com W: www.bowmanandbrooke.com Areas of Expertise: Product Liability Litigation, Product Design, Warnings & Instructions, Product Regulation, Safety, Recalls & Compliance Involving the CPSC, CPSIA, Personal Injury, Warranty, Wrongful Death and Catastrophic Injury Defense, Recreational Sports Equipment Defense (including exercise equipment, helmets), Defense Mass Tort Litigation

Jim Cleland

Shareholder Brinks Hofer Gilson & Lione 524 South Main Street, Suite 200 Ann Arbor, MI 48104 P: 734.302.6034 E: jcleland@brinkshofer.com W: www.brinkshofer.com Areas of Expertise: Appellate, Chemical, Copyright, Litigation, Patent Prosecution, Trademarks & Unfair Competition

Gary Wolensky Shareholder BuchalterNemer

18400 Von Karman Avenue, Suite 800 Irvine, CA 92612-0514 P: 949.224.6244 E: gwolensky@buchalter.com W: www.buchalter.com Areas of Expertise: Product Liability Litigation & Risk Management, Product Design, Product Warnings & Instructions, Product Regulatory Issues Involving the CPSC, Trade Regulation, Toxic Tort Litigation, Mass Tort Litigation, Commercial Litigation, Trademark, Copyright, & Intellectual Property Litigation

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SFIA LEGAL TASK FORCE

Wendy Lumish

Shareholder Carlton Fields Jorden Burt Miami Tower 100 S.E. Second Street, Suite 4200 Miami, FL 33131-2114 P: 305.539.7266 E: wlumish@carlonfields.com W: www.cfjblaw.com Areas of Expertise: Appellate, Product Liability, Personal Injury, Medical Malpractice Defense

Gary Pappas

Shareholder Carlton Fields Jorden Burt Miami Tower 100 S.E. Second Street, Suite 4200 Miami, FL 33131-2114 P: 305.539.7230 E: gpappas@carltonfields.com W: www.cfjblaw.com Areas of Expertise: Commercial Litigation, Product Liability, Class Actions

Kelly Lippincott Member Carr Maloney P.C.

2000 L Street, N.W. Suite 450 Washington, DC 20036 P: 202.310.5591 E: kml@carrmaloney.com W: www.carrmaloney.com Areas of Expertise: Product Liability, Insurance Coverage, General Liability, Professional Liability, Civil Litigation

Paul Maloney

Member Carr Maloney P.C. 2000 L Street, N.W. Suite 450 Washington, DC 20036 P: 202.310.5505 E: pjm@carrmaloney.com W: www.carrmaloney.com Areas of Expertise: Professional Malpractice, Product Liability, Commercial Litigation

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John McDonough

Vice Chair, Commercial Litigation Department Cozen O’Connor 45 Broadway Atrium, 16th Floor New York, NY 10006 P: 212.908.1226 E: jmcdonough@cozen.com W: www.cozen.com Areas of Expertise: Product Liability, Product Recalls, Environmental & Toxic Tort Litigation, Construction Law & Litigation, Mass Tort Litigation, Commercial Litigation, General Litigation, Class Action & Multidistrict Litigation

Paul Zola

Associate Cozen O’Connor 45 Broadway, 16th Floor New York, NY 10006 P: 212.908.1247 E: pzola@cozen.com W: www.cozen.com Areas of Expertise: Product Liability, Product Recalls, Environmental & Toxic Tort Litigation, Construction Law & Litigation, Mass Tort Litigation, Commercial Litigation, General Litigation, Class Action & Multidistrict Litigation

Kevin Mayer

SFIA Legal Task Force Co-Chairman Partner Crowell & Moring LLP 515 South Flower Street, 40th Floor Los Angeles, CA 90071 P: 213.443.5544 E: kmayer@crowell.com W: www.crowell.com Areas of Expertise: Toxic Torts, Environmental Law, Federal & Cal OSHA, Complex Commercial/ Mass Tort, Litigation, Product Liability Law, Professional Liability Law, Contruction Law

Frances Hadfield

Counsel Crowell & Moring LLP 590 Madison Avenue, 20th Floor New York, NY 10022-2544 P: 212.803.4040 E: fhadfield@crowell.com W: www.crowell.com Areas of Expertise: International Trade, Litigation & Trial, Regulatory & Policy

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SFIA LEGAL TASK FORCE Paul Rosenlund Partner Duane Morris LLP

One Market, Spear Tower, Suite 2000 San Francisco, CA 94105-1104 P: 415.957.3178 E: PRosenlund@DuaneMorris.com W: www.duanemorris.com Areas of Expertise: Business Litigation, Product Liability Litigation & Risk Management, Unfair Competition, Trade Secrets, Trademark, Copyright & Patent Litigation, Prosecution & Defense of Class Actions, Unfair Lending & Debt Collection Practices, Real Estate Litigation, Negotiation & Termination of Hotel Management Agreements, Privacy, Rights of Artists & Art Owners, Trade Regulation & Distribution Issues for Importers & Manufacturers, Product Recalls & Compliance Issues Involving the U.S. CPSC

Wayne Mack

Partner Duane Morris LLP 30 South 17th Street Philadelphia, PA 19103 P: 215.979.1152 E: wamack@duanemorris.com W: www.duanemorris.com Areas of Expertise: Antitrust and Competition, Trademark Protection and Anti-Counterfeiting, Franchising and Distribution, Securities and Financial Transactions, Class Actions, Contracts, Constitutional Law

Patrick Reilly

Attorney Faegre Baker Daniels LLP 300 N. Meridan Street, Suite 2700 Indianapolis, IN 46204 P: 317.237.1087 E: patrick.reilly@faegreBD.com W: www.FaegreBD.com Areas of Expertise: Litigation & Dispute Resolution, Product Liability, Sports Law

Peter Pliszka

Senior Partner Fasken Martineau DuMoulin LLP 333 Bay Street, Suite 2400 Bay Adelaide Centre, Box 20 Toronto, Ontario M5H-2T6 Canada P: 416.868.3336 E: ppliszka@fasken.com W: www.fasken.com Areas of Expertise: Litigation & Dispute Resolution, Product Liability, Class Actions, Risk Management, Product Regulatory Compliance, Product Warnings, Product Recalls, Commercial Litigation, Insurance, Health

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Aaron Parker

Partner Finnegan, Henderson, Farabow, Garrett & Dunner, LLP 901 New York Avenue, NW Washington, DC 20001-4413 P: 202.408.4387 E: aaron.parker@finnegan.com W: www.finnegan.com Areas of Expertise: Patent Litigation, U.S. & International Patent Prosecution, Post-Grant Review Proceedings before the USPTO, Patent Portfolio Management & Strategic Counseling, Patent Monetization & Licensing, Design Patent Prosecution & Litigation, Trademark Prosecution & Litigation, Trade Secret Litigation, Copyright Litigation

Mark S. Granger

SFIA Legal Task Force Chairman Principal Granger Legal Consulting P.O. Box 487, 1134 Rt. 9, Suite 4 Schroon Lake, NY 12870 P: 518.532.7459 E: mgranger@mgrangerlaw.com W: www.mgrangerlaw.com Areas of Expertise: Product Liability, Toxic Tort, Environment Defense, Regulatory Compliance, Product Design, Design of Warnings and Instructions

Patrick Strubel

Partner Huie, Fernambucq & Stewart, LLP 2801 Highway 280 South, Suite 200 Birmingham, AL 35223-2484 P: 205.297.8881 E: pstrubel@huielaw.com W: www.hfsllp.com Areas of Expertise: Product Liability Defense, Medical Malpractice Defense, Transportation & Personal Injury Defense

Kevin Ainsworth Partner Jones Walker LLP

Four United Plaza 8555 United Plaza Boulevard Baton Rogue, LA 70809 P: 225.248.2036 E: kainsworth@joneswalker.com W: www.joneswalker.com Areas of Expertise: Business & Commercial Litigation, Class Action Defense & Multi-District Litigation, Construction, Contract Negotiation/ Drafting, Dispute Resolution, Environmental & Toxic Torts, Government Contracting & Bid Protests, Green Building/LEED, Products Liability, Project Development, Suretyship

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SFIA LEGAL TASK FORCE

Christopher Lynch Shareholder LeClairRyan

One Financial Plaza 755 Main Street, Suite 2000 Hartford, CT 06103 P: 860.656.1935 E: christopher.lynch@leclairryan.com W: www.leclairryan.com Areas of Expertise: Product Liability, Catastrophic Injury, Personal Injury, TBI, Wrongful Death Litigation, Medical Products & Pharmaceutical Liability, Mass Tort Litigation, Toxic Tort Litigation, Transportation & Trucking Litigation

Bob Kelly

Managing Partner Littleton Joyce Ughetta Park & Kelly LLP 141 West Front Street, Suite 120 Red Bank, NJ 07701 P: 732.530.9101 E: robert.kelly@littletonjoyce.com W: www.littletonjoyce.com Areas of Expertise: Complex Tort Litigation, Commercial Litigation, Alternate Dispute Resolution

Brian R. Socolow Partner Loeb & Loeb, LLP 345 Park Avenue New York, NY 10154 P: 212.407.4872 E: bsocolow@loeb.com W: www.loeb.com Areas of Expertise: Media Negotiations, Distribution Agreements, Naming Rights, Sponsorships, Sports-Related Litigation, Representation of sports players, teams, event owners, media companies, and equipment manufacturers

John Knottnerus

Senior Partner Martin Bischoff Templeton Langslet & Hoffman LLP 888 SW 5th Avenue, Suite 900 Portland, OR 97204-2012 P: 503.224.3113 E: jknottnerus@martinbischoff.com W: www.martinbischoff.com Areas of Expertise: Product Liability Defense, Insurance Coverage and Defense, Complex Litigation

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Michael Halaiko

Principal Miles & Stockbridge P.C. 100 Light Street Baltimore, MD 21202 P: 410.385.3715 E: mhalaiko@milesstockbridge.com W: www.milesstockbridge.com Areas of Expertise: Product Liability Litigation, Catastrophic Injury Litigation, Complex Civil Litigation, Manufacturer Risk Management, Product Warnings & Instructions, Medical Malpractice & Health Care Litigation

Timothy Mullin, Jr.

Principal Miles & Stockbridge P.C. 100 Light Street Baltimore, MD 21202 P: 410.385.3641 E: tmullin@milesstockbridge.com W: www.milesstockbridge.com Areas of Expertise: Product Liability Litigation, Complex Tort Litigation, U.S. CPSC Regulatory Compliance, Product Recalls, Manufacturer Risk Management, Product Warnings and Instructions, Fire and Electric Shock Litigation

Scott Baxendale

Of Counsel Miller, Matthias & Hull, LLP One North Franklin Suite 2350 Chicago, IL 60606 P: 312.977.9969 E: sbaxendale@millermatthiashull.com W: www.millermatthiashull.com Areas of Expertise: U.S. & Foreign Patent Prosecution, Developing Invention Disclosure, Preparing & Prosecuting Patent Applications

Chris D’Angelo

Partner Montgomery McCracken Walker & Rhoads LLP 123 South Broad Street Philadelphia, PA 19109 P: 215.551.1931 E: cdangelo@mmwr.com W: www.mmwr.com Areas of Expertise: Product Liability, Class Action Defense, Business Litigation, Intellectual Property, International, Pharmaceutical & Amusement Law, Antitrust, Sports, Entertainment & Amusement Law, Maritime and Transportation, Commercial Litigation, Construction Law, Computer & Information Technology

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SFIA LEGAL TASK FORCE Brian Johnson

Shareholder Nilan Johnson Lewis 400 One Financial Plaza 120 South Sixth Street Minneapolis, MN 55402 P: 612.305.7505 E: bjohnson@nilanjohnson.com W: www.nilanjohnson.com Areas of Expertise: Product Liability, Medical Malpractice, Transportation & Personal Injury Defense

Gary Potters

Partner Potters & Della Pietra LLP 100 Passaic Avenue Fairfield, NJ 07004 P: 973.575.5241 E: gpotters@pdplawfirm.com W: www.pdplawfirm.com Areas of Expertise: Commercial Litigation, Product Liability, Mass Tort, Insurance, Reinsurance

David Cohen

Member Sandler, Travis & Rosenberg, P.A. 1300 Pennsylvania Avenue, NW, Suite 400 Washington, DC 20004 P: 202.730.4955 E: dcohen@strtrade.com W: www.strtrade.com Areas of Expertise: Customs & Other Agencies, Customs Communications, Investigations & Regulatory Audits, Free Trade Agreements & Other Preference Programs, Import Compliance, Rules of Origin Determinations & Country of Origin Marking, Valuation

Matthew Tamasco

Partner Schnader Harrison Segal & Lewis LLP 140 Broadway, Suite 3100 New York, NY 10005 P: 212.973.8105 E: mtamasco@schnader.com W: www.schnader.com Areas of Expertise: Product Liability, Aviation, Litigation Services

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Kelly Wilkins

Partner Snell & Wilmer LLP 400 East Van Buren Street, Suite 1900 Phoenix, AZ 85004-2202 P: 602.382.6370 E: kwilkins@swlaw.com W: www.swlaw.com Areas of Expertise: Product Liability, Financial Services, Business Litigation

Trisha Farmer Lau Associate Snell & Wilmer LLP

400 East Van Buren Street, Suite 1900 Phoenix, AZ 85004-2202 602.382.6735 tlau@swlaw.com www.swlaw.com Areas of Expertise: Intellectual Property Litigation, Business Litigation, Contract Negotiations, Health and Fitness-Related Matters

Jonathan Menuez

Shareholder Sutter O’Connell Attorneys 3600 Erieview Tower, 1301 East 9th Street Cleveland, OH 44114-1831 P: 216.928.4510 E: jmenuez@sutter-law.com W: www.sutter-law.com Areas of Expertise: Trucking and Transportation, Product Liability, Sporting Goods Manufacture

Michael Hobbs

Partner Troutman Sanders LLP 600 Peachtree Street NE, Suite 5200 Atlanta, GA 30308-2216 P: 404.885.3330 E: michael.hobbs@troutmansanders.com W: www.troutmansanders.com Areas of Expertise: Trademarks, Copyrights, Sweepstakes and Contests, Advertising Review and Compliance, Licensing, Athlete and Team Endorsements, Domain Names and Internet

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SFIA LEGAL TASK FORCE Anthony Corleto

Partner Wilson Elser Moskowitz Edelman & Dicker LLP 1010 Washington Blvd. Stamford, CT 06901 P: 203.388.2404 E: anthony.corleto@wilsonelser.com W: www.wilsonelser.com Areas of Expertise: Accountants, Commercial Litigation, Commercial Contracts & Agreements, Corporate Governance & Compliance, General Liability & Casualty, Insurance & Reinsurance Coverage, Intellectual Property, Land Use & Zoning, Mergers &Acquisitions, Municipal/Local Government, Real Estate & Development, Real Property, Construction

Anthony Strasius

Partner Wilson Elser Moskowitz Edelman & Dicker LLP 100 SE Second, Suite 3800 Miami, FL 33131 P: 305.341.2287 E: anthony.strasius@wilsonelser.com W: www.wilsonelser.com Areas of Expertise: Product Liability; Commercial & Business Litigation; Professional Malpractice Defense; Insurance; International

Henry Smythe

Partner Womble Carlyle Sandridge & Rice, LLP 5 Exchange Street Charleston, SC 29401 P: 843.722.3400 E: hsmythe@wcsr.com W: www.wcsr.com Areas of Expertise: Product Liability

Stephen Smith

Partner Yoka & Smith LLP 445 South Figueroa Street, 38th Floor Los Angeles, CA 90071 P: 213.427.2300 E: shsmith@yokasmith.com W: www.yokasmith.com Areas of Expertise: Product Liability, Fire Litigation, Toxic Torts, Class Actions, Commercial & Business Litigation

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JOURNAL

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JOURNAL

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Engineering and Scientific Consulting

A leading engineering and scientific consulting firm providing solutions to complex technical challenges. We assist clients with: • Independent engineering design analysis

• Manufacturing quality audits (Asia)

• Real-world product testing

• Regulatory compliance

• Materials evaluation

• Human health risk assessment

• Product performance/use and misuse

• Environmental/sustainability support

• Warnings/labeling development

• Failure analysis, product recall, and

• Battery analysis and testing

litigation support

For more information contact:

Angela A. Meyer, PhD, PE 650.688.6951 (o) | 650.743.6779 (m) | ameyer@exponent.com www.exponent.com

An Experienced, Proven and Trusted Advisor

Baird’s global Consumer investment banking practice has a proven track record of delivering outstanding results for our clients, offering comprehensive strategic advisory and capital market services across several Consumer sectors, including Sporting Goods, Fitness, Outdoor Recreation and Sportsman. Our deep sector knowledge, frequent dialogue with key industry participants and investors, and robust deal flow provide us with unique insight into the sectors we serve.

a portfolio company of sale to

sale to sale to

Matthew Tingler +1-312-609-4470 mtingler@rwbaird.com Joe Pellegrini +1-704-553-6612 jpellegrini@rwbaird.com Andy Martin +1-704-553-6615 amartin@rwbaird.com

sale to sale to a division of Initial Public Offering

To learn more about our industry expertise and a complete listing of our transactions, please visit: consumer.rwbaird.com. ©2017 Robert W. Baird & Co. Member SIPC. MC-49870.


THANK YOU FOR JOINING US! Stay tuned for our programming in 2018!

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